Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# SearchLab Digital

## Sitemaps
- [XML Sitemap](https://searchlabdigital.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [SearchLab Digital Makes the Inc. 5000 for the Fifth Consecutive Year](https://searchlabdigital.com/blog/searchlab-digital-makes-the-inc-5000-for-the-fifth-consecutive-year/): SearchLab Digital has been named to the 2026 Inc. 5000 list of fastest-growing private companies for the fifth consecutive year.
- [Dealer Group PPC Reporting: What Actually Matters](https://searchlabdigital.com/blog/dealer-group-ppc-reporting-what-actually-matters/): Most dealer group PPC reports look great but miss the point. Here's what metrics actually tell you if campaigns are working.
- [How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)](https://searchlabdigital.com/blog/how-to-respond-to-dealer-reviews-without-sounding-like-a-corporate-robot/): Most dealerships respond to reviews, yet very few do it well. The gap between a response that builds trust and one that does nothing is smaller than you might think, and it's mostly a discipline problem, not a time problem.
- [How AI Is Changing Local Search for Small Businesses](https://searchlabdigital.com/blog/how-ai-is-changing-local-search-for-small-businesses/): If you've searched for anything on Google lately, you've probably noticed the results look different. Before the map results, before the website links, there's often a block of text sitting at the top of the page that Google has written for you on the spot.
- [What Are Large Language Models (LLMs) and How Do They Work](https://searchlabdigital.com/blog/what-are-large-language-models-llms-and-how-do-they-work/): If it feels like ChatGPT, Gemini, Claude, and Perplexity appeared out of nowhere and ended up everywhere, that's because they sort of did. Customers are researching services with them, teams are drafting emails and summarizing documents with them, and Google uses one to generate those AI Overviews now appearing above every other search result.
- [How to Choose an Automotive PPC Agency for Your Dealer Group](https://searchlabdigital.com/blog/how-to-choose-an-automotive-ppc-agency-for-your-dealer-group/): Most dealer group advertising looks fine from the outside. Traffic is up, leads are coming in, and the monthly reports are full of green arrows. The problem is that most of those reports are built around the metrics that are easiest to show, not the ones that tell you whether your ad budget is actually helping you sell cars.
- [Local SEO for Dealer Groups: What Actually Works](https://searchlabdigital.com/blog/local-seo-for-dealer-groups-what-actually-works/): Running Local SEO across a dealer group is a fundamentally different challenge than optimizing a single rooftop, and most groups are getting it wrong in the same ways. The strategies that look appealing on paper, like consolidating everything under one domain or templating content across locations, tend to actively hurt performance once you understand how Google evaluates local relevance.
- [Should You Replace Your Marketing Agency with AI?](https://searchlabdigital.com/blog/should-you-replace-your-marketing-agency-with-ai/): The posts have been making the rounds for a while now. Someone runs a local business, tries a few AI tools, and announces they canceled their marketing agency and replaced everything with ChatGPT and a couple of automations. The numbers they throw around are hard to dismiss. The part they leave out is where it stopped working.
- [Ashley Segura and Greg Gifford Named Among the 100 Most Influential in SEO in the USA](https://searchlabdigital.com/blog/ashley-segura-and-greg-gifford-named-to-the-search-power-list-100-most-influential-in-seo-in-the-usa/): SearchLab Digital is proud to announce that Ashley Segura and Greg Gifford have been named ​in the inaugural Search Power List: 100 Most Influential in SEO in the USA. The Search Power List, presented by brightonSEO San Diego, recognizes professionals who have made a meaningful impact on the search marketing industry through education, innovation, thought leadership, community involvement, and contributions to the growth of SEO.
- [What Is Generative Engine Optimization (GEO)?](https://searchlabdigital.com/blog/what-is-generative-engine-optimization-geo/): Where someone once Googled "plumber near me" and picked from a list of search results, a growing number of people are now opening ChatGPT or Gemini and asking it directly which plumber to call. They may receive recommendations, citations, or a shortlist of businesses from these AI platforms rather than a traditional page of search results. 
- [Before You Turn On Smart Bidding, Fix This First](https://searchlabdigital.com/blog/before-you-turn-on-smart-bidding-fix-this-first/): Smart Bidding has a reputation problem, and most of it is earned the wrong way. A team flips it on, performance dips, and the conclusion writes itself: automation doesn't work, Google got worse, and costs are out of control.
