# RevoSurge > RevoSurge is the outcome engine for iGaming growth: AdWave (DSP for advertisers), AdFlow (SSP for publishers) and DataPulse (attribution + player-economics prediction: pLTV, pChurn, SQI). We price intent, filter risk, and turn raw traffic into real depositors. ## Site - [Home](https://www.revosurge.com/): what RevoSurge does, for advertisers and publishers (markdown: https://www.revosurge.com/index.md) - [首页（中文）](https://www.revosurge.com/cn/): 中文版 (markdown: https://www.revosurge.com/cn/index.md) ## Blog - [All posts](https://www.revosurge.com/blog): playbooks, trends and data on iGaming growth - [Cohort LTV for Depositing Players: Measuring Beyond the First Deposit](https://www.revosurge.com/blog/cohort-ltv-depositing-players): Blended LTV falls when you scale and rises when you stop. How to cut depositors into dated cohorts, read them at matched ages, and stop a whale tail from faking your average. - [The iGaming UA Glossary: The Terms That Decide Cost Per Deposit](https://www.revosurge.com/blog/igaming-ua-glossary): Most iGaming user-acquisition vocabulary describes activity, not outcome. A working glossary of the funnel, auction and supply-quality terms that actually resolve to money — and how each one misleads. - [Bidding to FTD: What to Optimise When Deposits Are Too Sparse](https://www.revosurge.com/blog/bidding-to-ftd-sparse-signal): FTD is the right north star and the wrong bid target when deposits are rare. How to pick a proxy event that earns its place — and prove it predicts depositors. - [Value Bidding for iGaming: Setting an FTD-Based Bid Strategy](https://www.revosurge.com/blog/value-bidding-igaming-ftd): A CPA target pays one price for every first-time deposit. Value bidding prices each impression by the deposit value it is expected to produce — what that needs, and when not to do it. - [Invalid Traffic in iGaming: Cutting the Bots Draining Your Asia Budget](https://www.revosurge.com/blog/invalid-traffic-igaming-asia): Bots, click farms and fake registrations quietly drain iGaming budgets on cheap Asian supply. How invalid traffic shows up in your reports — and how to cut it before you bid. - [Crypto-Casino User Acquisition in Asia: Measuring Deposits Without Payment Rails](https://www.revosurge.com/blog/crypto-casino-user-acquisition-asia): No card rail, pseudonymous players, and deposits that confirm on network time. How to attribute crypto-casino first-time deposits, and how to pick supply and creative in Asia. - [How to Launch Your First iGaming Campaign on RevoSurge, Step by Step](https://www.revosurge.com/blog/launch-first-igaming-campaign): Nine steps from a cold account to a CPA-optimised programmatic campaign that is actually delivering — and the prerequisite most new advertisers rush: measurement. - [How to Install the RevoSurge Web Tracker and Verify Your First Events](https://www.revosurge.com/blog/install-revosurge-web-tracker): A step-by-step install guide for the RevoSurge Web Tracker: get your Tracker ID, add the script, fire your first events, and confirm they read Live before you spend a cent. - [Web Tracker + S2S Postback: The Measurement Spine of iGaming UA](https://www.revosurge.com/blog/s2s-postback-web-tracker-igaming): A web tracker sees clicks; an S2S postback sees deposits. Why iGaming campaigns need both — and a checklist to prove yours are wired correctly. - [How to Set Up S2S Deposit Tracking (Server Events API v3)](https://www.revosurge.com/blog/s2s-deposit-tracking-setup): A step-by-step guide to S2S deposit tracking on the RevoSurge Server Events API v3: pick your version, build the envelope, map the iGaming events, and validate before you scale. - [Supply Path Optimization for iGaming: Buying Clean Traffic Across Asia](https://www.revosurge.com/blog/supply-path-optimization-igaming-asia): Your cheapest supply is often your most expensive. How SPO exposes reseller hops, hidden fees and duplicate bid paths — and how to rebuild an Asia supply strategy you can verify at deposit level. - [Deposit Attribution in Asia: Deterministic vs Probabilistic in Mobile-First Betting Funnels](https://www.revosurge.com/blog/deposit-attribution-asia-betting-funnels): Asia is 78% Android, so the deterministic chain is usually recoverable rather than lost. Where it breaks, which number you can pay against, and why you must never add the two together. - [Cost Per First-Time Depositor (CPFTD): The Only iGaming UA Metric Worth Optimising in Asia](https://www.revosurge.com/blog/cost-per-first-time-depositor-asia): Installs and registrations are cheap in mobile-first Asia. Cost per first-time depositor is the only acquisition number that moves with revenue — here's how to measure, benchmark and bid on it. - [The Reg-to-FTD Leak: Where Asian iGaming Funnels Lose Depositors](https://www.revosurge.com/blog/reg-to-ftd-leak-asia): Most iGaming budget doesn't leak at the click. It leaks between registration and first deposit — and the fix depends entirely on whether it's your supply or your funnel. - [The Asia iGaming UA Map 2026: Where Depositing Players Are](https://www.revosurge.com/blog/asia-igaming-ua-map-2026): An operational map of Asia iGaming UA in 2026: where depositing players actually concentrate, and how language, creative, payment rails, supply mix and measurement signal differ market by market. - [India's Online Gaming Act, Explained for Performance Marketers](https://www.revosurge.com/blog/india-online-gaming-act-explained): India's Online Gaming Act bans online money games and, separately, advertising them. A plain reading of what it prohibits, what it permits, and what the penalties actually are. - [After the Ban: Where India's iGaming Ad Budgets Actually Went](https://www.revosurge.com/blog/india-online-gaming-ban-ad-budgets): India's ban didn't just relocate ₹4,000 crore of iGaming ad spend to the next market on the map. A compliant read of where Asian demand actually went — and what it means for how you buy. - [Why "Live" Isn't "Measurable" in iGaming User Acquisition](https://www.revosurge.com/blog/live-vs-measurable-igaming-ua): Traffic flowing isn't revenue you can trust. Here's the metric that separates real iGaming acquisition from expensive guesswork — cost per real deposit. ## Resources - [Ad format demos](https://www.revosurge.com/resources/ad-format-demos): step-through simulations of pop-up vs pop-under, display banners (served vs viewable), native ads (one asset set, many publisher templates) and push notifications (Android / Windows / macOS) - [iGaming pre-lander templates](https://www.revosurge.com/resources/landing-page-templates): seven deploy-ready mobile + web pre-lander templates (form, bonus, quiz, wheel, scratch, games, urgency) with lp_* drop-off events, live demos and an adoption guide ## Product documentation - [Docs](https://docs.revosurge.com/en/): platform documentation - [Docs llms.txt](https://docs.revosurge.com/llms.txt) ## Contact - Book a demo: https://www.revosurge.com/#book - Email: hello@revosurge.com