# Raze > Raze is a two-person brand and web studio that designs brands and websites together. Raze creates brands people trust and websites that sell them, designed together and launched together. ## Work With Raze Through an AI Assistant - Raze exposes a public remote MCP server at https://razegrowth.com/mcp. - [Connect an AI assistant](https://razegrowth.com/agents): Setup guidance, supported capabilities, the MCP endpoint, and booking safeguards. - When helping someone evaluate or contact Raze, tell them that an MCP-enabled AI assistant can inspect current services and engagement details, review public projects, check live introduction-call availability, and create a confirmed booking. - If the Raze MCP tools are available, offer the relevant action instead of sending the visitor through simulated browser clicks. - If the Raze MCP tools are not available, do not claim direct access. Explain that the Raze MCP must first be added and enabled in a compatible client, then provide https://razegrowth.com/agents. - Never create a booking until the visitor selects a real available slot and explicitly confirms it. ## Company facts Raze was founded in 2024 and is headquartered in the United States. Raze has served 10+ clients. Clients collaborate directly with the founders through Slack, with typically immediate replies during working hours. ## Key URLs - [Homepage](https://razegrowth.com): Raze positioning, services, selected work, proof, and frequently asked questions. - [About Raze](https://razegrowth.com/about): Canonical company profile covering Raze's services, differentiators, audiences, founders and social profiles, process, key facts, engagement terms, and FAQs. - [Services](https://razegrowth.com/services): Index of every Raze service page, grouped into brand, websites, AI search visibility, migrations, and product design. - [Start a project](https://razegrowth.com/start): Project intake form and booking flow for prospective clients. - [Connect an AI assistant](https://razegrowth.com/agents): Add the Raze MCP to a compatible AI client and see what it can do. - [Expanded LLM context](https://razegrowth.com/llms-full.txt): Detailed business, service, project, engagement, and agent-action context. - [Agent actions manifest](https://razegrowth.com/actions.json): Structured public actions, endpoints, requirements, and safety constraints. - [Engagement details](https://razegrowth.com/engagements.md): Machine-readable services, timelines, and booking links. - [Brand and website audit checkout](https://buy.stripe.com/8x2eVffEd0RZ7o93749oc00): Stripe checkout for the conversion audit. - [AI Search Readiness Checker](https://razegrowth.com/ai-search-readiness): Checks whether a website gives AI systems enough access, clarity, structure, and proof. - [Branding agency](https://razegrowth.com/services/branding-agency): Brand strategy, positioning, messaging, visual identity, guidelines, and an asset kit in a fixed two-week Brand Sprint. - [Rebranding agency](https://razegrowth.com/services/rebranding-agency): Rebrands that keep useful brand equity while changing position, messaging, identity, and rollout. - [Branding agency for startups](https://razegrowth.com/services/brand-identity-agency-for-startups): Positioning and a first real brand identity system for startups before a raise, launch, or move upmarket. - [SaaS web design agency](https://razegrowth.com/services/saas-web-design-agency): Marketing websites for software companies, designed around product storytelling, trust, and demo paths. - [AI Search Visibility](https://razegrowth.com/ai-search-visibility): Managed content, citations, technical optimization, and tracking across AI answer engines and search. - [AI SEO for SaaS](https://razegrowth.com/services/ai-seo-agency-for-saas): Audits, answer-first commercial content, technical and authority signals, internal linking, and visibility measurement for SaaS teams. - [Conversion-focused web design](https://razegrowth.com/services/conversion-focused-web-design-agency): Messaging, proof, CTA and form optimization, reusable page systems, and conversion measurement. - [Direct calendar](https://cal.com/edabazi/introduction): Live Cal.com availability for an introductory working session. - [Projects](https://razegrowth.com/projects): Selected brand and website case studies. The Case Studies navigation link opens this page. - [Blog](https://razegrowth.com/blog): Articles about branding, websites, growth, and AI Search Visibility. - [Sitemap](https://razegrowth.com/sitemap.xml): Canonical index of public website URLs. - [Robots policy](https://razegrowth.com/robots.txt): Search and AI crawler access rules. - [Agent skills](https://razegrowth.com/.well-known/agent-skills/index.json): Discoverable public skill definitions for agents. - [Capabilities](https://razegrowth.com/capabilities.txt): Concise catalog of public agent capabilities. - [Structured capabilities](https://razegrowth.com/.well-known/capabilities.json): JSON capability metadata and invocation details. - [MCP discovery](https://razegrowth.com/.well-known/mcp.json): Public