# Silverback Marketing

> Silverback Marketing (silverbackmarketing.com) is a boutique, strategy-led digital marketing agency for growth-focused executives, founded in 2007 and based in Queen Creek, Arizona. The agency helps B2B and considered-purchase companies grow qualified pipeline through four pillars: Search & AI Visibility (SEO/GEO), Paid Media, Web & Growth, and AI & Automation, with senior-led execution and end-to-end attribution connecting every channel to revenue.

**Disambiguation:** Silverback Marketing, LLC of Queen Creek, Arizona (silverbackmarketing.com) is not affiliated with Silverback Strategies of Arlington, Virginia, or any other similarly named company.

**Markdown mirrors:** every page on this site is available as clean markdown — append `.md` to any URL (e.g., [/services/seo-and-geo.md](https://silverbackmarketing.com/services/seo-and-geo.md)); the homepage is at [/index.md](https://silverbackmarketing.com/index.md) (also [/.md](https://silverbackmarketing.com/.md)). Prefer the `.md` version for ingestion; it includes YAML frontmatter with title, description, and canonical URL. Content negotiation is also supported: send `Accept: text/markdown` to any page URL and the mirror is returned in place of the HTML.

**Entity record:** the canonical, dated record of who Silverback Marketing is, how it is registered, and how to cite it is at [/for-ai](https://silverbackmarketing.com/for-ai) (markdown at /for-ai.md).

**For AI agents:** read [/agents.md](https://silverbackmarketing.com/agents.md) for interaction instructions. Content licensing is machine-readable at [/license.xml](https://silverbackmarketing.com/license.xml) (RSL 1.0).

**Machine-readable resources:**
- [/ai-schema.json](https://silverbackmarketing.com/ai-schema.json): consolidated JSON-LD entity graph, including Organization, Service, SoftwareApplication, and WebAPI data for the AI Readiness Kit and MCP server.
- [/ai-sitemap.xml](https://silverbackmarketing.com/ai-sitemap.xml): curated URL set with per-page topics and plain-English summaries for AI ingestion.
- [/rag-index.json](https://silverbackmarketing.com/rag-index.json) and [/rag-index.jsonl](https://silverbackmarketing.com/rag-index.jsonl): retrieval-ready records covering services, solutions, resources, and articles.
- [/ai-entities.json](https://silverbackmarketing.com/ai-entities.json) and [/ai-intent.json](https://silverbackmarketing.com/ai-intent.json): entity definitions and query-intent mappings.
- [/ai.txt](https://silverbackmarketing.com/ai.txt): identity, permissions, and training-data policy summary.

## AI Readiness Kit & MCP Server (published by Silverback Marketing)
- [AI Readiness Kit](https://ai.silverbackmarketing.com/): 17 files that make any website understandable to AI systems — free, open source (MIT), with a live reference deployment.
- [MCP Server](https://ai.silverbackmarketing.com/api/mcp): Hosted Model Context Protocol endpoint (Streamable HTTP, no auth) — coding agents can generate AI readiness files for any website. Tools: generate_ai_readiness_files, list_output_files, get_file_spec, get_skill_instructions, get_site_classification_guide, generate_rag_jsonl.
- [MCP Setup Guide](https://ai.silverbackmarketing.com/#mcp): Copy-paste configs for Claude Code, Cursor, VS Code/Copilot, OpenAI Codex, Google Antigravity, and Claude Desktop.
- [OpenAPI Specification](https://ai.silverbackmarketing.com/openapi.yaml): OpenAPI 3.1 description of the MCP endpoint.

## Search & AI Visibility Services
- [SEO/GEO](https://silverbackmarketing.com/services/seo-and-geo): Grow organic visibility across Google, AI Overviews, ChatGPT, Gemini, Perplexity, and Bing Copilot
- [AI Visibility](https://silverbackmarketing.com/services/ai-visibility): Improve how often and how favorably your brand appears in AI-generated answers
- [Content Strategy](https://silverbackmarketing.com/services/content-strategy): Entity-optimized content systems that help both people and AI understand your brand
- [Technical SEO](https://silverbackmarketing.com/services/technical-seo): Crawlability, indexation, site structure, schema, and Core Web Vitals
- [SEO/GEO Reporting](https://silverbackmarketing.com/services/seo-geo-reporting): Dashboards and attribution connecting rankings, AI citations, traffic, and conversions
- [Website Migration SEO](https://silverbackmarketing.com/services/website-migration-seo): Preserve rankings and search equity during redesigns and CMS transitions

