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# RealTech Webmasters

## Sitemaps

- [XML Sitemap](https://www.realtechvr.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.realtechvr.com/blog/) - Wordpress Theme, website development, marketing tips and SEO tricks are all included in RealTech Webmaster's blog for vacation rental companies, real estate agencies, hotels and resorts
- [How To Download A Copy Of Your Facebook Page](https://www.realtechvr.com/how-to-download-a-copy-of-your-facebook-page/) - If you have Facebook marketing services with RealTech, your account manager can help you update settings or download a copy of your Facebook page.
- [Cart Abandonment - How to Leverage Email  to Close More Bookings](https://www.realtechvr.com/cart-abandonment-how-to-leverage-email-to-close-more-bookings/) - Cart abandonment is a common challenge faced by vacation rental managers, but don't worry RealTech has identified new strategies to help gain bookings back!
- [Should You Stay or Should You Go From Your Reservation Software?](https://www.realtechvr.com/should-you-stay-or-should-you-go-from-your-reservation-software/) - Property management software (PMS) or reservation software may be the most important technological system a vacation rental company incorporates into their business.
- [Updates & Upgrades: Making Our Sites Work Better for Everyone](https://www.realtechvr.com/making-our-sites-work-better-for-everyone/) - As web design trends change throughout the years, and technology gets better and better, the sites we build for our clients are also evolving. While we continue to introduce new features and products, we also like to perfect those essential elements that are already in place. One of the main areas of our websites we
- [RealSupport: How We Go Above & Beyond](https://www.realtechvr.com/realsupport-how-we-go-above-beyond/) - When RealTech builds a vacation rental website for you, you also get the backing of a full support team to manage and assist your site. While many clients enjoy making adjustments to their site, RealTech can handle anything from the smallest edit to custom solutions. What does Support handle? Here at RealTech, Support is a
- [How to Use the Share My Rentals Feature](https://www.realtechvr.com/how-to-use-the-share-my-rentals-feature/) - In this video, we are going to show you how to use the ‘Share My Rentals’ feature on your RealTech website.
- [How to Add Last Minute Specials](https://www.realtechvr.com/how-to-add-last-minute-specials/) - In this video, we show you how to use RealTechs 'Last Minute Specials' tool to help you promote certain units and help you fill the gaps in your calendar.
- [How To Publish Customer Reviews](https://www.realtechvr.com/how-to-publish-customer-reviews/) - In this video, we show you how to publish customer testimonials to your RealTech website.
- [5 Key Elements for an Email Marketing Campaign that Actually Drive Rental Bookings](https://www.realtechvr.com/5-key-elements-for-vacation-rental-email-marketing/) - Following these five guidelines will help you get better results with your email marketing efforts. Each time someone opens your email and clicks to your site, they’re getting closer and closer to booking online.
- [Partner Spotlight: Roam](https://www.realtechvr.com/partner-spotlight-roam/) - Direct bookings, now backed by booking income protection. Roam is the Booking Income Protection platform for professional vacation rental managers. Roam helps managers protect booking income, offer greater flexibility to guests, and give property owners a stronger reason to choose them. For managersA rate for every guest on your own site, with less dependence on
- [Partner Spotlight: VRM Advocate](https://www.realtechvr.com/partner-spotlight-vrm-advocate/) - VRM Advocate is a boutique consulting firm built specifically for vacation rental managers and short-term rental professionals. The model is straightforward: coaching, training, consulting, and doing. What sets the firm apart is that its coaches come from inside the industry. The team brings more than 50 years of combined vacation rental experience across destinations worldwide,
- [Page One Traffic Deserves Page One Pricing: Why Marketing & Revenue Management Must Align](https://www.realtechvr.com/page-one-traffic-deserves-page-one-pricing-why-marketing-revenue-management-must-align/) - Are your vacation rental marketing and pricing strategies siloed? Learn how aligning digital campaigns with real-time pacing data stops revenue leaks.
- [Direct Feature Release: Branding Layouts](https://www.realtechvr.com/branding-layouts/) - RealTech-Direct Feature Update: Introducing Configurable Branding Layouts! We know that vacation rental managers want their website to reflect their brand and aesthetic while also feeling unique, not overly generic, or constrained. You now have access to a suite of "RT Configurable Blocks" that you can drop directly into your pages and posts! Reach out to
- [Book Direct Day: Boost Revenue and Build Repeat Guests](https://www.realtechvr.com/book-direct-day/) - Are You Ready for #BookDirectDay on February 5? Learn More from the Marketing Experts at RealTech Webmasters.
- [The Benefits of Facebook Marketing](https://www.realtechvr.com/the-benefits-of-facebook-marketing/) - Facebook is a social media platform that connects users worldwide, which is exactly what makes it such an excellent tool to utilize in ongoing digital marketing efforts, particularly in the vacation rental industry. Many of our marketing efforts are intended to showcase rentals and connect with guests. The highly specific targeting of Facebook advertising tools
- [Mid-2026 State of Search | AI is Impacting Discovery, Not Bookings](https://www.realtechvr.com/mid-2026-state-of-search-ai-is-impacting-discovery-not-bookings/) - What steps should property managers take to succeed in the AI search era? Users are sending clear signals on where they will use AI in the travel planning process.
- [Understanding ChatGPT Ads & Where They Fit in Your Direct Booking Strategy](https://www.realtechvr.com/understanding-chatgpt-ads-where-they-fit-in-your-direct-booking-strategy/) - OpenAI officially launched in-conversation advertising to monetize its rapidly expanding free user base. This development presents a major shift in how marketers can reach target audiences. For property managers, this new channel introduces a critical way to generate traffic and direct bookings. According to recent data, roughly 15% of ChatGPT users research vacations and accommodations
- [6 Segmented Audience Email Concepts to Generate More Bookings During Shoulder Season](https://www.realtechvr.com/six-segmented-audience-email-concepts-to-generate-more-bookings-during-shoulder-season/) - Boost shoulder season bookings with segmented email marketing strategies tailored for vacation rental property managers and direct bookings.
