# Robert Ritacca

> Portfolio of Robert Ritacca, Principal Product Designer in Toronto: AI product case studies from Intuit, Meta and Augmenta, essays on design and AI, and Rift DS, an open React design system he designed and built.

## Work

Case studies. Index at https://robertritacca.com/work.

- [TurboTax in ChatGPT & Claude](https://robertritacca.com/work/embedded-ai-turbotax)
- [Agent Chat Platform](https://robertritacca.com/work/intuit-agent-chat)
- [Construction Platform](https://robertritacca.com/work/augmenta-ai)
- [Structured comp capture](https://robertritacca.com/work/meta-offers)
- [Immersive Offers](https://robertritacca.com/work/meta-immersive-offers)
- [Career Profile](https://robertritacca.com/work/meta-career-profile)
- [Building Rift DS](https://robertritacca.com/work/rift-ds)
- [FirstCaribbean](https://robertritacca.com/work/cibc-firstcaribbean)

## About & writing

The person behind the work, and long-form writing on design and AI.

- [About](https://robertritacca.com/about): background, principles, and career history
- [Writing](https://robertritacca.com/writing): essays on design and AI (mirrored from Substack)
- [Contact](https://robertritacca.com/contact): ways to get in touch, and to book a paid one-hour consultation

## Rift DS

The design system this site is built on. Designed and built by Robert Ritacca, published as an open npm package with its own documentation site.

- [About Rift DS](https://robertritacca.com/design-system): what it is and what building it involved
- [Building Rift DS](https://robertritacca.com/work/rift-ds): the case study, on what makes a design system rule actually hold
- [Documentation](https://rift-ds.com): components, tokens, templates and the playground
- [llms.txt](https://rift-ds.com/llms.txt): the agent index for the system itself, including its MCP endpoint and per-component prop contracts
- [npm package](https://www.npmjs.com/package/rift-ds): `npm install rift-ds`

## Optional

- [Sitemap](https://robertritacca.com/sitemap.xml)