# Hawke Media

> We help brands grow through marketing consultancy we provide. As your outsourced CMO and marketing partner, we’re ready to soar with you.

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## Sitemaps

- [XML Sitemap](https://hawkemedia.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Episode 2: "Making the Marketer" w/ Hawke Media CEO Erik Huberman & Jeffrey Nicholson, VaynerMedia](https://hawkemedia.com/insights/making-the-marketer-episode-two/): VaynerMedia"
- [Hawke Media Acquires Rocket55 in Largest Acquisition to Date, Expanding Midwest Presence](https://hawkemedia.com/insights/hawke-media-acquires-rocket55/): Hawke Media acquires Minneapolis-based Rocket55 in its largest acquisition to date, expanding its Midwest presence nationwide.
- [AI Search Only Has Three Slots. Do You Hold Any of Them?](https://hawkemedia.com/insights/ai-search-visibility/): See why AI answers only have three slots, find out which ones your brand holds, and get the five-step audit you can run across all four engines this week.
- [Cracking the Code: A Comprehensive Guide to Amazon Marketing](https://hawkemedia.com/insights/amazon-marketing/): Get a comprehensive guide to Amazon marketing covering SEO, advertising, creative, pricing, Brand Registry, and operations for 2025 sellers.
- [Unconventional, Wild, and Weird BFCM Promotions and Why They Worked (or Didn’t)](https://hawkemedia.com/insights/wild-bfcm-promotions/): See unconventional BFCM promotions from Patagonia, Cards Against Humanity, and TikTok Shop, and learn why weird campaigns succeed or fail.
- [What Should Brands Do When AI Overviews Cut Traffic?](https://hawkemedia.com/insights/what-to-do-ai-overviews-lost-traffic/): Learn what to do if AI Overviews have reduced your website traffic and how to adjust your content strategy to remain visible in search results.
- [Visual Storytelling: Design Tactics for Better Engagement](https://hawkemedia.com/insights/visual-storytelling-tactics/): Learn visual storytelling design tactics for better engagement, from emotional imagery to scroll-based narrative and accessible design systems.
- [Top 25 Performance Marketing Agencies In The U.S. 2026](https://hawkemedia.com/insights/top-performance-marketing-agencies/): Explore the top 25 performance marketing agencies in the U.S. for 2026 and see why Hawke Media earns the number one spot on the list.
- [How Smart E-Commerce Brands Are Turning Anonymous Traffic Into Revenue With Tie + Klaviyo](https://hawkemedia.com/insights/tie-klaviyo/): Learn how pairing the Tie identity platform with Klaviyo helps ecommerce brands identify anonymous website visitors and recover lost revenue.
- [Paris Fashion Week 2025: What Happened, Why It Matters, and How to Turn the Afterglow into Growth](https://hawkemedia.com/insights/paris-fashion-week/): Paris closed the season with a burst of new leadership, high-impact staging, and a reassuring signal that luxury appetite is stabilizing. What follows is a clean, marketer-friendly readout you can hand to your CMO or use to brief your team. It blends the on-runway story with practical moves you can execute across ecommerce, content, and
- [From Disruptor to Gatekeeper: The Strategic Story Behind Netflix’s Bid for Warner Bros](https://hawkemedia.com/insights/netflix-warner-brothers-acquisition/): Explore Netflix's proposed Warner Bros acquisition, the rival Paramount bid, antitrust concerns, and what media consolidation means for brand marketers.
- [Fractional CMO vs. Outsourced CMO vs. Agency: Which Growth Model Does Your Business Actually Need?](https://hawkemedia.com/insights/fractional-outsourced-cmo-agency/): Compare fractional CMOs, outsourced CMOs, and marketing agencies to determine which growth model best fits your business's actual bottleneck.
- [Football Season Shows Why Hype Beats Logic Every Time](https://hawkemedia.com/insights/football-business/): Learn what football season teaches marketers about preseason hype, storytelling loyalty, talent development, and diversified revenue streams.
- [Disney + OpenAI Is Not “Just an AI Deal.” It’s a New Model for Monetizing IP, Managing Risk, and Manufacturing Demand.](https://hawkemedia.com/insights/disney-openai/): If you run a growth org, you’ve probably had this moment: Sales is pushing for more pipeline, finance is pushing for better margins, ops is warning about fulfillment and support load, and brand is begging you not to flood the market with weird creative that breaks trust. Then someone walks in and says, “Also… AI
- [Black Friday Without the Bleed: The Deep Discount Dilemma](https://hawkemedia.com/insights/bfcm-deep-discount-dilemma/): Learn why deep BFCM discounts often erode profit, and see alternative tactics like bundling, exclusivity, and free gifts that protect margin.
- [Why Most AI Personalization Feels Creepy, Broken, or Useless](https://hawkemedia.com/insights/ai-personalization/): AI personalization fails when it feels creepy or generic. See what actually worked for brands, from first-party data to customer states and testing.
- [Best Marketing Agency for SMBs in 2026: Why Hawke Media Is Built for the Way Small Businesses Actually Grow](https://hawkemedia.com/insights/best-smb-marketing-agency/): Discover why Hawke Media is considered one of the best marketing agencies for small and midsize businesses aiming to grow strategically in 2026.
- [Advanced CRM Tactics for Building Long-Term Relationships](https://hawkemedia.com/insights/advanced-crm-tactics/): Discover advanced CRM tactics like micro-segmentation, predictive analytics, and gamification that build long-term customer loyalty and value.
- [The 2025 Social Media Trends That Actually Mattered (and the Playbook to Operationalize Them in 2026)](https://hawkemedia.com/insights/2025-social-media-trends/): Explore the social media trends that mattered most in 2025 and get a practical playbook for putting them to work in your 2026 strategy.
- [Stop Wasting Ad Spend: 5 Steps to Repurpose Influencer Content for Paid Social Ads](https://hawkemedia.com/insights/influencer-content-into-paid-ads/): Learn how to turn influencer content into high-performing paid ads to instantly scale your e-commerce ROAS. Stop wasting budget on traditional creatives that ignore native platform trends. Book a creative performance audit with Hawke Media to find gaps in your strategy and lower acquisition costs.
- [12 Lifecycle Emails Every Marketer Should Be Sending (And Automating)](https://hawkemedia.com/insights/12-lifecycle-emails-every-marketer-should-be-sending-and-automating/): Discover 12 lifecycle emails every marketer should send, from welcome and abandoned cart emails to re-engagement and post-purchase drip campaigns.
- [Brita’s Subversive TikTok Strategy: Personified Voice and Viral Engagement](https://hawkemedia.com/insights/britas-tiktok-strategy/): See how Brita's absurdist TikTok strategy, featuring singing sharks and quirky characters, turned viral moments into lasting brand awareness.
- [Everything You Need to Know: Marketing Agency vs. Hiring In-House](https://hawkemedia.com/insights/marketing-agency-in-house/): To reach more customers, increase revenue, and grow as a business, every company needs to approach marketing the right way. For many growing companies, outsourcing marketing to an agency or consultancy is the most viable option. At a certain point, however, most organizations decide to take their marketing in-house. While some have good reasons for
- [25 SMS Marketing Statistics to Inspire You](https://hawkemedia.com/insights/25-sms-marketing-statistics-to-inspire-you/): Text marketing is the newest essential in your marketing tech stack. Here are some SMS statistics that will inspire you to get started.
- [Fly By News 3.27.26: The Rules Of Marketing Just Shifted Again](https://hawkemedia.com/insights/fly-by-news-3-27-26/): Something subtle but important happened this week. Not a single headline, but a pattern. Three separate developments across Meta, OpenAI, and Google are quietly reshaping how brands get discovered, how consumers make decisions, and how much control marketers actually have left. Individually, each story feels like an incremental update. Together, they signal a structural shift.
- [What Is a Brand Guide and Why Do You Need One?](https://hawkemedia.com/insights/brand-guide/): Learn what a brand guide is and why you need one, covering messaging, visual identity, typography, color palette, and application examples.
- [The Future of Ecommerce: How Artificial Intelligence is Changing the Way We Shop](https://hawkemedia.com/insights/artificial-intelligence-future-ecommerce/): This is a guest post from Enlightened Digital.Thanks to today’s technology, many consumers have begun to prefer shopping online to shopping in-person. In a matter of minutes, consumers can spot a “must-have” item, find it online and make a purchase. Artificial intelligence (AI) is transforming the way consumers shop online and will likely reshape habits
- [The Blended CAC Calculator](https://hawkemedia.com/insights/blended-cac-calculator/): Find your true blended CAC across every growth channel
- [The Ad Fatigue & Creative Refresh Timer](https://hawkemedia.com/insights/ad-fatigue-creative-refresh-timer/): Predict ad fatigue and schedule every creative refres
- [The Definitive Top 50 Marketing Agencies](https://hawkemedia.com/insights/top-marketing-agencies/): Browse a definitive list of the top 50 marketing agencies worldwide, including their history, services, industries served, and case studies.
- [The Growth Ceiling Calculator: How High Can You Fly?](https://hawkemedia.com/insights/growth-ceiling-calculator/): Growth stalling and CAC climbing? Calculate the exact monthly revenue your current marketing math can produce, and see which lever raises it.
- [Promo Calendar Margin-Checker](https://hawkemedia.com/insights/promo-margin-checker/): Project the margin on every promotion before you commit. Counts the orders you would have won at full price and sets your maximum safe discount.
- [Marketing Contribution Margin Tracker](https://hawkemedia.com/insights/contribution-margin-tracker/): ROAS ignores product cost, shipping, fees, and returns. Enter your unit economics to see which campaigns make money after every all-in cost.
- [The "One Channel Away From Zero" Risk Score](https://hawkemedia.com/insights/channel-risk-score/): See what your monthly profit looks like if your largest channel goes to zero. Scores concentration, owned versus rented mix, and cash runway.
- [Hawke Media Named Agency of Record for Jacuzzi Group to Drive Next Phase of Growth for its Wellness Brands](https://hawkemedia.com/insights/hawke-media-jacuzzi-agency-of-record/): Hawke Media is named Agency of Record for Jacuzzi Group, supporting brand strategy, dealer programs, and performance marketing for its wellness brands.
- [The 10 Most Asked Questions in Growth Marketing, Answered Like You’d Actually Want Them Answered](https://hawkemedia.com/insights/most-asked-growth-marketing-questions/): Get direct answers to the ten most common growth marketing questions, covering ROAS, conversion rates, attribution, AI, and agency structure.
- [From Backyard Dream to National BBQ Brand: Hawke Media’s 360° Marketing of AC Barbeque](https://hawkemedia.com/insights/360-marketing-ac-barbeque/): Lighting the Fire under AC Barbeque When Hollywood comedy kings Anthony Anderson and Cedric the Entertainer set out to turn their backyard grilling passion into a business, they envisioned more than a typical BBQ product line. The result was AC Barbeque, a BBQ lifestyle brand rooted in Black community barbeque traditions and family gatherings. But
- [Five Dashboards, Zero Growth: 7 Lessons From a Brand That Fixed Its Fragmented Marketing](https://hawkemedia.com/insights/7-lessons-fragmented-marketing/): Learn seven lessons a DTC skincare brand learned about fixing fragmented marketing, from unified attribution to accountable strategic ownership.
- [The Frankenstack Problem: How Juggling Marketing Agencies Quietly Wrecks Your Data](https://hawkemedia.com/insights/multiple-agencies-bad-data/): Hire one agency for paid, another for email, a third for SEO, and a freelancer for analytics, and you do not get a team. You get a monster stitched together from parts that were never meant to share a body. Here is how to put it right. 49% of the martech tools brands pay for
- [Prime Day Is No Longer Just a Sale. It’s a Stress Test for Modern Brands](https://hawkemedia.com/insights/prime-day-strategy-2026/): Prime Day is no longer just a sale. Learn how brands can prepare, advertise, protect margins, use new Amazon features, and turn Prime Day shoppers into long-term customers.
- [Anthropic’s Fable 5 Pullback Wasn’t Just An AI Safety Story. It Was A Brand Risk Preview.](https://hawkemedia.com/insights/anthropic-fable-5-pullback/): See what Anthropic’s Fable 5 pullback means for brands, AI governance, cybersecurity risk, and the future of agentic tools in marketing and operations.
- [Full-Service Agency vs Specialist Agency: Which One Should You Hire?](https://hawkemedia.com/insights/full-service-agency-vs-specialist-agency/): A marketing agency decision rarely starts as a marketing agency decision. It usually starts as a revenue problem wearing a fake mustache. Sales are flat. CAC is climbing. The website looks fine until someone asks why it converts like a museum brochure. Email is “being worked on.” Paid social is somehow both too expensive and
- [Best E-commerce Marketing Agencies in 2026](https://hawkemedia.com/insights/best-e-commerce-marketing-agencies/): The best e-commerce marketing agency in 2026 is not the one with the prettiest dashboard. It is the one that can stop your growth plan from becoming a haunted house of disconnected channels. Every e-commerce brand has had some version of this meeting. Paid social says performance is improving. Paid search says branded demand is
- [What The AI Tool You Love Most Says About Your Attachment Style](https://hawkemedia.com/insights/ai-tool-attachment-style/): Discover what your favorite AI tool says about your attachment style and how different tools fit different marketing tasks and workflows.
- [Optimizing Content for GEO (Generative AI Search Engine Optimization): A Comprehensive Guide](https://hawkemedia.com/insights/geo-generative-ai-search-optimization/): Get a comprehensive guide to Generative AI Search Optimization, covering summary intent, entity-rich language, and citable content structure.
- [Meta and YouTube Found Negligent: What This Landmark Case Means for Marketers, Platforms, and the Future of Digital Growth](https://hawkemedia.com/insights/meta-youtube-addictive-negligent/): On March 25, 2026, a jury in Los Angeles delivered a verdict that could reshape how digital platforms are viewed, regulated, and ultimately leveraged by marketers. Meta and Google were found negligent in a case centered on social media addiction and harm to young users, specifically tied to platforms like Instagram and YouTube. This is
- [Algorithmic Pricing: The System Quietly Reshaping Modern Commerce](https://hawkemedia.com/insights/algorithmic-pricing/): Learn how algorithmic pricing systems are reshaping modern commerce and what marketers need to know about this growing pricing strategy.
- [What We’re Testing in March 2026: Tools, Tactics, And What’s Actually Moving](https://hawkemedia.com/insights/what-were-testing-march-2026/): See what Hawke Media is testing in March 2026, including which marketing tools and tactics are earning a bigger share of the team's budget.
- [How to Write Content for AI Answers in 2026](https://hawkemedia.com/insights/write-ai-answers/): Learn how to write content that AI answer engines actually use, from structuring clear questions to writing sentences built to be quoted.
- [Google Selects Hawke as First Agency to Join New International Growth Program](https://hawkemedia.com/insights/hawke-google-international-growth-program/): Learn why Google selected Hawke Media as the first agency in its new International Growth Certified Partner Program for global expansion.
- [Fly By News - Feb. 20: AI Ads, SMB Spending, And Klarna’s Margin Reality Check](https://hawkemedia.com/insights/fly-by-news-feb-20/): See how AI ads inside chat platforms, rising SMB marketing budgets, and Klarna's losses reveal where marketing strategy is headed in 2026.
- [From Bedroom To Broadcast: The Strategic Anatomy of the Jingle Wave](https://hawkemedia.com/insights/anatomy-of-the-jingle-wave/): Discover how a viral Dr Pepper jingle sparked a beverage marketing trend and what brands can learn from this creator-driven jingle wave.
- [Affiliate Marketing vs TikTok Shop Affiliate: Two Revenue Models, One Decision](https://hawkemedia.com/insights/tiktok-shop-vs-affiliate/): Compare affiliate marketing versus TikTok Shop Affiliate revenue models, and learn why most ecommerce brands need both channels to grow.
- [The Super Bowl Isn’t Just a Game Anymore](https://hawkemedia.com/insights/super-bowl-ctv/): Discover why Connected TV advertising gives brands of any size a smart and measurable way to reach engaged viewers during the Super Bowl.
- [TikTok Shop Is Not a Trend Channel. It’s a Revenue System.](https://hawkemedia.com/insights/tiktok-shop-revenue-system/): For years, marketers have been trained to mentally sort platforms into neat little boxes. Search is for demand capture. Social is for awareness. Email is for retention. Marketplaces are for transactions. TikTok Shop breaks that mental model completely, and that is why so many teams are struggling to understand it. TikTok Shop is not a
- [Fly By News 1.23.26: Tech-First, Memory-First, Culture-First](https://hawkemedia.com/insights/fly-by-news-1-23-26/): Get marketing takeaways from Paramount's data overhaul, Dos Equis reviving its Most Interesting Man campaign, and the top 2026 social media trends.
- [Fly By News 1.9.26: Visibility, Velocity, and the New Rules of Winning](https://hawkemedia.com/insights/fly-by-news-1-9/): Marketing leverage has changed shape. It used to come from distribution, from buying reach, from ranking first on Google. Today, leverage is quieter and more brutal. Machines decide what exists. Algorithms decide what spreads. Entertainment decides what gets remembered. The last week made this shift painfully clear. Three stories surfaced across AI, commerce, and media.
- [If AI Can’t Summarize Your Brand, You’re Invisible](https://hawkemedia.com/insights/ai-brand-visibility/): There was a time when brand visibility was a game of inches. You fought for rankings, optimized headlines, refreshed metadata, and hoped your click-through rate edged out the competition. That era rewarded patience and polish. Today, visibility is binary. Either an AI system can confidently explain who you are and why you matter, or it
- [In 2026 Growth Is No Longer About Traffic. It’s About Visibility.](https://hawkemedia.com/insights/traffic-vs-visibility/): For most of the past two decades, growth marketing followed a familiar rhythm. You drove traffic. You optimized conversion rates. You scaled what worked. The playbook rewarded brands that could attract clicks at volume and monetize attention efficiently. That era is closing. In 2026, the growth curve is bending away from raw traffic and toward
- [Hawke Media Leads the Shift to AI-Powered Search Optimization for the Next Era of Consumer Discovery](https://hawkemedia.com/insights/hawke-media-ai-search/): SANTA MONICA, CA, UNITED STATES, December 23, 2025 /EINPresswire.com/ -- Hawke Media, a leading marketing agency for growth-stage companies, announced the launch of a new AI-powered search optimization offering designed to help brands remain visible as consumers increasingly rely on artificial intelligence to research, compare, and make purchasing decisions. Hawke Media has been building dedicated expertise,
- [GEO Is the New SEO: Year-End Learnings](https://hawkemedia.com/insights/geo-seo-year-end-learnings/): Learn why GEO now matters as much as SEO, including what worked this year, why traffic and rankings no longer align, and how to adapt content strategy.
- [Budget Reforecasting for Q1 Success](https://hawkemedia.com/insights/budget-reforecasting-q1/): Learn how to reforecast your Q1 marketing budget with precision, resetting assumptions and building flexible plans that drive stronger performance.
- [High-Velocity Creative Is Making You Look Like Everyone Else](https://hawkemedia.com/insights/creative-velocity-brand-consistency/): Learn how marketing teams can balance fast-moving creative velocity with brand consistency using modular systems and clear governance.
- [Selling Meaning, Not Metal: How Modern Jewelry Brands Actually Win](https://hawkemedia.com/insights/how-jewelry-brands-win/): Learn how modern jewelry brands win through identity, occasion engineering, and trust, plus unconventional niches most founders overlook.
- [Inside Golf’s Trust Economy and How Brands Break In](https://hawkemedia.com/insights/inside-golfs-trust-economy/): Learn how golf's trust-based culture works and how brands can build credibility through community, place, and long-term partnerships.
- [Google Says “No ads in Gemini,” but Ad Roadmap Still Moving Toward Chat](https://hawkemedia.com/insights/google-ads-in-gemini/): Learn what Google's rumored 2026 ad rollout in Gemini means for advertisers, and how to prepare creative, feeds, and GEO for generative search.
- [2025 Hawke Media BFCM Deal Roundup : Your Guide to the Season’s Best Brand Moments](https://hawkemedia.com/insights/bfcm-client-deals-2025/): Browse Hawke Media's 2025 BFCM roundup featuring client deals across wellness, beauty, home, fashion, food, fitness, and baby categories.
- [Black Friday 2024 vs Black Friday 2025: What This Year’s Data Tells Us and How Brands Should Prepare for the Holiday Rush](https://hawkemedia.com/insights/hawke-ai-bfcm-2025/): Compare Black Friday 2024 and 2025 data on Google, Meta, and Bing performance to see how brands should prepare for this year's holiday rush.
- [Navigating Common Objections for Marketers with Structure, Not Spin](https://hawkemedia.com/insights/navigating-common-objections/): Learn how to address the three most common client objections agencies face using structure, transparency, and clear onboarding processes.
- [Management Fees for Agencies Explained: What They Are, Why They Exist, and How Both Sides Benefit](https://hawkemedia.com/insights/management-fees-explained/): Understand what agency management fees cover, why they exist, and how clear fee structures build value and trust for both clients and agencies.
- [Last-Minute BFCM Hacks That Actually Work](https://hawkemedia.com/insights/bfcm-last-minute-hacks/): Get last minute BFCM hacks covering SMS segmentation, creative refreshes, and backup checkout paths to capture surging holiday demand.
