# The Optical Journal

> The Optical Journal optical news with independent views

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## Posts

- [blog](https://www.opticaljournal.com/blog/)
- [Selin Olmsted Studio Launches 2028 Eyewear Trend Report](https://www.opticaljournal.com/selin-olmsted-studio-launches-2028-eyewear-trend-report/): Selin Olmsted Studio, a leading name in eyewear design and trend forecasting, proudly announces the launch of its highly anticipated 2028 Eyewear Trend Report. This expanded 70+ page report delivers critical insights into how global trends in fashion, music, art, architecture, and design will influence eyewear design, development, and merchandising in 2028. Now in its
- [The Vision Council Opens Registration for 2027 Executive Summit](https://www.opticaljournal.com/the-vision-council-opens-registration-for-2027-executive-summit/): The Vision Council has opened registration for the 2027 Executive Summit, the association’s signature annual event for leaders across the vision community. The Summit will take place January 20–22, 2027, at La Cantera Resort & Spa, A Signia Hilton Resort, in San Antonio, Texas. Executive Summit brings optical industry executives together for presentations by industry
- [S Is For September…& SIOS & SILMO](https://www.opticaljournal.com/s-is-for-september-sios-silmo/): For many in the optical community here in the U.S., September was a relatively calm month. Sure, there was the last-minute “Back to School” rush of families, but without a fall Vision Expo, September was a bit more laid-back than it has been for ages. Unless you, like me, chase trade shows. After a long
- [Tech Print Industries Previews TPI Studio](https://www.opticaljournal.com/tech-print-industries-previews-tpi-studio/): Tech Print Industries (TPI) showcased its first look at TPI Studio at SILMO Paris 2026 at the end of September. TPI Studio is the browser-based design platform TPI built for its own production workflow, now launching as a standalone SaaS product available to the eyewear industry at large — designers, brands, optical retailers and factories.
- [FYSH Eyewear: Fashion for Your Face](https://www.opticaljournal.com/fysh-eyewear-fashion-for-your-face/): FYSH introduces two striking new optical styles, F-3794 and F-3796, bringing fresh fashion energy to the collection. Inspired by the glamour of the runway, these statement-making frames showcase dramatic proportions, rich color pairings, and beautifully crafted acetates that add depth and personality. The result is a distinctive look that is unmistakably FYSH. Designed for women who embrace self-expression
- [Hong Kong International Optical Fair Returns this November](https://www.opticaljournal.com/hong-kong-international-optical-fair-returns-this-november/): One of the premier events for the global eyewear industry is back. Organised by the Hong Kong Trade Development Council (HKTDC), the 34th edition of the Hong Kong International Optical Fair will take place from 4-6 November 2026 at the Hong Kong Convention and Exhibition Centre. The fair will continue to adopt EXHIBITION+ hybrid model,
- [2027 NOW Awards Open to All Eyewear Brands Worldwide](https://www.opticaljournal.com/2027-now-awards-open-to-all-eyewear-brands-worldwide/): Vision Expo, organized by The Vision Council and RX, is now accepting free submissions for the 2027 NOW Awards by The Vision Council. In its sixth year, the competition welcomes eyewear designers, brands and creators from around the world to enter by submitting their most visionary eyewear designs. Entries close February 5, 2027. Finalists will
- [Ultra Limited Explores New Shapes And Constructions](https://www.opticaljournal.com/ultra-limited-explores-new-shapes-and-constructions/): Ultra Limited’s latest collection gives familiar eyewear shapes a fresh expression, moving from strong geometric structures to softer profiles. Acetate layering and contrasting inserts emphasise each silhouette, with colour concentrated along the lower rim, brow line or outer edges. This placement responds to the contours of each frame rather than following a single decorative
- [Joseph Abboud Eyewear For Fall 2026](https://www.opticaljournal.com/joseph-abboud-eyewear-for-fall-2026/): Altair's JOE by Joseph Abboud introduces the Fall eyewear collection, featuring sustainable materials as the brand continues its socially conscious commitment to "Just One Earth." Available now, the Fall 2026 JOE Eyewear collection proves that sustainable design and modern style can move forward together. Each frame is thoughtfully crafted from recycled materials and designed for
- [MOREL’S Pink October Initiative Supports Breast Cancer Awareness](https://www.opticaljournal.com/morels-pink-october-initiative-supports-breast-cancer-awareness/): October is Breast Cancer Awareness Month, a time to educate and raise awareness around the importance of early detection and access to treatment. It’s estimated that 2.3 million people are diagnosed with breast cancer each year, and the rates continue to grow. Throughout the month, MOREL will donate $2 from every frame purchased from its
- [VisionLab Brings IOT's Light-Form Technology To Spanish Consumers](https://www.opticaljournal.com/visionlab-brings-iots-light-form-technology-to-spanish-consumers/): IOT, a Spanish technology company specializing in advanced optical innovation, has developed Light-Form Technology™, a new manufacturing technology that produces ophthalmic lenses (prescription eyeglass lenses) through a 3D process that meets the precision and optical quality standards required for commercial use. The breakthrough marks a new stage in the evolution of ophthalmic lens manufacturing and
- [New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care](https://www.opticaljournal.com/new-research-finds-most-adults-with-eye-strain-symptoms-skip-professional-care/): Tired, dry or watery eyes after screen time are common, but many adults don't know what causes them or that an eyecare provider can help, according to Focused inSights 2026: Dry Eye and Digital Eye Strain, a new report from The Vision Council based on a survey of 1,089 U.S. adults. The report finds: •
- [MIDO AWARDS 2027 Applications Now Open](https://www.opticaljournal.com/mido-awards-2027-applications-now-open/): Applications are now open for the MIDO AWARDS 2027, the awards through which MIDO recognizes companies, products and players in the optical industry that stand out for their innovation, sustainability and ability to interpret the evolution of the sector.https://www.opticaljournal.com/mido-2027-presents-eyewearland-milano/ The regulations and application forms are available in the Awards section of www.mido.com. CSE Award: sustainability
- [Massimo Alba X Snob Milano](https://www.opticaljournal.com/massimo-alba-x-snob-milano/): The collaboration stems from a natural affinity between the two brands and, in particular, between their respective designers: Tommaso Bossetti, founder and creative force behind SNOB Milano, and Massimo Alba, the Milanese designer known for his distinctive and highly personal approach to fashion, built around emotional comfort, quality, material treatments and a relaxed elegance far
- [Optometry Giving Sight Awards Nearly $1 Million in Grants to 20 Organizations Worldwide](https://www.opticaljournal.com/optometry-giving-sight-awards-nearly-1-million-in-grants-to-20-organizations-worldwide/): Optometry Giving Sight (OGS) announced the recipients of its 2026 grant cycle, awarding nearly $1 million to 20 organizations working to bring sustainable primary eye care to communities around the world. From optometry schools in Somaliland and Cambodia to school eye health programs in Uganda and Jordan, this year's grants represent some of the most
- [New BCBGMAXAZRIA Styles For F/W 2026](https://www.opticaljournal.com/new-bcbgmaxazria-styles-for-f-w-2026/): ClearVision Optical announced the introduction of four new BCBGMAXAZRIA optical styles, continuing the company’s more than 20-year relationship with the iconic fashion brand. For more than two decades, ClearVision has held the BCBGMAXAZRIA eyewear license, translating the brand’s sophisticated, confident and effortlessly chic point of view into eyewear designed for today’s fashion-conscious woman. The longstanding
- [Inventory Management: Dealing With Vendors And Padded Orders](https://www.opticaljournal.com/inventory-management-dealing-with-vendors-and-padded-orders/): I think one of the things that made me the angriest as a rep, was the padding of orders. I worked hard for my customers, was honest with them and every time another rep padded orders.. it took money and space away from me and my customers. I looked a these types of reps as
- [Orthokeratologist.org Launches To Unite Orthokeratologists Around The World](https://www.opticaljournal.com/orthokeratologist-org-launches-to-unite-orthokeratologists-around-the-world/): Orthokeratologist.org, the world’s first dedicated community for orthokeratologists, has launched today with a global call out to all orthokeratologists to step forward and be counted for the first time by officially registering on the global database. Set up by two passionate orthokeratologists and long-term friends, Jaimin Patel and Deven Lakhani, the platform brings everything orthokeratology-related
- [Announcing First Look London 2027](https://www.opticaljournal.com/announcing-first-look-london-2027/): A brand-new London eyewear event is scheduled for September 2027, designed to showcase independent brands and emerging designers to eyewear buyers. First Look London will present a tightly curated group of brands in a clean, gallery-style environment designed to give buyers meaningful time with designers, founders and makers. Stunning Venue With British Design Excellence Set
- [Hickmann Eyewear Presents AW 2026/27](https://www.opticaljournal.com/hickmann-eyewear-presents-aw-2026-27/): Hickmann Eyewear, by GO Eyewear Group, presented its Autumn/Winter 2026/27 collection at SILMO Paris, inviting optical professionals to discover a season built around contemporary femininity, confident design and refined, sellable detail. Officially introduced by the brand as the FW26 collection, the new line explores the dialogue between statement-making silhouettes and enduring elegance. The assortment moves
- [The Spirit of St Lous Returns To Paris // ERKERS1879](https://www.opticaljournal.com/the-spirit-of-st-lous-returns-to-paris-erkers1879/): The skies were clear and the stars shown brightly over the city of Paris on a 15C (50F) Spring evening of May 21st, 1927. At 10:22 PM the sound of a single engine monoplane pierced the air as Charles Lindbergh completed the first solo, nonstop transatlantic flight between New York to Paris. The now infamous,
- [Isaac Mizrahi New York - A Fusion of Classic Style and Clip-On Design](https://www.opticaljournal.com/isaac-mizrahi-new-york-a-fusion-of-classic-style-and-clip-on-design/): Explore the allure of cool summer/fall Isaac Mizrahi New York styles for men that effortlessly suit every occasion with sophistication and charm. Based upon iconic classic American design, translated into modish styles, Isaac Mizrahi eyewear for men redefines the present-day man. While relaxing with good friends or sipping hot coffee at a smalltown café, attending
- [KOMONO x Sybrand Jansen: A Second Chapter](https://www.opticaljournal.com/komono-x-sybrand-jansen-a-second-chapter/): KOMONO and designer Sybrand Jansen reunite for their second collaboration, following their first partnership in June 2025. Originally created as part of Jansen’s graduation collection at the Royal Academy of Fine Arts Antwerp, the frame returns in a new, more refined form. Softened in shape and designed for everyday wear, the latest iteration brings the
- [Moleskine Introduces Reframe Sunglasses](https://www.opticaljournal.com/moleskine-introduces-reframe-sunglasses/): Moleskine recently announced the launch of Reframe Sunglasses, a new eyewear collection that transforms Moleskine paper into lightweight, high-quality sunglasses. Made with 68% recycled Moleskine paper, the collection reflects the brand’s commitment to creativity, thoughtful design, and more responsible material innovation. Designed for thinkers, wanderers, and storytellers, Reframe sunglasses are crafted from the pages of
- [read on To Reveal New Collection At  SILMO 2026](https://www.opticaljournal.com/read-on-to-reveal-new-collection-at-silmo-2026/): Award-winning reading glasses company, read on, will reveal a new reading glasses collection – read on bold – at the international optical event in Paris, SILMO Paris, taking place from 25th to 28th September 2026. A striking new concept for the readers market which builds on read on’s existing collection, the new thicker 4mm reading
- [J.F. REY - From Him to Her. United by design](https://www.opticaljournal.com/j-f-rey-from-him-to-her-united-by-design/): For this new edition of SILMO Paris, J.F. REY presents a collection that explores design complementarity as a true creative playground. New concepts and fresh interpretations of the brand’s most iconic men’s signatures come together within a shared creative vision, where masculine and feminine become two distinct expressions of a single creative identity. Through new
- [theo WAVES - Catch yours. Ride yours.](https://www.opticaljournal.com/theo-waves-catch-yours-ride-yours/): Picture yourself at the beach. You have all the time in the world, yet you can’t wait to answer the ocean’s call. You know that wow begins where hesitation ends. And then you do it. You dive in. Now it’s just you, your board, and the wave. You feel the pull, go for the drop,
- [INVU Brings Timeless Style to Magnetic Clip Eyewear](https://www.opticaljournal.com/invu-brings-timeless-style-to-magnetic-clip-eyewear/): Crafted from premium TR90, acetate and stainless steel, the collection combines lasting comfort with enduring style. Each model is paired with a precision magnetic clip featuring INVU’s ultra-polarized lens technology, instantly transforming prescription eyewear into a high-performance sunglass. Especially for driving and changing light conditions, the clip delivers outstanding visual clarity, glare reduction and UV400
- [Kevin Count - Corner Optical // Optical Journal Podcast](https://www.opticaljournal.com/kevin-count-corner-optical-optical-journal-podcast/): Daniel speaks with Kevin Count, owner of Corner Optical and arguably the father of the American custom-made eyewear renaissance.
- [DAVIDOFF EYEWEAR Redefines Lightness](https://www.opticaljournal.com/davidoff-eyewear-redefines-lightness/): Award-winning design inspired by life's unexpected moments: With the Red Dot Award: Design Concept 2026, DAVIDOFF EYEWEAR makes a strong statement for exceptional creativity and outstanding design quality. The new collection combines this award-winning philosophy with a conscious sense of lightness and the art of discovering beauty where it is least expected, true to the
- [MOREL Introduces ZENITH In Men's And Women's Styles](https://www.opticaljournal.com/morel-introduces-zenith-in-mens-and-womens-styles/): Ultra-lightweight and comfortable frames are MOREL’s specialty, and this new release is continuing the company’s reputation. Available for men and women, ZENITH launches into the eyewear scene with a darker palette that evokes a zen-like spirit. Familiar fashion in nocturnal shades Though the spring and summer months are typically filled with bright colors and sunshine,
- [Line Art CHARMANT Releases New Temple Collection](https://www.opticaljournal.com/line-art-charmant-releases-new-temple-collection/): Imagine glasses that sit so lightly on your face, you hardly feel them. An exquisite composition of delicate lines. A symphony of beauty, elegance and simplicity. This is Line Art CHARMANT eyewear – premium frames with signature temple formations, so light, they have to be worn to be believed. And while these feminine profiles feel
- [Yohji Yamamoto Eyewear Campaign: A Revolutionary Evolution](https://www.opticaljournal.com/yohji-yamamoto-eyewear-campaign-a-revolutionary-evolution/): Yohji Yamamoto has unveiled two new models and a new marketing campaign that extend the brand's influence even further. YYSUN504, the hexagonal sunglasses showcase sleek 3D bevels on bridge, classic matt black titanium temples and nose pad with new Y-shaped end-piece. Finished with Yohji Yamamoto’s signature gold screws, it is all about refined details.
- [CHAPTER 20: Andy Wolf Reading Club](https://www.opticaljournal.com/chapter-20-andy-wolf-reading-club/): In its anniversary year, ANDY WOLF is turning a new page with the Chapter 20 collection. The label proves once again that innovation often lies in the subtle details. The new collection combines color, material, and form to create eyewear with strong character that uniquely blends design sensibility and craftsmanship, in keeping with the spirit
- [Ana Hickmann Eyewear Fw26](https://www.opticaljournal.com/ana-hickmann-eyewear-fw26/): As students and professionals prepare to return to their routines after the summer break, fashion once again becomes part of the conversation. The back-to-school period has evolved far beyond school supplies and organizational checklists. Today, it represents a moment of renewal, self-expression and personal reinvention. For Ana Hickmann Eyewear, this transition offers the perfect opportunity
- [Woodys unveils “Les Fleurs” For FW26](https://www.opticaljournal.com/woodys-unveils-les-fleurs-for-fw26/): Woodys introduces its FW26 collection under the creative concept "Les Fleurs" and the campaign tagline Blooming the Unexpected. The new campaign envisions a vibrant, sophisticated, and subtly surreal garden where flowers bloom in unexpected places, transforming everyday moments into scenes filled with beauty, fantasy, and extravagance. Within this floral universe, the eyewear completes bold, expressive
- [LINDA FARROW presents SS27 Room Service](https://www.opticaljournal.com/linda-farrow-presents-ss27-room-service/): Inspired by the great five-star hotels of London, SS27: Room Service explores a world where luxury is found in every detail - where product, service and experience are considered with equal care. From the richness of scarlet interiors to warm taupes, deep browns and burnt orange tones, the collection draws on the sumptuous atmosphere of
- [Ørgreen Takes Its Sheet Titanium To The Sun](https://www.opticaljournal.com/orgreen-takes-its-sheet-titanium-to-the-sun/): Lightness is a design language in Ørgreen's new Sheet Titanium SUN collection, where ultra-thin titanium, sculptural forms and innovative details define the Danish brand’s approach to sunwear for 2027. The idea is simple to explain and hard to make. Ørgreen starts with a flat sheet of premium Japanese titanium and, instead of bending it into
- [Eddie Bauer Releases New Fall Eyewear Collection](https://www.opticaljournal.com/eddie-bauer-releases-new-fall-eyewear-collection/): Discover Eddie Bauer's versatile eyewear collection, perfect for transitioning from summer to fall. Elevate your customer's style with contemporary and classic designs as vibrant summer fades into autumn. Choose from three styles offering comfort, durability, and flair. Eddie Bauer's trendy square frames, lightweight rectangular frames, and square semi-rimless frames provide a seamless blend of style
- [MIDO 2027 Presents Eyewearland Milano](https://www.opticaljournal.com/mido-2027-presents-eyewearland-milano/): Following the launch of the Welcome to Eyewearland communication campaign, MIDO takes another step forward in the evolution of its identity, introducing a new element that will define the show in the years to come: the Eyewearland Milano payoff. This marks a major image evolution after many years and further strengthens MIDO’s positioning as an
- [ic! berlin unveils first campaign featuring Audi Revolut F1 Team](https://www.opticaljournal.com/ic-berlin-unveils-first-campaign-featuring-audi-revolut-f1-team/): ic! berlin, a Marcolin-owned German eyewear brand, has launched its latest campaign; featuring Audi Revolut F1® Team drivers Nico Hulkenberg and Gabriel Bortoleto sporting customized ic! berlin frames. The campaign, is ic! berlin’s first official outing since the brand announced their partnership with Audi Revolut F1® Team in February this year; making ic! berlin the
- [ANFAO showcases Italian eyewear excellence in Paris](https://www.opticaljournal.com/anfao-showcases-italian-eyewear-excellence-in-paris/): Twenty-six Italian companies will take center stage at IEE Paris | Italian Eyewear Exhibition, an initiative organized by the Italian Trade Agency (ITA) with the support of ANFAO (Italian Optical Goods Manufacturers' Association). Following the success of its inaugural edition, held last year at the George V in Paris, the event returns on September 24
- [KOMONO's Last Super Nature Drop: Bloom](https://www.opticaljournal.com/komonos-last-super-nature-drop-bloom/): KOMONO launches its last & final chapter within the 2026 Super Nature theme: BLOOM. The collection has a simple starting point: the most beautiful things in the world (such as flowers) do not fight to exist, they unfold. Inspired by the quiet strength of nature, the capsule reflects the journey of becoming. Growing into who you
- [Reykjavik Eyes brings the spirit of Iceland to SILMO Paris](https://www.opticaljournal.com/reykjavik-eyes-brings-the-spirit-of-iceland-to-silmo-paris/): Reykjavik Eyes returns to SILMO Paris with four new designs inspired by the landscapes, light and color of Iceland. Making their debut at Stand H085, Hall 7, LOGI, AURORA, JON and STORMUR bring a fresh perspective to the collection, combining clean architectural forms with subtle detailing, considered color and a distinctive sense of character. From the
- [Kador Premium Retro Bold](https://www.opticaljournal.com/kador-premium-retro-bold/): The Premium Collection by Kador continues to evolve with the introduction of Mondo Premium Retro Bold and Jolly Premium Retro Bold, two contemporary reinterpretations of some of the Italian label’s most successful and enduring bestsellers. Inspired by the original Mondo and Jolly, these new creations preserve the distinctive personality that made them iconic while embracing
- [The Vision Council Releases Q2 2026 Consumer inSights Report](https://www.opticaljournal.com/the-vision-council-releases-q2-2026-consumer-insights-report/): The Vision Council released its Consumer inSights Q2 2026 report, drawing on responses from more than 12,000 U.S. adults to map current attitudes and purchasing behavior across vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses. This quarter's findings point to a stabilizing market after several quarters of more cautious,
- [HEAD Releases All-Season Eyewear Collection](https://www.opticaljournal.com/head-releases-all-season-eyewear-collection/): Trusted by champions – built for everyone: the global sports brand HEAD equips athletes with the gear they need to push past their limits and come out on top. From skiing to tennis to sportswear, every product blends innovation with style – a winning formula that boosts performance and turns heads. The successful HEAD eyewear
- [ZEISS Debuts DORC EVA NEXUS For Cataract Surgery At ESCRS](https://www.opticaljournal.com/zeiss-debuts-dorc-eva-nexus-for-cataract-surgery-at-escrs/): ZEISS Medical Technology, one of the world's leading medical technology companies, today announced the availability of the EVA NEXUS™ ophthalmic surgical system from ZEISS in a dedicated cataract configuration. The trusted DORC EVA NEXUS technology is expanded and designed to offer cataract surgeons streamlined performance, stability, and control in the OR. The newly configured solution
- [X-Cel Specialty Contacts Launches Lunara Ortho-K](https://www.opticaljournal.com/x-cel-specialty-contacts-launches-lunara-ortho-k/): X-Cel Specialty Contacts and Essilor Custom Contacts announce the launch of Lunara™, a new FDA PMA-approved overnight orthokeratology lens. Lunara is manufactured in Optimum Infinite® (tisilfocon A), a 180 Dk material that provides high oxygen permeability for overnight wear. Lunara’s landing zone geometry is designed around familiar tangential fitting principles used in established orthokeratology practices.
- [Colibris Eyewear Nordic Tide](https://www.opticaljournal.com/colibris-eyewear-nordic-tide/): With Nordic Tide, Colibris presents a frame line that captures the quiet power and constant change of Nordic coastal landscapes. Inspired by the tides – the interplay of ebb and flow – clear forms and striking details emerge, bringing movement and depth to the design. Nordic Tide comprises four expressive, feminine models for narrow faces
- [Bravewear Back To School FW/26](https://www.opticaljournal.com/bravewear-back-to-school-fw-26/): As summer gives way to a new academic year, a familiar ritual begins. New schedules. New ambitions. New opportunities to redefine personal style. For today's generation, going back to school is no longer simply about returning to the classroom. It is about identity. Fashion has become an essential form of self-expression for young consumers, and
- [OGI Introduces New Metals For FW 2026](https://www.opticaljournal.com/ogi-introduces-new-metals-for-fw-2026/): For decades, acetate has been the canvas for self-expression, while metal has largely been defined by engineering and restraint. OGI believes that true style doesn’t have to choose between creativity and clarity. The Fall 2026 collection explores a new direction for metals — one where thoughtful color, architectural construction, and meticulous craftsmanship work together to
- [In One Month, Paris Becomes The Global Capital Of The Optical Industry](https://www.opticaljournal.com/in-one-month-paris-becomes-the-global-capital-of-the-optical-industry/): In one month, a new season for the eyewear and optical industry will begin in Paris. Creativity, innovation, trends, networking and forward-thinking ideas: SILMO Paris will set the tone and open up new perspectives for the entire industry. Nearly 34,000 visitors, 950 exhibitors, more than 1,500 brands and professionals from 150 countries: from 25 to
- [Face à Face - Out Of Office](https://www.opticaljournal.com/face-a-face-out-of-office/): What if creativity were born from an accident? In the orderly, organized, structured world of the office, something has escaped from its perfectly arranged place: a staple! Out Of Office from Face à Face takes hold of this seemingly insignificant everyday object. This tiny touch of disorder becomes the turning point that breaks out of
- [The Vision Council Foundation Expands "See What Matters" Initiative](https://www.opticaljournal.com/the-vision-council-foundation-expands-see-what-matters-initiative/): The Vision Council Foundation today launched “See What Matters – Empowering Education,” its 2026 back-to-school eye health campaign encouraging families to prioritize comprehensive eye exams and healthy vision habits as students return to the classroom. This year's campaign places special emphasis on behaviors and conditions that can impede learning, including digital eye strain and dry
- [Travis LeFevre - LFVR Eyewear // Optical Journal Podcast](https://www.opticaljournal.com/travis-lefevre-lfvr-eyewear-optical-journal-podcast/): Daniel speaks with Travis LeFevre, co-owner of Krystal Vision and founder of LFVR Eyewear.
- [CHARMANT Japanese Made Releases New Fashion-Forward Designs](https://www.opticaljournal.com/charmant-japanese-made-releases-new-fashion-forward-designs/): CHARMANT Japanese Made has evolved to embrace a contemporary and refined aesthetic, perfectly suited for the demands of modern living. By enhancing the original design that prioritized comfort and cutting-edge technology, the new models are now elevating the look to a new level of modernity. CHARMANT’s designs surpass those of leading eyewear brands, offering unparalleled
- [Bulget Occhiali FW26](https://www.opticaljournal.com/bulget-occhiali-fw26/): September no longer represents simply the end of summer. It marks the beginning of a new cycle. New projects, new professional goals, new academic challenges and, increasingly, a renewed focus on personal image. In this context, eyewear has become much more than a functional accessory. It has evolved into a defining style element capable of expressing
- [From Soho to Broadway: New Shapes From Lowercase](https://www.opticaljournal.com/from-soho-to-broadway-new-shapes-from-lowercase/): The latest collection from Lowercase introduces four new styles inspired by streets and neighborhoods that have become part of the city’s identity. Herald, Bowery, and Broadway join the sun collection, while Soho becomes the newest optical frame. Different names, different personalities, but the same unmistakable point of view. Clean silhouettes, and an effortless confidence that
- [SightCare Invites Independent Opticians Behind The Scenes](https://www.opticaljournal.com/sightcare-invites-independent-opticians-behind-the-scenes/): SightCare is inviting independent optical practice owners and managers to an informal evening of networking, ideas and conversation at Thomas Carter Opticians in Urmston this September. Taking place on Monday 14 September, the event will offer attendees the opportunity to step away from the day-to-day running of their practices, look behind the scenes at Thomas
- [ReForm Eyewear Unveils Sun Collection](https://www.opticaljournal.com/reform-eyewear-unveils-sun-collection/): ReForm Eyewear collection features innovative technology that incorporates memory materials and now boasts over 100 patents worldwide, today announces the launch of its new Sun Collection alongside its latest eyewear accessory: the Patented Silicone Magnetic Eyewear Strap. This collection will be presented at SILMO 2026 under the campaign You Move, We Move!, the collection and
- [INVU Introduces a Modern Icon with Vintage Soul](https://www.opticaljournal.com/invu-introduces-a-modern-icon-with-vintage-soul/): Inspired by the effortless glamour of vintage eyewear, INVU’s latest women’s sunglass reimagines a timeless oval silhouette with clean lines and contemporary elegance. Designed to outlast seasonal trends, it is a style defined by modern femininity and everyday wearability. Premium TR90 and stainless steel come together in a lightweight mixed-material construction, complemented by refined finishes
- [L’Amy America Launches Charriol Eyewear](https://www.opticaljournal.com/lamy-america-launches-charriol-eyewear/): L'Amy America announced the debut of Charriol Eyewear, introducing a sophisticated collection of luxury ophthalmic and sunwear for men and women. The ccollection brings Swiss heritage, French sophistication, and exceptional craftsmanship to independent optical retailers throughout the United States and Canada. Founded in Geneva, Switzerland, in 1983 by Philippe Charriol, the luxury maison has earned
- [MOREL ENIGMA - An Imaginative New Assortment](https://www.opticaljournal.com/morel-enigma-an-imaginative-new-assortment/): As an independent, MOREL has complete creative freedom to design fashion-forward frames with an innovative approach. In tandem with their comfort-first philosophy, the company is proud to embrace the unconventional side of eyewear design. ENIGMA is a new women’s collection featuring contrasting colors that spark curiosity and celebrate eccentricity. An intriguing concept brimming with personality
- [CAZAL Sonic Architectures](https://www.opticaljournal.com/cazal-sonic-architectures/): CAZAL lives in the rhythm of tomorrow! CAZAL Eyewear proudly presents its newest collection, continuing its path through Sonic Architectures. MOD 687 This striking men's sunglasses model stands out with its intricate detailing, embodying the signature CAZAL look. The metal detail on the end pieces and temples create an expressive design, finished off with an elegant
- [Agbassio Brings the Complete Council of Seven to SILMO Paris](https://www.opticaljournal.com/agbassio-brings-the-complete-council-of-seven-to-silmo-paris/): Following its international debut at MIDO Milano, Agbassio will present its complete collection at SILMO Paris 2026. For the first time, all seven archetypes within the Council of Seven will be shown together across 96 individual SKUs, encompassing a full range of colors, finishes and lens variations. Created entirely in Japan, Agbassio is a prestige
- [Nike Vision And Allisha Gray Unveil Special-Edition Collaboration](https://www.opticaljournal.com/nike-vision-and-allisha-gray-unveil-special-edition-collaboration/): Designed with one of the game’s most dynamic athletes, the limited-edition release blends elite performance with personal expression. Nike Vision and WNBA All-Star Allisha Gray have teamed up to introduce a special-edition Nike Flyfree Shield, a collaboration built around the eyewear Gray trusts every time she steps onto the court. A longtime wearer of the
- [See. Hear. Next.  - opti](https://www.opticaljournal.com/see-hear-next-opti/): See. Hear. Next. is more than a claim. It reflects what is shaping the industry: bold design, new connections and forward-looking ideas. The key visuals translate this into imagery defined by proximity, contrast and a touch of wit. See. Design with attitude. See. gets to the heart of frames, fashion and design. Two halls, the
- [L'Amy America Introduces Lancel Paris Eyewear](https://www.opticaljournal.com/lamy-america-introduces-lancel-paris-eyewear/): L'Amy America announces the launch of the Lancel Paris Eyewear Collection, available to North American optical retailers in August. Inspired by nearly 150 years of Parisian craftsmanship, the collection brings the elegance and heritage of one of France's most iconic luxury maisons to ophthalmic and sunwear. Founded in Paris in 1876, Lancel has built an
- [Ørgreen’s NYHAVN Expands With Two New Styles](https://www.opticaljournal.com/orgreens-nyhavn-expands-with-two-new-styles/): When Ørgreen introduced NYHAVN last year, it marked a new direction for the brand. Defined by clean stainless-steel construction and a distinctive mono-color approach, the collection quickly established its own identity within the Ørgreen universe. Now, building on a strong first year in stores worldwide, NYHAVN expands with two new styles: Seastripe and Tidal Trace.
- [KLiiK denmark Gets A Gem-Inspired Color Infusion](https://www.opticaljournal.com/kliik-denmark-gets-a-gem-inspired-color-infusion/): Drawing inspiration from the rich colors and natural variations found in gemstones, KLiiK denmark introduces three new women's styles infused with vibrant jewel-toned hues. From sapphire-inspired blues and emerald greens to rhodolite and fluorite-inspired color palettes, each design celebrates color through a distinctly Scandinavian lens. Designed specifically for women who require a narrow PD fit,
- [LOOK Lamina Collection](https://www.opticaljournal.com/look-lamina-collection/): LOOK introduces Lamina, an eyewear line that reinterprets the metal frame through contemporary, lightweight, dynamic design language. Created to fit naturally into everyday life, the collection combines research into materials, precision engineering and superior comfort. Central to the Lamina project is a technical platform shared by the men's and women's styles. The front is made of
- [WOOW - Trick It, Love It, Play It : Asymmetric!](https://www.opticaljournal.com/woow-trick-it-love-it-play-it-asymmetric/): What if frames didn’t need to match? Bolder and more creative than ever, the concepts from the French brand WOOW invites you to challenge the laws of symmetry. What will you find? Something offbeat. Something paradoxical. Something unexpected. Up, down, inside, outside, left, right, top, bottom… Make way for asymmetric impertinence! This new collection becomes
- [FLAIR Eyewear 3D Frames For Autumn](https://www.opticaljournal.com/flair-eyewear-3d-frames-for-autumn/): True innovation is never loud. It rarely announces itself. And yet it changes the way we see and use things. Rather, it is a much quieter process than one might think – comprising development, precision and foresight. It is this that enables a product to evolve, thereby offering the wearer the uniqueness characteristic of FLAIR
- [Harry Chilinguerian - Optscureal // Optical Journal Podcast](https://www.opticaljournal.com/harry-chilinguerian-optscureal-optical-journal-podcast/): Daniel speaks with Harry Chilinguerian, master optician and founder of Optscureal
- [Scicon Sports Introduces Aeroshade 2.0 Titanium](https://www.opticaljournal.com/scicon-sports-introduces-aeroshade-2-0-titanium/): Scicon Sports introduced Aeroshade 2.0 Titanium, the evolution of one of the most iconic cycling eyewear designs of recent years. A project that sets a new benchmark in high-performance sports eyewear, thanks to the use of advanced materials, proprietary technical solutions, and exceptional manufacturing quality. In 2020, Scicon Sports officially entered the sports eyewear market,
- [Aeroshade 2.0 Titanium 5 Tour](https://www.opticaljournal.com/aeroshade-2-0-titanium-5-tour/): Tadej Pogačar has claimed his fifth Tour de France title, cementing his place among the greatest riders in the history of cycling. Once again, he achieved this remarkable feat wearing Scicon Sports eyewear. To celebrate this historic milestone, Scicon Sports presents the Aeroshade 2.0 Titanium 5 Tour, a limited edition of just 500 individually numbered
- [New Styles Arrive In MOREL's Eclipse Line](https://www.opticaljournal.com/new-styles-arrive-in-morels-eclipse-line/): MOREL released its first range of frames with clip-on sun lenses earlier this year. With the hot summer weather, men will appreciate this brand-new assortment of ECLIPSE models, featuring unique twists. Everyday styles with welcomed additions While these new designs are reminiscent of MOREL’s previous ECLIPSE release, there is a standout detail that’s sure to
- [La Barceloneta Drop - RAVAL Eyewear](https://www.opticaljournal.com/la-barceloneta-drop-raval-eyewear/): All of humanity fits into three square metres of La Barceloneta, and from that idea comes La Barceloneta Drop, the new collection from RAVAL Eyewear: twelve sunglasses portraying the microcosm of Barcelona's smallest and most alive beach. The guy selling mojitos from a Bluetooth speaker, the woman who has held the best spot since eight
- [Optometry Giving Sight Launches 2026 World Sight Day Challenge](https://www.opticaljournal.com/optometry-giving-sight-launches-2026-world-sight-day-challenge/): Optometry Giving Sight (OGS) announced the launch of the 2026 World Sight Day Challenge (WSDC), its annual fundraising campaign bringing together optometry practices, optometry schools, industry partners, and supporters across North America and beyond to raise funds for sustainable vision care programs worldwide. The Challenge runs September 1 through October 31, 2026. Now in its
- [Summer Portraits Released By FERILLI EYEWEAR](https://www.opticaljournal.com/summer-portraits-released-by-ferilli-eyewear/): Italian artisanal eyewear label FERILLI EYEWEAR unveiled a new series of portrait images for the summer season, celebrating its eco-sustainable sunglasses and optical frames – and the naturally flattering qualities of their distinctive designs. Handcrafted from cellulose acetate combined with prickly pear cactus fibres, FERILLI EYEWEAR remains the only eyewear producer to use this unique
- [OGI And Seraphin Celebrates the Individual](https://www.opticaljournal.com/ogi-and-seraphin-celebrates-the-individual/): In the latest summer release from OGI and Seraphin, craftsmanship and understated confidence take center stage. Articulate, expressive frames round out another season of style that draws attention to the person behind the frame, with stellar surprises from every angle. “Every collection begins with the belief that standout eyewear should never compete with the person
- [The Vision Council Guides The Optical Industry Through New Section 301 Tariffs](https://www.opticaljournal.com/the-vision-council-guides-the-optical-industry-through-new-section-301-tariffs/): As a leading advocate and resource for the vision community, The Vision Council is helping members navigate yet another shift in U.S. trade policy. The existing Section 122 tariffs that had assessed a 10% duty on imports expired Friday, July 24, resulting in the Trump Administration imposing new tariffs under Section 301 of the Trade
- [SIOS 2026 // Optical Journal Podcast](https://www.opticaljournal.com/sios-2026-optical-journal-podcast/): Daniel speaks with Leo Zupan of Laibach & York and Kayla Ashlee of Spexy about the Southern Independent Optical Show (SIOS), why independent eyecare professionals should attend, and what visitors can expect when the show comes to the Dallas/Fort Worth area on 11-12 September.
- [Théa and Unither Launch New Ophthalmic Production Facility](https://www.opticaljournal.com/thea-and-unither-launch-new-ophthalmic-production-facility/): Théa, an independent family-owned pharmaceutical group specialized in the development and commercialization of ophthalmic treatments, and Unither Pharmaceuticals, a French pharmaceutical development and manufacturing company, announce the signing of a long-term strategic industrial partnership aimed at supporting Théa Group’s growth in Europe. A Major Industrial Facility for Théa Under this agreement, the new production unit, covering approximately 20,000
- [SILMO Istanbul 2026  Everythıng About Eyewear](https://www.opticaljournal.com/silmo-istanbul-2026-everything-about-eyewear/): From 18 to 21 November 2026, SILMO Istanbul will once again bring together the optical industry's leading brands, manufacturers, distributors, retailers and buyers at the Istanbul Expo Center. Established as a key business meeting point for the region, the exhibition provides a unique environment where companies strengthen their presence, develop new partnerships and expand into
- [Kasperek Optical To Distribute Milo & Me](https://www.opticaljournal.com/kasperek-optical-to-distribute-milo-me/): Kasperek Optical announced the official addition of Milo & Me to its portfolio, bringing the internationally acclaimed children’s eyewear brand to independent optical professionals across the market. Melding world-class Dutch design with ultra-durable, flexible, and resilient materials. Milo & Me is crafted specifically for children who love to play, explore, and do things their own
- [Younger Optics LED Pro Adds 1.60 Material Offering](https://www.opticaljournal.com/younger-optics-led-pro-adds-1-60-material-offering/): Younger Optics has announced the expansion of LED Pro lenses to include 1.60 index MR-8 material by Mitsui Chemicals. Initially launched at Vision Expo in high index 1.67 MR‑10™ material, LED Pro lenses introduced a unique solution for patients affected by the growing prevalence of LED illumination in everyday life. About the lens LED Pro
- [Eschenbach Launches New magno DIGITAL Video Magnifer](https://www.opticaljournal.com/eschenbach-launches-new-magno-digital-video-magnifer/): Eschenbach Optik of America, Inc., a leading manufacturer of high-quality magnification and vision-enhancing solutions for the visually impaired, has introduced the new magno® DIGITAL video magnifier. Ideal for patients with macular degeneration, diabetic retinopathy, and other eye diseases causing vision loss, this ergonomically designed, hand-held electronic magnifier features a 5” display, 3-48x magnification, and personalized
- [One:1 Grows Its Collection](https://www.opticaljournal.com/one1-grows-its-collection/): Built on the belief that great eyewear should be designed for life and not for a season, One:1 has always focused on timeless shapes that fit and flatter a wide range of faces. This season’s launch stays true to that philosophy, with classic silhouettes that feel both fresh and familiar. The One:1 sun collection is
- [Bulget Occhiali Presents Two Distinct Expressions Of Contemporary Elegance](https://www.opticaljournal.com/bulget-occhiali-presents-two-distinct-expressions-of-contemporary-elegance/): For the Summer 2026 season, Bulget Occhiali continues to celebrate understated luxury through two new sunglass designs that perfectly balance classic inspiration with contemporary styling. The new BG3411MT-04BP and BG3412-05AP showcase the brand's expertise in premium metal eyewear, offering versatile silhouettes designed for today's confident and style-conscious consumer. The collection reflects Bulget's philosophy: sophisticated design,
- [Prodesign: As You Are](https://www.opticaljournal.com/prodesign-as-you-are/): Prodesign, the Danish eyewear brand, unveils an updated visual direction that sharpens its identity across all touchpoints. From a refined logo to a more confident and nuanced use of colour, and a shift towards character-driven visuals, the new expression brings greater clarity, edge, and presence to the brand. The evolution is designed to stand stronger
- [2026 IOA International Optician of the Year Award Shortlist](https://www.opticaljournal.com/2026-ioa-international-optician-of-the-year-award-shortlist/): The innovative IOA SILMO International Optician of the Year Award, first given in 2018, recognises the importance of the optician in the optical business and their role in the choice of optimum products for their clientele. The award is presented by the International Opticians Association (IOA), an international body dedicated to the enhancement and development
- [SILMO Optical Design Contest 2026](https://www.opticaljournal.com/silmo-optical-design-contest-2026/): Because innovation also begins with fresh ideas, SILMO Paris has made supporting emerging talent one of its core commitments. More than an international gathering for the optical industry, the exhibition nurtures creativity, encourages experimentation and shines a spotlight on the designers shaping tomorrow's optical world. A true international launchpad, the Optical Design Contest offers design
- [Yohji Yamamoto Eyewear Showcases Two New Designs](https://www.opticaljournal.com/yohji-yamamoto-eyewear-showcases-two-new-designs/): Yohji Yamamoto Eyewear has released two new styles for 2026. These two styles feature intricate detail in classic shapes. YYSUN504, the hexagonal sunglasses showcase sleek 3D bevels on the bridge, classic matt black titanium temples, and a nose pad with a new Y-shaped end piece. Finished with Yohji Yamamoto’s signature gold screws, it is all
- [Silhouette's The Sky Brings New Color And Character](https://www.opticaljournal.com/silhouettes-the-sky-brings-new-color-and-character/): Silhouette expands its long-standing rimless design family with The Sky, a collection that brings a fresh perspective to modern minimalism through a palette of translucent and solid colors, proven materials, and directional fashion-focused proportions. As fashions shift towards lighter silhouettes and more deliberate self-expression, this collection introduces translucency and atmospheric colors to an eyewear category traditionally
- [People, Innovation, Markets, Culture And Strategic Outlook - ANFAO 2026](https://www.opticaljournal.com/people-innovation-markets-culture-and-strategic-outlook-anfao-2026/): ANFAO – the Italian Optical Goods Manufacturers' Association – held its General Meeting on July 14 at Palazzo Flangini, the Association's traditional annual opportunity for member companies to come together to discuss shared objectives and future initiatives. During the meeting, President Lorraine Berton, together with the ANFAO team, presented the Association's strategic vision for supporting
- [Joseph Abboud Eyewear FW26 Eyewear Collection](https://www.opticaljournal.com/joseph-abboud-eyewear-fw26-eyewear-collection/): Altair introduced the Joseph Abboud Fall eyewear collection, where tailored sophistication meets modern craftsmanship. Inspired by the brand's classic menswear heritage, this release blends timeless styling with elevated everyday wearability, designed for the modern gentleman. Rich horn-inspired colorations, burnished finishes, engraved patterns, and genuine real wood accents define the latest eyewear assortment. Available now, the
- [MELLER LAB PROJECT 03 - Engineered By Nature](https://www.opticaljournal.com/meller-lab-project-03-engineered-by-nature/): Inside MELLER LAB, a scientist studied the anatomy of the butterfly. Its metamorphosis. Its symmetry. What began as an observation gradually informed the development of PROJECT 03: a collection of four shield-shaped silhouettes, featuring an overlapping single smoked gradient lens that wraps around the face and a lightweight stainless-steel structure beneath. Butterfly wings don't just
- [One True Pair's OTP-228](https://www.opticaljournal.com/one-true-pairs-otp-228/): One True Pair expands its assortment with OTP-228, a bold unisex square silhouette designed for those unafraid to stand out. Defined by striking angles and sculpted contours, the frame puts shape front and center, delivering the kind of confident look that instantly elevates any outfit. That confidence carries through every angle. Distinctive beveling throughout the
- [Konnichiwa Tokyo - IZIPIZI](https://www.opticaljournal.com/konnichiwa-tokyo-izipizi/): IZIPIZI continues its international expansion with the opening of its very first store in Japan, in the heart of Tokyo, in collaboration with its trusted local partner IDEAPORT. The Paris-based eyewear brand IZIPIZI has been present on the Japanese market for 14 years through a network of carefully selected premium retailers. The opening of this
- [FGX International And True Religion Announce Licensing Agreement](https://www.opticaljournal.com/fgx-international-and-true-religion-announce-licensing-agreement/): FGX International, an EssilorLuxottica company and one of the world’s leading over-the-counter eyewear brands, has announced a new licensing agreement with the iconic global lifestyle brand, True Religion. Under the agreement, FGX International will design, manufacture, and distribute fashion sunglasses and eyewear accessories for men and women. “Collaborating with True Religion to introduce our eyewear
- [Barton Perreira Summer 2026](https://www.opticaljournal.com/barton-perreira-summer-2026/): Barton Perreira's Summer 2026 Collection features a new line of eyewear that explores the balance between timelessness, boldness, and restraint. Featuring unexpected lens tints and architectural silhouettes, the collection offers wearers an opportunity to express their individuality. The lineup includes new sun and optical styles, the latest collaboration with the 007 franchise, new Alternative Fit
- [The New Masculinity Is Bold - T-Charge Eyewear](https://www.opticaljournal.com/the-new-masculinity-is-bold-t-charge-eyewear/): Minimalism is no longer about invisibility. It is about confidence. For Spring/Summer 2026, T-Charge Eyewear men's eyewear embraces bold architectural silhouettes inspired by modern industrial design. Larger front profiles, geometric angles, and clean surfaces define a new generation of sunglasses created for men who see style as an extension of their personality. The new T-Charge
- [If You Can’t LOCK It, You GLUE It - theo](https://www.opticaljournal.com/if-you-cant-lock-it-you-glue-it-theo/): Some things are held together by precision, others by connection. With LOCKS and GLUES, theo introduces two new families built around the same idea: bringing separate elements together. One locks. One glues. Both turn construction into design. LOCKS – Turning function into statement Some of the most iconic design objects have one thing in common: function became form.
- [Christian Louboutin Jaden Smith Capsule Collection](https://www.opticaljournal.com/christian-louboutin-jaden-smith-capsule-collection/): The world of Christian Louboutin is instantly recognizable - defined by unmistakable design codes. With the appointment of Jaden Smith as the first Creative Director of the Maison’s men’s line in September 2025, this vision evolves through a contemporary lens infused with cultural energy and modern attitude. His eyewear debut introduces a capsule collection where
- [Rudy Project Strengthens North American Commitment With Direct Expansion](https://www.opticaljournal.com/rudy-project-strengthens-north-american-commitment-with-direct-expansion/): Rudy Project announces a new chapter for the brand in North America as the company officially transitions from its longtime independent distributorship model to direct ownership under Rudy Project S.p.A., headquartered in Italy. Following the acquisition of Rudy Project North America earlier this year, the North American business now operates as a wholly owned subsidiary of
- [TREE Spectacles Celebrates Community With Inaugural ‘Solstice’ Event](https://www.opticaljournal.com/tree-spectacles-celebrates-community-with-inaugural-solstice-event/): Inspired by the summer solstice - the longest day of the year - TREE Spectacles created ‘The Solstice’, an annual event conceived as a moment of pause, reflection, and meaningful exchange. Designed as a recurring summer occasion, the special day-long gathering inspired conversation, the sharing of perspectives, and the cultivation of a common vision with
- [Introducing Affinity Eyewear from Ashton Riley](https://www.opticaljournal.com/introducing-affinity-eyewear-from-ashton-riley/): Affinity Eyewear from Ashton Riley is a beautifully crafted collection of eco-conscious eyewear that brings together contemporary Danish-inspired design, sustainable materials, exceptional comfort, and outstanding value. Created for today’s environmentally aware consumers, every frame reflects a commitment to quality craftsmanship, timeless style, and responsible innovation. Behind the brand is a team of industry experts with
- [SILMO Paris 2026 // Optical Journal Podcast](https://www.opticaljournal.com/silmo-paris-2026-optical-journal-podcast/): Daniel speaks with Amélie Morel Martin, SILMO’s President, and Eric Lenoir, SILMO’s Exhibition Director, about SILMO Paris 2026.
- [Connecting Ophthalmologists & Optometrists - Lutra Health](https://www.opticaljournal.com/connecting-ophthalmologists-optometrists-lutra-health/): Lutra Connect has launched a secure platform connecting optometrists and ophthalmologists for clinical advice, guidance, referral and post-operative care. Founded by Devon-based Consultant Ophthalmologists Sam Evans and Conor Ramsden alongside CEO Charles Solanki, the platform is the result of three years of development and structured feedback from more than 50 practices across the UK. This
- [World Sight Day 2026](https://www.opticaljournal.com/world-sight-day-2026/): The International Agency for the Prevention of Blindness (IAPB) has launched its 2026 World Sight Day campaign with a call for the eye health sector to once again unite behind the global movement to #LoveYourEyes. Building on the success of the last five years, the campaign continues to remind everyone, everywhere to prioritise their own eye
- [STATE Optical Co. Introduces Summer 2026 Collection](https://www.opticaljournal.com/state-optical-co-introduces-summer-2026-collection/): The STATE x Japan collection showcases titanium designs including Shaw, Atwood, and Laramie. Named for architects and landmarks that shaped Chicago's skyline, these styles explore precision engineering, lightweight construction, and architectural geometry through handcrafted Japanese titanium. The design happens in Chicago, imbuing each frame with the soul of the city, while "the craftsmanship comes from
- [Hickmann Eyewear SS2026 - Confidence Through Design](https://www.opticaljournal.com/hickmann-eyewear-ss2026-confidence-through-design/): For Spring/Summer 2026, Hickmann Eyewear presents a collection that places sunglasses at the center of personal style. Inspired by contemporary architecture, luxury accessories and international fashion movements, the collection introduces a series of statement-making designs that combine bold silhouettes with refined craftsmanship. From oversized cat-eyes and geometric acetate frames to sleek metal constructions, every model
- [Applications Now Open for the 2027 Sergio Cereda Eyewear Design Award](https://www.opticaljournal.com/applications-now-open-for-the-2027-sergio-cereda-eyewear-design-award/): Applications are now open for the 2027 Sergio Cereda Eyewear Design Award, an international competition recognizing the next generation of eyewear designers and celebrating creativity, innovation, craftsmanship, and strategic brand thinking. Presented during MIDO, the world’s leading international eyewear exhibition, the Award honors the legacy of legendary eyewear designer Sergio Cereda, whose work transformed the
- [ClearVision Optical Expands ILLA](https://www.opticaljournal.com/clearvision-optical-expands-illa/): ClearVision Optical has announced the expansion of the ILLA brand with the introduction of 11 new styles and the launch of its new campaign, More to Express. Designed and crafted in Italy, ILLA has always celebrated individuality through expressive color, distinctive silhouettes, and artisan craftsmanship. Since launch, ECPs have embraced ILLA's Italian craftsmanship, expressive styling,
- [CHARMANT USA Releases An Exclusive Mod Frame By Isaac Mizrahi New York](https://www.opticaljournal.com/charmant-usa-releases-an-exclusive-mod-frame-by-isaac-mizrahi-new-york/): Explore the allure of cool summer/fall styles for men that effortlessly suit every occasion with sophistication and charm. Based upon iconic classic American design, translated into modish styles, Isaac Mizrahi eyewear for men redefines the present-day man. While relaxing with good friends or sipping hot coffee at a small-town café, attending a celebratory dinner or
- [VSP Vision Named To Seramount Talent And Inclusion Index](https://www.opticaljournal.com/vsp-vision-named-to-seramount-talent-and-inclusion-index/): VSP Vision™ announced it has been named to the Seramount Talent and Inclusion Index, which recognizes organizations for fostering inclusive workplace cultures that drive organizational success. VSP Vision also earned Pinnacle status, an honor reserved for companies that have achieved among the highest scores on the index. “Earning Pinnacle status on the Seramount Talent and
- [The New Colors of Cypress By Andy Wolf](https://www.opticaljournal.com/the-new-colors-of-cypress-by-andy-wolf/): Cypress from Andy Wolf is back in new colorways. The striking Cypress aviator sunglasses by independent brand Andy Wolf exude confidence with their bold acetate frame and oversized proportions. Now the bestselling sunnies are coming in three new colorways: a dark blue acetate with purple-tinted lenses, a classic Havana with sage-tinted lenses, and a yellow spotted
- [The Vision Council Research Profiles America's Sunglass Non-Wearers](https://www.opticaljournal.com/the-vision-council-research-profiles-americas-sunglass-non-wearers/): The Vision Council released Focused inSights: Beyond UV Awareness, a new research report examining why 37% of U.S. adults, approximately 82 million people, do not wear sunglasses despite routine outdoor exposure and widespread familiarity with UV-related eye health risks. Its release comes in advance of National Sunglasses Day on June 27, the annual public reminder
- [Linda Farrow Unveils The Iconic Collection](https://www.opticaljournal.com/linda-farrow-unveils-the-iconic-collection/): One of the UK’s leading luxury eyewear brands, Linda Farrow, returns to its roots with the launch of the Iconic Collection, a refined homage to the brand’s original 1970s designs. This new collection revives the spirit of its heritage while embracing modern innovation, delivering a bold yet timeless statement for a new generation. Drawing inspiration
- [Mondottica USA Launches Cipher House](https://www.opticaljournal.com/mondottica-usa-launches-cipher-house/): Mondottica USA announced the launch of Cipher House, a new wholesale division created to introduce and grow a curated portfolio of contemporary fashion eyewear brands in the United States. Built as a dedicated go-to-market platform, Cipher House debuts with Off-White™, Palm Angels™, and Sandro™: three globally recognized fashion brands with distinct identities and strong consumer
- [OKUDA x Nina Mûr KROMATIKE](https://www.opticaljournal.com/okuda-x-nina-mur-kromatike/): KROMATIKE: The Fusion of Two Creative Worlds. KROMATIKE is a limited-edition collaboration that brings together the geometric and chromatic universe of OKUDA San Miguel with the contemporary craftsmanship of Nina Mûr. Internationally recognized for his distinctive visual language, Spanish artist, sculptor, and designer OKUDA San Miguel has created a body of work that transcends borders and
- [Millmead Optical Group Celebrates 80 Years](https://www.opticaljournal.com/millmead-optical-group-celebrates-80-years/): This year, Millmead Optical Group marks its 80th anniversary, celebrating eight decades of innovation, growth, and long-standing partnerships across the optical industry. The milestone was recently commemorated at a special event in Central London, where around 150 industry partners and friends of the business came together to recognise the company’s journey and look ahead to
- [ClearVision Optical Expands Steve Madden Kids](https://www.opticaljournal.com/clearvision-optical-expands-steve-madden-kids/): ClearVision Optical has expanded its Steve Madden Kids collection with new releases designed to bring trend-forward styling, wearable fashion details, and elevated aesthetics into the kids eyewear category, helping practices improve frame capture rates among style-conscious tweens and teens. Designed for style-conscious tweens and middle schoolers, Steve Madden Kids helps practices better engage tweens and
- [Kador Releases ONDA As Part Of  O.T.H. Collection](https://www.opticaljournal.com/kador-releases-onda-as-part-of-o-t-h-collection/): The ONDA collection by O.T.H. (Over The Hill) was created for the woman who views her style as an expression of refined uniqueness. Dedicated to those who desire a sophisticated accessory, capable of standing out without ever falling into excess, each ONDA model is designed to naturally enhance a dynamic and authentic character. Designed by
- [ZEISS Partners With Envision Health On VR Glaucoma Testing](https://www.opticaljournal.com/zeiss-partners-with-envision-health-on-vr-glaucoma-testing/): ZEISS Medical Technology, one of the world's leading medical technology companies, today announced a strategic collaboration with Envision Health Technologies, a leading digital eye health company founded by renowned glaucoma surgeon Dr. Lama A. Al-Aswad, to help advance glaucoma care through gamified virtual reality (VR) technology. The collaboration aims to firmly strengthen scientific and clinical
- [Style Is In Session: OGI Eyewear’s Summer Release](https://www.opticaljournal.com/style-is-in-session-ogi-eyewears-summer-release/): School may be out for the summer, but personality never takes a break. OGI Eyewear is giving a masterclass in vibrant and balanced eyewear with new styles from OGI, OGI Kids, and Red Rose by OGI. OGI’s new frames explore the playful aspects of a rounded shape. Styles like Bundt Cake and Chapped Lips bring
- [Snap Debuts SPECS Augmented Reality Glasses](https://www.opticaljournal.com/snap-debuts-specs-augmented-reality-glasses/): Snap Inc. unveiled SPECS, a wearable computer built into see-through augmented reality glasses. SPECS are expected to ship this fall in the United States, United Kingdom, and France. “SPECS are the beginning of a new era in computing,” said Evan Spiegel, co-founder and CEO of Snap Inc. “For decades, computers have asked us to look
- [Leni Klum Stars As The Face Of FOREVER GUESS](https://www.opticaljournal.com/leni-klum-stars-as-the-face-of-forever-guess/): Leni Klum is unveiled as the face of FOREVER GUESS, the latest eyewear campaign from GUESS that transforms the brand's iconic G logo into a symbol of confidence, individuality, and self-expression. Fronting the campaign, Klum takes centre stage in a cinematic series inspired by the glamour, drama, and larger-than-life energy of 1990s soap operas. Captured
- [OCuSOFT Introduces Retaine Ultra PF](https://www.opticaljournal.com/ocusoft-introduces-retaine-ultra-pf/): OCuSOFT announced the launch of Retaine® Ultra PF™, a moisture-rich eye drop available in a convenient preservative-free multi-dose bottle. While Retaine® MGD™ Advanced remains the premium choice for moderate-severe Dry Eye conditions, Retaine® Ultra PF™ provides an economical alternative for long-term therapeutic use. As more patients seek non-preserved artificial tears for everyday use, Retaine® Ultra
- [John Bruening - Geauga Vision Group // Optical Journal Podcast](https://www.opticaljournal.com/john-bruening-geauga-vision-group-optical-journal-podcast/): Daniel speaks with John Bruening, the CEO of Geauga Vision Group.