- [What Are Google AI Overviews and How Do They Work](https://searchlabdigital.com/blog/what-are-google-ai-overviews-and-how-do-they-work/): If you have Googled anything in the last year, you may have noticed that the results page looks different. Before any website links appear, there is often a big block of text right at the top of the page, written as a direct answer to your question, with no clicking required. For anyone running a local business, that's a fair thing to wonder (and possibly worry) about. If Google is answering questions before anyone clicks on anything, what does that mean for how customers find you?
- [PPC Power: How to Feed the Machine Stronger Signals](https://searchlabdigital.com/blog/ppc-power-how-to-feed-the-machine-stronger-signals/): Most PPC accounts are leaking money and not because the strategy is completely broken, but because the guardrails are missing.
- [How to Fight Review Extortion](https://searchlabdigital.com/blog/how-to-fight-review-extortion/): A handful of fabricated reviews can destroy a small business overnight, which is precisely why review extortion scams are among the fastest-growing threats facing local businesses today.
- [Automotive SEO 101: A Refresher on the Basics](https://searchlabdigital.com/blog/automotive-seo-101-a-refresher-on-the-basics/): Search has shifted dramatically in just the last few years. Today's car buyer does a lot more homework before they ever reach out including but not limited to: comparing options, reading reviews, and bouncing between Google Maps, organic results, AI overviews, and yes, even ChatGPT. 
- [Stop Treating Dallas Like Chicago: The Cure for Location Decay](https://searchlabdigital.com/blog/stop-treating-dallas-like-chicago-the-cure-for-location-decay/): There's a fantasy that lives rent-free in the head of every PPC marketer: flip on Smart Bidding, lean back, and watch the algorithm quietly print money while you work on other things.
- [How to Use AI in Your Content Strategy Without Tanking Performance](https://searchlabdigital.com/blog/how-to-use-ai-in-your-content-strategy-without-tanking-performance/): AI has quickly become the default answer for content production. Teams are under pressure to move faster, publish more, and do it all with fewer resources. However, relying solely on AI can lead to all sorts of issues. 
- [New Releases: Official Google GBP Guides](https://searchlabdigital.com/blog/new-releases-official-google-gbp-guides/): If your local visibility has felt harder to control lately, this is one of those updates you do not want to miss.
- [When to Scale vs Rebuild Your PPC Campaigns And Why Most Businesses Get It Wrong](https://searchlabdigital.com/blog/when-to-scale-vs-rebuild-your-ppc-campaigns-and-why-most-businesses-get-it-wrong/): Throwing more budget at a struggling campaign feels like the obvious move. The pressure to show results is real, the logic seems sound, and raising spend at least feels like doing something.
- [Local Search in the Age of AI: What Multi-Location Brands Actually Need to Do](https://searchlabdigital.com/blog/local-search-in-the-age-of-ai-what-multi-location-brands-actually-need-to-do/): Search is moving fast right now. AI Overviews are showing up everywhere, results keep shifting, and there's always some new tool someone insists you need. If you're running a multi-location brand with real marketing budget behind it, that noise can feel relentless.
- [Google Review Guidelines 2026 Update](https://searchlabdigital.com/blog/google-review-guidelines-2026-update/): If your business relies on reviews to drive visibility and conversions, this update matters more than you think.
- [SearchLab Is a 2026 Google Premier Partner](https://searchlabdigital.com/blog/searchlab-is-a-2026-google-premier-partner/): We have some very exciting news!
- [SearchLab Digital Celebrates Nine Years in Business](https://searchlabdigital.com/blog/searchlab-digital-celebrates-nine-years-in-business/): SearchLab recently celebrated its ninth birthday at the beginning of March. In the early days, it was Mark Bealin, Tim Dini, and a small team crammed into a tiny office on Clark Street, working late into the night, reviewing every client they had on Friday evenings. Eventually those Friday reviews had to stop with too many clients to get through in one sitting. That was the first sign something was working.
- [Mean Tweets NADA  2026](https://searchlabdigital.com/blog/mean-tweets-nada-2026/): NADA Mean Tweets is back for another year, our favorite annual tradition where we take inspiration from the classic Jimmy Kimmel bit and let the tweets fly. It is a fan-favorite episode every year, and this year delivered it the hilarity once again. 
