# NotCo AI > NotCo AI is the vertical AI platform for consumer goods innovation, product development, and formulation. ## Core pages - [NotCo AI](https://www.notco.ai/): Overview of the company and its AI platform for the consumer goods industry. - [Giuseppe AI platform](https://www.notco.ai/platform/): How NotCo AI supports product concept, discovery, formulation, and launch. - [Customer stories](https://www.notco.ai/stories/): Case studies and product-development outcomes from global consumer brands. - [Insights](https://www.notco.ai/insights/): Articles, news, and events about AI-powered consumer product development. - [Company](https://www.notco.ai/company/): NotCo AI's mission, team, investors, partners, and global offices. - [Contact](https://www.notco.ai/contact/): Start a conversation with the NotCo AI team. ## Case studies - [PepsiCo doubles down on AI-powered innovation with NotCo AI](https://www.notco.ai/case-studies/pepsico-doubles-down-on-ai-powered-innovation-with-notco-ai/): As one of the world’s largest food and beverage companies, PepsiCo operates at a scale where speed, precision, and relevance have become critical to maintaining leadership in an increasingly dynamic consumer landscape. - [The Magnum Ice Cream Company partners with NotCo AI to accelerate innovation in the United States](https://www.notco.ai/case-studies/how-ai-is-accelerating-americas-ice-cream-innovation/): As the world's largest ice cream company with a 160-year legacy as a category leader, The Magnum Ice Cream Company (TMICC) faces a unique challenge: how to continue shaping when and how ice cream is consumed in an era of rapidly evolving consumer preferences. - [How Barry Callebaut and NotCo AI are building an end-to-end AI hub for next-generation chocolate](https://www.notco.ai/case-studies/transforming-chocolate-through-stratefic-tech-integration/): The chocolate industry faces a perfect storm of unprecedented challenges. Climate pressure, ingredient shortages, and rising cocoa costs are forcing manufacturers to reformulate products and deploy substantial R&D budgets to address supply chain disruptions. With the pace of change across the industry and the cocoa market, customers' needs are evolving rapidly while the demand for taste and quality remains uncompromising. The industry needs a fundamental shift in its innovation approach to navigate these challenges successfully. ## Articles - [Why enterprise AI projects fail in regulated industries | NotCo Blog](https://www.notco.ai/insights/why-enterprise-ai-projects-fail-in-regulated-industries/): Most failures aren't about models. They're about the environment those models are dropped into — and the mismatch between how AI is built and how regulated industries actually operate. - [Coffee, Without the Beans. Seriously. | NotCo Blog](https://www.notco.ai/insights/coffee-without-the-beans-seriously/): We’re obsessed with coffee. The aroma. The ritual. The energy boost. But climate change? Tariffs? Unstable supply chains? Not so much. So we brewed up something better. Using Giuseppe, our proprietary AI, we created a bold, complex, caffeine-charged cold brew—without a single coffee bean. Yep. Zero beans. 100% flavor. - [The Regulatory Advantage: | NotCo Blog](https://www.notco.ai/insights/the-regulatory-advantage-why-smart-brands-turn-rules-into-revenue/): In the food industry, regulatory compliance has traditionally been viewed as a necessary evil, a costly hurdle to overcome before launching new products. Legal teams rush to decode new requirements, R&D departments begrudgingly reformulate recipes, and executives reluctantly sign off on compliance budgets. - [GLP-1 EXPLAINED: | NotCo Blog](https://www.notco.ai/insights/glp-1-explained-what-it-is-how-it-works-and-why-food-must-adapt/): Over the last year, it feels like the name Ozempic has been everywhere-on social media, at doctor's offices, and even during dinner conversations with friends. Some call it the “ magic drug”, others see it as a desperate solution for weight loss. But not everyone knows what it actually is or how it works. Behind this boom, there’s no magic or secret ingredient—just a real hormone that your own body produces: Glucagon-like peptide 1 , or GLP-1 . - [Are Kids Consuming Too Much Sugar? The Truth Behind the Numbers | NotCo Blog](https://www.notco.ai/insights/are-kids-consuming-too-much-sugar-the-truth-behind-the-numbers/): If you’ve seen alarming headlines about sugar consumption in children, here’s the breakdown: Yes, kids today still consume more added sugar than in the 1970s, but the trend has been declining since the early 2000s. Why? The rise of non-caloric sweeteners and increased awareness of sugar’s health risks have led to the reformulation of many products. But does that mean the problem is solved? Not quite. - [Rethinking Chocolate: A Future Beyond Cocoa | NotCo Blog](https://www.notco.ai/insights/rethinking-chocolate-a-future-beyond-cocoa/): For decades, every cocoa alternative has come with a trade-off. Hydrogenated oils, artificial flavors, and subpar substitutes have given “cocoa-free” a bad name. At NotCo, we believe that an alternative doesn’t have to be “less than.” It can be good. It can be safe. It can be premium. - [Sounds Like a Chemical? Doesn’t Mean It’s Bad. | NotCo Blog](https://www.notco.ai/insights/sounds-like-a-chemical-doesnt-mean-its-bad/): Reading an ingredient list can feel like decoding a chemistry textbook. Long words, tricky pronunciations, and it’s easy to think: If it sounds weird, it must be bad. And this happens to us every day with ultra-processed foods, the bad guys of this era packed with hard-to-pronounce ingredients. - [What’s Going on with Red Dye No. 3? | NotCo Blog](https://www.notco.ai/insights/whats-going-on-with-red-dye-no-3/): If you've been seeing news about California banning Red Dye No. 3 (erythrosine) and wondering what all the fuss is about, here’s a simple breakdown. It all traces back to a 1990 study on rats (Jennings et al., 1990) that found this dye could affect the thyroid, a gland responsible for regulating many essential functions in the body. - [When the Egg Supply Breaks: Can AI Fill the Gap? | NotCo Blog](https://www.notco.ai/insights/when-the-egg-supply-breaks-can-ai-fill-the-gap/): Chicken eggs are a nutritional and functional marvel essential to the global food industry. They’re packed with protein, key to baking, and loaded with functional superpowers: binding, leavening, emulsifying, thickening. Across the world, billions of recipes rely on them. ## Policies - [Privacy Policy](https://www.notco.ai/licenses/): How NotCo handles personal information. - [Terms and Conditions](https://www.notco.ai/terms-of-use/): Terms governing use of NotCo websites and services.