- [Grow Smart: The ROI-Driven Marketing Playbook [Part 2]](https://hawkemedia.com/insights/roi-driven-marketing-playbook-2/): This is the second article in a five-part series about ad spend ROI, authored by Karlon Group. In this article I’ll explain how to look at ad spend ROI in the early days, when you have a modest marketing budget, a limited marketing tech stack, and a lean team. Before diving in, let’s recap a
- [Grow Smart: The ROI-Driven Marketing Playbook [Part 1]](https://hawkemedia.com/insights/roi-driven-marketing-playbook-1/): Article #1 Introduction: The Fundamentals of Performance Marketing ROI This is the first article in a five-part series about performance marketing ROI, authored by Karlon Group. The series is meant for professionals in the digital consumer space that want to better understand how to measure ad spend ROI. If you’re a CEO, CFO, or CMO
- [The AI Advantage for Black Friday and Cyber Monday: Do’s, Don’ts, and Lessons Learned](https://hawkemedia.com/insights/gen-ai-bfcm/): Get the dos and don'ts of using generative AI for Black Friday and Cyber Monday, from creative testing to lifetime value guardrails.
- [How Funko and Hawke Media Scaled Collectibles Into Culture](https://hawkemedia.com/insights/funko-hawke/): In pop culture, timing is everything. A collectible can go from niche novelty to cultural phenomenon overnight — but only if the right strategy is in place to amplify it. Funko has long been a household name for fans, but the last four years mark a transformation in how the brand goes to market. Together
- [The Labubu Playbook: Turning Oddities into Obsessions](https://hawkemedia.com/insights/labubu-playbook/): Walk down any street in Hong Kong or spend a few minutes on TikTok and you will encounter that plush-faced, rabbit-toothed creature that has become one of the most recognizable icons in Asia’s pop-culture zeitgeist. Labubu, created by Kasing Lung for the The Monsters series from POP MART, has transcended toy status to become a
- [Beyond the Bell: How Brands Can Capitalize on the Post-Back-to-School Market](https://hawkemedia.com/insights/post-back-to-school/): Learn how brands can capitalize on the post-back-to-school market through routine-based segmentation, retargeting, and seasonal crossover content.
- [The Business of Bottomless: What Olive Garden’s Never Ending Pasta Bowl Teaches Us](https://hawkemedia.com/insights/business-of-bottomless-olive-garden/): Learn what Olive Garden's Never Ending Pasta Bowl teaches marketers about loss leaders, anchor pricing, and building loyalty during downturns.
- [Neon Mirage: How Vegas Gambled Away Its Magic](https://hawkemedia.com/insights/vegas-gambled-away/): Las Vegas built its empire on one seductive promise: the chance to feel bigger than your paycheck, at least for a weekend. For decades, Americans and international travelers alike treated Sin City as the adult Disneyland, a place where disposable income and common sense went to die under neon lights. But today, the house that
- [Fluent in Bullsh*t: Why AI Sounds Smart but Can’t Be Trusted](https://hawkemedia.com/insights/ai-cant-be-trusted/): Learn why AI language models hallucinate false information, the real-world risks for brands, and strategies to reduce errors in AI content.
- [Marketing in the Age of Scandal: How Astronomer Turned Infamy into Influence with a Paltrow-Powered Pivot](https://hawkemedia.com/insights/astronomer-infamy-influence-paltrow/): Learn what Astronomer's Gwyneth Paltrow ad campaign teaches marketers about turning a scandal into brand awareness through humor and speed.
- [No One Cares About Your Open Rate: What to Measure Instead](https://hawkemedia.com/insights/open-rate-alternatives/): Learn why email open rate is an unreliable metric and what to measure instead, including click-to-open rate, conversions, and revenue per recipient.
- [How to Design Lifecycle Campaigns That Don’t Feel Like Spam](https://hawkemedia.com/insights/design-lifecycle-campaigns/): Learn how to design lifecycle marketing campaigns that feel like service rather than spam, using timing, tone, and behavior-based triggers.
- [Burn the Playbook: New Rules for Post-Purchase Marketing](https://hawkemedia.com/insights/post-purchase-marketing/): Learn new rules for post-purchase marketing, including behavioral email logic, unboxing UGC, and building a retention loop instead of a funnel.
- [Digital Marketing 101: Basic Digital Strategies All Brands Should Know](https://hawkemedia.com/insights/basics-digital-marketing-strategy/): Learn the basics of digital marketing strategy, including key channels, the marketing funnel, and the ecommerce pyramid every brand should know.
- [The 15-Second Empire: Why Short-Form Video Is the New Front Door to Your Brand](https://hawkemedia.com/insights/short-form-video/): See how brands like Crocs and AC Barbeque use short form video on TikTok and Reels to drive real ROI, from awareness to conversion.
- [The Sound of Sales: How Voice Commerce Is Shaping E-Commerce in 2025](https://hawkemedia.com/insights/voice-commerce-2025/): Learn how voice commerce is shaping ecommerce in 2025, from conversational search optimization to voice-enabled reorders and customer service.
- [Creating Lead Scoring Models That Work: A Step-by-Step Guide for Modern Marketers](https://hawkemedia.com/insights/create-lead-scoring-models/): Learn a step by step guide to creating lead scoring models that align marketing and sales, shorten sales cycles, and improve close rates.
- [What the 2025 TV Upfronts Reveal About Advertising in the Age of Tariffs](https://hawkemedia.com/insights/tv-upfronts-advertising-tariffs/): Explore what the 2025 TV upfronts reveal about advertising amid tariffs, as brands shift budgets from linear TV to performance-driven digital channels.
- [Hawke Media’s Official Partnership with SHEIN Marketplace Is a Game-Changer for Brands Chasing Growth](https://hawkemedia.com/insights/hawke-shein/): Hawke Media announces an official partnership with SHEIN Marketplace, giving client brands strategic access to a global Gen Z shopping audience.
- [Crafting a Seamless Cross-Channel Customer Experience](https://hawkemedia.com/insights/cross-channel-customer-experience/): Learn how to craft a seamless cross-channel customer experience using unified data, consistent messaging, triggered workflows, and support insights.
- [Adapting Campaigns Based on Consumer Feedback: How Agile Marketers Win the Long Game](https://hawkemedia.com/insights/adapting-campaigns-consumer-feedback/): Learn how agile marketers use listening infrastructure and modular campaign design to adapt quickly based on real consumer feedback.
- [Facebook Messenger Marketing: 5 Conversational Ad Tips to Drive Revenue and Increase Subscribers](https://hawkemedia.com/insights/facebook-messenger-marketing-5-conversational-ad-tips/): Learn five conversational ad tips for Facebook Messenger marketing, including opt-in tools, chatbots, and sponsored messages that drive revenue.
- [The Contactless Funnel: Re-Imagining Pandemic-Era Retail](https://hawkemedia.com/insights/the-contactless-funnel-re-imagining-pandemic-era-retail/): Introduction In the wake of COVID-19, brick and mortar retail has seen a sharp decline in activity with expected losses of $2.1 trillion globally in 2020, according to recent predictions by Forrester. In the United States, the pandemic’s hold can and will be felt until it can be managed and navigated safely. While restrictions are beginning
- [4 Ways to Increase Email Open Rate This Holiday Season](https://hawkemedia.com/insights/how-to-increase-email-open-rate-this-holiday-season/): Get four tips to increase holiday email open rates, including creative CTAs, urgency, rhetorical subject lines, and personalization.
- [2019 Hawke Holiday Content Marketing Plan](https://hawkemedia.com/insights/holiday-content-marketing-plan/): Explore Hawke Media's holiday content marketing infographic showing how combining content channels can give brands a competitive Q4 edge.
- [How to Design a Brand Logo](https://hawkemedia.com/insights/creating-logo-design/): Need to design a brand logo? Get inspired by some of the most iconic brands to create the logo that really stands for your brand.
- [DIY: A Quick Search Engine Optimization Audit](https://hawkemedia.com/insights/diy-search-engine-optimization-seo-audit/): You know Search Engine Optimization (SEO) is important, but maybe you don't know where to get started with it. Here is your basic block and tackle guide for people new to the concept looking for an SEO audit to gain insights into their website’s searchability:
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- [Klaviyo vs. Mailchimp: How to Pick the Right ESP for Your Brand](https://hawkemedia.com/insights/klaviyo-vs-mailchimp/): For marketers, your choice of email service provider comes down to which offers the best tools for your specific needs. Mailchimp and Klaviyo are both extremely well rated by clients, but their clients tend to be quite different in their requirements.
- [What Kind of Social Media Ads Work With Gen Z?](https://hawkemedia.com/insights/what-kind-of-social-media-marketing-ads-work-with-gen-z/): Gen Z knows how to call out inauthenticity. How do marketers create social media ads effective with that key demographic?
- [Seasonal Versus Evergreen Content: The What, When, and Why](https://hawkemedia.com/insights/seasonal-versus-evergreen-content/): Even if you’re new to the content marketing game, you’ve no doubt heard the terms “seasonal” and “evergreen” content. These buzzwords are often thrown around, but what do they really mean? And when should you use one versus the other? These two crucial components of your content marketing strategy both have value. Knowing when and
- [From Data to Dominance: The Power of Multivariate Testing in Marketing](https://hawkemedia.com/insights/multivariate-testing/): Learn how multivariate testing helps marketers test multiple variables at once, from planning experiments to analyzing results for better campaigns.
- [Increase Click-Through and Conversion with Interactive Email Marketing](https://hawkemedia.com/insights/increase-click-conversion-interactive-email-marketing/): Learn how interactive email marketing with GIFs and animation can boost click-through rates and conversions, especially for holiday campaigns.
- [Why (and How) Customer Experience Drives Business Growth](https://hawkemedia.com/insights/how-the-customer-experience-drives-business-growth/): Learn why customer experience drives business growth through loyalty, recommendations, and personalization, backed by key retail research data.
- [6 Things Missing from Every Conference You've Ever Been To](https://hawkemedia.com/insights/what-conferences-are-missing/): Discover six things missing from most conferences, from vetted attendees to community building, and how Hawkefest does it differently.
- [Email Marketing Strategy 101: The Basics](https://hawkemedia.com/insights/basics-email-marketing/): Learn the basics of email marketing strategy, including list growth, segmentation, automation, and key metrics like open rate and deliverability.
- [5 Ways to Grow Your Email List in a Meaningful Way](https://hawkemedia.com/insights/grow-email-list-meaningful-way/): If email isn’t already a facet of your marketing strategy, that needs to change right now. Email marketing is one of the biggest revenue drivers for ecommerce businesses, making up to $42 for every $1 spent. That's some serious ROI! 80% of retailers say that it’s also their most important customer retention tool. So, long-story-short,
- [Your Essential BFCM Google Ads Checklist](https://hawkemedia.com/insights/essential-bfcm-google-ads-checklist/): Get a twelve-step Google Ads checklist for Black Friday and Cyber Monday, covering ad approval, remarketing, bid adjustments, and shopping feeds.
- [Buzzword or Buzzworthy: Direct to Consumer (D2C) Demystified](https://hawkemedia.com/insights/direct-to-consumer-d2c-dtc/): Learn what direct-to-consumer marketing is, how it differs from traditional B2C, and the strategies, benefits, and limitations brands should know.
- [Celebrating 15 Years of Super Top Secret: A Journey of Creativity, Growth, and Resilience](https://hawkemedia.com/insights/15-years-super-top-secret/): Celebrate 15 years of Super Top Secret, a Hawke Media company, and its journey of bold creative work, culture, and client partnerships.
- [Hawke Media Acquires Premier Agency ARMR, Becoming Amazon and Walmart Powerhouse](https://hawkemedia.com/insights/hawke-media-acquires-armr/): Hawke Media acquires ARMR, becoming a major Amazon and Walmart marketplace powerhouse with expanded retail media and PPC capabilities.
- [HAWKE MEDIA ACQUIRES NOTED AGENCY LONE FIR CREATIVE BECOMING CRM JUGGERNAUT](https://hawkemedia.com/insights/hawke-acquires-lone-fir-creative/): Hawke Media acquires StoryBrand agency Lone Fir Creative, strengthening its CRM and HubSpot expertise across tech, healthcare, and education.
- [Hawke Media Acquires Top Gaming and Entertainment Marketing Agency: Lemonade](https://hawkemedia.com/insights/hawke-acquires-lemonade/): Hawke Media acquires entertainment marketing agency Lemonade, adding gaming, blockchain, and branded entertainment expertise to its services.
- [HAWKE MEDIA’S STRATEGIC ACQUISITION OF NORMAL BEAR MEDIA SIGNALS MAJOR MOVE INTO LUXURY AND WELLNESS SECTORS](https://hawkemedia.com/insights/hawke-media-acquires-normal-bear/): Hawke Media acquires Normal Bear Media, boosting its web development, creative, and print capabilities in the luxury and wellness sectors.
- [7 Ecommerce Conferences You Can’t Miss in 2024](https://hawkemedia.com/insights/ecommerce-conferences/): Discover seven top ecommerce conferences for 2024, including Retail Fest, NRF Big Show, ShopTalk, and Hawke Media own Hawkefest event.
- [4 Ways to Personalize Your Marketing Strategy](https://hawkemedia.com/insights/personalized-marketing-strategy/): Discover four ways to personalize your marketing strategy using data-driven insights to connect with consumers on an individual level.
- [Hawke Media Acquires Super Top Secret, Setting New Standard for Brand Strategy](https://hawkemedia.com/insights/hawke-media-acquires-super-top-secret-setting-new-standard-for-brand-strategy/): Hawke Media acquires Salt Lake City creative agency Super Top Secret, expanding its brand strategy portfolio with clients like Barstool and Funko.
- [Precision Marketing: Elevate Your Retargeting Strategy by Combining Demographics and Behavior](https://hawkemedia.com/insights/retargeting-strategy-demographics-behavior/): Learn how combining demographics with behavioral data creates precise retargeting campaigns that boost conversion rates and return on ad spend.
- [Beyond the Sale: Crafting Post-Purchase Campaigns that Keep Customers Coming Back](https://hawkemedia.com/insights/post-purchase-campaigns/): Discover how post-purchase nurturing campaigns build loyalty, reduce customer churn, and turn one-time buyers into repeat customers who keep coming back.
- [6 Best Practices for a BFCM Email Marketing Campaign](https://hawkemedia.com/insights/6-best-practices-for-a-bfcm-email-marketing-campaign/): Learn five holiday email marketing best practices, including planning ahead, simplifying checkout, timely follow-ups, and relevant content.
- [ Hawke Media Acquires Mcomm Group Becoming B2B Marketing Behemoth](https://hawkemedia.com/insights/hawke-media-mcomm-group/): Hawke Media acquires B2B channel marketing firm Mcomm Group, adding dealer network expertise for heavy equipment manufacturers and brands.
- [The 9 Key Digital Marketing Channels](https://hawkemedia.com/insights/the-9-key-digital-marketing-channels/): Explore the nine most effective digital marketing channels, from lifecycle marketing and SEM to retargeting, affiliate, and content marketing.
- [Why Content Optimization Needs to Be a Part of Every Marketing Strategy](https://hawkemedia.com/insights/content-optimization-marketing-strategy/): Is your content marketing not performing as expected? It may be time for a content optimization project. Learn what you need to know before getting started here.
- [Tune Up Your Website: How to Find and Fix Broken URLs](https://hawkemedia.com/insights/tune-up-your-website-how-to-find-and-fix-broken-urls/): Here is how to find and fix broken URLs, whether internal or external, to get your site SEO on the right track.
- [10 Reasons for Social Media Marketers to Look at Pinterest Paid Social Ads](https://hawkemedia.com/insights/10-reasons-for-social-media-marketers-to-look-at-pinterest-paid-social-ads/): Pinterest paid social ads help you save money and get more conversions. Here are 10 reasons why marketers should check out Pinterest.
- [Top 10 Content Marketing Services](https://hawkemedia.com/insights/top-10-content-marketing-services/): Explore the top branding marketing services, including brand guides, style guides, packaging design, naming, and marketing collateral development.
- [4 Ways to Optimize Your Shopify Store Using SEO](https://hawkemedia.com/insights/4-ways-to-optimize-your-shopify-store-using-seo/): Shopify stores are only successful if people can find them. Learn how to optimize your Shopify store for search engines.
- [10 Holiday Networking Tips and Tricks](https://hawkemedia.com/insights/10-holiday-networking-tips-and-tricks/): The holiday season tends to come with a lot of gatherings, parties, and other events that make for excellent networking opportunities. With the holidays right around the corner, now is a good time to brush up on your networking skills. To help you out, let’s take a look at 10 proven holiday networking tips and
- [5 Money-Saving Hacks for Brands This Holiday Season](https://hawkemedia.com/insights/5-money-saving-hacks-for-brands-this-holiday-season/): Using exclusive data from Meta and our own HawkeAI insights, we’ve compiled these money-saving hacks to help keep costs down and revenue up.
- [11 Ways to Improve AOV](https://hawkemedia.com/insights/11-ways-to-improve-aov/): Leverage these creative ideas and lesser-known tactics to improve AOV for your website and keep pace with competitors.
- [How To Build a Cyber Week Marketing Strategy](https://hawkemedia.com/insights/cyber-week-marketing-strategy/): Learn how to build a Cyber Week marketing strategy covering goal setting, editorial calendars, email campaigns, and social media promotion.
- [Seizing the Moment: How Micro-Moments Drive D2C Conversions](https://hawkemedia.com/insights/d2c-micro-moments/): Learn how identifying and optimizing customer micro-moments across the D2C journey can boost conversions, loyalty, and customer lifetime value.
- [What KPIs Should You Measure for Effective Affiliate Marketing?](https://hawkemedia.com/insights/kpis-measure-effective-affiliate-marketing/): Discover five key KPIs for measuring affiliate marketing effectiveness, including website traffic, lifetime value, and incremental revenue.
- [The 3 Principles of Marketing: Awareness, Nurturing, and Trust](https://hawkemedia.com/insights/the-3-principles-of-marketing-awareness-nurturing-and-trust/): Learn the three core marketing principles of awareness, nurturing, and trust from The Hawke Method and how they apply to B2B and B2C brands.
- [How to Build a Successful Affiliate Marketing Program on Instagram](https://hawkemedia.com/insights/affiliate-marketing-instagram/): When it comes to building a successful affiliate marketing strategy, the role of Instagram can’t be ignored. Here is what brand’s should know when it comes to affiliate marketing on the social media platform.
- [Are Coupon and Cash-Back Sites like Rakuten a Good Fit for Your Brand?](https://hawkemedia.com/insights/should-you-sell-on-rakuten/): Learn whether selling on coupon and cash-back sites like Rakuten fits your brand, including benefits, setup requirements, and consumer preferences.
- [7 Affiliate Marketing Trends To Know in 2023](https://hawkemedia.com/insights/7-affiliate-marketing-trends-to-know-in-2023/): Discover seven affiliate marketing trends for 2023, including rising spend, contextual targeting, funnel alignment, and the growth of micro-influencers.
- [8 SMS Marketing Message Templates for Black Friday & Cyber Monday](https://hawkemedia.com/insights/8-sms-marketing-messages-for-black-friday-cyber-monday/): Discover eight SMS marketing message templates for Black Friday and Cyber Monday, from teasers and countdowns to abandoned cart recovery texts.
- [8 Big-Picture Items to Address Early for the Holiday Rush: Your Black Friday Cyber Monday Checklist](https://hawkemedia.com/insights/black-friday-cyber-monday-marketing-checklist/): Get eight big-picture Black Friday and Cyber Monday checklist items, from budgeting and shipping prep to sustainability and media diversification.
- [Operational Excellence Enables Scalable Marketing: Strategy for Sustained Growth](https://hawkemedia.com/insights/operations-enables-scalable-marketing/): Learn how aligning warehouse and fulfillment operations with digital marketing strategy enables scalable, sustained business growth.
- [Mike Furnari Joins as President of Hawke.AI to Drive Commercial Launch of Disruptive AI Marketing Platform](https://hawkemedia.com/insights/mike-furnari-joins-hawke-ai/): Mike Furnari joins Hawke.AI as President to lead the commercial launch of its AI-driven marketing platform for brands and agencies.
- [4 Tips for Taking Advantage of Amazon Prime Day](https://hawkemedia.com/insights/amazon-prime-day-strategy/): Get four tips for taking advantage of Amazon Prime Day, covering product page optimization, exclusive discounts, and coupon strategies.
- [How to Get Your Business Ready for Prime Day](https://hawkemedia.com/insights/how-to-get-your-business-ready-for-prime-day/): This checklist to makes sure your Amazon store is ready to maximize revenue on Prime Day and gain new customers throughout the year to come.
- [Black Friday Marketing Strategies Brands Need to Leverage Now](https://hawkemedia.com/insights/black-friday-marketing-strategies/): Learn Black Friday marketing strategies for 2024, including early campaign planning, site optimization, mobile readiness, and urgency messaging.
- [Your Paid Social Media Advertising Schedule for Black Friday Success](https://hawkemedia.com/insights/paid-social-advertising-schedule-black-friday/): Get a paid social media advertising schedule for Black Friday success, from filling the funnel three months out to post-Cyber Week analysis.