- [SILMO Arrives In Riyadh](https://www.opticaljournal.com/silmo-arrives-in-riyadh/): SILMO is continuing its international expansion by announcing the launch of SILMO Riyadh, a major new event to be held from April 2 to 4 at the Riyadh International Convention & Exhibition Center (RICEC). Designed as a strategic platform for the entire optics and eyewear industry, SILMO Riyadh is part of a strong regional growth
- [Shamir launches Sun Intelligence](https://www.opticaljournal.com/shamir-launches-sun-intelligence/): Shamir, a world-leading developer of optical lenses and part of EssilorLuxottica group, announced Shamir Sun Intelligence™, a premium optical design engineered to address key needs in the sun. This is new design provides Eye Care Professionals with a streamlined way to dispense prescription lenses enhanced for outdoor vision, supporting sharp vision in different outdoor conditions
- [ClearVision Optical Expands Dilli Dalli Collection](https://www.opticaljournal.com/clearvision-optical-expands-dilli-dalli-collection/): ClearVision Optical has expanded its Dilli Dalli collection with new releases designed to help eye care professionals better serve growing kids through enhanced styling, broader sizing, and updated materials that respond to evolving pediatric eyewear trends. This season’s releases introduce several key updates across the collection, including new geometric shapes, larger sizing, and new metal
- [Simple Eyewear Appoints The Frame Affair As USA Distributor](https://www.opticaljournal.com/simple-eyewear-appoints-the-frame-affair-as-usa-distributor/): Simple Eyewear, a Parisian brand designed for the everyday wearer with simple tastes, announces the appointment of The Frame Affair as its exclusive USA Distribution Agency. With a wide collection of models and visuals that show the joy from simple pleasures, Simple Eyewear brings its decade-long European history stateside for those seeking lightweight, trending, and
- [Modern Geometry Defines MODO’s Latest Paper-Thin Additions](https://www.opticaljournal.com/modern-geometry-defines-modos-latest-paper-thin-additions/): With a continued focus on lightness and clarity of form, the Paper-Thin Collection reflects MODO’s approach to design, where precision and comfort work quietly together. The collection introduces three new styles, expanding the line with fresh silhouettes and subtle color expressions. Among them, 4130 stands out – a softly squared shape offered in Navy, Olive,
- [Belgian Startup Behind Optisuite To Bring Its Digital Optician Assistant To The U.S.](https://www.opticaljournal.com/belgian-startup-behind-optisuite-to-bring-its-digital-optician-assistant-to-the-u-s/): Brussels-based Ditar, the company behind optical in-store consultation platform Optisuite, has closed a €1.4M seed round led by ScaleFund with participation from SeederFund, imec.istart, and Invest BW. Optisuite is a platform used on tablets during in-store eyewear consultations. Acting as a digital sales assistant for opticians, the platform helps guide customer conversations around frames, lenses,
- [Ronaldinho x DITA Eyewear Collaboration](https://www.opticaljournal.com/ronaldinho-x-dita-eyewear-collaboration/): DITA unveiled an exclusive collaboration with global soccer icon Ronaldinho, bridging the bold, aesthetic realm of DITA with the disciplined, high-performance engineering of DITA Lancier. Timed to coincide with a landmark summer for global soccer, the collection presents a dual-environment approach to technical luxury, matching Ronaldinho’s celebrated style with advanced manufacturing and architectural precision. The
- [Altair Eyewear Introduces New Cole Haan Low-Bridge Fit Styles](https://www.opticaljournal.com/altair-eyewear-introduces-new-cole-haan-low-bridge-fit-styles/): Altair introduces a new eyewear collection from Cole Haan, the American lifestyle and accessories brand. The eyewear combines time-honored craftsmanship and modern innovations to create a versatile, comfortable collection with timeless style. This collection introduces the brand's second launch of low-bridge fit optical frames, designed for customers with low nose bridges, high cheekbones, or wider
- [Miró Jeans Eyewear - Color With Attitude](https://www.opticaljournal.com/miro-jeans-eyewear-color-with-attitude/): In keeping with global eyewear trends for 2026, Miró Jeans has moved away from frontal laminations in favor of a cleaner, more contemporary aesthetic. Monochromatic color palettes serve as a symbol of authenticity and clarity, while subtle color accents on logos and temples add the playful, vibrant character that defines the brand. Inspired by the
- [Art-Craft Optical X Korchmar Limited-Edition Father’s Day Gift Set](https://www.opticaljournal.com/art-craft-optical-x-korchmar-limited-edition-fathers-day-gift-set/): Century-old American leather goods maker Korchmar and legendary American eyewear brand Art-Craft Optical are joining forces for a limited-edition Father’s Day collaboration celebrating over a century of American craftsmanship. The collaboration pairs Korchmar’s handcrafted full-grain leather eyewear case with Art-Craft Optical’s iconic American-made aviator sunglasses featuring the brand’s signature AERO Aviation Technology® lenses, the same
- [275+ Of The Oldest Eyecare Companies In The World](https://www.opticaljournal.com/275-of-the-oldest-eyecare-companies-in-the-world/): Several months ago, I started to look up the 100 oldest eyewear-eyecare and optical companies in the United States. This soon evolved into a major work in progress
- [Transitions Announces Winners of its Optical Advancement Educational Grants](https://www.opticaljournal.com/transitions-announces-winners-of-its-optical-advancement-educational-grants/): Transitions, in partnership with its Optical Advancement Board, has named the recipients for its Optical Advancement Educational Grant program, which aims to help support and empower the next generation of optometrists and opticians. “This year’s grant recipients bring a unique blend of curiosity, compassion, and dedication to growing within the optical industry,” said Arlene Barringer,
- [New Tariffs Loom for the Optical Industry](https://www.opticaljournal.com/new-tariffs-loom-for-the-optical-industry/): Following the U.S. Supreme Court's February decision limiting presidential authority under IEEPA, Section 122 duties have been in effect, but are set to expire July 24, 2026. Now, the U.S. Trade Representative (USTR) has announced proposed new tariffs under Section 301 of the Trade Act of 1974, citing forced labor concerns across more than 60
- [THE RUSH, Woodys’ Trendiest Sunglasses Of The Season](https://www.opticaljournal.com/the-rush-woodys-trendiest-sunglasses-of-the-season/): Woodys presents THE RUSH, its new summer editorial, in which its iconic Unique Bakery takes to the streets to showcase the sunglasses styles with the season’s most on-trend shapes from its SS26 collection. A young, bold proposal full of personality that invites you to enjoy the sun — and sweet treats — with your own
- [iO Unconventional - Antica Venezia For SS26](https://www.opticaljournal.com/io-unconventional-antica-venezia-for-ss26/): There are 6 new references presented by the iO Unconventional brand for the Antica Venezia collection in view of the upcoming summer. The best-selling Liò Eyewear collection, inspired by the Venetian art of lace and glass, celebrates the authentic character of contemporary eyewear with the launch of two new, unprecedented shapes, designed to accompany the season
- [François Pinton For Spring/Summer 2026](https://www.opticaljournal.com/francois-pinton-for-spring-summer-2026/): A new chapter unfolds for François Pinton from Design Eyewear Group, where heritage craftsmanship meets a renewed contemporary vision. This launch brings together a series of expressive eyewear designs defined by strong identities, refined construction, and a precise attention to detail. Each piece explores a balance between structure and fluidity, tradition and modernity, subtlety and
- [EKKIU Turns Up  the Heat for Summer 2026](https://www.opticaljournal.com/ekkiu-turns-up-the-heat-for-summer-2026/): EKKIU by Swiss Eyewear Group introduces its latest sunglass additions just in time for the summer season, delivering a confident statement for fashion-forward consumers. Created for the young and the young at heart, the collection pairs bold design with a sharp finish. Striking combinations of vibrant, high-quality acetate and precious metal elements create a dynamic
- [DaTE 2026: Exhibitor List Online](https://www.opticaljournal.com/date-2026-exhibitor-list-online/): DaTE is an experience to be lived. An event where eyewear, design, creativity, and relationships come together in an unconventional atmosphere, far from traditional industry formats. To host the 2026 edition, DaTE has chosen Napoli, a vibrant, intense city filled with energy and beauty, where the culture and authentic character that define it become an
- [Frame your Flavour With theo TOPPINGS](https://www.opticaljournal.com/frame-your-flavour-with-theo-toppings/): TOPPINGS – Barista with vista TOPPINGS from theo blends structure and softness. Not through excess, but through layering, like milk, cream, or syrup swirling into a strong espresso. In a world that often rushes past small pleasures, TOPPINGS celebrates them. The first sip of coffee in the morning. A favourite flavour. A small moment that
- [3 Leading Organizations Join Forces For National Sunglasses Day 2026](https://www.opticaljournal.com/3-leading-organizations-join-forces-for-national-sunglasses-day-2026/): The Vision Council Foundation, AccuWeather®, and The Skin Cancer Foundation are proud to announce a collaboration in advance of National Sunglasses Day, celebrated each year on June 27. For the first time, these three trusted authorities in eye health, weather forecasting and warnings, and skin health are joining forces to deliver a unified, comprehensive UV
- [SILMO d’Or 2026 Appoints Joachim Froment As Jury President](https://www.opticaljournal.com/silmo-dor-2026-appoints-joachim-froment-as-jury-president/): For this new edition of the SILMO d'Or, SILMO Paris has entrusted the presidency of its jury to Joachim Froment, an industrial designer and creative director based in Brussels. When design goes beyond the object to reinvent our relationship with the world Through this appointment, the SILMO d’Or shines a spotlight on a contemporary vision
- [Love At First Sight - ic! berlin & Barberini](https://www.opticaljournal.com/love-at-first-sight-ic-berlin-barberini/): With the Spring/Summer 2026 collection, ic! berlin presents an evolution of its core lines alongside a new highlight in the premium segment: the Mineral ic! capsule collection developed in collaboration with Barberini®. The combination of ic! berlin frames and Barberini® mineral lenses creates a new dimension of premium eyewear. Just a glance was needed between
- [MASAHIROMARUYAMA Launches New SS/2026SS Models](https://www.opticaljournal.com/masahiromaruyama-launches-new-ss-2026ss-models/): MASAHIROMARUYAMA announced the launch of new additions to the Monocle and Step collections. The brand releases unique spectacle frames every season based on the concept of unfinished art. “Unfinished art” is the guiding concept behind the eyewear brand MASAHIROMARUYAMA. Monocle - Classical and Mysterious The design is simpler than previous models, yet it maintains a striking
- [Spring-Summer 2026 Anne Klein Eyewear Collection](https://www.opticaljournal.com/spring-summer-2026-anne-klein-eyewear-collection/): Available now, the latest Anne Klein eyewear collection debuts a stunning display of color paired with new shapes, inclusive sizing, and animal-inspired detailing, creating the perfect blend of classic and distinctive styles just in time for spring. Classic yet elevated, the new eyewear collection features rounded shapes, crystal colorations, and a fresh interpretation of the
- [Sunglass Hut Brings “Own Your Moment” To Life  With Global Summer Ambassador Series](https://www.opticaljournal.com/sunglass-hut-brings-own-your-moment-to-life-with-global-summer-ambassador-series/): Sunglass Hut, a leading global destination for premium sunglasses, announces the next chapter of its OWN YOUR MOMENT platform with a summer campaign starring three influential talents across key markets: Breanna Stewart in the United States, Melanie C in the United Kingdom, and María Pedraza in Spain. First introduced in 2025, OWN YOUR MOMENT marked
- [Leftchannel Motion Graphics To Create Experiential Animation For Sunglass Hut To Celebrate Mickey Mouse's 90th Birthday](https://www.opticaljournal.com/leftchannel-motion-graphics-to-create-experiential-animation-for-sunglass-hut-to-celebrate-mickey-mouses-90th-birthday/): When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel, an eminent Columbus, Ohio-based motion graphics and animation studio, to create the experiential animation befitting such a milestone anniversary. Disney and Luxottica's Sunglass Hut collaborated to launch a new line of
- [T-Charge Spring/Summer 2026 Sunglasses For Modern Men](https://www.opticaljournal.com/t-charge-spring-summer-2026-sunglasses-for-modern-men/): The new Sun Collection Spring Summer 2026 by T-Charge Eyewear was created for men who live in constant motion. Inspired by urban architecture, dynamic lifestyles, and contemporary masculinity, the collection combines bold silhouettes, technical precision, and premium craftsmanship with lightweight comfort and versatility. From oversized navigators to geometric rimless designs, every frame reflects confidence, movement,
- [National Academy of Opticianry Approve First Steps Towards Merger With United Opticians Association](https://www.opticaljournal.com/national-academy-of-opticianry-approve-first-steps-towards-merger-with-united-opticians-association/): The National Academy of Opticianry (NAO) and the United Opticians Association (UOA) announced today that the NAO Fellow Members and the UOA Board of Directors each voted to authorize the beginning of the formal merger or asset‑transfer process between the two organizations. These actions follow the Letter of Intent jointly approved by both Boards in
- [HRH The Duchess of Edinburgh Urges Action On Avoidable Sight Lloss](https://www.opticaljournal.com/hrh-the-duchess-of-edinburgh-urges-action-on-avoidable-sight-lloss/): HRH The Duchess of Edinburgh, Global Ambassador for the International Agency for the Prevention of Blindness (IAPB), today encouraged urgent action to tackle the global crisis of avoidable sight loss. Attending the World Health Assembly for the first time, the Duchess of Edinburgh underlined the global importance of addressing preventable blindness. Speaking to Ministers of
- [Squared to Precision: KLiiK denmark for Narrow PD](https://www.opticaljournal.com/squared-to-precision-kliik-denmark-for-narrow-pd/): As the shift toward restraint continues to influence design, KLiiK denmark returns to the enduring strength of the classic square. This latest edit brings together three distinct designs, each grounded in a timeless silhouette and reinterpreted through a refined lens, reflecting a move toward minimal, wearable eyewear. Balancing simplicity with considered detailing, the collection moves from streamlined
- [MELLER Opens Its First Paris Store](https://www.opticaljournal.com/meller-opens-its-first-paris-store/): MELLER opened its first Paris store earlier this month at 19 Rue des Rosiers, right in the heart of the Marais. This location places the brand in one of the city's most culturally rich neighborhoods. It is a suitable home for a label that has always been at the crossroads of design, identity, and experience.
- [Ultra Limited Presents A New Sunglass Direction](https://www.opticaljournal.com/ultra-limited-presents-a-new-sunglass-direction/): Ultra Limited expands its women’s sunwear offering with two new designs that bring a more decorative and expressive energy to the collection. Carloforte sunglasses and sunglasses style Torcello introduce a bolder visual language, shaped by sculptural acetate, layered colour, and jewellery-inspired detailing. While remaining grounded in the handcrafted Italian approach that defines Ultra Limited, both
- [Eyewear Shapes: The Personalities Behind the Frames](https://www.opticaljournal.com/eyewear-shapes-the-personalities-behind-the-frames/): Eyewear comes in an endless variety of shapes, colors, and styles, but shape is where the personality of a frame truly begins. A frame’s silhouette can completely change the way a face feels: bold or understated, playful or refined, classic or rebellious. Let’s break down some of the major shape categories, starting with one that
- [6th World Congress of Optometry (WCO6) / 11th Conference of the Saudi Optometry Dates Announced](https://www.opticaljournal.com/6th-world-congress-of-optometry-wco6-11th-conference-of-the-saudi-optometry-dates-announced/): The World Council of Optometry (WCO) and the Saudi Society of Optometry (SSO) have confirmed the new dates for the 6th World Congress of Optometry (WCO6), to be held in conjunction with the 11th Saudi Optometry Conference and the first SILMO Exhibition in Saudi Arabia, from April 2–4, 2027, at the Riyadh International Convention and
- [CHARMANT Releases New Isaac Mizrahi New York Collection](https://www.opticaljournal.com/charmant-releases-new-isaac-mizrahi-new-york-collection/): The Isaac Mizrahi New York brand is an iconic American fashion label, founded by designer Isaac Mizrahi in 1987. Timelessly chic eyewear for the modern, trendy woman. This collection showcases a range of styles from classic cat-eye to contemporary butterfly frames. Inspired by the iconic design aesthetic of Isaac Mizrahi, each piece exudes sophistication and
- [HILX Eyewear Launches ORACLE Mountaineering Protection](https://www.opticaljournal.com/hilx-eyewear-launches-oracle-mountaineering-protection/): HILX Eyewear is excited to announce its entry into the mountaineering protection category with the launch of ORACLE, the brand’s first alpine-performance sunglasses. Designed for high-altitude environments and the most demanding mountain conditions, ORACLE combines advanced technical construction with a refined, modern aesthetic inspired by alpine landscapes. The model features a lightweight yet durable TR90
- [VSP Vision Recognized as a US Best Managed Company Gold Honoree](https://www.opticaljournal.com/vsp-vision-recognized-as-a-us-best-managed-company-gold-honoree/): VSP Vision™ announced it has been selected as a 2026 US Best Managed Company, a program sponsored by Deloitte Private* and The Wall Street Journal that recognizes outstanding U.S. private companies. Demonstrating excellence in strategic planning and execution, commitment to the growth of VSP Vision employees, and maintaining financial performance and rigorous governance for six
- [Italian Eyewear Returns To Center Stage At Italy On Madison](https://www.opticaljournal.com/italian-eyewear-returns-to-center-stage-at-italy-on-madison/): Italian eyewear takes center stage once again at Italy on Madison, the initiative promoted by ITA (Italian Trade Agency) for the promotion abroad and internationalization of Italian companies, taking place today through Friday, May 15th. It celebrates the lifestyle and excellence of Made in Italy through a rich program of immersive experiences. The event transforms
- [read on evolves](https://www.opticaljournal.com/read-on-evolves/): Award-winning reading glasses company, read-on, marks its sixth anniversary by repositioning itself as an optical innovation platform. Known for embedding readers into iPhone cases, designing ultra-portable standalone ready-readers, and offering customizable eyewear kits, the company is now accelerating its plans to “scale-up” the business and unlock emerging opportunities. Sandra Kaufmann and Monika Fink, co-founders and
- [Eyes of Faith Launches First Faith-Aligned Vision Membership Plan](https://www.opticaljournal.com/eyes-of-faith-launches-first-faith-aligned-vision-membership-plan/): Eyes of Faith, the original Christian eyewear brand, officially announced the launch of the Eyes of Faith Vision Plan at a recent gathering of the U.S. Christian Chamber of Commerce, introducing a new membership model that connects accessible eye care with purpose-driven impact. Introduced to Christian business leaders and marketplace influencers, the Eyes of Faith
- [Article One Introduces Spring/Summer 2026 Collection](https://www.opticaljournal.com/article-one-introduces-spring-summer-2026-collection/): Article One announced the launch of its Spring/Summer 2026 collection, an expansion of the brand’s evolving vision of modern American eyewear: technically grounded, visually restrained, and designed for people constantly in motion. Handmade in Japan, the Spring/Summer 2026 collection continues Article One’s commitment to elevated craftsmanship while introducing a more confident expression of performance-driven luxury.
- [eyeOs Introduces Jordan - Five Colors. One Statement.](https://www.opticaljournal.com/eyeos-introduces-jordan-five-colors-one-statement/): eyeOs has introduced Jordan, where sculpted form and clean execution meet a bold palette. Strong at first glance, sharper the longer you look. The design centers on a defined browline and balanced proportions that give the frame its presence without excess. Nothing feels added for effect—every line resolves with purpose, creating a look that is
- [SightCare LIVE 2026 Brings Independents Together](https://www.opticaljournal.com/sightcare-live-2026-brings-independents-together/): SightCare successfully delivered its flagship annual event, SightCare LIVE 2026, 26-27 April, bringing together independent optical professionals from across the UK for two days of learning, celebration, and connection at Edgbaston Stadium. The event welcomed delegates from some of the top independent practices across the UK, alongside supplier partners, creating a highly engaged and dynamic event
- [Foundation Fighting Blindness to Host United in Vision 2026](https://www.opticaljournal.com/foundation-fighting-blindness-to-host-united-in-vision-2026/): The Foundation Fighting Blindness, the driving force in the global development of treatments and cures for blinding diseases, will host its United in Vision 2026 conference at the Fort Worth Convention Center on June 12-13, 2026. For the first time, the Foundation’s biennial VISIONS conference will merge with the Retina International World Congress as a
- [2026 RevitalVision Reports Significant Vision Improvement](https://www.opticaljournal.com/2026-revitalvision-reports-significant-vision-improvement/): RevitalVision, a leader in non-invasive digital therapeutic solutions, today announced compelling new clinical evidence demonstrating the effectiveness and safety of its perceptual learning software in improving visual function across multiple ophthalmic indications. The findings, based on six randomized controlled trials completed in 2025—including three published in leading peer-reviewed ophthalmology journals—highlight meaningful improvements in visual acuity,
- [EMEA Soft Contact Lens Market Reports 6% Growth](https://www.opticaljournal.com/emea-soft-contact-lens-market-reports-6-growth/): The soft contact lens market across the EMEA region demonstrated solid growth in 2025, reaching a total value of €2.5 billion at industry level to eye care professionals, marking a 6% increase year-on-year. Daily disposable (DD) lenses led this growth with a 6.2% increase, while the weekly/bi-weekly and monthly (W/B-W&M) segment expanded by 5.7%. DD
- [Four Minutes With Steve McQueen Eyewear](https://www.opticaljournal.com/four-minutes-with-steve-mcqueen-eyewear/): We sat down with Gilles Macaluso, the founder and CEO of Steve McQueen Eyewear, at opti in January, where he showed us some of the great new retro designs for 2026. https://youtu.be/htLX2-OCcZE
- [The Vision Council Testifies at USTR Section 301 Hearings](https://www.opticaljournal.com/the-vision-council-testifies-at-ustr-section-301-hearings/): The Vision Council, the national trade association for the optical industry, testified before the Office of the U.S. Trade Representative (USTR) at a public hearing examining Section 301 investigations into structural excess capacity across 16 economies. The hearings are being held May 5–8 at the U.S. International Trade Commission in Washington, DC. Omar Elkhatib, Director
- [New HOYA Lens Technology Halts Myopia Progression In Children](https://www.opticaljournal.com/new-hoya-lens-technology-halts-myopia-progression-in-children/): Groundbreaking clinical trial results from HOYA Vision Care and The Hong Kong Polytechnic University demonstrated that a new myopia control spectacle lens design is able to halt clinically relevant myopia progression* for 9 out of 10 children over the first year of wear. The results, presented at the ARVO 2026 Annual Meeting in Denver, represent
- [Eyecelerator Teams Up With Unither Pharmaceuticals And Ora For Web Series](https://www.opticaljournal.com/eyecelerator-teams-up-with-unither-pharmaceuticals-and-ora-for-web-series/): Eyecelerator, in collaboration with Unither Pharmaceuticals and Ora, Inc., announces the launch of Eye to Market, a new web series dedicated to accelerating understanding of how ophthalmic innovations move from scientific insight to real-world adoption. The series brings together leaders across research, clinical development, manufacturing, and commercialization to unpack the challenges and opportunities shaping the
- [adidas Sport Eyewear Launches POWER VIZN Lens System](https://www.opticaljournal.com/adidas-sport-eyewear-launches-power-vizn-lens-system/): adidas Sport Eyewear announced the launch of the new POWERVIZN™ Lens System, now integrated into every model in the collection. Developed through rigorous research and innovation, the new lens system represents a major step forward in performance eyewear, delivering enhanced clarity, optimized contrast, and greater visual control for athletes across all sports and environments. Outdoor
- [SILMO Paris 2026  International Convergence And Future Perspectives](https://www.opticaljournal.com/silmo-paris-2026-international-convergence-and-future-perspectives/): Each year, SILMO Paris brings together the entire optics and eyewear ecosystem in one place. The 2026 edition continues this momentum, combining international reach, diversity of expertise, and a strong ability to anticipate major market shifts. More than just an event, SILMO Paris embodies that moment when everything begins: innovations, collaborations, new visions. A key
- [Woodys X Queen, An Iconic Collaboration](https://www.opticaljournal.com/woodys-x-queen-an-iconic-collaboration/): True to its creative spirit and constant pursuit of innovation in materials, Woodys Eyewear presents a new limited-edition capsule inspired by the musical universe, developed under the official license of the legendary band Queen, in which vinyl takes center stage in the design. The collection features six sunglass models, each with two references, combining high-quality
- [Maison Lafont Turns Its Own Archive Into Exclusive New Colorways](https://www.opticaljournal.com/maison-lafont-turns-its-own-archive-into-exclusive-new-colorways/): Maison Lafont reimagines sustainability with Creative Upcycling, a design philosophy conceived by Creative Director Thomas Lafont that transforms the brand's own archive into something entirely new. By fusing 50% vintage acetate from past Lafont collections with 50% fresh biomaterial through a precision thermo-fusion process, the maison produces colorways that cannot be found anywhere else in
- [Andy Wolf For Summer 2026](https://www.opticaljournal.com/andy-wolf-for-summer-2026/): Andy Wolf is introducing a new summer collection: Clean lines meet bold shapes, while curated color palettes range from earthy tones to vibrant summer hues. The design plays with contrast: delicate metal frames alongside striking acetate styles, minimalist silhouettes paired with expressive oversized pieces. About ANDY WOLF An idea among friends… that was the beginning
- [The Vision Council Releases New Consumer inSights Report for Q1 2026](https://www.opticaljournal.com/the-vision-council-releases-new-consumer-insights-report-for-q1-2026/): The Vision Council released its Consumer inSights Q1 2026 report, offering a detailed look at U.S. consumer behavior across optical products and services for the first quarter of the year. The report examines attitudes and purchasing patterns related to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and non-prescription sunglasses. This quarter's
- [Lacoste Kids & Tweens Eyewear SS26](https://www.opticaljournal.com/lacoste-kids-tweens-eyewear-ss26/): For Spring/Summer 2026, Lacoste unveils its Kids & Tweens eyewear collection, designed to transform eyewear into a fun, colorful experience. Embodying the brand’s visual identity while infusing each frame with distinctive character, the collection includes eyewear for boys and girls who enjoy playful creativity and personal expression, offering young wearers their first step into fashion.
- [UVP Partners With Careington On Digital Vision Benefits](https://www.opticaljournal.com/uvp-partners-with-careington-on-digital-vision-benefits/): United Vision Plans (UVP), a leading online vision benefits company and a subsidiary of the Optimax Eyewear Group, announced a new strategic collaboration with Careington International Corporation, a leader in the health and wellness benefits space for over 45 years. Through this collaboration, UVP’s online vision care solution — including eyeglasses, sunglasses, and contact lenses
- [EVATIK Redefines Modern Eyewear](https://www.opticaljournal.com/evatik-redefines-modern-eyewear/): Designed for the modern man, EVATIK’s latest optical release explores the enduring appeal of sophisticated brown tones. A warmer alternative to classic black, shades inspired by espresso, walnut, and tortoise evoke understated confidence while pairing effortlessly with both tailored and everyday wardrobes. Timeless in their versatility, these hues highlight the texture, finish, and quality of the materials,
- [Kador Reveals Refined Optical Styles For Men](https://www.opticaljournal.com/kador-reveals-refined-optical-styles-for-men/): The new proposal by Kador for the Premium Collection comes to life in Premium 66 and Premium 99, two new styles embodying the brand’s identity and its vision of contemporary design. The Premium Collection is conceived as a product portfolio dedicated to men: a broad and diverse collection designed to interpret and enhance different personalities, from
- [3 Designers, 3 Countries, 1 Group - Design Eyewear Group](https://www.opticaljournal.com/3-designers-3-countries-1-group-design-eyewear-group/): Creativity sits at the core of Design Eyewear Group's identity. Transforming that creativity into design takes many forms, varying from one designer to another. Through the work of three designers based in Denmark, France, and the United Kingdom, the group explores the diversity of contemporary eyewear design, where each distinct approach contributes to a shared
- [Ana Hickmann Eyewear Honors Women’s Beauty And Well-Being](https://www.opticaljournal.com/ana-hickmann-eyewear-honors-womens-beauty-and-well-being/): This Mother’s Day, Ana Hickmann Eyewear pays tribute to all women who inspire us every day with their strength, elegance, and authenticity. More than just a fashion accessory, eyewear becomes an essential element of both physical and emotional well-being, accompanying women through their most meaningful moments. The brand reinforces its commitment to creating pieces that
- [INVU – Oversized Drama In-Style](https://www.opticaljournal.com/invu-oversized-drama-in-style/): Oversized goes metal, redefining a category long dominated by plastic with this new INVU model. Radiant rose and white gold frames, paired with diamond-adorned temples, express pure opulence. Light, gradient lenses keep the gaze visible – because true drama is meant to be seen. About Swiss Eyewear Group Swiss Eyewear Group (International) AG is a registered,
- [A Four-Eyed World // Optical Journal Podcast](https://www.opticaljournal.com/a-four-eyed-world-optical-journal-podcast/): Daniel speaks with David King Dunaway, professor at the University of New Mexico in Albuquerque and the author of A Four-Eyed World: How Glasses Changed the Way We See.
- [ClearVision Optical Expands Advantage Titanium Collection](https://www.opticaljournal.com/clearvision-optical-expands-advantage-titanium-collection/): ClearVision Optical announces the expansion of its Advantage Titanium collection, introducing 5 new styles (two women’s and three men’s styles) that bring enhanced design, broader assortment, and continued profitability to one of the industry’s most in-demand eyewear categories. With the latest additions, the Advantage Titanium collection now features over 30 styles, offering eye care professionals
- [Southern Independent Optical Show (SIOS) Announces Autumn Dates](https://www.opticaljournal.com/southern-independent-optical-show-sios-announces-autumn-dates/): The Southern Independent Optical Show (SIOS) has announced new dates for their third edition. SIOS, which for its first two years was a Spring show, will now take place September 11–12, as the South’s premier independent optical event and the first optical show of the Fall trade show season. Set to take place in the heart of Dallas-Fort
- [VANNI X Oscalito](https://www.opticaljournal.com/vanni-x-oscalito/): A sunglasses collection born from the collaboration between VANNI, the historic brand of creative designer eyewear, and Oscalito, a fine weaver of high-quality knitwear. Two Turin-based brands with a history deeply rooted in the region's industrial tradition, a commitment to creating beautiful, well-made products, designed and manufactured with care and love in Italian factories using
- [theo FLOW – Always In Tune](https://www.opticaljournal.com/theo-flow-always-in-tune/): Subtle in shape, strong in spirit. theo eyewear introduces FLOW, a family of lightweight titanium frames designed to move along with the natural rhythm of everyday life. To move with you. FLOW is a flexible family of titanium frames that flow along with the gentle chaos of everyday life. They intuitively follow who you are
- [KOMONO Introduces Mycelium](https://www.opticaljournal.com/komono-introduces-mycelium/): KOMONO introduces Mycelium, its second drop within the 2026 SUPER NATURE theme, exploring connection, interdependence, and the invisible networks that shape how we grow. The limited edition collection features 6 sunglasses and 4 opticals. Super Nature imagines a heightened reality where nature’s beauty meets bold visual language. Inspired by the cultural awakening of the 1960s and ’70s,
- [ClearVision Optical Named One Of The Best Companies To Work For In New York For The 11th Time](https://www.opticaljournal.com/clearvision-optical-named-one-of-the-best-companies-to-work-for-in-new-york-for-the-11th-time/): ClearVision Optical, a leading designer and distributor of eyewear and sunwear, has been named one of the 2026 Best Companies to Work for in New York—marking the 11th time the company has earned this distinction. Selected from more than 1,500 applicants, ClearVision was one of just 63 companies recognized statewide. The company ranked #15 in
- [One True Pair Embraces Modern Unisex Design](https://www.opticaljournal.com/one-true-pair-embraces-modern-unisex-design/): One True Pair continues to deliver trend-driven design grounded in innovation. Created for Gen Z and Millennials, the brand resonates with consumers drawn to expressive pieces that reflect personal style while aligning with their commitment to sustainability. Through trend-forward silhouettes, distinctive patterns, and refined detailing, OTP demonstrates that eyewear can be both expressive and thoughtfully made.
- [CHARMANT Release New HEAD Sunglasses](https://www.opticaljournal.com/charmant-release-new-head-sunglasses/): Where sporty high performance meets style, few names stand out like HEAD. A global icon, trusted by athletes at every level: from center court champions to weekend cyclists, from alpine pros to 5K first-timers. Known for pushing the limits of sport and for blending high-tech innovations with cool designs, HEAD reinforces its lead in performance
- [Safilo Signs Agreement To Acquire SPY+ And Serengeti](https://www.opticaljournal.com/safilo-signs-agreement-to-acquire-spy-and-serengeti/): Safilo Group announced the signing of an exclusivity agreement with Bollé Brands aimed at the acquisition of SPY+ and Serengeti, two iconic US brands operating in the sports/outdoor and high-end eyewear segments. Completion of the proposed transaction is subject to consultation with the competent bodies and customary closing conditions. The transaction is in line with
- [opti 2027 – See. Hear. Next.](https://www.opticaljournal.com/opti-2027-see-hear-next/): Looking ahead to 2027, opti is opening a new chapter — both conceptually and communicatively. With a new visual world, evolved key visuals and the campaign claim See. Hear. Next., the international trade show for optics & design sets a clear course towards the future. In recent years, opti has established itself as a key
- [Teachable Tuesday - What in The Heck Is A Lens Washer (Liner)?](https://www.opticaljournal.com/teachable-tuesday-what-in-the-heck-is-a-lens-washer-liner-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is What in
- [Teachable Tuesday - Resizing or Reshaping an Old Lens for a New Frame](https://www.opticaljournal.com/teachable-tuesday-resizing-or-reshaping-an-old-lens-for-a-new-frame/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Resizing or
- [Teachable Tuesday - Lens Tilt And Perceived Power](https://www.opticaljournal.com/teachable-tuesday-lens-tilt-and-perceived-power/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Lens Tilt
- [Teachable Tuesday - How To Calculate Image Jump](https://www.opticaljournal.com/teachable-tuesday-how-to-calculate-image-jump-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How To
- [Teachable Tuesday - Verification or Final Inspection of Frames and Lenses](https://www.opticaljournal.com/teachable-tuesday-verification-or-final-inspection-of-frames-and-lenses/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Verification or
- [Teachable Tuesday - How They're Made (Lenses and Coatings): Inside The Optical Lab](https://www.opticaljournal.com/teachable-tuesday-how-theyre-made-lenses-and-coatings-inside-the-optical-lab-4/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How They're
- [Teachable Tuesday - Testing Your AR Coatings: How It's Done](https://www.opticaljournal.com/teachable-tuesday-testing-your-ar-coatings-how-its-done-5/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Testing Your
- [Teachable Tuesday - How To Prevent Lenses Slipping In The Edger: SECS Ed 101(b)](https://www.opticaljournal.com/teachable-tuesday-how-to-prevent-lenses-slipping-in-the-edger-secs-ed-101b-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How To
- [Teachable Tuesday - High Curves and Step Bevels](https://www.opticaljournal.com/teachable-tuesday-high-curves-and-step-bevels-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is High Curves
- [Teachable Tuesday - Avoid the Pitfalls of Working with Round Lenses and Frames](https://www.opticaljournal.com/teachable-tuesday-avoid-the-pitfalls-of-working-with-round-lenses-and-frames-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Avoid the
- [Teachable Tuesday - How to Restring a Cord Mount Frame](https://www.opticaljournal.com/teachable-tuesday-how-to-restring-a-cord-mount-frame-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How to
- [Teachable Tuesday - Getting The Most From Your Eyewear Frame Rep](https://www.opticaljournal.com/teachable-tuesday-getting-the-most-from-your-eyewear-frame-rep-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Getting The
- [Teachable Tuesday - How To Set Up Your Dispensing Area](https://www.opticaljournal.com/teachable-tuesday-how-to-set-up-your-dispensing-area-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How To
- [Teachable Tuesday -  The Importance of Abbe Value or Number in Lens Materials](https://www.opticaljournal.com/teachable-tuesday-the-importance-of-abbe-value-or-number-in-lens-materials-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is The Importance
- [Teachable Tuesday - Specific Gravity and Lens Materials](https://www.opticaljournal.com/teachable-tuesday-specific-gravity-and-lens-materials-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Specific Gravity
- [Teachable Tuesday -  Index of Refraction](https://www.opticaljournal.com/teachable-tuesday-index-of-refraction-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Index of
- [Teachable Tuesday - Guiding Customer Material Choice](https://www.opticaljournal.com/teachable-tuesday-guiding-customer-material-choice-4/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Guiding Customer
- [Teachable Tuesday - First Customer Interaction AND Dealing with Expired Rxs](https://www.opticaljournal.com/teachable-tuesday-first-customer-interaction-and-dealing-with-expired-rxs-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is First Customer
- [Teachable Tuesday - Notes on Eyeglass Lens Prescriptions](https://www.opticaljournal.com/teachable-tuesday-notes-on-eyeglass-lens-prescriptions-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Notes on
- [Teachable Tuesday – Guiding Customer Lens Style](https://www.opticaljournal.com/teachable-tuesday-guiding-customer-lens-style-4/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Guiding Customer
- [Teachable Tuesday – Guiding Customer Frame Choice Based on Lens Power](https://www.opticaljournal.com/teachable-tuesday-guiding-customer-frame-choice-based-on-lens-power-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Guiding Customer
- [Teachable Tuesday – Understanding Frame Fit: A Basic Guide](https://www.opticaljournal.com/teachable-tuesday-understanding-frame-fit-a-basic-guide-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is
- [Bollé Eyewear Launches Trailchaser](https://www.opticaljournal.com/bolle-eyewear-launches-trailchaser/): Bollé Eyewear is excited to enter the trail running category with the launch of the Trailchaser, a cylindrical half-rim shield constructed to the brand’s highest standards to deliver style, comfort, and precision for the most dedicated athletes in North America. “After leading the race in outdoor eyewear since 1888, Bollé is excited to enter trail
- [GO - Wear The Calm](https://www.opticaljournal.com/go-wear-the-calm/): See the World Differently. A movement born in colour for Spring/Summer 2026. In a world that never stops, GO Eyewear chooses to slow down, one frame at a time. There is a quiet revolution happening in eyewear. It does not announce itself with noise or urgency. It arrives softly, in the gentle wash of a cerulean sky,
- [CHARMANT Unveils New HEAD Eyewear](https://www.opticaljournal.com/charmant-unveils-new-head-eyewear/): Trusted by champions – built for everyone: the global sports brand HEAD equips athletes with the gear they need to push past their limits and come out on top. From skiing to tennis to sportswear, every product blends innovation with style – a winning formula that boosts performance and turns heads. The successful HEAD eyewear
- [May Is For MOREL For Men](https://www.opticaljournal.com/may-is-for-morel-for-men/): MOREL’s latest men’s concept takes familiar notes from the company’s century-spanning design legacy with an unexpected twist. Discover the bold, artistic details behind ASTRE: new combination frames with more visual highlights than meets the eye. At first glance, ASTRE evokes a similar minimalistic approach that MOREL has mastered with confidence. Sleek, stainless-steel fronts are tinted
- [CHARMANT USA Launches New Line Art](https://www.opticaljournal.com/charmant-usa-launches-new-line-art/): Bring a touch of luxury to everyday styling with Line Art CHARMANT. Unique in the world of premium eyewear, these elegant women’s profiles testify to the pursuit of excellence. Specially developed materials, advanced technology, and intricate workmanship combine to deliver light-as-air comfort, flexibility and the one-of-a-kind frame design. The Etude collection makes its debut with
- [SightCare Awards Announce Exclusive Italian Experience](https://www.opticaljournal.com/sightcare-awards-announce-exclusive-italian-experience/): SightCare has announced an exceptional prize package for the winner of its Frame Styling Practice of the Year category at the SightCare Awards 2026, sponsored by FEB31ST. The award celebrates independent practices that demonstrate outstanding expertise in eyewear styling, combining technical knowledge with a personalised, patient-focused approach to frame selection. This year’s winner will receive
- [American Academy of Optometry Opens Registration For Academy 2026](https://www.opticaljournal.com/american-academy-of-optometry-opens-registration-for-academy-2026/): The American Academy of Optometry has opened registration and housing for Academy 2026 Anaheim, its premier annual meeting bringing together leaders in eye care, research, and vision science. The meeting will take place September 30-October 3, 2026, at the Anaheim Convention Center in Anaheim, CA. Early bird registration rates are available now through July 29,
- [American Academy of Optometry Announces 2026 Retina Summit](https://www.opticaljournal.com/american-academy-of-optometry-announces-2026-retina-summit/): The American Academy of Optometry announced the 2026 Retina Summit, a focused continuing education program dedicated to advancing clinical knowledge and care in retinal disease. This one-day event will take place on Saturday, April 18, 2026, in Indianapolis, IN, at the Indianapolis Marriott Downtown, and is open to both Academy members and nonmembers. Powered by
- [Paloceras introduces Nouvelle Fiction Sun](https://www.opticaljournal.com/paloceras-introduces-nouvelle-fiction-sun/): Paloceras has launched Nouvelle Fiction Sun, a sunglasses collection that carries the inflated volumes of the award-winning Pebble series in subtler, rounded shapes defined by craft, colour, and light. Where the predecessor, Nouvelle Fiction optical, was refined for prescription clarity, lightweight comfort, and indoor life, Nouvelle Fiction Sun turns outward. The wearable sculptural forms remain, but
- [Silhouette Appoints Christian Bachler As CEO](https://www.opticaljournal.com/silhouette-appoints-christian-bachler-as-ceo/): Silhouette Group has appointed Christian Bachler as Chief Executive Officer (CEO) and Chairman of the Executive Board, effective April 13, 2026. With Christian Bachler, Silhouette Group gains an internationally experienced leader with a proven track record in the consumer goods and lifestyle industry. Most recently, he served as Executive Vice President at Fiskars Group, where
- [Reform Eyewear - You Move, We Move!](https://www.opticaljournal.com/reform-eyewear-you-move-we-move/): You Move, We Move! captures the notion of movement. At the heart of ReForm Eyewear's campaign “You Move, We Move!” is the idea that movement is not just physical — it is personal, intentional, and deeply human. Every shift in posture, every glance, every gesture tells a story. ReForm Eyewear is designed to respond to that
- [What Is Sustainable Eyewear?](https://www.opticaljournal.com/what-is-sustainable-eyewear/): On Earth Day, we all like to explore how we have and are impacting the environment of our world. In doing so, we do things a little differently. Some of us promise to bike to work a little more. Some of us vow to recycle more. Some of us might only make an effort to
- [J.F. Rey CARBONWOOD - Material Becomes Language](https://www.opticaljournal.com/j-f-rey-carbonwood-material-becomes-language/): It all starts with the material. Carbon and glass fibers, aluminum, and wood are contrasting elements precisely assembled to create frames that are lightweight, durable, and visually striking. The expression of a contemporary technical luxury. The CARBONWOOD collection from J.F. Rey represents the most advanced expression of the brand’s technical mastery and creative vision. Developed through
- [FYSH Captures Defining Eyewear Trends for 2026](https://www.opticaljournal.com/fysh-captures-defining-eyewear-trends-for-2026/): Four new optical styles join FYSH’s assortment, thoughtfully shaped around the defining eyewear trends of 2026 for the confident, fashion-forward woman. From layered color compositions to a hint of shimmer and the year’s embrace of softer, rounded silhouettes, each design reflects a forward-thinking vision. FYSH’s curated collection seamlessly blends runway-ready sophistication with everyday confidence. This latest
- [Aerial Vision International To Distribute Jacquemus Eyewear in U.S.](https://www.opticaljournal.com/aerial-vision-international-to-distribute-jacquemus-eyewear-in-u-s/): British luxury eyewear brand, Linda Farrow announces the appointment of AVI US (Aerial Vision International US Corp) for Jacquemus Eyewear in the U.S. and Canada. Aerial Vision International is a global eyewear distributor based in Rome, Italy, and has operated in the market for over three decades. In 2019, it established its U.S. subsidiary (AVI
- [New England College of Optometry Announces 2026 Honorary Degree Recipients](https://www.opticaljournal.com/new-england-college-of-optometry-announces-2026-honorary-degree-recipients/): The Board of Trustees at New England College of Optometry (NECO) is pleased to announce the distinguished honorees for its 132nd Commencement Exercises on Sunday, May 17, 2026, at Boston’s Symphony Hall. Honorary Degree Recipient: H. Eric Cushing H. Eric Cushing is a philanthropist who is passionate about both research and clinical care. He has
- [The New Oval By Andy Wolf](https://www.opticaljournal.com/the-new-oval-by-andy-wolf/): Andy Wolf’s new oversized oval frames redefine a classic silhouette with a modern edge. The soft curves meet statement proportions, creating a look that feels both retro and strikingly contemporary. Handcrafted in France, each frame combines premium materials with fearless design. The oversized oval shape adds character and confidence, balancing strong features while making a
- [A Few Minutes With Stefano Fulchir of iVision Tech](https://www.opticaljournal.com/a-few-minutes-with-stefano-fulchir-of-ivision-tech/): We sat down with Stefano Fulchir of iVision Tech during MIDO this past February, where he showed us some of the great new models for 2026, as well as a pair of sunglasses made infamous by a European head of state at Davos a few weeks earlier. https://youtu.be/PaBXLLPTFg8?si=fWRuuptw3K5bxqFe
- [Uncommon Introduces Four Frames For Men](https://www.opticaljournal.com/uncommon-introduces-four-frames-for-men/): Uncommon Eyewear’s is releasing four new frames that continue the evolution of the brand with premium fashion frames for men that include distinctive detailing. The designs carry forward signature elements such as double lines on the front or temples and see-through wire core trim details. One model marks a first for the collection, combining an acetate
- [Ørgreen Springs Forward In 2026](https://www.opticaljournal.com/orgreen-springs-forward-in-2026/): There is a certain continuity to the way Ørgreen evolves its lines. New models rarely arrive as statements on their own. They extend a line of thought already in motion, refining proportions, adjusting weight, and opening up new ways to wear familiar ideas. IMAGINARY LINES This Spring launch follows that same logic. Within IMAGINARY LINES,
- [Adira - Sophisticated Feminine Styles For SS26](https://www.opticaljournal.com/adira-sophisticated-feminine-styles-for-ss26/): Adira’s latest release introduces three new frames, with one model each from the Fresh Essentials, Classic Style, and Career Wear design stories. The collection reflects Adira’s focus on eyewear designed to support women through the many phases of their lives. The release brings together sophisticated and stylish frames that transition from everyday essentials to fashion-forward
- [Blackfin One Sun SS26](https://www.opticaljournal.com/blackfin-one-sun-ss26/): For the Spring/Summer 2026 season, Blackfin expands its One Sun line with three styles that interpret sunwear as an authentic titanium architecture – frames that express the brand’s character and portray an assertive, sophisticated mood. Iron Harbor, Coronado, and Sandy Hook are the product of a clear design vision: begin with the material to arrive
- [ZEISS Advances Connected Cataract And Refractive Workflows With New Digital, AI And Surgical Innovations](https://www.opticaljournal.com/zeiss-advances-connected-cataract-and-refractive-workflows-with-new-digital-ai-and-surgical-innovations/): ZEISS Medical Technology used the American Society of Cataract and Refractive Surgery conference, held April 10–12, 2026 in Washington, D.C., to showcase a range of new digital and surgical solutions designed to advance clinical workflows across refractive, cataract, and retinal care. According to Magnus Reibenspiess, Chief Commercial Officer and Head of the Strategic Business Unit
- [Eco Eyewear Retrospect Spring/Summer 2026 Collection](https://www.opticaljournal.com/eco-eyewear-retrospect-spring-summer-2026-collection/): Eco Eyewear revisits timeless style with the Retrospect Collection, blending classic shapes with a modern twist and crafted from sustainable Biobased material made from castor seeds. Lightweight yet strong and flexible, each frame is designed for everyday comfort with a spring hinge and adjustable temple core. Every model includes a magnetic sun clip with polarized
- [INVU Launches Ultra-Polarized Under-Helmet Sunglasses](https://www.opticaljournal.com/invu-launches-ultra-polarized-under-helmet-sunglasses/): As more consumers embrace cycling, e-biking, mountain biking, and other outdoor activities that require helmets, eyewear must adapt to new performance demands. With its latest release, INVU by Swiss Eyewear Group introduces a new collection of ultra-polarized sunglasses specifically designed to be worn comfortably under a helmet. Engineered in Switzerland, the frames feature an advanced,
- [Eddie Bauer And CHARMANT USA To Support  American Forests](https://www.opticaljournal.com/eddie-bauer-and-charmant-usa-to-support-american-forests/): CHARMANT USA and Eddie Bauer have teamed up to support American Forests in their ongoing efforts to protect and restore our forests. With a legacy spanning over 150 years, American Forests has been dedicated to revitalizing forests and enhancing the quality of life on our planet. They work to create healthy and resilient forests, ranging
- [CHARMANT Titanium Perfection Whispers Style And Confidence](https://www.opticaljournal.com/charmant-titanium-perfection-whispers-style-and-confidence/): You don’t just wear a CHARMANT Titanium Perfection frame, you experience it. Slip one on to feel the quiet presence of Japanese craftsmanship. These premium profiles – for women and men – are a fusion of high-quality materials, meticulous details, and the latest colour expressions. Minimalist yet magnetic, CHARMANT Titanium Perfection eyewear delivers flexibility, durability,
- [WestGroupe Introduces the New Superflex Kids Collection](https://www.opticaljournal.com/westgroupe-introduces-the-new-superflex-kids-collection/): WestGroupe introduces the newest Superflex® Kids collection, featuring eight vibrant styles that blend playful design with all-day comfort. Bursting with bold colors, funky patterns, and eye-catching temple details, each frame is thoughtfully crafted to celebrate every child’s personality while sparking their creativity. Superflex® Kids goes beyond style, offering practical performance parents can trust. Designed for
- [RAMMSTEIN EYEWEAR By Vinylize](https://www.opticaljournal.com/rammstein-eyewear-by-vinylize/): Anyone who understands RAMMSTEIN knows: nothing is accidental. Everything follows intent, attitude, and uncompromising consistency. RAMMSTEIN EYEWEAR is not a fashion statement. It is a logical extension of this world. The collection reflects the same visual language that defines RAMMSTEIN: reduced, angular, functional – with precise symbolism. Black, grey, metal. Engineered clarity. One defining feature sets
- [Why Warby Parker Doesn’t Sell Frames Off the Board (And You Do)](https://www.opticaljournal.com/why-warby-parker-doesnt-sell-frames-off-the-board-and-you-do/): I walked into a Warby Parker store recently. Not as a customer. As an observer. And within about 30 seconds, something became obvious: They don’t sell frames off the board. Nothing leaves. Everything stays. The board is always full Now Compare That to Most Independent Practices Let’s be honest. Frames get sold directly off the
- [Introducing the Shamir Lens Simulator](https://www.opticaljournal.com/introducing-the-shamir-lens-simulator/): Shamir announced the launch of the Shamir Lens Simulator, a cutting-edge digital tool designed to help Eye Care Professionals (ECPs) deliver a more engaging and educational experience for their patients. This interactive platform allows ECPs to visually demonstrate the benefits of premium lens designs, coatings, and treatments in a clear, compelling, and easy to understand
- [L’Amy America Introduces Champion NextGen](https://www.opticaljournal.com/lamy-america-introduces-champion-nextgen/): L’Amy America proudly announces the launch of NextGen, a new segment within the Champion collection, created to engage a rising generation of consumers who value authenticity, versatility, and modern expression. Designed with the “up-and-comers” in mind, NextGen reflects a shift toward ageless styling—where classic silhouettes meet contemporary detailing. The collection balances Champion’s storied heritage with
- [Where Play Meets Power: OGI Eyewear’s Spring 2026 Collection](https://www.opticaljournal.com/where-play-meets-power-ogi-eyewears-spring-2026-collection/): Season’s change is a time of quiet evolution and, at the same time, bold leaps forward. OGI Eyewear’s Spring 2026 collection captures both, bringing a confident expression of color, proportion, and individuality to the frame board and helping independent optical practices stand apart. This season balances wearable design with bold personality. Frames like Blanding Turtle
- [FLAIR Eyewear - 80 Years Of Innovations](https://www.opticaljournal.com/flair-eyewear-80-years-of-innovations/): To mark its anniversary, FLAIR is revealing what innovative 3D printing looks like – and feels like – in the premium segment. Unmistakable in its design language, uncompromising in quality and precision. Light as a feather, radically minimalist, and ‘Made in Germany’. In the new collection, you will also discover lightweight titanium, sparkling zirconia, the
- [Mondottica Group Launches First Antony Morato Eyewear Collection](https://www.opticaljournal.com/mondottica-group-launches-first-antony-morato-eyewear-collection/): Global eyewear brand Mondottica Group announces the launch of the first Antony Morato eyewear collection. The luxury Italian menswear brand’s expansion into eyewear represents a strategic evolution in its growth path as a contemporary lifestyle brand. The new product category, conceived as a natural extension of the Antony Morato universe, maintains stylistic consistency and attention to
- [Forall Vintage Acetate](https://www.opticaljournal.com/forall-vintage-acetate/): Forall Frameworks introduced two vintage acetates at Vision Expo last month. The combination of rare Vintage Abalone and Lunar acetates with newly introduced advanced polishing and thermoforming techniques drew a strong response from buyers—elevating both the finish and feel in a way that was immediately noticeable on the floor. The Spring 2026 collection is centered
- [The Optical Suppliers Association Joins The Alliance for Healthcare from the Eye](https://www.opticaljournal.com/the-optical-suppliers-association-joins-the-alliance-for-healthcare-from-the-eye/): The Optical Suppliers Association (OSA) has joined The Alliance for Healthcare from the Eye, underscoring its commitment to ethical adoption of oculomics and advancing the role of eye health within broader healthcare pathways. OSA will support the efforts of The Alliance for Healthcare from the Eye to encourage greater collaboration, awareness and understanding across Europe
- [Silhouette hosts global media event at the Guggenheim Museum, Bilbao](https://www.opticaljournal.com/silhouette-hosts-global-media-event-at-the-guggenheim-museum-bilbao/): On March 23, Austrian premium eyewear brand Silhouette brought together a curated circle of international journalists and influential tastemakers in Bilbao for an exclusive global PR experience titled “Titanium Meets Titanium.” Around 50 guests from across Europe and the United States followed the invitation to one of the world’s most iconic architectural landmarks, where innovation,
- [GIGI STUDIOS Presents Portrait Series Capsule Collection:](https://www.opticaljournal.com/gigi-studios-presents-portrait-series-capsule-collection/): GIGI STUDIOS Portrait Series is a declaration of character. Eyewear that expresses identity, defined by inner strength and an unmistakable presence. Timeless designs, elevated through precise lines and sculptural forms. As a continuation of the Spring Summer 2026 collection, the March capsule explores GIGI STUDIOS' distinctive codes through new chromatic interpretations and contemporary finishes. Tricolour
- [UC Irvine Chemists Shed Light On Age-Related Cataracts](https://www.opticaljournal.com/uc-irvine-chemists-shed-light-on-age-related-cataracts/): Cataracts are a leading cause of blindness worldwide and are considered a priority disease by the World Health Organization. In a new study, researchers at the University of California, Irvine uncovered how a subtle chemical change in an eye lens protein can make the protein more likely to clump together over time, suggesting an early
- [HOYA Vision Care Accelerates Global Sustainability Ambitions](https://www.opticaljournal.com/hoya-vision-care-accelerates-global-sustainability-ambitions/): HOYA Vision Care announced an update on its One Vision program through its new “Sustainability in Action” report, outlining the company’s accelerated commitments and progress toward building a more sustainable future while addressing critical gaps in global vision care. Contained in the report is a pledge to achieve 100% renewable electricity usage across all operations
- [Nine West Eyewear Showcases SS26 Optical Collection](https://www.opticaljournal.com/nine-west-eyewear-showcases-ss26-optical-collection/): Nine West Eyewear launched its new SS26 optical collection as part of the Perfect Fit, Head‑to‑Toe campaign. Designed to deliver effortless style and inclusive fit options for every face shape, the collection reinforces the brand’s commitment to modern femininity, versatility, and head-to-toe confidence through petite and extended-fit sizing. The Spring/Summer 2026 release introduces eight new
- [ZURICH – With NIRVAN JAVAN + ALFREDO HÄBERLI](https://www.opticaljournal.com/zurich-with-nirvan-javan-alfredo-haberli/): Alfredo Häberli is among Switzerland’s most influential designers. His work – ranging from furniture and lighting to everyday objects – follows a clear aesthetic rooted in his personal credo: “Observing is the most beautiful form of thinking.” With his first eyewear designs, created in close collaboration with Nirvan Javan, a long-held passion project finds its expression.