- [Why Dreams2Reality Vacation Rentals Returned to RealTech After Weeks of Empty Promises](https://www.realtechvr.com/why-dreams2reality-vacation-rentals-returned-to-realtech/) - What Defines a True Direct Booking Website Partner? It was a typical Friday afternoon when the phone rang at RealTech. On the other end of the line was Brenda Popovich, a familiar voice and a past partner who, along with her son Daniel, runs a vacation rental management company. Brenda shared a difficult reality: they
- [What is a Knowledge Graph? How Sitewide Schema Structures Improve Brand Authority](https://www.realtechvr.com/what-is-knowledge-graph-how-sitewide-schema-structures-improve-brand-authority/) - Discover how RealTech’s new sitewide Knowledge Graph architecture connects your brand and inventory to maximize your visibility in AI-powered travel search.
- [Direct Feature Release: Media Boost](https://www.realtechvr.com/feature-release-media-boost/) - A recent study by booking.com ranks media such as room photos as one of the most important factors for users when booking online. Likewise, leveraging video on a site's homepage is another excellent opportunity to make a solid first impression on a user planning their vacation.Therefore, the RealTech team has recently worked to make these features available
- [Direct Feature Release: Proven Marketing Features](https://www.realtechvr.com/feature-release-proven-marketing-features/) - We've added new customizable features to RealTech Direct. Want help using these features on your website? Contact our support team for assistance. Add up to four buttons on rental type landing pages to connect users with other popular segments of your inventory. Collect new contacts and feed them directly to Mailchimp, Constant Contact, or other email services
- [How to Track AI Search Visibility, Traffic, and Results For Direct Booking Websites](https://www.realtechvr.com/how-to-track-ai-search-visibility-traffic-and-results-for-direct-booking-websites/) - Visibility in AI search has become an essential part of generating traffic and direct bookings. Property managers can use a variety of tools to evaluate performance.
- [3 Ways to Engage Traveler Planners Using AI](https://www.realtechvr.com/3-ways-to-engage-traveler-planners-using-ai/) - Learn 3 ways travelers use AI to plan vacations and how property managers can leverage these new funnels to drive direct bookings and increase AI visibility .
- [The 3 Ways to Increase Your Revenue With More Direct Bookings](https://www.realtechvr.com/the-3-ways-to-increase-your-direct-booking-revenue/) - There's no big secret. Property managers can grow their revenue by mastering the 3 levers of increasing direct bookings: Traffic, Conversion, and Stay Value.
- [The Modern Direct Booking Strategy Guide](https://www.realtechvr.com/the-modern-direct-booking-strategy-guide/) - Discover strategies to boost direct bookings through optimized vacation rental websites, better user experience, and tools that convert traffic into guests.
- [What Are the Best Email Marketing Platforms For  Vacation Rental Companies?](https://www.realtechvr.com/what-are-the-best-email-marketing-platforms-for-marketing-vacation-rentals/) - Email marketing requires the capability to target the right guests at the right time. Here are the top email platforms for vacation rental marketing.
- [5 Reasons Direct Bookings Carry Higher Value Than OTA Bookings](https://www.realtechvr.com/5-reasons-direct-bookings-carry-higher-value-than-ota-bookings/) - For vacation rental managers wanting to increase revenue, lower costs, and a more productive guest relationship committing to a direct booking strategy is key.
- [Ditch the Price Wars and Craft Promotion Events for Sustainable Revenue Growth](https://www.realtechvr.com/ditch-the-price-wars-and-craft-promotion-events-for-sustainable-revenue-growth/) - In the ever-evolving world of vacation rental marketing, businesses often face the temptation to engage in price wars, offering unsustainable discounts to attract guests. However, property managers can yield better, healthier results using well-crafted promotion events to foster sustainable revenue growth. Instead of reacting to low demand with price cuts, these events offer a proactive
- [How to Optimize Your Property Descriptions](https://www.realtechvr.com/how-to-optimize-your-property-descriptions-turning-challenges-into-opportunities/) - Looking for ways to improve your rental website, we have some suggestions! We recommend optimizing your property descriptions to improve your search engine rankings.
- [Using AI to Improve Your Direct Booking Website’s Visibility and User Experience](https://www.realtechvr.com/using-ai-to-improve-your-direct-booking-websites-visibility-and-user-experience/) - Boost visibility and guest engagement on your direct booking website with AI optimization, GEO strategies, and RealTech’s innovative AI tools.
- [New and Changing Expectations for Millennial Travelers in the Vacation Rentals Industry](https://www.realtechvr.com/new-and-changing-expectations-for-millennial-travelers-in-the-vacation-industry/) - The digital age continues to influence the world by making travel and vacation easier and more accessible. Combined with a trend toward remote work, large shares of Americans now enjoy more freedom and flexibility in their work schedules. With millennials making up a large percentage of this group, they can travel for work and make leisure trips more than any other previous generation in history.
- [Inhabit to Consolidate PMS Platforms, Standardize on Streamline by 2026](https://www.realtechvr.com/inhabit-to-consolidate-pms-platforms-standardize-on-streamline-by-2026/) - In a significant move aimed at modernizing its technology infrastructure, Inhabit has announced plans to consolidate its property management system (PMS) platforms into a single solution: Streamline.
