# Phone Ninjas > We Turn Your Staff Into Trained Phone Ninjas > Generated by All in One SEO v5.0.3, this is an llms.txt file, used by LLMs to index the site. ## Sitemaps - [XML Sitemap](https://www.phoneninjas.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Free Knowledge](https://www.phoneninjas.com/blogs/): Explore dealership resources that will help you improve sales, capture customer info, and set more appointments. - [The First 30 Seconds of a Dealership Phone Call: What Should Happen](https://www.phoneninjas.com/first-30-seconds-dealership-phone-call/): Learn what should happen in the first 30 seconds of a dealership call, from greeting and tone to caller intent and appointment path. - [How to Build a Dealership Phone Call QA Checklist](https://www.phoneninjas.com/how-to-build-dealership-phone-call-qa-checklist/): Learn how to build a dealership phone call QA checklist that scores real calls, improves coaching, and helps reps set better appointments. - [Dealership Missed Call Recovery: How to Win Back Lost Phone Leads](https://www.phoneninjas.com/dealership-missed-call-recovery-win-back-lost-phone-leads/): Learn how dealerships can recover missed calls, follow up faster, reconnect with lost phone leads, and turn more conversations into appointments. - [Are You Texting Customers?](https://www.phoneninjas.com/texting-customers/): Not to mention, unlike email, your customer will continue to see the text message in their inbox until they respond or they delete it. - [Phone Training is Like a Gym Membership!](https://www.phoneninjas.com/phone-training-is-like-a-gym-membership/): [vc_row][vc_column][vc_column_text]Phone Training is Like a Gym Membership! Ugh, the “gym membership….” Half the battle is making the conscious decision to get that gym membership. But make no mistake, just because we have a gym membership doesn’t mean we use it. Well, the same can be said for training. While you do have training in place - [Why Training in the Budget?](https://www.phoneninjas.com/why-training-in-the-budget/): [vc_row][vc_column][vc_column_text]Every year we’re asked to create the same budget to then change it mid-month until about May and then stop paying attention to it altogether. About the only consistent items we accounted for were the rent factor, management fee if part of a group, the DMS, the CRM and maybe the utilities. You know, the - [The Phones Aren't Going Anywhere](https://www.phoneninjas.com/the-phones-arent-going-anywhere/): Technology comes and goes as fast as it’s developed, even faster in some cases. But the one thing that isn't going anywhere is your phones! Customers actively call into dealerships to "inquire about availability" or to ask "what your best price is." So, while the phones aren't going anywhere, neither is the need for active - [Active Coaching](https://www.phoneninjas.com/active-coaching/): [vc_row][vc_column][vc_column_text]Completing a training course or being mystery shopped is only one part of the equation. Taking that first step by offering your team training is great, but what happens after the session? All too often we revert back to the same old habits – not answering the phones correctly, for example – because we’ve failed - [Workflows are Broken](https://www.phoneninjas.com/workflows-are-broken/): [vc_row][vc_column][vc_column_text]If there’s one thing we’re obsessed with in our industry – it’s our CRM workflows. We live and breathe by the workflow; everything from our daily reports, reviewing them multiple times a day and using them as the “benchmark” for success to judging people’s worth based on them. While I am a fan of having - [How Many New Hires Are We Going to Let Quit?](https://www.phoneninjas.com/how-many-new-hires-are-we-going-to-let-quit/): [vc_row][vc_column][vc_column_text]We’ve all been the new guy on the block. A few days of “training,” also known as shadowing that “sales guy over there,” or “watching” the manager will do it, yes? Not so much. It’s no secret that sales consultants have one of the highest turnover rates in the auto industry. Some not even lasting - [Musical Positions](https://www.phoneninjas.com/musical-positions/): [vc_row][vc_column][vc_column_text]We sometimes wonder why the BDC is not performing like they used to be. At the same time, instead of acquiring new talent to fill a position or assist another department, we often shift them over instead. Sounds like a great idea, right? It means that we don’t have to hire another position, and they - [COVID Isn't Going To Change Dealers](https://www.phoneninjas.com/covid-isnt-going-to-change-dealers/): This is an interesting topic for me and I’m anxious for feedback. I liken this to similar questions posed after 9/11 and during the economic downturn of 2008. - [Phone Scripts Work](https://www.phoneninjas.com/phone-scripts-work/): [vc_row][vc_column][vc_column_text] There’s more to a quality phone script than just words written down for your dealership to follow. A quality phone script aims to help coach your dealership’s Sales Managers, Sales Consultants, and BDC Agents on how to handle the phones effectively. If your dealership’s phone skills improve, it can turn those inbound phone calls, - [Flash Training](https://www.phoneninjas.com/flash-training/): To increase your dealership's performance, you need to have recurring Active Coaching and Training. Active Coaching that's built on a core foundational approach. - [But I Got A Perfect Score!](https://www.phoneninjas.com/but-i-got-a-perfect-score/): Aiming to achieve a perfect score on your Mystery Shop is more than just memorizing keywords or sequences. It's about continually enhancing your performance. - [Don't Be That GM](https://www.phoneninjas.com/dont-be-that-gm/): The General Manager role isn’t an easy one, nor is it a role for the faint of heart. You need thick skin…. But that doesn't mean we don’t try our darndest to succeed and approach each and every day with a smile. Whether we were prepared for the position or not, adequately trained or not, - [Fix the Root Cause](https://www.phoneninjas.com/fix-the-root-cause/): "We aren't closing enough leads,” said the GM, “so let's add another $5k in advertising! That will do the trick." Sure, spending more will produce more leads, maybe. And sure, you might close more as a result, maybe. But why aren't we talking about the root cause of not having a good closing ratio? If - [Are You Equipped to Tackle Incoming Calls?](https://www.phoneninjas.com/are-you-equipped-to-tackle-incoming-calls/): Are You Equipped to Tackle Incoming Calls? Having a reliable process for your incoming calls is essential. By having a solid process, you get a better idea of where your potential breakpoints are in the customer's experience, and what objections your teams need to tackle. Some of the other vital things to look at when reviewing incoming calls are - [Letter to Myself](https://www.phoneninjas.com/letter-to-myself/): Looking back 15 years ago at my role as General Manager, I would approach everything differently. Some time ago, I thought that going into the dealership and restructuring everything from day one was the way to go. But as you learn invaluable lessons from experience, you realize that not everything needs to be changed day - [Phone Skills Pay the Bills](https://www.phoneninjas.com/phone-skills-pay-the-bills/): Phone Skills Pay the Bills How many times have we heard this: “The customer is on the way and it’s a done deal!” The salesperson washes the car and pulls it up front. He/she throws a Sold Sign on the dashboard and waits, and waits and waits…. The customer never shows. The Sales Manager calls - [ROE – Return on Employee](https://www.phoneninjas.com/roe-return-on-employee/): ROE: Return on Employee, NOT return on equity…. I just made it up. But not on a whim, a lot of thought went into this and a lot of time too. You see, a friend of mine had a lease come due and he went truck shopping. He was less than impressed. We were at - [Root Cause](https://www.phoneninjas.com/root-cause/): If an "easy button" really existed we'd all have it jammed by now. Effortlessly fixing one issue at a time. Unfortunately, that's not how it works. And the "easy button" is usually only ever short-lived. Never fixing the root cause. You see, the root cause is the "real problem." It’s the question behind the question, - [That's Okay – I'm Just Price Shopping](https://www.phoneninjas.com/thats-okay-im-just-price-shopping/): Part of handling inbound phone calls is dealing with the customer's objections. The more equipped your sales consultants and BD agents are, the better your chances are of securing the appointment/meeting. There are many ways to handle objections, but here's an example of one of the top objections you'll come across and how to respond. - [The Follow-Up Email](https://www.phoneninjas.com/the-follow-up-email/): “The Follow Up Email” In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer their phone, you want to make sure you start with a voicemail that gives your customer a reason to call you back. Once you’ve left a - [The Conversation Shouldn't End at "What's the Price?"](https://www.phoneninjas.com/the-conversation-shouldnt-end-at-whats-the-price/): The Conversation Shouldn’t End At “What’s the Price?” Handling customer objections isn't always easy. Especially when the customer is calling you on the telephone; knowing what to say and how to approach the customer's objections can make or break whether or not you sell the vehicle. To handle customer objections with confidence takes training and - [Bad Month? Punch Another Service Loaner!](https://www.phoneninjas.com/bad-month-punch-another-service-loaner/): Most of us have faced the hard reality of a bad month. Whether that's missing the monthly manufacturer stairstep after we “realized” the dollars or not hitting the new sales volume requirements imposed upon us internally. Leaving you faced with that never-ending cycle of "adding another program car" to make the number. Having your GSM - [Save the TED Talk.](https://www.phoneninjas.com/save-the-ted-talk/): Have you ever given a live TED talk to your Sales Consultant or BD Agent while they're on the phone – telling them how to respond to the lead? Things like "you want to give the customer a reason to call us back" or "tell them we'll give them more on their trade" and even - [What if We Didn't Have to Rely on Decembers Results?](https://www.phoneninjas.com/what-if-we-didnt-have-to-rely-on-decembers-results/): It's no secret December is the one month most of us can count on to carry us through the slow months. We use this month to pay for January and February, hoping it carries us well into the thrust month, March. But what if we didn't have to solely rely on the success of December - [What is a Virtual BDC?](https://www.phoneninjas.com/what-is-a-virtual-bdc/): Are you familiar with a VBDC? A Virtual BDC is designed to take some of the work load off the dealership. The program is designed to offer help by taking the initial inbound call for you. Staff is highly trained to handle the calls accurately 100% of the time. The purpose is not to to - [Who Handles Your Calls in A Virtual BDC?](https://www.phoneninjas.com/who-handles-your-calls-in-a-virtual-bdc/): A Virtual BDC is made up of certified agents, thus producing best in class results on true sales opportunities. Agents go through several training videos and quizzes to obtain their certification, and are also required to maintain that certification. Calls should be monitored and coached using active coaching methods, just as an agent at the - [Difference Between an Outsourced BDC vs. Virtual BDC](https://www.phoneninjas.com/difference-between-an-outsourced-bdc-vs-virtual-bdc/): Do you know the difference between an “outsourced” BDC and a “virtual” BDC? A lot of people get the two confused. In most instances, outsourced BDC’s are designed to replace your in-house BDC and then will implement their own process. The Virtual BDC is not intended to do that. The goal is to help lighten - [The Virtual BDC Today](https://www.phoneninjas.com/the-virtual-bdc-today/): The Virtual BDC is becoming more and more popular for dealerships everywhere. During this pandemic, many dealerships are still not operating at full capacity. Using a Virtual BDC solves this problem. Enabling dealerships to scale business without the burden and expense of having to hire, train, and pay people. A Virtual BDC will fulfill and - [Is the Virtual BDC Cost Efficient?](https://www.phoneninjas.com/is-the-virtual-bdc-cost-efficient/): Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than paying a part-time receptionist and a full time BDC agent. A Virtual BDC can be used to handle your inbound calls or for outbound campaigns. Using - [What Are the Benefits of a Virtual BDC?](https://www.phoneninjas.com/what-are-the-benefits-of-a-virtual-bdc/): In most dealerships, the Receptionist initially handles all the inbound calls. Making them the most important person in the equation but also the lowest paid. - [How Much Profit Are You Missing?](https://www.phoneninjas.com/how-much-profit-are-you-missing/): How Much Profit Are You Missing? Did you know that only 27% of the inbound calls result in an appointment? And only 51% obtain contact information? Think about it for a moment. Let's say you have a total of 145 inbound calls for the month. Out of those 145 calls, you set 39 appointments. Of - [Do We Focus on the Wrong Processes?](https://www.phoneninjas.com/do-we-focus-on-the-wrong-processes/): April 18th, 2001: I remember it like it was yesterday! I was in a brand-new suit, a lightly starched shirt and was wearing my first Tommy Hilfiger tie. Walking into the training room with perfectly polished shoes about to start my career in the automotive industry was beyond exciting. As I registered for orientation, I - [Eyeroll. Another OEM Co-Op Program?](https://www.phoneninjas.com/eyeroll-another-oem-co-op-program/): Agh, the word Co-Op. The word that usually means you're having to spend money for another OEM program. Or you're going to have to complete another mandated program - investing money - without having a say. That or because you're doing your own training or advertising that the Co-Op just isn't necessary. Hear me out. - [Just Use the Damn Script!](https://www.phoneninjas.com/just-use-the-damn-script/): Just Use the Damn Script! Picture this: you have a whole Business Development team starting tomorrow and of that team, three representatives are brand spankin’ new to the automotive industry and one of them is a seasoned agent who swears by her so-called “script” that she has used for the last century. Therefore, she is - [If Your Salespeople Would Just Do This One Thing…](https://www.phoneninjas.com/if-your-salespeople-would-just-do-this-one-thing/): If Your Salespeople Would Just Do This One Thing… I get it. We’re in the digital age where Siri and Alexa pretty much run our lives and we would all rather send a quick text or voice message instead of picking up the phone. But we also want speedy and productive physical interactions especially during - [Are You Just Making Excuses?](https://www.phoneninjas.com/are-you-just-making-excuses/): Having been in the car business for nine years now on the vendor side, I have seen it ALL without even having to step foot into a dealership. But when I do happen to mosey on into the showroom (if I can make it in without someone basically greeting me in my passenger seat), my - [A Lot-Up is Still an Appointment](https://www.phoneninjas.com/a-lot-up-is-still-an-appointment/): We Turn Your Staff Into Trained Phone Ninjas - [Trouble Shooting a car over the phone vs. in the shop, Is it worth it?](https://www.phoneninjas.com/trouble-shooting-a-car-over-the-phone-vs-in-the-shop-is-it-worth-it/): We have all had that service call that starts with.… “My check engine light is on.… what’s wrong with my car? You can’t just tell me over the phone?” Sometimes the customer understands that a trained diagnostic technician is the best person to take a look and see what’s going on under the hood, and - [The Biggest Mistake That Happens on The Phone for Car Dealers](https://www.phoneninjas.com/the-biggest-mistake-that-happens-on-the-phone-for-car-dealers/): I want to share something that I hope will help on your future calls. Working as a phone trainer in the industry for over eight years I can safely say I have listened to 50,000 plus sales calls at car dealerships – and let me tell you - I have heard it all. So, I - [Alerts in the Background....](https://www.phoneninjas.com/my-question-is-you/): My question to you is, why are we alerting dealerships to everything that their salespeople are doing wrong if they don’t know what to do to fix it!? You know, those text and email notifications you get from your call tracking provider. The ones that tell you that your newest salesperson hasn’t set an appointment - [Answering the Phone correctly isn’t Rocket Science…It’s Neuroscience.](https://www.phoneninjas.com/answering-the-phone-correctly-isnt-rocket-scienceits-neuroscience/): Whether or not you’re a regular customer looking for a car, you have probably wondered why it's so difficult to call a dealership to ask about a vehicle. - [Which works best? A fixed ops BDC or the actual personnel?](https://www.phoneninjas.com/which-works-best-a-fixed-ops-bdc-or-the-actual-personnel/): BDC is beneficial for service as long as it is up to speed. The main goal is to provide top-notch service to every customer that decides to pick up the phone. - [What Percentage of BDC Calls Should Generate an Appointment?](https://www.phoneninjas.com/what-percentage-of-bdc-calls-should-generate-an-appointment/): The internet made way for a simpler car buying experience. Many dealerships turned to a concept called a BDC to handle the influx of phone calls from customers. - [Really? Another Vendor Pitch?](https://www.phoneninjas.com/really-another-vendor-pitch/): How many times have you been told by a vendor that your current efforts aren't cutting it? If you don't sign up for their product, you're not going to get the same results. To then go with their product -- having been sold a bag of goods only to be left with a mess putting - [Peak Call Times for Your BDC](https://www.phoneninjas.com/peak-call-times-for-your-bdc/): Would you schedule your entire sales team to be on the floor at opening time on a weekday? Probably not, because it just doesn’t make scheduling sense to have a full staff when you’re not all that busy. The same scheduling decisions need to be made for your BDC, whether virtual or in-house. When it - [The Impact of Negative Dealership Views](https://www.phoneninjas.com/the-impact-of-negative-dealership-views/): At this point in time, we all know about the effects of negative press on specific industries, but for many years, the vilification of car salesmen has been allowable. However, in light of new advertisements hitting the media market, we have to ask the question as to whether or not the negativity has gone too - [To GM or Not to GM, That is the Question...](https://www.phoneninjas.com/to-gm-or-not-to-gm-that-is-the-question/): Regardless of the business model, the dealership's business models have changed over time, with dealers introducing business development centers, exchange managers in sales, product consultants, and marketing managers, to name