# Naratix

> Product Data, Perfected.

> Naratix fixes and enriches ecommerce catalog data: taxonomy, attributes, product content and photos, ready for every marketplace you sell on.

## Operator

- Legal entity: Naratix SRL
- Registered office: Bucharest, RO
- Contact: hello@naratix.ai

## Main pages

- [Home](https://naratix.ai/) — what Naratix does and who it is for
- [Platform](https://naratix.ai/platform) — every capability, one page each
- [Solutions](https://naratix.ai/solutions) — the same platform by industry, business model and role
- [Blog](https://naratix.ai/blog) — articles on catalog data, taxonomy and product content
- [FAQ](https://naratix.ai/faq) — questions we are asked most often
- [Contact](https://naratix.ai/contact) — talk to the team or book a demo

## Platform

- [Integrate Naratix with any system](https://naratix.ai/platform/api-integration) — Connect any system to catalog enrichment through a REST API with webhooks, bulk operations and full documentation for your development team.
- [Score your catalog data health](https://naratix.ai/platform/catalog-data-health-check) — Score every listing for completeness, consistency and channel readiness, so your team fixes product data gaps before they cost you revenue.
- [Automate EPREL compliance](https://naratix.ai/platform/eprel) — Generate EU energy labels and register your products in the EPREL database automatically, so every listing stays compliant in every member state.
- [Run your catalog over MCP](https://naratix.ai/platform/mcp) — Connect ChatGPT, Claude, Gemini or your own agent over MCP to audit, enrich and publish your products on request, using the same engine as the platform.
- [Sell on Mirakl marketplaces faster](https://naratix.ai/platform/mirakl-connector) — Connect your catalog to Mirakl marketplaces in minutes and sync products, orders and stock automatically, then add new channels without development.
- [Onboard every brand faster](https://naratix.ai/platform/multi-brand-enablement) — Standardize product listings across your suppliers and brands with consistent attributes, content and images that follow every brand guideline.
- [Localize listings for every market](https://naratix.ai/platform/multi-geo-enablement) — Adapt your products for every region and sales channel with translations, filters and specs that meet local standards and shopper expectations.
- [Connect every ecommerce platform](https://naratix.ai/platform/native-connectors) — Connect your catalog to Shopify, WooCommerce, Magento, Shopware, BigCommerce and more in minutes, not months, and keep every store in sync.
- [Fill every missing product attribute](https://naratix.ai/platform/product-attributes-enrichment) — Extract missing colors, sizes and specs from supplier feeds, PDFs and images to improve your filters, SEO and marketplace approvals automatically.
- [Categorize every product correctly](https://naratix.ai/platform/product-categorization) — Put every product in the right category automatically, so shoppers find items fast, search stays relevant and your listings stay consistent.
- [Write product content at scale](https://naratix.ai/platform/product-content-creation) — Create product titles, descriptions and SEO text in bulk, written in your brand voice and built to rank in search and convert more shoppers.
- [Create product photos at scale](https://naratix.ai/platform/product-photos-creation) — Create professional, copyright-free product galleries for your store and marketplaces from the images you already have, sized for every channel.
- [Remove product duplicates](https://naratix.ai/platform/products-deduplication) — Detect duplicate products across supplier feeds and sales channels, then merge or remove them automatically to keep your catalog clean and accurate.
- [Fix your catalog taxonomy](https://naratix.ai/platform/taxonomy-audit) — Organize your categories, attributes and values in minutes, so shoppers, search engines and AI assistants find your products before your competitors.
- [Sync and enrich your VTEX catalog](https://naratix.ai/platform/vtex-connector) — Enrich, sync and distribute your VTEX catalog across every sales channel with automated attribute mapping, content generation and publishing.