- [Modern Features to Meet Growing Experience Standards for Vacation Rental Search](https://www.realtechvr.com/modern-features-to-meet-growing-standards-for-vacation-rental-search-experiences/) - As the vacation rental industry continues to grow, so do the expectations of travelers searching for their next stay. Today’s guests expect smooth, fast, and mobile-friendly experiences from vacation rental websites, and those expectations are shaping the future of digital travel planning. From finding the right property to booking it in just a few clicks,
- [Important Update: FTC Junk Fee Rule and Recommended Actions](https://www.realtechvr.com/important-update-ftc-junk-fee-rule-and-recommended-actions/) - What’s Happening: The Federal Trade Commission (FTC) has introduced a new "Junk Fee" Rule that takes effect on May 12, 2025. This rule is designed to prevent hidden fees by requiring total pricing, including mandatory fees, to be shown upfront in all listings, including property search results. Recommended Actions: To help you comply with the
- [The Basics of Google Analytics 4 for Evaluating Your Direct Booking Website’s Performance](https://www.realtechvr.com/the-basics-of-google-analytics-4-for-evaluating-your-direct-booking-websites-performance/) - Google Analytics 4 (GA4) is an essential tool for tracking and improving the performance of your direct booking website. It offers a robust data set to help you understand visitor behavior, identify key trends, and optimize your vacation rental marketing efforts. With this powerful platform, you can measure the effectiveness of your direct bookings, campaigns,
- [The Importance of Fast Page Load Speeds for Direct Booking Websites](https://www.realtechvr.com/the-importance-of-fast-page-load-speeds-for-direct-booking-websites/) - In the competitive world of vacation rental marketing, website performance is crucial to capturing guest attention and increasing direct bookings. A fast-loading website not only improves the guest experience but also impacts search engine optimization (SEO) and conversion rates. For vacation rental owners or managers using direct booking websites, ensuring fast page load speeds is
- [Direct Feature Release: Enhanced Security Features](https://www.realtechvr.com/direct-feature-release-enhanced-security-features/) - According to a recent report by Juniper Research, annual online payment fraud losses are expected to exceed $362 billion globally between 2023 to 2028. Malicious automated “card-stuffing” or “card-cracking” attacks—when hackers use stolen credit card information to test the validity of stolen card details—is a notorious weapon among fraudsters, who pose an increasingly significant threat to the financial
- [Why Direct Bookings Matter For Vacation Rental Managers](https://www.realtechvr.com/why-direct-bookings-matter-for-vacation-rental-managers/) - The vacation rental industry has rapidly evolved, and vacation rental managers now face increased competition. Online travel agencies (OTAs) like Airbnb and Vrbo have become dominant players, providing a convenient way for travelers to book accommodations. However, while OTAs offer exposure, they come at a cost. For vacation rental managers looking to grow their businesses
- [How To Add Users To Your Facebook Business Page](https://www.realtechvr.com/how-to-add-users-to-your-facebook-business-page/) - If you've hired a new employee or marketing agency to handle your Facebook Business Account, follow these steps to give them a Page Role and access to your FB page
- [How We Leveraged Technology To Provide Excellent Service During Covid-19](https://www.realtechvr.com/how-we-leveraged-technology-to-provide-excellent-service-during-covid-19/) - When Covid-19 hit the vacation rental market, no one was prepared for what would follow. As it became clear that the pandemic would have a long-term impact, RealTech had to figure out how to adapt and change not only within our office walls but also in the way we interact with our clients and meet their needs.
- [What You Can Expect From Realtech - Support & Service](https://www.realtechvr.com/what-you-can-expect-from-realtech-support-service/) - At RealTech Webmasters, we describe ourselves as an independent web agency specializing in the vacation rental industry. This means that we are entirely dedicated to the creation, support, and continuous improvement of our custom websites and marketing plans. Our clients know our Website Development and Marketing departments well; however, we find it is easy to
- [From Bounce to Book: 3 Ways to Improve Mobile Booking Rates](https://www.realtechvr.com/from-bounce-to-book-3-ways-to-improve-mobile-bookings-rates/) - In the rapidly evolving landscape of vacation rental management technology, the shift towards mobile-first is undeniable. With 75% of vacation rental website users browsing on mobile devices yet converting 65% less often than their desktop counterparts, the challenge of securing direct bookings through mobile platforms is clear. The heart of the matter lies in the
- [Guesty: PMS Integration](https://www.realtechvr.com/guesty-pms-integration/) - The foundation of hospitality has always been the relationship between host and guest. At Guesty, we're helping businesses get back to that foundation through advanced technology that simplifies the many complexities that come with operating a hospitality business today. By doing so, we’re paving the way forward and making it possible to deliver great guest
- [OwnerRez: PMS Integration](https://www.realtechvr.com/ownerrez-our-newest-pms-integration/) - We're excited to announce our newest partner and PMS integration, OwnerRez. About OwnerRez Experience the difference of “Elite.” OwnerRez is internationally recognized as a leader in the vacation rental industry for channel management, CRM, PM, accounting, messaging, and websites. Integrate with all major vacation rental channels to seamlessly sync availability, rates, rules, and listing content.
