# Pentland Brands

> We Make Brands Matter


## Posts

- [Kickers UK & Ireland now fully part of the Pentland Brands family](https://pentlandbrands.com/kickers-uk-ireland-now-fully-part-of-the-pentland-brands-family/): Pentland Brands is proud to announce that it has acquired the intellectual property for Kickers in the UK and Ireland. Having licensed the Kickers brand in this market for many years, this change marks a natural next step in our long-standing partnership with the brand. Over the past 18 months, the brand has further cemented its position as the trusted school shoe of choice for kids across the UK, whilst at the same time reestablishing itself as a relevant and desirable brand outside the classroom. Propelled by the 50th anniversary of the iconic Kick Hi boot, the brand continues to […]
- [Behind the Seams: How Berghaus Built Zonal Adapt](https://pentlandbrands.com/behind-the-seams-how-berghaus-built-zonal-adapt/): What happens when you put 100 women, a group of designers, scientists, and product developers in a room (and on a lot of muddy trails) and ask them what’s wrong with leggings? You get ZonalAdapt Berghaus’ new legwear technology that adapts to women’s bodies as they move and change. This wasn’t just tweaking existing kit, it was about starting from scratch and asking uncomfortable questions: why does performance wear ignore bloating, cramps, and waistbands that dig in? Why are women still adapting to their clothes, instead of the other way round? Listening first The project kicked off with hours of […]
- [Reviving a Football Icon: The Story Behind the Mitre Ultimax Pro](https://pentlandbrands.com/inside-the-ultimax-pro/): In 1995, Mitre’s Ultimax made its debut in England’s Premier League – the country’s top professional football league – and became an icon of the sport’s golden era. Known for its precision, power and the record of being the first ball to break the 100mph barrier, it was the choice of some of the most celebrated players of the time. Now, three decades later, the Ultimax returns as the Ultimax Pro: a limited edition ball that blends the original’s heritage with today’s most advanced technology. We spoke with Beth Fletcher Hunt, Senior Marketing Manager for Mitre, about why this launch […]
- [Game. Set. Style. ellesse steps into the spotlight at the 2025 Cincinnati Open](https://pentlandbrands.com/game-set-style-ellesse-steps-into-the-spotlight-at-the-2025-cincinnati-open/): ellesse is stepping confidently back onto the court as the Official Apparel Partner of the 2025 Cincinnati Open, one of the sport’s most prestigious tournaments. Held from 5-18 August at the newly redeveloped Lindner Family Tennis Center, the tournament provides a major stage for ellesse to showcase its signature blend of performance innovation and Italian design. As part of the partnership, ellesse will kit out the tournament’s ball crew, line judges, officials, and volunteers – a role that’s both a functional contribution and a nod to the brand’s long standing tennis heritage. Founded in 1959, ellesse helped define the visual […]
- [A Golden Start to the Season: Mitre Launches Limited Edition FA Community Shield Ball](https://pentlandbrands.com/a-golden-start-to-the-season-mitre-launches-limited-edition-fa-community-shield-ball/): There’s something electric about the first game of a new football season. The renewed sense of possibility, the energy in the stands, the rituals, the rivalries – and this year, Mitre is kicking things off in standout style with the launch of the FA Community Shield Ultimax Pro. Created especially for the 2025 FA Community Shield clash between Crystal Palace and Liverpool at Wembley on 10th August, this limited-edition ball isn’t just eye catching, it’s built for performance. The design features bold gold detailing, a nod to the confetti, fireworks and anticipation that come with day one drama. It’s a […]
- [Ireland’s Calling: Canterbury unveils official 2025 Ireland Women’s Rugby World Cup Jersey](https://pentlandbrands.com/irelands-calling-canterbury-unveils-official-2025-ireland-womens-rugby-world-cup-jersey/): As the countdown begins to the 2025 Women’s Rugby World Cup, Canterbury of New Zealand has revealed a kit that represents more than just a uniform—it embodies a movement. The jersey launch kicks off a nationwide campaign designed to unite fans, celebrate progress, and send a powerful message of support to the Ireland Women’s Rugby Team. With a 12-metre replica jersey leading the charge, ‘Ireland’s Calling’ invites fans across the country to show their support. Available to purchase from Friday July 25th, the jersey will debut during Ireland’s opening match against Japan on Sunday, August 24th. Ireland’s Calling Titled ‘Ireland’s […]
- [ellesse heads back to the U.S. with bold new licensing partnership](https://pentlandbrands.com/ellesse-heads-back-to-the-u-s-with-bold-new-licensing-partnership/): We’re excited to announce ellesse is making its return to the U.S. market, and doing it in style. In a bold move that sets the stage for a new era, Pentland Brands has signed an exclusive long term licensing partnership with The Iconic Brand Corporation (TIBC) to relaunch ellesse across the United States. The partnership will see TIBC design, develop, produce and market ellesse apparel and accessories in the U.S., in close collaboration with the ellesse team in London. The first premium collection is set to launch in Spring 2026 via ellesse.us, followed by flagship store openings later that year. […]
- [Berghaus wins Ad of the Day for its bold tribute to British culture and iconic gigs](https://pentlandbrands.com/berghaus-wins-ad-of-the-day-for-its-bold-tribute-to-british-culture-and-iconic-gigs/): We’re proud to share that Berghaus has won Ad of the Day from both The Drum and Marketing Beat for its latest campaign, The Biggest Day of Summer – a five part social film series launched ahead of this month’s much anticipated Oasis homecoming gigs. Created in collaboration with creative agency OK COOL, the campaign is a love letter to outdoor optimism and British cultural spirit. Each film follows a different group of friends on a mission to find the perfect spot to soak up the sun, while showcasing the bold personality and everyday versatility of the Berghaus SS25 Icons […]
- [Supporting football at every level: Mitre signs Enterprise National League deal](https://pentlandbrands.com/supporting-football-at-every-level-mitre-signs-enterprise-national-league-deal/): Mitre has signed a new partnership with the Enterprise National League, which sees the brand’s Ultimax ball become the official match ball of the league. From the 2025/26 season, every fixture across the National League, National League North, and National League South will be played with the Mitre Ultimax Match Ball.  The three year deal marks a strategic move by Mitre to continue growing in the professional tiers of English football, while staying true to its grassroots roots. The Enterprise National League sits just below the four professional tiers of the English Football League – the Premier League, Championship, League […]
- [World Federation of the Sporting Goods Industry releases first-ever Sporting Goods Physical Activity Impact Report, featuring Speedo and Canterbury campaigns](https://pentlandbrands.com/world-federation-of-the-sporting-goods-industry-releases-first-ever-sporting-goods-physical-activity-impact-report-featuring-speedo-and-canterbury-campaigns/): The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report: Moving the World Toward an Active Future, at an exclusive World Health Assembly side-event hosted by the World Federation of the Sporting Goods Industry (WFSGI). The report emphasises the need for action to address the global physical activity crisis and showcases initiatives being enacted around the world by members of the sporting goods industry. This includes the Swim United campaign run by Speedo, and the Navy Shorts campaign run by Canterbury with the IRFU. Launching the report The event, hosted by the World Federation of […]
- [Untouchable, unmovable, unstoppable: Canterbury of New Zealand launch new ‘Heat Pack’ rugby boot range](https://pentlandbrands.com/untouchable-unmovable-unstoppable-canterbury-of-new-zealand-launch-new-heat-pack-rugby-boot-range/): Canterbury of New Zealand has launched new ‘Heat Pack’ range in a bold new across all models of its specialised rugby boots; Speed, Pheonix and Stampede. As rugby evolves, athletes have become faster, more powerful and more skillful than ever before. With over 120 years of experience within the rugby world, Canterbury continues to innovate, designing cutting edge boots, for every playing-style on the pitch. “With 120 years of rugby heritage, Canterbury’s knowledge and expertise are unmatched. We’ve developed three innovative boots, each tailored to the unique styles of the modern player. Each of these blends player insights and cutting-edge […]
- [Mitre Launches New Ultimax pro inspired by Global connection, as the official Match Ball of TST 2025’s $1 million tournament](https://pentlandbrands.com/mitre-launches-new-ultimax-pro-inspired-by-global-connection-as-the-official-match-ball-of-tst-2025s-1-million-tournament/): Mitre has unveiled the official match ball for the highly anticipated The Soccer Tournament (TST), taking place from June 4th–9th, 2025, in Cary, North Carolina. The ball is vibrant and bold, inspired by the global spirit of TST.  Now in its third year, TST brings together both Men’s and Women’s teams from across the globe, each competing for a $1 million dollar prize in a fast-paced 7×7 knockout format. The Mitre Ultimax Pro has been used in the tournament since the start.   A bold design   Inspired by the competition’s diverse players, clubs, and international spirit, the Ultimax Pro’s new design […]
