# Sentic > Sentic is a national digital marketing agency specializing in AI search optimization (AEO/GEO), SEO, paid search, paid and organic social, and website design and development. We help brands in senior living, hospitality, ecommerce, B2B SaaS, and healthcare get found in Google, ChatGPT, Perplexity, and AI Overviews, then convert that visibility into leads. This file lists our core service pages, industry pages, case studies, and research. > Generated by All in One SEO Pro v5.0.4, this is an llms.txt file, used by LLMs to index the site. ## Sitemaps - [XML Sitemap](https://sentic.io/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Answer Engine Optimization (AEO): The Complete Guide](https://sentic.io/blog/answer-engine-optimization/): AEO is how you get cited in ChatGPT, Perplexity, and Google AI Overviews. The framework, tools, and metrics Sentic uses to win AI visibility. - [SEO in 2026: How AI Is Rewriting the Rules of Search (And What to Do About It)](https://sentic.io/blog/seo-in-2026-how-ai-is-rewriting-the-rules-of-search-and-what-to-do-about-it/): AI answer engines now shape a growing share of buyer journeys. Here's what changes for SEO in 2026 and what organic teams should do about it. - [State of AI Visibility 2026: Who AI Search Names and Who It Cites](https://sentic.io/blog/state-of-ai-visibility-2026/): Original data on 55 US brands in 5 industries: who ChatGPT, Gemini, Perplexity, and Google AI name and cite, and why mentions and citations rarely match. - [Marketing Attribution Models: How to Measure What Drives ROI](https://sentic.io/blog/maximizing-marketing-roi-with-attribution-modelling/): How attribution modeling works, which model fits your funnel, and how to use it to measure campaigns accurately and maximize ROI across channels. - [SEO Secrets Unleashed: Top Tactics to Dominate Search Engines in 2026](https://sentic.io/blog/seo-secrets-unleashed-top-tactics-to-dominate-search-engines-in-2025/): 11 proven SEO tactics for 2026, from helpful content and Core Web Vitals to internal links and AI Overviews, with Google's own guidance for each. - [AEO vs SEO: What Changes and What Doesn't](https://sentic.io/blog/aeo-vs-seo/): AEO vs SEO explained: what changes when AI answer engines cite sources, what stays the same, and how to run SEO and AEO together from one plan. - [TikTok Ads Guide: Setup, Budgets, Creative, and Tracking](https://sentic.io/blog/ultimate-tiktok-ads-guide-for-professional-digital-marketers/): How to run TikTok ads: campaign setup, minimum budgets, native creative that performs, Pixel and Events API tracking, and TikTok Shop ads. - [Performance Max Guide: Setup, Controls, and Optimization](https://sentic.io/blog/optimizing-google-ads-with-performance-max-campaigns/): How Google Performance Max works, the assets it needs, new controls like negative keywords and search terms reporting, and when not to use PMax. - [What Is ROAS? How to Calculate It and Set a Profitable Target](https://sentic.io/blog/maximizing-roas-profitable-digital-marketing-tactics/): ROAS is ad revenue divided by ad spend. Learn the formula, how to find your break-even ROAS from your margin, and how to set and hit a profitable target. - [Ad Sequencing: How to Tell a Story Across Video and Social Ads](https://sentic.io/blog/revolutionizing-digital-marketing-with-ad-sequencing/): What ad sequencing is, how it works on YouTube, Meta, and TikTok, four sequence structures that work, and how to measure results. - [GA4 Guide: Key Events, Setup, and AI Traffic Tracking](https://sentic.io/blog/embrace-ga4-boost-your-digital-marketing-strategy-today/): How to set up GA4 in 2026: key events, custom dimension limits, data retention, BigQuery, and the new AI Assistant channel for ChatGPT and Gemini traffic. - [Amazon Ads Guide: Ad Types, Revenue, and How to Measure It](https://sentic.io/blog/amazon-ads-navigating-the-future-of-digital-advertising/): Amazon earned about $68.6B from ads in 2025. Learn the Amazon ad types, how to measure ACOS and TACoS, and where Amazon fits next to Google and Meta. - [AI Search Glossary: 42 Terms for AEO, GEO, and AI Search](https://sentic.io/blog/ai-search-glossary/): Plain-English definitions of 42 AI search terms, from AEO and GEO to query fan-out, RAG, and OAI-SearchBot, with links to primary sources. - [7 Reputation Management Strategies That Work](https://sentic.io/blog/7-essential-reputation-management-strategies-for-success/): Seven reputation strategies that work: monitor mentions, earn honest reviews, respond well, stay FTC-compliant, and shape what AI says about you. - [Chatbots in Digital Marketing: Uses, Limits, and