- [How Long Does It Take To Build A Website?](https://hawkemedia.com/insights/how-long-does-it-take-to-build-a-website/): Leading a web design and development team can come with all sorts of challenges. The most common challenges come from two key areas. First, the competencies required to build a website are the broadest of all in the digital marketing space. Second, most agencies don’t treat web design and development as a function of marketing.
- [6 Tips for Creating A Winning Amazon Prime Day Strategy](https://hawkemedia.com/insights/amazon-prime-day-strategy-2/): Get six tips for a winning Amazon Prime Day strategy, covering creative optimization, SEO fundamentals, and the halo effect on future sales.
- [CatalystU x Hawke: The Seven Levels of Engagement](https://hawkemedia.com/insights/catalystu-hawke-engagement-levels/): Explore CatalystU and Hawke Media's Seven Levels of Engagement framework for building deeper, more meaningful customer relationships.
- [Top Events for Marketing, E-Commerce, Business, Technology & More 2024](https://hawkemedia.com/insights/marketing-ecommerce-events/): Browse a full 2024 calendar of top marketing, ecommerce, retail, CPG, fashion, beauty, and technology events and conferences worth attending.
- [The Definitive Guide to Paid Search](https://hawkemedia.com/insights/paid-search/): Explore this complete guide to paid search, covering the basics, campaign setup, advanced strategies, and future trends in digital advertising.
- [Mastering Paid Social Media Advertising](https://hawkemedia.com/insights/paid-social-media-advertising/): Master paid social media advertising with strategies for platform selection, audience targeting, creative testing, AI automation, and compliance.
- [Hawke Media Acquires Award-Winning Agency PRP Group To Expand Into Education Industry](https://hawkemedia.com/insights/hawke-acquires-prp-group/): Hawke Media acquires PRP Group, strengthening its position as a full-service marketing firm in the education sector with PR and strategic communications.
- [Clarifying Your Motivation to Improve Your Business and Marketing Health in 2024](https://hawkemedia.com/insights/clarifying-your-motivation-2024/): Like most people, I’ve worked for years trying to get into a good diet and exercise routine. I’ve tried many different diets. I’ve worked with personal trainers. For a while, I did reasonably well. I would lose some weight and exercise for a while but would fall back into old habits. Five years ago, I
- [The Buyer's Journey Explained](https://hawkemedia.com/insights/the-buyers-journey-explained/): Learn how the buyer journey works through awareness, consideration, decision, and delight stages to convert visitors into loyal customers.
- [6 Questions to Ask Before Any Web Development Project](https://hawkemedia.com/insights/6-questions-to-ask-before-any-web-development-project/): Ask these six important questions before starting any web development project to make sure you choose the right developer and platform.
- [Why a Customer's Experience Matters and How You Can Improve It](https://hawkemedia.com/insights/why-a-customers-experience-matters-and-how-you-can-improve-it/): A few years ago, I was at a conference in Orlando, Florida and happened to stay across the street from Disney Springs. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the
- [10 Signs Your Website Might Be Underperforming](https://hawkemedia.com/insights/10-signs-your-website-might-be-underperforming/): After building and marketing websites for nearly 20 years and working in technology, marketing, and visual design for many years before that, you can imagine that I've seen my share of the good, the bad, and the ugly. Perhaps my mental frame is skewed a bit because of what I know, but I see consistent
- [10 Ways to Improve Your Website Performance](https://hawkemedia.com/insights/improve-website-performance/): Discover 10 ways to improve website performance, covering core content, meta descriptions, evolving content, and images for better SEO.
- [Integrating Traditional and Digital Channels in Your Marketing Efforts](https://hawkemedia.com/insights/integrating-traditional-digital-channels-in-marketing-efforts/): Explore the nine most effective digital marketing channels, from lifecycle marketing and SEM to retargeting, affiliate, and content marketing.
- [Blogging in 2024: Embracing the Power of AI and Web Content](https://hawkemedia.com/insights/blogging-in-2024-embracing-power-ai-web-content/): Learn why blogging remains relevant in 2024 alongside AI tools like ChatGPT, plus tips for balancing evergreen and timely web content.
- [3 Ways to Maximize Your Digital Reach](https://hawkemedia.com/insights/3-ways-maximize-digital-reach/): More than 25 years ago, I began working in the office equipment space. I started running a print shop for IKON Office Solutions. I then moved into color systems sales and then worked for Canon USA as a color systems specialist. After nearly a decade selling hardware and software I decided to shift my career
- [Strategic Thinking Requires Tactical Understanding](https://hawkemedia.com/insights/strategic-thinking-requires-tactical-understanding/): Learn why successful web strategy requires understanding the technical tactics of platforms like WordPress, Drupal, HubSpot, and Shopify.
- [Is Your Marketing Really Proactive?](https://hawkemedia.com/insights/is-your-marketing-really-proactive/): A Hawke Media leader reflects on 40 years in marketing to explore the shift from reactive tactics to a truly proactive strategy.
- [What is the best marketing channel for your business?](https://hawkemedia.com/insights/what-best-marketing-channel-business/): Learn why no single marketing channel is best for every business and how full-stack marketing applies the right channels at the right time.
- [Is Your Marketing As Strategic As You Think?](https://hawkemedia.com/insights/is-your-marketing-as-strategic-as-you-think/): Learn the difference between tactical and strategic marketers, and why understanding both is critical to a successful marketing plan.
- [Bud Reboot: How Rescheduling Will Transform Cannabis Marketing and Beyond](https://hawkemedia.com/insights/cannabis-schedule-iii-3-marketing/): Explore how rescheduling cannabis from Schedule I to Schedule III could transform marketing rules, compliance, and advertising opportunities.
- [Loyal for Life: Innovating Customer Retention in the Post-Purchase Journey](https://hawkemedia.com/insights/post-purchase-churn/): Learn how post-purchase nurturing reduces customer churn through personalization, timely engagement, feedback, and loyalty rewards.
- [Maximizing Your Agency's Acquisition Appeal: Key Strategies for Success](https://hawkemedia.com/insights/agency-acquisition-appeal/): Learn the key strategies that make a marketing agency attractive to acquirers, from financial health to leadership depth and scalability.
- [Beyond the Numbers: Hawke Media’s Human-Centric Approach to M&A](https://hawkemedia.com/insights/mergers-acquisitions/): Learn how Hawke Media's human-centric approach to mergers and acquisitions preserves culture while strategically expanding its capabilities.
- [Erik's April Favorites](https://hawkemedia.com/insights/eriks-april-favorites/): Discover Hawke Media CEO Erik Huberman's April favorite brands, from wellness snacks and haircare to fragrance and eco-conscious skincare.
- [A Legacy of Curiosity: How Bob Langer Engineered a Healthier World](https://hawkemedia.com/insights/hawketalk-bob-langer/): Hear scientist Bob Langer share his journey from curious child to pioneering biomedical engineer on this episode of HawkeTalk.
- [Shadows to Spotlight: Darrell Blocker's Journey from CIA to Hollywood](https://hawkemedia.com/insights/hawketalk-darrell-blocker-cia/): Explore Darrell Blocker's journey from CIA intelligence officer to Hollywood storyteller on HawkeTalk, including his time during Black Hawk Down.
- [The Symphony of Lifecycle Marketing](https://hawkemedia.com/insights/lifecycle-marketing/): Explore lifecycle marketing strategy as a symphony of touchpoints, including loyalty program data analysis to refine customer engagement.
- [HAWKE MEDIA ACQUIRES PREMIER AGENCY SOCIAL THRIVE TO EXPAND INTO THE REAL ESTATE MARKETING INDUSTRY](https://hawkemedia.com/insights/hawke-acquires-social-thrive/): Hawke Media acquires Boston agency Social Thrive, expanding into real estate, hospitality, and commercial development marketing services.
- [A Simple Guide on How to Include Animation in your Emails](https://hawkemedia.com/insights/email-animation/): Get a simple guide to adding GIFs and animation to your marketing emails, plus best practices to keep them fast and effective.
- [Fashion Marketing Strategy: Keys to Successfully Growing Your Brand in 2024](https://hawkemedia.com/insights/best-fashion-marketing-agency-strategies-to-grow-your-d2c-brand/): Learn seven fashion marketing strategies for growing a D2C brand, covering data insights, brand identity, paid media, and experiential marketing.
- [The Mosaic of Success: Erwin McManus's Path from Adversity to Innovation](https://hawkemedia.com/insights/hawketalk-erwin-mcmanus-mosaic/): Hear Erwin McManus share his journey from adversity to founding Mosaic on HawkeTalk, exploring faith, resilience, and transformative leadership.
- [Content That Connects: Crafting Your Unique Brand Story](https://hawkemedia.com/insights/crafting-brand-narrative/): Learn how founders, speakers, and entrepreneurs can craft a compelling brand story that builds trust and connects with their audience.
- [Rising Above: The Entrepreneur’s Blueprint for Brand Ascension](https://hawkemedia.com/insights/personal-branding-founders/): Learn how founders in transition can build an authentic personal brand through vulnerability, service, mission-driven values, and connection.
- [Peak Performance: The Power of Women in Leadership](https://hawkemedia.com/insights/personal-branding-women-leadership/): Explore how women leaders in male-dominated industries build powerful personal brands through authenticity, resilience, and mission-driven purpose.
- [From Paper Routes to Pulse Points: Ravidrums and the Symphony of Success](https://hawkemedia.com/insights/hawketalk-ravidrums/): Hear Ravidrums share his journey from a childhood paper route to blending electronic and acoustic drumming into a groundbreaking live show.
- [Crafting Your Legacy: The Art of Personal Branding](https://hawkemedia.com/insights/personal-branding/): Learn how to craft a personal brand through authenticity, content strategy, and consistent visibility across platforms to grow your career.
- [Risk, Reward, and Resilience: Cameron Herold's Entrepreneurial Journey](https://hawkemedia.com/insights/hawketalk-cameron-herold/): In an episode of HawkeTalk, host Erik Huberman sits down with Cameron Herold, a renowned entrepreneur, author, and coach known for his insightful approach to business and leadership. The interview unfolds as a compelling narrative, revealing Cameron's journey from his early entrepreneurial ventures to becoming a sought-after business mentor. Cameron's origin story is like something
- [Erik's February Favorites](https://hawkemedia.com/insights/favorite-things-2-2024/): Welcome to the first entry of "Erik's Favorite Things," a series where I dive into the brands that not only capture my attention but also resonate with my core values of innovation, quality, and impact (and I figured Oprah does it, so why can't I?). As the CEO of Hawke Media, I've had the privilege
- [Defying Odds: Dr. Shahin Ghadir's Journey from Immigrant Roots to Fertility Frontier](https://hawkemedia.com/insights/hawketalk-shahin-ghadir/): Discover Dr. Shahin Ghadir's journey from Iranian immigrant roots to leading fertility specialist on HawkeTalk, a story of resilience and innovation.
- [Laughs, Lessons, and Life: Ben Gleib on HawkeTalk](https://hawkemedia.com/insights/hawketalk-ben-gleid-comedian/): Explore comedian Ben Gleib's journey on HawkeTalk, from childhood inspirations to career highs, lows, and advice for aspiring entertainers.
- [The Lone Star Entrepreneur: Paul Hedrick's Quest for the Perfect Boot](https://hawkemedia.com/insights/hawketalk-paul-hedrick-tecovas/): Discover Paul Hedrick's journey from Harvard graduate to founding Tecovas, a revolutionary cowboy boot brand, on this episode of HawkeTalk.
- [Super Bowl Commercials 2024: Do They Still Matter](https://hawkemedia.com/insights/super-bowl-commercials/): Explore whether Super Bowl commercials still matter for advertisers, backed by research on revenue lift, ROI, and audience engagement data.
- [The Entrepreneurial Journey: A Story of Resilience and Vision](https://hawkemedia.com/insights/hawketalk-erik-huberman-ep-100/): Celebrate HawkeTalk's 100th episode as Erik Huberman shares his entrepreneurial journey, from childhood ventures to founding Hawke Media.
- [Rhythms of Resilience: Ann Miura-Ko's Melody from Pianist to Venture Capital Virtuoso](https://hawkemedia.com/insights/hawketalk-ann-miura-ko-venture-capital/): Discover Ann Miura-Ko's journey from disciplined pianist to trailblazing venture capitalist on HawkeTalk, exploring fear, passion, and nonconformity.
- [The Art of Authenticity: Transforming Personal Branding into Business Success](https://hawkemedia.com/insights/art-of-authenticity-simplybe/): Learn how SimplyBe CEO Jessica Zweig's approach to authentic personal branding can transform vulnerability and unique stories into business success.
- [HAWKE MEDIA ACQUIRES SIMPLYBE.](https://hawkemedia.com/insights/hawke-acquires-simplybe/): Hawke Media acquires personal branding agency SimplyBe, led by founder Jessica Zweig, expanding its executive thought leadership services.
- [10 Years of Hawke Media: A Letter from Our Founder](https://hawkemedia.com/insights/hawke-10-year-anniversary/): Read a letter from Hawke Media founder Erik Huberman celebrating 10 years of growth, resilience, and innovation across the marketing agency.
- [Redefining the Internet: Matthew Prince's Story of True Innovation](https://hawkemedia.com/insights/hawketalk-matthew-prince-cloudflare/): Discover Cloudflare CEO Matthew Prince's journey from childhood tech curiosity to revolutionizing internet security on this HawkeTalk episode.
- [6 Movies to Watch and 5 Books to Read to Honor MLK Day in 2024](https://hawkemedia.com/insights/6-movies-to-watch-and-5-books-to-read-to-honor-mlk-day/): We’ve selected 5 movies and 5 books to help you better understand and appreciate MLK’s impact on society and the world.
- [HawkeTalk: Cedric the Entertainer and Anthony Anderson on the Impact of Dreams, Self-Doubt, & Perseverance](https://hawkemedia.com/insights/hawketalk-cedric-the-entertainer-anthony-anderson/): Hear Cedric the Entertainer and Anthony Anderson discuss dreams, self-doubt, and entrepreneurship on HawkeTalk with host Erik Huberman.
- [Facebook Advertising Tips: Budgeting for New Acquisition vs. Retargeting](https://hawkemedia.com/insights/facebook-prospecting-vs-retargeting/): Many brands, whether they’ve been running new acquisition campaigns on Facebook or are completely new to the paid acquisition game, ask me: “how much money should we be spending on retargeting?” The answer comes down to several factors. Here’s what to consider when weighing how to allocate some of your budget to retargeting: How big
- [Why They Leave: The Hidden Psychology of Cart Abandonment](https://hawkemedia.com/insights/cart-abandonment-psychology/): Explore the hidden psychology behind checkout abandonment, covering pricing transparency, navigation, payment options, and mobile optimization.
- [5 Ways to Establish Your Food & Beverage Brand for Online Success](https://hawkemedia.com/insights/establish-your-food-beverage-brand-for-online-success/): Discover five ways food and beverage brands can build online success, including reviews, blogging, subscriptions, Amazon, and influencers.
- [How to Make a Landing Page: 9 Components That Convert](https://hawkemedia.com/insights/how-to-make-landing-page/): Learn nine essential components of a high-converting landing page, from headlines and CTAs to AI personalization and augmented reality features.
- [Top 13 Web Design Trends of 2024](https://hawkemedia.com/insights/top-web-design-trends/): Are you ready to take your website to the next level? Just set your sights on the leading web design trends for 2022 for help getting started.
- [SEO Trends to Know in 2024, According to Hawke Experts](https://hawkemedia.com/insights/seo-trends/): Search engines are an enigma, but experts in the field can keep you up to speed on the SEO trends you need to know.
- [10 Shopify Tools to Look Out For In 2024](https://hawkemedia.com/insights/10-shopify-tools-to-look-out-for/): Here are the 10 Shopify tools and apps that are shaking things up in 2022, pushing the boundaries of what’s possible in eCommerce.
- [A Comprehensive List of How to Create a Unique Brand Identity in 2024](https://hawkemedia.com/insights/a-comprehensive-list-of-how-to-create-a-unique-brand-identity/): Get a comprehensive guide to creating a unique brand identity, covering market research, mission statements, logo design, and brand voice.
- [Changes in Paper and Packaging Pricing in 2024](https://hawkemedia.com/insights/paper-and-packaging-pricing/): Learn why paper and packaging prices keep rising, from raw material costs to supply chain shifts, and how brands can manage production costs.
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- [Beyond Giving Tuesday — How Your Business Can Give Back This Holiday Season](https://hawkemedia.com/insights/beyond-giving-tuesday/): Learn how brands can give back beyond Giving Tuesday through donations, volunteering, and sustainability partnerships that build loyalty.
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- [HawkeStar Spotlight October: Tammy Yang, East Coast Partnerships Manager](https://hawkemedia.com/insights/hawkestar-spotlight-october-tammy-yang-east-coast-partnerships-manager/): Meet October's HawkeStar Tammy Yang, East Coast Partnerships Manager, who shares her background and approach to building strategic partnerships.
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- [Amazon Listing Optimization 101: What Sellers Should Know](https://hawkemedia.com/insights/amazon-listing-optimization/): Learn what Amazon listing optimization is and how it improves search visibility, click through rates, and conversions for sellers.
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- [How to Optimize Your Amazon Marketing Strategy](https://hawkemedia.com/insights/amazon-marketing-strategy/): Learn how to optimize your Amazon marketing strategy, covering advertising options, reviews, SEO, storefront design, and the platform's key risks.
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- [HawkeStar Spotlight November: Matt Kenemore, Director of IT](https://hawkemedia.com/insights/hawkestar-spotlight-november-matt-kenemore-director-of-it/): Meet November's HawkeStar Matt Kenemore, Hawke Media's Director of IT, who shares his path from lifelong tech enthusiast to IT leader.
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- [HawkeTalk #67: Keith St Onge: 19 Time World Champion Barefoot Waterskier](https://hawkemedia.com/insights/hawketalk-67-keith-st-onge-19-time-world-champion-barefoot-waterskier/): Hear 19-time world champion barefoot waterskier Keith St. Onge discuss his sport and pivot into real estate on this episode of HawkeTalk.
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- [Facebook Ad Automation: 5 Essential Automated Rules](https://hawkemedia.com/insights/facebook-ad-automation-rules/): Discover five essential Facebook Ad automation rules to pause underperforming ads, schedule campaigns, and scale budgets on high performers.
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- [Health & Wellness: Year-Round Marketing Ideas](https://hawkemedia.com/insights/health-wellness-year-round-marketing-ideas/): Optimize your health and wellness marketing campaigns all year long just as effectively as you do at the New Year with these calendar ideas.
- [How To Become an Ethical CEO: On Motivation and Marketing with Erik Huberman](https://hawkemedia.com/insights/how-to-become-an-ethical-ceo-on-motivation-and-marketing-with-erik-huberman/): Author of The Hawke Method, Erik Huberman, takes a look at how ethical leadership is essential to becoming an effective CEO.
- [How To Build Customer Loyalty After the Initial Purchase](https://hawkemedia.com/insights/how-to-build-customer-loyalty-after-the-initial-purchase/): Check out Hawke's list of tips to go above and beyond expectations and build customer loyalty after their initial purchase.
- [5 Ways To Use Valentine’s Day Marketing Campaigns To Engage and Excite Customers](https://hawkemedia.com/insights/best-valentines-day-campaigns/): Get inspired by five standout Valentine's Day marketing campaigns from Teleflora, MeUndies, Twitter, Pepsi, and Hotels.com to engage all customers.
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- [5 Ways To Turn Employees into Brand Ambassadors](https://hawkemedia.com/insights/5-ways-to-turn-employees-into-brand-ambassadors/): Looking to turn employees into brand ambassadors? Excite employees to the company vision with these to-dos and not-to-dos.
- [Keep Your Affiliate Marketing Legit: The Differences of Multilevel Marketing?](https://hawkemedia.com/insights/whats-the-difference-between-affiliate-and-multilevel-marketing/): Discover the key differences between affiliate and multilevel marketing, plus how to build a legitimate affiliate program for your brand.
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- [How To Build a High-Performing SMS Marketing Calendar](https://hawkemedia.com/insights/how-to-build-a-high-performing-sms-marketing-calendar/): Learn how to build a high performing SMS marketing calendar with consistent messaging that complements your existing email strategy.
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- [Reviews Are In: The Hawke Method](https://hawkemedia.com/insights/reviews-are-in-the-hawke-method/): Read early reviews of Erik Huberman's debut book The Hawke Method from marketing leaders, authors, and business owners praising its insights.
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- [The Value of Intellectual Property](https://hawkemedia.com/insights/the-value-of-intellectual-property/): This is a guest blog post written by a team member from Hawke Media's partner, NXT Level. NXT Level helps its customers elevate everything from advertising to helping them raise capital. What most entrepreneurs do​n't​ understand about intellectual property (IP), is that it is​ the foundation ​of a solid business. Your patents, trademarks, copyrights, website
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- [RIP Google Expanded Text Ads: What Advertisers Need to Know](https://hawkemedia.com/insights/google-expanded-text-ads-what-advertisers-need-to-know/): Google plans to sundown their expanded text ads, letting advertisers use existing ones after June 30 but only creating new responsive search ads.
