# Nexoya: Overachieve your goals by optimizing cross\-channel digital advertising > Nexoya helps you to boost your ad performance with AI\-powered budget optimization\. Realize your full potential with Nexoya\! Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Intersections 2026](https://www.nexoya.com/intersections-2026/) - [Intersection 2026](https://www.nexoya.com/intersections-2026/) - [Nexoya \- Optimieren Sie alle Ihre digitalen Kanäle mit AI](https://www.nexoya.com/) - [Nexoya \- Optimize across all your digital channels with AI](https://www.nexoya.com/) - [Nexoya \- Ottimizza tutti i tuoi canali digitali con IA](https://www.nexoya.com/) ## Case Studies - [Generali Success Story: \+18\.8% More Online Leads with Novel Attribution and AI\-Driven Optimization](https://www.nexoya.com/case-studies/generali-success-story-18-8-more-online-leads-with-novel-attribution-and-ai-driven-optimization/): \\+18\.8% More Online Leads \ with Novel Attribution and AI\-Driven Optimization - [In conversazione con Franco Kölliker: Come Oswald ha trasformato la complessità in un aumento del fatturato del \+7,5%](https://www.nexoya.com/case-studies/how-oswald-turned-marketing-complexity-into-measurable-growth/): Come Oswald ha trasformato la complessità in un \aumento del fatturato del \+7,5%\ - [In conversation with Franco Kölliker: How Oswald turned complexity into \+7\.5% revenue uplift](https://www.nexoya.com/case-studies/how-oswald-turned-marketing-complexity-into-measurable-growth/): How Oswald Turned Marketing Complexity into \Measurable Growth\ - [In conversazione con Christoph Rüppel: Come DA Direkt è passata dal sovraccarico di dati a un marketing AI pluripremiato](https://www.nexoya.com/case-studies/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing/): Come DA Direkt è \passata dal sovraccarico di dati a un marketing AI pluripremiato \ - [In conversation with Christoph Rüppel: How DA Direkt went from data overload to award\-winning AI marketing\.](https://www.nexoya.com/case-studies/how-da-direkt-went-from-data-overload-to-award-winning-ai-marketing/): How DA Direkt went \from data overload to award\-winning AI marketing\.\ ## Blog - [5 Reasons Why Measurement Triangulation is a Risky Idea for Marketers](https://www.nexoya.com/blog/5-reasons-why-measurement-triangulation-is-a-risky-idea-for-marketers/): Marketers are told to combine MMM, MTA, and experiments for a complete view of performance\. In practice, triangulation often fails: broken attribution, weak experiments, and historic\-only MMM lead to conflicting signals and decision paralysis\. Here are 5 reasons why marketers should rethink this approach\. - [B2B Marketing Attribution: The CRM Sees the Deal, Not the Whole Journey](https://www.nexoya.com/blog/b2b-marketing-attribution-budget-allocation/) - [Marketing Budget Allocation in Telco: A CPA Hides A Lot](https://www.nexoya.com/blog/marketing-budget-allocation-telco/) - [Marketing Budget Allocation in Energy: When the Market Changes, the Answer Changes](https://www.nexoya.com/blog/marketing-budget-allocation-energy/) - [Marketing Budget Allocation in Travel \& Mobility: Demand Moves\. So Should the Budget](https://www.nexoya.com/blog/marketing-budget-allocation-travel-mobility/) ## FAQ - [In cosa Nexoya Attribution si differenzia dai metodi tradizionali?](https://www.nexoya.com/faq/in-cosa-nexoya-attribution-si-differenzia-dai-metodi-tradizionali/) - [In che modo Nexoya mi aiuta a reagire ai cambiamenti di prezzo nelle campagne?](https://www.nexoya.com/faq/in-che-modo-nexoya-mi-aiuta-a-reagire-ai-cambiamenti-di-prezzo-nelle-campagne/) - [Come posso iniziare con Nexoya e in che modo aiuta il mio team a lavorare in modo più efficiente?](https://www.nexoya.com/faq/come-posso-iniziare-con-nexoya-e-in-che-modo-aiuta-il-mio-team-a-lavorare-in-modo-piu-efficiente/) - [Come Nexoya gestisce la stagionalità e gli eventi speciali?](https://www.nexoya.com/faq/come-nexoya-gestisce-la-stagionalita-e-gli-eventi-speciali/) - [In che modo Nexoya migliora le performance sui diversi canali?](https://www.nexoya.com/faq/in-che-modo-nexoya-migliora-le-performance-sui-diversi-canali/) ## Help Center - [Neue Outbrain\-Integration](https://www.nexoya.com/help/new-outbrain-integration/): Mit der Integration von Outbrain in Nexoya kannst du nicht nur deine Anzeigen effizienter verwalten, sondern hast auch einen zusätzlichen Kanal, um deine Kampagnenbudget automatisch zu optimieren\. - [New Outbrain integration](https://www.nexoya.com/help/new-outbrain-integration/): With Outbrain now integrated into Nexoya, not only can you manage your ads more efficiently, but you also gain an additional channel to optimize and automate your campaign budgets\. - [RTB House\-Integration jetzt in Nexoya verfügbar](https://www.nexoya.com/help/rtb-house-integration-now-live-in-nexoya/) - [RTB House Integration Now Live in Nexoya](https://www.nexoya.com/help/rtb-house-integration-now-live-in-nexoya/) - [Tiefere Einblicke in Ihre Performance mit dem Nexoya Assistant](https://www.nexoya.com/help/get-deeper-insights-into-your-performance-with-nexoya-assistant/) ## Resource Galleries - [Replay: DA Direkt / Zurich Insurance: 800% ROI in 3 months\. What happens when AI optimizes your media budget?](https://www.nexoya.com/resource_gallery/replay-dmexco-2026-dadirekt-masterclass/): Attribution has experienced a revival\! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI\-based optimization enables more effective media buying\. - [Replay: DA Direkt / Zurich Insurance: 800% ROI in 3 months\. What happens when AI optimizes your media budget?](https://www.nexoya.com/resource_gallery/replay-dmexco-2026-dadirekt-masterclass/): Attribution has experienced a revival\! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI\-based optimization enables more effective media buying\. - [Replay: DA Direkt / Zurich Insurance: 800% ROI in 3 months\. What happens when AI optimizes your media budget?](https://www.nexoya.com/resource_gallery/replay-dmexco-2026-dadirekt-masterclass/): Attribution has experienced a revival\! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI\-based optimization enables more effective media buying\. - [Replay: Where Should I Invest My Next Euro? Attribution in the Age of AI Agents](https://www.nexoya.com/resource_gallery/replay-k5-berlin-2026-attribution-masterclass/): Attribution has experienced a revival\! In this webinar, you will learn what “actionable attribution” is all about and why attribution combined with AI\-based optimization enables more effective media buying\. - [Replay: \+19\.7% more revenue through better attribution: How Oswald/Unilever reassessed its media investments with AI](https://www.nexoya.com/resource_gallery/replay-k5-berlin-2026-oswald/): What is the real impact of upper\- and mid\-funnel advertising on webshop revenue, and how do you make budget decisions you can actually defend internally? In this replay you see how Oswald used Nexoya to became more data\-driven and generate \+19\.7% more revenue\. ## Pricing questionarees - [Jovan Takumi](https://www.nexoya.com/pricing_questionaree/jovan-takumi/) - [Jovan Soskic](https://www.nexoya.com/pricing_questionaree/jovan-soskic-12/) - [Jovan Soskic](https://www.nexoya.com/pricing_questionaree/jovan-soskic-11/) - [Jovan Soskic](https://www.nexoya.com/pricing_questionaree/jovan-soskic-10/) - [Jovan Soskic](https://www.nexoya.com/pricing_questionaree/jovan-soskic-9/) ## Starter Help Center - [Connecting your data: approved integrations and how they work](https://www.nexoya.com/nexoya-starter-help-center/connecting-your-data-approved-integrations-and-how-they-work/): Nexoya connects to your advertising channels and analytics sources through their official APIs\. - [How does access work?](https://www.nexoya.com/nexoya-starter-help-center/how-does-access-work/): Nexoya Go\! is available by invitation only\. There is no public sign\-up\. - [Monitoring budget and KPIs across channels on campaign level](https://www.nexoya.com/nexoya-starter-help-center/managing-your-budget/): The Budget tab is where you plan your portfolio budget over time and compare the plan against actual spend\. In Nexoya Go\!, this is a planning and monitoring tool: Nexoya tracks what your channels spend, but never changes it\. - [Working with labels](https://www.nexoya.com/nexoya-starter-help-center/working-with-labels/): Labels are your own tags on campaigns\. Use them to group campaigns by any dimension that matters to you: market, brand versus non\-brand, product category, or objective\. - [Working with events](https://www.nexoya.com/nexoya-starter-help-center/working-with-events/): Events let you register moments that influence your performance, such as a product launch, a seasonal sale, a price increase, or a tracking issue\. ## Tags - [Cross\-Channel Optimization](https://www.nexoya.com/tag/cross-channel-optimization/) - [Attribution \& Tracking](https://www.nexoya.com/tag/attribution-tracking/) - [AI Fundamental](https://www.nexoya.com/tag/ai-fundamental/) - [Company and Culture](https://www.nexoya.com/tag/nexoya/) - [Scenario Simulation \& Forecasting](https://www.nexoya.com/tag/scenario-simulation-forecasting/) ## Blog category - [Performance Marketing](https://www.nexoya.com/blog_category/performance-marketing-archives/) - [KPIs](https://www.nexoya.com/blog_category/kpis/) - [AI \& Marketing](https://www.nexoya.com/blog_category/ai-marketing/) - [Strategy](https://www.nexoya.com/blog_category/strategy/) - [Predictive Analytics](https://www.nexoya.com/blog_category/predictive-analytics/) ## Resource Gallery Categories - [Webinars](https://www.nexoya.com/resource-category/webinars/) - [Toolkits \& Reports](https://www.nexoya.com/resource-category/toolkits-reports/) - [Trending](https://www.nexoya.com/resource-category/trending/) ## Case Studies Filters - [Banking \& Insurance](https://www.nexoya.com/case_studies_filters/banking_insurance/) - [Ecommerce](https://www.nexoya.com/case_studies_filters/ecommerce/) - [Telco \& Energy](https://www.nexoya.com/case_studies_filters/telco_energy/) - [Travel \& Mobility](https://www.nexoya.com/case_studies_filters/travel_mobility/) - [Video](https://www.nexoya.com/case_studies_filters/video/) ## Case study types - [Video](https://www.nexoya.com/case_study_type/video/) ## Starter Help Categories - [Setting up your account](https://www.nexoya.com/starter-help-category/setting-up-your-account/) - [Working with Nexoya Starter](https://www.nexoya.com/starter-help-category/working-with-nexoya-starter/) - [Getting started with Nexoya Starter](https://www.nexoya.com/starter-help-category/getting-started-with-nexoya-starter/) - [FAQ \& Support](https://www.nexoya.com/starter-help-category/faq-support/) ## Optional - [Sitemap index](https://www.nexoya.com/sitemap_index.xml)