# MKOR — Romanian Market Research & Marketing Consultancy

> MKOR is a Romanian market research agency founded in 2012. Quantitative and qualitative research services for B2B and B2C: mystery shopping, focus groups, CATI, CAWI, brand tracking, pricing research. ESOMAR member.

- **[AI Info](https://mkor.eu/ai-info/): Structured information about MKOR Consulting for AI assistants: market research services, online consumer panel, methodology and pricing in Romania.**

## Services

- [Agile Brand Tracking – Research for Strategic Brand Decisions](https://mkor.eu/services/agile-brand-tracking/): Measure brand awareness, conversion rates, and market performance with precision. Stay ahead of the competition with real-time brand tracking.
- [Agile Research: Fast and Accurate Data for Informed Business Decisions by MKOR](https://mkor.eu/services/agile-research/): Get actionable data and clear insights for your business with our agile research. Validate ideas, adapt to market needs, and optimize your marketing strategies efficiently.
- [Online Consumer Panel Romania — 110,000+ members](https://mkor.eu/consumer-panel-romania/): MKOR's proprietary panel: 110,000+ verified Romanian respondents — the engine behind our custom, brand-tracking and product studies. Get a tailored quote.
- [Professional Services for Consumer Experience Evaluation](https://mkor.eu/services/consumer-experience-evaluation/): Consumer experience research provides crucial insights to develop appropriate strategies and improve customer satisfaction
- [Consumer Profiling Research Services](https://mkor.eu/services/consumer-profiling-research/): MKOR provides professional consumer profiling and segmentation services for both your brand and competitors in the market.
- [Business Idea Evaluation Services - Research Experts](https://mkor.eu/services/business-idea-evaluation/): We offer professional business idea evaluation research, using modern practices and research experts to provide you with actionable insights.
- [Product Testing Research Services | Concept Testing](https://mkor.eu/services/product-testing-research/): Discover the needs and preferences of customers through product testing for the successful launch of a product tailored to market needs.
- [Consumers Usage & Attitudes Research: Real Data for Business Strategy](https://mkor.eu/services/usage-attitudes-consumer-research/): Let us guide your business strategy with data-driven information about consumers usage and attitudes that resonate with your target audience. Start making informed decisions today.
- [Brand Awareness & Tracking Research: Data for Actionable Insights](https://mkor.eu/services/brand-awareness-tracking-research/): MKOR offers brand awareness tracking and monitoring services. Evaluate your brand performance with actionable insights from expert researchers
- [Consumer Research Studies: Insights to Elevate Your Growth](https://mkor.eu/services/consumer-research-studies/): Discover how MKOR's Consumer Research Studies empower actionable business decisions for healthy strategic growth.
- [Employee Satisfaction Research Services](https://mkor.eu/services/employee-satisfaction-research/): MKOR does professional research for evaluating and monitoring employee satisfaction, aiming to enhance loyalty and productivity.
- [Strategic Research for Assessing Employer Brand Awareness](https://mkor.eu/services/employer-brand-awareness/): MKOR provides services for evaluating and monitoring employer branding reputation. Find out how attractive your company is in the job market.
- [Focus Group Research Agency](https://mkor.eu/services/focus-group/): In many companies, focus groups research are either conducted by their own marketing or research department or by generalist market research firms. Internally-managed programs can be effective, but most companies lack the specialized expertise that…
- [Mystery Shopping Romania - Professional Market Research Agency](https://mkor.eu/services/mystery-shopping-romania/): Let us do all your Mystery Shopping. Mystery shopping programs provide a detailed competitive analysis. MKOR is a top agency in Romania for business research and growth. See our client portfolio for proof.
- [Satisfaction Research Surveys - Expert Satisfaction Assessment](https://mkor.eu/services/satisfaction-research/): Internally-managed programs can be effective, but most companies lack the specialized expertise that is required to produce optimal results with satisfaction assesment.
- [Professional Marketing Strategy Agency - Strategic Consultancy](https://mkor.eu/services/marketing-strategy/): Your marketing strategy is a great tool for business growth. But before you use it you need a clear direction. We'll create your plan and help deliver it. MKOR is the strategic partner for ambitious leaders who want to drive lasting transformation…
- [Market Research - Industry Analysis & Insights](https://mkor.eu/services/market-research/): Market Research Agency delivering insights from Customer Satisfaction, Operational Research, Online Research Communities, Panels and Focus Groups.
- [Innovation and Forecasting Services with an Expert Team](https://mkor.eu/services/innovation-forecasting/): Receive strategic business innovation and forecasting analysis results. In a matter of days, test multiple concepts and get the winning combination.
- [Market Opportunity Analysis Services - Professional Assesments](https://mkor.eu/services/market-opportunity-analysis/): Find what customers really want with the help of our expert consultants. We analyze supply and demand, as well as trends and legislation, outlining the dynamics of the new market you are targeting.
- [Expert Competitive Analysis Services - Competitive Intelligence Research](https://mkor.eu/services/competitive-analysis/): MKOR is an expert competitor & market analysis agency. Being in business means being up to speed about your competitors, market, and consumers. You'll get a list of competitors with business summaries, an analysis of your strengths and weaknesses…
- [Advertising & Brand Concept Testing Services](https://mkor.eu/services/brand-concept-testing/): Optimize your brand strategy with advertising concept testing. Guarantee success for your rebranding project with professional research. Contact MKOR today!
- [Market Research Services in Romania: Quant, Qual, CX](https://mkor.eu/services/): Consumer studies, focus groups, mystery shopping, brand tracking, CX and employee research in Romania, from MKOR, an ESOMAR member founded in 2012.
- [Mystery Shopping B2B - Professional Business Growth through Research](https://mkor.eu/services/mystery-shopping-b2b/): Your B2B-facing company needs to identify competitive differentiators. Work with MKOR research experts.