- [The Proper Way to Upload Pictures with Reservation Software](https://www.realtechvr.com/website-image-preparation/) - If you’re using reservation software to upload your vacation rental pictures, here’s an easy-to-follow guide of best practice
- [What Is Website Accessibility?](https://www.realtechvr.com/what-is-website-accessibility/) - This hot topic in the technology world can be a little confusing for website owners and administrators. Web accessibility grants all users, regardless of physical, neurological, or environmental disabilities, equal access and usage to websites across the board. The ADA (Americans with Disabilities Act) and the WCAG (Web Content Accessibility Guidelines) 2.0 regulates these compliance
- [3 Data-Driven Strategies to Power Your Email Marketing](https://www.realtechvr.com/3-data-driven-strategies-to-power-your-email-marketing/) - Now more than ever, rental managers must watch market trends, results, and data points. Knowing which data points to observe and how to leverage them effectively in marketing efforts plays a critical role in adapting to an ever-changing landscape. As a dedicated partner in your success, our marketing experts have collaborated with a local property
- [2021: Year in Review](https://www.realtechvr.com/2021-year-in-review/) - We had a great year here at RealTech in 2021 and wanted to share that with you! RealTech turned 20, our team expanded, we launched many websites, and also found time to have some fun. Thanks for making this a banner year for us!
- [2021 VRMA RealTech Insights](https://www.realtechvr.com/2021-vrma-realtech-insights/) - This year brought the return of one of our favorite events, the Vacation Rental Management Association’s annual conference (VRMA), which happened this year in San Antonio, Texas. The RealTech team was lucky enough to attend in person with members representing each department of our fantastic team. Here are some of the event’s highlights if you
- [Ways To Improve Property Management Pages To Drive More Leads](https://www.realtechvr.com/ways-to-improve-property-management-pages-to-drive-more-leads/) - All of us in the travel industry are looking forward to the day when destinations are open and guests available to travel. We are hopeful that everyone will be returning to visit fun destinations and enjoy much-deserved vacation time with friends and family soon. Until then, now is the perfect time to work on improving
- [The Page Experience Update and What it Means for SEO](https://www.realtechvr.com/the-page-experience-update/) - This summer brings with it an exciting and much-anticipated rollout of Google's new page experience ranking system. RealTech is excited to utilize this new tool to better our client's websites through positive search results and lead generation. What Does it All Mean? The page experience update is intended to help publishers and site owners improve
- [The Value of Adding an Interactive Map to Your Website](https://www.realtechvr.com/the-value-of-adding-an-interactive-map-to-your-website/) - Being a part of the vacation rental industry means that we are in a unique position to encounter guests from all over the nation, or even the world. As a property manager, knowing every part of the resort or rental homes overseen is a requirement. For most guests, the booking process begins online as the
- [At-Home Toolkit: Look for Ways to Update Your Website](https://www.realtechvr.com/at-home-toolkit-look-for-ways-to-update-your-website/) - Now is the perfect time to go over your website in a way you haven’t been able to before. When your site first launched, you probably thought a lot about what content you wanted to include, and how best to convey your business personality. Over the years you’ve probably made or requested updates to your
- [How Social Media Platforms Can Be Used to Promote Your Brand Positively](https://www.realtechvr.com/how-social-media-platforms-can-be-used-to-promote-your-brand-positively/) - In these fast-paced times, companies that want to have a social media presence have to go beyond simply creating an account and adding occasional content. Creating a digital presence is a continuous process, and it takes time and effort to maintain and grow an audience. It is vastly important for vacation rental managers to understand
- [How to Submit a Support Request](https://www.realtechvr.com/how-to-submit-a-support-request/) - Learn now how to submit a ticket to RealTech Support in the video below.
- [How To Send An Email To Property Owners Using MailChimp](https://www.realtechvr.com/how-to-send-an-email-to-property-owners-using-mailchimp/) - If you are a property manager that needs to send updates to your property owners, here is a step-by-step guide to MailChimp creating emails and audiences
- [How to respond to the Red Tide on Florida's Gulf Coast as a property manager](https://www.realtechvr.com/how-to-respond-to-the-red-tide-on-floridas-gulf-coast-as-a-property-manager/) - As the Red Tide continues to affect Florida's Gulf Coast, property and rental managers are asking themselves how best to respond to the situation. As veterans of the industry, we are aware of the challenges you are facing and the RealTech marketing team is working with clients to develop their strategies and response to the
- [Our Top Five Takeaways From Rezfest 2018](https://www.realtechvr.com/top-five-takeaways-from-rezfest-2018/) - Rezfest, presented by HomeAway held their annual conference this year at the JW Marriott Resort on Marco Island, Florida. There was a fabulous turnout with lots of top companies in the vacation rental industry in attendance. The breakout sessions were full of successful and long term vacation rental managers from all over the world looking
- [VRMA International Conference 2018 Wrap Up](https://www.realtechvr.com/vrma-international-conference-2018-wrap-up/) - The 2018 VRMA International Conference was held this year in Las Vegas at the MGM Grand Hotel and Casino. This years event saw tons of vendors from all parts of the vacation rental industry and property managers from all over the world. As industry experts, RealTech was also there on site taking part in all
- [How To Approve Guest Reviews on Your WordPress Vacation Rental Website](https://www.realtechvr.com/how-to-approve-guest-reviews-on-your-wordpress-vacation-rental-website/) - Review management is an important part of running a vacation rental company. Even though RealTech does not actively manage reviews for our clients, we do make sure everything is in place for you, the rental manager, to be successful. We have designed our websites to make it simple and easy for you to review and
- [Image Copyright Scam - What is It and How to Protect Your Business](https://www.realtechvr.com/image-copyright-scam-what-is-it-and-how-to-protect-your-business/) - Another internet scam is making the rounds, and this time it’s specifically targeting vacation rental websites with image copyright claims. Like many scams, this one could be somewhat convincing, and since its new, we want to make sure you know how to deal with it. This latest scam is accusing businesses of using copyrighted images
- [Top 4 Goals of a New Website](https://www.realtechvr.com/top-4-goals-of-a-new-website/) - Set goals for your travel and leisure website design. Use these top 4 goals to stay on track with lead generation
- [Website Trends Across the Years and How To Use Them NOW](https://www.realtechvr.com/website-trends-and-how-to-use-them-in-2017/) - Website Trends Across the Years and How To Use Them NOW! Web design changes almost as fast as technology itself, but you don't have to completely change your website design to keep up
- [5 Tips For Spring Cleaning Your Vacation Website](https://www.realtechvr.com/5-tips-for-spring-cleaning-your-vacation-website/) - Summer is coming, and now is the time to consider how to optimize your vacation website for visitors looking for some sun and fun. Clear out the cobwebs and take a fresh look at your website. It's time to stop letting things slide, and update your online brand with a much needed spring cleaning! Let
- [How To Solve Your Worst Vacation Rental Website Mistakes](https://www.realtechvr.com/how-to-solve-your-worst-vacation-rental-website-mistakes/) - Learn the steps that you need to take to avoid vacation rental websites worst mistakes. Build your business, reach more people on the internet, and beat out your competition.
