# Max Borges Agency

> PR uniquely designed for innovative tech and lifestyle brands

> Generated by All in One SEO Pro v5.0.3, this is an llms.txt file, used by LLMs to index the site.

## Sitemaps

- [XML Sitemap](https://maxborgesagency.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [How Consumer Brands Earn Product Reviews from Media](https://maxborgesagency.com/how-consumer-brands-earn-product-reviews-from-media/): The MBA Perspective: A lot of brands want product reviews, but not every product is ready to be reviewed. Reviewers are not there to repeat your marketing copy. They are there to test the product, compare it to alternatives, pressure-test the claims, and decide whether it is actually worth recommending. If you want media reviews,
- [How Consumer Brands Move from Product Coverage to Category Leadership](https://maxborgesagency.com/how-consumer-brands-move-from-product-coverage-to-category-leadership/): The MBA Perspective: A lot of consumer brands reach a point where product PR is working. They have reviews. They appear in buying guides. They show up when someone searches for the brand or compares products in the category. That is valuable, but it is not the finish line. The next step is becoming part
- [How Consumer Tech Brands Can Earn Both Tech and Lifestyle Media Coverage](https://maxborgesagency.com/how-consumer-tech-brands-can-earn-both-tech-and-lifestyle-media-coverage/): The MBA Perspective: Too many consumer tech brands talk like their product lives in a spec sheet. That may work for some reviewers, but it usually will not make the product matter to a broader audience. The brands that break through know how to explain both sides: what the product does and why it matters
- [What Consumer Tech Brands Should Look for in a PR Agency](https://maxborgesagency.com/what-consumer-tech-brands-should-look-for-in-a-pr-agency/): The MBA Perspective: Too many agencies sell flashy campaigns that are not based in reality: celebrity partnerships, viral moments, huge national features, and big ideas that sound impressive but depend on money, timing, access, and client follow-through that usually are not there. Then the fantasy pitch you heard in the RFP fades, and the actual
- [Why Earned Media Matters More in the Age of AI Search – But Only If the Rest of Your Brand Story Holds Up](https://maxborgesagency.com/why-earned-media-matters-more-in-the-age-of-ai-search-but-only-if-the-rest-of-your-brand-story-holds-up/): The MBA Perspective: AI search is not going to save a messy brand story. A great review or feature can help, but if the rest of the internet tells a different story — weak product pages, thin FAQs, scattered reviews, outdated messaging, inconsistent retail copy — the signal gets muddy fast. Earned media is a
- [Creating an Effective PR Strategy for Tech IPOs](https://maxborgesagency.com/creating-an-effective-pr-strategy-for-tech-ipos/): Navigating through the labyrinth of an Initial Public Offering (IPO) is often a test of grit for tech companies. The scrutiny, investor interest, and the daunting uncertainty that define the journey can be overwhelming. As a tech company poised for an IPO, how you manage your PR strategy during this crucial period can significantly influence
- [Wearable Fitness Devices: A New Target Audience to Consider](https://maxborgesagency.com/wearable-fitness-device-target-audience-research/): Wearable fitness trackers are not only growing in popularity among fitness enthusiasts and competitive athletes, seniors are also beginning to use these devices as a means to monitor their general health, with 48% stating they are willing to use wearables. In fact, 17% of Americans over the age of 65 use wearables to track fitness
- [Facebook Live: Using Live Video to Connect Customer & Company](https://maxborgesagency.com/facebook-live-using-live-video-to-connect-customer-company/): Using live video on social isn’t reserved for the Buzzfeed's of the world. Research has shown that live video on Facebook is more likely to appear in the newsfeed, meaning more people will see it than other types of content. Live video is becoming a trend which is here to stay as fans want new
- [How Moms Use YouTube Videos: New Trends and Insights](https://maxborgesagency.com/targeting-moms-on-youtube/): Today's moms still control most of the family's purchases. This makes it essential that we understand how they are discovering, researching and ultimately purchasing products. A recent Google study explored how Moms are using YouTube before and during the purchasing process and the different behaviors they exhibit when shopping for themselves, their kids or their household. For companies with Moms as a target
- [Looking Back at 20 Years of PR Excellence](https://maxborgesagency.com/20-years-of-pr-excellence/): Max Borges Agency Celebrates Two Decades of Putting Innovative Consumer Products on the Map
- [The Art of the Deal: How to Get Your Tech Product Included in Holiday Roundups](https://maxborgesagency.com/the-art-of-the-deal-how-to-get-your-tech-product-included-in-holiday-roundups/): It’s crunch time! With the holiday season front and center, it’s crucial that tech and lifestyle content creators know about your products. Hopefully, you’re already reaping the rewards of early outreach to long-lead editors, but it’s not too late to connect with bloggers, online writers, on-air experts, podcasters, radio personalities and TV anchors who are
- [The 5 Worst Ways to Pitch Me, Trae Bodge](https://maxborgesagency.com/the-5-worst-ways-to-pitch-me-3/): Pitching members of the media is hard. There are so many different types of publications, each with its own set of parameters. Then there are all the different personalities. Some writers like pitches that are dry and buttoned up, where others prefer loose and fun. And that’s part of the work, isn’t it? Defining your
- [Looking to Land Your Tech Product on Top Broadcast News Outlets? Here are 3 Things You Should Know](https://maxborgesagency.com/looking-to-land-your-tech-product-on-top-broadcast-news-outlets-here-are-3-things-you-should-know/): As you well know, getting your product featured on TV is like digging for treasure. You can follow the map perfectly and strike gold. Or not. That being said, there are things that you can do to improve your chances. Give your product to the people Giving away product should be a part of
- [4 Tips for Working with Freelance Journalists](https://maxborgesagency.com/4-tips-for-working-with-freelance-journalists/): As magazines move online and new content websites sprout up every week, freelance writers are becoming more and more common. Whether they are former OG staff writers or fresh out of college and testing the gig economy waters, interfacing with them will become part of your PR day-to-day, if it’s not already. They may write
- [Why Video is a Critical Addition to your Marketing Program](https://maxborgesagency.com/why-video-is-a-critical-addition-to-your-marketing-program/): In a world where more and more social engagement happens digitally (Snapchat users alone consume over 10 billion videos every day), it’s no wonder that video use for content marketing is on the rise—and with good reason. YouTube is currently the second largest search engine on the web (after Google, which coincidentally owns YouTube) and
- [Zoli Honig, Founder and COO of Waivecar, on The Crazy Idea of a Free Car-Sharing Program](https://maxborgesagency.com/zoli-honig-founder-and-ceo-of-waivecar-on-the-crazy-idea-of-a-free-car-sharing-program/): On this week’s episode of Unconventional Genius, I talk with Zoli Honig, Founder and COO of Waivecar, about how he is building a truly free car-sharing program. By harnessing advertising capital, Zoli is seeing his dream of transporting people from place to place for free become a reality. He shares with me how he got
- [Vikrum Aiyer, Chief of Staff at the United States Patent & Trademark Office, on Connecting the Dots for Entrepreneurs](https://maxborgesagency.com/vikrum-aiyer-chief-of-staff-at-the-united-states-patent-trademark-office-on-connecting-the-dots-for-entrepreneurs/): Vikrum Aiyer, Chief of Staff at the United States Patent & Trademark Office and former Senior Policy Advisor for Innovation & Manufacturing to President Barack Obama joins me on this episode of Unconventional Genius to discuss how the USPTO is connecting the dots for entrepreneurs. Vikrum is only 30 years old, and yet he has
- [Tony Van Veen, CEO of AVL Digital Group, on Finding And Optimizing A Sustainable Advantage](https://maxborgesagency.com/tony-van-veen-ceo-of-avl-digital-group-on-finding-and-optimizing-a-sustainable-advantage/): Many businesses these days compete based on price - but Tony Van Veen says finding and optimizing a sustainable advantage is a smarter strategy. That’s because price is a sure way to put yourself into a tough arena in which to compete - and consequently, it becomes more challenging to make your business profitable. Tony
- [Carlos Ramirez, Founder of Powerful Yogurt Learns Negative Publicity Can Be Good for Business](https://maxborgesagency.com/the-founder-of-powerful-yogurt-learns-negative-publicity-can-be-good-for-business/): There's an old public relations axiom that promises "there's no such thing as bad publicity." After running a consumer technology public relations firm for nearly two decades, I can tell you from personal experience that isn't always true. If the media and other key influencers start bad-mouthing your product, you're sunk. Fortunately for Carlos
- [Stuart Lombard, Founder and CEO of Ecobee, on Becoming the Smart Thermostat Leader](https://maxborgesagency.com/stuart-lombard-founder-and-ceo-of-ecobee-on-becoming-the-smart-thermostat-leader/): This week on Unconventional Genius, I talk with Stuart Lombard, Founder and CEO of Ecobee about how he led his company to overcome adversity to become the smart thermostat leader. Even what sometimes seems like a victory in business can turn in to an unexpected setback. It’s not about the challenges but how you respond
- [Mark Gainey, Chairman and Co-Founder of Strava on Building a Social Network for Athletes](https://maxborgesagency.com/stravas-worldwide-users-are-similar-yet-very-different/): On today’s episode of Unconventional Genius, I talk with Mark Gainey, Chairman and Co-Founder of Strava about how he helped build a successful social network for athletes. What began in 2008 as a website for cycling enthusiasts has become a community of tens of millions of runners, cyclists, and triathletes around the world. Mark shares
- [Stephen Denny, Author of “Killing Giants”, on The Way Forward In A Tech Integrated World](https://maxborgesagency.com/stephen-denny-author-of-killing-giants-on-the-way-forward-in-a-tech-integrated-world/): One of the most obvious but overlooked things about the day we live in is this: We don’t live in a tech-based world, we live in a tech-integrated world. My guest on this episode, Stephen Denny points out that what is possible from a technological standpoint has outpaced what is comfortable. The thing holding us
- [Sonny Vu, Founder of Misfit, on Truly Innovative Technology That Serves People Well](https://maxborgesagency.com/sonny-vu-founder-of-misfit-on-truly-innovative-technology-that-serves-people-well/): An interview of Sonny Vu, CEO of Misfit, discussing his experience as an entrepreneur and leader, touching on making a company sustainable, servant-leadership and the importance of work culture.
- [Simon Sollberger, VP of Brand & Design at Innovate Partners, on The Inspiration of Emotion](https://maxborgesagency.com/simon-sollberger-vp-of-brand-design-at-innovate-partners-on-the-inspiration-of-emotion/): On this episode of Unconventional Genius, I’m joined by Simon Sollberger, Vice President of Brand and Design at Innovative Partners to talk about the inspiration of emotion. Innovate Partners is a company that combines venture capital and private equity with an incubator model for launching companies. They have a unique, hands-on approach that involves leveraging
- [Scott Steinberg: Conquering Fear And Building Success In Life And Business](https://maxborgesagency.com/scott-steinberg-conquering-fear-and-building-success-in-life-and-business/): Fear is one of the most pronounced and debilitating emotions human beings face. It holds us back in all kinds of scenarios, large and small - from saying “Hi” to a stranger to starting a business. Therefore, conquering fear is one of the most important skills anyone can learn and my guest on this episode,
- [Ross Baird, Author & Founder of Village Capital on The Innovation Blind Spot](https://maxborgesagency.com/ross-baird-author-founder-of-village-capital-on-the-innovation-blind-spot/): While it seems like the key to becoming a successful entrepreneur is having a great idea, you also have to have money. But If you’ve got a winning idea, getting financing should take care of itself, right? As you’ll find out during my conversation with Ross Baird, Founder and President of Village Capital, and author
- [Gary Beasley, CEO and Co-Founder of Roofstock on Building a Single-Family Rental Investment Platform](https://maxborgesagency.com/roofstock-brings-real-estate-investing-into-the-21st-century/): There are 16 million single-family rental investment properties in the United States. Yet, investors often only know about the limited real estate opportunities in their own local market. While many other investment opportunities have become accessible due to technological advances, real estate has remained largely analog. As the founder and CEO of a tech PR
- [Roger Joseph Manning, JR. Songwriter and Musician on The Creative Process Behind Timeless Music](https://maxborgesagency.com/roger-joseph-manning-jr-songwriter-and-musician-on-the-creative-process-behind-timeless-music/): It is quite common these days to hear people talking about the creative process. Anyone from graphic designers to app designers legitimately use the phrase to describe what it takes to be successful at what they do. But a long-time area of fascination for me has been the creative process that goes into making
- [Rikard Steiber, Senior Vice President of Virtual Reality, on How Virtual Reality Can Change the World](https://maxborgesagency.com/rikard-steiber-senior-vice-president-of-virtual-reality-on-how-virtual-reality-can-change-the-world/): On this episode of Unconventional Genius, I speak with Rikard Steiber, Senior Vice President of Virtual Reality at HTC about how virtual reality can change the world. HTC has been on the forefront of the virtual reality revolution, developing cutting-edge equipment and creative content. During our conversation, Rikard tells me about his passion for this
- [Pietro Ranieri, CEO of Ranieri Communications, on How To Get Clients And Scale An Agency](https://maxborgesagency.com/pietro-ranieri-ceo-of-ranieri-communications-on-how-to-get-clients-and-scale-an-agency/): If you’re thinking about starting a company of any kind, you will quickly realize that learning how to get clients is the lifeblood of your business. Simply put: If you don’t have work to do, you don’t have a company. My guest on this episode is my friend and “brother from another mother” Pietro Ranieri.
