# Kalicube > Entity Home hub for Kalicube. Indexes entities with Entity Home (or Secondary Entity Home) on kalicube.com, with selected claims and links to the pages that define the graph. > > Last generated: 2026-10-23 18:34 UTC (`2026-10-23T18:34:57+00:00`) How to use: - Start with Primary Entity Home. - Open linked Entity Home / pillar URLs for corroboration and full detail. ## Primary Entity Home ### Kalicube - **Type:** Corporation - **Entity Home:** https://kalicube.com/about/company/ - **@id:** `https://kalicube.com/about/company/#/schema/corporation/95366f57892f84ed` - **Description:** Kalicube works out how AI systems currently understand a brand and what must change before they understand it correctly, then Kalicube demonstrates the change against the client's stated goal. Kalicube originated Digital Brand Engineering in a field that acquired a name only in… - **Entity Home claims:** - consultantFor: Google - alternateName: Kalicube SaS - skills: Brand management - skills: Digital marketing - skills: Search Engine Optimization - skills: Personal branding - skills: Online Reputation Management - consultantFor: Ahrefs Pte. Ltd. - coinedTerm: AI Citation Flywheel - coinedTerm: Digital Brand Engineering - coinedTerm: Digital Brand Intelligence - coinedTerm: Kalicube Coined Term - coinedTerm: The Algorithmic Blockchain - coinedTerm: The Kalicube Process - coinedTerm: Kalicube Flywheel - coinedTerm: Kalicube Opportunity Matrix - coinedTerm: Kaliversary - coinedTerm: The Kalicube Flywheel - coinedTerm: The Kalicube Macro Method - coinedTerm: Digital Brand Management - coinedTerm: Digital Brand Safeguard - kgidSecondary: /g/11kqy2gs3d - coinedTerm: Digital Brand Engineers ## People ### Jason Barnard - **Type:** Person - **Secondary Entity Home on this site:** https://kalicube.com/about/jason-barnard/ - **Canonical Entity Home:** https://jasonbarnard.com/ - **@id:** `https://jasonbarnard.com/#/schema/person/5f658098a295d28072523357041ee408` ### Bernadeth Brusola - **Type:** Person - **Secondary Entity Home on this site:** https://kalicube.com/about/team-kalicube/bernadeth-brusola/ - **Canonical Entity Home:** https://bernadethbrusola.com/about-bernadeth-brusola/ - **@id:** `https://bernadethbrusola.com/about-bernadeth-brusola/#/schema/person/1c660e23dea7ad23` ### Jean Marie Laurente - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/jean-marie-laurente/ - **@id:** `https://kalicube.com/about/kalicube-team/jean-marie-laurente/#/schema/person/a40dc36797e474b4` - **Description:** Jean Marie Laurente is the Head of Admin and Legal at Kalicube. - **Entity Home claims:** - birthDate: 1990-01-27 - hasOccupation: Lawyer - jobTitle: Head of Admin and Legal - birthPlace: Surigao del Sur, Philippines - nationality: Philippines - alternateName: Jean-Marie Laurente - birthPlaceLocality: Surigao del Sur - birthPlaceCountry: Philippines ### Leanne Summers - **Type:** Person - **Secondary Entity Home on this site:** https://kalicube.com/author/leanne/ - **Canonical Entity Home:** https://leannemsummers.com/about-leanne-summers - **@id:** `https://leannemsummers.com/about-leanne-summers/#/schema/person/8211a658026ddf69` ### Mary-Ann Buarao - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/mary-ann-buarao/ - **@id:** `https://kalicube.com/about/kalicube-team/mary-ann-buarao/#/schema/person/f2965a159691aaf5` - **Description:** Mary-Ann Buarao is Chief Team Officer and HR manager at Kalicube. - **Entity Home claims:** - additionalName: Buella - birthDate: 1994-09-08 - hasOccupation: Chief Team Officer - jobTitle: Chief Team Officer & HR Manager - birthPlace: Tabaco City, Philippines - nationality: Philippines - worksFor: Kalicube - alternateName: Mary-Ann Guanzon - birthPlaceLocality: Tabaco City - birthPlaceCountry: Philippines - alumniOf: Polytechnic Institute of Tabaco - worksFor: 51 Talk - worksFor: Home Shopping Network Inc ### Isabel Cabatingan - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/isabel-cabatingan/ - **@id:** `https://kalicube.com/about/kalicube-team/isabel-cabatingan/#/schema/person/c536e0fd5c05b847` - **Description:** Isabel