- [MOREL Spring/Summer Styles For Women](https://www.opticaljournal.com/morel-spring-summer-styles-for-women/): For over 140 years, MOREL has stunned the eyewear industry with ingenuity, innovation, and a crucial focus on crafting for comfort. The company’s latest release charms with soft shades for women who appreciate a feminine flair from their frames. SONIA is designed with stainless-steel fronts and bold acetate temples to provide a distinct contrast. Depending
- [The National Academy of Opticianry Announces its 2026 Award Winners](https://www.opticaljournal.com/the-national-academy-of-opticianry-announces-its-2026-award-winners/): The National Academy of Opticianry (NAO) is proud to announce the recipients of its prestigious NAO Hall of Fame, NAO Optician of the Year, and NAO Educator of the Year Awards for 2026. These distinguished honors recognize individuals whose dedication, leadership, and service continue to elevate the profession of opticianry and advance the delivery of
- [Spectaful Expands Its Material Language](https://www.opticaljournal.com/spectaful-expands-its-material-language/): Spectaful’s latest optical models represent a clear step forward in the brand’s ongoing exploration of form and material. These new designs bring greater dimensional definition and a more considered use of colour, while maintaining the clarity that has long defined Spectaful’s identity. Crafted with advanced polymer fronts and acetate temples, the frames are shaped with
- [Ultra Limited Presents A New Expression Of Optical Design](https://www.opticaljournal.com/ultra-limited-presents-a-new-expression-of-optical-design/): With Acireale, Amatrice, Licata, and Ostuni, Ultra Limited introduces four new optical creations that signal a decisive step forward in the brand’s evolution. More than new silhouettes, these models express character through considered proportions and a craftsmanship-led approach that elevates eyewear into a statement of individuality. Each frame is conceived as a distinctive presence, where
- [J.F. Rey SLEDGE Series – The Mechanics Of Style](https://www.opticaljournal.com/j-f-rey-sledge-series-the-mechanics-of-style/): With the SLEDGE series, J.F. Rey highlights its full expertise in eyewear engineering and structural design. A flagship showcase of the brand’s craftsmanship, this collection embraces an architectural approach in which technical sophistication becomes a central element of its aesthetics: a structural element of the design, and a distinctive visual signature of the frame. At
- [From Fragmented Effort to Coordinated Action - Frame The Future](https://www.opticaljournal.com/from-fragmented-effort-to-coordinated-action-frame-the-future/): A new industry whitepaper published by Frame the Future (FTF) argues that eyewear’s sustainability challenge is no longer primarily technical; it is structural. The FTF Catalyst Study maps the barriers preventing progress from scaling across the industry, from materials and manufacturing to retail, communication, and end-of-life. Based on 19 in-depth interviews across the value chain,
- [UOA Launches Sightline Industry Panel](https://www.opticaljournal.com/uoa-launches-sightline-industry-panel/): The United Opticians Association (UOA) announced the launch of the Sightline Industry Panel, a first-of-its-kind think tank bringing together leaders from across the optical industry to shape the future of opticianry. The group held its kickoff meeting at Vision Expo in Orlando on March 13, 2026, and the energy in the room was unmistakable. Executives from
- [Blackfin Introduces Prometheus Two: The Limited-Edition Sequel](https://www.opticaljournal.com/blackfin-introduces-prometheus-two-the-limited-edition-sequel/): Following the sell-out success of the first edition, Blackfin announces the arrival of Prometheus Two, the sequel to a Limited Edition that propels the brand’s aesthetic language into a new avant-garde dimension. A true design manifesto that distills Blackfin’s technical mastery while expressing the brand’s purest, most authentic identity. Milled with obsessive precision from a
- [30 Years Of ic! berlin](https://www.opticaljournal.com/30-years-of-ic-berlin/): ic! berlin celebrates its 30th anniversary: a moment to honor its roots while looking ahead with clarity and purpose. Founded in a Berlin apartment in 1996 when the city was newly reunited and driven by raw creative energy, ic! berlin has emerged from a culture defined by freedom, experimentation, and reinvention. Since then, the brand has
- [Phi by Toulch Rimless](https://www.opticaljournal.com/phi-by-toulch-rimless/): Phi by Toulch Rimless is the first in a series of rimless eyewear concepts built on a fundamentally new mounting architecture. Engineered to simplify and speed up assembly while enhancing durability, Phi is designed with minimalist purity. Founded by optometrists and opticians, Toulch Rimless, formerly known as QED, set out to rethink rimless from the ground
- [Vision Expo 2026 Celebrates 40 Years With Orlando Event](https://www.opticaljournal.com/vision-expo-2026-celebrates-40-years-with-orlando-event/): One of the optical industry’s most important gatherings wrapped with strong momentum as Vision Expo 2026 concluded its milestone event at the Orange County Convention Center (OCCC) in Orlando, Florida. Celebrating its 40th anniversary, the show marked the debut of a single, unified annual Vision Expo, bringing together the global optical community for four days
- [Isaac Mizrahi New York 2026 Sunglasses](https://www.opticaljournal.com/isaac-mizrahi-new-york-2026-sunglasses/): The Isaac Mizrahi New York brand is an iconic American fashion label, founded by designer Isaac Mizrahi in 1987. Timelessly chic eyewear for the modern trendy women. This collection showcases a range of styles from classic cat-eye to contemporary butterfly frames. Inspired by the iconic design aesthetic of Isaac Mizrahi, each piece exudes sophistication and
- [theo FRISKOS – Soak up the sun](https://www.opticaljournal.com/theo-friskos-soak-up-the-sun/): theo eyewear introduces FRISKOS, a colourful full-acetate sunglasses family inspired by the joyful feeling of enjoying an ice cream on a hot summer day. With soft curves, simple volumes, and unmistakable gelato vibes, FRISKOS brings a playful, fashion-forward attitude to summer eyewear. Soak up the sun with Popsi, Stox, Lolly, Soleo, Scoopy, and Bello. You
- [EyeMed Vision Care and The Vision Council Foundation Continue Partnership](https://www.opticaljournal.com/eyemed-vision-care-and-the-vision-council-foundation-continue-partnership/): EyeMed Vision Care® and The Vision Council Foundation are continuing their strategic partnership for a second year, building on a shared commitment to elevate awareness of the vital role comprehensive eye care plays in overall health and wellbeing. As the collaboration evolves, the organizations are expanding their efforts to reach broader audiences with accessible vision health information
- [Donna Karan New York Presents The Edit, The Ss26 Campaign](https://www.opticaljournal.com/donna-karan-new-york-presents-the-edit-the-ss26-campaign/): Donna Karan New York continues its reemergence with The Edit: a curated fashion campaign shaped by three women whose presence transcends trend, age, and moment. Adriana Lima, Joan Smalls, and Grace Elizabeth bring their distinct points of view to the brand’s design DNA, selecting and styling a personal edit from the wider collection for an
- [New Styles In MODO’s Legacy Collection](https://www.opticaljournal.com/new-styles-in-modos-legacy-collection/): A modern signature within MODO’s portfolio, the Legacy Collection blends contemporary precision with a distinctly vintage-inspired look. For Spring/Summer 2026, the collection introduces three new styles that embody its blend of heritage and innovation. The Legacy Titanium 9017 stands out with a double bridge, highlighting titanium’s exceptional strength, minimal weight, and enduring refinement. A showstopper
- [Color Meets Contrast for Narrow PDs - KLiiK denmark](https://www.opticaljournal.com/color-meets-contrast-for-narrow-pds-kliik-denmark/): KLiiK denmark’s 2026 eyewear campaign, “Chromatic Duality,” bursts into a vivid exploration of color and contrast. Red radiates confidence and passion, reflecting the unmistakable pulse of KLiiK’s identity, while turquoise evokes calm, creativity, and understated ease. Anchored in sleek lines, gentle curves, and carved textures, the campaign balances architectural precision with organic softness, drawing on
- [T-CHARGE EYEWEAR New Metal Optical Collection](https://www.opticaljournal.com/t-charge-eyewear-new-metal-optical-collection/): T-CHARGE EYEWEAR presents its new collection of optical metal frames, made of high-quality stainless steel, a material recognized as one of the main trends in the male segment. This collection responds to the growing demand for frames that combine lightness, resistance, and contemporary aesthetics, aligning functionality and design with the demands of the modern man.
- [The Neighbors Eyewear Introduces NBR FORM](https://www.opticaljournal.com/the-neighbors-eyewear-introduces-nbr-form/): The Neighbors Eyewear expands its collection with the launch of NBR Form, a new segment built around lightweight construction, flexibility, and modern design. Each frame in the collection is offered in two colors. Engineered with flexible material construction, NBR Form features Form Flex technology that allows frames to bend and return to shape, offering durability
- [March Madness // Optical Shows 2026](https://www.opticaljournal.com/march-madness-optical-shows-2026/): As the calendar racks up a new number each year, optical shows around the world showcase the newest designs for waiting optical shops. The winter trade show season starts with opti in Munich, and then a week or two later, the world's largest optical trade show, MIDO, opens for three days in Milan. Both shows
- [Ferilli Eyewear // Trame - After Collection](https://www.opticaljournal.com/ferilli-eyewear-trame-after-collection/): Ferilli Eyewear, an independent Italian artisanal eyewear label specialising in natural materials, has extended its eco-sustainable eyewear collection with the Trame - After Collection, designed in cellulose acetate and embedded with prickly pear cactus fibres. Inspired by the Pugliese landscape and its natural terrain, the three-piece collection explores the brand’s signature material – the fibres
- [McGee Group Celebrates 50 Years at Vision Expo](https://www.opticaljournal.com/mcgee-group-celebrates-50-years-at-vision-expo/): The McGee Group is celebrating its 50th anniversary, marking five decades of dedication to product quality, customer service, and excellence in the optical industry. Founded in 1976, the family-owned company has grown from a home-based startup into an internationally recognized optical resource with an impressive 11-brand portfolio spanning licensed and proprietary collections. The company continues to
- [Red Rose by OGI 2026 Collection](https://www.opticaljournal.com/red-rose-by-ogi-2026-collection/): Red Rose by OGI announces the launch of its 2026 optical collection, accompanied by a new campaign photographed in Paris by fashion photographer and art director Anastasiia Ses, known for emotionally resonant editorial storytelling. The resulting campaign speaks fluently to today’s consumer, for whom style is less about age and more about mindset. Built for
- [Forall Launches Spring 2026 Collection](https://www.opticaljournal.com/forall-launches-spring-2026-collection/): Independent eyewear brand Forall is gaining momentum in the optical industry with the introduction of its Spring 2026 collection. Created by the team behind Arbor Eyewear, Forall is an American-made collection inspired by the towns and landscapes of Texas. Each frame carries the name of a place that reflects the spirit and character behind its design.
- [Transitions Optical Announces Call for Education Grant Applications](https://www.opticaljournal.com/transitions-optical-announces-call-for-education-grant-applications/): To help support and empower the next generation of eye care professionals, Transitions Optical, in partnership with its Optical Advancement Board, is now accepting applications for the Transitions® Optical Advancement educational grant program until April 17, 2026, at 11:59 p.m. ET. Through the program, Transitions Optical will award: Five $1,000 grants to graduating high school
- [IOT CamberPure - One Lens. All Materials. Zero Compromise.](https://www.opticaljournal.com/iot-camberpure-one-lens-all-materials-zero-compromise/): IOT, in collaboration with Younger Optics, is introducing CamberPure™, a new generation of premium progressive lenses designed to deliver exceptional clarity across all lens materials. The official market debut will take place at Vision Expo, where attendees will be the first to know more about this breakthrough in redefining progressive vision. CamberPure™ features Chromatic Aberration
- [Mondottica UK Ltd Announces Taylor Morris London Partnership](https://www.opticaljournal.com/mondottica-uk-ltd-announces-taylor-morris-london-partnership/): Mondottica announced a significant new partnership with Taylor Morris London, under which Mondottica will become the exclusive distributor for both Taylor Morris London and Sunday Somewhere collections in the UK independent optical channel. This long-term agreement positions Mondottica at the forefront of the British independent eyewear market, leveraging its established sales infrastructure and dedicated support
- [SILMO Paris 2026 - A New Vision Takes Shape](https://www.opticaljournal.com/silmo-paris-2026-a-new-vision-takes-shape/): A new manifesto. A new visual embodiment. The same ambition: to be the starting point for major transformations across the global optics and eyewear industry. “The season starts here” – with this powerful signature, SILMO Paris reaffirms its role: a place where ideas emerge, trends are anticipated and the future of the sector takes shape.
- [SILMO Paris Optical Design Contest 2026](https://www.opticaljournal.com/silmo-paris-optical-design-contest-2026/): For over fifty years, SILMO Paris has brought together the creative and forward-thinking minds of the optical and eyewear world. With the Optical Design Contest, the show continues its mission: to inspire, showcase, and support the talents of tomorrow. This new edition invites design students to explore the possibilities of vision, push the boundaries of creativity,
- [Vision Expo NOW Awards 2026 Finalists](https://www.opticaljournal.com/vision-expo-now-awards-2026-finalists/): The NOW Awards by Vision Expo return for 2026, and for the first time, submissions were open to the entire global eyewear community. Exhibition at Vision Expo was not required, and participation was free. Designers, brands, and creators worldwide submitted their most visionary eyewear frames, and the finalists were selected for their artistry, innovative design,
- [Independent Success?](https://www.opticaljournal.com/independent-success/): Why do so few independent eyewear brands achieve long-term success? Some illustrious names have paved the way for independenteyewear. Heroic designers like Alain Mikli, l.a. Eyeworks , theo eyewear, and Anne & Valentin Eyewear were established names by the '90s, and their trade show stands burst at the seams. Thirty years ago, true innovation was
- [Introducing Shamir Personal](https://www.opticaljournal.com/introducing-shamir-personal/): Shamir Insight announced the launch of Shamir Personal, a comprehensive B2B digital platform designed to bring key Shamir tools, resources, and services into one centralized, 24/7 destination for Eye Care Professionals (ECPs). Developed to eliminate the friction of multiple touchpoints and disconnected systems, Shamir Personal empowers ECPs with faster access to information, simplified operations, and
- [100% Optical's 2026 Love Eyewear Awards Winners Announced](https://www.opticaljournal.com/100-opticals-2026-love-eyewear-awards-winners-announced/): 100% Optical’s popular Love Eyewear Awards ceremony took place on the show’s first evening (Saturday 28th February), where the highly anticipated winners were announced and recognised across 13 diverse categories. The only awards of its kind in the industry, the Love Eyewear Awards are designed to shine a spotlight on both independent and major optical
- [ZEISS Launches "Collaborative Care" Application](https://www.opticaljournal.com/zeiss-launches-collaborative-care-application/): ZEISS Medical Technology, one of the world's leading medical technology companies, today launched its ZEISS Collaborative Care browser-based software application, enabling eye care professionals to seamlessly work together, securely sharing data, referring patients, and strengthening their professional networks. The new solution addresses longstanding challenges in ophthalmic care, particularly fragmented data sharing and inefficient referral processes.
- [Julien Vansteeger - Arthod Eyewear](https://www.opticaljournal.com/julien-vansteeger-arthod-eyewear/): Last year at the Hong Kong International Optical Fair, we got a chance to sit down with eyewear designer Julien Vansteeger of Arthod Eyewear. Here is a short video of some of his wonderful designs. https://youtu.be/sjeEWMloRS8?si=losXKu1rE1x_5EtW See the entire collection here.
- [ClearVision Optical Recognizes 2025 Fred Friedfeld Scholarship Winner](https://www.opticaljournal.com/clearvision-optical-recognizes-2025-fred-friedfeld-scholarship-winner/): ClearVision Optical recently recognized the latest recipient of the Fred Friedfeld Memorial Scholarship, awarded in partnership with SUNY College of Optometry. The latest scholarship was presented to Monica Van Duyne. “ClearVision was founded 77 years ago on a set of values including service, compassion, respect, and integrity,” David Friedfeld, president and co-owner of ClearVision, said.
- [Piero Massaro Eyewear presents “Couture Visiva”](https://www.opticaljournal.com/piero-massaro-eyewear-presents-couture-visiva/): Piero Massaro Eyewear unveiled Couture Visiva, the latest couture collection by Italian designer Piero Massaro. The presentation drew strong interest from international buyers and press, supported by a stand appreciated for its clarity, architectural coherence, and refined visual identity. Trained in the Milan fashion environment before founding his independent atelier in 2002, Piero Massaro naturally
- [KOMONO x Delara Tavassoti & Chloë Reners](https://www.opticaljournal.com/komono-x-delara-tavassoti-chloe-reners/): KOMONO introduces two new collaborations that celebrate the power of individual expression: KOMONO x Delara Tavassoti and KOMONO x Chloë Reners. Each partnership is grounded in a distinct creative language, reflecting the unique vision of its designer while staying true to KOMONO’s signature blend of contemporary aesthetics and accessible design. Translating bold runway narratives into pieces
- [LOOK 10980 Series: Design At Its Most Minimalist Expression](https://www.opticaljournal.com/look-10980-series-design-at-its-most-minimalist-expression/): Reducing everything to its essence in order to place the gaze at the center. This vision is the foundation of the 10980 Series, LOOK’s latest interpretation of minimalist design applied to rimless eyewear. Eight lens shapes and eight color options define a collection that eliminates the superfluous to highlight what truly matters. These models are
- [One True Pair Reveals Its 2026 Campaign](https://www.opticaljournal.com/one-true-pair-reveals-its-2026-campaign/): One True Pair enters 2026 with attitude, unveiling a new campaign where style meets intentional living. An invitation to step away from the urban buzz and into a playfully reimagined outdoors, the campaign follows Gen Z and Millennial explorers as they slow the pace and settle into a laid-back, color-soaked escape. Vibrant hues, layered styling,
- [BONPOINT x IZIPIZI Kids Suns](https://www.opticaljournal.com/bonpoint-x-izipizi-kids-suns/): BONPOINT, the iconic Parisian luxury children’s fashion house, and IZIPIZI, the must-have French brand known for its timeless eyewear for the whole family, join forces once again to create an exclusive collection. From the very beginning, we have been committed to the well-being of everyone, from adults to little ones, designing pieces to accompany life’s
- [Bricola: A New Vision Joins the Mad in Italy Group](https://www.opticaljournal.com/bricola-a-new-vision-joins-the-mad-in-italy-group/): Bricola from Mad in Italy draws inspiration from the elegance and mystery of the Venetian night—when hidden secrets surface from the water, filling the city with an enchanting, mysterious glow. Our colors are dark, deep, iridescent: like ink on an 18th-century traveler’s journal. Bricola stands apart from Mad in Italy thanks to a darker, more
- [Mad in Italy -Looking Towards Venice](https://www.opticaljournal.com/mad-in-italy-looking-towards-venice/): Mad in Italy has launched a new collection of optical frames that both confirms and renews the brand’s core values: design, material research, and manufacturing excellence. The 2026 collection consists of twelve new models, six titanium frames and six acetate frames, each developed to express a contemporary vision of Italian eyewear. Titanium: Essentiality and Modernity For
- [30 Days of Trade Shows](https://www.opticaljournal.com/30-days-of-trade-shows/): The new year always starts with a flurry of activity in the optical community, and I am so lucky to be able to participate. Europe hosts two of the largest optical trade shows, starting the year off right, opti and MIDO. opti is the first major optical trade show of the new year and takes
- [adidas Originals Eyewear 2026 Advertising Campaign](https://www.opticaljournal.com/adidas-originals-eyewear-2026-advertising-campaign/): The 2026 advertising campaign for adidas Originals Eyewear infuses brand heritage values into the essence of modern culture with a fresh perspective. It´s not only about gaining better vision, but also about understanding yourself more clearly. The campaign transforms the identity into a narrative celebrating authenticity and self-expression through a universal language reflected in eyewear
- [Vision Expo 2026: All That’s New](https://www.opticaljournal.com/vision-expo-2026-all-thats-new/): Vision Expo, co-owned by RX and The Vision Council, will take place as a single annual event March 11–14, 2026, at the Orange County Convention Center in Orlando, Florida. Celebrating its 40th anniversary, this milestone edition brings the entire optical community together for four days of product launches, accredited education, signature events, and future-focused innovation.
- [UK Optics Is Pricing From Fear. The World Isn’t.](https://www.opticaljournal.com/uk-optics-is-pricing-from-fear-the-world-isnt/): Pain: UK optics underprices care and apologises for eyewear. Reality: Global markets celebrate glasses, price with confidence, and separate value streams. Action: Reposition exams, reprice eyewear, and learn from the world — not just the UK. The moment Milan made it undeniable Walking through the private viewing with the Italian Trade Agency and the halls
- [Dilli Dalli Expands Variable Fit Selection](https://www.opticaljournal.com/dilli-dalli-expands-variable-fit-selection/): The latest release from Dilli Dalli, a ClearVision Optical brand, adds three new Variable Fit models in larger eye sizes, expanding the collection by customer request following the program’s overall success. The three new models are available in eye sizes 46, 48, and 50, with the size 46 model featuring a new shorter adjustable temple
- [Alcon Launches TOTAL30 Multifocal for Astigmatism](https://www.opticaljournal.com/alcon-launches-total30-multifocal-for-astigmatism/): Alcon, a global leader in eye care dedicated to helping people see brilliantly, today announced the U.S. launch of TOTAL30® Multifocal for Astigmatism, the world’s only multifocal toric contact lens with Water Gradient Technology, helping patients stay in lenses comfortably,† as their vision changes from standard correction to age-related presbyopia.1 These lenses provide excellent end-of-day
- [Promoting Wellness: 2Fer: Marketing And Productivity](https://www.opticaljournal.com/promoting-wellness-2fer-marketing-and-productivity/): Lots of 'healthcare' news going on and looking at the cup 1/2 full it could be for the good and offer opportunities for eyecare professionals. The biggest news is the shutdown and the 2nd biggest news is that the USA is the 2nd fattest country in the world. That along with the rise of asthma,
- [What’s New Pussycat? An Optical Buyers Movie](https://www.opticaljournal.com/whats-new-pussycat-an-optical-buyers-movie/): Some of us are old enough to remember the 1965 comedy What’s New Pussycat? The film follows a charming cad who genuinely wants to stay faithful, but can’t stop being distracted by the next alluring face that walks by. Sound familiar? No, I’m not talking about romance. I’m talking about optical retail. As shop owners and
- [The McGee Group // Optical Journal Podcast](https://www.opticaljournal.com/the-mcgee-group-optical-journal-podcast/): Daniel speaks with Wayne, Weston, and Matt McGee, the family behind The McGee Group.
- [EYECON Unveils EYECON[VERSATIONS] 2026](https://www.opticaljournal.com/eyecon-unveils-eyeconversations-2026/): EYECON, a three-day design-led luxury eyewear platform, announces its highly anticipated EYECON[VERSATIONS] onsite programming and curated special events lineup for their 2026 edition. Taking place during NYC’s Eyewear Design Week at The Glasshouse on March 6–8, 2026, this year’s EYECON[VERSATIONS] lineup brings together influential voices from eyewear, retail, design, and optometry to explore the ideas
- [SILMO Academy Congress](https://www.opticaljournal.com/silmo-academy-congress/): Heading to Bali: SILMO Academy will gather the international optical and vision care community from April 6 to 8, 2026, for its CPD-accredited International Congress. Over three days, researchers, clinicians, and global opinion leaders will come together for a high-level scientific programme structured around five key strategic themes: • Putting People First – patient-centred care
- [REWIND – Play With Time](https://www.opticaljournal.com/rewind-play-with-time/): In an increasingly dynamic and competitive market, standing out means staying true to your identity while continuing to evolve. {rewind} embodies this balance — a collection that connects tradition and modernity, past and present, through design, craftsmanship, and emotion. Inspired by the bold shapes of the 1980s and 1990s, {rewind} reinterprets iconic silhouettes with contemporary
- [Blackfin One SS26: Color And Minimalism](https://www.opticaljournal.com/blackfin-one-ss26-color-and-minimalism/): Blackfin One SS26 articulates the brand’s increasingly international vision, where contemporary shapes intersect with advanced design research. A process that elevates aesthetic language through refined finishes, sophisticated color treatments, and precisely engineered stylistic solutions. The One collection embodies Blackfin’s most authentic core: the meeting point between creative vocation and timeless perspective. A dual identity expressed
- [FYSH Launches 2026 “Edge of Tide” Campaign](https://www.opticaljournal.com/fysh-launches-2026-edge-of-tide-campaign/): FYSH launched its 2026 campaign, Edge of Tide, drawing inspiration from the space where land meets sea. Shot along the Californian coast at Malibu’s Leo Carrillo State Park, the visuals are shaped by natural movement, shifting light, and organic texture. The grounding beauty of the tranquil coastline creates a sense of balance between stillness and expression, allowing
- [DKNY Spring 2026 Campaign Featuring Hailey Bieber](https://www.opticaljournal.com/dkny-spring-2026-campaign-featuring-hailey-bieber/): The icon is back: Hailey Bieber returns as the global face of DKNY, continuing last season’s breakthrough fashion story with a new, high-impact campaign. For Spring 2026, the disruptive art scene of downtown New York in the ’60s sets the stage for a fresh spin on the recreation of an icon. Expanding on fame as
- [ELLE and CHARMANT Eyewear Collection Featuring Clip-On Styles](https://www.opticaljournal.com/elle-and-charmant-eyewear-collection-featuring-clip-on-styles/): ELLE brings the pulse of Paris to everyday fashion, with pieces that are chic, feminine, and brimming with personality. With ELLE, style is a playground for originality, a way to live with confidence and joy. But it goes deeper – this iconic name has been a symbol for emancipation and self-expression for decades. A voice
- [AllSaints SS26 Optical Collection](https://www.opticaljournal.com/allsaints-ss26-optical-collection/): AllSaints’ SS26 optical collection draws on modern architecture and industrial influences to shape a series of fashion-driven models rooted in the brand’s unmistakable edge. Fashioned for style leaders, the assortment brings together standout silhouettes crafted in Acetate Renew, a sustainable material that unites innovation with a prestige finish. Visually and tactually indistinguishable from traditional acetate,
- [Europa Eyewear Unveils Scott Harris District](https://www.opticaljournal.com/europa-eyewear-unveils-scott-harris-district/): Europa Eyewear announces the launch of Scott Harris District, a new high-design Scott Harris sub-collection that redefines the intersection of aspirational design and accessible pricing in the optical market. This debut collection marks the most elevated, design-forward expression of the Scott Harris brand to date, featuring six impact-making, thoughtfully designed unisex styles tailored for trend-seeking
- [WOOW - Lets Play Again](https://www.opticaljournal.com/woow-lets-play-again/): Second round! After a dazzling first victory, WOOW starts the game again and unveils a new LET’S PLAY! collection, bolder than ever. True to its playful spirit, the French brand keeps shaking up the rules of style with a series of sun and optical concepts designed to have fun, seduce, and win with flair and
- [Tree Spectacles Announces Ayra Collection Part 2](https://www.opticaljournal.com/tree-spectacles-announces-ayra-collection-part-2/): The minimalist concept, Ayra by Tree Spectacles, has further explored in a new and delightfully subtle collection where everything is ultralight, where matter meets light and allows only the essence to emerge. Ayra Part 2 is a manifestation of Tree’s established aesthetic and signature minimalist design concept, developed in recent years. Once again, influences from
- [Blackfin Vitra: The Purity Of Light Meets The Strength Of Titanium](https://www.opticaljournal.com/blackfin-vitra-the-purity-of-light-meets-the-strength-of-titanium/): Matter becomes light; lightness becomes strength. Blackfin introduces Vitra, where titanium encounters a new material that redefines transparency, interpreting design through high-performance materials. The name Vitra – from the Latin vitrum – evokes purity and light. At Blackfin this light gains body and substance, transforming itself into a design element. The front is made of
- [Silhouette Titanium Reframed - Bold Innovation](https://www.opticaljournal.com/silhouette-titanium-reframed-bold-innovation/): With Titanium Reframed, Silhouette opens a bold new chapter in design innovation — reimagining what titanium can be. Building on a legacy that transformed ultralight eyewear decades ago, this full-rim collection fuses timeless elegance with cutting-edge precision. The result is a seamless harmony of craftsmanship and innovation. Laser-cut from ultrathin titanium sheets, each frame expresses
- [MODO Debuts Adds To THREE.3 Rimless Collection](https://www.opticaljournal.com/modo-debuts-adds-to-three-3-rimless-collection/): The THREE.3 Rimless Collection brings together MODO’s focus on precision and lightness in its most minimal form. Defined by its customizable construction and a total weight of just 3.3 grams, the collection offers a rimless experience built around personal choice and everyday comfort. For Spring/Summer 2026, the collection introduces the new 4642 in Gold, Silver,
- [Optical Women’s Association Hosts Eyewear Design Week Networking Event](https://www.opticaljournal.com/optical-womens-association-hosts-eyewear-design-week-networking-event/): The Optical Women’s Association (OWA) today announced it will host a special networking breakfast and panel discussion on Saturday, March 7, from 7:30 to 9:00 AM during NYC Eyewear Design Week. The event will bring together professionals from across the optical industry, fashion, and accessories for a dynamic morning of conversation, insight, and connection. The
- [Hickmann Eyewear - Winter Comfort Meets Timeless Elegance](https://www.opticaljournal.com/hickmann-eyewear-winter-comfort-meets-timeless-elegance/): As winter slows the rhythm of the city, style becomes more intimate, more personal — and comfort takes center stage. This season, Hickmann Eyewear embraces winter as a moment of calm sophistication, where eyewear is not just seen, but felt. Designed to accompany women through colder days, Hickmann Eyewear frames offer a refined sense of
- [ELLE Sunglasses for 2026 - Parisian Attitude](https://www.opticaljournal.com/elle-sunglasses-for-2026-parisian-attitude/): ELLE is a Parisian state of mind. Born 80 years ago as the iconic magazine, this global style label has never lost its spark – or its roots – as a voice for women who live boldly and dress with flair. Grounded in effortless French chic, ELLE brings a fresh edge to fashion and accessories
- [ic! berlin - Official Eyewear Partner of Audi F1 Team](https://www.opticaljournal.com/ic-berlin-official-eyewear-partner-of-audi-f1-team/): ic! berlin, a Marcolin-owned German eyewear brand, announced a partnership with Audi Revolut F1 Team, becoming the team’s Official Eyewear Partner. The alliance brings together organizations united by precision engineering, functional design, and a clear modern aesthetic. The partnership is rooted in a shared approach to performance, where innovation is purposeful, design is minimalistic, and
- [The McGee Group Extends Vera Bradley Eyewear License](https://www.opticaljournal.com/the-mcgee-group-extends-vera-bradley-eyewear-license/): The McGee Group, a leading designer and manufacturer of premium eyewear brands, announced the renewal of its exclusive global licensing agreement with Vera Bradley, the iconic American bag, luggage, and lifestyle brand. The renewed agreement extends into the 2030s and builds upon a highly successful relationship that began in 2005. Over the past two decades,
- [theo TUBES](https://www.opticaljournal.com/theo-tubes/): A tunnel is not an endpoint, but a passage. You enter in the rain and emerge into the sun, always with a surprise waiting on the other side. TUBES captures that feeling in a collection made for people in motion. For teens still shaping their style and adults with petites faces seeking elegance and comfort
- [“Reflections – Italian Eyewear Exhibit” // Eyewear Design Week](https://www.opticaljournal.com/reflections-italian-eyewear-exhibit-eyewear-design-week/): The Italian Trade Agency (ITA), in collaboration with ANFAO, will present Reflections – Italian Eyewear Exhibit on March 4, 2026, in New York City at the iconic IAC Building, 555 W 18th St, New York, NY, offering optical retailers, industry press, and industry professionals an exclusive preview of select Italian eyewear brands exhibiting during NYC
- [Face à Face - Soft Power](https://www.opticaljournal.com/face-a-face-soft-power/): Face à Face 3.0 evolves, asserts itself, breaks free. Femininity here is sharp, powerful, unapologetic. Lines sharpen, volumes stand out, curves clash with angles. Concepts like MINDS and ETTO embody this boldness: sculpted, geometric frames that reveal unexpected colours, from futuristic green to ultraviolet via burnt orange. Every detail, every flash of shade, every tension
- [Vivienne Westwood SUN26 Eyewear Collection](https://www.opticaljournal.com/vivienne-westwood-sun26-eyewear-collection/): The Vivienne Westwood 2026 Sun Collection celebrates performance, glamour, and self-expression. A playful and modern approach is at the heart of a range that echoes house codes inspired by the runway collection. Metalwork is delicate and inspired by keepsake treasures and antique detailing. The ‘Franklin’ features minimal framing bridging the oval lenses, and is available
- [Take Them Back? Why Exchanges Are Bad For Everyone](https://www.opticaljournal.com/take-them-back-why-exchanges-are-bad-for-everyone/): One of the benefits of being in the eyewear industry for a couple of decades is the opportunity to see how business is conducted from both sides of the desk. I’ve had the pleasure of watching sellers and buyers interact across the country as well as across a couple of oceans. There is one glaring
- [adidas Sport Eyewear Unveils 2026 Advertising Campaign](https://www.opticaljournal.com/adidas-sport-eyewear-unveils-2026-advertising-campaign/): adidas Sport Eyewear unveils its 2026 global advertising campaign, Power Your Vision, building on the performance-oriented approach established in 2025 and focusing on today’s athletes who aspire for enhanced intensity, control, and freedom of movement. Designed for individuals who consider sports a fundamental aspect of their identity, the campaign revolves around a strong and distinct concept:
- [Paloceras and Djibril Cissé present Leopard Lace](https://www.opticaljournal.com/paloceras-and-djibril-cisse-present-leopard-lace/): Paloceras presents Leopard Lace, a limited edition eyewear collaboration with Djibril Cissé, developed at the intersection of personal legacy and contemporary optical design. Cissé is recognised as an A-list football figure and a long-standing style icon whose approach to identity has consistently rejected neutrality. His visual language has always been deliberate, individual, and lived on
- [Mondottica Group Launches Palm Angels SS26 Optical & Sun Collections](https://www.opticaljournal.com/mondottica-group-launches-palm-angels-ss26-optical-sun-collections/): Global eyewear brand Mondottica Group introduces the first luxury eyewear collections from its latest brand partner, Palm Angels. Launching in-store in January 2026, Mondottica Group will debut a full range of unisex Spring/Summer 26 SUN and Optical eyewear styles, all made in Italy. Founded in 2011, Palm Angels was born from a creative dialogue between
- [bebe Spring/Summer 2026 Eyewear Collection](https://www.opticaljournal.com/bebe-spring-summer-2026-eyewear-collection/): bebe unveils its newest eyewear collection, blending its iconic glamour with fresh, forward-thinking details for Spring/Summer. This season highlights exotic animal prints with bold shimmer, delicate lace-inspired accents, and jewelry like gemstone embellishments that bring luxe dimension to every frame. Sculpted temples and dynamic colorations introduce an elegant yet energetic edge. Each frame is designed
- [Stately Sophistication - Seraphin’s Spring 2026 Collection](https://www.opticaljournal.com/stately-sophistication-seraphins-spring-2026-collection/): The latest release from Seraphin continues the independent brand’s tradition of curated craftsmanship and lush palettes. True luxury transcends time, and the classically-inspired, finely tailored unisex styles of Spring 2026 bridge vintage elegance and modern sensibility. Designer and Chief Creative Officer David Duralde shared his thoughts on the new collection: “Seraphin has always lived at the
- [Silhouette Rimless Shades Meet The Sun's Gaze](https://www.opticaljournal.com/silhouette-rimless-shades-meet-the-suns-gaze/): Inspired by the enduring spirit of aviation, Silhouette’s Rimless Shades collection expresses a refined masculine elegance through its ergonomic fit, robust titanium engineering, and a minimalist profile that communicates confidence without excess. Silhouette once again redefines the intersection of lightness, precision, and design purity—creating sunwear for those who move through the world with bold intention
- [DITA-Lancier x Maserati](https://www.opticaljournal.com/dita-lancier-x-maserati/): DITA-Lancier and Maserati have announced their new collaboration, the LSA-333, a limited-edition eyewear design featuring DITA’s advanced Land lens for driving and other land-based activities, set in a precision-engineered frame inspired by the world-renowned Italian automaker’s commitment to luxury performance. Facilitated by IMG Licensing, the DITA-Lancier x Maserati collaboration is rooted in shared values of
- [Bauhaus Inspired ATELIER By Woodys](https://www.opticaljournal.com/bauhaus-inspired-atelier-by-woodys/): ATELIER by Woodys, the brand’s premium line, is renewed with this launch by incorporating a new design movement into its creative universe. On this occasion, the collection is inspired by Bauhaus, a movement that revolutionized design by uniting art, architecture, and craftsmanship under a single philosophy: form follows function. Bauhaus finds its beauty in simplicity,
- [Maison Lafont Unveils the Perfect Capsule Collection](https://www.opticaljournal.com/maison-lafont-unveils-the-perfect-capsule-collection/): Maison Lafont, the celebrated French optical fashion house, announces the launch of the Perfect Capsule Collection, a refined yet rebellious assortment of optical frames and sunglasses that reimagines classic sophistication with contemporary edge. The Perfect Capsule Collection makes an on-trend statement, featuring meticulously crafted frames adorned with signature metallic stud accents that channel an unmistakable
- [IOT Unveils Light-Form Technology](https://www.opticaljournal.com/iot-unveils-light-form-technology/): IOT presented Light-Form Technology™, its groundbreaking digital additive manufacturing technology for ophthalmic lenses, at MAFO – The Conference 2026, one of the industry's most influential global events. The presentation captivated the audience, sparked extensive post-conference discussions, and was honored with the award for Best Presentation of the event. The following day, as the international eyewear
- [Erkers Family Generations // Optical Journal Podcast](https://www.opticaljournal.com/erkers-family-generations-optical-journal-podcast/): Daniel speaks with two generations of the Erkers family, the makers of Erkers1879, NW77th, and The Neighbors.
- [LOFT And Eyewear Design Week Return To NYC](https://www.opticaljournal.com/loft-and-eyewear-design-week-return-to-nyc/): The LOFT Eyewear Shows New York event is scheduled from March 5-7 at two venues on 28th St in the Chelsea/Hudson Yards district of New York City. LOFT Eyewear Shows have set the standard for independent eyewear events in North America since 2000. In its 26th year, LOFT will once again present over 150 eyewear
- [Phernell Walker To Lead American Board of Opticianry](https://www.opticaljournal.com/phernell-walker-to-lead-american-board-of-opticianry/): The American Board of Opticianry (ABO) Board of Directors announced the appointment of Phernell Walker, MBA, ABOM, LDO, as Chairperson of the Board, marking a significant and historic milestone in the organization’s leadership. Mr. Walker brings decades of experience and service to the ABO’s mission. He has played a key role in exam development and in
- [One True Pair Expanded Sun Collection For 2026](https://www.opticaljournal.com/one-true-pair-expanded-sun-collection-for-2026/): One True Pair Sun (OTPS) steps into 2026 with its most expansive sun collection yet, defining the energy of the season. Featuring 15 character-driven styles, the collection is curated for Gen Z and Millennials who see sunwear as a form of self-expression. Confident, effortlessly cool, and unmistakably bold, each frame embodies OTPS’s boundary-pushing design vision.
- [PRESS Carved Collection Debuts At MIDO](https://www.opticaljournal.com/press-carved-collection-debuts-at-mido/): PRESS Eyewear will launch a new sun and optical collection for Spring/Summer 2026, produced in the finest quality titanium and handcrafted in Japan. A tribute to America’s truest musical art form, jazz, and some of the world’s most iconic musicians, the Carved Collection embodies the signature character and style of the New York eyewear brand,
- [TPI At MIDO - Design it. Visualize it. Print it.](https://www.opticaljournal.com/tpi-at-mido-design-it-visualize-it-print-it/): TPI (Tech Print Industries), the leader in full-color, on-demand 3D printed eyewear, returns to MIDO 2026 with a future-ready booth experience that combines modular design, zero-inventory production, and digital tools that put opticians and brands in full control. At the center of the showcase is the TPI Design Gallery: a web-based software platform that allows
- [EYECON Announces Brand Partners For 2026](https://www.opticaljournal.com/eyecon-announces-brand-partners-for-2026/): EYECON, the luxury eyewear show and cultural platform held in New York City, today announced its official roster of 2026 Brand Partners and key early indicators ahead of its second edition. Designed to support meaningful commercial connections between luxury brands and premium retailers, EYECON 2026 will take place March 6–8, 2026 at The Glasshouse, during
- [Oliver Goldsmith Celebrates 100 Years Of Iconic Eyewear](https://www.opticaljournal.com/oliver-goldsmith-celebrates-100-years-of-iconic-eyewear/): In 2026, Oliver Goldsmith celebrates 100 years at the forefront of eyewear, marking a century in which the brand did more than make glasses – it changed how the world thought about them. Founded in London in 1926, Oliver Goldsmith challenged the prevailing view of eyewear as a purely medical device. From the very beginning,
- [INFLEX Eyewear - Resilient by Design - Comfortable by Choice](https://www.opticaljournal.com/inflex-eyewear-resilient-by-design-comfortable-by-choice/): INFLEX Eyewear is the next generation of resilient eyewear. Our innovative design features the patented flexible bridge paired with rigid rims, which work together to release the frame tension, allowing the frames to flex, bend, and return to their original form. INFLEX retains its shape better than traditional frames, making it durable, stylish, and built
- [Linda Farrow Water's Edge Campaign Preview A/W 2026](https://www.opticaljournal.com/linda-farrow-waters-edge-campaign-preview-a-w-2026/): A love letter to London, Water’s Edge drifts along the bank of the Thames, where strength meets serenity and confidence glimmers like light on the water. For the new season, Linda Farrow’s muses are captured in moments of quiet power: by Tower Bridge, beneath Big Ben, reflected in the glass of the London Eye. Always
- [Cheat sheet for opti 2026](https://www.opticaljournal.com/cheat-sheet-for-opti-2026/): The countdown is on! opti in Munich starts in two days. Four halls, 354 exhibitors, endless trends – and far too little time for everything. To make sure you don't miss anything, here is the ultimate opti bucket list. Save it, take it with you, check it off. Let's go! Advance tip from the opti
- [20 Years of Andy Wolf - Born Into Bloom](https://www.opticaljournal.com/20-years-of-andy-wolf-born-into-bloom/): Andy Wolf celebrates 20 years of design with character. For two decades, the brand has stood for strong shapes, bold colours, and an unmistakable signature style, always with passion and personality. The anniversary collection combines iconic Andy Wolf design language with an open view to the future: confident, authentic, and timeless. The focus is on
- [United Opticians Association Leadership Conference Early Pricing](https://www.opticaljournal.com/united-opticians-association-leadership-conference-early-pricing/): UOA’s One Vision | One Voice | One UOA Leadership Conference is the must-attend annual gathering for opticianry visionaries nationwide. The three-day experience brings together hundreds of changemakers, educators, and advocates who are shaping the future of opticianry. Everyone from the seasoned strategist to rising voices will find curated content designed to meet their goals,
- [Blackfin Unveils The Spring/Summer 26 Campaign](https://www.opticaljournal.com/blackfin-unveils-the-spring-summer-26-campaign/): The narrative of the Blackfin Spring/Summer 26 season redefines the relationship between structure and essentiality. Freed from specific environmental contexts, the campaign isolates the concept of lightness, elevating it to a primary stylistic code. The visual identity evolves to embrace an evocative language that balances the atmosphere of the imagery with the rigorous technicality of
- [New Handcrafted Designs From MODO](https://www.opticaljournal.com/new-handcrafted-designs-from-modo/): The Brooklyn Made Collection captures MODO’s dedication to craftsmanship and thoughtful design. Each frame is handmade in Brooklyn, reflecting a spirit of authenticity and modern refinement. The result is a collection that balances artisanal precision with a distinctly contemporary aesthetic. For Spring/Summer 2026, the collection grows with two new styles – Milo and Alice –
- [Sonic Architectures- CAZAL Campaign 2026](https://www.opticaljournal.com/sonic-architectures-cazal-campaign-2026/): Akin to Hans Scharoun’s modernist architecture, which shapes spaces around a human-centered approach, CAZAL 2026 builds its eyewear around both its musical heritage and a forward-looking design ethos. Honoring both past and present, it acts as a statement to individuality and innovation, to forge truly timeless designs. Set inside Scharoun’s Haus Schminke, Braths brings
- [Ørgreen Optics Launch “Twenty-Six Rolls” Campaign](https://www.opticaljournal.com/orgreen-optics-launch-twenty-six-rolls-campaign/): For the launch of the Spring/Summer 2026 collection, Ørgreen Optics presents “Twenty-Six Rolls,” a campaign that captures a quiet yet rising intensity for the year ahead. The concept originated from a moment of creative spontaneity where exactly twenty-six rolls of film were used to document the collection. Within the world of analog photography, numbers and
- [Optical Women’s Association Announces 2026 Award Honorees](https://www.opticaljournal.com/optical-womens-association-announces-2026-award-honorees/): The Optical Women’s Association (OWA) is proud to announce their 2026 OWA award honorees: Susy Yu, OD, Vision Services Administrator for Kaiser Permanente, will receive the Pleiades Award, recognizing her exceptional dedication and support in advancing the leadership role of women in the optical industry. Liz Friedfeld, Head of Business Development for ClearVision Optical, is
- [WestGroupe Unveils Bold New AllSaints Acetate Renew Collection](https://www.opticaljournal.com/westgroupe-unveils-bold-new-allsaints-acetate-renew-collection/): WestGroupe expands its portfolio with the latest AllSaints optical release, unveiling two new styles that channel the brand’s urban energy and rock-inspired attitude through modern acetate design. With architectural silhouettes, rich materials, striking hardware, and considered color palettes, each frame epitomizes AllSaints’ signature aesthetic and exacting attention to detail. UMA – ALS1050 elevates the season
- [Mondottica Group Debuts Off-White SS26 Collections](https://www.opticaljournal.com/mondottica-group-debuts-off-white-ss26-collections/): Mondottica Group unveils Off-White’s debut Optical and Sun Spring/Summer 2026 collections as part of its global eyewear licensing agreement, arriving in stores from January. The partnership brings Off-White’s design DNA and luxury point of view to a comprehensive unisex eyewear offer. Made in Italy, the Sun 26 collection comprises 30 unisex acetate and metal frames,
- [The Vision Council Announces Publication of ANSI/ISEA](https://www.opticaljournal.com/the-vision-council-announces-publication-of-ansi-isea/): The Vision Council announces the revision of the ANSI/ISEA Z87.1 American National Standard for Occupational and Educational Personal Eye and Face Protection Devices. This standard sets criteria related to the general requirements, testing, permanent marking, selection, care, and use of eye and face protectors to minimize the occurrence and severity or prevention of injuries from
- [Paloceras Brings Its Cult Shapes To Optical With Nouvelle Fiction](https://www.opticaljournal.com/paloceras-brings-its-cult-shapes-to-optical-with-nouvelle-fiction/): Paloceras introduces Nouvelle Fiction at a moment of growing global visibility. Sculptural Pebble frames have been worn by cultural figures across music, film, and design, placed in more than one hundred boutiques worldwide, and covered in publications including Vogue, Numéro, and the Financial Times. Several releases have sold out within days, confirming a strong appetite
- [GIGI STUDIOS PRESENTS ÉCLAT](https://www.opticaljournal.com/gigi-studios-presents-eclat/): With ÉCLAT, GIGI STUDIOS captures the moment when the season opens to a new light. Days grow longer and the sun begins to assert itself, marking the start of a new chapter. Set against a distinctive terrain of earthy, infinite landscapes and textured surfaces, the campaign frames a world in quiet transition. This essential setting
- [Woodys Presents "Unique Bakery" SS26 Campaign](https://www.opticaljournal.com/woodys-presents-unique-bakery-ss26-campaign/): Woodys presents its new SS26 collection with a sophisticated reinterpretation of its Unique Bakery campaign. This time, Woodys is opting for a more conceptual approach, closely linked to the fashion universe. The campaign portrays Unique People with bold styling that creatively integrates characteristic elements of a bakery, thus fusing craftsmanship with aesthetic avant-garde. This launch
- [Arda Yilmaz And 40Million Eyewear](https://www.opticaljournal.com/arda-yilmaz-and-40million-eyewear/): We had the opportunity to sit down with Arda Yilmaz, the founder of 40Million Eyewear, at SILMO Istanbul back in November, and go through this unique line of eyewear. So, I went back a second time and asked Arda to share some of the highlights with our readers and viewers. Arda and his team will
- [Marciano Eyewear - Out Of A Stone A Blossom Grows](https://www.opticaljournal.com/marciano-eyewear-out-of-a-stone-a-blossom-grows/): The new Marciano Eyewear collection sublimates beauty by combining two elements expressing strength, brilliance and absolute elegance. Luminous stones and colorful buds inspired by Marciano dresses characterize the design and construction of precious new details on frames that convey the brand’s unmistakable sophistication and personality. These innovative and feminine floral elements inserted on the temples
- [HEAD Game-Changing Sunglasses](https://www.opticaljournal.com/head-game-changing-sunglasses/): Where sporty high performance meets style, few names stand out like HEAD. A global icon, trusted by athletes at every level: from center court champions to weekend cyclists, from alpine pros to 5K first-timers. Known for pushing the limits of sport and for blending high-tech innovations with cool designs, HEAD reinforces its lead in performance
- [MASAHIROMARUYAMA Launches New Styles](https://www.opticaljournal.com/masahiromaruyama-launches-new-styles/): MASAHIROMARUYAMA has launched new products for Winter. MASAHIROMARUYAMA was founded by Masahiro Maruyama in 2011. The brand releases unique spectacle frames every season based on the concept of unfinished art. Sculpt The rugged beauty in the production process. This collection is inspired by the sculptural process, from the tool marks of a chisel on stone,
- [THE LONDONi 2026 // Optical Journal Podcast](https://www.opticaljournal.com/the-londoni-2026-optical-journal-podcast/): Daniel speaks with Francesca Chapman about the UK's luxury independent eyewear fashion show, THE LONDONi, taking place on March 1st and 2nd at Protein Studios Shoreditch.
- [EYECON SHOW 2026 // Optical Journal Podcast](https://www.opticaljournal.com/eyecon-show-2026-optical-journal-podcast/): Daniel speaks with Tarrence Lackran, the founder of the EYECON SHOW, coming back to New York, March 6-8th.
- [The Eyeball 2026 //Optical Journal Podcast](https://www.opticaljournal.com/the-eyeball-2026-optical-journal-podcast/): Daniel speaks with Brett and Lauren Cates about The Eyeball, taking place February 19-22 at the Ace Hotel in Palm Springs.
- [EKKIU Optical launch – Bold Looks for Generation Z](https://www.opticaljournal.com/ekkiu-optical-launch-bold-looks-for-generation-z/): Swiss Eyewear Group unveils the EKKIU Optical Collection, marking the global launch of a new optical frame line designed for a self-confident, individualistic Generation Z. Building on the strong international momentum of EKKIU sunglasses, the optical collection translates the brand’s bold design DNA into everyday eyewear. The first optical collection is defined by vibrant colors,
- [Euclid Introduces Be Free Day Lens](https://www.opticaljournal.com/euclid-introduces-be-free-day-lens/): Euclid Vision Corporation, a global leader in advanced orthokeratology (Ortho-K) lenses, diagnostic equipment, and proactive myopia management initiatives, introduces Be Free Day lens, a new silicone hydrogel daily disposable lens innovated to support a practitioner’s myopia management portfolio. Built on technology exclusively licensed from the Brien Holden Vision Institute (BHVI), a global leader in myopia
- [Converse Eyewear Introduces the All Star Collection](https://www.opticaljournal.com/converse-eyewear-introduces-the-all-star-collection/): Converse Eyewear announces the launch of the All Star Collection, a vibrant reinterpretation of its best-selling frames. Inspired by the brand’s legacy of individuality and creative expression, All Star introduces bold new colorways that infuse timeless silhouettes with fresh seasonal energy. The collection features standout styles, including the laid-back Chuck Patch (CV5064), the edgy Star
- [Agbassio Eyewear To Debut At MIDO 2026](https://www.opticaljournal.com/abgassio-eyewear-to-debut-at-mido-2026/): January ends not with noise, but with something quieter, far more deliberate, entering the Lab Academy at MIDO. Agbassio Eyewear is a new prestige brand crafted entirely in Japan, created for optical retailers who curate with intention rather than impulse. In a market driven by noise and overexposure, Agbassio introduces a different kind of luxury,
- [VSP Vision Completes Marcolin Acquisition](https://www.opticaljournal.com/vsp-vision-completes-marcolin-acquisition/): VSP Vision™ announced today it has completed the acquisition of Marcolin, a global leader in eyewear design, manufacturing, and distribution, from PAI Partners and other minority shareholders. “The acquisition of Marcolin marks another important milestone in our 70-year history of providing VSP members, clients, network doctors, owned retail locations and key customers with more value
- [Eschenbach Introduces the Optaro XL](https://www.opticaljournal.com/eschenbach-introduces-the-optaro-xl/): Eschenbach Optik of America, Inc., a leading manufacturer of high-quality magnification and vision-enhancing solutions for the visually impaired, has introduced the new Optaro® XL iPad Video Magnifier. This innovative new product turns an iPad into a full-featured video magnifier and mobile screen reader - perfect for use at home, school, and at work. It’s the
- [Paloceras Eyewear // Optical Journal Podcast](https://www.opticaljournal.com/paloceras-eyewear-optical-journal-podcast/): Daniel speaks with Alexis Perron-Corriveau and Mika Matikainen, the founders of Paloceras Eyewear.