a few. On the other hand, the GM position is seldom addressed or evolved - a position that manages all departments at the dealer level - [Bro, Switch Off the Microphone](https://www.phoneninjas.com/bro-switch-off-the-microphone/): We’ve all seen them; we all know the faces and most of us know the names…. Each industry has them too. They’re the people that just love to hear themselves talk and they actually justify it by saying they’re giving back or they’re helping. I didn’t realize so many worked for charities! Each time I - [Social Media, Does the Bad Outweigh the Good?](https://www.phoneninjas.com/social-media-does-the-bad-outweigh-the-good/): No matter the day of the week or time of the month, there was always one thing that stood above all else, certain to give you a dose of reality in the dealership, and that was “The Sales Board.” It’s what my GM looked at hourly and what our owner went to first upon entering - [Why All the Transfers?](https://www.phoneninjas.com/why-all-the-transfers/): Ohhh the dreaded transferred call. There are many times in business that streamlining a process is the best for the business and for the customer. But there are sometimes it is just not the case. This is where the separation of Parts and Service comes in. I have mentioned how the parts department is its - [Stop Multitasking in the BDC](https://www.phoneninjas.com/stop-multitasking-in-the-bdc/): There are many opinions on whether or not one can truly multitask. However, those who have worked at the dealer level in a BDC – multitasking is a quintessential part of the job, isn’t it? But just because they multitask does not mean that they are any more productive. In fact, too much multitasking can - [Getting Back to the Basics is Basic.](https://www.phoneninjas.com/getting-back-to-the-basics-is-basic/): We often talk about “getting back to the basics” or the “block and tackle” method when we’re in need of a “reset” on the dealer level. The idea that the current processes or way of handling things isn’t quite working. In the moment, it sounds harmless, no? We’re literally just going to “get back to - [Calling The Customer](https://www.phoneninjas.com/calling-the-customer/): Calling the customer for a big job in the shop: The car is on the lift, tying up a bay, you know what’s wrong and they’re not a waiter, this IS the call… We all get that pit in our stomach when a big job finally comes to a full diagnosis. The customer is either - [But My Sales Managers Don't Have Time for Training!](https://www.phoneninjas.com/but-my-sales-managers-dont-have-time-for-training/): When we're confronted with a "situation," it can quickly derail your dealer's efforts – where our age-old solution of "getting back to the basics" is back in full force. We get it. It's not easy to sustain everything you've accomplished. More importantly, you need empowered managers who become empowered leaders to keep your efforts going. - [Let's Just Let them Switch Positions.](https://www.phoneninjas.com/lets-just-let-them-switch-positions/): Have you ever gone onto a dealership's staff page to see employees switching positions? You'll see a Sales Consultant becoming a BD Agent. Or a Sales Consultant becoming a Manager. A Manager becoming a BD Agent. You'll see it all. It makes one wonder “why all of this switching around?” Sure, there’s instances where the - [Service Greeter](https://www.phoneninjas.com/service-greeter/): Who should be greeting your service customers when they arrive at the service drive? A porter, an assistant or an advisor? Every dealer seems to have a different process when it comes to greeting their service customers in the lane. Some would like you to just come inside, others may want you to stay with - [Life Widgets](https://www.phoneninjas.com/life-widgets/): Life Widgets is a must-have app for everyone – especially in automotive! One thing we often don’t think about is just how many businesses we interact with on a daily basis. Think about it, you order food from restaurants, you get your hair done at salons, travel around using Uber, book airfare & travel, and - [Maximizing sales opportunities with BDC training scripts and more](https://www.phoneninjas.com/maximizing-sales-opportunities-with-bdc-training-scripts-and-more/): What does it take to turn an automotive BDC into a more reliable source of sales leads? The right BDC training scripts are an important element. - [Enhance your dealership's conversion rates with car sales phone scripts](https://www.phoneninjas.com/enhance-your-dealerships-conversion-rates-with-car-sales-phone-scripts/): Learn how the right coaching, coupled with well-crafted car sales phone scripts, can revolutionize your auto dealership's performance. - [Are We What We Repeatedly Do?](https://www.phoneninjas.com/are-we-what-we-repeatedly-do/): You'd be living under a rock if you hadn't noticed that dealers cannot keep enough inventory on their lots right now. - [A Few Reasons Why Mobile Service Needs to Fall to the Wayside & Fast](https://www.phoneninjas.com/a-few-reasons-why-mobile-service-needs-to-fall-to-the-wayside-fast/): It’s been a trend in the recent year to send an associate to a customer instead of having the customer come to the shop for a “mobile service”. Dealerships have been working tirelessly to ensure that our customers feel safe and welcome in our stores all while working to do the same for employees and - [Top Reasons to Listen to Your Automotive Service Calls](https://www.phoneninjas.com/top-reasons-to-listen-to-your-service-calls/): Customer service is extremely important. We get that. But one thing we might not notice, or suspect is that not everyone is good on the phones. - [Training and New Hires](https://www.phoneninjas.com/training-and-new-hires/): Ah, the day a new sales consultant starts. That moment of relief, believing that all will be well and the sales floor will have coverage for the weekend. Sounds perfect, doesn’t it? Well, let's back up for a second. It seems that there are three schools of thought when hiring the ideal sales consultant. That - [Why Does this Keep Happening?](https://www.phoneninjas.com/why-does-this-keep-happening/): The conversation on digital retailing, customer experience and dealer optimization continues. But do our efforts on the dealer level reflect these conversations? More importantly, who on the dealer level is engaging in these conversations? How often have we gone to a dealer or OEM training session to not follow up on what was discussed? These - [Now Hiring Salespeople](https://www.phoneninjas.com/now-hiring-salespeople/): Apart from inventory shortages, it’s tough to find anything “wrong” in the automotive industry today. Every dealership (sales and management alike) is pounding their chests on social media: record month, most gross ever, #1 in volume etc. Hell, even the stigma of being a “Used Car Salesmen” is gone and people are wishing they were - [Cold Calling Scripts for Car Sales and Other Dealership Needs](https://www.phoneninjas.com/cold-calling-scripts-for-car-sales-and-other-dealership-needs/): Discover how cold calling scripts — and the right approach to coaching — can improve your dealership reps' performance. - [Your Employee Searched What?](https://www.phoneninjas.com/your-employee-searched-what/): Don't you love a good headline? Those attention-grabbing headlines elicit a worst-case scenario, don’t they? - [Can We Blow Off The Unhappy Employee?](https://www.phoneninjas.com/can-we-blow-off-the-unhappy-employee/): "If you're not happy, there's the door" might have worked circa 2019 (or 1978), though not recommended, but does that work now? - [If you lost your wallet but then found it, would you keep looking?](https://www.phoneninjas.com/if-you-lost-your-wallet-but-then-found-it-would-you-keep-looking/): Some of you may remember using the above as a close back in the day. “Well Mr. Customer, you said this is the exact car you want, the trade value is also what you wanted, and the payment fits your budget. What is there to go home and think about or what are you going to keep looking for?” - [How Much is Enough in The Drive?](https://www.phoneninjas.com/how-much-is-enough-in-the-drive/): How much is enough? This question could be posed for anyone and anything. However, when we start to get down to brass tacks in the service department, we all seem to swim in a grey area of pushing for profit, perfect customer service and how much an advisor can really handle before they hit their - [Sales & Service - Why They Need to Be "In it to Win it" Together](https://www.phoneninjas.com/sales-service-why-they-need-to-be-in-it-to-win-it-together/): Having the unique experience of working in multiple departments of a dealership in my career I have been able to see both sides of the coin when it comes to sales and service. I have also experienced the relationship “breakdown” of both. Some dealerships can really struggle with the relationship that the sales department and - [Let's Be Smart and Save the Chips](https://www.phoneninjas.com/lets-be-smart-and-save-the-chips/): It's no secret that a shortage of chips continues to plague OEM's who are trying to produce vehicles. - [How is Your Training Going?](https://www.phoneninjas.com/how-is-your-training-going/): Phone Ninjas is more than a coaching tool, it’s a system, a methodology. We want to provide a friendly reminder of the system and a few practices on how to capitalize on the system and all it has to offer! - [If You Found Your Lost Wallet Would You Keep Looking for It? 2.0](https://www.phoneninjas.com/if-you-found-your-lost-wallet-would-you-keep-looking-for-it-2-0/): We've all experienced the "self-promoter" who hasn't sold a car in decades, if ever. We’ve also all fallen victim to the “data-guys” who never left their desk. - [Car sales training: From instructor-led seminars to one-on-one coaching](https://www.phoneninjas.com/3917/): Discover the ideal approach to car sales training: ongoing, one-on-one coaching continuing from an expert-led engagement. - [What Does BDC Stand for - And How Can it Help You.](https://www.phoneninjas.com/what-does-bdc-stand-for-and-how-can-it-help-you/): When your team is skilled at making customer calls, auto sales improvements are sure to follow. Find out how it works. - [Dealership Phone Training](https://www.phoneninjas.com/dealership-phone-training/): Let Phone Ninjas, the industry leading experts in Dealership Phone Training help get your dealer back on track. Inquire today about your free mystery shop! - [Automotive Phone Training](https://www.phoneninjas.com/automotive-phone-training/): What do you get when you combine automotive phone training with Phone Ninjas? The best automotive phone training in the industry! - [Customer Confidence...](https://www.phoneninjas.com/customer-confidence/): Do you ever call an organization’s customer service line and hope that you get someone on the phone that is friendly and willing to walk you through the process? I know that when I make that dreaded call, that I am always hoping for that to be the case. Most times, I’m calling an organization - [Superior Training Produces Superior Results](https://www.phoneninjas.com/superior-training-produces-superior-results/): So why is it that some industries still have not figured out that phone training is a quintessential part of running a business? - [How Important Are Dealership Phone Skills?](https://www.phoneninjas.com/how-important-are-dealership-phone-skills/): When you call a business with the expectation of impeccable service, how long does a bad experience stay at the top of your mind? Do you recommend that business to friends and family? Do you go out of your way to frequent that business again? The answer is no, in fact it may even be - [Close That Call: How to properly end a Service call](https://www.phoneninjas.com/close-that-call-how-to-properly-end-a-service-call/): Many agents think the end of the call doesn’t matter as much because the hard work has already beendone. This is far from the truth! Yes, you’re coming close, but that doesn’t mean it’s time to slack off.For service calls especially, it’s important to have a strong ending. Before you hang up, you’re going toexplain - [Don’t Be Scared Be Prepared: The Start of an Outbound Call](https://www.phoneninjas.com/dont-be-scared-be-prepared-the-start-of-an-outbound-call/): Outbound calls can seem intimidating, which makes you not want to make that call. But what if it isn’t so scary? With a few tips, it might even become the easiest part of your day. So, where do you start? That’s where we’ve got you covered. THE NUMBER ONE trick is to BE PREPARED! What - [Allowing Authorization? Easier Than a Vacation!](https://www.phoneninjas.com/allowing-authorization-easier-than-a-vacation/): When thinking about a phone call, there’s one thing that’s apparent. And that is the lack of time you have to reach your goal. However, you have to know that goal to be able to reach it. Here, we want to get some time to speak with somebody when we’re actually making those outbound phone - [Car Part Pricing for Customers: A Lesson for Automotive Service Departments](https://www.phoneninjas.com/car-part-pricing-for-customers-a-lesson-for-automotive-service-departments/): Navigating car part pricing and availability can feel more complex than it is. Here are two scenarios to help guide you. - [Best Price Request? Our Techniques Passed the Test!](https://www.phoneninjas.com/best-price-request-our-techniques-passed-the-test/): The goal is always to bring the customer in! Once you’ve provided the price and all the right information, it’s time to go for the gold. - [Contact Confidence: A Guaranteed Way to Obtain a Customer’s Contact Information?](https://www.phoneninjas.com/contact-confidence-a-guaranteed-way-to-obtain-a-customers-contact-information/): Without knowing the proper techniques, getting contact information isn’t easy. Here are three strategies to help! - [Increase Your Chance of a Sale by Giving Good Directions](https://www.phoneninjas.com/increase-your-chance-of-a-sale-by-giving-good-directions/): Mastering the art of giving directions is one of the most important components of selling a car. Here's how to take the right steps. - [Easy Steps to Ensure a Customer’s First Experience at a Car Dealership is Positive](https://www.phoneninjas.com/easy-steps-to-ensure-a-customers-first-experience-at-a-car-dealership-is-positive/): Our tips and tricks ensure a great first impressions with customers at car dealerships - [Q: How does dealership sales coaching help my team?](https://www.phoneninjas.com/how-does-dealership-sales-coaching-help-my-team/): Learn how dealership sales coaching strengthens phone skills, boosts performance, and drives appointment and show rates for your team. - [Q: What results may I expect from Dealership Sales Coaching and when may I expect them?](https://www.phoneninjas.com/dealership-sales-coaching-results-timeline/): See what results to expect from dealership sales coaching and when: higher appointment rates, stronger closing rates, and more revenue over time. - [How to Close a Dealership Service Call](https://www.phoneninjas.com/how-to-close-a-dealership-service-call/): A good salesperson may think the hard work is in the middle of a deal. They believe the end is easy, which means you can finally relax. Great salespeople know that this is not the truth! Yes, you've done a lot of the heavy lifting, but you haven't crossed the finish line. Just because you're - [Q: What exactly is Dealership Sales Coaching?](https://www.phoneninjas.com/what-is-dealership-sales-coaching/): Learn what dealership sales coaching is and how Phone Ninjas builds durable skills with weekly coaching, proven scripts, and long-term performance habits. - [Q: What makes our most engaged dealers so successful on the program?](https://www.phoneninjas.com/dealership-coaching-engaged-dealer-success/): Learn why the most engaged dealers succeed on our coaching program: consistency, practice, accountability, and process adoption drive results. - [Q: Why should I use Phone Ninjas' Mystery Shops in addition to my OEM's mandated ones?](https://www.phoneninjas.com/oem-vs-phone-ninjas-mystery-shops/): OEM mystery shops check compliance. Phone Ninjas mystery shops measure sales skills like deliverability, quality, timeliness, follow-through, and wording/cadence. - [Q: What does your dealership mystery shop consist of?](https://www.phoneninjas.com/dealership-mystery-shop-includes/): See what a Phone Ninjas dealership mystery shop includes: persona inquiry, recorded submissions and calls, scoring, critique, and reporting for coaching. - [Q: What departments do you shop when mystery shopping?](https://www.phoneninjas.com/which-departments-are-mystery-shopped/): Learn which departments Phone Ninjas mystery shops — from new and used sales to service and finance — for a full picture of customer experience and performance. - [Q: What's the difference between onsite and virtual instructor-led training?](https://www.phoneninjas.com/onsite-vs-virtual-instructor-led-training/): Compare onsite vs virtual instructor-led training. Same material and format, just delivered in person or interactively via Zoom. - [Q: Do you recommend instructor-led training in addition to Phone Ninjas Active Coaching?](https://www.phoneninjas.com/combine-instructor-training-with-coaching/): Learn why combining instructor-led training with Phone Ninjas’ active coaching accelerates skill retention, builds confidence, and reinforces weekly practice. - [Q: What results may I expect from your instructor-led training?](https://www.phoneninjas.com/instructor-led-training-results/): What results can you expect from instructor-led training? Align your team on proven fundamentals, improve consistency, and level up call execution fast. - [Q: May I opt for instructor-led training without Active Coaching?](https://www.phoneninjas.com/instructor-led-training-without-coaching/): Learn whether you can take instructor-led training without Phone Ninjas’ active coaching, and how combining both boosts skill retention and performance. - [Signing up with Phone Ninjas is beyond simple!](https://www.phoneninjas.com/signing-up-with-phone-ninjas-is-beyond-simple/): See how simple it is to sign up with Phone Ninjas. Quick onboarding, no setup fees, no term commitments, and fast steps to get your team started. - [Michael Speigl Interview with Nicole from Phone Ninjas](https://www.phoneninjas.com/michael-speigl-interview-with-nicole-from-phone-ninjas/): Michael Speigl talks with Nicole from Phone Ninjas about how their training boosted sales and helped them set more appointments. - [Phone Training With Real Car Dealerships Customers](https://www.phoneninjas.com/phone-training-with-real-car-dealerships-customers/): Phone Ninjas trains car sales teams using real customer calls to improve skills, boost appointments, and close more deals. - [How Phone Ninjas' Phone Training Scores Car Salesmen](https://www.phoneninjas.com/how-phone-ninjas-phone-training-scores-car-salesmen/): Discover how Phone Ninjas’ expert phone training helps car salespeople improve call performance and increase their sales success. - [How Better Phone Skills Increases Appointment Set Rates](https://www.phoneninjas.com/how-better-phone-skills-increases-appointment-set-rates/): Strong phone skills lead to more appointments and