# Rally® Recruitment Marketing > The largest community of 50,000 professionals bringing Recruitment + Marketing together > Generated by All in One SEO Pro v5.0.4, this is an llms.txt file, used by LLMs to index the site. ## Sitemaps - [XML Sitemap](https://rallyrecruitmentmarketing.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://rallyrecruitmentmarketing.com/blog/): Rally provides the #1 blog about Recruitment Marketing, Employer Branding and Talent Attraction, to help you use modern marketing and branding strategies to attract, engage and recruit top talent. - [How VCA Animal Hospitals Turned Employee Stories Into Recruiting Success](https://rallyrecruitmentmarketing.com/2026/10/how-vca-turned-employee-stories-into-recruiting-success/): Discover how Ally Brown of VCA Animal Hospitals used authentic employee stories and creative storytelling to create an award-winning Recruitment Marketing campaign. - [Employee Advocacy Needs a New Playbook. Here's Why.](https://rallyrecruitmentmarketing.com/2026/10/employee-advocacy-new-playbook/): Is your Employee Advocacy program attracting talent? Discover how authentic content and Recruitment Marketing attribution connect employee posts to hires. - [Why Talent Engagement Is More Strategic Than Talent Attraction](https://rallyrecruitmentmarketing.com/2019/03/talent-engagement-strategy/): What is talent engagement, why it's important in recruiting, why it's important in recruitment marketing, and how you can build your talent engagement strategy. - [The Important Relationship Between Trust and Talent Engagement](https://rallyrecruitmentmarketing.com/2019/05/the-important-relationship-between-trust-and-talent-engagement/): Learn how you can establish a relationship with candidates that's built on trust and helps your company find right-fit talent. - [Employer Branding Strategy: Why You Need One](https://rallyrecruitmentmarketing.com/2019/10/why-you-need-an-employer-branding-strategy/): Boosting your company's talent attraction efforts requires a strategic approach, especially when it comes to the perceptions candidates have about you as an employer. Here's how to create an employer brand strategy. - [How to Show Your Authentic Employee Experience](https://rallyrecruitmentmarketing.com/2019/10/how-to-show-your-authentic-employee-experience/): Candidates want a true picture of what it's like to work at your company, and making authenticity a focus of your employee experience messaging can help you attract them. - [2020 Top Talent Acquisition and Recruitment Marketing Conferences to Attend](https://rallyrecruitmentmarketing.com/2019/11/top-talent-acquisition-and-recruitment-marketing-conferences-2020/): Our curated list of the best Recruitment Marketing, Talent Acquisition and Employer Branding conferences to attend in 2020. - [10 Takeaways from the 2020 Job Seeker Nation Report](https://rallyrecruitmentmarketing.com/2020/05/takeaways-from-the-2020-job-seeker-nation-report/): Candidate expectations are changing post-COVID-19. Rally shares 10 takeaways and actionable tips from Jobvite's 2020 Job Seeker Nation Report. - [Best Employer Brand Video Examples of 2025: ATB Financial, Westpac Group, and CBRE](https://rallyrecruitmentmarketing.com/2025/09/best-employer-brand-video-examples-2025-featuring-atb-westpac-and-cbre/): Discover the Best Employer Brand Video Examples of 2025 from the Rally® Awards™. See how ATB Financial, Westpac Group, and CBRE used authentic storytelling, employee value propositions, and strategic distribution to elevate their employer brands and attract top talent. You'll be inspired by these award-winning videos! - [3 Industries Providing Recruitment Marketing Inspiration](https://rallyrecruitmentmarketing.com/2020/08/industries-providing-recruitment-marketing-inspiration/): Not sure what recruitment marketing pieces you want to create? This article showcases 3 unexpected industries providing recruitment marketing inspiration. - [Expert Advice to Organize Your Recruitment Marketing Team ](https://rallyrecruitmentmarketing.com/2021/09/expert-advice-organize-recruitment-marketing-team/): Advice from Tricia Day from Appian, Jennifer O’Brien from Booz Allen Hamilton and Chloé Rada from Syneos Health on how to build a team. - [3 Ways to Use TikTok to Boost Your Employer Brand](https://rallyrecruitmentmarketing.com/2020/11/tiktok-to-boost-employer-brand/): TikTok is a hot new social media platform that opens up a new opportunity to attract and engage talent. Learn 3 ways to use TikTok to boost your employer brand. - [Best Practice Examples of Employee Stories, from Rally Award Winners](https://rallyrecruitmentmarketing.com/2021/07/rally-award-winners-showcase-lives-employees/): 3 great techniques from Rally Award winners that spotlight employees' lives in fun, authentic and unique ways. - [Highlights from December’s RallyFwd (Part 1)](https://rallyrecruitmentmarketing.com/2022/01/highlights-rallyfwd-dec-2021-pt1/): Review our first set of highlights and top takeaways of the sessions from December’s RallyFwd Virtual Conference. - [Where to Focus Your Company's First Recruitment Marketing Strategy for Fast Results](https://rallyrecruitmentmarketing.com/2022/03/where-to-focus-first-time-recruitment-marketing/): First time implementing a Recruitment Marketing strategy at your company? Focus on these 6 areas for fast results. - [5 Ways Data is Advancing Recruitment Marketing Strategy](https://rallyrecruitmentmarketing.com/2022/05/data-driven-recruitment-marketing-strategy/): How is data advancing Recruitment Marketing? Here are our top 5 lessons from the first-ever Rally Inside User Conference! - [4 Ways to Break Through In Your Employer Branding from RallyFwd](https://rallyrecruitmentmarketing.com/2022/06/4-ways-to-break-through-in-employer-branding-from-rallyfwd/): Learn the top takeaways from our speakers at this May's Rallyfwd to help you differentiate your employer brand and attract more talent. - [Best Practices to Build and Engage a Talent Community](https://rallyrecruitmentmarketing.com/2025/03/best-practices-to-build-and-engage-a-talent-community/): Learn how award-winning employers like Eaton, MetLife and TTEC are using Recruitment Marketing strategies to build and engage effective talent communities. - [5 Tips to Boost Your Content Marketing Game This Fall](https://rallyrecruitmentmarketing.com/2020/09/5-tips-boost-content-marketing/): When it comes to creating compelling Recruitment Marketing content, Nestlé USA truly stands out among employers. Get an inside look at their strategy and work. - [When Leaders Don’t Want You to Celebrate Employees on LinkedIn (And What You Can Do)](https://rallyrecruitmentmarketing.com/2026/03/celebrating-employees-linkedin/): Employee recognition posts on LinkedIn drive higher engagement and strengthen employer brand. Learn how to respond when leaders push back. - [Top 5 Recruitment Marketing Priorities in 2018](https://rallyrecruitmentmarketing.com/2018/02/top-5-recruitment-marketing-priorities-in-2018/): As you put your 2018 Recruitment Marketing strategy into action, it can be helpful to compare your priorities with those of your peers. From improving the candidate experience to expanding social recruiting channels to increasing talent pipeline engagement, it can feel like there is an endless number of initiatives competing for your attention and resources. - [Spotlight Your Employer Brand Through Customer Stories](https://rallyrecruitmentmarketing.com/2020/04/spotlight-your-employer-brand-customer-stories/): Ashley Waxman, Head of Employer Brand & Social at Asana, shares how to leverage your company’s customer stories for Recruitment Marketing and employer branding. - [5 Employer Brand Launch Lessons from Rally Award Winners](https://rallyrecruitmentmarketing.com/2021/08/employer-brand-launch-lessons-rally-award-winners/): Get inspiration in managing a successful employer brand launch from the 2021 Rally Award winners. - [How ADP Built a Tech EVP From the Ground Up](https://rallyrecruitmentmarketing.com/2021/09/adp-built-tech-evp-ground-up/): Learn from Liz Gelb-O’Connor, VP of Global Head Employer Brand & Marketing at ADP, how she built their new EVP with support from the company. - [Creating a Social Recruiting Strategy that Gets Results (Without Overthinking It)](https://rallyrecruitmentmarketing.com/2023/02/creating-social-recruiting-strategy-gets-results-without-overthinking-it/): Learn a proven structure for launching a successful social recruiting strategy without spending months planning the program and creating content. - [6 Pro Tips for Ensuring a Lasting Employer Brand](https://rallyrecruitmentmarketing.com/2023/09/6-pro-tips-ensuring-lasting-employer-brand/): 6 pro tips, from experts Susie Billingsley at Bright Horizons and Liz Kempinski at ADP, to learn what you can do to create an employer brand that lasts. - [2025 Guide to Building an Effective Recruitment Marketing Strategy](https://rallyrecruitmentmarketing.com/2024/12/recruitment-marketing-strategy-guide-for-2025/): Discover how to build a Recruitment Marketing strategy that attracts top talent and drives real results in 2025. Whether you're laying the foundation, building momentum or ready to scale up, this guide provides actionable strategies tailored to your organization’s goals and resources. - [RallyFwd on May 11: Learn Breakthrough Employer Branding from the Experts](https://rallyrecruitmentmarketing.com/2022/04/breakthrough-employer-branding-at-may-rallyfwd/): At RallyFwd on May 11, learn Breakththrough Employer Branding solutions to the challenges of attracting talent in today’s competitive hiring market. - [7 Questions Your Recruitment Marketing Data Should Answer ](https://rallyrecruitmentmarketing.com/2026/05/7-questions-your-recruitment-marketing-data-should-answer/): What is your Recruitment Marketing data telling you? Learn 7 questions that turn analytics, attribution and signals into smarter strategy. - [Source of Hire is Misleading Talent Acquisition Leaders](https://rallyrecruitmentmarketing.com/2026/05/source-of-hire-recruitment-marketing-attribution/): Source of Hire shows where candidates applied — not what influenced them. See what Rally Inside data reveals about what's actually driving recruiting results. - [Your First 90 Days in Recruitment Marketing: A Step-by-Step Guide](https://rallyrecruitmentmarketing.com/2025/08/your-first-90-days-in-recruitment-marketing-guide/): Your first 90 days in Recruitment Marketing can make or break how others see your impact. This step-by-step guide shows you where to start, what to focus on, and how to build credibility fast — without trying to do it all at once. - [Start Building Your Employer Brand From the Inside Out](https://rallyrecruitmentmarketing.com/2021/10/building-employer-brand-inside-out/): Marilyn Yee from Klook shares the journey their employer brand took by aligning company culture inside the organization with external messaging & marketing. - [A Winding Journey to Becoming a Certified Professional in Recruitment Marketing™](https://rallyrecruitmentmarketing.com/2026/10/allison-crenshaw-winding-journey-to-cprm/): Allison Crenshaw shares how CP-RM™ helped her gain the knowledge, strategy and confidence to advance her Recruitment Marketing career and demonstrate impact. - [Top Recruitment Marketing Conferences in 2018](https://rallyrecruitmentmarketing.com/2018/03/top-recruitment-marketing-conferences-in-2018/): Recruitment Marketing Conferences 2018. The most comprehensive list of events you need to know about to boost your Talent Acquisition team's know-how. - [Rally’s Top 10 Recruitment Marketing Blogs of 2022](https://rallyrecruitmentmarketing.com/2023/01/rallys-top-10-recruitment-marketing-blogs-2022/): Review the highlights of Rally’s top Recruitment Marketing blog posts of 2022, with ideas and pro tips that you can use as you jump into 2023. - [5 Careers Blog Tips from Rally Award Winners](https://rallyrecruitmentmarketing.com/2021/07/careers-blog-tips-rally-award-winners/): Ideas to develop your careers blog from Rally Awards winners, Workhuman & Giant Eagle, so it builds employer brand awareness and drives job applications. - [7 Data Points on the State of Recruitment Marketing for 2023](https://rallyrecruitmentmarketing.com/2023/01/6-data-points-state-of-recruitment-marketing-2023/): Discover polling data from December's RallyFwd Virtual Conference and what it tells us about talent attraction in the year to come. - [Q&A with Craig Fisher: Maintaining a deeply human process in recruiting](https://rallyrecruitmentmarketing.com/2023/10/craig-fisher-maintaining-deeply-human-process-recruiting/): Having published a new book, Hiring Humans, Craig Fisher shares how we can keep the hiring process intrinsically human as HR becomes increasingly automated. - [9 Strategic Ways to Operationalize Candidate Personas](https://rallyrecruitmentmarketing.com/2026/05/how-to-use-candidate-personas-in-recruitment-marketing/): Candidate personas shouldn't sit in a folder. Here's how Recruitment Marketing teams can use them to shape job descriptions, nurture campaigns and more. - [3 Ways to Empower Employees to Answer Candidates’ Questions](https://rallyrecruitmentmarketing.com/2021/07/empower-employees-answer-candidates-questions/): 3 strategies for empowering your team to engage with talent and provide authentic employee generated content. - [10 Tips for Sourcing More Employee Generated Content](https://rallyrecruitmentmarketing.com/2020/08/source-employee-generated-content/): Get 10 pro tips for sourcing more employee generated content to make your employees front and center in your talent acquisition strategy. - [Employee Advocacy: 3 Ways to Get Your Team to Help With Recruiting](https://rallyrecruitmentmarketing.com/2018/07/employee-advocacy-3-ways-to-get-your-team-to-help-with-recruiting/): The top 3 ways to get your team involved with employer branding through employee advocacy, so they can help you attract, nurture, and hire great candidates. - [3 Key Features of Employer Branding Advocacy Tools](https://rallyrecruitmentmarketing.com/2019/09/employer-branding-advocacy-tools/): What features are important in employer brand advocacy tools to engage employees to help recruit talent while strengthening your employer branding strategy. - [How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 2)](https://rallyrecruitmentmarketing.com/2022/05/how-to-strengthen-employer-brand-showcasing-people-behind-products-pt2/): Learn from RallyFwd presenter Ally Brown how to highlight the people behind your products and strengthen your employer brand through employee advocacy. - [How to Make Your Employee Advocacy Program a Success](https://rallyrecruitmentmarketing.com/2021/05/make-employee-advocacy-program-success/): Learn strategies for successfully launching an employee advocacy program without sacrificing company security or your employer brand. - [The Next Employee Advocacy Strategy: From Shares to Real Voices](https://rallyrecruitmentmarketing.com/2025/05/employee-advocacy-strategy-using-real-voices/): Employee advocacy posts are getting 32% fewer clicks in 2025. Learn why shared content is losing impact and how to update your employee advocacy strategy. - [5 Ways to Build an Effective Employee Advocacy Program](https://rallyrecruitmentmarketing.com/2020/08/build-an-employee-advocacy-program/): Learn how Booz Allen grew social sharing among employees by 200% and how employee advocacy efforts resulted in a year-over-year double digit hiring growth. - [How a Team of One Built a Global Employer Brand](https://rallyrecruitmentmarketing.com/2026/10/how-a-team-of-one-built-a-global-employer-brand/): Learn how Brown-Forman created and activated a global employer brand that gives recruiters the flexibility and tools to bring “Belong to Better” to life. - [How to Run Employee Advocacy Without Making It a Full-Time Job](https://rallyrecruitmentmarketing.com/2026/08/how-to-run-employee-advocacy-without-making-it-a-full-time-job/): Learn how to run a successful Employee Advocacy program that reduces manual work, engages advocates and drives Recruitment Marketing results. - [14 Employer Brand Opportunities in the Candidate and Employee Journey](https://rallyrecruitmentmarketing.com/2021/01/employer-brand-in-candidate-experience-and-employee-journey/): See how to infuse your employer brand through the candidate experience and employee journey to attract and retain great talent. - [How to Empower Recruiters to Create a Better Candidate Experience](https://rallyrecruitmentmarketing.com/2026/09/empower-recruiters-better-candidate-experience/): Learn how recruiter enablement, empathy and intentional communication can strengthen your candidate experience and employer brand. - [3 Award-Winning Organic Social Recruiting Strategies](https://rallyrecruitmentmarketing.com/2026/09/3-award-winning-organic-social-recruiting-strategies/): See how UBS, Ford Motor Company and IQVIA used organic social media to connect with talent, strengthen employer brand and drive measurable results. - [CP-RM™  Spotlight: How Ismael Celonio Built Stronger Recruitment Marketing Skills ](https://rallyrecruitmentmarketing.com/2026/07/cp-rm-spotlight-how-ismael-celonio-built-stronger-recruitment-marketing-skills/): Ismael Celonio has learned that finding great talent isn't the hardest part of Talent Acquisition. The hardest part is inspiring and galvanizing others in an effort to break through the status quo. As the founding recruiter at Ally Medical Emergency Room in Austin, Texas, he oversees hiring, employer branding and onboarding for an organization where - [Recruitment Marketer's Guide to Employee Advocacy Tools (2026)](https://rallyrecruitmentmarketing.com/2026/06/tools-to-boost-employee-advocacy-programs/): Employee advocacy tools built for recruitment marketing — not just reach. Find the right platform to run a program that drives real hiring outcomes. - [Recruitment Marketing Has Changed. Have Your Skills Kept Up?](https://rallyrecruitmentmarketing.com/2026/06/recruitment-marketing-skills/): What Recruitment Marketing skills do you need to succeed today? Explore the Recruitment Marketing Competency Framework™ and identify opportunities for growth. - [Introducing the Winners of the 2026 Rally® Awards™](https://rallyrecruitmentmarketing.com/2026/06/2026-rally-awards-winners-for-recruitment-marketing-employer-branding/): Celebrate the winners of the 2026 Rally® Awards™ and meet the innovators shaping the future of Recruitment Marketing and Employer Branding. - [RallyFwd May 10: Join us to Reimagine Recruitment Marketing](https://rallyrecruitmentmarketing.com/2023/04/rallyfwd-may-10-reimagine-recruitment-marketing/): Meet the award-winning practitioners and industry thought leaders who will help you reimagine your Recruitment Marketing strategy at our RallyFwd Virtual Conference on May 10, 2023. - [How Indeed's Single-Source Feed Policy Reveals a Recruiting Risk](https://rallyrecruitmentmarketing.com/2026/03/indeed-single-source-feed-policy-reveals-recruiting-risk/): Indeed's single-source feed policy highlights a strategic gap in recruiting. Why talent leaders must diversify beyond job boards & build Recruitment Marketing. - [Why Employee Advocacy Programs Fail](https://rallyrecruitmentmarketing.com/2026/04/why-employee-advocacy-programs-fail/): Employee advocacy can drive talent attraction, but programs are hard to sustain and justify. Learn why they fail and how to deliver real recruiting results. - [6 Hidden Rules of Social Recruiting and What the Algorithms Reward](https://rallyrecruitmentmarketing.com/2026/04/hidden-rules-of-social-recruiting/): See how algorithms impact your social recruiting results and use Rally® Inside™ data to create LinkedIn content that reaches and engages the right talent. - [The Hidden 75%: How to Recruit the Passive Talent Majority](https://rallyrecruitmentmarketing.com/2025/04/hidden-75-percent-recruit-the-passive-talent-majority/): Build a recruiting strategy that attracts and engages the Hidden 75%: the overlooked passive talent majority who aren’t applying but can be influenced. - [How AI Tools Are Changing Employer Brand & What You Should Do](https://rallyrecruitmentmarketing.com/2026/01/ai-tools-changing-employer-brand/): AI tools are shaping how candidates decide where to work. Learn how talent teams can influence what AI says about their employer brand. - [5 Recruiting Trends in 2026: What the Data Means for Recruitment Marketing](https://rallyrecruitmentmarketing.com/2026/01/recruiting-trends-2026-recruitment-marketing/): Learn the 5 data-backed recruiting trends shaping 2026 — and what they mean for how you approach Recruitment Marketing this year. - [What Recruitment Marketing Should Do When Hiring Slows](https://rallyrecruitmentmarketing.com/2026/01/recruitment-marketing-during-slow-hiring/): Hiring has slowed, but Recruitment Marketing matters more than ever. Learn how to build your employer brand now so future hiring is faster and more effective. - [10 Pro Tips to Create a Stand-out Rally Awards Submission](https://rallyrecruitmentmarketing.com/2021/01/create-a-rally-awards-submission/): Learn what it takes to win a Rally Award from previous winners and judges, and get recognized for excellence in recruitment marketing and employer branding. - [Inside the Social Media Strategies of Top Recruitment Marketing Teams](https://rallyrecruitmentmarketing.com/2025/12/inside-the-social-media-strategies-of-top-recruitment-marketing-teams/): See how top employers use organic and paid social to drive Recruitment Marketing results, inspired by 2025 Rally Award winners UBS, BAT and Baylor Scott & White Health. - [How Certification is Elevating the Role of Recruitment Marketing](https://rallyrecruitmentmarketing.com/2025/11/how-recruitment-marketing-certification-is-elevating-the-role/): Recruitment Marketing is changing fast. Discover how Recruitment Marketing Certification gives you the skills and confidence to grow your impact. - [Best Recruitment Marketing Content of 2025: Award-Winning Examples and Strategies](https://rallyrecruitmentmarketing.com/2025/11/best-recruitment-marketing-content-of-2025-award-winning-examples-and-strategies/): See how Ascension, Credicorp, Kruidvat and Mutual of Omaha are redefining what effective Recruitment Marketing content looks like, uniting data, creativity and authenticity to attract top talent and strengthen their employer brands. - [Recruitment Marketing Lessons from Coastline: When Hiring Limits Growth](https://rallyrecruitmentmarketing.com/2025/11/recruitment-marketing-lessons-from-coastline-when-hiring-limits-growth/): Discover how Coastline’s Recruitment Marketing strategy turned hiring bottlenecks into growth opportunities and improved talent acquisition and retention. - [Best Employer Brand Launches of 2025: Activation, Engagement and Strategy](https://rallyrecruitmentmarketing.com/2025/10/best-employer-brand-launches-of-2025-activation-engagement-strategy/): See how Vulcan Industrial, Verizon and Highmark Health brought their employer brands to life, earning top honors for Best Employer Brand Launch in the 2025 Rally® Awards™. - [Best Recruitment Marketing Campaigns of 2025: Award-Winning Examples to Inspire Your Strategy](https://rallyrecruitmentmarketing.com/2025/09/best-recruitment-marketing-campaign-strategies-of-2025/): Discover what makes a Recruitment Marketing campaign truly stand out, inspired by the 2025 Rally Award winners. Learn from Kruidvat, UBS and Ingredion, whose innovative strategies, authentic storytelling and measurable results raised the bar for talent attraction. - [Best Careers Sites of 2025: Award-Winning Examples and Strategies](https://rallyrecruitmentmarketing.com/2025/09/best-careers-sites-of-2025-award-winning-examples-and-strategies/): Discover what it takes to build an award-winning careers site, inspired by the 2025 Rally® Awards™ winners in the Best Careers Site category. Learn from Delaware North and Credicorp, who transformed their digital presence with research-driven strategy, authentic storytelling and innovative design. Learn best practices and insights to guide your own careers site launch or refresh. - [How to Expand Your Recruitment Marketing Team: A Resource Guide](https://rallyrecruitmentmarketing.com/2025/06/how-to-expand-your-recruitment-marketing-team-guide/): Compare 4 smart ways to expand your Recruitment Marketing team and choose the right support to grow your strategy, impact and internal capability. - [Your Employer Brand Needs a Reboot: Here’s How to Know](https://rallyrecruitmentmarketing.com/2025/07/your-employer-brand-needs-a-reboot-heres-how-to-know/): Is your employer brand still doing its job — or is it time for a refresh? Use our Authenticity Test and free audit tool to assess your strategy, spot misalignment and create an employer brand that resonates with today’s talent. - [21 Ways Recruitment Marketing Helps Talent Acquisition Hire Faster](https://rallyrecruitmentmarketing.com/2025/07/21-ways-recruitment-marketing-helps-talent-acquisition-hire-faster/): Recruitment Marketing and Talent Acquisition are stronger together — but only when both sides know how to collaborate. Learn practical ways that you can align your efforts, improve candidate engagement and drive faster, more effective hiring. - [How to Write Your Company’s Origin Story (With Example!)](https://rallyrecruitmentmarketing.com/2025/06/how-to-write-your-company-origin-story/): Learn how to write your company’s origin story to strengthen your employer brand, attract talent and connect employees to your culture. Includes a real example. - [This is Personal: It's Time to Demonstrate Recruitment Marketing ROI](https://rallyrecruitmentmarketing.com/2018/08/demonstrate-recruitment-marketing-roi/): 5 ways to prove the value of Recruitment Marketing strategies to Talent Acquisition and HR leadership to get more resources and support... - [5 Ways to Optimize Your Careers Site With AI and Analytics](https://rallyrecruitmentmarketing.com/2025/05/5-ways-to-optimize-your-careers-site-with-ai-and-analytics/): Your careers site is one of your most important recruiting channels—but is it performing at its full potential? Learn 5 ways to use AI and analytics to audit, improve and optimize your content, design and conversion strategy. - [Meet the Winners: 2025 Rally Awards for Recruitment Marketing & Employer Branding](https://rallyrecruitmentmarketing.com/2025/04/2025-rally-awards-winners-for-recruitment-marketing-and-employer-branding/): Celebrate the innovators shaping the future of Recruitment Marketing and employer branding! Meet the 2025 Rally Awards winners and discover the trends leading us forward. - [The Quickstart Guide to Building a Strong Employer Brand](https://rallyrecruitmentmarketing.com/2025/03/the-quickstart-guide-to-building-a-strong-employer-brand/): Launching an employer brand doesn’t have to be overwhelming or time-consuming. This quick-start guide shows you how to leverage AI and a structured framework to build an EVP now, so you can make an impact today while setting the stage for long-term success. - [Email Marketing: The Missing Piece in Your Recruiting Strategy](https://rallyrecruitmentmarketing.com/2025/03/email-marketing-the-missing-piece-in-your-recruiting-strategy/): Discover how AI-powered email marketing can help you activate your talent pipeline, lower cost per hire and build stronger candidate relationships. - [8 Steps to Researching Talent Competitors](https://rallyrecruitmentmarketing.com/2025/01/8-steps-to-researching-talent-competitors/): Want to outshine your talent competition in 2025? Discover how generative AI can transform your recruitment strategy by providing unparalleled insights into your competitors' tactics and messaging. Unearth the secrets to defining your own standout employer brand and stay ahead in attracting top talent! - [Recruitment Marketing Trends: AI, Brand and Culture in 2025](https://rallyrecruitmentmarketing.com/2025/01/recruitment-marketing-trends-2025/): Discover how AI, employer branding and company culture will shape Recruitment Marketing trends in 2025, and what you can do to stay ahead of the curve. - [Top Recruitment Marketing Strategies to Kickstart 2025: RallyFwd is here December 11!](https://rallyrecruitmentmarketing.com/2024/11/top-recruitment-marketing-strategies-to-kickstart-2025-rallyfwd-december-11/): Discover the top Recruitment Marketing strategies for 2025 at RallyFwd on December 11, 2024, where experts from Sheetz, Samsung Semiconductor, Google Fiber and more will share insights to help you stay ahead. See what you'll learn that will elevate your recruitment approach in the year ahead. - [Boosting Employer Brand: SiteOne's Innovative Use of Employee Video Content](https://rallyrecruitmentmarketing.com/2024/10/boosting-employer-brand-siteone-innovative-use-of-employee-video-content/): Discover how SiteOne overcame recruitment challenges by leveraging employee-generated content to attract CDL drivers in a competitive market. Learn from their innovative approach and see how authentic storytelling is reshaping the candidate experience and strengthening employer brands. - [Unlocking the Secrets from the Best Employer Brands of 2024](https://rallyrecruitmentmarketing.com/2024/09/unlocking-the-secrets-from-the-best-employer-brands-of-2024/): Discover the recruiting secrets of the top employer brands of 2024. Learn how Rally Award Winners attract top talent and craft compelling candidate messaging. - [Recruitment Marketing in Action: How Cleaver-Brooks Attracts Top Talent](https://rallyrecruitmentmarketing.com/2024/09/how-cleaver-brooks-attracts-top-talent/): Discover how Cleaver-Brooks launched an award-winning Recruitment Marketing plan that combines employer branding and employee engagement. - [Inside Cisco’s Award-Winning Recruitment Marketing Strategy](https://rallyrecruitmentmarketing.com/2024/09/cisco-award-winning-recruitment-marketing-strategy/): Discover why the WeAreCisco careers blog has won two Rally Awards since 2020 with a strategy based on authentic employee stories and dynamic storytelling. - [Build Your Talent Marketing Playbook: Expert Tips from Devon Jennings](https://rallyrecruitmentmarketing.com/2024/09/build-your-talent-marketing-playbook-expert-tips-from-devon-jennings/): Explore MarketStar’s Talent Marketing Playbook as Devon Jennings reveals the strategies and insights behind this essential recruitment tool in a must-read Q&A. - [How to Use AI in Employer Branding [Video Series]](https://rallyrecruitmentmarketing.com/2024/08/how-to-use-ai-in-employer-branding-video-series/): Dive into our new video series on using AI in employer branding! Learn the key issues surrounding the use of AI-generated images and how to keep your employer brand authentic. Get expert AI prompts that will take you step-by-step from research to launch, ensuring your brand stands out and resonates with the right talent. Watch now to elevate your strategy! - [7 Best Practices for Presenting Your Recruitment Dashboard](https://rallyrecruitmentmarketing.com/2024/08/best-practices-for-presenting-your-recruitment-dashboard/): Unlock the secrets to turning your recruitment data into powerful stories that drive action and win leadership buy-in. Discover 7 essential tips for creating a recruitment dashboard that not only informs but inspires, with expert insights from industry leaders. - [Top Courses, Workshops and Conferences for Recruitment Marketing in Fall 2024](https://rallyrecruitmentmarketing.com/2024/08/top-courses-workshops-and-conferences-for-recruitment-marketing-in-fall-2024/): Stay ahead in the dynamic fields of talent acquisition and Recruitment Marketing with Rally's expert-led programs this Fall 2024. From AI courses to budget-friendly workshops, our lineup offers the latest strategies and skills to elevate your career and earn valuable SHRM/HRCI credits. - [What Happened to DEI in Recruiting? New data reveals declining social engagement.](https://rallyrecruitmentmarketing.com/2024/07/what-happened-to-dei-in-recruiting-new-data-reveals-declining-social-engagement/): New data reveals how changing attitudes and policies about DEI are impacting candidate engagement of diversity-related social posts. Learn how DEI keywords are performing on LinkedIn and get actionable recommendations to authentically integrate DEI into your social recruiting strategy to attract and engage talent in alignment with your company's values and culture. - [How DEI Boosts Your Employer Brand on LinkedIn by 141%](https://rallyrecruitmentmarketing.com/2024/03/how-dei-boosts-your-employer-brand-on-linkedin/): Discover how the right DEI content on LinkedIn can boost your employer brand awareness by 141%. - [11 Words to Avoid in Social Recruiting](https://rallyrecruitmentmarketing.com/2024/07/11-words-to-avoid-in-social-recruiting/): Unlock the secrets to reaching more talent through social media. Discover the data-driven social recruiting strategies that will help you capture candidates' attention and boost your talent audience on LinkedIn, Facebook and Instagram. - [Discover How AI and Social Media Strategies are Revolutionizing Recruiting in 2024](https://rallyrecruitmentmarketing.com/2024/07/discover-how-ai-and-social-media-strategies-are-revolutionizing-recruiting-in-2024/): Discover how the most effective social media strategies based on data and AI are transforming recruiting in 2024. Learn key insights from our Social Recruiting Rally to boost your talent attraction and engagement efforts. - [Expert Tips for High-Volume Recruitment Marketing](https://rallyrecruitmentmarketing.com/2024/06/expert-tips-for-high-volume-recruitment-marketing/): High-volume hiring can feel overwhelming, but with the right Recruitment Marketing strategies you can attract, engage and hire top talent efficiently. Discover expert insights and actionable tips from industry leaders to fill your pipeline faster. - [A Winning Strategy: Using Employee Voices in Paid Social Recruiting Campaigns](https://rallyrecruitmentmarketing.com/2024/06/using-employee-voices-in-paid-social-recruiting-campaigns/): Learn how the strategic use of employee voices in paid social recruiting campaigns brought home multiple Rally Awards for Baylor Scott & White Health. Dive into this Q&A with Yvette Hansen and Whitney Wallace then listen to their engaging podcast. - [Q&A with Sarah Osborne, 2024 Recruitment Marketing Rising Star](https://rallyrecruitmentmarketing.com/2024/06/sarah-osborne-recruitment-marketing-rising-star/): Discover how Sarah Osborne, Mutual of Omaha's Senior Recruitment Marketing Specialist, revolutionized their employer brand and earned the prestigious 2024 Recruitment Marketing Rising Star Award. Her inspiring journey and innovative strategies are a must-read for anyone in the