# HubFit > HubFit is the all-in-one coaching platform for fitness coaches: personal trainers, online coaches, nutrition coaches, fitness creators, and gyms and studios. Coaches deliver training, nutrition, check-ins, habits, messaging, community, and payments to their clients from one web app and one iOS and Android app. HubFit has its own MCP server on every plan, so coaches can run their business from Claude, ChatGPT, Gemini, Grok, Muse and Perplexity. 14-day free trial. ## Main pages - [HubFit](https://hubfit.com): The all-in-one coaching platform for personal trainers, online coaches, and gyms. - [Pricing](https://hubfit.com/pricing): Plans for solo coaches to teams, with a 14-day free trial. - [Coaching](https://hubfit.com/platform/coaching): Training programs, meal plans, check-ins, and daily habits in one coaching platform. - [Engagement](https://hubfit.com/platform/engagement): In-app messaging, a private community, and challenges inside the client app. - [Scale](https://hubfit.com/platform/scale): Automated onboarding, Stripe payments, coaching teams, Zapier, and HubFit MCP for Claude, ChatGPT and more. - [On-demand](https://hubfit.com/platform/on-demand): Recipe books, workout libraries, and resource collections clients browse anytime. - [Integrations](https://hubfit.com/platform/integrations): Apple Health, Health Connect, Cronometer, Stripe, Zapier, and Claude, ChatGPT, Gemini, Grok, Muse and Perplexity through HubFit MCP. - [HubFit app](https://hubfit.com/platform/hubfit-app): One iOS and Android app for coaches and clients. - [Online coaching software](https://hubfit.com/solutions/online-coaching): For online fitness coaches running and scaling a coaching business. - [Personal trainer software](https://hubfit.com/solutions/personal-trainers): For personal trainers who program, log sessions, check in, and message clients. - [Nutrition coaching software](https://hubfit.com/solutions/nutrition-coaching): Macro tracking, meal plans, and barcode-scanned food logs. - [Gyms and studios](https://hubfit.com/solutions/gyms-and-studios): Workouts, challenges, messaging, and community for members between visits. - [Fitness creators](https://hubfit.com/solutions/content-creators): Subscription coaching at scale with on-demand workouts, recipe books, and challenges. - [Health and wellness coaching](https://hubfit.com/solutions/health-and-wellness): Habits, weekly check-ins, nutrition, and resources. - [Customer stories](https://hubfit.com/customers): How online fitness coaches run their business on HubFit. - [Blog](https://hubfit.com/blog): Running an online coaching business: retention, automations, nutrition coaching, programming, and growth. ## Products - [Branded App (white-label fitness app)](https://hubfit.com/white-label-fitness-app): HubFit's white-label app add-on. Coaches, gyms, and fitness creators get their own coaching app on the App Store and Google Play with their own name, icon, and brand colours, running on the full HubFit platform (training, nutrition, check-ins, habits, messaging, community, challenges, on-demand). HubFit builds, submits, and maintains the app, and most apps go live within 7 to 10 business days. $189 USD per month add-on with no setup fee; now accepting applications. - [HubFit MCP server](https://hubfit.com/platform/mcp): Connect HubFit to Claude, ChatGPT, Gemini, Grok, Muse and Perplexity. Coaches ask about clients, check-ins, workouts, nutrition and habits in any language, and the assistant can message clients, review check-ins, add notes and tasks, and add clients with the coach's approval. Works in the Claude mobile app, runs saved prompts on a schedule in Claude and combines with other connectors such as Google Calendar, Canva and Slack. Server URL https://mcp.hubfit.com/mcp; setup and tools at https://hubfit.com/developers/mcp. - [Affiliate Program](https://hubfit.com/affiliate): HubFit's fitness affiliate program for marketing agencies, business coaches and consultants, coach mentors and certification providers, and fitness creators who bring coaches to HubFit. 