higher sales. Phone Ninjas helps car dealers master every customer call. - [Hiring and Training the Right Car Sales Person](https://www.phoneninjas.com/hiring-and-training-the-right-car-sales-person/): Find and train top car sales talent with expert phone coaching from Phone Ninjas to maximize performance and conversions. - [Why Phone Ninjas is Great for Car Dealerships](https://www.phoneninjas.com/why-phone-ninjas-is-great-for-car-dealerships/): Phone Ninjas helps car dealerships increase sales with expert phone training, real customer interactions, and proven coaching strategies. - [A True Review of Phone Ninjas](https://www.phoneninjas.com/a-true-review-of-phone-ninjas/): See what real dealerships say about Phone Ninjas’ phone training and how it improves appointment rates and sales conversions. - [Phone Ninjas Vice President, Mike Hoyser, on CBT News (short)](https://www.phoneninjas.com/phone-ninjas-vice-president-mike-hoyser-on-cbt-news-short/): Phone Ninjas VP Mike Hoyser shares insights on CBT News about the importance of phone training for dealerships and how it impacts sales and customer experience. - [Mike Hoyser, VP at Phone Ninjas on Why Phone Training at Dealerships is Important](https://www.phoneninjas.com/mike-hoyser-vp-at-phone-ninjas-on-why-phone-training-at-dealerships-is-important/): Phone Ninjas VP Mike Hoyser joins CBT News to discuss the importance of phone training at dealerships and how it enhances customer experience and sales. - [Why Mazda of Kent Chose Phone Ninjas](https://www.phoneninjas.com/why-mazda-of-kent-chose-phone-ninjas/): Discover why Mazda of Kent chose Phone Ninjas for phone training and how it transformed their dealership's customer interactions. - [A Testimonial of the Phone Training Techniques Used by Phone Ninjas](https://www.phoneninjas.com/a-testimonial-of-the-phone-training-techniques-used-by-phone-ninjas/): Hear firsthand how Phone Ninjas' proven phone training techniques helped a dealership improve customer engagement and boost sales. - [Phone Training Results from a Success Dealership](https://www.phoneninjas.com/phone-training-results-from-a-success-dealership/): See how effective phone training from Phone Ninjas led to increased sales and customer satisfaction at a top-performing dealership. - [The Impact of Phone Ninjas on Mazda of Kent](https://www.phoneninjas.com/the-impact-of-phone-ninjas-on-mazda-of-kent/): Learn how Phone Ninjas’ training helped Mazda of Kent enhance phone skills, improve conversions, and create a better customer experience. - [Mazda of Kent on How Phone Ninjas Increased Their Sales](https://www.phoneninjas.com/mazda-of-kent-on-how-phone-ninjas-increased-their-sales/): Mazda of Kent shares how Phone Ninjas’ expert training improved phone handling, increased sales, and strengthened customer relationships. - [Mazda of Kent on Why Dealerships Should Trust Phone Ninjas](https://www.phoneninjas.com/mazda-of-kent-on-why-dealerships-should-trust-phone-ninjas/): Discover why Mazda of Kent trusts Phone Ninjas’ training to develop phone skills that drive more appointments and dealership success. - [Managing Partner of Mazda of Kent Discussing The Impact of Phone Training for His Dealership](https://www.phoneninjas.com/managing-partner-of-mazda-of-kent-discussing-the-impact-of-phone-training-for-his-dealership/): Mazda of Kent’s Managing Partner reveals how Phone Ninjas’ phone training transformed their dealership’s customer service and sales results. - [Inbound Dealership Sales Step 1: The Greeting - In Spanish](https://www.phoneninjas.com/inbound-dealership-sales-step-1-the-greeting/): Learn how to greet inbound car sales customers and set the stage for a successful conversation. - [Inbound Dealership Sales Step 2: Generic Qualifying - In Spanish](https://www.phoneninjas.com/inbound-dealership-sales-step-2-generic-qualifying/): Discover how to ask the right questions to understand a customer's needs and qualify them effectively in your inbound dealership sales process. - [Inbound Dealership Sales Step 3: Specific Qualifying - In Spanish](https://www.phoneninjas.com/inbound-dealership-sales-step-3-specific-qualifying/): Go beyond basics! Learn how to dive into details and qualify customers effectively to match them with the right vehicle. - [Inbound Dealership Sales Step 4: Obtaining Contact Information - In Spanish](https://www.phoneninjas.com/inbound-dealership-sales-step-4-obtaining-contact-information/): Master the art of securing customer contact details while building trust and keeping the sales process moving forward. - [Inbound Dealership Sales Step 5: Asking for the Appointment - In Spanish](https://www.phoneninjas.com/inbound-dealership-sales-step-5-asking-for-the-appointment/): Boost your showroom visits! Learn proven techniques to confidently ask for and secure an appointment with potential buyers. - [Inbound Dealership Sales Step 6: Driving Towards Closure - In Spanish](https://www.phoneninjas.com/inbound-dealership-sales-step-6-driving-towards-closure/): Guide customers smoothly toward a confident buying decision using strategic sales techniques. - [Inbound Dealership Sales Step 7: Giving Proper Directions - In Spanish](https://www.phoneninjas.com/inbound-dealership-sales-step-7-giving-proper-directions/): Ensure customers easily find your dealership with clear, simple, and professional directions for a seamless visit. - [Objection Handling Step 1: The Base Price Technique for Car Sales - In Spanish](https://www.phoneninjas.com/objection-handling-step-1-the-base-price-technique-for-car-sales/): Learn how to handle base price objections effectively and keep car sale customers engaged in the sales process. - [Objection Handling Step 2: The Best New Car Sales Price Technique - In Spanish](https://www.phoneninjas.com/objection-handling-step-2-the-best-new-car-sales-price-technique/): Overcome new car price objections with a technique that keeps customers interested and confident in their purchase. - [Objection Handling Step 3: The Best Price Technique for Used Cars - In Spanish](https://www.phoneninjas.com/objection-handling-step-3-the-best-price-technique-for-used-cars/): Address used car price concerns with a strategic approach that builds trust and keeps negotiations on track. - [Objection Handling Step 4: Car Sales Finance Rates Technique - In Spanish](https://www.phoneninjas.com/objection-handling-step-4-car-sales-finance-rates-technique/): Navigate finance rate objections with a technique that reassures customers and moves the sale forward. - [Objection Handling Step 5: The Financially Challenged Technique for Car Sales - In Spanish](https://www.phoneninjas.com/objection-handling-step-5-the-financially-challenged-technique-for-car-sales/): Help credit-challenged buyers feel confident by addressing financial concerns with a strategic approach. - [Objection Handling Step 6: The How Much Down Technique for Car Sales - In Spanish](https://www.phoneninjas.com/objection-handling-step-6-the-how-much-down-technique-for-car-sales/): Overcome down payment objections with a smart, customer-focused strategy that keeps the deal alive. - [Objection Handling Step 7: The Mileage Technique for Car Sales - In Spanish](https://www.phoneninjas.com/objection-handling-step-7-the-mileage-technique-for-car-sales/): Handle mileage-related objections smoothly and turn concerns into opportunities for closing the sale. - [Objection Handling Step 8: No Information Technique for Car Sales - In Spanish](https://www.phoneninjas.com/objection-handling-step-8-no-information-technique-for-car-sales/): Learn how to respond effectively when customers refuse to share information, keeping the conversation productive. - [Objection Handling Step 9: The Tentative Appt Technique for Car Sales - In Spanish](https://www.phoneninjas.com/objection-handling-step-9-the-tentative-appt-technique-for-car-sales/): Convert hesitant customers into solid appointments with a technique designed to increase showroom visits. - [Objection Handling Step 10: The Trade Technique for Car Sales - In Spanish](https://www.phoneninjas.com/objection-handling-step-10-the-trade-technique-for-car-sales/): Master the trade-in conversation and address objections to keep deals moving forward smoothly. - [Outbound Car Sales Call Step 1: Be Prepared - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-1-be-prepared/): Set yourself up for success with proper research and a solid game plan before making an outbound car sales call. - [Outbound Car Sales Call Step 2: Confirmation - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-2-confirmation/): Confirm details with confidence to ensure a smooth and productive conversation with your potential car buyer. - [Outbound Car Sales Call Step 3: Authorization - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-3-authorization/): Gain permission to proceed and build trust with your prospect before diving into the sales conversation. - [Outbound Car Sales Call Step 4: Introduction - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-4-introduction/): Make a great first impression with a strong, engaging introduction that captures the buyer’s attention. - [Outbound Car Sales Call Step 5: Reason for Calling - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-5-reason-for-calling/): Clearly state your reason for calling to spark interest and set the stage for a productive sales conversation. - [Outbound Car Sales Call Step 6: Talk About the Opportunity - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-6-talk-about-the-opportunity/): Highlight the unique value and benefits of your offer to engage your customer in the buying process. - [Outbound Car Sales Call Step 7: Advantages of Buying Now - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-7-advantages-of-buying-now/): Create urgency by explaining why now is the perfect time for the customer to make a decision. - [Outbound Car Sales Call Step 8: Ask for the Appointment - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-8-ask-for-the-appointment/): Move the conversation forward by confidently asking your customer to schedule an appointment. - [Outbound Car Sales Call Step 9: Driving Toward Closure - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-9-driving-toward-closure/): Overcome objections and reinforce value to guide your customer toward making a final decision. - [Outbound Car Sales Call Step 10: Plan for the Future - In Spanish](https://www.phoneninjas.com/outbound-car-sales-call-step-10-plan-for-the-future/): Strengthen relationships and set the stage for future opportunities with follow-up with your customer. - [The Inbound Parts Call Step 1: The Greeting - In Spanish](https://www.phoneninjas.com/the-inbound-parts-call-step-1-the-greeting/): Start the call with a warm, professional greeting to set a positive tone for the customer experience. - [The Inbound Parts Call Steps 2 & 3: Qualifying and Obtaining Contact Information - In Spanish](https://www.phoneninjas.com/the-inbound-parts-call-steps-2-3-qualifying-and-obtaining-contact-information/): Identify customer needs and collect essential details to provide the right parts solution. - [The Inbound Parts Call Step 4: Pricing and Availability - In Spanish](https://www.phoneninjas.com/the-inbound-parts-call-step-4-pricing-and-availability/): Deliver accurate pricing and availability details to ensure a smooth purchasing process. - [The Inbound Parts Call Step 5: Closure - In Spanish](https://www.phoneninjas.com/the-inbound-parts-call-step-5-closure/): Wrap up the call effectively, confirming details and ensuring customer satisfaction with their parts order. - [Inbound Service Step 1: The Service Greeting - In Spanish](https://www.phoneninjas.com/inbound-service-step-1-the-service-greeting/): Make a great first impression with a friendly and professional service greeting for inbound calls. - [Inbound Service Step 2: Obtaining Contact Information - In Spanish](https://www.phoneninjas.com/inbound-service-step-2-obtaining-contact-information/): Gather essential customer details to personalize and streamline the service appointment process. - [Inbound Service Step 3: Setting the Service Appointment - In Spanish](https://www.phoneninjas.com/inbound-service-step-3-setting-the-service-appointment/): Book the service appointment efficiently while addressing any initial customer concerns. - [Inbound Service Step 4: Objection Handling - In Spanish](https://www.phoneninjas.com/inbound-service-step-4-objection-handling/): Address customer hesitations with confidence and solutions to ensure a successful appointment booking. - [Inbound Service Call Step 5: Closure - In Spanish](https://www.phoneninjas.com/inbound-service-call-step-5-closure/): Confirm appointment details and leave a lasting positive impression to enhance customer satisfaction. - [Know Your Goals and The Technique to Set an Appointment](https://www.phoneninjas.com/know-your-goals-and-the-technique-to-set-an-appointment/): What’s the first step of a call? This is easy because any great salesperson knows it’s always the same–to set up an appointment! Here's how. - [Top Tips for Dealership Receptionists](https://www.phoneninjas.com/top-tips-for-dealership-receptionists/): Boost your customer service skills with these top tips for dealership receptionists to make a great first impression. - [How to Ask a Customer for an Appointment at Your Dealership](https://www.phoneninjas.com/how-to-ask-a-customer-for-an-appointment-at-your-dealership/): Master the art of booking appointments with customers to increase showroom visits and boost sales. - [The Power of Reviewing Your Dealership Sales Calls](https://www.phoneninjas.com/the-power-of-reviewing-your-dealership-sales-calls/): Reviewing sales calls helps improve communication, close more deals, and boost customer satisfaction. - [Increase Appointment Set and Show Rates with a Mystery Shop](https://www.phoneninjas.com/increase-appointment-set-and-show-rates-with-a-mystery-shop/): Boost your appointment set and show rates with a mystery shop. Identify gaps and improve performance today! - [Try a FREE Stealth Test to Rev Up Your Appointment Set and Show Rates](https://www.phoneninjas.com/try-a-free-stealth-test-to-rev-up-your-appointment-set-and-show-rates/): Test your team’s skills with a FREE stealth shop and uncover ways to increase appointment sets and show rates! - [“What happens once I sign up with Phone Ninjas?”](https://www.phoneninjas.com/what-happens-once-i-sign-up-with-phone-ninjas/): Find out what to expect after signing up with Phone Ninjas and how we help you convert more calls into sales! - [Signing up with Phone Ninjas is beyond simple!](https://www.phoneninjas.com/signing-up-with-phone-ninjas-is-beyond-simple-2/): Ready to boost your team’s call performance? Signing up with Phone Ninjas is fast, easy, and results-driven! - [Phone Ninjas Welcome Video](https://www.phoneninjas.com/phone-ninjas-welcome-video/): Meet Phone Ninjas! Watch our welcome video to learn how we help you convert more calls into appointments and sales. - [Phone Ninjas Manager Usage Tutorial](https://www.phoneninjas.com/phone-ninjas-manager-usage-tutorial/): Learn how to navigate Phone Ninjas’ tools as a manager to track progress, improve team performance, and close more deals. - [Phone Ninjas Agent Usage Tutorial](https://www.phoneninjas.com/phone-ninjas-agent-usage-tutorial/): Agents, master the art of effective phone calls! Watch our tutorial to sharpen your skills and boost your appointment rates. - [Inbound Dealership Call Step 1: The Greeting](https://www.phoneninjas.com/inbound-dealership-call-step-1-the-greeting/): Master the art of professional greetings to make callers feel valued and set a positive tone for successful dealership interactions. - [Inbound Dealership Call Step 2: Qualifying a Generic Vehicle](https://www.phoneninjas.com/inbound-dealership-call-step-2-qualifying-a-generic-vehicle/): Learn effective strategies to identify customer needs and preferences when discussing generic vehicle inquiries during inbound dealership calls. - [Inbound Dealership Call Step 3: Qualifying a Specific Vehicle](https://www.phoneninjas.com/inbound-dealership-call-step-3-qualifying-a-specific-vehicle/): Tailor your approach to specific car inquiries, ensuring a personalized experience that builds trust and enhances customer engagement. - [Inbound Dealership Call Step 4: Obtaining Contact Information](https://www.phoneninjas.com/inbound-dealership-call-step-4-obtaining-contact-information/): Discover techniques for confidently and professionally securing customer contact details to strengthen follow-up and dealership communication. - [Inbound Dealership Call Step 5: Asking for the Appointment](https://www.phoneninjas.com/inbound-dealership-call-step-5-asking-for-the-appointment/): Learn proven methods to seamlessly request appointments, driving customer engagement and increasing dealership bottom line. - [Inbound Dealership Call Step 6: Driving Towards Closure](https://www.phoneninjas.com/inbound-dealership-call-step-6-driving-towards-closure/): Master the key steps to guide calls towards successful closures, ensuring customer satisfaction and boosting dealership conversions. - [Inbound Dealership Call Step 7: Giving Proper Directions](https://www.phoneninjas.com/inbound-dealership-call-step-7-giving-proper-directions/): Provide clear and accurate directions to your dealership, ensuring a stress-free customer journey and building a positive reputation. - [Car Sales Objection Handling Step 1: The Base Price Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-1-the-base-price-technique/): Learn how to handle price objections effectively with the Base Price Technique. Simplify negotiations and build trust with car buyers. - [Car Sales Objection Handling Step 2: The Best Price Technique (New Cars)](https://www.phoneninjas.com/car-sales-objection-handling-step-2-the-best-price-technique-new-cars/): Master the Best Price Technique for new car sales. Overcome objections and confidently close deals with this proven strategy. - [Car Sales Objection Handling Step 3: The Best Price Technique (Used Cars)](https://www.phoneninjas.com/car-sales-objection-handling-step-3-the-best-price-technique-used-cars/): Tackle price objections in used car sales using the Best Price Technique. Discover methods to ensure buyer satisfaction and close more deals. - [Car Sales Objection Handling Step 4: Finance Rates Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-4-finance-rates-technique/): Overcome objections about finance rates with ease. Learn strategies to reassure buyers and secure their trust during car sales. - [Car Sales Objection Handling Step 5: Financially Challenged Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-5-financially-challenged-technique/): Handle objections from financially challenged buyers with care. Explore techniques to provide solutions and close the deal smoothly. - [Car Sales Objection Handling Step 6: How Much Down Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-6-how-much-down-technique/): Address buyer concerns about down payments effectively. Master the How Much Down Technique to simplify car sales negotiations. - [Car Sales Objection Handling Step 7: Mileage Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-7-mileage-technique/): Overcome mileage-related objections with confidence. Learn strategies to highlight