- [Just Released: Cannabis Dispensary SEO Study 2026](https://searchlabdigital.com/blog/just-released-cannabis-dispensary-seo-study-2026/): Local Search Tuesdays is back, and this episode is a big one.
- [Google Update: Department GBPS Are Finally Back](https://searchlabdigital.com/blog/google-update-department-gbps-are-finally-back/): I called it! Google just fixed the bug and department profiles are back, baby! All verticals that are allowed to have departments now have the explicit list of links to the various departments displayed on the primary profile. Check out the video for details...
- [GBP Updates For Car Dealers](https://searchlabdigital.com/blog/gbp-updates-for-car-dealers/): In this Local Search Tuesdays episode, I dive into the recent shake-ups hitting Google Business Profiles for car dealerships. I break down why Google killed off the "Vehicles for Sale" widget in November 2025 (spoiler: it's all about the Benjamins and those VLA clicks!). I also tackle the mystery of the disappearing department profile links, which has dealers freaking out, and explain why I think it's just a bug and you shouldn't be too worried, but I'll have more info on that next week. 
- [Local Search Tuesdays Most Popular Episodes of 2025](https://searchlabdigital.com/blog/local-search-tuesdays-most-popular-episodes-of-2025/): I'm closing out 2025 with a bang! In this final Local Search Tuesdays episode of the year, as I count down the TOP 10 most impactful episodes from the past 12 months.
- [Greg’s Top Ten Holiday Movies: 2025 Edition](https://searchlabdigital.com/blog/gregs-top-ten-holiday-movies-2025-edition/): Join us for our annual Christmas tradition as Greg counts down the most anticipated movies hitting theaters in 2025! From animated adventures to action-packed thrillers, this year's lineup is absolutely killer. 
- [2026 Local Search Ranking Factors: What’s Changed Since Last Time](https://searchlabdigital.com/blog/2026-local-search-ranking-factors-whats-changed-since-last-time/): We're going LSRFing again! Continuing our deep dive into the 2026 Local Search Ranking Factors! This week I'm breaking down the biggest signal changes, new factors, and what it all means for your local SEO strategy. Find out which factors rose and which ones fell in the 2026 LSRF!
- [Just Released: 2026 Local Search Ranking Search Factors](https://searchlabdigital.com/blog/just-released-2026-local-search-ranking-search-factors/): This week I'm breaking down the comprehensive Local Search Factor Rankings or better known as the LSRF  (L-uh-surf!) the most important research in Local SEO. This year's edition is the most detailed yet, surveying top Local SEO experts to reveal what really matters for local search visibility.
- [Digital Marketing Tips: Chiang Mai SEO](https://searchlabdigital.com/blog/digital-marketing-tips-chang-mai-seo/): I was fortunate enough to speak at Chiang Mai SEO, but I wasn't the only expert there, so as usual I rounded up all the other experts for their digital marketing tips! From the 5-minute lead response rule (hello, AI!) to why you should crash plumbing conferences if plumbers are your clients. Learn how to create scroll-stopping video hooks, dominate local SEO within 10 miles, and why YouTube is your secret weapon for building a killer personal brand. These insiders share strategies that actually work, no fluff, just actionable insights you can use today.
- [Greg’s Presentation: Chiang Mai SEO](https://searchlabdigital.com/blog/gregs-presentation-chang-mai-seo/): Before the feast on Thursday, learn how to dominate local SEO competition.
- [Greg’s Keynote: State of Search](https://searchlabdigital.com/blog/gregs-keynote-state-of-search/): Ready to transform into a local visibility superhero? This week on Local Search Tuesdays, I'm sharing my keynote presentation: "How to Become a Local Visibility Superhero," which I delivered at the State of Search conference in Dallas.
- [SearchLab Digital Wins Best Local Campaign at the 2025 US Agency Awards](https://searchlabdigital.com/blog/searchlab-digital-wins-best-local-campaign-at-the-2025-us-agency-awards/): SearchLab Digital is proud to announce that we have won Best Local Campaign at the 2025 US Agency Awards for our work with Jim Burke Ford in Bakersfield, California. This award recognizes the strength of our local SEO strategy and reinforces our position as a leading agency in local search.
- [Digital Marketing Tips: Brighton SEO](https://searchlabdigital.com/blog/digital-marketing-tips-brighton-seo-4/): Fresh off the plane from Brighton SEO, and as always it was incredible. These past few days have been a masterclass in local search, spent shoulder-to-shoulder with some of the industry's sharpest minds. I've corralled these brilliant folks to share their best digital marketing insights with you in this week's episode of Local Search Tuesdays. 
