# mantro

> mantro is a company builder and tech partner. We transform promising ideas, strategic initiatives and overlooked assets into businesses that thrive.

mantro GmbH is a company builder and tech partner based in Munich, Germany. Every page exists in English (https://www.mantro.net/en/) and German (https://www.mantro.net/de/); the German URL is linked from each page via hreflang. Contact: hello@mantro.net.

## Services

- [Our Services: From business logic to scalable new ventures](https://www.mantro.net/en/services/): Overview of our four core competencies: venture building, digital product development, process innovation, and company building. Execution, scalability, and impact.
- [Corporate Business Creation – Strategy Meets Execution](https://www.mantro.net/en/services/business-creation/): mantro builds business units from strategy to launch – inside or outside the organization.
- [Digital Product & Tech Development – Real Products, Real Results](https://www.mantro.net/en/services/digital-products/): mantro develops digital solutions with business relevance – fast, agile, and scalable.
- [Process Innovation – Scalable Growth by Design](https://www.mantro.net/en/services/process-innovation/): mantro enables scaling by optimizing processes, structure and execution across units.
- [Venture Building & Scaling – From Idea to Growth](https://www.mantro.net/en/services/venture-building/): mantro builds ventures from corporate or tech origins – with full execution support from MVP to Series A.

## Activities

- [Beyond projects: Our strategic initiatives, ventures and programs](https://www.mantro.net/en/activities/): mantro does more than projects — we drive forward-thinking initiatives. This page introduces our strategic activities, programs and builder brands that go beyond client work.
- [After Sales — the growth market you already own](https://www.mantro.net/en/activities/after-sales/): mantro turns a manufacturer's after-sales organisation into a growth business — from the business case outward, built with the product that earns it. A mantro Activity.
- [Alterion – From innovation to industrial defense production](https://www.mantro.net/en/activities/alterion/): Scalable defense systems built in Europe — through integrated design, engineering, and production.
- [Carve-Out Factory — Corporate R&D into ventures](https://www.mantro.net/en/activities/carve-out/): We turn corporate R&D into independently funded ventures. Strategic objectives, a real founding team, and mantro co-investing.
- [NEO combines strategy and execution – in one powerful team](https://www.mantro.net/en/activities/neo/): NEO combines strategy and execution – in one powerful team
- [Talos Global — Deep AI Venture Fund. AI-driven Automation and Autonomy.](https://www.mantro.net/en/activities/talos/): Seed and Series A venture fund for AI-driven automation and autonomy. Global sourcing across the US, Europe, Israel, CEE and Eurasia, combined with mantro's company-building experience. Talos Global is actively investing.
- [mantro Technology Transfer — Turning world-class research into investable deep tech ventures](https://www.mantro.net/en/activities/technology-transfer/): mantro builds investable deep tech ventures from world-class university and research-institute IP. An international Technology Transfer network — at zero cost to the institution.
- [Vantix — AI & robotics for mid-market manufacturing, end-to-end](https://www.mantro.net/en/activities/vantix/): Vantix takes the AI & robotics project off your desk. Honest diagnostics, curated vendor view, full execution on your shop floor. A mantro Activity.
- [mantro Venture Studio – Building investable Deep Tech startups](https://www.mantro.net/en/activities/venture-studios/): From validation to Series A: Our studio turns Deep Tech into scalable ventures with MVP, capital, and growth roadmap.

