# Peretz Agency

> Peretz Agency is a digital architecture studio in the Seattle area (Washington, USA) that designs and builds business systems: e-commerce platforms, corporate websites, CRM and ERP, and AEO/GEO optimization, so that a business is understandable both to people and to AI systems. It works with clients in the United States, Ukraine, and the Middle East.

- Founder and CEO: Yevhen Borovoi.
- Track record: 127 projects delivered for clients in 12 countries over 9 years in the market; clients include Mercedes-Benz, Fiat, Honda and Jeep.
- Approach: start from how the business actually works, not from a template; own what differentiates the business, rent what is commodity, and connect everything into one system.
- Languages: the site is published in English, Russian (/ru/), and Ukrainian (/ua/).
- Pricing: by application, usually starting with a strategic session.
- Not affiliated with Peretz in Israel (peretz.co.il), a different company with a similar name.

## Services

### Strategic Session
- [Website Modernization: PHP, Laravel & CMS Upgrades](https://peretz.agency/services/website-modernization): Old PHP, an outdated Laravel or CMS, hosting you don't control? We audit first, then upgrade step by step on a closed copy, with a rollback plan.
- [Website Development in Seattle](https://peretz.agency/services/website-development): Website development for Seattle businesses: discovery, design, Laravel development, SEO and support. Landing pages from $4,000. 127 projects delivered.
- [Digital Agency for Businesses in Dubai and the UAE](https://peretz.agency/services/digital-agency-uae): Websites, CRM, SEO and AI search, branding and ads for companies in Dubai and the UAE. English and Russian versions, UAE data rules, calls in UAE hours.

### Development
- [Corporate Website Development](https://peretz.agency/services/corporate-website-development): Corporate websites that explain what you do in five seconds and turn visitors into inquiries. Fast, SEO and AI-ready, in up to three languages. Seattle area.
- [E-Commerce Development](https://peretz.agency/services/ecommerce-development): Online stores built to sell: custom Laravel, OpenCart or Shopify, fast catalogs and a clean checkout. One of our redesigns lifted a store's conversion by 17%.
- [Shopify Development](https://peretz.agency/services/shopify-development): Shopify stores tailored to your catalog: custom themes, integrations and speed tuning, plus honest advice on when Shopify isn't the right platform.
- [Landing Page Development](https://peretz.agency/services/landing-page-development): Landing pages built around one offer and one action: a clear message, fast loading and tracking from day one. Made to turn paid traffic into leads.
- [Laravel Development](https://peretz.agency/services/laravel-development): Custom Laravel apps, portals and back offices that fit how your business actually works. Secure, fast, documented, and fully yours to own. Seattle area.
- [Custom CRM Development](https://peretz.agency/services/crm-development): A CRM built around how your team actually sells: leads, deals, tasks and reports in one place, connected to your website and ads. No more spreadsheets.
- [Mobile App Development](https://peretz.agency/services/mobile-app-development): iOS and Android apps connected to your website, CRM and payments, so the app becomes part of how you sell, not a separate project. Seattle and Eastside.
- [IT Outsourcing & Outstaffing](https://peretz.agency/services/it-outsourcing-outstaffing): Vetted developers from Ukraine and Eastern Europe, managed by a Seattle-area team: clear contracts, code you own and senior oversight on every project.
- [ERP Development](https://peretz.agency/services/erp-development): ERP development that starts with the system you already have: audit, keep or replace, custom Laravel modules, and integration with CRM and e-commerce.
- [AI Assistants for Websites](https://peretz.agency/services/ai-website-assistants): AI assistants that answer from verified facts about your business, in your customers' languages, and turn questions into qualified leads. Seattle, Eastside.
- [Website Maintenance & Support](https://peretz.agency/services/website-maintenance-support): Senior maintenance for custom and multilingual websites: security, backups, content in three languages, SEO and AI visibility. Plans from $1,000/month.