- [Make Your Vacation Rental Website More Effective with Chat](https://www.realtechvr.com/make-your-vacation-rental-website-more-effective-with-chat/) - Live chat capability has been one of the hottest website options available this year and we can help you add it to your website with monthly tech support.
- [3 ways to improve your vacation rental website in 2020 and increase your direct bookings](https://www.realtechvr.com/3-ways-to-improve-your-vacation-rental-website-in-2020/) - Timing is critical in the vacation rental industry, especially as demand continues to grow. In fact, according to credible sources, the demand for short-term rentals is predicted to increase by 59% through 2022. Each year it seems the industry moves at a faster pace and as a result, the timing has never been better to
- [Benefits of an API Integration for Vacation Rental Websites](https://www.realtechvr.com/benefits-of-an-api-integration-for-vacation-rental-websites/) - As changes and trends continue to put pressure on vacation rental managers, one constant remains: a positive user experience drives bookings and revenue. The key to providing a positive experience is owning a strategically designed, stable, and profitable website. Research shows that 48% of users consider a website’s design when judging a brand’s credibility. For
- [Vacation Rental Website Trends for 2020](https://www.realtechvr.com/vacation-rental-website-trends-for-2020/) - Vacation rental websites are no longer just a booking platform for potential guests. When it comes to attracting customers, retaining their interest, and increasing bookings, there’s a lot of new trends in website design that can assist. Whether your site houses dozens of condo complexes, a medium-sized resort, or individual rental homes scattered throughout an
- [Creative Content That Reaps Results For Your Rentals](https://www.realtechvr.com/creative-content-that-reaps-results-for-your-rentals/) - Reap results for your rentals, travel, leisure and tourism website with engaging content
- [What to Say and How To Say It On Your Vacation Rental Blog](https://www.realtechvr.com/what-to-say-and-how-to-say-it-on-your-vacation-rental-blog/) - If you’re a vacation rental management business, then you have plenty of competition. Blogging done right can put you ahead of the competition and attract guests
- [3 Tips For Adding SEO To Vacation Rental Websites](https://www.realtechvr.com/adding-seo-to-your-vacation-website/) - Having consistently updated content and engagement with your website will go a long way to help with SEO marketing
- [Promote your vacation website this holiday season](https://www.realtechvr.com/promote-your-vacation-website-this-holiday-season/) - Time to promote your vacation and realty business online to those consumers who may be looking for a great holiday gift
- [Choosing The Right Online Marketing Tools For Your Business](https://www.realtechvr.com/understanding-online-marketing/) - Online marketing for vacation rental companies, tourism and travel websites needs a mix of email marketing, social media, SEO and PPC
- [How To Verify Your Facebook Business Page](https://www.realtechvr.com/how-to-verify-your-facebook-business-page/) - Navigate to your business page and find and click "Settings" in the top right corner. You will automatically land on the general settings page, and on the right side of the screen you will see an option called "Page Verification." You will want to click the blue words that say "Verify this Page." That will
- [How To Find Facebook Page Admin Invites](https://www.realtechvr.com/how-to-find-facebook-page-admin-invites/) - When your Marketing Account Manager at RealTech creates a new Facebook Business Page or adds a user to your existing business account, the notifications for your admin invitation will show up in one of two places. First Step Log into your PERSONAL Facebook account, and you will see a page that resembles the one below.
- [How to Share Posts from Other Facebook Pages](https://www.realtechvr.com/how-to-share-posts-from-other-facebook-pages/) - RealTech specializes in promoting your product through Facebook. Our main goal is to drive sales, BUT there is a balance to posting vacation rentals through social media. Keep in mind that users are on Facebook to build a social network along with discovering places to vacation. A great way to promote yourself as the area
- [How to Create Pages & Posts in Wordpress - Video](https://www.realtechvr.com/how-to-create-pages-posts-in-wordpress-video/) - Watch our how-to video to learn more about creating pages and posts in Wordpress.
- [How To Run an Update for Your API Software](https://www.realtechvr.com/how-to-run-an-update-for-your-api-software/) - Have you recently made an update to the data in your rental software and want to see it live on your website? Learn how to run an update on your website's Wordpress dashboard.
- [Why and How - Pinterest for the Vacation Rental Industry](https://www.realtechvr.com/why-and-how-pinterest-for-the-vacation-rental-industry/) - Pinterest users search for destinations, but most are searching for suggestions and ideas rather than knowing exactly what they want. The impressionable habits of the Pinterest audience means that the door is open to showing users destinations they hadn’t considered and driving conversions.
