--- name: hiresteve.ai description: Strategy intelligence and competitive enablement category: B2B SaaS, Competitive Intelligence target_audience: Product marketing, sales, sales enablement, commercial leaders --- # Steve > Steve automates your competitive research and turns it into the battlecards, objection answers, and positioning your sales team uses to win deals. ## What teams use Steve for - Automating competitor research and reviewing relevant market changes. - Turning company and competitive information into battlecards, objection answers and positioning. - Preparing sales conversations and learning from buyer feedback. ## How teams work with Steve Product marketing or a CI owner typically champions the program. Sales, enablement and commercial leaders use the insights. Setup, review responsibilities, sources and product connections depend on the chosen workflow and plan. ## Data and evidence Steve works with supported public sources and company-provided or connected information. Confirm coverage, refresh behavior and permissions for the relevant source. Review important claims against their evidence. Public-source access is not an exclusive or proprietary dataset. ## Evaluating the product The intended outcomes are higher win rates, shorter sales cycles and less workload. A product description does not establish a measured improvement. Compare the actual scope, source quality, customer work and total cost when evaluating Steve alongside an internal build or another product. ## Platform and data offering The Steve platform supports connected research and sales workflows. Steve MCP is a separate data offering for use with an AI assistant. Check each offer's current details and requirements before choosing. ## Site Index ### Comparisons - [Chatgpt](https://www.hiresteve.ai/compare/chatgpt) - [Crayon](https://www.hiresteve.ai/compare/crayon) - [In House](https://www.hiresteve.ai/compare/in-house) - [Klue](https://www.hiresteve.ai/compare/klue) - [Comparison](https://www.hiresteve.ai/comparison) ### Products - [Build Vs Buy](https://www.hiresteve.ai/products/build-vs-buy) - [Competitive Intel](https://www.hiresteve.ai/products/competitive-intel) - [Deal Detection](https://www.hiresteve.ai/products/deal-detection) - [Interviews](https://www.hiresteve.ai/products/interviews) - [Sales Prep](https://www.hiresteve.ai/products/sales-prep) - [Win Loss](https://www.hiresteve.ai/products/win-loss) ### Solutions - [Product Marketing](https://www.hiresteve.ai/solutions/product-marketing) - [Sales Enablement](https://www.hiresteve.ai/solutions/sales-enablement) ### Integrations - [Integrations](https://www.hiresteve.ai/integrations) - [Gong](https://www.hiresteve.ai/integrations/gong) - [Slack](https://www.hiresteve.ai/integrations/slack) - [Zoom Team Chat](https://www.hiresteve.ai/integrations/zoom-team-chat) ### Blog - [Blog](https://www.hiresteve.ai/blog) ### Company - [Homepage](https://www.hiresteve.ai/) - [About](https://www.hiresteve.ai/about) - [Contact](https://www.hiresteve.ai/contact) - [Battle Cards](https://www.hiresteve.ai/demo/battle-cards) - [Build Vs Buy](https://www.hiresteve.ai/demo/build-vs-buy) - [Call Prep](https://www.hiresteve.ai/demo/call-prep) - [Deal