vehicle value and close sales effortlessly. - [Car Sales Objection Handling Step 8: No Information Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-8-no-information-technique/): Tackle situations where buyers provide little info. Master the No Information Technique to guide the conversation and secure deals. - [Car Sales Objection Handling Step 9: Tentative Appointment Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-9-tentative-appointment-technique/): Handle tentative appointments like a pro. Learn techniques to turn uncertain buyers into committed customers with ease. - [Car Sales Objection Handling Step 10: Trade Technique](https://www.phoneninjas.com/car-sales-objection-handling-step-10-trade-technique/): Master the Trade Technique to overcome objections about trade-ins. Learn strategies to maximize value for buyers and close deals. - [Outbound Car Sales Call Step 1: Be Prepared](https://www.phoneninjas.com/outbound-car-sales-call-step-1-be-prepared-2/): Master the first step in outbound car sales calls by learning how to prepare effectively and set a strong foundation for success. - [Outbound Car Sales Call Step 2: Confirmation](https://www.phoneninjas.com/outbound-car-sales-call-step-2-confirmation-2/): Discover how to confirm details seamlessly for a smoother customer interaction. - [Outbound Car Sales Call Step 3: Authorization](https://www.phoneninjas.com/outbound-car-sales-call-step-3-authorization-2/): Learn how to secure customer authorization for a confident and efficient sales call. - [Outbound Car Sales Call Step 4: Introduction](https://www.phoneninjas.com/outbound-car-sales-call-step-4-introduction-2/): Create impactful first impressions where a well-crafted introduction sets the tone for the call. - [Outbound Car Sales Call Step 5: Reason for Calling](https://www.phoneninjas.com/outbound-car-sales-call-step-5-reason-for-calling-2/): Learn how to clearly and confidently present your reason for calling to engage customers. - [Outbound Car Sales Call Step 6: Talk About the Opportunity](https://www.phoneninjas.com/outbound-car-sales-call-step-6-talk-about-the-opportunity-2/): Capture customer interest and build excitement for your customer with scripts that work. - [Outbound Car Sales Call Step 7: Advantages of Buying Now](https://www.phoneninjas.com/outbound-car-sales-call-step-7-advantages-of-buying-now-2/): Discover persuasive strategies for emphasizing the benefits of buying now. - [Outbound Car Sales Call Step 8: Ask for the Appointment](https://www.phoneninjas.com/outbound-car-sales-call-step-8-ask-for-the-appointment-2/): Close the gap by learning how to effectively ask for a sales appointment with confidence. - [Outbound Car Sales Call Step 9: Driving Towards Closure](https://www.phoneninjas.com/outbound-car-sales-call-step-9-driving-towards-closure/): Turn conversations into sales by following the lead of expert dealership phone trainers. - [Outbound Car Sales Call Step 10: Plan for the Future](https://www.phoneninjas.com/outbound-car-sales-call-step-10-plan-for-the-future-2/): Build a long-term customer relationship creating a solid plan for future engagement. - [Automotive Parts Call Step 1: The Greeting](https://www.phoneninjas.com/automotive-parts-call-step-1-the-greeting/): Make a great first impression with a warm, professional greeting that sets the right tone. - [Automotive Parts Call Steps 2 & 3: Qualifying and Obtaining Contact Info](https://www.phoneninjas.com/automotive-parts-call-steps-2-3-qualifying-and-obtaining-contact-info/): Qualify leads and gather essential contact details to streamline your automotive parts calls. - [Automotive Parts Call Step 4: Pricing and Availability](https://www.phoneninjas.com/automotive-parts-call-step-4-pricing-and-availability/): Effectively communicate pricing and availability to meet customer needs and build trust. - [Automotive Parts Call Step 5: Closure](https://www.phoneninjas.com/automotive-parts-call-step-5-closure/): Confidently close the deal with proven techniques for wrapping up calls for car parts. - [Car Service Call Step 1: Greeting](https://www.phoneninjas.com/car-service-call-step-1-greeting/): Start every car service call with a friendly, professional greeting to build rapport and trust. - [Car Service Call Step 2: Obtaining Contact Information](https://www.phoneninjas.com/car-service-call-step-2-obtaining-contact-information/): Collect accurate contact details to ensure smooth and effective communication with customers. - [Car Service Call Step 3: Setting the Service Appointment](https://www.phoneninjas.com/car-service-call-step-3-setting-the-service-appointment/): Schedule service appointments with ease using proven techniques to enhance customer satisfaction. - [Car Service Call Step 4: Objection Handling](https://www.phoneninjas.com/car-service-call-step-4-objection-handling/): Overcome objections confidently, ensuring customers feel heard and valued during calls. - [Car Service Call Step 5: Closure](https://www.phoneninjas.com/car-service-call-step-5-closure/): End calls positively with professional techniques for effectively closing service appointments. - [4 Tips for Handling Service Objections at a Dealership](https://www.phoneninjas.com/4-tips-for-handling-service-objections-at-a-dealership/): ur guide will make your service appointments easy as pie! Here are 4 tips for handling auto service objections. - [How to Make a Fair Trade That Benefits Both Sides](https://www.phoneninjas.com/how-to-make-a-fair-trade-that-benefits-both-sides/): Our phone training experts have a lesson on how to make fair trade, starting with the first call. - [How and Why to Use Scripts for Car Sales](https://www.phoneninjas.com/how-and-why-to-use-scripts-for-car-sales/): Dealerships are thriving because they know that scripts are a great tool for increasing appointment set and show rates. - [Phone Coaching vs. Sports Coaching…. What’s the difference?](https://www.phoneninjas.com/phone-coaching-vs-sports-coaching-whats-the-difference/): There are obvious differences, of course, and yet many clear similarities, between a sports coach and a phone/sales coach. - [Mystery Shopper for Automotive: What to Do With the Results](https://www.phoneninjas.com/mystery-shopper-for-automotive-what-to-do-with-the-results/): One of the greatest tools in a business’s toolbox is the mystery shopper. Automotive companies are wise to use them to get their team’s phone skills on point. - [Best Car Sales Training to Boost Your Automotive Sales Team](https://www.phoneninjas.com/best-car-sales-training-to-boost-your-automotive-sales-team/): The best car sales training often consists of a combination of active coaching by industry experts while providing world-class scripts for your team. - [3 Phone Sales Psychology Secrets to Boost Appointment Rates](https://www.phoneninjas.com/3-phone-sales-psychology-secrets-to-boost-appointment-rates/): Why are your appointment rates stuck around 30% but some dealers are hitting 60%+? The answer is likely razor-sharp phone sales psychology. - [What Tools Will Help You Increase Your Customer Retention?](https://www.phoneninjas.com/what-tools-will-help-you-increase-your-customer-retention/): Using the right tools in your car dealership is an important factor to make sure that your customer retention is as effective as it can be. - [What Does the Future of the Automotive Industry Look Like?](https://www.phoneninjas.com/what-does-the-future-of-the-automotive-industry-look-like/): Technology changes happening in the automotive industry are focused on positive changes. Here's a look into the future of the automotive industry. - [Putting Your BDC on Autopilot—While Maximizing the Results](https://www.phoneninjas.com/putting-your-bdc-on-autopilot-while-maximizing-the-results/): For a business development center that runs on autopilot, you have to give your BDC manager the tools they need to succeed—starting with a training partner. - [6 Quick Video Car Sales Training Tips to Enhance Your Team](https://www.phoneninjas.com/6-quick-video-car-sales-training-tips-to-enhance-your-team/): Car sales training tips can be just the thing to tweak otherwise excellent performance in automotive selling environments. Your sales team will thank you! - [4 Proven Ways to Improve Your Phone Training for Car Sales](https://www.phoneninjas.com/4-proven-ways-to-improve-your-phone-training-for-car-sales/): Want to improve your appointment-setting phone calls? You'll need phone training for car sales. Using these methods will help your dealership flourish. - [What I’ve learned as a vendor: About Dealer GM’s Part Two](https://www.phoneninjas.com/what-ive-learned-as-a-vendor-about-dealer-gms-part-two/): A dealer is only as good as its GM. A bad GM can wreak havoc on your dealership's success. In the last two years, it’s been a wild ride. - [The 4 Parts of an Automotive Consulting Services Strategy](https://www.phoneninjas.com/the-4-parts-of-an-automotive-consulting-services-strategy/): An effective automotive consulting services strategy is critical to generating long-term ROI. You’ve got to tick the right boxes to get maximal results. - [Business Development Centers and Sales/Service Staff: There’s typically a difference in their phone-up process… but should there be?](https://www.phoneninjas.com/business-development-centers-and-sales-service-staff-theres-typically-a-difference-in-their-phone-up-process-but-should-there-be/): There is nothing better than a well-oiled machine when it comes to working efficiency. - [Phone Word Tracks for Automotive Sales Teams: Scripts That Book Appointments](https://www.phoneninjas.com/phone-word-tracks-for-automotive-sales-teams-scripts-that-book-appointments/): It’s happened a thousand times to every associate in automotive sales: a customer call seems to be going well, there’s interest in a vehicle, and somehow… … you hang up without an appointment on the books. What happened? And why do other dealerships seem to be flooded with appointments from the same basic phone traffic? - [What's the Best Sales Training Program for a Dealership?](https://www.phoneninjas.com/whats-the-best-sales-training-program-for-a-dealership/): The best sales training program for your dealership should balance product knowledge with hard skills like appointment setting and lead qualification. - [Must-Have Phone Training for Automotive Service Advisors](https://www.phoneninjas.com/must-have-phone-training-for-automotive-service-advisors/): Phone training for automotive service advisors is essential for expanding sales opportunities and increasing customer satisfaction. Here’s how it works. - [Know Your Stuff: A Guide to Handle “Best Price” Requests](https://www.phoneninjas.com/know-your-stuff-a-guide-to-handle-best-price-requests/): Like all professional careers, sales involves a wide range of techniques required to handle various situations properly. Even for a seasoned professional, it can become overwhelming at times. Too many options can lead to confusion and a decrease in revenue. Don’t fret, though, because, as usual, we have you covered. We know what the best - [Phone Scripts That Work (Without Sounding Scripted)](https://www.phoneninjas.com/phone-scripts-that-work-without-sounding-scripted/): Most dealers have a phone script for appointments, so why aren’t the numbers there? Phone Ninjas has the secrets and strategies to double or triple your rates. - [INCREASE YOUR EMPLOYEE ENGAGEMENT THROUGH MICRO-LEARNING](https://www.phoneninjas.com/increase-your-employee-engagement-through-micro-learning/): Microlearning is a method of training that serves up bite-sized pieces of information in short periods to promote better engagement and retention of the learned material. - [Automobile Dealership Consultants to Increase Your Sales](https://www.phoneninjas.com/automobile-dealership-consultants-to-increase-your-sales/): Automobile dealership consultants, chosen wisely, are powerful allies that can bring in a wealth of fresh, cutting-edge ideas to supercharge your sales! - [What Even Is Phone Etiquette in 2025?](https://www.phoneninjas.com/what-even-is-phone-etiquette-in-2025/): The top dealerships are hitting 60%+ appointment rates from calls. How? Let’s discuss which of the following is proper phone etiquette for dealerships in 2025. - [5 Skills that Can Help Appease Difficult Phone Customers](https://www.phoneninjas.com/5-skills-that-can-help-appease-difficult-phone-customers/): Difficult customers are the most nerve-wracking thing to deal with as a sales agent. Luckily, there are skills that you can develop that make these calls easier - [5 Skills that Can Help Appease Difficult Phone Customers](https://www.phoneninjas.com/5-skills-that-can-help-appease-difficult-phone-customers-2/): Difficult phone customers are a nerve-wracking thing to deal with as a sales agent. Here's how to deal with a difficult customer and de-escalate the situation. - [Mystery Shops: What Are They and Why Should You Care?](https://www.phoneninjas.com/mystery-shops-what-are-they-and-why-should-you-care/): Customer service has become more important than ever these days, with a shifting economy and rising access to online resources. Phones are still the go-to appointment-setting tool for dealerships, and with 75% of people trying new shopping behaviors during the pandemic, making the most of every minute of your phone traffic is critical. Unfortunately, measuring - [4 Dealership BDC Best Practices to Raise the Bottom Line](https://www.phoneninjas.com/4-dealership-bdc-best-practices-to-raise-the-bottom-line/): These four dealership BDC best practices will raise appointment rates and show rates and incentivize your staff to turbocharge your dealership’s bottom line. - [Stop Stalling—This 5-Step Phone Track Closes Appointments Like a Boss](https://www.phoneninjas.com/stop-stalling-this-5-step-phone-track-closes-appointments-like-a-boss/): Why are some dealers stuck at 28% appointment set rates while others hit 80%? Here’s our 5-step phone track that can kick your appointments into overdrive. - [Top Car Sales Word Tracks That Close Deals in 2025](https://www.phoneninjas.com/top-car-sales-word-tracks-that-close-deals-in-2025/): Overcoming objections is one of the most challenging skills for any salesperson to learn. Even the most talented veterans can easily lose a sale without some basic structure to support their work. Great sales scripts are the foundation of modern car sales, but there’s a lot that goes into creating a winning strategy. Car sales - [5 Ways Auto Consulting Can Make Managing a Dealership Easier](https://www.phoneninjas.com/5-ways-auto-consulting-can-make-managing-a-dealership-easier/): Here are our top sales advantages that great auto consulting can add to your business. - [The Illusion of Choice: Why Too Many Options Lead Nowhere in Auto Sales](https://www.phoneninjas.com/the-illusion-of-choice-why-too-many-options-lead-nowhere-in-auto-sales/): Discover why too many options in auto sales lead to dead ends. Simplify the customer experience for meaningful interactions. - [Enhancing Your Dealership's Success with Onsite & Virtual Dealership Training](https://www.phoneninjas.com/enhancing-your-dealerships-success-with-onsite-virtual-dealership-training/): In today's competitive automotive industry, staying with Onsite & Virtual Dealership training is the right move. - [5 Mistakes Sales Reps are Making on Inbound Sales Calls](https://www.phoneninjas.com/5-mistakes-sales-reps-are-making-on-inbound-sales-calls/): The inbound sales call is one of the most important aspects of sales. Here are 5 mistakes that sales reps make on inbound sales calls and how to avoid them. - [Free Auto Sales Training Videos: Increase Dealership Revenue](https://www.phoneninjas.com/free-auto-sales-training-videos-increase-dealership-revenue/): Auto sales training videos could be the solution to getting great training for your team on a limited budget. Choose your partner carefully! - [4 Ways Boat Dealership Consultants Can Increase Your Revenue](https://www.phoneninjas.com/4-ways-boat-dealership-consultants-can-increase-your-revenue/): Boat dealership consultants are one of the very best ways to inject fresh ideas and cutting-edge technology and techniques into your dealership! - [Phone Skills Fixed Ops vs. Sales What's different What's not](https://www.phoneninjas.com/phone-skills-fixed-ops-vs-sales-whats-different-whats-not/): Generally, when someone thinks of customer service for a company functioning out of one singular building, they assume it should be the same across the board. - [5 Automotive Sales Training Tips You Need to Implement](https://www.phoneninjas.com/5-automotive-sales-training-tips-you-need-to-implement/): Automotive sales training is one of the most important areas an owner can focus on to increase revenues and deliver high-quality customer service. - [Interview with Michael Speigl | Toyota of Ann Arbor/Subaru of Ann Arbor](https://www.phoneninjas.com/interview-with-michael-speigl-toyota-of-ann-arbor-subaru-of-ann-arbor/): Hear directly from Michael Speigl and his experience in the last 16 years with Phone Ninjas. - [Who Needs a Consistent Sales Process? Hint, We All Do! ](https://www.phoneninjas.com/who-needs-a-consistent-sales-process-hint-we-all-do/): We'd be lying if we said we didn't enjoy the stint when cars drove off the lot faster than we could purchase more inventory. - [What Should Be the Focus of Automotive Sales Training?](https://www.phoneninjas.com/what-should-be-the-focus-of-automotive-sales-training/): When it comes to automotive training, there are a number of things that you can prioritize. Here's what should be the focus of automotive sales training? - [What I’ve learned as a vendor: About Products (part 4)](https://www.phoneninjas.com/what-ive-learned-as-a-vendor-about-products-part-4/): Having the right products and tools on the dealer level can have a meaningful impact. But for every good product available there’s one that doesn’t cut it. - [The Secret to Setting Car Sales Appointments that Show](https://www.phoneninjas.com/the-secret-to-setting-car-sales-appointments-that-show/): It’s not enough to just call customers—you’ve got to invite them in ways that make it extremely likely they’ll show up for scheduled car sales appointments. - [Scripts Aren’t Only for Movies: A Lesson in Voicemails](https://www.phoneninjas.com/scripts-arent-only-for-movies-a-lesson-in-voicemails/): When you think of a script, what profession do you think of? It probably isn’t a sales, but why not? Scripts aren’t only for celebrities in Hollywood. In fact, many dealerships are thriving because they know that scripts are a great tool for increasing appointment set and show rates. Your team should be proficient in - [Practical Application of Ongoing Coaching and Training](https://www.phoneninjas.com/practical-application-of-ongoing-coaching-and-training/): You never hear a prize fighter say he fired his trainer directly after he won the championship belt, right? - [How to Improve Your BDC Training](https://www.phoneninjas.com/how-to-improve-your-bdc-training/): Many dealerships use a Business Development Center or BDC to bring in new business. Luckily there are some things you can do to make your BDC a profit center. - [Car Salesman Training Tips to Reach Your Monthly Goals](https://www.phoneninjas.com/car-salesman-training-tips-to-reach-your-monthly-goals/): Meet