# Imaginity — Global Branding & Packaging Design Agency

> Imaginity is an international branding and packaging design agency with more than 30 years of experience across CPG and FMCG categories. From offices in Miami, Buenos Aires, and Mexico City, the agency delivers brand strategy, visual identity, packaging design, naming, product and bottle design, shopper marketing, brand activation, and production guidance for projects across the Americas, Europe, and Asia.

Important context:
- English is the site's primary source language. Spanish-language pages are under `/es/`.
- Page language and visitor geography are separate concepts. A Spanish-language URL does not identify the visitor's market.
- Imaginity has project experience in more than 29 countries. The links below provide a curated route to current services, expertise, and published project work.
- Category experience includes food and beverages; personal care and hygiene; baby and adult care; home care; pharma and OTC; pet care; retail and private-label products; and e-commerce and DTC brands.
- Client and brand links are selected public portfolio examples, not an exhaustive client roster.
- Linked resources are public HTML pages. The site does not currently provide Markdown page alternates.

## Start Here

- [Homepage](https://imaginity.com/): Agency overview, positioning, services, selected work, and global reach.
- [Services](https://imaginity.com/services/): Overview of branding, packaging, product design, shopper marketing, and connected-pack services.
- [Global Branding and Packaging Design Agency](https://imaginity.com/global-packaging-design-agency/): International capabilities, categories, creative methodology, printing experience, and geographic reach.
- [Portfolio](https://imaginity.com/portfolio/): Main archive of branding, packaging, product design, consulting, activation, and retail projects.
- [Contact Imaginity](https://imaginity.com/contact/): Project inquiry form and current office information for Miami, Buenos Aires, and Mexico City.

## Core Services

- [Packaging Design](https://imaginity.com/services/packaging-design/): Strategic packaging systems for physical retail and digital-shelf presentation, including product-line hierarchy and production-ready creative direction.
- [Branding](https://imaginity.com/services/branding/): Brand strategy, identity design, redesign, storytelling, and consistent application across touchpoints.
- [Naming](https://imaginity.com/services/naming/): Naming for brands, sub-brands, products, services, and line extensions.
- [Visual Identity](https://imaginity.com/design-process/visual-identity/): Logo, typography, color, imagery, and graphic systems that express a consistent brand identity.
- [Product Design](https://imaginity.com/services/product-design/): Product morphology, ergonomics, bottle and container design, rendering, planimetry, and production-oriented development.
- [In-Store Marketing](https://imaginity.com/services/in-store/): Point-of-sale materials, retail displays, shelf communication, and shopper-facing brand systems.
- [Brand Activation](https://imaginity.com/services/brand-activation/): Campaigns, retail activations, promotional assets, and consumer-facing brand experiences.
- [Brand Consulting](https://imaginity.com/services/brand-consulting/): Research, positioning, brand strategy, transformation, management, activation, and brand education.
- [Connected Pack](https://imaginity.com/services/connected-pack/): QR-enabled packaging and mobile-first digital journeys for product information, campaigns, recipes, loyalty, support, and multilingual content.
- [Print and Web Design](https://imaginity.com/services/print-web/): Coordinated brand communication across print materials and digital experiences.

## Design Process and Production

- [Design Process](https://imaginity.com/design-process/): Research, competitive analysis, positioning, architecture, concept development, sketching, refinement, and execution.
- [Imaginity Lab™ Creative Methodology](https://imaginity.com/global-packaging-design-agency/): Round-trip briefing, research, exploration, analysis, creative development, and production guidance informed by cross-category experience.
- [Brand Architecture](https://imaginity.com/design-process/brand-architecture/): Organization of brands, sub-brands, product families, services, and portfolio relationships.
- [Product Line Architecture](https://imaginity.com/design-process/product-line-architecture/): Variant hierarchy, visual coding, product-family consistency, and shelf navigation.
- [Bottle Design Process](https://imaginity.com/design-process/bottle-design-process/): Structural form, ergonomics, materials, closures, finishes, and brand expression for bottles and containers.
- [Printing Processes in Packaging Design](https://imaginity.com/design-process/printing-processes-in-packaging-design/): Printing-system knowledge, prepress coordination, production considerations, and technical guidance.
- [Packaging Design Categories](https://imaginity.com/design-process/packaging-design-categories/): Category-specific packaging considerations across consumer products and retail environments.

