# My-Take

> My-Take provides private online insight communities, research activities and reporting for consumer brands.

## Pages

- [My-Take Insight Communities](https://www.my-take.com)
- [About My-Take](https://www.my-take.com/about)
- [AI Insight Communities](https://www.my-take.com/ai)
- [Contact](https://www.my-take.com/contact)
- [Insight Community Research](https://www.my-take.com/insight_communities)
- [Insight Community: Use Cases & Applications](https://www.my-take.com/insight_communities_applications)
- [My-Take Insight Community Platform](https://www.my-take.com/insight_communities_platform)
- [My-Take Platform Activities](https://www.my-take.com/insight_communities_platform/activities)
- [My-Take Platform Administration/Moderation](https://www.my-take.com/insight_communities_platform/administration)
- [My-Take Platform Reporting](https://www.my-take.com/insight_communities_platform/reporting)
- [Services](https://www.my-take.com/options)

## Blog

- [Enterprise-Ready Insight Community Platforms: Key Criteria and What to Look For](https://www.my-take.com/blog/enterprise-ready-insight-community-platforms): What makes an insight community platform enterprise-ready? Eight criteria, including AI governance and data quality, plus the vendor questions that matter most.
- [Taking on the Data Quality Crisis: My-Take Launches DQM™ (Data Quality Management System) for Insight Community+™](https://www.my-take.com/blog/taking-on-the-data-quality-crisis-my-take-launches-dqm-data-quality-management-system-for-insight-community): My-Take launches DQM™, automated data quality control with human-in-the-loop, purposely built for insight communities and ad-hoc projects. Automated checks, biometric liveness verification, and a Data Quality Review Console protect research data from bots, fraud, AI-generated responses, and low-quality submissions
- [My-Take Insight Community Platform: Full Vendor Evaluation and RFP Responses](https://www.my-take.com/blog/my-take-insight-community-platform-evaluation): See how My-Take's Insight Community+™ platform answers every RFP criterion, from proprietary AI-powered technology to SOC 2 and HIPAA compliance, backed by three service models and 15+ years serving Fortune 500 brands.
- [What to Include in an Insight Community RFP: A Complete Guide](https://www.my-take.com/blog/insight-community-rfp-guide): Writing an insight community or MROC RFP? This 2026 guide covers every section to include, the questions that actually separate strong vendors, and a checklist to compare proposals side by side.
- [Top 10 Insight Community Platforms & Companies in 2026](https://www.my-take.com/blog/top-10-insight-community-platforms): A 2026 overview guide to the top 10 insight community and market research online community (MROC) platforms and companies.
- [My-Take Launches MyAI Assistant for Collaborative Research](https://www.my-take.com/blog/my-take-launches-myai-assistant-for-collaborative-research): My-Take has announced today the launch of MyAI Assistant for its Insight Community+™ platform. This innovation reimagines how researchers interact with the platform, delivering unprecedented speed, research-grade accuracy, and enterprise-level strategic intelligence across qualitative and quantitative studies.
- [Best Insight Community Platforms: Features, Use Cases & How to Choose](https://www.my-take.com/blog/best-insight-community-platforms): This guide explains what defines the best insight community platforms, the core capabilities that separate leading solutions from basic tools, and how to evaluate suppliers to ensure long-term success.
- [My-Take Unveils AI-Powered Video Analysis and Enhanced Theming Insights](https://www.my-take.com/blog/my-take-unveils-ai-powered-video-analysis-and-enhanced-theming-insights): My-Take, a leader in insight technology, has launched a powerful new suite of AI-driven analysis tools for qualitative research, headlined by advanced video capabilities and complemented by broader enhancements across its platform. Designed to accelerate and deepen qualitative survey analysis at scale, the new features span AI Video Theming Analysis with Auto-Generated Highlight Reels, a full Reel Editing Suite, Instant Theming enhancements, and a smart Coding Agent for both video and text data.
- [5 Years in the GRIT Top 50: My-Take's Market Research Innovation Legacy](https://www.my-take.com/blog/5-years-in-the-grit-top-50-my-takes-market-research-innovation-legacy): The GreenBook GRIT Top 50 Most Innovative Suppliers list, an industry-leading ranking of the most forward-thinking companies in market research, has included My-Take for the fifth consecutive year.
- [My-Take Introduces SmartDeck™ Reporting & Analysis for a New Era in Insight Community Reporting](https://www.my-take.com/blog/my-take-introduces-smartdeck-reporting-analysis-for-a-new-era-in-insight-community-reporting): My-Take is proud to announce the launch of SmartDeck™ Reporting & Analysis, designed to elevate insight community reporting, analysis, and presentation.
