# Salocin Group: Leaders in data and AI\-enabled connected customer experiences

> We help organisations get their data and tech future\-ready, with AI\-powered solutions, to accelerate growth and deliver connected CX\.

Generated by Yoast SEO v28.6, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Our partners](https://salocin-group.com/our-partners/)
- [About Salocin Group](https://salocin-group.com/about-us/)
- [Leaders in data and AI\-enabled connected customer experiences](https://salocin-group.com/)
- [Report a concern](https://salocin-group.com/report-a-concern/)
- [AI in B2B marketing: A complete guide](https://salocin-group.com/learn/ai/ai-in-b2b-marketing/)

## Authors
- [Matt Cann](https://salocin-group.com/insights/authors/matt-cann/)
- [Lori Cridland](https://salocin-group.com/insights/authors/lori-cridland/)
- [Rob Dyer](https://salocin-group.com/insights/authors/rob-dyer/)
- [Nathan Rose](https://salocin-group.com/insights/authors/nathan-rose/)
- [Nick Dixon](https://salocin-group.com/insights/authors/nick-dixon/)

## Edit Posts
- [How to choose between subdomain, subfolder or ccTLD for international expansion](https://salocin-group.com/edit/insights/choose-subdomain-subfolder-cctld-international/)
- [Watch: The Loyalty Paradox: How to create connected experiences that keep customers returning](https://salocin-group.com/edit/insights/watch-the-loyalty-paradox/)
- [5 signs your company needs a CRM consulting firm](https://salocin-group.com/edit/insights/5-signs-you-need-a-crm-consulting-firm/): Given that customer\-centric companies are 60% more profitable than companies that aren’t, it’s no wonder that a CRM seems to be at the centre of every growing business these days\.

Understanding your customers’ needs is essential for businesses today \- and if you are going to truly get to know your customers, nurture your relationships with them, and improve business performance, a CRM system is the answer\.
- [QR Codes Are Here to Stay: Build Direct Connections with Your Customers](https://salocin-group.com/edit/insights/qr-codes-are-here-to-stay/)
- [Ultimate guide to developing a CRM strategy](https://salocin-group.com/edit/insights/ultimate-guide-to-developing-a-crm-strategy/)

## Salocin Group Posts
- [From bad data to broken AI: Why getting the fundamentals right still matters](https://salocin-group.com/insights/from-bad-data-to-broken-ai-why-getting-the-fundamentals-right-still-matters/)
- [Salocin Group at Fundraising Convention 2025: Demystifying AI and celebrating innovation](https://salocin-group.com/insights/salocin-group-at-fundraising-convention-2025-demystifying-ai-and-celebrating-innovation/)
- [Salocin Group sponsors TBE South West Charity Conference \& Expo ](https://salocin-group.com/insights/salocin-group-sponsors-tbe-south-west-charity-conference-expo/)
- [Salocin Group celebrates International Women’s Day 2025](https://salocin-group.com/insights/salocin-group-celebrates-international-womens-day-2025/)
- [Salocin Group's first ever not\-for\-profit conference: A recap](https://salocin-group.com/insights/salocin-groups-first-ever-not-for-profit-conference-a-recap/)

## Wood for Trees Posts
- [How to measure your charity's fundraising activity](https://salocin-group.com/wood-for-trees/insights/how-to-measure-your-charitys-fundraising-activity/)
- [Once upon a donor: The story hidden in the data](https://salocin-group.com/wood-for-trees/insights/once-upon-a-donor-the-story-hidden-in-the-data/)
- [Email marketing strategy 101: How charities can prepare for soft opt\-in success](https://salocin-group.com/wood-for-trees/insights/email-marketing-strategy-101-how-charities-can-prepare-for-soft-opt-in-success/)
- [State of the sector report January–June 2021](https://salocin-group.com/wood-for-trees/insights/state-of-the-sector-report-january-june-2021/)
- [State of the Sector report January–June 2022](https://salocin-group.com/wood-for-trees/insights/state-of-the-sector-report-january-june-2022/)

## Categories
- [Blog](https://salocin-group.com/insights/category/blog/)
- [Whitepapers](https://salocin-group.com/insights/category/whitepapers/)
- [Case studies](https://salocin-group.com/insights/category/case-studies/)
- [Webinars](https://salocin-group.com/insights/category/webinars/)

## Categories
- [Blog](https://salocin-group.com/edit/insights/category/blog/)
- [Case studies](https://salocin-group.com/edit/insights/category/case-studies/)
- [Whitepapers](https://salocin-group.com/edit/insights/category/whitepapers/)
- [Webinars](https://salocin-group.com/edit/insights/category/webinars/)

## Categories
- [Blog](https://salocin-group.com/wood-for-trees/insights/category/blog/)
- [Reports](https://salocin-group.com/wood-for-trees/insights/category/reports/)
- [Webinars](https://salocin-group.com/wood-for-trees/insights/category/webinars/)
- [Case studies](https://salocin-group.com/wood-for-trees/insights/category/case-studies/)
- [Whitepapers](https://salocin-group.com/wood-for-trees/insights/category/whitepapers/)

## Optional
- [Sitemap index](https://salocin-group.com/sitemap_index.xml)