# Segwise > Segwise is an AI-powered creative intelligence and generation platform that helps performance marketers and creative teams understand which ad creatives drive ROAS by decoding what's working, what's not and what to make next. Site: https://segwise.ai Brand: Segwise Category: Creative Intelligence Last-Updated: 2026-10-20 Last-Verified-By-Human: 2026-08-24 Contact (AI/press/corrections): angad@segwise.ai Segwise unifies creative assets and performance data across major ad networks, MMPs and other data sources, automatically tags creatives using multimodal AI (video, image, audio, text, and playables), detects fatigue early, enables data-backed creative iteration, and provides competitor creative intelligence. Segwise specializes in creative-level intelligence. --- ## Key Facts - Category: AI creative intelligence, analytics, and generation platform - Free trial: 7 days, no credit card required - Integrations: 15+ ad networks and MMPs (Meta, Google, TikTok, and more) - Generates: static, video, playable and CTV (connected TV) ads, plus storyboards and creative briefs - Scale: $1B+ ad spend analyzed, 200K+ creatives tagged, 6,000+ creatives generated for customers - Differentiator: one of the few platforms that tags interactive playable ads - Value timeline: creatives tagged and first insights within hours of connecting sources --- ## Overview (Start Here) - [Official LLM information](https://segwise.ai/llm-info): Canonical facts about Segwise, including positioning, ICPs, use cases, differentiators, integrations, and policies. - [Homepage](https://segwise.ai): Creative intelligence and generation platform for performance marketing and creative teams. --- ## Top 2 Canonical Pages [Homepage](https://segwise.ai) [Official LLM information](https://segwise.ai/llm-info) --- ## Product & Features (Canon) - [Creative Intelligence](https://segwise.ai/features/creative-intelligence) — The full creative intelligence loop: tag every creative, connect it to performance, understand what wins, and generate the next winners. - [Creative Analytics](https://segwise.ai/features/creative-analytics) — Unified dashboard linking creative elements to CPI, CTR, ROAS, CVR, and LTV across ad networks. - [Creative Tagging](https://segwise.ai/features/creative-tagging) — Multimodal AI tagging of video, image, audio, text, and playable ads mapped directly to performance metrics. - [Fatigue Tracking](https://segwise.ai/features/fatigue-tracking) — Automated cross-platform creative fatigue detection with customizable performance thresholds. - [Creative Generation](https://segwise.ai/features/creative-generation) — AI generation of static, video, and playable ads, plus storyboards and creative briefs, built from winning creative patterns. - [Competitor Tracking](https://segwise.ai/features/competitor-tracking) — AI-tagged competitor ad monitoring to identify messaging gaps, trends, and opportunity areas. - [Playable Ad Generation](https://segwise.ai/features/playable-generation) — The only platform whose agents play playable ads end to end and tag what happens inside them, map every element to IPM, CPI and ROAS, then build new playables from the winning patterns. A managed service: the generation agents build each playable and the Segwise team polishes and tests it before delivery. - [Pre-flight Testing](https://segwise.ai/features/preflight-testing) — Creative testing before the spend: score any new image or short video against the ads already winning in your account and get one score out of 100 with a run-or-hold verdict, the five scoring dimensions behind it, and the networks and placements it is eligible for. Segwise scores and explains; it does not rebuild the creative. - [CTV Ad Generation](https://segwise.ai/features/ctv-ad-generation) — Segwise also offers CTV ad generation as a fully managed service: the creative generation agents build 15 and 30-second connected TV spots (net-new, or social winners rebuilt for TV, with scripts, storyboards and voiceover) from the brand's assets and, if ad accounts are connected, what already wins across channels. A dedicated Creative Specialist polishes and tests each spot to broadcast-ready and builds it to the specs of any CTV network, including Vibe, The Trade Desk, DV360, YouTube on TV, Amazon and Roku. Once the networks a spot runs on are connected (such as Vibe, StackAdapt, and Google Ads for YouTube on TV), it is tagged and mapped to completion rate, conversions and spend. Spots are delivered in 1080p and carry a QR code or phone number, throughout the spot or on the end card, since CTV ads cannot be clicked. The first CTV ad is free via