- [How To Protect Your Branded Keywords on Google](https://hawkemedia.com/insights/how-to-protect-your-branded-keywords-on-google/): Discover five reasons why bidding on your branded keywords in search engine marketing helps maximize real estate and capture bottom-funnel traffic.
- [Web Design KPIs: How to Measure Success for UX/UI](https://hawkemedia.com/insights/web-design-kpis-how-to-measure-success-for-ux-ui/): Using web design KPIs to measure success for UX/UI can be a helpful way to learn about the effectiveness of your app or website.
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- [Use A/B Testing to Inform Advertising on a New Social Channel](https://hawkemedia.com/insights/use-a-b-testing-to-inform-advertising-on-a-new-social-channel/): Learn how to select a new social channel for ad testing, the importance of A/B testing, and how to interpret the results.
- [3 Ways to Use Social Listening in Your Paid Social Media Strategy](https://hawkemedia.com/insights/3-ways-to-use-social-listening-in-your-paid-social-media-strategy/): Master paid social media advertising with strategies for platform selection, audience targeting, creative testing, AI automation, and compliance.
- [Does Social Audio Make Sense For Your Brand?](https://hawkemedia.com/insights/does-social-audio-make-sense-for-your-brand/): Still wondering what is social audio? This new social networking medium is the next big thing and your business needs to be there!
- [HawkeAI: Automate Marketing Strategy](https://hawkemedia.com/insights/hawke-ai-automate-marketing-strategy/): Discover the launch of HawkeAI, a marketing automation platform that centralizes data, tracks performance, and predicts trends for brands.
- [What to Know About the Google Helpful Content Update](https://hawkemedia.com/insights/what-to-know-about-the-google-helpful-content-update/): Learn about Google’s recently released Helpful Content Update, which details how web content should be created. It focuses on people as opposed to gaming SEO.
- [Why Marketing in a Recession is Essential](https://hawkemedia.com/insights/why-marketing-in-a-recession-is-essential/): Companies face tough choices in a recession. Discover why marketing in a recession is critical for ongoing success and growth.
- [How to Successfully Market Your Business in a Recession](https://hawkemedia.com/insights/how-to-successfully-market-your-business-in-a-recession/): It’s time to recession-proof your marketing efforts! Ready to get started? Here’s how to approach marketing in a recession.
- [Are NFTs a Good Fit for Your Business?](https://hawkemedia.com/insights/are-nfts-a-good-fit-for-your-business/): This year, Coca-Cola, Starbucks, and more started to sell NFTs. Learn about how your business can use NFTs in s to build community, grow revenue, and reward loyal customers.
- [Hawke Media CEO Erik Huberman Speaks at Ad World](https://hawkemedia.com/insights/hawke-media-ceo-erik-huberman-speaks-at-ad-world/): Erik Huberman spoke to Eventible at AdWorld Conference in Los Angeles about the three core marketing principles and the advancements of AI.
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- [What Does a Community Manager Do?](https://hawkemedia.com/insights/what-does-a-community-manager-do/): Check out our interview with Hawke Media's own community manager to see what she does, how much the role should pay, and more.
- [Hawke Media's October Benchmarking Report](https://hawkemedia.com/insights/hawke-medias-october-benchmarking-report/): The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.
- [The Benefits of Pro Bono Marketing and How to Get Started](https://hawkemedia.com/insights/the-benefits-of-pro-bono-marketing-and-how-to-get-started/): Some of the very best promotional campaigns were designed and launched free of charge. Pro bono marketing can do wonders for marketers and clients alike.
- [Sunsetting Google Chrome Third-Party Cookies: Marketer Preparation Tips](https://hawkemedia.com/insights/sunsetting-google-chrome-third-party-cookies-marketer-preparation-tips/): Learn when and why Google Chrome third-party cookies are being removed and what alternatives marketers can use to replace them.
- [How to Benchmark Your PPC Data](https://hawkemedia.com/insights/how-to-benchmark-your-ppc-data/): Learn how to benchmark PPC data using internal and external methods, covering CTR, CPC, conversion rates, and search cannibalization.
- [Hawke Media's 2022 BFCM Report](https://hawkemedia.com/insights/hawke-medias-2022-bfcm-report/): The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.
- [The Value of Consistency in Your Marketing Reporting](https://hawkemedia.com/insights/the-value-of-consistency-in-your-marketing-reporting/): Consistency is essential to making data-based marketing decisions. See the difference it makes, and how the HawkeAI digital marketing insights can help.
- [Your Before-You-Kill-A-Campaign Checklist](https://hawkemedia.com/insights/before-you-kill-a-paid-media-campaign-checklist/): Here is a checklist to guide you when a paid media campaign just isn't working, so you can decide when to optimize and when to kill a campaign.
- [15 Reasons You Need a Marketing Strategy Audit](https://hawkemedia.com/insights/15-reasons-you-need-a-marketing-strategy-audit/): A marketing services audit is a third-party, data-driven assessment and review of your branding, messaging and marketing strategy's effectiveness.
- [Technical SEO and Content SEO: Examples + What Your Brand Needs to Know](https://hawkemedia.com/insights/technical-seo-and-content-seo-examples-what-your-brand-needs-to-know/): Learn the difference between technical SEO and content SEO, including on-page, off-page, and site-structure examples that improve rankings.
- [What to Expect When You Outsource Your Paid Media](https://hawkemedia.com/insights/what-to-expect-when-you-outsource-your-paid-media/): Learn what to expect when working with a marketing agency, from the first meeting and audit to what you should prepare beforehand.
- [8 Most Important Retention Metrics (and Their Formulas)](https://hawkemedia.com/insights/8-most-important-retention-metrics-and-their-formulas/): Get eight essential customer retention metrics and formulas, including CAC, CLTV, churn rate, NPS, and repeat purchase ratio, to guide your strategy.
- [Ecommerce Marketing Benchmarking Report 2023 from HawkeAI](https://hawkemedia.com/insights/hawkeai-annual-ecommerce-benchmarking-report/): The Hawke Media Benchmarking Report, Powered by HawkeAI, gives you a sense of what is working and what’s not for various industries.
- [How to Launch on a New Social Media Platform](https://hawkemedia.com/insights/guidelines-for-brands-to-launch-on-a-new-social-media-platform/): Learn which social media platform fits your business best by comparing Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit for paid ads.
- [Webpage Layout: Copy vs Graphics vs Video](https://hawkemedia.com/insights/webpage-layout-copy-vs-graphics-vs-video/): Learn the benefits and drawbacks of copy, graphics, and video in webpage layout design to create an effective, SEO-friendly content mix.
- [Improve Your Sustainable Marketing with Hawke Media Partners](https://hawkemedia.com/insights/improve-your-sustainable-marketing-with-hawke-media-partners/): Discover six sustainable marketing partners, including Ecodrive, Akra, Treet.co, and EcoCart, to help brands boost eco-friendly credibility and sales.
- [Make Your Cannabis Marketing Stand Out](https://hawkemedia.com/insights/make-your-cannabis-marketing-stand-out/): Learn how to make cannabis marketing stand out through unique branding, broader audience targeting, and diversified digital marketing services.
- [What Are LinkedIn Collaborative Articles and How Will They Impact SEO?](https://hawkemedia.com/insights/what-are-linkedin-collaborative-articles-and-how-will-they-impact-seo/): LinkedIn Collaborative Articles are changing the content marketing game. Learn how AI-written articles fit the Google Helpful Content Update (or not).
- [7 Highly Effective Ways to Improve CPM](https://hawkemedia.com/insights/7-highly-effective-ways-to-improve-cpm/): Do you know how to improve CPM ? Learning how to lower your CPM in the paid media landcape will help you keep up with competitors.
- [How Much Should I Spend on Paid Media: Why It's Worth the Investment](https://hawkemedia.com/insights/how-much-should-i-spend-on-paid-media-why-its-worth-the-investment/): Too many brands get by on the minimum paid media budget, and then are disappointed by inconsistent results. Here's why your PPC programs are worth the investment.
- [How to Add Google Analytics to a Website and Place a Pixel (5-Step Tutorial)](https://hawkemedia.com/insights/how-to-place-a-google-analytics-pixel/): Learn how to set up a Google Analytics pixel in just three steps so you can track who does what on your website.
- [PPC Trends Going Into May 2023 from HawkeAI](https://hawkemedia.com/insights/ppc-trends-going-into-may-2023-from-hawkeai/): Whether you're in an ecommerce or a lead-gen business, CPMs are going up on traditional PPC advertisers. Check out these April trends from HawkeAI to see how much.
- [Focus Your Growth: 3 Questions to Answer to Scale Your Ecommerce Business](https://hawkemedia.com/insights/focus-your-growth-3-questions-to-answer-to-scale-your-ecommerce-business/): Looking to scale your ecommerce business fast? If you can answer these three questions honestly, you'll find ways to grow quickly.
- [How to Leverage WhatsApp Marketing (A Guide for DTC Brands)](https://hawkemedia.com/insights/how-to-leverage-whatsapp-marketing-for-dtc-brands/): Learn how DTC brands can leverage WhatsApp marketing beyond abandoned cart recovery to boost engagement and gain AI-driven customer insights.
- [Why Now Is the Best Time in History to Start a Business](https://hawkemedia.com/insights/why-now-is-the-best-time-in-history-to-start-an-online-small-business/): Now is the perfect time to start an ecommerce business. Explore how low start-up costs, AI assistance, government support, and more will ensure your success.
- [10 Ways to Collect More First-Party Data](https://hawkemedia.com/insights/ways-to-collect-more-first-party-data/): You know first-party data is growing more important for marketers, so explore these five effective strategies to collect more of it.
- [Unleashing Growth: The Power of Inventory Funding and Marketing for Consumer Product Goods Brands](https://hawkemedia.com/insights/the-power-of-inventory-funding-and-marketing-for-consumer-product-goods-brands/): Inventory funding isn't just good for your marketing campaigns, it can be essential! Support your ads and boost customer satisfaction.
- [Boost Your Marketing Impact: Relationship Between Paid and Earned Media](https://hawkemedia.com/insights/boost-your-marketing-impact-relationship-between-paid-and-earned-media/): Take a look at the relationship between earned media and paid media to see how marketers can enhance messaging, target efficiently, and build creative assets.
- [How to Utilize 'Impact Marketing' in Your Overall Strategy to Avoid 'Greenwashing'](https://hawkemedia.com/insights/how-to-utilize-impact-marketing-in-your-overall-strategy-to-avoid-greenwashing/): Impact marketing can be great for your brand and for worthwhile causes. Learn how to leverage it with an authenticity that will prevent “greenwashing” accusations.
- [Should OTT Advertising Be a Part of Your Marketing Mix?](https://hawkemedia.com/insights/understanding-ott-advertising-strategies/): In 2020 some 2.13 billion people used over-the-top (OTT) services, so OTT advertising is set to be the next big thing. Here’s what to know when adding it to your marketing mix.
- [HawkeStar Spotlight August: Jeff Dickens, Art Director](https://hawkemedia.com/insights/hawkestar-spotlight-august-jeff-dickens-art-director/): Meet August's HawkeStar honoree Jeff Dickens, Hawke Media's Art Director, discussing his creative background and approach to branding design.
- [CRO: The Complete Guide to Conversion Optimization](https://hawkemedia.com/insights/conversion-rate-optimization/): Get a complete guide to conversion rate optimization, covering landing pages, checkout flow, A/B testing, and retargeting to boost conversions.
- [What Every Brand Needs to Know When Setting Cost-Per-Acquisition Goals](https://hawkemedia.com/insights/setting-cost-per-acquisition-goals/): Learn what every brand needs to know when setting cost per acquisition goals, including the key differences between CPA and CAC.
- [The Comprehensive Guide to Cannabis SEO](https://hawkemedia.com/insights/cannabis-seo-strategy/): Learn why SEO is crucial for cannabis brands facing advertising restrictions, and how the right strategy drives organic growth and visibility.
- [Empire Building with Serial Entrepreneur (and Pro Skateboarder) Rob Dyrdek](https://hawkemedia.com/insights/rob-dyrdek-serial-entrepreneur-brand-building/): Pro skateboarder turned serial entrepreneur Rob Dyrdek shares his tips for brand building and business success at eCom Week LA 2021.
- [How to Add Automation to Your eCommerce Store](https://hawkemedia.com/insights/how-to-add-automation-to-your-ecommerce-store/): Learn how to add ecommerce automation using Alloy, with workflow examples for marketing, customer support, fulfillment, fraud, and upselling.
- [Attribution 101: What Every Brand Needs to Understand](https://hawkemedia.com/insights/marketing-attribution-101/): Marketing attribution is crucial to the success of every business. Using the right attribution models and attribution tools can help you identify the strengths and weaknesses of your business. Check out their functions and how they can boost your brand awareness initiatives.
- [Hawke Media Named Klaviyo Platinum Master Partner](https://hawkemedia.com/insights/klaviyo-platinum-master-partner/): Hawke Media is named a Klaviyo Platinum Master Partner, reflecting its expertise in email and SMS lifecycle marketing for ecommerce brands.
- [15 Essential Marketing Metrics and KPIs to Track](https://hawkemedia.com/insights/15-internet-marketing-metrics-and-kpis/): Many online businesses measure their digital marketing success with the two most common marketing metrics and conversions: leads and sales. In reality, there are other indicators of the success of your marketing campaigns aside from these types of conversions. Such internet marketing metrics are crucial for tracking your marketing efforts and for knowing if they
- [3 Ways to Improve Your Customers' Experience During Black Friday and Cyber Monday](https://hawkemedia.com/insights/improve-customer-experience-bfcm/): Hawke Media partner, Plantt.io takes you through 3 ways to build brand loyalty by optimizing their Black Friday customer experience.
- [Five Key Components to Building a Successful Digital Content Strategy](https://hawkemedia.com/insights/digital-content-strategy-success/): Whether you run an eCommerce website or a brick-and-mortar business that relies on digital marketing to draw traffic to your website and, ultimately, drive sales, you may be looking at digital content creation. Content creation, a key component of content marketing, can be used to boost your search engine rankings, increase your website traffic, improve
- [What to Expect when Undergoing a Brand Strategy Project](https://hawkemedia.com/insights/brand-strategy-projects-what-to-expect/): Learn what to expect when undergoing a brand strategy project, from defining your brand's foundation to crafting a lasting brand identity.
- [The CMO and CFO Are a Match Made in Heaven](https://hawkemedia.com/insights/cmo-cfo-partnership/): Bringing the CFO and CMO together ensures the CFO is confident to give marketing the budget they need to drive objectives that are proven to supercharge revenue.
- [The Digital Marketer’s Guide to Effective Post Mortem Campaign Analysis](https://hawkemedia.com/insights/post-mortem-meeting/): Learn how to run an effective marketing campaign post mortem meeting, including key questions, agenda structure, and moderation tips.
- [How to Calculate ROAS Benchmarks that Truly Matter to Your Business](https://hawkemedia.com/insights/what-is-a-good-roas/): Learn how to calculate ROAS, compare it to POAS, and set meaningful return on ad spend benchmarks that fit your business and profit margins.
- [Ad Copy Strategy 101: Boost Your ROI with These Tips](https://hawkemedia.com/insights/ad-copy-strategy/): Learn ad copy strategy fundamentals, including tracking key metrics, competitor research, headline optimization, and social proof tactics.
- [Why Tracking Micro Conversions Is Key for Scalable Success](https://hawkemedia.com/insights/micro-conversions/): Learn why tracking micro conversions is key to scalable ecommerce success, helping you spot bottlenecks and fix your sales funnel faster.
- [Is it Possible to Measure Brand Awareness?](https://hawkemedia.com/insights/how-to-measure-brand-awareness/): Learn how to measure brand awareness using surveys, Google Trends, social media engagement, and Google Analytics to track your marketing impact.
- [Why You Need a Customer Win-back Strategy (and How to Build an Effective One)](https://hawkemedia.com/insights/customer-win-back-strategy/): Learn how to build an effective customer win-back strategy using email, SMS, retargeting, and loyalty programs to reconnect with past buyers.
- [What Every Brand Should Know About Lifecycle Marketing](https://hawkemedia.com/insights/what-is-lifecycle-marketing/): With advertising costs continuing to escalate and customers being offered more choices, there is a greater need than ever before to examine how lifecycle marketing could benefit your company’s bottom line.
- [HawkeStar Spotlight July: Giancarlo Giron, Executive Assistant](https://hawkemedia.com/insights/hawkestar-spotlight-july-giancarlo-giron-executive-assistant/): Meet July's HawkeStar honoree Giancarlo Giron, an executive assistant at Hawke Media recognized for his empathy, drive, and team leadership.
- [5 Crucial Steps for Building Effective Creative Strategies](https://hawkemedia.com/insights/build-effective-creative-strategy/): Learn five crucial steps for building an effective creative strategy, from setting SMART goals to establishing KPIs and channel selection.
- [Affiliate vs. Partner Marketing: What’s the Difference?](https://hawkemedia.com/insights/affiliate-vs-partner-marketing/): Compare affiliate versus partner marketing to understand compensation differences, tactics, and which approach best fits your brand's goals.
- [Media Planning 101: From Strategic Goals and Budgets to Ad Content and Placement](https://hawkemedia.com/insights/media-planning-101/): Media planning begins with strategic goals and budgets and drills right down to specific ad layouts and timelines, all to ensure that every dollar spent on advertising gets the maximum return on investment.
- [6 B2B Email Marketing Best Practices All Companies Should Know](https://hawkemedia.com/insights/6-b2b-email-marketing-best-practices/): With fewer than 1 in 5 marketing emails being opened today, making sure your B2B email marketing campaign is optimized for your target clients is the only way to get your messages read, let alone make them stand out from the competition.
- [Mr. Wonderful Shares the 3 Key Components to Great Startup Pitches with Hawke Media](https://hawkemedia.com/insights/great-startup-pitches-mr-wonderful/): In this article, Shark Tank's Kevin O'Leary shares his top tips for startup pitches that will catch the eye of investors.
- [How Streaming Became A Viable Career In The Internet Age](https://hawkemedia.com/insights/how-streaming-became-a-career/): Learn how streaming on platforms like Twitch became a viable career, and what niche, consistency, and quality it takes to build an audience.
- [HawkeStar Spotlight June: Max Finke, Sales Manager](https://hawkemedia.com/insights/hawkestar-spotlight-june-max-finke-sales-manager/): Meet June's HawkeStar Max Finke, Sales Manager, who shares his career journey from retail management to leading Hawke's sales team.
- [7 Ways Digital Rewards Can Boost Marketing Campaign Engagement](https://hawkemedia.com/insights/digital-rewards-boost-marketing-campaign-engagement/): Discover seven ways digital rewards like e-gift cards can boost engagement across webinars, referral programs, surveys, and loyalty campaigns.
- [YouTube SEO: 8 Things You Should Do and 2 Things to Avoid to Boost Your Search Ranking](https://hawkemedia.com/insights/youtube-seo/): Having a great video does not guarantee you a high number of views on YouTube. You can have all the skills and expertise in creating content, and your video could be the most helpful and relevant to the user’s needs. Still, no one would be able to watch it if they could not find it.
- [Hawke Teams up with Extended Warranty Platform, Clyde](https://hawkemedia.com/insights/hawke-clyde-partnership/): Hawke Media partners with Clyde as its first extended warranty provider, giving clients a new revenue stream and better post-purchase experience.
- [The Benefits of Responsive Display Ads: Are They Worth It?](https://hawkemedia.com/insights/responsive-display-ads/): Discover the benefits of Google responsive display ads, including faster setup, optimized creative combinations, and increased organic website traffic.
- [How to Build an Effective TikTok Influencer Marketing Strategy](https://hawkemedia.com/insights/how-to-build-tiktok-influencer-marketing-strategy/): Learn how to build a TikTok influencer marketing strategy, including finding creators, negotiating deals, and understanding typical costs.
- [What Brands Need to Know About their Amazon Sales Rank](https://hawkemedia.com/insights/amazon-sales-rank/): Learn what brands need to know about Amazon sales rank and how a strong marketing strategy can help boost your Best Seller ranking.
- [5 Proven Tips for B2B Brands to Succeed in eCommerce](https://hawkemedia.com/insights/tips-for-b2b-companies-to-use-ecommerce/): Discover five proven tips for B2B companies to succeed in ecommerce, from joining B2B marketplaces to optimizing digital storefronts and listings.
- [Looking to Boost Your Brand Awareness? Use these Ad Formats](https://hawkemedia.com/insights/brand-awareness-ad-formats/): Learn which ad formats build brand awareness best across Facebook, search, Pinterest, YouTube, and TikTok, plus how to measure campaign success.
- [How to Survive iOS 14: The Complete Guide](https://hawkemedia.com/insights/surviving-ios-14/): Get a complete guide to surviving iOS 14 privacy changes, including how App Tracking Transparency affects advertisers and digital marketing.
- [The Ever-Building Marketing Strategy](https://hawkemedia.com/insights/the-ever-building-marketing-strategy/): Learn the three core principles of marketing, awareness, nurturing, and trust, that Hawke Media used to grow over 3,000 brands.
