# Kind

> Kind is a UK-based ethical creative agency working exclusively with charities and non-profits, delivering brand strategy, design and digital experiences that drive real social and environmental impact.

We combine strategic thinking, creative design and digital delivery to support socially responsible organisations across people, planet and culture. Kind is a certified B Corp and a member of 1% for the Planet, based in Nottingham, UK.

## Services
- [Our services - Strategy, Brand, Digital](https://madebykind.com/services/): Our expertise in digital and brand strategy supports organisations that are doing good.
- [Strategy](https://madebykind.com/services/strategy/): Strategy services for charities and non-profits. We create clear, actionable strategies that support growth and deepen impact.
  - [User research and analysis](https://madebykind.com/services/strategy/user-research/): Understanding who your audiences really are, what they need from you, and how that aligns with your organisational goals is the starting point for almost every piece of work we do. User research and analysis provides that foundation.
  - [Content strategy](https://madebykind.com/services/strategy/content-strategy/): A content strategy is a clear plan for what your organisation publishes, why, and who it’s for, connecting your content activity directly to your organisational objectives across your website, social media and email campaigns.
  - [Marketing strategy](https://madebykind.com/services/strategy/marketing-strategy/): A marketing strategy defines how your organisation reaches its audiences and builds lasting relationships with them. It connects your messaging and channel activity directly to your organisational objectives.
  - [Internal communications](https://madebykind.com/services/strategy/internal-communications/): A strategic approach to internal communications sets out how your organisation talks to its own people, covering everything from day-to-day staff updates to leadership messaging and culture-building.
  - [Digital strategy](https://madebykind.com/services/strategy/digital-strategy/): A digital strategy is a plan for how your organisation uses digital channels to deliver its mission. It covers your entire digital presence and gives you a clear direction, along with a practical route to get there.
  - [Technical consultancy](https://madebykind.com/services/strategy/technical-consultancy/): Good technology decisions are grounded in a clear understanding of what your organisation needs and the constraints it’s working within. Technical consultancy provides honest, independent advice to help you make those decisions with confidence.
- [Brand](https://madebykind.com/services/brand/): Branding for charities and non-profits. We build meaningful, values-led identities that help you connect and stand out.
  - [Brand strategy](https://madebykind.com/services/brand/brand-strategy/): Brand strategy defines who you are, what you stand for, and how you show up in the world. It’s the thinking behind your visual identity and every decision your organisation makes publicly. Get it right and everything else follows.
  - [Creative direction](https://madebykind.com/services/brand/creative-direction/): Creative direction is the bridge between who you are and how the world sees you. It takes your brand strategy and turns it into something people can see, feel, and connect with.
  - [Visual identity](https://madebykind.com/services/brand/visual-identity/): Visual identity is the visible expression of your brand. It’s the complete set of design elements that make your organisation recognisable, consistent, and credible across every touchpoint.
  - [Art direction](https://madebykind.com/services/brand/art-direction/): Every image your organisation puts into the world says something about who you are. Art direction makes sure it says the right thing.
  - [Tone of voice](https://madebykind.com/services/brand/tone-of-voice/): The words your organisation uses are just as important as the way it looks. Tone of voice is how your brand speaks to the world and one of the most powerful tools you have for connecting with the people who matter most to your mission.
- [Digital](https://madebykind.com/services/digital/): Digital for charities and non-profits. We design and build websites and platforms that are strategic, accessible and future-ready.
  - [User-centred design](https://madebykind.com/services/digital/user-centred-design/): Successful digital projects prioritise user needs. User-centred design involves identifying users, understanding their needs, and collaboratively creating solutions that address those needs effectively.
  - [Design systems](https://madebykind.com/services/digital/design-systems/): A design system brings coherence to your brand’s designs by consolidating its visual identity, strategy, values, and audience into shared practices, patterns, templates, and themes, ensuring consistency across outputs.
  - [Digital sustainability](https://madebykind.com/services/digital/digital-sustainability/): The internet’s carbon emissions are comparable to those of the aviation industry. We can help you reduce your online footprint and certify as climate-positive.
  - [Content management](https://madebykind.com/services/digital/content-management/): A content management system gives organisations the ability to take control of their digital content. It provides the tools to keep your website fresh and relevant without the huge overhead.
  - [CRM integration](https://madebykind.com/services/digital/crm-integration/): Integrating a CRM with your website can help bring together your audience data and your digital platforms. Connecting tools like ticketing systems, mailing lists and customer databases to ensure information flows automatically, reduces duplication and empowers your organisation to make the most of its digital presence.

