# JohnWallStreet

> sports. media. finance.

This file provides information about JohnWallStreet to help large language models understand and reference this publication's content.

## Posts
- [Teams Rethinking Ticketing Strategy to Maximize Single-Game Upside](https://www.johnwallstreet.com/p/teams-rethinking-ticketing-strategy-to-maximize-single-game-upside): How pro sports organizations are going about filling their buildings is changing. Teams are increasingly retaining inventory to sell on a single-game basis rather than committing those seats to season ––or miniature–– ticket packages. And the expectation is that more organizations will retain an even larger share of single-game ticketing inventory in the years ahead. 
- [New Episode of TSA: TV Bundle Economics and the Future of National Rights](https://www.johnwallstreet.com/p/new-episode-of-tsa-tv-bundle-economics-and-the-future-of-national-rights): In the latest episode, four JohnWallStreet Advisory advisors explain how the decline in local media rights values to nearly zero for many MLB, NBA and NHL teams —and shrinking spending on entertainment programming— seemingly offers a preview of what a highly consolidated, lower-margin video distribution business is most likely to yield for national sports rights in the years ahead. Key insights from the 55-minute conversation include: rights owners looking to replace lost revenues should create new content assets and rethink how games are broadcast, altcasts offer a path to monetization and the general market, investing in fan identity infrastructure can drive revenue growth, and more.
- [AI Is More Than a Single Sponsorship Category](https://www.johnwallstreet.com/p/ai-is-more-than-a-single-sponsorship-category): Bayern Munich signed two AI partners in less than a calendar month this past summer. The two pacts make it clear that AI is more than a single sponsorship category. The question is just how partners can coexist before their deals begin to cannibalize one another?
- [New Episode of JaneWallStreet’s ATT: SPORT BEACH CEO Beth Sidhu](https://www.johnwallstreet.com/p/new-episode-of-janewallstreet-s-att-sport-beach-ceo-beth-sidhu): On the latest episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester sits down with SPORT BEACH CEO Beth Sidhu. In this 55-minute conversation, the two explore Cannes’ value as a deal-making hub, why athlete partnerships should go beyond name, image, and likeness, why the ongoing sports boom comes with a deadline to deliver, and more.
- [Beauty Brands Are Coming for Sports—and They Want More Than Exposure](https://www.johnwallstreet.com/p/beauty-brands-are-coming-for-sports-and-they-want-more-than-exposure): Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The industry also has an $11.4 billion global advertising budget and has historically spent little with rights owners and holders. Rights owners and holders must offer beauty brands more than visibility. However, properties that can successfully pair access to the demo with engaging on-site activations and measurable gains in awareness, purchase intent, and/or sales should be positioned to capture an outsized portion of the fast-growing category’s spend.
- [New Episode of BBOC: Northwestern University Combe Family Vice President for Athletics and Recreation Mark Jackson](https://www.johnwallstreet.com/p/new-episode-of-bboc-northwestern-university-combe-family-vice-president-for-athletics-and-recreation): On the latest episode of JohnWallStreet Presents: Big Business on Campus, a college sports podcast powered by Playfly Sports, JohnWallStreet Founder Corey Leff and Playfly Sports Chairman Michael Schreiber sit down with Northwestern University Combe Family Vice President for Athletics and Recreation Mark Jackson. The trio discuss growing gameday revenues while reducing venue capacity, devoting resources to team-level storytelling, investing in revenue drivers and title contenders, and much more.
- [Bundle Economics Came for RSNs First, National Rights Are Next](https://www.johnwallstreet.com/p/bundle-economics-came-for-rsns-first-national-rights-are-next): The decline in local media rights values to nearly zero for many MLB, NBA and NHL teams —and shrinking spending on entertainment programming— seemingly offers a preview of what a highly consolidated, lower-margin video distribution business is most likely to yield for national sports rights in the years ahead. Remember, the subscriber fees that power national rights spending are the same cable bundle-related dollars once used to purchase local rights.
- [New Episode of JaneWallStreet’s ATT: Kraft Analytics Group CEO Jessica Gelman](https://www.johnwallstreet.com/p/new-episode-of-janewallstreet-s-att-kraft-analytics-group-ceo-jessica-gelman): On the latest episode of JaneWallStreet Presents: At The Table, JaneWallStreet Executive Chair Deirdre Lester sits down with Kraft Analytics Group CEO and Sloan Sports Analytics Conference Co-Founder and Co-Chair Jessica Gelman. The two cover a range of actionable insights, including how women’s sports are attracting new fans, how AI could improve the fan experience and athlete performance, how open access, business outcomes and engaged alumni have fueled the growth of the MIT Sloan Sports Analytics Conference, and more.
- [New Episode of TSA:  What Comes Next for the WNBA—and Who Should Lead It? ](https://www.johnwallstreet.com/p/new-episode-of-tsa-what-comes-next-for-the-wnba-and-who-should-lead-it): In the latest episode, four JohnWallStreet Advisory Advisors discuss how Cathy Engelbert’s tenure should be evaluated, what the WNBA should prioritize in its next commissioner, the priorities for the league’s next era, the risks that could derail its trajectory and more.