## Solutions

- [Business Models](https://naratix.ai/solutions/category/business-models) — Catalog automation for B2B, B2C, D2C, marketplace and secondhand sellers, shaped to the way you sell online and to what your buyers need to see.
- [Industries](https://naratix.ai/solutions/category/industries) — Catalog automation for fashion, DIY, food, automotive, electronics and more, with the specs, filters and compliance data your industry requires.
- [Roles](https://naratix.ai/solutions/category/roles) — Catalog automation for ecommerce, IT, operations, finance and SEO teams, so each one works with complete product data it can trust every day.
- [Sell automotive parts that fit](https://naratix.ai/solutions/ecommerce-automation-for-automotive-shops) — Complete fitment, condition and specs on every auto part you sell, so buyers find the part that fits their car, order with confidence and keep it.
- [Complete your beauty and cosmetics listings](https://naratix.ai/solutions/ecommerce-automation-for-beauty-cosmetics-shops) — Declare every ingredient, allergen and certification on your beauty and cosmetics listings, so regulators and shoppers trust your products first.
- [Make your B2B catalog procurement-ready](https://naratix.ai/solutions/ecommerce-automation-for-business-to-business) — Fill every spec, price tier and packaging rule in your B2B catalog, so corporate buyers can quote and order on their own without emailing your team.
- [Complete every B2C product page](https://naratix.ai/solutions/ecommerce-automation-for-business-to-customers-shop) — Fill every spec your shoppers filter and compare on, so they find the right product, buy it with confidence and keep it instead of sending it back.
- [Onboard sellers to your curated marketplace](https://naratix.ai/solutions/ecommerce-automation-for-curated-marketplace) — Turn seller spreadsheets and phone photos into listings that match your style guide, so your curated marketplace reads as one brand, not a hundred.
- [Scale your D2C product content](https://naratix.ai/solutions/ecommerce-automation-for-direct-to-consumer-shop) — Write every product page in your brand voice with every spec filled, so your D2C launches go live in every market on the day your stock lands.
- [Unify your distribution catalog](https://naratix.ai/solutions/ecommerce-automation-for-distribution-shop) — Merge every supplier feed into one complete product record and push it to your ERP, PIM and sales channels, so nobody retypes a price again.
- [List your DIY products overnight](https://naratix.ai/solutions/ecommerce-automation-for-diy-shops) — Turn supplier price lists into complete DIY listings with every spec and pack detail filled, so your new range sells in the week it arrives.
- [Get fashion products live faster](https://naratix.ai/solutions/ecommerce-automation-for-fashion-shops) — Fill every size, fit and material and write copy in your brand voice, so each fashion drop goes live fast while it still sells at full price.
- [Label every food and beverage listing](https://naratix.ai/solutions/ecommerce-automation-for-food-beverage-shops) — Fill nutrition values, allergens and pack sizes straight from the pack, so shoppers and regulators can trust every food and beverage product you sell.
- [Categorize every general marketplace item](https://naratix.ai/solutions/ecommerce-automation-for-general-marketplaces) — Place every seller item in the right category with complete details, so shoppers on your general marketplace find exactly what they search for.
- [Complete hardware and electronics specs](https://naratix.ai/solutions/ecommerce-automation-for-hardware-electronics-shops) — Fill every standard, port and compatibility spec on your electronics, so buyers confirm the device fits their setup and buy it from your store.