- [Peter Shankman, Author and Entrepreneur, on Why You Want to Be Different](https://maxborgesagency.com/peter-shankman-author-and-entrepreneur-on-why-you-want-to-be-different/): On this episode of Unconventional Genius, guest Peter Shankman joins me to talk about his life, success and why you want to be different. Peter has accomplished so much in his life and he’s done it all while dealing with the challenge of ADHD. During our conversation, Peter shares what drives him to be successful
- [Nick Weaver, Co-Founder and CEO of eero, on Creating a Better Whole Home Wifi Solution](https://maxborgesagency.com/nick-weaver-co-founder-and-ceo-of-eero-on-creating-a-better-whole-home-wifi-solution/): The team at eero have created a product that is driving the traditional approach to whole home wifi to obsolescence. Nick founded eero just three years ago when the home networking market was dominated by some of the tech industry’s biggest companies. However, he saw opportunity where they did not. Nick has turned a company
- [NATE KELLY, CEO OF ADERO](https://maxborgesagency.com/nate-kelly-stress-relief-products-to-prevent-stress-in-the-first-place/):  If you were to do a quick Google search for the phrase “stress relief products,” you’d find all kinds of things to help you deal with stress after the fact. That’s because we humans get ourselves into situations that induce stress and then we look for a way to deal with what we’ve
- [Mike Sinyard, Founder and CEO of Specialized Bicycle Components, on The Life-Changing Power of Cycling](https://maxborgesagency.com/mike-sinyard-founder-and-ceo-of-specialized-bicycle-components-on-the-life-changing-power-of-cycling/): On this episode of Unconventional Genius, guest Mike Sinyard, Founder and CEO of Specialized Bicycle Components talks about the life-changing power of cycling. Mike founded Specialized in 1974 as a bicycle company made for riders, by riders. By overcoming his own personal challenges, Mike learned the true power of cycling and its ability to help
- [Mike Fasulo, President and COO of Sony on Technological Innovation and Staying Ahead of The Changes](https://maxborgesagency.com/mike-fasulo-president-and-coo-of-sony-on-technological-innovation-and-staying-ahead-of-the-changes/): When it comes to technological innovation, no company has taken the bull by the horns better than Sony. Though Sony’s President and COO Mike Fasulo admits there have been seasons when the company did not do the best job at innovating, course corrections have been made and Sony is once again near the front of
- [Marty Neumeier, Director of Transformation at Liquid Agency, on How to Build Better Brand Skills](https://maxborgesagency.com/marty-neumeier-director-of-transformation-at-liquid-agency-on-how-to-build-better-brand-skills/): My guest on this week’s Unconventional Genius is Marty Neumeier, Director of Transformation at Liquid Agency, a branding agency located in San Jose, CA. He joins me to talk about how to build better brand skills. Marty’s mission is to help business owners and leaders accomplish their goals and more effectively serve customers. During our
- [Mark Palfreeman, CEO of Nixplay, on The Power of Doing Hard Things](https://maxborgesagency.com/mark-palfreeman-ceo-of-nixplay-on-the-power-of-doing-hard-things/): On this episode of Unconventional Genius, I talk with Mark Palfreeman, CEO of Nixplay about the power of doing hard things. Nixplay was founded in 2007 with a vision to use technology to connect people in a meaningful way. The company accomplishes this vision through their digital photo sharing service by which families can access
- [Manan Mehta, CoFounder of Unshackled Ventures on Empowering New Immigrants to the United States](https://maxborgesagency.com/manan-mehta-cofounder-of-unshackled-ventures-on-empowering-new-immigrants-to-the-united-states/): New immigrants to the United States do not represent a threat to “American” jobs, they represent potential, and lots of it. Manan Mehta and the team at Unshackled Ventures believe that immigrant-founded startups are one of the most amazing sources of incredible innovations that can change the course of the country and impact the world
- [Kiran Bhatraju, Co-Founder and CEO of Arcadia Power on Sourcing Your Home Power Bill From Clean Energy](https://maxborgesagency.com/kiran-bhatraju-co-founder-and-ceo-of-arcadia-power-on-sourcing-your-home-power-bill-from-clean-energy/): As you think about the expenses required to fund your lifestyle, there is one thing you do month after month that operates unlike any other: paying your power bill. You don’t typically have any choice about where the power you use comes from, how much you pay for it, or whether or not you will
- [Jim Sanduski, President of Sharp Home Electronics on The Future of Consumer Electronics](https://maxborgesagency.com/jim-sanduski-president-of-sharp-home-electronics-on-the-future-of-consumer-electronics/): As the founder of a consumer technology PR agency, you can bet that I’m highly interested in the future of consumer electronics. That’s why I jumped at the opportunity to speak with my guest on this week’s edition of the Unconventional Genius podcast: Jim Sanduski, President of Sharp Home Electronics Company of America. Jim has
- [Jeremy Corbett, Founder of RocketHealth, on Revolutionizing the Healthcare System](https://maxborgesagency.com/jeremy-corbett-founder-of-rockethealth-on-revolutionizing-the-healthcare-system/):  This week on Unconventional Genius, I sit down with Dr.Jeremy Corbett to discuss how he is revolutionizing the healthcare system with his company, RocketHealth. Jeremy is an emergency room physician and entrepreneur who has made it his mission to improve how the nation’s healthcare system treats patients suffering from chronic diseases. Under the current
- [Jay Papasan, Co-Author of The ONE Thing, on How to Focus on What Matters Most](https://maxborgesagency.com/jay-papasan-co-author-of-the-one-thing-on-how-to-focus-on-what-matters-most/): On this episode of Unconventional Genius, Jay Papasan, executive, speaker, and author of The ONE thing, joins me to talk about how to focus on what matters most. Jay is a best-selling author and an executive at Keller Williams Realty International. During our conversation, Jay shares about his book The ONE thing and the surprisingly
- [Jason Fass, CEO of Zepp Labs, on Being A Born Entrepreneur](https://maxborgesagency.com/jason-fass-ceo-of-zepp-labs-on-being-a-born-entrepreneur/): My guest on this episode was truly born an entrepreneur. As an example, when he was a kid he took some nail polish his mother was going to throw away and sold it door to door. He even had specials and deals his neighborhood customers could take advantage of. Entrepreneurial drive was in his blood.
- [Jaclyn Baumgarten, CEO of Boatsetter, on How to be a Successful Entrepreneur](https://maxborgesagency.com/jaclyn-baumgarten-ceo-of-boatsetter-on-how-to-be-a-successful-entrepreneur/): On this episode of Unconventional Genius, Jaclyn Baumgarten, CEO of Boatsetter, a peer-to-peer platform for boat rentals, shares advice on how to be a successful entrepreneur. Boatsetter is the #1 boat sharing community and leader in the boat sharing industry. During this episode, you will hear Jaclyn tell me about how she led the company
- [INBAL ETGAR, CREATIVE DIRECTOR AT FROG DESIGN](https://maxborgesagency.com/inbal-etgar-creative-director-at-frog-design-on-the-importance-of-design/): The Unconventional Genius podcast welcomes guest Inbal Etgar, Creative Director at frog Design, to discuss the importance of design. Inbal leads the product development team of mechanical engineers and industrial designers at frog, which has been in business for over 50 years. During our conversation, Inbal talks about her role at frog, how they help
- [Greg Fadul, Founder and CEO of Grace Digital/ECOXGEAR, on Staying Future Focused](https://maxborgesagency.com/greg-fadul-founder-and-ceo-of-grace-digital-ecoxgear-on-staying-future-focused/): On this episode of Unconventional Genius, I talk with Greg Fadul, founder and CEO of Grace Digital and ECOXGEAR on how he is staying future focused. During our conversation, Greg shares with me how he became an entrepreneur later in life, and the philosophy by which he runs his business. Through all of his success,
- [Gene Marks, President of The Marks Group on Technology Trends in Business](https://maxborgesagency.com/gene-marks-president-of-the-marks-group-on-technology-trends-in-business/): On this episode of Unconventional Genius, I talk with Gene Marks, author, speaker, and President of the Marks Group, about the top technology trends in business. Gene talks to entrepreneurs all around the country about the issues that impact growth and success. During this conversation, we discuss several trends in business that can improve your
- [Dr. Shawn DuBravac, Chief Economist of Consumer Technology Association, on The Exciting Future of Recommendation Engines](https://maxborgesagency.com/dr-shawn-dubravac-chief-economist-of-consumer-technology-association-on-the-exciting-future-of-recommendation-engines/): On this episode of Unconventional Genius, I talk with Dr. Shawn DuBravac, Chief Economist of the Consumer Technology Association about data collection and the exciting future of recommendation engines. Shawn is the author of the New York Times Best Seller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live,
- [Doug Wead, Author, Presidential Historian and former Presidential Advisor, on Making a Comeback](https://maxborgesagency.com/doug-wead-author-presidential-historian-and-former-presidential-advisor-on-making-a-comeback/): Today on Unconventional Genius, I am joined by Doug Wead, and Author, Presidential Historian and former presidential advisor to talk about making a comeback. Doug impacted my life in a huge way, even though prior to this conversation we had never met. About 15 years ago, a friend of mine gave me a CD of
- [Deena Ghazarian, Managing Partner of TargetPath: Effective Product Research and Promotional Strategies For Tech Startups](https://maxborgesagency.com/deena-ghazarian-managing-partner-of-targetpath-effective-product-research-and-promotional-strategies-for-tech-startups/):  One of the things I love about working in the Consumer Technology industry is the opportunity I have to hear how companies are doing product research and bringing new tech to market. My guest, today, Deena Ghazarian is an especially delightful person to talk to about those topics because she is a vital part
- [David Mandelbrot, CEO at Indiegogo, on Breaking Down Barriers for Entrepreneurship](https://maxborgesagency.com/david-mandelbrot-ceo-at-indiegogo-on-breaking-down-barriers-for-entrepreneurship/): On this episode of Unconventional Genius, I sit down with David Mandelbrot, CEO at Indiegogo, to find out how his company is breaking down barriers for entrepreneurship. Indiegogo is a crowdfunding platform that allows entrepreneurs to launch their companies or products with the backing of individuals who truly believe in their vision. Listen to this
- [Consumer technology executives share insights on the importance of a consumer-first approach](https://maxborgesagency.com/consumer-technology-executives-share-insights-on-the-importance-of-a-consumer-first-approach/): There’s nothing quite as rich as the use of consumer feedback throughout a product’s lifecycle, and the small effort exerted by simply listening can yield invaluable results over the long-term. In his Unconventional Genius podcast, Max Borges talks with leaders of tech companies about the value of consumer insights. Some of the key takeaways include
- [Chris Allen, CEO of iDevices: The Grit And Hustle Behind His Smart Home Solutions Company](https://maxborgesagency.com/chris-allen-ceo-of-idevices-the-grit-and-hustle-behind-his-smart-home-solutions-company/): How could a guy without a college degree and a background in landscaping create a successful smart home solutions company that works alongside Apple and other big-name tech giants? It’s not easy. It takes a lot of grit and plenty of hustle - and Chris Allen has both. This episode is a real treat. You’ll
- [BETH COMSTOCK, VICE CHAIR AT GE ON UNCONVENTIONAL GENIUS PODCAST](https://maxborgesagency.com/beth-comstock-vice-chair-at-general-electric-on-courage-creativity-and-the-power-of-change/):  As human beings, we drastically underestimate the power of change. It’s because we derive comfort from routine and habit. It feels safe, secure, and comfortable. Change is the exact opposite, it DEMANDS that we step outside of what is normal for us and do different things. My guest on this episode of Unconventional
- [Chance Barnett, CEO of Crowdfunder, on the Genius of Equity Crowdfunding](https://maxborgesagency.com/benefits-of-crowdfunding/): On this episode of Unconventional Genius, I sit down with Chance Barnett, CEO, and Co-founder of Crowdfunder, to talk about the genius behind equity crowdfunding. Entrepreneurs know that there are ups and downs in trying to start a business. Chance created a new approach to assist entrepreneurs with the specific challenge of fundraising. Along the
- [Ben Dolgin-Gardner, Founder of HatchSmart Manufacturing, on a Product Development Strategy Focused on Manufacturing](https://maxborgesagency.com/ben-dolgin-gardner-founder-of-hatchsmart-manufacturing-on-a-product-development-strategy-focused-on-manufacturing/): If you’re going to start a product-based business and don’t have a clear product development strategy in place, you’re behind the eight-ball already. That’s because any successful product has to be designed to meet a very distinct need within the niche it’s targeting. That’s the conventional wisdom. But my friend Ben Dolgin-Gardner is anything but
- [Andy Rachleff, President & CEO of Wealthfront on the Advantages of Automated Investing](https://maxborgesagency.com/andy-rachleff-president-ceo-of-wealthfront-on-the-advantages-of-automated-investing/): On today’s episode of Unconventional Genius, I talk with Andy Rachleff, President and CEO of Wealthfront about the advantages of automated investing. Wealthfront is the leading automated planning and investment company in the financial industry. Utilizing sophisticated software and a client-first approach, Wealthfront makes investing easier and more affordable. During my conversation with Andy Rachleff,
- [ANDREW YANG, 2020 PRESIDENTIAL CANDIDATE ON UNCONVENTIONAL GENIUS PODCAST](https://maxborgesagency.com/andrew-yang-2020-presidential-candidate-on-the-freedom-dividend-and-the-future-of-america/): On this episode of Unconventional Genius, I talk with Andrew Yang about The Freedom Dividend and the future of America. Andrew is an entrepreneur, author, and founder of Venture for America, a national entrepreneurship fellowship that has helped create over 3,000 jobs in major cities across the United States. He is also running for
- [Andrew Mok, Chief Marketing Officer of Turo, on Reinventing the Car Rental Industry](https://maxborgesagency.com/andrew-mok-chief-marketing-officer-of-turo-on-reinventing-the-car-rental-industry/): On this episode of Unconventional Genius, I talk with Andrew Mok, CMO of Turo about how his company is reinventing the car rental industry. Turo is a peer-to-peer car sharing platform where users can list their personal vehicles for people to rent. During our conversation, Andrew shares how the company is not only changing the
- [Alex Capecelatro, Co-Founder and CEO at Josh.ai, on Disrupting the Home Automation Market](https://maxborgesagency.com/alex-capecelatro-co-founder-and-ceo-at-josh-ai-on-disrupting-the-home-automation-market/): On this episode of Unconventional Genius, I talk to an entrepreneur who is disrupting the home automation market. Alex Capecelatro is the Co-Founder and CEO of Josh.ai, a company that is looking to make the truly smart home a reality through a voice activated home automation system. During our conversation, Alex tells me about both
- [Enis Hulli, Associate Partner of 500 Startups Istanbul, on Providing Funding for Startups](https://maxborgesagency.com/2017719millennial-shoppers-look-to-social-media-for-savings-and-inspiration-2/): At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%.