field! - [Q&A with Megan Claar, 2024 Recruitment Marketer of the Year](https://rallyrecruitmentmarketing.com/2024/05/megan-claar-recruitment-marketer-of-the-year/): Meet Megan Claar from Sheetz, the 2024 Recruitment Marketer of the Year, and hear her story about the power of innovation, collaboration and perseverance. - [Celebrate the Winners of the 2024 Rally Awards](https://rallyrecruitmentmarketing.com/2024/04/celebrate-the-winners-of-the-2024-rally-awards/): Meet the winners of the 2024 Rally® Awards, and be inspired by their breakthrough strategies in recruitment marketing and employer branding! - [Celebrate Employees to Create a Magnetic Employer Brand on Social Media](https://rallyrecruitmentmarketing.com/2024/05/celebrate-employees-to-create-a-magnetic-employer-brand-on-social-media/): New data reveals how celebrating employees on social media creates a magnetic employer brand that broadens your reach and dramatically boosts engagement. - [8 Lessons from the Best Recruitment Marketing Campaigns](https://rallyrecruitmentmarketing.com/2024/04/8-lessons-from-the-best-recruitment-marketing-campaigns/): Learn from these Rally Award-winning teams for Best Recruitment Marketing Campaign. - [Using Employee Feedback to Strengthen Recruitment Marketing](https://rallyrecruitmentmarketing.com/2024/03/using-employee-feedback-to-strengthen-recruitment-marketing/): Discover the untapped potential of employee feedback to redefine your Recruitment Marketing strategy. - [3 Steps to Crafting Compelling AI-Written Job Descriptions](https://rallyrecruitmentmarketing.com/2024/02/3-steps-to-compelling-ai-written-job-descriptions/): Revolutionize your recruitment strategy using generative AI to craft compelling job descriptions that invite candidates to envision their future with your company. - [8 Tips for Creating a Winning Recruitment Marketing Content Strategy](https://rallyrecruitmentmarketing.com/2024/02/8-tips-for-creating-a-winning-recruitment-marketing-content-strategy/): See why Nestlé USA, Dell Technologies, Kyndryl, ChenMed and Booz Allen won Rally Awards for their Recruitment Marketing content marketing campaigns. - [What it Takes to Create an Award-Winning Employer Brand](https://rallyrecruitmentmarketing.com/2024/01/what-it-takes-to-create-an-award-winning-employer-brand/): Discover how to create and launch an award-winning employer brand, inspired by the 2023 Rally Award winners in the Best Employer Brand Launch category. - [5 Innovative Employee Videos: How Top Brands Won a Rally Award](https://rallyrecruitmentmarketing.com/2024/02/innovative-employee-videos-how-top-brands-won-a-rally-award/): See how top employers create compelling and engaging videos for recruitment marketing, winning them a coveted Rally Award. - [Winning Social Media Campaigns from the Rally Awards](https://rallyrecruitmentmarketing.com/2024/02/winning-social-media-campaigns-from-the-rally-awards/): What does it take to craft a compelling social recruiting strategy that actually works? Learn from Blizzard Entertainment, UBS, Westpac, PetSmart, Northrop Grumman and Fiverr. - [2024 Talent Acquisition Trends to Watch](https://rallyrecruitmentmarketing.com/2023/12/2024-talent-acquisition-trends-to-watch/): Find out the top talent acquisition trends to watch in 2024 and discover how you can innovate and thrive amid new challenges in recruiting. - [6 AI Skills You Need to Lead Talent Acquisition](https://rallyrecruitmentmarketing.com/2023/11/six-ai-skills-you-need-to-lead-talent-acquisition/): AI is reshaping how employers attract and recruit talent, and how talent finds and chooses their next job and employer. The big question is, are you AI-ready? - [Unlocking Employer Brand Success: Measuring Brand Influence](https://rallyrecruitmentmarketing.com/2023/11/unlocking-employer-brand-success-brand-influence/): Learn about brand influence, a transformative new metric for measuring employer brand effectiveness and how it can guide your strategy & prove your value. - [Talent Acquisition Innovation is Here: A Sneak Peek at RallyFwd Dec. 6, 2023](https://rallyrecruitmentmarketing.com/2023/11/talent-acquisition-innovation-sneak-peek-rallyfwd-dec-6-2023/): Get a preview of the RallyFwd Virtual Conference on December 6th and the innovations coming to talent acquisition, Recruitment Marketing and employer branding! - [The Tale of the Vanishing Talent Pool (a fake movie by Rally AI)](https://rallyrecruitmentmarketing.com/2023/10/tale-of-the-vanishing-talent-pool-a-fake-movie-by-rally-ai/): Rally AI will help you create a better Recruitment Marketing strategy. But did you know it can write a silly Halloween-themed movie script for recruiters? - [Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year](https://rallyrecruitmentmarketing.com/2023/10/liz-gelb-oconnor-recruitment-marketer-of-the-year/): Liz Gelb-O’Connor, 2023 Recruitment Marketer of the Year, shares what she enjoys most about Recruitment Marketing and employer branding, and more! - [Q&A With Whitney Wallace, Recruitment Marketing Rising Star](https://rallyrecruitmentmarketing.com/2023/10/whitney-wallace-recruitment-marketing-rising-star/): 2023 Recruitment Marketing Rising Star Whitney Wallace shares how she got started in her career, advice for forging a career path in talent attraction & more. - [5 Must-Have Features of Every Career Site](https://rallyrecruitmentmarketing.com/2023/10/5-must-have-features-career-site/): 5 top features your career site needs to convey employer brand, provide a strong candidate experience & (ultimately) increase completed job applications. - [How to Decide Your Social Media Channels for Recruiting](https://rallyrecruitmentmarketing.com/2023/09/decide-social-media-channels-recruiting/): With so many social media channels available, how do you decide the best ones for your recruitment efforts? Answer these 6 questions to help you make this important decision. - [Recruitment Marketing Audit: Attracting Diverse Talent ](https://rallyrecruitmentmarketing.com/2023/09/recruitment-marketing-audit-attracting-diverse-talent/): Learn how you can audit your Recruitment Marketing strategies to ensure diversity is integrated (and highlighted) throughout your efforts. - [8 Pro Tips for Attracting and Recruiting Tech and Digital Talent for Non-Tech Employers](https://rallyrecruitmentmarketing.com/2023/08/8-pro-tips-attracting-recruiting-tech-digital-talent-non-tech-employers/): Pro tips for attracting tech & digital talent to non-tech companies from Jacob Rivas at WW, Michelle Rojas at Spring Health & employer branding consultant Carrie Corcoran. - [An Interview with Lori Sylvia: The importance of a Recruitment Marketing content strategy](https://rallyrecruitmentmarketing.com/2023/08/interview-with-lori-sylvia-importance-recruitment-marketing-content-strategy/): Read thoughts and insights from Rally's Lori Sylvia to learn how you can reimagine your strategy to win more high-quality talent today. - [What Does an Award-Winning Careers Social Media Presence Look Like?](https://rallyrecruitmentmarketing.com/2021/06/award-winning-careers-social-media-presence-look-like/): Ideas to strengthen social content, increase engagement & support hiring goals from ADP, 2021 winner of the Rally Award for Best Social Careers Channel. - [Social Media Takeovers: How TTEC increased intern engagement by 40%](https://rallyrecruitmentmarketing.com/2023/03/social-media-takeovers-ttec-increased-intern-engagement-by-40-percent/): Learn how TTEC collaborated with their interns to create a unique social recruiting campaign to celebrate National Intern Day. - [Top 10 Rally Resources for Social Media Recruiting](https://rallyrecruitmentmarketing.com/2023/08/top-10-rally-resources-for-social-media-recruiting/): Get these best-practice ideas and pro tips for developing a comprehensive social recruiting strategy that will attract talent to your employer brand and jobs. - [How an Influencer Program can Upgrade Your Social Recruiting Strategy](https://rallyrecruitmentmarketing.com/2019/01/how-an-influencer-program-can-upgrade-your-social-recruiting-strategy/): Find out how to launch an influencer marketing program to boost your social recruiting and recruitment marketing approach. - [12 Strategies for Attracting and Retaining a More Diverse Workforce at Your Company](https://rallyrecruitmentmarketing.com/2023/08/12-strategies-attracting-retaining-more-diverse-workforce/): Strategies for engaging and retaining a more diverse workforce from DEI expert Roselle Rogers. - [Create an Employee Generated Content Campaign That Gets Noticed on Social Media](https://rallyrecruitmentmarketing.com/2023/07/create-employee-generated-content-campaign-gets-noticed-social-media/): Learn how the team at Kyndryl harnessed the power of employees and their social networks to uniquely share the passion, diversity & culture within the company. - [The Surprising Strategy Behind Turkish Aerospace's Early Careers Recruitment Program](https://rallyrecruitmentmarketing.com/2023/07/surprising-strategy-behind-turkish-aerospaces-early-careers-recruitment-program/): Learn how Münteha Mangan, from Turkish Aerospace, developed a program to attract young people to his company and future jobs - [Inside Labcorp’s Award-Winning Recruitment Marketing Campaign](https://rallyrecruitmentmarketing.com/2023/07/labcorp-award-winning-recruitment-marketing-campaign/): Learn how Labcorp created an award-winning Recruitment Marketing campaign that got big results: an 80% increase in applications and a 54% increase in new hires at its Madison, Wisconsin site! - [Top 12 Rally Resources for Recruitment Marketing Beginners](https://rallyrecruitmentmarketing.com/2023/07/top-12-rally-resources-for-recruitment-marketing-beginners/): Expert practitioners in the Rally community share their top resources and pro tips for Recruitment Marketing beginners on how to attract and retain quality talent. - [Recruitment Marketing Strategies that Boost Engagement](https://rallyrecruitmentmarketing.com/2021/11/recruitment-marketing-strategies-boost-engagement/): We’re digging into the data from our Recruitment Marketing Analytics Report to answer: what RM/EB content is working best across social and digital channels? - [What is a Recruitment Marketing Content Playbook? (And Why You Need One!)](https://rallyrecruitmentmarketing.com/2018/08/what-is-a-recruitment-marketing-content-playbook-and-why-you-need-one/): A Recruitment Marketing Content Playbook lets you be in control and be more effective at your job by guiding your actions day to day. Here's what you need to get started... - [14 Ways the LGBTQ2+ Community Wants You to Celebrate Pride](https://rallyrecruitmentmarketing.com/2022/05/14-ways-lgbtq2-community-wants-you-celebrate-pride/): Hear from members of the LGBTQ2+ community how to show real support as a company or employer during Pride month (and beyond). - [Top 10 Rally Resources for Creating a Stand-Out Employer Brand](https://rallyrecruitmentmarketing.com/2023/06/top-10-rally-resources-for-creating-a-stand-out-employer-brand/): Expert practitioners in the Rally community share their top resources and pro tips for creating a stand-out employer brand for attracting and retaining quality talent. - [Why Your Job Ads Aren’t as Effective as You'd Like and What You Can Do About It](https://rallyrecruitmentmarketing.com/2023/06/why-job-ads-arent-effective-what-do-about-it/): Learn from Appcast's Kyle Leigh & Lauren Cala why your job ads aren’t bringing in the quality applicants you need & how you can optimize them for better results. - [How Job Alerts can Optimize Your Recruitment Advertising Budget](https://rallyrecruitmentmarketing.com/2023/06/how-job-alerts-can-optimize-your-recruitment-advertising-budget/): Learn how modern job alerts can make your recruitment advertising budget more effective. - [How BCG Reimagined Global Talent Acquisition through Local Impact](https://rallyrecruitmentmarketing.com/2023/05/how-bcg-reimagined-global-talent-acquisition-through-local-impact/): Learn the award-winning Recruitment Marketing campaign created by Boston Consulting Group to help you reimagine global talent acquisition through local impact. - [6 Steps to Nurturing Partnerships with Recruitment Marketing Suppliers](https://rallyrecruitmentmarketing.com/2023/05/6-steps-to-nurturing-partnerships-with-recruitment-marketing-suppliers/): Learn the 6 steps to nurturing and leveraging strategic partnerships with your Recruitment Marketing vendors and agencies. - [9 Recruitment Marketing Trends for 2023](https://rallyrecruitmentmarketing.com/2023/05/9-recruitment-marketing-trends-for-2023/): Learn 9 important trends in Recruitment Marketing, employer branding and talent attraction strategy for 2023. - [Congratulations to the 2023 Rally® Award Winners](https://rallyrecruitmentmarketing.com/2023/04/congratulations-to-the-2023-rally-award-winners/): See who was recognized this year for excellence in Recruitment Marketing and employer branding in the 2023 Rally Awards. - [How to Create a Better Candidate Journey from your LinkedIn Posts](https://rallyrecruitmentmarketing.com/2023/04/create-a-better-candidate-journey-from-linkedin/): If you’re only publishing “we’re hiring” social posts on LinkedIn, you’re doing it wrong. Learn a better way to create high-converting candidate journeys. - [Why You Should Infuse your Employer Brand in the Candidate Experience](https://rallyrecruitmentmarketing.com/2023/03/why-infuse-employer-brand-in-candidate-experience/): Infuse your employer brand at the important moments in your recruiting process to influence candidates to consider your jobs, reduce applicant drop off & more! - [2023 Social Recruiting Benchmarks to Improve Your Strategy](https://rallyrecruitmentmarketing.com/2023/03/2023-social-recruiting-benchmarks-improve-strategy/): See data from our Social Recruiting Benchmark Report to learn how to use social media more effectively to attract talent to your employer brand and jobs. - [6 Easy Social Recruiting Posts to Celebrate Women’s History Month](https://rallyrecruitmentmarketing.com/2023/03/6-easy-social-recruiting-posts-celebrate-womens-history-month/): 6 examples of easy and effective posts that celebrate and recognize how women have played a vital role in your company for Women's History Month. - [How to Get Great Employee Generated Content from Your Company](https://rallyrecruitmentmarketing.com/2023/02/how-to-get-great-employee-generated-content/): Learn how Chris Woods from Mars built an employee generated content (EGC) program that shows job seekers what it's like to work at this iconic consumer brand. - [5 steps to creating an employee referral program that supports your company’s DEI goals](https://rallyrecruitmentmarketing.com/2023/02/5-steps-creating-employee-referral-program-supports-companys-dei-goals/): Explore the steps to create a successful employee referral program that can increase diversity at your company. - [[15 Pro Tips] How to Create an Engaging Careers Blog](https://rallyrecruitmentmarketing.com/2023/02/how-to-create-a-careers-blog/): 15 expert strategies for building an engaging careers blog that will attract top talent to your company, from the award-winning team at UPMC. - [5 Tips for Prioritizing Your Recruitment Marketing and Employer Branding Initiatives](https://rallyrecruitmentmarketing.com/2023/01/5-tips-prioritizing-recruitment-marketing-employer-branding-initiatives/): Learn from Lesley DeWitt, Recruitment Marketing Specialist at Morley Companies, on where to focus in your Recruitment Marketing or employer branding role. - [7 Recruiting Trends in 2023 and strategies to handle them](https://rallyrecruitmentmarketing.com/2023/01/7-recruiting-trends-2023-and-strategies-to-handle/): Chris Forman, CEO at Appcast, shares his top trends for hiring in 2023 and strategies for success. - [3 Things Rally Award Winners Have in Common](https://rallyrecruitmentmarketing.com/2021/01/what-rally-award-winners-have-in-common/): Learn pro tips to submit an award-winning entry for the most coveted awards program recognizing excellence in Recruitment Marketing and employer branding. - [How to Spend Your Recruitment Marketing Budget in 2023](https://rallyrecruitmentmarketing.com/2023/01/how-to-spend-your-recruitment-marketing-budget-2023/): Benchmark data and expert advice on how to make the most of your Recruitment Marketing budget in 2023. - [[Slideshow] RallyFwd December 2022: Virtual Photo Booth](https://rallyrecruitmentmarketing.com/2022/12/rallyfwd-december-2022-virtual-photo-booth/): Explore the gallery of selfies from the RallyFwd Virtual Conference December 2022 photo booth. - [RallyFwd is Coming Dec. 7: Your Sneak Peek to the Next Level of Talent Attraction Strategies](https://rallyrecruitmentmarketing.com/2022/11/rallyfwd-dec-7-sneak-peek-next-level-talent-attraction-strategies/): Get a preview of the upcoming Dec 2022 RallyFwd Virtual Conference and learn how it can make a big impact on your 2023 Recruitment Marketing plans. - [How To Know If Your Careers Site Isn’t Converting Applicants (And What to Do About It)](https://rallyrecruitmentmarketing.com/2022/11/know-if-careers-site-isnt-converting-applicants-what-to-do-about-it/): Learn how to identify if your apply flow is causing a negative candidate experience and how to fix it without replacing your ATS or careers site. - [12 Examples of Employers Celebrating National Hispanic Heritage Month](https://rallyrecruitmentmarketing.com/2021/10/companies-celebrated-national-hispanic-heritage-month/): Get inspired by these creative and authentic ways that organizations are celebrating National Hispanic Heritage Month. - [Improving Quality of Hire And Eliminating Bias With Programmatic Job Advertising](https://rallyrecruitmentmarketing.com/2022/10/improving-quality-of-hire-eliminating-bias-programmatic-job-advertising/): Discover how programmatic job advertising with AI technology can help you improving quality of hire and eliminating bias. - [How to Show Charitable Giving in Recruitment](https://rallyrecruitmentmarketing.com/2022/10/how-to-show-charitable-giving-in-recruitment/): Highlight your company's charitable donations in Recruitment Marketing content in a way that shares culture and values, and doesn't seem like bragging. - [Social Recruiting Strategy: Create Your Fall Calendar](https://rallyrecruitmentmarketing.com/2022/10/social-recruiting-strategy-create-fall-calendar/): Best practices to create your Fall social recruiting calendar that will attract and engage candidates to your employer brand and open jobs this season. - [Social Media Holidays: The Ultimate List for Recruiting](https://rallyrecruitmentmarketing.com/2019/10/social-media-holidays-the-ultimate-list-for-recruiting/): Celebrating fun and work-based national holidays can help you attract top talent and engage employees. Use this calendar to create your social plan. - [9 Recruitment Webinars from 2022 to Help You Hire Better](https://rallyrecruitmentmarketing.com/2022/09/9-recruitment-webinars-2022-help-hire-better/): Explore highlights Rally webinars to make sure you're up on the most effective ideas in Recruitment Marketing and employer branding. - [8 Recruitment Marketing Tools You Need Right Now](https://rallyrecruitmentmarketing.com/2022/09/8-recruitment-marketing-tools-you-need-now/): Explore our list 8 Recruitment Marketing tools you need to save time, gain insights and strengthen your strategies in order to attract more talent. - [Top 10 Rally Resources: How to Build and Engage a Talent Network](https://rallyrecruitmentmarketing.com/2022/09/how-to-build-and-engage-talent-network/): Expert practitioners in the Rally community teach you how to grow your talent network, so you can recruit faster and cheaper from your own database of candidates. - [Recruitment Marketing Content to Hires: Making the Connection](https://rallyrecruitmentmarketing.com/2022/08/recruitment-marketing-content-hires/): Learn to use data to make the connection between the content you’re producing and the hires it will generate. - [11 Best Place to Work Awards to Strengthen Your Employer Brand](https://rallyrecruitmentmarketing.com/2021/09/workplace-awards-strengthen-employer-brand/): Check out our list of the top 11 employer & workplace awards to enter to help strengthen your employer brand and reputation. - [Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking](https://rallyrecruitmentmarketing.com/2022/06/how-to-measure-employer-branding-and-recruitment-marketing-essential-metrics-to-track/): Your guide on how to measure employer branding and Recruitment Marketing and how to track your way to success. - [How to Increase Engagement on Instagram (and Other Recruitment Marketing Social Channels)](https://rallyrecruitmentmarketing.com/2022/08/increase-engagement-on-instagram-and-other-recruitment-marketing-social-channels/): Learn how to get more engagement on Instagram and other RM social channels with content your candidates will love. - [How to Nurture Talent in Your CRM With Personalized Content](https://rallyrecruitmentmarketing.com/2022/08/how-to-nurture-talent-in-crm-with-personalized-content/): Leverage your CRM to re-engage past candidates, nurture new and passive talent, get more engagement on your content and hire faster without job ads. - [4 Ways Your Job Ads Can Inform Your Organic Recruitment Marketing Strategy](https://rallyrecruitmentmarketing.com/2022/08/4-ways-job-ads-can-inform-organic-recruitment-marketing-strategy/): Learn how use job ads to inform your Recruitment Marketing strategy, including your employer branding content, candidate journey and other areas. - [3 Experimental Recruitment Marketing Campaigns that Worked](https://rallyrecruitmentmarketing.com/2022/07/3-experimental-recruitment-marketing-campaigns-that-worked/): Learn how Sitel Group, Intel and Nestlé created successful Recruitment Marketing campaigns that went outside the box to recruit top talent - [8 Takeaways from Phenom's State of Candidate Experience 2022 Report](https://rallyrecruitmentmarketing.com/2022/07/8-takeaways-phenoms-state-of-candidate-experience-2022-report/): Learn the top takeaways from Phenom's State of Candidate Experience 2022 Report that you can use to elevate your Recruitment Marketing strategy. - [What Metrics to Measure for Each Recruitment Marketing Channel](https://rallyrecruitmentmarketing.com/2022/07/what-metrics-measure-for-each-recruitment-marketing-channel/): Learn what metrics you should be measuring, and what you can learn from each one, for the most popular Recruitment Marketing channels. - [Q&A With Jonna Sjövall, Recruitment Marketer of the Year](https://rallyrecruitmentmarketing.com/2022/07/jonna-sjovall-recruitment-marketer-of-the-year/): Learn from 2022 Recruitment Marketer of the Year, Jonna Sjövall, what skills, experiences and tools it takes to succeed in Recruitment Marketing today. - [19 Employer Review Sites to Put on Your Radar](https://rallyrecruitmentmarketing.com/2022/07/employer-review-sites-to-put-on-your-radar/): Manage your employer brand reputation by checking this list of popular and emerging employer review sites, including Glassdoor, Indeed, Vault, and more... - [Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants](https://rallyrecruitmentmarketing.com/2022/07/recruitment-marketing-finally-prove-strategies-generate-applicants/): Prove the effectiveness of every Recruitment Marketing tactic with Rally Inside’s new Conversion Analytics feature. - [Designing an Award-Winning Careers Blog that Attracts 200% More Talent](https://rallyrecruitmentmarketing.com/2022/07/designing-award-winning-careers-blog-attract-200-more-talent/): Learn how to design an award-winning careers blog to attract and convert more talent. - [How to Use Programmatic Job Advertising to Drive 400% More Quality Applications](https://rallyrecruitmentmarketing.com/2022/07/how-programmatic-job-advertising-drive-400-more-quality-applications/): Learn how one agency increased applicant quantity by 400%, improved candidate quality by 50% and reduced no-shows by 20% — and how you can do the same. - [A Beginner's Guide to Organizing Your Recruitment Marketing Data](https://rallyrecruitmentmarketing.com/2022/07/beginners-guide-organizing-recruitment-marketing-data/): 4 rules to follow for keeping your Recruitment Marketing data organized and in top shape. - [Q&A With Ugo Nwankwo, Recruitment Marketing Rising Star](https://rallyrecruitmentmarketing.com/2022/06/ugo-nwankwo-recruitment-marketing-rising-star/): Learn from 2022 Rally Award winner, Ugo Nwankwo, what skills, experiences and tools it takes to succeed in Recruitment Marketing today. - [Q&A With Samantha Schuch, Recruitment Marketing Rising Star](https://rallyrecruitmentmarketing.com/2022/06/samantha-schuch-recruitment-marketing-rising-star/): Learn from 2022 Rally Award winner, Samantha Schuch, what skills, experiences and tools it takes to move the Recruitment Marketing needle forward. - [UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)](https://rallyrecruitmentmarketing.com/2022/06/utms-what-are-they-good-recruitment-marketing-best-practices/): Find out what the heck are UTMs, and how you can use them to track and improve your Recruitment Marketing strategy! - [Congratulations to the 2022 Rally® Award Winners](https://rallyrecruitmentmarketing.com/2022/04/congratulations-2022-rally-award-winners/): Meet the winners of the 2022 Rally Awards, celebrating excellence in Recruitment Marketing and employer branding. - [4 More Ways to Break Through In Your Employer Branding from RallyFwd](https://rallyrecruitmentmarketing.com/2022/06/4-more-ways-to-break-through-in-employer-branding-from-rallyfwd/): Learn more top takeaways from our speakers at this May's Rallyfwd to help you differentiate your employer brand and attract more talent. - [How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 1)](https://rallyrecruitmentmarketing.com/2022/05/how-to-strengthen-employer-brand-showcasing-people-behind-products-pt1/): Hear how to strengthen your employer brand by showcasing the people behind your company's products from RallyFwd presenter Edoardo Ambrosi. - [Why Failing is Key to Breakthrough Employer Branding](https://rallyrecruitmentmarketing.com/2022/05/why-failing-key-to-breakthrough-employer-branding/): Learn how Tony Suzda & Jonna Sjövall have used failure to break through in their employer brand, & get a teaser of their sessions at RallyFwd on May 11. - [3 Types of Employee Stories Proven to Help You Attract More Talent](https://rallyrecruitmentmarketing.com/2022/05/types-of-employee-stories-to-attract-more-talent/): Learn 3 types of employee stories proven to help you engage and attract more talent from Jessica McFadden, Head of Marketing at Stories Incorporated. - [6 Ways to Celebrate National Nurses Week as a Recruitment Marketer](https://rallyrecruitmentmarketing.com/2022/04/6-ways-celebrate-national-nurses-week-recruitment-marketer/): The current nursing shortage continues to rage on. Learn how to support and attract today's nursing talent in celebration of this year's National Nurses Week. - [Congratulations to the 2021 Rally® Award Winners](https://rallyrecruitmentmarketing.com/2021/04/2021-rally-award-winners/): See the winners of the 2021 Rally Awards for best practices in Recruitment Marketing and employer branding strategy! - [5 Data Points that Prove Recruitment Marketing is Growing](https://rallyrecruitmentmarketing.com/2022/04/data-proving-recruitment-marketing-is-growing/): We asked 500+ practitioners to tell us the size of their budgets & teams. Learn what the results mean for the future of our field, your career & RM strategy. - [The Complete List of Resources to Inform your Recruitment Marketing Strategy](https://rallyrecruitmentmarketing.com/2022/04/complete-list-recruitment-marketing-resources/): The complete list of Recruitment Marketing resources you need to stay educated about your field, understand what works and develop yourself professionally. - [7 Traits of Successful Careers Sites](https://rallyrecruitmentmarketing.com/2022/04/traits-of-successful-careers-sites/): Learn how to make a careers site that entices candidates to search for open roles, learn more about your company culture and apply for jobs. - [The 3 Most Effective Ways to Differentiate Your Employer Brand](https://rallyrecruitmentmarketing.com/2022/03/differentiate-employer-brand/): How can employers truly stand out to today’s limited supply of top talent? Hear from Rally’s Lori Sylvia how to differentiate yourself long-term - [Stay Competitive in 2022 with these 5 Employee Benefits](https://rallyrecruitmentmarketing.com/2022/03/stay-competitive-2022-employee-benefits/): Learn what employee benefits you need to stay competitive and attract talent in 2022. - [9 High-Volume Recruiting Lessons to Take to Heart](https://rallyrecruitmentmarketing.com/2022/03/high-volume-recruiting-lessons/): Learn high-volume recruiting lessons from employers trying to hire upwards of 60,000 people per year. - [How to re-engage furloughed employees when you’re ready to rehire](https://rallyrecruitmentmarketing.com/2021/04/re-engage-furloughed-employees-when-ready-to-rehire/): Strategies for engaging furloughed and laid off employees to keep them connected to your organization in preparation for rebuilding your workforce. - [4 Talent Nurture Campaigns to Start Right Now](https://rallyrecruitmentmarketing.com/2022/03/talent-nurture-campaigns/): Learn how to nurture your existing talent to reduce job ad spending, hire faster and hire more. - [Women's History Month: How to Make Your Social Strategy a Success](https://rallyrecruitmentmarketing.com/2022/03/womens-history-month-social-strategy/): March is Women's History Month. Learn how to successfully show candidates your commitment to equality in the workplace with the right social media plan. - [4 Takeaways from the 2022 US Potentialpark Talent Communication Study](https://rallyrecruitmentmarketing.com/2022/02/takeaways-2022-us-potentialpark-talent-communication-study/): Learn how to future-proof your recruitment strategy with the top takeaways from the 2022 US Potentialpark Talent Communication Study. - [How these 7 Employers Celebrated Black History Month](https://rallyrecruitmentmarketing.com/2022/02/7-employers-celebrated-black-history-month-2022/): Learn from these 7 employers how to celebrate Black History Month in an authentic, helpful way. - [How to Create a Recruitment Marketing Plan Leadership Will Love](https://rallyrecruitmentmarketing.com/2022/02/create-recruitment-marketing-plan-leadership-love/): Having trouble getting the support you need to do your best Recruitment Marketing work? Learn to create a Recruitment Marketing plan that leaders will love. - [5 Surprising Shifts in Talent Attraction in 2022](https://rallyrecruitmentmarketing.com/2022/02/surprising-shifts-talent-attraction-2022/): Learn 5 surprising shifts we've uncovered in talent attraction so far in 2022, along with ideas for how to optimize your Recruitment Marketing strategy. - [3 Ways to Step Up Your Candidate Experience from RallyFwd Speakers](https://rallyrecruitmentmarketing.com/2022/02/3-ways-step-up-candidate-experience-rallyfwd-speakers/): We’ve put together a list of our top 3 tips for leveling up your candidate experience based on sessions from the December 2021 RallyFwd Virtual Conference. - [How To Build a Talent Pipeline From Your Careers Site](https://rallyrecruitmentmarketing.com/2022/02/build-talent-pipeline-from-careers-site/): Learn best practices for building and cultivating a talent pipeline from your careers site to help you fill jobs this year. - [Use Analytics to Help Fast Track your Recruitment Marketing Career ](https://rallyrecruitmentmarketing.com/2022/02/analytics-help-fast-track-recruitment-marketing-career/): Learn why it’s so important to craft your own data story, show your impact this year and advance your career. - [Essential Steps to Building a Scalable Employee Stories Content Library](https://rallyrecruitmentmarketing.com/2022/01/essential-steps-building-scalable-employee-stories-content-library/): Employee stories programs are essential for robust Recruitment Marketing strategies. Review our 5 essential steps to develop and manage your library. - [5 Considerations for When Hiring your First Employer Brand Leader](https://rallyrecruitmentmarketing.com/2022/01/5-considerations-hiring-first-employer-brand-leader/): Are you hiring your first employer brand/recruitment marketing practitioner? Take advice from 1Password’s Kate Ryan to make sure everyone's set up for success. - [Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)](https://rallyrecruitmentmarketing.com/2022/01/how-to-make-recruitment-marketing-measurement-plan/): Do you have a plan for judging the effectiveness of your strategies this year? Learn why you need Recruitment Marketing Measurement plan and how to create one. - [How to Use Video to Hire with Precision over Reach ](https://rallyrecruitmentmarketing.com/2022/01/use-video-hire-with-precision-over-reach/): Jonna Sjoevall from UBS, winner of 2 Rally Awards, shares her strategy for a winning Recruitment Marketing video campaign. - [Why the 2022 Rally® Awards is Your Key to Career Advancement and Better Hiring](https://rallyrecruitmentmarketing.com/2022/01/why-2022-rally-awards-career-advancement-better-hiring/): The top 3 ways that submitting to the 2022 Rally Awards can help you advance your career in Recruitment Marketing, employer branding and talent acquisition. - [3 Focus Areas for Updating Your Careers Site](https://rallyrecruitmentmarketing.com/2022/01/update-careers-sites/): Read the 3 most important areas to concentrate on as you work to continue to develop your careers site. - [Know your Recruitment Marketing funnel [Rally Inside]](https://rallyrecruitmentmarketing.com/2022/01/know-your-recruitment-marketing-funnel-with-rally-inside/): Announcing new features available for Rally Inside. Go further in analyzing how you drive candidates to Awareness, Consideration & Apply Recruitment Marketing. - [The New Way to Measure Recruitment Marketing](https://rallyrecruitmentmarketing.com/2021/10/new-way-measure-recruitment-marketing/): Learn how Jessie Summerfield utilizes data & analytics to know what content works best to attract talent & influence her Recruitment Marketing strategy. - [Highlights from December’s RallyFwd (Part 2)](https://rallyrecruitmentmarketing.com/2022/01/highlights-rallyfwd-dec-2021-pt2/): More top takeaways and lessons learned from each of the sessions at the December 2021 RallyFwd Virtual Conference. - [Top 10 Rally Blogs of 2021](https://rallyrecruitmentmarketing.com/2021/12/top-10-rally-blogs-2021/): As we wrap up the year, we’re looking back at our most popular blog posts to see what Recruitment Marketing & employer branding content you were