## Case studies

- [Real-world case studies that prove impact – across industries](https://www.mantro.net/en/cases/): Real-world case studies that prove impact – across industries
- [EdiMembre builds edible protein membranes for cultivated meat and functional food](https://www.mantro.net/en/cases/edimembre/): EdiMembre develops edible protein membranes for next-gen food applications — combining deep tech, patented process IP, and clear market timing.
- [FoxInsights — a new line of business built with EnBW](https://www.mantro.net/en/cases/foxinsights/): How EnBW and mantro built FoxInsights together from 2015 — an energy-data platform with its own IoT devices, outside the core business, from the first sensor to exit.
- [Lanes & Planes — V1 for equity, now post-Series B](https://www.mantro.net/en/cases/lanes-and-planes/): How mantro built the first version of Lanes & Planes for equity — for a founding team that convinced us from the first conversation. Seed within months, now post-Series B.
- [Mobiko — built for Audi, exited to Baloise](https://www.mantro.net/en/cases/mobiko/): How mantro built Mobiko, a mobility-budget SaaS, for Audi Business Innovation — scaled it to DACH market leader and exited it to Baloise Insurance. The full Corporate Venturing lifecycle.
- [PleaseFix: Unlocking fleet efficiency through digital intelligence](https://www.mantro.net/en/cases/pleasefix/): How Knorr-Bremse and mantro created a scalable, impact-driven after-sales venture — built on industrial expertise and startup execution.
- [Probis — strong team, new foundation](https://www.mantro.net/en/cases/probis/): How mantro paired an exceptionally strong Probis team with deep domain knowledge with new tech capability — product rebuilt as cloud SaaS, business model redesigned, Series A led by JLL Spark.
- [reev — EV-charging platform built with ABL and N-ERGIE](https://www.mantro.net/en/cases/reev/): How mantro built reev with ABL and N-ERGIE — charging hardware, energy and software in one seamless offer. Exited in 2020, after which reev raised Series A and Series B.
- [How we digitalized industrial procurement with TechPilot](https://www.mantro.net/en/cases/techpilot/): A deep dive into the TechPilot platform: how we rebuilt a mission-critical legacy system from the ground up — and unlocked a new level of independence, speed and resilience.
- [How we're decarbonizing buildings with Termios — fast, affordable, effective](https://www.mantro.net/en/cases/termios/): How we helped LEG transform 170,000+ housing units with an AI-powered thermostat and a new business model for scalable building decarbonization.

## Knowledge

- [Media: Practical thinking, from people who ship](https://www.mantro.net/en/media/): We build businesses for a living. Along the way, we write things down — the hard lessons, the frameworks that work, the language you need to navigate it all.
- [Knowledge: Lessons from the field](https://www.mantro.net/en/media/knowledge/): Selected articles, ideas and practical perspectives from mantro.
- [Why AI projects die in the proof of concept](https://www.mantro.net/en/media/knowledge/asset-first-demo-second/): 46% of AI proofs of concept are scrapped before production. Not because of the model, but because of a missing business case and missing data.
- [Between the lab and the cap table: Europe's gap](https://www.mantro.net/en/media/knowledge/between-the-lab-and-the-cap-table/): Around 20% of research, 8% of deep-tech unicorns: why Europe's problem is the missing machinery between the lab and the company.
- [Innovation theater: lots of motion, no company](https://www.mantro.net/en/media/knowledge/innovation-theater/): 83% call innovation a top priority, 3% are ready to turn it into results. Why it tears at the seam between strategy and execution.
- [Intelligent Document Processing: AI application in companies](https://www.mantro.net/en/media/knowledge/intelligent-document-processing/): Find out how AI can revolutionize your document management. Increase your efficiency now with Intelligent Document Processing. Find out more now!
- [Marketing & Sales belonged together even before OMR!](https://www.mantro.net/en/media/knowledge/marketing-and-sales-before-omr/): The hurdles in collaboration between marketing and sales are not just trend topics. We show solutions for a successful revenue team.
- [Predictive maintenance and artificial intelligence](https://www.mantro.net/en/media/knowledge/predictive-maintenance-and-artificial-intelligence/): Preventive and predictive maintenance: more than industrial dreams and already standard in many companies today. Find out more about the concepts!
- [Skin in the game: why incentives beat intentions](https://www.mantro.net/en/media/knowledge/skin-in-the-game/): Whoever is paid for hours is optimised for hours. What research shows about incentives, and what a studio label really guarantees.
- [Stranded IP: the carve-out as a company build](https://www.mantro.net/en/media/knowledge/stranded-ip/): Large companies leave around 40% of their patents unused. Why technology gets stranded and why a carve-out is a build, not a deal.
- [mantro](https://www.mantro.net/en/media/knowledge/technology-product-company-and-that-s-where-most-ventures-die/): We partner with corporates and entrepreneurs to build, scale, and transform ventures.
- [After sales: the cost centre with the better margin](https://www.mantro.net/en/media/knowledge/the-cost-center-that-out-earns-your-core/): Where manufacturers report service as a segment, it earns 1.4 to 5.2 times the margin of new equipment. The evidence, the objections, the principle.
- [mantro](https://www.mantro.net/en/media/knowledge/what-didnt-pencil-yesterday-pencils-today/): We partner with corporates and entrepreneurs to build, scale, and transform ventures.
- [Podcast: mantro Podcast - for those who want to get started](https://www.mantro.net/en/media/podcast/): Markets and business models are evolving rapidly. Manni and his guests talk about how to develop the right business development strategies and implement them through new business models, products and services.