- [Polar Appoints Max Borges Agency as Agency of Record](https://maxborgesagency.com/polar-appoints-max-borges-agency-as-agency-of-record/): Max Borges Agency has been named the agency of record for Polar, the global leader in heart rate, fitness, and sport technologies. The agency will support Polar on building and executing an omni-channel communications program designed to raise awareness of the Polar brand among technology, fitness, triathlon, cycling, and running enthusiasts. Read more at The Holmes
- [MAX BORGES AGENCY MAKES INC. 5000 - For Seventh Consecutive Year!](https://maxborgesagency.com/max-borges-agency-makes-inc-5000-for-seventh-consecutive-year/): Max Borges Agency has done it again! For the seventh consecutive year Max Borges Agency has been named to the prestigious Inc. 5000 list of Fastest-Growing Companies. Since 1991 Inc. magazine has recognized the fastest-growing private companies in the United States. The agency’s entrepreneurial spirit, creativity, and hard work resulted in a 1,310% percent growth
- [Max Borges Agency Earns Golden Bridge Award for Consumer Launch Campaign of the Year with Cricket Wireless](https://maxborgesagency.com/max-borges-agency-earns-golden-bridge-award-for-consumer-launch-campaign-of-the-year-with-cricket-wireless-2/): Max Borges Agency and Cricket Wireless were named the Gold winner of the Consumer Launch Campaign of the Year by Golden Bridge Awards.
- [Tips and Tricks for Finding the Right Influencer for Your Campaign](https://maxborgesagency.com/tips-and-tricks-for-finding-the-right-influencer-for-your-campaign/): Let’s face it; the influencer landscape has exploded over the past few years, and the term influencer marketing has shifted from a buzzword that is used as a small tactic to support a marketing initiative, to becoming an essential line item in any successful marketing campaign today. However, it is important to invest your resources
- [The Key to Earning Headlines During your Tech Brand’s Slowest Time of the Year](https://maxborgesagency.com/the-key-to-earning-headlines-during-your-tech-brands-slowest-time-of-the-year/): Most tech brands, regardless of industry, have asked themselves this question at least once: how can I continue to earn consistent media coverage when either: Our brand isn’t launching a new product for several months? There’s an unexpected delay in product availability? While you might think it’s a good time to wind down
- [Tech Brands That Are Killing the Influencer Game](https://maxborgesagency.com/tech-brands-that-are-killing-the-influencer-game/): Everyone knows that influencer marketing is one the biggest marketing strategies taking over social media; basically the bread-and-butter of B2C social marketing. Influencers are trusted by millions of consumers and 86% of marketers have used influencer marketing since last year. * Even though this new tactic is popular amongst marketers, there is a difference between
- [Max Borges Agency Named One of the Best Places to Work by Outside Magazine](https://maxborgesagency.com/max-borges-agency-named-one-of-the-best-places-to-work-by-outside-magazine/): Max Borges Agency, a top tech PR agency, was named as one the best places to work in 2015 by Outside Magazine for their healthy and comfortable work environment.
- [How MBA’s Focused Client Roster Allows its Team to Create (Truly) Mutually Beneficial Relationships with Journalists](https://maxborgesagency.com/how-mbas-focused-client-roster-allows-its-team-to-create-truly-mutually-beneficial-relationships-with-journalists/): Every PR agency boasts of its relationships with journalists. Yet, for all the talk, most agencies aren’t able to create a true two-way street when it comes to maintaining media partnerships that last. Max Borges Agency’s focused approach on innovative consumer brands has paved the way for its team members to be an ongoing resource
- [Top Tech PR Journalists in 2017: 3 Audio Writers & Tips to Engage Them](https://maxborgesagency.com/top-tech-pr-journalists-in-2017-3-audio-writers-tips-to-engage-them/): To be an effective communicator, you must know your audience. Whether it’s a large audience or an individual, being a publicist means you must be great at engaging with both. Forming a personal and professional bond is key to landing media coverage in some of the most coveted outlets. Years of personal experience pitching various
- [Millennial Shoppers look to Social Media for savings and inspiration](https://maxborgesagency.com/2017719millennial-shoppers-look-to-social-media-for-savings-and-inspiration/): At 80 million strong, millennials comprise $600 billion of consumer spending per year, which represents a little less than one-third of all daily per person consumer spending. By 2030, the generation is projected to own 35%.
- [The 5 Worst Ways to Pitch Media](https://maxborgesagency.com/the-5-worst-ways-to-pitch-me-4/): When sending out product pitches, it is important to up your game to stand out. Don’t fall into the same traps far too many smart home companies succumb to.
- [3 Things that will Catch my Attention with Your Smart Home Product Pitch](https://maxborgesagency.com/3-things-that-will-catch-my-attention-with-your-smart-home-product-pitch/): Discover three strategies to make your smart home pitch stand out. Nail the headline, use visuals, and keep it personal to catch a journalist's attention for coverage.
- [The Future of Wellness: Trends Reshaping Health PR and Marketing](https://maxborgesagency.com/2024-health-and-wellness-trends-a-technological-revolution/): Discover 2024’s health and wellness trends—from AI and VR innovations to sustainable products—and their transformative impact on brands' marketing and PR strategies.
- [Max Borges Agency Releases Inaugural 2020 State of the Media Landscape Report](https://maxborgesagency.com/max-borges-agency-releases-inaugural-2020-state-of-the-media-landscape-report/): Annual report reveals press trends across 80+ consumer technology brands, providing PR insights and recommendations specific to the tech industry.
- [Making Your Deal Count: Why Every Brand Should Be Integrating Timely Deals and Discounts into their Annual Press Strategies](https://maxborgesagency.com/making-your-deal-count-why-every-brand-should-be-integrating-timely-deals-and-discounts-into-their-annual-press-strategies/): Our 2022 Media Intelligence Report reveals a 90% rise in deal-focused media, with July now the second-highest month for brand coverage after November.
- [Max Borges Agency Celebrates Two Decades of PR Excellence](https://maxborgesagency.com/max-borges-agency-celebrates-two-decades-of-pr-excellence/): The Max Borges Agency has been a public relations powerhouse in consumer innovation and technology over the last two decades.
- [A Look Ahead: Consumer Trends in Digital Fitness and Health in 2023](https://maxborgesagency.com/a-look-ahead-consumer-trends-in-digital-fitness-and-health-in-2023/): For marketers, understanding health consumer trends is critical to developing strategies that will engage and motivate customers to live healthier lives.
- [Looking Ahead: 4 Trends Changing Media Relations in 2023 and Beyond](https://maxborgesagency.com/looking-ahead-4-trends-changing-media-relations-in-2023-and-beyond/): The landscape of media relations is evolving. Companies must adapt their strategies for engaging with the media if they hope to reach their target audiences.
- [5 Immersive Media Experiences That Left a Lasting Impact on Press](https://maxborgesagency.com/5-immersive-media-experiences-that-left-a-lasting-impact-on-press/): In the ever-evolving PR landscape, our agency excels in curating standout media experiences, propelling our clients above the cacophony of competing brands.
- [Social Media Content Creators to Watch](https://maxborgesagency.com/social-media-content-creators-to-watch-2/): “Influencer Marketing” is one of the biggest content-marketing trends. Content creators bring creative ideas that help tell their brand story to new audiences.
- [5 Tips for Pitching New Consumer Products to Lifestyle Outlets](https://maxborgesagency.com/5-tips-for-pitching-new-products-to-lifestyle-outlets/): Every brand wants its product to grace the pages of glossy magazines or be at the top of the list in coveted lifestyle guides, but it doesn't always come easy.
- [2024 Media Forecast: Evolving Strategies for Tomorrow's Challenges](https://maxborgesagency.com/2024-media-forecast-evolving-strategies-for-tomorrows-challenges/): Entering 2024, the media landscape, though reminiscent of 2023, is evolving with new nuances. These subtle yet significant changes demand attention from brands aiming to stay competitive and relevant. Understanding and adapting to these trends is essential for success in the dynamic world of PR and marketing. Advanced AI Integration AI is shifting from basic
- [Why a Strong Q1 PR Plan is Your Brand's New Year Resolution](https://maxborgesagency.com/why-a-strong-q1-pr-plan-is-your-brands-new-year-resolution/): Amid the hustle and bustle of Q4, the relative quiet that follows at the beginning of each year is often a time when consumer brands go quiet. Yet, sitting on the sidelines is often a missed opportunity and can be a detrimental decision, particularly following a time when consumer awareness is often at its peak.