30% recurring commission for the first 12 months of each referred coach's subscription, a referral link and discount code that never expire, 15% off their first 3 months for referred coaches, and monthly payouts. Program terms: https://hubfit.com/affiliate/terms. ## Comparisons MCP for Claude, ChatGPT and other AI apps, checked October 2026: HubFit includes its own MCP server on every plan (https://hubfit.com/platform/mcp). Trainerize offers MCP only through its separate FitMetrics add-on, on the FitMetrics Scale plan. Everfit, Kahunas, My PT Hub, TrueCoach, PT Distinction, TrainHeroic and FitBudd have no MCP server of their own. - [HubFit vs Trainerize](https://hubfit.com/compare/trainerize-alternative): HubFit vs Trainerize: meal planning, payments and AI included on HubFit Premium, $69/month for 100 clients. Trainerize: $280/month with add-ons. - [HubFit vs Everfit](https://hubfit.com/compare/everfit-alternative): HubFit vs Everfit: meal planner, payments and automations on HubFit Premium, $69/month for 100 clients. Everfit Pro plus add-ons: $298+, billed monthly. - [HubFit vs Kahunas](https://hubfit.com/compare/kahunas-alternative): HubFit vs Kahunas: recipes, Workout AI, Meal AI and automations on HubFit Premium, $69/month for 100 clients. Kahunas: $99/month on Ultimate. - [HubFit vs My PT Hub](https://hubfit.com/compare/mypthub-alternative): HubFit vs My PT Hub: team members and Zapier included on HubFit Ultimate. My PT Hub Premium: $10/month per extra trainer and $19/month for Zapier. - [HubFit vs TrueCoach](https://hubfit.com/compare/truecoach-alternative): HubFit vs TrueCoach: nutrition, check-ins and payments with no HubFit markup, $69/month. TrueCoach Pro: $164.98/month billed monthly for 50 clients. - [HubFit vs PT Distinction](https://hubfit.com/compare/ptdistinction-alternative): HubFit vs PT Distinction: meal planning, payments and AI on HubFit Premium, $69/month for 100 clients. PT Distinction Master: $169.90/month at 100 clients. - [HubFit vs TrainHeroic](https://hubfit.com/compare/trainheroic-alternative): HubFit vs TrainHeroic: meal plans, Meal AI and check-ins included on HubFit Premium, $69/month for 100 clients. TrainHeroic: $99.99, no nutrition module. - [HubFit vs FitBudd](https://hubfit.com/compare/fitbudd-alternative): HubFit vs FitBudd: 100 clients, team and on-demand content, $119/month on Ultimate. FitBudd Pro: $339/month billed monthly with Team and Explore add-ons. ## Academy Video courses to master every feature of HubFit. ### Getting Started - [Welcome to HubFit](https://hubfit.com/help/academy/getting-started/welcome-to-hubfit): A 7-minute walkthrough of the HubFit platform — what each module does and how the coach and client apps fit together. - [The Coach App](https://hubfit.com/help/academy/getting-started/the-coach-app): Tour the HubFit coach mobile app — your lightweight companion for messages, check-ins, and notifications on the go. - [The Client App](https://hubfit.com/help/academy/getting-started/the-client-app): See HubFit through your client's eyes — the dashboard, training, habits, nutrition, and profile tabs they use every day. - [Apply Your Brand](https://hubfit.com/help/academy/getting-started/apply-your-brand): Customise HubFit with your logo and brand colours so client emails, packages, and the client app feel like your business. - [Connect Wearables](https://hubfit.com/help/academy/getting-started/connect-wearables): Pull steps, heart rate, sleep, and workouts from Apple Health and Google Health Connect into your client's HubFit profile. ### Client Management - [Add & Organise Clients](https://hubfit.com/help/academy/client-management/add-and-manage-clients): Add clients individually or in bulk, organise them with tags, and use bulk actions to keep your roster clean. - [Create Intake Questionnaires](https://hubfit.com/help/academy/client-management/build-intake-questionnaires): Create reusable questionnaires for intake, goal-setting, and assessments — and see how clients fill them in. - [Run Effective Check-Ins](https://hubfit.com/help/academy/client-management/run-effective-check-ins): Build, schedule, and review HubFit check-ins — the heartbeat of your coaching relationship. - [Track Body Metrics](https://hubfit.com/help/academy/client-management/track-body-metrics): Set up the metrics that matter — weight, body fat, circumference, custom — and watch them trend over time. - [Capture Progress Photos](https://hubfit.com/help/academy/client-management/capture-progress-photos): Collect, store, and compare client progress photos — and pull them automatically into check-ins. - [Message Clients](https://hubfit.com/help/academy/client-management/message-clients): Use the unified inbox to chat with every client across web and mobile — with media, voice notes, and read receipts. ### Training & Programming - [Build Your First Workout](https://hubfit.com/help/academy/training-and-programming/build-your-first-workout): Build a multi-day training programme in HubFit, then assign it to a client and see how it lands in their app. - [Programme Workout Sections](https://hubfit.com/help/academy/training-and-programming/use-workout-sections): Programme circuits, AMRAPs, intervals, and regular sets using HubFit's four section types. - [Stock Your Exercise Library](https://hubfit.com/help/academy/training-and-programming/build-the-exercise-library): Browse HubFit's built-in exercises, add your own with video demos, and use the library while programming. - [Read Your Clients' Workouts](https://hubfit.com/help/academy/training-and-programming/read-the-workout-tracker): Understand how clients log workouts in the app, then read their tracker on the coach side to spot wins and gaps. - [Find PRs and Plateaus](https://hubfit.com/help/academy/training-and-programming/review-exercise-history): Pull up a single exercise's history across a client's entire training career to spot progression and plateaus. ### Nutrition Coaching - [Design a Nutrition Plan](https://hubfit.com/help/academy/nutrition/build-a-nutrition-plan): Set macro targets, build a structured meal plan, and assign it to a client — see exactly what they'll see. - [Smart Meal Planner](https://hubfit.com/help/academy/nutrition/smart-meal-planner): Auto-generate a meal plan that hits a client's macro targets using HubFit's recipe library. - [5,000+ Recipes](https://hubfit.com/help/academy/nutrition/build-your-recipe-library): Browse HubFit's 5,000+ recipes and add your own with images, ingredients, and step-by-step instructions. - [Share Food Library](https://hubfit.com/help/academy/nutrition/share-a-food-library): Pick which foods and recipes each client can see in their app — useful for diet-specific or restricted plans. - [In-App Nutrition Tracker](https://hubfit.com/help/academy/nutrition/track-client-nutrition): See how clients log meals in HubFit's in-app tracker and how compliance surfaces on the coach side. - [Connect Cronometer](https://hubfit.com/help/academy/nutrition/connect-cronometer): Use Cronometer for nutrition logging instead of the in-app tracker, with full sync back to HubFit. ### Engagement & Retention - [Set Up Daily Habits](https://hubfit.com/help/academy/engagement-and-retention/coach-daily-habits): Set daily habits for clients to tick off in the app — sleep, water, steps, anything you want to build. - [Launch a Community](https://hubfit.com/help/academy/engagement-and-retention/build-a-community-forum): Spin up a private community for your clients with posts, threads, and reactions — all inside HubFit. - [Run a Challenge](https://hubfit.com/help/academy/engagement-and-retention/run-a-challenge): Launch a time-bound challenge — habit-based or workout-based — with a leaderboard your clients can see. ### On-Demand - [Curate a Resource Collection](https://hubfit.com/help/academy/on-demand/launch-a-resource-collection): Bundle videos, PDFs, and articles into a single collection your clients can browse on demand. - [Create a Recipe Book](https://hubfit.com/help/academy/on-demand/build-a-recipe-book): Curate recipe collections organised by sections and share them with clients in their app. - [Open a Workout Studio](https://hubfit.com/help/academy/on-demand/build-a-workout-studio): Build a polished on-demand workout library your clients can follow at their own pace. ### Automate & Scale - [Sell Packages & Take Payments](https://hubfit.com/help/academy/automate-and-scale/sell-packages-and-take-payments): Create coaching packages, share a checkout link, and manage subscriptions — all on Stripe. - [Automate