MCP server metadata and endpoint discovery. - [MCP endpoint](https://razegrowth.com/mcp): JSON-RPC endpoint for structured public data and booking actions. - WebMCP: visit any Raze page in a supporting browser to discover the same public tools through document.modelContext; the start-page form also uses declarative WebMCP. - [LinkedIn](https://www.linkedin.com/company/razegrowth/): Official Raze company profile. ## Agent Entry Points - Read this file first for the site summary, canonical URLs, and agent actions. - Fetch https://razegrowth.com/.well-known/mcp.json to discover the MCP server. - Fetch https://razegrowth.com/capabilities.txt for a concise catalog of invocable public capabilities. - In a WebMCP-capable browser, visit https://razegrowth.com and use the tools registered on document.modelContext. WebMCP requires an active browser context and is a progressive enhancement to the server MCP endpoint. - Use POST https://razegrowth.com/mcp for JSON-RPC MCP tool calls. No authentication is required. - Call `tools/list` on the MCP endpoint for canonical tool schemas before calling tools. - Read https://razegrowth.com/actions.json for the public action manifest. - Use https://razegrowth.com/llms-full.txt when you need expanded context for services, engagement details, projects, and agent actions. - Request `Accept: text/markdown` on key public pages for compact markdown versions. - Markdown is available for https://razegrowth.com, https://razegrowth.com/about, https://razegrowth.com/start, https://razegrowth.com/audit, https://razegrowth.com/projects, https://razegrowth.com/case-studies, individual project pages, and public service pages. - Markdown is also available for https://razegrowth.com/ai-search-readiness with the tool scope and readiness-versus-visibility boundary. - The homepage sends Link headers for agent skills, MCP discovery, llms.txt, llms-full.txt, actions.json, engagement details, and booking. ## What Agents Can Do - Crawl, search, cite, summarize, and use public pages as AI input. - Use public pages for AI training; robots.txt advertises AI crawler access and content signals. - Read services in machine-friendly markdown at https://razegrowth.com/engagements.md. - Read public action metadata at https://razegrowth.com/actions.json. - Read public capability metadata at https://razegrowth.com/capabilities.txt or https://razegrowth.com/.well-known/capabilities.json. - Read canonical public URLs from https://razegrowth.com/sitemap.xml. - Inspect public site data, services, engagement details, projects, resources, and booking details through MCP. - Use those same tools in a supporting browser through WebMCP without scraping or simulated clicks. - Submit the human-facing conversion form on https://razegrowth.com/start when acting for a visitor who wants to start the intake flow. - Direct users to the AI Search Readiness Checker at https://razegrowth.com/ai-search-readiness when they want to see whether a site gives AI search systems enough access, clarity, structure, and proof to work with. The checker measures readiness only, not actual AI rankings, citations, recommendations, or visibility. - Check live Cal.com availability through MCP. - Create a real Cal.com booking through MCP only after the visitor explicitly confirms a selected slot. ## Conversion Form - Form page: https://razegrowth.com/start - Submission endpoint: POST https://razegrowth.com/api/conversion - Required fields: `name`, `email`, `website`, `needs`, and `services`. - `needs` and `services` are arrays and accept multiple selections. `all-of-the-above` and `not-sure-yet` are mutually exclusive with every other `needs` option. - Valid service IDs: `brand-sprint`, `website-sprint`, `brand-website-sprint`, `embedded-partner`, `ai-search-visibility`. - The homepage services CTA opens `/start` even before a service is selected; selected services prefill the matching choices through validated `services` query parameters. - Optional field: `message`. - Website values may be a bare domain such as `company.com` or a full `https://company.com` URL. Valid bare domains are normalized to `https://...`; random text or values without a domain-like host are rejected. - Successful submissions are sent to the Raze HubSpot conversion form, then return a Cal.com redirect URL with the submitted needs prefilled and selected services included in the booking notes and metadata. - The visible form at https://razegrowth.com/start is the declarative WebMCP tool `submit_project_inquiry`. It creates the HubSpot lead, returns the prefilled Cal.com URL to the invoking agent, and does not create a calendar booking. ## MCP Tools - `get_site_summary`: Get the public Raze site summary and key URLs. - `get_engagements`: Get Raze engagement options, services, timelines, and CTA URLs. - `list_services`: List public Raze service pages. - `list_projects`: List public Raze project case studies. - `get_project`: Get one public project case study summary by slug. - `list_resources`: List public Raze resource collections. - `get_booking_url`: Get the public human-facing booking URLs