- [SNOB Milano Mido  Preview](https://www.opticaljournal.com/snob-milano-mido-preview/): SNOB Milano completes a key milestone in its journey, one that will come fully into focus at MIDO: the complete transition to titanium for all metal frames in the collection. A clear, uncompromising decision that marks a definitive break with traditional metals and sees the brand now offering titanium metal frames. This is not an
- [Kador To Launch OTH Capsule Collection at opti](https://www.opticaljournal.com/kador-to-launch-oth-capsule-collection-at-opti/): Italian eyewear producer, Kador, will launch the brand new handcrafted eyewear capsule collection, OTH, on the occasion of opti Munich, taking place from 16th to 18th January 2026. Designed by Enzo Sopracolle and born from his professional journey and deep passion for Cadore, this timeless capsule is crafted by Kador’s highly experienced artisans, specialists in
- [Sea2see Expands Breeze Ultralight Collection](https://www.opticaljournal.com/sea2see-expands-breeze-ultralight-collection/): Sea2see announced new models in its advanced product range, Breeze Ultralight, already the brand’s bestselling collection, just one year after its release. At the optical shows in early 2026, the Breeze Ultralight collection will see the addition of a range of recycled all-metal frames, designed in Denmark and produced in Italy. This minimal collection, featuring
- [AOA and AOSA Launch AOA EyeQ Student Championship](https://www.opticaljournal.com/aoa-and-aosa-launch-aoa-eyeq-student-championship/): In 2026, the American Optometric Association (AOA) and the American Optometric Student Association (AOSA) will usher the iconic Student Bowl into its next chapter: the AOA EyeQ Championship, presented by AOAExcel®. For decades, the Student Bowl has electrified Optometry’s Meeting®—a beloved, high-energy tradition where students from across the country battle it out in a spirited, quiz-style showdown.
- [Safilo And Pierre Cardin Renew Global Eyewear Agreement](https://www.opticaljournal.com/safilo-and-pierre-cardin-renew-global-eyewear-agreement/): Safilo Group, one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets, and Pierre Cardin, the historic Parisian fashion house, announce the renewal of their global licensing agreement for the design, manufacturing, and distribution of prescription frames and sunglasses under the Pierre Cardin
- [UNSUIKYO Unveils SCION](https://www.opticaljournal.com/unsuikyo-unveils-scion/): In a world filled with movement, UNSUIKYO’s SCION invites the wearer to slow down and reconnect with the stillness of the natural world. Each frame is a gentle reminder of the calm strength carried by the cedar, offering a moment of grounding in everyday life. Crafted with precision in Japan, every SCION frame features unique
- [WestGroupe Launches Sunday Somewhere Sun in North America](https://www.opticaljournal.com/westgroupe-launches-sunday-somewhere-sun-in-north-america/): Following the successful launch of its optical line, Sunday Somewhere proudly announces the arrival of its acclaimed sun collection in the United States and Canada, offered exclusively through WestGroupe. Featuring 18 distinctive designs, the collection captures the brand’s unmistakable aesthetic, blending bold, expressive identity with 70s-inspired craftsmanship. Rooted in the design heritage of its optical line,
- [LOOKKINO – 3935 Series](https://www.opticaljournal.com/lookkino-3935-series/): LOOK introduces the new 3935 series by LOOKKINO, a collection composed of four optical frames in acetate, NIL, and XINOX. A product line that interprets contemporary style from a young perspective, designed for kids from 8 to 12 years in their first encounter with the world of designer eyewear. Slightly more generously sized – compared
- [The Vision Council Caps a Year of Industry Leadership](https://www.opticaljournal.com/the-vision-council-caps-a-year-of-industry-leadership/): As the leading trade association for the optical industry in the United States, The Vision Council is closing 2025 with a year of measurable progress across research, government relations, industry standards, Foundation initiatives, and Vision Expo events. In a year marked by change and complexity, the organization provided the insight, advocacy, and industry leadership needed
- [Selima Optique to Unveil Immersive Vintage Eyewear Museum at EYECON](https://www.opticaljournal.com/selima-optique-to-unveil-immersive-vintage-eyewear-museum-at-eyecon/): Selima Optique will debut Le Petit Musée de Lunettes, an intimate vintage eyewear museum and retail experience, at EYECON, taking place Friday to Sunday, March 6–8, 2026, at The Glasshouse NYC. Curated by designer and optician Selima Salaun, Le Petit Musée de Lunettes will showcase a selection of rare vintage eyewear collected over decades, including
- [HEAD And CHARMANT Debut Collection](https://www.opticaljournal.com/head-and-charmant-debut-collection/): Forged on the slopes and fine-tuned on the tennis court, HEAD is a global icon of high-performance athletic equipment and sportswear. Its DNA shows in a signature look that is streamlined, dynamic, and instantly recognizable. With their tech-driven edge and lightweight feel, HEAD products are built for life in motion. Now, in partnership with eyewear
- [Teachable Tuesday – Working with Vision Care "Insurance" Part 2](https://www.opticaljournal.com/teachable-tuesday-working-with-vision-care-insurance-part-2-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Working with
- [Teachable Tuesday – Vision Care Plans: An Overview](https://www.opticaljournal.com/teachable-tuesday-vision-care-plans-an-overview-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Vision Care
- [Teachable Tuesday – The Role of an Optician in a Successful Business](https://www.opticaljournal.com/teachable-tuesday-the-role-of-an-optician-in-a-successful-business-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is The Role
- [Teachable Tuesday – The Importance of Consistent Messaging](https://www.opticaljournal.com/teachable-tuesday-the-importance-of-consistent-messaging-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is The Importance
- [Teachable Tuesday – The Paradox of New Hires](https://www.opticaljournal.com/teachable-tuesday-the-paradox-of-new-hires-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is The Paradox
- [Teachable Tuesday – Choosing Lens Material Based on Lens Power](https://www.opticaljournal.com/teachable-tuesday-choosing-lens-material-based-on-lens-power-4/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Choosing Lens
- [Teachable Tuesday – How They're Made (Lenses and Coatings): Inside The Optical Lab](https://www.opticaljournal.com/teachable-tuesday-how-theyre-made-lenses-and-coatings-inside-the-optical-lab-3/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How They're Made
- [Teachable Tuesday – 5 Quick Tips For Finishing Lab Beginners](https://www.opticaljournal.com/teachable-tuesday-5-quick-tips-for-finishing-lab-beginners-4/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is 5 Quick
- [Teachable Tuesday – The Importance and Use of Stock Lenses](https://www.opticaljournal.com/teachable-tuesday-the-importance-and-use-of-stock-lenses-4/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is The Importance
- [Teachable Tuesday – How To Identify Lens Materials](https://www.opticaljournal.com/teachable-tuesday-how-to-identify-lens-materials-4/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How To
- [Teachable Tuesday – Resultant Prism](https://www.opticaljournal.com/teachable-tuesday-resultant-prism/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Resultant Prism: Three
- [Teachable Tuesday – Prism Concepts Part 2](https://www.opticaljournal.com/teachable-tuesday-prism-concepts-part-2-5/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Prism Concepts
- [Teachable Tuesday - Prism Concepts Part 1](https://www.opticaljournal.com/teachable-tuesday-prism-concepts-part-1-5/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Prism Concepts
- [Teachable Tuesday - How To Calculate Prism](https://www.opticaljournal.com/teachable-tuesday-how-to-calculate-prism-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is How To
- [Teachable Tuesday - What Is Prism?](https://www.opticaljournal.com/teachable-tuesday-what-is-prism-5/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is What Is
- [Teachable Tuesday - Working with Contact Lenses](https://www.opticaljournal.com/teachable-tuesday-working-with-contact-lenses-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Working with
- [Teachable Tuesday - Contact Lenses and The New Optician](https://www.opticaljournal.com/teachable-tuesday-contact-lenses-and-the-new-optician-2/): John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams. This week’s video is Contact Lenses
- [Blackfin SS26 Collection Preview](https://www.opticaljournal.com/blackfin-ss26-collection-preview/): A technical rigor in constant evolution, continually pushing beyond its own limits: eyewear that is ever lighter, ever more revolutionary, ever more exclusive. The Blackfin Spring Summer 2026 collection moves toward a new concept of lightness, where titanium is shaped through highly advanced processes, fully respecting an urban, refined design language. This collection represents the
- [ProDesign: Details Define Them](https://www.opticaljournal.com/prodesign-details-define-them/): ProDesign introduces its Fall/Winter 2025 collection, where every line and cut is carefully considered. Fresh shapes refine old favourites, while innovative design languages push the limits of colour, comfort, and craftsmanship. Some frames are technical. Some playful. Some bold. All of them are unmistakably ProDesign. New concepts such as FLAKE and PROFLEX T bring fresh energy
- [ZURICH – The Aesthetics of NIRVAN JAVAN](https://www.opticaljournal.com/zurich-the-aesthetics-of-nirvan-javan/): Following its successful premiere at SILMO 2025, NIRVAN JAVAN presents the key highlights of the new ZURICH collection. Accompanied by new visuals, the collection’s distinctive design language, materiality, and depth are now revealed in full clarity. The collection opens a new chapter in design, made possible through advanced 3D printing technology (SLS). It enables forms
- [Top Ten For 2025 // Optical Journal Podcast](https://www.opticaljournal.com/top-ten-for-2025-optical-journal-podcast/): As 2025 comes to a close, we want to thank each of you for spending some of your valuable time with The Optical Journal. We truly appreciate every one of you and look forward to serving you with even more and better content in 2026. As always, please feel free to forward any questions or
- [MOREL Finishes 2025 Strong](https://www.opticaljournal.com/morel-finishes-2025-strong/): Through their use of high-quality materials, rigorous testing, and a comfort-first design philosophy, MOREL has set the standard for exceptional eyewear. The company’s latest men’s release, TROMSO, is crafted in strong titanium and a masculine color palette. TROMSO has several defining features that grant each frame a confident spirit. Tinted inner brow lines add depth
- [Casablanca Debuts Its First Ski Capsule](https://www.opticaljournal.com/casablanca-debuts-its-first-ski-capsule/): Casablanca’s Ski 2025 Capsule, its first collection designed specifically for the snow, imagines the mountain as both playground and sanctuary. Inspired by the sophistication of classic ski resorts and the subculture of extreme sports, the capsule balances performance with Casablanca’s signature refinement. Color is a guiding thread throughout the capsule, which features 64 pieces of
- [AFTHONIA | AM Eyewear For SS26](https://www.opticaljournal.com/afthonia-am-eyewear-for-ss26/): AM Eyewear introduces their SS26 Sunglass Collection - AFTHONIA - a love letter to light, friendship, and slow, abundant living. Designed during a summer in the Greek islands and brought to life by artisan hands, this collection reflects the richness of experience, the warmth of sun-baked stone, the golden shimmer of the ocean, and the
- [MIDO 2026 // Optical Journal Podcast](https://www.opticaljournal.com/mido-2026-optical-journal-podcast/): Daniel speaks with Lorraine Berton, the President of ANFAO, about MIDO 2026.
- [ANFAO - Between Identity And Global Markets](https://www.opticaljournal.com/anfao-between-identity-and-global-markets/): The General Meeting of ANFAO – Italian Optical Goods Manufacturers’ Association – was held at Palazzo Crepadona in Belluno. The meeting focused on “Italian eyewear at the intersection of identity and global markets”. ANFAO President Lorraine Berton, together with the Executive Board and the Association’s members, reviewed the year’s activities and outlined the initiatives planned for
- [opti 2026 – The Future of Vision and Hearing](https://www.opticaljournal.com/opti-2026-the-future-of-vision-and-hearing/): opti 2026 places two forward-looking experiential formats at the heart of the industry’s growth drivers: TOMORROW VISION as an innovation platform for contact lenses, and opti SPHEARE as a new centre of excellence for hearing acoustics. Both formats represent new business opportunities, hands-on knowledge transfer, and the consistent advancement of optometry and hearing care. TOMORROW
- [World Council of Optometry Announces 2025 Election Results](https://www.opticaljournal.com/world-council-of-optometry-announces-2025-election-results/): The World Council of Optometry (WCO) is pleased to announce the results of the November 2025 Geographic Representative Elections and several key leadership appointments that will guide the organization into its next chapter of global advocacy and collaboration. Geographic Representative Election Results WCO congratulates the following individuals elected or re-elected to represent their regions on
- [Optical Women’s Association 2025 Leadership Scholarship Winners](https://www.opticaljournal.com/optical-womens-association-2025-leadership-scholarship-winners/): The Optical Women’s Association (OWA) is proud to announce the 2025 Leadership Scholarship awardees. Recipients are recognized as OWA members who have served the organization with their dedicated committee work, service, and commitment to growing leadership roles for women in the optical industry. The grants, valued at up to $2,000 each, will be used to
- [New J. F. REY Women's Collection](https://www.opticaljournal.com/new-j-f-rey-womens-collection/): J. F. Rey has long stood out for bold, creative statements and for continually reinventing design and color. This women's collection offers a new expression of that Beyond Limits spirit, surprising with its free and inventive use of color, remarkable in both richness and finesse. Exceptional craftsmanship and mastery of color. A striking expression of
- [Silhouette Unveils Three New Infinity Shapes](https://www.opticaljournal.com/silhouette-unveils-three-new-infinity-shapes/): Silhouette unveils a luminous new chapter in its acclaimed Infinity Collection, inspired by the sun-drenched romance of Corsica’s coastal towns. Each model reflects the brilliance of Mediterranean sunshine — radiant, playful, and full of energy. “The new Infinity shapes are a tribute to summer romances and bold individuality,” says Roland Keplinger, Design Director of Silhouette.
- [Woodys XMAS IV](https://www.opticaljournal.com/woodys-xmas-iv/): Christmas arrives with a touch of sparkle and design from Woodys, which presents its new limited-edition XMAS IV. Two exclusive sunglasses, Oriana and Celina, created to capture the magic of festive nights and the charm of the starry sky. Inspired by the light and reflections of the season, both frames combine high-quality materials with a
- [opti 2026 // Optical Journal Podcast](https://www.opticaljournal.com/opti-2026-optical-journal-podcast/): Daniel speaks with Cathleen Kabashi, the Exhibition Director of opti.
- [Altair Eyewear Introduces Spyder Fall/Winter Eyewear Collection](https://www.opticaljournal.com/altair-eyewear-introduces-spyder-fall-winter-eyewear-collection/): Spyder, one of the world’s most recognizable outdoor and active lifestyle brands, introduces a variety of core and classic frames that are paired with key performance features for the Fall/Winter 2025 collection. New designs offer a selection of standard and extended fit sizes, also expanding the product offerings to incorporate lightweight injected materials and air-flow
- [Europa Eyewear Enters The Sport Arena](https://www.opticaljournal.com/europa-eyewear-enters-the-sport-arena/): Europa Eyewear, a leader in premium, independent eyewear, today announces the launch of its much-anticipated Michael Ryen Sport collection, a dynamic line engineered for active lifestyles and refined aesthetics. The new collection underscores Europa’s commitment to innovation, quality materials, and a focus on fit and inclusive sizing. Performance + Style = New Era In Sport
- [Lock It Up And Lose The Sale](https://www.opticaljournal.com/lock-it-up-and-lose-the-sale/): Every business that has been around longer than a day has dealt with theft in one form or another. Shoplifting, return fraud, and simple dishonesty are part of doing business. The only companies that have not encountered it yet are the ones that opened yesterday, and tomorrow will catch up with them soon enough. When
- [Orbis And Tom Davies Eyewear Take On Africa’s Biggest Road Race](https://www.opticaljournal.com/orbis-and-tom-davies-eyewear-take-on-africas-biggest-road-race/): Last month, eleven runners representing Orbis UK and Orbis UK Ambassador and bespoke eyewear creator Tom Davies, joined forces for the Great Ethiopian Run, pounding the pavements of the country’s bustling capital, Addis Ababa, to help fund life-changing eye care for those with or at risk of vision loss. Established in 2001, the Great Ethiopian
- [MIDO 2026 Exhibitor List Is Online](https://www.opticaljournal.com/mido-2026-exhibitor-list-is-online/): The constantly updated exhibitors list of MIDO 2026, the 54th edition of the largest international eyewear event, scheduled from 31 January to 2 February 2026 at Fieramilano Rho, is now online. The show is preparing for an edition with great expectations, with a forecast of around 1,200 exhibitors from 50 countries, in line with last
- [SILMO Istanbul 2025 – A Turkish Delight](https://www.opticaljournal.com/silmo-istanbul-2025-a-turkish-delight/): It’s been quite a year of travel to optical conferences, trade shows, and fairs, and I wrapped up November with one of my favorites: SILMO Istanbul. When I was first invited several years ago, I never could have imagined that it would become a show I look forward to as much as SILMO Paris. Apparently,
- [Marcolin Launches GUESS Jeans Eyewear](https://www.opticaljournal.com/marcolin-launches-guess-jeans-eyewear/): GUESS, an iconic brand with a young style that is always on-trend, broadens its horizons with the launch of the first GUESS JEANS Eyewear Collection. Driven by GUESS JEANS Chief New Business Development Officer Nicolai Marciano’s passion and design, the collection design combines modern trends with a strong commitment to innovation. The collection sets a
- [FYSH Elevates Refined Design with the Art of Subtle Details](https://www.opticaljournal.com/fysh-elevates-refined-design-with-the-art-of-subtle-details/): This season, FYSH embraces modern refinement with two silhouettes that transform simplicity into a statement. Designed for women who appreciate elegance in every element, each style balances delicate finishes, unexpected textures, and distinctive color pairings, true to FYSH’s fashion-forward aesthetic. F-3774 elevates everyday grace through precision beveling that flows across the front, bridge, and temples,
- [“Culture Reimagined” | Miga Studio Reinterprets Japanese Minimalism](https://www.opticaljournal.com/culture-reimagined-miga-studio-reinterprets-japanese-minimalism/): Miga Studio is not just an eyewear brand. It represents a meeting of two worlds, two sensibilities, two ways of perceiving time and beauty: Italian emotion and creativity blend with the discipline and purity of Japanese design, creating glasses that do more than complete a look—they express an identity. Each Miga Studio frame is an
- [The Myopia Collective Advocates In Congress](https://www.opticaljournal.com/the-myopia-collective-advocates-in-congress/): Five members of The Myopia Collective, a joint initiative between the American Optometric Association (AOA) and CooperVision, met with lawmakers on Capitol Hill recently to advocate for the Early Detection of Vision Impairments (EDVI) for Children Act of 2025 (H.R. 2527). The bipartisan bill represents the first proposed federally funded program focused on children’s vision
- [MOREL For Fall/Winter 2025](https://www.opticaljournal.com/morel-for-fall-winter-2025/): MOREL has introduced new men's and ladies frames for Fall/Winter 2025. Women’s eyewear fashion often embraces bold shapes and vibrant colors, but some wearers will prefer subtlety from their frames. Minimalism plays a key part in MOREL’s latest women’s release, LISE, designed in stainless steel. LISE’s thin, semi-rimless fronts are enhanced with warm pastel shades along
- [Ana Hickmann Eyewear Introduces The New Icons Of Winter](https://www.opticaljournal.com/ana-hickmann-eyewear-introduces-the-new-icons-of-winter/): Ana Hickmann Eyewear's new Fall/Winter 2025 collection brings back models that have already established themselves as best-sellers for the brand, combining architectural elegance, comfort, and an unmistakable visual signature. Below, we highlight five models that are capturing attention across Europe. AH6635-P01 Classic square frame with a contemporary touch. The dark green and tortoise details on
- [opti - New Platforms, New Formats, New Opportunities](https://www.opticaljournal.com/opti-new-platforms-new-formats-new-opportunities/): opti 2026 is all about innovation, inspiration, and encounters. With new formats, theme-centred experience areas, and a clear content concept, the international trade show for optics and design is once again taking the lead when it comes to shaping the future of the industry. The topics of design, healthcare, hearing acoustics, young talent, and networking
- [Midwest Spec-Fest Launches Across Ohio](https://www.opticaljournal.com/midwest-spec-fest-launches-across-ohio/): The Opticians Association of Ohio (OAO) is set to debut Midwest Spec-Fest, a dynamic new continuing education and networking series designed to unite the entire eye-care community. The first-of-its-kind event will take place across four Ohio cities in 2026, giving eye-care professionals easier access to innovation, education, and industry connections throughout the state. From West
- [2026 Medicare Fee Schedule Shows Increase for ODs](https://www.opticaljournal.com/2026-medicare-fee-schedule-shows-increase-for-ods/): Most doctors of optometry will see a slight pay increase under the 2026 Medicare Physician Fee Schedule (PFS) as the American Optometric Association (AOA) continues to stress a stable pay structure from the nation’s largest health insurer. Published by the Centers for Medicare & Medicaid Services (CMS) on Oct. 31, the Medicare PFS Final Rule
- [Robert William Morris - Wright & Bailey London // Optical Journal Podcast](https://www.opticaljournal.com/robert-william-morris-wright-bailey-london-optical-journal-podcast/): Daniel speaks with Robert William Morris, founder of William Morris Eyewear and now the creative force behind Wright & Bailey London, his new eyewear venture.
- [STRUKTUR Eyewear Unveils 2025 Collection ](https://www.opticaljournal.com/struktur-eyewear-unveils-2025-collection/): STRUKTUR Eyewear has announced the launch of its 2025 collection, reaffirming its deep Norman roots while embracing a bold new era of design innovation. The brand, long recognized for its fusion of historical craftsmanship and contemporary aesthetics, continues to push the boundaries of eyewear design with creations that reflect both heritage and modernity. The new
- [Hong Kong Revisited 2025](https://www.opticaljournal.com/hong-kong-revisited-2025/): I had the pleasure and honor of once again traveling across the Pacific Ocean to attend the 33rd Hong Kong International Optical Fair 5-7 November. The journey from California to Hong Kong takes about 16 hours by air, though with no direct flights from Denver, it adds a bit more time. Crossing the international date
- [Two New Silhouettes from Sunday Somewhere](https://www.opticaljournal.com/two-new-silhouettes-from-sunday-somewhere/): Sunday Somewhere expands on its signature aesthetic with two new styles shaped by nature’s untamed essence. Each creation is named after a unique crystal formation, echoing the textures, contours, and hues of the earth’s diverse terrain to create a palette that feels both anchored and uplifting. Introduced by WestGroupe, the new releases reveal distinct expressions of form
- [Euromonitor International unveils Global Consumer Trends for 2026](https://www.opticaljournal.com/euromonitor-international-unveils-global-consumer-trends-for-2026/): Data analytics company Euromonitor International has revealed its top Global Consumer Trends for 2026, with the annual report identifying four global trends that highlight crucial shifts in consumer behaviour. • Consumers seek holistic wellbeing in the face of global challenges • Authenticity and self-expression drive consumer behaviour and brand loyalty • Wellness is going pro
- [VANNI Goggles Capsule Collection](https://www.opticaljournal.com/vanni-goggles-capsule-collection/): VANNI launched its new capsule collection, ‘Goggles’, designed by the winner of the 2024 prize, Nicola Bizzarri, at its showroom in Turin city centre, in collaboration with Fuocherello gallery. The Goggles collection consists of three unique, limited-edition acetate sunglasses models and is inspired by Nicola Bizzarri's work. It stems from the idea of eyewear as
- [The Explorer Series From LINDA FARROW](https://www.opticaljournal.com/the-explorer-series-from-linda-farrow/): LINDA FARROW is delighted to introduce The Explorer Series, a bold new capsule collection that redefines luxury eyewear for the modern adventurer. The eight-piece collection is meticulously crafted from pure Japanese titanium with 22-carat gold plating and ZEISS lenses, available in select colours such as matt nickel with yellow gold and grey lenses, matt champagne
- [Ocean Pacific Debuts New Sports Performance Styles for 2026](https://www.opticaljournal.com/ocean-pacific-debuts-new-sports-performance-styles-for-2026/): ClearVision Optical announced that Ocean Pacific has expanded its West Coast–inspired style with the release of new unisex entry-level polarized sport performance sunglasses. The collection introduces five Rx-quality styles designed for active wearers seeking durable construction, versatile fit, and everyday value. Built from lightweight TR-90, the new sunglasses feature thermoplastic nonslip nasal pads, durable metal
- [Lineup Of Speakers Announced for CPD Sessions At 100% Optical 2026](https://www.opticaljournal.com/lineup-of-speakers-announced-for-cpd-sessions-at-100-optical-2026/): Following the first set of CPD education sessions that went live in October, organisers of the UK’s largest optical event, 100% Optical, have launched its second wave of sessions with more confirmed industry speakers and newly announced topics. Set to take place at London’s Excel from 28th February to 2nd March 2026, the optical exhibition,
- [The NUDE FRAME EDIT by ANDY WOLF](https://www.opticaljournal.com/the-nude-frame-edit-by-andy-wolf/): Subtle & Sleek - discover ANDY WOLF's favorite transparent and nude-tone frames! Handcrafted in Austria, each piece is dedicated to long-established craftsmanship while keeping things fresh and effortlessly modern. Made out of Acetate Renew and with a great passion for details, the nude frame edit blurs the line between subtle and striking. About ANDY WOLF
- [Kador Eyewear Introduces Two New Heritage Sunglasses](https://www.opticaljournal.com/kador-eyewear-introduces-two-new-heritage-sunglasses/): Italian eyewear brand, Kador Eyewear has introduced two new A/W 25/26 sunglasses designs which further evolve the label’s dedication to quality and craftsmanship, driven by Italian know-how and meticulous attention to detail. The frames are designed by Enzo Sopracolle, the world-renowned eyewear creator, whose passion for product design has brought new life to the Cadore
- [Kasperek Optical And Classique Eyewear To Distribute C-ZONE Eyewear](https://www.opticaljournal.com/kasperek-optical-and-classique-eyewear-to-distribute-c-zone-eyewear/): Kasperek Optical and Classique Eyewear are excited to announce the immediate addition of the distinctive C-ZONE eyewear collection to their product offerings. This partnership brings European design and cutting-edge manufacturing to independent eye care professionals (ECPs) across the U.S. "We are excited to offer our customers a truly unique collection that blends innovative design with
- [Swiss Eyewear Group Introduces INVU Ultra Polarized](https://www.opticaljournal.com/swiss-eyewear-group-introduces-invu-ultra-polarized/): Swiss Eyewear Group has been dedicated to making premium polarized eyewear accessible to all. Through its iconic INVU ultra polarized collection, the company combines Swiss precision, European craftsmanship, and Japanese technology to deliver unmatched optical performance. Each INVU lens is crafted from high-grade European base material and equipped with a high-efficiency polarizer manufactured under Swiss
- [SightCare Awards 2026](https://www.opticaljournal.com/sightcare-awards-2026/): The SightCare Awards 2026 are now open for entries - and this year, they’re bigger, bolder and more prestigious than ever. Set against the stunning backdrop of Edgbaston Stadium, Birmingham, the SightCare Awards return in black-tie style on Sunday 26 April 2026, forming a highlight of the SightCare LIVE 2026, a two-day conference, awards, and expo.
- [Round Sun for Fall from Colors in Optics](https://www.opticaljournal.com/round-sun-fo-fall-from-colors-in-optics/): Circular frames exude a unique, retro air. The round silhouette caters to almost all face shapes, offering innate coolness for both men and women. Adding round frames to a sunglass wardrobe provides an accessory that vibes with lived-in denim all the way up to formal occasions – think about chic, slender metal-toned round frames worn
- [Neil Handley - British Optical Association Museum // Optical Journal Podcast](https://www.opticaljournal.com/neil-handley-british-optical-association-museum-optical-journal-podcast/): Daniel speaks with Neil Handley, the Curator of the British Optical Association Museum at The College of Optometrists in London.
- [Anna Sui Spring/Summer 2026 Collection](https://www.opticaljournal.com/anna-sui-spring-summer-2026-collection/): Anna Sui unveiled her Spring/Summer 2025 collection, “Desert Blooms”, at the Hotel Chelsea. Inspired by a creative colony which became a mecca for colliding cultures and creativity, the Mabel Dodge Luhan ranch house in Taos, provided refuge for artists like D.H. Lawrence from the constraints of society and freedom for an alternative lifestyle. Other artists such
- [Bravewear Reinvents Itself: “Just Be Yourself”](https://www.opticaljournal.com/bravewear-reinvents-itself-just-be-yourself/): Bravewear, the urban eyewear brand from GO Eyewear Group, announces a complete rebranding that reflects a bolder, more authentic identity inspired by the fearless spirit of new generations. Born from the fusion between Brave and Eyewear, the brand stands for self-expression, creativity, and individuality. With its new positioning “JUST BE YOURSELF”, Bravewear celebrates those who
- [MIGA STUDIO Goes to the Heart of Eyewear Design](https://www.opticaljournal.com/miga-studio-goes-to-the-heart-of-eyewear-design/): With its new collection, MIGA STUDIO delivers a true manifesto of depth. It doesn’t simply present new models; it questions its own identity, exploring what it means today to create an aesthetic that is both authentic and radical. This season moves between pure materials, bold volumes, functional precision, and architectural rigor. The result is a sharper, more deliberate visual language
- [Selin Olmsted Studio Launches 2027 Eyewear Trend Report](https://www.opticaljournal.com/selin-olmsted-studio-launches-2027-eyewear-trend-report/): Selin Olmsted Studio, a leading name in eyewear design and trend forecasting, proudly announces the launch of its highly anticipated 2027 Eyewear Trend Report. This expanded 50+ page report delivers critical insights into how global trends in fashion, music, art, architecture, and design will influence eyewear design, development, and merchandising in 2027. Selin Olmsted Studio,
- [Safilens Celebrates 20 Years Of Weekly Contact Lenses](https://www.opticaljournal.com/safilens-celebrates-20-years-of-weekly-contact-lenses/): Safilens is celebrating a historic milestone: twenty years since the launch of the world’s first weekly replacement contact lenses, introduced to the market in September 2005 and officially presented to the international audience during MIDO 2006 with the pioneering product Safe-Gel 7Days. With Safe-Gel 7Days, Safilens ushered in a new era for modern contactology. For
- [Optimax Eyewear Group Launches FORK](https://www.opticaljournal.com/optimax-eyewear-group-launches-fork/): Optimax Eyewear Group, the parent company of GlassesUSA.com and a global leader in eyewear innovation across commerce, technology, and design, proudly announces the official launch of Fork Eyewear, a new fashion-forward sunglasses brand for nightlife, inspired by club culture. FORK Eyewear debuts with five statement designs, each available in multiple light-tint variations, including blue, green,
- [Owsome October For Trade Shows](https://www.opticaljournal.com/owsome-october-for-trade-shows/): October is usually a slower month for me. I get to unwind from SILMO in Paris, usually followed by a few days exploring somewhere in Europe as Autumn descends. Then it is home in time to see the leaves change colors, the sun set sooner, and help my grandson carve pumpkins. This year, following a
- [bebe For Fall/Winter 2025](https://www.opticaljournal.com/bebe-for-fall-winter-2025/): bebe, the go-to destination for chic, contemporary fashion, is excited to announce the launch of its latest eyewear collection for this season. Available now, this collection brings unparalleled glamour to everyday style with its one-of-a-kind designs, including custom zebra print, creative color combinations, and innovative shimmer and crystal gemstone applications. Each frame is designed to
- [J.F. Rey ICONIC40 Limited Edition](https://www.opticaljournal.com/j-f-rey-iconic40-limited-edition/): This year, J.F. Rey celebrates 40 years of « Beyond Limits » creativity: four decades of bold vision, artistic freedom, and uncompromising innovation. To mark this milestone, J.F. Rey honors a true icon: the JF2207 “Scorpion”. Reimagined as , this exclusive limited edition comes in four colorways, each crafted in 400 individually numbered pieces. Launched
- [ANFAO Bewitching In Brazil](https://www.opticaljournal.com/anfao-bewitching-in-brazil/): Brazil, all eyes on Made in Italy: from sportswear design to beach fashions, up to and including major cultural and business events. ANFAO (Italian Optical Goods Manufacturers’ Association) was the star player in a tour that carried Italian eyewear excellence abroad, organized by ITA (Italian Trade Agency) for overseas promotion and internationalization of Italian enterprise,
- [The Designer Frame Trap](https://www.opticaljournal.com/the-designer-frame-trap/): Let me be clear: I’m not here to bash designer eyewear. I’ve been in this industry since 1973. I’ve seen the rise of designer brands firsthand, how they revitalized frame sales when contact lenses threatened to wipe them out, and how they brought fashion, excitement, and higher price points into our dispensaries. Designer brands serve
- [EYECON Returns to New York City](https://www.opticaljournal.com/eyecon-returns-to-new-york-city/): Following the success of its 2025 debut, EYECON, a premier luxury eyewear show, returns to The Glasshouse in New York City from March 6–8, 2026. Bringing together the world’s most influential eyewear designers, retailers, and fashion insiders. “EYECON’s mission is to continue to redefine the way the industry connects, collaborates, and celebrates the artistry of
- [Blackfin Pacific Fall-Winter 25](https://www.opticaljournal.com/blackfin-pacific-fall-winter-25/): The Blackfin Pacific FW25 collection redefines the codes of a still-evolving style; the artistic path of modernity undertaken with the product is expressed as contemporary trend-setting design. While maintaining its stylistic identity, the lines are even more assertive, and the proportions amplified. The thin, ultralight titanium expands into oversize shapes while maintaining the sophisticated personality
- [McAllister Eyewear For Fall/Winter 2025](https://www.opticaljournal.com/mcallister-eyewear-for-fall-winter-2025/): The Fall/Winter McAllister eyewear collection features statement-making, gender-neutral shapes with trend-forward design details – this time with a focus on inclusive, extended sizing, making sure style never has a compromise on fit. Available now, McAllister introduces six new optical styles that embrace confidence and celebrate individuality. Constructed in bold yet understated designs complemented with mixed
- [New  Larger Sizes From CVO Eyewear](https://www.opticaljournal.com/new-larger-sizes-from-cvo-eyewear/): CVO Eyewear, a ClearVision house brand, is releasing six new frames inspired by over 75 years of best sellers and featuring approachable pricing across styles, quality materials, and durable construction. Built to last, this release uses premium materials such as titanium and memory metal in some models, as well as one with DuraHinge double-barrel springs
- [GIGI STUDIOS presents ROOTS](https://www.opticaljournal.com/gigi-studios-presents-roots/): Inspired by the resilience of the earth, the cycles of nature, and the slow unfolding of nature, ROOTS by GIGI STUDIOS is a tribute to growth, rootedness, and transformation. The collection combines precise geometric lines with organic shapes, achieving a balance between structure and unpredictability. Dense, serene autumn tones convey authenticity and permanence. In collaboration
- [Vision After Violence // Optical Journal Podcast](https://www.opticaljournal.com/vision-after-violence-optical-journal-podcast/): Daniel sits down with Ana Hernandez Thallas to discuss Vision After Violence, the organization she created to honor the memory of her daughter, who was tragically murdered.
- [Lacoste Unveils Fall/Winter 2025 Women's Campaign](https://www.opticaljournal.com/lacoste-unveils-fall-winter-2025-womens-campaign/): An ode to the style and sophistication of the contemporary Parisian woman, Lacoste Fall/Winter 2025 campaign captures her cosmopolitan essence: she begins her day with a coffee, reads the newspaper attentively, works with passion, and finds, in the middle of the fast-paced city, small moments for herself. ​ The Lacoste woman is confident, authentic, and
- [New Oversized Frames From BCBGMAXAZRIA](https://www.opticaljournal.com/new-oversized-frames-from-bcbgmaxazria/): BCBGMAXAZRIA by ClearVision is releasing six new made-in-Italy frames that meet demand for on-trend styling with oversized fits. Built around oversized fits, the release features Style'n Fit models designed to suit larger faces while maintaining versatile, fashion-forward looks. Mid-tone transparent jewel colors add elegance and depth. The styles are accented with feminine hardware details that
- [PARTNERSHIP by theo eyewear](https://www.opticaljournal.com/partnership-by-theo-eyewear/): Not sameness. Not symmetry. But a connection that lifts you up without holding you back. A balance between contrast and complementarity. That is the starting point of PARTNERSHIP, the new collection from Belgian brand theo eyewear. This family of five acetate-titanium frames explores what it means to be connected. Like in real relationships, the beauty
- [HOYA Vision Care Launches Exciting New Features and Courses](https://www.opticaljournal.com/hoya-vision-care-launches-exciting-new-features-and-courses/): Ophthalmic lens technology leader HOYA® Vision Care announced today the launch of the updated HOYA Learning Center. The HOYA Learning Center is an online training platform offering high-quality eLearning for optical professionals, practice staff, and HOYA partners. With a growing library offering product knowledge, sales strategies, onboarding support, and clinical insights, the HOYA Learning Center
- [INTERLOOK 2026: Trends, Exchange, and Innovation to Kick Off the Year](https://www.opticaljournal.com/interlook-2026-trends-exchange-and-innovation-to-kick-off-the-year/): On January 10 and 11, 2026, the optics industry can look forward to an inspiring start to the year. Once again, the INTERLOOK trade fair in Messe Dortmund will present the latest trends in optics—covering everything from eyewear design and color worlds to smart technologies. The INTERLOOK trade fair offers a comprehensive overview of current
- [Fall-Winter 2025 Anne Klein Eyewear Collection](https://www.opticaljournal.com/fall-winter-2025-anne-klein-eyewear-collection/): The Fall/Winter 2025 Anne Klein eyewear collection debuts a fashion-forward fusion of chic styling and daring designs. Available now, the latest collection introduces sun and optical styles in new shapes and colors – featuring feminine animal prints, marble colorations, and an elegant take on the brand’s iconic Leo lion logo. Each frame displays confident elegance,
- [Dragon Eyewear Introduces Fall/Winter 2025 Collection](https://www.opticaljournal.com/dragon-eyewear-introduces-fall-winter-2025-collection/): Dragon Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, announces the launch of their latest eyewear collection, featuring new sun and optical frames designed in sustainable materials – Acetate Renew, recycled stainless steel, and plant-based resin. Known for its innovative designs and expert craftsmanship, Dragon continues to merge
- [100% Optical Announces First Sessions For 2026 Show](https://www.opticaljournal.com/100-optical-announces-first-sessions-for-2026-show/): 100% Optical, the UK’s largest optical show co-located with 100% Ophthalmology, has announced its first batch of CPD education sessions, with the second phase due to go live in the coming weeks. Set to take place at London’s Excel from 28th February - 2nd March 2026, the optical exhibition, with the new tagline ‘where eyewear
- [Shamir Announces Driver Intelligence Moon](https://www.opticaljournal.com/shamir-announces-driver-intelligence-moon/): As the days grow shorter and nighttime driving becomes more frequent, Shamir announced their latest innovation: Driver Intelligence™ Moon. These lenses are a solution for those who struggle with driving at night. Designed through Big Data analysis, advanced AI, and meticulous testing with their Optical Performance Partner, the Renault Group’s BWT Alpine F1® Team, these
- [Adira Announces Four New Feminine Frames For FW 25](https://www.opticaljournal.com/adira-announces-four-new-feminine-frames-for-fw-25/): Adira, a ClearVision independent brand, is adding four new frames and new colors for popular styles, emphasizing feminine silhouettes that complement face shapes. Those themes carry through the details of the release. Adira was made for every facet of every woman’s life, and in this release, the eye shapes are designed to suit different faces,
- [Nature’s Elegance Reflected in Sunday Somewhere’s Latest Designs](https://www.opticaljournal.com/natures-elegance-reflected-in-sunday-somewheres-latest-designs/): Sunday Somewhere was born beneath the Australian sun, where wanderlust meets style. Defined by 70s-era confidence and modern precision, the brand designs eyewear for curious dreamers. With an emphasis on effortless sophistication, each frame embodies timeless luxury in its purest form. WestGroupe is proud to introduce the latest Sunday Somewhere optical offering, featuring four distinctive
- [Takaori Introduces Yubi And Seijitsu](https://www.opticaljournal.com/takaori-introduces-yubi-and-seijitsu/): Takaori unveiled two new styles that expand and reinforce the brand’s distinctive aesthetic: Yubi and Seijitsu. One feminine, one masculine—both deeply rooted in the brand’s philosophy of refined minimalism and artisanal precision. At the heart of both designs lies Takaori’s unwavering dedication to traditional Japanese craftsmanship. Every frame is entirely handmade in Japan, shaped, polished,
- [Blackfin One For FW25](https://www.opticaljournal.com/blackfin-one-for-fw25/): A minimalist yet sophisticated design – the new Blackfin One FW25 collection explores the expressive potential of titanium through processes, finishes and craftsmanship that elevate the material to an art form. Each frame is informed by the meticulous research conducted at the Black Shelter Sustainable Factory, the brand’s epicenter of creativity and production, where technology
- [ATLANT Introduces New Titanium Constructions](https://www.opticaljournal.com/atlant-introduces-new-titanium-constructions/): Following the launch of Materia, ATLANT continues its exploration of form and material with a new series of titanium constructions. This evolution of the collection strengthens the bond between technique, resilience, and design, bringing the brand’s architectural precision into the metallic universe. The collection now incorporates new frames crafted from pure titanium and beta-titanium—structures that
- [Design Eyewear Group Expands With Six French Brands](https://www.opticaljournal.com/design-eyewear-group-expands-with-six-french-brands/): Design Eyewear Group announced the acquisition of six eyewear brands from the French company KNCO. The acquisition includes two proprietary adult brands – Francois Pinton and Karavan – two proprietary children’s brands – Karavan Kids and Kaliboo – as well as the licensed children’s brands Jacadi and Catimini. KNCO has long been a strong player,
- [Ready To Discover SILMO Istanbul 2025?](https://www.opticaljournal.com/ready-to-discover-silmo-istanbul-2025/): One of the most prestigious gatherings of the international optical industry, SILMO Istanbul will take place from November 19–22, at the Istanbul Expo Center Halls 5, 6, and 7, covering a total area of 25,000 m². Having become a global business and knowledge platform, Silmo Istanbul is once again set to bring together professionals from
- [Sightsavers Joins Bloomberg Philanthropies Global Initiative](https://www.opticaljournal.com/sightsavers-joins-bloomberg-philanthropies-global-initiative/): Bloomberg Philanthropies recently announced a new $75 million Vision Initiative to tackle untreated vision impairment in low and middle-income countries and the United States. As part of this effort, international development organisation Sightsavers will work with Ministries of Health and Education in Kenya and Nigeria to enhance vision and eye health services. This includes training
- [Uncommon New Release Focuses on On-Trend XL Fit Frames](https://www.opticaljournal.com/uncommon-new-release-focuses-on-on-trend-xl-fit-frames/): Uncommon, a ClearVision independent brand, is releasing six men’s frames and expanding its XL Fit selection to meet demand for larger fitting styles, featuring fashionable shapes, high-end materials, and discoverable details. With this new release, Uncommon is continuing its focus on on-trend styles for men who need larger frames. Four of the six frames in
- [Mondottica Group Announces Off-White As Latest Global Luxury Eyewear Brand Partner](https://www.opticaljournal.com/mondottica-group-announces-off-white-as-latest-global-luxury-eyewear-brand-partner/): Global eyewear brand Mondottica Group further expands its portfolio of luxury partners with the addition of Off-White™. One of the world’s most influential and in-demand fashion labels, Off-White™ is partnering with Mondottica Group on a full range of unisex Sun and Optical eyewear styles launching on 1 January 2026. Founded in 2013 by the legendary
- [New Releases For Woodys ATELIER For Fall Winter 2025](https://www.opticaljournal.com/new-releases-for-woodys-atelier-for-fall-winter-2025/): ATELIER by Woodys adds to its collection 2 new sun models and 4 optical models that explore new shapes and color combinations, following the vibrant and geometric spirit of the Memphis movement. Among the main novelties, a new temple design in the Galatea model stands out, marked by a dynamic diagonal cut that tapers backward
- [The Mcgee Group Observes 20 Years Of Partnership With The Vera Bradley Foundation For Breast Cancer](https://www.opticaljournal.com/the-mcgee-group-observes-20-years-of-partnership-with-the-vera-bradley-foundation-for-breast-cancer/): The McGee Group, a leading designer and manufacturer of premium eyewear brands, is pleased to announce 20 years of support for the Vera Bradley Foundation for Breast Cancer. This milestone marks two decades of meaningful collaboration in support of breast cancer research. “Our partnership with McGee Eyewear has been nothing short of extraordinary. Their generous
- [CHARMANT USA & Isaac Mizrahi New York Support The Breast Cancer Research Foundation](https://www.opticaljournal.com/charmant-usa-isaac-mizrahi-new-york-support-the-breast-cancer-research-foundation/): CHARMANT USA and Isaac Mizrahi New York partner to support the Breast Cancer Research Foundation. For every Isaac Mizrahi New York frame ordered in the month of October 2025, CHARMANT USA Inc. will donate to the Breast Cancer Research Foundation, the highest-rated breast cancer research organization in the U.S. “CHARMANT USA is delighted to support
- [TREE Spectacles Ayra Collection](https://www.opticaljournal.com/tree-spectacles-ayra-collection/): A minimalist concept, created through subtraction, where a subtle balance between form and absence is beautifully played out, the Ayra Collection by TREE Spectacles represents a new concept from the high-end Italian independent eyewear brand, where intuition and subtlety have guided the creation of uniquely graceful styles. Fine titanium and elegant transparent materials, desaturated tones
- [Rolf x The Eye Bank | The Fall Benefit: Venetian Visions](https://www.opticaljournal.com/rolf-x-the-eye-bank-the-fall-benefit-venetian-visions/): In alignment with its mission to leave the planet better than we found it, Rolf—the award-winning, family-owned eyewear brand from Tirol, Austria—is proud to support The Eye-Bank for Sight Restoration and its upcoming Fall Benefit, Venetian Visions, on October 30 in New York City. As the world’s first eye bank, The Eye-Bank for Sight Restoration
- [Palm Angels Partners With Mondottica Group](https://www.opticaljournal.com/palm-angels-partners-with-mondottica-group/): Global eyewear partner Mondottica Group announced Palm Angels as its latest luxury brand partner. Launching in 2026, Mondottica Group is partnering with Palm Angels on a full range of unisex Sun and Optical eyewear styles that debuted at the Silmo 2025 International eyewear show late last month. Established in 2011, Palm Angels merges California’s counterculture
- [Entries Open For 100% Optical’s Love Eyewear Awards](https://www.opticaljournal.com/entries-open-for-100-opticals-love-eyewear-awards/): Organisers of the UK’s largest optical exhibition, 100% Optical, have announced that entries for its esteemed Love Eyewear Awards are now open and its lineup of judges has been revealed. The only awards show of its kind in the UK, the Love Eyewear Awards champions eyewear from independent and major designers, manufacturers, and retailers, covering
- [Paloceras Introduces Hydroceras](https://www.opticaljournal.com/paloceras-introduces-hydroceras/): Paloceras introduced Hydroceras, a limited edition of eyewear conceived as liquid frozen in time. Shaped through digital sculpting, algorithmic design, and additive manufacturing, Hydroceras channels the sensation of flowing water, held still long enough to be worn. Two colorways define the release. Cryosea, in liquid blue, recalls frozen oceans and the crystalline flow beneath their
- [ZEISS Vision Care Announces Investment In Ocumeda](https://www.opticaljournal.com/zeiss-vision-care-announces-investment-in-ocumeda/): ZEISS Vision Care, an internationally leading technology company in the eye and vision care industry, announced today that it has signed a definitive agreement to acquire a 10% stake in Ocumeda AG (“Ocumeda”) from Fielmann Group for €10m, with the intention to acquire up to a 25% stake. The transaction values Ocumeda at €100m. Sven
- [HOYA Vision Care Introduces MiYOSMART Coating STX](https://www.opticaljournal.com/hoya-vision-care-introduces-miyosmart-coating-stx/): HOYA Vision Care announced the global rollout of the MiYOSMART Coating Smooth Touch Xtreme (STX) spectacle lens coating technology. This technology is now available for use on MiYOSMART* spectacle lenses - a clinically proven solution for myopia control.1 MiYOSMART Coating STX is an advanced hydrophobic technology that helps MiYOSMART spectacle lenses stay cleaner for longer
- [New Calvin Klein Eyewear Styles For Fall 2025](https://www.opticaljournal.com/new-calvin-klein-eyewear-styles-for-fall-2025/): Calvin Klein Eyewear presented its Fall 2025 campaign, highlighting the latest sun and optical styles designed with an allover monogram pattern featuring the new CK Emblem logo. The new CK Emblem logo is a bold reinterpretation of the signature Calvin Klein monogram, bringing the brand’s iconic logo to life with a new minimal, graphic treatment
- [EKKIU – Retro Spirit, Modern Edge](https://www.opticaljournal.com/ekkiu-retro-spirit-modern-edge/): EKKIU has unveiled an impressive collection of the trendiest eyewear designs. Rooted in an Italian Generation Z slang word that means “more and more,” EKKIU stands for more fashion, more quality, and more fun. A soft, retro-inspired women’s cat-eye, crafted from high-quality acetate and available in beautiful colors, captures timeless femininity with a modern twist.
- [Euroinsights - Big & Tall at SILMO Paris](https://www.opticaljournal.com/euroinsights-big-tall-at-silmo-paris/): People around the world are growing taller and bigger in stature. From America to Africa, New Zealand to Newfoundland, men's and women’s body builds and height have increased significantly during the past century. Nowadays, men and women over seven feet fall are no longer exceptional. Advanced nutrition and medical care have substantially contributed to the
- [T-Charge Eyewear For Fall/Winter 2025](https://www.opticaljournal.com/t-charge-eyewear-for-fall-winter-2025/): T-Charge Eyewear presented its Fall/Winter 2025 collection, titled “The Urban Charge”, at SILMO Paris at the end of September. Inspired by the pulse of modern city life, “The Urban Charge” captures the rhythm, boldness, and energy of contemporary urban living. This season’s designs are defined by robust yet refined frames, merging high-performance features with contemporary
- [Blackfin FW25 Collection - Chromatic Obsession](https://www.opticaljournal.com/blackfin-fw25-collection-chromatic-obsession/): If titanium is the essence of Blackfin, color is the spirit that lends it unrivaled originality. The exploration of color has traditionally been one of the Italian brand’s signature features, but in recent years, the study of new colorations and finishes has led to surprising, innovative hues. The company's vast technical expertise continues to transform
- [Lacoste Unveils Lacoste Icons Campaign](https://www.opticaljournal.com/lacoste-unveils-lacoste-icons-campaign/): Lacoste presents its new Fall/Winter 2025 Advertising Campaign: Lacoste Icons. A design concept that pays homage to the brand’s founding pillars since 1933, reinterpreting them with a contemporary and sophisticated vision. The concept of these frames was first seen at the Lacoste Fashion Show with a very bold and fashion-forward model designed by Pelagia Kolotouros,
- [LOFT Announces Ce Classes For Santa Monica Event](https://www.opticaljournal.com/loft-announces-ce-classes-for-santa-monica-event/): LOFT is returning to the West Coast this Fall in a completely new city and venue! The event will also present CE Classes for the first time with Kayla Ashlee of SPEXY at the new Santa Monica location. As the visionary founder of Spexy, a certified optician, dynamic international speaker, and unapologetic optometric renegade, Kayla
- [Optical Journal Podcast - Being Spexy with Dr. Rook Torres and Kayla Ashlee](https://www.opticaljournal.com/optical-journal-podcast-being-spexy-with-dr-rook-torres-and-kayla-ashlee/): Daniel speaks with Dr. Rook Torres and Kayla Ashlee, the founders of Spexy.