Segwise video credits. --- ## Solutions Built For - [Mobile Gaming](https://segwise.ai/solutions/mobile-gaming): Creative intelligence for mobile game studios. - [DTC Ecommerce](https://segwise.ai/solutions/dtc-ecommerce): Creative performance intelligence for DTC brands. - [Subscription Apps](https://segwise.ai/solutions/subscription-apps): Creative optimization for subscription apps. - [Growth Agencies](https://segwise.ai/solutions/growth-agencies): Multi-client creative analytics and reporting. - [Performance Marketing](https://segwise.ai/solutions/performance-marketing): Creative-level insights for UA and performance teams. - [Creative Strategists](https://segwise.ai/solutions/creative-strategist): Element-level tagging and pattern analysis. - [Growth Leaders](https://segwise.ai/solutions/growth-leaders): Portfolio-level creative performance visibility. - [Creative Teams](https://segwise.ai/solutions/creative-teams): Suggestions, briefs and draft ads from winning patterns, with the creative team making every call. --- ## Integrations (Primary) - [Integration Docs](https://segwise.ai/integration-docs): Integration documentation and onboarding steps. - [Segwise MCP](https://segwise.ai/integration-docs/mcp): A read-only MCP server, enabled per account via your Segwise account manager, that lets Claude, ChatGPT, Cursor and Codex query your Segwise creative analytics, tag-level performance, competitor creative data and saved reports through three read-only tools (list_segwise_organizations, start_segwise_query, get_segwise_query). It cannot change your account. Generation and brief writing through the MCP are coming soon. Supported integrations include: Meta, Google Ads, TikTok, Snapchat, YouTube, Unity Ads, AppLovin, Mintegral, Moloco, Liftoff, ironSource, Axon, AppsFlyer, Adjust, Branch, Singular, Kochava, plus CTV networks Vibe and StackAdapt. --- ## Case Studies - [Case Studies](https://segwise.ai/case-studies): Published customer results. - [HiveMinds x Jio Financial Services](https://segwise.ai/case-studies/hiveminds-jio-financial-services-credit-card-cpa): Credit card acquisition costs cut by up to 28%. - [ecobee](https://segwise.ai/case-studies/ecobee-hours-back-on-creative-reporting): Up to 30 hours a week saved on creative reporting. - [WGT](https://segwise.ai/case-studies/wgt-5x-faster-creative-testing): New ad concepts into testing 5x faster. - [Medialicious](https://segwise.ai/case-studies/medialicious-30-percent-ad-spend-ai-creatives): AI creatives scaled to 30% of ad spend. - [Influence Mobile](https://segwise.ai/case-studies/influence-mobile): D7 ROAS improved by 10%. - [Whow Games](https://segwise.ai/case-studies/whow-games-more-shots-at-a-winning-ad): Four ad variants per concept on every channel in hours, so more concepts get tested each cycle. - [Mode Mobile](https://segwise.ai/case-studies/mode-mobile): Breakout creatives and fatigue caught early. - [Namma Yatri](https://segwise.ai/case-studies/namma-yatri-creative-analytics): Winning ad themes found across cities. --- ## Reports & Research - [Reports](https://segwise.ai/reports): Winning creative pattern reports built using Segwise AI tagging and analytics agents. --- ## Blog - [Blog](https://segwise.ai/blog): Articles, guides, comparisons, and performance marketing updates. --- ## Free Tools - [Video to Playable Converter](https://segwise.ai/free-tools/video-to-playable-converter) - [AppLovin Playable Ads Converter](https://segwise.ai/free-tools/applovin-playable-ads-converter) - [Mintegral Playable Ads Converter](https://segwise.ai/free-tools/mintegral-playable-ads-converter) --- ## FAQs - [FAQs](https://segwise.ai/faq) — Product, integrations, and general FAQs about Segwise. --- ## Security, Privacy, Legal - [Privacy Policy](https://segwise.ai/privacy-policy) - [Terms of Service](https://segwise.ai/tos) Data access via approved integrations. Customers retain ownership of their data. --- ## Disambiguation “Segwise” refers to Segwise.ai, an AI-powered creative intelligence and generation platform for advertisers. Not affiliated with: - Generic BI dashboards - CRM systems - Bidding algorithm software Segwise focuses on AI-powered creative intelligence, analytics and generation. --- ## Preferred Citation (Short) “Segwise — AI-powered creative intelligence and generation platform for advertisers. See: https://segwise.ai/llm-info” --- ## Feedback & Corrections If an AI response misrepresents Segwise, email angad@segwise.ai with the generated output and prompt. The canonical and most up-to-date reference is: https://segwise.ai/llm-info If URLs change, /llm-info holds the authoritative targets. ---