## Careers

- [Careers at mantro – Build things that matter](https://www.mantro.net/en/careers/): Join mantro: where entrepreneurs, engineers, designers and strategists come together to build real companies. See open positions and apply.
- [Data & Analytics Engineer – mantro careers](https://www.mantro.net/en/careers/analytics-engineer/): Join mantro as Data & Analytics Engineer. Build the pipelines, models and reporting our ventures are steered by — and turn on-site behaviour into recommendations.
- [Content & SEO Lead (AI-first) – mantro careers](https://www.mantro.net/en/careers/content-seo-lead/): Join mantro as Content & SEO Lead. Build content that ranks, answers and converts across several languages — AI-first production, human quality gate.
- [Junior Venture Operator – mantro careers](https://www.mantro.net/en/careers/junior-venture-operator/): Join mantro as Junior Venture Operator. Real responsibility on a live venture from week one — catalog, content, support knowledge base. No degree required.
- [Operations Manager – Orders & Returns – mantro careers](https://www.mantro.net/en/careers/operations-manager-orders-returns/): Join mantro as Operations Manager – Orders & Returns. Own withdrawals, returns, credit notes and payment disputes for a live commerce venture — and automate the job as you learn it.
- [Senior eCommerce Engineer – mantro careers](https://www.mantro.net/en/careers/senior-ecommerce-engineer/): Join mantro as Senior eCommerce Engineer. Shopify, headless commerce and live migrations with revenue and rankings on the line. Hybrid, strong home-office share, pragmatic culture.
- [Senior Fullstack Developer – mantro careers](https://www.mantro.net/en/careers/senior-fullstack-developer/): Join mantro as a Senior Fullstack Developer. Work with React, TypeScript, .NET and more. Hybrid, strong home-office share, pragmatic culture.
- [Venture Lead – Business Development – mantro careers](https://www.mantro.net/en/careers/venture-lead-business-development/): Join mantro as Venture Lead – Business Development. Own the commercial side of new ventures from first customer to product-market fit in Munich or New York.
- [Venture Lead – Deep Tech Financing – mantro careers](https://www.mantro.net/en/careers/venture-lead-deep-tech-financing/): Join mantro as Venture Lead – Deep Tech Financing. Structure deals, manage investor relations, and navigate funding for deep tech ventures in Munich or New York.
- [Venture Lead – Marketing / eCommerce – mantro careers](https://www.mantro.net/en/careers/venture-lead-marketing-ecommerce/): Join mantro as Venture Lead – Marketing / eCommerce. Build brands, run performance marketing, and drive growth for new ventures from zero in Munich or New York.
- [Venture Operator – Growth & Marketplaces – mantro careers](https://www.mantro.net/en/careers/venture-operator-growth-marketplaces/): Join mantro as Venture Operator – Growth & Marketplaces. Own feeds, marketplace ranking, pricing and promotions of a live commerce venture — accountable for margin, not ROAS.
- [Venture Operator – International Expansion – mantro careers](https://www.mantro.net/en/careers/venture-operator-international-expansion/): Join mantro as Venture Operator – International Expansion. Take a live venture into new markets end to end — entity, content, partners, first order — and write the playbook.

## Company

- [Contact](https://www.mantro.net/en/contact/): Get in touch with mantro. No forms, no funnels — just a real conversation with people who care about building what works.
- [Privacy Policy](https://www.mantro.net/en/data-privacy/): Privacy policy and data protection information for mantro GmbH.
- [Imprint](https://www.mantro.net/en/imprint/): Legal information and imprint of mantro GmbH.
- [Inside mantro: Culture, people, ecosystem and evolution](https://www.mantro.net/en/info/): This section bundles everything about our philosophy, people, evolution and network. A deeper look into what makes mantro tick.