- [Navigating Tomorrow: Top 5 Consumer Technology Trends for 2024](https://maxborgesagency.com/navigating-tomorrow-top-5-consumer-technology-trends-for-2024/): As we edge closer to 2024, the technology landscape is undergoing rapid transformations. At Max Borges Agency, we’re constantly analyzing these shifts to equip our clients with the latest and most effective strategies. Here are the top five consumer technology trends that we believe will be pivotal in the coming year: Generative AI: Generative AI
- [A Deep Dive into Max Borges Agency's Benefits](https://maxborgesagency.com/a-deep-dive-into-max-borges-agencys-benefits/): At the Max Borges Agency, we pride ourselves on being more than just a workplace. We've crafted an environment that prioritizes flexibility, wellness, teamwork, growth, financial stability, and of course, a good dose of fun. We recognize the evolving needs of the modern professional and strive to stay ahead of the curve, offering benefits that
- [What to Expect from CES 2024](https://maxborgesagency.com/what-to-expect-from-ces-2024/): CES 2024 is rapidly approaching, and it's shaping up to be a transformative event for the global tech landscape. Set against the vibrant backdrop of Las Vegas from January 9-12, this gathering promises a deeper dive into technological advancements and their broader implications for society. With projections of over 130,000 attendees, the buzz in Eureka
- [A Peek Inside the Culture at the Max Borges Agency](https://maxborgesagency.com/a-peek-inside-the-culture-at-the-max-borges-agency/): Navigating the world of PR agencies, you might be tempted to believe every workplace is cut from the same cloth. But step inside the vibrant, dynamic universe of the Max Borges Agency, and you'll soon discover a culture that uniquely marries passion with purpose. The Pulse of Passionate Professionals At Max Borges Agency, every team
- [Amazon Prime Big Deal Days 2023: What You Need to Know](https://maxborgesagency.com/amazon-prime-big-deal-days-2023-what-you-need-to-know/): In the digital shopping sphere, few events captivate worldwide attention quite like Amazon's signature Prime Day. Last year, the retail titan saw customers shell out an impressive $3 billion on more than 100 million small-business products. Prime members, always at the heart of Amazon's deals, reaped the benefits with savings totaling over $1.7 billion. Following
- [CES 2018 Awards – Media Outlets & Deadlines](https://maxborgesagency.com/ces-2018-awards-media-outlets-deadlines/): In preparation for CES 2018, we've put togethger a list of top upcoming award deadlines for many of the top media outlets in the tech space.
- [Technology PR: 5 Reasons to Choose a Tech-Focused PR Agency](https://maxborgesagency.com/choose-technology-pr-agency/): Tech is a unique industry. Start-ups, established brands and something in between, all battling for attention. PR and related services (influencers, messaging, media relations, content marketing, etc.) are not identical across each industry. There’s a significant difference between PR for a fast food restaurant and PR for a wearable. While there are many boutique agencies
- [Max Borges Agency wins a 2015 Bulldog Media Relations Award](https://maxborgesagency.com/max-borges-agency-wins-a-2015-bulldog-media-relations-award/): Max Borges Agency won a 2015 Bulldog Media Relations Award. These awards recognize excellence and outstanding performance in the communications industry.
- [Your Secret Weapon for an Epic Holiday Season](https://maxborgesagency.com/your-secret-weapon-for-an-epic-holiday-season/): As the holiday season rapidly approaches, brands are gearing up for the year's most crucial quarter. It's a time of increased sales, heightened visibility, and fierce competition. To put it mildly, landing a spot in these coveted gift guides can be challenging, however, Max Borges Agency has spent the last 20+ years perfecting its craft
- [Its That Time Again - MBA's 2023 Media Preview](https://maxborgesagency.com/its-that-time-again-mbas-2023-media-preview/): With Q4 planning in full swing, we're just a month away from the Max Borges Agency's annual media preview, our popular, invite-only event that brings together journalists and influencers from more than 50 top-tier publications spanning national tech, lifestyle, news, and business outlets. In its 11th year, our media event has proven successful year after
- [Public Relations in the Age of Virtual Reality & the Metaverse](https://maxborgesagency.com/public-relations-in-the-age-of-virtual-reality-the-metaverse/): In the intersection of technology, culture, and communication, we find ourselves at the brink of a new era, the era of the metaverse.
- [Event PR Strategies That Elevate Consumer Tech and Lifestyle Brand Launches](https://maxborgesagency.com/event-pr-strategies-that-elevate-consumer-tech-and-lifestyle-brand-launches/): To captivate audiences and leave a lasting impression, innovative event PR strategies are the secret ingredient for brands for successfully launching a product.
- [How AI is Transforming Marketing for Consumer Tech and Lifestyle Brands](https://maxborgesagency.com/how-ai-is-transforming-marketing-for-consumer-electronics-and-lifestyle-brands/): Artificial intelligence (AI) is emerging as a powerful tool for marketing departments as brands look for new, innovative ways to reach their target audiences,
- [Bridging the Gap: Making High Tech Relatable for Lifestyle Consumers](https://maxborgesagency.com/bridging-the-gap-making-high-tech-relatable-for-lifestyle-consumers/): In the tech industry, we're no strangers to the surge of innovative technology, from AI to blockchain, IoT to augmented reality.
- [The Rise of Sustainable Technology: How Going Green Impacts PR](https://maxborgesagency.com/the-rise-of-sustainable-technology-how-going-green-impacts-pr/): As a PR agency representing both tech and lifestyle consumer brands, we've witnessed an extraordinary shift in the landscape. A common thread weaving through both sectors is the mounting focus on sustainability. Tech innovators are crafting solutions to help combat environmental challenges, while lifestyle brands are embedding eco-conscious practices into their core operations. A
- [The Secret to Leveraging TikTok for Consumer Tech and Lifestyle Brand PR](https://maxborgesagency.com/the-secret-to-leveraging-tiktok-for-consumer-tech-and-lifestyle-brand-pr/): Social media is undeniably a dynamic force that shapes public interest and captures the essence of global trends. Among these platforms, TikTok stands out as a game-changer. It's not merely a space for entertainment; it's a powerful tool for recognizing emerging stories and interests that grab public attention. For tech and lifestyle companies, this presents
- [The Top Masterclasses Every PR Professional Should Attend](https://maxborgesagency.com/the-top-masterclasses-every-pr-professional-should-attend/): Check out our article listing top masterclasses every PR professional should attend to stay informed and updated to remain effective in their roles.
- [Navigating PR Pitfalls: What Consumer Tech & Lifestyle Brands Should Avoid](https://maxborgesagency.com/navigating-pr-pitfalls-what-consumer-tech-lifestyle-brands-should-avoid/): In the fast-paced world of tech, companies often find themselves on a roller coaster ride of public sentiment. The right PR strategies can mean the difference between a beloved brand and one that's forgotten or dismissed. Here are five subtle, yet critical, PR missteps that tech brands should take care to avoid. Overpromising and Under-Delivering
- [Reaching Gen Z: Strategies for Marketing Tech & Lifestyle Products to America's Youngest Consumers](https://maxborgesagency.com/reaching-gen-z-strategies-for-marketing-tech-lifestyle-products-to-americas-youngest-consumers/): As we transition further into the digital age, marketing to Generation Z has become an imperative for brands. Born between 1997 and 2012, this tech-savvy, socially conscious group has a buying power that's hard to ignore, and brands are taking note. Gen Z's inclination for technology, novel experiences, and individualism provides a fresh, though challenging,
- [Top 10 Podcasts to Target for Consumer Technology Brands](https://maxborgesagency.com/10-top-podcasts-to-target-for-consumer-technology-brands/): Check out our article listing 10 top podcasts that executives at consumer tech brands are featured on, and could prove highly beneficial to your PR strategy.
- [How Tech Brands Can Embrace Corporate Social Responsibility](https://maxborgesagency.com/tech-for-good-how-consumer-tech-brands-can-embrace-corporate-social-responsibility/): Check out our article on ways consumer tech brands can integrate CSR initiatives into their business strategies, driving both social good and brand success.
- [Leveraging AI to Enhance PR Reporting and Measurement](https://maxborgesagency.com/leveraging-ai-advancements-to-enhance-pr-reporting-and-measurement/): Check out our article that explores how AI developments can be used in strategic ways to considerably improve and predict future performance in PR campaigns.
- [7 Must-Read Books for Every PR Professional](https://maxborgesagency.com/7-must-read-books-for-every-pr-professional/): Max Borges Agency lists 7 must-read books for every PR professional. Check out our recommendations!
- [Analyzing the Role of VR & AR in the Evolution of Consumer Tech and Lifestyle Brands](https://maxborgesagency.com/analyzing-the-role-of-vr-ar-in-the-evolution-of-consumer-tech-and-lifestyle-brands/): Wondering the impact Virtual & Augumented Reality have on consumer tech and lifestyle brands? Read Max Borges Agency blog article to learn more!
- [All You Need to Know About the Forbes Tech Council: Benefits, Costs, and Application Process](https://maxborgesagency.com/all-you-need-to-know-about-the-forbes-tech-council-benefits-costs-and-application-process/): Are you a tech leader or entrepreneur? Max Borges Agency dicusses the benefits and costs of the Forbes Tech Council and how to join this exclusive network.
- [Data Storytelling: Manufacturing PR Moments Year-Round](https://maxborgesagency.com/data-storytelling-manufactuiring-pr-moments-year-round/): Data storytelling allows brands to bring something proprietary and fresh to the table that the press can’t get anywhere else.
- [Media Beta Testing: How to Generate the Best Editorial Product Reviews](https://maxborgesagency.com/media-beta-testing-how-to-generate-the-best-editorial-product-reviews/): With 3,000+ successful product launches under our belt, the Max Borges Agency team considers Media Beta Testing one of the best tools to provide an informed perspective before launching the program.
- [7 Do’s and Don’ts of Pitching Media Stories to Journalists](https://maxborgesagency.com/7-dos-and-donts-of-pitching-media-stories-to-journalists/): Sought-after journalists can receive 100+ media pitches per week. Grab their attention from the start with MBA's top 7 Do's and Don'ts of Media Pitching.
- [How Our Business Intelligence Team Positions MBA Clients for Success at CES](https://maxborgesagency.com/how-our-business-intelligence-team-positions-mba-clients-for-success-at-ces/): The MBA team positions our clients for success at CES. We source a wealth of information and insights from past show experience and media conversations.
- [IoT Marketing: Top Media Outlets to Include in your Press Strategy](https://maxborgesagency.com/iot-marketing-and-media-targets/): As smart devices continue to get smarter, the IoT market is expected to grow exponentially in the next ten years, reaching a projection of $195 billion by 2023, a twelve-fold growth from the present. Given the staggering (expected) growth of the industry, IoT marketing and media efforts will become an increasingly important part of industry
- [Max Borges Agency’s 2022 Holiday Gift Guide Coverage Highlight Reel](https://maxborgesagency.com/max-borges-agencys-2022-holiday-gift-guide-coverage-highlight-reel/): Over the past 20 years, Max Borges Agency has perfected the art of landing press coverage during this pivotal time of the year. Check out a sneak peek at the coverage we landed in 2022.
- [MBA’s 2018 NYC Mid-Year Showcase](https://maxborgesagency.com/mbas-2018-nyc-mid-year-showcase/): Tech Public Relations agency, Max Borges Agency, hosted annual media showcase in New York City - an event both clients and media look forward to.
- [The Ins & Outs of Millennial Shopping Behavior in the Consumer Tech Space](https://maxborgesagency.com/the-ins-outs-of-millennial-shopping-behavior-in-the-consumer-tech-space/): Max Borges Agency team shares insights on how the millenial generation (the largest generation) in the U.S. shops for new consumer tech products.
- [Jim Stengel, Former P&G CEO and Author on How to Unleash Innovation Through Company Partnerships](https://maxborgesagency.com/jim-stengel-reveals-the-inspiration-and-research-behind-his-new-book-unleashing-the-innovators/): Jim Stengel, Former CEO of P&G and author shares his book and the potential that business partnerships have to unleash innvoation for pr opportunities.
- [Max Borges Agency Wins 2020 PRWeek Best in Technology Award](https://maxborgesagency.com/max-borges-agency-wins-2020-prweek-best-in-technology-award/): Consumer tech pr agency, Max Borges Agency, has been awarded Best In Technology at the 2020 PRWeek Awards for our work with London STEM startup Kano.
- [Gift Guides for Lifestyle & Tech Products are on the Rise Year on Year - Here’s How to Land Them & Stay Relevant Year-Round](https://maxborgesagency.com/gift-guides-for-lifestyle-tech-products-are-on-the-rise-year-on-year-heres-how-to-land-them-stay-relevant-year-round/): Max Borges Agency offers tips on how to land gift guides for lifestyle and tech products and how to stay relevant year-round.