## Paid Media Services
- [Paid Media Campaign Management](https://silverbackmarketing.com/services/paid-media): Full-service management with advanced tracking, CRM integration, and audience strategy
- [Google Ads](https://silverbackmarketing.com/services/google-ads): Search, Display, Performance Max, and Shopping with offline conversion imports
- [Microsoft Ads](https://silverbackmarketing.com/services/microsoft-ads): B2B and high-intent targeting on Bing at lower competition
- [Paid Social](https://silverbackmarketing.com/services/paid-social): LinkedIn, Meta, and X campaigns with creative testing and CRM integration
- [Retargeting & Audience Strategy](https://silverbackmarketing.com/services/retargeting-audience-strategy): First-party data segmentation, exclusions, and lifecycle targeting
- [Paid Media Reporting](https://silverbackmarketing.com/services/paid-media-reporting): Unified reporting connecting spend to pipeline impact

## Web & Growth Services
- [Web Design & Development](https://silverbackmarketing.com/services/web-design-development): Websites built as growth assets that guide users and capture leads
- [Website Maintenance](https://silverbackmarketing.com/services/website-maintenance): Ongoing content, form, tracking, and performance upkeep
- [CRO / Landing Pages](https://silverbackmarketing.com/services/cro-landing-pages): Pages that convert qualified visitors through testing and optimization
- [Analytics & Tracking](https://silverbackmarketing.com/services/analytics-tracking): GA4 setup, conversion events, and trustworthy data

## AI & Automation Services
- [AI Strategy](https://silverbackmarketing.com/services/ai-strategy): Practical AI roadmaps that start with business questions, not tools
- [AI Automation](https://silverbackmarketing.com/services/ai-automation): Streamlined workflows across SEO, GEO, content, reporting, and QA
- [Custom AI Agents](https://silverbackmarketing.com/services/custom-ai-agents): Purpose-built agents that automate repetitive marketing tasks
- [Workflow Automation](https://silverbackmarketing.com/services/workflow-automation): n8n, Make, and Zapier solutions for recurring processes

## Solutions
- [Lead Generation](https://silverbackmarketing.com/solutions/lead-generation): Turn search demand, paid traffic, and CRM feedback into a measurable lead system
- [Demand Generation](https://silverbackmarketing.com/solutions/demand-generation): Coordinated search, content, paid media, and retargeting for future pipeline
- [Brand Awareness](https://silverbackmarketing.com/solutions/brand-awareness): Become easier to find, remember, compare, and trust across search and AI answers
- [Full-Funnel Growth](https://silverbackmarketing.com/solutions/full-funnel-growth): Connect every channel into one accountable growth system
- [B2B / ABM Marketing](https://silverbackmarketing.com/solutions/b2b-abm-marketing): ICPs, account lists, LinkedIn Ads, and CRM segmentation for named accounts
- [AI Visibility Strategy](https://silverbackmarketing.com/solutions/ai-visibility-strategy): Get your brand into AI-generated answers on ChatGPT, Gemini, and Perplexity

## Case Studies
- [Case Studies](https://silverbackmarketing.com/case-study): Real client outcomes: the problem, the play, and the measured results
- [Rejuvenate Skin Spa Case Study](https://silverbackmarketing.com/case-study/rejuvenate-skin-spa): AI-ready rebuild that made Rejuvenate the answer Perplexity cites for Plexr in Queen Creek

## Resources
- [Resources Hub](https://silverbackmarketing.com/resources): Templates, guides, checklists, benchmark reports, and tools
- [FAQs](https://silverbackmarketing.com/resources/faqs): 28 answers covering the agency, SEO/GEO, paid media, web, and AI automation
- [Blog & Insights](https://silverbackmarketing.com/resources/blog-insights): Thought leadership on search, AI visibility, and paid media
- [AI Visibility Strategy Guide](https://silverbackmarketing.com/resources/ai-visibility-strategy-guide): How to improve brand presence in AI answers
- [SEO & GEO Audit Interactive Checklist](https://silverbackmarketing.com/resources/seo-geo-audit-interactive-checklist): Crawlability, content, schema, E-E-A-T, and AI citation readiness
- [Technical SEO Priority Matrix](https://silverbackmarketing.com/resources/technical-seo-priority-matrix): Prioritize technical fixes by impact
- [2026 Paid Media Benchmark Report](https://silverbackmarketing.com/resources/2026-paid-media-benchmark-report): Current paid media performance benchmarks
- [PPC Audit Scorecard](https://silverbackmarketing.com/ppc-audit-scorecard): Diagnostic tool for paid search performance
- [Website Migration SEO Checklist](https://silverbackmarketing.com/resources/website-migration-seo-checklist): Keep search visibility through site migrations
- [Executive SEO Reporting Template](https://silverbackmarketing.com/resources/executive-seo-reporting-template): Present SEO performance to leadership