Cabatingan is a content writer specializing in digital marketing at Kalicube. - **Entity Home claims:** - jobTitle: Content Writing Assistant - birthPlace: Philippines - nationality: Philippines - birthPlaceCountry: Philippines ### Marc Joshua Bandayrel - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/marc-joshua-bandayrel/ - **@id:** `https://kalicube.com/about/kalicube-team/marc-joshua-bandayrel/#/schema/person/e504bb1aadc0c6c5` - **Description:** Marc Joshua Bandayrel is a content creator (digital marketing). Marc Joshua Bandayrel graduated from DMMMSU-SLUC. Marc Joshua Bandayrel works for Kalicube. Marc Joshua Bandayrel was born on 12 Aug 1994 in Agoo, La Union, Philippines - **Entity Home claims:** - additionalName: Cases - birthDate: 1994-08-12 - jobTitle: Social Media Manager - birthPlace: Agoo, La Union, Philippines - nationality: Philippines - birthPlaceLocality: Agoo, La Union - birthPlaceCountry: Philippines ### Allyssa Reyes - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/allyssa-reyes/ - **@id:** `https://kalicube.com/about/kalicube-team/allyssa-reyes/#/schema/person/22f19ee6926ea381` - **Description:** Allyssa Reyes is the Head of Production at Kalicube. - **Entity Home claims:** - hasOccupation: Head of Production - jobTitle: Head of Production - birthPlace: Philippines - nationality: Philippines - worksFor: Kalicube - birthPlaceCountry: Philippines ### Joan Buarao-Atizado - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/joan-buarao-atizado/ - **@id:** `https://kalicube.com/about/kalicube-team/joan-buarao-atizado/#/schema/person/9d492259c8bb6868` - **Description:** Joan Buarao-Atizado is a head of marketing. Joan Buarao-Atizado graduated from Daniel B. Peña Memorial College Foundation. Joan Buarao-Atizado works for Kalicube. Joan Buarao-Atizado was born on 15 Nov 1997 in Tabaco City, Philippines - **Entity Home claims:** - birthDate: 1997-11-15 - jobTitle: Chief Marketing Officer - birthPlace: Tabaco City, Philippines - nationality: Philippines - worksFor: Kalicube - alternateName: Joan Buarao Atizado - birthPlaceLocality: Tabaco City - birthPlaceCountry: Philippines - alumniOf: Daniel B. Peña Memorial College Foundation - alumniOf: San Jose Community College - worksFor: San Jose Community College - worksFor: Sutherland Global ### Abegail Del Castillo - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/abegail-del-castillo/ - **@id:** `https://kalicube.com/about/kalicube-team/abegail-del-castillo/#/schema/person/98b89800a963cf5b` - **Description:** Abegail Del Castillo is the social media assistant at Kalicube. - **Entity Home claims:** - additionalName: Bron - birthDate: 1997-11-08 - birthPlace: Malilipot, Philippines - nationality: Philippines - worksFor: Kalicube - alternateName: Abegail Castillo - birthPlaceLocality: Malilipot - birthPlaceCountry: Philippines ### Mariel Angeles - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/mariel-angeles/ - **@id:** `https://kalicube.com/about/kalicube-team/mariel-angeles/#/schema/person/ec3ff3137eae4923` - **Description:** Mariel Angeles is a content creator (digital marketing). Mariel Angeles works for Kalicube. - **Entity Home claims:** - jobTitle: Funnel Design Assistant - birthPlace: Philippines - nationality: Philippines - birthPlaceCountry: Philippines ### Roneil Alejado - **Type:** Person - **Entity Home:** https://kalicube.com/about/kalicube-team/roneil-alejado/ - **@id:** `https://kalicube.com/about/kalicube-team/roneil-alejado/#/schema/person/ad251831c48e27f0` - **Description:** Roneil Alejado works as a social media assistant at Kalicube. - **Entity Home claims:** - additionalName: Canales - birthDate: 1987-11-28 - jobTitle: Content creator - birthPlace: Makati, Philippines - nationality: Philippines - birthPlaceLocality: Makati - birthPlaceCountry: Philippines ### Maryanna Franco - **Type:** Person - **Secondary Entity Home on this site:** https://kalicube.com/author/maryanna-franco/ - **Canonical Entity Home:** https://maryannafranco.com/about/ - **@id:** `https://maryannafranco.com/about/#/schema/person/c6f508dcd9bbf17d` ## Books and papers ### The Fundamentals of Brand SERPs for Business - **Type:** Book - **Secondary Entity Home on this site:** https://kalicube.com/products/books/fundamentals-of-brand-serps-for-business/ - **Canonical Entity Home:** https://brandserpsforbusiness.com/ - **@id:** `https://www.brandserpsforbusiness.com/#/schema/book/3dfa687ae10adf9d` ### Your Instruction Manual for Google Knowledge Panels - **Type:** Book - **Secondary Entity Home on this site:** https://kalicube.com/solutions/books/your-instruction-manual-for-google-knowledge-panels/ - **Canonical Entity Home:** https://knowledgepanelsforeveryone.com/about/the-book/ - **@id:** `https://knowledgepanelsforeveryone.com/about/the-book/#/schema/book/fe283335c27032af` ### Entrepreneurs winning the game in Google and AI with their Personal Brand - **Type:** Book - **Secondary Entity Home on this site:** https://kalicube.com/solutions/books/entrepreneurs-winning-the-game-in-google-and-ai-with-their-personal-brand/ - **Canonical Entity Home:** https://jasonbarnard.com/books/entrepreneurs-winning-the-game-in-google-and-ai-with-their-personal-brand/ - **@id:** `https://jasonbarnard.com/books/entrepreneurs-winning-the-game-in-google-and-ai-with-their-personal-brand/#/schema/book/99deae8d533a4710` ## Coined terms ### Online Reputation Management - **Type:** DefinedTerm - **Entity Home:** https://kalicube.com/learning-spaces/faq/personal-brands/manage-your-reputation-online-with-kalicube/ - **@id:** `https://kalicube.com/learning-spaces/faq/personal-brands/manage-your-reputation-online-with-kalicube/#/schema/thing/4369c55e4027450e` - **Description:** Online Reputation Management (ORM) is the practice of monitoring, influencing, and controlling the digital perception of an individual, brand, or organization. ORM involves a range of strategies and tactics used to ensure that search engine results, social media presence, review… - **Entity Home claims:** - kgidSecondary: /g/121yn8py ### Answer Engine Optimization - **Type:** DefinedTerm - **Secondary Entity Home on this site:** https://kalicube.com/entity/answer-engine-optimization - **Canonical Entity Home:** https://kalicube.pro/methodologies/answer-engine-optimization - **@id:** `https://kalicube.pro/methodologies/answer-engine-optimization/#/schema/definedterm/2f8f7ec446555504` ### Personal Brand Engineering - **Type:** DefinedTerm - **Entity Home:** https://kalicube.com/entity/personal-brand-engineering/ - **@id:** `https://kalicube.com/entity/personal-brand-engineering/#/schema/definedterm/5dcd2d65ec255076` ## Other entities ### Google Knowledge Panel - **Type:** CreativeWork - **Entity Home:** https://kalicube.com/learning-spaces/faq/knowledge-panels/knowledge-panel-definition/ - **@id:** `https://kalicube.com/learning-spaces/faq/knowledge-panels/google-knowledge-panel-what-you-need-to-know/#/schema/creativework/46a693c5aada51d9` - **Description:** A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person, or brand collected by Google from a variety of credible sources. ### Google Knowledge Graph - **Type:** CreativeWork - **Entity Home:** https://kalicube.com/learning-spaces/faq/knowledge-panels/the-knowledge-graph-in-google-search/ - **@id:** `https://kalicube.com/learning-spaces/faq/knowledge-panels/the-knowledge-graph-in-google-search/#/schema/creativework/46a693c5aada51d8` - **Description:** Google's Knowledge Graph is a knowledge base of facts about the world. Google uses its Knowledge Graph in many of its algorithms across many of its different services, including Google Search, Google Gemini and Search Generative Experience. Google's Knowledge Graph is like a mac… ### E.E.A.T - **Type:** CreativeWork - **Entity Home:** https://kalicube.com/learning-spaces/faq/seo-glossary/e-e-a-t-in-seo-a-simple-explanation/ - **@id:** `https://kalicube.com/learning-spaces/faq/seo-glossary/e-e-a-t-in-seo-a-simple-explanation/#/schema/creativework/b126ce3109291f42` - **Description:** E.E.A.T is an SEO concept based on trustworthiness introduced