# MOD-Lab

> MOD-Lab (Minds On Design Lab) is a design studio creating branding, websites, communications, and event collateral for nonprofits and social-sector organizations.

## Articles

- [The donation experience audit: a nonprofit check-up](https://mod-lab.com/insights/donation-experience-audit.md): Before you launch your next campaign, audit your donation experience. A focused check-up now can save your nonprofit from a costly surprise when it matters...
- [When your donation platform is holding your website back](https://mod-lab.com/insights/donation-website-integration.md): When giving doesn't feel like part of your site, the platform is often why. These questions help you find one that integrates with your site, stays on-brand,...
- [Nonprofit website maintenance isn't enough. Here's what your site really needs.](https://mod-lab.com/insights/nonprofit-website-maintenance.md): You invested in a new website to show up as the organization you've become. Maintenance alone won't keep it that way. Here's what to plan for.
- [Why your nonprofit’s branding is important to corporate partners](https://mod-lab.com/insights/nonprofit-branding-corporate-partners.md): Strong nonprofit branding builds trust with corporate partners, confidence in your team, and clarity in conversation.
- [The Visual Brand Audit: Does your look match the quality of your work?](https://mod-lab.com/insights/visual-brand-audit.md): You already know it's time to level up. The Visual Brand Audit helps you pause, see clearly, and figure out where to start.
- [Are your nonprofit homepage headers saying nothing?](https://mod-lab.com/insights/nonprofit-website-homepage-headers.md): Most nonprofit homepage headers label what follows instead of saying something informative. Here's why that's a problem with inspiration of how to fix it.
- [How to promote your nonprofit event with a focused email series](https://mod-lab.com/insights/nonprofit-event-email-series-promotion.md): One crowded announcement rarely gets results. See how strategic sequencing builds anticipation, with a real gala campaign example.
- [A thoughtful approach to nonprofit event branding](https://mod-lab.com/insights/approach-to-nonprofit-event-branding.md): You're planning your next event and wonder: should it have its own look, or follow your organization's branding? If you go unique, how do you keep it connected...
- [Expert-backed tips to boost donations through your website](https://mod-lab.com/insights/expert-backed-tips-website-donations.md): We gathered three field-tested voices. Make giving likely with their tips on email list growth, bold buttons, clear copy, and a friction‑free checkout.
- [Internal linking is a simple website habit that strengthens your nonprofit's entire content strategy](https://mod-lab.com/insights/internal-linking-nonprofit-content-strategy.md): Learn how to create helpful links between your website pages that guide visitors to relevant content and help search engines understand your nonprofit's...
- [A content strategy for small nonprofit teams: Start with your website and work out](https://mod-lab.com/insights/content-strategy-small-nonprofit-teams.md): Overwhelmed by content demands? This practical "Website Out" strategy helps small nonprofit teams create valuable content that works harder across multiple...
- [Building a visual language from your nonprofit’s logo](https://mod-lab.com/insights/nonprofit-visual-language.md): Learn how an effective logo can inspire a visual language across design materials. From spark icons to shield angles, see how nonprofits build brand...
- [Why empty space isn't wasted space: A guide for nonprofit communicators](https://mod-lab.com/insights/empty-space-designs-nonprofit-communicators.md): Should nonprofits fill every design inch? Discover how strategic spacing in annual reports, websites, and materials builds trust and advances your mission.
- [Announcing a new design? Don’t just launch—tell the story](https://mod-lab.com/insights/new-design-launch-plan.md): A new design launch is a chance to connect with your community. Learn how to share what’s new, why it matters, and how it supports your mission.
- [Nonprofit Logo Inspiration](https://mod-lab.com/insights/nonprofit-logo-inspiration.md): Nonprofit logo design rooted in mission shows how thoughtful branding reflects an organization’s purpose through creative, meaningful details.
- [Principles for meaningful work: Insights from Aikido](https://mod-lab.com/insights/principles-for-meaningful-work-insights-from-aikido.md): Lessons from the dojo. Learn how principles from a traditional martial art shape our approach to work. Find out how they can help your team as well.
- [A beautiful website inside as well as out](https://mod-lab.com/insights/a-beautiful-website-inside.md): A great website is more than beautiful to visitors. It is a thoughtful content system that is intuitive to use, is architected for growth, and is supportive of...