What's Next](https://sentic.io/blog/chatbots-transforming-digital-marketing-and-future-trends/): What chatbots do well in marketing, the main types, their risks, and how to launch and measure one that turns more website visitors into leads. - [5 Ways AI Is Changing Digital Marketing](https://sentic.io/blog/explore-how-ai-revolutionizes-digital-marketing-5-ways/): Five ways AI is changing digital marketing, from AI search and ad automation to content, predictive analytics, and chatbots, and where people still matter. - [Digital Marketing Personalization: What Works and How to Start](https://sentic.io/blog/achieving-success-with-digital-marketing-personalization/): How to personalize marketing with first-party data, segments, and testing across email, SMS, your website, and ads, plus how to measure the lift. - [Video Marketing Strategy: How to Plan, Create, and Measure Video in 2026](https://sentic.io/blog/video-marketing-strategy/): How to build a video marketing strategy in 2026: set goals, pick formats and channels, make videos findable in Google, and measure what drives leads. - [Balancing Creativity and Data in Marketing: Art or Science?](https://sentic.io/blog/balancing-creativity-and-data-in-marketing-art-or-science/): Is marketing an art or a science? How to balance creative intuition with data-driven decisions to build campaigns that perform. ## Pages - [Home](https://sentic.io/): Get found in Google, ChatGPT, and AI Overviews. Sentic is a national agency for AI search, SEO, paid search, paid and organic social, and web design. - [Senior living marketing that keeps your communities full](https://sentic.io/industries/senior-living/): Senior living marketing that drives tours and move-ins: local and AI search, paid search, compliant paid social, and websites. See our results. - [Dionte Pounds](https://sentic.io/team/dionte-pounds/): Dionte Pounds is Partner and Head of Operations at Sentic. He runs client operations and leads paid search strategy on client engagements. - [Ben Otfinoski](https://sentic.io/team/ben-otfinoski/): Ben Otfinoski is Partner and CEO of Sentic. He leads client strategy and oversees delivery across search, paid media, social, email, websites, and analytics. - [Marcus O'Dell](https://sentic.io/team/marcus-odell/): Marcus O'Dell leads SEO, answer engine optimization, and analytics at Sentic, with organic and AI search strategy for 40+ client accounts. - [Leadership team](https://sentic.io/team/): Meet the senior team that leads Sentic's client work across SEO and AI search, paid media, analytics, and client operations. - [Healthcare marketing that grows patient volume, with privacy built in](https://sentic.io/industries/healthcare/): Healthcare marketing for providers and health organizations: local SEO, AI search, compliant paid media, websites, and privacy-aware tracking. - [B2B SaaS marketing that builds pipeline, not just traffic](https://sentic.io/industries/b2b-saas/): B2B SaaS marketing that builds pipeline: AI search and AEO, SEO, paid search, LinkedIn and paid social, and analytics tied to your CRM. - [Ecommerce marketing that grows profitable revenue](https://sentic.io/industries/ecommerce/): Ecommerce marketing built on profit: Google Shopping, Performance Max, Amazon Ads, paid social, email and SMS, SEO, and AI shopping visibility. - [Hotel and hospitality marketing that drives direct bookings](https://sentic.io/industries/hospitality/): Hotel and hospitality marketing that grows direct bookings: paid search, metasearch, paid social, programmatic, SEO, and AI search. See our results. - [Industries we serve](https://sentic.io/industries/): Sentic is a national marketing agency with deep experience in senior living, hospitality, ecommerce, B2B SaaS, and healthcare. See how we help each grow. - [Websites](https://sentic.io/websites/): Conversion-focused website design and development on WordPress and Shopify. Sentic builds fast, SEO-ready sites that support paid media and AI search. - [Data & analytics](https://sentic.io/data-analytics/): Marketing analytics from Sentic: GA4 and GTM setup, conversion tracking, dashboards, and consent audits that keep your data accurate and privacy-ready. - [Email & SMS](https://sentic.io/email-sms/): Email and SMS marketing from Sentic: lifecycle automation, abandoned cart flows, and revenue reporting, so owned channels keep growing when ad costs rise. - [Programmatic & remarketing](https://sentic.io/programmatic/): Programmatic display, video, CTV, audio, and DOOH ads plus remarketing. Sentic uses first- and third-party data to reach new buyers on every screen. - [Paid & organic