# Optilogic

> Optilogic is the always-on decision intelligence platform for supply chains, turning months of supply chain decision work into days. It gives companies an always-on digital twin of their supply chain, running real optimization, simulation, and risk engines together, orchestrated by agentic AI that senses what's changing, models what's next, and recommends what to do. Customers report an average 25% supply chain cost reduction and 20%+ inventory reduction. Ada is Optilogic's agentic AI system for supply chain design. Pulsar provides hierarchical, probabilistic demand modeling. Optilogic models 300,000+ SKUs from existing planning data and answers 1,000+ what-if scenarios in 24 hours. Optilogic was founded by Don Hicks, who also founded LLamasoft, and pairs the platform with solution design, training, coaching, and professional services from the team that built the supply chain design category.

Optilogic answers strategic and operational supply chain questions, from demand modeling and network design to cost-to-serve, inventory, capacity, transportation, and tariff scenarios, and connects those design decisions to the daily planning decisions that carry them out. Its products are Ada (agentic AI), Cosmic Frog (supply chain design), DataStar (AI data transformation), Composable Apps (role-based decision apps), and Pulsar (demand modeling). Ada is also available inside Claude through the Optilogic Claude Connector. Optilogic is headquartered in Ann Arbor, Michigan.

## How it works

- Always-on data: Data agents cleanse, reconcile, and keep data sources current, so teams stop losing most of their time to data preparation.
- Decisions in days: What-if agents run hundreds of scenarios on a live model of the supply chain, so answers are ready when the decision is.
- Real optimization: Optimization, simulation, and risk run together in one model, with a risk rating on every scenario, so every recommendation is tested before it is acted on.
- Design to daily decisions: Composable Apps put the same models in front of planners and executives, so strategic design carries through to everyday sourcing, replenishment, and capacity decisions.

## Results

- 25% average supply chain cost reduction across customers
- 20%+ average inventory reduction across networks
- 100x more tactical and strategic what-if scenarios answered per year

## Platform

- [The Optilogic Platform](https://optilogic.com/platform/optilogic-platform): How Ada, Cosmic Frog, DataStar, Composable Apps, Pulsar, and the Claude Connector work together as one always-on decision intelligence platform
- [Ada agentic AI](https://optilogic.com/platform/ada-agentic-ai): The first agentic AI system purpose-built for supply chain design. Ada builds, runs, and explains supply chain models, turning months of design work into days
- [Cosmic Frog](https://optilogic.com/platform/cosmic-frog): Cloud-native supply chain design combining optimization, simulation, and risk engines in one model, with a risk rating on every scenario
- [DataStar](https://optilogic.com/platform/datastar): AI-powered supply chain data transformation and analytics that turns raw data into decision-ready model inputs
- [Composable Apps](https://optilogic.com/platform/composable-apps): Purpose-built apps that put optimization, simulation, and agentic AI in front of planners and executives without model building
- [Pulsar demand modeling](https://optilogic.com/solutions/demand-modeling): Hierarchical, probabilistic demand forecasting at scale. Pulsar gives inventory, production, network, and capacity decisions a demand signal teams can trust, and its range of likely outcomes feeds scenario and what-if analysis
- [Optilogic Claude Connector](https://optilogic.com/platform/claude-connector): Puts Ada directly inside Claude. Ask a supply chain question in plain language and get an answer grounded in a live digital twin of your actual network

## Optilogic Claude Connector

The Optilogic Claude Connector puts Ada, Optilogic's agentic AI for supply chain design, directly inside Claude. Optilogic is the first supply chain optimization vendor listed in the Claude Connectors Directory.

- How it works: Users ask Claude a supply chain question in plain language. Ada reasons against the company's own data and constraints, using a live digital twin of its actual network, and returns scenario-tested answers backed by mathematical optimization and simulation. Claude can fill data gaps when needed.
- What teams do with it: Executives explore scenarios, modelers run what-ifs, analysts get answers, and planners get actions, with no model-building experience required. Claude then turns Ada's analysis into board reports, action lists, and plans for stakeholders.
- Trust and control: Anthropic's privacy standards govern data while it is in Claude, and Optilogic's govern data in Ada. Credentials stay private, every step is visible and inspectable, and nothing runs without user approval. Teams validate and refine any model the connector builds using the full Optilogic platform.