- [Speedo and the German Swimming Federation extend their partnership through to 2029](https://pentlandbrands.com/speedo-and-the-german-swimming-federation-extend-their-partnership-through-to-2029/): Speedo and the German Swimming Federation (DSV) have signed a new long-term agreement, extending their partnership until 2029. United under a common goal to promote and develop swimming in Germany, the deal consolidates this commitment. This new chapter in the relationship includes Speedo supplying all DSV athletes, from youth to senior level, with high-quality swimming apparel and equipment including competition and training suits, swimming goggles, swimming caps, accessories, as well as training aids. The commitment extends across all water sport disciplines of the DSV, from swimming to water polo. In future competitions DSV athletes will be fully outfitted in Speedo […]
- [Pentland Brands Partners with Sky Media for Landmark TNT Sports Channel Sponsorship](https://pentlandbrands.com/pentland-brands-partners-with-sky-media-for-landmark-tnt-sports-channel-sponsorship/): In a bold new chapter, Pentland Brands has become the first ever channel sponsor of TNT Sports. The deal will see our brands featured across the entire TNT Sports portfolio. This is the first time our brands have been part of a channel sponsorship and represents a strategic investment, driving spontaneous brand awareness and audience engagement. In the last 12 months, TNT Sports reached 46 million people, making it the ideal home for our brands. The multi-platform sponsorship deal will showcase six of our brands – Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo – through a high-impact activation spanning TV, […]
- [Speedo unveils the new hybrid Lookout Short, designed for use on land and in water](https://pentlandbrands.com/speedo-unveils-the-new-hybrid-lookout-short-designed-for-use-on-land-and-in-water/): Speedo has unveiled the new Lookout Short, a versatile piece of kit designed to be worn for any fitness activity, from gym to swim. Whether running trails, swimming laps in the pool or out in the open water, the Lookout Short is versatile, adapting to every activity in any environment. Side seam and back bonded zip pockets provide excellent storage, whilst a knit and elastic waistband and adjustable drawcord ensures a perfect fit. Available in multiple colourways and patterns, the Lookout Short is made from super stretchy material, which is sweat-wicking, chlorine resistant and water-repellent. Inside both the solid colour […]
- [A fin for every swim: Speedo teams up with DMC Fins](https://pentlandbrands.com/a-fin-for-every-swim-speedo-teams-up-with-dmc-fins/): Get ready to take swim performance to the next level. Speedo is serving up a brand-new Speedo x DMC Fins collection of high-performance swim fins. Designed to boost training performance, it offers a range of styles to suit swimmers who are just starting out through to athletes pushing for podium places this summer.   Available now, the collection combines Speedo’s world-class swim expertise with DMC’s innovative fin technology. The collaboration brings together two Australian icons with co-branded fins designed to build leg strength, improve kick technique and provide maximum speed with less fatigue.  It’s inspired by the propulsion designs and insights […]
- [Berghaus Adapts: Removing barriers to the outdoors](https://pentlandbrands.com/berghaus-adapts-removing-barriers-to-the-outdoors/): Berghaus has relaunched Berghaus Adapts, an initiative to adapt kit and make the outdoors accessible to more people who are living with physical disabilities. Through Berghaus Adapts, members of the public will be able to request bespoke changes to clothing and equipment that will help them get into nature. The brand’s product team will work with a cohort of applicants and develop kit that allows them to get active in the outdoors in a way that they have so far been prevented from doing. IMPROVING ACCESS TO THE OUTDOORS There are 16 million people in the UK living with a […]
- [Less Gym, More Swim: Speedo champions the original full body workout](https://pentlandbrands.com/less-gym-more-swim-speedo-champions-the-original-full-body-workout/): Ready to refresh your training routine in 2025?  Speedo is rallying fitness communities around the globe to refresh their training routines and boost their goals in 2025. ‘Less Gym, More Swim’, is a new campaign aiming to inspire people to add swim into their routines and start reaping the benefits of the original fully body workout. THE BENEFITS OF SWIM Engaging 24 different muscle groups, swim-based training not only offers a refreshing way to supplement the typical training environment but also supports development in strength, flexibility, endurance and mental wellbeing. This makes it the perfect addition for those looking to […]
- [Speedo launches new & improved #1 goggle, the Vanquisher 3.0](https://pentlandbrands.com/speedo-launches-new-improved-1-goggle-the-vanquisher-3-0/): Speedo has announced a fresh take on its bestselling Vanquisher goggle, the Vanquisher 3.0. Designed for dedicated swimmers ready to break limits, the cutting-edge addition to Speedo’s unparalleled goggle line is available now. The Vanquisher 3.0 is the latest evolution of Speedo’s No.1 training & racing goggle, empowering swimmers to train for longer and better than ever. Featuring a striking, lightweight design, the latest model delivers a technical leap forward from the Vanquisher 2.0 with a remarkable 14% increase in field of view, giving swimmers a crystal-clear path to victory. The Ocular 360 mirror lenses ensure unmatched water visibility, reducing […]
- [Give the gift of sportswear](https://pentlandbrands.com/give-the-gift-of-sportswear/): The holiday season is well underway so we asked our Brand teams for their top gifting picks for your friends and loved ones…    Berghaus  Oh, the great outdoors! For the outdoor enthusiasts among us, the Lumley jacket will keep you toasty warm in any weather. Part of the new Berghaus Icons collections, these jackets are the perfect gift.   Fronted by the great Sir Chris Bonington himself, find out more about the Icons collection on Berghaus.com.      Speedo  If you’re looking for gifts for the water babies in your life, look no further than Speedo. Why not try the […]
- [Kickers and Save Our Scene launch ‘Stomping Grounds’](https://pentlandbrands.com/kickers-and-save-our-scene-launch-stomping-grounds/): Kickers is stepping up to save grassroots music venues and creative spaces with its  new campaign ‘Stomping Grounds’,  launched with Save Our Scene – an organisation dedicated to advocating for the preservation of UK live music. This exciting partnership launches ahead of the 50th anniversary of the Kick Hi boot, marking five decades of an iconic footwear design deeply rooted in music culture. Kickers and the music scene Since 1975, Kickers’ iconic Kick Hi silhouette has played a role in British music culture. The Kick Hi was seen on legends throughout the decades, from Bowie in the 70s to Miss […]
- [Canterbury of New Zealand unveils the new British & Irish Lions jersey](https://pentlandbrands.com/canterbury-of-new-zealand-unveils-the-new-british-irish-lions-jersey/): Canterbury of New Zealand has revealed its highly anticipated British & Irish Lions jersey for the 2025 Qatar Airways Men’s Lions Series in Australia. Created with the Lions fans at heart, the jersey combines rich legacy, team unity and innovative technology in its bold design. It marks a key milestone in the brand’s long-standing partnership with The British & Irish Lions, which dates back to the 1959 Tour of New Zealand. Unity in every thread The jersey has been updated in a deeper shade of red with a classic jacquard pattern woven into the fabric, paying homage to the four […]
- [How we Got Active for Good](https://pentlandbrands.com/how-we-got-active-for-good/): Over the summer we launched the ‘Getting Active for Good’ campaign, encouraging our people to move more, whilst raising money for charity along the way. Why did we do it? In June of this year, Pentland Brands signed a joint statement with the World Federation of the Sporting Goods Industry (WFSGI) and the World Health Organisation (WHO), calling for urgent action on levels of inactivity on adults. The statement was based on worrying data that 31% of adults are inactive and are not meeting the recommended levels of physical activity (just 150 minutes of moderate exercise per week). You can read […]
- [MITRE REVEALS NEW EMIRATES FA CUP & ADOBE WOMEN’S FA CUP BALL DESIGNS FOR THE 2024/25 SEASON](https://pentlandbrands.com/mitre-reveals-new-emirates-fa-cup-adobe-womens-fa-cup-ball-designs-for-the-2024-25-season/): Mitre has revealed their new Emirates FA Cup and Adobe Women’s FA Cup footballs for the 2024/25 season. In partnership with the FA, they’re launching two new designs which will capture the attention of both players and fans on and off the pitch. The Design First up is the new look Mitre Emirates FA Cup Ultimax Pro design, which celebrates the magic moments of the game. Recognising that the Emirates FA Cup is a competition loved by fans nationwide, Mitre took inspiration from the homemade tin foil trophies held aloft in the stands on matchday, using striking silver accents. They’re […]
- [Introducing: Berghaus ICONS, featuring Liam Gallagher](https://pentlandbrands.com/introducing-berghaus-icons-featuring-liam-gallagher/): Pioneers of British outerwear, Berghaus, have launched their new ICONS collection and campaign, rooted in the styles that defined the brands bond with British culture in the 80s and 90s.   The launch brings back archive classics the Trango, Mera Peak and Lumley jackets, reimagined and modernised for today. Captured by legendary British photographer Alasdair Mclellan, the campaign features icons Liam Gallagher and Sir Chris Bonington wearing pieces synonymous with their past.   Liam Gallagher commented: “My first encounter with Berghaus was through my brother Noel. He purchased a green one in the late 80s and I was always pinching it off […]
