# Sustainable Brand Index

> Europe's largest independent brand study on sustainability. 15+ years of consumer perception data on 1,600+ brands across Sweden, Denmark, Norway, Finland, and the Netherlands.

The Sustainable Brand Index (SBI) is an annual, nationally representative consumer study run since 2011. It measures how the public perceives brands' sustainability efforts across 30+ industries in five markets. Results power rankings, industry benchmarks, and strategic insights used by brands, consultancies, schools, and journalists.

## Pages

- [Home](/): Overview of the study, latest results, and entry points.
- [About The Study](/about-study): Methodology, market coverage, and data collection.
- [FAQ](/faq): Common questions about the study, winners, and Navigator.
- [Pricing](/pricing): Every offer and price, in EUR excluding VAT. See "Offers" below.
- [For Brands](/for-brands): How brands can access reports and benchmarks.
- [For Consultancies](/consultancies): The SBI Access Annual License, presented for agencies and consultancies.
- [For Schools](/schools): Academic access to the dataset.
- [Newsroom](/newsroom): Press releases and media contacts.
- [Sustainability Branding Hub](/sustainability-branding-hub/insights): Editorial articles and research insights.
- [Sustainability Weekly](/sustainability-branding-hub/sustainability-weekly): Archive of the weekly briefing on regulation, consumer behaviour and client sectors. Individual editions live at /sustainability-branding-hub/sustainability-weekly/{year}-w{week}.
- [Insights Hub](/insights-hub): Interactive 2026 insights report.

## Results

- [Results Hub](/results): 2026 launch results overview.
- [Insights](/results/insights): Editorial narrative on the 2026 findings.
- [The Numbers](/results/the-numbers): Headline statistics across markets.
- [Rankings](/results/rankings): Brand rankings by country and industry.
- [Brand pages](/is): One page per measured brand at /is/{brand-slug}-sustainable, answering "Is {brand} sustainable?" and "Is {brand} ethical?" with its rank per market and year since 2011. Full list in /sitemap-brands.xml. Examples: [H&M](/is/h-and-m-sustainable), [Søstrene Grene](/is/sostrene-grene-sustainable), [Flying Tiger Copenhagen](/is/flying-tiger-copenhagen-sustainable), [IKEA](/is/ikea-sustainable), [Stena Line](/is/stena-line-sustainable), [Pandora](/is/pandora-sustainable), [LEGO](/is/lego-sustainable).
- [SBI Access (MCP server)](/mcp): Connect an AI assistant to the SBI data. 10 free look-ups, no card.
- [Compare](/results/compare): Side-by-side brand comparison tool.
- [Resiliency Index](/results/resiliency): Brand resiliency segments and scores.

## Offers

Prices in EUR, excluding VAT. Source of truth: /pricing.

- Free: the 2026 ranking (/results/rankings) and the Outlook 2027 report (/outlook-2027).
- SBI Brand Snapshot: €2,500 per brand and market. One-page position: score, rank, trend, environmental versus social, consumer groups and industry expectations. Ordered on invoice at /order.
- SBI Access: query SBI data from an AI assistant (/mcp). 10 free credits, then packs of 50 (€900), 250 (€3,500) or 1,000 (€10,000). 1 credit = 1 brand, 1 market, 1 year.
- Academic access: €1,500 (/schools).
- Analysis Report: €15,000. Strategy Report: €22,000. Workshop: €5,000 (/roadmap-workshop). Question Block in the annual survey: €5,000–8,000 per block and market. Synthetic Personas / Digital Twins: on request.
- SBI License: €5,000 per brand and market, 12 months (/brand-license).
- SBI Access Annual License: €15,000 per year, unlimited SBI Access for any team: brands, agencies, consultancies and AI teams (/consultancies).

## Optional

- [Brand Insights](/brand-insights): Authenticated brand-level analysis workspace.
- [Consumer Insights](/consumer-insights): Authenticated consumer-behavior analysis workspace.
- [SBI License](/brand-license): Licence for brands to use their SBI result in their own communication.
- [Contact](/contact-us): Get in touch with the team.