- [Insight Communities Explained | A Market Researcher's Guide](https://www.my-take.com/blog/complete-guide-insight-communities-market-research): Discover the power of customer insight communities for market research. Learn how insight community platforms provide actionable customer insights, enhance CX, and drive business growth through continuous member engagement and innovative qualitative and quantitative research techniques.
- [My-Take Launches Conversations: Chat-Based Surveys for Insight Communities](https://www.my-take.com/blog/my-take-launches-conversations-chat-based-surveys-for-insight-communities): My-Take LLC, a Greater Boston-based insight community technology and analysis company, has just launched a new mobile-first research activity type to its insight community platform called Conversations. This new release allows clients to create chat-based surveys in their insight communities and comes fully  integrated with multiple AI capabilities to enhance member engagement and help yield even richer insight.
- [Press Release: My-Take Named a Top Innovator in Market Research for the Fourth Consecutive Year](https://www.my-take.com/blog/my-take-named-a-top-innovator-in-market-research-for-the-fourth-consecutive-year): My-Take LLC, a leading insight community technology company based in Greater Boston, has been named as one of the most innovative suppliers in market research in GreenBook's 2023 GRIT report, marking its fourth consecutive appearance on the esteemed list.
- [Press Release: My-Take Launches Concept Curator & Database for Insight Communities](https://www.my-take.com/blog/my-take-launches-concept-curator-database-for-insight-communities): My-Take LLC, a greater Boston-based insight community technology and analysis company, has just launched a new analysis & reporting feature to the platform, Concept Curator & Database.
- [For the Third Consecutive Year, My-Take Named a Top Innovative Supplier in Market Research](https://www.my-take.com/blog/for-the-third-consecutive-year-my-take-named-a-top-innovative-supplier-in-market-research): WESTBOROUGH, Mass., Sept. 1, 2022 /PRNewswire/ -- My-Take LLC, a Greater Boston-based customer research technology company, has been named one of the Most Innovative Suppliers in Market Research in GreenBook's annual GRIT report. This marks My-Take's 3rd consecutive appearance on the prestigious list.  "We are very proud to again be recognized for our innovation. Continual improvement and delivering an exceptional experience for our customers are core values. By delivering new applications for our customers, we open up new research capabilities. Additionally, we seek to automate insight community functionality to help our customers go faster and unlock new insights. To achieve this industry recognition for three consecutive years is a testament to our relentless focus on integrating the voice of the customer." - Todd Hoskins, Co-founder  This year, My-Take has added many enhancements and new features to the platform. The most notable is the release of the third version of Video Chats, an activity type used for online focus groups and IDIs. This new release comes with added reporting and administration capabilities along with enhanced UI layouts, giving users more control and research-focused features to make running online focus groups more seamless and intuitive. In addition to Video Chats, another recent platform release to highlight would be Experiences. Experiences is a digital user experience (UX) testing activity that allows organizations to understand customer behavior and opinions on digital assets such as websites and programs.  "For over a decade, our teams' focus has been on helping brands and organizations understand their customers better through continuous feedback powered by our insight community platform and professional services team. We're delighted to have been recognized again as one of the top technology partners in the industry for our innovative platform!" - Rich Armstrong, Co-founder  About My-Take: My-Take is a Greater Boston-based customer research technology company that offers an advanced insight community platform and a team of professional researchers to deliver actionable insights for our clients.
- [UX Testing in Insight Communities](https://www.my-take.com/blog/ux-testing-in-insight-communities): As the marketplace grows to be more and more customer focused, organizations need to put resources towards enhancing both the customer experience (CX) and user experience (UX) when it comes to their products and services. In this blog article, we will walk you through the different ways you can test user experience with customers/community members.
- [Use Cases for Online Focus Groups in Insight Communities](https://www.my-take.com/blog/online-focus-groups-insight-communities): Market researchers are increasingly relying on technology to help collect customer feedback. As research grows to be more digitized and now that customers are more comfortable with using video as a means to communicate, there is a solution for replacing the in-person experience within communities: online video focus groups and IDIs.
- [Best Practices for Insight Community Member Engagement](https://www.my-take.com/blog/best-practices-for-insight-community-member-engagement): Member engagement is essential for building a strong community long term. For drawing insights, engaged members can mean a higher response rate, which can strengthen data findings and reinforce valuable insights. All in all, members who are engaged and responsive are a fundamental aspect of any community.
- [2022 Intern Interview - Meghan Smith](https://www.my-take.com/blog/2022-intern-interview-meghan-smith): The following represents a Q & A with My-Take’s Intern Analyst, Meghan Smith. Meghan is a rising senior at Providence College, majoring in Marketing. In this Q & A we will discuss with Meghan her experience interning at My-Take.