- [Spectaful Presents Ten Fresh Styles](https://www.opticaljournal.com/spectaful-presents-ten-fresh-styles/): Since its foundation, Spectaful has combined Italian craftsmanship, minimal design, and extreme lightness – with frames averaging less than 10 grams – to create eyewear that is both expressive and comfortable. The brand expands its creative language with ten new optical models: a new family introducing acetate temples for the first time, alongside designs that
- [Bold Autumn Hues From Isaac Mizrahi New York](https://www.opticaljournal.com/bold-autumn-hues-from-isaac-mizrahi-new-york/): This Fall, Isaac Mizrahi New York women's release a showcase of bold autumn hues and animal prints, with a statement-making oversized frame. Timelessly chic eyewear for the modern, trendy woman. The iconic Isaac Mizrahi design aesthetic inspires the line’s sophistication and cosmopolitan interpretation, bringing fun and light to every wardrobe. Each frame holds the true
- [read on Launches “read on light customized”](https://www.opticaljournal.com/read-on-launches-read-on-light-customized/): Ultra-slim, effortlessly stylish, and unmistakably modern: award-winning reading glasses company read on has already redefined on-the-go reading glasses with a signature flat-pack design and Apple-inspired aesthetic. Now the company launches read on light customized, a new, forward-thinking concept designed for the optician’s workspace: the unique lens box features 28 interchangeable pre-cut lenses spanning seven diopter
- [Optical Women’s Association Announces New Leadership](https://www.opticaljournal.com/optical-womens-association-announces-new-leadership/): The Optical Women’s Association (OWA) announced a new president and four new board members. Megan Molony, Chief Merchandising and Managed Care Officer for Europa Eyewear and previous vice president of the OWA, has assumed the role of president effective immediately. Additionally, Reagan Colpitts, Senior Manager, Key Accounts for Pair Eyewear, Cha-Ling Delgado, Vice President, Stars
- [KLiiK Debuts Five Fresh Narrow Fit Frames](https://www.opticaljournal.com/kliik-debuts-five-fresh-narrow-fit-frames/): KLiiK presents its newest optical collection, unveiling five styles that merge sleek minimalism with modern sophistication. Designed specifically for those seeking a narrow fit, the collection reimagines classic silhouettes through elegant detailing and distinctive patterns. With handmade acetates and lightweight stainless-steel constructions, each frame reflects KLiiK’s dedication to trend-forward design while delivering an elevated, Scandinavian aesthetic. This
- [PRESS EYEWEAR Premiers I LOVE GOLD Limited Edition](https://www.opticaljournal.com/press-eyewear-premiers-i-love-gold-limited-edition/): A new Collector’s Limited Edition by Jeff Press, President and Designer of New York eyewear brand, PRESS Eyewear, where luxury materials and finishing techniques elevate each design to create one-of-a-kind wearable art, will show at SILMO Paris, the international optics and eyewear trade fair in Paris this weekend. (HALL 7 Stand HO59) With refined minimal
- [DaTE 2025 Captivates Riccione](https://www.opticaljournal.com/date-2025-captivates-riccione/): DaTE took a chance, and it paid off. Bringing the world of cutting-edge eyewear to a legendary temple of nightlife like the Cocoricò was not without its risks. And yet, the response was loud and clear: producers, designers, opticians, buyers, distributors, and journalists flocked to the Riccione pyramid, transforming it into a stunning platform of
- [2025 SILMO d’Or Nominations](https://www.opticaljournal.com/2025-silmo-dor-nominations/): The SILMO d’Or is the ultimate recognition that highlights the ingenuity and creativity of an entire industry. Every year, the SILMO d’Or awards recognize and spotlight talent and creativity. From shapes to designs, including colors, materials, and craftsmanship, the SILMO d’Or awards showcase the pinnacle of creativity and innovation through the diversity and richness that characterize
- [MODO's ACETATE COLLECTION F/W 25](https://www.opticaljournal.com/modos-acetate-collection-f-w-25/): For Fall/Winter 2025, MODO expands its Acetate Collection with two new styles that explore the expressive potential of a classic material. Style 6570 features a bold, confident shape designed to highlight the depths and texture of acetate. It’s offered in the dynamic colors Stripy Green, Grey Tortoise, Candy Blue, and Black – each one bringing
- [KOMONO x Gabrielle Szwarcenberg: The Rework](https://www.opticaljournal.com/komono-x-gabrielle-szwarcenberg-the-rework/): What began as an experimental statement for the runway of the Royal Academy of Fine Arts in Antwerp now returns as an exclusive capsule — refined, functional, and ready to step beyond the institution. We are proud to introduce a reworked edition of KOMONO x Gabrielle Szwarcenberg’s eyewear design. Komono X Gabrielle Szwarcenberg Silver -
- [ØRGREEN OPTICS present NYHAVN](https://www.opticaljournal.com/orgreen-optics-present-nyhavn/): Ørgreen has always been defined by colour: palettes and combinations that don’t follow trends, but set moods. With NYHAVN, the brand takes a new step in this direction with a first capsule of ten stainless steel designs, each presented in a variety of unique, uninterrupted hues. While Ørgreen is best known for titanium, NYHAVN carries
- [Savannah College Of Art And Design Announces New Fashion Eyewear Design Minor](https://www.opticaljournal.com/savannah-college-of-art-and-design-announces-new-fashion-eyewear-design-minor/): The Savannah College of Art and Design (SCAD) is pleased to announce its new fashion eyewear design minor degree program for the 2025-2026 academic year. In response to the eyewear industry’s rapid growth—projected to reach $246 billion by 2030—SCAD is launching the first accredited fashion eyewear design program at a U.S. university. Housed within SCAD’s
- [HOYA Vision Care Launches VisuPro Advanced Focus Lenses](https://www.opticaljournal.com/hoya-vision-care-launches-visupro-advanced-focus-lenses/): HOYA® Vision Care, a leader in ophthalmic lens technology, announces the launch of VisuPro™ All Day and VisuPro™ Flex advanced focus eyeglass lenses. These lenses are designed to support individuals aged 36–44 who are beginning to experience early signs of presbyopia—the gradual loss of the eyes' ability to focus on nearby objects.1 The lenses are available to
- [Root & Steel Eyewear // Optical Journal Podcast](https://www.opticaljournal.com/root-steel-eyewear-optical-journal-podcast/): Daniel speaks with Zeynep Var, the co-founder of Root & Steel Eyewear.
- [Villa Eyewear Named U.S. Distributor for J.F. Rey](https://www.opticaljournal.com/villa-eyewear-named-u-s-distributor-for-j-f-rey/): Villa Eyewear has partnered with J.F. Rey to become the brand’s exclusive distributor in the United States. This strategic collaboration strengthens J.F. Rey’s footprint in the U.S. market and underscores both companies' shared commitment to providing greater value, consistency, and support to independent optical retailers across the country. Through Villa Eyewear’s established U.S.-based operations, retailers
- [Redefining Eyewear At iOFT 2025](https://www.opticaljournal.com/redefining-eyewear-at-ioft-2025/): The 38th edition of the International Optical Fair Tokyo (iOFT), one of Asia’s leading trade events for the eyewear and optical industry, will return to Tokyo Big Sight from 1–3 October 2025, showcasing the latest in eyewear design, technology, and global trends. For nearly 40 years, iOFT has been the leading meeting place for the
- [Lenton & Rusby Fall/Winter 2025](https://www.opticaljournal.com/lenton-rusby-fall-winter-2025/): Lenton & Rusby unveils the new Fall/Winter eyewear collection, including trendy yet timeless favorites for adults. Built to support independent practices by offering a curated collection of fresh, classic eyewear, Lenton & Rusby is a proprietary brand offering frames at an incredibly affordable price point for the whole family. Available now, Lenton & Rusby introduces
- [Andy Wolf For Fall/Winter 2025](https://www.opticaljournal.com/andy-wolf-for-fall-winter-2025/): The new collection from Andy Wolf is an interplay of soft boldness and French flair. Expressive acetate frames, unusual metal frames as an extension of the ‘Èlevated’ line, and new combination frames, as well as multi-faceted sunglasses — Andy Wolf is setting many trends for the coming season. However, one design detail stands out in
- [Visionix USA Previews the VX 40 Couture](https://www.opticaljournal.com/visionix-usa-previews-the-vx-40-couture/): Visionix USA, a global leader in eyecare technology, is set to unveil its latest innovation, the VX 40 Couture. This next-generation auto lensmeter/lens verification system is designed to help optical professionals deliver flawless eyewear with speed, precision, and confidence. The VX 40 Couture performs a comprehensive lens check in 30 seconds. With fully automated, one-touch
- [Anna Sui For Fall/Winter 2025](https://www.opticaljournal.com/anna-sui-for-fall-winter-2025/): Anna Sui’s Fall/Winter 2025 collection is inspired by the extravagant and uninhibited lifestyles of "madcap heiresses" like Barbara Hutton and Peggy Guggenheim. Influenced by their opulence and films such as Bringing Up Baby, the collection embraces bold self-expression, escapism, and a touch of whimsical fantasy. This season’s designs feature three captivating color stories—teals and greens,
- [Anne & Valentin F/W 25](https://www.opticaljournal.com/anne-valentin-f-w-25/): The Toulouse-based maison continues its exploration of singular and inspired design, unveiling two new concepts for the season. Art Deco reimagined, liberated, and sublimely precise in its material execution With BAKKELITE, the Anne & Valentin design studio dives into the refined, structured world of Art Deco, only to bend its codes and infuse it with confident
- [INVU Reinvents the Aviator](https://www.opticaljournal.com/invu-reinvents-the-aviator/): INVU by Swiss Eyewear Group presents a bold new interpretation of the legendary aviator – reimagined for the modern man who values both style and substance. This design blends a bold, masculine shape with subtle details, creating a look that conveys confidence and individuality. The frame is engineered from high-end stainless steel, enhanced with an
- [GIGI STUDIOS Presents IN THE RAW With Erin Wasson](https://www.opticaljournal.com/gigi-studios-presents-in-the-raw-with-erin-wasson/): For this season, Erin Wasson, a muse in contemporary fashion, reveals her most authentic side, stepping into her essence: raw, honest, without performance. Just Erin, in her purest form. Her steady gaze, her powerful body language, her restrained energy — everything about her resonates with a quiet elegance that transcends the image. “I think that
- [J.F. Rey Celebrates 40 Years Of Bold Innovation](https://www.opticaljournal.com/j-f-rey-celebrates-40-years-of-bold-innovation/): In celebration of J.F. Rey’s 40th anniversary, the brand reaffirms the values that have always defined its identity: free and independent creativity, exceptional craftsmanship, and a bold style that has become iconic in the world of eyewear. From its inception, J.F. Rey has embraced a distinctive approach—bold, independent, and unconstrained by convention. This philosophy has
- [What Does Sustainability Truly Mean? The Story of Rolf Eyewear](https://www.opticaljournal.com/what-does-sustainability-truly-mean-the-story-of-rolf-eyewear/): Tucked away in the heart of the Tyrolean Alps, surrounded by breathtaking mountains and vast forests, Rolf was founded in 2009 by Roland Wolf and three like-minded partners with a bold vision—a brand born from deep love for nature and a fervent desire to make a positive impact on the planet. With a passion for
- [Vinylize Launches CYKLO](https://www.opticaljournal.com/vinylize-launches-cyklo/): Sustainable design pioneers Vinylize unveiled CYKLO, an innovative eyewear range crafted from recycled bicycle brake cables. CYKLO collection is a bold departure from convention, transforming discarded cycling components into lightweight, flexible, and performance-driven frames. The range features six frame styles, inspired by motion, minimalism, and the urban cycling aesthetic. Built for comfort and durability, the
- [Hong Kong International Optical Fair Returns For 2025](https://www.opticaljournal.com/hong-kong-international-optical-fair-returns-for-2025/): Organised by the Hong Kong Trade Development Council (HKTDC), the 33rd edition of the Hong Kong International Optical Fair will be held from 5-7 November 2025 at the Hong Kong Convention and Exhibition Centre. The fair will return in EXHIBITION+ hybrid model, complemented by the "Click2Match", an online smart business matching platform that will operate
- [ANNA From MOREL](https://www.opticaljournal.com/anna-from-morel/): Bold shapes, gorgeous gradients, and a touch of sophistication define the feminine spirit of MOREL’s designs for women. ANNA, the company’s latest release, features rich coloration through weaving bright and darker hues. A dazzling display of confidence and creativity These high-definition acetate frames offer a charming mix of feminine shapes and soothing tones. In some
- [The AOA Foundation Announces New Silhouette Scholarship](https://www.opticaljournal.com/the-aoa-foundation-announces-new-silhouette-scholarship/): The AOA Foundation announced the launch of a new scholarship in partnership with The Silhouette Group. The Silhouette Scholarship is available to one second-year student and will award $2,500 annually. “The AOA Foundation is always looking for new and innovative ways to support students,” said Lynn Hammonds, O.D., The AOA Foundation Student Scholarship Committee Chair.
- [Marcolin Debuts Abercrombie & Fitch Eyewear](https://www.opticaljournal.com/marcolin-debuts-abercrombie-fitch-eyewear/): The first eyewear collection for Abercrombie & Fitch features sun and optical styles for both adults and kids that provide a rich heritage combined with minimalistic and elevated designs. Each unique style is designed to effortlessly elevate personal style. Cohesive and discreet design elements throughout the adult’s sun and optical collection, such as signature rivet
- [Neurolens Rebrands as Newton](https://www.opticaljournal.com/neurolens-rebrands-as-newton/): Neurolens, the innovation company redefining eye care through exceptional patient outcomes, is proud to announce its official rebrand to Newton. Named after Sir Isaac Newton—a great innovator who laid the foundation for modern optics —the transformation reflects the company's commitment to challenging conventional standards in optometry and pioneering new frontiers that improve patient lives. Newton
- [SILMO Istanbul 2025 // Optical Journal Podcast](https://www.opticaljournal.com/silmo-istanbul-2025-optical-journal-podcast/): Daniel speaks with Banu Baran Seven, Gokhan Sahinler, and Selin Olmsted about SILMO Istanbul 2025.
- [FYSH Introduces New Optical Styles: Bold Meets Elegant](https://www.opticaljournal.com/fysh-introduces-new-optical-styles-bold-meets-elegant/): FYSH embraces bold expression and effortless elegance with its six new optical models. Featuring a mix of striking acetates and stunning stainless steel designs, this collection celebrates signature style through statement shapes, layered textures, and standout colorways. From fashion-forward cat-eyes to refined geometric silhouettes, each frame captures the vibrant energy and confident spirit of FYSH
- [Emerging Vision Announced Team of the Decade](https://www.opticaljournal.com/emerging-vision-announced-team-of-the-decade/): Emerging Vision, a leading optical industry powerhouse with over 100 optical retail locations, which include Sterling Optical, Site for Sore Eyes, The Eye Gallery, and OPTICA, recently held its 2025 Annual Franchise Meeting: Vision of a Champion at the prestigious International Golf Links & Hotel in Doonbeg, Ireland. The exclusive gathering brought together franchisees from
- [Bend Twist ReForm](https://www.opticaljournal.com/bend-twist-reform/): The ReForm Eyewear collection features innovative technology utilizing memory materials and holds more than 100 patents worldwide. The latest collection, developed in collaboration with ADCL in France, includes 30 SKUs (10 models available in three colors), all designed with titanium temples for enhanced durability and comfort. In a world that never stops moving, ReForm Eyewear
- [Eyecare Republic and Optometry Giving Sight Announce Partnership](https://www.opticaljournal.com/eyecare-republic-and-optometry-giving-sight-announce-partnership/): Eyecare Republic (ECR) is pleased to announce the establishment of a new partnership with Optometry Giving Sight (OGS). Under the agreement, Eyecare Republic will provide in-kind promotional support of OGS and its mission through its media channels, including Optometry 411 and ECR Newsletter, as well as via the company’s social media accounts and website. The
- [KOMONO’s New Chapter: “Lost in the Office Space"](https://www.opticaljournal.com/komonos-new-chapter-lost-in-the-office-space/): KOMONO’s ODYSSEY continues with the next chapter of its 2025 journey – a surreal return from the cosmic into the corporate world. Introducing the OVERGROWN collection, where office order collides with alien morphing, and everyday eyewear evolves into something unrecognizable. OVERGROWN COLLECTION In Lost in the Office Space, KOMONO reimagines the workplace through alien eyes.
- [DKNY Autumn 2025 Campaign Features Hailey Bieber](https://www.opticaljournal.com/dkny-autumn-2025-campaign-features-hailey-bieber/): DKNY announces a bold, exciting partnership, introducing Hailey Bieber as its new global face. The collaboration marks a fresh chapter for the brand, rooted in New York street style and redefined through Hailey’s lens: timeless, self-assured, and effortlessly cool. A modern-day muse and force of nature, Hailey brings a unique blend of quiet confidence, creative
- [Donna Karan New York Marks 40 Years With New Campaign - Woman To Woman](https://www.opticaljournal.com/donna-karan-new-york-marks-40-years-with-new-campaign-woman-to-woman/): For four decades, the ethos of Donna Karan has been unwavering: a daily wardrobe that is effortless, sensual, and timeless for women across generations. The Fall 2025 campaign and collection marks 40 years since the first ever Donna Karan Fall line and directs its focus to five icons who embody the enduring femininity of the
- [Smart Eyewear & AI Take Center Stage At SILMO Paris 2025](https://www.opticaljournal.com/smart-eyewear-ai-take-center-stage-at-silmo-paris-2025/): At SILMO Paris 2025, the spotlight is on the future of optics with the launch of the Tech Village, a brand-new space entirely dedicated to artificial intelligence and smart eyewear. Building on the success of SILMO Next, this new hub is designed as a unique meeting point between research, technology, and professional practice. A forward-looking
- [Eddie Bauer Eyewear For Autumn 2025](https://www.opticaljournal.com/eddie-bauer-eyewear-for-autumn-2025/): No matter where you adventure, Eddie Bauer eyewear provides easy, versatile, and effortless style, with new eyewear for Autumn 2025. This is your season to explore, unwind, and embrace every sun-drenched moment. Wherever fall takes you, let the gentle days remind you that the best moments are spent outside. Embracing both functionality and trending design,
- [VSP Vision Enters into Definitive Agreement to Acquire Marcolin](https://www.opticaljournal.com/vsp-vision-enters-into-definitive-agreement-to-acquire-marcolin/): VSP Vision™ announced today it has entered into a definitive agreement to acquire Marcolin from PAI Partners, a pre-eminent private equity firm, and other minority shareholders. The acquisition of Marcolin, a global leader in eyewear design, manufacturing, and distribution, will mark a significant eyewear investment by VSP Vision to provide even more value to its
- [MIGA STUDIO FW25 Collection](https://www.opticaljournal.com/miga-studio-fw25-collection/): MIGA STUDIO returns to SILMO Paris with a collection that dives into the brand’s DNA — a narrative built on pure materials, bold forms, and visual architecture. The FW25 collection doesn’t simply introduce new designs; it deepens existing families, adding structure and richness while maintaining the balance that defines the brand: a harmony of aesthetic
- [WOOW - Let's Play](https://www.opticaljournal.com/woow-lets-play/): Take a deep breath, roll the dice, and watch – every throw is a winner with this new WOOW collection! The French brand is more confident than ever in asserting its identity and signature style by rewriting the rules of the game. Optimistic and mischievous, these new optical and sun concepts turn every day into a
- [Erkers 1879 Gold Medal Collection](https://www.opticaljournal.com/erkers-1879-gold-medal-collection/): Erker’s 1879 will debut the Gold Medal Collection at Vision Expo West - a line of eyewear that pays tribute to the Olympic heritage of the Erker family. The collection draws its inspiration from August Erker, founder A.P. Erker’s brother, who competed in the 1904 Summer Olympics held in St. Louis, MO. August won Olympic
- [LINDA FARROW Office Hours S/S 2026](https://www.opticaljournal.com/linda-farrow-office-hours-s-s-2026/): LINDA FARROW steps into Spring/Summer 2026 with Office Hours, a collection charged with the energy of London’s high-rise power players. Inspired by the women who command the boardroom by day and the city by night, the collection fuses sleek architecture with unapologetic glamour. Frames become statements: Macy and Susie’s new Vista Temple sculpts strength and
- [adidas Dunamis - Eyewear That Keeps Pace With Athletes](https://www.opticaljournal.com/adidas-dunamis-eyewear-that-keeps-pace-with-athletes/): DUNAMIS takes its name from the Greek word for power and dynamism—capturing the energy, movement, and performance mindset that defines adidas Sport Eyewear. Launched during the Paris 2024 Olympics, the first DUNAMIS model introduced a new era of technical eyewear built to support athletes with precision fit, enhanced visibility, and adaptive flexibility. Since then, the
- [ATLANT MATERIA For Fall/Winter 2025](https://www.opticaljournal.com/atlant-materia-for-fall-winter-2025/): The new collection from ATLANT finds its voice at Espai Corberó — the home of Xavier Corberó, a sculptor and a master of brutalism. Corberó’s universe, based on form, material, and meaning, connects with the same instincts that define ATLANT: a precise architectural vision, a devotion to raw materials, and the pursuit of essential form.
- [Introducing The First-Ever Kendra Scott Eyewear Collection](https://www.opticaljournal.com/introducing-the-first-ever-kendra-scott-eyewear-collection/): Taking cues from the lifestyle brand’s iconic legacy of jewelry and accessories backed by their founding philosophy of "Family, Fashion, and Philanthropy," the first-ever Kendra Scott eyewear collection is available now. Incorporating signature design details, dynamic colors, acetate stones, and the unique use of shapes and materials, the eyewear collection comprises 15 sun styles and
- [HAPTER BONE Collection](https://www.opticaljournal.com/hapter-bone-collection/): The official presentation of the rebranding of HAPTER will take place at SILMO Paris in September, along with the launch of the new BONE collection, an artisanal eyewear collection made entirely in stainless steel. BONE reveals the bare architecture of the frame, light, essential and, like the skeletal structure of an idea, nothing is added
- [HOUSE OF VANNI A/W 2025](https://www.opticaljournal.com/house-of-vanni-a-w-2025/): The new VANNI collection explores the beauty of fluid geometries, delicate volumes, and unexpected touches of color. It is a dialogue between lightness and substance, where every detail is carefully studied and reflects the best and inimitable Italian design. Oval and low shapes are back, with a more essential, almost rarefied language. Geometries become more fluid
- [Woodys Unique Bakery 2025](https://www.opticaljournal.com/woodys-unique-bakery-2025/): Woodys has launched Unique Bakery, a campaign that celebrates Unique People in a setting as original as they are: a coffee shop where the unexpected is the norm. Here, playing tic-tac-toe with macarons, having brunch with your dog, or carrying a giant croissant-shaped handbag is the most normal thing in the world. With this campaign,
- [Special Travel Deals For MIDO 2026](https://www.opticaljournal.com/special-travel-deals-for-mido-2026/): In order to assist visitors and exhibitors attending MIDO 2026 (January 31, February 1-2) from the United States, Canada, Central and South America, special discounts on flight rates in economy, premium economy, and business class, including baggage, and 3 nights in 4*-5* hotels are now available. To find out the best solution for your trip
- [DEGree Celebrates FACE A FACE 30th Anniversary](https://www.opticaljournal.com/degree-celebrates-face-a-face-30th-anniversary/): For its 30th anniversary, FACE A FACE teams up with designer Valentin Lebigot to unveil a unique installation at the DEGree flagship store, for the Paris Design Week, from September 4 to 13, 2025. A pop and inventive scenography Opened in July 2023, the DEGree flagship store brings together all the sunglasses collections from the
- [FACE A FACE - 30th Anniversary Concept](https://www.opticaljournal.com/face-a-face-30th-anniversary-concept/): This year, FACE A FACE is turning 30. It's been three inspiring decades. Now, FACE A FACE is looking towards the future, building on the foundation that we crafted. Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future
- [Shark Vision is Fintastic](https://www.opticaljournal.com/shark-vision-is-fintastic/): In anticipation of the Discovery Channel’s Shark Week, we decided to take a dive into the big blue and examine just how comparable a shark’s eyes are to the human eye. The shark’s eye structure, much like other vertebrates, contains a cornea, lens, retina, pupil and iris. Given their similar structure and usage, shark eyesight
- [Lars Malmsten and Jan Vana - Vasuma Eyewear // Optical Journal Podcast](https://www.opticaljournal.com/lars-malmsten-and-jan-vana-vasuma-eyewear-optical-journal-podcast/): Daniel speaks with Lars Malmsten and Jan Vana, two of the founders of Vasuma Eyewear.
- [PPG Trivex Lens Outperforms Polycarbonate](https://www.opticaljournal.com/ppg-trivex-lens-outperforms-polycarbonate/): PPG announced the results of tests carried out in collaboration with HOYA Vision Care to compare the performance of PPG TRIVEX® lens material to polycarbonate across multiple optical and durability categories. The data showed that HOYA PHOENIX® lenses made with PPG Trivex lens material exhibited less damage during impact testing, lighter weight, higher optical clarity, and better
- [CAZAL: 50 Years of Iconic Eyewear](https://www.opticaljournal.com/cazal-50-years-of-iconic-eyewear/): Since 1975, CAZAL has stood for bold design, uncompromising quality, and a style that challenges convention. As CAZAL celebrates its 50th anniversary, they are not just reflecting on its legacy; it is shaping the future. CAZAL has never been just an accessory. It’s a statement. A mindset. A cultural force. CAZAL 's expressive silhouettes and
- [Evatik - Elevated Eyewear For The Modern Man](https://www.opticaljournal.com/evatik-elevated-eyewear-for-the-modern-man/): This season, Evatik debuts a refined selection of seven new styles designed with the modern man in mind. From bold acetate frames to sleek stainless steel and combination designs, the latest release focuses on elevated detailing, premium materials, and versatile fits, including extended sizing options. With subtle textures, linear accents, and a palette of neutral
- [Optical Women's Association Plans A Busy Vision Expo West](https://www.opticaljournal.com/optical-womens-association-plans-a-busy-vision-expo-west/): The Optical Women’s Association (OWA) announced two annual events at Vision Expo West – the Connection Series luncheon is on Thursday, September 18, and the BID$ and BEVS Networking Event on Friday, September 19. The OWA Also announced the launch of a new OWA initiative – Her Story: Honoring Strength in Optical on the Expo Innovation
- [Lars Flyvholm - Design Eyewear Group // Optical Journal Podcast](https://www.opticaljournal.com/lars-flyvholm-design-eyewear-group-optical-journal-podcast/): Daniel speaks with Lars Flyvholm, the CEO of Design Eyewear Group, from his office in Aarhus, Denmark.
- [TPI Highlights Full-Service 3D Printing](https://www.opticaljournal.com/tpi-highlights-full-service-3d-printing/): TPI (Tech Print Industries), the leader in on-demand 3D printed eyewear, returns to Bold XXL, Vision Expo West, and Silmo Paris with an exclusive preview of its new TPI Design Gallery, a web-based software platform that empowers brands, retailers, and designers to build collections from scratch or remix modular designs, all the way through to
- [Refreshed Favorites From Erker's 1879](https://www.opticaljournal.com/refreshed-favorites-from-erkers-1879/): Inspired by the past to shape the future, Erker's 1879 unveils a vibrant refresh, breathing new life into some of its most-loved optical models. This update introduces a range of refined and expressive colorways across 11 existing frames — and a complete revamp of two fan favorites — blending heritage craftsmanship with modern versatility. Bates
- [William Morris - London In Motion](https://www.opticaljournal.com/william-morris-london-in-motion/): The age-old debate between East and West London continues to spark discussions among Londoners and visitors alike. With distinct cultural identities, architectural styles, and social atmospheres, both sides of the city offer unique experiences that contribute to London’s global appeal. For decades, East London has been celebrated for its rich history, artistic spirit, and urban
- [SightCare Announces Manchester Roadshow at Mottram Hall](https://www.opticaljournal.com/sightcare-announces-manchester-roadshow-at-mottram-hall/): SightCare has confirmed Mottram Hall Hotel, Cheshire, as the venue for its next independent optical networking roadshow, taking place on Monday, 15 September 2025. Hosted by CEO Emma Rawlings, the event offers a no-obligation opportunity for independent practice owners and their teams to connect, share ideas, and explore business support options. The roadshow will be
- [Sea2see Eyewear Founder Returns To Ghana For "Seastainable" Work](https://www.opticaljournal.com/sea2see-eyewear-founder-returns-to-ghana-for-seastainable-work/): François van den Abeele, Founder of Sea2see Eyewear and namesake non-profit Sea2see Foundation, has returned to Ghana this summer to meet the communities who collaborate with the organisation and remove kilos of discarded plastic directly from beaches and rivers in the region, to protect the environment. The Sea2see Foundation is making a significant impact in
- [Registration To Launch For 100% Optical And 100% Ophthalmology](https://www.opticaljournal.com/registration-to-launch-for-100-optical-and-100-ophthalmology/): Organizers have announced that free registration for 100% Optical, the UK’s largest optical exhibition, and its co-located event, 100% Ophthalmology, will be live in the first week of September. Where eyecare meets eyewear, the award-winning event for the Optical and Ophthalmology industry is set to return to London’s Excel from 28th February to 2nd March
- [Tariffs, Trade, And The Optical Industry: What Are Your Brands Telling You?](https://www.opticaljournal.com/tariffs-trade-and-the-optical-industry-what-are-your-brands-telling-you/): For much of my adult life, U.S. trade policy has revolved around lowering tariffs and promoting free trade. Since the Reagan era, both major political parties have generally supported this model. That’s why the current turn toward aggressive tariffs—led by the same political movement that for several generations championed free trade—feels like a sharp and
- [Glacier Optics Presents Palü Sunglass](https://www.opticaljournal.com/glacier-optics-presents-palu-sunglass/): Glacier Optics Palü sunglasses are a mix of recycled stainless steel with raw 3D printing for a look that’s as versatile as your lifestyle. With two shapes to choose from — one glacier-ready and the other city-approved — these sunglasses are made to adapt to their surroundings, whether you're high in the mountains or deep
- [Ashley Mills - Vision Expo West 2025 // Optical Journal Podcast](https://www.opticaljournal.com/ashley-mills-vision-expo-west-2025-optical-journal-podcast/): Daniel speaks with the CEO of The Vision Council, Ashley Mills, about the final Vision Expo West, taking place in Las Vegas, September 17-20, 2025.
- [LAPIMA Perfect Blue](https://www.opticaljournal.com/lapima-perfect-blue/): Inspired by cyanotype photography and his first trip to Japan in the summer, Gustavo Assis, creative director at LAPIMA, puts a sky blue lens, neither too cold nor too warm, clear sky, filtered light, on LAPIMA's new journey. More than just glasses to be worn, the collection is an invitation to a journey of contemplation,
- [America’s Best Unveils Major Brand Transformation](https://www.opticaljournal.com/americas-best-unveils-major-brand-transformation/): America’s Best, a retail brand of National Vision, announced a visual brand transformation to continue redefining accessible eye care across the nation. In collaboration with creative powerhouse VML, America’s Best has embraced a bold renewal – unveiling a new logo, a new brand platform, and a complete brand identity overhaul that will captivate consumers across
- [INVU Unveils the New Optical Frame + Clip Collection](https://www.opticaljournal.com/invu-unveils-the-new-optical-frame-clip-collection/): INVU launches its latest innovation just in time for SILMO: a stylish optical collection featuring ultra-polarized magnetic sun clips that transform prescription eyewear into fashionable sunglasses in seconds. Each clip is precisely engineered to match its frame, creating a seamless look and delivering outstanding visual clarity and glare protection. The new INVU collection is crafted
- [IAPB’s World Sight Day Photo Competition Marks 10 Years](https://www.opticaljournal.com/iapbs-world-sight-day-photo-competition-marks-10-years/): The International Agency for the Prevention of Blindness (IAPB) has launched the highly anticipated World Sight Day 2025 Photo Competition. Since its inception in 2015, the IAPB World Sight Day Photo Competition has captured powerful moments that highlight the importance of eye health, the impact of vision loss, and the remarkable efforts of individuals and
- [Prodesign - Crafted To Stand Out](https://www.opticaljournal.com/prodesign-crafted-to-stand-out/): This season, celebrate contrast, character, and craft. From bold expressions in acetate to the refined lines of titanium, every new addition to the Prodesign line of eyewear is designed with clarity of purpose and a confident point of view. Whether you’re drawn to sculptural silhouettes, layered materials, or quietly bold details, this is eyewear built
- [Something Old, Something New… A Trade Show Tale](https://www.opticaljournal.com/something-old-something-new-a-trade-show-tale/): We all know the old wedding rhyme: “Something old, something new, something borrowed, something blue.” Though often shortened today, it traditionally ends with, “and a sixpence in your shoe.” As SILMO Paris and the final Vision Expo West approach, it’s worth borrowing this familiar phrase—not for a wedding, but as a semi-clever lens through which
- [Isaac Mizrahi New York Summer/Fall Styles For Men](https://www.opticaljournal.com/isaac-mizrahi-new-york-summer-fall-styles-for-men/): Explore the allure of cool summer/fall styles for men that effortlessly suit every occasion with sophistication and charm. Based upon iconic classic American design, translated into modish styles, Isaac Mizrahi eyewear for men redefines the present-day man. While relaxing with good friends or sipping hot coffee at a small-town café, attending a celebratory dinner or
- [InfantSEE Workshops Educate Over 100 Students](https://www.opticaljournal.com/infantsee-workshops-educate-over-100-students/): InfantSEE, a program that provides no-cost, comprehensive eye and vision health assessments for infants, hosted two workshops at Optometry’s Meeting 2025 in Minneapolis this past June. Over 100 optometry students participated in the real-time exams with seasoned doctors of optometry and participating infants. "These workshops are always buzzing with excitement – having seasoned professionals lead
- [Line Art CHARMANT New Eyewear Collection](https://www.opticaljournal.com/line-art-charmant-new-eyewear-collection/): Line Art CHARMANT glasses for women are a perfect mix of beauty, lightness, and wearing comfort that is instantly felt. These dainty and quietly ornate profiles, inspired by the spirit of music, are a testament to luxurious artisanship, specially developed Excellence Titan material, and advanced technology. The result, frames that are delicate but strong, light
- [Explore New Technologies At VisionPlus EXPO](https://www.opticaljournal.com/explore-new-technologies-at-visionplus-expo/): The global optical industry is gearing up for one of the most anticipated events of the year, VisionPlus EXPO, 2025, returning to the Dubai World Trade Centre on November 17–18, 2025. With an impressive lineup of international exhibitors, thought leaders, and cutting-edge innovations, the event promises to deliver the latest technological advancements in eyewear, retail,
- [TheraTears Unveils New Marketing Campaign](https://www.opticaljournal.com/theratears-unveils-new-marketing-campaign/): TheraTears, a leading brand in dry eye relief under Prestige Consumer Healthcare, is thrilled to announce the launch of its innovative "It's a Science" marketing campaign. This campaign highlights the science-backed formulation of TheraTears eye drops, emphasizing their unique blend of the five vital electrolytes found in natural tears and the formula's immediate and long-lasting
- [NIRVAN JAVAN On Set With ILHEMENT](https://www.opticaljournal.com/nirvan-javan-on-set-with-ilhement/): Paris — the city of aesthetics, elegance, and light — became the setting for ILHEMENT’s new loungewear collection. Born in Zurich, ILHEMENT transforms tailored tradition into bold modernity: wide silhouettes, pleated pyjama trousers, and sharply structured shirts elevate comfort into cultural expression. Each piece is designed as a wearable statement — elegant, timeless, and rooted
- [Indie Optical Laboratories in The USA 2018](https://www.opticaljournal.com/indie-optical-laboratories-in-the-usa-2018/): Every year we post updated information on various subjects that are always asked about: Made in USA eyewear products and what are the independent optical labs in the United States. We try to do an update once a year ergo our 'Indie Optical Laboratory' list for 2018. We hope this info is as true today
- [Independent Optical Laboratories In The United States](https://www.opticaljournal.com/independent-optical-laboratories-in-the-united-states/): 2017 list of independent optical labs across the US
- [New Sunday Somewhere Optical Styles](https://www.opticaljournal.com/new-sunday-somewhere-optical-styles/): Sunday Somewhere is more than a brand; it’s a state of mind. A quiet invitation to reflect, to discover, and to see the world with intention. Every frame tells a story, crafted with purpose, grounded in detail, and inspired by the moments that shape us. WestGroupe is pleased to unveil the newest Sunday Somewhere optical
- [Study Identifies RETeval DR Score As Predictor Of Diabetic Retinopathy Progression](https://www.opticaljournal.com/study-identifies-reteval-dr-score-as-predictor-of-diabetic-retinopathy-progression/): LKC Technologies, a leader in functional testing using electroretinography (ERG), announces results of a longitudinal prospective study, which found that ERG/pupillometry outperforms structural imaging in identifying patients at highest risk of progressing to vision-threatening complications (VTC) over one year. This post-hoc analysis of 56 parameters from four testing modalities obtained in a multi-center U.S. trial
- [Gisela and Gustavo Assis - LAPIMA Eyewear // Optical Journal Podcast](https://www.opticaljournal.com/gisela-and-gustavo-assis-lapima-eyewear-optical-journal-podcast/): Daniel speaks with Gisela and Gustavo Assis, the founders of LAPIMA Eyewear.
- [Tom Francis - Morgenthal Frederics](https://www.opticaljournal.com/tom-francis-morgenthal-frederics/): Tom Francis for Morgenthal Frederics spotlights a bold buffalo horn eyewear collection that pays tribute to timeless icons and legendary style. Part of the Classic Actors series and inspired by great performances and effortless charisma, this capsule is designed to enhance perspectives. “There’s nothing that brings me greater joy than finding the perfect glasses to
- [China Xiamen International Optics Fair](https://www.opticaljournal.com/china-xiamen-international-optics-fair/): The 2025 China Xiamen International Optics Fair (XMIOF), one of Asia’s most influential trade events for the eyewear industry, is set to return from November 20–22, 2025, at the Xiamen International Conference & Exhibition Center. Spanning 60,000 square meters (645,000 square feet), the fair will host over 800 global brands and attract more than 40,000
- [Eyenavision and Chemistrie Clips Acquired](https://www.opticaljournal.com/eyenavision-and-chemistrie-clips-acquired/): Eyewear industry leaders Ben Rollins and Dan Bruton, most known for their work leading Axon Optics and SportRx, respectively, have acquired Eyenavision, the company behind the patented Chemistrie™ magnetic clip-on lens system. The move reinforces their long-standing commitment to innovation and growth in the vision care space. With the 2008 launch of Chemistrie Clips, Eyenavision
- [Ultra Limited To Present New Designs At SILMO](https://www.opticaljournal.com/ultra-limited-to-present-new-designs-at-silmo/): Ultra Limited returns to SILMO Paris with a new creative direction that places lightness at the centre of its design language. The new optical collection explores this concept in every aspect: visual, structural, and material. Through refined volumes, essential lines and carefully layered transparencies, the brand offers a renewed expression of its bold, colour-driven identity—now
- [Article One Unveils Summer 2025 Collection](https://www.opticaljournal.com/article-one-unveils-summer-2025-collection/): Article One unveiled the Summer 2025 release, a refined collection of optical and sunwear designed for those who move through the world with purpose and personal style. Featuring 9 new frames and newly refreshed brand guidelines, this collection furthers the line’s commitment to timeless design, precision craftsmanship, and quiet innovation. “Rooted in the belief that
- [Plume Paris Talulla](https://www.opticaljournal.com/plume-paris-talulla/): Introducing Plume Paris Talulla from Dolabany Eyewear. The Talulla is a bold combination of teal metal, amber accents, and a pop of spotted tortoiseshell acetate. Talulla is for the wearer who isn’t afraid to play with color and shape. Sophisticated with a wink of sass, this frame is an actual statement piece—perfectly aligned with the
- [PASCAL MATHIEU & HOTEL DU CAP-EDEN-ROC](https://www.opticaljournal.com/pascal-mathieu-hotel-du-cap-eden-roc/): Since 2019, Hotel du Cap-Eden-Roc and PASCAL MATHIEU have shared a vision of French excellence. More than just an alliance, it is a natural convergence between two houses driven by shared values: a unique experience, exceptional craftsmanship, and refined elegance. The collection is inspired by the hotel’s legendary pool, carved into the rock and overlooking
- [Practice Made Perfect - Preventing Shoplifters and Theft](https://www.opticaljournal.com/practice-made-perfect-preventing-shoplifters-and-theft/): Episode 4 Mosquitos, yellow jackets, and shoplifters are always at their most annoying peak during warm summer weather. I can’t do a thing about mosquitoes or the yellow jackets, but shoplifters are one pest we can usually prevent. A few years here in the Seattle area, a Pro shoplifter hit at least 12 practices, but
- [Teachable Tuesday - Optician Hand Tools - Wide Angle Temple Angling Pliers](https://www.opticaljournal.com/teachable-tuesday-optician-hand-tools-wide-angle-temple-angling-pliers-4/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Hand Tools
- [Eyewear To Brighten Your Summer Style By Marciano](https://www.opticaljournal.com/eyewear-to-brighten-your-summer-style-by-marciano/): Sophisticated, vibrant, eclectic. The new Marciano Eyewear collection from Marcolin celebrates the rich heritage of the brand’s distinctive aesthetic and style. Elegance and luminosity are at the heart of these designs, featuring refined metal and gold accents, set as inserts within acetate frames or applied asymmetrically across the front and temples. Crystals and micro-studs add
- [Loft Launches In Santa Monica](https://www.opticaljournal.com/loft-launches-in-santa-monica/): LOFT Eyewear Show is returning to the West Coast this Fall in a completely new city and venue! The event is relocating to the beach at Santa Monica in a wonderful historic space. Richard Mewha, founder of LOFT Eyewear Shows, shares his thoughts on the decision: “When looking for a location for our events, we
- [Immagine98 Summer 2025 Eyewear Trends](https://www.opticaljournal.com/immagine98-summer-2025-eyewear-trends/): Immagine98 unveils its latest sun collections, each one perfectly attuned to an iconic travel itinerary and dreamlike atmospheres. Every model draws inspiration from the colors, light, and details of some of the world’s most beloved destinations: Kenya, Saint-Tropez, Rio de Janeiro, Greece, and Santa Monica. Each place becomes a source of inspiration, and each pair
- [Lowercase x Tellason](https://www.opticaljournal.com/lowercase-x-tellason/): Lowercase and Tellason have teamed up for a collaboration that brings together Brooklyn-made eyewear and San Francisco’s denim legacy. It’s a story of shared values, local manufacturing, and timeless style – rooted in craft and culture. Tony and Pete, founders of Tellason, have always done things their own way. From their early days bonding over
- [Sergio Cereda Eyewear Design Award Expands Globally](https://www.opticaljournal.com/sergio-cereda-eyewear-design-award-expands-globally/): The Sergio Cereda Eyewear Design Award, presented by the Ross Viva Family Foundation in partnership with the MIDO Exhibition in Milano, is proud to announce its global expansion for 2026. Now open to the world’s most prestigious eyewear and fashion design schools, the award is a premier international platform exclusively dedicated to recognizing the next
- [New Sunglasses From Yohji Yamamoto](https://www.opticaljournal.com/new-sunglasses-from-yohji-yamamoto/): Yohji Yamamoto Eyewear presents the new sunglasses, YYSUN501, which feature a bold design showcasing stunning bevels and engraving patterns that captivate and inspire. Experience a new level of bevel highlights that enhance the beautiful textures for a look that's both sophisticated and edgy, complete with a modern twist. Custom-made Yohji Yamamoto screws add a unique
- [Leading Vision Organizations Unite to Support National Eye Institute](https://www.opticaljournal.com/leading-vision-organizations-unite-to-support-national-eye-institute/): The nation’s vision community is ramping up its defense of the National Eye Institute (NEI) and its 57-year track record of progress amid mounting threats to slash federal vision funding and consolidate the NEI into a broader institute on brain and dental research. The American Academy of Ophthalmology (AAO), Association of University Professors of Ophthalmology
- [Komono Unveils 5 Defining Eyewear Trends](https://www.opticaljournal.com/komono-unveils-5-defining-eyewear-trends/): Komono’s latest optical collection sets the benchmark with five visionary eyewear trends. Each frame is a deliberate statement — balancing technical knowledge with design, embodying the future of sophisticated style 1/ Colourful Gradients It's a season where colour flows like nature itself — blooming with the richness of petals, diving into oceanic depths, and shimmering
- [Silhouette Unveils The Visionary](https://www.opticaljournal.com/silhouette-unveils-the-visionary/): Silhouette, a global leader in premium eyewear innovation, proudly introduces The Visionary, its most design-forward titanium rimless to date. Inspired by pure, functional forms of Bauhaus architecture, The Visionary fuses cutting-edge engineering with striking minimalist aesthetics. This is rimless, reimagined. A sculptural nose bridge, newly engineered temples, and a hinge that fuses function with finesse.
- [SightCare LIVE 2026](https://www.opticaljournal.com/sightcare-live-2026/): SightCare has announced that SightCare LIVE 2026, its flagship conference, awards, and exhibition, will take place on Sunday and Monday, 26 - 27 April 2026, at an exciting new venue: the iconic Edgbaston Stadium in Birmingham. As the highlight of our annual calendar, SightCare LIVE brings together independent optical practice owners, managers, optometrists, dispensing opticians,
- [J.F. Rey KIDS 2025 Collection](https://www.opticaljournal.com/j-f-rey-kids-2025-collection/): The KIDS collection from J.F. Rey has nothing to envy from the adult one! Designed for ages 4 to 12, it showcases the brand’s unique creative expertise through a vibrant yet full-of-character line, where style meets imagination. For curious minds and daydreamers — the ones who see the world in full color, with heads in
- [Max Mara Eyewear Celebrates Summer In The Hamptons](https://www.opticaljournal.com/max-mara-eyewear-celebrates-summer-in-the-hamptons/): Marcolin and Max Mara hosted a special luncheon celebrating the summer season and Max Mara Eyewear at The Private Residence at Wölffer Estate Vineyards in the Hamptons. The luncheon featured the new SS25 Sun Collection from Max Mara Eyewear, a tribute to individuality and timeless style. Inspired by the bold vision of Lee Miller and
- [Optical Women’s Association Global Connection Event At SILMO Paris](https://www.opticaljournal.com/optical-womens-association-global-connection-event-at-silmo-paris/): The Optical Women’s Association (OWA) will host another global event at SILMO Paris, continuing expansion plans for membership among women in the optical industry internationally. Join the OWA for "Seeing Beyond: The Power of Women in Optical Innovation", featuring a powerhouse panel of accomplished executive leaders, facilitated by OWA International Expansion Committee Chair Nancy Gries.
- [Rick & Cindy Taylor - Forall Frameworks // Optical Journal Podcast](https://www.opticaljournal.com/rick-cindy-taylor-forall-frameworks-optical-journal-podcast/): Daniel speaks with Rick and Cindy Taylor of Forall Frameworks from their offices in Lubbock, Texas.
- [HOYA Announces Polarized Lenses with Lumacore Mirrors](https://www.opticaljournal.com/hoya-announces-polarized-lenses-with-lumacore-mirrors/): Ophthalmic lens technology leader HOYA Vision Care announced the launch of HOYA Polarized Lenses with Lumacore™ Mirrors. The patented technology within HOYA Polarized Lenses with Lumacore™ Mirrors offers a revolutionary breakthrough by embedding a striking mirror and polarized filter within the lens, offering exceptional cleanability and durability with the incredible sunglass aesthetics that only a
- [Teachable Tuesday - Troubleshooting Customer Rejection of New Eyeglasses](https://www.opticaljournal.com/teachable-tuesday-troubleshooting-customer-rejection-of-new-eyeglasses-2/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Troubleshooting Customer Rejection
- [Teachable Tuesday - Optician Troubleshooting: Problems WIth Plus Powers](https://www.opticaljournal.com/teachable-tuesday-optician-troubleshooting-problems-with-plus-powers-3/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Troubleshooting: Problems
- [Teachable Tuesday - Measuring Pupillary Distance (PDs)](https://www.opticaljournal.com/teachable-tuesday-measuring-pupillary-distance-pds-4/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Measuring Pupillary Distance
- [Teachable Tuesday - Marking and Measuring OC Heights](https://www.opticaljournal.com/teachable-tuesday-marking-and-measuring-oc-heights-4/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Marking and Measuring
- [Teachable Tuesday - Measuring for Lined Multifocals](https://www.opticaljournal.com/teachable-tuesday-measuring-for-lined-multifocals-4/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Measuring for Lined
- [Teachable Tuesday - Dispensing Lined Multifocals](https://www.opticaljournal.com/teachable-tuesday-dispensing-lined-multifocals-2/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Dispensing Lined Multifocals
- [Teachable Tuesday -  Dispensing Progressive Lenses for First Time Wearers](https://www.opticaljournal.com/teachable-tuesday-dispensing-progressive-lenses-for-first-time-wearers-2/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Dispensing Progressive Lenses
- [Teachable Tuesday -  One Simple Trick To Choose The Right Free-form Design Every Time](https://www.opticaljournal.com/teachable-tuesday-one-simple-trick-to-choose-the-right-free-form-design-every-time-6/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is One Simple Trick
- [Teachable Tuesday - Progressive Lenses: The Good, The Bad, and The Ugly](https://www.opticaljournal.com/teachable-tuesday-progressive-lenses-the-good-the-bad-and-the-ugly-4/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Progressive Lenses: The
- [Teachable Tuesday - Dispensing Office Lenses and Task-Specific Eyewear](https://www.opticaljournal.com/teachable-tuesday-dispensing-office-lenses-and-task-specific-eyewear/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Dispensing Office Lenses
- [Teachable Tuesday - Office Progressive Lenses: What Are They Good For?](https://www.opticaljournal.com/teachable-tuesday-office-progressive-lenses-what-are-they-good-for-5/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Office Progressive Lenses:
- [Teachable Tuesday - Choosing The Ideal Progressive Lens Corridor Length](https://www.opticaljournal.com/teachable-tuesday-choosing-the-ideal-progressive-lens-corridor-length-7/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Choosing The Ideal
- [Teachable Tuesday - Marking The Placement of Progressive Lenses](https://www.opticaljournal.com/teachable-tuesday-marking-the-placement-of-progressive-lenses-5/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Marking The Placement
- [Teachable Tuesday - Measuring Progressive Fitting Height with No Demo Lenses](https://www.opticaljournal.com/teachable-tuesday-measuring-progressive-fitting-height-with-no-demo-lenses-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Hand Tools
- [Teachable Tuesday - Optician Hand Tools - Screw Extractor](https://www.opticaljournal.com/teachable-tuesday-optician-hand-tools-screw-extractor-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Hand Tools
- [Teachable Tuesday - Optician Hand Tools - The Rx Aligner](https://www.opticaljournal.com/teachable-tuesday-optician-hand-tools-the-rx-aligner-2/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Hand Tools
- [Teachable Tuesday - Optician Hand Tools - Soft Jaw Round Nose Pliers](https://www.opticaljournal.com/teachable-tuesday-optician-hand-tools-soft-jaw-round-nose-pliers-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Hand Tools
- [Teachable Tuesday - Optician Hand Tools - Screwdriver](https://www.opticaljournal.com/teachable-tuesday-optician-hand-tools-screwdriver-4/): John Seegers of OpticianWorks and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Hand Tools -
- [Teachable Tuesday - Opticians and Eyeglass Repairs](https://www.opticaljournal.com/teachable-tuesday-opticians-and-eyeglass-repairs-2/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Opticians and Eyeglass
- [Teachable Tuesday - Are You Sure You Want to Become an Optician?](https://www.opticaljournal.com/teachable-tuesday-are-you-sure-you-want-to-become-an-optician-2/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Are You Sure
- [MOREL FARADAY Offers Everyday Fashion For Men](https://www.opticaljournal.com/morel-faraday-offers-everyday-fashion-for-men/): Minimalism is a common element in MOREL’s models for men; subdued colors, classic shapes, and a touch of modernity ensure the company’s masculine releases provide an easy fit. FARADAY approaches men’s eyewear fashion with a key emphasis on comfort and simplicity. This new men’s release implements subtle hints of color and quality, surgical-grade stainless steel.
- [Senegal Joins Growing List Of Countries That Have Eliminated Trachoma](https://www.opticaljournal.com/senegal-joins-growing-list-of-countries-that-have-eliminated-trachoma/): The World Health Organization (WHO) has validated Senegal as having eliminated trachoma as a public health problem. Senegal becomes the ninth country in WHO’s African Region to have achieved this feat. “I commend Senegal for freeing its population from this disease”, said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “This milestone is yet another sign of
- [Teachable Tuesday -Progressive Lens Layout and Decentration](https://www.opticaljournal.com/teachable-tuesday-progressive-lens-layout-and-decentration-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Progressive Lens Layout
- [SILMO Optical Design Contest 2025](https://www.opticaljournal.com/silmo-optical-design-contest-2025/): Among the highlights of SILMO is the Optical Design Contest. A true springboard for tomorrow’s talents, this contest offers design students from around the world the opportunity to push the boundaries of innovation and explore the endless possibilities of design in the world of optics. This year, the contest challenges participants to create bold and
- [LOWERCASE NYC Drops Summer25 Collection](https://www.opticaljournal.com/lowercase-nyc-drops-summer25-collection/): Lowercase, an independent eyewear brand made in New York, is back with the Summer25 Collection – a bold new lineup of handcrafted frames inspired by the energy, grit, and creative heartbeat of the city that raised it. Built start to finish at the brand’s own workshop in Brooklyn’s Industry City, the Summer25 Collection brings fresh
- [SILMO Paris 2025 // Optical Journal Podcast](https://www.opticaljournal.com/silmo-paris-2025-optical-journal-podcast/): Daniel speaks with Amélie Morel Martin, SILMO’s President, and Eric Lenoir, SILMO’s Exhibition Director about SILMO Paris 2025, taking place 26-29 September, 2025.
- [A Flair For August](https://www.opticaljournal.com/a-flair-for-august/): Design becomes personality with a keen sense of shape, color, and style. Lightweight and precise, they are as unique as the person wearing them. Be inspired by the new Flair models and discover eyewear made in Germany. The new August 2025 collection once again focuses on surfaces, exclusive designs, faceted demo lenses, titanium, and our
- [The Vision Council To Support the Optical Industry In Times Of Tariffs](https://www.opticaljournal.com/the-vision-council-to-support-the-optical-industry-in-times-of-tariffs/): The White House has issued a formal notice to several U.S. trading partners outlining substantial tariff increases now set to take effect August 1, 2025, following an extension of the Administration’s original 90-day pause from April. These sweeping changes have significant implications for the optical industry’s international supply chains and bottom lines. The newly announced
- [J.F. Rey LAYERS](https://www.opticaljournal.com/j-f-rey-layers/): For 40 years, J.F. Rey has embodied a unique vision of eyewear, driven by creative independence, technical innovation, and exceptional artisanal craftsmanship. With the LAYERS collection, the brand carries this legacy forward through a bold new take on the combination frame. Thought out as a layering play, it explores bold graphic overlaps and striking contrasts,
- [Lazuli For Summer 2025](https://www.opticaljournal.com/lazuli-for-summer-2025/): It was in the light of the Mediterranean that an entire chapter of modern art was written. Traveling to the South of France has become a founding ritual, an essential step in the careers of many artists. From Matisse to Picasso, their experiments embody various facets of Mediterranean beauty. Solar, focused on the observation of
- [INVU Launches Ultra Polarized Sports Mask Sunglass](https://www.opticaljournal.com/invu-launches-ultra-polarized-sports-mask-sunglass/): Swiss Eyewear Group has introduced the new INVU sports mask sunglass, engineered for high-performance sports and aligned with modern, bold fashion trends. Made from Swiss TR 90, the frame is ultra-light and flexible. This secure, barely-there feel provides the comfort you need for a full day of outdoor activity. The standout feature is INVU’s proprietary
- [HOUSE OF SILHOUETTE](https://www.opticaljournal.com/house-of-silhouette/): Silhouette, which offers a one-stop solution for stylish frames and bespoke lenses, is marking its 60th anniversary by opening its first brand experience store in the heart of the Austrian capital, Vienna. The HOUSE OF SILHOUETTE occupies two floors of the Palais Herberstein, a neo-baroque Gründerzeit building in the immediate vicinity of the Hofburg. The
- [EUROM 1 Optical Industries London Meeting](https://www.opticaljournal.com/eurom-1-optical-industries-london-meeting/): Keeping a close eye on new products entering the market, European optical industry leaders, as EUROM 1 Optical Industries, gathered in Pall Mall, London, at the end of June. They discussed new standards, and the collective approach also brought insightful state-of-the-market reports from each country. Hosted by the OSA at the RAC Club, the meeting
- [Safilo Group And Victoria Beckham Announce Global Licensing Agreement](https://www.opticaljournal.com/safilo-group-and-victoria-beckham-announce-global-licensing-agreement/): Safilo Group – one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – and Victoria Beckham, Creative Director and Founder of her eponymous brand, announce today their new ten-year global licensing agreement for the design, manufacturing and distribution of the Victoria Beckham
- [International Optician of the Year Award 2025 Finalists](https://www.opticaljournal.com/international-optician-of-the-year-award-2025-finalists/): From 26 to 29 September, SILMO Paris, “the place to be, to see & to foresee”, will bring together the entire optical and eyewear industry at the Paris Nord Villepinte Exhibition Centre. As an international hub for innovation, creativity, and expertise, the trade show will once again showcase the excellence of the sector. Among the
- [Alexander Wintsch Launches New Capsule Collection](https://www.opticaljournal.com/alexander-wintsch-launches-new-capsule-collection/): Inspired by Arosa, this capsule embodies the most technical and minimalist spirit of the collection. Crafted from Titanium, it offers exceptional qualities: combining lightness and strength, flexibility and durability. It is hypoallergenic, corrosion-resistant, and, like our designs, retains its character over time. Swiss minimalism at its finest. Designed for those who value functionality. In addition
- [Johnson & Johnson Launches First and Only Daily Disposable Multifocal Toric Contact Lens](https://www.opticaljournal.com/johnson-johnson-launches-first-and-only-daily-disposable-multifocal-toric-contact-lens/): Johnson & Johnson,† a global leader in eye health, announced the launch of ACUVUE OASYS MAX 1-Day MULTIFOCAL for ASTIGMATISM, the first and only daily disposable contact lens for people with both astigmatism and presbyopia.2 This pioneering contact lens provides patients crisp, clear, stable vision at all distances and in all lighting conditions, along with comfort that
- [theo Bourbon Way](https://www.opticaljournal.com/theo-bourbon-way/): A theo family, inspired by the iconic Portes-clés de Bourbon from the ‘60s and ‘70s, where small 3D objects were encapsulated in plexiglass. This collection playfully pays tribute to the past. Just like these collectibles, the sketched Bourbon Way glasses appear visually frozen in acetate. The subtle asymmetry in the frame and lenses makes each
- [WestGroupe Nano Custom Fit 3.0](https://www.opticaljournal.com/westgroupe-nano-custom-fit-3-0/): WestGroupe unveiled Nano Custom Fit 3.0, the latest evolution in custom-fit, indestructible eyewear for children and teens aged 4–16. Developed by Nano Vista, a recognized leader in durable children’s eyewear, this next-generation release delivers unmatched adaptability, comfort, and resilience. The launch collection features 8 designs inspired by top-selling Nano Vista models, offered in a vibrant
- [Ana Hickmann Sunglasses For Summer 2025](https://www.opticaljournal.com/ana-hickmann-sunglasses-for-summer-2025/): The new Ana Hickmann Eyewear sunglasses collection stands out for its timeless elegance, sophisticated design, and attention to detail. Inspired by the modern woman, the line combines lightness, comfort, and innovation, with models that enhance different styles and face shapes. The frames feature refined finishes and high-quality materials, while the lenses guarantee protection and performance.