interested in. - [The Complete List of 2022 Recruiting and Recruitment Marketing Conferences](https://rallyrecruitmentmarketing.com/2021/12/complete-list-2022-recruiting-and-recruitment-marketing-conferences/): We’ve put together a list of the top 2022 recruiting and Recruitment Marketing conferences. - [6 Highlights from RallyFwd's Tech Showcase](https://rallyrecruitmentmarketing.com/2021/12/highlights-rallyfwd-tech-showcase/): Read highlights from our tech showcase at our December 2021 RallyFwd Virtual Conference to see the latest recruitment marketing tech trends & tools available. - [How Dell’s Recruitment Marketing strategy Is Helping Achieve 40% Women Leadership by 2030](https://rallyrecruitmentmarketing.com/2021/12/dells-recruitment-marketing-strategy-achieve-women-leadership-2030/): Discover how Dell Technologies is utilizing its Recruitment Marketing strategy to meet their goal of having women comprise 40% of their leadership by 2030. - [RallyFwd Preview: Behind the labor shortage](https://rallyrecruitmentmarketing.com/2021/11/rallyfwd-behind-labor-shortage/): RallyFwd speaker, Andrew Flowers from Appcast, offers a preview of his session on what to expect in Recruitment Marketing & recruitment advertising in 2022. - [2022 Rally Awards Submissions Are Now Open](https://rallyrecruitmentmarketing.com/2021/11/2022-rally-awards-submissions-now-open/): Learn about the 2022 Rally Awards and find out how to enter this global competition celebrating excellence in Recruitment Marketing & employer branding. - [How Wix Increased Hiring x10 by Focusing on Company Culture](https://rallyrecruitmentmarketing.com/2021/11/how-wix-increased-hiring-focusing-on-company-culture/): Learn from Anthony Rodriguez at Wix how they turned their unique company culture into a talent acquisition tool. - [Overcoming 4 Roadblocks to Get Employee Stories From Reluctant Storytellers](https://rallyrecruitmentmarketing.com/2021/11/roadblocks-employee-stories-reluctant-storytellers/): Experts from Evans Consulting, TAG — The Aspen Group and GoodSeeker share their secrets for motivating your colleagues to share employee stories. - [RallyFwd December 8: Speakers Announced](https://rallyrecruitmentmarketing.com/2021/11/rallyfwd-december-8-speakers/): Meet the line-up of industry leaders sharing their ideas and insights at our Dec 2021 RallyFwd Virtual Conference. - [What is Motivating Job Seekers Going into 2022?](https://rallyrecruitmentmarketing.com/2021/10/what-is-motivating-job-seekers-in-2022/): What motivates people when choosing a job, staying engaged at work or looking for new career? Todd Henry previews his keynote at RallyFwd Virtual Conference on Dec. 8, 2021. - [What Makes Nestlé USA's Recruitment Marketing Content So Successful?](https://rallyrecruitmentmarketing.com/2021/11/nestle-usas-content-marketing-recruitment-successful/): Practitioners Emily Rutt and Taylor Childs, from Nestlé USA, share their best practices for creating high-quality and engaging Recruitment Marketing content. - [Developing a Content Strategy that Attracts Both Customers and Job Seekers](https://rallyrecruitmentmarketing.com/2021/10/content-strategy-attracts-customers-job-seekers/): Kristi Raines from Sonoco reveals how her company aligned an initiative to bridge customer and candidate messaging. - [Utilizing Student Influencers to Promote Your Virtual Campus Recruiting Events](https://rallyrecruitmentmarketing.com/2021/10/student-influencers-promote-virtual-campus-recruiting-events/): Learn from Lisa Kramer at BMO about how they’ve successfully engaged and utilized student influencers to promote campus recruiting events. - [How to Present Your Recruitment Marketing Campaign (Template Included!)](https://rallyrecruitmentmarketing.com/2021/01/how-to-present-your-recruitment-marketing-campaign-template/): Learn expert tips for presenting your Recruitment Marketing campaign like a pro to gain support from talent leaders and hiring mangers. - [3 Reasons Why Startups Should Invest in Recruitment Marketing](https://rallyrecruitmentmarketing.com/2021/01/3-reasons-why-startups-should-invest-in-recruitment-marketing/): Here's how Recruitment Marketing and employer brand professionals can help startups to hire more efficiently, save money and grow faster. - [Free and Low-Cost Recruitment Marketing Strategies that Work](https://rallyrecruitmentmarketing.com/2021/01/free-and-low-cost-recruitment-marketing-strategies/): You don't need a big budget to make a big impact on recruiting goals. Get these free and low-cost Recruitment Marketing strategies that work. - [The #1 Priority for Recruitment Marketing in 2021](https://rallyrecruitmentmarketing.com/2021/01/recruitment-marketing-priority-for-2021/): Here's why becoming more confident with Recruitment Marketing technology will empower you with the skills, know-how and influence to move talent acquisition forward. - [Expert Q&A: The Content That Matters to Candidates in 2021](https://rallyrecruitmentmarketing.com/2021/02/video-content-that-matters-to-candidates-2021/): Learn the best Recruitment Marketing content to attract and recruit talent in 2021. Featuring best practices from Cisco and Capital One. - [The Complete List of 2021 Recruiting and Recruitment Marketing Conferences](https://rallyrecruitmentmarketing.com/2021/02/complete-list-2021-recruiting-and-recruitment-marketing-conferences/): The top 2021 conferences to attend for talent acquisition, recruiting, recruitment marketing and employer branding. - [2021 Outlook of Recruitment Marketing Agencies](https://rallyrecruitmentmarketing.com/2021/02/outlook-of-recruitment-marketing-agencies-2021/): Hear from nine top Recruitment Marketing agencies on how to navigate employer branding and Recruitment Marketing in 2021. - [Recruitment Marketing in APAC: What’s Different and What’s the Same?](https://rallyrecruitmentmarketing.com/2021/02/7-recruitment-marketing-strategies-in-asia-apac/): Discover how to build a Recruitment Marketing strategy across Asia with these specific talent attraction and recruiting tactics. - [Top 5 Takeaways from the Appcast 2021 Recruitment Marketing Benchmark Report](https://rallyrecruitmentmarketing.com/2021/03/5-takeaways-appcast-2021-recruitment-marketing-benchmark-report/): Optimize your talent acquisition strategy for 2021 with these 5 takeaways from the latest Recruitment Marketing benchmark data. - [The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next](https://rallyrecruitmentmarketing.com/2021/03/evolution-of-recruitment-marketing-whats-changed-whats-next/): How has Recruitment Marketing changed over the past decade and what's next? Listen to the podcast featuring Rally's Lori Sylvia. - [Use Storytelling and Data to Attract Purpose-Driven Candidates](https://rallyrecruitmentmarketing.com/2021/03/use-storytelling-data-to-attract-purpose-driven-candidates/): Learn to implement an attraction-led strategy, combining data and storytelling to attract purpose-driven candidates. - [Let’s RallyFwd for Change
on May 5](https://rallyrecruitmentmarketing.com/2021/03/rallyfwd-for-change-may-5/): Learn how talent acquisition, recruitment marketing and employer branding are changing and get your strategy ready for 2021 and beyond. - [3 Experts Help You Master Recruitment Marketing Analytics](https://rallyrecruitmentmarketing.com/2021/03/experts-help-master-recruitment-marketing-analytics/): 3 steps to interpret your Recruitment Marketing analytics, show ROI and use data to tell the story of the impact you're having. - [3 Trends that will Impact Recruitment Advertising in 2021](https://rallyrecruitmentmarketing.com/2021/04/3-trends-impact-recruitment-advertising-2021/): Learn the 3 top 2021 trends in Recruitment Advertising and how you can optimize your strategy to meet your hiring goals. - [3 Sources of Data You Need For A Successful Employer Brand Launch](https://rallyrecruitmentmarketing.com/2021/04/sources-data-for-successful-employer-brand-launch/): 3 Sources of data that you need to plot a talent intelligence map and attract the target candidates to your company. - [6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy](https://rallyrecruitmentmarketing.com/2021/05/takeaways-rallyfwd-evolve-recruiting-marketing-strategy/): The key takeaways from sessions at the RallyFwd Virtual Conference on the future of Recruitment Marketing, employer branding and talent acquisition. - [4 Shifts in Recruitment Marketing Trends in 2021](https://rallyrecruitmentmarketing.com/2021/05/shifts-recruitment-marketing-trends-2021/): Review data from our RallyFwd May 2021 polls to learn 4 valuable insights about how Recruitment Marketing trends are shifting halfway through 2021. - [6 Takeaways from Jobvite’s 2021 Job Seeker Nation Report](https://rallyrecruitmentmarketing.com/2021/05/takeaways-jobvites-2021-job-seeker-nation-report/): Review 6 insights from Jobvite's 2021 Job Seeker Nation report and their impact on your strategy. - [5 Channels You Need to Recruit Gen Z Talent](https://rallyrecruitmentmarketing.com/2021/05/channels-recruit-gen-z-talent/): 5 channels to recruit Gen Z talent and tips for engaging them with your companies' content. - [3 Takeaways from the 2021 CareerArc Future of Recruitment Study](https://rallyrecruitmentmarketing.com/2021/05/3-takeaways-2021-careerarc-future-recruitment-study/): We've put together the 3 top takeaways from the 2021 CareerArc Future of Recruitment Study to inform your Recruitment Marketing strategy. - [6 Research-Backed Recruiting Tips to Help You Engage with Gen Z](https://rallyrecruitmentmarketing.com/2021/06/research-recruiting-tips-engage-gen-z/): Read the data about getting the attention of Gen Z and our 6 tips to help get your Recruitment Marketing content noticed by early career talent. - [Leverage Employee Generated Content to Help Your Employer Brand](https://rallyrecruitmentmarketing.com/2021/06/leverage-employee-generated-content-employer-brand/): Read our 6 ways to leverage employee generated content (EGC) to strengthen your employer brand and offer an authentic view of your company. - [10 Content Topics You Need to Engage Gen Z](https://rallyrecruitmentmarketing.com/2021/06/content-topics-engage-gen-z/): Our list of 10 topics that are front-of-mind for Gen Z job seekers along with content suggestions for engaging them. - [How Syneos Health Achieved a 10x Increase in Daily Application Rates](https://rallyrecruitmentmarketing.com/2021/06/syneos-health-increase-daily-application-rates/): Discover how the team at Syneos Health, used their Recruitment Marketing technology to increase daily applications 10x. - [How to Evolve Your Employee Generated Content Using Technology](https://rallyrecruitmentmarketing.com/2021/07/evolve-employee-generated-content-using-technology/): Learn to use new technology to fuel employee generated content that directly answers the questions candidates have about your organization. - [Q&A With Christina Spadaro, Recruitment Marketing Rising Star](https://rallyrecruitmentmarketing.com/2021/07/recruitment-marketing-rising-star-christina-spadaro/): Christina Spadaro, a 2021 Recruitment Marketing Rising Star, describes her path to employer branding and role at Workhuman that led to her Rally Award. - [Q&A With Tricia Day, Recruitment Marketing Rising Star](https://rallyrecruitmentmarketing.com/2021/07/recruitment-marketing-rising-star-tricia-day/): Learn how Tricia Day built a global employer brand team and strategy that earned her recognition as a Recruitment Marketing Rising Star at the 2021 Rally Awards. - [How Cisco Built a Champion Team to Conquer Employer Branding on TikTok](https://rallyrecruitmentmarketing.com/2021/07/cisco-conquer-employer-branding-tiktok/): Jen Burns at Cisco felt TikTok was worth exploring to grow her employer brand. Read her tips for incorporating it into your social recruiting strategy. - [The Best Uses of Recruitment Marketing Technology from 3 Rally Award Winners](https://rallyrecruitmentmarketing.com/2021/09/best-uses-recruitment-marketing-technology-rally-award-winners/): Read 3 success stories about companies utilizing their tech stack to bolster employer brand awareness and make their Recruitment Marketing campaigns soar. - [Introducing Rally Inside: Measure Your Recruitment Marketing Impact](https://rallyrecruitmentmarketing.com/2021/08/rally-inside-new-way-measure-recruitment-marketing-impact/): Learn about Rally's new analytics & benchmarking tool that measures what works best to attract talent to your employer brand. - [3 Improvements to Your High-Volume Apply Process](https://rallyrecruitmentmarketing.com/2021/10/improvements-high-volume-apply-process/): Casey Miller from Apex Service Partners shares the adjustments she's made to her apply process and the impact it's had on her high-volume hiring. - [3 Actionable Ways to Improve High-Volume Hiring During a Labor Shortage](https://rallyrecruitmentmarketing.com/2021/09/actionable-improve-high-volume-hiring-labor-shortage/): Thomas Knight from Advantage Solutions & Nancy Cochran from Appcast share 3 specific things you can do right now to impact your high-volume & hourly hiring. - [8 Opportunities to Promote Employer Awards That You’ve Won](https://rallyrecruitmentmarketing.com/2021/09/promote-employer-awards-won/): Review our list of 8 ways to publicize your employer awards to ensure it boosts your brand. - [Plan Your Social Recruiting Calendar (Template Included!)](https://rallyrecruitmentmarketing.com/2017/12/how-to-plan-your-social-recruiting-calendar-template-included/): Download this Social Recruiting Editorial Calendar Template to easily organize how you market your employer brand and job descriptions through social media. - [How to Weave Your Employer Brand into Your Candidate and Employee Journey](https://rallyrecruitmentmarketing.com/2021/09/weave-employer-brand-candidate-employee-journey/): Brandon Linn at Freedom Mortgage, shares his perspective on using storytelling to build and nurture an employer brand. - [Middle of the Recruitment Funnel Fixes](https://rallyrecruitmentmarketing.com/2021/09/middle-recruitment-funnel-fixes/): We show you how to create content that answers candidates' questions, deliver the content and keep them engaged at every stage of the recruiting funnel. - [Why It's Time to Reframe the Value of Recruitment Marketing](https://rallyrecruitmentmarketing.com/2021/08/time-to-reframe-value-recruitment-marketing/): The purpose of Recruitment Marketing is not only to attract talent to jobs, but also to attract talent to employers. Learn how to reframe your value. - [3 Ways to Upgrade Your Paid Advertising from Rally Award Winners](https://rallyrecruitmentmarketing.com/2021/08/upgrade-paid-advertising-rally-award-winners/): Success stories to improve your paid ad strategy from three experts in paid social media Recruitment Marketing: UBS, Nestlé USA, and Sitel Group®. - [How Giant Eagle’s Careers Blog Increased their LinkedIn Followers by 85%](https://rallyrecruitmentmarketing.com/2021/08/giant-eagle-careers-blog-increased-linkedin-followers/): Julia Buchanan from Giant Eagle shares how they built their blog content strategy and then utilized LinkedIn to promote their posts and build an audience. - [Q&A With Tony Prudente, Recruitment Marketing Rising Star](https://rallyrecruitmentmarketing.com/2021/07/recruitment-marketing-rising-star-tony-prudente/): Learn how hard work and creativity led Tony Prudente to be named a Recruitment Marketing Rising Star at the 2021 Rally Awards. - [Q&A with 2021 Recruitment Marketer of the Year, Kerry Noone](https://rallyrecruitmentmarketing.com/2021/07/recruitment-marketer-of-year-kerry-noone/): Rally Award 2021 Recruitment Marketer of the Year, Kerry Noone from CVS Health, shares past experiences, recent challenges and innovation in the face of COVID-19. - [Great Recruitment Marketing Videos: 4 Winning Examples to Elevate Your Strategy](https://rallyrecruitmentmarketing.com/2021/06/recruitment-marketing-video-examples-elevate-strategy/): Examples of winning Recruitment Marketing videos from Dell, TTEC, AdventHealth and UBS to help you strengthen your own video strategy. - [How Domino’s Delivered High-Volume Recruitment Using Programmatic Job Advertising](https://rallyrecruitmentmarketing.com/2021/06/dominos-high-volume-recruitment-programmatic-job-advertising/): Learn how, using programmatic jobs ads, you can improve the entire hiring process, from filling the talent pipeline to cutting down the time to hire. - [[Slideshow] RallyFwd Virtual Photo Booth](https://rallyrecruitmentmarketing.com/2021/05/slideshow-rallyfwd-virtual-photo-booth/): A slide show of pictures taken with our virtual photo booth at the May 2021 RallyFwd virtual conference. - [A 3-Pronged Approach to Create an Impactful DEI Strategy](https://rallyrecruitmentmarketing.com/2021/04/3-pronged-approach-create-impactful-dei-strategy/): Improve DEI by leveraging data to create goals and weaving your strategy into general processes and policies. - [5 Pain Points in Your Candidate Experience (And How to Improve Them!)](https://rallyrecruitmentmarketing.com/2021/04/candidate-experience-pain-points-how-improve/): 5 pain points that show up in even the best candidate experience and how you can improve them by thoroughly reviewing your candidate communication strategy. - [3 Proven Tactics to Create a Digital Candidate Experience](https://rallyrecruitmentmarketing.com/2021/04/3-proven-tactics-to-create-a-digital-candidate-experience/): Upgrade your recruiting process with these proven tactics to create digital candidate experience. - [RallyFwd May 5: Speakers Announced!](https://rallyrecruitmentmarketing.com/2021/04/rallyfwd-may-5-speakers-announced/): Join us for our RallyFwd Virtual Conference on May 5, 2021, and learn the winning strategies and step-by-step playbooks of these inspiring talent leaders. - [10 Ways to Activate Your Employer Brand Internally](https://rallyrecruitmentmarketing.com/2021/03/10-ways-to-activate-employer-brand-internally/): 10 critical steps to activate your employer brand internally and engage current employees. - [Offboarding: The Best Last Impression of Your Employer Brand](https://rallyrecruitmentmarketing.com/2021/03/offboarding-impression-of-your-employer-brand/): Learn how you can successfully infuse your employer brand into the offboarding stage to leave the best last impression on departing employees. - [Please Stop Bragging About Your Employer Brand](https://rallyrecruitmentmarketing.com/2020/09/stop-bragging-about-your-employer-brand/): Cynicism is on the rise. That's why we must finally stop bragging about our employer brands and change how we think about employee value propositions (EVPs). - [3 Ways Your Employer Brand Can Re-Recruit Employees](https://rallyrecruitmentmarketing.com/2020/04/employer-brand-rerecruit-employees/): Your employees and candidates are watching your company to see how you are responding during this crisis. The best employer brands are ready. - [The Harsh Truth About Employer Value Propositions](https://rallyrecruitmentmarketing.com/2020/09/truth-about-employer-value-propositions/): Why your Employer Value Proposition (EVP) should be repelling candidates with the harsh realities about your company, by Charlotte Marshall and Bryan Adams. - [Give & Get Employer Branding Book (download a free chapter!)](https://rallyrecruitmentmarketing.com/2021/03/give-and-get-employer-branding/): Learn this refreshing new approach to creating and activating your employer brand using the Give & Get Employer Branding Framework. Download a free chapter. - [5 Ways Companies Are Celebrating International Women’s Day 2021](https://rallyrecruitmentmarketing.com/2021/02/5-ways-companies-celebrating-international-womens-day-2021/): 5 creative examples of companies celebrating women's accomplishments and challenge inequality for International Women's Day 2021. - [Navigating the Shecession: Bringing Women Back to Work](https://rallyrecruitmentmarketing.com/2021/02/navigating-shecession-bringing-women-back-to-work/): Here's what employers can do to help women re-enter the workforce post-pandemic. - [The Business Case for Removing Gender Bias From Job Ads](https://rallyrecruitmentmarketing.com/2021/02/business-case-removing-gender-bias-from-job-ads/): New research about using gender-coded words in job advertising shows they negatively impact the diversity of qualified candidates and costs more. - [How Employers are Celebrating Black History Month](https://rallyrecruitmentmarketing.com/2021/02/how-employers-are-celebrating-black-history-month/): See how employers are celebrating Black History Month by showcasing stories, experiences and achievements of their Black employees, customers and communities. - [7 Types of Recruitment Marketing Content that Candidates Want to See](https://rallyrecruitmentmarketing.com/2020/08/recruitment-marketing-content-candidates-want/): Learn how to easily create the 7 types of recruitment marketing content that candidates expect, plus download our content library guide. - [How I Landed My Dream Recruitment Marketing Job at Hubspot](https://rallyrecruitmentmarketing.com/2021/01/dream-recruitment-marketing-job-hubspot/): Discover tips on how to land your dream role in recruitment marketing and employer branding. - [4 Proven Strategies to Localize Your Global EVP](https://rallyrecruitmentmarketing.com/2021/01/localize-your-global-evp-employee-value-proposition/): Learn how to create local employee stories that can support your global employer brand from the recruitment marketing team at Philips. - [Results of our 2019 Recruitment Marketing Job and Salary Survey](https://rallyrecruitmentmarketing.com/2019/07/2019-recruitment-marketing-job-and-salary-survey-results/): Get salary data, job responsibilities, experience requirements and key insights about the growing number of professionals in Recruitment Marketing - [Candidate Nurture for $0 Budget: How Talbots Did It](https://rallyrecruitmentmarketing.com/2020/10/0-budget-candidate-nurture/): How Talbots created a candidate nurture strategy with a $0 budget and generated 199 hires in just one year. - [5 Tips to Grow Your Candidate Nurture Email Strategy](https://rallyrecruitmentmarketing.com/2018/03/email-candidate-nurture/): If you’re looking to implement or improve your own candidate nurture email strategy, here are some takeaways that we’ve learned over the past year... - [4 Social Media Tips From the 2020 Rally Award Winners](https://rallyrecruitmentmarketing.com/2020/12/social-media-tips-from-2020-rally-award-winners/): Learn 4 social media tips that can elevate your strategy, based on insights we learned from the winners of the 2020 Rally Awards. - [Top 10 Recruitment Marketing Blog Posts of 2020](https://rallyrecruitmentmarketing.com/2020/12/top-10-recruitment-marketing-blog-posts-of-2020/): The top posts from 2020 provide resources and strategies to help you navigate virtual candidate experiences and digital recruiting tactics. - [Recruitment Marketers Prepare for Growth in 2021](https://rallyrecruitmentmarketing.com/2020/12/recruitment-marketers-prepare-for-growth-in-2021/): Get the results of our exclusive poll from our RallyFwd Virtual Conference on Dec. 2, 2020, to find out how recruitment marketers fared in 2020 and hear their outlook for 2021. - [How to Use Instagram to Attract & Engage Campus Talent](https://rallyrecruitmentmarketing.com/2020/12/how-to-use-instagram-to-attract-and-engage-campus-talent/): BMO has successfully utilized Instagram as a talent attraction tool for campus and entry-level recruiting. Learn more about BMO's approach to Instagram. - [5 Things We Learned at RallyFwd to Reinvent Recruiting](https://rallyrecruitmentmarketing.com/2020/12/5-things-we-learned-at-rallyfwd-to-reinvent-recruiting/): While RallyFwd has always been a virtual conference, this year was different. In 2020, many of us moved to completely remote workplaces and virtual candidate experiences almost overnight. That meant a lot of change for us, both professionally and personally. We were pushed into digital transformation, and there’s no going back. Now, at the end - [How to Win Executive Support to Drive Your Ideas Forward](https://rallyrecruitmentmarketing.com/2020/11/win-executive-support/): Executive career coach May Busch shares 3 tips for winning support from key stakeholders to propel your bold ideas forward. - [Expert Q&A: How to Capture Remote Employee Stories](https://rallyrecruitmentmarketing.com/2020/11/capture-remote-employee-stories/): Learn more about telling more authentic employee stories that are organically created and less heavily produced from talent acquisition leaders. - [3 Strategies to Recruit the Work Anywhere Workforce](https://rallyrecruitmentmarketing.com/2020/11/work-anywhere-workforce-recruiting-strategies/): To compete in hiring the Work Anywhere Workforce, employers need to shift their Recruitment Marketing strategy and invest in technologies and programs. - [HR Tech to Elevate Your Virtual Candidate Experience](https://rallyrecruitmentmarketing.com/2020/11/elevate-virtual-candidate-experience-tech/): Learn about rapidly scaling hiring and the specific HR tech tools that have helped improve recruiting processes during this chaotic and highly-competitive. - [Why Programmatic Job Advertising Saved Our Recruiting Budget](https://rallyrecruitmentmarketing.com/2020/10/programmatic-job-advertising-recruiting-budget/): If you had to pivot your recruitment strategy this year to attract remote workers, but you didn't also shift your job advertising strategy, you might be experiencing too many of the wrong applications and rising recruiting costs. Trish Robb with HGS shares how changing to programmatic job advertising has made a big impact on their ability to recruit faster and to control recruiting costs, during a time when they've needed it most. - [Coronavirus: Should Your Recruitment Marketing Change in a Crisis?](https://rallyrecruitmentmarketing.com/2020/03/recruitment-marketing-changes-during-coronavirus/): What is the right approach to recruiting and marketing during COVID-19? Rally Founder Lori Sylvia sparks an important discussion. - [Call for Entries in the 2021 Rally Awards](https://rallyrecruitmentmarketing.com/2020/11/2021-rally-awards-call-for-entry/): Recognize your excellence in recruitment marketing and employer branding by entering your work in the industry's most coveted awards competition. - [Text Recruiting: One of Your Best Tools for Improving the Candidate Experience](https://rallyrecruitmentmarketing.com/2019/05/text-recruiting-one-of-your-best-tools-for-improving-the-candidate-experience/): Put texting to the test to craft effective messages that make your recruitment efforts go even further. - [Build Your TA Tech Stack to Increase Diversity](https://rallyrecruitmentmarketing.com/2020/10/talent-acquisition-tech-stack-increase-diversity/): Your talent acquisition technology stack can be a key factor in increasing diversity at your organization. SteFan PremDas from Postmates explains how. - [4 Expert Takes on Employer Branding for Executive Recruiting](https://rallyrecruitmentmarketing.com/2020/10/employer-branding-for-executive-recruiting/): Here are 4 expert takes on how you can use employer branding in executive recruiting - a specialized recruitment search for senior-level leadership roles. - [3 Steps to Create a Digital Job Advertising Strategy](https://rallyrecruitmentmarketing.com/2020/10/create-digital-job-advertising-strategy/): Learn 3 steps to getting started with your job advertising efforts from our recent virtual bootcamp with experts from Appcast and Covance. - [Why the Work Anywhere Workforce Has Changed Recruiting For Good](https://rallyrecruitmentmarketing.com/2020/10/work-anywhere-workforce-changed-recruiting/): What is the Work Anywhere Workforce? Learn more about important changes and industry shifts that will impact your talent strategy. - [Our Opportunity to Reinvent Recruiting and Our Careers at RallyFwd](https://rallyrecruitmentmarketing.com/2020/10/reinvent-recruiting-at-rallyfwd/): In this time of challenge and uncertainty, you have a huge opportunity to reinvent recruiting, as well as reimagine your career. Here's how. - [Congratulations to Our Rally Awards 2020 Winners](https://rallyrecruitmentmarketing.com/2020/04/rally-awards-2020-winners/): Meet this year's winners of the 2020 Rally® Awards featuring the brightest minds in the Recruitment Marketing space across 13 categories. - [7 Actions Employers Must Take Now for Racial Equality](https://rallyrecruitmentmarketing.com/2020/06/actions-employers-must-take-now-for-racial-equality/): Supporting Black Lives Matter is more than a pledge — it's also about action. Here's how to drive change, promote diversity and embrace inclusion at work. - [4 Tips to Succeed in Your Recruitment Marketing Career](https://rallyrecruitmentmarketing.com/2020/09/succeed-recruitment-marketing-career/): Georgia Smith from Delta Airlines shares 4 tips to succeed as a Recruitment Marketing professional. - [How to Build a Talent Community on LinkedIn](https://rallyrecruitmentmarketing.com/2020/09/linkedin-talent-community/): Learn more about building an engaged talent community on LinkedIn to boost your campus recruiting strategy. - [Using Employee Wellness Programs to Attract Talent](https://rallyrecruitmentmarketing.com/2020/09/employee-wellness-programs/): Here's how to use your employee wellness programs in your Recruitment Marketing strategy to attract today's candidates. - [5 Virtual Recruiting Event Ideas to Attract and Engage Candidates](https://rallyrecruitmentmarketing.com/2020/09/virtual-recruiting-event-ideas/): You don't have to give up your recruiting events strategy. See 5 virtual recruiting event ideas you can use now to attract, nurture and retain talent. - [9 Recruitment Automation Tools When Applications Surge](https://rallyrecruitmentmarketing.com/2020/09/recruitment-automation-tools/): Manage the influx of job applicants with these 9 recruitment automation tools, and give your candidate experience a boost too. - [The Surprising Way to Increase Careers Site Traffic](https://rallyrecruitmentmarketing.com/2020/08/increase-careers-site-traffic-with-a-careers-blog/): Increase your careers site traffic with a careers blog that can be found by job-searching candidates through an organic SEO strategy - [Why You Need A Candidate Journey Map (+Template)](https://rallyrecruitmentmarketing.com/2018/09/candidate-journey-map/): What is a candidate journey map and why should you use one for Recruitment Marketing? Find out all you need to know and download our free template to get started! - [Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?](https://rallyrecruitmentmarketing.com/2019/01/soft-marketing-for-recruitment-marketers-what-is-it-and-whats-the-roi/): In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really - [Attract More Applicants With Personalized Landing Pages](https://rallyrecruitmentmarketing.com/2018/03/attract-more-applicants-with-personalized-landing-pages/): Landing pages can be an effective part of your company's candidate journey. Here's how to create landing pages that convert visitors to applicants... - [7 Copywriting Lessons From the World’s Top Employer Brands](https://rallyrecruitmentmarketing.com/2019/02/7-copywriting-lessons-from-top-employer-brands/): Find out how to write compelling and effective copy that will make the difference between someone noticing your content vs. scrolling on by. - [How to Align Recruitment Marketing to Your Diversity and Inclusion Objectives](https://rallyrecruitmentmarketing.com/2018/04/how-to-align-recruitment-marketing-to-your-diversity-and-inclusion-objectives/): With Diversity and Inclusion a key priority for talent acquisition leaders and CHROs, how well are you aligning your Recruitment Marketing strategy to achieving these important corporate objectives? In Recruitment Marketing, we’re always on the look-out for ways to prove our value. One way we can demonstrate the value of our strategy (and our value - [Tips for Tackling a Careers Site Revamp Project](https://rallyrecruitmentmarketing.com/2018/09/tips-for-tackling-a-careers-site-revamp-project/): Experienced practitioners share the steps they took and the lessons they learned while updating their sites to provide a more user-friendly candidate experience. - [Top 10 Recruitment Marketing Blogs of 2018](https://rallyrecruitmentmarketing.com/2018/12/top-10-recruitment-marketing-blogs-of-2018/): In 2018, we created a ton of Recruitment Marketing content. Today, we’re rounding up some of our most popular blog posts as determined by YOU, the Rally community. - [4 Actionable Takeaways from the Rally Content Workshop](https://rallyrecruitmentmarketing.com/2018/09/4-actionable-takeaways-from-the-rally-content-workshop/): Find out what 4 things attendees learned about Content Marketing for Recruiting at the first ever Rally Recruitment Marketing Content Workshop in Washington, DC. - [5 Candidate Experience Mistakes You’re Making at Recruiting Events – and How to Fix Them!](https://rallyrecruitmentmarketing.com/2018/11/5-candidate-experience-mistakes-youre-making-at-recruiting-events-and-how-to-fix-them/): Avoid these top candidate experience mistakes made at recruiting events to improve your candidate experience... - [4 Steps to Emotive Copywriting in Recruitment Marketing](https://rallyrecruitmentmarketing.com/2019/12/emotive-copywriting-in-recruitment-marketing/): Learn the art of emotive copywriting to tap into candidates' emotions to attract them to the job opportunities at your company. - [How New Home Star Builds Remarkable Candidate Persona Campaigns](https://rallyrecruitmentmarketing.com/2018/10/how-new-home-star-builds-remarkable-candidate-persona-campaigns/): Learn how to define your Candidate Personas and create Recruitment Marketing campaigns geared towards them. - [Top 10 Takeaways from RallyFwd™ for Recruitment Marketers and Employer Branding Leaders](https://rallyrecruitmentmarketing.com/2018/05/top-10-takeaways-from-rallyfwd-for-recruitment-marketers-and-employer-branding-leaders/): Find out what the best organizations learned at RallyFwd to boost their Recruitment Marketing and hiring strategies in 2018 and beyond. - [Solve These 7 Tough Social Media Ad Challenges](https://rallyrecruitmentmarketing.com/2020/08/paid-social-media-advertising-challenges/): Social media advertising can be challenging for even the most seasoned recruitment marketers. Learn 7 strategies for overcoming the challenges. - [How to Improve Your D&I Hiring With “Hidden” Talent](https://rallyrecruitmentmarketing.com/2020/08/hiring-hidden-talent-to-improve-diversity/): Hiring "hidden" talent can be an important strategy for employers to increase diversity and inclusion. Learn where to find "hidden" talent. - [An Expert