- [2022 Intern Interview - Tara Kiley](https://www.my-take.com/blog/2022-intern-interview-tara-kiley): The following represents a Q & A with My-Take’s Intern Analyst, Tara Kiley. Tara is an MBA student at Providence College. In this Q & A we will discuss with Tara her experience interning at My-Take.
- [2022 Intern Interview - Joe Moore](https://www.my-take.com/blog/2022-intern-interview-joe-moore): The following represents a Q & A with My-Take’s Intern Analyst, Joe Moore. Joe is a rising senior at The University of New Hampshire, majoring in Business Administration, Marketing, and Information Systems Business Analytics. In this Q & A we will discuss with Joe his experience interning at My-Take.
- [My-Take Launches Video Chat 3.0: Online Focus Groups and IDIs](https://www.my-take.com/blog/my-take-launches-video-chat-30-online-focus-groups-and-idis): My-Take LLC, a greater Boston based insight technology and analysis company, has just launched its latest version of Video Chat, an insight community activity type used for conducting online focus groups and IDIs.
- [Product Development in Insight Communities](https://www.my-take.com/blog/product-development-in-insight-communities): Whether you are in the early, middle, or late stages of product development, an insight community can help you get valuable data about your customers’ needs and give you answers to questions that arise throughout product development, giving you a strong advantage over competitors.
- [Discussions - Insight Community Discussion Boards & Forums](https://www.my-take.com/blog/discussions-insight-community-discussion-boards-forums): Sometimes your team will need the qualitative data found in focus groups but cannot get community members to meet at the same time. If that is the case, the Discussion activity type can help your team in accomplishing this feat. Discussions can simulate a focus group without the block of time needed to conduct one, by allowing for open-ended questions to be posed that community members can answer on their own time, as well as allow for follow-ups and member-to-member interaction.
- [My-Take Co-Founder Discusses Incentive Management & Rybbon Integration](https://www.my-take.com/blog/blog-interview-post-my-take-co-founder-discusses-incentive-management-rybbon-integration): The following represents a Q&A with My-Take’s Co-Founder, Todd Hoskins. In this interview, we will discuss incentive management in addition to My-Take’s new integration with Rybbon and their reward management capabilities.
- [Press Release - My-Take Adds Rybbon Integration to Rewards Catalog](https://www.my-take.com/blog/press-release-my-take-adds-rybbon-integration-to-rewards-catalog): My-Take LLC, a greater Boston-based research & insights technology company, has announced a new integration with Rybbon, a Blackhawk Network business and a leading provider of digital rewards. The integration will allow for greater automation and management of incentive distribution within My-Take insight communities and enable My-Take clients to access Rybbon’s vast catalog of rewards when distributing incentives to community members.
- [Missions: A Mobile Ethnography Insight Community Activity Type](https://www.my-take.com/blog/missions-mobile-ethnography-insight-community-activity-type): As consumers start to spend more and more time on their phones, it is becoming important to understand what drives them in the digital and real world to make decisions or perform certain actions. My-Take’s mobile application ‘Missions’ allows organizations to utilize mobile ethnography with their customer community and follow participants’ real time emotions to better understand their motivations and what triggers a purchase decision.
- [Topics: A Deep Dive Qualitative Insight Community Activity Type](https://www.my-take.com/blog/topics-101-a-deep-dive-qualitative-activity-type): If you are looking to gain deeper qualitative insights on a particular topic, then this activity is for you. Topics give respondents time-activated sequential questions that help you uncover in-depth insights. Topics are focused studies with a group of consumers on a specific topic.
- [Concept Testing in Insight Communities](https://www.my-take.com/blog/concept-testing-in-insight-communities): Be it a product,service, marketing campaign, etc. it is vital that brands understand how concepts will be received and what can be done to garner the correct perception from their target market. Concept testing is the best way to choose which ideas to move forward with and/or how to improve upon current ideas to make sure a final product is the best it can be before it launches.
- [test sorry kait](https://www.my-take.com/blog/test-sorry-kait): test
- [My-Take Recognized as GreenBook GRIT Innovative Market Research Technology Supplier](https://www.my-take.com/blog/my-take-recognized-as-greenbook-grit-innovative-market-research-technology-supplier): My-Take LLC, a greater Boston-based research & insights technology company, has been recognized as one of GreenBook’s most innovative suppliers in market research in this year’s annual GRIT “Top 50 Most Innovative Suppliers” list. Within a list that included several Fortune 500 companies, My-Take appeared as number 22 in the technology category.
- [Customer Journey Mapping in Insight Communities](https://www.my-take.com/blog/customer-journey-mapping-insight-communities): Customer journey mapping is a great way to become familiar with the customer experience. Understand what your customers want to achieve in different stages of the customer journey, and make improvements to the customers’ experience.
