# Prominara

> Prominara is an AI visibility platform for generative engine optimization (GEO): it finds where ChatGPT, Perplexity and Google AI recommend competitors instead of you, writes the fixes, and measures what worked. URL: https://prominara.com. Updated: 2026-10-25. For full content see https://prominara.com/llms-full.txt

## About Prominara

Prominara helps marketing teams and agencies win visibility in AI answers. It tracks the prompts your buyers actually ask across ChatGPT, Perplexity, Gemini, and Google’s AI surfaces, shows which sources get cited (and where competitors appear instead of you), audits your pages for AI-readiness, and measures whether the changes you ship actually move citation rates. Impact is measured with a published protocol rather than a single-sample score. See https://prominara.com/methodology.

## Founder & Author

Nicolás Rodriguez Seara is the founder of Prominara, a GEO platform that tracks brand visibility across AI answers. He spent over two decades scaling engineering and marketing-technology organizations — Director of Engineering at Mercado Libre (NASDAQ: MELI) and VP of Engineering at Kavak — before building Prominara. Profile: https://prominara.com/authors/nicolas-rodriguez-seara. LinkedIn: https://www.linkedin.com/in/nicolasseara.

## Supported AI Platforms

- ChatGPT (OpenAI)
- Perplexity AI
- Google AI (Gemini with live Google Search)
- Google AI Overviews (real AI Overview block from the Google SERP)
- Google AI Mode (English markets)

## Core Features

### MCP Server (connect your own AI agent)
Prominara runs a remote Model Context Protocol server at https://mcp.prominara.com. Adding it to Claude, ChatGPT, Cursor, Codex or any other MCP client lets that assistant read your Prominara data and take a small set of safe actions on your behalf: list sites, read visibility and citation data, list missions and sources, read measurement verdicts, create tracked prompts, run a check, log a content change, set a mission status, and enable or disable prompts. Authentication is OAuth 2.1 with per-connection consent and separate read and write permissions; no tool deletes data, changes billing or reaches another organization. Included in every plan and in the 14-day trial, with no separate usage meter. Details: https://prominara.com/mcp (Markdown: https://prominara.com/mcp.md). Setup guides: https://prominara.com/docs/agents.
Machine discovery: server card https://prominara.com/.well-known/mcp/server-card.json (tool list, no login), protected-resource metadata https://mcp.prominara.com/.well-known/oauth-protected-resource, authorization-server metadata https://prominara.com/.well-known/oauth-authorization-server.

### AI Visibility Scanner
Analyze any URL and receive a comprehensive AI visibility score (0-100) with actionable recommendations across content structure, entity coverage, authority signals, and technical readiness.

### Citation Tracking
Create monitors to track when and how AI engines cite your content. Set up queries that users might ask AI platforms, and we validate whether your brand appears in responses. Brand mentions in the answer text and links in the cited sources are recorded separately, and each run also records whether the engine retrieved anything at all. Prompts are filed as one of three kinds and reported separately, never averaged: discovery questions that never name your brand, questions that name your brand, and comparisons that name a rival. Only discovery questions count toward headline visibility and citation rates, because a question containing your name will hand it back to you; brand questions feed accuracy and sentiment, comparison questions feed competitive positioning.

### Prompt Set Builder
Prominara reads your site and drafts the questions your buyers ask AI, then assembles a set sized to your plan's prompt allowance. The set is balanced on two axes at once: the three kinds of question, and the moments of the buying journey — exploring a problem, looking for options, comparing choices, ready to buy, plus after purchase where that matters for the category. Discovery takes the largest share. With no known competitors, comparison slots fold back into discovery rather than inventing rival names.

### Impact Measurement
Prompts marked for measurement are run repeatedly against frozen alternate phrasings, so a citation rate reflects a real sample rather than one lucky run. Each sampled prompt carries an answer-stability reading. Changes you publish are logged and then tested against a control group of prompts you did not target, and the verdict is reported as a probability with a range plus an evidence grade — never as a bare green arrow.

### Accuracy Monitor
Claims made about your brand in AI answers are extracted and checked against your brand facts. On Pro and Agency plans those facts are extracted automatically from your own pricing, home, about, and docs pages, so the check runs without manual data entry; facts you enter yourself are never overwritten. When an AI answer is wrong, you get a correction playbook rather than only an alert.