## Optional

- [Glossary: A practical guide to marketing terms](https://www.mantro.net/en/media/glossary/): A practical guide to marketing terms. From people who live them. Browse key concepts from A/B testing to freemium models.
- [A/B test: Optimization through targeted experiments](https://www.mantro.net/en/media/glossary/ab-test/): A comprehensive guide to A/B testing — what it is, how it works, and how to use it to improve your results.
- [After sales: definition, services and business models](https://www.mantro.net/en/media/glossary/after-sales/): What belongs to after sales, why running it as a cost centre measures the wrong thing, and how it becomes a growth business. Read more.
- [Aftermarket: definition, participants and significance](https://www.mantro.net/en/media/glossary/aftermarket/): What the aftermarket covers, who serves it, and why manufacturers often hold only a small share of their own aftermarket. Read more.
- [Agile vs. waterfall framework I mantro](https://www.mantro.net/en/media/glossary/agile-vs-waterfall-framework/): Find out in this article when it can make sense to use an agile framework and when a waterfall framework makes more sense.
- [What is a business case? Function & Advantages](https://www.mantro.net/en/media/glossary/business-case/): Description: Learn how to create a business case and how to use it correctly for strategic decisions in your company. Learn more now!
- [What are business KPIs? Introduction, areas of application and challenges](https://www.mantro.net/en/media/glossary/business-kpis/): In this article, we explain what the term "business KPIs" means and why they are essential for managing and optimizing your business strategies.
- [What are buyer personas? Introduction, creation and challenges](https://www.mantro.net/en/media/glossary/buyer-persona/): In this article, we explain what is behind the term "buyer personas" and why they are an important tool for marketing strategies.
- [What is the churn rate? Introduction, influencing factors and the significance](https://www.mantro.net/en/media/glossary/churn-rate/): In this article, we explain what the term "churn rate" means and how the churn rate can be optimized.
- [What is the conversion rate? Introduction, influencing factors and the importance](https://www.mantro.net/en/media/glossary/conversion-rate/): In this article, we explain what is behind the term "conversion rate" and why a high conversion rate is a key indicator of business success and growth.
- [What is customer development? Introduction, strategies and challenges](https://www.mantro.net/en/media/glossary/customer-development/): In this article, we explain what is behind the term "customer development" and why it is essential for the successful market launch of products and services.
- [Customer lifetime value (CLV): definition, calculation and use](https://www.mantro.net/en/media/glossary/customer-lifetime-value/): How customer lifetime value is calculated, why for durable goods it arises in service, and how it changes decisions. Read more.
- [What is desk research? Introduction, strategies and challenges](https://www.mantro.net/en/media/glossary/desk-research/): In this article, we explain what is behind the term "desk research" and why it is an indispensable method for making well-founded decisions, especially in the early phases.
- [Diagnostic uncertainty in service: definition and cost impact](https://www.mantro.net/en/media/glossary/diagnostic-uncertainty/): Why diagnostic uncertainty is the most expensive factor in after sales, how to measure it, and what AI changes about it. Learn more.
- [Spare parts management: definition, goals and optimisation](https://www.mantro.net/en/media/glossary/ersatzteilmanagement/): What spare parts management covers, why capital and availability conflict, and how better diagnosis resolves both. Read more.
- [Remote diagnosis: definition, methods and benefits in service](https://www.mantro.net/en/media/glossary/ferndiagnose/): How remote diagnosis works, which methods exist, and why it moves the first-time fix rate more than any route planning. Read more.
- [Field service management (FSM): definition, features and limits](https://www.mantro.net/en/media/glossary/field-service-management/): What field service management covers, what an FSM system does, and where its limits are. Learn more.
- [What is the First Mover Advantage? Definition & strategies explained](https://www.mantro.net/en/media/glossary/first-mover-advantage/): Meta description: Learn the basics and strategies of the First Mover Advantage and discover how it can contribute to a strong market position. Learn more now!
- [First-time fix rate: definition, calculation and improvement](https://www.mantro.net/en/media/glossary/first-time-fix-rate/): What the first-time fix rate tells you, how to calculate it, and why it almost always depends on diagnosis rather than on the technician. Read more.