- [Google is Deprecating Vehicles for Sale](https://searchlabdigital.com/blog/google-is-deprecating-vehicles-for-sale/): Google is deprecating the Vehicles for Sale features on Google Business Profiles on November 12th, 2025. You can see the notification on the Google Developer’s page on Vehicle Listings.
- [Greg’s Slides from Brighton SEO](https://searchlabdigital.com/blog/gregs-slides-from-brighton-seo/): I just got back from Brighton SEO in the UK, and I'm pumped to share my presentation with you!
- [Greg’s Top 10 List: The Best Horror Movies of 2025](https://searchlabdigital.com/blog/gregs-top-10-list-the-best-horror-movies-of-2025/): This week on #LocalSearchTuesdays, I’m taking a break from local SEO to dive into something truly terrifying... My top ten best horror films of 2025! 
- [Coming Tomorrow: The Largest SEO Study Ever Done for PI Lawyers](https://searchlabdigital.com/blog/coming-tomorrow-the-largest-seo-study-ever-done-for-pi-lawyers/): If you're a lawyer and you saw our massive automotive SEO study that dropped last month and thought, how can I apply this to my firm? Don't worry because we have a study just for you! Tomorrow we're dropping the largest SEO study EVER done for personal injury attorneys!
- [SEO Myth-Busting: AI Can’t Do SEO](https://searchlabdigital.com/blog/seo-myth-busting-ai-cant-do-seo/): I'm calling out a costly mistake I see everywhere: companies firing their SEO teams and replacing them with ChatGPT. In this episode, I explain why AI can't do SEO despite what gurus claim. These tools are pattern predictors, not thinkers - and research shows they fail up to 65% of tasks. You still need human strategy to succeed online.
- [2025 GBP Study for Automotive: Ranking Comparison](https://searchlabdigital.com/blog/2025-gbp-study-for-automotive-ranking-comparison/): I’m back with another episode of Local Search Tuesdays, and this week we’re diving even deeper into the 2025 GBP Study for automotive. I'm breaking down the differences between dealerships ranking number one and those sitting at number ten, and the results are seriously eye-opening. Watch now to see what top-performing dealers are doing differently so you can learn what you need to do to show up better in search results.
- [2025 GBP Study for Automotive: Industry Averages](https://searchlabdigital.com/blog/2025-gbp-study-for-automotive-industry-averages/): I’m back again and still unpacking the massive 2025 GBP Study for Car Dealers. This week, I’m focusing on the industry averages we uncovered across profiles, websites, and reviews. The data shows where most dealerships stand and what they could be doing better. Check out the episode for the highlights, then dive into the full study at searchlabdigital.com/gbp-auto-study.
- [Your Review Strategy Can Make or Break Your Visibility](https://searchlabdigital.com/blog/your-review-strategy-can-make-or-break-your-visibility/)
- [Coming Thursday: 2025 GBP study for automotive](https://searchlabdigital.com/blog/coming-thursday-2025-gbp-study-for-automotive/): This week I’m keeping it short and sweet because something huge is about to drop. On Thursday we are unveiling the 2025 edition of our Automotive Google Business Profile Study, the largest SEO research project in the car dealer world.
- [SearchLab Wins Another 2025 US Search Award 🎉](https://searchlabdigital.com/blog/searchlab-wins-a-2025-us-search-award/)
- [Stop Copy-Pasting Your PPC Strategy Across Platforms: It’s Not Going to Work](https://searchlabdigital.com/blog/stop-copy-pasting-your-ppc-strategy-across-platforms-its-not-going-to-work/): Let’s have an honest conversation about something I’ve seen over and over again in this industry — and if you manage PPC accounts across multiple platforms, you’ve probably seen it too:
- [Tips for Local SEO: LocalU in Nashville](https://searchlabdigital.com/blog/tips-for-local-seo-localu-in-nashville/): I just got back from fantastic trip LocalU in Nashville, where I asked some of the smartest local search experts to share their best quick tips. In this episode of Local Search Tuesdays, I’m bringing you the highlights so you can pick up a few new tricks to improve your digital marketing. Check it out!