- [Managing event content on your nonprofit website: pitfalls and opportunities](https://mod-lab.com/insights/event-lifecycle-website-content.md): Learn how to keep your nonprofit's event pages relevant, engaging, and accessible—throughout the event's lifecycle—to maximize value for your website audiences.
- [Nonprofit annual report inspiration and ideas](https://mod-lab.com/insights/nonprofit-annual-report-inspiration-and-ideas.md): Need inspiration for your next annual report? Discover how creative design, flexible templates, and cohesive themes can help you tell your organization’s story...
- [How to harness your nonprofit’s blog (or start one) for greater impact and engagement](https://mod-lab.com/insights/maximize-your-nonprofits-blog.md): Curious if your nonprofit’s blog is making an impact? Or thinking about starting one? Learn how to harness this powerful tool to boost engagement, tell your...
- [Optimizing nonprofit content for AI-powered chat experiences](https://mod-lab.com/insights/content-for-ai-chatbots.md): Discover strategies to prepare your nonprofit's content for AI-powered chatbots, enhancing user interactions and making information more accessible to your...
- [The power of the little things: a case for having dedicated design resources at the ready](https://mod-lab.com/insights/fractional-team-small-design-needs.md): Explore the impact of everyday design needs and how fractional hiring can help. An embedded and integrated design team at the ready makes small, impactful...
- [Audience personas: a simple process for creating and using them](https://mod-lab.com/insights/audience-personas.md): Effective communication starts with understanding your audience. Learn how to create and use audience personas to make your nonprofit's communications more...
- [Wishing for an in-house design team? A hiring solution for growing nonprofits](https://mod-lab.com/insights/fractional-design-team.md): Do you have a long design to-do list? Wishing for a design team to help you grow? Learn how fractional hiring can boost your nonprofit's creative capacity...
- [Ways your organization’s website can support your corporate partnership efforts](https://mod-lab.com/insights/nonprofit-website-corporate-partnership.md): A carefully-crafted website can support your nonprofit’s corporate partner efforts. What are some of the specific ways your website can help? Let’s take a look.
- [Balancing act: the pros and cons of gated content for nonprofits](https://mod-lab.com/insights/pros-and-cons-of-gated-content-for-nonprofits.md): Deciding to gate content? It's more than a simple yes or no. Weigh the benefits against potential impacts to balance resource value with accessibility and...
- [Discover what Google thinks about the quality of your website](https://mod-lab.com/insights/what-google-thinks-about-your-website-lighthouse.md): A look at Google’s Lighthouse tool and how to use it to check your website’s performance, accessibility, SEO, and best practices scores as Google sees them.
- [What are brand guidelines for nonprofits and how can they help?](https://mod-lab.com/insights/what-are-brand-guidelines-for-nonprofits.md): The first step towards brand consistency is documentation. A brand guide details the dos and donts of brand visuals, messaging, and/or writing.
- [Is it time to redesign your nonprofit's website? A practical guide](https://mod-lab.com/insights/nonprofit-website-redesign.md): Your website should make you feel good about sharing it. If it doesn't, a nonprofit website redesign may be overdue. Here's how to tell.
- [Developing your prompting superpowers with ChatGPT](https://mod-lab.com/insights/prompting-superpower-with-chatgpt.md): Learn the art of effective prompting with ChatGPT in our latest article, and see how it can transform your content creation process.
- [A showcase of nonprofit websites built on Craft CMS](https://mod-lab.com/insights/nonprofit-websites-built-on-craft-cms.md): We highlight 16 nonprofit websites built on Craft CMS. The collection reflects diverse designs, content, and organization sizes and missions to showcase Craft...
- [Making nonprofit websites intuitive: the "Don't Make Me Think" principle](https://mod-lab.com/insights/intuitive-websites-dont-make-me-think.md): Apply the "Don't Make Me Think" principle for an user-friendly nonprofit website. Clear navigation, simple content, and intuitive design support engagement and...
- [Everyday search engine optimization (SEO) tips for content publishers](https://mod-lab.com/insights/everyday-seo-tips-for-content-publishers.md): Elevate your online presence with our SEO tips for content publishers. Learn about keywords, optimizing titles, and improving page rankings.