- [What is Fremium vs. Premium? Introduction, differences and application](https://www.mantro.net/en/media/glossary/freemium-vs-premium/): In this article, we explain what is behind the term "freemium vs. premium" and why the choice between freemium and premium is one of the most important strategic decisions a company can make.
- [What does GDPR compliance mean for start-ups? Challenges and importance](https://www.mantro.net/en/media/glossary/gdpr-compliance-fuer-start-ups/): In this article, we explain what is meant by "GDPR compliance for start-ups" and why it is an important topic, even for start-ups.
- [What is a go-to-market strategy?](https://www.mantro.net/en/media/glossary/go-to-market-strategie/): Find out what a go-to-market strategy is and how it can help you enter the market successfully. Find out more now!
- [What is growth hacking? Definition, characteristics and special features](https://www.mantro.net/en/media/glossary/growth-hacking/): In this article, we explain what is behind the term "growth hacking" and why it is a powerful tool.
- [What is a hypothesis test? Function & advantages](https://www.mantro.net/en/media/glossary/hypothesentest/): Find out how hypothesis testing can help you make data-driven decisions to increase the success of your innovation initiatives.
- [What is ideation? Definition, characteristics and special features](https://www.mantro.net/en/media/glossary/ideation/): In this article, we explain what is behind the term "ideation" and why it is a central process in innovation management.
- [Installed base: definition, importance and monetisation](https://www.mantro.net/en/media/glossary/installed-base/): What the installed base is, why it is a manufacturer's cheapest growth market and how to make it measurable. Learn more.
- [What is Kanban? Definition, characteristics and examples](https://www.mantro.net/en/media/glossary/kanban/): In this article, we explain what is behind the term "Kanban" and why it sustainably optimizes work processes.
- [What is customer feedback? Introduction, value & risk](https://www.mantro.net/en/media/glossary/kundenfeedback/): In this article, we explain what is behind the term "customer feedback" and why it can be a powerful tool for improving a product, service or service.
- [What is a lean start-up? What are the goals, strategies and challenges](https://www.mantro.net/en/media/glossary/lean-start-up/): In this article, we explain what is behind the term "lean start-up" and what goals and strategies lean start-ups pursue.
- [What are marketing KPIs? Introduction, areas of application and challenges](https://www.mantro.net/en/media/glossary/marketing-kpis/): In this article, we explain what is behind the term "marketing KPIs" and why they are essential for the success of your marketing strategy.
- [Which marketing tools are suitable for young start-ups](https://www.mantro.net/en/media/glossary/marketing-tools-fur-start-ups-early-stage/): In this article, we focus on the topic: Marketing tools for start-ups (early stage)
- [Minimum Viable Product: Definition and application](https://www.mantro.net/en/media/glossary/minimum-viable-product/): Find out in this article what the Minimum Viable Product (MVP) is and why it supports a successful product launch.
- [What are OKRs? Introduction, structure and meaning](https://www.mantro.net/en/media/glossary/okrs/): In this article, we explain what is behind the term "OKRs" and why they offer a powerful framework for start-ups.
- [What is performance marketing? Introduction, methods & challenges](https://www.mantro.net/en/media/glossary/performance-marketing/): In this article, we explain what is behind the term "performance marketing" and why it is a powerful and efficient method for companies in the early stages.
- [What is a pivot? Introduction, areas of application and challenges](https://www.mantro.net/en/media/glossary/pivot/): In this article, we explain what is behind the term "pivot" and why a pivot also offers opportunities despite the risks involved.
- [What is a pre-seed investment round? Introduction, goals and challenges](https://www.mantro.net/en/media/glossary/pre-seed-investment-round/): In this article, we explain what the term "pre-seed investment round" means and why it can be an important cornerstone for start-ups in particular.
- [Predictive maintenance: definition, prerequisites and limits](https://www.mantro.net/en/media/glossary/predictive-maintenance/): What predictive maintenance delivers, what data it needs, and in which applications it actually pays off. Learn more.
- [What is pricing strategy? Introduction, development and challenges](https://www.mantro.net/en/media/glossary/pricing-strategy/): In this article, we explain what is behind the term "pricing strategy" and why it is crucial for the success of a company.
- [Product-Market Fit: Meaning and Importance I mantro](https://www.mantro.net/en/media/glossary/product-market-fit/): Find out in this article what Product-Market Fit (PMF) means, why it is crucial for every company and how you can achieve it.