- [Make your home decor listings sell](https://naratix.ai/solutions/ecommerce-automation-for-home-deco-shops) — Fill every dimension, material and style detail and add room shots, so shoppers can picture each home decor piece in their own space before buying.
- [Make industrial parts easy to specify](https://naratix.ai/solutions/ecommerce-automation-for-industrial-shops) — Complete sizes, pressure ratings and certifications on your industrial listings, so engineers and buyers can specify your parts without calling.
- [Make your manufacturing data partner-ready](https://naratix.ai/solutions/ecommerce-automation-for-manufacturing-shops) — Align every spec, certificate and image once, so distributors and marketplaces list your manufactured products exactly the way you built them.
- [Keep your marketplace catalog clean](https://naratix.ai/solutions/ecommerce-automation-for-marketplace) — Check every seller listing against your categories, attributes and policies as it arrives, so shoppers on your marketplace find the right item first.
- [Automate multi-channel product listings](https://naratix.ai/solutions/ecommerce-automation-for-multi-channel-shop) — Keep one master record per product and publish it to every marketplace in its own format, so your sales channels never drift apart or fall behind.
- [Keep pharmaceutical listings accurate and compliant](https://naratix.ai/solutions/ecommerce-automation-for-pharmaceutical-shops) — Fill every ingredient, dose, age limit and authorization on your medicines, so regulators and customers trust each pharmacy listing you publish.
- [List second-hand items in minutes](https://naratix.ai/solutions/ecommerce-automation-for-second-hand-shop) — Read specs from your photos, grade the condition and write the listing, so every one-off secondhand item goes live on the same day it arrives.
- [Sell more sporting goods online](https://naratix.ai/solutions/ecommerce-automation-for-sporting-goods-shops) — Complete every size, fit and safety spec on your sporting goods, so athletes find your gear in the filters and buy it with confidence from you.
- [Scale your ecommerce business without hiring](https://naratix.ai/solutions/ecommerce-automation-tools-for-business) — Launch new products and markets without growing your team, so your people spend the week selling instead of preparing spreadsheets for listings.
- [Clear your ecommerce team's publishing queue](https://naratix.ai/solutions/ecommerce-automation-tools-for-ecommerce-department) — Turn raw supplier data into complete, on-brand listings on every channel, so your ecommerce team launches in hours instead of queuing for months.
- [Protect margins for your finance team](https://naratix.ai/solutions/ecommerce-automation-tools-for-finance) — Validate every cost, price and promotion before it goes live, so your finance team sees margin in real time instead of discovering leaks at month end.
- [Automate catalog pipelines for IT teams](https://naratix.ai/solutions/ecommerce-automation-tools-for-it) — Ingest, normalize and deliver audit-ready product data through APIs, so your IT team stops writing one-off scripts against production systems.
- [Cut manual data entry for operations](https://naratix.ai/solutions/ecommerce-automation-tools-for-operations) — Validate, enrich and publish thousands of SKUs in hours instead of retyping supplier PDFs, so your operations team clears intake without new hires.
- [Automate product page SEO at scale](https://naratix.ai/solutions/ecommerce-automation-tools-for-seo) — Fill missing metadata, write unique product copy and optimize every image, so your product pages rank in search without hours of manual SEO work.