- [How to Fund Your DTC Brand](https://hawkemedia.com/insights/how-to-fund-your-dtc-brand/): Discover five ways to fund your DTC brand, including credit cards, bank loans, online loans, invite-only financing, and instant advances.
- [HawkeStar Spotlight May: Sarah Ratliff, Digital Strategist](https://hawkemedia.com/insights/hawkestar-spotlight-may-sarah-ratliff-digital-strategy/): Meet May's HawkeStar Sarah Ratliff, Digital Strategist, who shares her background, love of a challenge, and advice on building strong client relationships.
- [HawkeStar Spotlight April: Nate Somsen, SEO Specialist](https://hawkemedia.com/insights/hawkestar-april-nate-somsen/): Meet April's HawkeStar Nate Somsen, SEO Specialist, who shares his passion for local business discovery and honest team relationships.
- [Why Outsourcing Your Financial Services is a Smart Move](https://hawkemedia.com/insights/why-outsourcing-your-financial-services-is-a-smart-move/): Growing brands face many challenging decisions. Outsourcing marketing functions or building an in-house team for their content strategy may be a part of the equation, but for many of these companies, they face difficult issues concerning their financial services. Most current solutions offer sub-optimal options at best: part-time consultants with high turnover and little incentive
- [HawkeStar Spotlight March: Riya Jindal, Partnerships Manager](https://hawkemedia.com/insights/hawkestar-march-riya-jindal/): Meet March's HawkeStar Riya Jindal, Partnerships Manager, who shares her background in film and her approach to building strong relationships.
- [Hawke Media WINS "Best Digital Marketing Agency" in the Yotpo Partner Awards](https://hawkemedia.com/insights/hawke-wins-best-marketing-agency/): Hawke Media wins Yotpo's Best Digital Marketing Agency award for its SMS and campaign strategy work with client Alkaline Herb Shop.
- [Hawke Media joins NOW Art to Light up Los Angeles](https://hawkemedia.com/insights/hawke-media-now-art-luminex-dtla/): Hawke Media sponsors NOW Art's Luminex event, bringing large-scale projection art installations back to Downtown Los Angeles for thousands of guests.
- [Hawke Media Lands on MediaBuyers LLC, Acquires MediaBuyers.com To Extend Its Media Buying Powerhouse](https://hawkemedia.com/insights/hawke-acquires-mediabuyers-com/): Hawke Media acquires MediaBuyers.com and MediaBuyers LLC, adding print, broadcast, and out-of-home advertising to its media buying services.
- [HawkeTalk: 3 Lessons from Navigating Hollywood with Doug Ellin, Creator of HBO’s Entourage](https://hawkemedia.com/insights/hawketalk-doug-ellin-hbo-entourage/): Hear Entourage creator Doug Ellin share three career lessons on Hollywood setbacks, comebacks, and creative risk-taking on HawkeTalk.
- [Out of the Nest: What Industries Are Growing vs. Shrinking In 2021](https://hawkemedia.com/insights/out-of-the-nest-3-5-2021/): Hi all 👋. I’m Trevor Williams, Hawke Media’s Head of Marketing, coming at you every Friday with an industry deep dive following our Thursday Special Reports. Today’s issue – where are consumers spending money in 2021? As we enter the remaining month of Q1 for 2021 (how fast time flies) we’ve seen increased market growth
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- [Are Content Clusters the Key to Leveling Up Your Content Marketing Strategy?](https://hawkemedia.com/insights/content-clusters-key-digital-marketing-strategy/): Quality content has been a crucial digital marketing strategy for many years. What can you do to ensure your content stands out among the ever-increasing amount of noise? Enter, content clusters. This strategy combines the best of SEO-focused content marketing strategy with a structure that encourages your audience to engage and stay on your site
- [3 Revolutionary New Strategies for Maximizing eCommerce Revenue](https://hawkemedia.com/insights/revolutionary-ecommerce-revenue-strategies/): Discover three revolutionary strategies for maximizing ecommerce revenue, including live streaming, that emerged during the pandemic surge in online shopping.
- [Power Couple: The Okendo/Postscript Integration Ready to Rock Your UGC through SMS](https://hawkemedia.com/insights/okendo-postscript-integration-ugc-sms/): Learn how Okendo's integration with Postscript combines user-generated content and SMS marketing to boost conversion and segmentation.
- [Answer These Questions Before Starting Your E-Commerce Business](https://hawkemedia.com/insights/answer-these-questions-before-starting-your-ecommerce-business/): Below is a list of questions you should definitely answer before you get started with your e-commerce business. This will give you a solid foundation to really have a handle of what you are getting into. Step 1 – Product Do you have intimate knowledge of a specific product or industry? Is there a product
- [5 Ways to Build your Network](https://hawkemedia.com/insights/5-ways-to-build-your-network/): Get five tips for building a strong professional network, from explaining your value clearly to skipping generic networking events.
- [5 Great Ways to Get Press](https://hawkemedia.com/insights/great-ways-to-get-press/): Discover five great ways to get press for your brand, from telling a compelling story to forming strategic partnerships and guest blogging.
- [The 5 Key Metrics to Analyzing your E-Commerce Business](https://hawkemedia.com/insights/the-5-key-metrics-to-analyzing-your-ecommerce-business/): Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business. Without knowing each and every one of these points, there is no way you can know if your business is sustainable. Make sure when starting out, you are tracking each of these metrics so you
- [Subject Line: Would You Read This?](https://hawkemedia.com/insights/would-you-read-this/): During the day, we've all put aside some time to check our email or there are those of us who aggressively refresh our inboxes. You delete the spam, you gloss over the promotions, and you find what you're looking for, but every once in a while there's that one that catches your eye. Well-known brands
- [Email Marketing: 5 Ways To Keep Them Coming Back](https://hawkemedia.com/insights/email-marketing-5-ways-to-keep-them-coming-back/): Learn five email marketing tips for retaining subscribers, including staying in touch, personalization, building trust, and rewarding loyalty.
- [Creating An Optimal Win-Back Campaign](https://hawkemedia.com/insights/creating-an-optimal-win-back-campaign/): List hygiene is a crucial part of succeeding in email marketing. It's important to know how to use a win-back campaign to not only re-engage your users but also to maintain a healthy and active email list. The formula I’ve learned to love when it comes to a win-back campaign is: the right message +
- [Direct Response Marketing vs. Branding](https://hawkemedia.com/insights/direct-response-marketing/): I remember when I first entered the world of direct response. I had come from an e-commerce startup that rarely spent any money on media buying; that business had the fortunate position of growing organically through word of mouth. But, not all of us have that luxury, and to grow your online business, I quickly
- [Quick Tips To Getting Started With Email Marketing](https://hawkemedia.com/insights/quicktips-to-getting-started-with-email-marketing/): Email marketing is a powerful tool for reaching out to your new and existing customers. Find out how to get started, and follow our tried and tested tips for getting into the inbox, getting opened, and converting.
- [Responsive vs. Attractive Emails](https://hawkemedia.com/insights/responsive-vs-attractive-emails/): Discover why responsive email design often outperforms overly attractive layouts, and how simple templates can boost your click through rates.
- [3 Keys to Smart Media Planning & Media Buying](https://hawkemedia.com/insights/media-planning-media-buying/): Learn three keys to smart media planning and buying, covering audience research, diversifying your media mix, and continual optimization.
- [How to Double Website Conversion: Part 2](https://hawkemedia.com/insights/how-to-double-website-conversion-part-2/): In Part 1 , we covered the how of doubling website conversion rate. This week, we're telling you when to implement those strategies.When visitors first arrive on siteEngage shoppers right when they arrive on your site. This will ensure that your pop up will get maximum exposure. This is the most common method of engagement
- [How Great Content Feeds Great Social Media](https://hawkemedia.com/insights/how-great-content-feeds-great-social-media/): In this session I will be talking about the differences between static information and dynamic content. By tracing the evolution of marketing alongside the growth of social media, I believe that the job of a brand is to help consumers discover a better version of themselves. Brands take consumers from where they are to where
- [Stop Celebrating Fundraising](https://hawkemedia.com/insights/stop-celebrating-fundraising/): Before I begin, I know not everyone is going to share my sentiment, but with the environment becoming what it is I feel that it needs to be said. Entrepreneurs need to stop celebrating their fundraising.This culture has built over the years, in the start up and tech world, that a fundraise means a company
- [Blogging and the Affiliate Space](https://hawkemedia.com/insights/blogging-and-the-affiliate-space/): Learn how bloggers monetize their content through affiliate marketing networks by featuring relevant products that align with their audience.
- [Evergreen Principles of What to Do for Email Marketing](https://hawkemedia.com/insights/the-dos-and-donts-of-email-marketing/): Learn the basics of email marketing strategy, including list growth, segmentation, automation, and key metrics like open rate and deliverability.
- [Starting Your Affiliate Program & Keeping it Up](https://hawkemedia.com/insights/starting-your-affiliate-program-keeping-it-up/): So you have decided that it is time to launch your affiliate program? You have had success on your e-commerce site but you think there may be more opportunity out there for your new affiliate program. This is the ideation behind several marketers who are ready to grow their efforts and see what else is
- [Beware of Search Engine Marketing](https://hawkemedia.com/insights/beware-of-search-engine-marketing/): Search Engine Marketing, sometimes called PPC, is one of the most prevalent forms of digital marketing. Traditionally, this is where most large e-commerce brands spend the bulk of their dollars. While this makes sense for many companies there are still a lot of pitfalls in this form that most aren't aware they are falling into
- [Building Trust: Influencer Marketing](https://hawkemedia.com/insights/building-trust-influencer-marketing-2/): Learn how influencer marketing builds consumer trust, why mid-tier influencers often deliver stronger ROI, and how to execute campaigns well.
- [How to Double Website Conversion: Part 1](https://hawkemedia.com/insights/how-to-double-website-conversion-part-1/): Whether you’re a blogger, publisher, small business owner or online retailer, today’s competition across the web is so incredibly fierce. Combine the massive amounts of information and competition with the short attention span of the general consumer and you’ve got a market where it’s tough to stick out from competitors. So when a visitor comes
- [How to Grow Your Brand with Facebook Video Ads](https://hawkemedia.com/insights/grow-your-brand-with-facebook-video-ads/): Learn tips for optimizing Facebook video ad campaigns, covering user intent, target audience, video format, and designing for silent viewing.
- [Email Mobile Optimization Tips](https://hawkemedia.com/insights/email-mobile-optimization-tips/): Smartphones and the overall mobile experience is here to stay. We as marketers better get used to it and learn to adapt. A recent study shows that more than 88 percent of smartphone users will check email on their phone daily. This can lead to a steep decrease in email activity if you fail to
- [7 Important Tips to Improve Your Email Open Rates](https://hawkemedia.com/insights/7-tips-to-improve-email-open-rates/): A significant amount of effort is put into capturing a user’s email address, building various segments, designing emails that look appealing, and delivering a clear message. However, if your recipient does not open your emails, all your effort has gone to waste. To make your life a little easier, here are some helpful tips and
- [The Importance of Testing](https://hawkemedia.com/insights/the-importance-of-testing/): So you have a live digital marketing campaign, and you've found some digital media buys that are working for your brand. You developed a creative concept with your designers, and you're starting to see some clicks roll in. What's next? Today, I'd like to chat with you about the importance of testing, my testing methodologies,
- [Keep Customers Coming Back: Why Retargeting is so Successful](https://hawkemedia.com/insights/retargeting-successful/): Learn why retargeting is so successful at converting leads, thanks to cross platform remarketing tools that keep your brand top of mind.
- [3 Ways to Give Your Brand a Beauty Makeover](https://hawkemedia.com/insights/brand-makeover-jue-wong/): Learn three ways to give your brand a beauty makeover from JuE Wong, who led the turnaround of Elizabeth Arden through digital and social strategy.
- [7 Tips to Create the Best Mobile Friendly Site](https://hawkemedia.com/insights/optimizing-for-smartphones/): Learn how to optimize ecommerce websites for smartphones with simplified layouts, reduced text, white space, and mobile-friendly navigation.
- [The Best E-Commerce Website Design - Part Two](https://hawkemedia.com/insights/e-commerce-website-design-two/): Learn key ecommerce website design elements in part one of this series, covering product photography, layout, and easy navigation for conversions.
- [The Best E-Commerce Website Design - Part One](https://hawkemedia.com/insights/e-commerce-website-design-one/): Learn key ecommerce website design elements in part one of this series, covering product photography, layout, and easy navigation for conversions.
- [How to Drive an Effective Content Marketing Strategy](https://hawkemedia.com/insights/content-marketing-strategy-drew-neisser/): Normally, “to push” is the exact opposite of what your goal should be in your content marketing strategy. You want to pull readers in, not push them where they don’t want to be.But PUSH also happens to be the perfect acronym for what your content should look like. It should have...Purpose - If your brand
- [Building an Acquisition Strategy with Facebook or Google](https://hawkemedia.com/insights/acquisition-strategy-facebook-google/): Learn when to use Facebook versus Google for your acquisition strategy, based on creative storytelling, targeting, search intent, and retargeting.
- [Granular Targeting – When to Use it and When to Stay Broad](https://hawkemedia.com/insights/granular-targeting-use-stay-broad/): Learn when to use granular targeting versus staying broad in ad campaigns, based on budget size and statistically significant data.
- [How to Design and Implement a Flawless Facebook Strategy](https://hawkemedia.com/insights/white-paper-design-implement-flawless-facebook-strategy/): Download Hawke Media's white paper on designing a scalable Facebook advertising strategy using targeting, retargeting, and A/B testing.
- [7 SEO Mistakes All Experts Make](https://hawkemedia.com/insights/7-mistakes-seo-experts-make/): Learn seven common SEO mistakes experts make, covering page speed, keyword targeting, thin content, title tags, and unnatural link building.
- [3 Ways to Identify and Target the Right Search Terms](https://hawkemedia.com/insights/identify-search-terms-ely-kahn/): Some folks don’t like talking to other folks.Or at least they don’t like talking to other folks who are salespeople. Or consuming a lot of traditional marketing. Basically, they want to go out and educate themselves.Search is a critical way of reaching them, and that means you have to identify search terms and develop content
- [Is Influencer Marketing Right for B2B Companies?](https://hawkemedia.com/insights/is-influencer-content-marketing-right-for-b2b-companies/): Learn why influencer marketing works for B2B companies too, guiding buyers from awareness through evaluation, trial, and loyalty.
- [How GrubHub Steals Restaurant's Orders with SEO](https://hawkemedia.com/insights/how-grubhub-steals-restaurants-orders-with-seo/): See how GrubHub allegedly published misleading restaurant profiles using deceptive meta descriptions to redirect local search traffic to its platform.
- [How to Create the Ultimate Email Marketing Campaign Easily](https://hawkemedia.com/insights/creating-the-ultimate-email/): What’s on the inside of your email marketing campaign is just as important as what’s on the outside. Each email should serve a clear purpose, whether it’s customer retention, direct response, informative, etc. Once you’ve established what kind of email you want to send out, there’s a lot to think about once you hit the
- [The Ecommerce Pyramid](https://hawkemedia.com/insights/the-hierarchy-of-ecommerce-marketing/): Learn the ecommerce pyramid framework covering product, brand, and website foundations needed before building traffic and retargeting.
- [6 Easy Ways to Boost Your Email Open Rates](https://hawkemedia.com/insights/boost-email-open-rate/): It doesn't really matter what you sell - email is the most powerful revenue-driver in the digital marketing ecosystem. But, needless to say, if your customers and prospects don't open your email, you'll never see a dime.Below are the 6 ways to improve your open rates:1 - 'From' NameBelieve it or not, how you show
- [Three Reasons to Avoid a Revenue-Share with Your Marketing Agency](https://hawkemedia.com/insights/revenue-share/): Learn three reasons to avoid revenue-share agreements with marketing agencies, including short-term focus, risk minimization, and misaligned upside.
- [What Is Programmatic Advertising?](https://hawkemedia.com/insights/what-is-programmatic-advertising/): Learn advanced programmatic advertising strategies, including data-driven targeting, creative optimization, real-time bidding, and fraud prevention.
- [Your Grandma Can't Read Your Emails: Step Up Mobile Email Design](https://hawkemedia.com/insights/grandma-cant-read-emails-step-mobile-email-design/): Learn the differences between mobile aware, responsive, and responsive aware email design to make sure your marketing emails are easy to read.
- [Optimizing Google Ads for Mobile](https://hawkemedia.com/insights/optimizing-google-ads-mobile/): Learn how to optimize Google Ads for mobile, covering headline placement, extensions, mobile landing pages, and display network ad formats.
- [The 5-Step Guide to Optimizing Emails for Mobile Devices](https://hawkemedia.com/insights/optimizing-emails-mobile-devices/): Get a five-step guide to optimizing emails for mobile devices, covering subject lines, pre-header text, image sizing, and responsive coding.
- [The Big Question: Mobile Dedicated Website vs. Responsive Design](https://hawkemedia.com/insights/mobile-dedicated-website-responsive-design/): Compare mobile-dedicated websites, web apps, and responsive design to decide which approach best fits your brand's mobile marketing strategy.
- [Understanding Design C.R.A.P.](https://hawkemedia.com/insights/design-principles-crap/): Some design is just CRAP. Some crap can be beautiful, and some crap is just… crap. There is a difference between the two. One is executed following foundational design principles that structure any asset for success, and another is executed with no guidelines or understanding of design principles. How can you make sure you are
- [Connecting the Dots Between Blog Content and Email](https://hawkemedia.com/insights/blog-content-emails/): Blog content and email should point to one another in all your lifecycle marketing efforts to increase customer perception and following.
- [SEM: The Branded Campaign](https://hawkemedia.com/insights/bidding-on-branded-keywords/): Everyone who manages a search engine marketing (SEM) account is seeking the best-kept secret to boost performance. As a media buyer for Hawke Media, I feel like I’ve encountered just about every type of account possible. One thing that has remained the same is that you should always be bidding on branded keywords.Skeptical? If yes,
- [Expectation Setting in Facebook Advertising for E-Commerce Businesses](https://hawkemedia.com/insights/expectation-setting-facebook-ad/): Learn why proper expectation setting on the landing page can prevent lost conversions from Facebook ad clicks that lead nowhere.
- [Optimizing Facebook Campaigns and Manually Bidding for Conversions](https://hawkemedia.com/insights/facebook-conversion-optimization/): Learn how Facebook's ad auction and conversion bidding work, including audience size, budget, and bid strategies that improve campaign performance.
- [5 Ways to Make Holiday Shopping a Breeze For Your Customers](https://hawkemedia.com/insights/ways-holiday-shopping-breeze/): Learn five ways to make holiday shopping easier for customers, including simple navigation, live chat support, and dedicated gift sections.
- [Getting Serious About Segmenting Influencers](https://hawkemedia.com/insights/segmenting-influencer-marketing/): Learn how to segment influencers by keywords, gender, location, reach, and past collaborations to target audiences more effectively.
- [How to Win the B2C Market by Using a B2B Digital Marketing Methodology](https://hawkemedia.com/insights/b2c-market-b2b-digital-marketing-methodology-jay-zhang/): Jay Zhang is the Senior Marketing Director for Integrated Marketing and Demand Generation at United Family Healthcare in China.In this episode, he joined us from the other side of the world to discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.[smart_track_player url="http://traffic.libsyn.com/hawkemediapodcast/Jay_Zhang_hawke_media_Master.mp3" title="23:
- [How To Set Up A Last Minute SEM Holiday Campaign](https://hawkemedia.com/insights/last-minute-sem-holiday-campaign/): Learn how to set up a last minute SEM holiday campaign, from remarketing lists to keyword insertion ads and automated start and end rules.
- [Email Mistakes: How Chubbies Shorts Goofed and Capitalized](https://hawkemedia.com/insights/email-mistakes-chubbies/): Learn how Chubbies Shorts recovered from a broken email link mistake, and four steps any brand can follow when marketing errors happen.
- [Experiential Marketing - Should Your Brand be Doing it?](https://hawkemedia.com/insights/experiential-marketing-brand/): Find out whether experiential marketing fits your brand by evaluating your product's price point, purchase decision length, and sensory appeal.
- [The Marriage of Search Engine Marketing and Social Media Advertising](https://hawkemedia.com/insights/search-engine-marketing-social-media-advertising/): Learn how combining search engine marketing with social media advertising boosts branded searches, retargeting, and overall conversion rates.
- [The Power of Social Proofing and What it Means for Your Business](https://hawkemedia.com/insights/power-social-proofing-can-mean-business/): Learn how the power of social proofing, including referral programs and customer sharing, can help your business build trust and grow sales.
- [How Social Media Impacts Search Engine Optimization](https://hawkemedia.com/insights/social-media-search-engine-optimization/): Learn how social media indirectly impacts SEO by driving traffic, earning backlinks, and building relationships that boost content visibility.
