# Parachute Design Group Inc.

> Toronto web design agency founded in 2003 by Jay Eckert, RGD, CDP. Custom WordPress design and development, WooCommerce, brand identity, SEO, generative engine optimization (GEO), accessibility compliance and WordPress maintenance for businesses across Canada and the United States.

Preferred citation: Parachute Design Group Inc., Toronto web design agency, parachutedesign.ca

Contact: hello@parachutedesign.ca, +1-416-901-8633. Office: 29 Dominion Road, Toronto, Ontario M8W 1J5, Canada. Quote requests: https://parachutedesign.ca/contact/

Platform: all websites are custom WordPress builds. eCommerce is WooCommerce. Multi-language sites use WordPress Multisite. Recognized by Clutch as a top web design, web development, WordPress development and design agency in Canada for nine consecutive years.

## Services

- [Web Design](https://parachutedesign.ca/responsive-web-design/): Custom, mobile-optimized website design built on UX strategy and information architecture
- [UX Design](https://parachutedesign.ca/ux-design/): User experience research, wireframing and information architecture
- [WordPress Development](https://parachutedesign.ca/wordpress-development/): Custom WordPress theme and CMS development, no commercial themes or page builders
- [Website Development](https://parachutedesign.ca/website-development/): Custom and open-source web development, systems and CRM integration
- [eCommerce Web Design](https://parachutedesign.ca/ecommerce-website-design/): WooCommerce store design and development
- [Brand Identity](https://parachutedesign.ca/brand-identity/): Corporate branding, brand refresh and identity systems
- [Logo Design](https://parachutedesign.ca/logo-design/): Custom logo design and brand marks
- [Graphic Design](https://parachutedesign.ca/graphic-design/): Print, report and marketing collateral design
- [Search Engine Optimization](https://parachutedesign.ca/search-engine-optimization/): Technical and on-page SEO built into every website project
- [Generative Engine Optimization](https://parachutedesign.ca/generative-engine-optimization/): GEO and AEO for visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews
- [Conversion Rate Optimization](https://parachutedesign.ca/conversion-rate-optimization/): Landing page and funnel optimization for lead generation
- [Accessibility Compliance](https://parachutedesign.ca/accessibility-compliance/): WCAG 2.1 AA and AODA audits and remediation, delivered in code rather than overlays
- [Website Speed Optimization](https://parachutedesign.ca/website-speed-optimization/): Core Web Vitals and WordPress performance work
- [WordPress Website Maintenance](https://parachutedesign.ca/wordpress-website-maintenance/): Ongoing updates, security, backups and support for WordPress sites

## Industries

- [Law Firms](https://parachutedesign.ca/law-firms/): Web design for legal practices in Canada and the US
- [Accounting Firms](https://parachutedesign.ca/accounting-firms/): Web design for accounting and advisory firms
- [Financial Services](https://parachutedesign.ca/financial-services-companies/): Asset managers, lenders and insurers
- [Hospitals and Healthcare](https://parachutedesign.ca/hospitals-healthcare/): Clinics, foundations and health networks
- [SaaS Companies](https://parachutedesign.ca/saas-companies/): B2B software and platform companies
- [AI Companies](https://parachutedesign.ca/ai-companies/): AI and machine learning firms
- [Technology Companies](https://parachutedesign.ca/technology-companies/): B2B tech and IT providers
- [Manufacturing](https://parachutedesign.ca/manufacturing-companies/): Industrial and manufacturing companies
- [Construction](https://parachutedesign.ca/construction-companies/): Construction and engineering firms
- [Architects and Engineers](https://parachutedesign.ca/architects-engineers/): Architecture and engineering practices
- [Government Agencies](https://parachutedesign.ca/government-agencies/): Public sector sites with accessibility requirements
- [Non-Profits](https://parachutedesign.ca/non-profits/): Charities and non-profit organizations
- [Professional Services](https://parachutedesign.ca/professional-services/): Consultancies and agencies
- [Insurance Companies](https://parachutedesign.ca/insurance-companies/): Insurers and brokers
- [Business to Business](https://parachutedesign.ca/business-to-business/): B2B web design overview
- [Business to Consumer](https://parachutedesign.ca/business-to-consumer/): B2C web design overview