## Full content

- [llms-full.txt](https://naratix.ai/llms-full.txt) — every article in plain text

## Recent articles

- [Your Copy Process Needs an Upgrade with AI Ecommerce Tools](https://naratix.ai/blog/your-copy-process-needs-an-upgrade-with-ai-ecommerce-tools) — Launching more products needs faster content. See how AI ecommerce tools upgrade your product copy process without adding more writers.
- [Write Smarter with Smart Content Automation](https://naratix.ai/blog/write-smarter-with-smart-content-automation) — Smart content automation helps you write better product descriptions in less time, without losing quality or your brand voice along the way.
- [Product Content Speed Freelancers Cannot Match](https://naratix.ai/blog/product-content-speed-freelancers-cannot-match) — In ecommerce, content speed is a competitive edge. See why automation publishes product copy faster than freelancers ever could at scale.
- [When Ecommerce Automation Outpaces Manual Work](https://naratix.ai/blog/when-ecommerce-automation-outpaces-manual-work) — If your catalog is growing fast, manual work holds you back. Learn when ecommerce automation becomes the smarter path for your content team.
- [The Real Cost of Manual Product Copy](https://naratix.ai/blog/the-real-cost-of-manual-product-copy) — Manual product copy drains time, delays launches and keeps your team from the work that actually grows the business. Here is what it really costs.
- [Bring Your Product to Life with Attribute-Based Content](https://naratix.ai/blog/bring-your-product-to-life-with-attribute-based-content) — Attribute-based content turns raw product features into clear, compelling copy that helps customers understand products and buy with confidence.
- [Write Descriptions That Sell with Ecommerce Product Storytelling](https://naratix.ai/blog/write-descriptions-that-sell-with-ecommerce-product-storytelling) — Most product descriptions explain, the best ones persuade. Use ecommerce storytelling to turn dry specs into product copy that converts shoppers.
- [Why Ecommerce Storytelling Sells More Than Features](https://naratix.ai/blog/why-ecommerce-storytelling-sells-more-than-features) — Specs alone miss the emotional connection that drives conversions. Learn why ecommerce storytelling sells more than a list of product features.
- [Unlocking Value with Data-Driven Descriptions](https://naratix.ai/blog/unlocking-value-with-data-driven-descriptions) — Product data only sells when it has meaning. Learn how data-driven descriptions turn raw attributes into product pages that persuade and convert.
- [How to Turn Product Specs Copy into Customer Stories](https://naratix.ai/blog/how-to-turn-product-specs-copy-into-customer-stories) — Specs tell customers what a product is, stories tell them why it matters. Learn how to turn product specs copy into customer stories that sell.
- [Brand-Aligned Content at Every Scale](https://naratix.ai/blog/brand-aligned-content-at-every-scale) — A consistent brand voice across thousands of SKUs is hard to keep. Learn how to scale brand-aligned product content without losing your identity.
- [Tidy Up Your Product Messaging with Smarter Product Copywriting](https://naratix.ai/blog/tidy-up-your-product-messaging-with-smarter-product-copywriting) — Cohesive product messaging turns browsers into buyers. Learn how strategic product copywriting keeps every listing in your catalog consistent.
- [Automated Brand Tone at Scale](https://naratix.ai/blog/automated-brand-tone-at-scale) — A consistent brand voice gets harder as your catalog grows. See how automated brand tone keeps every SKU on voice across all your sales channels.
- [How to Scale with Consistent Ecommerce Content](https://naratix.ai/blog/how-to-scale-with-consistent-ecommerce-content) — Sustainable growth needs consistent ecommerce content that matches your brand across every SKU and sales channel. Here is how to scale it well.
- [Why Inconsistent Product Messaging Breaks Customer Trust](https://naratix.ai/blog/why-inconsistent-product-messaging-breaks-customer-trust) — Clear, aligned product messaging is more than branding. It is a conversion tool and a trust signal that keeps shoppers coming back to your store.
- [Don’t Let Your Catalog Outgrow Your Content Strategy](https://naratix.ai/blog/dont-let-your-catalog-outgrow-your-content-strategy) — A strong catalog content strategy separates brands that scale smoothly from those that fall behind. Here is how to keep content ahead of growth.
- [Smart Tools for Managing Product Line Content at Scale](https://naratix.ai/blog/smart-tools-for-managing-product-line-content-at-scale) — Managing product line content at scale takes smarter systems, not extra hands. Discover the tools that keep large product ranges complete and current.
- [Managing Multilingual Product Content for E-commerce Stores](https://naratix.ai/blog/managing-multilingual-product-content-for-e-commerce-stores) — New markets bring new challenges. Learn how to manage multilingual product content across your ecommerce stores without losing accuracy or tone.
- [Bulk Content Creation Without Burnout](https://naratix.ai/blog/bulk-content-creation-without-burnout) — Scale fast without overwhelming your team. Learn a new approach to bulk product content creation that avoids burnout and keeps quality high.
- [The Challenge of Content at Scale and How to Solve It](https://naratix.ai/blog/the-challenge-of-content-at-scale-and-how-to-solve-it) — Small store processes break at scale. Learn how to produce ecommerce content for a fast growing product catalog without slowing every launch down.

## Frequently asked questions

### What exactly does Naratix do for my ecommerce catalog?
You send the product data you already have, however messy it is, and you get listings that are ready to publish. We put every product in the right category, fill the attributes that are missing, write the titles and descriptions, create the photos and remove the duplicates. The result is one catalog your team can trust, on every channel you sell on.

### How fast can we see the "after" version of our catalog?
Send 10 to 20 products and you get a side by side preview, your data before and after, within a day. You see exactly what changed: categories corrected, specs filled, photos cleaned, copy written. Once you approve that preview, full runs happen overnight, whatever the size of your catalog.

### Who is Naratix for?
Teams that carry anywhere from a few hundred to a few million products: retailers, brands, distributors and marketplace sellers. If someone on your team spends their week fixing product data in spreadsheets, that is the work we take over.

### How is Naratix different from a PIM?
A PIM stores your product data. Naratix fixes it. We sort out the taxonomy, fill the gaps, write the content and hand the result back to your PIM, your shop and your marketplaces. You keep the system you already run. We work on what is inside it.