Methodology for Defining (or Refining!) Your EVP](https://rallyrecruitmentmarketing.com/2020/05/methodology-for-defining-your-evp/): Learn how to define an employee value proposition (EVP) to build out your employer brand and understand who you are as an organization. - [How to Create Candidate Persona Maps (Template Included!)](https://rallyrecruitmentmarketing.com/2018/06/how-to-create-candidate-persona-maps-template-included/): Learn how to create a candididate persona map to help you attract and recruit the right people to your company. Templates included! - [Your Guide to Creating Candidate Personas (Template and Example!)](https://rallyrecruitmentmarketing.com/2019/05/your-guide-to-creating-candidate-personas/): Learn why candidate personas are important for today's Recruitment Marketing and use our template to create your own candidate persona profiles. - [Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging](https://rallyrecruitmentmarketing.com/2020/08/diversity-inclusion-belonging-recruitment-marketing-campaigns/): Great example of how one employer showcased their company culture of diversity, inclusion and belonging to boost their recruiting strategy. - [5 Creative Instagram Careers Accounts to Check Out](https://rallyrecruitmentmarketing.com/2019/02/5-creative-instagram-careers-accounts-to-check-out/): See five employers that know how to use Instagram for Recruitment Marketing, talent attraction and employee engagement - [Creating An Employee Value Proposition: A 5 Phase Guide (+Example Plan)](https://rallyrecruitmentmarketing.com/2018/09/a-5-phase-guide-to-uncover-your-evp/): Use the insights and project plan by Recruitment Marketing leader Charlotte Jones to build out your organization's employee value proposition (EVP). - [Managing the Candidate Experience During the COVID-19 Crisis](https://rallyrecruitmentmarketing.com/2020/03/managing-the-candidate-experience-during-covid-19/): During the COVID-19 crisis, here's how recruiting teams can manage the candidate experience through communication, empathy and transparency. - [How to Create a Virtual Interview Guide for Remote Hiring](https://rallyrecruitmentmarketing.com/2020/05/virtual-interview-guide-for-remote-hiring/): Companies switching to a 100% virtual candidate experience need a Virtual Interview Guide in their toolbox. Here's how to create one for your organization. - [7 Virtual Interview Guide Examples from Top Employers](https://rallyrecruitmentmarketing.com/2020/07/virtual-interview-guide-for-employers/): Your remote hiring process can be bolstered with a virtual interview guide that helps candidates prepare. See 7 examples from top employers. - [How to Host Virtual Career Fairs on Facebook](https://rallyrecruitmentmarketing.com/2018/05/how-to-host-virtual-career-fairs-on-facebook/): Facebook can be a platform that’s often underestimated for recruiting. Find out how the Dignity Health Talent Strategy team uses Facebook to conduct virtual career fairs and make hires for tough-to-fill roles. - [13 Activities to Engage Remote Employees Today](https://rallyrecruitmentmarketing.com/2020/07/activities-to-engage-remote-employees-today/): Remote work is here to stay. Get 13 creative ideas to keep remote employees engaged. - [How to Create a Virtual Internship Experience to Remember](https://rallyrecruitmentmarketing.com/2020/07/virtual-internship-experience/): Employers are turning to virtual internships to fill the recruiting pipeline with fresh talent. Learn how Cisco created the ideal virtual internship experience. - [How to Reimagine Your Entry Level Recruiting Content](https://rallyrecruitmentmarketing.com/2020/07/entry-level-recruiting-content/): The implementation of personalized messaging and interactive video content everywhere has changed aspects of the recruitment lifecycle. Firms, like PwC, have shifted in response. - [5 Recruitment Marketing Projects to Tackle This Summer](https://rallyrecruitmentmarketing.com/2020/06/summer-recruitment-marketing-projects/): 5 summer projects to build your Recruitment Marketing skills and your resume, and move your talent acquisition strategy forward. - [7 Exemplary Approaches to Pride Content](https://rallyrecruitmentmarketing.com/2020/07/pride-content-examples/): Learn how to leverage your Pride Month content throughout the year in your Recruitment Marketing plan through these 7 smart examples. - [The Impact of COVID-19 on Recruiting Benchmarks](https://rallyrecruitmentmarketing.com/2020/07/covid19-impact-on-recruiting-benchmarks/): Recruiting costs are skyrocketing, despite record unemployment. Here's what you can do to hire right now. Includes latest recruiting benchmark data. - [How First Solar Energized their Recruitment Marketing Content](https://rallyrecruitmentmarketing.com/2020/07/first-solar-recruitment-marketing-content/): Learn 5 ways to refresh your Recruitment Marketing content in response to COVID-19, from the team at First Solar. - [16 Employer Branding Statistics We Learned at RallyFwd](https://rallyrecruitmentmarketing.com/2020/05/16-employer-branding-statistics/): Get RallyFwd polling results about employer branding and Recruitment Marketing during the COVID-19 crisis and see how it aligns with your experiences. - [Survey: Paid Social Media Advertising in Recruitment](https://rallyrecruitmentmarketing.com/2020/06/survey-paid-social-media-advertising-in-recruitment/): Find out if employers are using paid social media ads in their recruitment strategy. - [How to Streamline Your Application Process to Improve Your Candidate Experience](https://rallyrecruitmentmarketing.com/2019/07/how-to-streamline-your-application-process-to-improve-your-candidate-experience/): The application process can create many points of frustration for candidates. Here's how two companies created a seamless experience for job seekers. - [What Makes the Cisco Employer Brand Team So Successful?](https://rallyrecruitmentmarketing.com/2020/07/cisco-employer-brand-team/): Carmen Collins from the employer brand team at Cisco shares pro tips and smart ideas to incorporate into your own employer brand strategy. - [3 Ways for Employer Brands to Stay Agile](https://rallyrecruitmentmarketing.com/2020/06/agile-employer-brand/): Kathryn Minshew from The Muse shares trends and predictions for how recruiting and employer branding are evolving, and how you can stay agile. - [Q&A With 2020 Recruitment Marketing Rising Star Dani Kaufman](https://rallyrecruitmentmarketing.com/2020/06/recruitment-marketing-rising-star-dani-kaufman/): Dani Kaufman, the 2020 Rally® Awards Recruitment Marketing Rising Star, shares her career journey from recruiting to recruitment marketing at PetSmart. - [6 Resourceful Ways to Use Text Recruiting Now](https://rallyrecruitmentmarketing.com/2020/06/resourceful-ways-to-use-text-recruiting/): Learn 6 resourceful ways that employers are using text recruiting software to keep talent informed and engaged. - [What Are Candidates Asking Recruiting Chatbots During Coronavirus?](https://rallyrecruitmentmarketing.com/2020/06/using-recruiting-chatbots-during-coronavirus/): Hear what questions candidates and employees are asking recruiting chatbots during the coronavirus, and learn how you can be ready with answers. - [Q&A: Create Recruitment Marketing Content that Lasts](https://rallyrecruitmentmarketing.com/2020/06/create-recruitment-marketing-content-that-lasts-questions/): Expert recruiters answer questions about how to create a library of recruitment marketing content that will stand the test of time. - [4 Ways to Improve Your Job Advertising Strategy](https://rallyrecruitmentmarketing.com/2019/01/4-ways-to-improve-your-job-advertising-strategy/): If you don’t have a strong strategy in place for advertising your jobs and opportunities to candidates, then they won’t be able to find you. Here are 4 ways to develop your... - [Q&A with 2020 Recruitment Marketer of the Year Chloé Rada](https://rallyrecruitmentmarketing.com/2020/05/recruitment-marketer-of-the-year-chloe-rada/): Chloé Rada, the 2020 Rally Awards Recruitment Marketer of the Year, shares her best career tips and the importance of innovation. - [7 Career Lessons from Employer Brand Mentors at RallyFwd](https://rallyrecruitmentmarketing.com/2020/05/career-lessons-from-employer-brand-mentors-at-rallyfwd/): Learn from our RallyFwd speakers and mentors on reaching your Recruitment Marketing and Talent Acquisition career goals while navigating the COVID-19 crisis. - [[Slideshow] Rally Community Photos & Messages of Encouragement](https://rallyrecruitmentmarketing.com/2020/05/rally-community-messages-of-encouragement/): Thanks to everyone in the Rally community for sending in your selfies and messages of hope and encouragement during this time. We shared these photos during our recent RallyFwd Virtual Conference on May 6, 2020. These images brought smiles to our faces and warmth to our hearts, so we wanted to share the slideshow with - [3 Ways to be More Strategic with Job Postings](https://rallyrecruitmentmarketing.com/2020/05/strategic-job-postings/): Learn how programmatic job postings can help you use data to recruit smarter, faster and cheaper. - [Why Employer Branding is the Right Career, Right Now](https://rallyrecruitmentmarketing.com/2020/03/employer-branding-career/): Hear how one social media marketer landed her dream job in employer branding. - [5 Tips for Building a Better Partnership With Marketing](https://rallyrecruitmentmarketing.com/2020/04/building-a-better-partnership-with-marketing/): Learn how Nestlé has built a strong partnership between Marketing and Recruitment Marketing and get tips for breaking these silos at your organization. - [4 Ways Your People Skills Are Valuable Right Now](https://rallyrecruitmentmarketing.com/2020/03/ways-people-skills-are-valuable-right-now/): Your people skills are highly valuable right now. Here's what you can do to help your colleagues, company, and employer brand to adjust to the new normal. - [4 Tips to Excel as an Employer Brand Professional](https://rallyrecruitmentmarketing.com/2020/02/excel-as-an-employer-brand-professional/): Are you thinking about a career in employer branding or looking to evolve your marketing skill set as a recruiter? Here's how. - [How to Partner with Marketing to Achieve Your Recruitment Marketing Goals](https://rallyrecruitmentmarketing.com/2020/02/marketing-partnership-with-recruitment-marketing/): Take your Recruitment Marketing goals to the next level by partnering with your company's Marketing team. Here are four actionable steps to make it happen. - [9 Fixable Mistakes When Creating an Employee Value Proposition](https://rallyrecruitmentmarketing.com/2020/01/employee-value-proposition-fixable-mistakes/): If you made some mistakes when creating your employee value proposition, don't worry, there's nothing you can't fix. Here's how to get your EVP on target. - [How to Build an Employer Brand KPI Dashboard (Template Included)](https://rallyrecruitmentmarketing.com/2020/04/build-an-employer-brand-kpi-dashboard/): Learn how pulling data into a dashboard can communicate the value of your team and grow your strategic value during an economic crisis. - [HR Tech Vendors Offering Discounts to Support Employers](https://rallyrecruitmentmarketing.com/2020/04/hr-tech-discounts-to-support-employers/): Here's a list of HR tech vendors and Recruitment Marketing agencies offering free or discounted services to support employers during COVID-19. - [8 Companies Sharing Excellent Content from their Frontline Workers](https://rallyrecruitmentmarketing.com/2020/04/excellent-content-from-frontline-workers/): Get inspired by these excellent examples of companies creating content with heart and substance that show how their organization is responding during COVID-19. - [Expert Advice: How to Create Recruitment Marketing Content During Coronavirus](https://rallyrecruitmentmarketing.com/2020/03/how-to-create-recruitment-marketing-content-during-coronavirus/): Now is a critical time to rethink your Recruitment Marketing content. Here's how to create a new plan for attracting and engaging talent amid coronavirus. - [How Employer Branding Can Help Manage Risk During a Crisis](https://rallyrecruitmentmarketing.com/2020/05/employer-branding-manage-risk-during-crisis/): Managing your company's brand reputation in a crisis requires a mindset shift from candidate experience to a good people experience. Here's how to get started. - [Survey Results: COVID-19 Impact on Hiring](https://rallyrecruitmentmarketing.com/2020/04/covid-19-hiring-survey/): Gain more clarity about the impact COVID-19 is having on Recruitment Marketing with insights from The Talent Board and Talent Acquisition Specialists. - [What Will Matter to Candidates in a Post-COVID World](https://rallyrecruitmentmarketing.com/2020/04/what-candidates-want-post-covid/): COVID-19 is rapidly changing the candidate experience and expectations. Here's what will matter to your employer brand as we recover from this crisis. - [3 Steps to Building an Employer Brand Team for Growth](https://rallyrecruitmentmarketing.com/2020/04/build-an-employer-brand-team-for-growth/): Learn how to use a strategic growth mindset to build your employer branding team and lay the groundwork for future success. - [21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)](https://rallyrecruitmentmarketing.com/2020/05/21-ways-to-lead-with-employer-brand/): RallyFwd Virtual Conference speakers share their key strategies for leading with Recruitment Marketing and Employer Branding. - [6 Candidate Experience Statistics We Learned from RallyFwd Attendees](https://rallyrecruitmentmarketing.com/2019/12/candidate-experience-statistics-from-rallyfwd/): Get new polling results and data insights about candidate experience, and see if you share the same talent acquisition challenges at your company. - [Create a Recruitment Marketing Communications Plan (Template Included)](https://rallyrecruitmentmarketing.com/2020/04/strategic-communications-plan/): Ready to amplify your employer brand? Learn how to strategize your communications plan to enhance your Recruitment Marketing efforts. - [Resources for High-Volume Recruiting](https://rallyrecruitmentmarketing.com/2020/03/resources-for-high-volume-recruiting/): Here's a list of resources from the Rally community on high-volume recruiting that can help you scale up hiring. - [Employer Branding for Women in Technology Q&A](https://rallyrecruitmentmarketing.com/2020/01/employer-branding-for-women-in-technology/): The team at VMware Carbon Black shares more of their insights on creating an employer branding campaign to recruit women in technology jobs. - [5 Ways PR Can Advance Your Employer Brand](https://rallyrecruitmentmarketing.com/2020/02/pr-can-advance-employer-brand/): Is Public Relations part of your overall Recruitment Marketing strategy? Here's how to use PR to advance your employer brand and win big. - [5 Steps to a Better Recruitment Marketing Content Calendar](https://rallyrecruitmentmarketing.com/2020/02/recruitment-marketing-content-calendar/): Are you looking to create captivating Recruitment Marketing content that attracts talent? Get expert tips on creating a content calendar for success. - [7 Digital Marketing Recruiting Tactics to Increase Your Conversions](https://rallyrecruitmentmarketing.com/2020/02/digital-marketing-recruiting-tactics-increase-conversions/): Learn how to use digital marketing tactics to improve your recruiting strategy and spark more candidates to take action and apply for jobs. - [3 Concrete Ways Recruitment Marketers Can Improve the Job Application Process](https://rallyrecruitmentmarketing.com/2020/02/recruitment-marketers-can-improve-job-application-process/): Learn how recruitment marketers can streamline the job application process and improve the candidate experience. - [3 Storytelling Tips to Boost Your Social Content](https://rallyrecruitmentmarketing.com/2020/02/storytelling-tips-for-social-content/): Learn how to create employee stories that grab candidates' attention while communicating your key messages through social media. - [7 Steps to Programmatic Employer Brand Advertising](https://rallyrecruitmentmarketing.com/2020/02/programmatic-employer-brand-advertising/): Learn how to effectively use programmatic advertising to market your employer brand. Hear how programmatic ads works and see examples from AstraZeneca. - [[Slides] Digital Marketing Strategies for Recruiting](https://rallyrecruitmentmarketing.com/2020/02/slides-digital-marketing-strategies-for-recruiting/): Learn what digital marketing strategies, tactics and tools work to attract and recruit talent. Featuring best practices from Covance and CDW. - [3 Ideas to Turn Declined Candidates into Fans](https://rallyrecruitmentmarketing.com/2020/01/turn-declined-candidates-into-fans/): A bad candidate experience is bad for business. Here's how to turn declined candidates into raving fans for your company. - [Why Employee Experience Matters to Recruitment Marketing](https://rallyrecruitmentmarketing.com/2020/01/why-employee-experience-matters-to-recruitment-marketing/): Here's how to focus first on creating a great employee experience to fuel your Recruitment Marketing strategy. - [Is Your Talent Welcome Experience a Blind Spot?](https://rallyrecruitmentmarketing.com/2020/01/talent-welcome-experience/): When candidates first contact you, here's how to welcome them to your employer brand and set up a long-term relationship that will give your recruiting strategy an advantage. - [RallyFwd™ Recap: 5 Ways to Create a Future-Forward Candidate Experience](https://rallyrecruitmentmarketing.com/2019/12/provide-future-forward-candidate-experience/): Learn innovative candidate experience strategies, tactics and perspectives from the RallyFwd speakers, so that you can make candidate experience a differentiator for your organization in 2020 and beyond. - [3 Tips to Create Authentic Recruitment Marketing Videos Yourself](https://rallyrecruitmentmarketing.com/2020/01/3-tips-to-create-authentic-recruitment-marketing-videos-yourself/): You can't do recruitment marketing today without using video to tell your employer brand story. Here are DIY tips to create video content yourself to recruit talent. - [4 Ways to Use Customer Reviews in Recruiting](https://rallyrecruitmentmarketing.com/2020/01/4-ways-to-use-customer-reviews-in-recruiting/): Product reviews can be just as influential as employer reviews. Learn how to use customer reviews in your recruiting strategy. - [Changing Careers from Recruiting to Recruitment Marketing](https://rallyrecruitmentmarketing.com/2020/01/changing-careers-from-recruiting-to-recruitment-marketing/): Hear how one recruiter made a successful career change to a full-time role in recruitment marketing and employer branding, and how you can too - [Rethink Your Recruitment Marketing Content Strategy for 2020](https://rallyrecruitmentmarketing.com/2020/01/recruitment-marketing-content-strategy-for-2020/): Here's how to create an integrated recruitment marketing content strategy for 2020 to break through the digital noise to attract talent. - [The 4 Best Questions to Get Great Employee Stories](https://rallyrecruitmentmarketing.com/2018/01/the-4-best-questions-to-get-great-employee-stories/): Getting great employee stories for your career site starts with planning your interview questions. How you get employees talking is the most important factor to creating great Recruitment Marketing content that will make your employer brand memorable and attract the right candidates. To learn best practices for capturing compelling employee stories, I spoke with Lauryn - [7 Tactics to Include in Your 2020 Recruitment Marketing Budget ](https://rallyrecruitmentmarketing.com/2019/12/recruitment-marketing-budget-tactics-for-2020/): Learn the seven must-have tactics to include in your 2020 Recruitment Marketing Budget to achieve your hiring goals. - [RallyFwd: See the Future of Candidate Experience](https://rallyrecruitmentmarketing.com/2019/09/rallyfwd-future-of-candidate-experience/): Dec. 4, 2019 - Learn about the latest candidate experience strategies and technologies. Register today. - [The Business Impact of a Poor Candidate Experience, and What You Can Do About It](https://rallyrecruitmentmarketing.com/2019/11/business-impact-of-poor-candidate-experience/): Like it or not, the candidate experience you provide plays a major role in the success of your organization’s recruiting function. The quality of your candidate experience influences whether a candidate will decide to apply to your organization or accept an offer at the end of your process. It will also impact whether candidates recommend - [5 Truths About the Future of Candidate Experience](https://rallyrecruitmentmarketing.com/2019/11/5-truths-about-the-future-of-candidate-experience/): The candidate experience in 2020 and beyond will require a renewed commitment to communications, a focus on moments that matter, company alignment and courage. - [Beyond Content: Elevate Recruitment Marketing with an Integrated Talent Architecture](https://rallyrecruitmentmarketing.com/2019/11/integrated-talent-architecture/): Driving an aggressive recruitment marketing and brand strategy for talent is vital for high growth, high scale organizations. Competition is infamously tight in today’s job market; in order to attract top talent, you must differentiate what is uniquely valuable about working for your company through content tailor-made to address your talent pools. That is why - [An Easy Solution to Closing the Black Hole in Candidate Experience](https://rallyrecruitmentmarketing.com/2019/11/solution-to-closing-the-black-hole-in-candidate-experience/): We’ve all been through it before as candidates: you had a great job interview with a company, you feel like you connected with the hiring team and answered everything well, and you wait to hear next steps, but instead you hear nothing from the employer – so you wait and you wait some more. As - [5 Candidate Experience Boosting Technologies Here to Stay](https://rallyrecruitmentmarketing.com/2019/11/5-candidate-experience-boosting-technologies-here-to-stay/): AI, machine learning, automation... learn why these new recruiting technologies are changing the future of candidate experience. - [Top Strategies for Reaching Veteran Candidates](https://rallyrecruitmentmarketing.com/2019/10/top-strategies-for-reaching-veteran-candidates/): The competition for veteran hiring is fierce, which means reaching these candidates on the right channels is crucial. Here's how you can get your company in front of veteran job seekers. - [What Counts with Candidates? Company Culture and Values](https://rallyrecruitmentmarketing.com/2019/10/what-counts-with-candidates-company-culture-and-values/): When searching for and considering new opportunities, what matters most for candidates is the company culture and mission. Here's how you can best communicate those factors. - [The Future of Recruitment Requires Believership](https://rallyrecruitmentmarketing.com/2019/10/the-future-of-recruitment-requires-believership/): Authenticity in your communications builds up belief, and that belief can drive your organization to success, says author Ryan Berman, Founder of Courageous - [8 Key Metrics for Measuring Your Recruiting Events](https://rallyrecruitmentmarketing.com/2019/10/8-key-metrics-for-measuring-your-recruiting-events/): Not sure how to best measure your recruiting events? Use this guide to discover your metrics and determine how successful your events are. - [Social Media Recruitment Strategies That Work](https://rallyrecruitmentmarketing.com/2019/10/social-media-recruitment-strategies/): Social media recruitment is becoming a more powerful tool for employers, Learn how you can leverage it as part of your strategy. - [Smart Ways to Beat the Pressure of Seasonal Hiring](https://rallyrecruitmentmarketing.com/2019/10/smart-ways-to-beat-the-pressure-of-seasonal-hiring/): See how leading employers are attracting, recruiting and onboarding seasonal employees with smart recruiting strategies. - [3 Tactics to Keep Candidates from Ghosting You](https://rallyrecruitmentmarketing.com/2019/10/3-tactics-to-keep-candidates-from-ghosting-you/): There are many reasons why candidates might stop responding to recruiting teams. Here's how you can prevent it from happening. - [Analyzing Competitors Can Fuel Your Recruitment Success](https://rallyrecruitmentmarketing.com/2019/09/analyzing-competitors-can-fuel-your-recruitment-success/): Is competitive analysis part of your Recruitment Marketing strategy? It can help you get ahead to attract top talent. - [4 Recruitment Marketing Strategies for Hiring Veterans](https://rallyrecruitmentmarketing.com/2019/09/4-recruitment-marketing-strategies-for-hiring-veterans/): See strategies employers use to attract and recruit veterans by showing them how they can apply their military training and experience to a fulfilling career at their companies - [Innovative Ways to Use Augmented Reality for Campus Recruiting](https://rallyrecruitmentmarketing.com/2019/09/innovative-ways-to-use-augmented-reality-for-campus-recruiting/): See how one company is staying on the cutting edge of technology to better capture candidate interest and boost engagement. - [Recruitment Marketing Analytics: What Data to Measure](https://rallyrecruitmentmarketing.com/2019/09/recruitment-marketing-analytics-what-data-to-measure/): Measure and track and report, oh my! Learn how you can effectively use your Recruitment Marketing analytics data to support your talent acquisition efforts. - [3 Ways You Can Use Video Job Descriptions](https://rallyrecruitmentmarketing.com/2019/08/3-ways-you-can-use-video-job-descriptions/): Videos are a key tool for engagement, and they produce excellent ROI. Learn how you can implement this top tool in your job descriptions. - [Fast and Easy: How Text Recruiting Enhances Candidate Communications](https://rallyrecruitmentmarketing.com/2019/07/fast-and-easy-how-text-recruiting-enhances-candidate-communications/): Candidates want quick and effective communications when searching for a job. Learn how text recruiting can provide that and improve their experience with your employer brand. - [Personalized Candidate Experience: Turn Job Seekers into Applicants](https://rallyrecruitmentmarketing.com/2019/08/personalized-candidate-experience-turn-job-seekers-into-applicants/): Make candidates feel like more than just a number with a personalization strategy that brings them back to your employer brand. - [How Smart Employers Market Remote Worker Training Programs](https://rallyrecruitmentmarketing.com/2019/06/marketing-remote-worker-training-programs/): Candidates interested in working remotely want to know how they'll be trained and supported. Here's how to let them know. - [Recruitment Marketing Platforms 101: What You Need to Know](https://rallyrecruitmentmarketing.com/2019/08/recruitment-marketing-platforms-101/): Learn what is a Recruitment Marketing Platform, the benefits of using an RMP and what to look for when deciding on an RMP for your team - [Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site](https://rallyrecruitmentmarketing.com/2019/08/heres-where-you-need-recruitment-marketing-content-outside-of-your-careers-site/): Learn 3 influential channels where your recruiting content can reach candidates and see smart examples from top employers - [Careers Site FAQs: How They Help Candidates — and You](https://rallyrecruitmentmarketing.com/2019/07/careers-site-faqs-how-they-help-candidates-and-you/): Here's how you can make your careers site as informative as possible so that candidates get the answers they need to become applicants. - [If You Want to Attract Remote Candidates, You’ve Got to Speak the Language](https://rallyrecruitmentmarketing.com/2019/07/if-you-want-to-attract-remote-candidates-youve-got-to-speak-the-language/): Does your content "speak remote?" Attracting talent to your flexible work opportunities means learning the language of remote. - [Optimizing Your Careers Site to Attract Healthcare Talent](https://rallyrecruitmentmarketing.com/2019/07/optimizing-your-careers-site-to-attract-healthcare-talent/): Learn how Sharp HealthCare captured the attention of top healthcare talent by making changes to their careers site and the content they provide to candidates. - [3 Examples of Successful Employee Referral Programs](https://rallyrecruitmentmarketing.com/2019/07/3-examples-of-successful-employee-referral-programs/): Learn how employee referral programs are a great source for finding candidates and see examples of these types of programs from top employers. - [Micro Talent Networks: Go Small to Go Big on Talent Engagement](https://rallyrecruitmentmarketing.com/2019/04/micro-talent-networks-go-small-to-go-big-on-talent-engagement/): Increase talent engagement by creating micro talent networks. Deloitte's Jill Shabelman presents this recruitment marketing strategy and results. - [11 Talent Engagement Takeaways from RallyFwd](https://rallyrecruitmentmarketing.com/2019/05/11-talent-engagement-takeaways-from-rallyfwd/): Check out some of the talent engagement tips and strategies we learned at our RallyFwd Virtual Conference. - [Engage Talent at Events by Creating a Consistent Candidate Experience](https://rallyrecruitmentmarketing.com/2019/04/engage-talent-at-events-by-creating-a-consistent-candidate-experience/): In-person events are still a crucial part of Recruitment Marketing strategy. Make the most of them by creating a consistent experience for talent. - [Why Team Content is One of Your Best Candidate Attraction Tools](https://rallyrecruitmentmarketing.com/2019/06/why-team-content-is-one-of-your-best-candidate-attraction-tools/): Your employees are some of your best storytellers. Here's how you can shine the spotlight on them to attract candidates. - [Compelling Content Examples for Each Stage of the Candidate Journey](https://rallyrecruitmentmarketing.com/2019/06/compelling-content-examples-for-each-stage-of-the-candidate-journey/): Want to know what kind of content you need to have at every stage of the candidate journey? See examples from leading employers. - [A Lesson on How the Candidate Experience is Tied to Business Revenue](https://rallyrecruitmentmarketing.com/2019/06/a-lesson-on-how-the-candidate-experience-is-tied-to-business-revenue/): Think the candidate experience isn't tied to business revenue? Think again! Learn how one company made the connection with candidate experience survey tools. - [Making Job Descriptions Part of Your Recruitment Marketing Plan](https://rallyrecruitmentmarketing.com/2019/06/making-job-descriptions-part-of-your-recruitment-marketing-plan/): Your job descriptions are just as important as your other Recruitment Marketing content. Learn how to develop effective descriptions that capture candidate interest. - [How Marketing Your Onboarding Process Attracts Talent](https://rallyrecruitmentmarketing.com/2019/06/how-marketing-your-onboarding-process-attracts-talent/): One of your most effective tools for attracting candidates is telling them about what happens after they've been hired. - [Old School Cool: Recruiting Events Still Work!](https://rallyrecruitmentmarketing.com/2019/04/old-school-cool-recruiting-events-still-work/): Learn how a blast from the past - recruiting events like open houses and information sessions - still play a crucial role in Employer Branding and Recruitment Marketing. - [Content Through Collaboration: How to Create Employee-Driven Brand Stories](https://rallyrecruitmentmarketing.com/2019/05/content-through-collaboration-how-to-create-employee-driven-brand-stories/): If you want to tell a successful employer brand story, then you've got to tap into your current employees. Learn how you can create and cultivate employee-led content. - [3 Real-World Examples of Repurposed Recruitment Marketing Content](https://rallyrecruitmentmarketing.com/2019/06/3-real-world-examples-of-repurposed-recruitment-marketing-content/): Take a look at why you should repurpose your Recruitment Marketing content and learn from examples of companies that have made repurposing part of their strategy. - [How Your Personal Brand Can Strengthen Your Employer Brand Efforts](https://rallyrecruitmentmarketing.com/2019/06/how-your-personal-brand-can-strengthen-your-employer-brand-efforts/): Learn how your personal brand as a Recruitment Marketing and employer branding practitioner can help bolster your company's branding strategies. - [5 Must-Have Formats for Telling Employee Stories](https://rallyrecruitmentmarketing.com/2019/05/5-must-have-formats-for-telling-employee-stories/): Learn what types of content will best help you tell your employee stories to attract candidates. - [EBrandCon Wrap-Up: Recruitment Marketing and Employer Branding Takeaways](https://rallyrecruitmentmarketing.com/2019/05/ebrandcon-wrapup-recruitment-marketing-and-employer-branding-takeaways/): Here's what a Rally newbie learned at the Employer Branding Strategies Conference and wants to share with you. - [Save Time and Publish More Recruitment Marketing Content: Here’s How](https://rallyrecruitmentmarketing.com/2018/09/save-time-and-publish-more-recruitment-marketing-content-heres-how/): Repurposing content is a classic content marketing approach that will help you stretch your reach and get more done in less time. Here's how to do it for Recruitment Marketing... - [How a Small Team Can Lead a Large-Scale EVP Activation Strategy](https://rallyrecruitmentmarketing.com/2019/04/how-a-small-team-can-lead-a-large-scale-evp-activation-strategy/): Launching a wide-scale EVP strategy doesn't require a large team. Learn how you can successfully activate your EVP even with a small team. - [Why We Must RallyFwd™ to Humanize the Candidate Experience](https://rallyrecruitmentmarketing.com/2018/02/why-we-must-rallyfwd-to-humanize-the-candidate-experience/): Candidates are demanding more communication and engagement. The latest Talent Board research shows that 46% of job seekers who have a negative candidate experience... - [RallyFwd™ Preview: Humanize Your Employer Brand](https://rallyrecruitmentmarketing.com/2018/04/rallyfwd-preview-humanize-your-employer-brand/): Here’s an inside look at another outstanding session we have planned for you at our upcoming RallyFwd™ - Let’s Humanize the Candidate Experience virtual conference on May 1, 2018. If you haven’t registered yet (it's free!), make sure to do so soon as May 1st is quickly approaching! Speaker: Colleen Finnegan, Manager of Employer Brand - [10 Things Your Competitors Will Learn at RallyFwd™](https://rallyrecruitmentmarketing.com/2018/04/10-things-your-competitors-will-learn-at-rallyfwd/): Find out what you'll learn at RallyFwd™ Let's Humanize