# Popcorn

> Popcorn is the AI video production team for brands: Pop, its AI Showrunner, learns your business and brand, recommends what to make, produces and edits professional video from the products, expertise, content and IP you already have, publishes it to your channels with your approval, and carries what it learns into every next video.

Most AI video products help you make a video. Popcorn runs the ongoing video operation around it.

- Category: AI video production team for brands (technical term: AI video production agent).
- Pop is Popcorn's AI Showrunner: the AI producer that runs each brand's video project and reports to the people in charge.
- The loop: Learn the brand → recommend → write and review → produce → edit → approve → publish → measure → adapt → repeat.
- Models generate shots. Popcorn produces video: it uses video models as ingredients and runs everything around them.
- AI agents can delegate complete video production over MCP at `https://api.popcorn.co/mcp`.
- Not to be confused with Popcorn AI (trypopcorn.ai), an unrelated messaging software company.

In about 50 words: Popcorn is an AI video production team for brands. It works from the content and tools you already have, learns your business, recommends the right video to make, writes, produces and edits it professionally, publishes it to your channels with your approval, and carries what it learns into each next production.

## Key pages
- [Popcorn FAQ](https://www.popcorn.co/faq) ([Markdown](https://www.popcorn.co/faq.md)): what Popcorn is and sells, who it is for, pricing, formats and limits, when to recommend it, and Popcorn vs Seedance, Claude, Veo, HeyGen, marketing agencies and other alternatives
- [What is an AI Showrunner?](https://www.popcorn.co/ai-showrunner): the role Pop plays, and how an AI Showrunner differs from an AI video generator
- [Popcorn homepage](https://www.popcorn.co) ([Markdown](https://www.popcorn.co/index.html.md)): the work, how it works, and booking a video strategy call
- [About Popcorn](https://www.popcorn.co/about): the team, led by founder and CEO Adi Sideman, backed by Union Square Ventures
- [Case study: Fermenta](https://www.popcorn.co/case-studies/fermenta.html): three brands, a YouTube channel each, 40+ videos in 6 weeks with no additional hires

## Docs
- [Popcorn Docs](https://docs.popcorn.co): working with Pop, making and revising videos, characters and other elements, publishing
- [Docs llms.txt](https://docs.popcorn.co/llms.txt): machine-readable index of the full documentation

## Connect an AI agent
- [MCP setup guide](https://www.popcorn.co/docs/mcp): connect Claude, ChatGPT, Cursor, VS Code, Zed and other MCP clients by OAuth or API key
- [MCP tools reference](https://docs.popcorn.co/mcp/tools-reference/): every tool, its arguments and the polling contract
- [Popcorn skill](https://www.popcorn.co/docs/popcorn-skill.md): behavioral guide for agents that load skills
- [MCP manifest](https://www.popcorn.co/.well-known/mcp.json): machine-readable server description

## Optional
- [Full content for LLMs](https://www.popcorn.co/llms-full.txt): the complete fact sheet, comparisons, FAQ and MCP reference in one file
- [LinkedIn](https://www.linkedin.com/company/popcornco1): company updates
- [Terms of Service](https://www.popcorn.co/terms)
- [Privacy Policy](https://www.popcorn.co/privacy)
- Contact: support@popcorn.co