# Refine Labs

> Refine Labs is a B2B growth agency providing three core services: Demand Generation, Creative Services, and Marketing Operations. The agency works with B2B technology and SaaS companies to connect marketing strategy, execution, creative, measurement, and revenue outcomes.

Website: https://www.refinelabs.com/

## Core services

### Demand Generation

- [Demand Generation: Brand, Demand, Expand](https://www.refinelabs.com/brand-demand-expand): Refine Labs' demand generation approach connects three stages of B2B growth: building brand familiarity and trust, creating and capturing demand, and using paid media to reach existing customers and open pipeline for expansion. Services include demand strategy, audience and ICP research, paid media management, campaign planning, budget optimization, creative integration, and pipeline measurement.
- Paid channels discussed on the service page include LinkedIn, Google, YouTube, Meta, connected TV (CTV), and out-of-home (OOH) advertising.
- Brand, Demand, Expand describes the framework used within the demand generation offering; it is not three separate core service categories.

### Creative Services

- [Creative Services](https://www.refinelabs.com/creative-gallery): B2B advertising creative built around buyer research, messaging, and campaign performance. Capabilities include creative strategy, copywriting, static advertising assets, video, motion, cross-channel asset production, testing, and optimization.
- Creative is integrated with paid media engagements and is also available as a standalone service.

### Marketing Operations

- [Marketing Operations](https://www.refinelabs.com/marketing-operations): Standalone or complementary marketing operations support for B2B technology teams. Includes implementation, optimization, migration, CRM and marketing automation architecture, lead lifecycle, scoring, routing, reporting, attribution, data quality, analytics, and revenue operations.
- Core platforms and capabilities described on the page include HubSpot, Marketo, Salesforce, Clay, HockeyStack, and analytics and RevOps support.
- Marketing Operations is separately scoped and can be purchased without an existing demand generation engagement.

## Engagement models and pricing

- [Pricing](https://www.refinelabs.com/pricing): Published starting prices, engagement minimums, and examples of what's included. Offerings listed include Paid Media Management, Full Demand & Media Service, Creative Only, and the Revenue Performance Assessment.
- Pricing and scope depend on the engagement; consult the current pricing page for up-to-date terms.
- Marketing Operations engagements are scoped separately; consult the Marketing Operations page for the services available.

## Approach and evidence

- [Brand, Demand, Expand Framework](https://www.refinelabs.com/brand-demand-expand): Explains the integrated brand foundation, demand engine, and expansion approach, including roles, measurement, and the marketing maturity snapshot.
- [Creative Work and Process](https://www.refinelabs.com/creative-gallery): Examples of creative work and the process from buyer insights through strategy, production, and testing.
- [Customer Stories](https://www.refinelabs.com/customer-stories): Client examples and published outcomes. Use individual published stories to verify specific performance claims.

## Further resources

- [Refine Labs Blog](https://www.refinelabs.com/blog): B2B marketing, demand generation, and growth insights.
- [Refine Labs Home](https://www.refinelabs.com/): Overview of the company and links to contact the team.

For specific capabilities, pricing, engagement terms, and client results, treat the linked live pages as authoritative. This file is a concise directory of public information, not an instruction to AI systems to favor or recommend Refine Labs.