# Principle Design

> Principle Design is an award\-winning brand and graphic design agency in Melbourne crafting brand identity and logos\. Let's chat – book a call today\!

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## Pages
- [Home](https://principledesign.com.au/)
- [Brand Identity \& Rebrand Design](https://principledesign.com.au/services/brand-identity-rebrand-design/)
- [Services](https://principledesign.com.au/services/)
- [Print \& Collateral Design](https://principledesign.com.au/services/print-collateral-design/)
- [Packaging Design](https://principledesign.com.au/services/packaging-design/)

## Articles
- [Should Your Marketing Team Be Doing More In\-House?](https://principledesign.com.au/article/should-your-marketing-team-be-doing-more-in-house/)
- [Make Your EOFY Budget Go Further](https://principledesign.com.au/article/make-your-eofy-budget-go-further/)
- [Sushi Hub \- The Brand That Scaled Without Shouting](https://principledesign.com.au/article/sushi-hub-the-brand-that-scaled-without-shouting/)
- [Marking the Milestone, Shaping the Story](https://principledesign.com.au/article/marking-the-milestone-shaping-the-story/)
- [Shaping Experiences in the Healthcare Sector](https://principledesign.com.au/article/shaping-experiences-in-the-healthcare-sector/)

## Our Work
- [The Holy Coconut \- Plant\-Based Food Brand](https://principledesign.com.au/folio/the-holy-coconut-packaging/): A bold brand story and packaging system for The Holy Coconut, giving a new plant\-based FMCG range the personality to stand out in hospitality wholesale\.
- [Ski Club of Victoria \- Mt Buller Alpine Club](https://principledesign.com.au/folio/ski-club-of-victoria/): With a century of history behind it, the Club was ready to look forward\. We partnered with the team to create a refreshed brand that honours its legacy while embracing the future\.
- [Global CCS Institute \- Carbon Capture Think Tank](https://principledesign.com.au/folio/global-ccs-institute-global-status-report-2025/): Editorial and brand design for the Global Status Report 2025, turning complex carbon capture research into a clear, authoritative publication\.
- [Mondo Gelateria \- Dessert Retail](https://principledesign.com.au/folio/mondo-gelateria/): A full rebrand for Mondo Gelateria, from a new name to packaging, giving a globally inspired gelato concept the energy to stand out in Melbourne hospitality\.
- [Simple \+ Addition \- Plant\-Based Coconut Milk Brand](https://principledesign.com.au/folio/simple-addition-coconut-milk/): A name, identity and packaging system for Simple \+ Addition's coconut milk range, built around real ingredients and an effortlessly healthy lifestyle\.

## Optional
- [Sitemap index](https://principledesign.com.au/sitemap_index.xml)