the Candidate Experience on Tuesday, May 1 - our FREE virtual conference. Register at rallyfwd.com. - [RallyFwd™ Preview: How to Email Like a Marketer](https://rallyrecruitmentmarketing.com/2018/04/rallyfwd-preview-how-to-email-like-a-marketer/): Email receives better results than most noisy, oversaturated social media channels. Listen to our free panel recording at RallyFwd to find out how to knock it out of the park with email marketing campaigns for candidates. - [RallyFwd™ Preview: How a Transparent Candidate Experience Helps J&J Shine](https://rallyrecruitmentmarketing.com/2018/04/rallyfwd-preview-how-a-transparent-candidate-experience-helps-jj-shine/): Q&A with Trevor Higgs, Director of Candidate Experience at Johnson & Johnson, about his session at RallyFwd on May 1 and the new Shine Candidate Experience Platform. - [RallyFwd™ Preview: Create a Candidate Experience That Keeps Them Coming Back](https://rallyrecruitmentmarketing.com/2018/04/rallyfwd-preview-create-a-candidate-experience-that-keeps-them-coming-back/): One of the sessions we can’t wait to watch is Shari Conaway’s mainstage talk, “Showing Heart: When Candidates Are Your Customers.” Here’s the inside scoop on Shari and what she’ll be talking about next Tuesday at RallyFwd... - [RallyFwd™ Preview: Adapting Customer Experience Best Practices to the Candidate Experience](https://rallyrecruitmentmarketing.com/2018/04/rallyfwd-preview-adapting-customer-experience-best-practices-to-the-candidate-experience/): Learning about best practices in Customer Experience and then adjusting those best practices to a Talent Acquisition and Candidate Experience context is a way to breathe fresh ideas into our industry and advance the experiences we’re providing. - [Creating Content That Communicates Your Employer Value Proposition: RallyFwd Sneak Peek](https://rallyrecruitmentmarketing.com/2018/11/creating-content-that-communicates-your-employer-value-proposition-rallyfwd-sneak-peek/): Discover some top EVP tips from MedExpress' Recruitment Marketing Manager, Kelley Kaezyk. She'll share how to build out an EVP and activate a strong content strategy to get the message out to candidates. - [Building a Comprehensive Media Strategy to Get in Front of Candidates Today](https://rallyrecruitmentmarketing.com/2019/04/building-a-comprehensive-media-strategy-to-get-in-front-of-candidates-today/): Reach the right candidates on the right channels by creating a comprehensive Recruitment Marketing media strategy. - [How Wells Fargo Achieved Talent Engagement Through Recruiter Enablement](https://rallyrecruitmentmarketing.com/2019/04/how-wells-fargo-achieved-talent-engagement-through-recruiter-enablement/): Learn how Wells Fargo created a Job Seeker Resource Center that's valued by both candidates and recruiters. It's a lesson in recruiter enablement! - [Using a Team Value Proposition to Tell Better Employee Stories](https://rallyrecruitmentmarketing.com/2019/04/using-a-team-value-proposition-to-tell-better-employee-stories/): See how AstraZeneca created compelling team stories to tell their team value proposition (TVP). This strategy is the next level beyond employee stories and employer value proposition (EVP). - [Siloed No More: How Ecolab Converged Its Media Strategy](https://rallyrecruitmentmarketing.com/2019/03/siloed-no-more-how-ecolab-converged-its-media-strategy/): Learn how Ecolab is converging their employer branding and job advertising strategies to improve talent attraction. See 4 recruitment marketing content examples. - [Using a Humanized Approach for Employee Stories to Engage Talent](https://rallyrecruitmentmarketing.com/2019/03/using-a-humanized-approach-for-employee-stories-to-engage-talent/): Learn how Accolade used its employee stories to engage talent and bring a more humanized factor to its content. - [How Diversity Drives Talent Engagement at T-Mobile](https://rallyrecruitmentmarketing.com/2019/03/talent-engagement-diversity-womens-history-month-tmobile/): Learn how T-Mobile created a diverse social media campaign for Women's History Month that boosted talent engagement. - [5 Expert Ways to Share Your Team’s Culture With Candidates](https://rallyrecruitmentmarketing.com/2019/03/5-expert-ways-to-share-your-teams-culture-with-candidates/): Lauryn Sargent from Stories Inc. shares how to package up your Team Value Proposition to attract candidates and answer FAQs. The most important... - [Refresh Your Careers Blog: 7 Examples to Inspire You](https://rallyrecruitmentmarketing.com/2019/03/refresh-your-careers-blog-7-examples-to-inspire-you/): Here are a few ideas of organizations creating content beyond the typical “meet our people” profiles that might inspire you to breathe some fresh life into your blog content strategy. - [3 Trends in Employer Branding and Job Advertising Strategy](https://rallyrecruitmentmarketing.com/2019/03/3-trends-in-employer-branding-and-job-advertising-strategy/): More and more leading practitioners are starting to combine their employer brand and job advertising approach to see better overall results. Here are the top 3... - [Recruitment Marketing for People with Disabilities: What You Need to Know](https://rallyrecruitmentmarketing.com/2019/03/recruitment-marketing-for-people-with-disabilities/): With unemployment rates at an all-time low in the U.S., we need to be highly strategic to attract talent to our organizations. One approach is to target an often-ignored segment of the U.S. talent pool: disabled candidates. Here's how... - [Meet the RallyRM Mentors](https://rallyrecruitmentmarketing.com/2017/08/meet-the-rallyrm-mentors/): Meet the mentors of the Rally Recruitment Marketing community. They provide expert advice on recruitment marketing, employer branding and social recruiting. - [Employee Casting Calls: How to Build a Video Library in One Day](https://rallyrecruitmentmarketing.com/2019/02/employee-casting-calls-how-to-build-a-video-library-in-one-day/): Find out how the UMB team created a proven method for building a video library in only one day — with up to 15 short videos! - [3 Ways Top Recruiting Teams Use Chatbots](https://rallyrecruitmentmarketing.com/2019/02/3-ways-recruiting-teams-use-chatbots/): Recruiting chatbots can collect leads for you, convince outstanding candidates to actually apply and.... - [Webinar Q&A: The Rules of Talent Attraction](https://rallyrecruitmentmarketing.com/2019/03/talent-attraction-webinar-questions-answers/): Expert recruiters answer 20 questions about how to attract talent without a well-known employer brand - [Transforming TA at Intel: Moving From the Recruiting Funnel to the Infinity Loop](https://rallyrecruitmentmarketing.com/2019/02/transforming-ta-at-intel/): As you know, the Talent Acquisition space has changed rapidly over the past few years. And my organization, Intel, is definitely not exempt from that! In this post, I’ll overview some of the Recruitment Marketing inspired ways we’re transforming Talent Acquisition at Intel. I hope that our recent deep dive and re-work of the way - [Not a Big Brand? 3 Ways to Land Candidates Anyway](https://rallyrecruitmentmarketing.com/2019/02/not-a-big-brand-3-ways-to-land-candidates-anyway/): If your Employer Brand isn’t as well-known as Google or Facebook, how can you still attract and appeal to candidates? Here are 3 ways... - [4 Things Your Job Descriptions Need to Do](https://rallyrecruitmentmarketing.com/2019/02/4-things-your-job-descriptions-need-to-do/): Job descriptions are often the first stop in a candidate’s journey. Before a job seeker visits the beautiful careers site you’ve built, they’re most likely landing on your job description first. With more candidates starting their job search using Google for Jobs, and with the growing use of programmatic job advertising, recruitment marketers are able to - [Building a Stand-out Careers Site Experience Using Candidate Behavior Data](https://rallyrecruitmentmarketing.com/2019/02/building-a-careers-site-using-candidate-behavior-data/): To improve your careers site, you need to collect candidate behavior data. You might consider... - [3 Steps to Attract More Attendees to Your Recruiting Events](https://rallyrecruitmentmarketing.com/2019/01/3-steps-to-attract-more-attendees-to-your-recruiting-events/): One of the key markers of a successful recruiting event is having the right number of qualified attendees. Here are the 3 steps that... - [What Recruiters and Marketers Need to Know to Land a Recruitment Marketing Job](https://rallyrecruitmentmarketing.com/2019/01/what-recruiters-and-marketers-need-to-know-to-land-a-recruitment-marketing-job/): This post will share the info you need to know as a Marketer or Recruiter to transition over into Recruitment Marketing. - [Top 5 Recruitment Marketing Priorities for 2019](https://rallyrecruitmentmarketing.com/2019/01/top-five-recruitment-marketing-priorities-for-2019/): To help you narrow down your focus for 2019, we share the top 5 priorities that Recruitment Marketing practitioners have told us they are... - [Social Recruiting Best Practices: The 4 Marketing Questions to Cover First](https://rallyrecruitmentmarketing.com/2018/11/ready-to-start-social-recruiting-4-questions-to-cover-with-marketing-first/): As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with Marketing, and who should be responsible for creating - [33 Candidate Experience Recruitment Lessons From The Pros](https://rallyrecruitmentmarketing.com/2018/08/33-candidate-experience-lessons-shared-by-rallyfwd-speakers/): Learn Candidate Experience lessons from experienced Recruitment Marketing and Employer Brand experts. This is the only resource you'll need to... - [5 Inspiring Books for Recruitment Marketers in 2019](https://rallyrecruitmentmarketing.com/2019/01/5-inspiring-books-for-recruitment-marketers-in-2019/): Interested in Recruitment Marketing? Here are 5 books you may want to add to your reading list to inspire ideas, strategies and... - [[Graphic] The Complete Candidate Journey](https://rallyrecruitmentmarketing.com/2017/09/graphic-the-complete-candidate-journey/): Here's a graphic showing the complete candidate journey, from awareness to hire. Download the presentation from SlideShare and feel free to use it in your next presentation. Rally Recruitment Marketing The Complete Candidate Journey from Rally Recruitment Marketing - [How to Define Your Employee Value Proposition: The DIY Approach](https://rallyrecruitmentmarketing.com/2019/01/define-your-employee-value-proposition/): If you want to take charge of your company’s Employer Brand, a good place to start is by defining your Employee Value Proposition (EVP). Your EVP consists of the tangible and intangible rewards (i.e. the value) employees can expect in exchange for their time and effort working for your company. The EVP is all about understanding - [Welcome to Rally™ Recruitment Marketing](https://rallyrecruitmentmarketing.com/2017/08/welcome-to-rally-recruitment-marketing/): Welcome to Rally Recruitment Marketing where you can learn and share best practices in recruitment marketing, employer branding and social recruiting. - [3 Recruitment Marketing Trends Here to Stay in 2019](https://rallyrecruitmentmarketing.com/2018/12/3-recruitment-marketing-trends-here-to-stay/): We partnered with The Muse to reveal the big trends from 2018 that Recruitment Marketers focused on. Find out if you need to put these into play at your org in 2019... - [Drip Email Marketing Campaigns: What They Are and How Recruitment Marketers Can Use Them](https://rallyrecruitmentmarketing.com/2018/12/drip-email-marketing-campaigns-what-they-are-and-how-recruitment-marketers-can-use-them/): Drip campaigns are a lead nurturing tactic you can use to get candidates to take action. Find out exactly how they work and how to use them to your advantage... - [7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd](https://rallyrecruitmentmarketing.com/2018/12/7-big-impact-recruitment-marketing-ideas-we-learned-at-rallyfwd/): Here are the super smart and resourceful Big Impact Ideas introduced by our speakers at RallyFwd. #1: Tell your Employer Brand story beyond... - [Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?](https://rallyrecruitmentmarketing.com/2018/11/should-recruitment-marketing-sit-under-marketing-or-talent-acquisition/): Who owns Recruitment Marketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? - [How to Pick the “Perfect” CRM for Your Company](https://rallyrecruitmentmarketing.com/2018/12/how-to-pick-the-perfect-crm-for-your-company/): In this New to Recruitment Marketing blog, Tricia oversees the steps she took to choose the "perfect" CRM for her company, Appian. Find out what... - [Why Programmatic Advertising is the Next Frontier in Recruitment Marketing: RallyFwd Sneak Peek](https://rallyrecruitmentmarketing.com/2018/11/why-programmatic-advertising-is-the-next-frontier-in-recruitment-marketing-rallyfwd-sneak-peek/): Programmatic advertising is an incredibly powerful tool for Recruitment Marketers to leverage to get in front of their candidates. In case you’re wondering what programmatic advertising is, here’s a quick definition for you... - [How Text Recruiting Can Boost Your Candidate Flow: RallyFwd Sneak Peek](https://rallyrecruitmentmarketing.com/2018/11/how-text-recruiting-can-boost-your-candidate-flow-rallyfwd-sneak-peek/): Text recruiting can be a great way to influence candidates to take typical recruiting actions, like applying for jobs, joining your talent network or attending an upcoming recruiting event. Here's how to use texting to... - [Social Recruiting in 2019: Are You Ready? RallyFwd Sneak Peek](https://rallyrecruitmentmarketing.com/2018/11/social-recruiting-in-2019-are-you-ready-rallyfwd-sneak-peek/): As social media platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent. Are you being as effective as you could be with your Social Recruiting strategy? - [Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek](https://rallyrecruitmentmarketing.com/2018/11/using-email-to-boost-your-event-attendance-rallyfwd-sneak-peek/): Derek Murphy-Johnson, Talent Acquisition Manager at KinderCare, shares how his organization leverages email marketing to improve the ROI on their recruiting events. - [Borrowing from Product Marketing to Personalize Your Recruitment Marketing Approach](https://rallyrecruitmentmarketing.com/2018/04/borrowing-from-product-marketing-to-personalize-your-recruitment-marketing-approach/): How to use flexible storytelling frameworks to deepen the interest of our candidates along their journeys. Written by Andrew Lane, Director of Recruitment Marketing at RBC. - [[Infographic] Trick or Treat: Give Me Recruitment Marketing Content to Eat](https://rallyrecruitmentmarketing.com/2018/10/infographic-halloween-recruitment-marketing-content/): Trick or Treat. Give me Recruitment Marketing content to eat. Ideas to create, share and repurpose content for Search, Social and your Talent Pipeline. - [5 Ways Working at an Agency Helped My Recruitment Marketing Career](https://rallyrecruitmentmarketing.com/2018/11/5-ways-working-at-an-agency-helped-my-recruitment-marketing-career/): Here are 5 ways working at an agency helped me in my career (and hopefully this can help you determine where you may find a good fit): - [Your Recruitment Marketing Toolbox on a Budget](https://rallyrecruitmentmarketing.com/2018/01/recruitment-marketing-toolbox-on-a-budget/): How to spend only £85/$115/€96 per month on free and low-cost tools for recruitment marketing, employer branding and social recruiting. - [22 Free Content Tools for Recruitment Marketing](https://rallyrecruitmentmarketing.com/2018/02/22-free-content-tools-for-recruitment-marketing/): Good Recruitment Marketing requires lots and lots of content to keep all your recruiting channels active and engaging. The challenge is that it takes times, money and know-how to create quality recruiting content that works. If a small budget is your issue, here are some tools that can help you build out the quality content - [Analyze This: How to Use Google Analytics to Improve Your Recruitment Marketing Efforts](https://rallyrecruitmentmarketing.com/2018/07/analyze-this-how-to-use-google-analytics-to-improve-your-recruitment-marketing-efforts/): Find out how Google Analytics can help you to be more effective in your Recruitment Marketing efforts by... - [Landing Pages 101 for Recruitment Marketing](https://rallyrecruitmentmarketing.com/2018/10/landing-pages-101-for-recruitment-marketing/): Learn everything you need to know about landing pages: the savvy Recruitment Marketing tool that TA teams are starting to use to attract candidates and... - [2017 HR Tech Conference Wrap-Up: Five Recruitment Marketing Products Worth Seeing](https://rallyrecruitmentmarketing.com/2017/10/2017-hr-tech-conference-wrap-up-five-recruitment-marketing-products/): Wrap-up of the 2017 HR Technology Conference. Awards and demos of five Recruitment Marketing products worth seeing. - [The Financial Value of Recruitment Marketing](https://rallyrecruitmentmarketing.com/2018/02/financial-value-recruitment-marketing/): While HR is buying into the value of Recruitment Marketing, selling the C-suite can be a tough sell. Here’s some information that may help inform leadership about the financial value of Recruitment Marketing... - [The Role of Storytelling in Recruitment Marketing](https://rallyrecruitmentmarketing.com/2017/09/role-of-storytelling-in-recruitment-marketing/): Storytelling is one of those buzzwords floating around, but in Recruitment Marketing, it's a must-have skill. I can tell you right away that I’m not a big “buzzword guy,” but I am a huge proponent of storytelling and its role in Recruitment Marketing and Employer Branding. It's one thing to know your employer brand. It's - [The Impact of AI on Recruitment Marketing](https://rallyrecruitmentmarketing.com/2018/03/the-impact-of-ai-on-recruitment-marketing/): What does AI mean for Recruitment Marketing? We interviewed technology expert John Sumser, Principal Analyst at HR Examiner, to find out... - [How to Build a Recruitment Marketing Event Plan (Example Included!)](https://rallyrecruitmentmarketing.com/2018/10/how-to-build-a-recruitment-marketing-event-plan-example-included/): Learn top tips for building out a Recruitment Marketing plan to support your Talent Acquisition team's recruiting event efforts. - [Build Your Resume with 3 Recruitment Marketing Skills](https://rallyrecruitmentmarketing.com/2017/11/build-your-resume-with-three-recruitment-marketing-skills/): In the coming years, employers will need more professionals with Recruitment Marketing skills in order to recruit today's socially engaged and digitally connected candidates. For some, Recruitment Marketing will be a full-time job and even a department, and for others it will be a skillset that's needed for their role in HR, Talent Acquisition or - [10 Expert Tips for Building Out Your 2019 Recruitment Marketing Plan](https://rallyrecruitmentmarketing.com/2018/10/10-expert-tips-for-building-out-your-2019-recruitment-marketing-plan/): As Recruitment Marketers, how do we establish the right goals and priorities for the upcoming year? Find out from our experts at Delta Air Lines and... - [How to Create a Recruitment Marketing Role at Your Organization](https://rallyrecruitmentmarketing.com/2018/10/how-to-create-a-recruitment-marketing-role-at-your-organization/): Info for leaders considering adding a Recruitment Marketing function at their org, and for recruiters or marketers who want to pitch the creation of a Recruitment Marketing role they can move into. - [[Presentation] How to Align Recruitment Marketing to Diversity and Inclusion](https://rallyrecruitmentmarketing.com/2018/05/presentation-how-to-align-recruitment-marketing-to-diversity-and-inclusion/): Presentation includes the 6 steps to aligning your Recruitment Marketing strategy to Diversity and Inclusion objectives. Includes a template for presenting to leadership. - [A New Way to Measure Your Recruitment Marketing Strategy](https://rallyrecruitmentmarketing.com/2018/01/a-new-way-to-measure-your-recruitment-marketing-strategy/): “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Surely you’ve heard this saying before, but stay with me for a second. The sound of the tree falling is the proof of it happening (i.e., the data), and if that proof doesn’t exist, people - [How to Analyze Your Next Recruitment Marketing Campaign Like a Pro (Template Included!)](https://rallyrecruitmentmarketing.com/2018/08/how-to-analyze-your-next-recruitment-marketing-campaign-like-a-pro-template-included/): Download your free Recruitment Marketing Report Template & learn how to analyze and report on your next campaign! - [How to Succeed in Your New Recruitment Marketing Role](https://rallyrecruitmentmarketing.com/2017/12/how-to-succeed-in-your-new-recruitment-marketing-role/): Launching into a new Recruitment Marketing role can be overwhelming. You need to learn the ins and outs of a new business, get familiar with different processes, acclimate to your new team/work culture, begin to identify opportunities for improvement, and determine what you’ll prioritize first. And, that’s not even taking into account that many people - [Mega List of Statistics on Recruitment Marketing for 2017](https://rallyrecruitmentmarketing.com/2017/09/mega-list-of-statistics-on-recruitment-marketing-for-2017/): We've compiled this mega list of statistics on Recruitment Marketing for 2017. This is a great resource for stats, data and research about candidates, industry trends and recruiting strategies. Recruitment Marketing Candidate Experience Career Sites Social Media Recruitment Marketing Recruitment Employer Branding SEO Company Culture Recruitment Marketing Companies with a recruitment marketing platform are 2x - [Recruitment Marketing Job Description](https://rallyrecruitmentmarketing.com/2017/09/recruitment-marketing-job-description/): A Recruitment Marketer promotes the value of working for an employer in order to recruit talent. This provides a job description example for you to use. - [Instagram Hashtag Hacks to Get Your Brand in Front of Candidates: RallyFwd Sneak Peek](https://rallyrecruitmentmarketing.com/2018/11/instagram-hashtag-hacks-to-get-your-brand-in-front-of-candidates-rallyfwd-sneak-peek/): Only a week and a half to go until our second RallyFwd Virtual Conference! We can’t wait to hear the great sessions on how to make the most of your Recruitment Marketing initiatives in the upcoming calendar year. Since many of us work on small teams and need to stretch to cover a ton of - [Think Local to Create a Best-in-Class Careers Page Experience: RallyFwd Sneak Peek](https://rallyrecruitmentmarketing.com/2018/11/think-local-to-create-a-best-in-class-careers-page-experience-rallyfwd-sneak-peek/): Find out how Eventbrite Global Talent Operations Manager, Meredith Herberg-Waldron, incorporates localization strategies into Employer Brand and Recruitment Marketing initiatives. - [19 Easy DIY Video Tools to Boost Your Recruiting Content Strategy](https://rallyrecruitmentmarketing.com/2018/09/19-easy-diy-video-tools-to-boost-your-recruiting-content-strategy/): Videos are becoming easier to produce. Here's our list of the easiest tools to create videos to enhance your Recruitment Marketing efforts. - [7 Ways to Get Your Employer Brand in Front of Veteran and Military Hires](https://rallyrecruitmentmarketing.com/2018/11/7-ways-to-get-your-employer-brand-in-front-of-veteran-and-military-hires/): Browse our list of ideas that will get your employer brand in front of veteran and military hires. Many employers have launched high-profile initiatives and public pledges to hire veterans and military Legion... - [10 Instagram-Worthy Employee Experience Ideas](https://rallyrecruitmentmarketing.com/2018/10/10-instagram-worthy-employee-experience-ideas/): Instagram is a great channel to use to provide candidates with an inside look into your organization and motivate them to join your team. Get ideas for how to... - [5 Tips for using Text Recruiting to Engage (and Hire!) Candidates](https://rallyrecruitmentmarketing.com/2018/10/5-tips-for-using-text-recruiting-to-engage-and-hire-candidates/): See incredible results with text messaging for recruiting - when you do it right! Here are some tips and ideas to get you started. - [Recruitment Videos: Know Your Target Audience](https://rallyrecruitmentmarketing.com/2017/09/recruitment-videos-know-your-target-audience/): Traditional recruitment is very reactive. You post a job on your website or pricey job boards and wait for applicants to come to you. It's expensive and time consuming. With Recruitment Marketing done right, you can have warm job seekers informed and ready to go when you need to fill common roles. It’s a brand-focused, - [Using Inbound Recruiting to Attract the Right Fit Candidates](https://rallyrecruitmentmarketing.com/2017/09/using-inbound-recruiting-to-attract-the-right-fit-candidates/): Lane Sutton (@lanesutton) and I recently gave a presentation on Inbound Recruiting at the Social Recruiting Strategies Conference (SRSC) in Austin. SRSC is a conference for recruiters and talent acquisition professionals across all industries —offering the latest in global recruiting trends, data analytics, recruitment marketing, candidate experience, tools and technology. If you’re not familiar with Lane, - [The “Why you always lyin” Employer Branding Factor](https://rallyrecruitmentmarketing.com/2017/09/the-why-you-always-lyin-employer-branding-factor/): So, we’ve all been there; we see a job advert, a careers website, an Employee story video etc. We take the content in. We sit on it for a few seconds, the chemicals start to fuse and we produce our initials emotions towards it...and what are they? "That’s not right" or "I know someone there and they - [Marketing Department Influence on Your Employer Branding Strategy](https://rallyrecruitmentmarketing.com/2017/09/marketing-department-influence-on-your-employer-branding-strategy/): One of the many questions we run into across employer branding is, who owns it? Whether you are a part of an organization that has deemed it a Talent Acquisition entity, a Marketing effort, an LOB asset or a blend of all of the above, there should be a distinguished synergy between your initiatives and - [Social Media Recruiting for Beginners](https://rallyrecruitmentmarketing.com/2017/09/social-media-recruiting-for-beginners/): Social Media Recruiting, also called Social Recruiting, is the art of using social media to find and attract target candidates, and to promote your company’s employer value and job opportunities to them. As a recruiter, when you share your company’s open jobs on LinkedIn, you’re practicing Social Media Recruiting. But hang on – there’s a lot more - [Recruitment Marketing Glossary](https://rallyrecruitmentmarketing.com/2017/09/recruitment-marketing-glossary/): Here's a glossary of key terms used in Human Resources, Talent Acquisition, Recruiting and Marketing that are relevant to practicing Recruitment Marketing. If you have a term you'd like to add, or a suggestion to improve our Recruitment Marketing Glossary, please Contact Us. Applicant Tracking System (ATS) Software that manages the process of recruiting, applying - [RallyRM Mentor: Meet David Ige](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-david-ige/): Anyone who talks with David Ige, Talent Attraction Strategist at Alaska Airlines, will appreciate his perspective and experience in Recruitment Marketing. And his passion. David started his career as a copywriter at a branding agency. It was there he “fell in love” with the idea of branding and how it has a hand in every - [RallyRM Mentor: Meet Adam Glassman](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-adam-glassman/): When Adam Glassman, the Employment Branding Manager at Cox Enterprises and a Rally Recruitment Marketing Mentor, was in college, he had a goal of taking one class from every department. You see, he didn’t know what he wanted to do once he graduated. Ultimately, after an encouraging conversation with his uncle, Adam settled on a - [RallyRM Mentor: Meet Shaunda Zilich](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-shaunda-zilich/): Before pursuing a career in Recruitment Marketing, Shaunda Zilich was a real estate agent, insurance agent and even operated her own motorcycle shop. To use Shaunda’s own words, she has a “crazy diverse background.” Today, Shaunda holds the title of Global Talent Brand Manager for Qualtrics, and RallyRM Mentor. “I tell people it's not very - [RallyRM Mentor: Meet Ben Gledhill](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-ben-gledhill/): Every part of Ben Gledhill’s Recruitment Marketing career has taken on a natural progression. Ben, who’s currently the Head of Resourcing at Yodel and a Rally Recruitment Marketing Mentor, got his start out of college as a recruiter consultant. “After a little bit of time doing that, I naturally fell into internal recruitment doing direct - [RallyRM Mentor: Meet Tracey Parsons](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-tracey-parsons/): It’s the idea of connecting someone with their “dream job” for Tracey Parsons, the Vice President of the Recruitment Marketing Center for Excellence at SmashFly Technologies, that motivates her every morning. Like other Rally Recruitment Marketing Mentors, Tracey considers her career in Recruitment Marketing a calling. Fresh out of college, Tracey worked as a newspaper - [RallyRM Mentor: Meet Jared Nypen](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-jared-nypen/): Jared Nypen and his team manage Recruitment Marketing on a corporate level for Great Clips, and they help teach recruiting to the company's franchisees. Being a "teacher" of Recruitment Marketing is just one of the reasons why we invited Jared to become a Rally Recruitment Marketing Mentor. Another reason? He's built Recruiting functions from the - [RallyRM Mentor: Meet Lane Sutton](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-lane-sutton/): At just 21 years old, Lane Sutton hasn’t even graduated college yet, but he's already a Rally Recruitment Marketing Mentor. He’s worked with brands including HubSpot, TripAdvisor, Sprinklr, Formlabs and Disney, gaining great Recruitment Marketing experience that he's ready to share with the Rally community. How did you discover you liked Marketing? The current college - [RallyRM Mentor: Meet Debbie Celado](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-debbie-celado/): Debbie Celado, Vice President of Employer Brand Marketing at Citizens Bank, became a Recruitment Marketer by following her passions, having the courage to ask for what she wants and finding a way to get leadership to say “Yes.” Her tenacity is one of the reasons we asked Debbie to become a Rally Recruitment Marketing Mentor. - [RallyRM Mentor: Meet Lindsay Parks](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-lindsay-parks/): For Lindsay Parks, a career in Recruitment Marketing has been an opportunity to combine two of her passions: marketing and recruiting. “I majored in marketing at Champlain College and then kind of just fell into recruiting, and later the opportunity to blend the two came about. It wasn't something I had entertained prior to ‘Employer - [RallyRM Mentor: Meet Audra Knight](https://rallyrecruitmentmarketing.com/2017/08/rallyrm-mentor-audra-knight/): Audra Knight's career path to becoming a Recruitment Marketer wasn't by chance. She jokes that her husband calls her a "super nerd" when it comes to all things Recruitment Marketing. In her spare time she's reading content on the latest strategies or listening to podcasts. Audra even started her own podcast called The #SocialRecruiting Show, - [How to Build up a Gender Diverse Pipeline Through the Grace Hopper Celebration](https://rallyrecruitmentmarketing.com/2018/10/how-to-build-up-a-gender-diverse-pipeline-through-the-grace-hopper-celebration/): Participating in GHC is critical for Diversity & Inclusion programs for two reasons. Find out what they are in Colleen's blog. - [How to Write Job Descriptions to Attract High Performers and Diverse Talent](https://rallyrecruitmentmarketing.com/2018/09/how-to-write-job-descriptions-to-attract-high-performers-and-diverse-talent/): With some small but significant changes to your template, you can use job descriptions to attract higher quality and more diverse applicants. Here's how... - [Webinar Q&A: Hard-to-Fill Roles, Fulfilled!](https://rallyrecruitmentmarketing.com/2018/07/webinar-qa-hard-to-fill-roles-fulfilled/): The answers to a range of Recruitment Marketing questions asked during our Hard-to-Fill Roles, Fulfilled webinar. Get the scoop on... - [Recruiters as Marketers: 3 Ways to Help Build Marketing Capabilities in Your Recruiting Teams](https://rallyrecruitmentmarketing.com/2018/09/recruiters-as-marketers-three-ways-to-build-marketing-capabilities-in-your-recruiting-teams/): Raise your hand if you have pitched a ‘pilot program’ lately. Maybe even one this week? As Recruitment Marketing professionals, we are usually the first to introduce new concepts, tools and ideas into our Talent Acquisition organizations. Finding new technologies and innovating is fun, but can also be hard when you want something to go - [The Top 7 Fall 2018 Conferences & Workshops for Recruitment Marketers](https://rallyrecruitmentmarketing.com/2018/09/the-top-7-fall-2018-conferences-workshops-for-recruitment-marketers/): The best Fall 2018 Recruitment Marketing and Employer Branding conferences and workshops for you to consider this year... - [How to Uncover Your Company Values and Use Them to Attract Talent](https://rallyrecruitmentmarketing.com/2018/08/how-to-uncover-your-company-values-and-use-them-to-attract-talent/): You don’t need an advanced degree or a ton of experience to uncover your company’s values. This blog post will guide you through what’s needed to... - [4 Places Candidates Go to Research Your Employer Brand](https://rallyrecruitmentmarketing.com/2018/08/4-places-candidates-go-to-research-your-employer-brand/): Here are 4 recruiting channels where candidates will look when researching your company - and some tips on what you should share on each... - [5 Ways to Level Up Your Job Descriptions](https://rallyrecruitmentmarketing.com/2018/08/5-ways-to-level-up-your-job-descriptions/): Improve your job descriptions using these 5 approaches that will meet the needs and expectations of the modern candidate. - [How Outback Steakhouse Recruiters Launched a Facebook Careers Page](https://rallyrecruitmentmarketing.com/2018/07/how-outback-steakhouse-recruiters-launched-a-facebook-careers-page/): Short on resources but need a Facebook careers page? Find out how Outback Steakhouse