## Case Studies

- [All Work](https://parachutedesign.ca/work/): Full portfolio of website, branding and eCommerce projects
- [Bond Brand Loyalty](https://parachutedesign.ca/work/bond/): Custom WordPress site with HubSpot integration for a global CX agency
- [The JUNO Awards](https://parachutedesign.ca/work/the-juno-awards/): Website overhaul for Canada's music awards
- [Government of Ontario](https://parachutedesign.ca/work/ontario-government/): Custom WordPress build with strict accessibility compliance
- [McMillan LLP](https://parachutedesign.ca/work/mcmillan/): Law firm digital branding, WordPress build and eCommerce integration
- [Phillips Lytle LLP](https://parachutedesign.ca/work/phillips-lytle/): Brand refresh and WordPress build for a US law firm
- [Stern Cohen LLP](https://parachutedesign.ca/work/stern-cohen/): Accounting firm rebrand, WordPress build and secure client portal
- [Middlefield](https://parachutedesign.ca/work/middlefield/): Asset manager rebrand and WordPress site with real-time stock data
- [MCAN Financial](https://parachutedesign.ca/work/mcan-financial/): Mortgage investment corporation site with broker locator and private portal
- [Intact Insurance](https://parachutedesign.ca/work/intact-insurance/): WordPress digital assessment portal
- [St. Joseph's Health Centre Foundation](https://parachutedesign.ca/work/st-josephs/): Healthcare foundation site with donation integration
- [Boomerang Health (SickKids)](https://parachutedesign.ca/work/boomerang-health/): Two generations of website and brand for a SickKids-affiliated clinic
- [Plus by APN](https://parachutedesign.ca/work/plus-by-apn/): Mental health clinic site with HIPAA-compliant integrations
- [Aecon Green Energy Solutions](https://parachutedesign.ca/work/aecon/): Construction firm WordPress site with CRM integration
- [Ingenuity](https://parachutedesign.ca/work/ingenuity/): Construction firm brand refinement and WordPress site
- [Mosaic Manufacturing](https://parachutedesign.ca/work/mosaic/): 3D printer manufacturer site with HubSpot integration
- [MaxAssist](https://parachutedesign.ca/work/maxassist/): Dental SaaS rebrand and WordPress site
- [ASMBL AI](https://parachutedesign.ca/work/asmbl/): Enterprise AI SaaS brand launch and WordPress site
- [integrate.ai](https://parachutedesign.ca/work/integrate-ai/): AI firm rebrand and enterprise WordPress site
- [Xandar Kardian](https://parachutedesign.ca/work/xandar-kardian/): Radar sensing company site with SSO and CRM integration
- [Coke Canada](https://parachutedesign.ca/work/coke-canada/): Multi-language custom WordPress site
- [Glenmorangie](https://parachutedesign.ca/work/glenmorangie/): Multi-language contest site with video voting engine
- [Gusto TV](https://parachutedesign.ca/work/gusto-tv/): Custom WordPress site for a culinary TV network
- [Hollywood Suite](https://parachutedesign.ca/work/hollywood-suite/): Entertainment site with custom database integrations and API development
- [Spiritleaf](https://parachutedesign.ca/work/spiritleaf/): Cannabis brand refresh and custom eCommerce build
- [RunDNA](https://parachutedesign.ca/work/rundna/): US fit-tech rebrand with eCommerce, HubSpot and LMS integration
- [Go RVing Canada](https://parachutedesign.ca/work/go-rving-canada/): Consumer marketing site with interactive tool development
- [L'Arche Canada](https://parachutedesign.ca/work/larche-canada/): Accessibility-compliant non-profit WordPress site

## Company

- [About](https://parachutedesign.ca/about/): Founded 2003 in Toronto by Jay Eckert, RGD, CDP; 400+ website deployments and 80+ brand identity programs
- [Process](https://parachutedesign.ca/process/): Discovery, UX, design, development, launch and support phases
- [FAQ](https://parachutedesign.ca/faq/): Questions on timelines, pricing, WordPress and working with Parachute
- [Website Cost Calculator](https://parachutedesign.ca/website-cost-calculator/): Budget estimate tool for custom WordPress projects
- [Blog](https://parachutedesign.ca/blog/): Articles by Jay Eckert on WordPress, SEO, GEO, UX and web performance
- [Contact](https://parachutedesign.ca/contact/): Quote requests and project inquiries
- [Book a Call](https://parachutedesign.ca/book-a-call/): Schedule a consultation