Detection](https://www.hiresteve.ai/demo/deal-detection) - [News Monitoring](https://www.hiresteve.ai/demo/news-monitoring) - [Win Loss](https://www.hiresteve.ai/demo/win-loss) - [Sla](https://www.hiresteve.ai/legal/sla) - [Pricing](https://www.hiresteve.ai/pricing) - [Sales](https://www.hiresteve.ai/sales) - [Try](https://www.hiresteve.ai/try) - [Walkthrough](https://www.hiresteve.ai/try/walkthrough) ### Japanese (日本語) - [Ja](https://www.hiresteve.ai/ja) - [About](https://www.hiresteve.ai/ja/about) - [Blog](https://www.hiresteve.ai/ja/blog) - [Contact](https://www.hiresteve.ai/ja/contact) - [Sla](https://www.hiresteve.ai/ja/legal/sla) - [Pricing](https://www.hiresteve.ai/ja/pricing) - [Research](https://www.hiresteve.ai/ja/products/research) - [Sales](https://www.hiresteve.ai/ja/products/sales) - [Winloss](https://www.hiresteve.ai/ja/products/winloss) - [Why Steve](https://www.hiresteve.ai/ja/why-steve) ### Legal - [Cookies](https://www.hiresteve.ai/cookies) - [Privacy](https://www.hiresteve.ai/privacy) - [Terms](https://www.hiresteve.ai/terms) ### Blog posts - [AI battlecards: how they are built, where they go wrong, and which software makes them](https://www.hiresteve.ai/blog/ai-battlecards) — An AI battlecard is a sales card a model drafts from competitor sources. How one is built, six ways it goes wrong, and five tools compared. - [Sales battlecard templates: 6 formats with filled examples (copy as Markdown)](https://www.hiresteve.ai/blog/battlecard-template) — Six sales battlecard templates, each with its fields and a filled example: objection handling, feature comparison, customer stories and three more. - [Competitor monitoring: what to watch, how to prove a change, and a weekly digest your team acts on](https://www.hiresteve.ai/blog/competitor-monitoring) — How to monitor competitors: which pages and sources to watch, how to prove a page changed, a full sample digest, and a one-hour weekly routine. - [What ChatGPT, Claude, Gemini and Perplexity say about you vs your top competitor: a ten-prompt audit](https://www.hiresteve.ai/blog/ai-answers-about-your-competitors-audit) — Run ten fixed prompts three times each on four AI engines, memory off and region set, then report how often you are named and which pages shaped the answer. - [What a CI platform touches in your stack: CRM, call recordings, data and security FAQ](https://www.hiresteve.ai/blog/ci-platform-security-data-faq) — The nine questions a security reviewer asks before connecting Salesforce, HubSpot, Gong or Slack to a CI tool, and what Klue, Crayon, Kompyte and Steve publish. - [Klue and Crayon renewal: notice periods, escalators and the twelve questions to ask first](https://www.hiresteve.ai/blog/ci-renewal-audit) — Klue's public terms need 90 days' notice, Crayon's 60. Find your date first, then answer twelve questions on price, data, value and the decision. - [Why CI tools become shelfware: six adoption signals to check by week four](https://www.hiresteve.ai/blog/ci-tool-shelfware-adoption-signals) — Vendor adoption figures have no denominator. Measure six seller-usage signals with pass lines you set in week zero, and read a failing one before renewal. - [Can Claude or ChatGPT replace your CI tool? A ten-task test you can