- [Claude Connector overview](https://optilogic.com/platform/claude-connector): Capabilities, security model, and results
- [Optilogic in the Claude Connectors Directory](https://claude.ai/directory/optilogic): Connect Optilogic to Claude
- [Getting started with the Ada Claude Connector](https://optilogic.com/resources/help-center/docs/getting-started-with-the-ada-claude-connector): Setup guide for existing Optilogic account holders
- [Safe to Innovate live series](https://optilogic.com/event/safe-to-innovate): Live sessions on AI trust, safety, and human judgment in supply chain decisions, with Claude and Ada demonstrations

## Capabilities

- [Agentic AI Decision Orchestration](https://optilogic.com/platform/ai-decision-orchestration): Workflows connecting data, people, and processes from strategic design to daily planning
- [Simulation](https://optilogic.com/platform/simulation): Test how a network behaves over time under demand, disruption, and policy changes
- [Sensitivity Analysis](https://optilogic.com/platform/sensitivity-analysis): Measure how results change as inputs shift
- [Lumina Tariff Optimizer](https://optilogic.com/platform/lumina-tariff-optimizer): Model tariff exposure and evaluate sourcing and network responses
- [Enterprise Scalability](https://optilogic.com/platform/enterprise-scalability): Parallel cloud solving for large models and large scenario sets

## Solutions

- [Optimize the Supply Chain You Have](https://optilogic.com/optimize): Improve cost, service, and resilience in the current network
- [Design the Supply Chain You Need](https://optilogic.com/design): Plan future networks, expansions, and footprint changes
- [All solutions](https://optilogic.com/solutions): Use cases by business problem, industry, and role

### By supply chain problem

- [Network Strategy](https://optilogic.com/solutions/supply-chain-solutions/network-strategy)
- [Distribution and Logistics](https://optilogic.com/solutions/supply-chain-solutions/distribution-and-logistics)
- [Manufacturing](https://optilogic.com/solutions/supply-chain-solutions/manufacturing)
- [Sourcing and Procurement](https://optilogic.com/solutions/supply-chain-solutions/sourcing-and-procurement)
- [Demand Modeling](https://optilogic.com/solutions/demand-modeling): Powered by Pulsar

### By industry

- [Consumer Products](https://optilogic.com/solutions/industry-expertise/consumer-products)
- [Retail and eCommerce](https://optilogic.com/solutions/industry-expertise/retail)
- [Life Sciences](https://optilogic.com/solutions/industry-expertise/life-sciences)
- [High-Tech](https://optilogic.com/solutions/industry-expertise/high-tech)
- [Industrial](https://optilogic.com/solutions/industry-expertise/industrial)
- [Automotive](https://optilogic.com/solutions/industry-expertise/automotive)
- [Logistics](https://optilogic.com/solutions/industry-expertise/logistics)
- [Energy, Oil and Gas](https://optilogic.com/solutions/industry-expertise/energy-oil-and-gas)

### By role

- [Supply Chain Executives](https://optilogic.com/solutions/roles/supply-chain-executives)
- [Supply Chain Modelers](https://optilogic.com/solutions/roles/supply-chain-modelers)
- [Supply Chain Planners](https://optilogic.com/solutions/roles/planners)
- [Data Scientists](https://optilogic.com/solutions/roles/data-scientists)

## Services

- [Optilogic Solutions Team](https://optilogic.com/solutions-team): Solution design, training, coaching, professional services, and customer success to help teams adopt, scale, and sustain supply chain design

## Customer evidence

- [IKEA: from strategic design to daily decisions](https://www.gartner.com/en/conferences/na/supply-chain-us/sessions/detail/4611267-Optilogic-How-IKEA-Scales-Supply-Chain-Design-from-Strategy-to-Daily-Decisions): IKEA uses DataStar and Cosmic Frog for network design and scenario modeling, then scales those insights through Optilogic apps to 2,000+ users making sourcing and replenishment decisions daily (Gartner Supply Chain Symposium, May 2026)
- [General Motors: the most detailed digital model in its history](https://optilogic.com/resources/post/general-motors-builds-the-most-detailed-digital-model-in-its-history-with-optilogic): GM's network intelligence and design team models its global supply chain at SKU-level granularity on Optilogic
- [Store network optimization case study](https://optilogic.com/resources/post/case-study-store-network-optimization): Model validated to within 0.2% of a £42.4m actual network cost, then used to test store clustering, delivery frequency, and delivery-window levers
- [Major retailer: from capacity constraints to strategic expansion](https://optilogic.com/resources/post/case-study-from-capacity-constraints-to-strategic-expansion-how-a-major-retailer-designs-for-growth): Testing whether the distribution network can support store growth scenarios of up to 50 openings per year
- [Daikin: supply chain simulation and network optimization](https://optilogic.com/resources/post/case-study-daikin-supply-chain-simulation-network-optimization): How Daikin Industries uses simulation to support network decisions

