# INDEED Innovation

> INDEED Innovation GmbH is a B Corp-certified design and innovation consultancy specializing in circular economy strategy, product design, and business transformation. We work with clients in MedTech & Life Sciences, Consumer Durables, and Capital Equipment OEMs to design products, services, and business models that reduce waste and regenerate resources. Headquartered in Hamburg, Germany, with offices in New York and Shanghai.

Last Updated: 2026-08-26

## About

- [Who we are](https://www.indeed-innovation.com/about/): Company background, team, and B Corp certification.
- [Circular Economy Services](https://www.indeed-innovation.com/our-services/): Overview of consulting and design services for circular product and business model innovation.
- [Get in touch](https://www.indeed-innovation.com/contact/): Contact page for partnership, project, and press inquiries.

## Case Studies

- [Optimizing ALDI China's Packaging](https://www.indeed-innovation.com/work/aldi-china/): Sustainable packaging redesign to reduce material use and improve recyclability for ALDI's China market.
- [Walmart: Localizing a Global Recycling Vision](https://www.indeed-innovation.com/work/walmart-localizing-a-global-recycling-vision/): Adapting a global recycling strategy to local market conditions and infrastructure.
- [Circular Screwdriver: Redefining Small Electronics](https://www.indeed-innovation.com/work/circular-screwdriver/): Circular product design approach applied to a small electronics device, extending product life and enabling material recovery.
- [Circularity in Aviation: Innovation through GuideU](https://www.indeed-innovation.com/work/circularity-in-aviation-innovation-through-guideu/): Applying circular economy principles to aviation industry products and processes.
- [Anchoring Sustainability in HILTI's Product Range](https://www.indeed-innovation.com/work/hilti/): Embedding circularity into the construction industry through HILTI's product portfolio.

## Insights & Articles

- [How to Make Recommerce Profitable: The Practical Guide for Consumer Durables Brands](https://www.indeed-innovation.com/the-mensch/how-to-make-recommerce-profitable-the-practical-guide-for-consumer-durables-brands/): Practical framework for building profitable resale and recommerce programs.
- [From Afterthought to Advantage: Why the Recommerce Revolution is the New Strategic Baseline](https://www.indeed-innovation.com/the-mensch/from-afterthought-to-advantage-why-the-recommerce-revolution-is-the-new-strategic-baseline/): Strategic case for treating recommerce as core business strategy, not an add-on.
- [Circular Prototyping in Healthcare: Creating Lasting Change Through Design](https://www.indeed-innovation.com/the-mensch/circular-prototyping-in-healthcare-creating-lasting-change-through-design/): How circular design and prototyping methods apply to healthcare product development.
- [What Video Games Know About Your Brain (And What Healthcare Can Steal From Them)](https://www.indeed-innovation.com/the-mensch/what-video-games-know-about-your-brain-and-what-healthcare-can-steal-from-them/): Applying behavioral design principles from gaming to healthcare product experience.
- [B Corp™ Recertified: A Commitment That Grows Stronger](https://www.indeed-innovation.com/the-mensch/b-corp-recertified-a-commitment-that-grows-stronger/): Update on INDEED's B Corp recertification and ongoing sustainability commitments.

## Publications

- [Publications & White Papers](https://www.indeed-innovation.com/publications/): Downloadable research and white papers on circular economy strategy and design.

## Circular Economy Glossary

- [Circularity Metrics](https://www.indeed-innovation.com/glossary/circularity-metrics/): Definitions and frameworks for measuring circularity performance.
- [Circular Supply Chain](https://www.indeed-innovation.com/glossary/circular-supply-chain/): Definition and principles of circular supply chain design.
- [Upcycling](https://www.indeed-innovation.com/glossary/upcycling/): Definition and distinction from related circular economy terms.
- [Downcycling](https://www.indeed-innovation.com/glossary/downcycling/): Definition and distinction from related circular economy terms.
- [Recycling](https://www.indeed-innovation.com/glossary/recycling/): Definition within the broader circular economy terminology.
- [Full Glossary Index](https://www.indeed-innovation.com/circular-economy-glossary/): Complete circular economy glossary.

## Categories

- [Strategy & Business](https://www.indeed-innovation.com/the-mensch/category/strategy/): Articles on circular business strategy.
- [Circular Design](https://www.indeed-innovation.com/the-mensch/category/design/): Articles on circular product and service design.
- [Purpose](https://www.indeed-innovation.com/the-mensch/category/purpose/): Articles on sustainability and B Corp purpose.
- [Thinking](https://www.indeed-innovation.com/the-mensch/category/thinking/): General thought leadership.

## Legal & Contact

- [Site Notice](https://www.indeed-innovation.com/site-notice/)
- [Privacy Policy](https://www.indeed-innovation.com/privacy-policy/)
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