run in an afternoon](https://www.hiresteve.ai/blog/claude-replace-ci-tool-test) — Run ten competitive intelligence jobs on Claude and ChatGPT, score each on correct, sourced, fresh and unattended, and see where an assistant is enough. - ["Their price is 30% lower": five talk tracks that do not start with a discount](https://www.hiresteve.ai/blog/competitor-cheaper-objection-talk-tracks) — Sort a cheaper-competitor objection into one of four kinds with a single question, then answer it with one of five talk tracks. None opens with a discount. - [How to tell a competitor is in a deal before the rep does: signals in CRM, calls and email](https://www.hiresteve.ai/blog/competitor-in-the-deal-signals) — Eight signals that a competitor is in a deal, the blind spot in each, what a Gong tracker can and cannot see, and three ways a mention-rate report misleads. - [Crayon competitive intelligence alternatives in 2026: what it costs, who each tool is for, and what switching costs](https://www.hiresteve.ai/blog/crayon-alternatives) — Crayon publishes no price; Vendr's February 2026 data shows a $30,000 median. Five CI tools on 15 capabilities, dated sources, and what to ask first. - [Competitor research for Japan market entry: a 90-day plan from registers, filings, PR TIMES and review sites](https://www.hiresteve.ai/blog/japan-market-entry-competitor-research) — Map Japanese competitors in 90 days from public sources: corporate registers, EDINET and TDnet, PR TIMES RSS feeds, ITreview and BOXIL reviews. - [Klue alternatives in 2026: who each tool is for, and when to stay with Klue](https://www.hiresteve.ai/blog/klue-alternatives) — Stay with Klue for a curated, seller-facing programme; switch only for a stated reason. Five tools on 15 capabilities, with dated sources and switching costs. - [Kompyte alternatives for 2026: what to check before you renew after the Semrush and Adobe deals](https://www.hiresteve.ai/blog/kompyte-alternatives) — Adobe owns Semrush, Semrush owns Kompyte, and no document says what happens next. Three written questions and a dated five-vendor table. - [Competitive intelligence ROI: skip the multiple and report three metrics you can defend](https://www.hiresteve.ai/blog/prove-ci-impact-metrics) — Skip the ROI multiple. Report win rate on comparable deals, card use in won versus lost deals, and response time, with a worked example and its error bars. - [Win-loss interviews with Japanese buyers: getting past the polite reason](https://www.hiresteve.ai/blog/win-loss-interviews-japan) — Treat a Japanese buyer's "lost on price" as a hypothesis. Who should ask, how to ask for the ringi sequence, and what to check with legal under APPI. - [Prepare for tomorrow’s sales call with Claude, and check the brief before you trust it](https://www.hiresteve.ai/blog/ai-deal-prep-workflow) — From calendar invite, past emails and a pasted LinkedIn profile to one checked call brief in Claude, with facts and guesses kept apart. - [How to analyze win-loss interviews with Claude: buyer quotes first, counts with a denominator, then the message change](https://www.hiresteve.ai/blog/analyze-win-loss-interviews) — Analyze win-loss interviews with Claude: quotes before themes, counts with a