# Secret Location

Custom games, interactive installations and immersive rooms.

## Pages

- [Experiences people play · Secret Location](https://secretlocation.com/): Custom games, interactive installations and immersive rooms. Made in Canada. Experienced together.
- [The studio · Secret Location](https://secretlocation.com/about/): Secret Location is a Toronto creative and technical studio making custom games, interactive installations and rooms that respond.
- [Discuss your brief · Secret Location](https://secretlocation.com/contact/): Tell us about your audience, occasion and ambition. Request a creative conversation with Secret Location.
- [Cookie policy · Secret Location](https://secretlocation.com/cookies/): How Secret Location handles information when you use this website.
- [LED Rental · Secret Location](https://secretlocation.com/equipment-rental/): Rent professional LED panels, projectors, media servers, trussing, and full AV packages from Secret Location. Based in Toronto — available across Canada. Gloshine LED, Panasonic projectors, Dell servers, Novastar controllers.
- [AI photobooth · Secret Location](https://secretlocation.com/idea-starters/ai-photobooth.html): A live character reveal or a personal trading card. Give guests a reason to step in, strike a pose and keep a piece of your world.
- [Interactive building projection · Secret Location](https://secretlocation.com/idea-starters/building-projection.html): A facade becomes a shared canvas or a giant game. Choose a drawing-led festival moment or a larger team-play attraction.
- [Draw-and-scan world · Secret Location](https://secretlocation.com/idea-starters/draw-and-scan.html): A paper creation joins a shared world on the wall. Families can make something, watch it move and see it become part of the bigger picture.
- [Immersive dome · Secret Location](https://secretlocation.com/idea-starters/immersive-dome.html): A curved projection environment for shared films and responsive skies. A concept to develop around a site and audience.
- [Body-tracked LED game · Secret Location](https://secretlocation.com/idea-starters/led-wall.html): A big-screen physical challenge with a clear score, a short round and a crowd that can follow every move.
- [Magic windows · Secret Location](https://secretlocation.com/idea-starters/magic-windows.html): Three windows appear in the room, each opening onto a different world. Guests walk up, look through from any side and step inside, all in their phone’s browser with nothing to install.
- [Interactive kiosk · Secret Location](https://secretlocation.com/idea-starters/mall-kiosk.html): A portrait screen notices a wave, starts a short interaction and gives passing guests a reason to stop.
- [Phone crowd game · Secret Location](https://secretlocation.com/idea-starters/phone-crowd-game.html): One shared screen. Short rounds. Guests join in their browser and influence the same live game together.
- [Pop-up immersive room · Secret Location](https://secretlocation.com/idea-starters/pop-up-room.html): A compact projected environment built for a limited run: a short visit, a responsive world and a memorable reveal.
- [Interactive projected floor · Secret Location](https://secretlocation.com/idea-starters/projected-floor.html): A floor that answers footsteps with ripples, discoveries and small surprises. An easy way for families to join without a controller.
- [Projection game box · Secret Location](https://secretlocation.com/idea-starters/projection-box.html): Step out of the show floor and into a team challenge with projected walls, a responsive floor and a shared finish.
- [Immersive projection room · Secret Location](https://secretlocation.com/idea-starters/projection-room.html): Walls and floor become one responsive environment. Guests explore with their bodies and change the scene around them.
- [Touring and trade-show kit · Secret Location](https://secretlocation.com/idea-starters/touring-kit.html): A deployment option for an agreed experience: packed, installed and adapted for the places your campaign goes next.
- [Walkthrough exhibition · Secret Location](https://secretlocation.com/idea-starters/walkthrough-exhibition.html): A connected journey of responsive rooms and hands-on moments, shaped around a story people move through together.
- [Find your starting point · Secret Location](https://secretlocation.com/ideas/): Explore 14 starting points for custom brand activations, games and immersive destinations, with scope, readiness and planning ranges.
- [News & press · Secret Location](https://secretlocation.com/news/): Stories and press coverage from Secret Location.
- [Inside Mythos: How We Told Three Creation Stories in One Room · Secret Location](https://secretlocation.com/news/inside-mythos/): Mythos puts guests inside ancient creation myths from West African, Chinese, and Indigenous Turtle Island traditions — simultaneously. Here's how we built it.
- [The Technology Behind Illuminarium Toronto · Secret Location](https://secretlocation.com/news/technology-behind-illuminarium/): 26 RGB pure laser projectors. 108 wall-embedded speakers. LiDAR tracking. Unreal Engine. Here's the full technical breakdown of how Illuminarium Toronto works.
- [Why We Bought Our Name Back: The Secret Location Story · Secret Location](https://secretlocation.com/news/the-secret-location-story/): We've been an ad agency, a game studio, a VR film company, and an innovation lab. Here's how we ended up building immersive worlds in a 19th-century cellar — and why it finally feels right.
- [The Best Immersive Experiences in Toronto Right Now · Secret Location](https://secretlocation.com/news/things-to-do-toronto-immersive/): Toronto has become one of North America's leading cities for immersive entertainment. Here's what's running at Illuminarium Toronto right now — and what makes each show different.
- [What Is Immersive Entertainment? · Secret Location](https://secretlocation.com/news/what-is-immersive-entertainment/): Immersive entertainment puts you inside the story — no headset required. Learn what it is, how it works, and why it's become one of the fastest-growing experience categories in the world.
- [Try an interaction · Secret Location](https://secretlocation.com/play/): Explore voice, movement and character interactions in your browser.
- [Privacy notice · Secret Location](https://secretlocation.com/privacy/): How Secret Location handles information when you use this website.
- [Three steps from first play to show day · Secret Location](https://secretlocation.com/process/): Start with a CAD $15,000 Proof of Play: your playable virtual prototype. Then Bid and Build, followed by Show Ready. Three clear steps with tangible outputs.
- [Delivered work · Secret Location](https://secretlocation.com/work/): Interactive shows across Toronto, Atlanta and Las Vegas. See the guest experiences, the studio role and the evidence behind the work.
- [Custom Experiences · Secret Location](https://secretlocation.com/work/custom-experiences/): Secret Location builds custom immersive experiences for brands, venues, and partners — from 360° private events and branded activations to venue builds, content partnerships, and platform game development.
- [Mythos at the CNE · Secret Location](https://secretlocation.com/work/mythos/): Three creation stories become a playable room. Explore Mythos at the CNE: guest interactions, delivery and results from 114 surveyed guests.