- [2021 Market Research Technology Trends](https://www.my-take.com/blog/2021-market-research-technology-trends): What will the biggest trends in market research be in 2021? Here is a list of trends that are expected to shape the industry going forward.
- [Interview: My-Take Co-Founder Discusses New UX Testing Tool](https://www.my-take.com/blog/interview-my-take-co-founder-discusses-new-ux-testing-tool): In this Q&A with co-founder, Todd Hoskins, we will discuss My-Take’s latest innovation, Experiences: Online UX Tool.
- [Understanding CXM and Insight Communities](https://www.my-take.com/blog/understanding-cxm-and-insight-communities): What is CXM? In this article we discuss customer experience management and dive into its new emerging role in insight communities.
- [Understanding Market Research Panels and Insight Communities](https://www.my-take.com/blog/the-difference-between-market-research-panels-and-insight-communities): For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.
- [PRESS RELEASE: My-Take Communities Offer Online UX Insights Feature with New Release](https://www.my-take.com/blog/press-release-my-take-communities-offer-online-ux-insights-feature-with-new-release): “My-Take Experiences” Online UX Activity Adds a Powerful New Capability for Companies to Evaluate Their Customers Online Behavior and Opinions
- [How do UX, CX, and Market Research Work Together?](https://www.my-take.com/blog/how-ux-cx-and-market-research-work-together): How will user experience (UX) and customer experience (CX) work together to shape the future of market research?  Learn how UX, CX, and market research all work together in our latest blog post.
- [Eight Factors to Consider When Selecting a Market Research Online Community Platform](https://www.my-take.com/blog/choosing-a-market-research-online-community-mroc): Market research online communities allow researchers to reach deeper insights faster. These insights propel organizations toward better decisions and more market success. When deciding on the right community supplier, the following are some critical factors to consider.
- [COVID-19 Online Shopping: Changed Forever, or For Now? (Infographic)](https://www.my-take.com/blog/covid-19-online-shopping-changed-forever-or-for-now): The pandemic has altered the buyer’s journey in a multitude of ways. Many are reducing time spent shopping in-stores and opting for online methods.
- [How Many Members Should be in a Market Research Online Community?](https://www.my-take.com/blog/mroc-how-many-members-should-be-in-a-market-research-online-community): Market research online community member counts can vary depending on a few variables. Learn the different factors to consider when deciding community size.
- [How Do Market Research Online Communities Generate Actionable Insights?](https://www.my-take.com/blog/how-do-market-research-online-communities-generate-actionable-insights): Find out the different ways that market research online communities, also known as insight communities, generate actionable insights.
- [COVID-19: Qualitative Market Research Tools](https://www.my-take.com/blog/how-to-conduct-qualitative-market-research-during-covid-19): Market Research during COVID-19: How to Continue Qualitative Research By: My-Take, Leading-Edge Market Research Online Communities
- [Interview: Market Research Intern, Georgia Taylor](https://www.my-take.com/blog/interview-market-research-intern-georgia-taylor): In this article, we interview Georgia Taylor on her experience being a Market Research Intern at My-Take.
- [What is a Market Research Online Community? [Guide]](https://www.my-take.com/blog/what-is-a-market-research-online-community-mroc): Market research online communities are used to secure actionable insights from VoC feedback and ideas in order to enhance customer experience. (CX)
- [Interview: Market Research Intern, Alexis Almy](https://www.my-take.com/blog/interview-market-research-intern-alexis-almy): In this article, we interview Alexis Almy on her experience being a market research Intern Analyst at My-Take.
- [Interview: Marketing Intern, Anna Hoskins](https://www.my-take.com/blog/anna-hoskins-marketing-intern): In this article, we interview Anna Hoskins on her experience being a Marketing Intern at My-Take.
- [Interview: Market Research Intern, Brendan Rocco](https://www.my-take.com/blog/interview-market-research-intern-brendan-rocco): In this article, we interview Brendan Rocco on his experience being a Market Research Intern at My-Take.
- [Interview: My-Take Co-Founder on GRIT Innovative Supplier List](https://www.my-take.com/blog/interview-my-take-co-founder-on-grit-2020-innovative-market-research-supplier-list): In this interview, we sit down with co-founder, Todd Hoskins, and discuss My-Take has being named one of GreenBook's Top 50 Market Research Suppliers!
- [PRESS RELEASE: My-Take Named GreenBook GRIT Top 50 Innovative Market Research Supplier](https://www.my-take.com/blog/my-take-named-greenbook-grit-top-50-innovative-market-research-supplier): My-Take is named one of GreenBook's GRIT 50 Most Innovative Market Research Suppliers. Placing #24 on the overall list and #8 for Technology, My-Take's leading edge market research online community (MROC) platform continually innovates to offer an advanced qualitative and quantitative toolset.