- [How to Get Your Tech or Lifestyle Brand Featured in Black Friday and Cyber Monday Deal Roundups](https://maxborgesagency.com/how-to-get-your-tech-or-lifestyle-brand-featured-in-black-friday-and-cyber-monday-deal-roundups/): Max Borges Agency gives consumer tech & lifestyle pr tips on how to improve your chances of being featured in Black Friday and Cyber Monday deal roundups.
- [Meet the Press: Four Tips from Media Members](https://maxborgesagency.com/meet-the-press-four-tips-from-media-members/): Check out four PR tips from media members to help understand editiorial needs, what topics journalists find interesting, and what works on camera.
- [GUIDE TO A Successful PRESS LAUNCH AT CES 2019](https://maxborgesagency.com/a-step-by-step-guide-to-a-successful-press-launch-at-ces-2/): With MBA's 100% focus on PR for consumer tech clients, we've put together expert advice on how to succeed at earning media attention during CES 2019.
- [Why Max Borges Agency’s Work Culture Continues to Thrive in Today’s Remote-First World](https://maxborgesagency.com/why-max-borges-agencys-work-culture-continues-to-thrive-in-todays-remote-first-world/): Max Borges Agency continues to be the best PR agency to work for due to our lively, family-like work culture which has thrived in this new digital world.
- [Mobile Marketing Musts](https://maxborgesagency.com/2017622mobile-marketing-musts/): When it comes to mobile marketing tactics, marketers looking to engage consumers on mobile should be agile in adapting evolving preferences. MBA is here to help.
- [Why a Strong Account Team is Essential When Selecting a Consumer PR Agency](https://maxborgesagency.com/why-a-strong-account-team-is-essential-when-selecting-a-tech-pr-agency/): When selecting a consumer PR agency like MBA, it is critical to not only look at the company as a whole but also at the team you will be working with directly.
- [Photography Tips and Tricks for Landing Media Coverage](https://maxborgesagency.com/photography-tips-and-tricks-for-landing-media-coverage/): Photography is the key to landing meaningful media coverage. Let MBA help you achieve the right story-telling through professionally crafted photos.
- [A Step by Step Guide to a Successful Press Launch at CES](https://maxborgesagency.com/a-step-by-step-guide-to-a-successful-press-launch-at-ces/): With MBA's 100% focus on PR for consumer tech clients, we've put together expert advice on how to succeed at earning media attention during CES 2018.
- [How MBA’s Media Concierge Program Will Help Your Brand Succeed at CES 2018](https://maxborgesagency.com/how-mbas-media-concierge-program-will-help-your-brand-succeed-at-ces-2018/): Max Borges Agency offers customized CES preparation efforts for clients to ensure their CES launch reaches its full potential. Reach out to us to learn more.
- [Approaching PR Measurement & Analytics with a Digital Marketer’s Mindset and Tech Stack](https://maxborgesagency.com/approaching-pr-measurement-analytics-with-a-digital-marketers-mindset-and-tech-stack/): Max Borges Agency tracks marketing metrics and KPIs such as domain authority, search position ranking, webstore referrals and more.
- [How to Plan an Engaging Press Event for Your Next Big Product Launch](https://maxborgesagency.com/how-to-plan-an-engaging-press-event-for-your-next-big-product-launch/): As a tech public relations agency for product launch, Max Borges Agency discusses how to plan an engaging press event for your next big product launch.
- [The New Digital Age Gives Rise to Digital Beauty Companies, Poised to Innovate our Virtual Presence](https://maxborgesagency.com/the-new-digital-age-gives-rise-to-digital-beauty-companies-poised-to-innovate-our-virtual-presence/): Digital beauty companies are starting to emerge and with the right press strategy from a top consumer pr agency, they can become household names.
- [Max Borges Agency’s 2022 Black Friday & Cyber Monday Coverage Highlights](https://maxborgesagency.com/max-borges-agencys-2022-black-friday-cyber-monday-coverage-highlights/): Top tech PR firm, Max Borges Agency, discusses that PR efforts ahead of Black Friday & Cyber Monday are an important part of consumer brands' Q4 PR strategy.
- [Max Borges Agency Hosts its 10th Annual Media Preview in New York](https://maxborgesagency.com/max-borges-agency-hosts-its-10th-annual-media-preview-in-new-york/): Max Borges Agency hosted its 10th annual media preview in New York for our top press contacts to see the latest consumer tech and lifestyle products.
- [Max Borges Agency’s 3 Tricks to Effective Newsjacking that Elude Most PR Practitioners](https://maxborgesagency.com/max-borges-agencys-3-tricks-to-effective-newsjacking-that-elude-most-pr-practitioners/): As a PR practitioner, it's important to stay abreast of the latest media and consumer conversations that may affect your company or clients. Not only does this allow you to better understand what reporters and influencers are talking about, but if you’re monitoring it closely, it also gives you the opportunity to trendjack on a
- [Top Consumer Technology Trends We’re Looking Forward to in 2023](https://maxborgesagency.com/top-consumer-technology-trends-were-looking-forward-to-in-2023/): As we move further into the 21st century, consumer technology is only becoming more and more advanced. Every year, there are new breakthroughs and innovations that change the way we live, work, and play. Here are 5 consumer technology trends to watch out for in 2023: Biometrics: When it comes to consumer technology products, biometrics
- [The History of Affiliate Programs & How They’ve Become an Essential Part of Consumer PR](https://maxborgesagency.com/the-history-of-affiliate-programs-how-theyve-become-an-essential-part-of-consumer-pr/): In the 1990s, a new form of online marketing began to take shape – affiliate programs. Initially popularized by Amazon, affiliate programs allow businesses to partner with individuals or organizations who promote their products or services in exchange for a commission on any resulting sales. While the affiliate space was once dominated by deal and
- [Technology Trends We’re Watching in the Electric Vehicle Industry as we Head into 2023](https://maxborgesagency.com/technology-trends-were-watching-in-the-electric-vehicle-industry-as-we-head-into-2023/): As we stand on the precipice of a new year, it's only natural to look ahead at the trends that are likely to shape the years ahead. In the world of consumer technology, electric vehicles are one of the most talked-about topics. With major advancements in battery technology and an increase in infrastructure development, it's
- [Why Business Publications Should Top Your List of Priority Media Targets in 2022: Traffic Insights from MBA's 2022 Collective Intelligence Report](https://maxborgesagency.com/why-business-publications-should-top-your-list-of-priority-media-targets-in-2022-traffic-insights-from-mbas-2022-collective-intelligence-report/): Max Borges Agency’s recently debuted 2022 Collective Media Intelligence Report revealed a goldmine of actionable insights into today’s media landscape for innovative consumer brands. One finding of particular note is that business publications were the top performers as compared to any other media vertical when it comes to average site visits driven per article and
- [Why You Get the Best Return on Public Relations During an Economic Downturn](https://maxborgesagency.com/why-you-get-the-best-return-on-public-relations-during-an-economic-downturn/): When everyone else is cutting back on their PR and marketing spend, companies that double down on building awareness have a unique opportunity to turbocharge their company’s growth By Max Borges Deciphering the economic news these days can give anyone a headache. Pandemic shutdowns, the war in Ukraine, and logistical snarls continue to wreak havoc
- [A Unique Press Launch Formula Backed by 3000+ Successful Product Launches](https://maxborgesagency.com/product-press-launch-and-timeline/): Gain access to our a unique formula that proves time and time again to secure quality press coverage that produces the most successful product launch possible.
- [5 Tips for Showcasing Your Consumer Tech Startup on the Top Business Shows](https://maxborgesagency.com/5-tips-for-showcasing-your-consumer-tech-startup-on-the-top-business-shows/): Prepping for the first live tv interview to launch your new product or platform? You need to be well-versed in these key tactics to ace your interview.
- [How to Competitively Position Your Smart Home Startup](https://maxborgesagency.com/how-to-competitively-position-your-smart-home-startup/): The smart home market may still be heating up, but with a litany of low-cost smart home gadgetry filling the space, it’s more than ever to stand apart. Products must be unique and truly useful to catch would-be buyers’ attention. Not to mention the need to support more than one automation platform. As you set out to position your smart home startup in the increasingly crowded market, it is important to take those aspects into consideration or risk falling by the wayside.
- [Max Borges has been selected as a Judge for the CES 2016 Innovation Awards](https://maxborgesagency.com/max-borges-has-been-selected-as-a-judge-for-the-ces-2016-innovation-awards/): Max Borges, Founder and CEO of Max Borges Agency, has been selected as a judge for the CES Innovation Awards in the category of Fitness, Sports and Biotech. Said Max Borges of his selection as a judge, “I’ve seen firsthand how there is a growing importance within this category to assist individuals in their pursuit
- [Third Annual Holiday Showcase Draws Over 130 Media Members](https://maxborgesagency.com/holiday-showcase-2015/): Last week, Max Borges Agency hosted its third annual Holiday Showcase on June 18, 2015 at Gary’s Loft in New York City. The event drew more than 130 influential media members who came to the event in search for the best gifts and gadgets to fill their 2015 holiday gift guides. Throughout the day, agency
- [Max Borges Agency Selected as Finalist for The Holmes Report Agency of the Year](https://maxborgesagency.com/holmes-report-agency-of-the-year/): The Holmes Report has named Max Borges Agency a finalist for the 2015 North America Boutique Agency of the Year. The selection follows an exhaustive research process with more than 150 submissions and 50 face-to-face meetings. The finalists are recognized for superior firm performance with the highest levels of strategic work and business growth throughout
- [Max Borges Agency Invited to Share Success Secrets for Digital PR & Marketing Communications at a Business Wire Event](https://maxborgesagency.com/max-borges-agency-invited-to-share-success-secrets-for-digital-pr-marketing-communications-at-business-wire-event/): Max Borges Agency’s Senior Director of Digital Strategy, Lindsey Stuart was one of this year’s speakers on the Business Wire panel for “The Secret to Successful PR & Marketing Communications in The Digital Age”. The discussion focused on tried and true methods used to compete in the often crowded digital marketing space, concluding with the
- [Two FTC Rules You are Probably Breaking with Your Digital Strategy](https://maxborgesagency.com/two-ftc-rules-you-are-probably-breaking-with-your-digital-strategy/): There’s no question about it – 2015 has been the year of influencers. Brands are increasingly turning to popular YouTubers, Instagrammers and industry experts to help promote ideas, services and products to their communities. The content these influencers create is so valuable, in part because when done right, it blends effortlessly with the editorial content
- [5 Things You Should Be Doing With Your Social Strategy](https://maxborgesagency.com/5-things-you-should-be-doing-with-your-social-strategy/): When setting out to establish a social program for your brand, it is important to have a strategic plan to ensure the greatest opportunities for success. Below are five quick tips to help you set up your social strategy for success. Define your goals – In order to be successful you will need to define
- [The Value of Case Studies and White Papers in a PR Program](https://maxborgesagency.com/the-value-of-case-studies-and-white-papers-in-a-pr-program/): The fragmented attention of consumers and business customers makes the job of the in-house marketer and her public relations partner more challenging than ever. Publicists must take advantage of every promotional tool in order to connect with stakeholders, grow those relationships, and build trust over time. The White Paper White papers continue to serve as
- [5 Easy Ways to Find Your Social Audience](https://maxborgesagency.com/5-easy-ways-to-find-your-social-audience/): Building a brand presence on social media can be one of the most exciting and frustrating processes that a digital marketer can undertake. Before a brand takes steps to promote themselves across social channels, they must first understand their audience. Often, the idea of trying to unearth and formulate a brand’s audience profile can seem
- [Understanding the Impact of Creative Content on Digital Marketing](https://maxborgesagency.com/understanding-the-impact-of-creative-content-on-digital-marketing/): Creative content - the new "it" marketing angle that everyone talks about, but few truly understand how to implement. To demystify this, Max Borges Agency’s Creative Strategist, Trisha Nieder talks about the many ways you can leverage creative content to help boost your brand, engage your audience and build your brand’s story. Why is creative content important
- [Generosity expected to peak this Mother’s Day](https://maxborgesagency.com/201755generosity-expected-to-peak-this-mothers-day/): With Mother’s Day quickly approaching, it’s no wonder gift-givers across the U.S. have already made purchase decisions for the special women in their life. Overall, Americans plan to shell out a staggering $23.6B for Mom, an increase of $2.2B since 2016. On a per person basis, the average expected spend this year is $186.39, another increase (of about $14) from 2016.