monthly quotas by sharing these car salesman training tips with your team. Land more leads, set more appointments, and close more deals! - [Building a Winning BDC: Subaru and Toyota of Ann Arbor](https://www.phoneninjas.com/building-a-winning-bdc-subaru-and-toyota-of-ann-arbor/): Michael Speigl knew his dealerships needed an edge—that’s why he built the best BDC in Michigan, put Keryn Flanary in charge, and brought in Phone Ninjas. - [You Might Be Interested, You Know.](https://www.phoneninjas.com/you-might-be-interested-you-know/): “You might be interested in a new vehicle and we’d possibly like to buy yours” said the sales consultant I overheard while my car was being serviced. - [Auto Dealership Solutions for Sales Calls that Convert](https://www.phoneninjas.com/auto-dealership-solutions-for-sales-calls-that-convert/): If you’re looking for auto dealership solutions that amp up your conversion rates for sales calls, it takes sales scripts and an excellent training partner. - [Ignorance is bliss but I find yours disturbing!](https://www.phoneninjas.com/ignorance-is-bliss-but-i-find-yours-disturbing/): Let's preface this article by saying it isn't about beating anyone up. It's about offering realistic insights into the struggles we're currently facing. - [Dealership Training: Handling Phone Leads That Convert to a Sale](https://www.phoneninjas.com/dealership-training-handling-phone-leads-that-convert-to-a-sale/): Handling phone leads can be tough without the right knowledge and tools. Learn how to train for fewer missed leads and better conversion rates. - [Automotive Sales Scripts vs. Word Tracks: What's the Difference?](https://www.phoneninjas.com/automotive-sales-scripts-vs-word-tracks-whats-the-difference/): Word tracks are the game-changing phrases in phone scripts that drive sales and boost appointment rates for dealerships. But how do they work in practice? - [Did We Learn Anything from Carvana?](https://www.phoneninjas.com/did-we-learn-anything-from-carvana/): It's hard to believe that March 2020 will soon be three years behind us. Digital Retailing became more than just a call to action on our websites three years ago. - [When Car Dealerships Fail: A Frustrated Customer's Tale of Ignored Questions and Nonsensical Emails](https://www.phoneninjas.com/when-car-dealerships-fail-a-frustrated-customers-tale-of-ignored-questions-and-nonsensical-emails/): Explore a frustrated customer's experience with ineffective dealership communication, highlighting ignored inquiries and nonsensical emails in a bid to improve customer service. - [What is Active Coaching? Why’s it so important? How’s it so effective?](https://www.phoneninjas.com/what-is-active-coaching-whys-it-so-important-hows-it-so-effective/): What is Active Coaching? Why’s it so important? How’s it so effective? It’s a check and balance that we do on a regular and ongoing basis with our athletes. - [What tools are going to get us through this next period of uncertainty](https://www.phoneninjas.com/what-tools-are-going-to-get-us-through-this-next-period-of-uncertainty/): The most important thing a sales associate can do for a customer right now is to listen to their needs. - [Vehicle Upgrade Personnel in the Service Drive: Benefit or Detriment?](https://www.phoneninjas.com/vehicle-upgrade-personnel-in-the-service-drive-benefit-or-detriment/): Over the past few years, managers have been working to turn every stone in the dealership regarding opportunities. - [We Didn’t Get that Lead!?](https://www.phoneninjas.com/we-didnt-get-that-lead/): Have you ever pulled one of your Sales Consultants or BD Agents into your office because a lead didn't get answered? And that lead just so happened to be a mystery shop? - [How to Improve Your Outbound Calling Strategy in 2025](https://www.phoneninjas.com/how-to-improve-your-outbound-calling-strategy-in-2023/): Wondering what you can do to make this year more successful for your dealership? Here's how to improve your outbound calling strategy in 2025. - [No Thanks, We're Good](https://www.phoneninjas.com/no-thanks-were-good/): "The customers are still coming to us. We don't need your help – we're good and more profitable than ever. Cars are selling above MSRP." - [Boost Performance Using Dealership Phone Call Metrics](https://www.phoneninjas.com/boost-performance-using-dealership-phone-call-metrics/): Sales goals and dollar signs matter, but do you understand the dealership phone metrics that drive them? Here’s what your sales team might be missing. - [Dealership Mystery Shops: Are We Answering the Customer's Questions?](https://www.phoneninjas.com/dealership-mystery-shops-are-we-answering-the-customers-questions/): As a savvy customer, nothing is more infuriating than being ignored or receiving a response that dodges all your questions. Pre-Covid, dealerships used to pride themselves on their promptness in addressing leads. Even the OEMs had standards in place to ensure that all inquiries were answered within a specific timeframe. However, during the peak of - [Let the Good Times End?](https://www.phoneninjas.com/let-the-good-times-end/): There's nothing sweeter than looking at a hot P&L statement. Sitting back in the chair throwing air hoops for a job well done. - [Get Active with Phone Ninjas Active Coaching](https://www.phoneninjas.com/get-active-with-phone-ninjas-active-coaching/): It’s no secret that in the last two years both Sales Consultants and BD Agents have largely slipped when it comes to active lead management and phone skills. - [Who Are We?](https://www.phoneninjas.com/who-are-we/): We can do many things to stand out against the competition. Quality phone skills, streamlined processes, and even an up-to-date website. - [FOMO or no FOMO](https://www.phoneninjas.com/fomo-or-no-fomo/): Who doesn't like a nice front-end gross profit? Most of us would be lying if we said otherwise. In the last three years, things have been different, right? - [How Mystery Shops Can Benefit Your Car Sales](https://www.phoneninjas.com/how-mystery-shops-can-benefit-your-car-sales/): Is your closing rate not as high as you'd like it? A mystery shop might be what you need to identify your strengths and be more effective. - [How Active Coaching is Critical to Your Dealership’s Success](https://www.phoneninjas.com/how-active-coaching-is-critical-to-your-dealerships-success/): With the constantly shifting car market, it's important to keep your dealership running smoothly with active coaching, which is critical to your success. - [Integrating Phone, Text, and Email: A Dealership Omnichannel Communication Plan That Actually Converts](https://www.phoneninjas.com/dealership-omnichannel-communication-plan/): Dealership omnichannel communication made simple: a phone+text+email cadence, templates, and a plan to move leads into appointments. - [Fixed Ops Phone Opportunities: How Service Calls Drive Revenue (and Not Just Schedules)](https://www.phoneninjas.com/auto-service-department-phone-upsell/): Service department phone upsell tips for advisors: word tracks, reminder calls, and scripts that book more work without sounding pushy. - [Training New Hires: Onboarding Your Car Dealership Sales Team for Phone Success](https://www.phoneninjas.com/car-dealership-sales-training-for-new-hires/): Dealership sales training for new hires: a phone-first onboarding checklist, role-play plan, and coaching rhythm to ramp faster and book more. - [Why you need Quality Assurance Training](https://www.phoneninjas.com/why-you-need-quality-assurance-training/): When you want to improve the quality of your phone calls, it can be challenging to know where to start. Even if you have standardized procedures and phone scripts, every phone agent operates a little differently. To improve outcomes, you need to know how to use quality assurance training and what some of the outcomes - [How are we educating consumers about the current climate in the auto industry](https://www.phoneninjas.com/how-are-we-educating-consumers-about-the-current-climate-in-the-auto-industry/): These days there is a crucial part of the car buying process that needs to be communicated very clearly to keep a customer confident in their salesperson and the dealership they have chosen to give their business to. - [What Is Mystery Shopping for Dealership Sales Teams? ](https://www.phoneninjas.com/what-is-mystery-shopping-for-dealership-sales-teams/): What is mystery shopping? For those not familiar, it is a form of customer service evaluation where a trained, prepped agent poses as a customer. - [Boost Your Dealership's Sales with Effective Dealership Sales Coaching](https://www.phoneninjas.com/boost-your-dealerships-sales-with-effective-dealership-sales-coaching/): Dealership Sales Coaching is a game-changing approach to training that equips your Sales Consultants and BD Agents with the skills and knowledge needed. - [Using Phone Word Tracks for Service Department Calls](https://www.phoneninjas.com/using-phone-word-tracks-for-service-department-calls/): Let’s face it: most service departments are great at servicing cars, not customers. In fact, you usually don’t even have to look past the first three words of a call to see the problem. How many times have you heard this as a greeting? “[Dealership] service department.” That’s it. No “How can I help you?” - [Training a Dealership BDC Representative for Success](https://www.phoneninjas.com/training-a-dealership-bdc-representative-for-success/): Training a BDC representative is crucial for maximizing your overall customer service quality as well as getting a good ROI on expensive training. - [In-House Phone Sales Training: Dealership Strategies](https://www.phoneninjas.com/in-house-phone-sales-training-dealership-strategies/): Sales training for dealerships is ongoing, even monthly group sessions don’t seem to get your appointment numbers to budge. Worse, half the time your team is bored to tears covering generic sales tactics they already know. Bringing training entirely in-house would be ideal, but it’s resource-heavy and doesn’t give you a broad look at the - [I’m Just Calling for the Fun of It](https://www.phoneninjas.com/im-just-calling-for-the-fun-of-it/): One of the most glaring issues affecting dealerships today is the dismal state of their phone skills - [How to Improve Sales Performance for Your Dealership](https://www.phoneninjas.com/how-to-improve-sales-performance-for-your-dealership/): Every dealership invests in training, but do those dollars you’re spending make sense? Here’s how to improve sales performance with strategies that work. - [Dealer Consulting Services: Sell More Vans and Buses](https://www.phoneninjas.com/dealer-consulting-services-sell-more-vans-and-buses/): Dealer consulting agencies can deliver powerful growth for automotive dealerships—especially for niche markets like vans and buses. - [Car Dealership Receptionist Training Tips and Videos](https://www.phoneninjas.com/car-dealership-receptionist-training-tips-and-videos/): Car dealership receptionist training takes many forms, from videos to follow-up coaching to ensure permanent skill retention. - [7 Ways to Give Your Sales Team Motivation to Succeed](https://www.phoneninjas.com/7-ways-to-give-your-sales-team-motivation-to-succeed/): Morale is everything at a dealership, and finding activities that boost sales team motivation is one of the most important priorities for any GM or owner. - [No More Ghosting, Phone Scripts That Obliterate Appointment No Shows](https://www.phoneninjas.com/no-more-ghosting-phone-scripts-that-obliterate-appointment-no-shows/): One of the toughest things to deal with in auto sales is setting an appointment, getting your hopes up… and then being ghosted on the day. It’s a lost commission, cripples your dealership sales goals, and leaves you wondering, “What went wrong? Did they just find a better deal somewhere else?” The truth is, most - [Sustainable Training Programs to Increase Car Sales Team Efficiency](https://www.phoneninjas.com/sustainable-training-programs-to-increase-car-sales-team-efficiency/): Customers don’t have time to spare, and sales team efficiency is a key area that any training partner needs to focus on to maximize your opportunities. - [Ongoing Training is of Paramount Importance For Dealership Success](https://www.phoneninjas.com/ongoing-training-is-of-paramount-importance-for-dealership-success/): Times are changing and everything has been moving a lot faster over the past two years, right? You can buy a home in 30 days without having to have it inspected. - [5 Things Mystery Shopping Companies Can Do for Your Team's Skills](https://www.phoneninjas.com/5-things-mystery-shopping-companies-can-do-for-your-teams-skills/): Mystery shopping companies are powerful customer service consultants that evaluate your team’s phone skills by simulating real on-the-job interactions. - [The Car Sales Trainer You Need to Hone Your Sales Team's Skills](https://www.phoneninjas.com/the-car-sales-trainer-you-need-to-hone-your-sales-teams-skills/): Getting the best results in business comes from hiring the right people for the job at hand. We’ll help you find the very best sales trainer for your business. - [Improve Your Sales Team's Skills with Car Sales Training Videos](https://www.phoneninjas.com/improve-your-sales-teams-skills-with-car-sales-training-videos/): Your salespeople are your key to success. Keeping their skills at the highest possible level is made much easier with great car sales training videos. - [Proven Strategies Auto Dealer General Managers Use to Increase Sales](https://www.phoneninjas.com/proven-strategies-auto-dealer-general-managers-use-to-increase-sales/): An auto dealer general manager faces any number of challenges and responsibilities to drive profits, and developing their sales team is key. - [Struggling Dealership Sales Team? You Need a Mystery Shopper!](https://www.phoneninjas.com/struggling-dealership-sales-team-you-need-a-mystery-shopper/): When KPIs are trending below targeted ranges, a mystery shopper is just what the doctor ordered to right the ship quickly with a minimum of fuss. - [Department to Department handoff: How to properly set up a sold customer to talk with Service (now they need to pay for something in the shop), i.e., the Sales to Service handoff…](https://www.phoneninjas.com/department-to-department-handoff-how-to-properly-set-up-a-sold-customer-to-talk-with-service-now-they-need-to-pay-for-something-in-the-shop-i-e-the-sales-to-service-handoff/): The department-to-department handoff at a dealership is something that can be overlooked during the sales process. - [Handling Difficult Callers: Difficult Customer Phone Scripts for Tough Dealership Situations](https://www.phoneninjas.com/difficult-customer-phone-scripts-for-dealership-situations/): Steal these difficult customer phone scripts to calm angry callers, handle price shoppers, and book more service & sales appointments. - [What I’ve learned as a vendor, About Customers (dealers’ customers – part 3)](https://www.phoneninjas.com/what-ive-learned-as-a-vendor-about-customers-dealers-customers-part-3/): Buyers are liars – it’s a saying we’ve all heard and used on the dealer level. We’ve also had conversations asking if we’ve turned the customers into liars. - [The importance of third-party input when it comes to training your team](https://www.phoneninjas.com/the-importance-of-third-party-input-when-it-comes-to-training-your-team/): A car dealership is not a simple entity. There are moving parts everywhere! Most are 4 businesses in one and some are even 5 businesses in one. - [Why Your Dealership Needs Dealership Sales Coaching](https://www.phoneninjas.com/why-your-dealership-needs-dealership-sales-coaching/): Dealership sales coaching is essential for the success of your team. - [Technique Tidbits: A Lesson in Selling Appointments](https://www.phoneninjas.com/technique-tidbits-a-lesson-in-selling-appointments/): Whenever you pick up the phone, you aim to schedule an appointment. Everything you do is to get towards that potential sale. Whether that's an appointment at the store, one offsite, or for a call, that appointment is a sale! But how do we go about asking for an appointment? Do you back into the - [How Phone Mystery Shops Can Sharpen Your Sales Team](https://www.phoneninjas.com/how-phone-mystery-shops-can-sharpen-your-sales-team/): Phone mystery shops are an invaluable tool for evaluating employee customer service consistency and quality. They also can improve upsells and sharpen skills. - [Best Training for a Car Salesman Seeking Employment](https://www.phoneninjas.com/best-training-for-a-car-salesman-seeking-employment/): To get a job in sales, you need to find the right training. For car salesman candidates, there are some indispensable skills you’ll need to stand out. - [Appointment Setting 101: How to Maximize Your Sales](https://www.phoneninjas.com/appointment-setting-101-how-to-maximize-your-sales/): Appointment setting is one of the most valuable ways you can contribute to the dealership's bottom line. Here's how appointment setting can maximize your sales. - [A Buzzword a Day Won’t Keep Bad Phone Skills at Bay](https://www.phoneninjas.com/a-buzzword-a-day-wont-keep-bad-phone-skills-at-bay/): A buzzword a day won’t keep bad phone skills at bay! Practical training is more than learning tips/tricks or sliding in “buzzwords.” Words make the difference. - [5 Results You’ll Get From Our Car Salesman Training](https://www.phoneninjas.com/5-results-youll-get-from-our-car-salesman-training/): Phone Ninjas’ car salesman training raises your telephone customer service to new heights, unifying dealership messaging and boosting sales. - [Unlocking the Truth: The Real Cost Behind 'Special' Online Pricing](https://www.phoneninjas.com/unlocking-the-truth-the-real-cost-behind-special-online-pricing/): Discover the real cost behind 'special online pricing' at car dealerships and why it's time for the industry to embrace transparency and simplicity. - [How To Use Inbound and Outbound Sales Techniques to Boost Revenue](https://www.phoneninjas.com/how-to-use-inbound-and-outbound-sales-techniques-to-boost-revenue/): Inbound and outbound sales are both successful sales strategies you should be employing. But which one should you use, and how do you make them work for you? - [The Service Drive: Selling a job over the phone vs. in person](https://www.phoneninjas.com/the-service-drive-selling-a-job-over-the-phone-vs-in-person/): When breaking down the job of a service advisor in terms of selling work, a question that can get asked sometimes needs a bit more explanation. - [5 ways to Scale your Business with a Virtual Outsourced Team](https://www.phoneninjas.com/5-ways-to-scale-your-business-with-a-virtual-outsourced-team/): To effectively scale up your business you need to focus on the big picture; not get bogged down in the day-to-day minutiae of staffing and scheduling management. - [Sales Team Struggling? You Need This Car Sales Coaching Now!](https://www.phoneninjas.com/sales-team-struggling-you-need-this-car-sales-coaching-now/): When your sales team is struggling, it can be really hard to pinpoint the cause. Sales coaching is just the ticket to jump-start a powerful new wave of revenue. - [Motorcycle Sales Training Videos: Strengthen Your Sales Team](https://www.phoneninjas.com/motorcycle-sales-training-videos-strengthen-your-sales-team/): Motorcycle