- [The Power of Social Proofing](https://hawkemedia.com/insights/power-social-proofing/): As much as you’d like to think, social media isn’t just for Millennials. My mom uses Facebook to connect with her hometown friends she hasn’t seen in 20+ years. I think a lot of us can relate (although we aren’t the biggest fans) that our parents are using Facebook just about as much as we
- [The Symbiotic Relationship Between Social Media and SEM](https://hawkemedia.com/insights/social-media-search-engine-marketing/): There are a plethora of ways social media and search engine marketing (SEM) can work hand-in-hand to create a "whole" marketing plan that is greater than the sum of its parts. Below are a few of the most evident ways in which social media and SEM can share a symbiotic relationship:ExposureSocial media can be a
- [The Evolution of Social Media](https://hawkemedia.com/insights/the-evolution-of-social-media/): Explore how social media strategy has evolved, balancing organic content with paid advertising to build brand awareness and drive conversions.
- [Guerilla Marketing Tactics for Influencer Outreach](https://hawkemedia.com/insights/guerilla-marketing-tactics-influencer-outreach/): Learn four guerrilla marketing tactics for influencer outreach, including personalized engagement, free samples, and experiential brand events.
- [3 Inexpensive Ways to Use Guerrilla Marketing Tactics Offline](https://hawkemedia.com/insights/inexpensive-guerrilla-marketing-tactics/): Discover three inexpensive guerrilla marketing tactics, including branded stickers, free samples, and Snapchat filters, to boost brand exposure.
- [How to Market Your Pop-Up Shop](https://hawkemedia.com/insights/market-pop-up-shop/): Learn how to market a pop up shop with tips on landing pages, influencer outreach, launch parties, and email capture to keep customers engaged.
- [Measure The Online Success Of Your Guerrilla Marketing Campaign](https://hawkemedia.com/insights/measure-success-guerrilla-marketing-campaign/): Learn how to measure the online success of a guerrilla marketing campaign using direct traffic, coupon codes, shortened URLs, and SEM.
- [When Online and Offline Guerrilla Marketing Efforts Work in Tandem](https://hawkemedia.com/insights/online-offline-guerrilla-marketing-tandem/): See how Glossier's #glossierinthewild guerrilla campaign shows brands how to blend online buzz with offline street-level marketing activations.
- [Inexpensive Guerrilla Marketing Strategies](https://hawkemedia.com/insights/inexpensive-guerrilla-marketing-strategies/): Apparently, the phrase “guerrilla marketing” was established by a man named Jay Conrad Levinson in 1984. The expression describes unconventional, cost-effective marketing strategies that small businesses anywhere could use to get their company noticed. The idea is to use non-traditional advertising activities to connect your brand with your target audience at the “street level,” and
- [How to use Pay-Per-Click for Guerrilla Marketing](https://hawkemedia.com/insights/paid-search-guerrilla-marketing/): Learn how to use pay per click advertising for guerrilla marketing campaigns, with tactics tailored to new, growing, and established brands.
- [Impactful Examples of Guerrilla Marketing](https://hawkemedia.com/insights/examples-of-guerrilla-marketing/): Quietly and quickly with plastic stencils in hand, a group of people set to work “tagging” the city streets with advertisements. But instead of cans of spray paint, another tool was used—a pressure washer, letting the message sit in the negative space of the freshly cleaned street.Clean graffiti is just one example of an advertising
- [Go Ape on Your Digital Guerrilla Marketing Campaign](https://hawkemedia.com/insights/digital-guerrilla-marketing-campaign/): See how Cards Against Humanity and Tai Lopez used digital guerrilla marketing tied to brand values to create viral buzz and drive engagement.
- [What Makes a Good Guerrilla Stunt & Marketing Campaign?](https://hawkemedia.com/insights/guerrilla-marketing-stunt-campaign/): Guerrilla marketing—Yes, we have heard it all at some point in our lives. But which ones stick out to you? It's usually just a handful, right? Those are the campaigns that are successful!One guerrilla marketing stunt that I will always remember was from the show Gossip Girl. Yup! I went there. It was when one
- [Get Acquainted With Guerrilla Marketing](https://hawkemedia.com/insights/acquainted-guerrilla-marketing/): Get acquainted with guerrilla marketing through a real example showing how a small budget campaign can generate thousands in revenue for your brand.
- [Advantages of Mobile Marketing on Facebook](https://hawkemedia.com/insights/advantages-mobile-marketing-facebook/): Discover the cost and reach advantages of mobile-only Facebook advertising, including newsfeed and Audience Network ad placements.
- [Introducing The Nest: Hawke Media’s Co-Retail Space](https://hawkemedia.com/insights/introducing-the-nest/): Online shopping is fast, convenient, and—let's be honest—fun to do from the comfort of your couch while drinking a glass of wine. But sometimes you want to see the product in person. That's why we're introducing The Nest—a temporary co-retail space from Hawke Media. The Nest will house 10 of the coolest online brands—offline—in the
- [Optimizing Mobile Search Marketing On AdWords](https://hawkemedia.com/insights/mobile-search-marketing-adwords/): Learn how to optimize mobile search marketing on AdWords by splitting campaigns, tailoring ad copy, and using mobile-friendly extensions.
- [3 Helpful Tips To Design a Mobile Optimized Site](https://hawkemedia.com/insights/3-helpful-tips-design-mobile-optimized-site/): Learn three tips for designing a mobile-optimized website, including clear calls to action, simplified layouts, and strategic use of images.
- [3 Ways to Spot Fake Influencers & Why Authenticity is Key](https://hawkemedia.com/insights/three-ways-spot-fake-influencers/): Learn three ways to spot fake influencers, including checking engagement rates, requesting analytics insights, and using outside verification tools.
- [Confused About Google's AdWord Auction? Think About Blue Pencils.](https://hawkemedia.com/insights/google-ad-auction-blue-pencils/): Understand how Google AdWords auctions work using a simple blue pencils example that breaks down bidding, quality scores, and ad rank.
- [How the Gmail Update Will Affect Your Email Marketing Strategy](https://hawkemedia.com/insights/gmail-update-email-marketing/): Learn how the Gmail update, including unsubscribe suggestions and new emoji rendering, could affect your email marketing strategy.
- [The Dynamic Duo: Paid Social and Email Marketing](https://hawkemedia.com/insights/dynamic-duo-paid-social-email-marketing/): Learn how pairing paid social with email marketing builds retargeting lists, grows subscribers, and lowers customer acquisition costs.
- [Get the Most Hearts on Your Next Instagram Sponsored Ad](https://hawkemedia.com/insights/get-most-hearts-next-instagram-sponsored-ad/): Learn how to run effective Instagram sponsored ads, including ad composition, Facebook targeting, business tools, and influencer partnerships.
- [A Brief History of Paid Social Media](https://hawkemedia.com/insights/history-importance-paid-social-media/): Master paid social media advertising with strategies for platform selection, audience targeting, creative testing, AI automation, and compliance.
- [3 Reasons to Use SEO and PPC Together](https://hawkemedia.com/insights/three-reasons-seo-ppc-together/): Even though search engine optimization (SEO) and pay-per-click (PPC) have different approaches and strategies, did you know they can complement one another for the success of the whole business? Here are some reasons why you should consider using both SEO and PPC in synergy. 1. Earn Higher Visibility by Dominating the Search Engine Result Page
- [Leveraging Influencers Into Your Affiliate Program](https://hawkemedia.com/insights/leveraging-influencers-affiliate-program/): Learn how to leverage influencers within your affiliate program using commission structures and outreach that drive sales and brand awareness.
- [How to Use Stock Photos for Social Media](https://hawkemedia.com/insights/stock-photos-for-social-media/): Learn how to find and use free, licensed stock photos for social media, including top CC0 image sites and tips for editing and relevance.
- [Social Media and LGBTQ Community](https://hawkemedia.com/insights/social-media-lgbtq-community/): Learn how social media has helped the LGBTQ community find connection, representation, and safe spaces beyond physical boundaries.
- [Image Size Guidelines For Social Media Networks](https://hawkemedia.com/insights/image-size-guidelines-social-media/): Get image size guidelines for Facebook, Twitter, and Instagram profile photos, cover images, and posts to keep your social presence polished.
- [Your Quick Guide to Pinterest Advertising & Promoted Pins](https://hawkemedia.com/insights/guide-pinterest-advertising-promoted-pins/): Get a quick guide to Pinterest advertising and promoted pins, covering ad formats, creative best practices, and campaign setup tips.
- [Get Creative With Influencer Marketing on Social Media](https://hawkemedia.com/insights/influencer-marketing-social-media/): Learn how to get creative with influencer marketing on social media, using brand image focus and personalization to boost awareness and trust.
- [Which Social Media Platform Is Right For Your Business?](https://hawkemedia.com/insights/social-media-platform-right/): Learn which social media platform fits your business best by comparing Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit for paid ads.
- [9 Ecommerce Platforms We Love](https://hawkemedia.com/insights/ecommerce-platforms/): One of our founding principles at Hawke is that every ecommerce business needs a comprehensive multi-channel marketing strategy. Part of that strategy is picking the best platforms to operate the various channels in the most efficient way.Here are some of our favorite platforms for ecommerce companies:1 - Shopify for WebsitesShopify is an ecommerce platform that
- [9 Effective Content Formats Every B2B Company Should Use](https://hawkemedia.com/insights/b2b-content-formats/): Discover nine effective B2B content formats, including blog posts, infographics, case studies, whitepapers, webinars, and email newsletters.
- [11 Ways to Boost Your Email Marketing Strategy](https://hawkemedia.com/insights/11-ways-boost-email-marketing-strategy/): Boost your email marketing strategy with 11 tactics covering data, lead capture, workflows, personalization, and A/B testing best practices.
- [Hawke Media Named Company of the Year, West by Best in Biz Awards...and more!](https://hawkemedia.com/insights/hawke-media-award-wins/): Discover how Hawke Media won Company of the Year West at the Best in Biz Awards, plus two Stevie Awards for Women in Business.
- [Keep Calm and Email On: Email Marketing Best Practices for the Holidays](https://hawkemedia.com/insights/email-marketing-best-practices-holiday/): Learn five holiday email marketing best practices, including planning ahead, simplifying checkout, timely follow-ups, and relevant content.
- [Marketing Tips: Using Google Analytics to Plan Your Strategy](https://hawkemedia.com/insights/marketing-tips/): Learn how to use Google Analytics to plan marketing strategy, including year-over-year trends, customer segments, and top-performing channels.
- [Do More Than Just Sell: How 5 Shopify Features Can Kickstart Your eCommerce Business](https://hawkemedia.com/insights/shopify-helps-ecommerce-business/): Check out these five Shopify features that will improve the customer experience for your ecommerce business.
- [The Top 5 Ecommerce Conferences to Attend in Q4](https://hawkemedia.com/insights/top-ecommerce-conferences-q4/): Discover the top five ecommerce conferences to attend in Q4, including BrandWeek, Hawkefest, WORLDZ, and the Forbes CMO Summit.
- [Video Killed the Radio Star: The Importance of Video Marketing](https://hawkemedia.com/insights/importance-video-marketing/): With the MTV Video Music Awards just behind us and viral videos of precious animals and adorable (or annoying...depending who you ask) tykes yodelling in Walmart still very much a thing of the present, it’s clear that video is a go-to form of content when it comes to reaching your audience. That sentiment also holds
- [What Comic-Con Can Teach Us About Experiential Marketing](https://hawkemedia.com/insights/comic-con-experiential-marketing/): Learn what Comic-Con's brand activations teach marketers about experiential campaigns that build lasting emotional connections with consumers.
- [Marketing Marijuana: Meet Hawkefest's Women-Led Cannabis Panel](https://hawkemedia.com/insights/hawkefest-marketing-marijuana-panel/): Meet the women leading Hawkefest's cannabis marketing panel and learn how they navigate branding, regulation, and growth in the industry.
- [Social Media 101](https://hawkemedia.com/insights/social-media-101/): Learn Social Media 101 basics, including how to choose the right platforms for your brand and build a consistent voice that drives engagement.
- [March Marketing Madness: How Marketing Strategy is Like a Bracket](https://hawkemedia.com/insights/marketing-madness/): Discover how marketing strategy mirrors a March Madness bracket, using goal-setting, data-driven decisions, and constant testing to win.
- [Marketing Mythbusters: 5 Myths that Could Derail Your SEM Strategy](https://hawkemedia.com/insights/sem-myths/): Learn the truth behind five common SEM myths, including SMART bidding, branded keyword bids, ad spend scaling, and top ad position value.
- [Marketing Mythbusters: 6 Misconceptions that Could Hurt Your Email Marketing Strategy](https://hawkemedia.com/insights/email-marketing-myths/): Email marketing is a critical element to nurturing and retaining customers, but many brands make assumptions that incorrectly guide their email marketing strategy. Let’s break down some of the major misconceptions around email marketing: Related content: Email Marketing Best Practices 1 - Open Rate Indicates Success Having a high email open rate could mean that
- [Marketing Agency Prep: 3 Simple Steps to Ensure Efficient Work](https://hawkemedia.com/insights/how-to-prep-for-agency/): So you’ve started a business and are ready to venture into the world of working with an agency. Either you’re overworked, unclear of best practices in the current market or just want someone else to take care of it. That’s where we come in.Hawke sees every type of business under the sun, each with a
- [Marketing Mythbusters: Instagram Giveaways](https://hawkemedia.com/insights/instagram-giveaways/): We love the Red Hot Chili Peppers as much as anyone, but when it comes to Instagram, we firmly believe brands should not give it away, give it away, give it away now.It may seem like you can’t go a day without scrolling by a brand offering awesome product packages to their fans, or influencers
- [Email Marketing Best Practices: 6 Tips from an Expert](https://hawkemedia.com/insights/email-best-practices/): Get six email marketing best practices from an expert, covering personalization, content, deliverability, giveaways, and list management.
- [How Barstool Sports Hijacked the Super Bowl](https://hawkemedia.com/insights/barstool-hijacks-super-bowl/): Learn how Barstool Sports hijacked the Super Bowl through suspense, shareable content, and coordinated influencer strategy to go viral.
- [Instagram Marketing: Using Instagram Stories to Grow Your Brand](https://hawkemedia.com/insights/instagram-stories/): Learn how to use Instagram Stories to grow your brand with behind-the-scenes content, interactive stickers, highlights, and shoppable links.
- [How to Pick the Right Social Media Influencers for Your Brand](https://hawkemedia.com/insights/picking-brand-influencers/): Learn which social media platform fits your business best by comparing Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit for paid ads.
- [2 Things Every Good Marketer Should Do Every Day](https://hawkemedia.com/insights/good-marketer/): Being a good marketer is tough. Being a great marketer is even tougher. The marketing industry is constantly going through changes and it’s a significant effort to stay up-to-date on the latest trends, tools and techniques. While there is no single, definitive way to ensure your success as a marketer, I've found that hard work,
- [Content Marketing Strategy: Brands as Publishers](https://hawkemedia.com/insights/brands-as-publishers/): Here we are. The last piece in our 12 Days of Marketing series - and what a journey it’s been! (Deep breath, don’t get emotional). But we’re not here to look back on the past, we’re here to talk about the future. And with that, we give you our one big theme for 2019: Brands as
- [6 Ways to Use Shoppable Instagram Posts to Boost Revenue](https://hawkemedia.com/insights/tips-shoppable-instagram-posts/): Learn six ways to use shoppable Instagram posts to boost revenue, from tagging old photos to leveraging influencers and user-generated content.
- [Think Like a Magazine Editor, Act Like a Content Marketer](https://hawkemedia.com/insights/think-like-magazine-editor/): Print may be dead, but storytelling is alive and well. Internet audiences are increasingly turning away from traditional publishers in favor of brands for content that informs, inspires and entertains. The key to leveraging that storytelling power? Thinking like those print publishers your brand is replacing. In order to stand out in a world saturated
- [Data-Driven Marketing: Using Google Analytics to Optimize Your Strategy](https://hawkemedia.com/insights/data-driven-marketing/): Learn how to use Google Analytics for data-driven marketing, covering year-over-year trends, customer segments, top channels, and user behavior.
- [How to Create Content Your Audience Actually Cares About](https://hawkemedia.com/insights/how-to-create-content-your-audience-actually-cares-about/): Learn how to create content your audience actually cares about by balancing search-driven informational needs with emotionally engaging wants.
- [How to Set Up for a Product Photography Shoot [Infographic]](https://hawkemedia.com/insights/how-to-set-up-product-photography-shoot/): Learn how to set up a DIY product photography shoot, including camera settings, lighting, backdrops, and equipment for quality ecommerce images.
- [Why You Should Develop a Back-Up Marketing Plan](https://hawkemedia.com/insights/digital-marketing-tips-back-up-marketing-plan/): Though crashes, hacks and other digital "power outages" don’t happen every day, the disruption they cause can have swift and severe repercussions for your business and bottom line. As a marketer, your job isn’t to fix these disasters, but rather to manage your reaction to them. How? Develop and cross-train your team on a mix
- [How to Use Omnichannel Marketing to Increase Customer Loyalty](https://hawkemedia.com/insights/omnichannel-marketing/): "Omnichannel marketing" has become a buzzword these days - but what exactly does it mean? How is it different from “multi-channel marketing” and how can brands take advantage of it to keep customers engaged and increase customer lifetime value? What is Omnichannel Marketing?Omnichannel marketing aims to create a cohesive brand experience for shoppers by making
- [How to Integrate Your Marketing Mix](https://hawkemedia.com/insights/integrate-marketing-mix/): Learn how to integrate your marketing mix into a cohesive strategy that cuts through ad fatigue and reaches audiences at every touchpoint.
- [Marketing Mythbusters: 5 Falsehoods That Could Foil Your Facebook Advertising](https://hawkemedia.com/insights/facebook-advertising-myths/): Learn the truth behind five common Facebook advertising myths, covering tracking, cross-platform reach, vanity metrics, and campaign difficulty.
- [Instagram Influencer Marketing: 5 Best Practices to Keep Engagements Running Smoothly](https://hawkemedia.com/insights/influencer-marketing-best-practices/): Get five Instagram influencer marketing best practices, covering consent, personalized outreach, clear scope of work, creative freedom, and disclosure.
- [Word-of-Mouth Marketing: 5 Tips to Get Your Snowball Rolling](https://hawkemedia.com/insights/word-of-mouth-marketing/): Have you ever rolled a giant snowball? You know, the kind you use as the base of a snowman? If the snow isn’t just right, sometimes you can’t even get it started. But when the conditions are perfect, you can roll one so big that it picks up everything in its path. That’s how word-of-mouth
- [Marketing Mythbusters: 4 Content Marketing Fallacies That Could Sink Your Strategy](https://hawkemedia.com/insights/content-marketing-myths/): Learn why four common content marketing myths, from cost concerns to volume over quality, could be sabotaging your content strategy.
- [Awareness Campaigns: Expanding the Paid Media Sandbox](https://hawkemedia.com/insights/awareness-campaigns/): There’s no denying that the cost to advertise on major digital platforms like Facebook and Google continues to increase as they become more and more saturated and as advertisers generally target the same audience (millennials). Alternative digital platforms (like Snapchat, Pinterest and TikTok) don’t offer the same scale and performance (yet), while other channels (like
- [How Marketing Agencies & Consultancies Identify Trends](https://hawkemedia.com/insights/how-marketing-agencies-identify-trends/): Learn how marketing agencies stay ahead of trends through enterprise tools, platform partnerships, and shared knowledge across client teams.
- [Thinking Beyond Blogs: 3 Additional Formats to Use in Your Content Marketing Strategy](https://hawkemedia.com/insights/thinking-beyond-blogs/): When it comes to creating content that you know your audience will love, it’s easy to play it safe. It’s natural to stick to formats that are the easiest to consistently produce (and produce well!), and to set up a cadence of posting article after article, listicle after listicle or blog after blog. Your organic
- [Why Your CBD Brand Needs a Blog](https://hawkemedia.com/insights/why-cbd-brand-needs-blog/): Learn why a CBD brand needs a blog to build SEO presence, educate customers, and drive organic growth despite advertising restrictions.
- [5 Things Your Brand Can Do Without a Big Marketing Budget](https://hawkemedia.com/insights/what-to-do-without-big-marketing-budget/): One of the biggest questions for many growing brands is whether to outsource marketing or hire in-house. But for those who don’t have the budget to do either, all is not lost. If you don’t have $10k per month to spend on marketing, here are some things you can do to grow your brand that
- [Why Instagram Story Highlights are the Billboards of Your Brand](https://hawkemedia.com/insights/instagram-story-highlights/): Facebook, Twitter, Instagram, Snapchat, Pinterest. Do these names sound familiar? Of course they do. They are just some of the most popular social media platforms currently available for content creators and brands to share their content. From advertisements and shopping to your latest gender-bender filter selfies. However, one truly stands out amongst its peers as
- [How to Recover from a Marketing Fail](https://hawkemedia.com/insights/how-to-recover-from-marketing-fail/): Learn how to recover from a marketing fail by listening to feedback, acknowledging mistakes, and using relatable content to rebuild trust.
- [How to Create a Complete 4th of July Ecommerce Funnel](https://hawkemedia.com/insights/how-to-create-4th-of-july-ecommerce-funnel/): Learn how to build a complete 4th of July ecommerce funnel, from generating awareness and landing pages to reminder emails and post-sale follow-up.
- [Highlights from the First Half of 2019](https://hawkemedia.com/insights/first-half-2019-highlights/): Recap the biggest marketing highlights from the first half of 2019, from the Super Bowl and Fyre Fest to Kanye's Coachella Sunday Service.