- [No wait time: enhancing nonprofit websites with reactivity](https://mod-lab.com/insights/no-wait-time-enhancing-nonprofit-websites-reactivity.md): Discover how reactivity can transform nonprofit websites, improving user experience, engagement, and reducing frustration.
- [A website should grow with you - web design and development that evolves](https://mod-lab.com/insights/web-design-and-development-that-evolves.md): Learn why a website should grow with your organization needs, and what key criteria are needed to ensure that it can evolve over time.
- [What is a mood board and how does it help branding?](https://mod-lab.com/insights/mood-boards-and-branding.md): Learn how mood boards can help create a consistent and powerful visual identity for your organization's next branding effort.
- [Crafting an effective nonprofit about page: opportunities and tips](https://mod-lab.com/insights/effective-nonprofit-about-page-opportunities-and-tips.md): Want to improve your nonprofit's website? Start with the about page! Learn more about crafting an effective nonprofit about page.
- [Choosing the right nonprofit branding effort: small, medium, or large?](https://mod-lab.com/insights/nonprofit-branding-small-medium-or-large.md): Are you looking to get nonprofit branding help from a partner? Check out this article for tips on different types of branding efforts.
- [Why your nonprofit’s website needs an announcement bar](https://mod-lab.com/insights/nonprofit-website-announcement-bar.md): An announcement bar is fantastic feature for a nonprofit website that balances getting attention for timely content while not being disruptive.
- [Saving time: How ChatGPT's AI can help your nonprofit's content creation](https://mod-lab.com/insights/chatgpt-to-help-nonprofit-content-creation.md): Small and mighty teams in the social sector can benefit from the use of ChatGPT’s AI to save time and resources by streamlining important content creation work.
- [How to work with content drafts in Craft CMS](https://mod-lab.com/insights/craft-cms-content-drafts.md): Craft CMS offers an easy to use way to create drafts of content. You can manage multiple drafts, share them with colleagues to review, and apply them to make...
- [What is the Google Ad Grant and can your nonprofit benefit from it?](https://mod-lab.com/insights/what-is-the-google-ad-grant.md): Google’s Ad Grant offers $10,000 of search ads per month to qualified nonprofits. Learn more about it, its potential impact, and work involved.
- [Why Craft CMS is a great platform to power your nonprofit’s website](https://mod-lab.com/insights/craft-cms-is-a-great-cms-for-nonprofits.md): Craft CMS is a great choice to power websites for nonprofits, foundations, and social good teams who care about design, brand, and easy to use technology.
- [The best fundraising emails know if the recipient is a previous donor](https://mod-lab.com/insights/the-best-fundraising-emails-know-if-the-recipient-is-a-previous-donor.md): A great email is personal. This is particular true with a fundraising email. They use this information to tailor the ask to a previous donor uniquely from...
- [Free or low cost website hosting could be a liability for your nonprofit](https://mod-lab.com/insights/website-hosting-for-your-nonprofit.md): Web hosting is more than just making your site available to the web. It's keeping it available. This involves performance, monitoring, disaster recovery, and...
- [What can you do to help promote your nonprofit’s podcast?](https://mod-lab.com/insights/tips-to-promote-your-nonprofits-podcast.md): Your organization’s podcast is one of tens of thousands out there. Make sure you make decisions that will help your podcast stand out amidst the crowd.
- [When to use groups, tags, or audience fields in Mailchimp](https://mod-lab.com/insights/when-to-use-groups-tags-or-audience-fields-in-mailchimp.md): You need data to personalize your email campaigns. Mailchimp has Groups, Tags, or Audience fields to collect data with. Which do you use and when?
- [Personalizing email marketing with Mailchimp](https://mod-lab.com/insights/personalizing-email-marketing-with-mailchimp.md): Email fatigue, content that doesn’t meet need, and the dreaded being asked for money when you just donated all lead to unsubscribes.
- [What are two critical features of your technology stack to help your outreach efforts?](https://mod-lab.com/insights/two-critical-features-outreach-technology-stack.md): What tools are in your outreach stack? What are your pain points? Here are two critical features to keep in mind as you choose tools for your stack that you...
- [No-code tips for small organizations to maximize use of Fundraise Up for giving days or special events](https://mod-lab.com/insights/no-code-tips-fundraise-up-giving-days.md): Fundraise Up is a powerful and modern donation platform. Here are a host of no-code things you can do without a web developer to maximize your giving day or...

