# Keen Decision Systems: Optimize your spend with future\-powered software

> Turn marketing investment into profit decisions with AI\-powered marketing mix modeling and a connected marketing operating system\.

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## Pages
- [About](https://keends.com/about/)
- [Contact](https://keends.com/contact/)
- [Privacy Policy](https://keends.com/privacy-policy/)
- [Keen Planning Module](https://keends.com/platform/planning/)
- [Agency Partnerships](https://keends.com/agency-partnerships/)
- [Keen Marketplace](https://keends.com/marketplace/)
- [Integrations](https://keends.com/integrations/)
- [For Brands](https://keends.com/for-brands/)
- [Marketing Measurement](https://keends.com/platform/marketing-measurement/)
- [Media Planning](https://keends.com/platform/media-planning/)

## Posts
- [Why Your MMM Still Reads Like a Report Card](https://keends.com/blog/mmm-report-card-vs-decision-system/)
- [Marketing budget software: what it is and what it should do](https://keends.com/blog/marketing-budget-software/)
- [Marketing mix modeling: measurement vs\. planning tools](https://keends.com/blog/mmm-vs-planning-tools/)
- [IAB Measurement Leadership Summit Takeaways: The Industry Is Solving the Wrong Problem](https://keends.com/blog/iab-measurement-summit-takeaways/)
- [Marketing ETL for automated real\-time revenue modeling](https://keends.com/blog/marketing-etl/)

## Awards
- [For the Eighth Time, Keen Decision Systems Makes the Inc\. 5000 list in 2026](https://keends.com/awards/keen-inc-5000-2026/)
- [Keen Wins Analytic Solution Provider of the Year by RetailTech Breakthrough](https://keends.com/awards/keen-wins-analytics-provider-2025/)
- [For the 4th consecutive year, Keen appears on the Inc\. 5000](https://keends.com/awards/for-the-4th-consecutive-year-keen-appears-on-the-inc-5000/)
- [Keen Recognized on Business North Carolina's 2024 Mid\-Market Fast 40 List](https://keends.com/awards/keen-recognized-on-business-north-carolinas-2024-mid-market-fast-40-list/)
- [For the Sixth Time, Keen Decision Systems Makes the Inc\. 5000, at No\. 3950 in 2024](https://keends.com/awards/for-the-sixth-time-keen-decision-systems-makes-the-inc-5000-at-no-3950-in-2024/)

## Case Studies
- [From shut down to rebound for furniture brand](https://keends.com/case-studies/furniture-brand/)
- [Disruptor beverage brand accelerates enterprise value with 75% improvement in marketing ROI](https://keends.com/case-studies/fast-growth-beverage-brand-enterprise-value-keen/)
- [Heritage rice vinegar brand drives growth through data\-backed marketing \& predictive planning](https://keends.com/case-studies/heritage-vinegar-keen-predictive-planning/)
- [Multi\-category pancake brand drives profitability while expanding into new categories](https://keends.com/case-studies/profitability-expansion-multi-category-pancake/)
- [How a household CPG portfolio drove sustained ROI gains](https://keends.com/case-studies/household-cpg-roi-gains/)

## Definitions
- [Seasonality](https://keends.com/marketing-dictionary/seasonality/)
- [Halo](https://keends.com/marketing-dictionary/halo/)
- [mROI \(Marginal Return on Investment\)](https://keends.com/marketing-dictionary/mroi-marginal-return-on-investment/)
- [Flighting Strategy](https://keends.com/marketing-dictionary/flighting-strategy/)
- [Valuation Parameters](https://keends.com/marketing-dictionary/valuation-parameters/)

## Events
- [Retail Rebels 2026](https://keends.com/events/retail-rebels/)
- [IAB Measurement Leadership Summit](https://keends.com/events/2026-iab-measurement-leadership-summit/)
- [Expo West 2026](https://keends.com/events/expo-west-2026/)
- [IAB Annual Leadership Meeting](https://keends.com/events/iab-2026/)