social](https://sentic.io/social/): Paid and organic social media marketing across Facebook, Instagram, TikTok, and LinkedIn, with targeting, creative testing, and community management. - [Paid search](https://sentic.io/paid-search/): Google Ads, Microsoft Ads, and Shopping management from Sentic, built on clean conversion tracking and aligned with SEO to lower your cost per lead. - [SEO](https://sentic.io/seo/): SEO services from Sentic: technical SEO, content strategy, and link building that grow organic traffic from searches that turn into pipeline and revenue. - [AEO](https://sentic.io/aeo/): Get cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Sentic's AEO and GEO services build the content, schema, and authority AI answers trust. - [Cookie Policy](https://sentic.io/cookies/): The cookies and tracking tools sentic.io uses, including analytics and advertising cookies, why we use them, and how you can control or opt out of them. - [Terms of Service](https://sentic.io/terms/): The terms that govern use of sentic.io and engagement of Sentic's marketing services, including scope, payment, intellectual property, and liability. - [Privacy Policy](https://sentic.io/privacy/): How Sentic collects, uses, stores, and shares personal information from visitors to sentic.io and from clients of our marketing services. - [Free audit](https://sentic.io/audit/): Request a free growth audit. A senior Sentic strategist reviews your SEO, AI search visibility, paid media, and site, then sends 3 to 5 opportunities. - [Contact](https://sentic.io/contact/): Book a 30-minute strategy call with Sentic's CEO and get a free growth activation plan covering AI search, SEO, paid media, and social for your brand. - [Insights](https://sentic.io/insights/): Research and guides from Sentic on AI search, SEO, paid media, social, and analytics, with practical tactics marketing teams can use to grow revenue. - [Results](https://sentic.io/results/): Case studies from Sentic: measurable growth for senior living, hospitality, ecommerce, B2B, and healthcare brands across SEO, AI search, paid, and social. - [How we do it](https://sentic.io/about/): Sentic is a national digital marketing agency combining AI search, SEO, paid media, and social with fast execution. Meet the team behind the results. ## Case studies - [LiveWell](https://sentic.io/results/livewell/): How Sentic raised LiveWell's visibility with families of people living with dementia and positioned it as a premier memory care community. - [American Farm Company](https://sentic.io/results/american-farm-company-afc/): How Sentic enhanced the digital storefront and optimized marketing strategy for American Farm Company, an established ecommerce brand. See the results. - [Covenant Living](https://sentic.io/results/covenant-living/): How Sentic attracted new residents and patients for Covenant Living's senior living communities while meeting each community's unique needs. - [Animated Storyboards](https://sentic.io/results/animated-storyboards/): How Sentic improved lead generation and cost efficiency across digital channels for Animated Storyboards, a market-leading brand. See the results. - [LUMA Hotels](https://sentic.io/results/luma-hotels/): How Sentic used PPC, paid social, programmatic, and SEO to reach LUMA Hotels guests at every stage of the booking journey. See the strategy and results. - [Jerry’s Artarama](https://sentic.io/results/jerrys-artarama/): How a focused PPC strategy from Sentic grew Jerry's Artarama's online presence and sales for its top art supply brands. See the approach and results. - [Saint Elizabeth Community](https://sentic.io/results/saint-elizabeth-community/): How Sentic increased visibility and consideration among prospective residents for Saint Elizabeth Community in Rhode Island's senior living market. - [Skydeo](https://sentic.io/results/skydeo/): How Sentic helped Skydeo, a data technology company, reach high-intent buyers with precision. See the strategy, channels, and results from the engagement. - [V-Armed](https://sentic.io/results/v-armed/): How Sentic increased online visibility, drove qualified traffic, and generated high-value leads for V-Armed in a competitive niche market. - [Ultra Game](https://sentic.io/results/ultra-game/): How Sentic helped Ultra Game, an NBA and NFL merchandise retailer, expand beyond Amazon and launch its own Shopify store. See the strategy and results. - [SAHARA Las Vegas](https://sentic.io/results/sahara-las-vegas/): How Sentic scaled bookings and revenue for SAHARA Las Vegas with paid social campaigns in one of the most competitive hospitality markets in the country.