recruiters launched their page... - [What Recruitment Marketing Leaders Look for in New Hires](https://rallyrecruitmentmarketing.com/2018/05/what-recruitment-marketing-leaders-look-for-in-new-hires/): Find out what Recruitment Marketing leaders look for when hiring for their teams. Top Recruitment Marketing leaders list the skills, traits and experiences they value. - [3 Quick Ways to Upgrade Your Careers Site This Year](https://rallyrecruitmentmarketing.com/2018/07/3-quick-ways-to-upgrade-your-careers-site-this-year/): 3 ways to improve your career site in a really easy and effective way. By leveraging employee... - [Top 7 Ways to Attract Candidates to Your Hard-to-Fill Roles](https://rallyrecruitmentmarketing.com/2018/07/top-7-ways-to-attract-candidates-to-your-hard-to-fill-roles/): Our experts share their top 7 ways that you can attract talent to your organization with Recruitment Marketing... - [The Employer Branding Podcast: Bringing Recruitment + Marketing Together](https://rallyrecruitmentmarketing.com/2018/06/employer-branding-podcast-bringing-recruitment-and-marketing-together/): The Employer Branding Podcast Interview with Lori Sylvia, Rally Founder and CEO Listen to this podcast with Rally's Lori Sylvia and LinkHuman's Jörgen Sundberg as they talk about how Recruitment Marketing is changing the future of Talent Acquisition, and the exciting new career opportunities becoming available. Click below to listen:  In this podcast, Lori - [3 Essentials to Engage Your Social Followers and Talent Network](https://rallyrecruitmentmarketing.com/2018/07/3-essentials-to-engage-your-social-followers-and-talent-network/): Engaging with candidates at the attraction stage of your Recruitment Marketing strategy is a candidate experience best practice. Here are the 3 essential areas to use... - [Checklist: 11 Improvements to Humanize Your Candidate Experience](https://rallyrecruitmentmarketing.com/2018/07/checklist-11-improvements-to-humanize-your-candidate-experience/): Use the Rally checklist to ensure that you're company is following these 11 modern practices to humanize your candidate experience. - [Change Management 201 for Recruitment Marketers](https://rallyrecruitmentmarketing.com/2018/07/change-management-201-for-recruitment-marketers/): Find out the specific tactics you can put into play at your organization to manage Recruitment Marketing change effectively. - [6 Types of Employee Stories to Attract Informed Candidates](https://rallyrecruitmentmarketing.com/2018/06/6-types-of-employee-stories-to-attract-informed-candidates/): Employee stories are the most effective type of Recruitment Marketing content because they give candidates an authentic, inside look at what it’s like to work for your company. Leveraging employees to tell the story of your company’s culture, values and impact will help attract informed candidates who are researching whether you might be a good - [3 Focus Areas for Recruitment Marketers at Any Size or Type of Org](https://rallyrecruitmentmarketing.com/2018/06/3-focus-areas-for-recruitment-marketers-at-any-size-or-type-of-org/): Recruitment Marketing leader Shaunda Zilich describes the key areas that Recruitment Marketers at every organization should focus on: brand awareness, resources and ... - [New to Recruitment Marketing, Part III: Hitting the Ground Running](https://rallyrecruitmentmarketing.com/2018/06/new-to-recruitment-marketing-part-iii-hitting-the-ground-running/): In the last installment of Briana's New to Recruitment Marketing series, Briana shares how she's grown and completed key projects over the past few months. - [The Answer to a Winning Candidate Experience is Clear: Communicate More!](https://rallyrecruitmentmarketing.com/2018/02/the-answer-to-a-winning-candidate-experience-is-clear-communicate-more/): The Talent Board just released their 2017 candidate experience research that analyzes data from 180,000 candidates who were seeking jobs at 200 companies in North America. After seven years of conducting the Candidate Experience Awards (CandEs), the answer to a winning candidate experience is clear: communicate more! I doubt the answer is a surprise. Candidates - [Change Management 101 for Recruitment Marketers](https://rallyrecruitmentmarketing.com/2018/06/change-management-101-for-recruitment-marketers/): As Recruitment Marketers, many of us need to do a lot of convincing and persuading in order to get things done. Recruitment Marketing is a newer discipline and there will likely be many people in your organization who don’t know a lot about what we do, why we do it or how they can help. - [Seattle Children’s Hospital: Attracting Candidates with a Shared Purpose](https://rallyrecruitmentmarketing.com/2017/11/seattle-childrens-hospital-attracting-candidates-with-a-shared-purpose/): How the hospital's Talent Acquisition team uses Recruitment Marketing, Employee Stories and Social Recruiting to recruit pediatric nurses. - [How thredUP Reduced Time to Hire by 30% with Text Recruiting](https://rallyrecruitmentmarketing.com/2018/06/how-thredup-reduced-time-to-hire-by-30-with-text-recruiting/): Learn from thredUP’s Director of Talent Acquisition, Natalie Breece, about how they use text recruiting to be more responsive and accessible to candidates, and in turn gain the advantage of speed to hire faster. - [3 Insights from EBrandCon 2018](https://rallyrecruitmentmarketing.com/2018/05/insights-from-ebrandcon-2018/): RallyRM Mentor and Great Clips leader Jared Nypen shares his top takeaways from EBrandCon 2018 in San Diego. - [5 Candidate Experience Pitfalls to Avoid](https://rallyrecruitmentmarketing.com/2017/11/five-candidate-experience-pitfalls-to-avoid/): Need to improve your candidate experience? Avoid these 5 pitfalls. Most importantly, you should try to avoid... - [How to Become a Recruitment Marketer](https://rallyrecruitmentmarketing.com/2018/02/how-to-become-a-recruitment-marketer/): Want to learn how to become a recruitment marketer? We learned from these three professionals who have successfully... - [How to Measure Candidate Experience End to End](https://rallyrecruitmentmarketing.com/2018/02/measure-candidate-experience/): The timing is ripe to improve how we measure candidate experience, given that new research from the Talent Board shows... - [How Google for Jobs Will (Must) Change Your Job in 2018](https://rallyrecruitmentmarketing.com/2018/01/how-google-for-jobs-will-must-change-your-job-in-2018/): A look at how Google for Jobs will not only change job search and discovery, it will make employer branding and candidate experience more important than ever. - [Showing Candidates Your Values in Action](https://rallyrecruitmentmarketing.com/2017/09/showing-candidates-your-values-in-action/): Volunteering in the community and fundraising for worthy causes are what your employees do because it's part of your company values. Not recruiting campaigns. But these initiatives are important stories to tell in your Recruitment Marketing strategy because candidates want to know what you stand for. When employees come together for a cause, there's often - [Getting Hiring Managers Ready on LinkedIn](https://rallyrecruitmentmarketing.com/2017/10/getting-hiring-managers-ready-on-linkedin/): Quick tips to ensure that your hiring managers' LinkedIn profiles speak to candidates so that you're ready to hire. - [#RMWhatWorks with RallyRM Mentor Lindsay Parks: Relationship Building](https://rallyrecruitmentmarketing.com/2018/03/rmwhatworks-with-rallyrm-mentor-lindsay-parks-relationship-building/): Building rapport with colleagues outside or your team has been a winning Recruitment Marketing strategy. Our mentor Lindsay worked hard to build closer ties between... - [Social Recruiting through Your Customer's Success](https://rallyrecruitmentmarketing.com/2017/09/social-recruiting-through-your-customers-success/): To build social followers who may be interested in a career with your company, you're gonna need content. We know that just sharing jobs on Twitter isn't a winning strategy to attract and engage candidates. But dang, that social beast needs feeding! So where can you get valuable content to share through social media? And - [New to Recruitment Marketing, Part II: First Projects and Building Relationships](https://rallyrecruitmentmarketing.com/2018/04/new-to-recruitment-marketing-part-ii-first-projects-and-building-relationships/): In the second installment of the Rally New to Recruitment Marketing Series, Briana shares details about projects that she's worked on to date and the relationships she's developing with her new colleagues. - [My First 30 Days as a Recruitment Marketer](https://rallyrecruitmentmarketing.com/2018/03/my-first-30-days-as-a-recruitment-marketer/): Welcome to the first post in our “Rally New to Recruitment Marketing” series! At Rally, we love helping people advance in their careers by learning new strategies and skills in Recruitment Marketing. In this piece, Briana Daugherty from Cox Enterprises shares her first-hand experience... - [How Recruitment Marketing Can Help Candidates Find Their Fit](https://rallyrecruitmentmarketing.com/2018/03/candidates-find-their-fit/): In Talent Acquisition, I think that one of the most important things we do is connect people with the right opportunities for them. It’s an opportunity to help candidates find their fit, and there are new tools that can help us... - [The Big Social Recruiting Question: Career Channels or Corporate Channels?](https://rallyrecruitmentmarketing.com/2018/02/social-recruiting-career-channels-or-corporate-channels/): Should Social Recruiting have its own social media channels, or share careers content and new jobs through the corporate channels? Find out what... - [Top 3 Tips to Manage Your Glassdoor Reputation](https://rallyrecruitmentmarketing.com/2018/01/top-3-tips-to-manage-your-glassdoor-reputation/): Learn how to respond to Glassdoor reviews, engage candidates and manage your employer reputation. - [Engage Candidates and Your Team with a Company Culture Blog](https://rallyrecruitmentmarketing.com/2018/01/engage-candidates-with-a-company-culture-blog/): Let’s be honest: candidates want the inside scoop on what it’s like to work for a company. This means that no matter how great your careers page is, it’s not enough. Candidates want to hear real stories and experiences about your company from actual team members. This is a huge reason sites like Glassdoor have - [Rebuilding Your Talent Pipeline to Be Candidate-Centric](https://rallyrecruitmentmarketing.com/2017/11/rebuilding-your-talent-pipeline-to-be-candidate-centric/): 87% of companies struggle to build a talent pipeline. What you can do to fix it... - [A Simple Model for Creating Your People Proposition](https://rallyrecruitmentmarketing.com/2017/12/a-simple-model-for-creating-your-people-proposition/): If you’re looking to define your organisation’s Employer Value Proposition (EVP), having a straightforward and informative model can guide you in the process. I went searching for an EVP model myself, and found a million of them that all seemed overly complicated. So I created one that’s clearer and simpler (in my opinion!) and that - [#RMRedo with RallyRM Mentor Jared Nypen: Job Boards](https://rallyrecruitmentmarketing.com/2017/11/rmredo-with-rallyrm-mentor-jared-nypen/): RallyRM Mentor Jared Nypen says this is the NEW role of job boards and digital ads in our Recruitment Marketing and Employer Branding strategy. - [#RMRedo with RallyRM Mentor Lindsay Parks: Showing Business Impact](https://rallyrecruitmentmarketing.com/2017/11/rmredo-with-rallyrm-mentor-lindsay-parks-showing-business-impact/): RallyRM Mentor Lindsay Parks shares why we must translate our Recruitment Marketing metrics into business impact for HR and Talent Acquisition. ## Pages - [Home](https://rallyrecruitmentmarketing.com/): Learn Recruitment Marketing strategies from 50,000+ Talent Acquisition, Recruitment Marketing and Employer Branding pros. Discover how to attract and engage talent in today’s market. - [[Live Webinar] What's Next for Employee Advocacy in 2027](https://rallyrecruitmentmarketing.com/learn/whats-next-for-employee-advocacy-2027/): Learn what’s next for Employee Advocacy in 2027, including how to create authentic employee content and measure its impact on recruiting outcomes. - [Rally Launches Employee Advocacy Platform Built to Measure Recruiting Outcomes](https://rallyrecruitmentmarketing.com/rally-launches-employee-advocacy-platform/): A new approach to Employee Advocacy helps Talent Acquisition teams empower authentic employee voices and connect their impact to applications and hires. - [News](https://rallyrecruitmentmarketing.com/about/news/): September 29, 2026 – Rally Launches Employee Advocacy Platform Built to Measure Recruiting Outcomes July 23, 2026 – 2026 Rally® Awards™ Recognize the Teams Redefining Recruitment Marketing and Employer Branding May 11, 2026 – Rally® Advances the Standard for Recruitment Marketing with New CP-RM™ Graduates August 18, 2025 – Rally® Graduates First-Ever - [[CERTIFICATION] Certified Professional in Recruitment Marketing™](https://rallyrecruitmentmarketing.com/academy/recruitment-marketing-certification/): Achieve recognition as a Certified Professional in Recruitment Marketing™ and advance your career with digital-first, AI-empowered expertise. - [Think Like a CP-RM™: Case Breakdown - Day 5](https://rallyrecruitmentmarketing.com/learn/think-like-a-cprm-day-5/): Test your Recruitment Marketing skills with the Think Like a CP-RM™ Challenge and download the Case Breakdown for real-world strategies and insights. - [Recruitment Marketing Career Growth Guide](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-career-growth-guide/) - [Think Like a CP-RM™: Case Breakdown - Day 4](https://rallyrecruitmentmarketing.com/learn/think-like-a-cprm-day-4/): Test your Recruitment Marketing skills with the Think Like a CP-RM™ Challenge and download the Case Breakdown for real-world strategies and insights. - [Think Like a CP-RM™: Case Breakdown - Day 3](https://rallyrecruitmentmarketing.com/learn/think-like-a-cprm-day-3/): Test your Recruitment Marketing skills with the Think Like a CP-RM™ Challenge and download the Case Breakdown for real-world strategies and insights. - [Think Like a CP-RM™: Case Breakdown - Day 2](https://rallyrecruitmentmarketing.com/learn/think-like-a-cprm-day-2/): Test your Recruitment Marketing skills with the Think Like a CP-RM™ Challenge and download the Case Breakdown for real-world strategies and insights. - [Think Like a CP-RM™: Case Breakdown - Day 1](https://rallyrecruitmentmarketing.com/learn/think-like-a-cprm-day-1/): Test your Recruitment Marketing skills with the Think Like a CP-RM™ Challenge and download the Case Breakdown for real-world strategies and insights. - [CPRM Graduation Kit](https://rallyrecruitmentmarketing.com/cprm-graduation-kit/) - [2026 Rally® Awards™ Recognize the Teams Redefining Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/news/2026-rally-awards-recognize-teams-in-recruitment-marketing-and-employer-branding/): Introducing the leading companies honored with a 2026 Rally Award for outstanding Recruitment Marketing and Employer Branding strategies. - [Recruitment Marketing Competency Self-Assessment™](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-competency-self-assessment/): Evaluate your Recruitment Marketing skills across 35 competencies, uncover your strengths, identify skill gaps and prioritize your professional development with this interactive workbook. - [[Guide] The Employee Advocacy Launch Plan](https://rallyrecruitmentmarketing.com/learn/employee-advocacy-launch-plan/): A practical guide to launching an Employee Advocacy program for Recruitment Marketing and Talent Acquisition leaders. - [Candidate Journey Map & Content Planner Template](https://rallyrecruitmentmarketing.com/learn/candidate-journey-map-and-content-planner-template/): Download and customize this free template to create a candidate journey map and plan what content you need to attract talent at each stage - [Rally® Advances the Standard for Recruitment Marketing with New CP-RM™ Graduates](https://rallyrecruitmentmarketing.com/rally-advances-standard-for-recruitment-marketing-with-new-cp-rm-graduates/): Rally announces new Certified Professionals in Recruitment Marketing™, setting the standard for Recruitment Marketing excellence. - [Learn With Lori: What’s Actually Working in Recruitment Marketing Now](https://rallyrecruitmentmarketing.com/learn/learn-with-lori-job-ad-savings-2/): See what’s actually working in Recruitment Marketing today—so you can reduce reliance on job ads, expand your reach, and understand which strategies truly drive applications. - [What is Recruitment Marketing Attribution?](https://rallyrecruitmentmarketing.com/recruitment-marketing-attribution/): What is Recruitment Marketing attribution? Learn how to connect content and campaigns to applications and hires—and understand what truly drives results. - [What's Working in Recruitment Marketing Right Now](https://rallyrecruitmentmarketing.com/learn/learn-with-lori-job-ad-savings/) - [Learn With Lori: How Recruitment Marketers Saved $5M in Job Ads](https://rallyrecruitmentmarketing.com/learn/rally-inside-learn-with-lori-job-ad-savings/) - [[Template] Talent Newsletter Checklist](https://rallyrecruitmentmarketing.com/learn/talent-newsletter-checklist/): Download the ultimate guide for planning and launching an engaging talent newsletter. - [[Webinar On Demand] AI & the Future of How Candidates Choose Where to Work](https://rallyrecruitmentmarketing.com/learn/webinar-ai-how-candidates-choose-where-to-work/): Learn how AI is shaping the candidate journey and what it means for your employer brand and recruiting strategy in 2026 and beyond. - [Write a Review](https://rallyrecruitmentmarketing.com/write-a-review/) - [Write a Review Access](https://rallyrecruitmentmarketing.com/write-a-review-access-user/): Looks like you want to write a review. Awesome! That's a feature available to Rally Members only. - [Candidates Choose Webinar Built In](https://rallyrecruitmentmarketing.com/candidates-choose-webinar-built-in/) - [Training](https://rallyrecruitmentmarketing.com/training/): Virtual courses, training, seminars, workshops to learn Recruitment Marketing & Employer Branding strategies and skills from the #1 educational provider... - [Request SHRM or HRCI Credit](https://rallyrecruitmentmarketing.com/credit/): After you complete a Rally Recruitment Marketing event, complete this form to get professional development credit from SHRM and HRCI - [[Webinar On Demand] Build Your 2026 Recruitment Marketing Budget](https://rallyrecruitmentmarketing.com/learn/build-your-2026-recruitment-marketing-budget/): Learn It + Build It! Plan your Recruitment Marketing budget step by step, then put it into action and present a winning proposal. - [Rally® Graduates First-Ever Certified Recruitment Marketers, Ready to Redefine Talent Acquisition](https://rallyrecruitmentmarketing.com/rally-graduates-first-ever-certified-recruitment-marketers-ready-to-redefine-talent-acquisition/): 28 professionals earn industry’s first CP-RM™ professional designation, signaling a new generation of leaders in Recruitment Marketing Boston – August 20, 2025 – Rally® Recruitment Marketing, the premier community of 50,000 professionals in Recruitment Marketing, employer branding and talent attraction, proudly announces the first graduating class of Certified Professionals in Recruitment Marketing™ (CP-RM™). This marks - [Careers Site Content Planning Guide & Template](https://rallyrecruitmentmarketing.com/learn/careers-site-content-planning-guide/): Download this guide with templates and examples to upgrade your recruitment marketing content and make your careers site refresh a huge success. - [Employer Brand Audit Tool](https://rallyrecruitmentmarketing.com/learn/employer-brand-audit-tool/): Use this worksheet to assess your EVP, evaluate your employer brand strategy and get expert guidance to attract and engage top talent. - [[Template] Recruiter Effectiveness Scorecard](https://rallyrecruitmentmarketing.com/learn/recruiter-effectiveness-scorecard/): Download this must-have tool to fairly evaluate and improve the performance of your recruiting team, contractors and agencies. - [[Webinar On Demand] Creative Talent Attraction to Rival Big Brands](https://rallyrecruitmentmarketing.com/learn/webinar-creative-talent-attraction-to-rival-big-brands/): Learn the secrets to attracting top talent and outshining big-name competitors with innovative Recruitment Marketing strategies. - [[VIRTUAL EVENT] RallyFwd Virtual Conference](https://rallyrecruitmentmarketing.com/events/rallyfwd-virtual-conference/): The largest virtual conference for talent acquisition, recruitment marketing, employer branding and human resources professionals. 99% would watch again and recommend RallyFwd to a colleague! - [[VIRTUAL TRAINING] 2025 Social Recruiting Rally](https://rallyrecruitmentmarketing.com/academy/social-recruiting-rally/): Build your social recruiting strategy with step-by-step training, AI tools and real-world examples — all at your own pace. - [Contact](https://rallyrecruitmentmarketing.com/contact/): We'd love to hear from you. Get in touch by filling out the form below. Thx! Mailing Address: Rally® 9C Medway Rd. #233 Milford, MA 01757 USA (508) 372-0744‬ - [Rally Awards Mailing Address](https://rallyrecruitmentmarketing.com/rally-awards-mailing-address/): 🎉 You're a 2025 Rally® Award Winner! Let’s make it official — we’d love to send you your well-deserved trophy! Please complete the form below with your mailing address so we can ship your Rally Award(s) in August. Whether you’ll be proudly displaying it on your desk or showing it off on social, we want - [Welcome to the Rally community!](https://rallyrecruitmentmarketing.com/welcome/): I’d like to personally welcome you to Rally, and tell you how excited I am that you’re part of what we’re building here. You’ve just joined thousands of practitioners learning how to attract today’s socially engaged, digitally connected candidates. Rally is your go-to for fresh ideas, practical tips and expert insights—everything you need to sharpen - [Join Rally](https://rallyrecruitmentmarketing.com/join-rally/): It’s free! Everyone can join the Rally community to learn and share the best ideas in Recruitment Marketing. Please take 1 minute to tell us a little about yourself—it will help us to provide resources tailored to your interests. Thanks for being here! - [[Guide] People Analytics Buyer's Guide](https://rallyrecruitmentmarketing.com/learn/people-analytics-tools-buyers-guide/): Learn how to choose the right type of people analytics tool for your team’s size, goals, budget, and data maturity with this step-by-step guide. - [[VIRTUAL BOOTCAMP] People Analytics for Talent Acquisition](https://rallyrecruitmentmarketing.com/academy/people-analytics-bootcamp-for-talent-acquisition/): Learn how to turn your recruiting data into powerful insights that drive smarter talent decisions. - [What is Recruitment Marketing?](https://rallyrecruitmentmarketing.com/what-is-recruitment-marketing/): An expert introduction to Recruitment Marketing—discover the latest talent attraction strategies to support today’s hiring teams. - [2025 Rally® Awards™ Honor the Leaders Advancing Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/news/rally-awards-2025-honor-leaders-in-recruitment-marketing-and-employer-branding/): Winners across 17 categories showcase the modern talent attraction practices that have become a strategic business advantage Boston — May 19, 2025 Rally® Recruitment Marketing today announced the winners of the 2025 Rally® Awards™, a prestigious global competition celebrating excellence in Recruitment Marketing and Employer Branding. The Rally Awards honor the professionals and teams who - [[CHECKLIST] 40 SEO Tactics to Rank Your Careers Site](https://rallyrecruitmentmarketing.com/learn/40-seo-tactics-to-rank-your-careers-site/): Discover 40 actionable SEO and AI tactics to boost your careers site visibility so you can attract and recruit top talent. - [[Dec. 9, 2024] Recruitment Marketing on a Budget](https://rallyrecruitmentmarketing.com/events/recruitment-marketing-on-a-budget/): Don't let a limited budget stop you from making a big impact! Learn expert tips for planning a best-practice Recruitment Marketing strategy, even as a solo practitioner or small team. Budget-friendly tactics, free and low-cost tools, inspiring examples and ready-made templates. - [[VIRTUAL COURSE] Mastering AI for Employer Branding](https://rallyrecruitmentmarketing.com/academy/rally-course-mastering-ai-for-employer-branding/): Learn how to harness AI to build and launch your employer brand and EVP faster and more effectively. Hands-on using Rally AI. - [[VIRTUAL COURSE] Practical AI for Candidate Personas](https://rallyrecruitmentmarketing.com/academy/rally-course-practical-ai-for-candidate-personas/): October 24, 2024. 3-hour Certificate Course. Learn how to leverage AI to create and implement candidate personas for talent attraction. Hands-on using Rally AI. - [[Sept. 19, 2024] The Art of Talent Attraction: AI Image Analysis](https://rallyrecruitmentmarketing.com/events/art-of-talent-attraction-ai-image-analysis/): September 19, 2024 12:00-12:30PM ET | 9:00-9:30AM PT In this Learn With Lori strategy session, discover the game-changing capabilities of AI image analysis to develop compelling employer brand visuals, gain insights from your competitors' recruitment marketing efforts, create captivating images that attract top talent, and more. Don't miss this opportunity to learn the art of - [[VIRTUAL COURSE] Practical AI for Talent Acquisition, Recruitment Marketing & Employer Branding](https://rallyrecruitmentmarketing.com/academy/rally-course-practical-ai-for-talent-acquisition-recruitment-marketing-employer-branding/): 2-hour Virtual Course. Learn to use generative AI for Talent Acquisition, Recruitment Marketing & Employer Branding. Become AI-ready! - [[VIRTUAL COURSE] Content Marketing for Recruitment](https://rallyrecruitmentmarketing.com/academy/rally-course-mastering-ai-for-content-marketing-in-recruitment/): 2-hour Virtual Course. Create a Recruitment Marketing Content Playbook mapped to the candidate journey and scale up your content strategy. Hands-on using Rally AI. - [[VIRTUAL COURSE] Email Marketing for Recruitment](https://rallyrecruitmentmarketing.com/academy/rally-course-practical-ai-for-email-marketing-in-recruitment/): 2-hour Virtual Course. Learn best practices for an effective email marketing strategy to engage and recruit top talent. Hands-on using Rally AI. - [Candidate Persona Template and Examples](https://rallyrecruitmentmarketing.com/learn/candidate-persona-template/): Download this free candidate persona template with examples to help you easily map the ideal candidate for your key roles. - [Our Team](https://rallyrecruitmentmarketing.com/about/our-team/): There are many helping hands working together to build the Rally community. Lori Sylvia, Founder and CEO Hi! I'm Lori Sylvia, founder of Rally Recruitment Marketing, chief community builder and #1 evangelist in the industry for Recruitment Marketing. Why do I love Recruitment Marketing so much? Because of the people. I have mad respect - [[Ideabook] 12 AI Prompts for Talent Competitor Research](https://rallyrecruitmentmarketing.com/learn/12-ai-prompts-for-talent-competitor-research/): Proven prompts for ChatGPT and Generative AI tools to uncover your talent competitors' recruiting strategies. - [[REPORT] 2024 Best Practices in Job Ad Content](https://rallyrecruitmentmarketing.com/learn/job-ad-content-report-2024/): Download this new report from Appcast to learn how to craft the perfect job ad that will attract the applicants you need right now. - [[Webinar On Demand] How to increase top quality candidates by 50%](https://rallyrecruitmentmarketing.com/learn/webinar-increase-quality-candidates-now/): Learn proven ways to increase applicant quantity by 400%, improve candidate quality by 50% and reduce no-shows by 20%. - [[Webinar On Demand] Building an Engaged Talent Community That Converts to Hires](https://rallyrecruitmentmarketing.com/learn/webinar-building-engaged-talent-community-converts-hires/): Learn how to turn your existing talent database into an engaged talent community allowing you to hire high-quality talent faster. - [[Webinar On Demand] Build Your Fall Social Recruiting Calendar](https://rallyrecruitmentmarketing.com/learn/social-recruiting-content-calendar-webinar/): Create a social media calendar with content that's proven to attract and engage today's talent. - [[Webinar On Demand] 4 Fixes That Will Generate More Quality Applicants](https://rallyrecruitmentmarketing.com/learn/proven-practices-increase-apply-flow-webinar/): Learn how to find and fix the gaps in your candidate experience to get more completed applications from qualified talent. - [[Webinar On Demand] Candidate Experience Fixes that Get More Applications](https://rallyrecruitmentmarketing.com/learn/webinar-candidate-experience-fixes-get-more-applications/): Learn how you can make your career site work better for you to convert more qualified candidates and increase the ROI of your job ads. - [[Webinar On Demand] New Ways Conversational AI and Automation Help You Hire Faster](https://rallyrecruitmentmarketing.com/learn/conversational-ai-automation-hire-faster/): Learn how you can use automation and conversational AI to attract, convert and hire quality candidates faster. - [[Webinar On Demand] Building a Recruitment Marketing Budget for any size](https://rallyrecruitmentmarketing.com/learn/build-recruitment-marketing-budget-any-size/): Learn to prepare your 2023 Recruitment Marketing budget like a pro. - [[Webinar On Demand] 4 Strategies to Identify "Hire-Ready" Talent Quicker](https://rallyrecruitmentmarketing.com/learn/hire-ready-pipeline-recruitment-marketing-automation/): Learn how Recruitment Marketing Automation can deliver “hire ready” talent pipelines to your recruiting team and hiring managers. - [[Webinar On Demand] Track Your Way to Recruitment Marketing Success](https://rallyrecruitmentmarketing.com/learn/track-your-way-to-recruitment-marketing-success-webinar/): Join us for a deep-dive on tracking your Recruitment Marketing campaigns & content across social and digital channels, to gain a recruiting advantage. - [[Webinar On Demand] Recruiting Tech and Digital Talent for Non Tech Employers](https://rallyrecruitmentmarketing.com/learn/how-to-recruit-tech-and-digital-talent-for-non-tech-employers/): Learn strategic sourcing strategies and talent attraction tactics that non-tech employers can use today to recruit in-demand tech and digital talent. - [[Webinar On Demand] The Rules of Talent Attraction - Appealing to Talent Without a Big Brand](https://rallyrecruitmentmarketing.com/learn/webinar-rules-of-talent-attraction-on-demand/): Hear creative strategies for attracting candidates even with an unknown employer brand. Featuring Apex Clean Energy, Cytora and Calendly. Watch on demand today! - [[Webinar On Demand] How to Build a Strong Employer Brand that Lasts](https://rallyrecruitmentmarketing.com/learn/webinar-how-to-build-a-strong-employer-brand-that-lasts/): Learn the key elements for building a strong employer brand that represents your company today and supports your company’s planned growth. - [[Webinar On Demand] Become a Talent Magnet: Employer Brand Campaigns that Attract & Retain](https://rallyrecruitmentmarketing.com/learn/webinar-employer-brand-campaigns-that-attract-and-retain/): Learn how to build an employer brand campaign that rallies candidates and team members around your company culture, improving awareness and engagement. - [[Webinar On Demand] Recruitment Marketing Strategies for High-Volume Hiring](https://rallyrecruitmentmarketing.com/learn/webinar-recruitment-marketing-for-high-volume-hiring/): Join this expert webinar to learn a strategic recruitment marketing blueprint for how high-volume hiring teams can attract the right people into their pipeline faster. - [Webinars](https://rallyrecruitmentmarketing.com/resources/webinars/) - [Resources](https://rallyrecruitmentmarketing.com/resources/): Learn Recruitment Marketing strategies and skills with templates, webinars, ebooks, ideabooks, case studies and guides for beginners, professionals and experts - [[Webinar On Demand] Showcase Recruitment Effectiveness through Data Storytelling](https://rallyrecruitmentmarketing.com/learn/webinar-showcase-recruitment-effectiveness-through-data-storytelling-people-analytics/): Learn how to demonstrate the effectiveness of your recruiting strategy to leadership using the power of people analytics and compelling storytelling techniques. - [Events](https://rallyrecruitmentmarketing.com/events/): Recruitment Marketing Events Welcome to your premier destination for Recruitment Marketing events to help you learn new strategies and skills in recruitment marketing, employer branding, recruiting and talent acquisition. Rally's events, available in live, virtual and on-demand formats, include webinars, training programs, workshops, virtual courses and conferences. You'll learn best practices from expert speakers and - [[VIRTUAL COURSE] Recruitment Marketing Campaign Strategy](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-campaign-strategy/): Learn to create a 4-week Recruitment Marketing campaign that generates employer brand awareness, talent pipeline & quality applicants. - [[Report] 2024 Social Recruiting Strategy Benchmarks](https://rallyrecruitmentmarketing.com/learn/social-recruiting-strategy-benchmarks-report/): New 65-page report packed with social recruiting benchmark data, trends and insights for attracting and engaging talent on social media. - [Rally® Awards 2024: Honoring Top Innovators in Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/news/rally-awards-2024-honoring-top-innovators-in-recruitment-marketing-and-employer-branding/): The 2024 Rally® Awards™ celebrate 22 winners across 15 categories, including Best Recruitment Marketing Campaign and Best Employer Brand Launch, plus Rising Star and Recruitment Marketer of the Year Boston — June 6, 2024 Rally® Recruitment Marketing, the premier community of 50,000 recruitment marketing, employer branding and talent attraction professionals, proudly unveiled the winners of - [TA Transformation Playbook](https://rallyrecruitmentmarketing.com/learn/ta-transformation-playbook/): Download this step-by-step guide to improve people, process and technology for better recruitment outcomes. - [[Kit] How to Provide an Outstanding Candidate Experience](https://rallyrecruitmentmarketing.com/learn/outstanding-candidate-experience-kit/): Access our new kit with 4 resources to help you provide an outstanding & thoughtful candidate experience that makes a lasting impact on your employer brand. - [Keynote: Become AI-Ready in the New Era of Talent Acquisition](https://rallyrecruitmentmarketing.com/learn/ai-ready-skills-for-talent-acquisition/): Are you AI-Ready? Prepare your skills and career for the new era of talent acquisition and recruitment marketing. - [Winners Announced in the 2023 Rally® Awards™ Recognizing Excellence in Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/winners-announced-2023-rally-awards-recognizing-excellence-recruitment-marketing-employer-branding/): The 2023 Rally® Awards™ honor 29 winners in 14 categories, including Best Employer Brand Launch, plus Rising Stars and Recruitment Marketer of the Year - [[Ideabook] 44 AI Prompts for Recruitment Marketing](https://rallyrecruitmentmarketing.com/learn/44-ai-prompts-for-recruitment-marketing/): Easy-to-use prompts for ChatGPT and Generative AI tools that will help you work smarter and faster to attract and recruit top talent. - [Rally Introduces Rally® AI™ Recruitment Marketing Assistant](https://rallyrecruitmentmarketing.com/about/rally-ai-recruitment-marketing-assistant/): The first AI tool that uses benchmark data & best practices to guide building a stand-out employer brand that attracts top talent to a company’s culture & careers. - [27 Candidate Experience Upgrades](https://rallyrecruitmentmarketing.com/learn/candidate-experience-upgrades-ideabook/): Learn actionable candidate experience upgrades to map your candidate journey, find advocates, and reach your recruitment marketing goals. 