- [Kickers x MAINS collaboration unveiled at London Fashion Week ahead of the 50th anniversary of the Kick Hi](https://pentlandbrands.com/kickers-x-mains-collaboration-unveiled-at-london-fashion-week-ahead-of-the-50th-anniversary-of-the-kick-hi/): The much-anticipated Kickers x MAINS London collaboration was debuted on the runway on 16th September, as part of the MAINS London Season 2 showcase at London Fashion Week. A star-studded crowd, including the likes of Jack Harlow, Central Cee, Dave and Leomie Anderson was on hand to secure a first look at the limited-edition footwear collection, which sees the iconic Kick Hi silhouette reimagined by Skepta, the MAINS Creative Director. The show also marks the start of the Kick Hi’s 50th anniversary celebrations. The collab features Skepta and Mike Pearce’s take on the iconic Kick Hi, and introduces a new […]
- [Ellesse celebrates 65 years with its LSR sneaker](https://pentlandbrands.com/ellesse-celebrates-65-years-with-its-lsr-sneaker/): ellesse has just revealed the campaign for their LSR sneaker, the brand’s luxe new offering which dropped last week. Marking a step into the luxury fashion space, the LSR is an elevated new sneaker design rooted in ellesse’s archives and rich history as a long-standing Italian sports fashion brand. The launch of the LSR is accompanied by a campaign featuring model Kit Price, DJ Fiona Zanetti, and content creator D’nieccio, establishing ellesse’s move into the luxury space through the ethos that a moment of escape is a luxury. Shot in a traditional 20th century Italian villa, the campaign sees the […]
- [Mitre & Subbuteo team up for nostalgic drop](https://pentlandbrands.com/mitre-subbuteo-team-up-for-nostalgic-drop/): Mitre has once again teamed up with iconic tabletop football game Subbuteo for a limited-edition drop and a big dose of football nostalgia. The new collab sees the pair launch iconic minis as well as a full-size ball. With only 300 produced, the Mitre x Subbuteo Delta is a limited-edition 18-panel ball, brought up to the modern day with thermally bonded seams for zero water uptake and supreme durability. The classic black and white colour palette is a nod to the Subbuteo brand which pairs perfectly with Mitre’s signature delta chevrons – throwing it back to the original Delta ball […]
- [Canterbury unveil limited edition Ireland kit to celebrate 150 year anniversary](https://pentlandbrands.com/canterbury-unveil-limited-edition-ireland-kit-to-celebrate-150-year-anniversary/): Canterbury has unveiled their limited-edition Ireland kit, celebrating 150 years of rugby in Ireland. Packaged in a commemorative anniversary box when purchased from Elverys, the exclusive kit pays homage to the history of Irish international rugby, with the classic design taking inspiration from 1875. The large white collar and bold crest creates a vintage aesthetic, bringing an old classic back to life. The women’s 150 jersey is available now, ahead of the Ireland Women’s game against Australia on Saturday 14th September. Tune in to see the jersey on players for the first time. All jerseys are sold exclusively at Elverys.ie […]
- [International Charity Day 2024: Brands that make a difference](https://pentlandbrands.com/international-charity-day-2024-how-our-brands-are-making-a-difference/): The 5th of September is International Charity Day. Nine months into 2024, Pentland Brands has hit our yearly target of supporting 100,000 people through working with charities. By 2032, we are aiming to have improved the lives of 1 million people, as part of our 100-1-0 strategy. Our brands have worked hard to contribute to this target – including donating over 85,000 products to various charities. Here’s what else they’ve been doing this year, and the amazing causes they’ve been supporting. ellesse Towards the end of 2023, ellesse announced their partnership with the Graduate Fashion Foundation (GFF) to launch the […]
- [BMX Pro Kriss Kyle and Endura open new purpose-built BMX x MTB trail](https://pentlandbrands.com/bmx-pro-kriss-kyle-and-endura-open-new-purpose-built-bmx-x-mtb-trail/): Endura has teamed up with Scottish BMX rider and Endura athlete Kriss Kyle to bring his inimitable BMX style to a new mountain bike trail that is unlike any other. The trail has been imagined, designed and purpose built by one of the world’s most versatile and scintillating riders, and can be seen in action on Kriss’ Youtube channel. Aptly named “The Dreamline”, it’s more than just a riding trail. It’s Kriss’ dream turned into mud; an MTB x BMX mash-up, sculpted from compact dirt. Designed and crafted to Kyle’s vision by renowned bike park builder and mud artist Gregor […]
- [Mitre launches limited-edition FA Community Shield ball inspired by past winning teams](https://pentlandbrands.com/mitre-launches-limited-edition-fa-community-shield-ball-inspired-by-past-winning-teams/): This week, Mitre unveiled its FA Community Shield Ultimax Pro football. The bespoke limited-edition ball will take centre stage at the new season’s curtain raiser at Wembley Stadium on 10th August, where FA Cup winners, Manchester United take on Premier League champions, Manchester City.   With a unique design, the FA Community Shield Ultimax Pro football pays homage to all the clubs who have played in the competition since it began in 1908. The Delta (chevron) which is synonymous to Mitre, is divided by colour and pattern, representing all the clubs that have won the FA Community Shield over the years. […]
- [It all happens on a Saturday](https://pentlandbrands.com/it-all-happens-on-a-saturday/): On Monday, some of the Kickers team and our Creative Director, Katie Greenyer, attended a private viewing of the National Saturday Club’s annual Summer Show at Somerset House, London. On display was the amazing work produced during the Kickers x National Saturday club masterclass at the Northern School of Art, Middlesborough, in March this year. Kickers Masterclass Kickers encourages young people to express themselves through creativity. During the masterclass, participants were given a pair of the iconic Kickers high-los, Kick Hi’s and asked to express themselves on a shoe. They were given access to a variety of mediums, and encouraged […]
- [ellesse reveals the first look at LSR sneaker... Coming soon.](https://pentlandbrands.com/ellesse-reveals-the-first-look-at-lsr-sneaker-coming-soon/): ellesse has stepped into the premium fashion space with the first teaser of their upcoming drop: the LSR sneaker. Designed in Italy and honouring their founder Leonardo Servadio’s dedication to craftsmanship, the LSR is rooted in the brand’s rich history, whilst being elevated for the modern wardrobe.  Inspired by the archive and reimagined for today, the design concept of ellesse’s LSR is derived from one of the brand’s greatest pieces: the iconic LASER shoe. It’s easy to see how this clean, sporty sneaker was used as the foundation for a new legacy-inspired design.   Living up to the founder Leonardo Servardio’s […]
- [Pentland Brands supports call for urgent and coordinated action to address growing physical inactivity crisis](https://pentlandbrands.com/pentland-brands-supports-call-for-urgent-and-coordinated-action-to-address-growing-physical-inactivity-crisis/): New data from the World Health Organisation (WHO) on rising levels of inactivity has led to Pentland Brands and other sporting goods companies which are members of the World Federation of the Sporting Goods Industry (WFSGI) to call for urgent action.   Joint Statement: Released 26th June 2024 Adult physical inactivity levels reach all-time high   New data released today (June 26, 2024) by the World Health Organisation (WHO) on rising levels of physical inactivity is galvanising sporting goods and fitness giants to team up to address this alarming trend.   New data reveals a that 31% of adults are inactive and are […]
- [GFF and ellesse unveil Tailors Programme winners](https://pentlandbrands.com/gff-and-ellesse-unveil-tailors-programme-winners/): The Graduate Fashion Foundation (GFF) and ellesse have announced the winners of their Tailors Programme competition.  The winning designs will be showcased at the upcoming ‘Best Of’ Graduate Fashion Week 2024 show on the 13th of June. THE WINNERS Lucrezia Gaspa, from Accademia Costume & Moda, and Shaojing Zhu, from the  University of Derby, have been picked as joint first place winners.  Thomas Bradford, from UCA Epsom, secured third place. Each of their designs, inspired by the ellesse ‘SARTORIA’ range, demonstrated exceptional creativity and skill, as well as capturing the essence of the ellesse brand. THE COMPETITION ellesse invited final-year […]
- [Pentland, Winston Churchill and Pol Roger announce 2024 design competition winner](https://pentlandbrands.com/pentland-winston-churchill-and-pol-roger-announce-2024-design-competition-winner/): Phoebe John from Arts University Bournemouth, has been announced as the first prize winner of this year’s Pentland, Winston Churchill and Pol Roger design competition. 2024 WINNING DESIGN Phoebe’s design of gift packaging for a bottle of Pol Roger Brut Vintage champagne, inspired by the special relationship between Winston Churchill and Odette Pol Roger, uses vibrant strokes to honour Churchill’s little known passion for painting. The use of colour in Phoebe’s design is taken from Churchill’s captivating paintings “Seascape with Rain Clouds” and “Daybreak at Cassis.” THE COMPETITION This year’s competition holds a special significance, as 2024 marks 150 years […]
- [Dacre Montgomery fronts new 'Go Full Speedo' campaign](https://pentlandbrands.com/dacre-montgomery-fronts-new-go-full-speedo-campaign/): As an invitation for all to challenge themselves to the full, Speedo unveils its dynamic new global brand campaign, ‘Go Full Speedo’. Teaming up with actor Dacre Montgomery, known for his role in Stranger Things, Speedo’s call to action is to dive headfirst into life’s experiences, leaving nothing to chance in the hunt for progress. ‘Go Full Speedo’ encapsulates the ethos of being fully committed – no ifs, no buts. This mantra injects a dose of swagger and humour into the brand’s identity, encouraging the world to swim more just in time for the summer of sports. A cheeky 90-second […]