## Sectors
- [Arts & Culture](https://madebykind.com/arts-and-culture/): We partner with arts and cultural organisations, helping them to realise their vision through brand strategies and digital activities.
- [Education](https://madebykind.com/education/): We partner with education providers, helping them to realise their vision through brand strategies and digital activities.
- [Environment](https://madebykind.com/environment/): We partner with environmental non-profits, helping them to realise their vision through brand strategies and digital activities.
- [Non-profit](https://madebykind.com/non-profit/): We partner with non-profits and charities, helping them to realise their vision through brand strategies and digital activities.

## Work
- [Strategy, Brand and Digital case studies for our charity and non-profit clients](https://madebykind.com/work/): We combine expertise in digital, branding and strategy with an unwavering commitment to social change.
- [Strategy, brand development and delivery for Papyrus](https://madebykind.com/work/papyrus/): Website, brand strategy and visual identity to help prevent young suicide
- [Marketing, internal comms and brand strategy for Papyrus](https://madebykind.com/work/papyrus-strategy/): Reframing young suicide prevention through tone of voice and strategic communications
- [Brand and website design for environmental NGO, Plan Vivo](https://madebykind.com/work/plan-vivo/): See how Kind partnered with Plan Vivo to create a new brand, website and digital membership hub supporting locally led, high-integrity climate action.
- [Launching StrongerRoots, an Inclusive Recovery City](https://madebykind.com/work/strongerroots/): Marketing, PR strategy and brand development for Nottinghamshire-wide recovery movement
- [Website design for young suicide prevention charity, Papyrus](https://madebykind.com/work/papyrus-digital/): A user-centred website to build awareness and help those in crisis
- [Brand strategy, visual identity and tone of voice for Papyrus](https://madebykind.com/work/papyrus-brand/): A brand that offers hope for everyone
- [Brand development and delivery for environmental charity, The Wilderness Project](https://madebykind.com/work/the-wilderness-project/): Website and visual identity to help an organisation protecting Africa’s fresh waters
- [Brand and website design for youth charity, Artswork](https://madebykind.com/work/artswork/): A colourful and playful brand refresh and CRM integrated website
- [Charity branding for youth charity, Base 51](https://madebykind.com/work/base51/): An engaging and playful brand identity for a long-serving youth charity in Nottingham
- [Ethical branding: Algrano](https://madebykind.com/work/algrano/): Launching a refreshed identity through animation, video production and tone of voice
- [Website design for charity, Bookmark Reading](https://madebykind.com/work/bookmark/): A fun, playful website with clear journeys and integrated help-centre for a childhood literacy charity
- [Digital partnership and design system for university, SHU](https://madebykind.com/work/sheffield-hallam-university/): User-centred design system for one of the UK’s largest and most diverse universities
- [Website design for charity, Garden Organic](https://madebykind.com/work/garden-organic/): Launching a new brand identity through a website and CRM integration
- [Website design for non-profit, UNESCO](https://madebykind.com/work/unesco/): A global user-centred design process that led to the delivery of a digital repository of resources to ensure education in emergencies
- [Website design for charity, The Rivers Trust](https://madebykind.com/work/the-rivers-trust/): A user-centred website to build awareness and gain public support
- [Brand and website for arts organisation, Chapter](https://madebykind.com/work/chapter/): A bold and colourful rebrand for an historic community force, delivered through a Spektrix-integrated website
- [Environmental charity website strategy and delivery, Rewilding Britain](https://madebykind.com/work/rewilding-britain/): Digital design system and sustainable website delivery for one of the UK’s fastest growing charities
- [University digital strategy and design system delivery, NTU](https://madebykind.com/work/nottingham-trent-university/): A user-centred realignment of the University of the Year’s website
- [Website design for arts organisation, The V&A](https://madebykind.com/work/vanda/): Supporting a national museum through delivering online research archives, integrated with hosted search platforms