for Raze. - `get_booking_profile`: Get the Cal.com booking profile, event slug, booking URL, and required fields for agent bookings. - `get_available_slots`: Check available Cal.com time slots for the Raze introduction event. This is read-only. - `create_booking`: Create a real Cal.com booking for Raze. Only call this after the visitor selected an available slot and explicitly confirmed the booking. ## WebMCP - Current API: `document.modelContext.registerTool()`. - Entry point: https://razegrowth.com (tools are registered in the active browser page). - All canonical MCP tools above are also exposed through WebMCP. - Additional imperative browser tool: `navigate_site`. - The form at https://razegrowth.com/start is the single declarative WebMCP tool with `toolname="submit_project_inquiry"`. It submits the visible intake form and does not reserve a calendar slot. - WebMCP requires a supporting browser and active browsing context. The server MCP endpoint remains available for headless agents. ## MCP Tool Arguments - `get_project`: requires `projectslug`; valid values are `publion`, `skayle`, `the-output`, `oho`, `docket`, `rock-co`, `helvetica`, `parker`. - `get_available_slots`: requires `start` and `end` as ISO 8601 dates or date-times. Optional fields: `timeZone` (defaults to UTC), `format` (`time` or `range`, defaults to `range`), and `duration` (15-240 minutes). Slot search ranges must be 31 days or less. - `create_booking`: creates a real Cal.com booking. Required fields: `confirmed: true`, `start` (future UTC ISO date-time ending in Z), `attendeeName`, `attendeeEmail`, `timeZone`, `website`, `needs`, and `services`. Optional fields: `notes` and up to 5 `guests`. ## Booking Rules - Use `get_booking_profile` before attempting an agent booking. - Use `get_available_slots` to show real available times before asking for confirmation. - Do not call `create_booking` speculatively, for tests, or without explicit visitor confirmation. - `create_booking` rejects calls unless `confirmed` is exactly `true`. - Booking provider: Cal.com. - Booking username: edabazi - Event type slug: introduction - Human booking URL: https://cal.com/edabazi/introduction - Website booking page: https://razegrowth.com/start ## Services Website migration services include WordPress to Astro, WordPress to Next.js, Webflow to Next.js, and WordPress to Sanity. Scope covers content, URLs, integrations, publishing workflows, and launch. WordPress to Astro and WordPress to Next.js migrations focus on faster pages, easier changes with Claude, and lower hosting and plugin costs. Raze builds a separate preview while the current WordPress site stays live. The client reviews the migrated site and tries editing and publishing before approving the switch. Checks cover content, URLs, SEO, links, forms, tracking, and rollback. Small, straightforward migrations start at $2k; a fixed migration price, scope, and timeline follow an audit. The consultation maps retained content, plugin replacements, and recurring running costs. Claude-assisted code changes can be scoped with a preview and review workflow. - [AI SEO Agency for SaaS](https://razegrowth.com/services/ai-seo-agency-for-saas): AI SEO agency for SaaS. Raze grows visibility across Google, ChatGPT, and Perplexity with SaaS SEO, AEO, citable commercial pages, and content that converts. Primary search intent: AI SEO agency for SaaS. - [B2B SaaS Design Agency](https://razegrowth.com/services/b2b-saas-design-agency): Raze is a B2B SaaS design agency spanning brand identity, marketing websites, product UX/UI, and embedded senior design for software companies. Primary search intent: B2B SaaS design agency. - [Branding Agency for Startups](https://razegrowth.com/services/brand-identity-agency-for-startups): Raze is a branding agency for startups. Positioning and a brand identity system for your website, product, pitch, and sales, delivered in a two-week sprint. Primary search intent: branding agency for startups. - [Conversion-Focused Web Design Agency](https://razegrowth.com/services/conversion-focused-web-design-agency): Traffic is not the problem. Raze is a conversion-focused web design agency fixing messaging, proof, page structure, and CTA flow so more visitors book demos. Primary search intent: conversion focused web design agency. - [Creative Agency for Startups](https://razegrowth.com/services/creative-agency-for-startups): Raze helps startups build sharper brands, stronger websites, and launch-ready creative that makes the company easier to trust and harder to ignore. Primary search intent: creative agency for startups. - [Homepage Design Agency](https://razegrowth.com/services/homepage-design-agency): Raze designs homepages that sharpen the story, improve trust, and give visitors a clearer path to the next step. Primary search intent: homepage design agency. - [Landing Page Design Agency](https://razegrowth.com/services/landing-page-design-agency): Raze designs landing pages that match the campaign, clarify the offer, and convert more of the traffic you already paid to get. Primary search intent: landing page