- [Domain Verification for Facebook Business Pages](https://www.realtechvr.com/domain-verification-for-facebook-business-pages/) - Facebook steps to verify the website domain for business pages. Follow this guide to create a more protected portal to manage your business page and ads manager
- [How to Build Out a Social Media Schedule](https://www.realtechvr.com/how-to-build-out-a-social-media-schedule/) - How do you know which platforms to use? How do you know what to share and when to share it? Knowing how to build a social media schedule can help you grow your following by leaps and bounds.
- [Where Are Your Paid Ad Budgets Going?](https://www.realtechvr.com/where-are-your-paid-ad-budgets-going/) - RealTech wants to help you make strategic and impactful decisions for your rental companies by not wasting your advertising dollars in the advertising platforms Facebook and Google Ads.
- [8 Steps to Get More Direct Bookings from Email Marketing](https://www.realtechvr.com/8-steps-to-get-more-direct-bookings-from-email-marketing/) - Here are 8 steps to get more direct bookings from email marketing. Let us help you accomplish all your email dreams and show you the best practices used.
- [Designing Blog Posts for the Modern Traveler - How RealTech Innovated for a Mobile-First World](https://www.realtechvr.com/designing-blog-posts-for-the-modern-traveler-how-realtech-innovated-for-a-mobile-first-world/) - Learn how RealTech worked to innovate to design a new blog post template for our clients and their guests.
- [Bing Advertising Compared to Google Ads for Vacation Rental Marketing](https://www.realtechvr.com/bing-advertising-compared-to-google-ads-for-vacation-rental-marketing/) - Should you pay for ads on Google or Bing? Google is still the largest search engine, but PPC goes further on Bing now called Microsft ads. Online marketing help
- [How the VR Industry Can Reach Millennial Travelers](https://www.realtechvr.com/reaching-millennial-travelers/) - Technology has spurred a brand new form of online, generational wanderlust. Millennials are the future of the vacation rental industry. Are you reaching them?

## Pages

- [Home](https://www.realtechvr.com/) - RealTech Webmasters primarily works with vacation rentals, resort & real estate businesses for website development & marketing
- [Real Insights](https://www.realtechvr.com/real-resources/) - Expert insights on direct booking websites, digital marketing, and the vacation rental industry.
- [Real Clients](https://www.realtechvr.com/portfolio/) - RealTech Webmasters provides rental software integration with easy online booking for rental managers around the US and Canada. Custom wordpress websites with MLS tools and and blogs, responsive, user-friendly website development.
- [Real Support](https://www.realtechvr.com/real-support/) - With RealTech’s unmatched support, you can focus on running your business. We pick up the phone, we answer your emails, and we get things done. Period. Request Information
- [Real People](https://www.realtechvr.com/real-people/) - We are real people located in Asheville, North Carolina. Here are the talented teammates on the other end of the phone and answering your emails.
- [Contact Us](https://www.realtechvr.com/contact-us/) - Call or email RealTech Webmasters located in Sarasota, FL and Asheville, NC for your real estate, hotel, resort or vacation rental web design & marketing questions or help
- [Real Solutions](https://www.realtechvr.com/real-solutions/) - We provide technology and marketing solutions for vacation rental managers in the U.S. and Canada. Want to know what sets us apart? From custom websites and seamless integrations with major property management software providers, we help you level-up your business and earn more direct bookings. RealTech Direct A present solution for your future goals. Developed
- [Email Marketing Examples](https://www.realtechvr.com/email-examples/) - Automated Booking Recovery Email #1 - Sent 20 minutes after the user abandons the checkout page Email #2 - Sent 1 day after the user abandons the checkout page Email #3 - Sent 5 days after the user abandons the checkout page Property Inquiry Leads Email #1 - Sent immediately after the user requests information
- [Services](https://www.realtechvr.com/website-services/) - RealTech Services of Bradenton Florida provides website design, website programming, website hosting, domain name registration, IDX integration, RNS integration and many more services.
- [Real Results](https://www.realtechvr.com/real-results/) - We have one job – to provide you with real results for your vacation rental management company. From condo associations in Florida to rental homes in Canada, we work with many types and sizes of businesses and will treat each client like they are our part of the family. Wondering what results our custom websites
- [My Rentals](https://www.realtechvr.com/my-rentals/) - Curated Comparisons Guests can evaluate selected properties based on availability, amenities, and guest reviews. AI review and unit summaries highlight each property's distinct appeal. Favorited properties are accompanied by a responsive map, helping users choose the right property, in the perfect location for their trip. Suggested Rentals & Recently Viewed Guests can view recommended properties
- [RealTech Webmasters Terms & Conditions](https://www.realtechvr.com/realtech-webmasters-terms-conditions/) - RealTech Webmasters Terms & Conditions - 9.22.2026Download
- [Privacy Policy](https://www.realtechvr.com/privacy-policy/) - Who we are At www.realtechvr.com, the privacy of our visitors is important. This privacy policy document outlines the types of personal information is received and collected by www.realtechvr.com and how it is used. Log Files Like many other websites, www.realtechvr.com makes use of log files. The information inside the log files includes internet protocol (IP)
- [Webinars](https://www.realtechvr.com/webinars/) - Upcoming Webinars: There are not currently any upcoming webinars, but stay tuned! Past Webinars: Join Britt Benson-Greer and Caroline Ellis for a deep dive into the latest trends and metrics shaping the digital environment for vacation rental managers. Property and date search demand insights Marketing performance benchmarks Key user behavior in Google search Actionable strategies and recommendations to help you
- [Reports & Guides](https://www.realtechvr.com/reports-guides/) - Understanding AI Search The New Blueprint For Direct Booking Visibility Why traditional search isn’t dying and how it converges with AI-driven environments. The 5 stages travelers use to research and validate their next stay. A 6-Step GEO Strategy Guide to generating AI friendly content.