### Design
- [UI/UX Design](https://peretz.agency/services/ui-ux-design): Interfaces people understand without thinking: research, user flows and UI for websites, apps and internal tools, tested on real behavior, not taste.
- [Product Design](https://peretz.agency/services/product-design): Product design from idea to launch-ready interface: research, prototypes, testing and design systems for web and mobile products. Seattle and Eastside.
- [Website Design](https://peretz.agency/services/website-design): Website design you don't notice, because everything just works. Conversion-focused design for corporate sites and stores; one redesign lifted conversion 17%.
- [Usability Audit](https://peretz.agency/services/usability-audit): Find out why visitors leave without calling. A usability audit built on session recordings and rage clicks, with a prioritized fix list you can act on.
- [Brand Identity Design](https://peretz.agency/services/brand-identity): Brand identity that makes a small company look like the obvious choice: logo, typography, color system and brand book, built on strategy, not trends.

### Marketing
- [Social Media Marketing (SMM)](https://peretz.agency/services/social-media-marketing): Instagram and Facebook that bring customers, not just likes: content strategy, community management and targeted ads, measured in leads and sales.
- [Meta Ads Management](https://peretz.agency/services/meta-ads-management): Facebook and Instagram ads measured in leads, not clicks: tracking, budgets, creative testing and honest cost per lead. Led by Iryna Nechaieva.
- [SEO & Website Promotion](https://peretz.agency/services/website-promotion-seo): SEO built on structure and real content, not keyword stuffing: audits, technical fixes and visibility in both Google results and AI answers. Seattle area.
- [AEO & GEO Optimization](https://peretz.agency/services/aeo-geo-optimization): Make your business understandable to ChatGPT, Perplexity, and Google AI Overviews. AEO and GEO optimization for Seattle, Bellevue, and Eastside businesses.
- [E-Commerce SEO](https://peretz.agency/services/seo-ecommerce): SEO for online stores: category structure, product pages, technical fixes and content that bring buyers, not just visitors. Built for Google and AI search. Prices: from $2,500/month (Essential), $5,000 (Growth), $8,000 (Scale); store structure audit from $2,500; ad budgets separate.
- [Google Shopping Ads](https://peretz.agency/services/google-shopping-ads-seattle): Google Shopping and Performance Max campaigns for Seattle e-commerce. Feed optimization and bid management built on real performance data.
- [Business Digitalization](https://peretz.agency/services/business-digitalization): Stop running your business in spreadsheets and chats. We map your processes, then connect website, CRM, ERP and AI into one system your team will use.

### Where To Start
- [Strategic Session](https://peretz.agency/services/strategic-session): A 2-hour strategic session for $500 with the founder of Peretz Agency. Goals, customers, systems, and AI in one plan. Credited toward your project.
- [Exit & Succession Readiness Session](https://peretz.agency/services/exit-succession-readiness-session): A confidential readiness conversation for business owners considering a sale, succession, or retirement. Serving Bellevue, Medina, and the greater Seattle area.
- [Technical Due Diligence Session](https://peretz.agency/services/technical-due-diligence-session): A structured technical and digital audit for buyers, investors and owners before a deal: code, data, systems and risks. Seattle, Bellevue, Puget Sound.
- [MVP Review](https://peretz.agency/services/mvp-review): A review of your AI-built MVP: code, security, product logic and market need, with a clear verdict on what to keep, fix or rebuild. From $3,000.
- [Digital Ownership & Debt Audit](https://peretz.agency/services/digital-ownership-debt-audit): Find out what you truly own in your digital stack: domains, code, data and accounts, and where hidden debt is building up. Confidential. Seattle area.