## Insights
- [Insights from Ethical Creative Agency, Kind](https://madebykind.com/blog/): Articles about Brand, Digital and Strategy from our Ethical Creative Agency
- [Branding sustainability without the greenwash](https://madebykind.com/blog/branding-sustainability-without-the-greenwash/): Sustainability branding only works when it’s true. Build trust with clear, specific messaging that reflects what you do now, and what you are working towards.
- [How strategy builds the foundations of social change](https://madebykind.com/blog/strategy-for-social-change/): Clarity of purpose is the foundation of social change. Discover how strategy strengthens charities and movements, and download our free Project Readiness Checklist.
- [Why asking ‘why’ turns charity strategy into true impact](https://madebykind.com/blog/why-asking-why-charity-strategy-impact/): When teams understand the why behind their work, strategy becomes clearer and projects deliver more impact. Learn how purpose strengthens every stage of a charity’s work.
- [Hold tight to your brand values](https://madebykind.com/blog/brand-values-hold-tight/): In a world of constant change and emerging trends, staying true to your brand values is more important than ever.
- [Make an impact: The importance of Brand Strategy](https://madebykind.com/blog/brand-strategy-make-an-impact/): For organisations that give a damn, a strong brand is crucial for making an impact. Whether you’re a small non-profit or a well-established organisation, having a clear brand strategy is essential.
- [Creativity is a responsibility](https://madebykind.com/blog/creativity-is-a-responsibility/): Creativity is a valuable skill to both charities and non-profits. There is a responsibility on those with creative skills to use their skills for good.
- [The influence of brands for social and environmental impact](https://madebykind.com/blog/the-influence-of-brands-for-social-and-environmental-impact/): Brands have the potential to be powerful agents of change, driving social and environmental impact.
- [Who gives a damn? Well we do actually](https://madebykind.com/blog/who-gives-a-damn-well-we-do-actually/): In the time-honoured tradition of businesses rebranding and launching their own website, we’re doing that ourselves this week
- [Kind certifies as a B Corp](https://madebykind.com/blog/kind-certifies-a-b-corporation/): We’re delighted to announce that, this week, Kind has officially certified as Nottingham’s first B Corp
- [Communicating complex issues](https://madebykind.com/blog/communicating-complex-issues/): A key challenge for charities and non-profit organisations is clearly communicating their work and the issues they are attempting to tackle.
- [Increasing online donations](https://madebykind.com/blog/increasing-online-donations/): Many charities rely on public donations to continue their important work. But conversion rates online are often below 1%.
- [Benefits of design systems for complex organisations](https://madebykind.com/blog/benefits-of-a-design-system-for-complex-organisations/): What is a Design System and what are the benefits of implementing one?
- [Start your next digital project with a paid discovery phase](https://madebykind.com/blog/start-your-next-digital-project-with-a-paid-discovery-phase/): Even with the best intentions, digital project can often go awry. What you’re missing is a discovery phase
- [Improving the online ticket buying experience](https://madebykind.com/blog/improving-the-online-ticket-buying-experience/): Frustrated users always lead to high abandonment rates. So how can we build a ticketing journey that is a breeze? Make it quick.
- [Building more sustainable websites](https://madebykind.com/blog/building-a-more-sustainable-website-architecture/): There are many ways we can improve website sustainability, many of which Kind already includes as standard practice.
- [Access all areas - Why web accessibility matters](https://madebykind.com/blog/access-all-areas/): Experienced web developers ensure that accessibility is baked into everything they do because it’s the right thing to do, and the right way to do it. The web is accessible to start with, it was designed to be, and it is our responsibility to ensure we don’t break that.
- [Digital Strategy: planning ahead, creating valuable goals and remaining flexible](https://madebykind.com/blog/digital-strategy-planning-ahead-creating-valuable-goals-and-remaining-flexible/): It is always important to plan your digital activities and have a clear idea of how you want to control your brand online.
- [Creating sustainable and ethical digital products](https://madebykind.com/blog/creating-sustainable-and-ethical-digital-products/): How can we use user-centred design and digital sustainability processes to create usable and useful products that are environmentally and ethically sound?
- [How to get your colleagues on board with your website project](https://madebykind.com/blog/how-to-get-your-colleagues-on-board-with-your-website-project/): Running a digital project can be tricky. There is a lot to consider and even more to know when dealing with internal stakeholders.
- [Partnering with the right agency for you](https://madebykind.com/blog/partnering-with-the-right-agency-for-you/): I worked client-side for 12 years in marketing, brand and events positions and learnt a lot about how to partner with the right creative agency
- [Implementing a design system on a legacy code base](https://madebykind.com/blog/implementing-a-design-system-on-a-legacy-code-base/): When creating a design system for existing products it might be best to follow a process of continuous improvement
- [Finding the common ground between your organisation and its audience](https://madebykind.com/blog/finding-the-common-ground-between-your-organisation-and-its-audience/): How do we go about creating a digital product that works both for an organisation and for its users?
- [Creating a user-friendly navigation structure](https://madebykind.com/blog/creating-a-user-friendly-navigation-structure/): A user-centred process is vital to help create a usable and intuitive information architecture