by Google into search algorithms as a way to assess the quality and credibility of a website. ### Search Engine Marketing - **Type:** Thing - **Entity Home:** https://kalicube.com/learning-spaces/faq/seo-glossary/search-engine-marketing-what-you-need-to-know/ - **@id:** `https://kalicube.com/learning-spaces/faq/seo-glossary/search-engine-marketing-what-you-need-to-know/#/schema/thing/375b276e389de8a1` - **Description:** Search Engine Marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in Search Engine Results Pages (SERPs) through optimization and advertising. ### Search Engine Optimization - **Type:** BusinessAudience - **Entity Home:** https://kalicube.com/learning-spaces/faq/seo-glossary/search-engine-optimisation-what-is-it/ - **@id:** `https://kalicube.com/learning-spaces/faq/seo-glossary/search-engine-optimisation-what-is-it/#/schema/thing/b275683e89d7b403` - **Description:** SEO (Search Engine Optimization) is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem. ### N.E.E.A.T.T - **Type:** Thing - **Entity Home:** https://kalicube.com/learning-spaces/faq/seo-glossary/n-e-e-a-t-t-things-you-need-to-know/ - **@id:** `https://kalicube.com/learning-spaces/faq/seo-glossary/n-e-e-a-t-t-things-you-need-to-know/#/schema/thing/34f63d927f80df34` - **Description:** N.E.E.A.T.T is an extended version of Google's E.E.A.T. Kalicube created the acronym N.E.E.A.T.T : Notability, Experience, Expertise, Authoritativeness, Trustworthiness and Transparency. ### Kalicube (Head Office) - **Type:** LocalBusiness - **Entity Home:** https://kalicube.com/about/kalicube-head-office/ - **@id:** `https://kalicube.com/about/kalicube-head-office/#/schema/localbusiness/53d74fa6e9ed254d` - **Description:** Kalicube’s head office is located at 10 Chemin du Travers, 30250, Aubais, France - **Entity Home claims:** - alternateName: Kalicube - alternateName: Kalicube head office - alternateName: Kalicube siège social ### Digital Brand Intelligence - **Type:** BusinessAudience - **Entity Home:** https://kalicube.com/entity/digital-brand-intelligence/ - **@id:** `https://kalicube.com/entity/digital-brand-intelligence/#/schema/definedterm/ff7e0e00d7e8c69e` ### Kalicube® - **Type:** Brand - **Entity Home:** https://kalicube.com/entity/kalicube-trademark/ - **@id:** `https://kalicube.com/entity/kalicube-trademark/#/schema/definedterm/dabae4040211e9bc` ### Kalicube Pro® - **Type:** Brand - **Entity Home:** https://kalicube.com/entity/kalicube-pro-trademark/ - **@id:** `https://kalicube.com/entity/kalicube-pro-trademark/#/schema/brand/111deabed554a20a` ### Digital Brand Engineers® - **Type:** Brand - **Entity Home:** https://kalicube.com/entity/digital-brand-engineers-trademark/ - **@id:** `https://kalicube.com/entity/digital-brand-engineers-trademark/#/schema/brand/433d864770ce8311` ## Optional ### Kalicube Pro - **Type:** SoftwareApplication - **Secondary Entity Home on this site:** https://kalicube.com/about/kalicube-pro-saas/ - **Canonical Entity Home:** https://kalicube.pro/about/kalicube-pro - **@id:** `https://kalicube.pro/about/kalicube-pro/#/schema/service/f5c28118049a6d8e` ### Brand SERP - **Type:** CreativeWork - **Secondary Entity Home on this site:** https://kalicube.com/learning-spaces/faq/brand-serps/what-is-brand-serp/ - **Canonical Entity Home:** https://kalicube.pro/methodologies/brand-serp - **@id:** `https://kalicube.pro/methodologies/brand-serp/#/schema/creativework/0b4252808d3d06d4` ### Entity Home - **Type:** Thing - **Secondary Entity Home on this site:** https://kalicube.com/learning-spaces/faq/brand-serps/entity-home-in-seo-explainer/ - **Canonical Entity Home:** https://kalicube.pro/methodologies/entity-home - **@id:** `https://kalicube.pro/methodologies/entity-home/#/schema/thing/61367fc0b069a5ea` ## Site structure (pillars) - [Reviews](https://kalicube.com/reviews/) - [Trademarks](https://kalicube.com/about/trademark-brand-use-policy/) # Generated by Kalicube Pro: the Digital Brand Intelligence platform # For CMOs, SEOs and marketing teams. # Generated: 2026-10-23T18:34:57+00:00 (2026-10-23 18:34 UTC)