## Public Research Studies

- [Romania Sentiment 2026: 87% Pessimistic](https://mkor.eu/research/consumer-sentiment-study-romania-2026/): MKOR's 2026 study: 87% of Romanians are pessimistic and optimists have halved in three years. Explore the full Consumer Sentiment research data.
- [Romanian Diaspora 2026: Who Invests, Who Returns?](https://mkor.eu/research/mkor-study-romanian-diaspora-2026/): 7 in 10 Romanians abroad rule out returning home, yet 61% already invest in Romania. See what would convince them to return. Download the data now.
- [Sustainable consumer 2026: who are the undecided 62%?](https://mkor.eu/research/sustainable-consumer-2026/): Only 32% of Romanians buy sustainably. The MKOR study reveals who the undecided 62% are and how they become customers. Download the data.
- [Employee Sentiment Romania 2026: 1 in 3 Plan to Leave](https://mkor.eu/research/employee-sentiment-romania-2026/): MKOR's Employee Sentiment Romania 2026 study finds pay rises halved in two years, team morale at a three-year low, and 1 in 3 employees ready to quit.
- [MKOR Study: 4 Black Friday Myths in Romania Busted in 2025](https://mkor.eu/research/black-friday-2025/): Romanians no longer shop impulsively on Black Friday. Discover in the new MKOR study how planning, lists, and the average budget of 2046 RON are redefining the biggest shopping event.
- [MKOR Study: 4 in 10 Romanians Visit the Dentist Only in Emergencies, Cost and Fear Are the Main Barriers](https://mkor.eu/research/dental-health-study-romania/): Only 12% of Romanians go for regular dental check-ups. Discover the 4 patient profiles, the main barriers, and the opportunities for dental clinics in MKOR's research
- [Back to School 2025: Spending Trends & Parent Insights](https://mkor.eu/research/back-to-school-consumer-trends-2025/): MKOR's 2025 Back to School report reveals an average 450 RON budget, but shows bullying is parents' top concern. Get key data on consumer spending, shopping channels, and purchase drivers.
- [MKOR Study: 3 in 4 Romanians Distrust State on Public Spending | June 2025](https://mkor.eu/research/fiscal-x-ray-romania-public-trust-2025/): MKOR's June 2025 study reveals deep fiscal distrust in Romania. Discover citizens' top fears about new taxes, their demands for cutting privileges, and where they want public funds spent. Get the full analysis.

## Client Case Studies

- [Accounting Solutions Market Study in Romania – SmartBill](https://mkor.eu/research-portfolio/accounting-solutions-market-research-romania/): SmartBill and MKOR conducted a Market Audit study on the accounting solutions market in Romania: awareness, satisfaction (NPS), and switching intent.
- [Opportunity study on cigar consumption and purchasing behavior in Bucharest - the premium products market](https://mkor.eu/research-portfolio/cigar-opportunity-study/): The study aimed to provide a complete picture of the consumption and purchasing behavior of cigar smokers in Bucharest.
- [Usage and Attitudes Study - The Attractiveness of a Private Security Career in Romania - ARIS](https://mkor.eu/research-portfolio/private-security-career-attractiveness-study-aris-coess/): ARIS commissioned MKOR to conduct a usage and attitudes (U&A) study with national coverage, dedicated to security guards.
- [Exclusive Employer Branding Insights - Inspire Group](https://mkor.eu/research-portfolio/employer-brand-awareness-study-inspire/): The "Romania’s Favorite Employers" study consists of a comprehensive diagnosis for 220 companies in Romania.
- [Ventilation Market Study (Residential, Industrial, and Commercial)](https://mkor.eu/research-portfolio/analyze-ventilation-market-julien/): The study aimed to identify trends and opportunities for the development of Julien Stile in the Romanian market.
- [Opportunity Study for Expansion Feasibility - Happy Campus](https://mkor.eu/research-portfolio/opportunity-study-expansion-feasibility-happy-campus/): Happy Campus conducted an opportunity study to explore the feasibility of expanding into Cluj-Napoca. Discover the valuable insights here.
- [MKOR Study - Labor Market in the Construction Sector in Romania](https://mkor.eu/research-portfolio/labor-market-study-construction-romania/): Implenia's local branch has enlisted MKOR Consulting to conduct a comprehensive study on the construction labor market in Romania.
- [Market Opportunity Research - Beauty Salon - Identifying Key Needs for a Successful Business](https://mkor.eu/research-portfolio/market-opportunity-research-beauty-salon/): Opportunity research on the Bucharest beauty salon market: we mapped the competitive landscape to identify the optimal location for opening a new salon.