denominator, CRM reasons side by side, and which findings change a message. - [Competitive intelligence software buyer's guide: when to buy, five tools compared, and the test to run before you sign](https://www.hiresteve.ai/blog/competitive-intelligence-buyers-guide) — When to buy competitive intelligence software, the four proofs to demand, five tools compared on twelve rows, and one test to run before you sign. - [Competitive intelligence software cost: Klue and Crayon contract data and a six-line budget](https://www.hiresteve.ai/blog/competitive-intelligence-cost) — What Klue and Crayon contracts cost per Vendr's data, what the people cost on top, and a six-line budget to fill before you ask any vendor for a quote. - [How to do competitor research: a one-page plan, an evidence table and a rule for disagreeing sources](https://www.hiresteve.ai/blog/competitive-research-plan) — How to do competitor research: write a one-page plan, log each fact in an evidence table, and settle disagreeing sources by scope, authority, then date. - [Competitor pricing analysis for SaaS: six fields, one real teardown, and what to do when a price changes](https://www.hiresteve.ai/blog/competitor-pricing-analysis) — Competitor pricing analysis for SaaS: six fields to read on any pricing page, a teardown of Kompyte's plans, and how to respond when a price changes. - [How to identify your competitors: four buckets and a rule for dropping names](https://www.hiresteve.ai/blog/identify-competitors) — Identify competitors from your own lost deals: sort every name into direct, adjacent, in-house and status quo, give each a priority, and drop the noise. - [MCP for marketers: what a connector is, one walkthrough, and the Steve MCP](https://www.hiresteve.ai/blog/mcp-for-marketers) — MCP lets Claude or ChatGPT reach your tools and data. What a connector grants, a Google Drive walkthrough for a competitor job, and when pasting is enough. - [Messaging template: a message house with proof beside every line](https://www.hiresteve.ai/blog/messaging-template) — A copyable message house template with a proof column, a filled example, the launch brief that carries it, and how to mine competitor reviews for wording. - [How to verify an AI citation before it reaches sales](https://www.hiresteve.ai/blog/verify-ai-research) — Open the cited page, find the sentence that states the fact, check its date, and hold back what fails. One fixed check for competitive claims from an AI answer. - [45 win-loss interview questions, grouped by deal stage (with the no-decision set)](https://www.hiresteve.ai/blog/win-loss-interview-guide) — 45 win-loss interview questions in four deal stages, with separate win, loss and no-decision sets, follow-up probes, and how to run the call neutrally. - [Best win-loss analysis software in 2026: 6 tools compared on how they collect and report](https://www.hiresteve.ai/blog/win-loss-software-guide) — Clozd, Klue, TruVoice, Anova, Avoma and Steve compared on who runs the buyer interview, CRM triggers, reports and price, with every cell sourced. - [How to set up Claude for product marketing: a Project, connectors and a reusable file pack](https://www.hiresteve.ai/blog/claude-project-setup) — One Claude Project per