- [How a 3-Star Amazon Review Kills Your 5-Star Communications Program](https://maxborgesagency.com/how-a-3-star-amazon-review-kills-your-5-star-communications-program/): We all know that most US internet users rely on reviews when deciding to purchase a product. But how important is a good review? For services like Amazon, a slight difference in star-rating has a significant impact on whether a customer buys your brand’s product or decides to shift to a competitor with more positive reviews. For brands selling on Amazon or other online retail channels, it’s crucial that you look at consumer reviews to understand potential barriers that may stand in the way of a successful communications program.
- [SuperShoppers: A New Trend to Plan for this Holiday Season](https://maxborgesagency.com/marketing-to-supershoppers/): Competing with a household brand name is a common challenge for smaller companies in a similar product category. In the past, consumers have often opted for brand name's they're familiar with despite the availability of better options. Yet today, we are starting to see a shift in this long-standing trend. Many of today’s consumers have transformed into SuperShoppers, a new breed of savvy mobile users who are open to new brands and products. These shoppers are hungry for information and they're on the quest for the best, not necessarily the cheapest or most recognizable name. This shift is important when considering your marketing strategy, particularly when planning for the upcoming holidays and your approach for 2017.
- [A Window of Opportunity in the Smartwatch Market](https://maxborgesagency.com/a-window-of-opportunity-in-the-smartwatch-market/): Smartwatches have managed to outdo the fitness tracker with additional bells and whistles, however, pain points tied to purchase justification, coupled with a lack of increasing functionality and capabilities have led to a slump, with such devices failing to gain traction in the marketplace beyond early adopters. In fact, YOY category growth projections from 2015 to 2016 fell a staggering 35% from original estimations, and smartwatch total shipments decreased 51.6%.
- [A peek into smart home DIY purchases](https://maxborgesagency.com/a-peek-into-smart-home-diy-purchases/): A recent report from Business Insider explored the growth of the professional install market for smart homes, citing that DIY solutions have struggled to gain traction against professionally installed smart-home systems. This prompted curiosity into the latest purchase trends for DIY smart home companies. Interest focused on exploring trends among consumers who had both purchased and installed smart home products within the lighting, temperature/energy and security smart home product categories. A DIY smart home purchase can be de­fined as one in which the consumer guides themselves through the entire installation of the product/s without the assistance of a professional, whereby a professionally installed smart home system is installed and monitored by a service provider.
- [Parents are hooked on (and want more) IoT devices](https://maxborgesagency.com/parents-are-hooked-on-and-want-more-iot-devices/): A recent research study reveals that a staggering 7 in 10 U.S. parents currently own an IoT (internet of things) device. Even among non-IoT-owning parents, 75% cite interest and a desire to learn more, both of which suggest a burgeoning market that is ripe for entry. Without a doubt, the IoT category has more than piqued the interest of parents, with 37% of current owners stating their desire to purchase another device in the next 2 months. Brands hoping to capture a share of this innovative category should consider the degree of customization and personalization they can offer to customers in unique ways, as parents themselves cite an openness to such.
- [ASPIRATIONAL RUNNING WATCH FEATURES FOR MARATHON TRAINING](https://maxborgesagency.com/2017313aspirational-running-watch-features-for-marathon-training/): Last Thursday, March 2nd was ridden with a combination of excitement and nerves, as runners around the country and world awaited news of acceptance into the largest 26.2 mile race in the world, the TCS New York City Marathon. This year’s non-guaranteed drawing raked in the largest volume of applicants in the race’s history, a staggering 98,247, all vying for a coveted bib. With a low acceptance rate of 17%, only 16,211 runners were accepted into the 2017 competition.With two half marathons under my belt and a marathon up next on my bucket list, I eagerly entered the lottery this year for the first time, floored with the news of making the cut!
- [Influencers in a Post PewDiePie World](https://maxborgesagency.com/2017317influencers-in-a-post-pewdiepie-world/): We live in an age of controversy. Whether it’s a tweet from the president, or a YouTuber making a anti-semitic video- we see it all around us. PewDiePie, his real name, Felix Kjellberg, is arguably the most successful YouTuber of all time. Recently he uploaded videos to his channel which showed racist and anti-semitic content and his sponsors reacted. Not only did PewDiePie lose his sponsorship with Disney, but has sparked a conversation of control over creators. This conversation isn’t about PewDiePie though, if it wasn’t him, it would be someone else. Influencers are in a unique position of control over their own brand, which means sponsors must be careful when signing deals with these celebrities. Brands need to pad against controversy through influencer vetting as well as placing strict guardrails on sponsored content.
- [Using Market Research to Build Brand Personas](https://maxborgesagency.com/2017419using-market-research-to-build-brand-personas/): Much like an actual person, a brand persona is crafted to exude human characteristics that mirror those of the brand’s target audience. In doing so, consumers are more willing and interested in connecting with a brand that speaks their language, and resonates with who they are. By developing a genuine and relatable brand persona, companies, in turn, are better able to produce everything from messaging to content that will effectively speak to their consumers.
- [Millennials Seek Smart Home Living](https://maxborgesagency.com/201755millennials-seek-smart-home-living/): A millennial myself, I’ve found my new home slowly but surely coming alive with IoT technology. Recent data points to millennials as the hottest group of upcoming homebuyers, and interest in smart homes is increasing with the advent of new and intriguing smart home products. In fact, 43% of Americans with smart home integration are millennials, and many are willing to pay above and beyond for homes outfitted with smart technology.
- [Millennial parents’ evolving family dynamics and reliance on social media](https://maxborgesagency.com/2017525millennial-parents-evolving-family-dynamics-and-reliance-on-social-media/): At a staggering 75.4 million, millennials represent the largest living generation in the country and American workforce, with purchasing power at $200 billion per year and rising. Furthermore, one quarter of this generation have now become parents who are becoming increasingly reliant on social media when making purchasing decisions.
- [Millennials live in the moment… big decisions and purchases can wait](https://maxborgesagency.com/2017614millennials-live-in-the-moment-big-decisions-and-purchases-can-wait/): The millennial generation trumps all others in terms of sheer size; at 92 million, they are the largest generation in U.S. history. For reference, there are 77M baby boomers and 61M gen x’ers.
- [A closer look at the luxury millennial shopper](https://maxborgesagency.com/a-closer-look-at-the-luxury-millennial-shopper/): While many expressed sticker shock at the price of the upcoming iPhone X (which will retail at a staggering $999), sales reports may tell a different story come October 27, when the device is available for pre-order. Willingness to buy high ticket consumer goods and services is often associated with a considerably large wallet from
- [6 Tips on How PR can Help Raise Venture Capital Funding](https://maxborgesagency.com/6-tips-on-how-pr-can-help-raise-venture-capital-funding/): Whether it’s your Seed funding, Series A, B, or C, the timing and amount of each VC funding round is critical to elevate a technology brand’s growth trajectory. For VC firms, it’s more than just crunching the numbers to determine which brands they will invest in. Perception becomes reality and they have to feel comfortable
- [5 Tips for Successfully Launching a Tech Product to the Media](https://maxborgesagency.com/5-tips-for-successfully-launching-a-tech-product-to-the-media/): Max Borges Agency has worked exclusively in the consumer tech space for 15 years, partnering with more than 700 innovative brands to launch thousands of products and services. From startups to Fortune 500s, MBA has successfully helped clients launch tech products to the media. Here are our top 5 tips for launch success: Start
- [How to Turn your Startup into the Next Media Darling](https://maxborgesagency.com/startup-pr-strategy/): So, you’re ready to officially launch your startup. After years of sleepless, work-filled nights, high-pressure investor meetings and product development roadblocks, its finally time to show the world the most exciting company they’ve seen yet – and it’s yours. Now you may be wondering how to get media to pay attention to the great
- [The Ins & Outs of Crosspitching](https://maxborgesagency.com/the-ins-outs-of-crosspitching/): “I’d like to meet the team” is one of the most important requests you can make when hiring a tech PR agency. The typical agency response is a slide of senior-level executive bios with impressive client experience, meant to wow you into signing a contract. Too many times after signing, you’ll find that the large
- [Tune in: Unconventional Genius Podcast Shares Ideas, Stories & Advice from the Most Prolific Names in the Tech Industry](https://maxborgesagency.com/tune-in-unconventional-genius-podcast-shares-ideas-stories-advice-from-the-most-prolific-names-in-the-tech-industry/): The Unconventional Genius podcast, hosted by Max Borges, sets out to broadcast influential ideas and progressive business stories through the minds and voices of some of the most prolific names in the tech, CE, publishing, and professional world. Listeners can anticipate learning business tips and tricks relevant to their own professions and life goals, while
- [Tech CEO’s Offer Advice to Budding Entrepreneurs](https://maxborgesagency.com/entrepreneurs-advice/): There’s no better avenue for advice on building a business than the builders themselves. After speaking to a variety of highly successful CEO’s in the technology sector, the top words of wisdom were rounded up: Relationships are key Strategic partnerships offer a multitude of advantages to the entrepreneur, such as business opportunities equating to
- [How to Create a Newsworthy Tech Product Announcement](https://maxborgesagency.com/newsworthy-tech-product-launch/): Whether you are a new startup or a household name, a product launch is one of the most exciting times for your company. After months or even years of development, you’re finally ready for your big debut… Right? The product launch is about announcing “your new baby” to the world, including influential media who
- [Tech executives weigh in on identifying market opportunities](https://maxborgesagency.com/tech-executives-weigh-in-on-identifying-market-opportunities/): The path to becoming a successful entrepreneur and executive goes beyond an initial idea. Taking a strategic approach to identifying a sound and innovative initiative is required prior to kick-off, and will likely ensure the long-term success of a company. We asked technology CEO’s what they did prior to launching their companies, and the ways
- [Consumer Tech Trends for 2018](https://maxborgesagency.com/consumer-tech-trends-for-2018/): As 2018 begins and CES is in full force, we’re all wondering how the upcoming year of consumer tech will wow us all. According to recent research from Juniper, here are the Top 10 Trends to keep top of mind as we head into 2018. Amazon and Facebook lead the bidding war to stream
- [Using a Media Beta Test & Custom Reviewer's Guide to Encourage a Positive Review Program](https://maxborgesagency.com/launching-successful-review-program/): At the heart of any solid consumer electronics public relations strategy is the review program. Media, influencers and bloggers are given early access to a product or service and asked to share their unbiased assessment with their loyal followers. It’s the “unbiased” part of the review that can be tricky. Receiving unbiased, third-party validation for
- [5 IoT PR Strategies for Success](https://maxborgesagency.com/iot-pr-strategies/): The Internet of Things (IoT) is changing the way the world works, and the way humans interact. The stories we're telling through IoT PR must also change, and how we glean success from those stories. The IoT has blended the physical world with the cloud or computer-based world to give us what we want: efficiency,
- [Influencer Marketing Benefits to Consider](https://maxborgesagency.com/influencer-marketing-benefits/): What is influencer marketing? To start, an influencer is anyone with influence in a certain industry or space, such as technology, fashion or health. Influencers are trusted members of the online community who can often impact the behaviors of their followers as well as the brands that they purchase from and rally behind. In today’s
- [An Influencer for Every Niche](https://maxborgesagency.com/an-influencer-for-every-niche/): Targeting a specific niche can be tricky for a novice marketer or a tech startup looking to expand their reach. Social media has become highly saturated with people vying for views in hopes of becoming the hottest new influencer. The concept of an influencer is no longer new, meaning that there are now established influencers
- [5 Tech Influencers to Target for your Next Product Launch](https://maxborgesagency.com/5-tech-influencers-to-target-for-your-next-product-launch/): Launching a tech product can be challenging, particularly when it comes to effectively reaching a brand’s core audience. That’s where the power of influencers comes in. What better way to showcase the features, benefits and use cases of a product or service, than through a familiar and trusted face and voice? While the cost may
- [3 Indicators of a Successful Consumer PR Campaign](https://maxborgesagency.com/3-indicators-of-a-successful-consumer-pr-campaign/): Outside of the obvious sales impact that’s welcomed by any consumer tech company in the world, consumer PR campaigns can drive impact in a variety of ways. PR is also a piece of your entire marketing mix, so recognizing it’s a part of the broader plan versus the only part, is key in being able
