# Learn Wardley Mapping

> The leading public resource for Wardley Mapping strategy, built by Ben Mosior (Hired Thought). This site makes Simon Wardley's strategic visualization methodology accessible to leaders, consultants, and organizations worldwide. Wardley Mapping is licensed Creative Commons Attribution-ShareAlike 4.0.

Wardley Mapping helps leaders visualize their value chain, understand how capabilities evolve over time, and make better-informed strategic decisions. It was developed by Simon Wardley and is used across industries worldwide.

## Core Reference Library

- [Introduction](https://learnwardleymapping.com/introduction/): What Wardley Mapping is, why it matters, and how to get started.
- [Purpose](https://learnwardleymapping.com/purpose/): Defining the game you're playing — scope, goals, and strategic intent.
- [Landscape](https://learnwardleymapping.com/landscape/): How to build a Wardley Map — value chains, components, anchors, and the four stages of evolution.
- [Climate](https://learnwardleymapping.com/climate/): External forces and climatic patterns that act on your competitive landscape.
- [Doctrine](https://learnwardleymapping.com/doctrine/): Universal principles applicable across all industries and organizational contexts.
- [Leadership](https://learnwardleymapping.com/leadership/): How to integrate Purpose, Landscape, Climate, and Doctrine into strategic action.
- [Glossary](https://learnwardleymapping.com/glossary/): Definitions of key Wardley Mapping terms and concepts.

## Getting Started

- [Book](https://learnwardleymapping.com/book/): Simon Wardley's free book — 19 chapters available in print, PDF, and ebook formats.
- [Introduction](https://learnwardleymapping.com/introduction/): What Wardley Mapping is, why it matters, and how to get started.

## Writing

- [Writing](https://learnwardleymapping.com/writing/): Index of all articles and essays on Wardley Mapping — strategy, doctrine, evolution, and practical lessons from years of mapping with teams and organizations.

Selected articles:
- [Art vs Science in Wardley Mapping](https://learnwardleymapping.com/2022/03/08/art-vs-science-in-wardley-mapping/)
- [There's Nothing Wrong With You — Wardley Mapping Is Just Hard](https://learnwardleymapping.com/2023/06/07/theres-nothing-wrong-with-you-wardley-mapping-is-just-hard/)
- [More People Ought to Learn Strategy](https://learnwardleymapping.com/2023/05/02/more-people-ought-to-learn-strategy/)
- [Features Are Fashion, Capabilities Are Commerce](https://learnwardleymapping.com/2023/02/13/features-are-fashion-capabilities-are-commerce/)
- [Top 5 Wardley Mapping Tools for 2024](https://learnwardleymapping.com/2024/06/24/top-5-wardley-mapping-tools-for-2024/)

## Tools

- [Tools Overview](https://learnwardleymapping.com/tools/): Overview of software tools available for creating Wardley Maps.

## About

- [Contact](https://learnwardleymapping.com/contact/): How to get in touch with Ben Mosior / Hired Thought.

## Optional

Full sitemap: https://learnwardleymapping.com/sitemap.xml