## Research by Sector

- [B2B Services & Logistics Market Research](https://mkor.eu/portfolio/b2b-services-logistics/): Market research for B2B services and logistics: buyer decision studies, satisfaction, and opportunity analysis. Recent work with FM Logistic and TBF.
- [Auto & Mobility Market Research](https://mkor.eu/portfolio/auto-mobility/): Market research for auto and mobility: brand tracking, mystery shopping at dealers, EV readiness. Work with Volvo, Avis, Goodyear, Clever Taxi.
- [Market Research Case Studies by Industry](https://mkor.eu/portfolio/): Browse MKOR market research projects by industry: retail, tech, finance, health, fashion, real estate, B2B, auto, HoReCa, energy and social sector. Brand tracking, concept testing, experience evaluation.
- [Energy & Utilities Portfolio](https://mkor.eu/portfolio/energy-utilities/)
- [Real Estate & Construction Market Research](https://mkor.eu/portfolio/real-estate-construction/): Market research for real estate and construction: opportunity studies, buyer profiling, and brand tracking. Recent work with MasterBuild and Implenia.
- [Social & Education Market Research](https://mkor.eu/portfolio/social-education/): Market research for NGOs, public institutions, and education: program evaluation, needs assessment, donor profiling. Clients include MERITO and Autism Voice.
- [HoReCa & Tourism Market Research](https://mkor.eu/portfolio/horeca-tourism/): Market research for HoReCa and tourism: concept testing, brand tracking, and guest experience studies. Recent work with Wendy's, Kiddo, and BurgerHouse.
- [Retail & FMCG Market Research](https://mkor.eu/portfolio/retail-fmcg/): Market research for retail and FMCG brands: brand tracking, concept testing, shopper journey studies. Case studies for IULIUS, Viorica Cosmetic, Perla Harghitei, Darvari Garden.
- [Tech & eCommerce Market Research](https://mkor.eu/portfolio/tech-ecommerce/): Market research for tech and eCommerce: concept testing, SaaS brand tracking, and UX studies. Recent work with VTEX, SmartBill, VidaXL, and Fitbit.
- [Finance, Banking & Insurance Market Research](https://mkor.eu/portfolio/finance-banking-insurance/): Applied market research for finance, banking, and insurance: brand tracking, opportunity studies, and customer experience. Work with TBI Bank, Edenred, TransferGo.
- [Health, Pharma & Beauty Market Research](https://mkor.eu/portfolio/health-pharma-beauty/): Applied market research for health, pharma, and beauty: claim testing, brand tracking, and consumer experience. Recent work with Viorica Cosmetic and Cupio.
- [Fashion & Lifestyle Market Research](https://mkor.eu/portfolio/fashion-lifestyle/): Market research for fashion and lifestyle brands: brand tracking, concept testing, and consumer profiling. Recent work with NISSA, Humana, and Piera.
- [Market Research Portfolio - Our Previous Marketing Projects](https://mkor.eu/market-research-portfolio/): Browse our marketing portfolio for an in-depth look at what we've accomplished through our research. Lots of examples and neat studies for each and every client :-)