28-page Ideabook. - [[Ideabook] 9 Recruitment Marketing Strategies to Attract Diverse Talent](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-attract-diverse-talent-ideabook/): Ideas for creating an intentional and inclusive Recruitment Marketing strategy that attracts diverse talent to your company. - [[Ideabook] Next-Level Talent Attraction Strategies](https://rallyrecruitmentmarketing.com/learn/next-level-talent-attraction-ideabook/): Proactive strategies from leading practitioners and industry experts to help you rethink your approach to talent attraction. - [Candidate Nurture Campaign Template](https://rallyrecruitmentmarketing.com/learn/candidate-nurture-campaign-template/): Download this expert template for building a personalized recruitment outreach campaign that will nurture interested candidates into qualified, hire-ready applicants. - [[How To Guide] Step-by-Step Guide to Re-Recruit Talent in Your CRM](https://rallyrecruitmentmarketing.com/learn/guide-to-recruit-talent-in-crm/): Follow these steps to re-recruit talent already in your CRM to fill jobs now. - [[Ideabook] 4 Ways to Increase Applicant Quality](https://rallyrecruitmentmarketing.com/learn/increase-applicant-quality-ideabook/): Get ideas for generating more qualified applicants by improving the candidate experience throughout your apply flow. - [[Report] The Best & Worst Recruitment Marketing Channels](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-channels-benchmark-report/): We analyzed 5,000 pieces of content to find the best and worst Recruitment Marketing channels, based on Rally Inside Benchmark data. - [8 Ways to Increase Careers Site Conversions](https://rallyrecruitmentmarketing.com/learn/careers-site-conversion-rate-optimization/): Learn how to use conversion rate optimization to turn more careers site visitors into quality applicants for your jobs. Includes examples and results from leading employers. - [[How To Guide] Talent Attraction Strategies that Improve Quality of Hire](https://rallyrecruitmentmarketing.com/learn/talent-attraction-improve-quality-of-hire/): A practical How To Guide for combining strategies and technologies to enable you to build a diverse, high-quality talent pipeline. - [[Ideabook] 8 Breakthrough Ideas in Employer Branding](https://rallyrecruitmentmarketing.com/learn/breakthrough-employer-branding-ideabook/): Leading practitioners share their strategies for creating a breakthrough employer brand. - [Recruitment Marketing Content Recommendations Calculator](https://rallyrecruitmentmarketing.com/recruitment-marketing-content-recommendations-calculator/): Get data-driven recommendations for what content works best to attract talent through social media and digital marketing - [Recruitment Marketing Conversion Rate Calculator](https://rallyrecruitmentmarketing.com/recruitment-marketing-conversion-rate-calculator/): Interactive calculator to project what Recruitment Marketing strategy and budget are needed to meet your hiring goals - [[Virtual Course] Employer Branding Learning Sprint](https://rallyrecruitmentmarketing.com/training/employer-brand-learning-sprint/): Strengthen your employer brand and take it further with buy-in from your company’s stakeholders in this flexible digital course. - [Recruitment Marketing Conversion Rate Calculator Spreadsheet](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-conversion-rate-calculator/): Download this customizable Recruitment Marketing Conversion Rate Calculator Spreadsheet to plan and project how to meet your hiring goals. - [Tools](https://rallyrecruitmentmarketing.com/tools/): Free tools, calculators and assessments to help you improve your Recruitment Marketing, employer branding and recruiting strategy - [Rally® Inside™ Recruitment Marketing Analytics & Benchmarking Tool](https://rallyrecruitmentmarketing.com/recruitment-marketing-analytics-and-benchmarking-tool/): #1 Free Recruitment Marketing tool to track, measure and manage your strategy all in one place - [[How To Guide] How to Track Your Recruitment Marketing Strategy](https://rallyrecruitmentmarketing.com/learn/how-to-track-recruitment-marketing-strategy/): Download our new How To Guide about tracking your Recruitment Marketing Strategy and get everything you need to set up tracking to measure your success. - [Winners of 2022 Rally® Awards Honored for Excellence in Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/2022-rally-awards-honored-excellence-in-recruitment-marketing-employer-branding/): 29 Winners in 13 Categories, including Best Content Marketing Program and Best Employer Brand Launch, plus Rising Stars and Recruitment Marketer of the Year - [[Ideabook] 8 Ways to Prepare for Tomorrow’s Talent](https://rallyrecruitmentmarketing.com/learn/prepare-for-tomorrows-talent/): Use these insights, strategies and examples from leading employers to help you succeed in high-volume recruiting. - [[Webinar On Demand] Careers Site Redesign Blueprint](https://rallyrecruitmentmarketing.com/learn/webinar-careers-site-redesign/): Learn the key steps for planning and preparing to redesign your careers site and improve the candidate experience, and see a blueprint for success. - [[Webinar On Demand] Why Stories of Your People are Key to More Talent Engagement](https://rallyrecruitmentmarketing.com/learn/webinar-stories-of-people-key-talent-engagement/): Learn how to engage candidates better through story-focused content showcasing your people and company culture. - [[Template] Careers Site Design Template](https://rallyrecruitmentmarketing.com/learn/careers-site-design-template/): Download this best-practice careers site design template based on sites used by top employers, and create a careers page that candidates can't resist. - [Recruitment Marketing Measurement Kit](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-measurement-kit/): Get our 5-piece measurement kit with everything you need to plan, track, measure & report on the effectiveness of your Recruitment Marketing strategies. - [12 Features of an Appealing Careers Page](https://rallyrecruitmentmarketing.com/learn/12-features-of-an-appealing-careers-page/): Download this Rally Ideabook to see 12 inspiring careers page examples with the information and content that candidates expect - [[Webinar On Demand] Employee Generated Content that Attracts Top Talent](https://rallyrecruitmentmarketing.com/learn/webinar-employee-generated-content-attracts-top-talent/): Learn to engage top job seekers with employee generated content that anticipates their questions. - [[Webinar On Demand] Using Data to Take the Guesswork Out of Recruitment Advertising](https://rallyrecruitmentmarketing.com/learn/webinar-use-data-guesswork-out-of-recruitment-advertising/): Learn how to read and interpret recruitment benchmark data to inform your strategy. - [Recruitment Marketing Measurement Plan Template](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-measurement-plan-template/): Download our new template to create a Recruitment Marketing Measurement Plan to document how you track, measure and report on your efforts and strategies. - [[Ideabook] 4 Expert Strategies to Overcome High Volume Recruitment Challenges](https://rallyrecruitmentmarketing.com/learn/overcome-high-volume-recruiting-challenges-ideabook/): Use these insights, strategies and examples from leading employers to help you succeed in high-volume recruiting. - [27 Candidate Experience Upgrades](https://rallyrecruitmentmarketing.com/learn/candidate-experience-upgrades-ideabook-conveyiq/): Learn actionable candidate experience upgrades to map your candidate journey, find advocates, and reach your recruitment marketing goals. 28-page Ideabook. - [[Webinar On Demand] 3 Must-Have Recruiting Videos That Candidates Love](https://rallyrecruitmentmarketing.com/learn/webinar-must-have-recruiting-videos/): See 3 amazing recruiting videos for company culture, diversity & inclusion and campus recruiting - [[Ideabook] 5 Quick Wins to Achieve Recruitment Marketing Impact](https://rallyrecruitmentmarketing.com/learn/quick-wins-achieve-recruitment-marketing-impact-ideabook/): Learn how to make an immediate, noticeable impact on today’s recruiting challenges and hiring goals. - [2022 Recruitment Marketing Planning Guide and Template](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-planning-guide-and-template/): Download our comprehensive blueprint to create a Recruitment Marketing plan that will set you up for success in 2022 - [[Webinar On Demand] Build Your 2022 Recruitment Marketing Plan](https://rallyrecruitmentmarketing.com/learn/webinar-build-2022-recruitment-marketing-plan/): Learn best practices in crafting an agile Recruitment Marketing plan for 2022 to attract the talent your company needs in this tight labor market. - [Recruitment Marketing Measurement Worksheet](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-measurement-worksheet/): Download our new worksheet & learn what metrics that are important to track to monitor, measure & analyze your Recruitment Marketing effectiveness. - [[Webinar On Demand] How To Build a Talent Pipeline from your Careers Site](https://rallyrecruitmentmarketing.com/learn/webinar-build-talent-pipeline-careers-site/): Learn best practices for converting visitors to your website into members of your talent network. - [[How To Guide] The Ultimate Guide to Building an Employee Stories Content Library](https://rallyrecruitmentmarketing.com/learn/building-employee-stories-content-library/): Learn how to find hidden stories from your employees and organize them into a useful library to help you attract talent to your company. - [[Webinar On Demand] Careers Site Upgrade in 6 Weeks](https://rallyrecruitmentmarketing.com/learn/webinar-career-site-upgrades-six-weeks/): Learn how to upgrade your careers site quickly and efficiently to make an immediate impact on your recruiting efforts. - [[Webinar On Demand] Social Recruiting Strategies That Boost Candidate Engagement](https://rallyrecruitmentmarketing.com/learn/webinar-social-recruiting-boost-candidate-engagement/): Learn social recruiting strategies that will outsmart your talent competitors. - [Thank you! The Rally Inside Recruitment Marketing Analytics Report 2021](https://rallyrecruitmentmarketing.com/thank-you-rally-inside-2021-report-20840/) - [[Webinar On Demand] Getting Employee Stories From Reluctant Storytellers](https://rallyrecruitmentmarketing.com/learn/webinar-employee-stories-reluctant-storytellers/): On October 28 learn how to turn reluctant employees into enthusiastic storytellers. - [[Webinar On Demand] The New Way to Measure Recruitment Marketing](https://rallyrecruitmentmarketing.com/learn/webinar-new-way-measure-recruitment-marketing/): Learn the new way to measure your Recruitment Marketing impact. - [Submission Guidelines](https://rallyrecruitmentmarketing.com/community/submission-guidelines/): Here's how you can share your know-how to help the Rally community learn about Recruitment Marketing, employer branding, talent attraction and candidate experience strategies and technologies. The content and ideas that you submit should be your own, ok to be published publicly and valuable to the community. Please don't submit content that's obviously "selling" in - [Community Etiquette](https://rallyrecruitmentmarketing.com/community/community-etiquette/): Rally is an online community for everyone who's interested in learning and sharing ideas about Recruitment Marketing, employer branding and candidate experience. We welcome everyone into the community – HR, Talent Acquisition, Recruiting, Marketing, Communications, in-house practitioners, agencies, vendors, analysts, consultants, students, etc. – because we believe that the diversity of experiences, ideas and perspectives - [About](https://rallyrecruitmentmarketing.com/about/): Rally® with Us to Lead the Future of Talent Acquisition Rally® is the largest community of professionals in HR, Talent Acquisition, Recruiting, Marketing and Communications where the best ideas in Recruitment Marketing and employer branding are learned and shared, to help you gain new skills, advance your career and deliver greater business impact. Why Rally? - [Community](https://rallyrecruitmentmarketing.com/community/): Rally® is the largest community of professionals in HR, Talent Acquisition, Recruiting, Marketing and Communications who are using modern marketing and branding practices to improve how employers attract, engage and recruit talent. We showcase fresh ideas, expert advice and best practices to help you learn new strategies and develop must-have skills to recruit today's socially - [[Ideabook] 9 Ways to Build Back Recruitment for the Better](https://rallyrecruitmentmarketing.com/learn/build-recruitment-back-better-ideabook/): Learn insights and strategies from 9 outstanding practitioners to help you build back your Recruitment Marketing and TA strategies for the better! - [[Ideabook] The Future of Employee Generated Content](https://rallyrecruitmentmarketing.com/learn/employee-generated-content-future-ideabook/): Learn the future of employee generated content and how it can further and differentiate your employer brand. - [[Webinar On Demand] Effective High-Volume Hiring During a Labor Shortage](https://rallyrecruitmentmarketing.com/learn/webinar-high-volume-hiring-labor-shortage/): Learn creative strategies to overcome high-volume recruiting challenges during a labor shortage. - [Terms of Use](https://rallyrecruitmentmarketing.com/terms-of-use/): 1. General Applicability. Please read these Terms of Use (the “TOU”) carefully before using this or any other Rally website (the “Sites”). By accessing and using the Sites, you acknowledge and agree to abide by this TOU as well as the terms of the Community Etiquette page. If you do not agree to the terms - [Privacy](https://rallyrecruitmentmarketing.com/privacy/): Rally Inc. (“Company,” “Rally,” or “We”) respects your privacy and we are committed to protecting it through our compliance with this policy. Rally offers various services to provide businesses and individuals access to a rich collection of resources related to recruitment marketing including the “Rally Inside” software tool, community and practitioner discussion forums, blogs, product - [Careers](https://rallyrecruitmentmarketing.com/careers/): The Rally team is growing! See career opportunities at the largest online community for recruitment marketing practitioners - [[Free Video Class] 4 Step Framework for Better Recruiting Content](https://rallyrecruitmentmarketing.com/resources/4-step-framework-for-better-recruiting-content/): FREE video class to create better Recruitment Marketing content that will attract and engage talent at each step of the candidate journey - [2019 Recruitment Marketing Job and Salary Survey Report](https://rallyrecruitmentmarketing.com/learn/2019-recruitment-marketing-job-and-salary-survey-report/): Exclusive survey report about Recruitment Marketing jobs and salaries - [2020 Rally Awards - Winners Announced!](https://rallyrecruitmentmarketing.com/learn/webinar-2020-rally-awards-winners-announced/): See who won the 2020 Rally Awards and why our expert judges rated them tops in recruitment marketing and employer branding. - [RallyFwd™ On Demand](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/): Watch expert speakers from the RallyFwd Virtual Conference. Topics: talent acquisition, HR, recruitment marketing, employer branding and candidate experience. - [13 Pro Tips for High Volume Recruiting](https://rallyrecruitmentmarketing.com/learn/high-volume-recruiting-ideabook/): Get 13 best practices in candidate experience and employer branding for attracting and recruiting hourly workers and talent in the gig economy. - [[Webinar On Demand] Employee content creators: a new phase of employee generated content](https://rallyrecruitmentmarketing.com/learn/webinar-employee-content-creators/): Learn the top techniques for encouraging a new type of employee generated content that’s dynamic, interactive and still “on brand.” - [[How To Guide] How to Create Unfiltered Employee Stories](https://rallyrecruitmentmarketing.com/learn/employee-story-videos-ideabook/): Learn how to shift your employer brand storytelling strategy towards more unfiltered and authentic content that today's candidates are craving. - [[Video] The One-Experience Talent Platform featuring GR8 People](https://rallyrecruitmentmarketing.com/resources/demos/one-experience-talent-platform-gr8-people/): View this demo of GR8 People, the powerful platform helping deliver a smooth and efficient experience for both candidates and practitioners. - [[Webinar On Demand] Recruiting Gen Z: Content creation for a new generation](https://rallyrecruitmentmarketing.com/learn/webinar-recruiting-gen-z/): Discover how to create Recruitment Marketing content that will specifically appeal to early careers talent content for the online platforms they’re using. - [[New Ideabook] Fresh Content Ideas that Speak to Gen Z Talent](https://rallyrecruitmentmarketing.com/learn/gen-z-content-ideabook/): Learn how and where to cultivate and recruit Gen Z talent for jobs and internships. - [Winners of 2021 Rally® Awards Honored for Excellence in Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/2021-rally-awards-honored-excellence-in-recruitment-marketing-employer-branding/): 33 Awards Given in 14 Categories, including Best Content Marketing Program & Best Employer Brand Launch, plus Rising Stars & Recruitment Marketer of the Year. - [[Webinar On Demand] Recruitment Advertising Trends: What to expect in 2021?](https://rallyrecruitmentmarketing.com/learn/webinar-recruitment-advertising-trends/): Learn the latest recruiting benchmark data to help you improve your recruitment advertising results in an uncertain but competitive labor market. - [[How To Guide] 50 Ways to Brand Your Candidate & Employee Experience](https://rallyrecruitmentmarketing.com/learn/50-ways-to-brand-your-candidate-and-employee-experience/): Discover 50 ways to infuse your employer brand into your virtual candidate and employee experience. - [[Webinar On Demand] Removing Gender Bias in Job Ads](https://rallyrecruitmentmarketing.com/learn/webinar-gender-bias-in-job-advertising/): Learn new research on how gender-coded words are impacting your diversity recruiting initiatives, and get actionable strategies to remove bias in your 2021 job advertising. - [Recruitment Marketing Campaign Template](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-campaign-template/): Plan, execute and present your recruitment marketing campaign like a pro with this data-driven template. - [[New Ideabook] Employer Brand Storytelling During COVID-19](https://rallyrecruitmentmarketing.com/learn/employer-brand-storytelling-ideabook/): Learn how to shift your employer brand storytelling strategy towards more organic and authentic content that today's candidates are craving. - [[Webinar On Demand] Secrets for Local and Global Employer Brand Storytelling](https://rallyrecruitmentmarketing.com/learn/webinar-attract-global-candidates/): Learn how to create local employee stories that support your global employer brand. - [[Webinar On Demand] The Future of Employer Brand Storytelling](https://rallyrecruitmentmarketing.com/learn/employer-branding-storytelling/): Learn how employer brand storytelling has changed since COVID-19 and new strategies you can use to capture remote stories that are surprisingly more effective. - [[Webinar On Demand] Are You Ready for the Work Anywhere Workforce?](https://rallyrecruitmentmarketing.com/learn/work-anywhere-workforce-webinar/): Learn how to attract and recruit the Work Anywhere Workforce from two practitioners who have already made the shift. - [Workbook: Digital Job Advertising Strategies](https://rallyrecruitmentmarketing.com/learn/workbook-digital-job-advertising-strategies/): Download the workbook to plan your digital job advertising strategy using Facebook and programmatic advertising. - [[New Guide] 3 Strategy Shifts to Attract the Work Anywhere Workforce](https://rallyrecruitmentmarketing.com/learn/strategy-guide-work-anywhere-workforce/): The rise of remote work has changed everything. Is your talent strategy ready to attract and retain the Work Anywhere Workforce? - [Training Signup](https://rallyrecruitmentmarketing.com/training-signup/): Hi there! Are you interested in getting hands-on and boosting your skills by learning new Recruitment Marketing, Employer Branding and Candidate Experience strategies from the experts? Then sign up to be the first to know about new Rally virtual courses, workshops and bootcamps. We've got more exciting programs coming soon! [pardot-form height="800" id="19518" title="Training Signup"] - [6 Lessons in Programmatic Online Job Posting](https://rallyrecruitmentmarketing.com/learn/6-lessons-in-programmatic-online-job-posting-appcast/): Get expert 6 tips for using programmatic online job posting to increase quality of hire and decrease cost per applicant. - [6 Lessons in Programmatic Online Job Posting](https://rallyrecruitmentmarketing.com/learn/6-lessons-in-programmatic-online-job-posting/): Get expert 6 tips for using programmatic online job posting to increase quality of hire and decrease cost per applicant. - [Videos](https://rallyrecruitmentmarketing.com/resources/videos/) - [2020 Recruiting Benchmarks and COVID-19 Impact [Video]](https://rallyrecruitmentmarketing.com/learn/2020-recruiting-benchmarks-covid19-impact-video/): Leah Daniels, SVP of Strategy for Appcast, explains the significant impact that COVID-19 is having on recruiting costs and the importance of agility in your talent acquisition strategy. (Length: 35 minutes) Return to Rally Recruitment Marketing ↵ - [Introduction to Recruitment Marketing [Video]](https://rallyrecruitmentmarketing.com/learn/introduction-to-recruitment-marketing-video/): Get an introduction to Recruitment Marketing — the practice of using marketing strategies to promote the value of working for an employer in order to attract, engage, recruit and retain talent. In this video, you'll learn: what is recruitment marketing; key marketing skills that every talent acquisition and human resources professional needs now; which recruitment - [Two Talented on Recruitment Marketing [Video]](https://rallyrecruitmentmarketing.com/learn/two-talented-recruitment-marketing-video/): Learn about Recruitment Marketing and how to get started with this important talent acquisition strategy. Featuring Rally's Lori Sylvia and Jade Bourelle, Founder & Former CEO, Talemetry. Hosted by Jobvite. (Length: 35 minutes) Return to Rally Recruitment Marketing ↵ - [[Webinar On Demand] Why Programmatic Online Job Posting, Now](https://rallyrecruitmentmarketing.com/learn/webinar-programmatic-online-job-posting/): Learn how to use programmatic technology to post your jobs to recruit top talent, and hear lessons learned plus real results from an expert practitioner. - [18 Tips to Level Up Your Content Library](https://rallyrecruitmentmarketing.com/learn/18-tips-to-level-up-your-content-library/): Learn how to create a content library that will give you a year’s worth of Recruitment Marketing content for your careers site and all your recruiting channels. - [21 Insights from Employer Brand Mentors](https://rallyrecruitmentmarketing.com/learn/employer-brand-mentors-ideabook/): Employer brands are more visible and exposed than ever before. Get 21 actionable tips to rethink your employer brand strategy and evolve your career. - [Become a Sponsor](https://rallyrecruitmentmarketing.com/about/become-a-sponsor/): Become a sponsor of Rally Recruitment Marketing, the largest community of practitioners learning new strategies and skills in recruitment marketing, employer branding and candidate experience. - [[Webinar On Demand] Strategies for Creating Recruitment Marketing Content that Lasts](https://rallyrecruitmentmarketing.com/learn/webinar-strategies-for-creating-recruitment-marketing-content-that-lasts/): Experts present how to build your Recruitment Marketing content library the right way so that your content lasts for months and years. - [2020 Rally® Awards Honor Outstanding Work in Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/2020-rally-awards-honor-outstanding-work-in-recruitment-marketing-and-employer-branding/): 24 Award Winners in 13 Categories, including Best Careers Blog and Employer Brand Launch, plus Rising Star and Recruitment Marketer of the Year - [[Video] Conversational Recruiting Platform, featuring Grayscale](https://rallyrecruitmentmarketing.com/resources/demos/conversational-recruiting-grayscale/): Grayscale's Ty Abernethy shares examples of how several employers are using text messaging today to automate the application process and communicate with candidates easier and faster. - [[Video] Recruitment Marketing Platform, featuring Talemetry](https://rallyrecruitmentmarketing.com/resources/demos/recruitment-marketing-platform-talemetry/): Talemetry's Stephen Schwander shows how to provide a better candidate experience and answer candidate questions through a chatbot virtual recruiting assistant. - [[Video] AI Recruiting, Text Communication, Chatbot Automation Software, featuring XOR](https://rallyrecruitmentmarketing.com/resources/demos/ai-recruiting-text-communication-chatbot-automation-software-xor/): XOR's Aida Fazylova shows how to use text, chat and automation to support high-volume hiring, keep furloughed employees engaged and build a talent network. - [[Video] Recruitment Marketing Software, featuring iCIMS](https://rallyrecruitmentmarketing.com/resources/demos/recruitment-marketing-software-icims/): iCIMS' Matt Geffken shows how to create a modern careers site from customizable templates and how Google technology can provide a better job search experience. - [[Video] Branded Employer Profiles, featuring Glassdoor](https://rallyrecruitmentmarketing.com/resources/demos/branded-employer-profiles-glassdoor/): Glassdoor's Courtney Bristow explains the benefits of proactively managing your employer brand reputation on Glassdoor and how to recruit more informed candidates. - [[Video] Employer Branding and Talent Attraction Solution, featuring The Muse](https://rallyrecruitmentmarketing.com/resources/demos/employer-branding-the-muse/): The Muse's Daniel Gillet demonstrates how to market your employer brand to align fit between companies and job seekers through an employer profile on The Muse. - [[Video] Programmatic Job Posting Software, featuring Appcast](https://rallyrecruitmentmarketing.com/resources/demos/programmatic-job-posting-appcast/): Appcast's Tom Chevalier explains how programmatic technology works using algorithms to decide where and when to share your jobs and how much budget to allocate. - [[Video] Recruitment Marketing Platform, featuring Clinch](https://rallyrecruitmentmarketing.com/resources/demos/recruitment-marketing-platform-clinch/): Clinch's Sam Hannaway demonstrates an easy way to update and manage your careers site without needing to know HTML and how to nurture your talent database like a marketer. - [Demo: Talent Experience Management, featuring Phenom People](https://rallyrecruitmentmarketing.com/resources/demos/talent-experience-management-with-phenom-people/): A talent experience management platform is designed to connect every moment in the talent lifecycle together, from candidate experience to employee experience to recruiter experience to management experience. Phenom People's Lindsay Maureau provides a detailed overview of how this holistic approach to talent experience management can help you create a truly personalized experience for candidates - [[Watch] RallyFwd Technology Showcase Highlights: Lead With Employer Brand](https://rallyrecruitmentmarketing.com/learn/rallyfwd-may-2020-technology-showcase-highlights/): Get access to the full product demonstrations here. Return to Rally Recruitment Marketing ↵ - [Webinar On Demand: Hard-to-Fill Roles, Fulfilled!](https://rallyrecruitmentmarketing.com/learn/hard-to-fill-roles-on-demand-webinar/): Learn Recruitment Marketing strategies for Hard-to-Fill roles from Northside Hospital and Advocate Aurora Health in this on demand Rally Webinar. - [[Webinar On Demand] Win at High-Volume Recruiting](https://rallyrecruitmentmarketing.com/learn/high-volume-recruiting-webinar/): Learn actionable strategies for recruiting hourly workers and gig economy workers, including text messaging at scale and a mobile first candidate experience. - [[Live Webinar] Why Programmatic Job Advertising? An Expert Explains](https://rallyrecruitmentmarketing.com/learn/webinar-programmatic-job-advertising/): Learn how to use programmatic technology to post your jobs to recruit top talent, and hear lessons learned plus real results from expert practitioners. - [[Webinar On Demand] Employer Branding That Speaks Uniquely to Women in Technology](https://rallyrecruitmentmarketing.com/learn/webinar-employer-branding-for-women-in-technology/): Learn how to develop an employer brand that speaks uniquely to women in technology and create a competitive recruiting strategy. Featuring VMware Carbon Black. - [[Webinar On Demand] 2017 Recruitment Marketing Trends & 2018 Predictions](https://rallyrecruitmentmarketing.com/learn/2017-recruitment-marketing-trends-and-2018-predictions-webinar/): Hear Kathryn Minshew, CEO of The Muse, and Lori Sylvia, Founder of Rally, unwrap the biggest recruitment marketing trends of 2017 and share their predictions for 2018. - [[Webinar Slides] 2017 Recruitment Marketing Trends & 2018 Predictions](https://rallyrecruitmentmarketing.com/learn/slides-2017-recruitment-marketing-trends-2018-predictions-webinar/): 2017 Recruitment Marketing Trends & 2018 Predictions from Rally Recruitment Marketing Return to Rally Recruitment Marketing Home ↵ - [[Webinar On Demand] 4 Candidate Experience Mistakes You Absolutely Can Fix!](https://rallyrecruitmentmarketing.com/learn/webinar-candidate-experience-mistakes-you-can-fix/): Learn how to fix 4 common candidate experience mistakes from Adam Glassman at Cox Enterprises and Paul Boyett at Corteva Agriscience. - [2019 Recruitment Marketing Planning Guide and Template](https://rallyrecruitmentmarketing.com/learn/2019-recruitment-marketing-planning-guide-and-template/): Download our comprehensive blueprint to create a Recruitment Marketing plan that will set you up for success in 2019 - [11 Pro Tips for Better Talent Engagement](https://rallyrecruitmentmarketing.com/learn/talent-engagement-ideabook/): Learn these Talent Engagement strategies that keep candidates interested in your employer brand and jobs so that you can recruit qualified applicants faster. 