- [Interview: My-Take Director of Insights Discusses New Online Focus Group Tool](https://www.my-take.com/blog/interview-my-take-director-of-insights-discusses-new-online-focus-group-tool): In this Q&A, Rebecca Strott discusses My-Take’s latest advancement, VoC Video Chat: Online Focus Groups and Interviews.
- [Online Focus Groups: More and More Focus Groups Are Moving Online](https://www.my-take.com/blog/online-focus-groups-covid19): Online focus groups have changed the way market researchers can conduct exploratory or qualitative research, overall helping them connect with consumers.
- [Gen Z Still Prefers Brick & Mortar](https://www.my-take.com/blog/gen-z--still-prefers-brick-mortar): Will online storefronts will replace traditional brick & mortar? Find out what Gen Z thinks in this blog article!
- [Interview: My-Take Co-Founder on Innovation in Community Platform](https://www.my-take.com/blog/interview-my-take-co-founder-on-innovation-in-their-online-community-platform): This interview with our Co-Founder, Todd Hoskins, discusses many of the innovations My-Take's market research online community platform has achieved!
- [Innovations in Insight Communities](https://www.my-take.com/blog/innovation-in-market-research-focus-on-market-research-insight-communities): As market research online communities continue to innovate, many wonder what's next in consumer insights? In this article, we discuss areas for growth.
- [Market Research Online Community Use Cases [Guide]](https://www.my-take.com/blog/market-research-online-community-use-cases): Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight community.
- [PRESS RELEASE: Screen Engine/ASI Partners for Communities Offer](https://www.my-take.com/blog/press-release-screen-engine-asi-partners-for-communities-offer): Screen Engine/ASI (SE/ASI) has announced a strategic partnership with market research online community company My-Take.
- [Market Research Online Communities: How Many Should I Run?](https://www.my-take.com/blog/running-market-research-online-communities): In this post we discuss the many different ways of calculating your organization's market research online community needs.
- [Best Practices When In-Home-Use-Testing](https://www.my-take.com/blog/best-practices-when-in-home-use-testing-ihut): Wondering what an In-Home-Use-Test is? Learn everything you need to know about IHUTs and the best practices for conducting one in this post!
- [Delivering the Best Member Experience in an Insight Community](https://www.my-take.com/blog/mroc-market-research-online-communities-member-experience): Here are some best practices to guide you when interacting with your market research online insight community members!
- [Best Practices When Launching an Insight Community](https://www.my-take.com/blog/best-practices-when-launching-an-insight-community-launch): Launching a market research online community? Here is your go-to guide for success during launch-time.
- [What Drives Success in an Insight Community?](https://www.my-take.com/blog/what-drives-success-in-an-online-community): Interested in running a market research online insight community? In this article we discuss the best practices for success.
- [In-Home-Use-Testing in Insight Communities](https://www.my-take.com/blog/in-home-use-testing-in-insight-communinities-huts): An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or household. The IHUT concept differs from focus groups, as IHUTs promote a more natural testing environment as opposed to a focus group, which takes place in an artificial test environment.
- [New Platform Feature: Community Layout Design Enhancements](https://www.my-take.com/blog/new-platform-feature-community-layout-design-enhancements): Everything you need to know about our latest update which involved community layout design enhancements.
- [What is on the Horizon for Market Research](https://www.my-take.com/blog/what-is-on-the-horizon-for-market-research): Wondering what's next in market research? Read this post to find out what trends to be on the lookout for in coming years.
- [Insight Communities: How Many Organizations Use Them?](https://www.my-take.com/blog/insight-communities-how-many-organizations-use-them-mroc): Wondering how many organizations utilize market research online insight communities? In this blog post we explain just how prevalent they have become.
- [What Is Coding In Market Research?](https://www.my-take.com/blog/what-is-coding-in-market-research): Coding open-ended responses is a vital part of analytic procedures in market research. These responses are an exceptional way of gaining consumer insight. 
- [Interview with My-Take Founders on New Text Analytics Technology – TextCoderAI](https://www.my-take.com/blog/interview-with-my-take-founders-on-new-text-analytics-technology-textcoderai): In this Q&A interview, we walk through our founders, Todd Hoskins and Rich Armstrong's, thoughts on My-Take’s latest innovation TextCoderAI.
- [Insight Community: Should I Go with SaaS or Full Service?](https://www.my-take.com/blog/insight-community-service): Find out which service level best fits your needs when using online insight communities!