- [Coming soon 2025 Automotive GBP study](https://searchlabdigital.com/blog/coming-soon-2025-automotive-gbp-study/): In this episode of Local Search Tuesdays, I’m giving you a quick preview of something big we’re about to release: the 2025 Google Business Profile study for car dealers.
- [Shift from link building to mention building](https://searchlabdigital.com/blog/shift-from-link-building-to-mention-building/): This week on Local Search Tuesdays, I’m sharing a tip to help you prepare for the future of AI search. While AI search hasn’t hit local yet, it’s coming, and the big shift will be moving from link building to mention building. Mentions of your business on other sites seem to matter more than links in AI results. Don’t ditch link building since it is still critical for Google traffic, but start layering in mention building so you are ready when AI search plays a bigger role.

## Pages
- [Elements #2](https://searchlabdigital.com/elements-2/)
- [AI SEO and GEO for Local Businesses](https://searchlabdigital.com/geo-service/)
- [NADA audit request](https://searchlabdigital.com/nada-audit-request/)
- [2026 study coming soon](https://searchlabdigital.com/automotive-gbp-study-2026/)
- [Win a Lunch & Learn for Your Dealership](https://searchlabdigital.com/enter-to-win-lunch-and-learn-auto/)
- [Book a Discovery Call](https://searchlabdigital.com/book-a-discovery-call/)
- [Free PPC Audit](https://searchlabdigital.com/request-a-ppc-audit/)
- [Free SEO Audit](https://searchlabdigital.com/request-an-seo-audit/)
- [How SearchLab Digital Uses AI](https://searchlabdigital.com/how-searchlab-digital-uses-ai/)
- [Stivers Ford Montgomery](https://searchlabdigital.com/case-study-stivers/)
- [SearchLab Webinars](https://searchlabdigital.com/searchlab-webinars/)
- [Case Studies](https://searchlabdigital.com/case-studies/)
- [Local SEO Service](https://searchlabdigital.com/local-seo/)
- [More than you can Chew](https://searchlabdigital.com/more-than-you-can-chew/)
- [PPC Real Talk](https://searchlabdigital.com/ppc-real-talk/)
- [Suds and Search](https://searchlabdigital.com/suds-and-search/)
- [Local Search Tuesdays](https://searchlabdigital.com/local-search-tuesdays/)
- [Blog](https://searchlabdigital.com/blog/)
- [Contact](https://searchlabdigital.com/contact/)
- [Automotive PPC](https://searchlabdigital.com/automotive-ppc/)
- [Privacy Policy](https://searchlabdigital.com/privacy-policy/)
- [Industry Conferences](https://searchlabdigital.com/conferences/)
- [Events](https://searchlabdigital.com/events/)
- [Education Hub](https://searchlabdigital.com/education/)
- [Jim Burke Ford](https://searchlabdigital.com/case-study-jim/)
- [Bobcat of Houston](https://searchlabdigital.com/case-study-bobcat/)
- [Memorial](https://searchlabdigital.com/memorial/)
- [Team](https://searchlabdigital.com/meet-our-team/)
- [Services](https://searchlabdigital.com/services/)
- [RV](https://searchlabdigital.com/rv-dealership-seo/)
- [PPC For Franchises](https://searchlabdigital.com/ppc-franchises/)
- [PPC Consulting](https://searchlabdigital.com/ppc-consulting/)
- [Multi Location SEO](https://searchlabdigital.com/multi-location-seo/)
- [Local SEO Consulting](https://searchlabdigital.com/local-seo-consulting/)
- [Local PPC Advertising Services](https://searchlabdigital.com/local-ppc-advertising/)
- [Home Services](https://searchlabdigital.com/seo-for-home-services/)
- [2025 GBP Study: Personal Injury Industry](https://searchlabdigital.com/gbp-study-personal-injury/)
- [2025 GBP Study: Cannabis Dispensaries](https://searchlabdigital.com/2025-google-business-profile-report-cannabis-dispensary-edition/)
- [2025 GBP Study: Auto Industry](https://searchlabdigital.com/gbp-auto-study/): /
- [Careers](https://searchlabdigital.com/careers/)
- [Dispensary](https://searchlabdigital.com/seo-for-dispensaries/)
- [Automotive SEO](https://searchlabdigital.com/automotive-seo/)
- [Attorney SEO](https://searchlabdigital.com/attorney-seo/)
- [About Us](https://searchlabdigital.com/about-searchlab/)
- [SearchLab Digital](https://searchlabdigital.com/)

## Jobs
- [Senior Sales Representative](https://searchlabdigital.com/job/senior-sales-representative/): In this role, you'll connect with potential clients and partners, deliver impactful sales presentations, and help businesses unlock the full potential of their online presence. If you're self-motivated, thrive in a fast-paced environment, love helping people, and are excited by digital marketing, this is the perfect opportunity for you.