28-page Ideabook. - [What Comes Next: Activating Your Employer Value Proposition with Content That Tells Your “Why”](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/activating-employer-value-proposition-with-content/): Watch the video of Kelley Kaezyk from MedExpress present "What Comes Next: Activating Your Employer Value Proposition with Content That Tells Your “Why”" - [[Webinar On Demand] Create Your 2020 Recruitment Marketing Plan](https://rallyrecruitmentmarketing.com/learn/2020-recruitment-marketing-plan-webinar/): Build a recruitment marketing plan that's achievable on any budget. Learn what programs, projects, technologies and resources to focus on in 2020 to gain an edge in talent attraction. - [5 Steps to Fast-Track Your Employer Brand](https://rallyrecruitmentmarketing.com/learn/5-steps-to-fast-track-your-employer-brand/): Quickly develop authentic Employer Brand messaging and active employee brand ambassadors with proven tips from leading practitioners - [Showing Heart: When Candidates Are Your Customers](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/showing-heart-when-candidates-are-your-customers/): Learn how Southwest Airlines recruits by Showing Heart: When Candidates Are Your Customers, Watch On Demand Video - [Templates](https://rallyrecruitmentmarketing.com/resources/templates/) - [Product Demonstrations](https://rallyrecruitmentmarketing.com/resources/demos/) - [How To Guides](https://rallyrecruitmentmarketing.com/resources/how-to-guides/) - [Ideabooks](https://rallyrecruitmentmarketing.com/resources/ideabooks/) - [How a Transparent Candidate Experience Helps Johnson & Johnson Shine](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/johnson-and-johnson-shine/): Learn How a Transparent Candidate Experience Helps Johnson & Johnson Shine - Watch the On Demand Video - [How a Personalized Career Site Boosts the Candidate Experience](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/how-a-personalized-career-site-boosts-the-candidate-experience/): Learn How a Personalized Career Site Boosts the Candidate Experience, watch on demand video - [Make Candidates :-) Using Text Messaging to Respond (and Hire) Faster](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/using-text-messaging-to-respond-faster/): Learn How to Make Candidates :-) Using Text Messaging to Respond (and Hire) Faster using TextRecruit, watch on demand video - [What Your Social Content Says to Candidates](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/what-your-social-content-says-to-candidates/): Learn What Your Social Content Says to Candidates, and How to Activate Your Employer Brand, watch on demand video - [Recruiting Informed Candidates: How Anticipating and Answering Questions Helps You Hire Better](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/recruiting-informed-candidates/): Learn How to Recruit Informed Candidates by Anticipating and Answering their Questions, watch on demand video - [Leveraging Employees to Humanize Your Employer Brand](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/leveraging-employees-to-humanize-your-employer-brand/): Learn How to Leverage Real Employees to Humanize Your Employer Brand, watch the on demand video - [You Have Mail: Communicating with Candidates Like a Marketer](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/communicating-like-a-marketer/): You Have Mail: Communicating with Candidates Like a Marketer, panel with Charlotte Jones and Jared Nypen, watch on demand video - [How Chatbots Can Make Your Company More Human](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/chatbots-make-company-more-human/): Learn How AI Chatbots Can Make Your Company More Human, through Artificial Intelligence in HR Tech, watch on demand video - [Why Text Recruiting Became Our Go-To Call To Action](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/text-recruiting-decreasing-time-to-hire/): Watch the video of Erica Campbell from Dierbergs Markets present "Why Text Recruiting Became Our Go-To Call To Action" - [How We Changed Our Social Engagement Game with Photos and Videos](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/social-engagement-with-photos-and-videos/): Watch the video of Eric Clemons from U.S. Cellular present "How We Changed Our Social Engagement Game with Photos and Videos" - [Culture is Local: The Next Level in Employer Brand Authenticity](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/employer-branding-authenticity-local-culture/): Watch the video of Meredith Herberg-Waldron from Eventbrite present "Culture is Local: The Next Level in Employer Brand Authenticity" - [How an Instagram Hashtag is Bringing the Yellowstone Employee Experience to Life](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/employee-experience-instagram-hashtag/): Watch the video of Kelly Burns present "How an Instagram Hashtag is Bringing the Yellowstone Employee Experience to Life" - [It's Not Magic, It's Programmatic Job Advertising](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/programmatic-advertising-for-talent-acquisition/): Watch the video of Brandon Luiszer from Love's Travel Stops present "It's Not Magic, It's Programmatic Job Advertising" - [Join Us at RallyFwd™ Virtual Conference on May 1, 2018](https://rallyrecruitmentmarketing.com/about/news-rallyfwd-virtual-conference-2018/): RallyFwd™ Virtual Conference on May 1, 2018 to Inspire Talent Acquisition Professionals with Strategies that Humanize the Candidate Experience Experts from Johnson & Johnson, Southwest Airlines and More to Share Best Practices During Free, Half-Day, Recruiting Industry Event Boston – March 21, 2018 – Rally™ Recruitment Marketing today announced it will host its first RallyFwd™ Virtual - [What Email Marketing Can Do For Your Recruiting Events](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/email-marketing-for-recruiting-events/): Watch the video of Derek Murphy-Johnson from KinderCare Education present "What Email Marketing Can Do For Your Recruiting Events" - [Would You Do That to Your Mother?](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/would-you-do-that-to-your-mother/): Watch the on demand video of Jeanne Bliss presenting "Would You Do That to Your Mother?" - [New Rally™ Awards to Recognize Excellence in Recruitment Marketing and Employer Branding](https://rallyrecruitmentmarketing.com/about/new-rally-awards-recognize-excellence-in-recruitment-marketing-and-employer-branding/): Call for entries in the 2020 Rally™ Awards, a new competition celebrating excellence in recruitment marketing and employer branding practices by individuals, teams and employers. - [[Live Webinar] Employer Branding That Speaks Uniquely to Women in Technology](https://rallyrecruitmentmarketing.com/learn/webinar-employer-branding-for-women-in-technology-the-muse/): Learn how to develop an employer brand that speaks uniquely to women in technology and create a competitive recruiting strategy - [6 Creative Seasonal Hiring Strategies](https://rallyrecruitmentmarketing.com/learn/seasonal-hiring-strategies/): When business suddenly picks up, recruiting can take a fast-paced, high-pressure turn. So how about learning from employers that do seasonal hiring to help you meet your goals any time of the year? This Rally Ideabook will teach you: Tactics you can use to create a robust recruiting strategy for high-volume hiring The top channels - [5 Trends Shaping Employer Reviews](https://rallyrecruitmentmarketing.com/learn/5-trends-shaping-employer-reviews/): Learn key marketing trends that are shaping the future of employer reviews to frame the narrative of your employer brand. - [[Webinar On Demand] Creative Seasonal Hiring Strategies](https://rallyrecruitmentmarketing.com/learn/webinar-seasonal-hiring-strategies/): Learn creative seasonal hiring strategies using digital marketing and social media that will make your jobs stand out in any season - [6 Unbreakable Employer Brand Promises](https://rallyrecruitmentmarketing.com/learn/6-unbreakable-employer-brand-promises/): In this Rally Guide, we’ll look at 6 common statements made by corporate and employer brands, the expectations these statements create, and where the disconnect can occur during the candidate experience. - [9 Digital & Social Recruitment Marketing Hacks](https://rallyrecruitmentmarketing.com/learn/9-digital-and-social-recruitment-marketing-hacks/): See 9 digital marketing and social media tactics that are driving great results for Recruitment Marketing teams, how the tactic works and what results have been achieved. - [[Webinar On Demand] Recruitment Marketing Analytics - What Story Is Your Data Telling?](https://rallyrecruitmentmarketing.com/learn/webinar-recruitment-marketing-analytics/): Get pro tips for making key investment decisions in Recruitment Marketing, and learn how to measure and interpret the performance of your careers site and campaigns. - [Engaging Your Company to Coauthor Your Talent Brand](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/brandon-linn-coauthor-talent-brand/): Learn how to create your employer brand in collaboration with employees from Accolade's Brandon Linn (Video length: 28 minutes). - [[Webinar On Demand] Candidate Experience Makeover: Intermountain Healthcare's Remarkable Journey](https://rallyrecruitmentmarketing.com/learn/webinar-candidate-experience-makeover/): Hear how Intermountain Healthcare used text recruiting to automate candidate communications and earn a coveted 2018 Candidate Experience Award. - [[Webinar On Demand] 3 Strategies to Attract Remote & Virtual Talent: Is Your Employer Brand Ready?](https://rallyrecruitmentmarketing.com/learn/webinar-recruiting-strategies-to-attract-remote-virtual-talent/): Learn how to make your employer brand irresistible to candidates who are seeking remote work, virtual jobs and relocation opportunities, featuring The Muse - [Demo: How to Get the Best Employee Stories](https://rallyrecruitmentmarketing.com/resources/demos/storiesincorporated/): Learn how to interview employees to get the best employee stories about working for your company, featuring pro tips from Stories Incorporated. - [9 Ways Automation Transforms the Candidate Experience](https://rallyrecruitmentmarketing.com/learn/9-ways-automation-transforms-the-candidate-experience/): Learn how to transform your candidate experience using text, chat and email automation technology to improve communications at key moments in the hiring process. - [The New Language of Engagement](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/megan-conley-new-language-of-engagement/): Watch the video of opening keynote, Megan Conley present "The New Language of Engagement". - [How T-Mobile Turned Magenta into a Movement of Engagement](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/mark-diller-tmobile-social-media-engagement/): Mark Dillar shares how T-Mobile turned magenta into a movement of social media engagement with employees, candidates and customers. (Video length: 24 minutes). - [The Right and Wrong Approach to Engaging Diverse Talent](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/the-right-and-wrong-approach-to-engaging-diverse-talent/): Watch Katrina Fowler from BAE Systems present how to attract and engage diverse candidates in your recruiting strategy (Video length: 18 minutes). - [Talent Engagement Blueprint from Sourcing to Hire for Small Business](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/frankie-buonocore-talent-engagement-blueprint-for-small-business/): Get talent engagement strategies for small business from Frankie Buonocore from Radius Intelligence (Video length: 24 minutes). - [The Two Secrets to Talent Engagement in a Competitive Market](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/jenna-sandker-talent-engagement-in-a-competitive-market/): Learn recruitment marketing strategies for healthcare recruiting from Memorial Sloan Kettering's Jenna Sandker (Video length: 25 minutes). - [Turning Talent Engagement into a Recruiting Advantage using Text and Automation](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/gretchen-pfeifer-talent-engagement-text-recruiting-automation/): Learn how TTEC's Gretchen Pfeifer uses text recruiting and recruitment automation to generate thousands of employee referrals annually (Video length: 21 minutes). - [Digital and Human: The Dynamic Duo of Talent Engagement](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/amy-warner-digital-and-human-talent-engagement/): Watch Amy Warner from iCIMS present recruitment marketing strategies that engage talent from attraction through onboarding (Video length: 19 minutes). - [Relevance Drives Engagement: Designing a Strategy for Micro Talent Networks](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/jill-shabelman-micro-talent-networks-strategy/): Deloitte's Jill Shabelman presents a strategy for micro talent networks and targeted recruiting content for your talent CRM (Video length: 22 minutes). - [The X Factor: What Your Recruitment Events Are Missing](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/joseph-brim-what-your-recruitment-events-are-missing/): Learn new marketing strategies to engage talent in your recruitment events and candidate experience from Discover's Joseph Brim (Video length: 30 minutes). - [Pay It Forward: Empowering Recruiters to Become Career Advisors](https://rallyrecruitmentmarketing.com/resources/rallyfwd-on-demand/aaron-kraljev-empowering-recruiters-as-career-advisors/): Watch Aaron Kraljev from Wells Fargo present a talent engagement strategy that uses innovative content marketing for social media. (Video length: 23 minutes). - [12 Ways to Tell Team Stories](https://rallyrecruitmentmarketing.com/learn/12-ways-to-tell-team-stories/): Learn how to tell your Team Value Proposition (TVP) through employee and team stories to boost your employer brand. Featuring examples from AstraZeneca, BAE Systems and CVS Health. - [Product Demo: Optimize Your Job Advertising Budget and Strategy](https://rallyrecruitmentmarketing.com/resources/demos/media-optimization-platform-symphony-talent/): Learn how to automate job advertising through job boards, social media and digital channels with Symphony Talent's media optimization platform. - [[Webinar On Demand] Evolve Your Employer Brand: Storytelling for Team Value Propositions](https://rallyrecruitmentmarketing.com/learn/webinar-team-value-proposition/): Hear how AstraZeneca and BAE Systems create content to tell their team value propositions (TVP) to attract and recruit talent. - [[Slides] Let's Humanize the Candidate Experience](https://rallyrecruitmentmarketing.com/learn/slides-humanize-candidate-experience-srsc/): Ideas and examples for improving the candidate experience, presented by Rally Founder Lori Sylvia at Social Recruiting Strategies Conference (SRSC), January 2019 - [11 Big Impact Recruitment Marketing Ideas](https://rallyrecruitmentmarketing.com/learn/big-impact-recruitment-marketing-ideas/): Leading employers share how they implemented a Recruitment Marketing strategy or technology that’s had a big impact on talent acquisition results. - [6 Enhanced Job Descriptions to Inspire You](https://rallyrecruitmentmarketing.com/learn/6-enhanced-job-descriptions-to-inspire-you/): Download the Rally Ideabook to create enhanced job descriptions that improve the candidate experience and increase your Recruitment Marketing results. - [9 Lead Nurture Strategies to Spark Engagement](https://rallyrecruitmentmarketing.com/learn/9-lead-nurture-strategies-to-spark-engagement/): Download Rally's How To Guide to source more candidates from your talent database with lead nurture strategies using email marketing and text recruiting - [[Webinar Slides] The Rules of Talent Attraction: Appealing to Talent Without a Big Brand](https://rallyrecruitmentmarketing.com/learn/slides-the-rules-of-talent-attraction/): Learn how to appeal to talent without a well-known employer brand, with tips from SMBs: Apex Clean Energy, Cytora and Calendly - [Webinar On Demand: 2019 Job Advertising Trends Not to Miss](https://rallyrecruitmentmarketing.com/learn/2019-job-advertising-trends-webinar-on-demand/): Learn 4 trends in job advertising to improve how you attract and recruit talent. Watch Now! - [[Webinar Slides] 2019 Job Advertising Trends Not to Miss](https://rallyrecruitmentmarketing.com/learn/slides-2019-job-advertising-trends/): Rally Webinar: 2019 Job Advertising Trends Not to Miss from Rally Recruitment Marketing Return to Rally Recruitment Marketing ↵ - [Webinar Slides: Recruitment Marketing ROI, Learn to Demonstrate Your Value](https://rallyrecruitmentmarketing.com/learn/slides-recruitment-marketing-roi-webinar/): Rally Webinar: Recruitment Marketing ROI How to Demonstrate Your Value from Rally Recruitment Marketing Return to Rally Recruitment Marketing ↵ - [Product Demo: Make Your Job Posts Stand Out with Enhanced Job Descriptions](https://rallyrecruitmentmarketing.com/resources/demos/enhanced-job-descriptions-vizi/): Watch a demo from Vizi and learn how to create enhanced job descriptions - [Rally™ Recruitment Marketing Community Launches](https://rallyrecruitmentmarketing.com/about/news-rally-recruitment-marketing-community-launches/): Rally™ Recruitment Marketing Launches, Inviting Recruiters and Marketers to Share Ideas, Advice and Reviews to Lead the Future of Talent Acquisition New Online Community Forum Garners Support from HR and Marketing Pioneers and Leading Technology Providers to Bring Marketing Best Practices to Recruiting Boston – September 27, 2017 – A new online community forum is - [Webinar On Demand: Build Your 2019 Recruitment Marketing Plan, Build Your Future](https://rallyrecruitmentmarketing.com/learn/build-your-2019-recruitment-marketing-plan-webinar-on-demand/): In this on-demand webinar, our panelists from Delta Air Lines and CDW will help you create a Recruitment Marketing plan for 2019. You'll learn what programs, projects, technologies and resources to focus on in 2019 that will give your company an edge in talent attraction. Approved for 1 PDC from SHRM and HRCI. (60 minutes) PROFESSIONAL DEVELOPMENT: - [Personalization + Automation: The Secret to Nurturing Your Talent Pipeline](https://rallyrecruitmentmarketing.com/resources/demos/demo-secret-to-nurturing-talent-pipelines-featuring-lever/): Learn how to use personalization techniques and automation technology to nurture your talent pipeline using Lever. - [5 Landing Pages that Drive Candidates to Action](https://rallyrecruitmentmarketing.com/learn/5-landing-pages-that-drive-candidates-to-action-clinch/): Download the Rally How To Guide to create personalized landing pages that improve the candidate experience and increase your Recruitment Marketing results - [Rally™ Recruitment Marketing Creates Community of 10,000 Practitioners in One Year to Modernize Recruiting](https://rallyrecruitmentmarketing.com/about/news-rally-recruitment-marketing-creates-community-of-10000-practitioners-in-first-year/): Rally announced that it has reached the first-year milestone of attracting 10,000 professionals to its Recruitment Marketing community. - [Rally™ Recruitment Marketing to Teach Content Marketing Workshop in Four Cities This Fall 2018](https://rallyrecruitmentmarketing.com/about/news-rally-recruitment-marketing-to-teach-content-marketing-workshop/): HR and Recruiting professionals will learn how to attract talent with inbound marketing at workshops in Washington, San Jose, Boston and New York Boston – August 23, 2018 – Rally™ Recruitment Marketing is hitting the road this Fall 2018 with a new workshop to teach content marketing strategies and skills to Talent Acquisition and Human - [[Live Demo] Personalization + Automation: The Secret to Nurturing Your Talent Pipeline](https://rallyrecruitmentmarketing.com/resources/demos/live-demo-secret-to-nurturing-your-talent-pipeline/): On Nov. 15, 2018, learn how to use personalization techniques and automation technology to nurture your talent pipeline using Lever. - [Slides: Personalization + Automation: The Secret to Nurturing Your Talent Pipeline, featuring Lever](https://rallyrecruitmentmarketing.com/learn/slides-secret-to-nurturing-your-talent-pipeline-lever-demo/):  Rally Demo: Personalization + Automation: The Secret to Nurturing Your Talent Pipeline, featuring Lever from Rally Recruitment Marketing Return to Rally Recruitment Marketing ↵ - [4 Proven Tactics to Attract Veterans, Featuring Dell Technologies](https://rallyrecruitmentmarketing.com/learn/4-proven-tactics-to-attract-veterans-case-study-dell-technologies/): Case Study on how Dell Technologies uses recruitment marketing and employee stories for attracting and recruiting veterans and military - [5 Landing Pages that Drive Candidates to Action](https://rallyrecruitmentmarketing.com/learn/5-landing-pages-that-drive-candidates-to-action/): Download the Rally How To Guide to create personalized landing pages that improve the candidate experience and increase your Recruitment Marketing results - [How To Recruit With Employee Stories, Featuring Citizens Bank](https://rallyrecruitmentmarketing.com/learn/how-to-recruit-with-employee-stories-featuring-citizens-bank/): Learn how Citizens Bank uses employee stories to attract top talent and gain a competitive edge in recruiting. - [4 Ways to Text the Modern Candidate](https://rallyrecruitmentmarketing.com/learn/4-ways-to-text-the-modern-candidate/): Download this Rally How To Guide to improve your candidate communication strategy and speed up your time to hire. - [How To Use Employee Stories to Refresh Your Career Site, Featuring Digital Federal Credit Union](https://rallyrecruitmentmarketing.com/learn/how-to-use-employee-stories-to-refresh-your-career-site/): Learn how Digital Federal Credit Union (DCU) refreshed its career site with employee stories in 10 weeks, without needing to change its front-end design or back-end technology. DCU partnered with Stories Incorporated to interview employees to uncover what it means to work at DCU so that it could better attract candidates who fit the credit - [11 Ways to Humanize the Candidate Experience](https://rallyrecruitmentmarketing.com/learn/11-ways-to-humanize-the-candidate-experience/): Download this Rally Ideabook to improve your candidate experience with better communication and engagement strategies. - [Recruitment Marketing Job Description Templates](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-job-description-templates/): Download and customize these six free job description templates for recruitment marketing, employer branding, digital marketing, more - [Product Demo: Build and Engage Talent Pipelines](https://rallyrecruitmentmarketing.com/resources/demos/candidateid/): See a demo of Candidate.ID, a provider of talent pipeline software, and learn how Recruitment Marketers can build and engage talent pipelines. - [Product Demo: Identify Drop-Off in Your Candidate Experience](https://rallyrecruitmentmarketing.com/resources/demos/appvault/): See a demo of AppVault, and find out where applicants are dropping off during your candidate experience. - [Product Demo: Use Text Recruiting to Attract, Engage and Recruit Faster](https://rallyrecruitmentmarketing.com/resources/demos/textrecruit/): Watch a demo of TextRecruit, and learn how text recruiting can improve your communications and give you the recruiting advantage of speed - [[Webinar] Build Your 2019 Recruitment Marketing Plan, Build Your Future](https://rallyrecruitmentmarketing.com/learn/webinar-build-your-2019-recruitment-marketing-plan/): Set yourself up for success in 2019. On Sept. 25, 2018, get expert advice on how to build your 2019 Recruitment Marketing plan. Register today > - [Product Demo: Generate Employee Stories Quickly with The Muse BrandBuilder](https://rallyrecruitmentmarketing.com/resources/demos/brandbuilder-by-the-muse/): Watch a demo of BrandBuilder from The Muse, and learn how it can help you tackle any employer branding project. - [Webinar On Demand: Recruitment Marketing ROI - Learn to Demonstrate Your Value](https://rallyrecruitmentmarketing.com/learn/recruitment-marketing-roi-on-demand-webinar/): Learn how to show the ROI of your Recruitment Marketing strategies and demonstrate your value as a recruitment marketer. - [[Webinar] Hard-to-Fill Roles, Fulfilled!](https://rallyrecruitmentmarketing.com/learn/webinar-recruitment-marketing-strategies-hard-to-fill-roles-fulfilled/): Hear what modern Recruitment Marketing strategies, channels and technologies will attract top talent for hard-to-fill roles in healthcare and any industry - [2017 Talent Board North American Candidate Experience Awards Executive Brief](https://rallyrecruitmentmarketing.com/learn/2017-north-american-candidate-experience-awards-executive-brief/): The Talent Board provides the industry benchmark for what makes a winning candidate experience by surveying hundreds of thousands of candidates each year. Get the highlights of their latest research report in the 2017 North American Candidate Experience Awards Executive Brief, and find out how you can improve your candidate experience. - [18 Ways to Share Employee Stories](https://rallyrecruitmentmarketing.com/learn/18-ways-to-share-employee-stories/): Attract more qualified candidates by sharing your employee stories. Download this Ideabook with easy tips and customer examples. - [3 Career Sites Where Employees Shine](https://rallyrecruitmentmarketing.com/learn/three-career-sites-where-employees-shine/): See three career site examples that promote employer brand by letting employee stories shine. Download the Lookbook. - [How to Conduct Better Interviews](https://rallyrecruitmentmarketing.com/learn/how-to-conduct-better-interviews/): Glassdoor offers hiring interview checklists and worksheets to provide a positive candidate experience, Rally Recommended - [How Top Companies Use Video for Candidate Experience](https://rallyrecruitmentmarketing.com/learn/how-top-companies-use-video-for-candidate-experience/): Learn how The Muse collaborated with Johnson & Johnson to create videos for the J&J Shine candidate experience platform, Rally Recommended - [How to Recruit Informed Candidates at Scale](https://rallyrecruitmentmarketing.com/learn/how-to-recruit-informed-candidates-at-scale/): Glassdoor teaches how to attract, source and hire informed candidates with this step-by-step guide. - [test-wake](https://rallyrecruitmentmarketing.com/test-wake/) - [Learn](https://rallyrecruitmentmarketing.com/learn/): Learn how to practice Recruitment Marketing with these expert resources. Whether you're a beginner or a professional, Rally will help you learn new skills and fresh ideas to attract and recruit candidates using modern marketing techniques. - [RallyRM Mentor Program](https://rallyrecruitmentmarketing.com/community/rallyrm-mentor-program/): Rally offers a free mentoring program that matches people who want to develop their Recruitment Marketing skills with practitioners who can teach them. Our goal is to Rally forward by supporting one another in trying new strategies that will improve our results and advance our careers. The RallyRM Mentor Program is a 4-6 hour commitment for - [Why Rally?](https://rallyrecruitmentmarketing.com/about/why-rally/): Because there's a widening gap between what candidates expect, what businesses need and what Recruiting and Marketing deliver – but we can do something about it, together. We're in the midst of a major shift in how people search for their next job and employer. Today's candidates are socially engaged and digitally connected. The corporate - [Landing Page](https://rallyrecruitmentmarketing.com/landing-page-2/) - [landing test](https://rallyrecruitmentmarketing.com/landing-test/) - [Reset Password](https://rallyrecruitmentmarketing.com/resetpass/) - [Lost Password](https://rallyrecruitmentmarketing.com/lostpassword/) - [Log Out](https://rallyrecruitmentmarketing.com/logout/) - [Log In](https://rallyrecruitmentmarketing.com/login/) - [Our Brand Story](https://rallyrecruitmentmarketing.com/about/our-brand-story/): You might be wondering why we’re called Rally, why there’s a hand in our logo and how we picked our colors. Let us tell you our brand story! Our Name: Rally™ Do you know how hard it is these days to come up with a brand name that’s easy to remember, has meaning behind it - [Demo Access](https://rallyrecruitmentmarketing.com/resources/demos/demo-access-contributor/): Looks like you want to see a demo. We're super sorry! Educational product demos are for Rally Members only. You might be asking, Why? The reason is that demos are intended to help practitioners learn about new products and technologies, without needing to provide their contact information to the vendor. To make this feature possible, - [Demo Access](https://rallyrecruitmentmarketing.com/resources/demos/demo-access-user/): Looks like you want to see a demo. Great! Educational product demos are for Rally Members only. - [Register](https://rallyrecruitmentmarketing.com/register-2/) - [Employee Referrals](https://rallyrecruitmentmarketing.com/employee-referrals/) - [Employee Advocacy](https://rallyrecruitmentmarketing.com/employee-advocacy/) - [Campus Recruiting](https://rallyrecruitmentmarketing.com/campus-recruiting/) - [Candidate Relationship Management](https://rallyrecruitmentmarketing.com/candidate-relationship-management/) - [Applicant Tracking System](https://rallyrecruitmentmarketing.com/applicant-tracking-system/) - [Claim Your Page](https://rallyrecruitmentmarketing.com/claim-your-page/): Lori will add Pardot form like a contact us - [Playbooks](https://rallyrecruitmentmarketing.com/playbooks/) - [Other Resources](https://rallyrecruitmentmarketing.com/other-resources/): There are lots of great resources being created on Recruitment Marketing. Here are our picks. Events Event 1 Event 2 Podcasts Podcast 1 Podcast 2 If you have a resource that you'd like to share with the Rally community, Contact Us. - [Sourcing Technology](https://rallyrecruitmentmarketing.com/sourcing-technology/) - [Web Sourcing](https://rallyrecruitmentmarketing.com/web-sourcing/) - [Video Job Descriptions](https://rallyrecruitmentmarketing.com/video-job-descriptions/) - [Video Interviewing](https://rallyrecruitmentmarketing.com/video-interviewing/) - [Talent Pipelines](https://rallyrecruitmentmarketing.com/talent-pipelines/) - [Sourcing & Recruiting](https://rallyrecruitmentmarketing.com/sourcing-recruiting/) - [Social Recruiting](https://rallyrecruitmentmarketing.com/social-recruiting/) - [Recruitment Marketing Platform](https://rallyrecruitmentmarketing.com/recruitment-marketing-platform/) - [Recruiting Operations](https://rallyrecruitmentmarketing.com/recruiting-operations/) - [Employment Website](https://rallyrecruitmentmarketing.com/employment-website/) - [Employment Branding](https://rallyrecruitmentmarketing.com/employment-branding/) - [Employer Branding](https://rallyrecruitmentmarketing.com/employer-branding/) - [Marketing Agency](https://rallyrecruitmentmarketing.com/marketing-agency/) - [Job Advertising](https://rallyrecruitmentmarketing.com/job-advertising/) - [Event Management](https://rallyrecruitmentmarketing.com/event-management/) - [Landing Page](https://rallyrecruitmentmarketing.com/landing-page-3/) - [eBooks](https://rallyrecruitmentmarketing.com/ebooks/) - [Activity](https://rallyrecruitmentmarketing.com/activity/) - [Sample Page](https://rallyrecruitmentmarketing.com/sample-page/): This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger - [Numeric Pagination](https://rallyrecruitmentmarketing.com/numeric-pagination/) - [Previous/Next](https://rallyrecruitmentmarketing.com/previousnext/) - [Infinite Scroll](https://rallyrecruitmentmarketing.com/infinite-scroll/) - [Load More](https://rallyrecruitmentmarketing.com/load-more/) - [Layout G](https://rallyrecruitmentmarketing.com/layout-g/) - [Layout F](https://rallyrecruitmentmarketing.com/layout-f/) - [Layout E](https://rallyrecruitmentmarketing.com/layout-e/) - [Layout D](https://rallyrecruitmentmarketing.com/layout-d/) - [Layout C](https://rallyrecruitmentmarketing.com/layout-c/) - [Layout B](https://rallyrecruitmentmarketing.com/layout-b/) - [Layout A](https://rallyrecruitmentmarketing.com/layout-a/) - [Without Sidebar](https://rallyrecruitmentmarketing.com/without-sidebar/) - [No Slider](https://rallyrecruitmentmarketing.com/no-slider/) - [Sample Page](https://rallyrecruitmentmarketing.com/sample-page-2/): This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger - [Page No Sidebar](https://rallyrecruitmentmarketing.com/page-no-sidebar/): This is a page with left sidebar. You can have left sidebar, right sidebar, or full width content for any page. Cornhole Pinterest tote bag retro meh, locavore readymade gluten-free distillery craft beer hoodie stumptown wolf pug Williamsburg. Messenger bag biodiesel fashion axe PBR&B whatever locavore. Synth authentic wayfarers ennui, salvia cred chillwave roof party - [Page Right Sidebar](https://rallyrecruitmentmarketing.com/page-right-sidebar/): This is a page with left sidebar. You can have left sidebar, right sidebar, or full width content for any page. Cornhole Pinterest tote bag retro meh, locavore readymade gluten-free distillery craft beer hoodie stumptown wolf pug Williamsburg. Messenger bag biodiesel fashion axe PBR&B whatever locavore. Synth authentic wayfarers ennui, salvia cred chillwave roof party - [Page Left Sidebar](https://rallyrecruitmentmarketing.com/page-left-sidebar/): This is a page with left sidebar. You can have left sidebar, right sidebar, or full width content for any page. Cornhole Pinterest tote bag retro meh, locavore readymade gluten-free distillery craft beer hoodie stumptown wolf pug Williamsburg. Messenger bag biodiesel fashion axe PBR&B whatever locavore. Synth authentic wayfarers ennui, salvia cred chillwave roof party - [Shortcodes](https://rallyrecruitmentmarketing.com/shortcodes/): Throne comes with full support for our Meks Flexible Shortcodes WordPress plugin. Check some examples of what can you create inside page/post content with our shortcodes. You can add some columns... Perhaps some progress bars? Awesome font icons? Or some nice buttons? Maybe some social icons? Dropcaps? xcepteur adipisicing try-hard kale chips et. Meh - [Custom widgets](https://rallyrecruitmentmarketing.com/custom-widgets/): Church-key raw denim put a bird on it incididunt. Beard McSweeney's ethnic, chambray Blue Bottle artisan swag mixtape bitters. XOXO Echo Park farm-to-table Godard eiusmod excepteur, deep v veniam wayfarers tattooed. Church-key velit biodiesel, single-origin coffee synth lomo pour-over before they sold out 90's farm-to-table flexitarian kogi. Labore non tattooed, 8-bit keytar squid polaroid anim - [Typography](https://rallyrecruitmentmarketing.com/typography/): orem ipsum Id tempor laborum in consequat ut in eu id eu incididunt ut sed elit quis veniam sint id sit Duis sunt laborum in consequat tempor laborum in consequat Excepteur consectetur reprehenderit culpa deserunt cillum aute dolor dolor dolor qui. Id tempor laborum in consequat Ut in eu id eu. Shoreditch gastropub whatever. Reprehenderit quis polaroid aben digeth ## Products - [LinkedIn](https://rallyrecruitmentmarketing.com/reviews/products/linkedin/) - [Indeed](https://rallyrecruitmentmarketing.com/reviews/products/indeed/) ## Categories - [Candidate Experience](https://rallyrecruitmentmarketing.com/category/candidate-experience/) - [Employer Branding](https://rallyrecruitmentmarketing.com/category/employer-branding/) - [CRM](https://rallyrecruitmentmarketing.com/category/candidate-relationship-management/) - [Social Recruiting](https://rallyrecruitmentmarketing.com/category/social-recruiting/) - [Recruiting Analytics](https://rallyrecruitmentmarketing.com/category/recruiting-analytics/) - [Recruiting Automation](https://rallyrecruitmentmarketing.com/category/recruiting-automation/) - [Employee Storytelling](https://rallyrecruitmentmarketing.com/category/employee-storytelling/) - [RallyRM Mentors](https://rallyrecruitmentmarketing.com/category/rally-recruitment-marketing-mentors/) - [Recruitment Marketing](https://rallyrecruitmentmarketing.com/category/recruitment-marketing/) - [RallyFwd™](https://rallyrecruitmentmarketing.com/category/rallyfwd/) - [Rally Awards](https://rallyrecruitmentmarketing.com/category/rally-awards/) - [Rally Inside](https://rallyrecruitmentmarketing.com/category/rally-inside/) - [AI & AEO](https://rallyrecruitmentmarketing.com/category/ai-aeo/) - [Employee Advocacy](https://rallyrecruitmentmarketing.com/category/employee-advocacy/) ## Tags - [blog](https://rallyrecruitmentmarketing.com/tag/blog/) - [mentor](https://rallyrecruitmentmarketing.com/tag/mentor/) - [audra knight](https://rallyrecruitmentmarketing.com/tag/audra-knight/) - [max the cat](https://rallyrecruitmentmarketing.com/tag/max-the-cat/) - [the socialrecruiting show](https://rallyrecruitmentmarketing.com/tag/the-socialrecruiting-show/) - [social recruiting](https://rallyrecruitmentmarketing.com/tag/social-recruiting/) - [lindsay parks](https://rallyrecruitmentmarketing.com/tag/lindsay-parks/) - [job description](https://rallyrecruitmentmarketing.com/tag/job-description/) - 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