- [5 Ways for Brands to Use IGTV](https://maxborgesagency.com/5-ways-for-brands-to-use-igtv/): Gone are the days when a brand’s Instagram story was chopped into 15-second chunks that only lasted 24 hours. In June, Instagram released a new feature that brought about vertical viewing: IGTV. With IGTV, brands and Instagrammers can share up to an hour’s worth of video content with their followers. And the best part is
- [Top 10 Tips for a Successful Press Launch at CES 2019 – From MBA’s PR Team](https://maxborgesagency.com/top-10-tips-for-a-successful-press-launch-at-ces-from-mbas-pr-team/): Max Borges Agency has been attending CES for the past 16 years, and has an expert team that’s geared up to represent numerous clients on the show floor come January. Based on our years of experience launching hundreds of products at CES, we’ve compiled a list of the top 10 tips for brands looking for
- [5 Tips for Being a PR Badass](https://maxborgesagency.com/5-tips-for-being-a-pr-badass/): Before you read any further, I want to make sure that if there’s one thing you take away from this article, it’s this: PR is a very challenging field that requires a very specific skill set. Contrary to what Samantha Jones and Olivia Pope might have you believe, it takes much more than schmoozing and
- [3 Tips for Creating a Social Media Content Calendar](https://maxborgesagency.com/3-tips-for-creating-a-social-media-content-calendar/): Wondering what type of content you should be sharing on your social media channels? Sure, #motivationalmonday and sexy product shots sound like a good idea but having a content calendar based on sound strategy is what will set you apart from your competitors. Social Media is one of the most popular ways to distribute your
- [MBA’S MEDIA CONCIERGES WILL HELP YOU SUCCEED AT CES 2019](https://maxborgesagency.com/how-mbas-media-concierge-program-will-help-your-brand-succeed-at-ces-2019/): As the largest consumer electronics trade show in the world, CES is understandably a whirlwind of activity, with the convergence of manufacturers, media, buyers and partners coming together from across the globe. With 16 years of experience attending CES, Max Borges Agency is your source of expertise for working with the media. Our account
- [How to Create Compelling Social Content](https://maxborgesagency.com/how-to-create-compelling-social-content/): Stop. Look. Engage? How often do you engage with a brand’s post on social media? What got you to follow that brand in the first place? And why are you still following them? Social media is cluttered with content fighting for your precious time and attention. You’ve become an expert in scrolling past all the
- [CES 2019 Awards – Media Outlets & Deadlines](https://maxborgesagency.com/ces-2019-awards-media-outlets-deadlines/): As you continue preparation efforts for CES 2019, it’s important to remember the award deadlines for many of the top media outlets in the tech space. If you have a product or service you’d like to submit for consideration, there are dates and some associated fees you’ll want to be aware of. We’ve pulled together
- [Four Tips to Consider When Redesigning a Website](https://maxborgesagency.com/four-tips-to-consider-when-redesigning-a-website/): An effective website is simple, well thought out and highly functional. It should be intuitive and eliminate any and all obstacles, so your visitor can accomplish their goals effortlessly. Your website is an opportunity for a visitor to discover what makes your brand unique. The truth is, if your website isn't good, you’re going to
- [3 Ways to Increase Social Engagement on Your Next Business Campaign](https://maxborgesagency.com/3-ways-to-increase-social-engagement-on-your-next-business-campaign/): Everyone understands the importance of social media for business, but many underestimate the value of engagement. Reaching as many new users/customers is important, but there’s also opportunity in how you engage with your current users. When you interact regularly, you are building the relationships that can drive conversions and profits. Here are 3 tips to
- [5 Tips to Manage a Successful Podcast](https://maxborgesagency.com/5-tips-to-manage-a-successful-podcast/): These days, 64% of the U.S. population is familiar with the term “podcasting” with 17% of Americans listening to podcasts weekly. Seventeen percent of the U.S. population equates to roughly 48 million people! According to Apple, they host over 525,000 active shows, with over 18.5 million episodes total, including content in over 100 languages. Given
- [How to Effectively use Digital Marketing to Increase Your Brand Footprint](https://maxborgesagency.com/how-to-effectively-use-digital-marketing-to-increase-your-brand-footprint/): It’s no surprise that brands with a strategic digital marketing plan stand out from their competitors. They also stand to gain a powerful reputation, which can result in more credibility and ultimately, more customers. Here are five ways to use digital marketing to increase your brand’s footprint: Start with an inbound marketing strategy
- [Deconstructing Holiday Gift Guides: Here Are What Products Rarely Make the Cut](https://maxborgesagency.com/deconstructing-holiday-gift-guides-here-are-what-products-rarely-make-the-cut/): Holiday gift guides are a top priority for many tech brands. Earning a spot on these Christmas-themed lists and roundups isn’t just considered a high honor – it’s the best press any company could ask for heading into the gift-giving season. However, in a season where hundreds of new gadgets hit the market, it’s
- [3 Trends in Home Theater and A/V that Home Audio Companies Can’t Ignore](https://maxborgesagency.com/3-trends-in-home-theater-and-a-v-that-home-audio-companies-cant-ignore/): Keeping pace with the ever-changing A/V landscape can be exhausting. That’s been true for the past few decades—what with the advent of digital surround sound, digital video, digital connectivity, and the merry-go-round of competing standards—but it’s truer now than ever before. What makes the current pace of change somewhat different from the past is that
- [Looking for Reviews on Your $50 Wireless Earbuds? Here’s What You Need to Know First](https://maxborgesagency.com/looking-for-reviews-on-your-50-wireless-earbuds-heres-what-you-need-to-know-first/): According to a report by Counterpoint Research, at least 12.5 million wireless earbuds were sold in the fourth quarter of 2018. Much of this success has be attributed to the popularity of Apple AirPods. However, the demand for cheap wireless earbuds has grown exponentially over the past year with millions of consumers seeking out low-cost
- [Looking for Reviews of your New Smart Home Product? Here’s What to Expect](https://maxborgesagency.com/looking-for-reviews-of-your-new-smart-home-product-heres-what-to-expect/): Releasing any new product into the wild—especially a product as sophisticated as smart home gear—must be equal parts thrilling and terrifying. I can’t even imagine. What I can imagine, though, is the trepidation, hesitation, and frustration that comes along with sending that shiny new smart doodad to a professional reviewer. One who has probably played
- [6 Tips for Holiday Gift Guide Success](https://maxborgesagency.com/6-tips-for-holiday-gift-guide-success/): Inclusion in a top-tier holiday gift guide is a goal for many consumer technology brands, yet not all products are a fit, or ultimately make the list. What can brands do to increase their chances of inclusion, and what are some considerations to keep in mind? Quality visual content is huge. Considering that gift
- [Looking for Reviews of Your New Fitness Watch? Here’s What You Need to Know First](https://maxborgesagency.com/looking-for-reviews-of-your-new-fitness-watch-heres-what-you-need-to-know-first/): Fitness watches are some of the most sought-after gadgets out there. Every few months, especially leading into the holidays, we see more of these self-quantified wearables hit the market. And if you’re the PR expert tasked with getting this new “game-changing” device reviewed by every major print and web publication, your pitch game better be
- [5 Essential Tests Home Audio Companies Should Run Before Releasing Products to Market](https://maxborgesagency.com/5-essential-tests-home-audio-companies-should-run-before-releasing-products-to-market/): You’ve got a new audio product. You’re just about ready to send it into the wild. You may even be planning to ship a few review units out in the leadup to the launch. Before you do, though, you want to be as prepared as possible—for reviewers’ scrutiny, for the whims of consumers, and for
- [The 5 Worst Ways to Pitch Me, Alex Bracetti](https://maxborgesagency.com/the-5-worst-ways-to-pitch-me/): Oftentimes, I’ll receive PR pitches that are complete misfires. Some lack ingenuity. Others are plagued with grammatical errors. Then there are the pitches that are completely irrelevant to my line of work. Should a tech editor be receiving updates on the new Ralph Lauren Summer 2019 collection? Why does this email sound exactly like
- [The 5 Worst Ways to Pitch Me, Dennis Burger](https://maxborgesagency.com/the-5-worst-ways-to-pitch-me-2/): PR and press. They go together like love and marriage. Cats and Boots. Peanut butter and fluffernutter. We can’t do our job without you, and you can’t do your job without us. But let’s be honest here for a second: sometimes we can get on each other’s nerves. Yes, I know how infuriating it is
- [The Speaker Checklist: A Guide to Speaking at Conferences](https://maxborgesagency.com/the-speaker-checklist-a-guide-to-speaking-at-conferences/): This post was provided by credPR, one of MBA's key partners. Looking to take that next step forward to increase positive exposure for you and your company? It may be time to take the stage. Speaking at conferences can be a key tactic to ensuring your brand gets in front of target audiences
- [How We Must Shift our Mentality from Survive to Thrive - Consumer Technology and Public Relations in The Time of COVID-19 Quarantine](https://maxborgesagency.com/how-we-must-shift-our-mentality-from-survive-to-thrive-consumer-technology-and-public-relations-in-the-time-of-covid-19-quarantine/): It’s hard to think that just a little over a month ago the concept of the entire world being confined to their homes would have been unfathomable. Yet, here we are with what could go down as the most seismic temporary shift in day-to-day living and economic uncertainty that we may ever see in our
- [4 Tips to Address Consumer's Smart Home Security Concerns](https://maxborgesagency.com/4-tips-to-address-consumers-smart-home-security-concerns/): Smart home adoption is on the rise. But while more people than ever are adding smart home devices, so are concerns over privacy. As you communicate your product’s features, here are a few ways to address those common concerns. Don’t use a cloud server One of the easiest ways to quell fears of spying
- [10 steps to protect your company’s reputation](https://maxborgesagency.com/10-steps-to-protect-your-companys-reputation-3/): Although technology companies amaze with their life-changing breakthroughs, the industry has yet to invent a solution to one particular challenge: the crisis. In the consumer technology space, a brand can be threatened by something as simple as a bad product review, or as destructive as corporate malfeasance. Regardless, crisis experts know that every business eventually
- [CES On The Hill: Connecting with Lawmakers on Important Tech Issues](https://maxborgesagency.com/ces-on-the-hill-connecting-with-lawmakers-on-important-tech-issues/): I recently had the pleasure and honor to participate in the Consumer Electronics Association (CEA) CES On The Hill in Washington D.C. The CEA’s incredibly capable staff was host to a group of technology leaders from around the country. Over the course of several days the CEA arranged for us to speak directly to lawmakers about
- [Max Borges Agency Outdoor Case Study 2016](https://maxborgesagency.com/max-borges-agency-outdoor-case-study-2016/): Check out our outdoor brand case study featuring the hottest players in 2015, including Polar, Zepp, OGIO, Goal Zero and more. From launching the first-ever IRONMAN triathlon in the heart of Sin City, to telling the “Science of Swing” story with America’s top pro athletes, we turn average campaigns into vibrant, interactive experiences that drive
- [3 Ways Companies can Beat Facebook's News Feed Update](https://maxborgesagency.com/3-ways-companies-can-beat-facebooks-news-feed-update/): Yet another news feed update has been made to Facebook that will decrease the reach of publishers' pages. This is one more setback for brands that have used the social network to keep in contact with their community and customers. Facebook users can expect to see more content from their friends & family, which puts an increased need for shareable content on brands pages.
- [How to Earn Press for an Older Tech Product](https://maxborgesagency.com/how-to-earn-press-for-an-older-tech-product/): All good journalists are looking to tell a story that hasn’t been told before, so if your product has been in the marketplace for a while and widely covered, you’ll need to find a new headline and angle. Sometimes a new story comes about thanks to good timing, but other times, you’ll need to create
- [Tech Company Executives Share Their Expertise on How to Build a Collaborative Team](https://maxborgesagency.com/tech-company-executives-share-their-expertise-on-how-to-build-a-collaborative-team/): There are many avenues to explore when recruiting and hiring new employees. Building a team that’s going to gel, support the company’s mission and collaborate effectively is no easy task, but one that can be accomplished through thoughtful recruiting practices. In speaking with an array of company CEO’s on the “Unconventional Genius” podcast, we’ve collected
- [6 Tips to Make Your Next Media Tour Count](https://maxborgesagency.com/media-tour-success/): Media tours aren’t a novel PR concept, however, despite the many years they’ve been around, companies and PR agencies still often get it wrong. A media tour provides a platform for brands to meet and form relationships with key media in your industry whose influence can ultimately make (or break) your brand. When planned and
- [Level 1-1: Four Tips for Working with Video Games Journalists](https://maxborgesagency.com/level-1-1-four-tips-for-working-with-video-games-journalists/): The gaming media landscape is incredibly unique and filled with diverse individuals. When working alongside games journalists, you’re going to run into many different personalities, but most (if not all of them) share a mutual love of video games. If you aren’t familiar with gaming, the industry can be intimidating to break into. Here are

## Pages

- [Home](https://maxborgesagency.com/): Max Borges Agency is one of the best pr agencies based in Miami, FL focusing in consumer tech and lifestyle brand product launches.