- [What Instagram's Branded Content Ads Mean for Brands & Influencers](https://hawkemedia.com/insights/instagram-branded-content-ads/): Learn what Instagram's Branded Content Ads mean for brands and influencers, including authenticity tradeoffs and rising advertiser demand.
- [3 Ways to Scale Your Business on Social in an Ever-Changing Landscape](https://hawkemedia.com/insights/how-to-scale-your-business-with-social-media/): Learn three ways to scale your business on social media, including audience diversification, social listening, and owned communication channels.
- [Back to Basics: How to Build a Foundation for Your Brand](https://hawkemedia.com/insights/how-to-build-brand-foundation/): Build a strong brand foundation by defining your purpose, sharing your story on social media, creating valuable content, and optimizing for SEO.
- [4 Father's Day Campaigns We Love and Why They Work](https://hawkemedia.com/insights/fathers-day-campaigns/): Discover four favorite Father's Day marketing campaigns from Dollar Shave Club, Jimmy Kimmel Live, Durex, and Tesco, and why each one worked.
- [How to Audit Your Social Media Strategy Like a Pro](https://hawkemedia.com/insights/how-to-audit-social-media-strategy/): Social media is a crucial channel for marketers to leverage to grow their audience. But creating a successful social media strategy is no easy process. You need to do your research and understand who you’re talking to and what will resonate with them before developing content. Auditing your social media starts with a few key
- [Facebook Video Ads: Tips for Optimizing Your Campaigns](https://hawkemedia.com/insights/facebook-video-ads/): Learn tips for optimizing Facebook video ad campaigns, covering user intent, target audience, video format, and designing for silent viewing.
- [YouTube Advertising: Tools & Tips to Optimize Your Video Ads](https://hawkemedia.com/insights/youtube-advertising/): With over 1.8 billion users, YouTube presents an opportunity for advertisers to reach an audience already primed to consume content. Indeed, video ad spend is on the rise, expected to grow 44% by 2021. YouTube advertising makes up a significant portion of that spend.As advertisers allocating more of their budgets into video ads on YouTube,
- [The NFL Season: 5 Ways to Coach Your Marketing Strategy to a Win](https://hawkemedia.com/insights/the-nfl-season-5-ways-to-coach-your-marketing-strategy-to-a-win/): Discover five ways to coach your marketing strategy to a win during NFL season, from user generated content to Instagram game day giveaways.
- [Vote Up for Blazing Trails: Cannabis Marketing at SXSW 2020](https://hawkemedia.com/insights/vote-up-for-blazing-trails-cannabis-marketing-at-sxsw-2020/): Vote for Blazing Trails, a cannabis marketing panel at SXSW 2020 featuring Hawke Media CEO Erik Huberman and other cannabis industry leaders.
- [Helping Business Owners Understand the eCommerce Pyramid](https://hawkemedia.com/insights/helping-business-owners-understand-the-ecommerce-pyramid/): Learn the ecommerce pyramid framework, building from product and website foundations up through email retargeting, paid media, and social proof.
- [What Brands Need to Know About Community Management](https://hawkemedia.com/insights/what-brands-need-to-know-about-community-management/): Every brand should ask these 5 questions about community management to ensure a vibrant following, both online and off.
- [Does a $5 Billion Fine Solve Facebook's Privacy Problems?](https://hawkemedia.com/insights/does-a-5-billion-dollar-fine-solve-facebooks-privacy-problems/): Explore whether Facebook's five billion dollar FTC settlement addresses its privacy issues or simply reacts without preventing future breaches.
- [Mobile Design: How to Optimize Your Site for Mobile Browsing](https://hawkemedia.com/insights/how-to-optimize-your-site-for-mobile-browsing/): Get four tips for optimizing your ecommerce site for mobile browsing, from simplifying design to creating thumb friendly interactions.
- [How MailChimp is Expanding Beyond Email: 3 New Features](https://hawkemedia.com/insights/how-mailchimp-is-expanding-beyond-email/): Learn how Mailchimp is expanding beyond email with original content, ad campaign management, and website building tools for SMBs.
- [3 Reasons to Celebrate World Emoji Day](https://hawkemedia.com/insights/3-reasons-to-celebrate-world-emoji-day/): Celebrate World Emoji Day by exploring how emojis evolved, changed digital communication, and became a powerful tool for brands and marketers.
- [8 Tips on How to Design a Perfect Product Detail Page](https://hawkemedia.com/insights/how-to-design-product-detail-page/): Follow these design marketing tips for creating a product detail page that converts. Delivering a frictionless experience for your store.
- [How to Create and Use Facebook Carousel Ads](https://hawkemedia.com/insights/facebook-carousel-ads/): Learn how to create and use Facebook carousel ads, including best practices for showcasing multiple products across the customer journey.
- [World Mental Health Day 2019: How Hawke Values Wellness in the Workplace](https://hawkemedia.com/insights/world-mental-health-day-2019/): Learn how Hawke Media values workplace wellness on World Mental Health Day, including its Wellness Program and focus on work-life balance.
- [First Glance: 19 Photos of Hawkefest 2019](https://hawkemedia.com/insights/19-photos-hawkefest-2019/): See 19 photos from Hawkefest 2019, Hawke Media's annual anti-conference and ecommerce networking event held at the Houdini Estate in Hollywood Hills.
- [In Case You Missed It: Here's What Was New on the Hawke Blog in September](https://hawkemedia.com/insights/monthly-blog-roundup-september-2019/): Marketers, we’re officially in the thick of the busy season. The end of Q3 flew by, and Q4 is now upon us. In case you’ve been too busy to check out our blog lately, here’s a roundup of the new content we’ve created over the past month so you can catch up. It’s your opportunity
- [Live from the Nest Season 2 Ep. 3 w/ Jeeyan Rostam-Abadi VP of Marketing, Hawke Media](https://hawkemedia.com/insights/live-from-the-nest-season-2-ep/)
- [Our Content Team’s Favorite Marketing Tactics They Saw in Q3](https://hawkemedia.com/insights/favorite-marketing-tactics-in-q3/): See Hawke Media's content team break down favorite Q3 marketing campaigns from White Claw, Popeyes, Mejuri, Taco Bell, and more, with key takeaways.
- [Saving the Best for Last: Hawkefest Is the Best E-Commerce Conference to Close out 2019](https://hawkemedia.com/insights/best-e-commerce-conference-2019/)
- [Live from the Nest Season 2 Ep. 2 w/ Mike Banuelos VP of Strategy, Hawke Media](https://hawkemedia.com/insights/live-from-the-nest-season-2-ep-2/): Watch Hawke Media's VP of Strategy Mike Banuelos discuss ad budget strategy, holiday marketing best practices, and seasonal ad spend priorities.
- [Email Drip Marketing Campaigns: How to Set up a Conditional Split Workflow to Increase Personalization](https://hawkemedia.com/insights/email-drip-marketing-campaigns/): Not every subscriber on your email list is on the exact same journey when it comes to making a purchase from your brand. The conditional split feature in Klaviyo is helpful if you want to create a single flow but then curate different content for recipients based on what you already know about them (e.g.
- [How to Place a Google Analytics Tracking Pixel](https://hawkemedia.com/insights/how-to-place-a-google-analytics-tracking-pixel/): Learn how to set up a Google Analytics tracking pixel on your site to measure traffic, conversions, and campaign performance in GA4.
- [Live from the Nest Season 2 Ep.1 w/ Daniel Chen Head of Media Buying, Hawke Media](https://hawkemedia.com/insights/live-from-the-nest-season-2-ep-1/): Watch Hawke Media's Head of Media Buying Daniel Chen discuss DTC marketing, influencer impact, and diversifying acquisition channels on Live from the Nest.
- [3 Amazon Audit Solutions to Prepare for the Holidays](https://hawkemedia.com/insights/3-amazon-audit-solutions-to-prepare-for-the-holidays/): Prepare your Amazon store for the holidays with three audit solutions covering SEO optimization, keyword ranking, and product page improvements.
- [Adopt a Puppy from Found Animals at Hawkefest 2019](https://hawkemedia.com/insights/adopt-a-puppy-from-found-animals-at-hawkefest-2019/): Learn how Hawkefest 2019 partnered with Found Animals to let attendees adopt a puppy, turning a marketing event into a meaningful cause.
- [3 Best Cannabis Marketing Strategies to Elevate Your Brand](https://hawkemedia.com/insights/3-best-cannabis-marketing-strategies-to-elevate-your-brand/): Learn three cannabis marketing strategies covering customer personas, diversified content, and influencer marketing that elevate brand reach.
- [4 Tips to Make the Most Out Of Your Influencer Collaborations](https://hawkemedia.com/insights/4-tips-to-make-the-most-out-of-your-influencer-collaborations/): Learn four practical tips to make influencer collaborations more effective as the influencer marketing industry becomes increasingly saturated.
- [Black Friday vs Cyber Monday 2020](https://hawkemedia.com/insights/black-friday-vs-cyber-monday-2020/): Compare Black Friday and Cyber Monday 2020 trends, from online versus in-store shopping to key factors driving purchase decisions.
- [In Case You Missed It: Here's What Was New on the Hawke Blog in November](https://hawkemedia.com/insights/monthly-blog-roundup-november-2019/): We hope you had a happy Thanksgiving, and we’re thankful for you, marketers! Black Friday and Cyber Monday have now come and gone, but we’re still in the thick of the holiday season. In case you’ve been too busy to check out our blog lately, here’s a roundup of the new content we’ve created over
- [Last-Minute Strategies to Save Black Friday](https://hawkemedia.com/insights/last-minute-strategies-to-save-black-friday/): Get last minute strategies to save Black Friday, including smart timing, email segmentation, and retargeting for maximum impact.
- [3 Tips to Ace Your Phone Interview With Hawke Media](https://hawkemedia.com/insights/phone-interview-etiquette-tips/): Get phone interview etiquette tips from a Hawke Media recruiter, including finding a quiet space and staying calm before the call.
- [4 Reasons Hawkesgiving Was a Huge Success](https://hawkemedia.com/insights/hawkesgiving-recap/): It’s been a wonderful year of growth for our company and clients. In honor of celebrating growth, the Hawke Media family invited clients, prospects, and friends alike to get into the Thanksgiving spirit at our HQ. This Tuesday, we wined, dined, and shared in some harvest festival activities at the Nest. Check out four reasons
- [4 UX Best Practices for Promo Codes](https://hawkemedia.com/insights/holiday-ux-best-practices/): Learn four UX best practices for promo codes to create a smooth holiday checkout experience and maximize conversions on big sale days.
- [Navigating Insurance as Your Company Grows: Beta Stage](https://hawkemedia.com/insights/navigating-insurance-as-your-company-grows-beta-stage/): Learn how to navigate business insurance during the beta stage of a startup, covering general liability, property, and cyber coverage.
- [Introducing Our New Grad Program: The Associate Digital Marketer Program!](https://hawkemedia.com/insights/associate-digital-marketer-program/): Discover Hawke Media Associate Digital Marketer program, a two year rotational path for new grads to build a career in digital marketing.
- [4 Key Takeaways From the First Episode of “Making the Marketer,” With Erik Huberman and Justin Rezvani](https://hawkemedia.com/insights/making-the-marketer-episode-one-key-takeaways/): We did something cool at Hawke Media (again)! We started a series where our Founder and CEO Erik Huberman interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. For our first ever episode
- [Why Stock Photography will Sink Your Social Brand: You Need Your Own Social Content](https://hawkemedia.com/insights/you-need-your-own-social-content/): Gone are the days of using stock photography to build your social feed. In order to grow on social, followers expect original content, made specifically for social media and, more importantly, your brand. With over 100 million photos uploaded every day on Instagram, stock photography will no longer make your brand stand out and can
- [How to Increase B2B Sales With Email Marketing](https://hawkemedia.com/insights/how-to-increase-b2b-sales-with-email-marketing/): Increasing sales is the single most important thing you can do for the success and longevity of your business. But it’s not just about raking in cash: more sales means more revenue, and more revenue means you can invest in making your business the best in its class. You can chase B2B sales via various channels
- [11 Mistakes Brands Make When Hiring Digital Marketing Agencies](https://hawkemedia.com/insights/mistakes-brands-make-when-hiring-digital-marketing-agencies/): Learn 11 common mistakes brands make when hiring digital marketing agencies, from budget misunderstandings to misaligned incentives and rushed timelines.
- [The Super Bowl Economy: Everything but Football](https://hawkemedia.com/insights/super-bowl-economy/): Explore the massive Super Bowl economy, from record breaking ad spend to consumer spending on game day snacks and merchandise.
- [Live from the Nest Season 2 Ep. 4 w/ Shawn Gold, Founder & CEO, Pilgrim Soul](https://hawkemedia.com/insights/live-from-the-nest-season-2-ep-4/): ‍ Live from the Nest Season 2 is an industry expert series set up fireside chat style, where we sit down with top media executives and they tell us about their marketing journey. Season 2 continues this week with Pilgrim Soul's creative dynamo, Shawn Gold (Founder & CEO). Pilgrim Soul has staked its claim as
- [Why CannaNest Is the Best Cannabiz Event in 2020](https://hawkemedia.com/insights/cannanest-2020/): Discover CannaNest 2020, Hawke Media's cannabis business event featuring thought leadership panels, industry speakers, and curated networking activations.
- [Hawke Basel: An Evening of Fine Art & Fanfare](https://hawkemedia.com/insights/hawke-basel-happy-hour/): We ate, we drank, and we became more cultured this month at The Nest. Hawke Media hosted our first happy hour of 2020 in the spirit of new beginnings and it was an occasion to remember. The new year is a time for celebration, reflection, and rebirth, which bred the inspiration for New Beginnings at
- [Hawke Turns 6: Our Strength Is Our Values](https://hawkemedia.com/insights/hawke-values/): Celebrate Hawke Media's sixth anniversary as team members share what core values like growth, community, and accountability mean to them.
- [The Most Exciting Content of Q4 According to Hawke's Content Superstars](https://hawkemedia.com/insights/best-content-of-q4/): Discover the most exciting Q4 marketing campaigns from brands like Netflix, Oreo, REI, and H&M, plus takeaways you can apply to your own brand.
- [Episode 3: "Making the Marketer" w/ Hawke Media CEO Erik Huberman and Entrepreneur Xavier Kochhar](https://hawkemedia.com/insights/making-the-marketer-episode-three/): Watch Erik Huberman interview entrepreneur Xavier Kochhar on curiosity, founding the Video Genome Project, and the future of direct-to-consumer.
- [Holiday Hangover: 3 Ways to Avoid Marketing Myopia](https://hawkemedia.com/insights/marketing-myopia/): The holidays are a time of celebration and excess. Moderation becomes a foreign concept during the time of year when you’re not sure if Mariah Carey’s “All I Want for Christmas” is playing for the one trillionth time as ambient music somewhere in the distance or it’s become the unwitting background track to your life.
- [Rewind: A Look Back at Hawke's Best Moments of 2019](https://hawkemedia.com/insights/hawkes-best-of-2019/): Look back at Hawke Media's best moments of 2019, including Hawkefest, new offices, Hawke Cage pitches, and 13 industry awards.
- [Get Creative, Gain an Audience through Instagram Stories Ads](https://hawkemedia.com/insights/gain-audience-instagram-stories-ads/): Get creative tips for building engaging Instagram Stories ads, from sensory appeal to strong calls to action that capture new audiences.
- [Live from the Nest Season 2 Ep. 3 w/ Andy Mackensen, CMO & Co-Founder, SnackNation](https://hawkemedia.com/insights/live-from-the-nest-season-2-ep-3/): Watch SnackNation CMO Andy Mackensen share how content marketing and social advertising helped grow his brand into offices nationwide.
- [12 Days of Holiday Marketing Tips](https://hawkemedia.com/insights/12-days-of-holiday-marketing-tips/): Watch Hawke Media COO Tony Delmercado share 12 holiday marketing tips to help your brand plan content, email, and promotions for the season.
- [Introducing the First Episode of “Making the Marketer,” With theAmplify Founder Justin Rezvani](https://hawkemedia.com/insights/making-the-marketer-episode-one/): We did something cool at Hawke Media (again)! We started a series where our Founder and CEO Erik Huberman interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. For our first ever episode
- [What It Means to Give Back at Hawke Media](https://hawkemedia.com/insights/giving-back-at-hawke-media/): See how Hawke Media gives back to the community by partnering with Found Animals at Hawkefest, helping find loving homes for pets in need.
- [Do It For The Culture: What Makes Hawke Media’s Award-Winning Culture Better Than Anywhere Else’s](https://hawkemedia.com/insights/hawke-company-culture/): Discover what makes Hawke Media's award-winning company culture stand out, from core values and beliefs to office perks and community building.
- [Quarantine Conference: A Retrospective & What's Next](https://hawkemedia.com/insights/quarantine-conference-recap/): Explore key takeaways from Hawke Media Quarantine Conference, featuring sessions with Daymond John, Anthony Scaramucci, and top marketing experts.
- [7 Tips for Entrepreneurs Facing the Coronavirus](https://hawkemedia.com/insights/coronavirus-tips-for-entrepreneurs/): Owning and running a business can be a fulfilling yet challenging job. There are 30.2 million small business owners in the United States who make up part of the national economy. Now, these businesses are facing new challenges and struggles. To help you navigate this difficult time as a business owner, here are some tips
- [The Top Ten Reasons Why You Should Not Miss Quarantine Conference 2020 on April 7](https://hawkemedia.com/insights/quarantine-conference/): Are you feeling a little anxious right now about every aspect of your life, including your business? Of course, it’s completely natural, as we’re in the middle of an unprecedented global pandemic. At Hawke Media, we’re here to say, “We got you.” During this stressful time for everyone, we’re trying to be what we’ve always been for
- [Hawke Media Voted the #1 Best Workplace for Dogs (By Dogs) in America](https://hawkemedia.com/insights/dogs-vote-hawke-best-workplace/): Read how Hawke Media was voted the number one best workplace for dogs in America, straight from the office pups themselves, plus photos.
- [Built with Purpose: How Hawke Is Designed to Help Your Business During a Global Crisis](https://hawkemedia.com/insights/how-to-market-during-global-crisis/): Learn how Hawke Media was built to help businesses navigate a global crisis, from staying visible to gaining market share during downturns.
- [Going Beyond Employee Appreciation Day](https://hawkemedia.com/insights/employee-appreciation-day/): Celebrate National Employee Appreciation Day with a look at Hawke Media's collaborative culture, wellness programs, and employee development.
- [Live from the Nest Season 2 Ep. 6 w/ Ben Parr, President & Co-Founder, Octane AI](https://hawkemedia.com/insights/live-from-the-nest-season-2-ep-6/): ‍Live from the Nest Season 2 is an industry expert series set up fireside chat style, where we sit down with top media executives and they tell us about their marketing journey. Season 2 continues this week with Octane AI’s virtuoso, Ben Parr.Ben heads up Octane AI, “the real-time marketing platform for e-commerce”, an interesting
- [Laying a Foundation: 3 Ways to Ensure Online Business Growth](https://hawkemedia.com/insights/ensure-online-business-growth/): Learn three ways to ensure online business growth, including responsible funding sources, influencer partnerships, and diversified digital ad spend.
- [CannaNest Recap: The Cannabiz Takes Over the Hawke Nest](https://hawkemedia.com/insights/cannanest-recap/): Recap Hawke Media's CannaNest event, featuring cannabis industry leaders, panel discussions, and a fireside chat with Papa & Barkley's CMO.
- [5 Tips To Get More Free PR For Your Business](https://hawkemedia.com/insights/tips-to-get-free-pr/): Get five tips to secure free PR for your business, from knowing your media angle to picking up the phone and being camera ready.
- [Road to 10k Instagram Followers: Best of Hawke Media Posts](https://hawkemedia.com/insights/best-of-hawke-media-instagram/): See how Hawke Media grew to 10,000 Instagram followers, plus the branding and engagement lessons any company can use to grow its own social following.
- [Live from the Nest Season 2 Ep. 5 w/ David Peck, Cannabis Entrepreneur](https://hawkemedia.com/insights/live-from-the-nest-season-2-ep-5/): ‍‍Live from the Nest Season 2 is an industry expert series set up fireside chat style, where we sit down with top media executives and they tell us about their marketing journey. Season 2 continues this week with powerhouse, David Peck.David made his foray into cannabis at High Times, a pioneering voice in the cannabis
- [5 Absolutely Essential Points of Cash Flow Management](https://hawkemedia.com/insights/cash-flow-management/): Learn five essential points of cash flow management to keep your business financially healthy and operational at any size or stage of growth.
- [Marketing Masters: Segmenting Facebook Audiences and Optimizing for Conversion Efficiency](https://hawkemedia.com/insights/optimizing-segmenting-facebook-ads-conversion-efficiency/): Learn how segmenting Facebook audiences by funnel stage can improve conversion efficiency, straight from a Hawke Media paid social expert.