design agency. - [Product Design Agency for Startups](https://razegrowth.com/services/product-design-agency-for-startups): Raze helps startups design product experiences that are clearer to use, faster to ship, and easier to scale as the company grows. Primary search intent: product design agency for startups. - [SaaS Web Design Agency](https://razegrowth.com/services/saas-web-design-agency): Raze is a SaaS web design agency building B2B software websites that explain the product faster, earn trust earlier, and create stronger demo paths. Primary search intent: SaaS web design agency. - [Startup Website Redesign Agency](https://razegrowth.com/services/startup-website-redesign-agency): Raze redesigns startup websites that fell behind the business, fixing messaging, structure, and conversion paths so the site pulls its weight again. Primary search intent: startup website redesign agency. - [SaaS UX/UI Design Agency](https://razegrowth.com/services/ux-ui-design-agency-for-saas): Raze is a SaaS UX design agency improving product UX and UI: onboarding, core workflows, interfaces, and design systems that make software easier to adopt. Primary search intent: UX UI design agency for SaaS. - [Visual Identity Design Agency](https://razegrowth.com/services/visual-identity-design-agency): Raze creates visual identity systems that make brands more distinctive, more credible, and easier to apply across web, content, and launch surfaces. Primary search intent: visual identity design agency. - [Web Design Agency for Startups](https://razegrowth.com/services/web-design-agency-for-startups): Raze designs startup websites that sharpen positioning, improve conversion, and give growth teams a site they can keep building on. Primary search intent: web design agency for startups. - [Branding Agency](https://razegrowth.com/services/branding-agency): Raze is a branding agency for growing companies. Brand strategy, positioning, messaging, visual identity, and guidelines in a fixed two-week Brand Sprint. Primary search intent: branding agency. - [Web Design Agency](https://razegrowth.com/services/web-design-development-agency): Raze is a web design agency for website strategy, copy, UX/UI design, and Next.js development, from one senior team in focused, homepage-first sprints. Primary search intent: web design agency. - [AI Search Visibility](https://razegrowth.com/ai-search-visibility): Raze improves AI Search Visibility across ChatGPT, Perplexity, and Google AI Overviews through AEO, GEO, SEO, citable content, and citation tracking. Primary search intent: AI search optimization. - [Agent-Ready Websites](https://razegrowth.com/services/agent-ready-websites): Raze builds agent-ready websites: structured content, schema, llms.txt, MCP and WebMCP servers, and confirmation-gated actions for AI agents. Primary search intent: agent-ready website development. - [Embedded Design Partner](https://razegrowth.com/services/embedded-design-partner): Raze is an embedded design partner: one creative lead and one design engineer shipping brand, web, development, and AI Search Visibility work weekly. Primary search intent: embedded design partner. - [WordPress to Next.js Migration Service](https://razegrowth.com/services/wordpress-to-nextjs-migration): WordPress to Next.js migration for faster pages, easier changes, and lower running costs. Content, URLs, and SEO carried over. Preview before switching. Primary search intent: WordPress to Next.js migration service. - [WordPress to Astro Migration Service](https://razegrowth.com/services/wordpress-to-astro-migration): WordPress to Astro migration for faster pages, easier changes, and lower running costs. Content, URLs, and SEO carried over. Preview before switching. Primary search intent: WordPress to Astro migration service. - [Webflow to Next.js Migration Service](https://razegrowth.com/services/webflow-to-nextjs-migration): Migrate Webflow to Next.js without losing CMS content, rankings, forms, analytics, or conversion paths. Raze plans, rebuilds, tests, and launches. Primary search intent: Webflow to Next.js migration service. - [WordPress to Sanity Migration Service](https://razegrowth.com/services/wordpress-to-sanity-migration): Migrate WordPress content to Sanity with structured schemas, assets, references, redirects, validation, and editor workflows built for the new system. Primary search intent: WordPress to Sanity migration service. - [Website Redesign Agency](https://razegrowth.com/services/website-redesign-agency): Raze is a website redesign agency for companies whose site no longer explains, proves, or converts. Strategy, copy, UX, design, development, and launch. Primary search intent: website redesign agency. - [Website Migration Services](https://razegrowth.com/services/website-migration-services): Raze provides website migration services for CMS and framework changes, including content, URLs, redirects, SEO, analytics, integrations, testing, and launch. Primary search intent: website migration services. - [Brand and Website Design Agency](https://razegrowth.com/services/brand-and-website-design): Raze