### Share of Voice Analysis
Track your brand mentions compared to competitors in AI responses. Identify which competitors are being cited and find opportunities to improve your visibility.

### AI-Powered Content Suggestions
Get actionable content improvement recommendations to help your content get cited more frequently by AI platforms.

### Analytics Integrations
Integrates Google Search Console, Google Analytics and Bing Webmaster Tools (read-only) to correlate traditional search with AI visibility.

### Agency Features
White-label reports, client portals, and multi-site management for agencies serving multiple clients.

## Pricing Plans

| Plan | Price | Websites | Clients | Prompts | AI checks/mo | AI Suggestions |
|------|-------|----------|---------|---------|----------|----------------|
| Starter | $29/mo | 1 | — | 15 | 200 | 20/mo |
| Pro | $149/mo | 3 | — | 50 | 1,000 | 100/mo |
| Agency | $299/mo | 6 | 3 | 120 | 2,500 | 500/mo |

## Key Concepts

### Generative Engine Optimization (GEO)
GEO is the practice of optimizing content to be cited and featured in AI-generated responses. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the source that AI engines reference when answering user queries.

### AI Visibility Score
A proprietary score (0-100) measuring how well-optimized content is for AI search engines. Higher scores indicate better optimization for AI citation.

### Share of Voice
The percentage of AI responses that cite your brand versus competitors for a given set of queries.

### The Visibility Funnel
Being cited has two independent terms: whether the engine searched at all, and whether it chose you once it did. "Never searched" is an entity and authority problem; "searched and skipped you" is one your next page can fix. Collapsing them into one score misdiagnoses which of the two you actually have.

## Contact & Resources

- [Website](https://prominara.com)
- [Documentation](https://prominara.com/docs)
- [Contact](https://prominara.com/contact)

## Prominara Research (1 release)

Open studies of what AI answer engines say about public brands, with repeated runs, 95% intervals and downloadable data (CC BY 4.0). Hub: https://prominara.com/research

- [State of AI Visibility: B2B SaaS Edition (Q4 2026)](https://prominara.com/research/ai-visibility-b2b-saas): This Q4 2026 study measures AI visibility for B2B SaaS brands only. We asked ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode the same 12 buyer questions in each software category, from CRM to AI meeting assistants, and recorded which brands each engine named, recommended and cited. HubSpot was named in 96% of CRM answers, and asked the same question again, ChatGPT changed whether it named a brand in 39% of question–brand pairs where that brand came up.
  - HubSpot was named in 96% of AI answers about CRM software, averaged across 5 engines (n = 132 answers to 12 questions).
  - Asked the same question again with the same wording, ChatGPT changed whether it named a brand in 39% of question–brand pairs where that brand came up at least once (n = 439 pairs).
  - QuickBooks was named in 56% of ChatGPT's answers about accounting and finance software, against 100% on Google AI Mode (n = 48 answers).
  - HubSpot Marketing Hub's share of marketing automation answers ranged from 72% on Perplexity to 94% on Gemini (n = 72 answers).
  - Calendly, the most-named scheduling brand, appeared in 84% of AI answers, averaged across 5 engines (n = 132 answers to 12 questions).
  - reddit.com was the most-cited source in AI answers about accounting and finance software, cited in 29% of them (n = 132 answers).
  - In help desk software, intercom.com was the most-cited source, cited in 33% of answers (n = 132 answers), while Zendesk was the brand named most often.
  - In product analytics, amplitude.com was cited in 42% of answers (n = 132 answers), more than any other source, while PostHog was the brand named most often.
## Content Library

### Guides (5 available)
- [AI Share of Voice: Definition, Formula and How to Calculate It](https://prominara.com/guides/ai-share-of-voice)
- [GEO Beginner Guide [2026]: Generative Engine Optimization](https://prominara.com/guides/generative-engine-optimization)
- [AI Visibility Score Explained [2026]: Boost Your Rating](https://prominara.com/guides/ai-visibility-score-explained)
- [Schema Markup for AI Search [2026]: Implementation Guide](https://prominara.com/guides/schema-markup-guide)
- [Technical GEO Audit Checklist [2026]: Full Site Review](https://prominara.com/guides/technical-geo-audit-checklist)