- [Careers](https://maxborgesagency.com/careers/): Max Borges Agency based in Miami, FL is one of the best pr agencies to work for offering great benefits, room for growth and a flexible, fun work culture.
- [Maxed Influence LP](https://maxborgesagency.com/maxed-influence-lp/): Influence That Performs In 20+ years, we’ve never found an influencer marketing partner that could support our clients’ goals, so we built one ourselves. Learn More Learn More Strategy & Planning Tailored influencer programs built to support your brand goals, audiences, and channel mix. Partnerships & Relationship Management Influencer partnerships handled from start to finish
- [Clients](https://maxborgesagency.com/clients/): Max Borges Agency is known as one of the best pr agencies with clients in the tech and lifestyle industries. Our testimonials set our top tech pr agency apart.
- [Data Storytelling](https://maxborgesagency.com/data-storytelling/): Content Marketing sets our consumer tech and lifestyle PR agency apart. By analyzing your brand's internal data, we are able to manufacture media moments.
- [PR Services](https://maxborgesagency.com/pr-services/): Max Borges Agency offers best in industry product and brand PR services for clients in the consumer tech, lifestyle, and health and wellness industries.
- [Meet The Press](https://maxborgesagency.com/meet-the-press/): Join MBA’s monthly ‘Meet the Press’ sessions for insights from top journalists on trends, pitch preferences, and maximizing affiliate coverage for better media results.
- [How Americas Largest Living Generation Shops Amazon](https://maxborgesagency.com/how-americas-largest-living-generation-shops-amazon/): Learn how millennials, America’s largest generation, rely on Amazon for tech purchases, daily use, and product discovery, shaping their shopping habits.
- [MBA Media Event](https://maxborgesagency.com/mba-media-event/): Join MBA’s exclusive Annual Media Preview in NYC, where 130+ top media from tech, lifestyle, and design gather to explore the latest product launches for the holidays.
- [Results](https://maxborgesagency.com/results/): Max Borges Agency is a top consumer tech, lifestyle, and health PR agency that achieves remarkable results for clients through proven public relations strategies.
- [Insights](https://maxborgesagency.com/insights/): Read about the latest consumer tech, lifestyle, and health and wellness public relations news at Max Borges Agency as part of our insights blog.
- [Team](https://maxborgesagency.com/team/): Max Borges Agency staff is made up of a team of PR experts who help grow tech, lifestyle and health and wellness brands through year-round media attention.
- [Tech for Good](https://maxborgesagency.com/tech-for-good/): Tech for Good Muse: Meditation made simple Our “For Good” practice serves purpose-driven companies that use tech and innovation to create a better world and more sustainable future. X Shore: 100% electric boating Monos: The first Climate Neutral Certified travel brand Embr Labs: Harnessing the power of temperature to improve lives Our partners in this
- [CES](https://maxborgesagency.com/ces/): Max Borges Agency has over two decades of experience at CES, the world's largest tech event. We know how to land coverage as a tech pr firm for your brand.
- [Collective Intelligence](https://maxborgesagency.com/collective-intelligence/): Max Borges Agency is a consumer tech pr agency that focuses on the media that generates meaningful results for your business.
- [Privacy Policy](https://maxborgesagency.com/privacy-policy/): Privacy Policy protecting your private information is our priority at Max Borges Agency. Read through our policy in reference to our consumer tech pr agency.
- [MBA News](https://maxborgesagency.com/clients/mba-news/): Catch up on the latest consumer tech, lifestyle, and health and wellness public relations news from our best industry PR firm for tech brands.

## Case Studies

- [Heatworks](https://maxborgesagency.com/case-study/heatworks/): Tetra Countertop Dishwasher
- [Muse](https://maxborgesagency.com/case-study/muse/): Meditation Wearable
- [Strava](https://maxborgesagency.com/case-study/strava/): Networking App for Athletes: Year in Sport Data
- [Gozney](https://maxborgesagency.com/case-study/gozney/): Check out Max Borges Agency's consumer tech and lifestyle PR initiatives work with Gozney Roccbox Pizza Oven.
- [X Shore](https://maxborgesagency.com/case-study/x-shore/): Check out Max Borges Agency's lifestyle PR initiatives work with X Shore Eelex Eletric Boat.
- [Monos](https://maxborgesagency.com/case-study/monos/): Luggage & Travel Accessories
- [Juiced Bikes](https://maxborgesagency.com/case-study/juiced-bikes/): View Max Borges Agency’s consumer tech and lifestyle PR initiatives with Juiced Bikes Scorpion Electric Moped-Style Bike with $1.2M generated on day one!
- [FightCamp](https://maxborgesagency.com/case-study/fight-camp/): Connected At-Home Boxing & Kickboxing Gym
- [Seergrills](https://maxborgesagency.com/case-study/seergrills/): Perfecta™ - The World’s First AI-Powered Grill
- [ECOVACS](https://maxborgesagency.com/case-study/ecovacs/): Whole-home robotic cleaning solutions
- [Marshall](https://maxborgesagency.com/case-study/marshall-3/): Premium Amplifiers, Wireless Headphones, Earbuds, Home & Portable Speakers
- [Alo Moves](https://maxborgesagency.com/case-study/alomoves/): Online Yoga, Fitness, & Meditation Classes
- [Roland](https://maxborgesagency.com/case-study/roland/): View Max Borges Agency’s consumer tech and lifestyle PR initiatives for Roland Electronic Instruments & Video Products -17M Estimated Views and more!
- [Decluttr](https://maxborgesagency.com/case-study/decluttr/): Check out Max Borges Agency's consumer tech PR initiatives work with Decluttr - Technology Buyback Service and Recommerce Expert.
- [Myx Fitness](https://maxborgesagency.com/case-study/myx-fitness/): Check out Max Borges Agency's heath and wellness PR initiatives work with Myx Plus Home Fitness Studio.
- [Marshall Headphones](https://maxborgesagency.com/case-study/marshall/): Active Noise Cancelling Wireless Headphones
- [Decluttr](https://maxborgesagency.com/case-study/decluttr-2/): Technology Buyback Service & Resale Expert
- [Sphero](https://maxborgesagency.com/case-study/sphero/): STEM Technology
- [Matrix](https://maxborgesagency.com/case-study/matrix/): Body Heat-Powered Smartwatch
- [The Zebra](https://maxborgesagency.com/case-study/the-zebra/): Car Insurance Comparison Service
- [ExpressVPN](https://maxborgesagency.com/case-study/express-vpn/): Virtual Private Network Provider & Security Expert

## Experts

- [Leah Frain](https://maxborgesagency.com/experts/leah-frain/): Senior Account Executive
- [Meghan Petchel](https://maxborgesagency.com/experts/meghan-petchel/): Senior Account Director
- [Michaela Shunney](https://maxborgesagency.com/experts/michaela-shunney/): Account Coordinator
- [Taylor Glissman](https://maxborgesagency.com/experts/taylor-glissman/): Account Executive
- [Mackenzie Arnold](https://maxborgesagency.com/experts/mackenzie-arnold/): Account Executive
- [Mikala Banham](https://maxborgesagency.com/experts/mikala-banham/): Senior Account Executive
- [Daniel Rodriguez](https://maxborgesagency.com/experts/daniel-rodriguez/): Senior Vice President of Business Development
- [Carmen Albarran](https://maxborgesagency.com/experts/carmen-albarran/): Operations Manager
- [Courtney Higgins](https://maxborgesagency.com/experts/courtney-higgins/): Account Coordinator
- [Michala Newman](https://maxborgesagency.com/experts/michala-newman/): Account Executive
- [Gabbie Albert](https://maxborgesagency.com/experts/gabbie-albert/): Account Executive
- [Cristina Arenas](https://maxborgesagency.com/experts/cristina-arenas/): Operations Specialist
- [Audra Gormley](https://maxborgesagency.com/experts/audra-gormley/): Account Supervisor
- [Daniela Avila](https://maxborgesagency.com/experts/daniela-avila/): Art Director
- [Dan Turk](https://maxborgesagency.com/experts/dan-turk/): Vice President of Tech & Innovation
- [Jessica Gonzalez](https://maxborgesagency.com/experts/jessica-gonzalez/): Operations Specialist
- [Yvonne Fondrevay](https://maxborgesagency.com/experts/yvonne-fondrevay/): Account Executive
- [Lily Hoffmann](https://maxborgesagency.com/experts/lily-hoffmann/): Senior Account Executive
- [Charlotte Dwyer](https://maxborgesagency.com/experts/charlotte-dywer/): Senior Account Executive
- [Maria Gimeno](https://maxborgesagency.com/experts/maria-gimeno/): Account Executive
- [Rebecca Luckman](https://maxborgesagency.com/experts/rebecca-luckman/): Senior Account Executive
- [Katie Grayum](https://maxborgesagency.com/experts/katie-grayum/): Senior Account Executive
- [Barbara Silvera](https://maxborgesagency.com/experts/barbara-silvera/): Senior Account Executive
- [Hanna Thornton](https://maxborgesagency.com/experts/hanna-thornton/): Senior Account Director
- [Mia Green](https://maxborgesagency.com/experts/mia-green/): Senior Account Executive
- [Thomas Cook](https://maxborgesagency.com/experts/thomas-cook/): Staff Accountant
- [Claire Rocawich](https://maxborgesagency.com/experts/claire-rocawich/): Vice President of Client Services
- [Diego Lopez](https://maxborgesagency.com/experts/diego-lopez/): Senior IT Manager
- [Ed Hecht](https://maxborgesagency.com/experts/ed-hecht/): Vice President of Business Development
- [Jessica Darrican](https://maxborgesagency.com/experts/jessica-darrican/): Senior Account Director
- [Max Borges](https://maxborgesagency.com/experts/max-borges/): Chief Executive Officer
- [Brad Hobbs](https://maxborgesagency.com/experts/brad-hobbs/): Senior Vice President
- [Erin Ovadal](https://maxborgesagency.com/experts/erin-ovadal/): Senior Account Director
- [Marcus Lim](https://maxborgesagency.com/experts/marcus-lim/): Senior Account Executive
- [Danielle Lirette](https://maxborgesagency.com/experts/danielle-lirette/): Senior Account Executive
- [Jenny Bahun](https://maxborgesagency.com/experts/jenny-bahun/): Senior Account Director
- [Claire Cincotta](https://maxborgesagency.com/experts/claire-cincotta/): Employee Experience & Recruitment Manager
- [Alyssa Abatemarco](https://maxborgesagency.com/experts/alyssa-abatemarco/): Senior Account Executive
- [Patricia Jimenez](https://maxborgesagency.com/experts/patricia-jimenez/): Vice President of Client Services
- [Sarah Bellinger](https://maxborgesagency.com/experts/sarah-bellinger/): Senior Account Executive
- [Stacy Maldonado](https://maxborgesagency.com/experts/stacy-maldonado/): Vice President of Finance
- [Tiffany DesMarais](https://maxborgesagency.com/experts/tiffany-desmarais/): Vice President
- [Trisha Nieder](https://maxborgesagency.com/experts/trisha-nieder/): Vice President of Brand Experience
- [Valerie Fuentes](https://maxborgesagency.com/experts/valerie-fuentes/): Vice President of Client Services
- [Vanessa Monterrey](https://maxborgesagency.com/experts/vanessa-monterrey/): Operations Specialist
- [Victor Rodriguez](https://maxborgesagency.com/experts/victor-rodriguez-2/): Art Director
- [Matt Schargel](https://maxborgesagency.com/experts/matt-schargel/): Senior Account Executive