## Tools
- [Strategy Kickstart Canvas](https://madebykind.com/tools/strategy-kickstart-canvas/): Align internally on why a project matters and whether it should happen at all.
- [Project Readiness Checklist](https://madebykind.com/tools/project-readiness-checklist/): Check to see if strategy, alignment, and capacity are in place.
- [Project Discovery Planner](https://madebykind.com/tools/project-discovery-planner/): Understand what’s known and what’s missing before jumping in.
- [Brand Strategy Gap-Finder](https://madebykind.com/tools/brand-strategy-gap-finder/): Uncover where your brand strategy can go further to build real alignment.
- [Digital Strategy Gap-Finder](https://madebykind.com/tools/digital-strategy-gap-finder/): Find out whether your digital activity adds up to a coherent strategy.

## About
- [About our Ethical Creative Agency](https://madebykind.com/about/): Find out more about our small team creating real impact for charities and non-profits in the UK
- [Our impact](https://madebykind.com/about/our-impact/): All business activities have an impact on society and the environment, and Kind is no exception.
- [Impact report 2024-2025](https://madebykind.com/about/our-impact/2025/): This has been our hardest year yet, and we won’t pretend otherwise.
- [Impact report 2023-2024](https://madebykind.com/about/our-impact/2024/): As we approach our 10th birthday this summer, we’re reflecting on what keeps us going. That is the belief that creative work can be a genuine force for good.
- [Impact report 2022-2023](https://madebykind.com/about/our-impact/2023/): Kind was founded in 2014 as a force for good. At the time, there were a handful of other digital and creative agencies working in the impact space. Unlike Kind, …

## Get in touch
- Email: hello@madebykind.com
- [Book a call](https://book.madebykind.com): Arrange an introductory call with the team
- [Contact us](https://madebykind.com/contact/): Get in touch with Kind

## Optional
- [Brand prize terms and privacy information](https://madebykind.com/gifted/terms/): Competition terms Entry to the competition is free, just complete the form on the Kind website or email gifted@madebykind.com with your name, company name and …
- [Accessibility Statement](https://madebykind.com/about/legal/accessibility/): Accessiblity is at the heart of everything we do, this page explains our process.
- [Cookie Policy](https://madebykind.com/about/legal/cookies/): How we use cookies and what it means to you.
- [Data Protection Policy](https://madebykind.com/about/legal/data-protection-policy/): How we gather and process data
- [Equality & Diversity policy](https://madebykind.com/about/legal/equality-and-diversity-policy/): Our policy on equality, diversity and inclusion
- [Governance](https://madebykind.com/about/legal/governance/): Details of who owns and manages our company
- [How we use your data](https://madebykind.com/about/legal/privacy/): We respect your privacy. This policy describes what you need to know.
- [Legal policies](https://madebykind.com/about/legal/): Legal information and our policies
- [Quality assurance policy](https://madebykind.com/about/legal/quality-assurance-policy/): How we ensure we deliver a quality product
- [Sitemap](https://madebykind.com/sitemap.xml)
- [Insights RSS feed](https://madebykind.com/blog/index.xml)