### Blog (22 articles)
- [Best AEO Tools in 2026: 14 Answer Engine Optimization Tools, Paid and Free](https://prominara.com/blog/best-aeo-tools-2026)
- [Use your own AI agent over MCP](https://prominara.com/blog/use-your-own-agent-with-prominara)
- [Prompt Optimization for Brands in 2026](https://prominara.com/blog/prompt-optimization-brands-2026)
- [G2 Reviews as GEO Signals for AI Recommendations (2026)](https://prominara.com/blog/g2-reviews-geo-signals-ai-recommendations-2026)
- [Does Product Hunt Feature Boost GEO Citations in 2026?](https://prominara.com/blog/does-product-hunt-feature-boost-geo-citations-2026)
- [GEO Guide: Optimize Landing Pages for LLM Recommendations in 2026](https://prominara.com/blog/geo-guide-optimize-landing-pages-llm-recommendations-2026)
- [Best Affordable GEO Tools for Solo Marketers in 2026](https://prominara.com/blog/best-affordable-geo-tools-solo-marketers-2026)
- [Reddit Citation Battlefield: How to Win Mentions](https://prominara.com/blog/reddit-citation-battlefield-how-to-win-mentions)
- [GEO Guide: Content Format Effects on AI Citations](https://prominara.com/blog/geo-guide-content-format-effects-on-ai-citations)
- [Does Perplexity Pro Always Cite Sources? How It Picks Them](https://prominara.com/blog/how-perplexity-chooses-sources)
- [ChatGPT Brand Mention Tracker: Check Your Mentions](https://prominara.com/blog/how-to-check-chatgpt-mentions-brand)
- [Your Content Is Invisible to AI — Why & Fixes](https://prominara.com/blog/your-content-is-invisible-to-ai-why-fixes)
- [Best AI Visibility Tools in 2026: 10 GEO Tools Compared](https://prominara.com/blog/best-ai-visibility-tools-2026)
- [GEO ROI: How to Measure the Return on AI Search Optimization](https://prominara.com/blog/measuring-geo-roi)
- [What is AEO? Complete Guide to Answer Engine Optimization](https://prominara.com/blog/what-is-aeo-answer-engine-optimization)
- [How to Get Your Brand Mentioned by AI Search Engines [2026]](https://prominara.com/blog/how-to-get-mentioned-by-ai)
- [GEO Case Studies: What Credible Results Look Like [2026]](https://prominara.com/blog/geo-case-studies-results)
- [robots.txt for AI Crawlers: Config Guide for 8 Bots [2026]](https://prominara.com/blog/robots-txt-ai-crawlers-guide)
- [Does ChatGPT Recommend Brands? How It Works](https://prominara.com/blog/does-chatgpt-recommend-brands)
- [AI Search Statistics 2026: What the Research Actually Shows](https://prominara.com/blog/ai-search-statistics-2026)
- [Is GEO Real or Just Marketing Hype? What the Data Shows](https://prominara.com/blog/is-geo-real-or-hype)
- [llms.txt Guide: How to Set Up Your File in 5 Steps [2026]](https://prominara.com/blog/llms-txt-implementation-guide)