### What do we need to get started and how involved is our team?
About two hours. We need your current product feed, in whatever format you export it, and any rules you follow for naming, tone or compliance. After that you review and approve what comes back. There is no implementation project to staff.

### What can the platform do?
Audit and fix your taxonomy, categorize products, remove duplicates, fill missing attributes, write product content, create product photos, score your catalog data health and handle EPREL energy labels. It also opens your catalog to your brands, your markets and your agents, through native connectors, a REST API and MCP.

### Can you write product content in our brand voice?
Yes. You set the voice, the structure and the rules once, and we write titles, descriptions and SEO text in bulk that follow them. You review before anything is published, and you can rewrite a batch whenever your guidelines change.

### Can you create product photos?
Yes. We build clean, copyright free galleries from the images you already have, sized for your shop and for each marketplace. That covers the products whose photos are unusable, and the ones that never had a photo at all.

### Can you find the duplicates in our catalog?
Yes. We compare products across your supplier feeds and sales channels, using codes, attributes, titles and images, then merge or remove what is duplicated. Every merge keeps the best data from each source and can be undone.

### Can our own agent work with the catalog?
Yes. Connect ChatGPT, Claude, Gemini or an agent you built over MCP, and it can audit, enrich and publish products on request, using the same engine as the platform.

### Do we need to replace our PIM or ERP to use Naratix?
No. We connect to what you run through native connectors, our API or a plain file drop, and we hand the cleaned data back in the format your systems expect. Nothing downstream changes except the quality of what arrives.

### Which platforms do you connect to?
Shopify, WooCommerce, Magento, Shopware, BigCommerce and more connect natively, along with VTEX and any Mirakl powered marketplace. Anything else connects through the API.

### Do you offer an API for custom integrations?
Yes. A REST API with webhooks, bulk operations and full documentation, so your developers can run enrichment as part of your own pipeline.

### How does the Mirakl connector work?
It maps your catalog to each marketplace taxonomy, syncs products, offers and stock, and checks a listing against the operator's requirements before it is submitted. Adding the next Mirakl marketplace after that takes no development work.

### How do you handle supplier files that are half empty or inconsistent?
That is the normal case, not the exception. We read spreadsheets, CSVs, PDFs and images, work out what each column means and map it to your template. Where a value is missing, we look for it in the rest of the file, in the documents and in the product images.

### How do you keep our categories and attributes right?
The taxonomy audit reorganizes your categories, attributes and values, and every product is then categorized against that structure. Filters, search and marketplace mappings work because the structure underneath them is consistent.

### How do we know the catalog is ready to publish?
The catalog data health check scores every listing for completeness, consistency and channel readiness, and shows you what to fix first. You see the gaps before a marketplace rejects a listing or a shopper fails to find it.

### What is EPREL and do you handle it?
EPREL is the EU register for energy related products. We generate the energy labels, register the products and keep the entries current when specifications change.

### Can we sell the same catalog in several countries and under several brands?
Yes. We adapt your products for each market, with the translations, filters and specs local shoppers and regulators expect. For multi brand catalogs, every supplier and brand ends up on the same attribute and content standard.

### How secure is our data while it is with you?
Your data is encrypted in transit and at rest, access is granted per role, and every upload, change and export is logged. You can see who did what, and when, at any point.

### Where is our data stored?
In EU data centres, under GDPR. If your own rules require a specific region, tell us before onboarding and we will confirm what we can offer.

### Do you use our catalog to train models?
No. Your data is used to enrich your catalog and nothing else. It is not used to train models and it is not shared with other customers.

### How does pricing work?
It follows the size of your catalog and the capabilities you use. Tell us how many products you carry and what you need done, and you get a quote for exactly that.

### Can we see it on our own products first?
Yes, and that is how most people start. Book a demo, send a sample of your catalog, and we show you the before and after on your own products rather than on someone else's.

### What support do we get?
Onboarding help while your rules and connectors are set up, and a named contact afterwards. Larger catalogs get agreed response times and a regular review of how the runs are going.

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