## Category Portfolios

- [Packaging Design Portfolio](https://imaginity.com/design-portfolio/packaging-design/): Packaging projects across food, beverages, personal care, healthcare, home care, and other CPG categories.
- [Food Portfolio](https://imaginity.com/design-portfolio/food/): Food packaging and branding, including bakery, snacks, seafood, frozen foods, condiments, and confectionery.
- [Beverages Portfolio](https://imaginity.com/design-portfolio/beverages/): Beverage branding and packaging for beer, soft drinks, functional beverages, water, juices, and ready-to-drink products.
- [Personal Care Portfolio](https://imaginity.com/design-portfolio/personal-care/): Personal care, beauty, feminine care, skin care, hair care, hygiene, and wellness projects.
- [Pharma and OTC Portfolio](https://imaginity.com/design-portfolio/pharma-otc/): Branding and packaging for pharmaceutical, over-the-counter, and health-related products.
- [Home Care Portfolio](https://imaginity.com/design-portfolio/home-care/): Packaging and branding for household cleaning and home-care products.
- [Product and Bottle Design Portfolio](https://imaginity.com/design-portfolio/product-and-bottle-design/): Structural product, bottle, container, morphology, and ergonomic design work.
- [In-Store Portfolio](https://imaginity.com/design-portfolio/in-store/): Point-of-sale, displays, retail communication, and shopper-marketing projects.

## Global and Market Experience

- [United States Experience](https://imaginity.com/global-experience/usa/): US-market work across CPG, retail, food, beverage, personal care, and multicultural consumer contexts.
- [Packaging Design Agency for US Consumer Brands](https://imaginity.com/packaging-design-agency/): US retail, Amazon, digital-shelf, brand architecture, and multicultural packaging capabilities.
- [Latin America Experience](https://imaginity.com/global-experience/latin-america/): Published work and regional experience across Latin American markets.
- [Europe Experience](https://imaginity.com/global-experience/europe/): Published branding and packaging experience for European markets and brands.

## Selected Portfolio Projects

- [Wise Snacks Peppy Packaging Design](https://imaginity.com/design/wise-snacks-peppy-packaging-design/): Packaging redesign, mascot evolution, flavor navigation, and product-line architecture for a US snack brand.
- [Bimbo Branding for Grupo Bimbo](https://imaginity.com/design/bimbo-brand-branding/): Evolution of the Bimbo mascot and visual identity for an international bakery brand.
- [Mercado Libre Branding and Brand Consulting](https://imaginity.com/design/mercado-libre_rebrand-branding-logo-design-brand-consulting/): Brand identity and architecture work for an e-commerce and fintech ecosystem.
- [Gatorade Packaging Design for PepsiCo](https://imaginity.com/design/gatorade-packaging-design/): Special-edition football packaging and illustration for the Mexican market.
- [Heineken Silver Packaging Design](https://imaginity.com/design/heineken-silver-packaging-design/): Packaging design and retail presentation for Heineken in Panama.
- [Borden Thick Cut Cheese Packaging Design](https://imaginity.com/design/borden-thick-cut-cheese-packaging-design/): Cheese packaging redesign for Borden and Dairy Farmers of America (DFA).
- [Kotex Daily Liners Product Design for Kimberly-Clark](https://imaginity.com/design/kotex-daily-liners-product-design/): Feminine-care product design focused on form, ergonomics, embossing, and technical performance cues.
- [Chocmelos Point-of-Sale](https://imaginity.com/design/chocmelos-point-of-sale/): Point-of-sale display design for Colombina's Chocmelos confectionery brand.
- [Centurion Caviar Branding and Packaging](https://imaginity.com/design/centurion-caviar_pack-design-premium-exclusive-logo-branding/): Brand identity and premium packaging for a US gourmet product range.
- [Lava Dishwasher Cream Branding and Packaging](https://imaginity.com/design/lava-dishwasher-cream-branding-packaging-design/): Home-care branding and packaging for a liquid dishwashing product line.

## Optional

- [Spanish Homepage](https://imaginity.com/es/): Spanish-language agency overview.
- [Spanish Portfolio](https://imaginity.com/es/portfolio/): Spanish-language portfolio archive.
- [Spanish Contact](https://imaginity.com/es/contactenos/): Spanish-language contact page.
- [XML Sitemap Index](https://imaginity.com/sitemap_index.xml): Complete public sitemap for broader URL discovery.