- [Pentland Brands names Joe Spies as President, Americas](https://pentlandbrands.com/pentland-brands-names-joe-spies-as-president-americas/): Today we announce a pivotal change in our Pentland Brands Executive team with Joe Spies set to become President, Americas, starting this month. This announcement comes as Matt Rock, the current President, Americas, steps down after a 19-year tenure with the company. Matt’s career with Pentland Brands began in 2005 when he joined as Sales Director for Ted Baker footwear, later advancing to Managing Director of the brand. His journey saw him taking on the role of Pentland Brands Global Supply Chain Director in 2015 and then President, Asia Pacific in 2018. In 2022, Matt undertook the significant responsibility of […]
- [Signed, Sealed, Stoked - Endura becomes B Corp certified](https://pentlandbrands.com/signed-sealed-stoked-endura-becomes-b-corp-certified/): We’re proud to announce that Endura has achieved B Corp certification, a significant milestone in achieving our Pentland Brands 100-1-0 Positive Business goals. Endura is the second brand in our portfolio to achieve B Corp status, with Berghaus being certified in 2022. Being B Corp certified means both Endura and Berghaus are held to high standards across a range of factors, including the treatment of workers, environmental impact and contributions to society. Based in Scotland, the Endura team has worked hard to place sustainability at the heart of everything they do, taking numerous steps, over many years, to improve processes, […]
- [Kickers unveils retro-inspired 70 Lo trainer, with a modern twist](https://pentlandbrands.com/kickers-unveils-retro-inspired-70-lo-trainer-with-a-modern-twist/): Kickers has unveiled its latest sensation, the 70 Lo trainer, drawing inspiration from its rich archives. In a quest to blend nostalgia with contemporary style, Kickers’ designers have meticulously reimagined a classic design for the modern sneaker aficionado. We caught up with Fernanda Valerio, the creative mind behind the revival, to delve into the process. Unearthing nostalgia: from archive to present  Valerio explains the impetus behind resurrecting the 70 Lo: “We sought to encapsulate Kickers’ essence and heritage. Our deep dive into the archives illuminated the popularity of skater trainers in the 2000s, resonating strongly with today’s youth immersed in […]
- [Speedo unveils new Australian team uniforms for Paris 2024](https://pentlandbrands.com/speedo-unveils-new-australian-team-uniforms-for-paris-2024/): Speedo Australia has revealed an impressive range of uniforms and swimwear set to grace the Australian athletes at this year’s Olympic and Paralympic Games in Paris. This unveiling marks another chapter in Speedo’s enduring relationship with Australian swimming, solidifying its status as a staple in the nation’s aquatic sports. … Established in Sydney in 1928, Speedo has been a trusted supplier to Australian athletes for nearly a century. Since its partnership with the Australian Olympic Committee began in 1956 during the Melbourne Olympics, Speedo has been an integral part of Australia’s sporting journey. The brand’s legacy continues as it equips […]
- [ellesse unveils new Racket Club campaign ](https://pentlandbrands.com/ellesse-unveils-new-racket-club-campaign/): Ellesse has unveiled its SS24 ‘Racket Club’ campaign.  Created to re-establish ellesse as an aspirational sports brand for a new generation of racket-inspired consumers, Racket Club honours the brand’s rich heritage in performance and fashion by putting a high fashion spin on the court classics.  Racket Club embodies the concept of Italian sprezzatura: a blend of graceful style, spirit and confidence. It’s for everyone who wants to discover the courts lifestyle. Whether it’s tennis, padel, pickle, squash or badminton, Racket Club is where performance inspires fashion and fashion inspires performance.   Racket Club’s first collection is inspired by an on-trend ‘court […]
- [Taking Tea & Talent to LA](https://pentlandbrands.com/taking-tea-talent-to-la/): Yesterday we welcomed 78 students from 9 design institutions, based across California, to our Los Angeles office for a day of connection and inspiration at our Tea & Talent event. Previously run in the UK, our Tea & Talent events are designed to give curious students an exclusive, behind-the-scenes peek at how we innovate, create and design. The day is also an opportunity for students to hear from industry experts and to find out about our business and the creative opportunities available. This week, students were treated to an exclusive tour of our Speedo office and gained insights into our business and […]
- [IWD: Our brands driving inclusion in sports and the outdoors](https://pentlandbrands.com/iwd-our-brands-driving-inclusion-in-sports-and-the-outdoors/): This year’s International Women’s Day theme is ‘Inspiring Inclusion’. From supporting grassroots movements, to signing powerful ambassadors, here’s how some of our brands helping to remove the barriers to inclusion and empowering more women to get involved in sports and outdoor activities. Canterbury Canterbury has been on a mission to increase the visibility of women’s rugby. They signed Ellie Kildunne in 2021, launching a collection with her in Summer of 2023. This bold move marked Ellie as the first women’s rugby player to collaborate with a major sportswear brand on a collection. By spotlighting such a prominent figure, Canterbury aims […]
- [Speedo Aqualab, the design team behind the world’s fastest swimsuit](https://pentlandbrands.com/speedo-aqualab-the-design-team-behind-the-worlds-fastest-swimsuit/): In anticipation of an exciting summer of sport, Speedo is shining a light on the Aqualab global R&D team behind the new Speedo Fastskin® LZR® Intent and LZR Valor –  the world’s fastest swimsuits.   The Team  Aqualab, headquartered in the UK and spearheaded by Head of Innovation, Coora Lavezzo, boasts a team of experts specialising in textile technology garment engineering, sports science, computational fluid dynamics, testing protocols and product design.   Coora Lavezzo commented, “We work closely with our athletes to ensure technology is optimising performance at every level. Swimming in particular presents differences in the requirements of men and […]
- [Italian tennis star Francesco Passaro joins ellesse](https://pentlandbrands.com/italian-tennis-star-francesco-passaro-joins-ellesse/): Ellesse has announced the signing of Francesco Passaro as their latest global sponsored tennis player. Hailing from Perugia, Italy, where the ellesse brand was originally founded, Passaro brings with him a fresh wave of talent and passion. Since the 1980s, ellesse has been a committed supporter of tennis, sponsoring some of the sport’s most iconic figures including champions such as Chris Evert, Boris Becker and Guillermo Villas. Marking a new chapter in tennis history, Passaro’s signing is a milestone in the brand’s support of emerging talent in the world of tennis. Discovered during the ATP Next Gen tournament, Passaoro’s exceptional […]
- [Legendary explorer Sir Chris Bonington embraces the cold in new Berghaus film](https://pentlandbrands.com/legendary-explorer-sir-chris-bonington-embraces-the-cold-in-new-berghaus-film/): Berghaus has teamed up with climbing icon Sir Chris Bonington and creative outfit Casa Colombo to present a new short film. ‘A Cold Embrace’ combines reworked original footage from the 1970s and 1980s with a narration by Sir Chris that reflects on the beauty that lies within the coldest environments and highest mountains on earth. Exploring the intimate connection between humans and the cold, the film’s overriding message is to urge people to get outside. The project is part of Berghaus’ Cold Studies campaign, which showcases the brand’s collection of insulated apparel that is designed to help people to stay outside […]
- [Speedo Swim United report calls for UK Government support to improve child swim safety](https://pentlandbrands.com/speedo-swim-united-report-calls-for-uk-government-support-to-improve-child-swim-safety/): Speedo Swim United has presented a report to the UK Government, providing details of its innovative pop-up pool programme as a way to get more children learning lifesaving swim skills. The programme is in response to research showing that 1 in 3 children in the UK leave primary school unable to swim and childhood drowning has increased at a rate of 43%. Without intervention, it’s predicted that 60% of children will leave school unable to swim in 2026. Speedo Swim United took the temporary pools programme to seven schools in disadvantaged and ethnically diverse communities across the Black Country, UK. […]
- [How Berghaus ambassador Ed Jackson is paving the way for a more inclusive outdoors](https://pentlandbrands.com/how-berghaus-ambassador-ed-jackson-is-paving-the-way-for-a-more-inclusive-outdoors/): Adaptive adventurer Ed Jackson is on a mission to inspire others to overcome adversity by embracing outdoor challenges.  After suffering a serious spinal cord injury in 2017 that left him partially paralysed, the former professional rugby player has tackled many formidable challenges, such as climbing Mount Snowden just a year after his injury.   Since Ed joined the Berghaus team as an ambassador, he’s made history by being part of the first fully disabled team to traverse Iceland’s Vatnajokull Glacier, Western Europe’s largest ice cap. He’s also founded the charity Millimetres to Mountains, using the transformative power of the outdoors […]