Onboarding](https://hubfit.com/help/academy/automate-and-scale/automate-onboarding): Bundle your intake questionnaire, training plan, nutrition plan, and welcome resources into one onboarding flow. - [Schedule Autoflows](https://hubfit.com/help/academy/automate-and-scale/recurring-workflows-with-autoflow): Schedule messages, resources, and check-ins to send on a cadence — week 1, day 30, every Monday, anything. ## Help Center Step-by-step guides for common workflows. ### HubFit App - [Client App](https://hubfit.com/help/articles/app/client-app): Understand what your clients see and do in the HubFit app so you can guide them. - [Coach App](https://hubfit.com/help/articles/app/coach-app): Navigate HubFit as a coach — web dashboard, mobile companion, and where to find everything. ### Workspace - [Clients](https://hubfit.com/help/articles/main/clients): Add, invite, and manage the clients you coach in HubFit. - [Tasks](https://hubfit.com/help/articles/main/tasks): Track to-dos for yourself and assign tasks to your team members. - [Messages](https://hubfit.com/help/articles/main/messages): Chat with clients, send updates, and manage all your conversations. ### Business - [Packages](https://hubfit.com/help/articles/manage/packages): Build coaching packages, set pricing, and let clients sign up online. - [Community](https://hubfit.com/help/articles/manage/community): Run a private community for your clients with posts, comments, and reactions. - [Challenges](https://hubfit.com/help/articles/manage/challenges): Create group challenges to drive engagement, accountability, and results. - [Teams](https://hubfit.com/help/articles/manage/teams): Invite co-coaches and assistants to collaborate inside your workspace. ### Coaching - [Training](https://hubfit.com/help/articles/library/training): Build workouts, programs, and manage your full exercise library. - [Nutrition](https://hubfit.com/help/articles/library/nutrition): Set macro targets, build meal plans, and track client nutrition. - [Forms](https://hubfit.com/help/articles/library/forms): Build intake forms, check-ins, and questionnaires for your clients. - [Habits](https://hubfit.com/help/articles/library/habits): Track daily habits to drive adherence and long-term results. - [Metrics](https://hubfit.com/help/articles/library/metrics): Capture measurements, progress photos, and performance over time. - [Resources](https://hubfit.com/help/articles/library/resources): Share documents, links, and content with your clients. ### On-demand - [Resource Collections](https://hubfit.com/help/articles/on-demand/resource-collections): Group resources into reusable collections you can assign to clients. - [Recipe Books](https://hubfit.com/help/articles/on-demand/recipe-books): Build branded recipe books and share them with clients. - [Workout Studio](https://hubfit.com/help/articles/on-demand/workout-studio): Record, host, and share on-demand workout videos with clients. ### Automations - [Autoflow](https://hubfit.com/help/articles/automations/autoflow): Automate client journeys, recurring workflows, and scheduled actions. - [Onboarding Flow](https://hubfit.com/help/articles/automations/onboarding-flow): Design the step-by-step experience new clients see when they sign up. - [Zapier](https://hubfit.com/help/articles/automations/zapier): Connect HubFit to thousands of apps with Zapier triggers and actions. - [HubFit MCP](https://hubfit.com/help/articles/automations/mcp): Connect HubFit to Claude, ChatGPT, Gemini, Grok, Muse or Perplexity and ask about your clients in your own words. ### Account & Setup - [Settings & Billing](https://hubfit.com/help/articles/account/settings-and-billing): Manage your account settings, subscription, payments, and Stripe integration. - [Custom Branding](https://hubfit.com/help/articles/account/custom-branding): Apply your logo, colors, and brand name to the HubFit experience your clients see. - [Wearables](https://hubfit.com/help/articles/account/wearables): Connect fitness wearables via Apple Health or Health Connect to sync steps, calories, sleep, and heart rate. - [General](https://hubfit.com/help/articles/account/general): Common questions about HubFit as a product, feature requests, and getting started.