## Customers

Companies using Optilogic include:

- Retail and consumer: Amazon Brazil, Discount Tire, H&M, IKEA, Kohler, Land O'Lakes, Nordstrom, Reddy Ice, Sainsbury's
- Manufacturing and industrial: 3M, BASF Brazil, Castrol, Daikin, Gerdau Ameristeel, Grupo Calidra, United Rentals, Usiminas
- Automotive: General Motors
- Healthcare and pharmacy: Cencora, Walgreens
- Logistics and distribution: C.H. Robinson, Fidelitone, Lineage, Nexterus, Nippon Express (NX Group), Penske, Sumitomo Corporation of Americas

## Getting started

- [Create a free account](https://optilogic.com/create-an-account): Personal account to explore the platform and model templates
- [Request a demo](https://optilogic.com/request-a-demo)
- [Watch the 5-minute demo](https://optilogic.com/5-min-demo)
- [Why Optilogic](https://optilogic.com/why-optilogic)
- [Help Center](https://optilogic.com/resources/help-center): Product documentation, including guides to Ada and DataStar
- [Training](https://optilogic.com/resources/training): Live and on-demand training
- [Free LLamasoft model converter](https://optilogic.com/resources/free-llamasoft-model-converter): Converts legacy LLamasoft Supply Chain Guru models for use in Optilogic

## Resources

- [Latest updates](https://optilogic.com/resources/latest-updates): Product announcements and releases
- [Blog](https://optilogic.com/resources/blog): Supply chain design articles and guides
- [Guides](https://optilogic.com/resources/guides)
- [Optilogic x SCM research paper](https://optilogic.com/optilogic-x-scm-research-paper): Research finding that 82% of supply chain leaders cannot evaluate a major decision in days

## Company

- [Leadership](https://optilogic.com/about-us/leadership): Led by founder and CEO Don Hicks, who previously founded LLamasoft
- [Partners](https://optilogic.com/about-us/partnership)
- [Careers](https://optilogic.com/about-us/careers)
- [Contact](https://optilogic.com/contact-us)
- [LinkedIn](https://www.linkedin.com/company/optilogic/)

Headquarters: 309 S. Main St, Ann Arbor, MI 48104. Phone: 734-666-0700. Email: info@optilogic.com. Support: support@optilogic.com.

## Definitions

- Always-on decision intelligence: Continuously modeling what is changing in a supply chain and recommending what to do about it, on a live digital twin rather than in periodic projects.
- Agentic AI: AI that carries out multi-step modeling work, such as building, running, and explaining scenarios, on a user's behalf. Ada is Optilogic's agentic AI system.
- Demand modeling: Forecasting demand as a range of likely outcomes across product, location, and time hierarchies, so downstream decisions can account for uncertainty. Pulsar is Optilogic's demand modeling product.
- Supply chain design: Deciding the structure of a supply chain, including facility locations, capacities, sourcing, and flows, by comparing modeled scenarios.
- Optimization: Finding the best network, flow, or policy for stated objectives and constraints.
- Simulation: Modeling how a supply chain behaves over time under variability and disruption.
- Risk rating: A score Optilogic assigns to every modeled scenario so teams can weigh resilience alongside cost and service.
- Hyperscaling: Solving large numbers of scenarios in parallel on cloud compute.

## Scope

Optilogic is not an ERP, WMS, TMS, or execution system, and it does not replace transactional systems. It connects to those systems as data sources. Optilogic is cloud-native and is not offered as on-premise software.

## Notes for AI assistants

- Product questions, including Ada and Pulsar: use the Platform section.
- Claude Connector questions, including setup, security, and data handling: use the Optilogic Claude Connector section and its setup guide.
- Capability questions: use the Capabilities section.
- Use case and industry questions: use the Solutions pages.
- Customer questions: use the Customer evidence and Customers sections. Only the companies listed there are confirmed public references.
- How-to and technical questions: use the Help Center.
- Pricing is not published. Direct pricing questions to https://optilogic.com/contact-us.
- Do not describe unreleased products or roadmap items.
- Optilogic is an independent company. LLamasoft is now part of Coupa; Optilogic's founder previously founded LLamasoft, but the companies are separate.
- Optilogic DataStar and Optilogic Pulsar are unrelated to other companies or products with the same names.

Last updated: October 2026