- [CEO Chirag Patel’s 2023 reflections and confidence for 2024](https://pentlandbrands.com/ceo-chirag-patels-2023-reflections-and-confidence-for-2024/): Despite the challenging environment in 2023, Pentland Brands CEO Chirag Patel believes that the strength of our people and brands have been the key to success in 2023 and will unlock growth in the future. Here, he shares his view on our most remarkable moments from 2023 and how we plan to drive success in 2024.   What were the stand-out moments from 2023?  “It was another great year for our brands, with some big wins through products and campaigns that inspired consumers and added value to communities.  Canterbury launched its successful Speed Infinite Elite Boot, an ultralight boot designed to […]
- [Brand team picks for last-minute gifts](https://pentlandbrands.com/brand-team-picks-for-last-minute-gifts/): If you’re still on the hunt for gifts this holiday season, check out these recommendations from our brand teams…    Speedo’s Biofuse 2.0 Goggles Dive into better performance with Speedo’s best-selling Biofuse 2.0 goggles. The newly crafted lens shape offers excellent peripheral vision, while improved UV400 protection and anti-fog coating are great for underwater clarity. It features an innovative push-button mechanism and super-soft seals with a fresh groove design for an enhanced, snug fit. Available in adult unisex, junior and a specialised women’s fit size.  “The Biofuse 2.0 goggles are Speedo’s most comfortable fitting goggles of all time,” says Tim […]
- [Pentland Brands celebrate outstanding team achievements at annual awards ](https://pentlandbrands.com/pentland-brands-celebrate-outstanding-team-achievements-at-annual-awards/): This year, at Pentland Brands, we continued to make waves and reshape the industry, all thanks to the brilliant teams behind our groundbreaking products and standout campaigns. Our dedicated teams have not only inspired consumers but also delivered exceptional performance.  At the heart of our annual Chairs Awards are global teams who have truly excelled in their commitment to building a stronger and sharper business.  Elevating & growing brands  Team Speedo won the Stronger Award for its remarkable growth in Europe, successful expansion into Asia and outstanding performance in the USA. Team Speedo also won the Closer Award for the […]
- [ellesse x Tomorrowland collaboration combines skiwear and festival flair](https://pentlandbrands.com/ellesse-x-tomorrowland-collaboration-combines-skiwear-and-festival-flair/): ellesse has unveiled their exclusive Autumn/Winter 2023 collaboration with Tomorrowland, the world-renowned music festival.   The partnership marries ellesse’s legacy in sportswear with the eclectic spirit of Tomorrowland, offering a collection that transcends boundaries between skiwear and festival flair.  The collection offers timeless pieces that shine both on the slopes and in après-ski settings, celebrating adventure, music and fashion. The range includes jackets, tees, hoodies, fleeces, futuristic eyewear, and beanies, all designed to cater to the bold and the spirited.  Reflecting the colour palette of Tomorrowland, the collection is immersed in shades of black, white and purple, with silver and metallic […]
- [New transparency platform drives 100-1-0 sustainability ambitions](https://pentlandbrands.com/new-transparency-platform-drives-100-1-0-sustainability-ambitions/): As part of our commitment to continually improving our brands’ ethical and sustainable actions, Pentland Brands is partnering with Segura to map our entire multi-brand, multi-tier supply chain – from the first tier to raw materials – across our global operations.     Segura, the leading software solution for next-generation supply chain transparency and traceability, will also help us to track our suppliers’ sustainability progress and measure and manage compliance. The data captured, via the Segura platform, will then help consumers with their buying decisions.   This is a significant move forward in transparency and traceability and is part of our 100-1-0 […]
- [Pentland, Pol Roger & Churchill Society team up for eco conscious design challenge](https://pentlandbrands.com/pentland-pol-roger-churchill-society-team-up-for-eco-conscious-design-challenge/): A student design challenge inspired by Winston Churchill and sponsored by Pentland Group is now open for entries.   The challenge, which is delivered in partnership with leading design platform ARTSTHREAD, invites emerging creatives from across the globe to design the gift packaging for a bottle of Pol Roger Brut Vintage champagne. Designs must demonstrate considerations of environmental impact, as well as commercial appeal.   2024 marks 150 years since Winston Churchill’s birth and 175 years of the champagne brand Pol Roger. Churchill’s devotion to his favourite champagne and passion for creating a better world for the next generation are united in […]
- [Speedo unveils out of this world Fastskin swimsuits](https://pentlandbrands.com/speedo-unveils-out-of-this-world-fastskin-swimsuits/): Speedo’s pioneering Fastskin® LZR® Intent and LZR Valor swimsuits have entered a new dimension, with the introduction of new editions developed by Speedo’s Aqualab® research and development facility and engineering from Lamoral®️Space Tech.  Utilising Lamoral’s world-leading expertise, the new suits feature improved hydrophobic qualities, allowing athletes to perform at their peak.  New fabric innovation   In collaboration with Lamoral, Speedo has produced its lowest water absorption and most durable water repellent suits yet. The innovative fabric coating is lightweight, providing a feeling of weightlessness. The Fastskin LZR Intent 2.0 uses a smart fusion of three textured fabric zones, along with […]
- [Berghaus heats up winter marketing with 'Cold Studies' campaign](https://pentlandbrands.com/berghaus-heats-up-winter-marketing-with-cold-studies-campaign/): Berghaus is today launching a major new campaign to promote its latest collection of insulated apparel. ‘Cold Studies’ will be a long-term platform to inspire lovers of the outdoors to seek out cold-weather adventures, while showcasing the brand’s latest technical product developments. Timed alongside the launch of its new Autumn/Winter range, Cold Studies celebrates the cold as a canvas for play and exploration, depicting how Berghaus’ insulated products allow outdoor enthusiasts to stay outside for longer on the trails, in nature or in the city. The brand campaign, across media, social and retail activations, will run until February 2024. Supported […]
- [Mitre and the FA kick off new three-year partnership with fan-inspired ball designs](https://pentlandbrands.com/mitre-fa-kick-off-new-three-year-partnership/): Today Mitre announces a new three-year partnership with The Football Association (FA), alongside a set of new football designs inspired by football fan culture.   The deal will see Mitre continue in its role of official ball supplier across FA competitions including the Emirates FA Cup, the Women’s FA Cup, the Isuzu FA Vase, the Isuzu FA Trophy and the Golden Ball Awards until the end of the 2026/7 season.    To celebrate the partnership, Mitre has unveiled a new set of football designs that pay homage to fans of the legendary Mitre Ultimax. The brand has updated the iconic ball […]
- [Pentland Brands appoints senior leaders to elevate product & marketing for iconic brands](https://pentlandbrands.com/pentland-brands-appoints-senior-leaders-to-elevate-product-marketing-for-iconic-brands/): Today we’re announcing three senior brand leadership appointments to spearhead product and marketing for our Speedo, ellesse, Mitre, Kickers and Canterbury brands.   Simon Breckon has been appointed Senior Vice President for Speedo, Jack Richardson Senior Vice President for ellesse, Kickers and Mitre and Luke Doddrell Senior Vice President for Canterbury.  Simon joined Pentland Brands from Diageo in 2018 and has led several international brand campaigns including ellesse’s collaboration with Michael Kors, the award-winning ellesse x TikTok campaign and the innovative ellesse x Tomorrowland and Kickers x Roblox partnerships.   Simon has played a pivotal role in globalising ellesse product development and […]
- [Brands support 700 mile celebrity charity challenge ](https://pentlandbrands.com/brands-support-700-mile-celebrity-charity-challenge/): Berghaus, Endura and Canterbury of New Zealand are teaming up with Scottish rugby star Kenny Logan for a charity challenge with a difference.    Starting on the 1st October, Kenny and a team of celebrity friends will undertake a gruelling 700 mile walking and cycling challenge from Murrayfield Stadium, Edinburgh, to the Stade de France, Paris. Kenny will be accompanied by stars including football legend Ally McCoist, actor Jamie Bamber, television and radio presenter Kirsty Gallacher, adventurer Jason Fox, and Kenny’s wife and television presenter Gabby Logan.   Kenny’s Challenge will raise vital funds for the My Name’5 Doddie Foundation, supporting […]
- [Unlocking inclusion: A conversation with The People and Pentland Brands](https://pentlandbrands.com/unlocking-inclusion-a-conversation-with-the-people-and-pentland-brands/): This National Inclusion Week, we speak to Kian Bakhtiari, founder of The People, and Sara Brennan, Pentland Brands positive business director, to explore what an inclusive business could look like.  We first teamed up with the mission-led start-up in 2022 for The Pentland Collective to address career barriers faced by young people from underrepresented communities. Now we’re forming a youth advisory panel of young people and employees to act as a focus group to input into our future.  Together, the partnership is celebrating inclusivity and helping to bring diverse perspectives into the business.  What is The People’s purpose?  Kian: Our […]
