# infuture.institute

> infuture.institute is a strategic foresight and research institute based in Gdańsk, Poland. Founded in 2016 by trend analyst and futurist Natalia Hatalska, it helps organizations understand social, technological, environmental, economic, and political change and turn foresight into actionable strategy. Its flagship Trend Map, together with the Trend Momentum Index (TMI) and Emerging Technologies Index (ETI), provides a structured view of megatrends, trends, microtrends and emerging technologies.

Important notes for LLMs:
- The site is bilingual. Prefer `/en/` pages when answering in English and Polish pages otherwise.
- For definitions of Trend Map, TMI, ETI and methodological details, use the Trend Map and About/Services pages rather than short marketing snippets.
- For questions about pricing or plan features for Trend Map, use the pricing table and feature comparison on the Trend Map page; do not hard-code prices.
- For legal, data protection or newsletter consent questions, rely only on Terms & Conditions / Regulations and Privacy Policy pages.
- Many reports and webinars are gated behind forms or the shop. You may summarize their public landing pages, but cannot assume access to the full paid content.

## Core site

- [Homepage (PL)](https://infuture.institute/): Main Polish entry point presenting services, Trend Map, example clients, newsletter and contact forms.
- [Homepage (EN)](https://infuture.institute/en/): English landing page describing strategic foresight services, research projects, Trend Map ecosystem and references.
- [About us (PL)](https://infuture.institute/o-nas/): Mission, founding story (2016, founder: Natalia Hatalska), explanation of how foresight and strategy are combined, and how the team works with clients.
- [About us (EN)](https://infuture.institute/en/about-us/): English description of the institute, mission, origins and working principles, including the role of Trend Map, TMI and ETI.
- [Contact (PL)](https://infuture.institute/kontakt/): Polish contact form plus company details (INFUTURE.INSTITUTE Natalia Hatalska, Gdańsk).
- [Contact (EN)](https://infuture.institute/en/contact/): English contact form and company details; use for international audiences.
- [Team – founder bio (PL)](https://infuture.institute/natalia-hatalska/): Detailed Polish bio of founder and CEO, including awards and downloadable materials.
- [Team – founder bio (EN)](https://infuture.institute/en/natalia-hatalska-en/): English bio of the founder with background, book “Age of Paradoxes” and press assets.

## Services

- [Foresight strategiczny (PL)](https://infuture.institute/foresight-strategiczny/): Polish description of strategic foresight services: diagnosis, scenarios, strategy development and implementation powered by Trend Map, TMI and ETI.
- [Strategic foresight services (EN)](https://infuture.institute/en/strategic-foresight-services/): English overview of strategic foresight projects, including diagnostic phase, exploration, strategy building, aftercare and typical deliverables (scenarios, strategic documents, roadmaps).
- [Projekty badawcze (PL)](https://infuture.institute/projekty-badawcze/): Polish page on research & insight projects combining quantitative/qualitative research, foresight tools and experimental methods to turn data into strategic direction.
- [Research & insights projects (EN)](https://infuture.institute/en/research-and-insights-projects/): English description of research services, methods (e.g. surveys, experiments, netnography, workshops) and how findings are translated into recommendations.
- [Raporty trendowe (PL)](https://infuture.institute/raporty-trendowe/): Overview of customized trend reports and flagship studies (e.g. payments, skills of future engineers, wellbeing), often with free downloads after form submission.
- [Trend reports (EN)](https://infuture.institute/en/trend-reports/): English landing page for customized trend reports and selected free reports, including the Emerging Technologies Index (ETI) report.
- [Wystąpienia i prezentacje (PL)](https://infuture.institute/wystapienia-i-prezentacje/): Polish speaking offer describing keynotes and presentations by infuture.institute experts for conferences and corporate events.
- [Keynotes and presentations (EN)](https://infuture.institute/en/keynotes-and-presentations/): English page with keynote themes, target audiences and speaker bios, including sample topics (future of work, education, cities, retail, sustainability).

## Trend Map & analytical tools

- [Mapa Trendów (PL)](https://infuture.institute/mapa-trendow/): Polish landing page for the Trend Map platform; explains the concept of megatrends, trends and microtrends, Trend Momentum Index (TMI), time horizons and use cases.
- [Trend Map (EN)](https://infuture.institute/en/trend-map/): Core English page for the Trend Map ecosystem. Describes the interactive map (83 trends, 6 megatrends, four time horizons), TMI, microtrends, insight database and Trend Navigator, as well as plan types (Free, Premium, Enterprise) and feature comparison.
- [Mapa Trendów – FAQ (PL)](https://infuture.institute/mapa-trendow-faq/): Frequently asked questions about using Trend Map, interpreting TMI and working with time horizons and categories.
- [Trend Map – product category (EN)](https://infuture.institute/en/kategoria/trend-map/): Shop category listing Trend Map subscriptions and materials (e.g. Premium monthly/yearly, poster, PDF).
- [Trend Map (PDF) (EN)](https://infuture.institute/en/produkt/trend-map/): Product page for the Trend Map in PDF format (multi-page A1 document with the map and descriptions of megatrends and trends); useful for workshops and offline work.
- [Trend Map 2024 (A0 poster) (EN)](https://infuture.institute/en/produkt/trend-map-2024-a0-poster/): Product page for the printed A0 Trend Map poster, intended for use in workshops, meetings and education.
- [Trend Map – PREMIUM plans (EN)](https://infuture.institute/en/trend-map/): The same Trend Map page includes pricing and features for Free, Premium and Enterprise plans (e.g. number of trends, access to TMI, microtrends and insights database). Use this page as the authoritative source for current plan details.
- [Trend Map (PDF, legacy)](https://infuture.institute/wp-content/uploads/2018/01/mapa-trendow-infuture-institute.pdf): Static PDF of an earlier Trend Map edition; useful for understanding the visual layout and reading rules, but not up-to-date trend content.