- [The Basics of Concept Testing in an Insight Community](https://www.my-take.com/blog/the-basics-of-concept-testing-in-an-insight-community): You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can influence a product’s failure. Some consumers don’t have a need for that specific product. Others may not want to pay a premium price point for something they do not need. Sometimes the name is confusing or the product is too complicated. Other times, they just simply don’t know about the product or it’s not available at the right location. Something that can combat most of these problems is concept testing. Concept testing can help explore if a product or service is viable, who would likely purchase it, the expected price range, key benefits of the product, situations they would use it, and where they would expect to purchase it.
- [How to Market to Gen Z: A Quick Guide](https://www.my-take.com/blog/how-to-market-to-gen-z-the-ultimate-guide): Here are four helpful tactics that will allow your company to market to Gen Z!
- [What Makes Great Key Insights?](https://www.my-take.com/blog/what-makes-great-key-insights): Insights are not observations, they're interpretations of the observations. Here's how to uncover great key insights from your community.
- [What Makes a Great Insight Community Manager?](https://www.my-take.com/blog/what-makes-a-great-insight-community-manager): The community insights manager manages everything from recruiting, designing research activities, moderating, and reporting. Here's what makes a great one!
- [4 Tips for the Best Survey Experience](https://www.my-take.com/blog/4-tips-for-the-best-survey-experience): Learn how to structure and execute your survey research so that you can obtain the most insight and actionable information from each survey activity!
- [3 Things Your Business Can Learn From Neuroscience](https://www.my-take.com/blog/3-things-your-business-can-learn-from-neuroscience): What does neuroscience have to do with the way consumers interpret brands? Learn about some of the ways in which the human mind analyzes a brand's products and services.
- [Points, Badges, and Leaderboards: Gamification in Insight Communities](https://www.my-take.com/blog/gamification-and-online-engagement-in-insight-communities): Many companies are using gamification promote engagement. Discover how badges can keep members engaed in market research online communities.
- [My-Take Attends the 2018 Quirk's Event](https://www.my-take.com/blog/my-take-attends-quirks-event): Learn about what capabilities attracted companies to My-Take's insight communities at the 2018 Quirk's Event.
- [What is an Insight Community?](https://www.my-take.com/blog/what-is-an-insight-community): An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment to participate in a company’s or brand’s research-related activities on an ongoing basis. The purpose of insight communities are to secure actionable insights from customer feedback and ideas in order to drive business decisions.
- [12 Questions to Ask When Looking for the Best Insight Community Company](https://www.my-take.com/blog/12-questions-to-ask-when-looking-for-the-best-insight-community-company): Check out these 12 questions for companies to ask prospective insight community providers in order to find the provider that best fits their organization.
- [My-Take Launches Infographic Tool for Insight Communities](https://www.my-take.com/blog/my-take-launches-infographic-tool-for-insight-communities): My-Take LLC announces the launch of a new community tool that allows for the creation of infographics to powerfully communicate key information.
- [How Do I Keep Engagement in My Insight Community?](https://www.my-take.com/blog/how-do-i-keep-engagement-in-my-insight-community): Here are 5 tips to help maintain engagement in your online insight community!
- [Should Insight Communities Be Branded or Unbranded?](https://www.my-take.com/blog/should-insight-communities-be-branded-or-unbranded): In this article we discuss the topic of branding communities. Find out whether or not your online insight community should be branded or not!
- [Traditional Market Research or Insight Community?](https://www.my-take.com/blog/traditional-market-research-or-insight-community): Market research is a necessary tool for increasing market share, learn more about what type of market research is right for your company.
- [How Many Members (Customers) Should Be in an Insight Community?](https://www.my-take.com/blog/how-many-members-should-be-in-insight-community): Learn the factors that determine the number of customers you need in your online insight community to get actionable data that drives internal decisions!
- [My-Take Co-founder Meets with Ole Miss CIE Board](https://www.my-take.com/blog/my-take-co-founder-meets-with-ole-miss-cie-board): Todd Hoskins, Co-founder of My-Take, was invited to meet with the Ole Miss Center for Innovation and Entrepreneurship (CIE) board
- [6 Ways MROCs Enhance and Measure Customer Experience](https://www.my-take.com/blog/6-ways-market-research-online-communities-enhance-customer-experience): Improving customer experience (CX) is critical for businesses today. Using agile market research, MROCs capture VOC and drastically improve CX.
- [MROC's Secret Weapon: The Moderator](https://www.my-take.com/blog/mrocs-secret-weapon-the-moderator): Discussion boards provide up-to-date feedback from respondents. Learn how moderators facilitate agile research in insight communities.
- [Keeping Pace - How MROCs Deliver Actionable Insights](https://www.my-take.com/blog/keeping-pace-how-mrocs-deliver-actionable-insights-fast): MROCs (market research online communities) deliver businesses actionable insights at high speeds. Discover how an insight community can help you keep pace.