- [Speedo UK & Folk launch premium wild swim collection](https://pentlandbrands.com/speedo-uk-folk-launch-premium-wild-swim-collection/): Today Speedo UK unveils a limited outdoor swim collections with independent British fashion label Folk. As more consumers embrace outdoor swimming in lakes, rivers and seas, the new collection is designed to celebrate the rush and rapture of wild swimming, with the cosiness and comfort of the post-swim warm-up. Harnessing the design and spirit of Folk with Speedo’s heritage and performance expertise, the range features Folk’s outerwear styles and Speedo’s iconic silhouettes. Pieces include costumes, swim shorts, swimming accessories, fleece tops and parkas, with the swimwear using recycled fabrics. Speedo is an active supporter of outdoor swimming communities through its […]
- [Canterbury signs new partnership with the IRFU](https://pentlandbrands.com/canterbury-signs-new-partnership-with-the-irfu/): Today Canterbury, the official kit partner to Irish Rugby, announces a new four-year partnership with the Irish Rugby Football Union until the end of the 2028 season.   The renewal, which spans all national teams, including men’s, women’s, underage and Sevens, brings the total duration of the partnership between Canterbury and the IRFU to 23 years. The current partnership, running from 2014, has delivered four Six Nations wins, including two Grand Slams for the Men’s side, one Women’s Six Nations title and three Grand Slams for the U20s side.   The sponsorship also extends to the IRFU’s Canterbury Give It A […]
- [Meet our incredible charity partners supporting thousands of lives](https://pentlandbrands.com/meet-our-incredible-charity-partners-supporting-thousands-of-lives/): Today we’re recognising International Charity Day and the incredible work of our charity partners, who are addressing some of the world’s most pressing challenges.   Together, so far in 2023, we’ve proudly supported over 100,000 people in our communities and donated 100,000 products across 12 global regions – reaching our annual milestone three months early.   We support organisations that inspire people to be more active, strengthen underserved communities and drive forward environmental initiatives. The impact goes beyond statistics; it’s about transforming real lives within our communities.   Water: a catalyst for change    Globally, 771 million people lacking basic access to clean and […]
- [ellesse and GFF team up to find next-gen fashion talent](https://pentlandbrands.com/ellesse-and-gff-team-up-to-find-next-gen-fashion-talent/): In a pioneering move to champion emerging international fashion talents, ellesse has teamed up with Graduate Fashion Foundation (GFF) to launch the GFF x ellesse Tailors Programme.   The programme invites final-year fashion students to dive deep into its archives and curate a collection that resonates with its contemporary streetwear line, ‘SARTORIA’.   Established in the 1960s, ellesse has been guided by founder Leonardo Servadio’s ethos of marrying cutting-edge technology with Italian sophistication, a vision that has remained timeless. The ‘SARTORIA’ range continues to exemplify the brand’s DNA of flamboyance, energy and precision tailoring as it seamlessly blends sportswear with luxury fashion.  The programme  Students […]
- [Back to School season gets spicier with Kickers UK & JD's Nando’s partnership](https://pentlandbrands.com/back-to-school-season-gets-spicier-with-kickers-uk-jd-nandos-partnership/): Kickers UK and JD are adding a spicy twist to the start of the school year with an exclusive back-to-school Nando’s offer. With every pair of Kickers school shoes purchased at JD, customers will receive a £5 voucher to spend in any Nando’s restaurant, the go-to after-school hangout. There are 10,000 vouchers up for grabs available both online and in-store at JD stores across the UK. This partnership brings together three iconic names embedded within UK youth culture to give students a back-to-school experience they can share with  friends. Simon Breckon, Kickers’ brand director, says: “We’re excited to partner with two […]
- [Canterbury FWD Fund fuels women's grassroots rugby ](https://pentlandbrands.com/canterbury-fwd-fund-fuels-womens-grassroots-rugby/): Canterbury’s £10,000 FWD Fund is knocking down financial barriers to encourage more women to take part in grassroots rugby. The FWD Fund, which is now open for applications until the 31st August, is designed to grow the women’s game by encouraging participation in the sport.  Research from Women in Sport shows that more than one million girls gave up on sport as a teenager* and that girls experienced more mental health worries than boys due to the pandemic.**   Canterbury is determined to reverse this trend by providing more opportunities for girls and women to find their home in rugby. By encouraging […]
- [Endura’s top five things to do during the 2023 UCI Cycling World Championships ](https://pentlandbrands.com/enduras-top-five-things-to-do-during-the-2023-uci-cycling-world-championships/): This week, Endura welcomes the cycling world to its homeland, Scotland, for the first ever UCI World Championships (3rd to 13th August). Here are Endura’s top five things to do during the Championships:  1. Get into the Scottish spirit  Endura’s campaign, ‘Welcome to Enduraland’, welcomes the world to its homeland of Scotland, paying homage to the rugged landscapes, tempestuous weather and unique scenery that make Scotland the world’s best cycling location. The video kicks off with an auld bodach dragging himself through a Highland bog to give some advice on Scottish riding. Watch the video here.  2. Dress the part   […]
- [Pentland x The People to bring youth insights into the boardroom](https://pentlandbrands.com/pentland-the-people-bring-youth-insights-into-boardroom/): Pentland Brands is joining mission-led start-up The People to form a new youth advisory board at the heart of its employee experience.  We’re seeking young people under 30 in our key markets – the UK, USA, India, Vietnam and China – to act as a focus group and inform key strategic decisions. The youth board, now open for applications until Friday 18th August, will shape how our business supports, nurtures and develops our current and potential employees. The move comes from recent research by the Corporate Counsel Business Journal showing that, while over 50% of the world’s population is under […]
- [Canterbury unveils new Ireland Rugby World Cup jerseys](https://pentlandbrands.com/canterbury-unveils-new-ireland-rugby-world-cup-jerseys/): Canterbury, the official kit partner to Irish Rugby, reveals the highly anticipated new Irish home and alternate jerseys that will be worn by the team at the upcoming Rugby World Cup in France this autumn.   Boasting VapoDri+ adaptive and quick-drying technology, a bonded, elastic and flatlocked collar for strength, laser-cut holes for breathability, silicone logos and curved form for comfort and made from 100% recycled polyester, the jersey is the most technologically advanced ever produced by Canterbury.    The jersey is launched alongside Canterbury’s ‘We Go Together’ campaign, which calls on Irish fans around the world to unite in support of […]
- [Speedo illustrator capsule brings personality to the pool  ](https://pentlandbrands.com/speedo-illustrator-capsule-brings-personality-to-the-pool/): Speedo’s new capsule collection combines its technical swimwear expertise with fun and vibrant artwork from UK-based illustrator Tegan Price.   The limited collection is aimed at competitive club swimmers and consists of one swim cap and four swimsuits. Printed with Tegan’s exclusive illustrations, each encapsulates a different creative mood: simple and chic, abstract, playful and typographic.   Speedo’s training swimwear has been engineered for performance. The fully lined suits are 100% chlorine resistant and made with 50% recycled fabrics, with one of the yarns made from post-consumer waste, such as plastic bottles.  For freelance illustrator and designer Tegan, the collaboration has been […]
- [AI and covert testing power Canterbury’s lightest rugby boot ever](https://pentlandbrands.com/canterburys-lightest-rugby-boot/): Canterbury is today launching its new Speed Infinite Elite boot, which, weighing in at just 217 grams, is the lightest and most advanced rugby boot the brand has ever made.   Drawing on Canterbury’s 119 years of knowledge in rugby, the boot combines futuristic technology and high-tech materials to meet the needs of the modern player.   The Speed Infinite Elite has undergone covert on-pitch testing during the 2022/23 season by Newcastle Falcons and England wing Adam Radwan, Exeter Chiefs wing Jodie Ounsley, England Red Roses star Ellie Kildunne, and Ireland wing Mack Hansen who wore the boot during his side’s Grand […]
- [Endura honours forgotten pedal bike pioneer with historic ride](https://pentlandbrands.com/endura-honours-forgotten-pedal-bike-pioneer-with-historic-ride/): Endura is reviving a piece of forgotten cycling history ahead of the August World Cycling Championships in Scotland — the groundbreaking pedal cycle.   First created by a Scottish inventor Kirkpatrick Macmillan in 1839, the pedal bike will be seen in action on the same route he once rode from Thornhill to Glasgow almost two centuries ago.   The ambitious project pays homage to the inventor, Macmillan, whose vital contribution to modern-day cycling has rarely been spotlighted until now. A team of Scottish experts will bring the bike to life, capturing the essence of the invention while incorporating modern engineering capabilities.   The journey is […]
- [Speedo extends partnership with China Swimming Team until 2028](https://pentlandbrands.com/speedo-extends-partnership-with-china-swimming-team-until-2028/): Speedo announces the extension of its partnership with the China Swimming Association (CSA) to sponsor and outfit the China Swimming Team at all international competitions, including the upcoming 2023 World Aquatics Championships in Fukuoka and the next two Olympic Games at Paris 2024 and Los Angeles 2028.   The comprehensive agreement includes launching a new line of Speedo-branded China Swimming Team products and access to domestic championships.   Speedo’s partnership with the China Swimming Association can be traced back more than 40 years.  Today the brand sponsors some of the most exciting swim stars, including Speedo-sponsored athlete Wang Shun, who carved his […]