- [World Sight Day to Put People at Its Heart](https://www.opticaljournal.com/world-sight-day-to-put-people-at-its-heart/): IAPB has launched the 2025 World Sight Day campaign, urging the eye health sector – and beyond – to #LoveYourEyes. Taking place on 9 October, the campaign kicks off today with a powerful invitation: help put people at the heart of eye health, making it a priority for individuals, communities, and governments worldwide. Led by
- [SDC Technologies Collaborates With flō Optics](https://www.opticaljournal.com/sdc-technologies-collaborates-with-flo-optics/): SDC Technologies (SDC), a global leader in the development and manufacturing of high-performance specialty coatings, announced that it has entered into a strategic investment and collaboration agreement with flō Optics aimed at advancing the next generation of lens coating and surface and treatment technologies. Headquartered in Tel Aviv, Israel, flō Optics is a leader in
- [NIRVAN JAVAN New Shapes and Shades](https://www.opticaljournal.com/nirvan-javan-new-shapes-and-shades/): Driven by a continuous pursuit of formal clarity and cultural depth, NIRVAN JAVAN expands its stylistic journey with new shapes and colors. The latest product releases in the MARRAKECH and LONDON collections unite traditional craftsmanship with contemporary design, meticulously handcrafted in Japan. MARRAKECH – Expressive, warm, full of character Inspired by the ornamentation and color
- [Two New Styles For ClearVision Demi + Dash 180s](https://www.opticaljournal.com/two-new-styles-for-clearvision-demi-dash-180s/): Demi + Dash, a ClearVision Optical brand, introduces two new acetate models to its 180s subcollection, expanding its selection of durable, colorful frames for growing kids and tweens. Each style brings fresh energy to the line with playful details and resilient construction. The new additions underscore Demi + Dash’s commitment to providing eyewear that meets
- [Flying Eyes Optics - A Solution For Rx Eyewear Discomfort](https://www.opticaljournal.com/flying-eyes-optics-a-solution-for-rx-eyewear-discomfort/): Millions of prescription eyewear users who also wear helmets or headsets may be silently enduring pain, discomfort, or degraded visual performance, without realizing the cause is their glasses. Flying Eyes Optics, a Texas-based innovator in performance eyewear, is encouraging opticians and eyewear retailers to recognize a growing need: properly fitting prescription eyewear that is compatible
- [MOREL NOEMIE - Popping Vibrant Colors](https://www.opticaljournal.com/morel-noemie-popping-vibrant-colors/): MOREL’s new women’s release is crafted in handmade acetate and bursting with vivid hues. NOEMIE’s artistic approach to fashion will win over those with a taste for extravagant eyewear! Feminine frames with captivating coloration These chic new designs perfectly capture MOREL’s creativity with stunning shades mixed with clever patterns. NOEMIE implements a speckled visual effect in
- [ILLA Introduces Global Fit Frames](https://www.opticaljournal.com/illa-introduces-global-fit-frames/): ILLA, a ClearVision Optical brand, is expanding its collection with the debut of five Global Fit frames, a limited-edition women’s style, a new men’s model, and two fresh colorways for existing favorites—seven new models in all. ILLA’s latest release introduces frames designed with larger eye sizes, longer temples, and flatter bridges, offering a more inclusive
- [T-CHARGE EYEWEAR Unveils Innovative Summer Collection](https://www.opticaljournal.com/t-charge-eyewear-unveils-innovative-summer-collection/): T-CHARGE EYEWEAR, a brand renowned for its blend of trendsetting fashion and affordability, is pleased to announce the launch of its latest summer collection tailored for modern and elegant men who appreciate high-quality fashion accessories at accessible prices. The new summer collection from T-CHARGE EYEWEAR embraces a futuristic design concept while maintaining practicality for daily
- [Camilla Stramare - STRATO Eyewear // Optical Journal Podcast](https://www.opticaljournal.com/camilla-stramare-strato-eyewear-optical-journal-podcast/): Daniel speaks with Camilla Stramare of STRATO Eyewear from Quero Vas, Veneto, Italy.
- [Safilo Group And Carolina Herrera Renew Eyewear Licensing](https://www.opticaljournal.com/safilo-group-and-carolina-herrera-renew-eyewear-licensing/): Safilo Group – one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – and Carolina Herrera - the globally recognized fashion brand – announce the renewal of their global licensing agreement for the design, manufacturing and distribution of Carolina Herrera branded eyewear
- [Vision Expo to Transition to Single Annual Event Beginning in 2026](https://www.opticaljournal.com/vision-expo-to-transition-to-single-annual-event-beginning-in-2026/): Vision Expo, a leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eyecare and eyewear in the Americas. Beginning March 2026, Vision Expo will unify into a single, annual event, starting in Orlando, FL, and rotating through major US cities.
- [Olivier Lapidus To Chair SILMO d’Or 2025](https://www.opticaljournal.com/olivier-lapidus-to-chair-silmo-dor-2025/): This year, SILMO Paris has entrusted the presidency of the SILMO d’Or jury to French designer Olivier Lapidus. He will bring to this edition a fresh and boundary-pushing perspective, where contemporary design, craftsmanship, and innovation intersect with the world of optics. His presidency symbolises a desire to open up to new territories in contemporary design.
- [Kador Eyewear - The Lens Project](https://www.opticaljournal.com/kador-eyewear-the-lens-project/): Italian eyewear brand, Kador Eyewear, presented a new Lens Project and a selection of eyewear that will allow individuals to express their unique style through an exquisite choice of colourful tints. The Lens Project by Kador was created to break the mould and completely revolutionize the way we experience sunglasses. Selecting its five most iconic
- [GIGI STUDIOS presents Sediments](https://www.opticaljournal.com/gigi-studios-presents-sediments/): GIGI STUDIOS released Sediments, a capsule collection that pays homage to the timeless beauty of nature, comprised of three exclusive models — ABYSS, ETHEREA, and SHIMMER — designed as an homage to the strength and delicacy of the sea. Conceived as a visual journey to the ocean floor, the capsule draws inspiration from natural sediments:
- [LOOK Introduces LOOKKINO TRI-X](https://www.opticaljournal.com/look-introduces-lookkino-tri-x/): Following the success of the adult version, TRI-X – the concept frame by LOOK that has revolutionized the fit of athleisure eyewear – is now also available for the younger set with LOOKKINO TRI-X. A collection designed for kids from 5 to 10 years old, it combines cutting-edge technology, ergonomic design, and maximum freedom of
- [LOOK Partners With FM Factory Racing Team](https://www.opticaljournal.com/look-partners-with-fm-factory-racing-team/): LOOK, the 100% Italian brand synonymous with innovation and style in the eyewear industry, is a technical partner of the FM Factory Racing Team, the young, ambitious motorcycle racing team participating in the Enduro World Championship. Established in 2024 by Italian racers Federico Magri and Carlo Minot, the FM Factory Racing Team aimed high, setting
- [Hickmann Eyewear Unveils Exciting Summer Collection](https://www.opticaljournal.com/hickmann-eyewear-unveils-exciting-summer-collection/): Hickmann Eyewear, the renowned eyewear brand synonymous with style and innovation, announced the launch of its highly anticipated summer collection. This season, Hickmann Eyewear unveils a range of new products that blend classic Retro designs with cutting-edge photochromic lens technology. Embracing the retro trend that has taken the fashion world by storm, the summer collection
- [INVU Launches Trendy New Kids Sunglasses](https://www.opticaljournal.com/invu-launches-trendy-new-kids-sunglasses/): INVU unveiled its latest range of kids sunglasses for the summer Season, offering 100% UV protection and premium polarized lenses for the ultimate in eye safety and perfect vision. Designed with style and comfort in mind, the collection caters to children up to 15 years old, ensuring every age is covered. What’s more, young trendsetters
- [France First in EU to Reimburse HOYA MiYOSMART Lens for Childhood Myopia](https://www.opticaljournal.com/france-first-in-eu-to-reimburse-hoya-miyosmart-lens-for-childhood-myopia/): In a groundbreaking public health initiative, the French Government has taken decisive steps to address the growing challenge of myopia among children. Following an in-depth review by the French Health Authority (HAS), France will become the first country in the European Union to offer reimbursement for HOYA Vision Care’s MiYOSMART* myopia control spectacle lenses –
- [CHARMANT USA Launches “CHARMANT Japanese Made“](https://www.opticaljournal.com/charmant-usa-launches-charmant-japanese-made/): CHARMANT USA launches new eyewear brand, “CHARMANT Japanese Made,“ introducing a shock-absorbing temple technology, “MotionTech,“ patented in the US and Japan! Not only is it a fresh addition to the CHARMANT portfolio, but it is also an innovative breakthrough in the eyewear industry. A frame design that proves CHARMANT truly prioritizes quality and comfort. Life,
- [Marcolin Secures Long-Term Eyewear License Renewal With GANT](https://www.opticaljournal.com/marcolin-secures-long-term-eyewear-license-renewal-with-gant/): Marcolin and GANT announced the early renewal of their exclusive licensing agreement for the design, production, and worldwide distribution of GANT sunglasses and eyeglasses. The partnership has been extended through 2032, further strengthening the well-established relationship between the two companies. GANT is a brand rooted on the East Coast of the United States and developed
- [VisionPlus EXPO, Dubai - Top Eyewear Brands From Italy, France & Germany Set To Shine](https://www.opticaljournal.com/visionplus-expo-dubai-top-eyewear-brands-from-italy-france-germany-set-to-shine/): As the global optical industry prepares for another exciting year of innovation and growth, VisionPlus EXPO 2025 is firmly on the calendar as a must-attend event. Taking place on 17-18 November 2025 at the Dubai World Trade Centre, this internationally acclaimed exhibition is set to bring together the finest names in eyewear, with special highlights
- [Kering Appoints Luca de Meo As Chief Executive Officer](https://www.opticaljournal.com/kering-appoints-luca-de-meo-as-chief-executive-officer/): The Kering Board of Directors, chaired by François-Henri Pinault, today approved the appointment of Luca de Meo as Chief Executive Officer of the Group, as recommended by the Appointments and Governance Committee. This decision, initiated by François-Henri Pinault, marks a significant step in Kering's governance evolution and strengthens the Group's leadership as it enters a new
- [5th World Congress of Optometry Conference Opens Next Week](https://www.opticaljournal.com/5th-world-congress-of-optometry-conference-opens-next-week/): The 5ᵗʰ World Congress of Optometry (WCO5) is now just a week away! Hosted by the World Council of Optometry (WCO) in collaboration with the American Optometric Association (AOA) and the American Optometric Student Association (AOSA) during Optometry’s Meeting® 2025, June 25-28 in Minneapolis, USA, WCO5 will bring together optometric professionals from around the world
- [A Surrealist Dream AW25 – Linda Farrow Sunglasses](https://www.opticaljournal.com/a-surrealist-dream-aw25-linda-farrow-sunglasses/): As part of the collection for Autumn/Winter 25, drawing from the imaginative spirit of surrealist art, Linda Farrow highlights new and distinctive sunglass designs where daring combinations fuse with imposing shapes and striking colors. Sunglass styles Conor and Varo are both examples of technical products featuring layered rims and sleek side shields. The round Conor
- [Bo Bo Noir - Eyewear With Attitude](https://www.opticaljournal.com/bo-bo-noir-eyewear-with-attitude/): Bo Bo Noir is not just an eyewear brand — it’s a statement of identity. Created for those who challenge the obvious with quiet confidence, the brand offers a bold and refined alternative to trend-driven fashion. Founded to design pieces that express individuality without excess, Bo Bo Noir believes eyewear shouldn’t just complement a look
- [Spring-Summer 2025 Eyewear From Immagine98](https://www.opticaljournal.com/spring-summer-2025-eyewear-from-immagine98/): Gone are the rigid dictates – eyewear from Immagine98 for the 2025 season is unisex, versatile, and free. A style statement that draws as much on the retro-charm of the explorer as on the postmodern allure of a world increasingly hybridized between physical and digital realities. Auronzo by Mic – Made in Cadore is its
- [OSA Summer Meeting Unites Every Aspect Of Optics](https://www.opticaljournal.com/osa-summer-meeting-unites-every-aspect-of-optics/): The pace at which technology, particularly AI, is now moving means that the optical profession is primed for transformation. Unlocking interoperability between systems and devices was the key message at the OSA’s summer event in Stratford-upon-Avon. Roy Stoner, OSA Chair, welcomed delegates from across the optical supply chain to the Grade II listed Welcombe Hotel
- [MOREL ARHUS - Wood-Crafted Design](https://www.opticaljournal.com/morel-arhus-wood-crafted-design/): MOREL’s new men’s frame is a celebration of creativity, sleek men’s fashion, and the company’s commitment to the environment. Discover ARHUS, a natural wood style coupled with MOREL’s signature comfort-first design philosophy. ARHUS is crafted with black walnut temples and a long metal insert for added stability and character. In some models, this insert matches
- [ClearVision Optical Celebrates Founder’s Day 2025](https://www.opticaljournal.com/clearvision-optical-celebrates-founders-day-2025/): ClearVision Optical marked Founder’s Day last month with a special event at its Hauppauge, New York headquarters, paying tribute to the company’s founder and the values he instilled. Held annually in May, Founder’s Day honors the legacy of Fred Friedfeld, who started the company in 1949 with his wife Mimi Friedfeld. Founder’s Day serves as
- [Cathleen Kabashi on opti 2026](https://www.opticaljournal.com/cathleen-kabashi-on-opti-2026/): A half a year until opti 2026 and Munich will once again be the hotspot for international ophthalmic optics. In her interview, opti Director Cathleen Kabashi reveals what makes opti so special, what she and her team are currently working on, and what visitors, exhibitors, and those to be, as well as trade media and
- [MIDO Campaign Wins For Third Consecutive Year](https://www.opticaljournal.com/mido-campaign-wins-for-third-consecutive-year/): At the 29th edition of the Mediastars technical awards for advertising, the MIDO campaign | Milano Eyewear Show 2025, Refocusing On Humans, wins three awards in the print media section: 1st place Mediastar, 1st place Periodical and Special Star for Creative Direction. For the third consecutive year, the MIDO communication has earned one of the
- [Kering Eyewear acquires Italian manufacturer Lenti](https://www.opticaljournal.com/kering-eyewear-acquires-italian-manufacturer-lenti/): Kering Eyewear today announced the acquisition of Italian manufacturer Lenti, adding further capacity to its industrial footprint. Part of the Safilo universe since 1996, Lenti, headquartered in Bergamo, Italy, counts approximately 100 employees. The company specializes in moulding and surface treatments to safeguard and improve vision in multiple application fields, including sun lenses for eyewear,
- [Lenton & Rusby SS25 Kids Collection](https://www.opticaljournal.com/lenton-rusby-ss25-kids-collection/): Lenton & Rusby unveils the latest Spring/Summer kids eyewear collection, introducing six new children’s styles to the brand’s offering with easy-to-wear shapes, colorful prints, and playful yet functional designs. Built to support independent practices by offering a curated collection of fresh and trendy eyewear, Lenton & Rusby is an Altair proprietary brand offering frames at
- [Reykjavik Eyes x Julia Pertek](https://www.opticaljournal.com/reykjavik-eyes-x-julia-pertek/): Reykjavik Eyes announced a new creative collaboration with Icelandic photographer Julia Pertek, known for her emotive, atmospheric work that captures the raw beauty of her homeland. Known for her ability to capture the quiet drama of the landscape, Julia’s expressive style offers a fresh visual perspective on the Reykjavik Eyes collection. Photographed on location across
- [Design Eyewear Group Acquires MENRAD](https://www.opticaljournal.com/design-eyewear-group-acquires-menrad/): Design Eyewear Group announced a major expansion of its brand portfolio. As part of its continued commitment to innovation, creativity, and international growth, Design Eyewear Group has secured licensing agreements with Jaguar, JOOP!, and Morgan, as well as taking over full proprietary ownership of the brand MENRAD, including its design rights and technical assets. Formerly
- [Anna Sui Eyewear Contact Lens Collection](https://www.opticaljournal.com/anna-sui-eyewear-contact-lens-collection/): Discover the magic of Anna Sui Eyewear with the new contact lens collection. Elevate your style and redefine elegance with this stunning new collection of contact lenses, inspired by the signature aesthetic of Anna Sui. Parantica - Violet - Inspired by Anna Sui's signature violet hue, the Parantica - Violet lens features enchanting glitter accents
- [SCOJO New York Unveils New Brand Identity Kit](https://www.opticaljournal.com/scojo-new-york-unveils-new-brand-identity-kit/): SCOJO New York, the premium purveyor of ready-to-wear luxury reading eyewear, is proud to debut its newly refined brand identity book and product philosophies, marking a bold, cohesive evolution in both visual identity and core values. Rooted in the sophisticated spirit of New York and elevated by a commitment to craftsmanship, the refreshed brand direction
- [The Frame Affair Heads West To Santa Monica](https://www.opticaljournal.com/the-frame-affair-heads-west-to-santa-monica/): After the inaugural launch in New York City this past March, The Frame Affair announced the launch of its West Coast event in Santa Monica, California, to take place September 14 & 14 at 1217 Second Street in Santa Monica. Curated as an art gallery with paintings, photography, & sculptures, The Frame Affair emphasizes sharing
- [Marcolin And Guess Further Extend Licensing Agreement](https://www.opticaljournal.com/marcolin-and-guess-further-extend-licensing-agreement/): Marcolin and GUESS?, Inc. announced the early renewal of their exclusive licensing agreement for the design, production, and worldwide distribution of GUESS and Marciano sunglasses and eyeglasses. The partnership, which was already set to last until 2030, has been further extended until 2040, further strengthening the excellent relationship between the two companies. For over 30 years, GUESS
- [theo Hilines](https://www.opticaljournal.com/theo-hilines/): The Art of Leaving Out Sometimes, power lies not in what you add, but in what you leave out. theo Hilines plays with light and shadow, a subtle dance of lines that disappear to create depth. Anyone who has ever picked up a pencil understands the principle of shading. By leaving out or subtly shifting
- [AKN Group (Formerly Akoni Group) Acquires Götti Switzerland And Eyetech Lenses](https://www.opticaljournal.com/akn-group-formerly-akoni-group-acquires-gotti-switzerland-and-eyetech-lenses/): AKN Group, a member of Alsara Investment Group, builds on its success and continued growth since its establishment in 2019 with its first acquisition through acquiring Götti. Known for its design, craftsmanship, innovation, and quality, Götti has been one of the world’s most respected independent eyewear brands for more than 25 years. Included in the
- [The Optical Graveyard: Lessons from D.C.'s Independent Optical Past](https://www.opticaljournal.com/the-optical-graveyard-lessons-from-d-c-s-independent-optical-past/): I started my career pounding the pavement in Washington, D.C., calling on independent optical shops in neighborhoods where loyalty ran deep and reputations were passed down like heirlooms. Back then, Most accounts were family-owned, and their names read more like law firms than retail stores. Step inside and it felt like a bustling bakery on
- [Forall Frameworks Introduces Four New Styles](https://www.opticaljournal.com/forall-frameworks-introduces-four-new-styles/): Forall Framesworks has released four new standout styles to its American-Made eyewear collection—each one thoughtfully crafted with a focus on design, comfort, and meaningful storytelling. Built in the U.S. and designed to offer fresh, fashion-forward options for modern patients, these frames continue Forall’s mission of making independent, ethically made eyewear more accessible and compelling than
- [New Quantum High By Ørgreen Optics](https://www.opticaljournal.com/new-quantum-high-by-orgreen-optics/): There are frames that sit on your face, and there are frames that suggest you’ve given it a little thought. Ørgreen’s Quantum High has long been the latter: featherlight constructions in titanium and polyamide, so refined you can barely feel they’re there. Now, the Danish brand introduces a new twist in the tale: the sheet
- [Safilo Announces Renewal Of Supply Agreement With Kering Eyewear](https://www.opticaljournal.com/safilo-announces-renewal-of-supply-agreement-with-kering-eyewear/): Safilo Group today announced the early renewal of the supply agreement with Kering Eyewear, with the new expiry date in 2029. About Safilo Group Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s principal players in the design, manufacturing, and distribution of optical frames, sunglasses, sports eyewear, goggles, and helmets.
- [EuromContact Comparison of European Soft Contact Lens Markets](https://www.opticaljournal.com/euromcontact-comparison-of-european-soft-contact-lens-markets/): EuromContact has been running this syndicated market data analysis since 2003. Table 1 shows the names of the companies that participated and contributed to the data collection in 2024. The total data collection covers 32 countries, two of which are tied with another one to form two clusters (BE with LU and UK with IE). This
- [Miga Studio Presents Orbit](https://www.opticaljournal.com/miga-studio-presents-orbit/): Miga Studio presents Orbit, its first entirely Made in Italy sunglasses collection, marking a key step in the brand’s creative evolution. A design breakthrough that reinforces the identity of the maison, Orbit brings together production innovation and aesthetic continuity. The name Orbit evokes a sense of circular movement and ongoing transformation—a metaphor for Miga Studio’s philosophy: evolving without ever losing coherence. Each model
- [Eschenbach Introduces New Blue-Light Blocking Readers With Anti-Fog Technology](https://www.opticaljournal.com/eschenbach-introduces-new-blue-light-blocking-readers-with-anti-fog-technology/): Eschenbach Optik of America, Inc. has launched a new Blue-Light Blocking Readers that also includes anti-fog technology—a line of stylish and functional reading glasses designed to enhance visual comfort and reduce eye strain. These premium readers feature innovative lenses that block 30% of potentially harmful blue-violet light (between 400 and 455nm) emitted by the sun
- [Rolf wins Red Dot Award 2025](https://www.opticaljournal.com/rolf-wins-red-dot-award-2025/): Austrian eyewear brand Rolf has received a double honor at the prestigious Red Dot Award 2025, winning in both the Product Design category and the Sustainable Design category. The awarded Wire Collection impressed the international Red Dot jury with its exceptional design quality and holistic sustainability concept. With this recognition, Rolf not only sets new
- [Woodys Seaside - With Heat Comes Color](https://www.opticaljournal.com/woodys-seaside-with-heat-comes-color/): As the warm weather returns, so does color—and with it, Woodys’ new summer editorial, “Seaside.” A campaign that takes us to the first day of summer by the sea, enjoying the sunshine, ocean breeze, and a delicious beachside meal. Seaside introduces two new limited edition colors for the women’s sunglasses models UMA and SAT. These
- [MOVITRA X AC MILAN Limited Edition Sunglasses](https://www.opticaljournal.com/movitra-x-ac-milan-limited-edition-sunglasses/): Italian eyewear brand, MOVITRA announced the launch of their first iconic collaborative limited-edition series with AC Milan, one of the most world-renowned football clubs. The new edition, which features two sunglasses produced in a very limited run of 75 pairs each, celebrates and embodies the values of precision and dedication to excellence shared by both
- [Marcolin & adidas Extend Eyewear Partnership](https://www.opticaljournal.com/marcolin-adidas-extend-eyewear-partnership/): Marcolin, among the global leaders in the eyewear industry, and adidas, a worldwide leader in sporting goods, announced the extension of their global eyewear licensing agreement for both the adidas Sport and adidas Originals labels through 2032. This extension reinforces the successful partnership that began in 2020, under which Marcolin designs, manufactures, and distributes eyewear
- [Dreka Signs First-Ever Celebrity Luxury Lens Licensing Deal](https://www.opticaljournal.com/dreka-signs-first-ever-celebrity-luxury-lens-licensing-deal/): In a bold industry first, creative entrepreneur and wellness visionary Dreka has signed the world’s first celebrity-branded luxury lens licensing agreement, launching her groundbreaking Dreka Rosé lenses into the optical market. This historic partnership marks a turning point for independent practices and consumers alike, combining high-performance eyewear technology with a wellness-centered aesthetic rooted in empowerment
- [Hoet Eyewear For 2025](https://www.opticaljournal.com/hoet-eyewear-for-2025/): We love sharing the styles and colors of independent eyewear from around the world. A number of smaller brands might release just one model at a time and so we sometimes save that news to combine with a later story. Hoet Eyewear from Bruges has a wonderful history and continues to create innovative eyewear. HOET
- [SCABAL x Lunetier Ludovic](https://www.opticaljournal.com/scabal-x-lunetier-ludovic/): Inspired by the timeless allure of England’s most iconic seaside escapes, the collection reflects a sense of leisure, sophistication, and charm. The frames are named after four quintessential coastal towns – Salcombe, Cromer, Frinton, and Torquay – each capturing a distinct character: the elegance of Salcombe, the rugged beauty of Cromer, the quiet charm of
- [ANDY WOLF Launches AWearness](https://www.opticaljournal.com/andy-wolf-launches-awearness/): Design, passion, and craftsmanship are at the heart of every ANDY WOLF frame, and AWearness complements this with special details and a desire for a more sustainable lifestyle. Following the launch of the acetate collection in 2021, Andy Wolf is now expanding the AWearness collection with metal frames and clip-ons that combine versatility, precision, and
- [Glasant Color Mania By KYME](https://www.opticaljournal.com/glasant-color-mania-by-kyme/): The eyewear brand KYME, known for its contemporary vintage style and its distinctive blend of quality, innovation, and personality, presents an explosion of design, color, and lightness with the new “Giant Collection”. This collection sets the stage for a fresh new trend for summer (and beyond): Glasant Color Mania. At the heart of this new
- [Tom Davies - Catch London 2025](https://www.opticaljournal.com/tom-davies-catch-london-2025/): Earlier this year, we got the opportunity to sit down with the legendary Tom Davies, as he shared just some of what's new with Catch London. https://youtu.be/ypMl29wxvow See the entire line on the Catch London website
- [DaTE 2025 Exhibitor List Online](https://www.opticaljournal.com/date-2025-exhibitor-list-online/): There are just four months until the opening of DaTE 2025, the much-anticipated innovative eyewear event, scheduled from Saturday 13 to Monday 15 September at the Cocoricò in Riccione. The exhibitor list is now available on the official website: dateyewear.com/en/exhibitors, which is clear proof of the enthusiasm and confidence that businesses have invested in this
- [EAOO 2025: HOYA Vision Care Leads Breakthrough in Children’s Eye Care](https://www.opticaljournal.com/eaoo-2025-hoya-vision-care-leads-breakthrough-in-childrens-eye-care/): HOYA Vision Care, a global leader in eye care technology, presented its latest clinical evidence at the 16th Annual European Academy of Optometry and Optics (EAOO) Conference in Ljubljana, Slovenia. This evidence was shared as part of the company’s 2025 scientific campaign: Exploring New Frontiers in Myopia Management with MiYOSMART1, with new clinical evidence supporting
- [Fixing the Gaps in Military PPE - Firstline](https://www.opticaljournal.com/fixing-the-gaps-in-military-ppe-firstline/): When Anthony B. Miles served aboard the USS Alaska (SSBN 732 Blue), precision wasn’t optional—it was survival. As a U.S. Navy Trident Nuclear Submarine Force veteran, Miles lived by one rule: anticipate the unseen. Today, he’s channeling that same mindset into Firstline by LENSRXLAB, a Certified Service-Disabled Veteran-Owned Small Business (SDVOSB) and ophthalmic goods manufacturer
- [American Optical Marks The 90th Anniversary Of The Aviator With Timeless New Styles](https://www.opticaljournal.com/american-optical-marks-the-90th-anniversary-of-the-aviator-with-timeless-new-styles/): American Optical, the iconic eyewear brand that launched the first aviator sunglasses for the U.S. military in 1935, is celebrating 90 years of flight-ready eyewear. This milestone honors the brand’s rich heritage, dating back to its founding in 1833, and celebrates the enduring legacy of the aviator as an iconic symbol of style and functionality.
- [Visionix Unveils the Briot Emotion 3](https://www.opticaljournal.com/visionix-unveils-the-briot-emotion-3/): Visionix announces the launch of the Briot Emotion 3, the latest generation of its iconic lens edger, designed and manufactured in France. A true innovation powerhouse, the Briot Emotion 3 pushes the boundaries of precision and simplicity, with the ultimate goal of strengthening the link between optician and patient. For over a decade, the Briot
- [New Date For SightCare Plymouth Dry Eye Event](https://www.opticaljournal.com/new-date-for-sightcare-plymouth-dry-eye-event/): SightCare, the trusted partner to independent optical practices in the UK, is pleased to announce that its dry eye roadshow event, in partnership with Lumenis, will now take place on Monday, June 16, at the Crowne Plaza Hotel, Plymouth, U.K. The new date gives even more independent practitioners the chance to attend what promises to
- [Bayria Eyewear presents Amman](https://www.opticaljournal.com/bayria-eyewear-presents-amman/): Eccentricity, mystery, transformation. The new limited edition by Bayria Eyewear pays tribute to the legendary Marchesa Luisa Casati, a woman who turned her life into a living work of art. Muse to the greatest artists of her time, friend and inspiration to Futurists, Dadaists, and Surrealists, the Marchesa captivated the world with her theatrical presence,
- [GIGI STUDIOS presents REVIVRE](https://www.opticaljournal.com/gigi-studios-presents-revivre/): What happens when the past meets the future? A dialogue between heritage and innovation defines GIGI STUDIOS’ new capsule collection, “REVIVRE”. This is a visual journey through time — a celebration of nostalgia as a driving force for creativity. Inspired by retro aesthetics, iconic attitudes, and timeless elegance, “REVIVRE” brings the spirit of past decades
- [Successful Second SIOS](https://www.opticaljournal.com/successful-second-sios/): With all my travels this year, it was nice to board an airplane for a trade show and not have enough time to watch a feature film. In a little less than two hours, I was transported from Denver to Dallas for the 2nd Annual Southern Independent Optical Show, or SIOS, held on Saturday, 3
- [Teachable Tuesday - Talking Tinted Suns vs. Polars vs. Mirrors with Your Customers](https://www.opticaljournal.com/teachable-tuesday-talking-tinted-suns-vs-polars-vs-mirrors-with-your-customers-3/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Talking Tinted Suns
- [William Morris – Choose More Of Your London](https://www.opticaljournal.com/william-morris-choose-more-of-your-london/): The age-old debate between East and West London continues to spark discussions among Londoners and visitors alike. With distinct cultural identities, architectural styles, and social atmospheres, both sides of the city offer unique experiences that contribute to London's global appeal. For decades, East London has been celebrated for its rich history, artistic spirit, and urban
- [SILMO Next : The Visionary Initiative That Thinks About Tomorrow Since Yesterday!](https://www.opticaljournal.com/silmo-next-the-visionary-initiative-that-thinks-about-tomorrow-since-yesterday/): From September 26 to 29, Paris Nord Villepinte will host SILMO Paris, the beating heart of the international optics and eyewear industry. With 900 exhibitors, 1,500 brands, and more than 32,000 visitors from 42 countries, the event brings together the entire sector around innovation, trends, new collections and product launches, and industry expertise. The place
- [AYA Eyewear Announces New Jim Yellowhawk Styles](https://www.opticaljournal.com/aya-eyewear-announces-new-jim-yellowhawk-styles/): On the heels of a successful launch earlier in the year, AYA Optical recently introduced two new Jim Yellowhawk styles from their unique collaboration. Featuring stunning ledger art, these eyewear styles pair Jim’s extraordinary artwork with handcrafted materials. Wakan and Dragonfly are modern designs made from high-quality acetate, bringing revered symbols from Lakota culture to the
- [4 New Adira Styles Showcase Sophisticated Feminine Embellishments](https://www.opticaljournal.com/4-new-adira-styles-showcase-sophisticated-feminine-embellishments/): Adira’s latest release debuts four new frames and two new colors, blending timeless shapes with intricately designed temples. Focused on Classic Style, this collection introduces delicate embossing and stone accents that elevate each frame with a sophisticated, feminine touch. The temples take center stage, featuring refined textures and embellishments that add depth and distinction to
- [Etnia Barcelona Presents Ibiza Vol. 5](https://www.opticaljournal.com/etnia-barcelona-presents-ibiza-vol-5/): Etnia Barcelona, the independent eyewear brand, presents IBIZA VOL. 5, a limited-edition capsule collection celebrating the island of free spirits, artists, and dreamers. In this fifth limited collection dedicated to Ibiza, the Barcelona-based brand brings the island’s iconic legacy back to life with a fresh reinterpretation. Each pair of sunglasses is a window into the
- [Weightless by Deadwood x Vasuma](https://www.opticaljournal.com/weightless-by-deadwood-x-vasuma/): Swedish fashion brand Deadwood and eyewear specialist Vasuma join forces in a new collaboration: Weightless by Deadwood x Vasuma. The collection features two rimless sunglasses models with a minimalist, nearly weightless design, crafted from recycled Swedish surgical steel. Released as a limited edition, only 50 pieces are available per colorway. Weightless by Deadwood x Vasuma
- [My Black Shelter Adventure](https://www.opticaljournal.com/black-shelter-adventure-blackfin/): As part of my travels to some of the world’s best optical trade shows and fairs, I sometimes get the opportunity to visit some wonderful optical factories. It’s great to see how eyewear is designed and manufactured, especially when it all happens under one roof. Using Venice as my base for a few days (I
- [KAIST Announces New Drug That Restores Vision By Regenerating Retinal Nerves](https://www.opticaljournal.com/kaist-announces-new-drug-that-restores-vision-by-regenerating-retinal-nerves/): Vision is one of the most crucial human senses, yet over 300 million people worldwide are at risk of vision loss due to various retinal diseases. While recent advancements in retinal disease treatments have successfully slowed disease progression, no effective therapy has been developed to restore already lost vision-until now. KAIST researchers have successfully developed
- [LOOKKINO Frames To Combat Myopia In Children](https://www.opticaljournal.com/lookkino-frames-to-combat-myopia-in-children/): Myopia is an increasingly widespread condition among children. Based on estimates*, by 2050 more than 4.8 billion people will be myopic and, of these, as many as 940 million will develop a severe form. In Europe, its prevalence in the 0-17 age group is increasing sharply, at a rate of 3% among children under 6
- [OpticLeague Launches New Wholesale Platform](https://www.opticaljournal.com/opticleague-launches-new-wholesale-platform/): OpticLeague announced the official launch of its new optical wholesale platform, designed to provide a one-stop solution for the global eyewear industry. The platform offers a wide range of products across 10 major eyewear categories, including Eyeglasses, Sunglasses, Reading Glasses, Sports Glasses, Functional Glasses, Lenses, Contact Lenses, Tools, Packaging and Eyewear Displays, all at competitive
- [aura-ai Enters U.S. With Innovative Progressive Lens Portfolio](https://www.opticaljournal.com/aura-ai-enters-u-s-with-innovative-progressive-lens-portfolio/): Positioning itself as a new leader in multidisciplinary scientific innovation, aura-ai™ is proud to announce the launch of its full portfolio of next-gen lenses. With a focus on precision, personalization, and ergonomic design, aura-ai™ is committed to delivering smarter, more intuitive visual solutions for the modern world. The aura Natural Vision™ progressive design is engineered
- [WOOW - Playing With Sport](https://www.opticaljournal.com/woow-playing-with-sport/): Two new concepts enrich the work of WOOW: powerful progression and rapid ascent with STEP UP, and light jumps and obstacle leaps driven by the energy of JUMP JUMP… These inspired and determined frames carry the energy and vibrancy that define the brand’s identity. STEP UP Designed to elevate you, STEP UP will coach you
- [Heritage By Colors In Optics Debuts Newest Sunglasses](https://www.opticaljournal.com/heritage-by-colors-in-optics-debuts-newest-sunglasses/): Heritage, the luxurious eyewear created by Colors in Optics, is launching its latest selection of sunglasses. Handcrafted exclusively in France, utilizing premium acetates, the designs are lavish to the touch and ultra-resilient. All styles are trimmed in polished gold-toned metal, with each revealing a customized visible temple wire core. The H (Heritage) logo runs down
- [Patrick Dempsey Joins TAG Heuer Eyewear](https://www.opticaljournal.com/patrick-dempsey-joins-tag-heuer-eyewear/): Nothing resonates quite like an ambassador who lives the brand, and Patrick Dempsey has embodied the TAG Heuer spirit with unmistakable style. An actor, professional racing driver, and creative force, Patrick Dempsey has been a constant presence at the side of the Swiss luxury watchmaker since 2014. This year, the relationship is entering a new
- [Transitions Certification Program Updated](https://www.opticaljournal.com/transitions-certification-program-updated/): Transitions Optical is encouraging eyecare professionals to earn or renew their Transitions® Expert status through its refreshed Transitions® Certification Program. The new program includes live training opportunities, updated content, and access to new offerings from Transitions. Eyecare professionals can become a Transitions® Expert by participating in one of the Transitions® Certified Live Virtual events taking
- [Accessories Council Hosts 2025 ACE Awards](https://www.opticaljournal.com/accessories-council-hosts-2025-ace-awards/): The Accessories Council (Ac) recently hosted its annual Accessories Council Excellence Awards (ACE Awards) at the iconic Pierre Hotel in New York City. The gala honored and celebrated global brands, designers, and trailblazers at the forefront of the fashion industry. The Ac named Bethann Hardison the 2025 Hall of Fame recipient and bestowed the inaugural
- [JPLUS introduces futuristic chic style of Deva & Kylie](https://www.opticaljournal.com/jplus-introduces-futuristic-chic-style-of-deva-kylie/): Bold geometry and oversized volumes converge in an aesthetic that looks to tomorrow: JPLUS, the Italian eyewear brand synonymous with creativity and craftsmanship 100% Italian, unveils two new models embodying a contemporary, audacious vision of “futuristic chic style”. Sleek yet intentionally aggressive, the urban femininity of “Deva” commands attention with its sharp, decisive lines perfect for
- [J.F. REY - Allure of Metal](https://www.opticaljournal.com/j-f-rey-allure-of-metal/): Allure of Metal is a collection of 11 colorful metal models for women, available in a wide range of styles and sizes. A line designed as a statement of elegance, where the fineness of metal meets the intensity of colors, and J.F. REY's creativity knows no bounds. Subtle contrasts and unexpected balances emerge between strength
- [theo GEARS - Sunglasses In Full Cadence](https://www.opticaljournal.com/theo-gears-sunglasses-in-full-cadence/): theo has released GEARS, a collection that brings a sparkling ode to movement and mindset, inspired by the poetry of a hinge and the rhythmic elegance of a bicycle chain and crank. A tribute to the beauty of momentum, both mechanical and mental. These sunglasses invite you to shift gears, break free from routine, and
- [theo Eyewear Launches CLIN D'OEIL](https://www.opticaljournal.com/theo-eyewear-launches-clin-doeil/): A pair of glasses is more than just an object. It’s a gaze, a perspective, a way of seeing the world. With the launch of Clin d’œil, theo eyewear pays tribute to surrealism, drawing inspiration from the iconic work of René Magritte. This collection plays with illusion and perception, with each frame carrying a subtle
- [Spring/Summer 2025 Anne Klein Collection](https://www.opticaljournal.com/spring-summer-2025-anne-klein-collection/): The Spring/Summer 2025 Anne Klein eyewear collection debuts a fashion-forward fusion of animal-inspired aesthetics and luxurious color-blocking, perfect for those who appreciate the allure of nature and timeless style. The campaign captures the beauty of sophisticated design and speaks to the legacy of the feminine, iconic brand. Each frame displays confident elegance, with a touch of
- [National Vision Appoints Alex Wilkes as CEO](https://www.opticaljournal.com/national-vision-appoints-alex-wilkes-as-ceo/): National Vision Holdings, Inc. announced that its Board of Directors has appointed Alex Wilkes as the Company’s next Chief Executive Officer, effective August 1, 2025. He will join the Company’s Board at that time. Mr. Wilkes succeeds Reade Fahs, who will assume the role of Executive Chairman of the Board. Mr. Fahs will continue to
- [Arbor Eyewear Unveils Fresh Additions to Its Collection](https://www.opticaljournal.com/arbor-eyewear-unveils-fresh-additions-to-its-collection/): Arbor Eyewear is proud to introduce twelve new frames to its growing collection, blending modern craftsmanship with the brand’s signature dedication to timeless design and premium materials. These new releases sold exclusively through optometrists and opticians continue Arbor’s commitment to offering independent eyewear that stands out for its quality, story, and style. Designed with a
- [Innovative Eyewear Launches Reebok® Smart Eyewear](https://www.opticaljournal.com/innovative-eyewear-launches-reebok-smart-eyewear/): Innovative Eyewear Inc. the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer®, and Reebok® brands, announced the launch of Reebok Smart Eyewear. A Landmark Product Launch The global smart glasses market is projected to reach approximately $13 billion worldwide by 20301. Innovative Eyewear believes Reebok Powered by Lucyd smart eyewear positions Innovative Eyewear
- [World Council of Optometry Announces 2025 International Award Winners](https://www.opticaljournal.com/world-council-of-optometry-announces-2025-international-award-winners/): The World Council of Optometry (WCO) announced the recipients of its prestigious international awards, recognizing individuals for their exceptional contributions to advancing optometry worldwide. These awards will be presented on June 26 during the Optometry’s Meeting | 5th World Congress of Optometry conference. WCO Distinguished Service Award in Memory of Dr. Uduak Udom Dr. Susan
- [Kador Eyewear Launches Strike Sunglasses Collection](https://www.opticaljournal.com/kador-eyewear-launches-strike-sunglasses-collection/): The extraordinary new handcrafted Strike Collection – launched this month by Kador Eyewear, emerges with strength and style, a tribute to boldness and refinement in the world of eyewear. Here, design meets expressive power, giving life to an iconic line that conveys character and personality. Each model stands out as a work of art, a
- [Skans Eyewear Goes Into A Museum](https://www.opticaljournal.com/skans-eyewear-goes-into-a-museum/): Skans Eyewear is now part of the permanent collection of the British Optical Association Museum, the world’s oldest museum dedicated to the history of vision and eyewear through science, medicine, design, and innovation. Skans takes a lead in 21st-century design and innovation, distinguished through business transparency, accountability, and high environmental & social standards. “Being recognized
- [Woodys Limited Edition SKINS](https://www.opticaljournal.com/woodys-limited-edition-skins/): Woodys has launched SKINS, a new limited-edition capsule featuring 14 sunglasses that pay tribute to the colors of the skin. This exclusive collection celebrates the beauty of every tone through sophisticated, modern, and contrast-filled designs. Sand, Cocoa, Sienna, and Jasper are the four standout models in this collection, featuring bold and trendy shapes. SKINS marks
- [Paloceras Debuts in the United States](https://www.opticaljournal.com/paloceras-debuts-in-the-united-states/): Paloceras, the creative visionary eyewear house, officially lands in the United States with the release of the Pebble Collection. Sculptural. Elevated. Unexpected. Each frame is a bold conversation starter that reshapes the idea of what eyewear can be. Design beyond imagination. The Pebble Collection introduces Paloceras’ signature inflated volumes featuring sculptural forms that feel both
- [Prodesign - Designed To Last. Built To Shine](https://www.opticaljournal.com/prodesign-designed-to-last-built-to-shine/): This season, Prodesign continues its legacy of blending Danish design DNA with timeless style. Prodesigns' spring launch introduces frames that balance refinement with bold expression, ensuring every detail is as functional as it is beautiful. With a focus on precision, presence, and a deep-rooted understanding of form, this season’s collection is crafted for the generations
- [WestGroupe Unveils Sunday Somewhere Optical Collection](https://www.opticaljournal.com/westgroupe-unveils-sunday-somewhere-optical-collection/): Celebrating the perfect fusion of 70 ’s-inspired boldness and modern craftsmanship, Sunday Somewhere unveils its highly anticipated new optical collection with WestGroupe. The latest release from Sunday Somewhere features a carefully curated selection of 15 frames, showcasing the brand’s signature blend of bold design, premium materials, and meticulous detailing. The collection is divided into three
- [New England College of Optometry Unveils Bold Five-Year Strategic Plan](https://www.opticaljournal.com/new-england-college-of-optometry-unveils-bold-five-year-strategic-plan/): New England College of Optometry (NECO) announced the launch of its 2025–2030 strategic plan, The Future InSight, a forward-thinking roadmap designed to revolutionize optometric education, clinical training, research, and institutional sustainability. Building on NECO’s legacy as the nation’s oldest continuously operating college of optometry, The Future InSight addresses the evolving challenges in healthcare and higher
- [Wendy Altman Cohen - Image Optics//Optical Journal Podcast](https://www.opticaljournal.com/wendy-altman-cohen-image-optics-optical-journal-podcast/): Daniel speaks with Wendy Altman Cohen, the Founder of Image Optics, and a legendary optician to movie and television studios, as well as who's who in Hollywood.
- [NIRVAN JAVAN - SHADES OF MILAN](https://www.opticaljournal.com/nirvan-javan-shades-of-milan/): NIRVAN JAVAN’s stylistic journey lands in Milan, the capital of fashion and design, with the new SHADES OF MILAN collection. A tribute to the city that sets trends, unveiled as a preview at Mido, the collection celebrates the visionary and cosmopolitan spirit of the city. Inspired by the sophisticated elegance and creative avant-garde that find their
- [INVU – Convenience and Style for Women “On the Go”](https://www.opticaljournal.com/invu-convenience-and-style-for-women-on-the-go/): Switching effortlessly between optical frames and chic sunglasses is no longer a luxury – it’s an essential combination of fashion and convenience. Whether navigating city streets, popping in and out of stores, or driving in varying light conditions, INVU’s latest Optical Frame + Magnetic Clip is tailored to seamlessly adapt to the lifestyle of today’s
- [WestGroupe Presents Nano Sol](https://www.opticaljournal.com/westgroupe-presents-nano-sol/): WestGroupe introduces Nano Sol, a comprehensive sunwear collection designed to provide optimal sun protection for infants, children, and teenagers. Created by Nano Vista, the leading brand in children’s visual health, Nano Sol is the ultimate choice for boys and girls aged 0 to 14 seeking sunglasses that combine safety, comfort, and personality. The launch collection
- [Flexon Eyewear Introduces Motion Collection](https://www.opticaljournal.com/flexon-eyewear-introduces-motion-collection/): This season, Flexon Eyewear introduces the Motion collection, where bold sleek designs meet performance and functionality. Whether you’re working out or handling daily tasks, the Motion collection is crafted for those who lead active lifestyles. Featuring rubber temples and Flexon memory metal in the bridge, these glasses provide maximum durability and are made to move
- [Steve Madden Subtle Fashion Men’s Eyewear](https://www.opticaljournal.com/steve-madden-subtle-fashion-mens-eyewear/): Steve Madden’s latest eyewear release brings a fresh, subtle take on men’s fashion, offering four versatile styles designed for both adults and teens. Minimal embellishments and lightly branded details that appeal to trend-oriented men define this release. For example, a custom-branded core wire adds a trendy touch to select acetate styles, while brushed laser textures
- [Miga Studio Introduces LOCKED](https://www.opticaljournal.com/miga-studio-introduces-locked/): Architectural Precision in Japanese Titanium Miga Studio unveils Locked, its new titanium eyewear family, which redefines design through a bold interplay of interlocking Japanese titanium elements. Each frame is an intricate composition where geometric volumes intertwine with brutalist precision, forming dynamic structures inspired by the works of avant-garde architectural masters. The unique locking mechanism of the
- [Revo x Reo Collection](https://www.opticaljournal.com/revo-x-reo-collection/): Revo, a global leader in high-performance polarized eyewear, is proud to announce an exciting new collaboration with professional climber and National Geographic photographer, Renan Ozturk. Known for his breathtaking expeditions and unparalleled visual storytelling, Renan has been a dedicated Revo Ambassador for over a decade, particularly favoring the Traverse style, engineered for extreme outdoor conditions.
- [NW77th Welcomes Spring 2025](https://www.opticaljournal.com/nw77th-welcomes-spring-2025/): NW77th is excited to introduce its Spring 2025 collection, bringing 14 bold and stylish new eyewear designs to its lineup. Known for its fun, colorful, and fashion-forward approach to eyewear, NW77th continues to push the boundaries of design with fresh shapes, vibrant color blends, and high-quality craftsmanship. Each new model comes in four striking colorways,
- [Empowered with Meg Ryan: HelpMeSee Episode Highlights Solutions to Global Cataract Blindness Crisis](https://www.opticaljournal.com/empowered-with-meg-ryan-helpmesee-episode-highlights-solutions-to-global-cataract-blindness-crisis/): HelpMeSee, a global nonprofit committed to ending preventable cataract blindness, is featured in a compelling episode of Empowered, hosted by Meg Ryan, now airing on public television affiliates. This inspiring episode provides an in-depth look at the work HelpMeSee is pioneering in addressing the dire cataract blindness global health crisis through simulation-based training. By equipping
- [Practice Made Perfect, Episode III: “Thanks for All the… Fish?”](https://www.opticaljournal.com/practice-made-perfect-episode-iii-thanks-for-all-the-fish/): We have tackled some of the low-hanging Optical Dispensary fruit in our first two articles. Throwing out the bad, ugly, or dated POP and getting rid of dirt and dust. Catch up here and here! We know where we are coming from, but I want to begin to frame this discussion in your mind on
- ["The Lens Of Time – The History Of Eyewear In Italy" Exhibit By ANFAO](https://www.opticaljournal.com/the-lens-of-time-the-history-of-eyewear-in-italy-exhibit-by-anfao/): The project is part of a series of initiatives promoted by the Ministry of Enterprises and Made in Italy (MIMIT) for the National “Made in Italy” Day, established to fully appreciate Italy’s creativity and production excellence. Conceptualized, produced and promoted by ANFAO, with the collaboration of and curated by Fondazione Museo dell’Occhiale, it is divided
- [Article One Spring 2025](https://www.opticaljournal.com/article-one-spring-2025/): Article One, an independent eyewear brand under the OGI Eyewear portfolio, proudly debuts its Spring 2025 Collection—a refined evolution of the brand’s core values: quality, intention, and timeless craftsmanship. The new release introduces seven optical styles—Hollow, Glen, Coffield, Willow, Maple, Haven, and Harbor—alongside four new sunglasses: Shadow, Meadow, Summit, and Anchor. Each frame merges athletic
- [New Kador Sunglasses For Summer 2025](https://www.opticaljournal.com/new-kador-sunglasses-for-summer-2025/): Italian artisan brand Kador Eyewear announced two new handcrafted sunglass styles, BIG STAR and PILOT STAR. Unveiling the essence of the fine eyewear brand in 2025, where tradition and design expertise meet a contemporary vision, the two new styles are a testament to the exquisite artisan quality and finesse in each Kador product, designed and
- [Takaori: A Journey Into Japanese Craftsmanship](https://www.opticaljournal.com/takaori-a-journey-into-japanese-craftsmanship/): Takaori is not just a brand; it is an experience, a narrative of passion, dedication, and perfection that is reflected in every frame. In an era dominated by mass production, Takaori stands as a beacon of authenticity. Each pair of glasses bearing this name is the result of hours of meticulous work, handcrafted by Japanese
- [ANFAO Monitoring Tariffs In Interest Of Italy's Eyewear Industry](https://www.opticaljournal.com/anfao-monitoring-tariffs-in-interest-of-italys-eyewear-industry/): Subsequent to the Executive Order signed by President Donald Trump on 2 April, introducing ‘global reciprocal tariffs’ on all imports to the United States, ANFAO (Italian Optical Goods Manufacturers’ Association) is closely monitoring the evolution of the situation, in ongoing dialog with Confindustria, The Vision Council, and ITA (Italian Trade & Investment Agency). The order,
- [Bayria Eyewear Van der Rohe Collection](https://www.opticaljournal.com/bayria-eyewear-van-der-rohe-collection/): The dialogue between architecture and design by Bayria continues in the van der Rohe collection, inspired by the essence of the art of the modernist master of the Bauhaus movement, who revolutionized architecture through the innovative use of materials like glass, steel, and marble, combining them into pure and harmonious forms. In the architect’s essential geometry,
- [Lacoste Presents The New Icon Eyewear](https://www.opticaljournal.com/lacoste-presents-the-new-icon-eyewear/): Lacoste unveils The New Icon, unisex sunglasses inspired by the debut fashion show of the House’s Creative Director, Pelagia Kolotouros, held on the legendary center court of Roland-Garros. Featured in the Spring/Summer 25 advertising campaign, the model pays homage to Lacoste’s founder and unparalleled heritage, revisiting signature brand elements and blending them with a bold,
- [LAPIMA BOSSA Collection](https://www.opticaljournal.com/lapima-bossa-collection/): BOSSA has many meanings in Portuguese. The most immediate is related to music, to the Bossa Nova that emerged in the late 1950s in Rio de Janeiro, to the different beat, to the way of singing softly, quietly, celebrating life. But BOSSA, in Brazil, goes far beyond the tracks. It's a way of being in
- [BCBGMAXAZRIA Debuts Glamorous Fades and Metal Accents](https://www.opticaljournal.com/bcbgmaxazria-debuts-glamorous-fades-and-metal-accents/): The latest eyewear release from BCBGMAXAZRIA by ClearVision Optical, with four new models and two fresh colors, brings a subtle approach to feminine glamour, blending richly colored fades with casted metal details. This release builds on the popularity of fade colorations, offering a selection of fades exclusive to the BCBG collection. Casted metal accents enhance
- [Eddie Bauer Spring Eyewear for 2025](https://www.opticaljournal.com/eddie-bauer-spring-eyewear-for-2025/): Eddie Bauer believes that adventure is a way of life. Whether you’re exploring distant horizons, wild places, neighboring zip codes, or your own hometown, Eddie Bauer will be your guide. To support your adventure, Eddie Bauer provides durable and fashion-forward eyewear to withstand any elements or environments you may encounter. Less worry, more adventure! Eddie
- [MOREL'S Sharp New Men's Release](https://www.opticaljournal.com/morels-sharp-new-mens-release/): Style and comfort are the two most vital elements in MOREL’s design philosophy. With over 140 years of expertise, the company certainly understands the importance of using the right materials to achieve a perfect balance. Their latest men’s release, PLANCK, favors minimalistic structures with subtle details. Constructed in surgical-grade stainless steel, PLANCK has a breath
- [WestGroupe Launches Steel +Tate](https://www.opticaljournal.com/westgroupe-launches-steel-tate/): Steel + Tate is redefining the eyewear landscape with its debut collection, combining contemporary, quality designs with strategic pricing to maximize reimbursements under managed care. Featuring 20 thoughtfully curated models in its initial release, Steel + Tate is designed to help ECPs meet the growing demand for stylish eyewear while ensuring solid profitability for their
- [2025 National Academy of Opticianry Annual Awards](https://www.opticaljournal.com/2025-national-academy-of-opticianry-annual-awards/): The National Association of Opticianry (NAO) announced the recipients of its prestigious NAO Hall of Fame, NAO Educator of the Year, NAO Optician of the Year Award for 2025. The NAO Hall of Fame inductee for 2025 is Edward L. De Gennaro, AAS, BS, M.Ed, ABOM. The purpose of the Hall of Fame is to
- [ELLE Releases New Sustainable Eyewear](https://www.opticaljournal.com/elle-releases-new-sustainable-eyewear/): Celebrating 80 years, steeped in Parisian heritage, ELLE brings fashion to everyone, celebrating what makes you special and empowering women to stand tall, be strong and lead independent lives. This spirit shines through in stylish ELLE eyewear, accessories and apparel for a contemporary look that embodies standout Parisian chic. The new ELLE Eyewear collection has
- [New opti 2026 campaign: brighter, livelier, more dynamic](https://www.opticaljournal.com/new-opti-2026-campaign-brighter-livelier-more-dynamic/): Following the great success of the last two opti’s faces, the WE ARE opti campaign 2025/2026 is entering its third, newly designed round: Curtains up for the new brand ambassadors! Three women and three men from the optical industry are lending their charismatic and (as yet) unknown faces to opti 2026. These six brand personalities
- [Blackfin Atlantic SS25](https://www.opticaljournal.com/blackfin-atlantic-ss25/): The Atlantic mood that connects America’s East Coast to the Anglo-Saxon world takes shape in the linearity of a sleek design from Blackfin. Sculpted from a block of titanium, the bold lines and contours of the front narrate a vision of style that fears not the spotlight, confidently combining expressive vigor and sophisticated elegance. For
- [Frankies Eyewear Launched at 100% Optical](https://www.opticaljournal.com/frankies-eyewear-launched-at-100-optical/): Frankies Eyewear has launched its highly anticipated new collection of optical frames and sunglasses. We saw this impressive new line at 100% Optical and were quite impressed with the design and quality of this new label. This contemporary range, handmade in Italy, is designed with a focus on modern aesthetics, bold styling, and comfort. The
- [LOOK Introduces “RIGATO”](https://www.opticaljournal.com/look-introduces-rigato/): LOOK expands its Spring/Summer 2025 MODA collection with RIGATO, the new series of optical frames for men – four styles in premium acetate that narrate an authentic masculine aesthetic, at the crossroads of artisan tradition and timeless, contemporary design. The name “RIGATO” takes inspiration from the distinctive detail featured on the eyewear: thin parallel lines
- [Oliver Goldsmith Launches OG Ti-ICONS](https://www.opticaljournal.com/oliver-goldsmith-launches-og-ti-icons/): Oliver Goldsmith has launched its latest capsule collection: OG Ti-ICONS. This refined and elegant collection represents a reinterpretation of Oliver Goldsmith's timeless designs. Drawing inspiration from the brand's family archive, the OG Ti-Icons Collection takes classic OG Icons and remakes them in a modern, lightweight titanium form. Each piece in this collection is handcrafted in
- [eyeOs Eyewear Introduces Plato](https://www.opticaljournal.com/eyeos-eyewear-introduces-plato/): A bold statement in round eyewear, eyeOs Plato is crafted from rich, multi-layered acetate in vibrant color combinations that feel both artistic and intelligent. The sculpted keyhole bridge and fluid curves reference vintage academia, while the color stories and hand-laminated details are entirely modern. Whether worn for intellectual edge or visual flair, Plato delivers a
- [Miracles In Sight Expands Texas Panhandle Presence](https://www.opticaljournal.com/miracles-in-sight-expands-texas-panhandle-presence/): Miracles In Sight (MIS), one of the largest nonprofit eye banks in the world, is establishing a new location in Lubbock, Texas, to serve the 48 counties in the Lubbock and Amarillo areas. After 51 years, Great Plains Lions Eye Bank will transition its operations to MIS to continue the mission of serving the community
- [Kering Eyewear Acquires Visard And Minority Stake Of Mistral](https://www.opticaljournal.com/kering-eyewear-acquires-visard-and-minority-stake-of-mistral/): Kering Eyewear has signed an agreement with two Italian eyewear manufacturers, Visard and Mistral. This agreement provides for Kering Eyewear to acquire 100% of the share capital of Visard and to become a minority shareholder of Mistral, with the possibility to complete the full acquisition in 2030. Founded in 1985 and 1991, respectively, Visard and
- [ClearVision Optical Named A Best Company to Work For The 10th Time](https://www.opticaljournal.com/clearvision-optical-named-a-best-company-to-work-for-the-10th-time/): For the 10th time, ClearVision Optical has been named one of the Best Companies To Work fFor in New York by the New York State Society for Human Resource Management, Best Companies Group, and Rochester Business Journal. ClearVision is one of a dozen similarly sized companies to have earned a spot on the Best Companies
- [KOMONO Launches “COSMIC” Collection](https://www.opticaljournal.com/komono-launches-cosmic-collection/): The year continues, and KOMONO launches a limited-edition collection of sunglasses called “COSMIC”. With these frames, the brand ventures deeper into the cosmic, drawing inspiration from 1960s space-age design – an era when the universe felt closer than ever, and the future was at our fingertips. The sunglasses capture this spirit through bold, statement-making frames
- [Marcolin Debuts Christian Louboutin Eyewear](https://www.opticaljournal.com/marcolin-debuts-christian-louboutin-eyewear/): Christian Louboutin presents its new eyewear collection as a true celebration of Parisian style, bold and refined, where red is not just a color but a statement. Produced by Marcolin, the collection offers a unique interpretation of modern luxury, preserving the House’s signature codes. Each style is crafted with uncompromising artistry, merging meticulous attention to
- [SIOS 2025//Optical Journal Podcast](https://www.opticaljournal.com/sios-2025-optical-journal-podcast/): Daniel speaks with Alexandra Peng, Bradie, Husser, Darlene Grubbs, and Leo Zupan about the Southern Independent Optical Show (SIOS), which is taking place on May 3rd in Frisco, Texas.