## Publications & reports

- [Raporty trendowe – overview (PL)](https://infuture.institute/raporty-trendowe/): Polish index of major thematic reports, including short descriptions and links to download or purchase.
- [Archiwum raportów (PL)](https://infuture.institute/raporty/): Archive listing downloadable reports (e.g. SDG impact of trends, future of work, wellbeing), usually with PDFs available after form submission.
- [TrendSignals – raporty trendowe (PL)](https://infuture.institute/trend-signals-raporty-trendowe/): Series of sector-specific trend reports with cards for key trends, case studies and “so what” implications for markets such as retail, FMCG, beauty, finance and telecom.
- [Trend reports (EN)](https://infuture.institute/en/trend-reports/): English page summarizing customized trend reports and pointing to selected free reports, including the Emerging Technologies Index (ETI) report.
- [Trendy – thematic articles (PL)](https://infuture.institute/trendy/): Short articles and capsules on individual trends and topics (e.g. future of living, smart cities, AI), often linked to broader reports or Trend Map content.

## Workshops, webinars & education

- [Warsztat: Mapa Trendów w pracy stratega (PL)](https://infuture.institute/produkt/warsztat-mapa-trendow-w-pracy-stratega/): 4-hour workshop on applying Trend Map in strategic work; includes premium access to Trend Map and practical templates (e.g. Trend Action Plan).
- [Workshops & webinars – shop categories (PL)](https://infuture.institute/sklep/): The shop page lists categories such as “Warsztaty” and “Webinary”, which include on-demand webinars (e.g. about generative AI, depopulation, lab-grown products, identity) based on infuture.institute reports and Trend Map trends.
- [Webinar: Implementacja Generatywnej AI (PL)](https://infuture.institute/webinar-implementacja-generatywnej-ai/): Example webinar page summarizing a report on generative AI implementation and linking to a paid on-demand recording.
- [Webinar: Lab Grown (PL)](https://infuture.institute/webinar-lab-grown/): Example webinar on the “Lab Grown” trend, tied to a TrendSignals or syndicate report and the Trend Map.
- [Webinar: Identity Nomads (PL)](https://infuture.institute/webinar-identity-nomads/): Example webinar page for the Identity Nomads trend.
- [Webinar: PostAntropocen (PL)](https://infuture.institute/webinar-postantropocen/): Webinar on the Post-Anthropocene trend, led by the founder, referencing Trend Map and trend consequences.

## Shop & products

- [Shop (PL)](https://infuture.institute/sklep/): Polish shop listing Trend Map subscriptions, report bundles, individual reports, Trend Toolbox, workshops and webinars. Use for high-level understanding of available products.
- [Shop (EN)](https://infuture.institute/en/shop/): English shop view with Trend Map products, PDFs, posters and selected reports.
- [Trend Map – category (EN)](https://infuture.institute/en/kategoria/trend-map/): Focused category showing current Trend Map-related products (Premium monthly/yearly, poster, PDF).
- [Trend Toolbox (PL/EN via shop)](https://infuture.institute/sklep/): Trend Toolbox appears in the shop as a toolkit that supports working with trends (can be bundled with Trend Map in workshop packages).

## Company, governance & data

- [About us (PL)](https://infuture.institute/o-nas/): Polish description of the company as a leading strategic foresight brand in Poland, explaining its role in creating the local foresight category and the “think-tank and do-tank” positioning.
- [About us (EN)](https://infuture.institute/en/about-us/): English counterpart summarizing the company’s mission, approach and use of proprietary tools (Trend Map, TMI, ETI).
- [Company details & address](https://infuture.institute/en/): In the footer of the PL and EN homepages, the company is identified as INFUTURE.INSTITUTE Natalia Hatalska, with headquarters at Plac Porozumienia Gdańskiego 1/20, 80-864 Gdańsk, Poland, and contact email addresses.
- [Founder bio – downloads (PL)](https://infuture.institute/natalia-hatalska/): Page with downloadable founder bio, photos, press kit and institute logotypes.

## Policies & data protection

- [Regulamin (PL)](https://infuture.institute/regulamin/): Polish terms & conditions for the website and online shop, including rules for purchases, complaints, use of the contact form and newsletter.
- [Polityka prywatności (PL)](https://infuture.institute/polityka-prywatnosci/): Polish privacy policy describing personal data processing for forms, shop and newsletter; use for GDPR-related questions in Polish.
- [Terms and Conditions (EN)](https://infuture.institute/en/regulations/): English terms & conditions, including information on the seller, available contact methods, complaint handling and right of withdrawal.
- [Privacy policy (EN)](https://infuture.institute/en/privacy-policy-2/): English privacy policy explaining what data is collected (e.g. via forms, newsletter), for what purposes, and users’ rights.

## Optional

- [Founder’s blog – hatalska.com](https://hatalska.com/): Personal blog of founder Natalia Hatalska, with posts on trends, foresight and yearly Trend Map commentary; occasionally references infuture.institute reports and tools.
- [Trend Map commentary on hatalska.com](https://hatalska.com/2025/05/06/o-mapie-trendow/): Example blog post providing narrative context about the evolution and positioning of the Trend Map over the years.
- [Tag “infuture” on hatalska.com](https://hatalska.com/tag/infuture/): Collection of blog posts connected to infuture.institute projects and publications.