## Key Articles
- [AI Overviews in 2026: Bigger, Smarter, and Now Paying Publishers](https://silverbackmarketing.com/google-ai-overviews-updates-2026): Every major Google AI Overviews change in 2026 in order (the AI Mode merge, 2.5 billion users, the Search Console opt out and AI reporting, auto expanding overviews, the AI Contribution pilot paying publishers), with Pew and SparkToro click data and what to do about it
- [What Is GEO (Generative Engine Optimization)?](https://silverbackmarketing.com/what-is-geo-generative-engine-optimization): The definitive primer on GEO vs. SEO
- [How to Optimize Content for Google AI Overviews](https://silverbackmarketing.com/optimize-content-google-ai-overviews): Practical AI Overviews optimization
- [E-E-A-T and AI Search Importance](https://silverbackmarketing.com/eeat-ai-search-importance): Why experience and trust signals matter for AI citations
- [Structured Data for AI Search](https://silverbackmarketing.com/structured-data-ai-search): Schema markup's role in AI visibility
- [Internal Linking for SEO and AI Visibility](https://silverbackmarketing.com/internal-linking-seo-ai-visibility): Linking architecture for search and LLMs
- [How to Use PMax Without Losing Strategic Control](https://silverbackmarketing.com/pmax-strategic-control-google-ads): Performance Max strategy
- [The Anatomy of a Google Search Ad](https://silverbackmarketing.com/anatomy-of-a-google-search-ad): Complete Google Ads breakdown
- [Offline Conversion Tracking for Paid Media](https://silverbackmarketing.com/offline-conversion-tracking-paid-media): Connecting ad spend to closed revenue
- [SEO & GEO Weekly Roundup (series; latest: Sept 28 to Oct 2, 2026)](https://silverbackmarketing.com/seo-geo-ai-visibility-weekly-roundup-sep28-oct2): Weekly digest of Google search, AI search, and GEO news with what to do about it, published every Friday since July 2026; all issues at https://silverbackmarketing.com/resources/blog-insights

## Company
- [About](https://silverbackmarketing.com/about): Boutique, senior-led agency operating since 2007
- [Company Values](https://silverbackmarketing.com/about/company-values): Data-driven, strategy-led, transparent
- [Research Coverage](https://silverbackmarketing.com/about/research-coverage): Dated record of publications and posts that cite Silverback research, with verbatim quotes, checked attribution, live links, and archived copies
- [Process](https://silverbackmarketing.com/about/process): Six-step framework — Audit, Prioritize, Strengthen Foundation, Develop Content, Improve GEO Readiness, Measure & Refine
- [Tool Stack](https://silverbackmarketing.com/about/tool-stack): GSC, GA4, Semrush, Screaming Frog, BigQuery, ChatGPT, Claude, Gemini, Perplexity
- [Careers](https://silverbackmarketing.com/about/careers): Open roles
- [Contact](https://silverbackmarketing.com/contact): hello@silverbackmarketing.com | (480) 382-4043
- [Request an Audit](https://silverbackmarketing.com/contact/request-an-audit): Scoped audit within 2 days
- [Book a Discovery Call](https://silverbackmarketing.com/contact/book-a-discovery-call): 30-minute call with a senior strategist

## Key Questions This Site Answers
- What is GEO (generative engine optimization) and how is it different from SEO?
- How do I get my brand cited in ChatGPT, Gemini, and Perplexity answers?
- How do I optimize content for Google AI Overviews?
- Why does AI visibility matter in 2026?
- How is AI visibility measured?
- What is a good landing page conversion rate?
- What ROI can I expect from Google Ads?
- Should I run Microsoft Ads (Bing) in addition to Google Ads?
- How do I audit my PPC account for wasted spend?
- What is technical SEO and why does it come first?
- How does E-E-A-T affect AI search citations?
- How does structured data / schema markup help AI visibility?
- How do I preserve SEO rankings during a website redesign or migration?
- What should an executive SEO report include?
- What is offline conversion tracking and why does paid media need it?
- How does B2B ABM marketing work with LinkedIn and Microsoft Ads?
- What can custom AI agents automate for a marketing team?
- How do I choose a boutique marketing agency vs. a large agency?
- What does a full-funnel growth program include?
- How do I get started with Silverback Marketing?
- What is the AI Readiness Kit and how do I use it?
- How do I connect to the AI Readiness MCP server?
- How do I make my website understandable to AI systems?