sales training videos are crucial tools in the learning process, allowing large amounts of information to be delivered quickly and effectively - [You Have a BDC Because It's What You Were Told to Do—but Is It Doing OK or Amazingly Well?](https://www.phoneninjas.com/you-have-a-bdc-because-its-what-you-were-told-to-do-but-is-it-doing-ok-or-amazingly-well/): Business development centers are the lifeblood of a modern automotive dealership, but how can you tell if yours is living up to the hype? - [What is the Role of Artificial Intelligence in Sales for Your Dealership?](https://www.phoneninjas.com/what-is-the-role-of-artificial-intelligence-in-sales-for-your-dealership/): To succeed with the state of the auto industry today, you need to use your resources to improve. Here's a look at the role of artificial intelligence in sales. - [Setting up a Car Dealership BDC Was the First Step—Now Make It Better](https://www.phoneninjas.com/setting-up-a-car-dealership-bdc-was-the-first-step-now-make-it-better/): Your car dealership BDC office is the nerve center powering your entire business. But setting it up is not enough—it should always be improving. - [Tracking Sales Performance with Mystery Shop Calls](https://www.phoneninjas.com/tracking-sales-performance-with-mystery-shop-calls/): Tracking sales performance is more than combing through reports, it’s gathering highly accurate intel on the experience your customers have with your business. - [Service Call Objections: 5 Ways to Take Objections](https://www.phoneninjas.com/service-call-objections-5-ways-to-take-objections/): Convincing a customer to bring their car in to be serviced may be more difficult than one may think. It can often be stressful for both parties involved, but it doesn’t have to be that way. Let’s face it: even if you know more than the customer, they might still object to your advice. The - [Now that we’re at sticker, why don’t we stay here?](https://www.phoneninjas.com/now-that-were-at-sticker-why-dont-we-stay-here/): I remember it like it was yesterday, the first time a car was discounted to make a deal. It was 1932, in Midtown Manhattan, New York City. - [How to Improve Your Sales Team's Phone Skills Fast](https://www.phoneninjas.com/how-to-improve-your-sales-teams-phone-skills-fast/): As the internet increasingly tanks dealership showroom foot traffic, the phone is more important than ever. You need your team’s phone skills coached up fast! - [BDCs: Appointment-Setting Services for Dealerships](https://www.phoneninjas.com/bdcs-appointment-setting-services-for-dealerships/): BDCs are game-changing appointment-setting services for dealerships that deliver a wide range of revenue-generating activities. - [Auto Dealer Solutions for Busy Dealership Managers](https://www.phoneninjas.com/auto-dealer-solutions-for-busy-dealership-managers/): Auto dealer solutions don’t have to be complicated. Hiring the right training partner will pay you back many times over while saving you tons of time. - [3 Tips for Training Sales Reps to Close More Deals](https://www.phoneninjas.com/3-tips-for-training-sales-reps-to-close-more-deals/): Here are our top tips for training sales reps to help them close more deals and raise your bottom line, including appointments, active listening, and more. - [5 Reasons You Need to Use Phone Training Scripts for Your Dealership](https://www.phoneninjas.com/5-reasons-you-need-to-use-phone-scripts-for-your-dealership/): Phone scripts are one of the most valuable tools you can use to not only have successful phone calls but also improve the overall reputation of your dealership. - [5 Ways Automotive Service Consultants Can Raise Your Bottom Line](https://www.phoneninjas.com/5-ways-automotive-service-consultants-can-raise-your-bottom-line/): Automotive service consultants are a smart investment in your business. They will bring in outside knowledge, train your people, and help implement solutions. - [How to Increase Automotive Internet Sales with Phone Scripts](https://www.phoneninjas.com/how-to-increase-automotive-internet-sales-with-phone-scripts/): Automotive internet sales are exploding today, and phone scripts can be a key driver for raising these KPIs and improving customer service. - [Is Your Business Development Center a Zero or a Hero for Your Dealership?](https://www.phoneninjas.com/is-your-business-development-center-a-zero-or-a-hero-for-your-dealership/): A business development center is an essential department any dealership would be wise to build. But to succeed, you have to know how to measure BDC performance. - [How to Maximize Holiday Sales for Your Dealership](https://www.phoneninjas.com/how-to-maximize-holiday-sales-for-your-dealership/): With the holidays in full swing, it’s important for your dealership to maximize holiday sales. Here's how to get the maximum value out of this time of year. - [Have No Fear, Finance Objection Handling is Here!](https://www.phoneninjas.com/have-no-fear-finance-objection-handling-is-here/): Finance rates are one of the many hoops customers feel like they have to jump through when buying a car. Clients often use interest rates as an objection. Handling this may seem like more of a challenge for the salesperson, but that's not the case with us. We’ll use it as an enticing way to - [Goals Don't Mean Anything Without Proper Training](https://www.phoneninjas.com/goals-dont-mean-anything-without-proper-training/): Anyone can have work goals, but not everyone will achieve them. To achieve goals, we have to better ourselves. And to better ourselves, it takes practice. - [Car Sales Questions to Ask Customers on the Phone](https://www.phoneninjas.com/car-sales-questions-to-ask-customers-on-the-phone/): Your sales team is talented, but do they know the best car sales question to ask customers? Getting it right can be the difference between a sale and a fail. - [Benefits of Using an Outsourced Virtual Workforce](https://www.phoneninjas.com/benefits-of-using-an-outsourced-virtual-workforce/): Everyone is still adjusting to and figuring out how to best navigate the post-COVID ‘new normal’ and looking at ways to prevent such an interruption of business operations in the future. - [Ideal Appointment System in the Shop: To service BDC or not to service BDC? That is the question!](https://www.phoneninjas.com/ideal-appointment-system-in-the-shop-to-service-bdc-or-not-to-service-bdc-that-is-the-question/): There are a few points to consider when debating on adding a service BDC. How big is your shop? - [How Much Is Your Auto Business Development Center Making You—and How Much SHOULD It Make?](https://www.phoneninjas.com/how-much-is-your-auto-business-development-center-making-you-and-how-much-should-it-make/): Is your auto business development center doing everything it can to maximize your ROI? Here’s how to measure performance—and what it takes to stay on top. - [Why it is important for a vendor to have practical dealership knowledge?](https://www.phoneninjas.com/why-it-is-important-for-a-vendor-to-have-practical-dealership-knowledge/): We have all been to training before where the person providing the information to the group has clearly never walked a mile in the shoes of those they are training. - [Phone Skills Training ROI: How Improved Calls Drive More Sales](https://www.phoneninjas.com/phone-skills-training-roi/): Discover how phone training ROI impacts dealership revenue. See real math showing how better calls increase appointments, shows, and sales. - [Phone Etiquette Training Every Sales Agent Needs](https://www.phoneninjas.com/phone-etiquette-training-every-sales-agent-needs/): Sales agents spend so much of their time on the phone. Here are areas of phone etiquette that you should be focusing on to help them be the most effective. - [How Call Scoring Helps Your Phone Agents Improve](https://www.phoneninjas.com/how-call-scoring-helps-your-phone-agents-improve/): One of the best ways to evaluate the success rate of your phone calls is by using call scoring. Here's how call scoring helps your phone agents improve. - [DEALERS: STAY ON TOP DURING AN ECONOMIC DOWNTURN](https://www.phoneninjas.com/dealers-stay-on-top-during-an-economic-downturn/): What Experts are saying: We all know that the mix of low inventory and higher prices on vehicles has affectedsales. The world, after all, doesn’t revolve around gross alone. What wasn’t expectedwas an 11% drop in new car sales from April to May. This has some experts concernedabout an upcoming economic downturn. “The market appears - [6 Great Car Salesman Techniques to Boost Revenue](https://www.phoneninjas.com/6-great-car-salesman-techniques-to-boost-revenue/): Some of the best car salesman techniques come from having a really great script in place, practicing with that plan, and a solid knowledge of the inventory. - [7 Results a Phone Mystery Shopper Can Produce with Your Team](https://www.phoneninjas.com/7-results-a-phone-mystery-shopper-can-produce-with-your-team/): A phone mystery shopper is just what your sales team needs to polish their skills. We’ll show you exactly how they’ll help your dealership succeed. - [Excellence and consistency – How crucial it is to have both when navigating business in today’s market anomaly](https://www.phoneninjas.com/excellence-and-consistency-how-crucial-it-is-to-have-both-when-navigating-business-in-todays-market-anomaly/): This isn’t the first time interest rates have traveled north and buying power and disposable income are low, however when things like this happen. - [Full Price for Half the Experience: The Unsustainable Practice of Selling over MSRP](https://www.phoneninjas.com/full-price-for-half-the-experience-the-unsustainable-practice-of-selling-over-msrp/): Discover why selling over MSRP is an unsustainable practice in the automotive industry. Learn how inflated prices lead to customer dissatisfaction and long-term financial risks. Is sticking to full MSRP worth sacrificing trust and loyalty? Find out now - [What to Look for in Car Sales Training Programs](https://www.phoneninjas.com/what-to-look-for-in-car-sales-training-programs/): Top-tier training drives revenue, but generic advice cripples your core business. Learn which qualities distinguish truly superb car sales training programs. - [What Is a Sales Consultant at a Car Dealership?](https://www.phoneninjas.com/what-is-a-sales-consultant-at-a-car-dealership/): Have you ever wondered, “What is a sales consultant at a car dealership?” We’ve got the answers—and the key ways to boost their performance! - [Evaluate Your Dealership Sales Team Performance](https://www.phoneninjas.com/evaluate-your-dealership-sales-team-performance/): Sales team performance must be regularly measured to ensure your people are reaching their full potential. But what’s the best way to find the answers you need? - [Automotive BDC Training Program That Turns Calls Into Confirmed Appointments](https://www.phoneninjas.com/automotive-bdc-training-program-guide/): Boost appointments and show rates with our Automotive BDC Training Program. Ongoing coaching, proven word tracks, and real call accountability. - [What Is a BDC for Automotive Dealerships and How Should It Be Used?](https://www.phoneninjas.com/what-is-a-bdc-for-automotive-dealerships-and-how-should-it-be-used/): One of the fast-emerging new business trends is the business development center, or BDC. Automotive dealerships cannot dismiss this important revenue tool. - [Is Your BDC Agent Effective? Here's How to Know and What to Do](https://www.phoneninjas.com/is-your-bdc-agent-effective-heres-how-to-know-and-what-to-do/): An effective BDC agent is key to ensuring dealership growth and profitability. But how do you know they’re performing well and what can you do about it? - [6 Reasons to Invest in Sales Team Training for Your Dealership](https://www.phoneninjas.com/6-reasons-to-invest-in-sales-team-training-for-your-dealership/): Sales team training is one of the very best investments you can make for your people and your business to achieve better customer service and higher profits. - [Where to Get Automotive Dealership BDC Training for Your Team](https://www.phoneninjas.com/where-to-get-automotive-dealership-bdc-training-for-your-team/): There are many different ways to get automotive dealership BDC training for your sales team, but none of them are as effective as a true active coaching model. - [Your BDC Manager Does Things so You Don't Have to Worry—but Do You Know What THEY Want and Need?](https://www.phoneninjas.com/your-bdc-manager-does-things-so-you-dont-have-to-worry-but-do-you-know-what-they-want-and-need/): Your BDC manager can send your appointment rates and monthly goals through the roof—but only if you back them up 100% with the right tools and training. - [How Can I Increase Car Sales At My Dealership?](https://www.phoneninjas.com/how-can-i-increase-car-sales-at-my-dealership/): Ever wondered, “How can I increase car sales at my dealership?” Read this blog to learn the top techniques for setting appointments and closing deals. - [7 Things to Look for When Hiring a New BDC Rep](https://www.phoneninjas.com/7-things-to-look-for-when-hiring-a-new-bdc-rep/): Hiring a BDC rep can make or break appointments and customer relationships at your dealership. Here are 7 tips to make the right choice. - [Should You Invest in Car Sales Training for Your Sales Team?](https://www.phoneninjas.com/should-you-invest-in-car-sales-training-for-your-sales-team/): Sales training is one of the best investments you can make for improving the performance of your sales team, and a great strategy can deliver incredible ROI. - [Why You Should Use Text Messaging in the Automotive Industry](https://www.phoneninjas.com/why-you-should-use-text-messaging-in-the-automotive-industry/): If sales agents aren't using text messaging in the automotive industry, you may be missing out on generating quality leads and closing sales. Learn more today! - [Train Like a Killer, Close Like a Ninja: Turn Your Sales Team Into a Phone Powerhouse](https://www.phoneninjas.com/train-like-a-killer-close-like-a-ninja-turn-your-sales-team-into-a-phone-powerhouse/): How are some sales teams hitting 80% appointment rates while others are stuck under 30%? Simple. Lethal coaching and a partner with a killer instinct. - [Is Coaching Better than Training?](https://www.phoneninjas.com/is-coaching-better-than-training/): No. They're just different. Coaching is Apples. Training is Oranges. You can't compare them. Both are fruit. But each does something unique and complements the other. This article is about How Training and Coaching work together. But first: Why is it so important to differentiate Training from Coaching? Phone Training and Phone Coaching share similar - [5 Non-Negotiable Criteria for Choosing Your Dealership Phone Training Partner](https://www.phoneninjas.com/car-sales-phone-training-companies-comparison-criteria/): Comparing car sales phone training companies? Use these 5 criteria to evaluate coaching format, automotive expertise, ROI, pricing, and extras before you sign. - [How to Handle Payment and Financing Questions on the Phone](https://www.phoneninjas.com/how-to-handle-payment-and-financing-questions-on-the-phone/): Learn how dealership reps can handle payment and financing questions on the phone while building value and moving callers toward appointments. - [What to Listen for When Reviewing where the opportunity slipped: Dealership Sales Calls](https://www.phoneninjas.com/what-to-listen-for-when-reviewing-dealership-sales-calls/): Use this dealership sales call review guide to spot missed opportunities, improve call notes, and coach reps toward stronger appointments. - [How to Use Recorded Calls for Training Without Demotivating Salespeople](https://www.phoneninjas.com/use-recorded-calls-training-without-demotivating-salespeople/): Turn recorded calls into better training with a coaching process that builds rep buy-in, improves behavior, and protects motivation. - [AI Phone Call Coaching Meets the Human Touch: What Dealerships Should Know](https://www.phoneninjas.com/ai-phone-training-automotive/): Explore AI phone training for dealerships. Learn how AI call analysis works, where it falls short, and how to combine it with human coaching. - [Skill Review](https://www.phoneninjas.com/skill-review/): Have you ever noticed when the sales floor goes out for good third-party training that they come back with a pep in their step? - [For Agents](https://www.phoneninjas.com/for-bd-agents/) - [Directions](https://www.phoneninjas.com/directions/): When one thinks of the important steps in sales, they probably don’t think directions are on that list. However, one of the ways to ensure you actually get the appointment is to make sure the customer knows where they’re going. You can’t make a sale, if the buyer doesn’t get to you. The most important - [Details Matter: The One Where They Lost a Customer](https://www.phoneninjas.com/details-matter-the-one-where-they-lost-a-customer/): I recently attended a seminar for business owners and in a customer-focused break out session, I heard a story that resonated with the entire room. - [First Impressions](https://www.phoneninjas.com/first-impressions/) - [First Impressions](https://www.phoneninjas.com/8028/) - [Phone Accountability Training: How to Actually Get Reps to Change Behavior](https://www.phoneninjas.com/phone-accountability-training/): This 4-part phone accountability training framework helps dealership managers turn phone training into lasting behavior change. Includes a free scorecard template. - [Call Coaching vs Call Monitoring: What Actually Improves Performance?](https://www.phoneninjas.com/call-coaching-vs-call-monitoring/): Call coaching vs call monitoring: which one actually improves dealership phone performance? Learn the key differences and why active coaching drives results. - [The Future of Car Sales Communication: Trends Reshaping Dealership Phones](https://www.phoneninjas.com/the-future-of-car-sales-communication-trends/): Explore the future of car sales communication with 4 dealership phone trends for 2025 and beyond, from AI whisper coaching to Gen Z buyers and data-driven training. - [Dealership Outbound Call Training: How to Cold Call Prospects and Actually Win](https://www.phoneninjas.com/dealership-outbound-call-training/): Master dealership outbound call training with this 5-step framework. Includes cold call scripts, objection handling tips, and strategies to book more appointments. - [Dealership Phone Customer Experience: Why Better Calls Beat More Calls](https://www.phoneninjas.com/dealership-phone-customer-experience/): Discover why dealership phone customer experience matters more than call volume. Data-backed strategies for balancing speed and quality on every sales call. - [Top 10 Phone Skills Mistakes in Dealerships (and How to Fix Them)](https://www.phoneninjas.com/phone-skills-training-tips-car-sales/): Discover the top phone skills training tips for car sales teams. Fix the 10 mistakes costing you appointments and start booking more customers today. - [Voicemail Strategies: Sales Call Voicemail Tips That Get Customers to Call Back](https://www.phoneninjas.com/sales-call-voicemail-tips/): Sales call voicemail tips for dealerships: 30-second templates, best call times, and a voicemail+text strategy that gets