## Pages

- [1:1 Strategy Sessions](https://mod-lab.com/services/1-1-strategy-sessions.md): 1:1 strategy sessions for small teams who deserve a senior design mind at the table, before the decisions get made.
- [Book a Website Session](https://mod-lab.com/services/1-1-strategy-sessions/book-website-session.md): Book your Website Strategy Session. Let's talk through where your website is and where you would like it to go.
- [Book a Design Session](https://mod-lab.com/services/1-1-strategy-sessions/book-design-session.md): Book your Design Strategy Session. Let's talk through your branding or branded materials and where you would like it to go.
- [Privacy Policy](https://mod-lab.com/privacy-policy.md): Last updated: December 11, 2025Minds On Design Lab Inc ("we," "us") operates mod-lab.com. This policy explains what information we collect and how we use...
- [Add MOD-Lab to your team](https://mod-lab.com/services/fractional-services.md): Add MOD-Lab to your team. With our monthly partnership plans, you'll increase your capacity to address your design needs with consistency and efficiency.
- [Contact](https://mod-lab.com/contact.md): We're looking forward to connecting. Please share a bit more about you and your needs and we will follow up to explore next steps.
- [Insights](https://mod-lab.com/insights.md): Articles on marketing, outreach, strategy, and more to help small and mighty teams in the social sector get mightier.
- [Services](https://mod-lab.com/services.md): We help your design shine, everywhere
- [Work](https://mod-lab.com/work.md): Through projects or ongoing part-time support, our team designs everything to feel as inspiring as the meaningful change you make every day.
- [About Us](https://mod-lab.com/about.md): The design partner that feels like an extension of your team.

## Services

- [Build your brand](https://mod-lab.com/services/branding.md): Make your mission’s brand recognizable and memorable.
- [Strengthen your communications & fundraising](https://mod-lab.com/services/communication-fundraising-design.md): Extend your brand with consistency across all outreach materials.
- [Improve your website](https://mod-lab.com/services/websites.md): Redesign your website to show your audience what they need to see.