## FAQs
- [What is the halo impact of spending with one retailer on other POS?](https://keends.com/faqs/what-is-the-halo-impact-of-spending-with-one-retailer-on-other-pos/)
- [How much is marketing driving my business vs\. promotions and distributions?](https://keends.com/faqs/how-much-is-marketing-driving-my-business-vs-promotions-and-distributions/)
- [How much do I need to spend to hit a revenue goal?](https://keends.com/faqs/how-much-do-i-need-to-spend-to-hit-a-revenue-goal/)
- [How incremental is my media performance?](https://keends.com/faqs/how-incremental-is-my-media-performance/)
- [How should we spend our budget by week?](https://keends.com/faqs/how-should-we-spend-our-budget-by-week/)

## Landing Pages
- [Podcast](https://keends.com/go/podcast/)
- [Keen Recession Planning Toolkit](https://keends.com/go/keen-recession-toolkit/)
- [Marketing Mix Optimization Software](https://keends.com/go/marketing-mix-software/)
- [Media Mix Software](https://keends.com/go/media-mix-software/)
- [Demand Planning Software](https://keends.com/go/demand-planning-software/)

## News
- [More Than a Quarter of Retail Marketers Are Pulling Ad Spend from Retail Media Networks ](https://keends.com/news/retail-media-news/)
- [Keen Joins the Walmart Connect Partner Network](https://keends.com/news/keen-joins-the-walmart-connect-partner-network/)
- [What Keen’s Latest Survey Reveals About Media Planning in 2026](https://keends.com/news/keen-ai-media-planning-2026/)
- [Why Legacy Media Mix Models Are Failing Marketers and What Should Replace Them](https://keends.com/news/why-legacy-media-mix-models-failing-what-should-replace-digiday/)
- [Talk Money to Me: How CMOs Can Embrace AI to Win Over Their CFOs](https://keends.com/news/talk-money-to-me-how-cmos-can-embrace-ai-to-win-over-their-cfos/)

## Partners
- [MADTechAI](https://keends.com/partners/madtechai/)
- [Walmart Connect](https://keends.com/partners/walmart-connect/)
- [MikMak](https://keends.com/partners/mikmak/)
- [Untapped Growth](https://keends.com/partners/untapped-growth/)
- [Attribution App](https://keends.com/partners/attribution-app/)

## Podcast Episodes
- [Marketing Measurement Framework: 4 Layers That Connect with iridio by RRD](https://keends.com/podcast/episodes/ep-210-marketing-measurement-framework-iridio-rrd/)
- [Plan First, Win Later: Closing the Loop from Budget to Execution with Shopperations](https://keends.com/podcast/episodes/ep-209-escaping-annual-planning-trap-shopperations-continuous-optimization/)
- [How to Fix the Measurement Gap and Drive Real Growth with Code3](https://keends.com/podcast/episodes/ep-207-code3-fixing-the-measurement-gap/)
- [Full Funnel Measurement in Action: Quigley\-Simpson's Layered Approach to Programmatic Strategy](https://keends.com/podcast/episodes/ep-208-full-funnel-measurement-quigley-simpson-layered-programmatic-strategy/)
- [Retail media revolution: BirdDog's audience\-first approach for mid\-market brands](https://keends.com/podcast/episodes/ep202-birddog-retail-media-audience-first-approach/)

## Resources
- [2027 Industry Investment Guide](https://keends.com/resources/industry-investment-guide-2027/)
- [Food and Beverage Brand Investment Guide](https://keends.com/resources/food-and-bev-investment-guide/)
- [The State of Media Measurement Survey](https://keends.com/resources/state-of-media-measurement-survey/)
- [Retail Media Benchmarks Report](https://keends.com/resources/retail-media-benchmarks-report/)
- [2026 Marketing Benchmarks \& Insights Report](https://keends.com/resources/2026-marketing-benchmarks-insights-report/)