more callbacks. - [Phone Scripts vs. Improvisation: Finding the Right Balance in Automotive Sales](https://www.phoneninjas.com/phone-scripts-vs-improvisation-in-automotive-sales/): If you’ve been around a dealership for more than five minutes, you’ve heard the argument: Camp A: “Scripts are the only way to stay consistent.” Camp B: “Scripts make you sound robotic—just be natural.” And honestly? Both camps are right… and both camps are wrong. Because here’s what actually happens in the wild: Reps who - [Internet Lead Phone Follow-Up: Speed-to-Lead Best Practices](https://www.phoneninjas.com/internet-lead-phone-follow-up-guide/): Internet lead phone follow-up made simple: 5-minute rule, first-call scripts, text cadence, and coaching tips to book more appointments - [Creating a Phone Training Culture: Sales Coaching Dealership Tips for Managers Who Don’t Have “Extra Time”](https://www.phoneninjas.com/coaching-dealership-tips-for-managers/): Sales coaching dealership tips to build a phone training culture: weekly call reviews, call scoring, daily micro-coaching, and win celebrations. - [Outsourced Dealership BDC vs In-House: Pros, Cons, and the Hybrid Option That Actually Works](https://www.phoneninjas.com/outsourced-bdc-service-vs-in-house/): Is an outsourced BDC service right for your dealership? Explore pros, cons, costs, and hybrid options before deciding. - [Service Advisor Phone Training for Dealerships](https://www.phoneninjas.com/service-advisor-phone-training-for-dealerships/): Service advisor phone training that increases dealership revenue by improving appointment set rates, CSI scores, and RO value through active phone coaching. - [Importance of Structuring a Sales Call for Customer Experience](https://www.phoneninjas.com/importance-of-efficiency-and-structuring-a-sales-call-for-the-customer-experience/): A structured sales call is pivotal for the success of overall car sales in a dealership. Here's why. - [Pro Tips from an Internet Manager: Car Dealership Sales](https://www.phoneninjas.com/pro-tips-from-an-internet-manager-car-dealership-sales/): The new normal in automotive sales is the position of internet manager. Car dealership survival now and looking forward to the future depends on it! - [The Art of First Impressions](https://www.phoneninjas.com/the-art-of-first-impressions/): Often, people overlook the value of beginning a partnership. It’s as though the rest of the following moments are what counts. This is because it’s too new to think about the long-lasting effects. Contrary to this instinct, a first impression is one of, if not THE MOST IMPORTANT steps in the sales process. Think about - [5 Tips for Starting Your Dealership BDC](https://www.phoneninjas.com/5-tips-for-starting-your-dealership-bdc/): Killer tips on starting a BDC for your dealership to ensure your phone and digital management channels are second to none. - [The Auto Sales Training Your Team Needs in 2025](https://www.phoneninjas.com/the-auto-sales-training-your-team-needs-in-2024/): When it comes to maximizing your dealership’s sales, the correct auto sales training is essential to ensuring all team members are at the top of their game. - [Professionalism in Car Sells-Where Did it Go](https://www.phoneninjas.com/proffesionalism-in-car-sells-where-did-it-go/): Proffesionalism in Car Sells Imagine the anticipation of a customer eagerly awaiting a response after inquiring about their dream truck. The clock ticks, the excitement builds, and finally - [What to Look for in Automotive Consulting Services and Strategy](https://www.phoneninjas.com/what-to-look-for-in-automotive-consulting-services-and-strategy/): With so many people offering automotive consulting services and strategy advice, knowing what to look for in a great partner is more important than ever. - [Selling at MSRP > Selling Over MSRP](https://www.phoneninjas.com/selling-at-msrp-selling-over-msrp/): There's nothing wrong with running a profitable business, that is the goal, isn’t it? – dealers are no different and thus should run at a profit. - [Best Voicemails to Leave for Car Sales](https://www.phoneninjas.com/best-voicemails-to-leave-for-sales/): We want to help your associates tackle tricky voicemail scenarios, so we’re sharing 3 of the best voicemails to leave for sales success. - [What Does an Auto Dealer Consultant Do?](https://www.phoneninjas.com/what-does-an-auto-dealer-consultant-do/): Learn how to get the most out of an auto dealer consultant and what to look out for. - [4 Automotive Dealer Sales Solutions for 2024](https://www.phoneninjas.com/4-automotive-dealer-sales-solutions-for-2024/): As 2024 looms, online auto sales are continuing to gain market traction. Dealer sales solutions need to focus on high-quality phone strategies. - [Play The Game, Make Fair Trades](https://www.phoneninjas.com/play-the-game-make-fair-trades/): A lesson in trade technique Before you even think about a technique you need to know the goal of the call. Which is easy in sales because it never strays from setting up an appointment. Appointments lead to sales, so setting up the expectation for appointment mentality is a sure way to succeed. Once you’ve - [Know The Facts to Obtain Your Contacts!](https://www.phoneninjas.com/know-the-facts-to-obtain-your-contacts/): 3 tips that guarantee you’ll be filling up with appointments in no time! Getting contact information from someone over the phone can be trickier than one might think. Customers can be shy with their information, which makes things more complicated than outright asking for it. Instead of blindly asking for a buyer’s information, there are - [Customer Lounge: Friend or Foe?](https://www.phoneninjas.com/customer-lounge-friend-or-foe/): You’ve had one customer on a test drive, your next appt just showed up an hour early, and somehow you were the only “available salesman” when a family just walked into the dealership… what do you do? - [Dealership Phone Skills are Paramount](https://www.phoneninjas.com/dealership-phone-skills-are-paramount/): Let’s be honest, over the past two years how much time have you spent on hold with various companies? Whether it’s the local utility company, someone in the hospitality industry, or the government, we have spent massive amounts of time waiting to talk to someone. The automotive industry has, however, seen increased phone traffic and - [The State of the Automotive Industry](https://www.phoneninjas.com/the-state-of-the-automotive-industry/): Unfortunately, many businesses these days are not experiencing the same level of success they once celebrated. The medical industry is suffering from intense staffing shortages and burnout. The hospitality industry has taken a hit due to lack of travel. However, the one unexpected downturn was the automotive industry. Many of us thought we were bulletproof, - [The Importance of Proper Hiring](https://www.phoneninjas.com/the-importance-of-proper-hiring/): If you’re watching the news, any news, over the past year and a half, since the COVID-19 restrictions were loosened across the country, it is blatantly obvious that retaining staff has been an issue. Across all industries, hiring and maintaining capable staff members has been practically impossible. The automotive industry is no exception. Given the - [Porsches on fire?](https://www.phoneninjas.com/porsches-on-fire/): The Felicity Ace is a cargo ship that is midway between Germany and Rhode Island at the moment and it is on fire. Not only is this ship engulfed in flames, but it is also carrying thousands of vehicles that were set for delivery, many of which are already pre-sold to customers at United States - [7 Good Reasons Your Salespeople Need Coaching](https://www.phoneninjas.com/7-good-reasons-your-salespeople-need-coaching/): There are actually over 50 reasons why your Salespeople need coaching. They may not know it; but you do. Their managers know it. Their customers feel it. Even if your customers don’t know what Coaching is, they know how they feel during and after an encounter with an un-coached Salesperson. It’s not pleasant nor very - [Every Shopper is a Buyer](https://www.phoneninjas.com/every-shopper-is-a-buyer/): We’ve all come across the “just looking” tire kicker that hits our lot on a sunny Saturday afternoon or the one calling around every dealership for a deal. - [Ebook - Mastering the Art of Phone Skills](https://www.phoneninjas.com/ebook-mastering-the-art-of-phone-skills/): Ebook-Mastering-the-Art-of-Phone-SalesDownload - [Phone Ninjas Q&A - 1](https://www.phoneninjas.com/phone-ninjas-qa-1/) - [The Exhausting Reality of Car Shopping](https://www.phoneninjas.com/the-exhausting-reality-of-car-shopping/): Discover the harsh realities of modern car buying. This article exposes outdated sales tactics, lack of transparency, and the need for industry reform. - [The I Don’t Care Do You Mentality](https://www.phoneninjas.com/the-i-dont-care-do-you-mentality/): "The I Do Not Care Mentality Do You" explores how poor training and support in car sales lead to apathy among consultants and ways to bring meaningful change. - [Use Video to Differentiate Your Store](https://www.phoneninjas.com/use-video-to-differentiate-your-store/): Here's how using video is an effective way to enhance the customer experience and help car dealerships position themselves as a go-to destination for car buyers - [How to Train a Sales Team to Sell More Cars](https://www.phoneninjas.com/how-to-train-a-sales-team-to-sell-more-cars/): Learning how to train a sales team is not difficult, though the training process itself can be quite detailed. But it’s an important skill for managers to have. - [The Impact of Positive Improvement](https://www.phoneninjas.com/the-impact-of-positive-improvement/): Many businesses struggle with confessing they need improvement. Why is that such a bad thing to admit? The truth is, it’s not bad at all. Acknowledging there’s room for improvement is a skill not many possess. This is by no means a weakness; it is most certainly a strength in your repertoire. This skill allows - [The Stepping Stones to Success](https://www.phoneninjas.com/the-stepping-stones-to-success/): Training is the foundation for a business's success. Why settle for mediocrity when you canstrive for greatness? Finding ways to step up your game can be difficult, but ongoing coachingmakes the process seem effortless. What does practical coaching look like? What are the critical components needed to producemaximum results? Team TrainingTraining your team seems like - [Why it’s Time to Stop Ignoring Vendors](https://www.phoneninjas.com/why-its-time-to-stop-ignoring-vendors/): I get it: sales calls are annoying. They are intrusive and constant, so why is it time to stop ignoring them? - [Mike’s Car Sales Training Tips for Financing](https://www.phoneninjas.com/mikes-car-sales-training-tips-for-financing/): Financing at the dealership offers many benefits for the customer, from negotiation flexibility to convenience. Car sales training should emphasize these advantages. - [Build a Confident Sales Team with Automotive Training Videos](https://www.phoneninjas.com/build-a-confident-sales-team-with-automotive-training-videos/): Automotive training videos are excellent learning materials for any dealership’s team. They are cost-effective ways to reliably impart necessary information. - [How Automotive Phone Training Is Impacting Car Sales](https://www.phoneninjas.com/how-automotive-phone-training-is-impacting-car-sales/): In an increasingly competitive selling environment, customer service makes a huge difference, and automotive phone training is a great way to maximize yours! - [Car Dealer Sales Training Programs That Work](https://www.phoneninjas.com/car-dealer-sales-training-programs-that-work/): Car dealer sales training programs are an investment of time and resources, and you need one that’s proven to deliver results. But what should you look for? - [Why Scripts Are Important](https://www.phoneninjas.com/why-scripts-are-important/): Scripts aren’t just important, they’re critical! And it’s not just the importance of scripts themselves but the strict adherence to them with ongoing inspection and confirmation of progress to their correct deployment. - [Top Strategies for Phone Etiquette Training ](https://www.phoneninjas.com/top-strategies-for-phone-etiquette-training/): Master the art of effective communication with our top strategies for phone etiquette training. Elevate your telephone skills and become a 'Phone Ninjas'! - [Master Your Telephone Etiquette with the Power of Scripting](https://www.phoneninjas.com/master-your-telephone-etiquette-with-the-power-of-scripting/): Master your telephone etiquette with the power of scripting. Learn how to create a script that will help you communicate effectively and professionally on the phone. - [Newsflash: We Need Dealership Training](https://www.phoneninjas.com/newsflash-we-need-dealership-training/): Oh boy, it seems like we're a bunch of klutzes trying to fit a square peg in a round hole with those tasks. - [Discipline and Confidence](https://www.phoneninjas.com/discipline-and-confidence/): We have all had days where we walk around with what feels like electricity pulsing through our veins; we’re hitting all of the green lights, and we feel GOOD! - [Take it or Leave it](https://www.phoneninjas.com/take-it-or-leave-it/): “Take it or Leave it” has been a very common theme occurring in the auto industry over the past two to three years. While it seems to be that customers are evolving and adapting to this moniker (or reality), is it something that we should be allowing to stay as a practice in our place - [Welcome to Phone Ninjas](https://www.phoneninjas.com/welcome-to-phone-ninjas/) - [Free Scripts](https://www.phoneninjas.com/free-scripts/): We’ve created a packed resource center to educate dealerships and call centers on how to set more appointments and close more leads - [Why Employees Hate Continuing Education](https://www.phoneninjas.com/why-employees-hate-continuing-education/): I am a very competitive person, so if you put me in a classroom situation, I am more than likely going to try to beat you on all of the test scores. - [Automotive Business Consulting to Increase Motorcycle Sales](https://www.phoneninjas.com/automotive-business-consulting-to-increase-motorcycle-sales/): Automotive business consulting is the perfect tool to capitalize on the building market, so choose candidates who target the right areas of your dealership. - [Could an Automotive Business Consultant Train My Sales Team?](https://www.phoneninjas.com/could-an-automotive-business-consultant-train-my-sales-team/): Training is an ongoing reality of any business, and car dealerships are no exception. The right automotive business consultant can save you time and money. - [Automotive Service Consulting for Auto Sales Directors](https://www.phoneninjas.com/automotive-service-consulting-for-auto-sales-directors/): In this new digital age where dealerships are struggling to differentiate their brand, automotive service consulting can be an absolute game changer. - [The #1 Automotive Dealer Solution for More Sales this Year](https://www.phoneninjas.com/the-1-automotive-dealer-solution-for-more-sales-this-year/): Phone training is the top automotive dealer solution for 2024. When properly done, it can boost sales, improve lead generation, and make your business stand out. - [Motorcycle Dealership Consulting for Sales Managers](https://www.phoneninjas.com/motorcycle-dealership-consulting-for-sales-managers/): The best motorcycle dealership consulting firms deliver high-quality, cutting-edge training that will make all the difference in growing your bottom line. - [Accelerate Car Sales with Top-Notch Automobile Consulting](https://www.phoneninjas.com/accelerate-car-sales-with-top-notch-automobile-consulting/): The best automobile consulting firms bring your dealership high-quality, cutting-edge training that will make all the difference in growing your bottom line. - [How to Write Cold-Calling Scripts for Car Sales](https://www.phoneninjas.com/how-to-write-cold-calling-scripts-for-car-sales/): Cold calling is one of the toughest sales pitches in any business, and knowing how to write cold calling scripts for car sales is an essential skill. - [Is Your Dealership Using Phone Scripts for Car Sales? You Should Be.](https://www.phoneninjas.com/is-your-dealership-using-phone-scripts-for-car-sales-you-should-be/): Don’t believe phone scripts for car sales will work for you? Think again! Learn why solid scripts consistently close deals and keep your team on track. - [5 Car Sales Techniques to Increase Your Bottom Line](https://www.phoneninjas.com/5-car-sales-techniques-to-increase-your-bottom-line/): Every agent has their favorite car sales techniques, but not all of them increase your bottom line. Check out these quick tips to drive revenue faster. - [Mike Hoyser | Interview with CBT News](https://www.phoneninjas.com/mike-hoyser-interview-with-cbt-news/): How to take back control of your dealership's call center. As new car inventory across the country expands, so too has the number of calls placed to dealers. - [Selling your information to customers](https://www.phoneninjas.com/selling-your-information-to-customers/) - [Service to Sales Handoff: When, How and Why](https://www.phoneninjas.com/service-to-sales-handoff-when-how-and-why/): At a dealership, we are responsible for doing everything we can for our customers. Sales and Service are set up to make a profit in their respective departments - [7 Steps to a Successful Inbound Sales Call](https://www.phoneninjas.com/7-steps-to-a-successful-inbound-sales-call/) - [10 Steps to a Successful Outbound Sales Call](https://www.phoneninjas.com/10-steps-to-a-successful-outbound-sales-call/): We are a focused and determined company passionately striving for success. Our success comes from helping others achieve their goals. - [10 Sales Call Objection Handling Techniques](https://www.phoneninjas.com/10-sales-call-objection-handling-techniques/): We’ve created a packed resource center to educate dealerships and call centers on sales call objection handling techniques. - [5 Steps to a Successful Service Call](https://www.phoneninjas.com/elementor-6936/): We are a focused and determined company passionately striving for success. Our success comes from helping others achieve their goals. - [5 Steps to a Successful Parts Call](https://www.phoneninjas.com/5-steps-to-a-successful-parts-call/): 5 Steps to a Successful Parts Call - [Emerging Trends in Automotive](https://www.phoneninjas.com/emerging-trends-in-automotive/): There are many trend watchers all over the internet these days. They’re telling us what to wear, what to watch, and even what to eat. - [Caller ID + Landmark Directions = Success](https://www.phoneninjas.com/caller-id-landmark-directions-success/): Caller ID was created to make everyone’s lives easier. Sometimes in a dealership setting, it does, especially when a customer has a thick accent or a hard time remembering their phone number. - [Taking the Lead on a Call](https://www.phoneninjas.com/taking-the-lead-on-a-call/) - [New Leads With No Response? Oops.](https://www.phoneninjas.com/new-leads-with-no-response-oops/): As a customer, there’s nothing worse than being ignored or getting a response to your inquiry that doesn’t answer any of your