# Logoshi

> Brand kit generator for small businesses. Enter a business name and optional tagline, pick a style direction and color, and get a complete brand kit in minutes. One-time $29 download. No subscription.

Built by Steven DeGraeve in Santa Fe, NM. Founded 2013. Contact: hello@logoshi.com

## What the product generates

A single ZIP file containing:
- Wordmark in SVG and PNG (multiple layouts: horizontal, stacked, icon-only)
- Color palette with hex, RGB, and CMYK codes
- Font pairing (display font + body font)
- Brand guide PDF (one page)
- Business card template (SVG)
- Social media cover image
- Email signature (HTML)
- 20+ files total

Price: $29 one-time. Free preview before purchase. No subscription, no recurring fees.

## Key pages

- [Brand Kit Generator](https://logoshi.com/) - The main tool. Enter your business details, preview free, pay $29 to download.
- [What's in a Brand Kit](https://logoshi.com/brand-kit/) - Full breakdown of deliverables, how it works, pricing, and FAQs.
- [About](https://logoshi.com/about) - Background on the product and its creator.
- [Articles](https://logoshi.com/articles) - Practical branding guides for small businesses.

## Articles

- [The Complete Brand Identity Guide for Small Businesses](https://logoshi.com/articles/brand-identity-guide) - What brand identity is, the 5 core elements, step-by-step process, and checklist.
- [How to Trademark Your Logo](https://logoshi.com/articles/how-to-trademark-your-logo) - USPTO filing process, costs ($250–$350/class), timeline (8–18 months), plain-English guide.
- [Logo Color Psychology](https://logoshi.com/articles/color-psychology) - What each color communicates, which industries use it, practical palette rules.
- [Brand Kit Generator vs Hiring a Designer](https://logoshi.com/articles/brand-kit-vs-designer) - Honest comparison: when to use a generator, when to hire, cost comparison.
- [What's in a Brand Kit?](https://logoshi.com/articles/whats-in-a-brand-kit) - Exact contents of a brand kit and what you can skip early on.
- [Your Brand Needs Fewer Colors Than You Think](https://logoshi.com/articles/brand-colors) - How to build a color palette that holds together. Pick three, use them everywhere.
- [How Many Fonts Does Your Brand Need?](https://logoshi.com/articles/how-many-fonts) - Two. Maybe one. How to pick a font pairing that works.
- [Do I Need a Logo or a Wordmark?](https://logoshi.com/articles/wordmark-vs-logo) - The difference, when each makes sense, and why most small businesses need a wordmark.

## How the generator works

1. Enter your business name (and optional tagline)
2. Select your industry (restaurant, retail, beauty, fitness, tech, creative, legal, real estate, construction, education, nonprofit, other)
3. Choose a brand vibe: Modern & Clean, Bold & Strong, Friendly & Playful, Elegant & Luxury, or Luxury & Minimal
4. Optionally pick a color direction from 24 named palettes (or let Logoshi choose)
5. Preview the generated brand kit for free - browse font and color combinations
6. Pay $29 to download the complete ZIP file instantly

## Technical details

- Wordmarks are generated as SVG using server-side rendering with Google Fonts
- No design skills required
- Output files work in Figma, Illustrator, Affinity Designer, Inkscape, and any web project
- Commercially licensed - use anywhere, no attribution required