### Glossary (35 terms, one page)
- [AI Attribution](https://prominara.com/glossary#ai-attribution)
- [AI Crawler](https://prominara.com/glossary#ai-crawler)
- [AI Hallucination](https://prominara.com/glossary#ai-hallucination)
- [AI Visibility](https://prominara.com/glossary#ai-visibility)
- [AI Visibility Score](https://prominara.com/glossary#ai-visibility-score)
- [Answer Engine](https://prominara.com/glossary#answer-engine)
- [Authority Signals](https://prominara.com/glossary#authority-signals)
- [ChatGPT](https://prominara.com/glossary#chatgpt)
- [Citation Tracking](https://prominara.com/glossary#citation-tracking)
- [Claude](https://prominara.com/glossary#claude)
- [Content Freshness](https://prominara.com/glossary#content-freshness)
- [Content Structure Score](https://prominara.com/glossary#content-structure-score)
- [Content Velocity](https://prominara.com/glossary#content-velocity)
- [E-E-A-T](https://prominara.com/glossary#eeat)
- [Entity Optimization](https://prominara.com/glossary#entity-optimization)
- [Featured Snippets](https://prominara.com/glossary#featured-snippets)
- [Gemini](https://prominara.com/glossary#gemini)
- [Generative Engine Optimization (GEO)](https://prominara.com/glossary#generative-engine-optimization)
- [Google AI Overviews](https://prominara.com/glossary#google-ai-overviews)
- [Knowledge Graph](https://prominara.com/glossary#knowledge-graph)
- [Large Language Model (LLM)](https://prominara.com/glossary#large-language-model)
- [llms.txt](https://prominara.com/glossary#llms-txt)
- [MCP Server](https://prominara.com/glossary#mcp-server)
- [Microsoft Copilot](https://prominara.com/glossary#microsoft-copilot)
- [Model Context Protocol (MCP)](https://prominara.com/glossary#model-context-protocol)
- [Multimodal AI](https://prominara.com/glossary#multimodal-ai)
- [Perplexity AI](https://prominara.com/glossary#perplexity-ai)
- [Prompt Engineering](https://prominara.com/glossary#prompt-engineering)
- [Prompt Library](https://prominara.com/glossary#prompt-library)
- [Retrieval Augmented Generation (RAG)](https://prominara.com/glossary#retrieval-augmented-generation)
- [Schema Markup](https://prominara.com/glossary#schema-markup)
- [Semantic HTML](https://prominara.com/glossary#semantic-html)
- [Share of Voice (SOV)](https://prominara.com/glossary#share-of-voice)
- [Topical Authority](https://prominara.com/glossary#topical-authority)
- [Zero-Click Search](https://prominara.com/glossary#zero-click-search)

### Platform Guides (5 tracked AI surfaces + Claude guide)
- [ChatGPT](https://prominara.com/platforms/chatgpt)
- [Claude](https://prominara.com/platforms/claude) (guide only; not tracked by Prominara)
- [Gemini](https://prominara.com/platforms/gemini)
- [Google AI Mode](https://prominara.com/platforms/google-ai-mode)
- [Google AI Overviews](https://prominara.com/platforms/google-ai-overviews)
- [Perplexity](https://prominara.com/platforms/perplexity)

### Solutions (8 business types)
- [GEO for Agencies](https://prominara.com/for/agencies)
- [GEO for E-commerce](https://prominara.com/for/ecommerce)
- [GEO for Enterprise](https://prominara.com/for/enterprise)
- [GEO for Fintech](https://prominara.com/for/fintech)
- [GEO for Healthcare](https://prominara.com/for/healthcare)
- [GEO for Professional Services](https://prominara.com/for/professional-services)
- [GEO for SaaS](https://prominara.com/for/saas)
- [GEO for Startups](https://prominara.com/for/startups)

### Comparisons (18 available)
- [GEO vs SEO: Understanding the Difference in 2026](https://prominara.com/compare/geo-vs-seo)
- [AEO vs GEO: Two Names for the Same Work, and Where SEO Fits](https://prominara.com/compare/aeo-vs-geo)
- [Prominara vs Semrush AI Visibility Toolkit: Your Own Prompts and Measured Impact vs AI Data Inside Semrush](https://prominara.com/compare/prominara-vs-semrush-ai-visibility-toolkit)
- [Prominara vs Profound: Self-Serve GEO Platform vs Enterprise AI Marketing Suite](https://prominara.com/compare/prominara-vs-profound)
- [Prominara vs Otterly.AI: AI Search Monitoring vs Measured GEO Impact](https://prominara.com/compare/prominara-vs-otterly)
- [Prominara vs Peec AI: Daily AI Search Analytics vs Measured GEO Impact](https://prominara.com/compare/prominara-vs-peec-ai)
- [Prominara vs GrackerAI: Promised Visibility Lift vs Measured Impact](https://prominara.com/compare/prominara-vs-gracker)
- [Prominara vs rocketblue: AI Content Autopilot vs Measured Impact](https://prominara.com/compare/prominara-vs-rocketblue)
- [Prominara vs Conductor: Dedicated GEO Platform vs Enterprise AEO and SEO Suite](https://prominara.com/compare/prominara-vs-conductor)
- [Prominara vs SE Ranking: Dedicated GEO Measurement vs AI Tracking Inside an SEO Suite](https://prominara.com/compare/prominara-vs-se-ranking)
- [Prominara vs AthenaHQ: Measured Impact vs Credit-Based AI Visibility Tracking](https://prominara.com/compare/prominara-vs-athena-hq)
- [Prominara vs Scrunch AI: Measured Impact on 5 AI Surfaces vs Enterprise AI Visibility](https://prominara.com/compare/prominara-vs-scrunch-ai)
- [Prominara vs Writesonic: AI Visibility Tracking, Engine Coverage, and Measured Impact](https://prominara.com/compare/prominara-vs-writesonic)
- [Prominara vs Ahrefs Brand Radar: Measuring Your Own Changes vs Market-Wide AI Visibility Data](https://prominara.com/compare/prominara-vs-ahrefs-brand-radar)
- [Prominara vs Gauge: AI Visibility Tracking, Content, and Measured Impact Compared](https://prominara.com/compare/prominara-vs-gauge)
- [Prominara vs Goodie AI: AI Visibility Platform Comparison for Brands and Agencies](https://prominara.com/compare/prominara-vs-goodie-ai)
- [Prominara vs Omnia: Daily AI Visibility Tracking vs Measured Impact](https://prominara.com/compare/prominara-vs-omnia)
- [ChatGPT vs Perplexity for SEO: Which Platform Matters More?](https://prominara.com/compare/chatgpt-vs-perplexity-for-seo)