- [EDW… Eyewear Design Week [Eyewear Done Well]](https://www.opticaljournal.com/edw-eyewear-design-week-eyewear-done-well/): As the winter trade show season came to a close, independent eyewear companies from across the US and around the world gathered in New York for the newly minted Eyewear Design Week. In years past, as Vision Expo East took place in New York City, a few dozen brands exhibited separately a couple of blocks
- [MOVITRA Launches 2025 Campaign: Framing The Future](https://www.opticaljournal.com/movitra-launches-2025-campaign-framing-the-future/): A new campaign entitled “Framing the Future” takes MOVITRA into Spring/Summer 2025 and a new phase in its design journey rooted in innovation, luxury, and technical avant-garde design. The campaign follows the mood of Fearless Innovators, the previous campaign release, developing a futuristic concept in a minimal studio setting with dramatic, atmospheric backdrops. Featuring both
- [WestGroupe Introduces The Latest From Life Italia Kids](https://www.opticaljournal.com/westgroupe-introduces-the-latest-from-life-italia-kids/): Life Italia Kids unveils new shapes and colors in its collection, offering a wider variety of frames designed to capture the attention of both kids and their parents. Created to meet parents’ needs for safety and kids’ love for fun, the Life Italia Kids Eyewear Collection combines exceptional durability, a comfortable fit, and playful, stylish
- [Sea2see Appoints HUDSON EYEWEAR In The U.K.](https://www.opticaljournal.com/sea2see-appoints-hudson-eyewear-in-the-u-k/): Sea2see announced that they have appointed HUDSON EYEWEAR in the UK to distribute its sunglass and optical collections, with immediate effect. Among the range of products available, HUDSON will carry the newly launched BREEZE ULTRALIGHT range by Sea2see, launched at 100% Optical in London in March. “I am delighted to welcome Josh Hudson and his
- [Marcolin Announces Renewal Of License Agreement With Max Mara](https://www.opticaljournal.com/marcolin-announces-renewal-of-license-agreement-with-max-mara/): Marcolin, among the global leading groups in eyewear, and Max Mara, one of the world’s most celebrated fashion houses embodying Italian luxury and style, announce the renewal of the license agreement for the design, production, and international distribution of Max Mara sunglasses and optical frames. The new agreement extends the license for an additional 7
- [Practice Made Perfect: Episode 2](https://www.opticaljournal.com/practice-made-perfect-episode-2/): “Dress Where You Want to Be…Part Deux” Announcer Don: “On the first episode of “Dress Where You Want To Be”, our hero faced dangerous Optical Dispensaries alone, filled with raging dust bunnies and poisoned with poor lighting, and clutched his pearls at the peril of hundreds of thousands in lost sales. Did he survive? Will
- [Vivienne Westwood 2025 Sun Collection](https://www.opticaljournal.com/vivienne-westwood-2025-sun-collection/): The Vivienne Westwood 2025 Sun Collection references vintage styles, Baroque-inspired frames, and intricate embellishments. Vibrant colours contrast; acid pink and yellow appear alongside tortoiseshell, silver, black, and silver. The new designs present an homage to counterculture, borne from the outer edges of art and music, successfully mixing tradition and modernity. Classic shapes take inspiration from
- [Teachable Tuesday - Optician Training - The Boxing System](https://www.opticaljournal.com/teachable-tuesday-optician-training-the-boxing-system-2/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Optician Training -
- [Teachable Tuesday -  Polycarbonate and Trivex Lenses: A Shocking Comparison](https://www.opticaljournal.com/teachable-tuesday-polycarbonate-and-trivex-lenses-a-shocking-comparison-2/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Polycarbonate and Trivex
- [Teachable Tuesday - Sunglasses Lesson Gone Bad](https://www.opticaljournal.com/teachable-tuesday-sunglasses-lesson-gone-bad-2/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Sunglasses Lesson Gone
- [Teachable Tuesday - What Is A Slab-Off and How Do We Calculate It?](https://www.opticaljournal.com/teachable-tuesday-what-is-a-slab-off-and-how-do-we-calculate-it-2/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is What Is A
- [Teachable Tuesday – Filling Prescribed Prism by Decentration in Single Vision Lenses (ASPHERIC EDIT)](https://www.opticaljournal.com/teachable-tuesday-filling-prescribed-prism-by-decentration-in-single-vision-lenses-aspheric-edit-2/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Filling Prescribed Prism
- [Teachable Tuesday - Straight Top Multifocal Layout and Decentration](https://www.opticaljournal.com/teachable-tuesday-straight-top-multifocal-layout-and-decentration-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Straight Top Multifocal
- [Teachable Tuesday - Vertical and Horizontal Decentration](https://www.opticaljournal.com/teachable-tuesday-vertical-and-horizontal-decentration-2/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Vertical and Horizontal
- [Teachable Tuesday - Monocular Decentration and Blocking](https://www.opticaljournal.com/teachable-tuesday-monocular-decentration-and-blocking-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Monocular Decentration
- [Teachable Tuesday - Decentration and Blocking - 3 Examples](https://www.opticaljournal.com/teachable-tuesday-decentration-and-blocking-3-examples-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Decentration and
- [Teachable Tuesday - What Is Decentration?](https://www.opticaljournal.com/teachable-tuesday-what-is-decentration-3/): John Seegers of Optician Works and Laramy-K have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is What
- [Teachable Tuesday - How To Edge and Finish Lenses In Office - An Introduction](https://www.opticaljournal.com/teachable-tuesday-how-to-edge-and-finish-lenses-in-office-an-introduction-4/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is How To Edge
- [100% Improved - 100% Optical](https://www.opticaljournal.com/100-improved-100-optical/): I have been playing catch-up the last few weeks from visiting the many Winter trade shows that begin the year. Scheduling this year had them all coming at a rapid pace and very few vendors or buyers go to most of them, but this intrepid soul loves seeing how the world exhibits and the world
- [Teachable Tuesday -  Getting The Most From Your Eyewear Frame Rep](https://www.opticaljournal.com/teachable-tuesday-getting-the-most-from-your-eyewear-frame-rep/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Getting The Most
- [Teachable Tuesday - Talking with Your Customers about Variable Tint or Photochromic Lenses](https://www.opticaljournal.com/teachable-tuesday-talking-with-your-customers-about-variable-tint-or-photochromic-lenses-3/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Talking with Your
- [Teachable Tuesday - Talking to Your Customers about AR](https://www.opticaljournal.com/teachable-tuesday-talking-to-your-customers-about-ar-4/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians, and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Talking to Your
- [Teachable Tuesday – Talking Tints with Your Customers](https://www.opticaljournal.com/teachable-tuesday-talking-tints-with-your-customers-3/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Talking Tints with
- [Teachable Tuesday – Verification of Tolerance: Prismatic Imbalance or PDs and OC Heights](https://www.opticaljournal.com/teachable-tuesday-verification-of-tolerance-prismatic-imbalance-or-pds-and-oc-heights-2/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Verification of Tolerance:
- [Teachable Tuesday – What is Minimum Blank Size (MBS) and How Do You Calculate It](https://www.opticaljournal.com/teachable-tuesday-what-is-minimum-blank-size-mbs-and-how-do-you-calculate-it-4/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is What is Minimum
- [Teachable Tuesday – Should You Measure PDs for Online Buyers for Free?](https://www.opticaljournal.com/teachable-tuesday-should-you-measure-pds-for-online-buyers-for-free/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Should You Measure
- [ATELIER NEXT: Silhouette Redefines Responsible Luxury](https://www.opticaljournal.com/atelier-next-silhouette-redefines-responsible-luxury/): The ATELIER NEXT collection from Silhouette redefines responsible luxury, driven by an unwavering commitment to conserving resources through the use of sustainable materials. It sets a bold new benchmark for modern elegance, where minimalism and opulence coexist in perfect harmony. Every piece in the collection is a masterful blend of refined aesthetics, sustainability, and ethical
- [SNOB Milano Celebrates Its First Ten Years](https://www.opticaljournal.com/snob-milano-celebrates-its-first-ten-years/): SNOB Milano, the brand that has revolutionized the world of prescription and sunglasses with its distinctive, technical approach, today celebrates an important milestone: ten years of activity. A decade in which the brand has evolved without ever betraying its essence, securing a prominent position in the global eyewear market. Tommaso Bossetti, designer and founder of
- [VisionPlus EXPO, Dubai : Where Innovation Meets Fashion](https://www.opticaljournal.com/visionplus-expo-dubai-where-innovation-meets-fashion/): Dubai is ready to roll out the red carpet once again for the optical industry’s most awaited event of the year — VisionPlus EXPO, Dubai – 2025. Set against the glamorous backdrop of one of the world’s most dynamic cities, this annual spectacle promises an unforgettable mix of innovation, fashion, and networking. For the global optical
- [Transitions Calls for Education Grant Applications](https://www.opticaljournal.com/transitions-calls-for-education-grant-applications/): To help support and empower the next generation of optometrists and opticians, Transitions, in partnership with its Optical Advancement Board, is now accepting applications for its Transitions® Optical Advancement educational grant program until April 30, 2025, at 11:59 p.m. ET. Transitions, which is a part of the EssilorLuxottica group, will award five grants in the
- [Blackfin Pacific SS25: The Essence Of Lightness](https://www.opticaljournal.com/blackfin-pacific-ss25-the-essence-of-lightness/): A 3 mm block of titanium, processed to extreme thinness. Color is applied by hand with masterful artisan skill. Unmistakable style. Modern in shape and sophisticated in every detail, Blackfin Pacific ultralight full-frame spectacles epitomize pure minimalist elegance. Pushed beyond technical limitations, each frame is made from a single block of titanium, eliminating unnecessary welds.
- [House of MODO Introduces Expressive Styles In Acetate](https://www.opticaljournal.com/house-of-modo-introduces-expressive-styles-in-acetate/): MODO Eyewear introduces a new Acetate Collection for Spring/Summer 2025, blending durability, lightness, and style to offer a timeless appeal. With seven new styles and a variety of color options, you can find the perfect acetate frames to complement your style. For men, a standout frame is 6569, a thin and light square frame that’s available
- [SILMO Paris 2025  THE PLACE TO BE, TO SEE, TO FORESEE](https://www.opticaljournal.com/silmo-paris-2025-the-place-to-be-to-see-to-foresee/): From September 26 to 29, 2025, Paris Nord Villepinte will become the beating heart of the international optics and eyewear industry. SILMO Paris will be the main meeting place for the entire industry, where major trends are set, innovations are presented, and synergies are created. THE PLACE TO BE, where it all begins! With 900 exhibitors,
- [Green Charter Inspires The U.K. Optical Community](https://www.opticaljournal.com/green-charter-inspires-the-u-k-optical-community/): Green Charter, the U.K. optical community’s clear pathway for a sustainable future, attracted great interest at 100% Optical, with businesses keen to learn more about specific guidance. Launched by Opticare Innovations, the commercial arm of the OSA, the five levels of accreditation provide the means to achieve a sustainable and, ultimately, net-zero sector. Originally designed
- [Sospiri Embraces Individuality For Spring 2025](https://www.opticaljournal.com/sospiri-embraces-individuality-for-spring-2025/): This season, Sospiri is inspiring eyewear enthusiasts to embrace their individual style by releasing three distinct models, as well as a striking Special Edition model. Swarovski crystals are displayed prominently on each, and Italian Mazzuchelli acetate gives the frames their smooth and polished finish. Each piece has its unique number in the series of 100
- [Specsavers joins IAPB](https://www.opticaljournal.com/specsavers-joins-iapb/): The International Agency for the Prevention of Blindness (IAPB) has welcomed Specsavers as a pivotal new member, joining the global alliance for the eye health sector in the fight against avoidable sight loss. "For more than four decades, Specsavers has been driven by a singular vision: to change people’s lives through better sight and hearing,"
- [Calvin Klein Spring 2025 Campaign Stars Vittoria Ceretti](https://www.opticaljournal.com/calvin-klein-spring-2025-campaign-stars-vittoria-ceretti/): Calvin Klein Eyewear has launched its Spring 2025 campaign starring supermodel Vittoria Ceretti in new sun and optical styles. The new collection of frames updates Calvin Klein’s classic designs with modern details for a selection of eyewear pieces that are bold, minimal and timeless. CK25502S These sunglasses, crafted from Acetate Renew, feature a bold cat-eye
- [FACE A FACE 3.0 - New York Celebration](https://www.opticaljournal.com/face-a-face-3-0-new-york-celebration/): This year, FACE A FACE is turning 30. FACE A FACE is looking towards the future, building on the foundation that the company has crafted. Ever more avant-garde and visionary, FACE A FACE is redefining this age of maturity and transforming its 30 years into a 3.0 journey into the future of creative design. FACE
- [Silhouette Releases The Nova Shades Collection](https://www.opticaljournal.com/silhouette-releases-the-nova-shades-collection/): On the streets, sunglasses aren't just accessories — they’re statements of power. Silhouette’s new rimless design embodies the raw spirit of Change Makers, those who shatter boundaries with audacious ideas and pioneering creativity. The NOVA SHADES collection captures the bold, cyber-tech allure of L.A.'s street scene: unapologetically minimalist, sleek metallics, daring silhouettes. The near-flat lens,
- [ic! berlin Releases NOEMI](https://www.opticaljournal.com/ic-berlin-releases-noemi/): This year is all about iconic designs of the past - rethought in a super clean and minimalist style. In 2025, vintage is reinterpreted in a light and elegant way. Anyone who thinks retro is not for everyday wear is wrong. The minimalist aesthetic of this collection is suitable for the office, the club, and
- [Slow and Go In Orlando - Vision Expo East 2025](https://www.opticaljournal.com/slow-and-go-in-orlando-vision-expo-east-2025/): For close to 40 years, Vision Expo East called New York City Home. Yet the city that never sleeps couldn’t keep America’s premier optical trade show. Skyrocketing hotel costs, intransigent labor union rules, unwieldy venue rules, and more made keeping Vision Expo in New York harder and harder. For 25 years there has been an
- [KYME Giant Collection](https://www.opticaljournal.com/kyme-giant-collection/): The new “Giant Collection” by KYME pays homage to the individual—someone who dares to go against the grain while remaining true to themselves. It celebrates the ability to see opportunities where others see boundaries, embodying the feeling of being a “giant” for oneself and with oneself simply for who you are: unique. Strong lines, eye-catching details, and proportions that exude personality
- [Six New Styles at Spectaful](https://www.opticaljournal.com/six-new-styles-at-spectaful/): Spectaful recently released six new optical models at MIDO 2025. These latest designs — featuring three styles for women, two for men, and one unisex, perfectly blend bold creativity with Spectaful’s signature lightweight and functional craftsmanship. Crafted with technopolymer fronts and stainless-steel temples, the fresh additions introduce a range of shapes and vibrant color contrasts,
- [Safilo Group and Special Olympics Renew Partnership](https://www.opticaljournal.com/safilo-group-and-special-olympics-renew-partnership/): For over two decades, Safilo Group - one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets - and Special Olympics have been changing lives, one pair of glasses at a time. Now, that mission continues. The two organizations celebrated the renewal of
- [Erker’s 1879 Expands Bay Window Collection](https://www.opticaljournal.com/erkers-1879-expands-bay-window-collection/): Erker’s 1879 is thrilled to introduce an exciting expansion to the Bay Window Collection, adding 8 brand-new frames, each available in 4 distinct colorways. This latest release builds upon the collection’s rich storytelling, drawing inspiration from the brand’s German ancestry, St. Louis architecture, and a 145-year legacy of craftsmanship. The Bay Window Collection first launched as
- [WestGroupe Partners with the University of Waterloo](https://www.opticaljournal.com/westgroupe-partners-with-the-university-of-waterloo/): As part of its ongoing commitment to advancing eye care in Canada, WestGroupe has donated a total of $35,000 to the Waterloo Eye Institute (WEI). This includes an initial contribution of $15,000 in 2023, followed by an additional $20,000 in 2024, reinforcing WestGroupe’s dedication to supporting vision research, education, and expanded access to care. The
- [Isaac Mizrahi New York Men’s Timelessly Mod Sunglasses](https://www.opticaljournal.com/isaac-mizrahi-new-york-mens-timelessly-mod-sunglasses/): Based upon iconic classic American design, translated into modish styles, Isaac Mizrahi eyewear for men redefines the present-day man. While relaxing with good friends or sipping hot coffee at a small-town café, attending a celebratory dinner or black-tie afterparty, Isaac Mizrahi men’s eyewear will style any attire to look polished and on-trend. This collection represents
- [Limited Recycled Edition by ANDY WOLF](https://www.opticaljournal.com/limited-recycled-edition-by-andy-wolf/): For almost 20 years, the independent eyewear label ANDY WOLF has been one of the pioneers in the industry when it comes to more conscious and sustainable production processes. This year, the label is launching a limited edition of 250 pairs of glasses that take the idea of sustainability even further: The Daisy, a classic
- [American Optical Doubles Down On Relaunch](https://www.opticaljournal.com/american-optical-doubles-down-on-relaunch/): American Optical, the iconic eyewear brand known for its rich heritage and American manufacturing, unveiled six new styles as part of its ongoing brand relaunch. The release reaffirms the company’s dedication to premium craftsmanship and design. The newly imagined American Optical eyewear collection was first relaunched in 2020 and features 20 Sun and 20 Ophthalmic
- [Anna Sui Madcap Heiress](https://www.opticaljournal.com/anna-sui-madcap-heiress/): Designer and Founder, Anna Sui, the brand’s Fall/Winter 2025 Collection, “Madcap Heiress,” at the National Arts Club in New York City featuring 28 looks. She raises a slim cigarette to her lips, barely inhaling, flirting with the illusion of it all. Aimlessly she gazes out the window, the people milling about below are small and
- [Marth Stewart's New Releases For S/S 2025](https://www.opticaljournal.com/marth-stewarts-new-releases-for-s-s-2025/): Iconic style maven Martha Stewart presents her latest eyewear creations. Luxe Collection for Spring and Summer Reflects Her Impeccable Style. Acknowledged as the ultimate lifestyle icon, Martha Stewart’s influence impresses home décor, entertaining, food prep, and fashion. As a fashion influencer, she’s just recently released a fresh collection of eyewear featuring classics with that chic,
- [KOMONO's Zero Gravity Collection](https://www.opticaljournal.com/komonos-zero-gravity-collection/): KOMONO enters the new year with its Zero Gravity Collection, where classic frames defy earthly limits. Inspired by water’s mesmerizing shape-shifting movements in space, the designs distort and flow, yet stay true to their original form. Each frame, named after water in languages from around the world (Yoruba, Turkish, Japanese & Maltese), connects the global
- [NEOS Spring 2025//Optical Journal Podcast](https://www.opticaljournal.com/neos-spring-2025-optical-journal-podcast/): Daniel speaks with Jessica Leach and Joanna Ruiz about the North East Optical Show taking place on April 5th and 6th in Worcester, Massachusetts.
- [In Memoriam - Ira Haber](https://www.opticaljournal.com/in-memoriam-ira-haber/): "If your actions inspire others to dream more, learn more, do more, and become more, you are a leader." —John Quincy Adams Almost thirty years ago I was doing marketing for an online start-up when I met one of our customers who liked our marketing and wanted to talk to me about undertaking the marketing
- [LOOK MODA Xinox Series](https://www.opticaljournal.com/look-moda-xinox-series/): The new 70705 Full Xinox series from the LOOK MODA collection conveys the brand’s contemporary elegance through sophisticated design frames made with the exclusive Swedish Xinox steel (ultralight and up to 30% more flexible than regular steel). Distinguished by its innovative front construction, this line features beveling and lowered fronts that enhance the comfort and
- [Introducing Nano Rebel For Pre-Teens and Teens](https://www.opticaljournal.com/introducing-nano-rebel-for-pre-teens-and-teens/): The Nano Rebel collection embodies the bold, vibrant spirit of street style, inspired by the basketball courts and graffiti-filled streets. Crafted from Siliflex, Nano’s proprietary indestructible material, this four-model lineup features dynamic colors, modern designs, and unmatched durability. Slightly wrapped fronts with base cures of 4.50 to 6.00, straight wrap-around temples, and a metal wire
- [FACE A FACE - Color Lab / Over Lap](https://www.opticaljournal.com/face-a-face-color-lab-over-lap/): What happens when color stops being ‘just color’ and transforms into a culmination of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOR FUSION into a full INFUSION. HYPNO "HYPNO offers a one-of-a-kind visual experience!" This avant-garde concept challenges the
- [Jeff Press - PRESS EYEWEAR at opti](https://www.opticaljournal.com/jeff-press-press-eyewear-at-opti/): It's been a busy trade show season. Starting with opti at the end of January, we were able to see wonderful new eyewear designs and take the pulse of the industry we love so much. I am happy to report that wonderful creative eyewear designs and innovations are moving forward in 2025 and the market
- [Mondottica Group Announces Vision Care For Homeless People As Charity Partner For 2025](https://www.opticaljournal.com/mondottica-group-announces-vision-care-for-homeless-people-as-charity-partner-for-2025/): Mondottica Group announces Vision Care as its official charity partner for 2025. Vision Care for Homeless People (VCHP) specializes in delivering an optometric service to people experiencing homelessness or who are vulnerable for other reasons. Selected as Mondottica Group’s Charity of the Year, the leading international eyewear group will engage in fundraising and support for
- [EYECON Unveils EYECON[VERSATIONS]](https://www.opticaljournal.com/eyecon-unveils-eyeconversations/): Event organizers for EYECON, an exclusive luxury eyewear experience, are proud to announce their highly anticipated EYECON[VERSATIONS] content series and special events lineup. Taking place at The Glasshouse in New York City from March 14-16, 2025, EYECON[VERSATIONS] will feature an exceptional lineup of thought leaders across different luxury industries, brand innovators, and eyewear industry pioneers
- [LOFT Gearing Up For Expanded Event](https://www.opticaljournal.com/loft-gearing-up-for-expanded-event/): The LOFT Eyewear Shows New York event is scheduled from March 13 - 15 at new locations in the Chelsea/Hudson Yards district of New York City. LOFT Eyewear Shows have set the standard for independent eyewear events in North America since 2000. This year will mark the 25th Anniversary of the LOFT event in New
- [opti-mism 2025 opti Munich](https://www.opticaljournal.com/opti-mism-2025-opti-munich/): It’s been a busy couple of months. While 2024 eased into 2025 smoothly, it’s been a hectic month of trade show after show the last 30 days and it all won’t be over for another few weeks yet. Just after the U.S. swore in a new/old President, I took off for Germany and opti Munich.
- [International Brands Paint Diverse Exhibitor Collage At The Frame Affair](https://www.opticaljournal.com/international-brands-paint-diverse-exhibitor-collage-at-the-frame-affair/): The Frame Affair announces its’ lineup of diverse, international brands exhibiting in New York City March 13-15, 2025. Located in the beautiful Hudson Yards District, The Frame Affair will showcase unparalleled premium & luxury frame brands and the inspiration behind the collections. Brands exhibiting at The Frame Affair currently include AllSaints by WestGroupe, Arthod, Danshari,
- [Teachable Tuesday – The Lensmeter - To Read a Finished Progressive Pair](https://www.opticaljournal.com/teachable-tuesday-the-lensmeter-to-read-a-finished-progressive-pair/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is How To Use
- [Silhouette Adds New Color Accents To Titan Minimal Art](https://www.opticaljournal.com/silhouette-adds-new-color-accents-to-titan-minimal-art/): No hinges. No screws. No frame. Just the simplicity of Silhouette lenses attached to titanium wings weighing just 2 grams. Titan Minimal Art has always reflected technical perfection and panoramic freedom — until now. The “Dressed-Up Minimalist” is ready to face the world with sophisticated, new color accents — one painted along its famous titanium
- [Majestic MIDO 2025](https://www.opticaljournal.com/majestic-mido-2025/): I love trade show season. After celebrating the holidays with family I don’t know who is more eager for me to board an airplane, me, my daughter and grandson, or the dog and cats who take over my bed. I pack my 25” TravelPro suitcase and head for the airport, excited to see friends and
- [theo eyewear Introduces ‘LIQUID ELEMENTS’](https://www.opticaljournal.com/theo-eyewear-introduces-liquid-elements/): theo eyewear proudly unveils its latest eyewear collection: Liquid Elements. A unique family of six frames, inspired by the liquid elements from Mendeleev’s periodic table. The models Gallium, 31 (Ga), Bromine, 35 (Br), Rubidium, 6 (Rb), Cesium, 55 (Cs), Mercury, 80 (Hg), and Francium, 97 (Fr) embody the fluidity and adaptability of liquid metals, allowing
- [MOREL NESVIK Offers A Blend Of Quality Materials](https://www.opticaljournal.com/morel-nesvik-offers-a-blend-of-quality-materials/): MOREL always strives for creativity in its designs. With various quality materials, MOREL launches a new men’s release. Crafted with stainless steel, aluminum, and rubber, NESVIK is a striking concept with strong finishes and a confident aura. NESVIK features bold aluminum temples connected to sleek stainless-steel fronts. A long metal insert runs the full length
- [Optometry Giving Sight’s Grant Process Begins](https://www.opticaljournal.com/optometry-giving-sights-grant-process-begins/): Optometry Giving Sight (OGS) will begin accepting pre-applications for its grant program that funds sustainable, optometry-based projects to end preventable blindness and vision impairment throughout the world. Pre-applications will be accepted from March 1, 2025, until Midnight MST March 20, 2025. Organizations that pass the pre-application process will be invited to submit a full grant
- [Caroline Abram at MIDO 2025](https://www.opticaljournal.com/caroline-abram-at-mido-2025/): We got the very pleasant opportunity to sit down with Caroline Abram at her booth during MIDO a couple of weeks ago in Milan where she showed us some of her newest designs for 2025. https://youtu.be/eJZtG_FYfrQ See these new designs and the entire collection of Caroline Abram Eyewear at The Loft in New York City
- [Silhouette Eyewear Launches Urban-Nature Frames 'Vibrant Horizon'](https://www.opticaljournal.com/silhouette-eyewear-launches-urban-nature-frames-vibrant-horizon/): Vibrant Horizon merges industrial edge with natural elegance, marking Silhouette’s latest breakthrough in cutting-edge eyewear crafted with exceptional precision. This collection is a triumph for innovation, blending sustainable practices with exquisite design. 3D-printed eyewear may not be groundbreaking anymore, but SilhoPure redefines the category entirely. It begins with meticulously selected, high-quality materials of elite origin,
- [J.F. REY SLEDGE Series](https://www.opticaljournal.com/j-f-rey-sledge-series/): Since its creation, J.F.REY's SLEDGE series has not followed trends; it has anticipated them. With each collection, it pushes the boundaries of design and technology, exploring new aesthetic and functional dimensions. Recognized with an iF DESIGN AWARD 2024 for the JF3056 model, it asserts its unique character and strong quest for innovation. Each frame is a precise
- [Safilens Launches DELIVERY RIBO Riboflavin-Based Daily Contact Lenses](https://www.opticaljournal.com/safilens-launches-delivery-ribo-riboflavin-based-daily-contact-lenses/): Safilens expands its highly innovative product range with DELIVERY RIBO, a state-of-the-art contact lens in its field. The DELIVERY RIBO lens is designed for those who constantly engage in activities in front of digital devices, with the aim of providing accommodative support to limit visual stress and protect the cornea, crystalline lens, and retina from
- [Woodys x Paloma Suárez](https://www.opticaljournal.com/woodys-x-paloma-suarez/): Woodys Sunglasses graced the runway at the prestigious MBFW Madrid, the benchmark event for designer fashion in Spain. The Barcelona brand took the stage in collaboration with young designer Paloma Suárez, who has established herself as one of the most promising talents in Spanish fashion. Suárez, known for dressing artists such as Chloe x Halle,
- [Charmant Titanium Perfection Release Narrow Titanium Eyewear](https://www.opticaljournal.com/charmant-titanium-perfection-release-narrow-titanium-eyewear/): Charmant Titanium Perfection: trend-forward designs for everyday elegance. Precision. Strength. Style. Charmant Titanium Perfection is all about eyewear that works as hard as you do. Made of superior titanium, these modern frames are lightweight, durable, and packed with elegance. There are no compromises—just pure sophistication for people who know who they are and what they
- [TREE Spectacles announces Ethereal 2](https://www.opticaljournal.com/tree-spectacles-announces-ethereal-2/): TREE Spectacles announces Ethereal 2, the second chapter of the extraordinary Ethereal Collection exploring uncharted territories of aesthetic purity and innovation. This new line from the Italian design label represents a natural evolution, preserving the foundational values of Ethereal while pushing them toward new horizons of refinement and modernity. The color palettes of Ethereal 2
- [Marquee Brands and Laura Ashley Partner with Kasperek Optical](https://www.opticaljournal.com/marquee-brands-and-laura-ashley-partner-with-kasperek-optical/): Legacy home, fashion, and lifestyle brand celebrated for its romantic English aesthetic, Laura Ashley and Kasperek Optical, a family-owned and operated optical distributor and manufacturer, are set to launch a limited edition RXable sunwear collection in February 2025. This is one of the first exciting initiatives under Marquee Brands, the global brand accelerator and owner
- [Bajío Sunglasses Partners with IOT](https://www.opticaljournal.com/bajio-sunglasses-partners-with-iot/): Bajío, the manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with IOT to Revolutionize Fishing Vision through cutting-edge lens designs. These innovative designs feature a proprietary combination of technologies that significantly reduce the sensation of motion for wearers and vastly expand fields of view, providing unparalleled vision where it
- [The Optical Women's Association Announces Event at 100% Optical](https://www.opticaljournal.com/the-optical-womens-association-announces-event-at-100-optical/): The Optical Women’s Association (OWA) is expanding its international reach, bringing even more opportunities for women in the optical industry to connect and grow. As part of this exciting initiative, we are thrilled to announce an OWA Global Event at 100% Optical in London! Join us for “Sparkles & Sips: An OWA Networking & Connections
- [Color And Lens Evolution - Ørgreen Optics Vision For 2025](https://www.opticaljournal.com/color-and-lens-evolution-orgreen-optics-vision-for-2025/): Danish brand Ørgreen Optics is taking bold strides into its sunglasses collection for 2025 with a revitalized approach to color and lens innovation. Known for its minimalist design and technical precision, Ørgreen Optics is now setting its sights on redefining how its sun collection blends style and functionality. A STRATEGIC APPROACH TO COLOR With new
- [Top 10 100% Optical Must-sees for 2025](https://www.opticaljournal.com/top-10-100-optical-must-sees-for-2025/): Returning to London’s Excel Centre this week (1-3 March), the organizers of 100% Optical have shared their top recommendations for visitors coming along to the 11th edition of the must-attend event for the optical industry. Visitors can look forward to an insightful education program, in partnership with the Association of Optometrists (AOP), the latest in
- [DITA Lancier | New Optical Collection](https://www.opticaljournal.com/dita-lancier-new-optical-collection/): DITA-Lancier, a leader in advanced eyewear innovation, proudly announces its latest line of optical frames, blending cutting-edge technology with timeless design. Perfectly engineered for both performance and everyday wear, the DITA-Lancier optical collection elevates eyewear functionality while delivering superior style and comfort. Engineered for Excellence At the heart of the DITA-Lancier optical collection lies its
- [Sunny Days, Sustainable Ways – OTP Sun’s New Collection is Here](https://www.opticaljournal.com/sunny-days-sustainable-ways-otp-suns-new-collection-is-here/): WestGroupe has released the OTP Sun Spring/Summer 2025 Collection, an exciting lineup that combines eco-consciousness with trendy designs. In keeping with OTP’s commitment to sustainability, all frames in the collection incorporate biodegradable lenses, and many feature acetate made from eco-friendly materials. With a focus on inclusivity, the collection offers a variety of styles that celebrate
- [Eco Eyewear Spring/Summer 2025 Recycled Collection](https://www.opticaljournal.com/eco-eyewear-spring-summer-2025-recycled-collection/): Eco Eyewear has presented its latest Spring/Summer 2025 collection. This release is a homage to Eco's commitment to combining high fashion with sustainability, designed for stylish and environmentally conscious individuals. Haze is a classic yet modern frame exuding elegance. Thanks to its recycled material and excellent craftsmanship, looking good also means doing good. This sleek
- [Blackfin One SS25 - Design Evolves Through Innovation And Identity](https://www.opticaljournal.com/blackfin-one-ss25-design-evolves-through-innovation-and-identity/): Blackfin’s creative journey is progressing toward an increasingly distinctive aesthetic, reinforcing its image as a contemporary, avant-garde design brand. The goal is to achieve the perfect balance among the various product families while maintaining the distinct identity of each series. The Spring/Summer 2025 Blackfin One collection embodies a bold, sophisticated vision, where modern shapes merge
- [Hackett N14 Savile Row: Spring/Summer 2025 Optical](https://www.opticaljournal.com/hackett-n14-savile-row-spring-summer-2025-optical/): Hackett Savile Row’s latest optical collection pays homage to the iconic street where founder Jeremy Hackett began his journey in menswear. Renowned as the global hub of sartorial excellence, Savile Row inspires this Spring/Summer 2025 lineup, blending timeless silhouettes with contemporary details. Crafted from premium materials such as lightweight acetate and luxury titanium, these frames
- [Article One - Shaping the Course of Spring](https://www.opticaljournal.com/article-one-shaping-the-course-of-spring/): This spring, Article One redefines the intersection of style, sport, and self-expression with a new collection that embodies the spirit of discovery, precision, and individuality. Known for designs that seamlessly blend athletic performance with high-fashion sensibility, Article One continues to challenge expectations, offering eyewear for those who refuse to be defined by the ordinary. “It’s
- [Calvin Klein Jeans Eyewear Unveils its Spring/Summer 2025 Campaign](https://www.opticaljournal.com/calvin-klein-jeans-eyewear-unveils-its-spring-summer-2025-campaign/): Calvin Klein Jeans Eyewear has released the Spring 2025 collection of sunglasses and optical styles, featuring bold shapes, sleek silhouettes, and modern design details. CKJ25200S These sunglasses are made of lightweight metal in a sleek cat eye shape, with thin flexible temples that feature enamel coloring and injected plastic tips. A line on the lenses,
- [Optical Rockers Are Ready For Rock4Sight In Orlando](https://www.opticaljournal.com/optical-rockers-are-ready-for-rock4sight-in-orlando/): The collective of 13 musicians and singers who perform under the Rock4Sight banner are poised to put on a high-energy show at the Hard Rock Café Universal Orlando on Friday, February 21, according to organizers of the annual charity concert. Proceeds from the fundraiser will benefit ECN Purpose, a non-profit that provides eyewear and eyecare
- [Italian Pavilion At Vision Expo East](https://www.opticaljournal.com/italian-pavilion-at-vision-expo-east/): Did you miss MIDO last week in Milan? You can get a small taste of the largest optical trade show event in the world at our very own Vision Expo East this weekend in Orlando. Experience handcrafted, Italian-made Eyewear that combines fashion and functionality from Italy's finest independent eyewear brands. Over 16 Italian eyewear companies are
- [Kering Revenue Dips](https://www.opticaljournal.com/kering-revenue-dips/): “In a difficult year, we accelerated the transformation of several of our Houses and moved determinedly to strengthen the health and desirability of our brands for the long term. Across the Group, and at Gucci first and foremost, we made critical decisions to raise the impact of our communications, sharpen our product strategies, and heighten
- [Prestigious Lineup of Exhibitors at EYECON](https://www.opticaljournal.com/prestigious-lineup-of-exhibitors-at-eyecon/): EYECON, is set to redefine the luxury eyewear landscape with a lineup of esteemed brands exhibiting at its highly anticipated inaugural event. Taking place March 14 to 16, 2025 at The Glasshouse in New York City, EYECON will bring together the finest luxury eyewear and lens brands, optical retailers, and industry leaders for an unparalleled
- [JACQUEMUS Eyewear Announces Distribution Agreement With 8 AGENCY](https://www.opticaljournal.com/jacquemus-eyewear-announces-distribution-agreement-with-8-agency/): JACQUEMUS has entered an exclusive distribution agreement with 8 AGENCY to promote and sell their eyewear category across North America. This agreement encompasses the United States, Canada, and the Caribbean (excluding Barbados). The commercial strategy will target multiple channels, including department stores and optical boutiques. The JACQUEMUS eyewear license is held by LINDA FARROW who
- [Woodys ATELIER Line Grows](https://www.opticaljournal.com/woodys-atelier-line-grows/): The success of the Woodys ATELIER line has prompted the addition of six new models: 4 optical and 2 suns. These new frames maintain the essence that characterizes the line, with designs that fuse geometry, vibrant colors, highly worked volumes, and exclusive laminates. The great novelty of this season is the introduction of the two-color
- [LINDA FARROW - Autumn/Winter 25](https://www.opticaljournal.com/linda-farrow-autumn-winter-25/): For Autumn/Winter 25, LINDA FARROW is inspired by surrealist art, emphasising the extraordinary beauty of unexpected combinations of form, shape and texture. Whilst remaining true to the iconic DNA of the brand, the design focus is innovative and imaginative, evoking a sense of escape and creative exploration where the wearer is empowered to experiment with
- [Rolf Presents New Spring/Summer 25 Collection](https://www.opticaljournal.com/rolf-presents-new-spring-summer-25-collection/): At opti in Munich tomorrow, Rolf will be presenting the new Spring/Summer 2025 collection and will be joining Milan-based Mido next weekend for the second round of trade fair highlights. The collection will include new and sophisticated models from the Substance Collection, new bean eyewear for kids, sunglasses with stylish inlays from the Mount Collection,
- [MOCHA MOUSSE Pantone by J.F. REY](https://www.opticaljournal.com/mocha-mousse-pantone-by-j-f-rey/): Sunglasses or optical frames, J.F. REY presents a curated selection featuring warm, elegant, and intense tones, with custom-designed acetate blends inspired by the MOCHA MOUSSE Pantone. An extra touch of warm appeal and sophistication. The Mocha Mousse hues, coming in subtle and custom-designed acetate palettes, reveal warm and sophisticated light effects, giving these frames a
- [QUAY Re-Launches Optical Eyewear Division](https://www.opticaljournal.com/quay-re-launches-optical-eyewear-division/): QUAY, a leading independent global eyewear brand has re-introduced its optical category with a new distribution approach, a thoughtful design partnership, and a dedicated marketing campaign and strategy. Marking a significant shift in its business strategy for 2025, QUAY’s renewed focus on the category seeks to drive growth while offering competitive price positioning and a
- [WOOW - Play With Sport](https://www.opticaljournal.com/woow-play-with-sport/): Always further, always higher, always stronger: the new WOOW collection promises to coach you and help you exceed your limits! If life is a competition of style, the designers of the French brand have definitely brought their A-game with optical and sunglass styles that pay homage to your (future) achievements and everyday victories, big or
- [Dragon Eyewear Introduces New Female Styles](https://www.opticaljournal.com/dragon-eyewear-introduces-new-female-styles/): Dragon Eyewear, a globally recognized performance eyewear brand with deep ties to the action sports world, announces the launch of their latest eyewear collection, featuring female sun and optical frames designed in acetate renew. Known for its innovative designs and expert craftsmanship, Dragon continues to merge innovation and sustainability with unmatched style and performance. Available
- [WestGroupe To Distribute Sunday Somewhere](https://www.opticaljournal.com/westgroupe-to-distribute-sunday-somewhere/): Sunday Somewhere, renowned for its bold, oversized 70s-inspired eyewear, has partnered with WestGroupe to expand distribution across the USA and Canada. As a leading optical distributor, WestGroupe will now represent Sunday Somewhere’s eyewear and sun collections, bringing the brand’s distinctive style to a wider North American audience. “We are excited to partner with WestGroupe as
- [opti 2025 must-have: the ultimative opti bucket list](https://www.opticaljournal.com/opti-2025-must-have-the-ultimative-opti-bucket-list/): The countdown’s on, only a week to go until opti, the international trade show for optics and design in Munich, opens its gates. What’s hot, what‘s to discover? Here is the ultimate bucket list as an indispensable cheat sheet for your visit to opti 2025. To get properly started, here is a little advice from
- [Grow & Go International](https://www.opticaljournal.com/grow-go-international/): The modern history of eyewear is littered with the names of brands long forgotten who tried to expand internationally without proper planning. Like the American pioneers of old who headed the infamous words of 19th Century New York newspaper publisher Horace Greeley to “Go West, you man” many a man and his family perished following
- [SNOB Milano To Celebrate Its First 10 Years At MIDO](https://www.opticaljournal.com/snob-milano-to-celebrate-its-first-10-years-at-mido/): SNOB Milano, the brand that has revolutionized the world of prescription and sunglasses with its distinctive, technical approach, celebrates an important milestone: ten years of activity. A decade in which the brand has evolved without ever betraying its essence, securing a prominent position in the global eyewear market. Tommaso Bossetti, designer and founder of SNOB
- [Blackfin Spring/Summer 2025 collection](https://www.opticaljournal.com/blackfin-spring-summer-2025-collection/): With the new Spring/Summer 2025 collection, Blackfin launches its latest campaign with a fresh visual language that is both bold and sophisticated, transforming the brand’s iconic features into an enchanting, provocative portrayal. The photo shoot unfolds in an industrial-chic loft, a space where natural light streams through vast windows, creating an interplay of subtle and
- [Ultra Limited To Unveil New Eyeglasses And Sunglasses At MIDO](https://www.opticaljournal.com/ultra-limited-to-unveil-new-eyeglasses-and-sunglasses-at-mido/): Italian brand Ultra Limited is preparing to launch seven new models at MIDO 2025 — four optical frames and three sunglasses. The collection includes four models for women, two for men, and one unisex style, combining bold, statement-making frames with timeless elegance, ingenious color combinations, and premium materials. These latest additions capture the brand’s essence:
- [Marchon Eyewear And Kendra Scott Sign Licensing Agreement](https://www.opticaljournal.com/marchon-eyewear-and-kendra-scott-sign-licensing-agreement/): Marchon Eyewear, Inc., and Kendra Scott, the celebrated lifestyle brand known for its design, material innovation, and founding philosophy of "Family, Fashion, and Philanthropy," announced recently that they have entered an exclusive, long-term licensing agreement. New sun and optical styles designed under this partnership, the first-ever Kendra Scott eyewear collection, will be available in the
- [Revo and Lexus Launch Exclusive Eyewear Collection](https://www.opticaljournal.com/revo-and-lexus-launch-exclusive-eyewear-collection/): Revo, the premium performance eyewear company known for its high-quality sunglasses, announced a groundbreaking partnership with Lexus, the iconic luxury automotive brand, to introduce an exclusive collection of premium sunglasses. This collaboration brings together Revo’s cutting-edge NASA-based lens technology and Lexus’ refined design philosophy to deliver a line of eyewear that redefines performance, style, and
- [Etnia Barcelona Vintage Collection for Spring-Summer 2025](https://www.opticaljournal.com/etnia-barcelona-vintage-collection-for-spring-summer-2025/): Etnia Barcelona, an independent eyewear brand, launches its new Vintage collection for the SS25 season, an ode to sophistication inspired by shapes and colors of great classics from past eras. Built on three key pillars: art, sophistication, and elegance, each piece is a tribute to good taste and exclusivity, elevating elegance through a design that
- [Lacoste Present Spring/Summer Campaign](https://www.opticaljournal.com/lacoste-present-spring-summer-campaign/): Lacoste presents the women’s sunglasses and optical styles of the Spring/Summer 25 advertising, part of the Monogram collection. The design of the new frames is elevated by iconic details and showcases a modern interpretation of the brand’s signature elements. The new woman collection is feminine, elegant, sensual, iconic. Ideal for a multifaceted lifestyle. Halfway between
- [Esprit Releases New Biodegradable Ecollection](https://www.opticaljournal.com/esprit-releases-new-biodegradable-ecollection/): Esprit optical frames do more than elevate your style – these accessories are designed to lift your spirit. Each pair embodies sophisticated elegance that’s as much about confidence as it is about fashion. True to the motto, 'feel good to look good,' this high-quality eyewear unites fashion-forward statements with classic appeal and relaxed wearing comfort.
- [ELLE Eyewear:  New Year - New Direction.](https://www.opticaljournal.com/elle-eyewear-new-year-new-direction/): Born in Paris. Loved worldwide. As one of the first influencers, over the decades, ELLE has shaped style and empowered women across the globe. Going beyond fashion, ELLE is a mindset. Celebrating individual flair and blending modern with classic elements, ELLE is for women who confidently follow their own path. ELLE Eyewear reflects this spirit
- [Summer Chic Awaits!  Discover the Newest FYSH Sun Models](https://www.opticaljournal.com/summer-chic-awaits-discover-the-newest-fysh-sun-models/): FYSH Sun has unveiled its 2025 Spring/Summer Collection—a dynamic mix of eighteen bold new styles and elevated classics. With a nod to vibrant patterns, sleek silhouettes, and intricate details, each piece draws inspiration from the most exciting fashion trends. Get ready to make a statement under the sun! Leading the way is F-2118, a square-shaped
- [Judges Announced And Deadline Extended For Love Eyewear Awards 2025](https://www.opticaljournal.com/judges-announced-and-deadline-extended-for-love-eyewear-awards-2025/): Organizers of the UK’s largest optical exhibition, 100% Optical (1-3 March, London’s ExCel), have announced the line-up of industry leaders that have formed this year’s judging panel that will crown the winners of the 2025 Love Eyewear Awards. As entries are still pouring in the Love Eyewear Awards, which aims to champion and promote eyewear
- [100% Optical Launches Priority Bookings For Education Program](https://www.opticaljournal.com/100-optical-launches-priority-bookings-for-education-program/): Seminar bookings for 100% Optical, taking place at London’s Excel from 1st to 3rd March 2025, have been confirmed by the organizers in collaboration with the AOP, the event’s long-standing education partner. AOP priority bookings will be available on Monday 13th January 2025, followed by ABDO priority a week later on 20th January, ahead of
- [Katherine Cousins - Jennifer Bradley - QUAY Eyewear//The Optical Journal Podcast](https://www.opticaljournal.com/katherine-cousins-jennifer-bradley-quay-eyewear-the-optical-journal-podcast/): Daniel Speaks with Katherine Cousins and Jennifer Bradley about one of the hottest eyewear brands born in Australia, QUAY Eyewear.
- [Ashley Mills - Vision Expo East 2025//The Optical Journal Podcast](https://www.opticaljournal.com/ashley-mills-vision-expo-east-2025-the-optical-journal-podcast/): Daniel speaks with the CEO of The Vision Council, Ashley Mills about Vision Expo East and it's new home, Orlando Florida, taking place, February 19-22, 2025. CLICK ON THE VISION EXPO LOGO TO GET YOUR FREE PASS TO VISION EXPO EAST 2025 EXCLUSIVELY FOR OPTICAL JOURNAL LISTENERS AND READERS
- [read on at MIDO](https://www.opticaljournal.com/read-on-at-mido/): Award-winning reading glasses company read on announced their participation at Mido 2025 as they embark on a scaling of the business and significantly increase their point-of-sale network. By February 2025, the patented reading product read on light will already be available in 20 countries: Switzerland, USA, Canada, Mexico, Belgium, Germany, Austria, Italy, France, Spain, Portugal,
- [Three Weeks Until MIDO 2025](https://www.opticaljournal.com/three-weeks-until-mido-2025/): In fewer than three weeks, MIDO 2025 will open the doors of Fiera Milano Rho to welcome more than 1,200 exhibitors from 50+ countries, including Italy, Germany, France, UK, Spain, the USA, Japan, Hong Kong, and South Korea, as well as India, Australia, South Africa, Canada, Brazil and Ukraine. Compared to the previous edition, the
- [Shamir Releases Shamir iFit™](https://www.opticaljournal.com/shamir-releases-shamir-ifit/): Shamir has introduced Shamir iFit™ technology, exclusively with Spark™ 4W. Shamir iFit™ centration software provides automation to the process of frame-fitting, creating a fast, reliable, and effortless measurement experience. Activated by just one click, Shamir iFit™ captures and records every measurement point with AI-driven speed and precision, including the hardest-to-measure parameters like panoramic angle, pantoscopic
- [WEB EYEWEAR Unveils FRAMING LIGHT](https://www.opticaljournal.com/web-eyewear-unveils-framing-light/): WEB EYEWEAR is thrilled to announce its latest communication campaign, FRAMING LIGHT, a project that seeks to transcend traditional eyewear marketing by capturing the brand’s core values through the artistic lens of a curated range of Italian photographers. The campaign, under the creative direction of BRVTO Creative Agency, metaphorically and literally frames visual moments reflecting
- [William Morris - Choose Your London](https://www.opticaljournal.com/william-morris-choose-your-london/): Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character. BARBICAN Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired
- [Bend Shape REFORM](https://www.opticaljournal.com/bend-shape-reform/): REFORM offers style that bends and durability that lasts with a patented technology. Rooted in innovation, REFORM glasses are engineered with cutting-edge flexible materials that effortlessly reform to their original shape, no matter the twists and turns of your day. ICARE GROUP will be showcasing the newest styles of REFORM Eyewear at MIDO. UNLIMITED STYLING
- [Mondottica Launches Anna Sui SS25 Campaign](https://www.opticaljournal.com/mondottica-launches-anna-sui-ss25-campaign/): Inspired by Anna’s signature butterfly and iconic colors, Mondottica Group made candy-colored optical eyewear for the Anna Sui SS25 collection. Effortlessly elevate your look with our classic eyeglasses from Anna Sui, they deliver a lightweight and comfortable fit for all-day wear. The signature butterfly-inspired trims add a touch of elegant flair, transforming this timeless style
- [ZEISS MEL 90 Excimer Laser Receives U.S. FDA Approval](https://www.opticaljournal.com/zeiss-mel-90-excimer-laser-receives-u-s-fda-approval/): ZEISS Medical Technology announced recently that the MEL® 90 received approval from the U.S. Food and Drug Administration (FDA), giving the excimer laser technology simultaneous approval for all three major indications, including myopia, hyperopia, and mixed astigmatism (a condition where both hyperopic and myopic correction is required). The ZEISS MEL 90 fully integrates into the Corneal
- [Transitions Optical Announces 2024 Transitions Innovation Awards Finalists](https://www.opticaljournal.com/transitions-optical-announces-2024-transitions-innovation-awards-finalists/): Transitions Optical, Inc. has unveiled the finalists for its annual Transitions® Innovation Awards program, which recognizes individuals and organizations from North America who have shown unparalleled commitment to implementing innovative programs and technologies over the past year. “We are proud to recognize the exceptional achievements of this year’s finalists,” said Drew Smith, senior director, North
- [Optical Training Institute Now Offers Exam Pass Guarantee](https://www.opticaljournal.com/optical-training-institute-now-offers-exam-pass-guarantee/): Optical Training Institute (OTI) announced its Exam Pass Guarantee as part of the renowned Optician Development Program (ODP). The ODP, designed to comprehensively prepare students for careers in opticianry, now features an Exam Pass Guarantee, giving students peace of mind as they pursue certification for the American Board of Opticianry (ABO) and National Contact Lens
- [The Frame Affair Comes To New York City](https://www.opticaljournal.com/the-frame-affair-comes-to-new-york-city/): Dedicated to showcasing the finest in independent luxury and ultra-luxury eyewear craftsmanship, The Frame Affair offers optometrists, opticians, and industry leaders an immersive experience that goes behind the scenes into the stories behind each collection, March 13-15 at The Shed in New York City. Curated as a luxury art gallery, The Frame Affair creates a
- [Safilo And Under Armour Renew Global Eyewear Licensing Agreement](https://www.opticaljournal.com/safilo-and-under-armour-renew-global-eyewear-licensing-agreement/): Safilo Group – one of the eyewear industry’s key players in the design, manufacturing, and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – and Under Armour - a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories - announce the renewal of their global licensing agreement for Under
- [Woodys Presents ANIMA](https://www.opticaljournal.com/woodys-presents-anima/): Woodys Eyewear presents ANIMA, a campaign with a very clear aesthetic purpose: to honor the meticulous design and color work that characterizes the brand, reflecting its identity in a utopian, harmonious, and sophisticated world. A singular atmosphere is created through the details, minimalist architecture, and Couture accouterments comprising the designs. The Woodys spring-summer collection includes
- [New IZOD Models Balance Sporty And Trendy](https://www.opticaljournal.com/new-izod-models-balance-sporty-and-trendy/): Izod by ClearVision Optical is announcing six new models, including a three-piece capsule collection that balances trendy and sporty for men with an active lifestyle. This release includes a variety of sporty styles, including semi-rimless frames, rubber temples, and functional, durable designs. Models 2128, 2130, and 2132 are a capsule collection crafted to combine performance
- [Opti Boxes 2025](https://www.opticaljournal.com/opti-boxes-2025/): There are a number of awards given out in the optical industry. I believe most people in optical are familiar with what would be the Academy Awards of optical, the Silmo d’Or. There are the Love Eyewear Awards given out by 100% Optical in London. There is the NOW Awards, handed out at Vision Expo.