- [3 Great Applications for Mobile Research](https://www.my-take.com/blog/3-great-applications-for-mobile-research-in-online-communities): Discover a few of the great ways mobile research can complement activities within market research online communities.
- [What is Mobile Ethnography and Why Researchers Should Use it](https://www.my-take.com/blog/what-is-mobile-ethnography-and-why-researchers-should-use-it): Discover and learn the benefits of mobile ethnography and the techniques brands are using to analyze consumers.
- [Five Tips for Conducting Mobile Market Research](https://www.my-take.com/blog/five-tips-for-conducting-mobile-market-research): Start reaching your audience where they are spending their time: their mobile device. Tips for conducting mobile market research.
- [My-Take Goes to Quirk's Event](https://www.my-take.com/blog/my-take-goes-to-quirks-event): The My-Take team was excited to attend this year’s Quirk’s Event in Brooklyn, New York. We sat down with Rich Armstrong, one of the founding members of My-Take
- [My-Take Goes to Bentley Networking Night](https://www.my-take.com/blog/my-take-goes-to-bentley-networking-night): My-Take employees Rebecca Strott and Kelsey Regan attended a networking event for students at Bentley University.
- [TMRE 2016](https://www.my-take.com/blog/tmre-2016): My-Take is heading to The Market Research Event (TMRE) on October 17th-20th 2016 in Boca Raton, Florida!
- [The Election: All About Branding](https://www.my-take.com/blog/the-election-all-about-branding): Whatever you think about this year's election, there is one thing that is undoubtly true: it's all about branding.
- [The Post Turtle](https://www.my-take.com/blog/the-post-turtle): Those of you from urban or even suburban environments may not be familiar with the expression ‘post turtle’.
- [Employee Engagement with LinkedIn: A Win-Win](https://www.my-take.com/blog/employee-engagement-with-linkedin-a-win-win): This year, CNBC published an article warning readers that using social media at work could get them fired.
- [Internships - Who Really Benefits?](https://www.my-take.com/blog/internships-who-really-benefits): For undergraduate students, internships are a necessary course of action for gaining experience as well as having something to put on your resume.
- [Is Social Media Relevant to B2B Companies?](https://www.my-take.com/blog/is-social-media-relevant-to-b2b-companies): Many of us follow a consumer brand on some form of social media. Maybe we want to learn more about their products or services, or maybe we just want to know...
- [Big Data: Is More Always Better?](https://www.my-take.com/blog/big-data-is-more-always-better): When it comes to data, is more always better? Well yes, and no.  It is important to have the capability to access, analyze, and synthesize large amounts of data
- [Will the flying car go mainstream?](https://www.my-take.com/blog/will-the-flying-car-go-mainstream): As far back as the 1960s, there has been speculation as to when flying cars might become commonplace on the roads and airways.
- [Can a 1-Star Customer Review Really Impact Sales?](https://www.my-take.com/blog/can-a-1-star-customer-review-really-impact-sales): Having an e-commerce site is a necessity and can contribute to the brand image, provide another channel of revenue, and add convenience for the customer.
- [My-Take Recruits At Bentley](https://www.my-take.com/blog/my-take-recruits-at-bentley): Two representatives from the MY-TAKE team recently visited Bentley University for the Marketing and Management Career Fair.
- [Changing Your Logo Can Be Scary Business](https://www.my-take.com/blog/changing-your-logo-can-be-scary-business): Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.
- [A Closer Look at Who Influences Our Purchase Decisions](https://www.my-take.com/blog/a-closer-look-at-who-influences-our-purchase-decisions): As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.
- [Looking Beyond the Average - In Defense of the Outlier](https://www.my-take.com/blog/looking-beyond-the-average-in-defense-of-the-outlier): Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and why
- [at&t and me](https://www.my-take.com/blog/att-and-me): I had been a long time AT&T mobile customer, but had experienced a fairly high rate of dropped calls when using my mobile phone in my home.
- [MY-TAKE Co-Founder Rich Armstrong Speaks with Texas MBAs](https://www.my-take.com/blog/my-take-co-founder-rich-armstrong-speaks-with-texas-mbas): My-Take co-founder Rich Armstrong was asked by the University of Texas McCombs School of Business to speak to a group of marketing students from the MBA program
- [Does Your Loyalty Program Deliver Customer Insight](https://www.my-take.com/blog/does-your-loyalty-program-deliver-customer-insight): Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.
- [My-Take Founders Speak at Future-M](https://www.my-take.com/blog/my-take-founders-speak-at-future-m): This week Boston was taken over by the world of marketing with FutureM.
- [Why is the red bull stratos mission so compelling?](https://www.my-take.com/blog/why-is-the-red-bull-stratos-mission-so-compelling): Over 1 million people logged into YouTube to see the Red Bull Stratos mission launch on October 9th.