## Frequently Asked Questions

Q: What AI platforms does Prominara track?
A: We track ChatGPT, Perplexity AI, Google AI (Gemini), Google AI Overviews, and Google AI Mode.

Q: How is the AI visibility score calculated?
A: The scanner runs over 40 page- and site-level checks across four weighted categories: technical readiness (30%), content structure (30%), entity and topic coverage (25%) and authority signals (15%). A page that is set to noindex or blocks an AI search crawler is capped at 40, and a page whose main content only appears after JavaScript runs is capped at 50. A nosnippet or max-snippet:0 caps only the Google AI Overviews / AI Mode scores at 40, since Google and Bing are the engines that document honoring it. Checks with no evidence of affecting AI citations, such as llms.txt, FAQ blocks, word count, schema markup, named entities and trust pages, are reported but do not raise the score.

Q: Can agencies use Prominara for client work?
A: Yes. White-label reports are included on Pro (5 per month) and Agency (unlimited). Client portals and client workspaces are Agency only: 3 client workspaces and 6 websites are included, and sales can raise those limits.

Q: What is the difference between GEO and SEO?
A: SEO optimizes for ranking in search results. GEO optimizes for being cited in AI-generated answers. GEO focuses on entities rather than keywords, and measures share of voice rather than rankings.

Q: How do I allow AI crawlers to access my site?
A: Configure your robots.txt to allow the AI search crawlers: OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot and Bingbot. Training crawlers such as GPTBot and ClaudeBot are a separate choice and do not decide whether you appear in AI search answers. Our scanning tools detect if AI crawlers are blocked.

## GEO Best Practices

1. Answer questions directly in the first paragraph
2. Write self-contained passages that state concrete facts
3. Include relevant entities (people, organizations, products)
4. Attribute figures and quotes to a named, authoritative source
5. Keep content fresh and up-to-date
6. Use specific, descriptive headings
7. Allow AI search crawlers in robots.txt and serve the main content without JavaScript
8. Build topical authority with content clusters

## Site Structure

- [Homepage](https://prominara.com/)
- [Features](https://prominara.com/features): Feature overview
- [MCP Server](https://prominara.com/mcp): Connect Claude, ChatGPT, Cursor or Codex to Prominara
- [Connect your AI agent docs](https://prominara.com/docs/agents): Per-client setup, tools reference, security, troubleshooting
- [Pricing](https://prominara.com/pricing): Pricing plans
- [Methodology](https://prominara.com/methodology): How Prominara measures AI visibility and proves impact
- [Blog](https://prominara.com/blog): GEO insights (22 articles)
- [Guides](https://prominara.com/guides): Tutorials (5 guides)
- [Glossary](https://prominara.com/glossary): Terminology (35 terms)
- [Platforms](https://prominara.com/platforms): Platform guides (5 tracked AI surfaces + Claude guide)
- [Citation tracking](https://prominara.com/features/citation-tracking): Track AI citations across ChatGPT, Perplexity, Gemini and Google AI
- [Solutions](https://prominara.com/for): Business solutions (8 types)
- [Comparisons](https://prominara.com/compare): Tool comparisons (18 comparisons)
- [Documentation](https://prominara.com/docs)
- [Sign In](https://prominara.com/login)