- [PPC Consultant](https://searchlabdigital.com/job/ppc-consultant/): As a PPC Consultant, you'll execute PPC campaigns with precision and consistency across an assigned client portfolio on Google Ads, Microsoft Advertising, and Facebook Ads. You'll deliver sustained performance improvements through campaign optimization, keyword strategy, ad copy, bidding, and targeting. While your PPC Team Lead sets the broader strategic direction and playbooks, you're expected to think strategically within your own accounts, anticipate what's next, and proactively surface opportunities rather than wait for direction.
- [PPC Team Lead](https://searchlabdigital.com/job/ppc-team-lead/): As a PPC Team Lead, you'll lead a team of PPC Consultants and own the PPC delivery strategy for every account assigned to your team. The CSM surfaces client goals and expectations, you translate those into the how: which campaign levers to pull, in what sequence, and at what priority. You'll also own quality assurance for everything your team produces, enforcing the SOP standards set by the PPC Team Manager.

## Team
- [Susan Yen](https://searchlabdigital.com/meet-our-team/susan-yen/): Susan Yen - is our in-house advertising expert. You can find Susan on stage at HeroConf or SEMpdx and across podcasts like PPC Live, PPC Zone and her very own show PPC Real Talk.
- [Hazel Chen](https://searchlabdigital.com/meet-our-team/hazel-chen/)
- [Noah Weiner](https://searchlabdigital.com/meet-our-team/noah-weiner/)
- [Diane Reed](https://searchlabdigital.com/meet-our-team/diane-reed/)
- [Tim Dini](https://searchlabdigital.com/meet-our-team/tim-dini/)
- [Greg Gifford](https://searchlabdigital.com/meet-our-team/greg-gifford/): is our CSO and one of the most recognized local SEO experts on the planet. He's a Google Business Profile Product Expert, teaches courses for Semrush Academy, and yes, he's the guy with the movie-themed presentations everyone talks about.
- [Mark Bealin](https://searchlabdigital.com/meet-our-team/mark-bealin/): founded SearchLab and still runs it. He serves on the board of the Entrepreneurs' Organization Chicago chapter and has been an advocate for Mercy Home for Boys and Girls for years.
- [Ashley Segura](https://searchlabdigital.com/meet-our-team/ashley-segura/): wrote a best-selling book on content strategy and teaches marketing to audiences around the world.
- [Dane Saville](https://searchlabdigital.com/meet-our-team/dane-saville/): Dane - has spent more than a decade crafting content and SEO strategies for businesses across multiple verticals. You'll find Dane talking about SEO and AI around the world.

## Resources
- [Monthly Webinars](https://searchlabdigital.com/resource/monthly-webinars/): Live and on-demand training on SEO, PPC, and local marketing. Join our experts for real talk on what's driving results today — and get your questions answered in real time.
- [Local Search Tuesdays](https://searchlabdigital.com/resource/local-search-tuesdays/): Video tips to help your business show up locally. Hosted by Greg Gifford, this video series tackles one Local SEO strategy (or mistake) each month.
- [More Than You Can Chew](https://searchlabdigital.com/resource/more-than-you-can-chew/): Hosted by Dane Saville, each episode delivers one lesson, one result, and one clear takeaway - perfect for the busy person who wants to learn about SEO and AI.
- [PPC Real Talk](https://searchlabdigital.com/resource/ppc-real-talk/): Susan Yen breaks down the truth about paid search each month. Learn what's happening in PPC — from budget trends to what's actually working inside Google Ads.
- [SearchLab Blog](https://searchlabdigital.com/resource/resource-library/): Access our growing library of practical resources, studies, checklists, and content built to help you grow, audit your strategy, and make your next move with confidence.
- [Email Newsletter](https://searchlabdigital.com/resource/email-newsletter-2/): Want our best tips sent to you every month? Join our email newsletter and get actionable advice from our team — no spam, no pitches, just helpful content.