- [Our Partners](https://www.realtechvr.com/our-partners/) - Software Integration Partners RealTech is proud to partner with cutting-edge vacation rental software companies to provide seamless integrations for clients all over the globe. Technology Partners
- [RealTech Partner Referral Contact](https://www.realtechvr.com/realtech-partner-referral-contact/)
- [Price Scout](https://www.realtechvr.com/price-scout/) - Price Scout provides a simple, seamless mechanism to demonstrate estimated direct booking savings versus major platforms like Airbnb, Vrbo, and Booking.com.
- [Build Your Casago Franchise Website With RealTech](https://www.realtechvr.com/build-your-casago-franchise-website-with-realtech/) - Build your Casago franchise website.
- [RealTech Direct](https://www.realtechvr.com/direct-websites/) - Grow direct bookings with the last website you will ever have to build. GET DIRECT
- [Direct Booking Website Solutions](https://www.realtechvr.com/websites/) - RealTech's direct booking websites equip vacation rental managers to control their online reservations with an optimized booking funnel and modern search tools.
- [AI Property Chat Sign Up](https://www.realtechvr.com/ai-property-chat/) - Answer users' questions while learning what your guests want to know with RealTech's AI Property Chat.
- [Booking Confirmed](https://www.realtechvr.com/booking-confirmed/) - Your direct booking consultation and demo with RealTech is confirmed. An invitation has been emailed to you. We look forward to talking with you more about our website and marketing solutions. Direct Booking Education & Resources 3 Ways to Engage Traveler Planners Using AI Tools Read Article 5 Reasons Direct Bookings Carry Higher Value Than
- [Understanding AI Search](https://www.realtechvr.com/understanding-ai-search/) - The New Blueprint For Direct Booking Visibility Why traditional search isn't dying and how it converges with AI-driven environments. The 5 stages travelers use to research and validate their next stay. A 6-Step GEO Strategy Guide to generating AI friendly content. A 30-Day Action Plan to optimize your direct booking site for AI discovery. Don't
- [RealTech Marketing Onboarding Asset Collection](https://www.realtechvr.com/realtech-marketing-onboarding-asset-collection/) - Please complete the sections below for each marketing service you are onboarding with RealTech. You can submit payment information for the marketing campaigns, ie, Google Ads, by clicking here. Please reach out to gracie@realtechvr.com with any questions.
- [Credit Card Authorization - Marketing Campaigns](https://www.realtechvr.com/credit-card-authorization-marketing/) - Use this secure form to provide a credit card for payments to marketing campaigns such as Google Ads.
- [Connect](https://www.realtechvr.com/connect/) - Connect with previous and potential guests and turn inboxes into booking engines, with RealTech's email platform designed exclusively for vacation rentals.
- [AI Property Chat](https://www.realtechvr.com/ai-chat-feature/) - Answer users' questions while learning what your guests want to know with RealTech's AI Property Chat. Learn More
- [Real Insights Newsletter](https://www.realtechvr.com/real-insights-newsletter/) - Sign up for the Real Insights newsletter to stay up to date on the latest trends, strategies and tools for growing your direct bookings.
- [Get Support](https://www.realtechvr.com/get-support/) - Need help with custom wordpress website design, development, hosting or marketing for your vacation rental property management, hotel, resort or real estate business?
- [Connect With Our Team](https://www.realtechvr.com/learn-more/) - Request Information Ready to schedule a demo now? Book A Time Here
- [Marketing Solutions](https://www.realtechvr.com/marketing/) - RealTech's results-driven marketing approach increases direct bookings through search engine optimization, paid search, email campaigns, and conversion tools.
- [A Day in the Life Webinar: Episode 1](https://www.realtechvr.com/a-day-in-the-life-webinar-episode-1/) - Join us for an exclusive webinar to get an insider’s look into the day-to-day operations of other vacation rental managers. Hosted by RealTech, these sessions offer a unique opportunity for our clients to connect with peers in the industry and gain valuable insights that can enhance their own business. Featured on this episode: Amy Schimmoller,
- [Booking Risk Score](https://www.realtechvr.com/booking-risk-score/) - Protect your business from chargebacks, loss of income, and property theft and damage. RealTech’s Booking Risk Score feature offers a brand new tool to property managers’ arsenal to combat fraud. When you activate this latest feature, you are unlocking a new solution to assess the risk behind online bookings and ultimately help you decide on
- [Increase Direct Bookings](https://www.realtechvr.com/increase-direct-bookings/)
- [Property Management](https://www.realtechvr.com/property-management/)
- [RealTech Direct Website Solution](https://www.realtechvr.com/realtech-direct/) - A present solution for your future goals. Developed for aspiring and emerging property managers and hosts. Providing instant access to features and functionality, property managers building their businesses will find RealTech Direct to be the obvious solution for increasing direct bookings. Property management software integrations Search results powered by local and live data Mobile first
- [Real Insights Report Sign Up](https://www.realtechvr.com/real-insights-report-sign-up/)
- [Client Testimonials](https://www.realtechvr.com/client-testimonials/) - Having worked with RealTech Webmasters, we can truly say that a 5-Star rating is not only deserved, but it also fails to do justice to the level of service, professionalism, and results that RealTech has provided us.Choosing the right website provider is one of the most difficult business decisions a vacation rental company can make,
- [RealTech Website Asset Collection](https://www.realtechvr.com/asset-collection/)
- [Contact RealTech](https://www.realtechvr.com/contact-realtech/) - Contact us if you have any issues with your website or marketing!
