# Reply200 > Reply200 is an AI comment moderation and auto-reply tool for Facebook, Instagram, TikTok, and YouTube. It answers comments in your voice, hides spam, toxicity, insults, and competitor bait, and adapts to whether a comment sits under an ad, a post, a video, or a live stream. Built for content creators, media buyers, agencies, and brands with heavy comment activity. ## Core Capabilities - **AI Auto-Reply**: Replies to public comments as a replica of the person behind the page, built from its captions and posts, what the person says in their videos, their bio and location, and their past replies, so replies carry the page's tone, slang, emoji habits, and length. Every reply the owner writes or edits is saved and used for the next ones. No templates, prompts or training. - **Comment Moderation**: Hides spam, scam links, bot spam, insults, slurs, competitor bait, and people advertising under your posts. It works from meaning, not keyword lists, so real criticism stays up. - **One action per comment**: Reply, hide, react (like), or deliberately ignore. It stays silent when it has no solid answer instead of guessing. - **Content-type awareness**: Different goals under ads (click-through), organic posts (visibility), and live streams (trust). - **Context library**: Per-page facts a reply must never get wrong (shipping, prices, hours, returns), much of it collected from your own manual replies. - **Goals**: Per-page calls to action, set separately for posts and ads (send people to your site or bio, ask for a follow or DM, point to a pinned comment, or trigger rules such as sending a giveaway link to anyone who comments a keyword). - **Any language**: Replies in the commenter's language automatically. - **Control**: Moderation and replies are separate switches per page. Every reply can be edited or deleted from the Comments dashboard. Spend caps per account, business, or page. ## Supported Platforms - Facebook Pages: ads, posts, and live streams (not personal profiles, not Groups) - Instagram professional accounts (Creator or Business): ads and posts (Instagram Live is not available through Meta's API) - TikTok, any account type: videos - YouTube, any channel: videos and ads - Coming soon: DMs. Not supported yet: WhatsApp, Messenger, X ## Pricing - Start: $29/mo (3,000 comments) - Boost: $54/mo (6,000 comments), most popular - Pro: $96/mo (12,000 comments) - Enterprise: $6 per 1,000 comments, pay as you go, no cap - Yearly billing: 20% off - Every plan: 7-day free trial (card required), every feature, every platform, unlimited pages and profiles, no per-seat fees - A processed comment is any comment Reply200 replied to, reacted to, hid, deleted, or deliberately ignored. Manual actions and trial comments are free. ## Who It's For - **Creators and influencers**: Answer fans and bury spam and hate before anyone sees it; every reply is an engagement signal for the algorithm. - **Media buyers**: Answer the buying questions under ads (shipping, sizing, price) and hide competitor bait and abuse under every creative. - **Agencies**: Run 1 page or 100 from one dashboard, filtered by profile, Business Manager, or asset. ## How Reply200 Writes Replies 1. **How to sound**: the page's voice, where the comment appears, what kind of comment it is, and platform norms. 2. **What to say**: the post's media and caption plus the page's context library. If no reliable answer is available, it skips the comment rather than guessing. ## Key Differentiators - On-brand from the first comment: the voice is built from the page's own footprint, with no prompts, FAQs, or rules to write first. - Chooses the action instead of replying to everything. - Treats an ad, a post, and a live stream differently. ## Product Pages - [Facebook comment bot](https://reply200.com/facebook-comment-bot/): Pages, ads and live streams - [Instagram comment moderation](https://reply200.com/instagram-comment-moderation/): professional accounts, posts, Reels and ads - [TikTok comment bot](https://reply200.com/tiktok-comment-bot/): videos, any account type - [YouTube comment moderation](https://reply200.com/youtube-comment-moderation/): videos and ads, any channel - [Pricing](https://reply200.com/pricing/): plans, what counts as a processed comment, Enterprise, trial - [Reply200 vs CommentGuard](https://reply200.com/vs/commentguard/): a sourced side-by-side comparison ## Buyer Guides - [Best Comment Moderation Tools in 2026: 9 Compared](https://reply200.com/blog/best-comment-moderation-tools/) - [CommentGuard Alternatives: 6 Options Compared (2026)](https://reply200.com/blog/commentguard-alternatives/) - [NapoleonCat Alternatives: 7 Tools Compared (2026)](https://reply200.com/blog/napoleoncat-alternatives/) - [Best ManyChat Alternatives for Comment Management (2026)](https://reply200.com/blog/manychat-alternatives/) - [AI Reply Generator for Social Media: Best Tools (2026)](https://reply200.com/blog/ai-reply-generator/) - [Instagram Giveaway Picker: Best Free Comment Picker Tools (2026)](https://reply200.com/blog/instagram-giveaway-picker/) - [How to Moderate Facebook Ad Comments (2026 Guide)](https://reply200.com/blog/how-to-moderate-facebook-ad-comments/) ## Guides - [TikTok Shadowban: How to Check, Fix, and Avoid It (2026)](https://reply200.com/blog/tiktok-shadowban/) - [How to Mute Someone on Instagram (And What Actually Happens)](https://reply200.com/blog/how-to-mute-on-instagram/) - [What Does Restrict Mean on Instagram? What They See](https://reply200.com/blog/instagram-restrict/) - [TikTok Engagement Rate Calculator: How to Check Yours (2026 Benchmarks)](https://reply200.com/blog/tiktok-engagement-rate/) - [Facebook Jail: What It Is, Why It Happens, and How to Get Out (2026)](https://reply200.com/blog/facebook-jail/) - [Instagram Engagement Rate Calculator: How to Check Yours (2026 Benchmarks)](https://reply200.com/blog/instagram-engagement-rate/) - [How to Hide Comments on Instagram: The Complete 2026 Guide](https://reply200.com/blog/hide-comments-on-instagram/) - [Instagram Auto Reply: How to Set It Up Without Sounding Like a Bot](https://reply200.com/blog/auto-reply-instagram-comments/) - [Instagram Shadowban: How to Check, Fix, and Avoid It (2026)](https://reply200.com/blog/instagram-shadowban/) - [Facebook Comment Bot: What Works and What Gets You Banned (2026)](https://reply200.com/blog/facebook-comment-bot/) - [How to Manage Instagram Comments at Scale (2026 Guide)](https://reply200.com/blog/instagram-comment-management/) - [How to Auto-Reply to TikTok Comments Without Getting Banned](https://reply200.com/blog/tiktok-auto-reply-comments/) ## Links - [Homepage](https://reply200.com/) - [Help center](https://reply200.com/docs/) - [Help center index for LLMs](https://reply200.com/docs/llms.txt) - [Full help center in one file](https://reply200.com/llms-full.txt) - [What is Reply200?](https://reply200.com/docs/before-you-start/what-is-reply200) - [Which platforms are supported?](https://reply200.com/docs/before-you-start/which-platforms-are-supported) - [How does pricing work?](https://reply200.com/docs/before-you-start/how-does-pricing-work) - [How is this different from other tools?](https://reply200.com/docs/before-you-start/how-is-this-different-from-other-tools) - [How does Reply200 write replies?](https://reply200.com/docs/how-it-works/how-does-reply200-write-replies) - [What comments get hidden?](https://reply200.com/docs/how-it-works/what-comments-get-hidden) - [Blog](https://reply200.com/blog/) - [Affiliate program](https://reply200.com/affiliates/) ## Localized Versions - [Spanish landing page](https://reply200.com/es/) - [Spanish help center](https://reply200.com/docs/es/)