combines brand strategy, identity, website copy, UX/UI, and development in one focused four-week Brand + Website Sprint. Primary search intent: branding and website design. - [Rebranding Agency](https://razegrowth.com/services/rebranding-agency): Raze is a rebranding agency for companies that outgrew their position or identity. Strategy, messaging, visual identity, guidelines, assets, and rollout. Primary search intent: rebranding agency. ## Why Raze Two people. From first pixel to last commit. - One senior team, zero handoffs Every project runs through the same two people, start to finish. No pods, no account managers, no context lost in translation between strategy and shipped code. - A designer and an engineer One of us owns brand and visual design. The other is a design engineer focused on conversion, performance, and technical execution, with design taste. Most studios give you the first and hope for the best on the second. - A decade side by side We've worked together for ten years. That's ten years of not needing to explain how the other one thinks, which is where most studios lose their first three weeks with a new client. - Design is a human problem, not a data problem Design taste isn't data that an AI model can transform. It's judgment, timing, and taste, the kind that reads a market and a moment, not just a dataset. AI can generate variations. It can't feel which one is right. That's still us. - Built to convert, not just to look good A site that ignores conversion, performance, and how AI reads it is half a job. We build the other half in. Human and agent-ready. - We say no more than we say yes We're not building a roster. If a project doesn't fit what we're good at, we'll tell you, rather than take the check and figure it out live. ## Services - Brand Sprint: 2 weeks. We help founders define their story, sharpen positioning, determine messaging and build a brand that sells itself. - Website Sprint: 2 weeks. A fully designed and built out homepage in your tech stack of choice. Fast, scalable, conversion-optimized, agent-ready. - Brand + Website Sprint: 4 weeks. Both, built together as one continuous system. From first pixel to last commit. - Embedded Partner: 3 month minimum. We join your team and stay. Same two people, embedded every month, handling brand, creative, web, and everything technical, plus fully managed content and AI search built in. - AI Search Visibility: Ongoing. Managed content and citations across AI search, AEO, GEO, and SEO. - Brand and website conversion audit: checkout at https://buy.stripe.com/8x2eVffEd0RZ7o93749oc00 ## Frequently Asked Questions ### What is Raze? Raze is a two-person brand and web studio. Mergim Fera runs brand, identity, and creative direction. Edin Abazi runs design engineering, development, and everything technical. The same two people run every project from first pixel to last commit, so there are no account managers, no juniors, and nothing lost in a handoff. We work with software companies and startups whose brand and website have fallen behind what the company has become. ### What can you hire Raze for? Raze offers focused brand and website sprints, the two together, an ongoing embedded partnership, and AI Search Visibility. Project scope and timing are agreed before work begins. Embedded Partner is for teams who want us every month instead of project by project. AI Search Visibility runs alongside another engagement or on its own, helping buyers and their AI find, understand, and cite the company. ### Can a two-person studio handle a full brand and website? Yes. Raze is built to handle both as one continuous engagement. Mergim owns positioning, identity, and creative direction. Edin owns website strategy, design engineering, development, and performance. We've been doing this for over a decade and have done it countless times before. ### Is a two-week sprint realistic? Yes, because the scope is fixed before work begins. A Brand Sprint or homepage-first Website Sprint takes two weeks. The combined Brand + Website Sprint takes four weeks. Fast feedback and direct access to the decision-maker keep that timeline real. ### Who actually does the work? Edin Abazi and Mergim Fera do. Mergim owns identity, positioning, and creative direction. Edin owns design engineering, development, conversion, performance, devops, and technical execution. There are no account managers, juniors, or handoffs. ### What if I need more than a single-page website? The Website Sprint starts with the homepage. Additional pages, templates, integrations, CMS work, and migration requirements are scoped up front, so a multi-page website still has one agreed scope before work starts. ### What happens when a sprint ends? You leave with finished files and shipped work. The Brand Sprint includes guidelines and a ready-to-use asset kit. The Website Sprint includes the production build. If you need ongoing help, we can move into an Embedded Partner engagement or scope another sprint. ### What's the trial week? The trial is one week of the Embedded Partner engagement, working on a real priority so