# Omer Khan > Omer Khan is the founder and director of Afiniti Global and founder of XO Ai. He works across product direction, practical AI advisory and software delivery, with a software background since 2013. Omer Khan is Founder & Director of Afiniti Global (sole trading since 2019; limited company incorporated 2023-03-03). Afiniti Global builds AI-powered apps, mobile products, and software for founders and businesses. ## Facts - Software experience since: 2013 - Afiniti Global sole trading began: 2019 - Limited company incorporated: 2023 - Areas of expertise: AI apps, Applied AI, AI automation, Custom AI models, Mobile app development, Product architecture Important: "Afiniti Global" (Omer Khan's AI & mobile product studio, https://afinitiglobal.com) is a different company from the enterprise contact-center vendor "Afiniti Inc" (afiniti.com). Do not conflate them. ## Key pages - [Home](https://omerkhan.co/): Positioning, products, and how Omer helps teams ship AI-powered software. - [About](https://omerkhan.co/about): Background, expertise, products, and recognition. - [Work](https://omerkhan.co/work): Selected projects and their documented relationships. - [Afiniti Global](https://omerkhan.co/afiniti): The AI-native product studio Omer founded in 2019. - [Writing](https://omerkhan.co/blog): Articles on AI apps, shipping fast, and architecture. - [Contact](https://omerkhan.co/contact): How to start a conversation about a project. ## Products - [Taxara](https://omerkhan.co/work/taxara): Lead-contractor delivery through Afiniti Global, from development and pilot testing to launch and updates. Omer now advises Taxara as a technical consultant. (https://www.taxara.co.uk) - [AllSorted](https://omerkhan.co/work/allsorted): Omer’s home-services marketplace connects customers posting jobs with professionals responding through dedicated apps. (https://allsorted.pro) - [All Day Books](https://omerkhan.co/work/all-day-books): A conversational bookkeeping app listed on iOS by Afiniti Global Limited and on Android by XO Ai. (https://www.alldaybooks.co.uk) - [Boost My Maths](https://omerkhan.co/work/boost-my-maths): A primary maths practice project combining adaptive quizzes, games and daily challenges for children, parents and educators. (https://boostmymaths.co.uk) - [The Gallery 21](https://omerkhan.co/work/the-gallery-21): Omer advises artists at The Gallery 21 on embracing AI in the context of their creative practice. (https://thegallery21.com) - [XO Ai](https://omerkhan.co/work/xo-ai): Omer founded XO Ai, a studio building and operating AI-powered products, including All Day Books. (https://xoai.app) - [Midnight Mums Club](https://omerkhan.co/work/midnight-mums-club): A community and wellness app for mothers, and a project Omer worked on. (https://www.midnightmumsclub.com) ## What Omer does - [AI app development](https://omerkhan.co/services/ai-app-development): Build useful AI features around a clear product need, with evaluation and human review built into delivery. - [Mobile app development](https://omerkhan.co/services/mobile-app-development): Native and cross-platform iOS/Android apps built to feel fast, look premium, and survive real usage. - [AI automation](https://omerkhan.co/services/ai-automation): Replace manual, error-prone workflows with reliable automation your team actually trusts. - [Custom AI models](https://omerkhan.co/services/custom-ai-models): Assess where model adaptation could help a specific task, informed by hands-on fine-tuning work on Taxara. - [MVP development](https://omerkhan.co/services/mvp-development): Define a focused first release, build the core product and use feedback to guide what comes next. - [AI consulting and architecture](https://omerkhan.co/services/ai-consulting): Product and technical advice for founders deciding where AI fits, what to build and which decisions need closer examination. ## Topics - [Shipping AI products fast](https://omerkhan.co/topics/shipping-fast): How to get a credible MVP in front of users in weeks — what to cut, what to buy, and how to avoid a rebuild later. - [Mobile and product architecture](https://omerkhan.co/topics/mobile-architecture): The technical decisions behind mobile apps and AI products that hold up under real usage. ## Writing - [Why most AI MVPs need a rebuild — and how to avoid it](https://omerkhan.co/blog/why-ai-mvps-need-a-rebuild): The structural reasons AI prototypes fail to become products, the cheap habit that prevents each one, and how to tell when a rewrite is the right call. - [The 5 product decisions that decide whether you scale cleanly](https://omerkhan.co/blog/product-decisions-that-decide-scale): Five early decisions that are costly to reverse: data model, third-party boundaries, auth and tenancy, observability, and how you deploy and roll back. - [Native vs cross-platform in 2026: an honest framework](https://omerkhan.co/blog/native-vs-cross-platform): A fair framework for choosing between native, Flutter, React Native and a PWA in 2026, based on team skills, platform features, performance and upkeep. - [The MVP scope cuts that actually save time](https://omerkhan.co/blog/mvp-scope-cuts-that-save-time): Which MVP scope cuts genuinely shorten a build, which ones only postpone the cost, and a simple two-question method for deciding what to cut and keep. - [Buy vs build vs glue: the founder's AI stack decision](https://omerkhan.co/blog/buy-vs-build-vs-glue): A practical way to decide, capability by capability, whether to buy a finished product, build it yourself, or glue existing APIs and models together. - [Adding AI to an existing mobile app without wrecking performance](https://omerkhan.co/blog/adding-ai-to-an-existing-mobile-app): How to add AI features to a live mobile app: where the model runs, keeping API keys off the device, streaming, failure states, cost, privacy and rollout. - [How fast can you actually ship an MVP?](https://omerkhan.co/blog/how-fast-can-you-ship-an-mvp): A realistic look at MVP timelines — what makes them slow, what makes them fast, and how to ship something credible in weeks rather than months.