## Webinars
- [How Car Dealerships Show Up in ChatGPT and AI Search](https://searchlabdigital.com/webinars/13678/): Car shoppers are not only using Google anymore. A growing number of them open ChatGPT, Claude, or Google AI Mode and ask something like "which car dealerships in Chicago have the best reputation" before they ever visit a website or submit a lead. The dealerships that show up in those answers aren't there by chance, and the ones that don't may not even enter the consideration set.
- [The 2026 Google Business Profile Checklist for Car Dealers](https://searchlabdigital.com/webinars/the-2026-google-business-profile-checklist-for-car-dealers/): Your Google Business Profile is doing more work than it used to. It still drives map pack rankings and powers the local results customers see when they search for dealerships near them. But in 2026, it is also one of the primary sources that AI tools like ChatGPT, Claude, and Perplexity draw on when building their understanding of who your dealership is, what you sell, and why a customer should choose you.
- [Set It, Forget It, Regret It: What’s Really Happening Inside Your Google Ads Account?](https://searchlabdigital.com/webinars/set-it-forget-it-regret-it-whats-really-happening-inside-your-google-ads-account/): Most businesses set up their Google Ads the same way they'd use a crockpot. Toss in a budget, launch a few campaigns, and check back later expecting leads to be ready.
- [The Shift from Rankings to Recommendations: What AI Search Means for Your Local Strategy](https://searchlabdigital.com/webinars/the-shift-from-rankings-to-recommendations-what-ai-search-means-for-your-local-strategy/): As technology evolves, so will search, just as it always has, from phonebooks to asking Jeeves. Right now, we are at the dawn of the next evolution in search; instead of asking Jeeves, we are asking ChatGPT.
- [Live Website Reviews: SEO Mistakes That Are Quietly Costing You Rankings](https://searchlabdigital.com/webinars/live-website-reviews-seo-mistakes-that-are-quietly-costing-you-rankings/): If you are investing in SEO but not seeing consistent results, this webinar is worth your time. It is especially relevant for dealership teams and multi-location businesses trying to improve visibility and lead flow.
- [PPC in 2026: What’s Working, What’s Risky, and How to Actually Control Performance Max](https://searchlabdigital.com/webinars/ppc-in-2026-whats-working-whats-risky-and-how-to-actually-control-performance-max/): PPC is evolving fast. AI is baked into everything. Performance Max campaigns promise automation but can feel like a black box. Meanwhile, you’re trying to drive leads, not just clicks.
- [Live Dental Website Audits: What Still Drives Local SEO Results (Even in the Age of AI)](https://searchlabdigital.com/webinars/live-dental-website-audits-what-still-drives-local-seo-results-even-in-the-age-of-ai/): If you’re a dentist, dental practice owner, or practice manager investing in SEO but unsure what actually moves the needle, this webinar was built for you. With AI, LLMs, and “SEO is dead” headlines everywhere, it’s harder than ever to know what still matters—and what’s just noise.
- [1 vs. #10: What Separates Top Auto Dealers in Google](https://searchlabdigital.com/webinars/1-vs-10-what-separates-top-auto-dealers-in-google/): If you’re a dealership owner or marketing manager trying to outrank competitors in local search, this one’s for you.
- [Key Insights from Live Google Business Profile Audits with Greg Gifford](https://searchlabdigital.com/webinars/key-insights-from-live-google-business-profile-audits-with-greg-gifford/): Recently, our COO and Google Business Profile (GBP) Platinum Product Expert, Greg Gifford, hosted a live webinar session where he audited real dealership listings and websites in real time. The goal was to uncover common mistakes, share quick wins, and highlight best practices that local businesses, especially car dealers, can apply to their own digital presence.
- [What Google’s AI Changes Mean for Your Local Search Visibility](https://searchlabdigital.com/webinars/what-googles-ai-changes-mean-for-your-local-search-visibility/): There’s been a lot of noise lately about AI taking over the search world — ChatGPT, Perplexity, Gemini — and whether you, as a business, should be throwing all your efforts into these platforms.
- [Google’s AI Oh! verviews What We Found and What You Can Do](https://searchlabdigital.com/webinars/googles-ai-oh-verviews-what-we-found-and-what-you-can-do/): Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand awareness, ideas for improving content, understanding consumers’ follow-up needs, and generating topical relevance for your website.