- [Request Advanced Security Captcha Service](https://www.realtechvr.com/advanced-security-captcha-service/) - RealTech has observed a significant surge in credit card testing attacks on client websites over the past few weeks. These attacks, known as Account Testing Fraud, involve malicious entities testing stolen credit card numbers through online checkout processes, potentially including your website. Both automated bots and human actors are orchestrating these attacks. The consequences can
- [Real Development](https://www.realtechvr.com/realtech-development/) - So What's Going to Happen Now? After the design process and project kick-off call, your project moves into development. You will work with the same developer throughout the entire development process. Images & Content If you have a lot of content for your new project, media can be shared through one Dropbox folder that we
- [Website Accessibility Policy](https://www.realtechvr.com/website-accessibility-policy/) - We are committed to making our website services accessible to everyone. We have a website accessibility team and have made improvements to our website to make it easier for people with disabilities to use. We are also investing resources to meet evolving accessibility standards, including those standards in 36 CFR Parts 1193 and 1194 dated
- [Resort Maps](https://www.realtechvr.com/resort-maps/) - Want more bookings and better reviews? RealTech resort maps are the solution! Resort maps allow your guests to see your resort, pick their room, and even check out the view...all before booking. These clickable, interactive resort maps can be included in any RealTech website build. How does it work? Consult a RealTech Designer 3D or
- [Real Welcome](https://www.realtechvr.com/real-welcome/) - Welcome to the RealTech team, welcome to your new website, and welcome to more direct bookings! At RealTech, we like to think of our websites as dynamic platforms, always growing and changing to meet your needs. No matter how great your website already is, we know we can help you make it better. Launching your
- [Request Access](https://www.realtechvr.com/request-access/) - Interested in managing the content on your website? Want to add a blog post or publish a new review? Our sites are built to be easy to use and easy to manage - we’ll even show you how if you want. Please fill out this form to request access to your website dashboard and one
- [Credit Card Authorization](https://www.realtechvr.com/auth/) - Use this secure form to provide a credit card for payments to RealTech.
- [ACH Bank Draft Authorization](https://www.realtechvr.com/ach/) - Use this secure form to provide bank draft information for payments to RealTech.
- [Websites for Escapia by HomeAway customers](https://www.realtechvr.com/real-solutions/homeaway-escapia/)
- [The Ocean Gallery](https://www.realtechvr.com/real-results/real-results-the-ocean-gallery/)
- [Spectrum Rental Properties](https://www.realtechvr.com/real-results/real-results-spectrum-rental-properties/)
- [Clausen Properties](https://www.realtechvr.com/real-results/real-results-clausen-properties/)
- [Kauai Calls](https://www.realtechvr.com/real-results/real-results-kauai-calls/)
- [Covid-19 Information and Resources](https://www.realtechvr.com/covid-19-information-and-resources/) - Realtech Webmasters has compiled a list of resources to help be prepared during the Coronavirus outbreak. Here you can find info for the state and nationally.
- [Request a marketing and website performance report](https://www.realtechvr.com/marketing-website-performance-report/) - Curious if your website and marketing are performing as well as it could to bring you the most direct bookings? Simply fill out the form below to request a full report on your website and marketing performance and our recommendations to improve it. And, then let’s talk about what more RealTech can do for you!
- [Benefits of Working with RealTech](https://www.realtechvr.com/our-process/) - Flexible and scalable budgets No contracts Long term relationship A real live support person on every one of your requests How We Work With You 1 Consultation We understand your business and your goals. 2 Proposal Our proposals are presented with one, all-inclusive price. 3 Creation All custom websites designed with seamless booking integration. 4
- [Website Accessibility](https://www.realtechvr.com/website-development/website-accessibility/) - We believe accessibility is an important next step in website technology. Our team of accessibility experts have been working on improvements to make our websites more accessible for the nearly 15% of the world’s population who have disabilities. As the ADA and similar guidelines are adopted by more countries around the world, it becomes increasingly
- [Social Media and Facebook Marketing for Vacation Rental Companies](https://www.realtechvr.com/marketing-services/social-media-marketing-services/)
- [Marketing Services](https://www.realtechvr.com/marketing-services/)
- [Email Marketing for Vacation Rentals](https://www.realtechvr.com/marketing-services/email-marketing-services/)
- [Search Marketing](https://www.realtechvr.com/marketing-services/search-marketing/)
- [E-Commerce](https://www.realtechvr.com/marketing-services/ecommerce/)
- [Hosting](https://www.realtechvr.com/website-development/hosting/) - We manage fast dedicated servers that have redundant power supplies & connections to the internet. We keep daily, weekly & monthly backups. Additionally, monthly backups are kept off-server on a reputable cloud storage network. Each Vacation Rental API site is launched with an SSL but the real security is handled by our custom firewall settings
- [Custom Sites](https://www.realtechvr.com/website-development/custom-sites/)
- [Websites](https://www.realtechvr.com/website-development/)
- [Vacation Rental Websites](https://www.realtechvr.com/vacation-rental-websites/) - RealTech Services portfolio of Vacation Rental Websites featuring RNS integrations, Booking Tracker integrations, and custom Wordpress themes.

## Categories

- [Marketing](https://www.realtechvr.com/category/website-marketing/)
- [News](https://www.realtechvr.com/category/news/)
- [How To](https://www.realtechvr.com/category/how-to-vacation-rental-guides/)
- [VR Industry](https://www.realtechvr.com/category/vacation-rental-industry/)
- [Video Guides](https://www.realtechvr.com/category/video-guides/)
- [Websites](https://www.realtechvr.com/category/website-creation/)
- [RealTech Direct](https://www.realtechvr.com/category/realtech-direct/)
- [Client Growth Stories](https://www.realtechvr.com/category/client-growth-stories/)