- [FACE A FACE - COLOUR LAB / OVER LAP](https://www.opticaljournal.com/face-a-face-colour-lab-over-lap/): What happens when color stops being “just color” and transforms into a summons of our emotions? For this spring twist, the French brand FACE A FACE takes its experimental quest to new heights, transforming the work on COLOUR FUSION into a full INFUSION. DIDOT DIDOT concept is inspired by the strong contrast between thin and
- [The Optical Women’s Association Announces Global Connection Event At MIDO](https://www.opticaljournal.com/the-optical-womens-association-announces-global-connection-event-at-mido/): The Optical Women’s Association (OWA) announced an OWA Global Event at MIDO in Milan, as expansion plans continue to reach out to women in the optical industry internationally. “Breaking Optical Barriers: Women Who Conquered the Climb to Success”, a powerhouse panel of accomplished executive leaders facilitated by OWA Vice President, Megan Molony. Graciously sponsored by MIDO,
- [Brett Cates - The Eyeball 2025 // The Optical Journal Podcast](https://www.opticaljournal.com/brett-cates-the-eyeball-2025-the-optical-journal-podcast/): Daniel speaks with Brett Cates about the newest American trade show event, The Eyeball, taking place on January 25th in Palm Springs, California.
- [Alex Capote - CAPOTE Eyewear](https://www.opticaljournal.com/alex-capote-capote-eyewear/): We got a chance to sit with Alex Capote, the founder and designer of CAPOTE Eyewear at the Hong Kong International Optical Fair back in November. We wanted to share this video showcasing some of his newest designs with you here. https://youtu.be/PT0Rms1C-yw You can see the entire collection at MIDO next month in Pavilion 4
- [Euromonitor International Reveals Top Global Consumer Trends For 2025](https://www.opticaljournal.com/euromonitor-international-reveals-top-global-consumer-trends-for-2025/): Data analytics company Euromonitor International has revealed its Top Global Consumer Trends 2025, with the annual report highlighting the five key trends that explain the evolving behavior of consumers. Euromonitor’s Global Consumer Trends 2025 report illustrates how different generations are impacting business dynamics, creating new opportunities, and how companies are adapting to shifting customer habits.
- [History of Eyewear: 1500-1775](https://www.opticaljournal.com/history-of-eyewear-1500-1775/): As we turn toward the end of the 1700s it’s now time for some innovation in lens technology!
- [History Of Eyewear: Antiquity To 1499](https://www.opticaljournal.com/history-of-eyewear-antiquity-to-1499/): To understand the technology of Progressive Multifocal lenses, its critical to understand the evolution of eyewear technology throughout history.
- [Dress Where You Want to Be – My New Year’s Resolution, Part 1](https://www.opticaljournal.com/dress-where-you-want-to-be-my-new-years-resolution-part-1/): I look like crap. On my best days, my fashion choices resembled an old JCPenney’s catalog someone crumpled up, ran through the dishwasher, and was then attacked by rabid squirrels. At my worst, I get free soup. I didn’t always dress so poorly. I once wore wool suits with Italian leather dress shoes and hand-made
- [100% Optical Announces Live Exhibitor List](https://www.opticaljournal.com/100-optical-announces-live-exhibitor-list/): Organizers of the UK’s largest optical event, 100% Optical, have revealed the first wave of top brands who’ll be exhibiting at Europe's fastest-growing optical event when it returns in March. New eyewear and eyecare brands at the award-winning optical show, which takes place at London’s ExCeL from 1-3 March 2025, will include DITA Lancier, Mykita,
- [CVO Eyewear Introduces Five New Styles](https://www.opticaljournal.com/cvo-eyewear-introduces-five-new-styles/): CVO Eyewear, a ClearVision brand, announced three new five new styles for men and women. This new release updates the CVO Classic and CVO Tech subcollections with timeless, wearable options that include elegant accents and tough titanium. The women’s frames feature feminine stone accents, while the men’s options are durable and lightweight for everyday wear and
- [Rock4Sight Annual Fundraiser on Feb. 21](https://www.opticaljournal.com/rock4sight-annual-fundraiser-on-feb-21/): Rock4Sight, the annual rock ‘n’ roll fundraiser, is heading to the Hard Rock Café Orlando at Universal Studios for a night of music, dancing, and fun in support of non-profit vision care foundation ECN Purpose. The show, on February 21, 2025, will feature talented volunteer musicians from throughout the optical industry. It will be the
- [Colibris Unveils New Identity For Its 25th Anniversary](https://www.opticaljournal.com/colibris-unveils-new-identity-for-its-25th-anniversary/): After 25 years, Colibris Eyewear is celebrating a graphic relaunch with a fresh and modern brand message. Under the guiding principle of ‘Corporate design for small faces’, the traditional Lübeck eyewear brand is impressively staging its long-standing promise: eyewear specially designed for small faces - with a perfect fit and timeless elegance. The new corporate
- [Teachable Tuesday - Prentice's Formula (Rule) Part 1](https://www.opticaljournal.com/teachable-tuesday-prentices-formula-rule-part-1-2/): John Seegers of Optician Works and Laramy-K, have graciously shared some of their awesome videos with us to share with you. John is one of the best trainers of opticians and his video series has received acclaim from coast to coast, helping thousands of opticians pass certification and licensing exams. This week’s video is Prentice's Formula (Rule)
- [Prodesign - The Essence of Danish Deisgn](https://www.opticaljournal.com/prodesign-the-essence-of-danish-deisgn/): Step into a new season of design mastery with Prodesign’s 2025 collection—a showcase of craftsmanship, innovative materials, and bold aesthetics tailored for everyone who appreciates quality in every detail. This year, Prodesign’s collection redefines classic styles with new shapes, unique materials, and thoughtfully engineered details, all crafted to enhance personality and comfort — across generations.
- [Travel To Europe 2025](https://www.opticaljournal.com/travel-to-europe-2025/): Those of you who are regular readers, listeners, or viewers of The Optical Journal know I am fortunate enough to travel to multiple optical trade shows throughout the year. My travels are my passion these days and I hope I will continue to visit these shows for many years to come. As an American, it’s
- [Tocco Delta 100: The Future Of Rimless Eyewear](https://www.opticaljournal.com/tocco-delta-100-the-future-of-rimless-eyewear/): Tocco Eyewear has unveiled the Delta 100 Collection: A Bold New Standard in Rimless Eyewear. Tocco Eyewear announced the launch of the Delta 100 collection, a striking new addition of 12 new shapes and 12 new colors to its rimless eyewear lineup. Combining cutting-edge materials with a sleek, modern design, the Delta 100 frames redefine
- [Looking Together To 2025](https://www.opticaljournal.com/looking-together-to-2025/): In the waning moments of 2024, I find myself reflecting on the year in optical. We saw a lot of mergers and acquisitions both in the manufacturing and retail sectors. Essilor, VSP, CloserStill, Belden, Fielmann Group, and more were buying. We also saw several new brands, such as Press Eyewear, Uncommon from ClearVision, and Bridge
- [Silhouette Clear Sky Breaks New Ground In Sustainable Eyewear](https://www.opticaljournal.com/silhouette-clear-sky-breaks-new-ground-in-sustainable-eyewear/): The Clear Sky collection is the latest Silhouette innovation combining premium style with high-tech sustainability. Silhouette is introducing the first-ever eyewear using a new, “bio-circular” material made with organic waste from industries like agriculture, forestry, and aquaculture. The result is a high-performance frame of exquisite comfort, durability, and elegance. SPX Green+ reduces climate impact with 100%
- [Robert Bell – The EyeCoach –  In Memoriam // Optical Journal Podcast](https://www.opticaljournal.com/robert-bell-the-eyecoach-in-memoriam-optical-journal-podcast/): Robert Bell, affectionately known by so many as The Eyecoach, passed away last week at 63 from Cancer. This encore podcast from 2019 is a remembrance of a man who loved the optical industry and gave so much to all who knew him.
- [TOM FORD EYEWEAR: THE ICON COLLECTION](https://www.opticaljournal.com/tom-ford-eyewear-the-icon-collection-2/): The TOM FORD EYEWEAR ICON COLLECTION is the maximum expression of luxury. Inspired by personalities with charisma and presence, the collection shines the spotlight on unparalleled workmanship that elevates and enhances each element. The styles have been highlighted by fine processing. Handcrafted havana colorations and transparent acetate on the inner side of the temples with
- [Bollé Brands Partners with Seaport-ODLM](https://www.opticaljournal.com/bolle-brands-partners-with-seaport-odlm/): Bollé Brands recently announced a strategic partnership with Seaport-ODLM for the exclusive distribution of its sunglasses and ophthalmic collections to opticians. Starting January 1st, 2025, Seaport-ODLM will manage the distribution of Bollé, Serengeti, and Spy+ products across several key European markets, including Germany, Italy, Austria, France, Spain, and Portugal. The announcement marks a pivotal step
- [ClearVision Announces Advantage Titanium](https://www.opticaljournal.com/clearvision-announces-advantage-titanium/): ClearVision Optical recently introduced Advantage Titanium, a 100% titanium collection with 24 styles made specifically for managed care with a unique pricing program that maximizes profitability. Advantage Titanium is perfectly timed as more patients prioritize staying within or just above their vision plan allowances following years of rising costs. In fact, around three-quarters of respondents
- [Top Ten For 2024 // Optical Journal Podcast](https://www.opticaljournal.com/top-ten-for-2024-optical-journal-podcast/): As 2024 comes to a close, we want to thank each of you for spending some of your valuable time with The Optical Journal. We truly appreciate every one of you and look forward to serving you even more and better content in 2025. As always please feel free to forward any questions or suggestions
- [Prada Group and EssilorLuxottica Extend Licensing](https://www.opticaljournal.com/prada-group-and-essilorluxottica-extend-licensing/): Prada Group and EssilorLuxottica announced the renewal of their licensing agreement for the development, production, and worldwide distribution of eyewear under the Prada, Prada Linea Rossa, and Miu Miu brands. The existing agreement, expiring on December 31, 2025, has been extended through December 31, 2030, with the provision for renewal until December 31, 2035. Rooted in
- [James Spina 20/20 //Optical Journal Podcast (Encore)](https://www.opticaljournal.com/james-spina-20-20-optical-journal-podcast-encore/): Daniel speaks with the retired Editor-in-Chief of 20/20 Magazine, James Spina.
- [INVU Fashionista Edition](https://www.opticaljournal.com/invu-fashionista-edition/): To launch the new sunglasses season, Swiss Eyewear Group proudly presents the INVU Fashionista Edition. Inspired by bold, oversized diva styles, INVU designers have reimagined the look with a sleeker, more modern silhouette tailored for today’s fashion-forward women. The latest INVU release is rendered in ever-elegant black and white colors. Each pair is adorned with
- [Entries Open for 100% Optical’s 2025 Love Eyewear Awards](https://www.opticaljournal.com/entries-open-for-100-opticals-2025-love-eyewear-awards/): The organizers of Europe's fastest-growing optical event, 100% Optical, have announced that entries are now open for the ever-popular Love Eyewear Awards. The UK’s only awards show of its kind, Love Eyewear Awards, champions eyewear from independent and major designers, manufacturers, and retailers, covering a diverse range of categories including New Designer 2025, Sustainable Frame
- [Moleskine Eyewear Introduces the Eastman Acetate Renew Materials](https://www.opticaljournal.com/moleskine-eyewear-introduces-the-eastman-acetate-renew-materials/): Moleskine Eyewear announced the Eastman Acetate Renew Materials Collection — a fusion of design and eco-conscious practices. Through collaboration with the US Company Eastman, Moleskine Eyewear has established a closed-loop system embracing Eastman’s Renewed Acetate as the core material for this collection. In Eastman’s RENEWED ACETATE: 42% BIO-BASED content derived from wood pulp cellulose that is FSC-certified.
- [Charmant USA’s Top Eyewear Picks For 2024!](https://www.opticaljournal.com/charmant-usas-top-eyewear-picks-for-2024/): What an incredible year! Charmant USA has shared the top eyewear they designed, manufactured, and distributed in 2024. Each brand, whether house or licensed, stayed true to the Charmant philosophy: ensuring that precision and quality always take first priority in everything they do. Charmant house brands, Minamoto, Charmant Titanium Perfection, Line Art Charmant, and Aristar,
- [NW77th Unveils The Corbin Frame](https://www.opticaljournal.com/nw77th-unveils-the-corbin-frame/): NW77th announced its first-ever collaboration, partnering with Glenn S. Corbin, OD, President of Wyomissing Optometric Center and Chief of Optometry at Penn State Health St. Joseph Medical Center. With a remarkable 42-year career and as a longtime NW77th customer, Dr. Corbin brings a legacy of expertise to this collaboration. The Corbin frame is now a
- [The Neighbors Adds Six New Frames](https://www.opticaljournal.com/the-neighbors-adds-six-new-frames/): The Neighbors by Studio Optyx has expanded its women’s eyewear collection with the addition of six stunning new frames, offering fresh opportunities for women to express their unique sense of style. This latest release builds on the brand’s commitment to timeless design and modern elegance, bringing the collection to a total of 30 distinctive models.
- [Euroinsights - Eyewear Craft](https://www.opticaljournal.com/euroinsights-eyewear-craft/): Interest in and the resurgence of artisanal traditions have catapulted centuries-old skills into the spotlight with the recent reopening of Notre Dame Cathedral in Paris on L’Île de la Cité. The reconstruction of the church after a devastating fire in 2019 has contributed to the awareness of passionate craftspeople on a global scale who continue
- [OGI Eyewear Explores Eye-Catching Trends For 2025](https://www.opticaljournal.com/ogi-eyewear-explores-eye-catching-trends-for-2025/): As eyewear customers are looking for energetic colors and bold shapes, OGI Eyewear’s Spring 2025 collections bring impact and individuality together in an unbeatable combination. Optical style is evolving: neutrals are fading out, in favor of cherry reds, electric blues, and other vibrant hues. At the same time, frames continue to go bigger and bolder
- [BREEZE ULTRALIGHT BY Sea2see](https://www.opticaljournal.com/breeze-ultralight-by-sea2see/): Sea2see have added a new advanced product range to its core ‘seastainable’ optical and sunglass collections for Autumn/Winter 2024/25, with outstanding attention to detail in the ultra-lightweight structure, functionality, and comfort of the designs. The BREEZE ULTRALIGHT line launches with four unique shapes: Aliseo, Garbi, Sirocco, and Zefiro, with three more complimentary models to be
- [U.S. Senate Passes FDA Modernization Act 3.0](https://www.opticaljournal.com/u-s-senate-passes-fda-modernization-act-3-0/): Senate Republicans and Democrats have united to pass the FDA Modernization Act 3.0, S. 5046. The bill was introduced by Sens. Cory Booker, D-N.J., Eric Schmitt, R-Mo., Rand Paul, R-Ky., Mike Braun, R-Ind., Angus King, I-Maine, John Kennedy, R-La., Sheldon Whitehouse, D-R.I., Ben Ray Luján, D-N.M., and Richard Blumenthal, D-Conn. Sen. Roger Marshall, R-Kan., is
- [SILMO Paris Optics 2025 Design Contest](https://www.opticaljournal.com/silmo-paris-optics-2025-design-contest/): SILMO Paris, a key event in the optics and eyewear sector since 1967, is inviting design students to take up a unique challenge with the 4th edition of the Optical Design Contest. SILMO affirms its commitment to promoting expertise, supporting the industry, and stimulating innovation through the Optical Design Contest. A real springboard for tomorrow's talent,
- [opti 2025: Innovation As Far As Eyes Can See](https://www.opticaljournal.com/opti-2025-innovation-as-far-as-eyes-can-see/): In the design & frames areas of Halls C1, C2, and C3, opti will unveil the trends for 2026. Hall C3 will house opti’s newly designed information, knowledge, and networking heart: the opti HUB ARENA. Hall C4 surprises visitors with yet another premiere: TOMORROW VISION, the joint area of nine leading contact lens manufacturers, presenting
- [New Vision For SIOF 2025](https://www.opticaljournal.com/new-vision-for-siof-2025/): The 23rd China (Shanghai) International Optics Fair (SIOF2025) is scheduled to be held on February 20-22, 2025 at the Shanghai New International Expo Center. A new venue brings SIOF to be fully upgraded in this edition. In order to better convey the professionalism and cutting-edge innovation of the exhibition, SIOF2025 with the theme of "
- [JPLUS Jones LAG](https://www.opticaljournal.com/jplus-jones-lag/): The tradition of high-quality, 100% Made in Italy eyewear by JPLUS by Essequadro, led by Stefano Scauzillo, meets the distinctly "social" new-generation creativity of LAG WORLD, founded by Luigi Antonio Giaretti, to soar towards a truly unique Contemporary Jewel Eyewear: the “Jones LAG” sunglasses. The “Jones LAG” sunglasses make a bold statement, defining the face
- [Optometry Giving Sight Announces 2024 Grant Winners](https://www.opticaljournal.com/optometry-giving-sight-announces-2024-grant-winners/): Optometry Giving Sight (OGS) has announced the selection of its 2024 grant program recipients. This year, 16 grants totaling almost $1 million USD have been awarded to 15 organizations for projects that will help eradicate uncorrected refractive error globally. As "Optometry's Charity," OGS raises funds from optometrists, optometry practices, and optometry-related businesses and corporations to
- [OSA Lays Out Strategy For Next Decade](https://www.opticaljournal.com/osa-lays-out-strategy-for-next-decade/): A totally integrated eye health pathway, with the seamless integration of optometry and ophthalmology, was the clear message of the OSA’s AGM this month, as the supplier organization provides the infrastructure for the next decade. Bringing together leaders from all optical professional bodies, OSA Chair, Roy Stoner, told delegates that the launch of the OSA’s
- [Anna Sui SS25 Runway Collection](https://www.opticaljournal.com/anna-sui-ss25-runway-collection/): "Sally Go’ Round the Roses” by The Jaynetts (1963) was a song that Andy Warhol would listen to Over & Over again while painting. I drew my inspiration from a compilation of his Pre-pop drawings, sketches, and the watercolors. I love his line quality and the whimsey of his Cherubs, ice cream, and cakes", states
- [EYECON SHOW To Debut In New York City](https://www.opticaljournal.com/eyecon-show-to-debut-in-new-york-city/): A new era of luxury eyewear experiences begins with EYECON, an exclusive three-day B2B event that redefines how the industry connects, innovates, and tells its story. EYECON will take place at the iconic The Glasshouse in New York City from March 14 to 16, 2025. EYECON aligns with the esteemed Eyewear Design Week that month,
- [GUESS Eyewear Holiday 2024 Campaign With Georgina](https://www.opticaljournal.com/guess-eyewear-holiday-2024-campaign-with-georgina/): GUESS launches its Holiday 2024 campaign with Argentinian model and reality TV personality, Georgina Rodriguez, sporting GUESS Eyewear. Shot by renowned photographer and long-standing GUESS visionary Nima Benati, the Holiday campaign features Georgina in a series of standout looks, which perfectly captures the combination of her radiant personality and the brand’s visualization of holiday glamour,
- [Sağlam SILMO Istanbul](https://www.opticaljournal.com/saglam-silmo-istanbul/): Once again I had the honor and the pleasure of boarding an airplane bound for Istanbul, Türkiye for the 11th Edition of SILMO Istanbul. Once again I packed my suitcase for the long journey from the foot of the Rocky Mountains to the Bosporus Straight that separates the city of 15 million, one side in
- [Say Hello To Silhouette's EOS Collection](https://www.opticaljournal.com/say-hello-to-silhouettes-eos-collection/): Today’s generation wants retro accessories without the weight of older materials. The Silhouette Eos collection features voluptuous 70s contours made from ultra-light SPX+® material for featherlight comfort. Monotone is out. Multi-dimensional is in. Eos frames reflect the fluid expression of the modern persona. As the SPX+® topography moves from thick to thin, a ‘shape-in-shape effect’
- [Woodys Launches Its Limited-Edition XMAS III](https://www.opticaljournal.com/woodys-launches-its-limited-edition-xmas-iii/): This holiday season, Woodys presents the new limited-edition XMAS III, featuring the exclusive Wish sunglasses model, which combines elegance with the festive spirit of Christmas. The Wish design stands out with its dazzling burgundy color, a trending shade this season, complemented by glitter details on the front that evoke the sparkle of snow in winter.
- [MOVITRA’s Status 06](https://www.opticaljournal.com/movitras-status-06/): MOVITRA’s Status 06 in the Status Acetate collection – is evocative of a particular, classically inspired design style, in a line that is born out of a tradition of fine Italian craftsmanship and prestigious artisan excellence. The product features the eyewear brand’s patented MOTUS rotation mechanism, the heart of all MOVITRA products - welded to
- [Christian Lacroix Autumn/Winter 2024](https://www.opticaljournal.com/christian-lacroix-autumn-winter-2024/): Christian Lacroix’s latest Autumn/Winter 24 optical collection celebrates the iconic designer’s commitment to sophisticated style and refined craftsmanship. The collection exemplifies the Lacroix touch, combining striking color palettes, unique textures, and exquisite detailing that merge high fashion artistry with everyday wearability. CL1164 This delicate style available in a Green Tortoise or Glossy Black, pairs a
- [University of Colorado Anschutz Receives Up to $46 Million to Develop Innovative Treatment to Cure Blindness](https://www.opticaljournal.com/university-of-colorado-anschutz-receives-up-to-46-million-to-develop-innovative-treatment-to-cure-blindness/): The University of Colorado Anschutz Medical Campus will receive up to $46 million from the Advanced Research Projects Agency for Health (ARPA-H) Transplantation of Human Eye Allografts (THEA) program to advance pioneering research aimed at curing total blindness through human eye transplantation. The award will support the work of the Total Human Eye-allotransplantation Innovation Advancement
- [Holiday Looks from Colors in Optics 2024](https://www.opticaljournal.com/holiday-looks-from-colors-in-optics-2024/): With Christmas, Kwanzaa, and Chanukah approaching it’s time to plan out the classiest festive looks. Coordinate your styling with Colors in Optics’ new Holidays 2024 collection. The group introduces chic, innovatively designed optical frames in vibrant hues associated with the season. Green and Red applaud Kwanzaa and Christmas while elegant Blues reflect the essence of
- [J.F. REY SLEDGE COMBI For Men](https://www.opticaljournal.com/j-f-rey-sledge-combi-for-men/): A key concept in J.F. REY's men's collections, its SLEDGE COMBI expands with three new models that are as creative as they are masculine. Combining exclusive design with patented technologies, these high-precision frames reflect J.F. REY's determination to offer ever more innovative and ambitious eyewear, creating a truly distinctive visual identity. The models stand out
- [DaTE 2025 Premiers At The Cocoricò Pyramid In Riccione](https://www.opticaljournal.com/date-2025-premiers-at-the-cocorico-pyramid-in-riccione/): Don’t underestimate the sound of silence: the concept shared on social media in September. During these months of seeming stillness, we have designed a different, unconventional kind of DaTE. Prepare to be amazed. We began by changing the location, the first step in an entirely re-imagined perspective. Followed by the news that DaTE is becoming

## Pages

- [Optical News With Independent Views](https://www.opticaljournal.com/): The Optical Journal provides the latest optical news, eyewear fashion trends, sunglasses styles, and contact lens updates for optometrists, opticians, and eyecare professionals.
- [Optical News With Independent Views](https://www.opticaljournal.com/): The Optical Journal provides the latest optical news, eyewear fashion trends, sunglasses styles, and contact lens updates for optometrists, opticians, and eyecare professionals.
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- [Optical Events](https://www.opticaljournal.com/optical-conferences-and-trade-shows/): Optical events and conferences offer a great opportunity for eye care professionals to learn, explore new ideas, and connect with others in the industry. Whether held in person or virtually, we aim to keep our readers informed and involved. If you'd like to have your event included (free of charge), please send the details to
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## Jobs

- [Seeking Independent Sales Representatives for RX Lab In Most States](https://www.opticaljournal.com/job/seeking-independent-sales-representatives-for-rx-lab-in-most-states/): Luzerne Optical is seeking Independent Sales Representatives in most states One of America’s leading independent wholesale optical laboratories offers all the best lens products, coatings and services. This is an excellent opportunity to offer Eye Care Professionals in your area the very finest Rx, stock, contact lenses, AR/mirror coatings in the industry. A one-stop shop
- [Customer Service Optical Specialist - Rudy Project](https://www.opticaljournal.com/job/customer-service-optical-specialist-rudy-project/): Rudy Project North America (RPNA) is the North American subsidiary of Rudy Project, an Italian sports performance brand recognized for premium eyewear and helmets engineered for cyclists, triathletes, and action sports athletes. The Customer Service Optical Specialist is RPNA’s in-house prescription eyewear expert — the dedicated point of contact for all Rx-related cases from consumers

## Events

- [THE LONDON i VIII](https://www.opticaljournal.com/event/the-london-i-viii/): The 8th edition of LONDON i will take place at Gallery Different in London on 27-28 February The event will feature more than 15 high-end eyewear brands from the UK, across Europe, and even the U.S. in a small, intimate gathering for optical professionals.
- [SILMO Paris 2027](https://www.opticaljournal.com/event/silmo-paris-2027/): The place to be, to see, to foresee SILMO PARIS, the unmissable gathering for international optics and eyewear. SILMO Paris is far more than a trade show: it is the stage where creativity, boldness, ingenuity, and conviviality come to life. From 24 to 27 September, the Parc des Expositions Paris Nord Villepinte becomes the beating
- [ARVO 2027 Annual Meeting](https://www.opticaljournal.com/event/arvo-2027-annual-meeting/): ARVO’s (Association for Research in Vision and Ophthalmology) Annual Meeting is the premier global gathering for eye and vision scientists, students, and those in affiliated fields to share the latest research findings and collaborate on innovative solutions. For 2027, the Meeting will be hosted May 2 - 6 in San Diego, Calif. The 2027 Annual Meeting theme reflects
- [BOLD XXL 2026](https://www.opticaljournal.com/event/bold-xxl-2026/): BOLD Optical Fair 2026, also known as BOLD XXL, will take place on September 7–8 at De Brabanthallen in Den Bosch. Celebrated as the Netherlands’ leading independent eyewear trade show, the fair brings together opticians, designers, and international brands in an inspiring atmosphere. Visitors can explore new collections, discover the latest eyewear trends, and experience
- [Eyeball III](https://www.opticaljournal.com/event/eyeball-iii/): Join hundreds of brands and over a thousand of your closest friends at the first optical trade show event of 2027 in sunny Palm Springs, California. There will be new eyewear collections from around the world and great classes and seminars as well. Palm Springs is the perfect winter reprieve to get a head start
- [VisionPlus EXPO 2027](https://www.opticaljournal.com/event/visionplus-expo-2026/): With Dubai as its venue, on provides a central, convenient, and secure platform for optical buyers from across the Middle East, Africa, and South Asia to conduct business. The sixth edition of VisionPlus EXPO, Dubai – 2027, is set to take place from 24-25 April 2027 and promises to further cement its position as a
- [Lab Leadership Forum 2026](https://www.opticaljournal.com/event/lab-leadership-forum-2026/): Register now for the 2026 Lab Leadership Forum, a premier event hosted by The Vision Council and designed specifically for our lab members. Join us for two days of insightful discussions, networking, and collaboration with colleagues in the independent optical lab network.
- [Emerging Optical Leaders (EOL) Retreat 2026](https://www.opticaljournal.com/event/emerging-optical-leaders-eol-retreat-2026/): The EOL Retreat is a unique and dynamic opportunity for professional development alongside industry peers. You will not want to miss this chance to build connections, learn from impactful guest speakers, and strengthen your knowledge of the vision community.
- [LOFT Eyewear Show 2027](https://www.opticaljournal.com/event/loft-eyewear-show-2027/): The story of the LOFT is one of passion and independence. Starting in 2000, the concept was born from the idea of community within the independent sector of the eyewear industry. The LOFT Eyewear Shows have been the premier independent luxury eyewear events held annually in the United States. In the beginning, it was the
- [Southern Independent Optical Show (SIOS) 2026](https://www.opticaljournal.com/event/southern-independent-optical-show-2926/): The Southern Independent Optical Show, or SIOS for short, is the South's premier independent optical show. Like a number of regional shows over the years, the founders of SIOS felt it was time to bring the best of independent eyewear to the South with all the class and none of the sass of other shows.
- [Asean International Optics Fair 2026](https://www.opticaljournal.com/event/asean-international-optics-fair-2026/): The ASEAN International Optics Fair, taking place from October 9 to October 11, 2026, in the vibrant city of Bangkok, Thailand, serves as a premier platform for industry professionals and enthusiasts alike. This dynamic event will showcase the latest advancements in optical technology, including eyewear, optical instruments, and innovative solutions in vision care. Attendees will
- [NTE East 2026](https://www.opticaljournal.com/event/nte-east-2026/): In the Canadian eyecare and optometry industry, NTE East (National Training Event) is an annual educational and networking gathering for optometry professionals. If NTE West left you wishing you’d been there, mark your calendar now. NTE East takes place October 22–24 in Toronto. Registration opens this summer, and if Calgary is any indication, spots will
- [World Sight Day 2026](https://www.opticaljournal.com/event/world-sight-day-2026/): World Sight Day is led by International Agency for the Prevention of Blindness (IAPB), championed by more than 250 member organisations, and supported by Love Your Eyes Global Partners, including Abbvie, Bayer, The Chen Yet-Sen Family Foundation, CBM, CooperVision, Cure Blindness Project, The Fred Hollows Foundation, Hoya Vision Care, Johnson & Johnson Vision, National Vision,
- [North East Optical Show - Spring 2027](https://www.opticaljournal.com/event/north-east-optical-show-spring-2027/): The North East Optical Show (NEOS) started in 2022 in Providence, RI, when a group of independent optical sales reps came together with over 50 collections to help promote each other and to show optical shops, doctors, and more how they can regain their independence. ​NEOS has grown into one of the largest independent optical
- [North East Optical Show - Autumn 2026](https://www.opticaljournal.com/event/north-east-optical-show-autumn-2026/): The North East Optical Show (NEOS) started in 2022 in Providence, RI, when a group of independent optical sales reps came together with over 80 collections to help promote each other and to show optical shops, doctors, and more how they can regain their independence. ​NEOS has grown into one of the largest independent optical
- [Hall Of Frames 2026](https://www.opticaljournal.com/event/hall-of-frames-2026/): With a long history of more than ten years, the Hall of Frames has established itself as a platform for independent opticians and eyewear designers in Switzerland, also because it has constantly evolved. The fair wants to bring together and strengthen the “alternative” market for eyeglass frames. The Hall of Frames is a unique trade show concept
- [United Opticians Association Leadership Conference 2027](https://www.opticaljournal.com/event/united-opticians-association-leadership-conference-2027/): The United Opticians Association (UOA) Leadership Conference is more than an event—it’s a movement. Widely anticipated as the must-attend annual gathering for opticianry leaders nationwide, this three-day experience in Minneapolis brings together hundreds of changemakers, educators, and advocates who are shaping the future of opticianry. Whether you’re a seasoned strategist or a rising voice, you’ll find curated content
- [The Mosaic Lounge 2026](https://www.opticaljournal.com/event/the-mosaic-lounge-2026/): Independents form a vibrant mosaic when they come together A Curated Experience for Optical Professionals Join us at the historic Rose Bank Winery in Bucks County, Pennsylvania, on Saturday, September 19, for an exclusive event. This is a unique opportunity to: View Artistic Talent: Explore the latest collections from independent frame designers. Dozens of collections on
- [Global Summit for Eye Health](https://www.opticaljournal.com/event/global-summit-for-eye-health/): ​The Government of Antigua and Barbuda will host the first-ever Global Summit for Eye Health to focus on the value of vision to countries, communities, and individuals. ​ ​The Summit will convene senior leaders from government, private and public sectors, NGO’s, and funding institutions to help reach the 1 billion people living with avoidable sight
- [2027 PECAA Annual Meeting](https://www.opticaljournal.com/event/2027-pecaa-annual-meeting/): PECAA's Annual Meeting is packed with can’t-miss experiences — from inspiring General Sessions and hands-on Continuing Education to dynamic Peer-to-Peer Learning and valuable Networking Opportunities. With engaging exhibits and lively receptions, there’s something for everyone. Be prepared to start early and stay late — you won’t want to miss a moment! PECAA's mobile app will
- [6th World Congress of Optometry / 11th Conference of Saudi Optometry](https://www.opticaljournal.com/event/6th-world-congress-of-optometry-11th-conference-of-saudi-optometry/): Held in Riyadh, Saudi Arabia, on 2 – 4 April 2027, SSO2027 | WCO6 unites the region’s largest optometry meeting with the 6th World Congress of Optometry, the first time this global congress is hosted in the Eastern Mediterranean. The event will bring together the international eye-care community for three days of science, education, and
- [AACO Annual Conference 2026](https://www.opticaljournal.com/event/aaco-annual-conference-2026/): Come and join the American Association of Corporate Optometrists (AACO) at The Omni Hotel & Resort on beautiful Amelia Island and Fernandina Beach, FL! Enjoy two days of 16+ hours of CE (including GA & FL Jurisprudence), network with corporate optometrists just like you, and speak with 22+ exhibitors. * COPE Pending Approval *CE Broker
- [United in Vision 2026](https://www.opticaljournal.com/event/united-in-vision-2026/): The United in Vision 2026 conference unites two prestigious events—the Foundation Fighting Blindness VISIONS conference and the Retina International World Congress—into one extraordinary global gathering. Scheduled from Thursday, June 11 to Saturday, June 13, 2026, at the Fort Worth Convention Center in Fort Worth, Texas, this premier event brings together individuals and families impacted by blinding retinal conditions, alongside leading researchers,
- [DaTE 2026](https://www.opticaljournal.com/event/date-2026/): In The Beginning, It Was the Name For quite a few years, friends operating in the sector asked us to organize an eyewear event in accordance with their specific project. The opportunity to do this came in 2013, but the right name was necessary, one that would be relevant vis‑à‑vis our work but was not
- [Vision Source Exchange 2027](https://www.opticaljournal.com/event/vision-source-exchange-2027/): Vision Source Exchange is one of the country’s largest gatherings of private practice optometrists with more than a thousand of the most successful ODs in the nation, free continuing education, inspirational keynote speakers, Exchange-only pricing from more than 100 vendors, and plenty of opportunities to network with colleagues. The Exchange® is filled with activities, including
- [United Opticians Association Leadership Conference 2026](https://www.opticaljournal.com/event/united-opticians-association-leadership-conference-2026/): The United Opticians Association Leadership Conference is more than an event—it’s a movement. Widely anticipated as the must-attend annual gathering for opticianry leaders nationwide, this three-day experience in Chicago brings together hundreds of changemakers, educators, and advocates who are shaping the future of opticianry. Whether you're a seasoned strategist or a rising voice, you'll find curated content designed to meet
- [EAOO 2026](https://www.opticaljournal.com/event/eaoo-2026/): The 17th Annual European Academy of Optometry and Optics (EAOO) Conference, co-organized by the EAOO and the Association of Latvian Optometrists and Opticians (LOOA) is taking place from 11-15 May. This landmark event will take place in Riga, the heart of Latvia – a city where history meets innovation, and timeless charm blends with modern
- [DeOchi Independent Eyewear Show 2026](https://www.opticaljournal.com/event/deochi-independent-eyewear-show-2026/): DE OCHI is Romania’s first cultural-meets-commercial event dedicated to eye care and independent eyewear. A fresh format designed to engage: B2B professionals: opticians, buyers, distributors, designers B2C audience: fashion lovers, beauty creatives, health-conscious consumers, press, influencers We mix pop-up retail with panel talks, wellness with fashion, and heritage with innovation.
- [BCDO Annual Conference 2026](https://www.opticaljournal.com/event/bcdo-annual-conference-2026/): BC Doctors of Optometry’s 2026 Annual Conference & Optofair is a must-attend, three-day experience designed for Doctors of Optometry and optometric staff for top-tier continuing education, premier networking, and professional development. This is your opportunity to stay informed, inspired, and connected within the evolving optometric landscape. Optofair Tradeshow We have grown to be one of
- [opti 2027](https://www.opticaljournal.com/event/opti-2027/): opti – The international trade show for optics & design opti is the dynamic start to the year for the optical industry: an international platform for innovations, trends, and forward-looking technologies. This is where decision-makers meet leading brands and creative newcomers – for successful business deals, valuable contacts, and concentrated industry power! See. Hear. Next. captures
- [VIETNAM OPTICA 2026](https://www.opticaljournal.com/event/vietnam-optica-2026/): CONNECT WITH THOUSANDS OF INDUSTRY EXPERTS Vietnam's eyewear market is developing rapidly, experts estimate growth from 200-300% / year. This comes from the increasing demand for eyeglasses of Vietnamese people due to the increasing incidence of refractive errors (near, far, astigmatism). According to a survey in 2022: 60% of students in inner-city schools and 40%
- [India International Optical FAIR 2027](https://www.opticaljournal.com/event/india-international-optical-fair-2027/): International Optics FAIR 2027 stands as a premier gateway to India’s optical industry, bringing together thousands of professionals from across the nation and around the world. The event showcases the latest products, technologies, and solutions in the optics and ophthalmics sector, serving as a dynamic platform that highlights industry evolution, future trends, and visionary innovations.
- [2026 NOA Convention](https://www.opticaljournal.com/event/2026-noa-convention/): Join the National Optometric Association for its 2026 Annual Convention, taking place July 8-12, 2026, in vibrant Saint Louis, MO, at the Hilton St. Louis Frontenac. This four-day event brings together optometrists, students, and industry leaders for 14 hours of Continuing Education, invaluable networking, and engaging social experiences—all designed to advance eye care in underserved
- [International Congress of Scleral Contacts (ICSC) 2026](https://www.opticaljournal.com/event/international-congress-of-scleral-contacts-icsc-2026/): The perfect fit for scleral lens education. The International Congress of Scleral Contacts (ICSC) offers interactive panel discussions, hands-on learning, and the opportunity to network with peers and industry. This 2-day meeting convenes preeminent educators to tackle the most perplexing challenges and broach emerging scleral lens trends. ICSC will offer two tracks tailored to experience
- [100% Optical 2027](https://www.opticaljournal.com/event/100-optical-2027/): 100% Optical is the UK’s leading annual event for optical professionals, taking place on 27 February - 1 March 2027 at Excel London. Organised in partnership with the Association of Optometrists (AOP), 100% Optical provides a dynamic platform to discover the latest in eyewear, contact lenses, technology, and business solutions. You'll earn valuable CPD points through
- [Vision By Design (VBD) 2026](https://www.opticaljournal.com/event/vision-by-design-vbd-2026/): Vision By Design (VBD) is the premier conference for optometrists at every stage of the myopia management journey, hosted by the American Academy of Orthokeratology and Myopia Control. From doctors just entering the myopia space, to those working to elevate their specialty and grow their practice, to the most experienced and respected leaders in the field—this is
- [NEO TOKYO Eyewear Show 2026](https://www.opticaljournal.com/event/neo-tokyo-eyewear-show-2026/): See What's Next In Eyewear! NEO TOKYO EYEWEAR SHOW is where the next eyewear begins. Brands, buyers, and industry professionals gather in Tokyo to discover new collections, emerging trends, and the ideas shaping the next season. From Tokyo, the next wave of eyewear starts to unfold. NEO TOKYO EYEWEAR SHOW is a showcase for what’s
- [Japan International Eyewear Exhibition 2026](https://www.opticaljournal.com/event/japan-international-eyewear-exhibition-2026/): The Japan International Eyewear Exhibition (JEX) 2026 is scheduled for October 7–8, 2026, held at the Tokyo Metropolitan Industrial Trade Center, Hamamatsucho Building. This new industry-focused event is organized by the Fukui Optical Association, representing the heart of Japan's eyewear manufacturing
- [The Vision Council Executive Summit 2027](https://www.opticaljournal.com/event/the-vision-council-executive-summit-2027/): Executive Summit is The Vision Council’s signature event that aims to illuminate the dynamic changes ahead for the vision community. With a robust schedule of engaging presentations by industry experts and keynote speakers, as well as opportunities to network and connect with approximately 300 industry leaders and executives, this exclusive event sets the tone for
- [Congress Of The ESCRS 2026](https://www.opticaljournal.com/event/congress-of-the-escrs-2026/): The 44th Congress of the European Society of Cataract and Refractive Surgeons (ESCRS) was founded in 1991 to promote education and research in the field of implant and refractive surgery and to advance and promote the study and practice of ophthalmology. ESCRS seeks to promote and support research in the field of intraocular lens implantation
- [SIOF - China International Optics Fair 2027](https://www.opticaljournal.com/event/siof-china-international-optics-fair-2027/): From February 23 to 25, 2027, the 25th China (Shanghai) International Optical Fair (SIOF) will once again kick off a celebration of optics. This year's exhibition will promote high-end, intelligent, and sustainable development concepts, facilitating trade cooperation, knowledge exchange, and understanding of the latest market trends within the industry. It will serve as a super
- [Summit Visiony Optica 2026](https://www.opticaljournal.com/event/summit-visiony-optica-2026/): The VisioyÓptica Summit is an international event that brings together optics and optometry professionals to update their knowledge, network, and anticipate industry trends. For three days, it combines clinical training, technological innovation, business strategy, and a specialized trade show where leading brands present their latest solutions. It is an experience designed to boost professional growth
- [Franja Visual 2026](https://www.opticaljournal.com/event/franja-visual-2026/)
- [2026 Retina Summit](https://www.opticaljournal.com/event/2026-retina-summit/): The 2026 Retina Summit is a focused continuing education program dedicated to advancing clinical knowledge and care in retinal disease. Powered by the American Academy of Optometry, the Retina Special Interest Group will provide 6.5 hours of COPE-accredited continuing education (CE) featuring expert-led presentations on the latest developments in retinal diagnosis and management. Academy Fellows,
- [LOFT Eyewear Show - Santa Monica 2026](https://www.opticaljournal.com/event/loft-eyewear-show-santa-monica-2026/): The LOFT returns to Santa Monica for a two-day event in 2026, October 16 & 17, at the old Santa Monica Post Office. The story of the LOFT is one of passion and independence. Starting in 2000, the concept was born from the idea of community within the independent sector of the eyewear industry. In
- [37th China International Optics Fair](https://www.opticaljournal.com/event/37th-china-international-optics-fair/): China International Optics Fair (CIOF2026) is one of the internationally renowned eyewear exhibitions. CIOF2025 serves as another large-scale international eyewear trade fair after the China (Shanghai) International Optics Fair in China. It reflects China's sincere desire to share market opportunities with the world and promote the recovery of the global eyewear economy, showcasing China's determination
- [XMIOF - Xiamen Optics Fair 2026](https://www.opticaljournal.com/event/xmiof-xiamen-optics-fair-2026/): XMIOF 2026 will take place on June 23–25, 2026, at the Xiamen International Conference & Exhibition Center. Scheduled in June to better match industry demand, XMIOF 2026 aligns with the key ordering season for optical frames and the lead-up to the summer sales peak. Join us in Xiamen this summer to connect with global brands,
- [INTERLOOK 2027](https://www.opticaljournal.com/event/interlook-2027/): INTERLOOK offers a compact overview of the most important trends, ideas, and innovations relating to eye optics, thus enabling quick decision-making in a short space of time. Visitors can order the latest eyewear collections and accessories and exchange ideas about product innovations and fashion trends in the industry. Trade visitors can expect an exciting stage
- [POF CE's On The Sea 2027](https://www.opticaljournal.com/event/pof-ces-on-the-sea-2027/): Come have some fun in the sun & drop the anchor on your continuing education requirements. Earn all 20 required hours of education and a day to explore Cozumel, MX! Join POF and top national speakers aboard the: Carnival Paradise sailing from the Port of Tampa POF has partnered with Travel Advisers International to assist you in booking
- [POF Summer Showcase 2026](https://www.opticaljournal.com/event/pof-summer-showcase-2026/): Drive under the iconic Disney sign as you make your way to the Wyndham Grand Bonnet Creek, our NEW centralized location for the second half of the biennium. Don’t worry, we are thrilled to be back in Daytona Beach during the first year of each biennium. Event Highlights: Family-Friendly: Make it memorable experience for both personal
- [Vision Preview 2026](https://www.opticaljournal.com/event/vision-preview-2026/): Join us at the JW Marriott Miami Turnberry Resort & Spa! Get ready to experience a tropical oasis in the heart of Aventura, Florida. This luxurious resort offers something for everyone, whether you're seeking relaxation, recreation, or world-class dining. • Explore the grounds: Stroll through 300 acres of lush gardens, lounge by one of the
- [West Coast Better Vision 2026](https://www.opticaljournal.com/event/west-coast-better-vision-2026/): POF's West Coast Better Vision is heading to Innisbrook Golf Resort & Spa, home of championship golf, luxury accommodations, and unforgettable Florida escapes. From iconic fairways to relaxing resort amenities, Innisbrook is where tradition meets relaxation. Join us for over 20 hours of education and elevate your expertise, connect with industry leaders, and network with
- [SILMO Paris 2026](https://www.opticaljournal.com/event/silmo-paris-2026/): The place to be, to see, to foresee SILMO PARIS, the unmissable gathering for international optics and eyewear. SILMO Paris is far more than a trade show: it is the stage where creativity, boldness, ingenuity, and conviviality come to life. From 25 to 28 September, the Parc des Expositions Paris Nord Villepinte becomes the beating
- [SILMO Istanbul 2026](https://www.opticaljournal.com/event/silmo-istanbul-2026/): Silmo Istanbul 2026 continues to serve as the region’s leading platform, creating added value for the optical industry with its comprehensive organization, high-quality exhibitor profile, and strong standards. One of the most prestigious gatherings of the international optical industry, the Silmo Istanbul Optical Fair will take place from November 18–21, 2026, at the Istanbul Expo
- [Hong Kong International Optical Fair 2026](https://www.opticaljournal.com/event/hong-kong-international-optical-fair-2026/): Hong Kong International Optical Fair (KHIOF ) returns as this remarkable trade exhibition showcases visionary style and expertise, providing buyers and exhibitors with unparalleled business opportunities from across the globe. The Fair is set to continue its tradition of delivering spectacular vision in the dynamic field of the optical industry. Set your sights on the
- [South Optical Expo 2026](https://www.opticaljournal.com/event/south-optical-expo-2026/): 11th Mediterranean Salon Specialized for the Professional Sector of Optics and Optometry. Expo Ottica Sud
- [THE LONDONi VII](https://www.opticaljournal.com/event/the-londoni-vii/): The 7th edition of LONDONi will take place at Protein Studios in London on 1-2 March. The event will feature more than 22 high-end eyewear brands from the UK, across Europe, and even the U.S. in a small, intimate gathering for optical professionals.
- [MIDO 2027](https://www.opticaljournal.com/event/mido-2027/): MIDO | Milano Eyewear Show is the leading exhibition in the eyewear industry, an exceptional event that has been at the heart of business and trends in the eyewear world for over 50 years. MIDO features over 1,200 vendors showcasing the latest and most exciting innovations in optical to over 42,000 visitors from around the world,
- [Summit VisionyOptica 2026](https://www.opticaljournal.com/event/summit-visionyoptica-2026/): The second edition of the VisionyOptica™ Summit exceeded expectations and solidified its position as the leading event for visual health in Mexico and Latin America. Organized by Visión y Óptica in partnership with IMEVI, this alliance reaffirms its commitment to strengthening the professional ecosystem throughout the region. Over three days of intensive academic and commercial
- [Shenzhen International Optics Fair 2026](https://www.opticaljournal.com/event/shenzhen-international-optics-fair-2026/): Shenzhen International Optics Fair (SZIOF), also known as the Light Vision Expo, is a major annual event for the global eyewear industry held in Shenzhen, China, showcasing new trends, tech (like smart glasses), brands, and supply chains. The fair serves as a platform for professionals to connect, see cutting-edge designs, and explore the future of
- [2026 World Optical Fair](https://www.opticaljournal.com/event/2026-world-optical-fair/): 539 Square meters of everything new in optical for 2026 in Japan. Organized by the Tokyo Optical Wholesalers Cooperative Association.
- [Professional Opticians of Florida’s Spring Spectacle 2026](https://www.opticaljournal.com/event/professional-opticians-of-floridas-spring-spectacle-2026/): Professional Opticians of Florida’s Spring Spectacle is an excellent opportunity for learning and professional development. A full, education-packed weekend with respected practitioners and industry leaders is sure to provide valuable insight and knowledge for Opticians and Apprentice Opticians. Attendees will have the chance to earn all 20 required hours of education, enhancing their skills and
- [Global Specialty Lens Symposium 2027](https://www.opticaljournal.com/event/global-specialty-lens-symposium-2027/): Join us at Global Specialty Lens Symposium (GSLS) 2026 for the premier event for contact lens professionals. You'll earn CE credits, network with peers, and gain insights that you can bring back to your practice. Stay tuned for more exciting details and why you don't want to miss out on GSLS 2026 taking place Jan.
- [Global Specialty Lens Symposium 2026](https://www.opticaljournal.com/event/global-specialty-lens-symposium-2026/): Join us at Global Specialty Lens Symposium (GSLS) 2026 for the premier event for contact lens professionals. You'll earn CE credits, network with peers, and gain insights that you can bring back to your practice. Stay tuned for more exciting details and why you don't want to miss out on GSLS 2026 taking place Jan.
- [Midwest Spec-Fest October 2026](https://www.opticaljournal.com/event/midwest-spec-fest-october-2026/): The Opticians Association of Ohio (OAO) proudly presents Midwest Spec-Fest, a dynamic new continuing education and networking series designed for the entire eye-care profession. Held across four Ohio cities, Spec-Fest offers a unique opportunity to explore cutting-edge products, earn continuing education (CE) credits, and connect with industry leaders— all in one engaging weekend experience.
- [Midwest Spec-Fest September 2026](https://www.opticaljournal.com/event/midwest-spec-fest-september-2026/): The Opticians Association of Ohio (OAO) proudly presents Midwest Spec-Fest, a dynamic new continuing education and networking series designed for the entire eye-care profession. Held across four Ohio cities, Spec-Fest offers a unique opportunity to explore cutting-edge products, earn continuing education (CE) credits, and connect with industry leaders— all in one engaging weekend experience.
- [Midwest Spec-Fest March 2026](https://www.opticaljournal.com/event/midwest-spec-fest-march-2026/): The Opticians Association of Ohio (OAO) proudly presents Midwest Spec-Fest, a dynamic new continuing education and networking series designed for the entire eye-care profession. Held across four Ohio cities, Spec-Fest offers a unique opportunity to explore cutting-edge products, earn continuing education (CE) credits, and connect with industry leaders— all in one engaging weekend experience.
- [Midwest Spec-Fest 2026](https://www.opticaljournal.com/event/midwest-spec-fest-2026/): The Opticians Association of Ohio (OAO) proudly presents Midwest Spec-Fest, a dynamic new continuing education and networking series designed for the entire eye-care profession. Held across four Ohio cities, Spec-Fest offers a unique opportunity to explore cutting-edge products, earn continuing education (CE) credits, and connect with industry leaders— all in one engaging weekend experience.
- [In-Optics 2026](https://www.opticaljournal.com/event/in-optics-2026/): In-Optics is South Asia’s premier International Trade Fair & Exhibition in ophthalmic optics. In-Optics, a B2B trade show, has been a beacon of progress for the Indian optical market for over four decades. Beyond an exhibition, it offers an unparalleled opportunity to explore, connect, collaborate, and celebrate the diverse facets of eyewear. RSD Expositions, New
- [EYECON 2026](https://www.opticaljournal.com/event/eyecon-2026/): EYECON is a premier B2B luxury eyewear exhibition, celebrating innovation, craftsmanship, and diversity in the eyewear industry. Founded with a vision to elevate and connect, EYECON is where trendsetters, tastemakers, and trailblazers in the eyewear world gather to inspire and be inspired. Hosted at the iconic Glasshouse in New York City, EYECON is not a
- [Vision Expo 2027](https://www.opticaljournal.com/event/vision-expo-2027/): Vision Expo is one of the most comprehensive events for the entire Vision community, built for the industry by the industry. The only balance of conference and exhibition to learn from industry pioneers, explore cutting-edge advancements, and gain a new perspective on the future of eyewear. Vision Expo is the trade-only conference and exhibition for
- [SILMO Academy - Bali 2026](https://www.opticaljournal.com/event/silmo-academy-bali-2026/): After several successful editions, SILMO Academy continues its mission of excellence, training, and knowledge sharing in the service of vision and optical professionals. In 2026, a new and ambitious milestone awaits: for