- [Proof of concept: definition and use](https://www.mantro.net/en/media/glossary/proof-of-concept/): In this article, you will learn about the proof of concept (POC) as an elementary proof of feasibility before implementing business ideas.
- [What is prototyping? Definition and examples](https://www.mantro.net/en/media/glossary/prototyping/): In this article, we explain what the term "prototyping" means and why it is beneficial in product development.
- [What is the retention rate? Introduction, influencing factors and the importance](https://www.mantro.net/en/media/glossary/retention-rate/): In this article, we explain what the term "retention rate" means and how the retention rate can be optimized.
- [Right to repair: EU directive 2024/1799 explained](https://www.mantro.net/en/media/glossary/right-to-repair/): What right to repair means, what obligations the EU repair directive creates and how manufacturers turn it into a sales channel. Read more.
- [What is scale-up? What are the strategies, challenges and risks?](https://www.mantro.net/en/media/glossary/scale-up/): In this article, we explain what is behind the term "scale-up" and why it is crucial to pursue the right strategies and react flexibly to market changes in order to successfully scale up.
- [What is Scrum? Definition, characteristics and examples](https://www.mantro.net/en/media/glossary/scrum/): In this article, we explain what is behind the term "Scrum" and why it is an important framework for product development.
- [What is a seed investment round? Introduction, goals and challenges](https://www.mantro.net/en/media/glossary/seed-investment-round/): In this article, we explain what is behind the term "seed investment round" and why it can be the next important cornerstone for growth for start-ups.
- [What is SEO marketing? Introduction, goals and challenges](https://www.mantro.net/en/media/glossary/seo-marketing-in-den-fruhen-phasen/): In this article, we explain what is behind the term "SEO marketing" and why it is very important for start-ups.
- [What is scaling? Definition & advantages explained](https://www.mantro.net/en/media/glossary/skalierung/): Discover what scaling means and why it could be crucial for your business. Learn more now!
- [What is a corporate spin-off? Basics & advantages explained](https://www.mantro.net/en/media/glossary/spin-off/): Learn what a spin-off is and what opportunities and challenges it offers. Find out more now!
- [What is a start-up? What are the strategies and challenges](https://www.mantro.net/en/media/glossary/start-up/): In this article, we explain what is behind the term "start-up" and why it is crucial to pursue the right strategies and react flexibly to market changes in order to make a start-up successful.
- [Downtime cost: definition, calculation and impact](https://www.mantro.net/en/media/glossary/stillstandskosten/): What downtime cost is made of, how to calculate it, and why it decides willingness to pay in service. Read more.
- [Total cost of ownership (TCO): definition, calculation and use](https://www.mantro.net/en/media/glossary/total-cost-of-ownership/): What belongs in a TCO calculation, how to build one, and why it is the strongest argument in the service business. Learn more.
- [What is trend analysis? Characteristics, methods and techniques](https://www.mantro.net/en/media/glossary/trendanalyse/): In this article, we explain what is behind the term "trend analysis" and why it is an essential part of strategic planning and decision-making for companies.
- [Usability test - implementation, advantages and disadvantages I mantro](https://www.mantro.net/en/media/glossary/usability-test/): Find out in this article what usability tests are, what the advantages and disadvantages are and how to carry them out.
- [User experience - meaning and importance I mantro](https://www.mantro.net/en/media/glossary/user-experience/): Find out in this article what user experience (UX) means, why UX is crucial for every company and how you can achieve a good UX.
- [What is business model validation? Definition & advantages](https://www.mantro.net/en/media/glossary/validierung/): Learn the basics and benefits of validation and discover how it can help validate business ideas and contribute to the long-term success of your company. Learn more now!
- [What is a value proposition? Introduction, methods & challenges](https://www.mantro.net/en/media/glossary/value-proposition/): In this article, we explain what the term "value proposition" means and why it is important for long-term success.
- [Warranty management: definition, process and cost control](https://www.mantro.net/en/media/glossary/warranty-management/): What warranty management covers, why warranty cost is rarely steered, and how the cost pool can be put to work. Read more.
- [What is a competitive analysis? Why and how often should it be carried out](https://www.mantro.net/en/media/glossary/wettbewerbsanalyse/): In this article, we explain what is behind the term "competitive analysis" and why it is important to know the competitive market.