## Key ideas

- [Product Page SEO: Descriptions, Reviews and Structured Data That Earn the Click](https://peretz.agency/blog/product-page-seo-online-store): A product page has to convince a buyer and be understood by search and AI. Descriptions, reviews, related products and markup that make a card rank and sell.
- [Filters and Faceted Navigation: How Online Stores Create Thousands of Duplicate Pages](https://peretz.agency/blog/faceted-navigation-seo-online-stores): Filters can turn one category into thousands of near-identical pages. Which filter combinations deserve indexing, and how to build that logic into the store.
- [E-Commerce SEO in 2026: What Has to Be Built Into the Store, Not Added Later](https://peretz.agency/blog/ecommerce-seo-built-into-the-store): Most online store SEO problems are designed in: categories, filters and product cards built without search in mind. What to require before your store is built.
- [You Built an MVP With AI. Keep It, Fix It or Rebuild It?](https://peretz.agency/blog/vibe-coded-mvp-keep-fix-or-rebuild): An owner can now build a working MVP with AI and test it on real users. What to keep, what to fix and when a rebuild is worth the money.
- [The Columbo Method: How to Find What's Actually Wrong With a Business](https://peretz.agency/blog/columbo-method-business-problems): Columbo knew the culprit in the first minutes and spent the episode proving it. The same method finds the real problem behind a business that stopped growing.
- [Website Design for Specialty Clinics: When the Doctor's Name Is the Brand](https://peretz.agency/blog/specialty-clinic-website-design): Real medical authority is often invisible online while inflated authority ranks. What clinics and clinic groups should build so search and AI see it.
- [Website Design for Architecture Firms: What Clients Look For Before They Call](https://peretz.agency/blog/architecture-firm-website-design): What clients study on an architecture or interior design firm's site before they call: project stories, plans, licenses, reviews and price, from our own studio.
- [Moving to Shopify Plus? 8 Things to Check Before You Migrate](https://peretz.agency/blog/shopify-plus-migration-checklist): Shopify Plus removes the server work, not the complexity of your business. Eight checks before migrating: custom logic, payments, fees, URLs and exit.
- [Leaving Magento in 2026: Upgrade, Shopify Plus or Custom Laravel?](https://peretz.agency/blog/leaving-magento-shopify-plus-or-laravel): Magento 2.4.7 support ends in May 2027. Upgrade, Shopify Plus or custom Laravel, compared on the cost of owning and changing a store over five years.
- [Brand Positioning for Small Business: How to Write One That Customers Can Repeat](https://peretz.agency/blog/brand-positioning-small-business): Positioning is not a slogan or a niche. Seven questions, a statement formula and a real case from a premium event agency to write one customers repeat.
- [Multilingual Website Design: What Changes Beyond Translation](https://peretz.agency/blog/multilingual-website-design): What multilingual website design changes beyond translation: content, layout, typography, navigation and local business rules, with real projects and costs.
- [CRM vs ERP: What Is the Difference and Which One Do You Need?](https://peretz.agency/blog/crm-vs-erp-difference): A CRM manages customers and sales, an ERP manages stock, money and operations. The difference, where they overlap, and how to choose or switch.
- [The Same Car in Another Colour Is Another Car](https://peretz.agency/blog/brand-colour-positioning): A red Ferrari and a Black Rose Corvette on the same street. Why colour decides whether a brand is recognised or noticed, with data from luxury sites.
- [The Problem You Came With Is Rarely the One You Have](https://peretz.agency/blog/strategic-session-what-you-get): A strategic session should be able to end with "you don't need a rebuild". Real cases: what clients came with, what we found, what we advised.
- [We Measured Nine Luxury Brand Websites. Here Is What Their Design Gets Right](https://peretz.agency/blog/luxury-jewellery-website-design): Cartier shows $154,000, Graff writes "Price on application". We measured fonts, buttons, motion and page weight on nine luxury brand sites.
- [The Website Design Process Most Agencies Show You Is Wrong](https://peretz.agency/blog/website-design-process): What to order first when you build a website, what you should get at each step, and why analysis → design → coding → SEO misleads clients.
- [Do You Need a Website Redesign? Start With a Usability Audit](https://peretz.agency/blog/do-you-need-a-website-redesign): Before you redesign, watch what people actually do on your site. When a usability audit says rebuild, refresh, fix the code, or leave it alone.
- [What Happens to the Website After an Acquisition?](https://peretz.agency/blog/what-happens-to-website-after-acquisition): After an acquisition, the website becomes part of the integration problem. What to check, what to keep, what to kill, and why not to redesign too early.