questions. - [First Impressions Still Matter!](https://www.phoneninjas.com/first-impressions-still-matter/): We’ve been dealing with strange times in the automotive industry recently with chip shortages and an insane gross market. - [Phones – Why they’re important](https://www.phoneninjas.com/phones-why-theyre-important/): I am a Gen X-er with a Millennial attitude towards the phone: Please don’t call me. I will go to great lengths to avoid answering a phone as well as placing a phone call. - [Can an Automobile Consultant Help My Dealership? Here's How](https://www.phoneninjas.com/can-an-automobile-consultant-help-my-dealership-heres-how/): An automobile consultant can be an excellent investment for any dealership, bringing in knowledge and experience your team may lack. No one knows everything! - [Is Your Dealership Making the Right Choices?](https://www.phoneninjas.com/is-your-dealership-making-the-right-choices/): We'd be lying if we said we didn't enjoy the time when cars flew off the lot faster than we could restock our inventory. - [For Managers](https://www.phoneninjas.com/elementor-6910/) - [What I’ve Learned as a Vendor About Vendors](https://www.phoneninjas.com/what-ive-learned-as-a-vendor-about-vendors/): Have you ever experienced a relationship with a vendor that went south because they failed to deliver on their word? Where they spend more time peddling excuses than making things right? - [Knowledge is Power](https://www.phoneninjas.com/knowledge-is-power/): Make no mistake about it, car dealers have an uphill battle to fight when defending their reputation. - [Selling Service via the Telephone](https://www.phoneninjas.com/selling-service-via-the-telephone/): Selling work over the phone is something that has been done since service centers opened, and this goes for independent centers as well as dealerships. - [How Important is Your Brand?](https://www.phoneninjas.com/how-important-is-your-brand/): Have you ever really thought about how you represent yourself? How about how your company represents itself? - [OUTSOURCE VS INSOURCE](https://www.phoneninjas.com/outsource-vs-insource/): Should your company outsource or insource? It’s an easily debatable question and there are definite pros and cons on both sides. - [How are you using Call Tracking?](https://www.phoneninjas.com/how-are-you-using-call-tracking/): How are you using Call Tracking? Call tracking... most everyone has it these days. It can be a great tool, but how can we use it to its fullest capabilities? - [Asking for the appointment](https://www.phoneninjas.com/asking-for-the-appointment/) - [Responding To Internet Leads](https://www.phoneninjas.com/responding-to-internet-leads/): Responding to Internet Leads It’s ingrained in most of our DNA to answer a lead as soon as possible and for good reason! With the lead unanswered, every minute that goes by decreases your chances of getting in touch with the customer. But make no mistake, the quality of the response – especially the email - [Giving Proper Directions](https://www.phoneninjas.com/giving-proper-directions/) - [Listening to your own calls](https://www.phoneninjas.com/phone-ninjas-short-listening-to-your-own-calls/) - [Thanking your customers](https://www.phoneninjas.com/thanking-your-customers/): Always thank the customer for their time on the phone. Time is valuable whether they end up purchasing with you or elsewhere. Gratitude goes a long way. - [Receptionist Tips](https://www.phoneninjas.com/receptionist-tips/) - [Automotive Trends in a Post-Covid World](https://www.phoneninjas.com/automotive-trends-in-a-post-covid-world/): It’s no secret how much COVID-19 changed the automotive business. Many dealerships were shut down for months on end and others had such restrictive business practices that made it difficult to function. - [Servicing Virtually](https://www.phoneninjas.com/servicing-virtually/): Servicing your vehicle has been an age-old activity for anyone who owns or drives a vehicle. With today’s world and technology advancing, we’re gathering new tools to enhance our daily lives on a regular basis. - [Auto Dealers and Modern Shopping Habits](https://www.phoneninjas.com/auto-dealers-and-modern-shopping-habits/): Modern shopping habits have changed drastically in the last 10 years and the changes have greatly empowered the customers ## Pages - [Home - Automotive Phone Training & Coaching for Car Dealerships](https://www.phoneninjas.com/): Phone Training That Turns Calls Into Appointments? Every fumbled phone call is a lost opportunity. Phone Ninjas works with your team on real customer calls so they set more appointments that show and buy. See How It Works Request A Demo No Expensive Seminars That Wear Off A Week Later… No one-size-fits-all training manual for - [Onsite Instructor Led Training Inquiry](https://www.phoneninjas.com/instructor-led-training-inquiry/): Thank you! Your request has been received. We will be in touch with you soon! What Happens Next Thank you for inquiring about Onsite Instructor Led Training. A member of our team will be reaching out to you shortly. Should you have any immediate questions or concerns, please don’t hesitate to contact me directly. Yours, - [Thank You](https://www.phoneninjas.com/thank-you/): YOUR MYSTERY SHOP REQUEST HAS BEEN SUBMITTED Thank you for choosing Phone Ninjas for your FREE Mystery Shops! This is the best (and only) way to see what’s really happening on the phones and online at your store! What better way to understand your clients’ journey than to become a client yourself! What Happens Next - [Demo Submission](https://www.phoneninjas.com/demo-submission/): YOUR DEMO REQUEST HAS BEEN SUBMITTED Thank you for requesting a demonstration of the Phone Ninjas method! What Happens Next A product specialist will be in contact with you shortly to schedule a webinar. If at any point you would prefer to work directly with me, please feel free to call, email or text as - [Contact Us Inquiry](https://www.phoneninjas.com/contact-us-inquiry/): YOUR INQUIRY HAS BEEN SUBMITTED What Happens Next Thank you for contacting Phone Ninjas! A member of our team will be reaching out to you shortly. Should you have any immediate questions or concerns, please don’t hesitate to contact me directly. Yours, Jerry Thibeau Chief Executive Officer | Founder Jerry Thibeau Phone Ninjas585.749.2015 (text/talk)jerry@phoneninjas.com - [Active Coaching - NEW 2026](https://www.phoneninjas.com/car-dealership-phone-coaching/): Our car dealership phone coaching delivers daily call scoring and more for auto dealership sales, BDC, and service teams. No setup fees. Month-to-month. - [About Phone Ninjas](https://www.phoneninjas.com/about-phone-ninjas/): Your unstoppable team for phone skills training Meet the team Set more appointments that show – the right way! Powered by a proprietary method which includes scoring, ongoing coaching, and situational feedback, our most engaged clients double and triple their appointment set and show rates! We are a focused and determined company passionately crafting phone - [Sales Coaching Landing Page](https://www.phoneninjas.com/dealership-sales-coaching/): 618-464-6527 Schedule a demo Dealership Phone Training Your team answers calls but are they setting appointments? Phone Ninjas listens to your actual sales calls, scores each rep, and delivers fast personalized coaching — so your team converts more calls into appointments that actually show and buy. Are you ready to double your appointment set and - [Play Again](https://www.phoneninjas.com/play-again/): END OF LINE | Changed My Mind - [Active Coaching](https://www.phoneninjas.com/active-coaching/): Active Coaching Double or Triple your appointment set and show rates, the right way, with Phone Ninjas As experts in auto dealership phone training, our team knows the importance of converting opportunities into sales. Our active coaching program improves all customer-facing communications, whether it’s on the phone, the web, chat, text, or in person. We - [Meet the Coaches](https://www.phoneninjas.com/meet-the-coaches/): coaches Meet our ninjas! Coach rebecca Call Sign: Hoffa First Car: 1996 Chevrolet Lumina Ninja since 2017 Coach Brie Call Sign: Breazy B First Car: 1994 Jeep Grand Cherokee Ninja since 2014 Coach Stephanie Call Sign: Stefizzle First Car: 1989 Toyota Corolla Ninja since 2011 Coach Amy Call Sign: Amy First Car: 1991 Jeep Cherokee - [Free Training Videos](https://www.phoneninjas.com/free-training-videos/): FREE TRAINING VIDEOS PHONE NINJAS For Managers Welcome to Phone Ninjas For Agents 7 Steps to a Successful Inbound Sales Call Greeting Qualifying (Specific) Obtaining Contact Information Selling the Appointment Driving Towards Closure Giving Proper Directions 10 Sales Call Objection Handling Techniques Base Price Technique Best Price Technique (New) Best Price Technique (Used) Finance Rates - [Videos](https://www.phoneninjas.com/videos-library/): welcome to our Video Center Transform your phone interactions and close more sales with expert training from Phone Ninjas. Our video library is designed to sharpen your skills, boost your confidence, and help you turn every call into a winning opportunity. All Dealership Management Videos French Training Videos Getting Leads Videos Sales Growth Videos Spanish - [Training](https://www.phoneninjas.com/training/): TRAINING All Training How to Use Recorded Calls for Training Without Demotivating Salespeople How to Use Recorded Calls for Training Without Demotivating Salespeople • July 14, 2026 • Training Recorded calls can help salespeople improve without demotivating them when managers use them as coaching feedback tools, not surveillance. Read More Dealership Outbound Call Training: How - [Sales Growth](https://www.phoneninjas.com/sales-growth/): SALES GROWTH All Sales Growth How to Handle Payment and Financing Questions on the Phone How to Handle Payment and Financing Questions on the Phone • July 2, 2026 • Sales Growth Payment and financing questions on the phone can shift a dealership phone call quickly, so the best way to handle them on the - [Mission](https://www.phoneninjas.com/mission/): Your Mission Claim your free mystery shops Claim it now! What you need to know Phone Ninjas in a Nutshell Claim your free mystery shops WHAT'S NEXT? We keep things simple around here Test Once you request your exclusive Stealth Test, our Phone Ninjas get to work and will contact you to schedule a time - [Getting Leads](https://www.phoneninjas.com/getting-leads/): GETTING LEADS All Getting Leads Dealership Missed Call Recovery: How to Win Back Lost Phone Leads Dealership Missed Call Recovery: How to Win Back Lost Phone Leads • July 22, 2026 • Getting Leads Dealership missed call recovery is how to win back lost phone leads: use a clear workflow to identify missed calls, reconnect - [Free Scripts](https://www.phoneninjas.com/free-scripts/): Free Scripts At Phone Ninjas, our scripts are always free! Unlock our FREE Scripts! Please be sure to enter your MOBILE number as you’ll receive the unlock code via TEXT MESSAGE! - [BDC Tips](https://www.phoneninjas.com/bdc-tips/): BDC TIPS All BDC Tips Call Coaching vs Call Monitoring: What Actually Improves Performance? Call Coaching vs Call Monitoring: What Actually Improves Performance? • April 2, 2026 • BDC Tips You’ve got the dashboards. You’ve got the scorecards. Every call is recorded, transcribed, and graded by an algorithm. So your team must Read More The - [Dealership Management](https://www.phoneninjas.com/dealership-management/): Dealership Management All Dealership Management The First 30 Seconds of a Dealership Phone Call: What Should Happen The First 30 Seconds of a Dealership Phone Call: What Should Happen • August 14, 2026 • Dealership Management The first 30 seconds of a dealership phone call are not just a greeting. They create the customer's first - [Dealership Mystery Shop](https://www.phoneninjas.com/dealership-mystery-shop/): dealership mystery shop Get 2 Complimentary Mystery Shops for your store! Your 2 FREE Dealership Mystery Shops Include: A Mystery Shop by Phone Phone Ninjas will call in and play the role of the customer as though we’re inquiring about a vehicle. Two Mystery Shops by Phone Phone Ninjas will call in and play the - [Case Studies](https://www.phoneninjas.com/case-studies/): See how real auto dealerships transformed their phone performance with Phone Ninjas. Watch testimonials from managing partners, GMs, and BDC leaders. - [Schedule a Demo](https://www.phoneninjas.com/schedule-a-demo/): Great choice it's time to become a ninja! READY TO SCHEDULE A DEMO NOW? PICK A TIME -or- HAVE MORE Q's? Check out our FAQs! What sets phone ninjas apart? One-time trainings are merely “shots in the arm” and tend to wear off after time. Plus, it’s disruptive for the store, staff, and customers. Our - [Contact Us](https://www.phoneninjas.com/contact-us/): Contact us Contact us Sales & Support: 618-4-NINJAS (618-464-6527) Sales & Support: ninjas@phoneninjas.com Hours: Monday – Friday | 9AM – 5PM READY TO SCHEDULE A DEMO NOW? SCHEDULE DEMO HAVE MORE QUESTIONS? Check out our FAQs! What sets Phone Ninjas apart? One-time trainings are merely “shots in the arm” and tend to wear off after - [Contract with us - Phone Ninjas](https://www.phoneninjas.com/contract/): Looking for contracted jobs on the phone? Join Phone Ninjas for remote work, a flexible schedule, and career growth while helping businesses boost sales! Apply now! - [Getting Started](https://www.phoneninjas.com/getting-started/): Getting started is easy as 1-2-3 LEARN MORE Easy to sign anywhere Signing up with Phone Ninjas is beyond simple! Watch how easy it is for Nicole! In just a few seconds, you, too, can be a part of The Dojo! No setup fees No term commitments No malarky THE PHONE NINJAS SIMPLE SET UP - [Frequently Asked Questions](https://www.phoneninjas.com/frequently-asked-questions/): FAQ CONTACT US Questions & Answers 11 Videos What does your dealership mystery shop consist of? 0:47 What makes our most engaged dealers so successful on the program? 0:47 Why should I use phone ninjas' mystery shops in addition to my oems mandated ones? 1:06 What results may I expect from dealership sales coaching and - [Our Methodology](https://www.phoneninjas.com/our-methodology/): OUR METHODOLOGY Here’s a sneak peek into our best-in-class Car Dealership Training ACCESS REAL COACHING EXAMPLES Click the links below to Review the Session Outcomes Inbound Coaching Two coaching sessions showcasing this agent’s improvement over three months. FIRST COACHING SESSION AFTER 3 MOS COACHING Outbound Coaching Example highlighting our Outbound Call Coaching strategy. OUTBOUND COACHING - [Instructor Led Training](https://www.phoneninjas.com/instructor-led-training/): Onsite & Virtual Dealership Training LEARN MORE Expedite Results with instructor-led training Our Instructor-led training is a one-day dealership sales seminar focusing on increasing appointment set rates, turning leads into lifelong clients, and perfecting the inbound and outbound sales process. Whether you’re an Active Coaching client or just beginning your car salesman phone training, we - [Terms & Conditions](https://www.phoneninjas.com/terms-conditions/): Please read these Terms of Use carefully before using the Phone Ninjas customer website. Service is conditional on your acceptance/compliance with these Terms. - [Privacy Policy](https://www.phoneninjas.com/privacy-policy/): PRIVACY POLICY Effective date: 12/31/2020 This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, - [Virtual Online Training](https://www.phoneninjas.com/virtual-online-training/): instructor-led Virtual Training GREAT TRAINING + ONLINE ENVIRONMENT Mike Hoyser VP of training at Phone Ninjas offers your virtual dealership training using Zoom meetings. Our virtual training is identical to the training we offer in person. Your business will save money as there are no related travel expenses and it’s also much easier to offer - [Onsite Training](https://www.phoneninjas.com/onsite-training/): instructor-led Onsite Training Enthusiasm + value Salespeople, as well as managers, have often said it’s the best training they’ve ever attended. These highly impactful training seminars are also available virtually via webinar. SESSION PREVIEWS 7 Step Inbound Process 10 Step Outbound Process 10 Step Objection Handling Process 5 Step Service Process 5 Step Parts Process - [Virtual Instructor Led Training Inquiry](https://www.phoneninjas.com/virtual-instructor-led-training-inquiry/): Thank you! Your request has been received. We will be in touch with you soon! What Happens Next Thank you for inquiring about Virtual Instructor Led Training. A member of our team will be reaching out to you shortly. Should you have any immediate questions or concerns, please don’t hesitate to contact me directly. Yours, - [Mission Inquiry](https://www.phoneninjas.com/mission-inquiry/): YOUR mission INQUIRY HAS BEEN SUBMITTED What Happens Next Thanks for contacting Phone Ninjas, a member of our team will be reaching out to you shortly. Should you have any immediate questions or concerns, please don’t hesitate to contact me directly. Sincerely, Chris Vitale COO | Partner Chris Vitale Phone Ninjas440.364.8009 (text/talk)chrisv@phoneninjas.com - [Thank You Old](https://www.phoneninjas.com/thank-you-old/): Thank you for your submission - [Free Scripts Old](https://www.phoneninjas.com/free-scripts-old/): Free Scripts At Phone Ninjas, our scripts are always free! Unlock our FREE Scripts! Obviously, we want to know who’s using our scripts… So, to unlock this FREE resource, please provide the requested information. Also, be sure to enter your mobile number as you’ll receive a text message with the unlock code. - [Confirmation](https://www.phoneninjas.com/confirmation/): Thank you! Your request has been received. We will be in touch with you soon! - [Sitemap](https://www.phoneninjas.com/sitemap/): Pages About Phone Ninjas Active Coaching Active Coaching - NEW 2026 BDC Tips Case Studies Confirmation Contact Us Contact Us Inquiry Contract with us - Phone Ninjas Dealership Management Dealership Mystery Shop Demo Submission Enrollment Form Free Knowledge Free Scripts Free Scripts Old Free Training Videos Frequently Asked Questions Getting Leads Getting Started Home - - [Your Business vs. Average Phone Ninjas Client](https://www.phoneninjas.com/lead-comparisons/): Your Business vs. Average Phone Ninjas Client PHONE NINJAS [leadCalc] *Above sales are based on a 75% appointment show rate and closing 50% of the customers who show for an appointment.** Average profit is based on number of sales times your average profit. If our clients got your exact lead counts and maintained your profits, - [Pricing](https://www.phoneninjas.com/pricing/): [vc_row overlay_opacity=”0″ el_class=”padding-bottom-2x”][vc_column offset=”vc_col-lg-9 vc_col-md-12″][zurapp_block_title title=”Everything You Need To Know About Marketing In One App.” subtitle=”Features” extra_class=”mobile-center”][/vc_column][/vc_row][vc_row overlay_opacity=”0″][vc_column width=”1/3″ offset=”vc_col-lg-3 vc_col-md-4″ css=”.vc_custom_1449421929239{margin-bottom: 20px !important;}”][zurapp_icon_box icon_library=”pixeden” icon_pixeden=”pe-7s-display1″ title=”In App Analytics” text=”Lorem ipsum dolor sit amet, consectetur adipisicing elit. 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