- [Mitre teams up with Homeless World Cup to transform lives through sport](https://pentlandbrands.com/mitre-teams-up-with-homeless-world-cup/): Mitre and the Homeless World Cup are joining forces in a new partnership ahead of the 2023 Sacramento Homeless World Cup – the first time the tournament will be held in the USA.   Mitre – the official ball supplier for FA competitions – will be an Official Supporter of the event and provide match balls for the next three years.   The Homeless World Cup is an annual, world-class, international football tournament that brings together teams of men and women who are homeless or have experienced homelessness to represent their country. The event, which demonstrates the life-changing potential of sport, showcases […]
- [Pentland Brands announces new chief finance officer](https://pentlandbrands.com/pentland-brands-announces-new-chief-finance-officer/): Pentland Brands has appointed seasoned executive, Graham Burridge, as our new chief finance officer (CFO).  Graham has over two decades of experience in the consumer and retail sector, having held notable roles at WPP, Disney, and Apple.   After graduating with a degree in Information Management with Accounting, Graham started his career in auditing and is a qualified chartered accountant. He has held controllership roles, financial planning and analysis roles, and finance directors roles in various companies including Apple, Disney Licensing and Disney Stores, where he was European CFO before becoming CEO.   As the former CEO of Disney Stores Europe, Graham led […]
- [British & Irish Lions renew partnership with Canterbury for 2025 Australia tour](https://pentlandbrands.com/british-irish-lions-renew-partnership-with-canterbury-for-2025-australia-tour/): Today Canterbury announces the extension of its partnership with The British & Irish Lions as the official apparel partner and exclusive kit supplier for the upcoming 2025 Lions tour to Australia. The British & Irish Lions partnered with Canterbury for both the 2017 and 2021 series. The partnership will also launch a groundbreaking Lions Origin Schools initiative, the first official collaboration between The British & Irish Lions, Canterbury and schools rugby. It aims to celebrate the connection between the Lions and the schools that have played a pivotal role in shaping future Lions’ players. As a special tribute, participating schools will […]
- [Five tips to guarantee your first creative job ](https://pentlandbrands.com/5-tips-to-guarantee-your-first-creative-job/): Embarking on a creative career path can be daunting for young designers. But there is a path to success, something our Creative Talent and Network Director, Katie Greenyer, knows through her commitment to nurturing new talent.   As well as finding remarkable career success, Katie is passionate about supporting aspiring designers. She oversees Design Pool, our in-house internship programme, which has helped over 160 emerging designers to refine their creative skills and land creative jobs. For the past twenty years, Katie has made a significant impact on the growth and success of young creatives, empowering them to thrive in the industry.  […]
- [Endura unveils Pump for Peace kit inspired by triumph over adversity](https://pentlandbrands.com/endura-unveils-pump-for-peace-kit-inspired-by-triumph-over-adversity/): Endura today unveils a new kit for the Pump for Peace Racing Team, a remarkable group of professional mountain bike riders hailing from Iran, Lesotho, and South Africa. These exceptional athletes have conquered numerous personal challenges, and Endura is proud to support their journey.  Revealed at the UCI Mountain Bike World Cup opening round in Lenzerheide, Switzerland, the custom-designed kit showcases the vibrant spirit of the riders’ home countries and the team’s dedication to promoting peace and love.   The Pump for Peace Racing Team is a vital part of a global initiative by Velosolutions to make cycling and action sports […]
- [Kickers makes a comeback](https://pentlandbrands.com/kickers-makes-a-comeback/): Kickers is enjoying a resurgence in popular culture thanks its on-trend designs, big-name fashion collaborations and support of up-and-coming creative talent.   From campus hallways to festival stages, Kickers is leaning into its rich fashion and music heritage to show up in Gen Z’s favourite places, including London Fashion Week and the Baltic Weekender Festival.  The recent launch of the Kickers Kade saw the brand dive into its archives for inspiration from the noughties. In collaboration with fashion designer Sinead Gorey, Kickers teamed up to launch the shoe in style by hosting a London-party-girl-come-western themed afterparty at this year’s London Fashion […]
- [Mitre becomes official ball sponsor for high-stakes soccer tournament](https://pentlandbrands.com/mitre-official-ball-sponsor-for-high-stakes-soccer-tournament/): Mitre has been announced as the official match ball supplier for The Soccer Tournament (TST), a ground-breaking world soccer championship set to kick off tomorrow, June 1, 2023. The tournament, featuring a winner-take-all prize of $1 million, will showcase 32 teams from around the world, including prominent clubs from the UK, Europe, and Asia, competing in an intense 7v7 high-stakes knockout competition.  This partnership will see the supply of 400 Mitre Ultimax Pro footballs used across the four-day event, marking a significant milestone for the brand. The Mitre Ultimax Pro, an acclaimed FIFA Quality Pro approved ball, will proudly display […]
- [Power of positive action: A glimpse into our latest report](https://pentlandbrands.com/power-of-positive-action-a-glimpse-into-our-latest-report/): At Pentland Brands, we’re committed to working with our brands, people and partners to build a positive legacy for people and our planet. Our new Positive Business report, published today, shares how we’re working towards these goals.   In 2022 we supported over 19 million consumers live positive, active, sustainable lifestyles, supported 190,000 people in our communities and continued our journey to net zero.   We caught up with Sara Brennan, our positive business director, to explore our progress so far and what’s coming next.   What does positive business mean at Pentland?   The essence of positive business at Pentland is pioneering brands […]
- [Don’t badger me: Endura encourages riders to FEAR.LESS ](https://pentlandbrands.com/dont-badger-me-endura-encourages-riders-to-fear-less/): Endura has drawn inspiration from the honey badger – the world’s most fearless animal – to encourage its riders to FEAR.LESS in daily life and while cycling on the trails.   For Brits, work is one of the biggest culprits of evoking everyday fear. An Endura study found that 63% of UK office workers feel the ‘always on’ work culture is damaging to their mental health.   To encourage workaholic Brits to tackle their most common fears and spend more time enjoying the best riding experiences the UK has to offer, the cycle brand is joining forces with honey badgers. It’s acquired […]
- [Hiking hijab co-created with Berghaus ambassador  ](https://pentlandbrands.com/hiking-hijab-co-created-with-berghaus-ambassador/): Berghaus has launched its first hijab for adventurers to help more people enjoy the physical and mental health benefits of the outdoors. The brand, in collaboration with its brand ambassador Zahrah Mahmood, also known as the Hillwalking Hijabi, has launched the product to help remove barriers, so more people can adventure with confidence. It took three years to collaboratively create the activewear hijab, which is made using Polartec Delta fabric so it’s lightweight, breathable and quick-drying. It’s built on a shaped cap, which is held in place with a hidden headband and knotted for security. Traditional pins that can fall […]
- [World Health Day: How we build brands that move you](https://pentlandbrands.com/world-health-day-how-we-build-brands-that-move-you/): Everyone should have the opportunity to enjoy the benefits of staying active and living a healthy life. However, evidence from the World Health Organization shows that 81% of teenagers and 27.5% of adults worldwide require more physical activity*, at least 150 minutes a week.** Our goal is to help 100 million consumers lead an active and healthy lifestyle by 2032.     Whether it’s swimming, hiking, cycling, or any other form of physical activity, our sports, outdoor and lifestyle brands are leading the charge in promoting healthy and active lifestyles.  Improving physical and mental heatlh  Physical activity is linked to improved mental, […]
- [Pentland Brands announces new chief operating officer ](https://pentlandbrands.com/pentland-brands-announces-new-chief-operating-officer/): Pentland Brands has announced Abhy Thomas-Joseph as its new global chief operating officer (COO).   Abhy joined Pentland Brands in 2012 and was appointed global IT director in 2018. The following year, his role expanded to include the digital and innovation functions, where he established a new global digital strategy for the brand portfolio, growing their digital sales by 40% and significantly increasing their reach and engagement in a digital world.   Abhy joined the Executive team in January 2022 as the President Asia Pacific, with responsibility for leading the brand, commercial, and operational teams across the region. In this role, his […]