## Consumer Trends.Live

- [Care & Beauty Consumer Trends Insights Dashboard](https://mkor.eu/care-beauty-consumer-trends-live/): Real-Time Data from the Care & Beauty Market. Interactive Dashboard. Support from MKOR experts. Competitors' data and positioning.
- [Appliances Market Consumer Trends Insights](https://mkor.eu/appliances-consumer-trends-live/): Real-Time Data from the Appliances Market. Interactive Dashboard. See detailed competitors' data and positioning.
- [Real-Time DIY Market Consumer Trends Insights Dashboard](https://mkor.eu/diy-consumer-trends-live/): Data from the DIY Market accessible in Real-Time. Interactive Dashboard. Support from MKOR experts. See competitors' data and positioning.
- [Romanian Fashion Market Consumer Data - Real Time Insights](https://mkor.eu/fashion-consumer-trends-live/): Discover Romanian Fashion market retail consumption data: consumption trends, consumer behaviour and benchmarking.
- [IT&C Consumer Trends Insights Dashboard](https://mkor.eu/itc-consumer-trends-live/): Data from the IT&C Market accessible in Real-Time. Interactive Dashboard. Support from MKOR experts. See competitors' data and positioning.
- [Home & Deco Consumer Trends Insights Dashboard](https://mkor.eu/home-deco-consumer-trends-live/): Real-Time Retail Data from the Home & Deco Market. Interactive Dashboard. Support from MKOR experts. See competitors' data and positioning.
- [Jewelry & Watches Consumer Trends Insights Dashboard](https://mkor.eu/jewelry-watches-consumer-trends-live/): Data from the Jewelry & Watches Market accessible in Real-Time. Interactive Dashboard. See competitors' data and positioning.
- [Romanian Retail Market Consumer Insights Research - Live Data](https://mkor.eu/consumer-trends-live/): Access consumer insights data from the Romanian Retail Market: consumption trends, behavior, and competitor positioning.

## Methodologies

- [➡ Esomar 28 Questions, a Guide to Honest Market Research](https://mkor.eu/resources/esomar-28-guide/): Get to know us better, ESOMAR asked, we answered. Download our Esomar 28 response to see how MKOR differentiates itself from other sample providers. Provable market research by MKOR.
- [Mystery Shopping Research - Business Intelligence Dashboard](https://mkor.eu/resources/mystery-shopping-b-i-dashboard/): Get real-time insights about your Mystery Shopping project. Test our Business Intelligence dashboard for Free and get ahead of the competition!
- [Access our Realtime Field Collection Dashboard](https://mkor.eu/resources/field-research-dashboard/): Get a real time dashboard that you can query at any time of the day in order to check the status of your field research project? Demo ours here, it's FREE!
- [Panel Book 2026: MKOR Online Panel Reach & Data Quality](https://mkor.eu/resources/panel-book-2026/): Download the MKOR Panel Book 2026: panel reach per country, how respondents are recruited and validated, and the demographics you can target.

## About MKOR

- [Market Research testimonials at MKOR - Wonderful Feedback :-)](https://mkor.eu/marketing-research-testimonials/): Our testimonials precede our marketing and research work. See what our clients have to say about working with MKOR before you sign with us for your own growth project.
- [About MKOR: market research and consulting since 2012](https://mkor.eu/about-us/): Romanian market research and strategic consultancy company founded in 2012 by Corina Cimpoca (ESOMAR member). Own panel of 110,000+ registered members (July 2026), ISO 9001 certified, Excellence Silver 2026 (RPEP). Team, values, FAQ.
- [MKOR Research & Consulting in the Media - Press Showcase](https://mkor.eu/press/): We love what we do, we love challenges and you can see this from our press showcase. We've compiled a list with our featured appearances in the written press, TV & Radio or the blogosphere. Feel free to checkout our work beyond what we have on our…
- [Market Research Insights Newsletter](https://mkor.eu/research-newsletter/): Signup for our marketing & research insights newsletter to receive the latest Marketing Trends and Market Research insights results straight to your email inbox. Don't miss out on this opportunity :-)
- [Public Speaking Business & Research Events @ MKOR Market Research](https://mkor.eu/events/): Browse our marketing and biz-dev events to see where we've presented our research findings. If you're on the lookout for a high quality presenter and you'd like to have an engaged audience don't hesitate to contact us for a quote.
- [Careers in Marketing & Research](https://mkor.eu/careers/): At MKOR, are always on the lookout for new personal growth opportunities and seek to always raise our own standards. If you are a results-oriented person and you have the necessary enthusiasm to learn new exciting things, then you might be just the…

## Contact & Pricing

- [Contact the Professional Marketing & Research Team from MKOR](https://mkor.eu/contact/): Do you wish to conduct a professional market research? Are you in need of actionable data for your marketing endeavors? Then don't hesitate to contact MKOR Consulting :-)
- [Studiu de Piață în Timp Real | Live Dashboard | Prețuri](https://mkor.eu/consumer-trends-preturi/)
- [How Much Does Market Research Cost? - Get a Personalised Quote](https://mkor.eu/pricing/): Research reports cover not only the performance of the market and its subcategories as a whole, but they also cover the specific market values and trends of specific products/services in the industry within specific regions or countries. Get your…

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