- [Apple Gets it Right with an Apology, But How About the Decision to Launch?](https://www.my-take.com/blog/apple-gets-it-right-with-an-apology-but-how-about-the-decision-to-launch): Apple's new CEO Tim Cook did an excellent job with his public apology, as described in the Fast Company artcile
- [Have You Been Yelp(ed)](https://www.my-take.com/blog/have-you-been-yelped): Great article from VentureBeat on how Yelp gouges small business.
- [`SIRI`OUS FEATURE OR NOT](https://www.my-take.com/blog/sirious-feature-or-not): In a New York Times blog post Nick Bilton laments that his romance with the iPhone application - Siri has grown sour.
- [Are Your Employees Costing You Business](https://www.my-take.com/blog/are-your-employees-costing-you-business): We all know the value that companies assign to keeping customers happy.  My experience has shown that most companies will bend over backwards...
- [Will Your Business Go the Way of the Printed Encyclopedia?](https://www.my-take.com/blog/will-your-business-go-the-way-of-the-printed-encyclopedia): Encyclopaedia Britannica announced that this year would be the last year of their printed encyclopedias.
- [Girl Scout Cookies](https://www.my-take.com/blog/girl-scout-cookies): The Girls Scouts are celebrating 100 years of service this year.  And guess what, they still run the cookie drive like 100 year ago.
- [Getting Onboard with Video, and Getting Video Right](https://www.my-take.com/blog/getting-onboard-with-video-and-getting-video-right): If a picture is worth a thousand words, then what is a video worth?  I would have to guess, a lot.
- [2012 Business Resolutions](https://www.my-take.com/blog/2012-business-resolutions): A recent NYT's article indicated that by the end of January, 36% of folks that make a New Year's resolution will have already lost their battle.
- [How to Break the Decision Logjam on Your New Product or Program](https://www.my-take.com/blog/how-to-break-the-decision-logjam-on-your-new-product-or-program): I remember once finding myself in a tense conference room with several other managers. We were trying to make the decision on a package for a key new product.
- [Oops We Didn't Realize You Were Our Customer](https://www.my-take.com/blog/oops-we-didnt-realize-you-were-our-customer): A recent study by Parks Associates asked 2,000 consumers ages 18+ about their buying habits within the consumer tech space.  You may be surprised by the results
- [In-Home Testing Growing](https://www.my-take.com/blog/in-home-testing-growing): Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.
- [Justice Usually Prevails in a Community Environment](https://www.my-take.com/blog/justice-usually-prevails-in-a-community-environment): Brands are sometimes a little nervous watching tough discussions play out in an online community environment, even when it is private.
- [Listening regularly to the bad and the good](https://www.my-take.com/blog/listening-regularly-to-the-bad-and-the-good): In some large organizations, marketers and executives don't interact with consumers unless a specific complaint or issue happens to rise up through the system.
- [Say it isn't so Friendly's](https://www.my-take.com/blog/say-it-isnt-so-friendlys): Having lived in New England for more than a decade, I was certainly sad to learn that Friendly's would be filing for bankruptcy protection.
- [Is Amazon on Target with the Kindle Fire?](https://www.my-take.com/blog/is-amazon-on-target-with-the-kindle-fire): There is no doubt that the Apple iPad has led the way in an increasing tablet market.  Several brands have jumped into the fray with limited success.  Clearly entry alone does not guarantee success.
- [Beyond the Faster Horse](https://www.my-take.com/blog/beyond-the-faster-horse): Will listening to consumers contribute to exceptional new products?  Most executives and marketing professionals would answer yes.
- [Would Your Business Make the Hall of Fame?](https://www.my-take.com/blog/would-your-business-make-the-hall-of-fame): Using some measures from baseball and football, would your success rate for new products or services  be enough to get you on the ballot for the Hall of Fame.
- [MY-TAKE Releases the 3rd Generation of its Online Community Platform](https://www.my-take.com/blog/my-take-releases-the-3rd-generation-of-its-online-community-platform): The MY-TAKE team is pleased to announce the 3rd generation of its market research online community platform.
- [Every Day is the Super Bowl](https://www.my-take.com/blog/every-day-is-the-super-bowl): We have an expression at my-take ⏤ Every Day is the Super Bowl.
- [my-take Co-founder Speaks to Ole Miss MBAs](https://www.my-take.com/blog/my-take-co-founder-speaks-to-ole-miss-mbas): my-take Co-founder Todd Hoskins was in Oxford Mississippi on Friday November 13th to deliver a speech as part of the Ole Miss Distinguished Speaker Series.

## Optional

- [Full text](https://www.my-take.com/llms-full.txt): every page and post above, in full, in one file