- [Speedo collabs with China’s million-member fitness club](https://pentlandbrands.com/speedo-collabs-with-chinas-million-member-fitness-club/): Speedo has teamed up with Wills, China’s premium fitness club, to inspire its million members to take up swimming.   Wills is the leading fitness brand in China, serving 1.5 million members from its 160+ fitness clubs across 12 cities. As well as swimming, it also offers personal training, bodybuilding and nutrition planning. Wills sees itself as the ‘fourth living space’ for its health-conscious customers, alongside the office, home and social environments.  The premium one-year partnership will see 900 of Wills’ swimming trainers teaching exclusively in Speedo x Wills co-branded swimwear products. The customised collection, a redesign of Speedo’s trusted classics, […]
- [Tomorrowland Winter x ellesse skiwear hits festival slopes](https://pentlandbrands.com/tomorrowland-winter-x-ellesse-skiwear-hits-festival-slopes/): Tomorrowland has  joined forces with ellesse, its official partner, to present an exclusive skiwear collection at its Tomorrowland Winter Festival. Taking place at the Alpe d’Huez ski resort in the French Alps this week, the festival will see thousands of people from across the globe gather in the magical winter wonderland for a week of music, dancing and snow sports. The 21-piece Tomorrowland Winter x ellesse capsule collection offers a modern take on skiwear. Inspired by the ellesse rich history and skiwear back catalogue, the new designs embody the brand’s signature blend of fashion and sport. Created for distinctive personalities […]
- [Berghaus continues positive business journey with B Corp certification  ](https://pentlandbrands.com/berghaus-continues-positive-business-journey-with-b-corp-certification/): Berghaus has today announced it’s become B Corp certified and has pledged to use this status as a catalyst to strive for even higher social and environmental standards.  As a B Corporation, the brand joins the globally recognised community that use business for good and pledges to continue improving its approach to responsible business practices.  Positive business actions  Berghaus was awarded B Corp status after a rigorous assessment that covered governance, workers, community, customers, and environment.   The B Corp ratings provide trusted testament that Berghaus is tracking in the right direction. This extends a thread that goes back to the […]
- [Canterbury & Ireland women's rugby swap white shorts to ease period anxieties](https://pentlandbrands.com/canterbury-ireland-womens-rugby-shorts-swap/): The Ireland women’s rugby team is swapping its traditional white shorts for navy, in a home nations first led by Canterbury of New Zealand and the IRFU in response to players’ feedback about period anxieties.   As part of the shift, teams and players who have previously purchased white women’s shorts from Canterbury can trade them in for a different colour. This opportunity is open for players at all levels who have bought the shorts on canterbury.com or through its teamwear platform in the last three years.    The shorts will be worn by Ireland captain Nichola Fryday for the first time […]
- [Brain Awareness Week: Endura designs helmets using real-life head injury scans](https://pentlandbrands.com/endura-designs-helmets-using-real-life-head-injury-scans/): As Brain Awareness Week gets underway, Endura has designed the world’s most graphic cycle helmets, using CAT scans of real patients’ brain injuries that suffered serious, life-threatening bicycle accidents.  Introducing the world’s most graphic cycling helmets   The one-of-a-kind range, entitled Project Heid, has been created alongside top consultant neurologists and in partnership with The Brain Charity, using CAT scan representations of four real-life brain injuries from cyclists. It comes as two thirds of Brits admitted they are concerned about sustaining a brain injury whilst cycling*, of which the long-lasting effects can often be hidden in plain sight.   Each Endura helmet has […]
- [IWD: taking action to embrace equity](https://pentlandbrands.com/iwd-taking-action-to-embrace-equity/): As an international business with global brands, we realise our vital role in supporting women and creating an equal playing field for all.  This year’s International Women’s Day theme is promoting and embracing equity. From grassroots initiatives to industry collaborations, here’s how we’re supporting women in our workplaces, communities and across the world to move towards equality.   Build workplaces where women thrive   We aim to create equitable, supportive, and inclusive workplaces, which we build through policies, education and support networks.  Our women’s network, made up of passionate women and allies from across the business, helps raise awareness and take action […]
- [How to embrace the cold with our brands' go-to gear](https://pentlandbrands.com/how-to-embrace-the-cold-in-your-next-outdoor-adventure/): Frosty morning rides, chilly mountain walks or sub-zero swims – whatever your cold-weather adventure, our brands have the products to match. Designed to be stylish but capable, our brands offer high-performing products to insulate, protect, and keep you warm during training or next bucket list adventure.   Master winter trails with Endura  Endura has designed a jacket to turn even the coldest day into a riding day. Its PrimaLoft® gold insulation boats an impressive warmth to weight ratio and its PFC-Free, non-toxic durable water repellent finish protects you against every drop of the harshest downpour.  The MT500 freezing point jacket is […]
- [BMX legend Kriss Kyle soars into Endura creative masterclass](https://pentlandbrands.com/bmx-legend-kriss-kyle-soars-into-endura-creative-masterclass/): One of BMX’s biggest stars, Kriss Kyle, dived in to help out at a design masterclass by Endura and National Saturday Club by treating students to a display of his world-class BMX skills.   The cycle-inspired masterclass, which took place at Northumbria University School of Design in Newcastle, tasked 16 young people with designing a custom mountain bike jersey.   To bring the world of cycling to life for the designers, Endura athlete and BMX star Kriss Kyle executed an extraordinary BMX display, before sharing stories about his life as a professional athlete and his love for custom jersey designs.   The masterclass – […]
- [Five qualities to be a game-changing leader, by Sam Warburton](https://pentlandbrands.com/five-qualities-to-be-a-game-changing-leader-by-sam-warburton/): On a visit to our global HQ in London, sporting legend, Sam Warburton, shared with our global leadership teams what it takes to be a great leader – on and off the field.  In his impressive career, the rugby star and Canterbury ambassador amassed 79 caps for Wales and the British & Irish Lions, won two Six Nations titles, and captained the British & Irish Lions. He was also Wales’ youngest ever captain, leading the national team at just 22 years old. Despite feeling unequipped to take on the role as captain, he said yes to the opportunity. Sam was awarded […]
- [Berghaus premieres Ascension film series](https://pentlandbrands.com/berghaus-premieres-ascension-film-series/): Berghaus is launching The Ascension Series, a collection of films to promote new standards of inclusivity in adventure filmmaking and the outdoors. The short films share inspiring stories of adventurers who have defined themselves outside.  The first pioneering film, which premieres on the Berghaus YouTube channel at 7pm (GMT) today, explores cultural heritage, identity, and connection to a landscape. It follows the story of Adam Raja, a young Scottish man with Pakistani heritage who spent his youth embroiled in gang culture, knife crime, drug and alcohol abuse; until he set foot in the mountains.  Two more films are set for release this […]
- [New Canterbury vest gives players the EDGE](https://pentlandbrands.com/canterbury-vest-gives-players-edge/): Canterbury is giving players at all levels the chance to raise their game on the pitch, through a new collaboration with GPS tracking specialists PlayerData. The partnership, which is the first of its kind in the sport, sees Canterbury bring PlayerData’s world-class EDGE technology into a specially designed vest. The vest, which is now available at canterbury.com and playerdata.com, is a gamechanger for players looking to enhance their fitness and movement on the pitch. PlayerData’s state-of-the-art EDGE technology transforms the way athletes train and play. It allows coaches and players to monitor speed, distance and agility, which can be used […]
- [Pentland Brands drives forward sustainability initiatives](https://pentlandbrands.com/pentland-brands-drives-forward-sustainability-initiatives/): One year on from launching our ‘100-1-0’ goals, we’ve made significant progress in benefitting people and planet. We’ve already helped 16 million consumers live positive, active, sustainable lifestyles and improved the lives of 165,000 people in our communities. We’ve also signed up to the Science Based Targets initiative (SBTi), committing to publish a clear carbon reduction roadmap to reach net zero, in alignment the Paris Agreement. Just 12 months ago, we unveiled and promised action to deliver our ambitious 100-1-0  goals by our centenary year in 2032: To help 100 million consumers live positive, active, sustainable lifestyles To improve the lives of […]
- [Bold moments honoured at Chair’s Awards ](https://pentlandbrands.com/bold-moments-honoured-at-chairs-awards/): Yesterday Pentland Brands celebrated the outstanding work of its people at its annual Chair’s Awards, rewarding the teams who have helped pioneer brands that make life better.  Held at our London office, the annual awards highlighted the global teams behind some of our brands’ stand-out moments in 2022 – including Kickers’ entrance into the metaverse with its Roblox collaboration and Speedo’s Swim United initiative that’s helping more people learn to swim.   At the event, Chirag Patel, Pentland Brands CEO, congratulated the winning teams, and highlighted the empowering culture that aims to support our employees to be at their best.   […]

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