- [How Peretz Agency Works: Services, Process and Prices](https://peretz.agency/blog/how-peretz-agency-works): Who we work with, how a project runs from a $500 strategic session to launch, and published prices for all 28 Peretz Agency services.
- [How Much Does a Brand Identity Cost in 2026?](https://peretz.agency/blog/how-much-does-a-brand-identity-cost): Real 2026 price ranges for a brand identity in the US and Seattle, what actually drives the cost, and the expenses nobody puts in the quote.
- [When Not to Rebrand: What to Change and What to Leave Alone](https://peretz.agency/blog/when-not-to-rebrand): A brand is not wrong because it is old. How to decide what to keep, evolve, replace or test, with real cases and the digital cost of a rebrand.
- [SEO, AEO and GEO Are Amplifiers, Not Engines](https://peretz.agency/blog/seo-aeo-geo-amplifiers-not-engines): Search can amplify a business. It cannot create one. What AI can amplify, what it cannot invent, and why the business still has to come first.
- [Six Laravel Versions in Three Days](https://peretz.agency/blog/laravel-7-to-13-upgrade-case-study): The site worked. That was the problem. How we upgraded Laravel 7 to 13 in three days, what almost broke, and what upgrades really cost in the US.
- [Your Codebase Needs a Manual for AI](https://peretz.agency/blog/codebase-manual-for-ai): Code used to explain itself to developers. Now it has to explain itself to AI agents too. What AGENTS.md is, what goes in it, and what does not.
- [Upgrading an Old Laravel or PHP Site in 2026](https://peretz.agency/blog/upgrading-old-laravel-php-site-2026): Old business sites rarely break when support ends. They keep working, and that is the danger. Real costs, real tools and how to decide in 2026.
- [Design You Don't Notice: Why the Best Design Disappears](https://peretz.agency/blog/design-you-dont-notice): The best design disappears: people see their task, not the interface. From a Bic Cristal pen to websites, CRM, ERP and AI, a founder's view on invisible design.
- [The Website Is Not Dead. It Has Just Lost Its Job.](https://peretz.agency/blog/the-website-is-not-dead): How AI may reshape digital experiences between 2030 and 2035, grounded in real infrastructure being built right now, not speculation.
- [The Search Query Is Disappearing](https://peretz.agency/blog/the-search-query-is-disappearing): Google just gave the first measurable proof that search is moving beyond words, and what that means for how businesses need to be understood.
- [AI Website Assistants Are Not Chatbots. They Are a New Business Interface.](https://peretz.agency/blog/ai-website-assistants-are-not-chatbots): A chatbot answers questions. An AI website assistant understands intent, qualifies the request and knows when to hand over to a human. Here is the difference.
- [The Software Should Fit the Business](https://peretz.agency/blog/the-software-should-fit-the-business): Two real cases, one discovered through growth, one designed deliberately, show why architecture must come before platform choice.
- [What Building the Systems Teaches You About Buying Them](https://peretz.agency/blog/what-building-systems-teaches-about-buying-them): A buyer sees rebuild cost where a founder sees a platform. Years of building these systems teaches you what a buyer actually needs to verify.
- [What You Own vs What You're Renting: The Digital Ownership Audit](https://peretz.agency/blog/digital-ownership-audit): Your business may depend on dozens of digital systems you don't actually control. Here is how to find out what belongs to you before it costs you.
- [Custom CRM or ERP? The Difference, and When You Need Each](https://peretz.agency/blog/custom-crm-vs-erp-2026): How CRM differs from ERP, when a business needs one, the other, or its own system, and why Salesforce pricing tiers often decide for you.
- [Claude Can Build the Website. It Can't Build the Understanding. Not Yet.](https://peretz.agency/blog/claude-can-build-the-website): AI made building cheaper. It did not make architecture, verification, or ownership optional. Here is what changes when the demo has to survive real use.
- [AI Can Build Your Analytics System in Two Days. Here's What That Number Actually Describes.](https://peretz.agency/blog/ai-analytics-system-two-days): AI can build an analytics dashboard in two days. A system a business can actually depend on is a different question entirely.
- [What Is AEO? Answer Engine Optimization Explained for Small Business in 2026](https://peretz.agency/blog/what-is-aeo-answer-engine-optimization-2026): SEO asks how to rank. AEO asks whether an AI can correctly explain what you do to someone who has never seen your site.
- [Social Media Strategy Is Not a Content Calendar](https://peretz.agency/blog/social-media-strategy-not-a-content-calendar): A system connects five things: objectives, positioning, content, distribution, outcomes. A calendar schedules one.