## Work

- [Reel Works Gala & 25 Years Logo 2026](https://mod-lab.com/work/25th-anniversary-reel-works-gala-logo-design.md): 25th Anniversary Logo + Gala Design
- [Spark Kindness Branding and Website](https://mod-lab.com/work/spark-kindness-brand-and-website-design.md): Branding and Website
- [The New York Foundling Fall Fête 2025](https://mod-lab.com/work/fall-fete-2025-event-branding-and-design.md): The New York Foundling
- [EmbraceRace Annual Report 2024](https://mod-lab.com/work/embracerace-annual-report-2024.md): EmbraceRace’s theme for their 2024 Annual Report was Connecting Toward Action, a reflection on how they expanded their work through resource, community, and...
- [2024 WISE Woman of the Year Awards Luncheon](https://mod-lab.com/work/design-2024-wise-awards-luncheon.md): WISE (Women in Sports & Events)
- [WeRobotics Website Design And Development](https://mod-lab.com/work/werobotics-website-design-and-development.md): WeRobotics is an exceptional organization, dedicated to empowering local experts across the globe.
- [Callen-Lorde’s 23rd Annual Community Health Awards](https://mod-lab.com/work/callen-lordes-23rd-annual-community-health-awards.md): 23rd Annual Community Health Awards
- [Building Futures Campaign and Annual Impact Report](https://mod-lab.com/work/building-futures-campaign-and-annual-impact-report.md): Building Futures Campaign and Annual Impact Report
- [EmbraceRace Impact Report 2023](https://mod-lab.com/work/embracerace-impact-report-2023.md): 2023 was a year of notable growth for EmbraceRace. Their community grew, they increased staff, and released exciting new tools and programs.
- [Coast Guard Foundation Branding and Website](https://mod-lab.com/work/coast-guard-foundation.md): Coast Guard Foundation
- [Science Literacy Foundation Branding](https://mod-lab.com/work/science-literacy-foundation-branding.md): Science Literacy Foundation
- [Reel Works 2020 Annual Report](https://mod-lab.com/work/reel-works-annual-report.md): Over 20 years, Reel Works has grown from a single workshop into one of the leading youth filmmaking programs in the world.
- [EmbraceRace 2020 Impact Report](https://mod-lab.com/work/embracerace-2020-impact-report.md): 2020 was a remarkable year. The COVID-19 pandemic and yet another year full of racial injustice. During this challenging time, EmbraceRace grew in response to...
- [MediaMKRS Branding](https://mod-lab.com/work/mediamkrs-branding.md): The MediaMKRS program brings together industry leaders, educators, and local government to train and credential a more diverse pool of skilled New Yorkers for...
- [Haven Academy Brochure](https://mod-lab.com/work/haven-academy-brochure.md): Haven Academy is a public charter school located in Bronx, NY that is designed to meet the needs of children involved in the child welfare system.
- [The New York Foundling 2020 Annual Appeal](https://mod-lab.com/work/the-new-york-foundling-2020-annual-appeal.md): The New York Foundling
- [The New York Foundling 150th Anniversary Gala](https://mod-lab.com/work/the-new-york-foundling-150-anniversary-gala.md): The New York Foundling
- [Science Literacy Foundation Partnership](https://mod-lab.com/work/science-literacy-foundation-partnership.md): The Science Literacy Foundation
- [EmbraceRace Website](https://mod-lab.com/work/embracerace-website-design-and-build.md): EmbraceRace is a small but mighty organization. Their mission is to raise a generation of children who are thoughtful, informed, and brave about race.
- [Reel Works Partnership](https://mod-lab.com/work/reel-works-partnership.md): Branding, Print, Event, Digital
- [Reel Works Branding](https://mod-lab.com/work/reel-works-branding.md): Reel Works empowers under served NYC youth to share their stories through film making. After nearly 20 years of growing success, Reel Works wanted to give...
- [EmbraceRace Partnership](https://mod-lab.com/work/embracerace-partnership.md): Branding, Website, Print, Digital Strategy
- [CSforALL Website](https://mod-lab.com/work/csforall-website.md): Working with an existing logo, we were engaged to raise up the overall look and feel of the CSforALL brand on their website.
- [The New York Foundling 2019 Impact Report](https://mod-lab.com/work/the-new-york-foundling-2019-impact-report.md): The New York Foundling
- [The New York Foundling 2019 Annual Appeal](https://mod-lab.com/work/new-york-foundling-2019-annual-appeal.md): The New York Foundling
- [ViviendasLeón Website](https://mod-lab.com/work/viviendasleón-website.md): ViviendasLeón is a small and mighty organization. For over 20 years they have improved the quality of life of communities in Central America.
- [YMCA of Greater New York Flyer Template Design](https://mod-lab.com/work/ymca-of-nyc-flyer-template-design.md): YMCA of Greater New York
- [CSNYC Website Design and Development](https://mod-lab.com/work/csnyc-website-redesign.md): CSNYC led a coalition of partners advocating fo computer science education for New York City’s 1.1 million public school students.
- [Reimagine Website](https://mod-lab.com/work/reimagine-website-design.md): Reimagine is a San Francisco-based nonprofit. They showcase events and resources from a growing community of collaborative partners.
- [The New York Foundling 2017 Annual Appeal](https://mod-lab.com/work/the-new-york-foundling-annual-appeal.md): The New York Foundling
- [Mouse20 Anniversary Gala](https://mod-lab.com/work/mouse20-gala-and-event.md): 20th Anniversary Gala
- [JOE NYC Visual Branding and Collateral](https://mod-lab.com/work/joe-nyc-visual-brand.md): The Joint Ownership Entity (JOE) NYC is a small but mighty nonprofit helping other small nonprofits continue to efficiently and competitively offer affordable...
- [BREAKING POINTS Documentary Website](https://mod-lab.com/work/breaking-points-documentary.md): Partnership to End Addiction
- [Mouse Website](https://mod-lab.com/work/mouse-org-website-redesign.md): Fresh off of a rebrand effort that gave them a new voice, logo and style guide, Mouse came to us to redesign their website.
- [Mouse Visual Brand Collateral Rollout](https://mod-lab.com/work/mouse-new-brand-rollout.md): A new brand done well is an invigorating experience for an organization. As long time partners of Mouse we were thrilled to see them come out of an intense...
- [HJTEP Branding and Website](https://mod-lab.com/work/harlem-junior-tennis-and-education-program-rebrand.md): Branding and Website
- [NYS-MAP Visual Brand and Website Design and Development](https://mod-lab.com/work/nys-map.md): We were engaged by the Center for New York City Neighborhoods to help launch a mortgage assistance program for qualifying New York State homeowners.
- [MLT 10th Anniversary Gala and Conference Event Collateral](https://mod-lab.com/work/mlt-gala-conference.md): Management Leadership for Tomorrow