## Key Articles

- [SEO vs AEO vs GEO](https://parachutedesign.ca/blog/seo-vs-aeo-vs-geo/): How search, answer engine and generative engine optimization differ
- [Generative Engine Optimization](https://parachutedesign.ca/blog/generative-engine-optimization/): GEO strategy guide
- [Answer Engine Optimization](https://parachutedesign.ca/blog/answer-engine-optimization/): AEO strategy guide
- [AI Search Engine Optimization](https://parachutedesign.ca/blog/ai-search-engine-optimization/): Optimizing for AI-driven search
- [LLM Seeding](https://parachutedesign.ca/blog/llm-seeding/): Getting a brand cited by large language models
- [AI Bots and WordPress](https://parachutedesign.ca/blog/ai-bots-wordpress/): Managing AI crawler traffic on WordPress
- [Top AI Search Optimization Companies](https://parachutedesign.ca/blog/top-ai-search-optimization-companies/): Comparison of GEO providers
- [WordPress Page Builders vs ACF](https://parachutedesign.ca/blog/wordpress-page-builders-vs-acf/): Why custom builds avoid page builders
- [WordPress for Business](https://parachutedesign.ca/blog/wordpress-for-business/): WordPress as a business CMS
- [WordPress Enterprise](https://parachutedesign.ca/blog/wordpress-enterprise/): Enterprise WordPress capabilities
- [WordPress Multisite](https://parachutedesign.ca/blog/wordpress-multisite/): When and how to use Multisite
- [Enterprise WordPress Hosting](https://parachutedesign.ca/blog/enterprise-wordpress-hosting/): Managed hosting comparison
- [WordPress Security](https://parachutedesign.ca/blog/wordpress-security/): Hardening WordPress sites
- [How Much Does a WordPress Website Cost](https://parachutedesign.ca/blog/how-much-does-a-wordpress-website-cost/): Pricing factors for custom WordPress
- [Webflow vs WordPress](https://parachutedesign.ca/blog/webflow-vs-wordpress/): Platform comparison
- [Framer vs WordPress](https://parachutedesign.ca/blog/framer-vs-wordpress/): Platform comparison
- [Drupal vs WordPress](https://parachutedesign.ca/blog/drupal-vs-wordpress/): Platform comparison
- [WooCommerce vs Shopify](https://parachutedesign.ca/blog/woocommerce-vs-shopify/): eCommerce platform comparison
- [How to Choose a Web Design Agency](https://parachutedesign.ca/blog/how-to-choose-a-web-design-agency/): Agency selection criteria
- [How to Write an RFP](https://parachutedesign.ca/blog/how-to-write-an-rfp/): Writing a website RFP
- [Website Redesign SEO Checklist](https://parachutedesign.ca/blog/website-redesign-seo-checklist/): Protecting rankings through a redesign
- [Core Web Vitals](https://parachutedesign.ca/blog/core-web-vitals/): LCP, INP and CLS explained
- [WordPress Performance Optimization](https://parachutedesign.ca/blog/wordpress-performance-optimization/): Speed work for WordPress
- [WCAG 2.2](https://parachutedesign.ca/blog/wcag-2/): Changes in WCAG 2.2
- [AODA Compliance](https://parachutedesign.ca/blog/aoda-compliance/): Ontario accessibility requirements for websites
- [Responsive Web Design Best Practices](https://parachutedesign.ca/blog/responsive-web-design-best-practices/): Mobile-optimized design principles

## Locations Served

- [Web Design Canada](https://parachutedesign.ca/web-design-canada/): National web design services
- [Web Development Toronto](https://parachutedesign.ca/web-development-toronto/): Toronto web development
- [Web Design Ottawa](https://parachutedesign.ca/web-design-ottawa/): Government, tech and bilingual requirements
- [Web Design Calgary](https://parachutedesign.ca/web-design-calgary/): Energy, construction and B2B
- [Web Design Vancouver](https://parachutedesign.ca/web-design-vancouver/): Tech, real estate and sustainability
- [Web Design Mississauga](https://parachutedesign.ca/web-design-mississauga/): Manufacturing, logistics and professional services

## Optional

- [Careers](https://parachutedesign.ca/careers/): Open roles
- [Privacy Policy](https://parachutedesign.ca/privacy/): PIPEDA, jurisdiction Canada
- [Accessibility Statement](https://parachutedesign.ca/accessibility/): Accessibility commitment for parachutedesign.ca
- [HTML Sitemap](https://parachutedesign.ca/sitemap/): Full page index