## Testimonials
- [Challenging status quo \| Justin \- Analytics](https://keends.com/?testimonial=challenging-status-quo-justin-analytics)
- [Game changer \| Smuckers \- Gail Hollander](https://keends.com/?testimonial=game-changer-smuckers-gail-hollander)
- [Build further momentum \| Dramamine \- Frank Paukowits](https://keends.com/?testimonial=dramamine-frank-paukowits)
- [Elevate results \| Twinings \- Michael Ferris](https://keends.com/?testimonial=twinings-michael-ferris)
- [Invaluable partner \| Perfect Snacks \- Meredith Diehn](https://keends.com/?testimonial=invaluable-partner-perfect-snacks-meredith-diehn)

## Videos
- [The Next Dollar Problem: Why ROI and ROAs Are Lying to You](https://keends.com/videos/ctv-for-dtc-brands/)
- [Why Better Measurement and AI Agents Didn't Close the Gap](https://keends.com/videos/why-better-measurement-and-ai-agents-didnt-close-the-gap/)
- [How Once Upon a Farm's DTC Ads Grew Its Retail Business: Episode 2 of Harness the Halo](https://keends.com/videos/dtc-ads-drive-retail-sales-once-upon-a-farm/)
- [Retail Media ROI: Why Brands Should Spend Beyond Search](https://keends.com/videos/retail-media-roi-upper-funnel/)
- [Planning for a Successful 2027 with Forum For Naturals](https://keends.com/videos/planning-successful-2027-keen-cabot-ffn/)

## Categories
- [Marketing Mix Modeling](https://keends.com/blog/category/marketing-mix-modeling/)
- [Marketing Strategy \& Planning](https://keends.com/blog/category/marketing-strategy-planning/)
- [Marketing Performance \& ROI](https://keends.com/blog/category/marketing-performance-roi/)
- [Marketing Technology \& Tools](https://keends.com/blog/category/marketing-technology-tools/)
- [Asset Delivery](https://keends.com/blog/category/asset-delivery/)

## Tags
- [marketing mix](https://keends.com/blog/tag/marketing-mix/)
- [marketing strategy](https://keends.com/blog/tag/marketing-strategy/)
- [MMM](https://keends.com/blog/tag/mmm/)
- [marketing mix modeling](https://keends.com/blog/tag/marketing-mix-modeling/)
- [marketing measurement](https://keends.com/blog/tag/marketing-measurement/)

## Interoperable Platform Categories
- [Buying \& Execution](https://keends.com/blog/interoperable-platform/buying-execution/)
- [Data \& Information](https://keends.com/blog/interoperable-platform/data-information/)
- [Measurement](https://keends.com/blog/interoperable-platform/measurement/)
- [Planning \& Forecasting](https://keends.com/blog/interoperable-platform/planning-forecasting/)
- [Accountability \& Auditing](https://keends.com/blog/interoperable-platform/accountability-auditing/)

## Partner Categories
- [Programmatic Platforms](https://keends.com/?taxonomy=partner-category&term=programmatic-platforms)
- [Publisher](https://keends.com/?taxonomy=partner-category&term=publisher)
- [Data Clouds](https://keends.com/?taxonomy=partner-category&term=data-clouds)
- [Direct API Integration](https://keends.com/?taxonomy=partner-category&term=direct-api-integration)
- [Data Connectors \& Mapping](https://keends.com/?taxonomy=partner-category&term=data-connectors-mapping)

## Partner Hosts
- [TapClicks](https://keends.com/?taxonomy=partner-host&term=tapclicks)
- [Tracer](https://keends.com/?taxonomy=partner-host&term=tracer)
- [Keen Direct](https://keends.com/?taxonomy=partner-host&term=direct)

## Resource Types
- [Guide](https://keends.com/resources/resource-type/guide/)
- [eBook](https://keends.com/resources/resource-type/ebook/)
- [Report](https://keends.com/resources/resource-type/report/)
- [One Sheeter](https://keends.com/resources/resource-type/one-sheeter/)
- [Playbook](https://keends.com/resources/resource-type/playbook/)

## Optional
- [Sitemap index](https://keends.com/sitemap_index.xml)