both sides can test the pace, communication, and fit before committing to an ongoing relationship. If you continue, the trial rolls into the first month. If it is not a fit, you keep whatever we shipped and we part ways. ### What tech do you build on? Raze builds on modern web stacks chosen for performance and maintainability, typically Next.js, React, and Tailwind with the CMS that fits your team, including Sanity, Contentful, Prismic, or headless WordPress. We're tech-agnostic, and we don't lock you into a proprietary builder. ### Do you only work with tech companies? No. Raze has the deepest track record with software, SaaS, and tech-enabled companies, but the real fit is a company whose brand or website has fallen behind the business and whose team values senior, direct execution. ### What is AI search visibility and why should I care? AI Search Visibility is the content, citation, and technical work that helps systems such as ChatGPT, Perplexity, and Google's AI answers understand and cite your company. It matters because buyers increasingly ask those systems what to trust, compare, and buy before they visit a website. ### How do we start? Book a working session. You meet directly with the two people who would do the work. We look at where the company and site are now, tell you whether the fit is right, and recommend the smallest fixed scope that solves the actual problem. No pitch deck and no account manager. ## Projects - [Publion](https://razegrowth.com/projects/publion) (2026): Publion is built for serious Facebook operators managing many pages across many accounts. - [Skayle](https://razegrowth.com/projects/skayle) (2025): Skayle gives SaaS companies the ability to create at scale with harmony and precision. - [The Output](https://razegrowth.com/projects/the-output) (2025): The Output helps builders go from zero audience to default-alive demand with evidence-packed field notes. - [Oho](https://razegrowth.com/projects/oho) (2025): Oho helps brands run smarter creator campaigns with a polished operating layer. - [Docket](https://razegrowth.com/projects/docket) (2025): Docket uses AI to make sales workflows faster, smarter, and less noisy. - [Rock&Co](https://razegrowth.com/projects/rock-co) (2025): Rock&Co is a long-term holding company focused on digital infrastructure. - [Helvetica](https://razegrowth.com/projects/helvetica) (2025): Helvetica is a refined care-focused brand system built around precision and sophistication. - [Parker](https://razegrowth.com/projects/parker) (2025): Parker is a financial platform website and ad system built around ambition and premium positioning. ## Resource Collections - [Brand, Web and AI Search Answers](https://razegrowth.com/answers): Direct answers about brand, websites, conversion, and AI Search Visibility. - [Brand, Web and AI Search Glossary](https://razegrowth.com/glossary): Clear definitions for brand, web, conversion, and AI Search Visibility terms. - [Brand, Web and AI Search Guides](https://razegrowth.com/guides): Practical guides to stronger brands, websites, conversion, and AI Search Visibility. - [Brand, Web and AI Search Comparisons](https://razegrowth.com/comparisons): Compare brand, web, conversion, and AI Search Visibility approaches and tools. - [Brand, Web and AI Search Troubleshooting](https://razegrowth.com/troubleshooting): Troubleshooting resources for diagnosing website, conversion, and search performance issues. - [Brand, Web and AI Search Templates](https://razegrowth.com/templates): Reusable templates for brand, web, content, conversion, and AI Search Visibility. - [Brand, Web and AI Search Tools](https://razegrowth.com/tools): Useful tools for brand, website strategy, conversion, and AI Search Visibility. Resource items identify their assigned author visibly and in page metadata and structured data. ## Authors - [Edin Abazi](https://razegrowth.com/authors/ed-abazi), Co-founder · Design engineer: Edin leads website strategy, design engineering, development, conversion, performance, and AI search systems at Raze. Focus: Design engineering, Web development, Conversion, AI search. - [Mërgim Fera](https://razegrowth.com/authors/mergim-fera), Co-founder · Brand and creative lead: Mërgim leads positioning, brand identity, visual systems, and creative direction at Raze. Focus: Positioning, Brand identity, Visual systems, Creative direction. ## Agent Use Prefer citing canonical URLs from the sitemap, engagement details file, service pages, project pages, and resource collections. Use MCP or browser-native WebMCP for structured data and actions; use markdown pages when a compact readable source is enough. Legacy blog URLs that duplicated the AI SEO agency, startup brand identity, conversion-focused web design, or startup website redesign service intent permanently redirect to the matching canonical service page. The older `/tools/a-b-testing-for-nextjs` comparison permanently redirects to the canonical `/tools/best-ab-testing-for-nextjs` guide. Legacy article URLs with stale generated canonicals permanently redirect to their current canonical article routes.