product and market, four source files, standing instructions, a brief per task, a rule for what not to paste, and a three-question check. - [How to do win-loss analysis without a research team: eight to twelve interviews a quarter, five questions, one page](https://www.hiresteve.ai/blog/win-loss-analysis-without-a-research-team) — Win-loss analysis without a research team: eight to twelve buyer interviews a quarter, five questions, one page of findings and the battlecard edits. - [Sales battlecards: how to write one reps use on a call, and keep it right](https://www.hiresteve.ai/blog/battlecards-sales-actually-uses) — A sales battlecard is a one-screen answer to one objection. How to write it in three lines, when to update it, and how reps correct a wrong line. ### Blog posts (ブログ) - [バトルカードのテンプレート6種｜営業の競合対策にそのまま使える記入例つき](https://www.hiresteve.ai/ja/blog/battlecard-template) — 営業用バトルカードのテンプレート6種を、項目と記入例つきで紹介します。反論対応、機能比較、導入事例、競合プロファイル、複数社比較、調査キャンバス。Markdownでコピーできます。 - [競合モニタリングのやり方｜競合サイトの更新チェック・確認頻度・競合動向レポート](https://www.hiresteve.ai/ja/blog/competitor-monitoring) — 競合モニタリングのやり方。見るべきページと情報源、確認頻度、競合サイトの更新を日付つきで証明する方法、競合動向レポートの記入例、ひとりで回す週1時間の運用まで。 - [LLMO／AI検索で自社と競合はどう説明されているか｜LLMO対策の第一歩、ChatGPT・Claude・Gemini・Perplexityを10の質問で調べる](https://www.hiresteve.ai/ja/blog/ai-answers-about-your-competitors-audit) — LLMO対策の第一歩は現状の測定です。10の質問を4つのAIに各3回、メモリを切って日本語で投げ、自社の言及率、誤った説明、引用元を記録表にまとめる手順を解説します。 - [海外SaaSのセキュリティチェックシート｜競合分析ツール導入で確認する9項目と越境移転](https://www.hiresteve.ai/ja/blog/ci-platform-security-data-faq) — Klue、Crayon、Kompyte、Steveなど海外の競合分析ツールを導入する前に、セキュリティチェックシートで確認する9項目と、個人情報保護法第28条（越境移転）の論点を整理。各社の公開情報の比較表つき。 - [「競合のほうが安い」と言われたら｜値引きに頼らない切り返しトーク5つと相見積もりの勝ち方](https://www.hiresteve.ai/ja/blog/competitor-cheaper-objection-talk-tracks) — 「高い」「他社のほうが安い」と言われたときの切り返しトーク5つ。値引きの前に1つの質問で反論の種類を見分け、相見積もりと稟議の比較表で選ばれる理由を窓口担当者に渡す方法を解説します。 - [商談に競合が入っているか見抜く方法｜ヒアリング・商談録画・SFAで拾う8つのサイン](https://www.hiresteve.ai/ja/blog/competitor-in-the-deal-signals) — 商談に競合がいるかを、営業の報告より早く知る方法。ヒアリング、MiiTelやamptalkの商談録画、Mazrica SalesやeセールスマネージャーのSFA項目から拾う8つのサインと、競合の有無を正しく数える方法を解説します。 - [ITreview・BOXILの口コミで競合分析する方法｜探し方、謝礼と偏りの数え方、利用規約](https://www.hiresteve.ai/ja/blog/itreview-boxil-competitor-reviews) — ITreviewとBOXILの口コミから競合の弱みを読む手順。site:検索での探し方、謝礼付き口コミと高評価への偏りの数え方、利用規約の確認、Claudeで原文を引用つきで整理する方法まで。 - [日本市場参入の競合調査｜海外SaaSが90日で使う日本の公開情報と手順](https://www.hiresteve.ai/ja/blog/japan-market-entry-competitor-research) — 海外のB2B SaaSが日本に参入する前の競合調査を、公開情報だけで90日で進める手順。法人番号とgBizINFO、EDINETとTDnet、PR TIMES、ITreviewとBOXIL、比較広告の3要件まで。 - [PR TIMESで競合のプレスリリースを追う方法｜企業別RSS、会社IDの調べ方、読み方と利用規約](https://www.hiresteve.ai/ja/blog/pr-times-competitor-monitoring) — PR TIMESの企業別RSSで競合の新着リリースを集める手順。リリースURLから会社IDを調べる方法、Claudeでの分類、金額が書かれない価格改定の記録の仕方、利用規約の該当条文まで。 - [競合情報の効果を勝率分析で示す｜競合別勝率の出し方と報告の仕方](https://www.hiresteve.ai/ja/blog/prove-ci-impact-metrics) — 競合情報の効果はROI（投資対効果）の数字ではなく、競合別勝率、受注・失注案件でのバトルカード利用、競合の動きへの対応時間の3指標で示します。計算式、必要な件数、報告の仕方を計算例つきで解説します。 - [失注インタビューの進め方｜「価格が理由」の先にある稟議の事情と本音を聞く](https://www.hiresteve.ai/ja/blog/win-loss-interviews-japan) — 失注インタビューで本音を聞く進め方。「価格で負けた」を仮説として扱い、商談に関わっていない人が依頼し、稟議の進み方を順番に聞く質問と、失注理由の記録方法を解説します。 - [商談準備を生成AIで効率化する手順｜名刺・四季報・プレスリリースから確認済みの準備資料を作る](https://www.hiresteve.ai/ja/blog/ai-deal-prep-workflow) — 名刺（Sansan・Eight）、会社四季報や有価証券報告書、プレスリリース、過去のメールをClaudeに渡し、事実と推測を分けた商談準備資料を作って、出典を確かめるまでの手順です。 - [バトルカードの作り方｜営業が商談で使える競合比較表の書き方と更新ルール](https://www.hiresteve.ai/ja/blog/battlecards-sales-actually-uses) — バトルカードは、商談中に競合への質問へ答えるための短い資料です。反論1つを3行で書く作り方、競合比較表のルール、更新と修正の手順をまとめました。 - [競合分析ツールの選び方｜営業向けとWeb分析向けの違いと、契約前の確認リスト](https://www.hiresteve.ai/ja/blog/competitive-intelligence-buyers-guide) — 競合分析ツールには、競合サイトのアクセスを調べるWeb分析向けと、営業に競合情報を届ける営業向けがあります。営業向けを選ぶ手順と、比較検証・稟議・自動更新の確認点をまとめました。 - [競合調査のやり方｜3C・SWOTで終わらせない調査計画と競合ファクト管理表](https://www.hiresteve.ai/ja/blog/competitive-research-plan) — 競合調査のやり方を、1枚の調査計画と競合ファクト管理表で解説します。3C・SWOT・4Pとの使い分け、法人番号公表サイトやEDINETなど日本の情報源、情報の鮮度の基準まで。 - [競合の価格調査のやり方｜BtoB SaaSの料金を調べる5つの情報源と記録の6項目](https://www.hiresteve.ai/ja/blog/competitor-pricing-analysis) — BtoB SaaSの競合の料金を、料金ページ、価格改定のお知らせ、ITreview・BOXIL、相見積もり、失注ヒアリングから調べる方法。kintoneの価格改定を実例に、記録の6項目と値上げへの対応をまとめます。 - [顧客インタビューのやり方｜BtoBの依頼文・質問設計・謝礼の決め方](https://www.hiresteve.ai/ja/blog/customer-interview-plan) — BtoBの顧客インタビューを、目的の一文、対象者の集め方、依頼文、録音の同意、質問ガイド、謝礼、記録の順に準備する方法。調査パネルの謝礼の目安と、JMRAのガイドラインの要点つき。 - [競合の洗い出し方｜営業の現場から直接競合と代替手段を見つける5つの方法](https://www.hiresteve.ai/ja/blog/identify-competitors) — 競合の洗い出しは、検索より先に失注記録と相見積もりの相手から始めます。直接競合と代替手段を見つける5つの方法と、内製・現状維持を含む4区分、優先度と外す基準を解説します。 - [MCPとは｜マーケターが知っておくこと：Claudeのコネクタでできること、権限、つなぐ前の確認](https://www.hiresteve.ai/ja/blog/mcp-for-marketers) — MCPとは、AIアシスタントを社内外のツールやデータにつなぐ標準規格です。Claudeのコネクタで何が許可されるか、Google Driveで競合の記述を集める手順、Claude Desktopでの設定、貼り付けで足りる場面まで。 - [メッセージハウスの作り方｜BtoBのテンプレートと記入例、ローンチ計画書まで](https://www.hiresteve.ai/ja/blog/messaging-template) — メッセージハウスの作り方を、根拠の列つきテンプレートと記入例で解説します。屋根・柱・根拠の書き方、稟議向けの言い換え、発表に載せるローンチ計画書の6項目まで。 - [生成AIに機密情報を入れる前の社内ルール｜営業・マーケのデータ区分と入力可否](https://www.hiresteve.ai/ja/blog/safe-gtm-data) — 商談メモ、顧客名、価格表、競合資料を生成AIに入れてよいかを4つの区分で決め、入力禁止の情報を明文化する社内ルールの作り方。JDLAのガイドラインと個人情報保護委員会の注意喚起、Claudeの学習設定の確認手順まで。 - [AIのハルシネーションを確かめる方法｜競合情報を一行ずつ検証する3つの手順](https://www.hiresteve.ai/ja/blog/verify-ai-research) — 生成AIが返した競合情報のハルシネーションを確かめる手順です。出典を開き、事実を書いた一文を探し、日付を確かめる。食い違う情報源の扱いと、確認できない主張の保留の仕方まで解説します。 - [失注ヒアリングの質問50選｜商談の4段階別、見送り案件と稟議の質問つき](https://www.hiresteve.ai/ja/blog/win-loss-interview-guide) — 失注ヒアリング・失注インタビューで買い手に聞く50の質問を、検討のきっかけから決定後まで4段階で整理。受注・失注・見送り別の質問、稟議と相見積もりの聞き方、深掘りの一言まで。 - [失注分析ツールの選び方：SFA・商談解析・買い手インタビューの3種類と、専用ツールの比較表](https://www.hiresteve.ai/ja/blog/win-loss-software-guide) — 失注分析ツールは、失注理由を営業の入力、商談の録音、買い手への質問のどれから取るかで3種類に分かれます。選び方と、買い手インタビュー型のClozd・Klue・Steveの出典付き比較表です。 - [Claudeのプロジェクト機能の使い方｜マーケター向けの設定例・指示文・依頼文](https://www.hiresteve.ai/ja/blog/claude-project-setup) — Claudeのプロジェクトをマーケティング業務で使う手順。チャット・リサーチ・Coworkとの使い分け、4つの参照ファイル、プロジェクトの指示文、依頼文の書き方、使う前の3つの確認まで。 - [ポジショニングの作り方｜STPとポジショニングマップを失注理由から作る](https://www.hiresteve.ai/ja/blog/positioning-brief) — BtoBのポジショニングの作り方を、STPの3段階とポジショニングマップで解説します。軸を社内の思い込みではなく失注理由と買い手の言葉から選び、1文のステートメントにまとめるまで。 - [失注分析（Win-Loss分析）のやり方｜CRMの失注理由で終わらせず、買い手に聞く5ステップ](https://www.hiresteve.ai/ja/blog/win-loss-analysis-without-a-research-team) — 失注分析（Win-Loss分析）のやり方を5ステップで解説。CRMの失注理由だけでなく買い手本人に聞き、件数で数え、バトルカードや訴求の修正までつなげる方法です。 ## Supporting resources - [Technical Guide](https://guide.hiresteve.ai/llms.txt) - [Battlecard Templates](https://battlecard-templates.hiresteve.ai/llms.txt) - [CI Glossary](https://glossary.hiresteve.ai/llms.txt)