## Selected work

- [KIA UkrAvto Kharkiv](https://peretz.agency/portfolio/social-media/kia-ukravto-kharkiv): Search ads on competitor and dealer queries, remarketing and Instagram with real stock: how we helped a KIA dealer reach buyers still choosing a brand.
- [Mercedes-Benz UkrAvto Kharkiv](https://peretz.agency/portfolio/social-media/mercedes-benz-ukravto-kharkiv): How an official Mercedes-Benz dealer in Kharkiv grew its Instagram from 200 to 8,000 followers by selling the dream, not just the cars in stock.
- [Team Up Group](https://peretz.agency/portfolio/social-media/team-up-group-smm): SMM strategy, Midjourney renders and Kling AI videos that showed buyers Team Up Group's Woodside and Veres Hill homes before construction was finished.
- [IFHRS](https://peretz.agency/portfolio/korporativnyye-sayty/ifhrs): Information architecture, UX/UI and custom Laravel development for the International Federation of Hair Research Societies, and what we learned.
- [SHTAYER](https://peretz.agency/portfolio/e-commerce/shtayer): How we're rebuilding SHTAYER's e-commerce platform from the inside out to match its new brand identity and serve three distinct customer groups.
- [SV-Group](https://peretz.agency/portfolio/korporativnyye-sayty/sv-group): How we built SV Group's site around a tree-inspired navigation system, expressing craftsmanship instead of conventional furniture e-commerce.
- [DeZZign](https://peretz.agency/portfolio/korporativnyye-sayty/dezzign-we-run-businesses): We don't just build websites for architecture studios. We own one. See how running DeZZign shapes the way PERETZ builds for architecture firms.
- [Schoeffel Landing](https://peretz.agency/portfolio/landing-page/schoeffel): Phase 01 of a long-term digital partnership with Schoeffel Pearl, a century-old luxury pearl house, built as a foundation that grows with the brand.
- [Case-Medpresso](https://peretz.agency/portfolio/korporativnyye-sayty/story-behind-medpresso): The story behind Medpresso: from a 2017 diagnostic center redesign to one of Ukraine's leading medical education platforms.

## How we run projects

Every client engagement runs in Peretz Agency's own client portal (portal.peretz.agency), built in-house. Access is by invitation only; the portal is closed to search engines. Public description: [How we run projects: the client portal](https://peretz.agency/about#client-portal).

- One project, several services: a client project holds each service (strategic session, website or e-commerce, landing page, redesign, branding, SEO/AEO/GEO, SMM, maintenance, CRM/ERP, AI) with its own team, dates, status and a stage plan built from a standard template.
- Stages with clear states (planned, in progress, on approval, done). The client approves stages in the portal, and every approval is recorded with who approved it and when.
- Documents and links in one place, filed by stage, with version history.
- Discussions per project and per stage, team-only notes kept separate from the client, and requests to the client that stay open until they are done.
- Calls and meetings are scheduled in the portal with calendar invitations in each participant's time zone, and a written summary is kept after every meeting.
- A shared calendar of deadlines, critical points and meetings; email notifications for approvals, requests and comments, and a morning summary for the team of what needs attention.
- Security: every client sees only their own projects, team members sign in with two-factor authentication, and access to other clients' data is covered by automated tests.
- The portal works in English, Ukrainian and Russian, chosen by each user.

## Company

- [About Peretz Agency](https://peretz.agency/about): Who we are and how we work.
- [Strategic Session](https://peretz.agency/services/strategic-session): The usual starting point for a project.
- [Contact](https://peretz.agency/contact): How to get in touch.
- [Partner programme](https://peretz.agency/partners): White-label, referrals, joint projects and technology partnerships for agencies, studios, developers and advisers.
- [Prices](https://peretz.agency/pricing): Published prices for all services by stage (from a $500 strategic session to support), what determines the price and how a project runs.
- [Investors & M&A](https://peretz.agency/investors): Technical due diligence before a deal, exit readiness and digital asset audits for buyers, investors and owners.
- [Privacy Policy](https://peretz.agency/privacy-policy): How personal data is collected and used on the site and in the client portal.
- [Schoeffel partnership](https://peretz.agency/products/schoeffel): PERETZ builds a new digital architecture for Schoeffel, a pearl house since 1921, as a partner, not a contractor; project updates in ELEMENTS.
- [Blog](https://peretz.agency/blog): Articles on digital architecture, e-commerce, AI search, and business systems.
- [Portfolio](https://peretz.agency/portfolio): Client work.

## Optional

- [Russian version](https://peretz.agency/ru): The site in Russian.
- [Ukrainian version](https://peretz.agency/ua): The site in Ukrainian.