- [A Statement from Hawke Media: "We Cannot Rest"](https://hawkemedia.com/insights/we-cannot-rest/): Our hearts weigh heavily with the recent, ongoing, and institutional tragedies that the black community faces too often. George Floyd, Ahmaud Arbery, and Breonna Taylor could have been our friends, neighbors, family, or team members who happened to be born black in this country and indeed many parts of the world. We stand with them
- [Marketing Masters: Amazon Clients Driving Revenue During COVID-19](https://hawkemedia.com/insights/amazon-clients-driving-revenue-covid-19/): Learn how an Amazon marketing manager helped a supplement brand break through a revenue ceiling using expanded keywords and attribution data.
- [Quarantine Cookoff Recipes From Hawke Media's Marketing Pros](https://hawkemedia.com/insights/quarantine-cookoff-recipes/): See the winning recipes from Hawke Media's quarantine cook-off, including chocolate banana gelato, key lime pie, and garlic chicken with lime.
- [How to Build Strong Partnerships in the Wake of COVID-19](https://hawkemedia.com/insights/building-partnerships-during-covid-19/): See how Hawke Media adapted its partnership strategy during COVID-19, shifting from in-person meetings to virtual events and remote collaboration.
- [How Freelancers Can Use Marketing Tactics to Grow Their Business in Uncertain Times](https://hawkemedia.com/insights/how-to-be-a-freelance-writer-marketing-tips/): Learn how freelance writers can use marketing tactics like self audits, SEO, and social media to grow their business and win clients.
- [The Hard Truth About Content? You Need More Than You Think You Do](https://hawkemedia.com/insights/hard-truth-about-content/): Learn why top-performing brands test far more ad content than average, and how diverse, human creative can lower costs and boost ROAS.
- [Deep Dive: Taking Action and Forming Perspective Featuring Daymond John](https://hawkemedia.com/insights/take-action-form-perspective-daymond-john/): Learn three lessons from Daymond John on preparing a business for hardship, including staying close to customers and taking full inventory.
- [How to Audit Your Checkout Flow](https://hawkemedia.com/insights/how-to-audit-your-checkout-flow/): Learn how to audit your ecommerce checkout flow, covering cart, shipping, payment, and confirmation steps that customers expect.
- [HawkeTalk Sneak Peek: Toe-to-Toe with Gary Vaynerchuk](https://hawkemedia.com/insights/hawketalk-sneak-peek-one-on-one-with-gary-vaynerchuk/): Get a sneak peek of Erik Huberman's HawkeTalk conversation with Gary Vaynerchuk, covering passion, curiosity, and the limits of data in business.
- [Prioritizing Short Term vs. Long Term Marketing Strategies as a Small Business ](https://hawkemedia.com/insights/short-vs-long-term-smb-marketing-strategies/): Learn how small and midsize businesses can prioritize short-term versus long-term marketing strategies based on budget, goals, and bandwidth.
- [Assess These 5 Pillars to Determine If You Need a Marketing Firm](https://hawkemedia.com/insights/pillars-to-determine-if-you-need-marketing-firm/): Assess five pillars, including analytics, content, email, competitor research, and branding, to determine if you need a marketing firm.
- [3 Essential Revenue-Driving Automations for the Holidays](https://hawkemedia.com/insights/essential-revenue-driving-automations-for-the-holidays/): Learn three essential holiday email automations, including welcome messages, cart abandonment flows, and browse abandonment, plus SMS tactics.
- [Marketing Masters: TikTok Provides Immersive Brand Experiences with Ban Looming](https://hawkemedia.com/insights/tiktok-immersive-brand-experiences/): Learn how TikTok offers brands immersive engagement and low-cost reach, and what a looming ban meant for marketers using the platform.
- [Marketing Masters: Getting Explosive Supplementary Results to Email Marketing Using SMS](https://hawkemedia.com/insights/supplementary-results-email-marketing-sms/): Discover how SMS marketing supplements email results, with insights on copywriting, MMS pricing, list growth, and clickthrough benchmarks.
- [The Death of 3rd-Party Cookies – What Comes Next?](https://hawkemedia.com/insights/death-of-3rd-party-cookies-what-next/): Learn what the death of third-party cookies means for advertisers, including contextual targeting, walled gardens, and first-party data strategies.
- [Marketing Masters: Barstool Sports Taps into Consumer Intent to Monetize Massive Following](https://hawkemedia.com/insights/barstool-sports-sem-monitize-following/): Learn how Hawke Media used Google Ads and alpha-beta testing to grow Barstool Sports' ROAS 924 percent and ecommerce revenue over 3.5 years.
- [5 Pride Campaigns We’re Loving During Pride Month 2020](https://hawkemedia.com/insights/pride-month-2020/): In the midst of a global pandemic and the largest social movement since the civil rights movement, it’s certainly a different type of Pride Month celebration this year than we’ve seen in the past few years. With parades and other events going virtual, we’re still seeing the LGBT+ community showing up in a big way
- [B2B Selling During A Pandemic - Sales Tactics Businesses Can Take Now to Remain Profitable](https://hawkemedia.com/insights/b2b-selling-during-a-pandemic-sales-tactics-businesses-can-take-now-to-remain-profitable/): There’s no doubt about it, it’s rough out there. Unemployment is near an all-time high, companies are struggling to stay in business, and from an economic standpoint this downturn will likely persist into at least mid-2021. For most business owners there’s likely only one thing that is top of mind, making money. But, how do
- [Demystifying the 6 Objections When Hiring a Marketing Agency](https://hawkemedia.com/insights/demystifying-the-6-objections-when-hiring-a-marketing-agency/): Many businesses today embrace digital marketing as an essential component of their growth strategy. But for some, digital marketing and all the various channels (and benefits) that come with it, is still a nuance, in some circumstances even unwelcome. I’ve consulted with thousands of founders, marketing executives, and partners at companies from around the world,
- [eCommerce Week LA: What’s Behind The Curtain?](https://hawkemedia.com/insights/ecommerce-week-la-whats-behind-the-curtain/): Get a behind the scenes look at eCommerce Week LA, Hawke Media's virtual event with top speakers, competitions, and sessions for online retailers.
- [Sleigh Q4 with Email & SMS](https://hawkemedia.com/insights/sleigh-q4-with-email-sms/): Learn how to use email and SMS marketing to win Q4, including list growth tactics, VIP treatment, and timing strategies for the holiday season.
- [5 Game-Changers in The Future of Discovery Commerce](https://hawkemedia.com/insights/game-changers-from-future-of-discovery-commerce/): Whether you tuned in live and want to brush up on some of the finer details or you’re tuning in for the first time, “The Future of Discovery Commerce with Facebook and Hawke Media” was 2-hours of action-packed edutainment. We broke out the Santa hats to show brands that it’s time to dust off their

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- [Tribute Media](https://hawkemedia.com/tribute-media/): Tribute Media Is Now Part of Hawke Media We’ve joined forces to deliver even more powerful, scalable marketing services. As a Hawke Media company, Tribute’s legacy of website excellence is now backed by full-funnel marketing strategy, world-class creative, and cross-channel performance expertise. Explore Hawke Media Services What This Means for You Everything You Loved, Still
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## People

- [Scott Johnson](https://hawkemedia.com/people/scott-johnson/)

## Case Studies

- [Groundworks Art Lab](https://hawkemedia.com/case-studies/groundworks-art-lab/): Groundworks Art Lab partnered with Hawke to turn paid search, SEO, and local visibility into a year-round enrollment engine, driving a 67% increase in class registrations.
- [1111 Nantucket](https://hawkemedia.com/case-studies/1111-nantucket/)
- [Rockstar Original](https://hawkemedia.com/case-studies/rockstar-original/): By pivoting to a women-focused TikTok affiliate strategy and spotlighting hero products, Hawke Media helped Rockstar Original achieve a 50% lift in monthly revenue and acquire over 2,300 first-time buyers.
- [Kristaps Ronka](https://hawkemedia.com/case-studies/kristaps-ronka/)
- [Topcon Solutions Store](https://hawkemedia.com/case-studies/topcon-solutions-store/)
- [Tucky](https://hawkemedia.com/case-studies/tucky/): Discover how our cutting-edge TikTok Affiliate strategy propelled Tucky's brand to new heights, achieving remarkable growth in revenue and market reach.
- [Prepara](https://hawkemedia.com/case-studies/prepara/): By turning Prepara’s product features into compelling stories and aligning with trusted creators, we didn’t just grow a channel—we grew a business. TikTok Shop became a high-converting engine that now supports both DTC revenue and retail sell-through, proving that with the right strategy, short-form content can deliver long-term value.
- [Club Fugazi](https://hawkemedia.com/case-studies/club-fugazi/)
- [Mattress Warehouse](https://hawkemedia.com/case-studies/mattress-warehouse/): Mattress Warehouse is a leading mattress and sleep solutions retailer committed to delivering high-quality products, exceptional value, and a convenient shopping experience across its nationwide footprint.
- [Arcis Golf](https://hawkemedia.com/case-studies/arcis-golf/): Arcis Golf partnered with Hawke Media to build a persona-driven acquisition engine that boosted lead growth, improved engagement, and scaled membership across every core audience segment.
- [Immersive Gamebox](https://hawkemedia.com/case-studies/immersive-gamebox/): Hawke Media transformed Immersive Gamebox’s affiliate program into a high-performing revenue engine, driving major lifts in traffic, bookings, and featured game conversions within six months.
- [Gisou](https://hawkemedia.com/case-studies/gisou/): Hawke Media transformed Gisou’s affiliate program into a global, high-performing acquisition engine that grew revenue by more than 150 percent while preserving luxury brand equity.
- [The Cover Guy](https://hawkemedia.com/case-studies/the-cover-guy/): Driving high intent demand through a performance built affiliate program that turned Reddit communities into a top revenue channel for The Cover Guy.
- [Baby Gold](https://hawkemedia.com/case-studies/baby-gold/): Hawke Media helped Baby Gold elevate its affiliate program into a high-performing growth channel that drives consistent revenue and strengthens its luxury brand presence.
- [Clarke Kent Plumbing](https://hawkemedia.com/case-studies/clarke-kent-plumbing/): By launching Instagram and revamping Facebook with authentic, community-focused content, Clarke Kent Plumbing increased visibility and engagement in Austin, achieving triple-digit growth across both platforms.
- [Cosmetic Solutions](https://hawkemedia.com/case-studies/cosmetic-solutions/): Hawke Media turned TikTok Shop into a high-performing revenue engine for Cosmetic Solutions through an affiliate-first, influencer-driven strategy.
- [IRVINS](https://hawkemedia.com/case-studies/irvins/): By refreshing their content strategy with consistency, storytelling, and dynamic video, IRVINS achieved explosive organic growth and significantly expanded brand awareness across all major social platforms.
- [First Fruit Farms](https://hawkemedia.com/case-studies/first-fruit-farms/): Hawke Media launched a time-sensitive influencer campaign for First Fruit Farms that generated over 500K impressions and a 4.8% engagement rate to drive in-store demand for Opal Apples during their short seasonal window.
- [Black Series Campers](https://hawkemedia.com/case-studies/black-series-campers/): Discover how We Are Unicorns helped Black Series Campers break into the competitive US RV market with a full-scale go-to-market strategy, content creation, and community-driven brand growth.
- [TrueRife](https://hawkemedia.com/case-studies/truerife/): Discover how TrueRife scaled eCommerce revenue by 130% in just 3 months with a lean, high-impact paid media strategy.
- [Stanley PMI](https://hawkemedia.com/case-studies/stanley-pmi/): We Are Unicorns partnered with Stanley PMI to launch the Adventure Series through a persona-driven social media campaign that built lasting brand affinity and set the stage for the brand’s future viral success.
- [Purist](https://hawkemedia.com/case-studies/purist/): By restructuring its Google Ads strategy, Purist doubled ad spend and transformed paid search into a high-performing growth channel, driving a 152% increase in revenue year-over-year.
- [Elegant Baby](https://hawkemedia.com/case-studies/elegant-baby/): Hawke Media helped Elegant Baby achieve a 199% year-over-year increase in Q4 revenue by scaling paid search efforts while improving ROAS and driving over 45% of total revenue through Google Ads.
- [TileMart](https://hawkemedia.com/case-studies/tilemart/): TileMart partnered with us to scale brand visibility and revenue through a strategic paid search campaign—resulting in a 677% YoY revenue increase and a 295% lift in ROAS.
- [Kettl Tea](https://hawkemedia.com/case-studies/kettl-tea/): Kettl Tea partnered with us to scale their brand through paid search, resulting in a 122% year-over-year revenue increase and expansion into physical retail locations.
- [Überlube](https://hawkemedia.com/case-studies/uberlube/): Überlube partnered with our agency to overhaul its paid search strategy, resulting in a 45% increase in new customer purchases and exceeding its 400% ROAS goal within six months.
- [ZipString](https://hawkemedia.com/case-studies/zipstring/): Hawke Media transformed ZipString’s underperforming TikTok presence into a viral growth engine, skyrocketing sales by over 600%, expanding their affiliate network by 250%, and turning the toy into a must-have global sensation.
- [Vote for Nature](https://hawkemedia.com/case-studies/vote-for-nature/): Hawke Media partnered with the global “Vote for Nature” campaign to build its brand from the ground up, leveraging social media and high-profile influencers to engage over 1.7 million people and drive a 10.9% engagement rate around climate-focused voter action.
- [Mon Ami](https://hawkemedia.com/case-studies/mon-ami/): A relentless focus on small, strategic optimizations helped this Amazon seller unlock stronger cash flow and sustainable profitability in a constantly shifting marketplace.
- [ACLIM8](https://hawkemedia.com/case-studies/aclim8/): WAU partnered with ACLIM8 to reposition their brand for the North American overlanding market, driving a 184% increase in D2C revenue through a full-scale content and digital marketing strategy.
- [Droyd](https://hawkemedia.com/case-studies/droyd/): Droyd partnered with Hawke Media to shift from retail-first to DTC-focused growth, using a full-funnel paid search strategy that transformed Q4 into a scalable model for long-term ecommerce success.
- [The Plug](https://hawkemedia.com/case-studies/the-plug/): Made from 100% natural ingredients.
- [BMS Moving & Storage](https://hawkemedia.com/case-studies/bms-moving-storage/): By optimizing outdated content and strategically producing new SEO-driven blogs, we helped BMS Moving & Storage achieve a 504% increase in keyword rankings and a 147% boost in organic traffic, transforming their blog into a high-performing lead generator.
- [LAFAZA Foods](https://hawkemedia.com/case-studies/lafaza-foods/): By leveraging AI-driven budget management and strategic keyword targeting, Lafaza achieved a 104% increase in advertised sales during the highly competitive holiday baking season, despite competing against industry giants with significantly larger ad budgets.
- [Lorna Jane](https://hawkemedia.com/case-studies/lorna-jane/): Lorna Jane is an Australian women’s activewear brand that has gained popularity for its ability to balance performance and style.
- [Funko - Pop Yourself!](https://hawkemedia.com/case-studies/funko-pop-yourself/): Discover how Funko and Hawke Media partnered to transform "Pop Yourself" into a top business unit through strategic digital marketing and innovative consumer engagement.
- [The Getty Store](https://hawkemedia.com/case-studies/the-getty-store/): When public spaces temporarily closed in 2020, the museum store came to Hawke Media to expand its reach without foot traffic.
- [K-Swiss](https://hawkemedia.com/case-studies/k-swiss/): One of the world’s largest makers of athletic shoes.
- [Crocs](https://hawkemedia.com/case-studies/crocs/): Iconic show brand Crocs wanted a viral influencer campaign. The company leveraged HawkeZ, a team led by and created for Gen Z, from Hawke Media.
- [Barstool Sports](https://hawkemedia.com/case-studies/barstool-sports/): Barstool Sports is a sports & pop culture blog covering the latest news and viral highlights of each and everyday with blogs, videos and podcasts. By the common man, for the common man.
- [Masienda](https://hawkemedia.com/case-studies/masienda/): Masianda makes authentic Mexican cuisine accessible with easy-to-use products. We used HawkeAI to make their marketing just as simple.
- [Waxxpot](https://hawkemedia.com/case-studies/waxxpot/): Hawke Media partnered with Waxxpot to overhaul their paid social, paid search, email, and SMS marketing strategies, leading to a 6000% increase in bookings and 74% growth in overall revenue.
- [Funko x Loungefly](https://hawkemedia.com/case-studies/funko-x-loungefly/): This case study highlights Funko's strategic pivot to paid media in Q4 2023, resulting in unprecedented growth and significant increases in ROAS, conversions, and brand engagement.
- [Yum Crumbs](https://hawkemedia.com/case-studies/yum-crumbs/): Our comprehensive digital marketing strategy for Yum Crumbs, utilizing Paid Social and Paid Search, resulted in a 353% revenue increase, 215 new customers, and improved campaign efficiency across both Meta and Google platforms.
- [Malibu Shirts](https://hawkemedia.com/case-studies/malibu-shirts/): Hawke's strategic approach led Malibu Shirts to significantly grow their online revenue while surpassing their ROAS goals across multiple months.
- [ULIKE](https://hawkemedia.com/case-studies/ulike/): How Strategic Affiliate Marketing and Influential Partnerships Catapulted ULIKE to Amazon Best Seller Status.
- [AutoNotes](https://hawkemedia.com/case-studies/autonotes/): Our strategic social media overhaul for AutoNotes resulted in impressive engagement and follower growth, positioning them for successful paid ad campaigns and increased brand visibility.
- [Celestron](https://hawkemedia.com/case-studies/celestron/): Transforming Celestron's digital presence through innovative social media strategies, Hawke catapulted their follower count by leveraging influencer content to shine brighter than ever.
- [AC Barbeque](https://hawkemedia.com/case-studies/ac-barbeque/): Hawke Media's partnership with Cedric the Entertainer and Anthony Anderson for AC Barbeque successfully fused marketing with cultural storytelling to amplify a brand deeply rooted in Black barbeque traditions.
- [Engaged Leadership](https://hawkemedia.com/case-studies/engagedleadership/): Hawke Media won the Gold Globee for B2B Marketing Campaign of the Year for its work with EngagedLeadership.
- [Localish](https://hawkemedia.com/case-studies/localish/): A surf apparel company whose brand and products seek to inspire inclusivity.
- [Briggs Freeman Sotheby’s](https://hawkemedia.com/case-studies/briggs-freeman/): This luxury international realty group came to Hawke Media to ensure a successful shift to digital marketing.
- [Cybra](https://hawkemedia.com/case-studies/cybra/): Hawke tackled SEO for Cybra with a technical and content-based approach. This gave the brand both short and long-term results.
- [Alaska Salmon Company](https://hawkemedia.com/case-studies/alaska-salmon-company/): Hawke Media came on board to boost this popular seafood brand’s search engine presence and increase web traffic.
- [Lumin Digital](https://hawkemedia.com/case-studies/lumin-digital/): Hawke Media refined this cloud-native brand’s presence by building content and media output, then ultimately guiding Lumin’s own internal marketing team.
- [City Mattress](https://hawkemedia.com/case-studies/city-mattress/): Hawke Media helped City Mattress rest easy with a healthy SEO boost.
- [Vitalacy](https://hawkemedia.com/case-studies/vitalacy/): Vitalacy helps to prevent the transmission of infections by measuring and reporting on the state of hand hygiene compliance within the healthcare industry.
- [AcuRite](https://hawkemedia.com/case-studies/acurite/): Thanks to a strong content marketing strategy and solid execution, the forecast is bright for at-home weather technology provider AcuRite.
- [Grotrax](https://hawkemedia.com/case-studies/grotrax/): Grotrax is a budding lawn care product, offering all-in-one patented grass growing technology—on a roll.
- [Openpath](https://hawkemedia.com/case-studies/openpath/): Openpath is an access control company focused on redefining the entry experience at offices, corporate buildings, and for professionals everywhere.
- [Go Do Trip](https://hawkemedia.com/case-studies/go-do-trip/): Go Do Trip is an all-in-one travel discovery, booking, and sharing site, dedicated to connecting its customers with the best travel experience at the best prices.
- [Papa & Barkley](https://hawkemedia.com/case-studies/papa-barkley/): Papa & Barkley is a CBD brand made up of a team of caregivers, scientists and professionals on a mission to unlock the power of cannabis to improve people’s lives.
- [WeRecover](https://hawkemedia.com/case-studies/werecover/): WeRecover is an online platform that helps people battling with substance abuse find recovery centers that fit their needs.
- [Nation LTD](https://hawkemedia.com/case-studies/nation-ltd/): Nation LTD is a women’s fashion brand “inspired by women who know there’s nothing sexier than the ultimate t-shirt.”
- [SiO Beauty](https://hawkemedia.com/case-studies/sio-beauty/): Former model and publicist turned entrepreneur Gigi Howard founded SiO Beauty to help women feel confident and beautiful at any age.
- [Swet Tailor](https://hawkemedia.com/case-studies/swet-tailor/): Swet Tailor is a men’s fashion apparel line that makes tailored pants and jeans with the comfort of sweatpants.
- [Roses Only](https://hawkemedia.com/case-studies/roses-only/): Roses Only is a premium long-stem rose delivery service that promises to deliver the best roses.
- [Evite](https://hawkemedia.com/case-studies/evite/): Evite is the world’s leading digital platform for bringing people together face-to-face.
- [Formula 10.0.6](https://hawkemedia.com/case-studies/formula-10-0-6/): A 4th generation, family-owned company.
- [Apollo Neuro](https://hawkemedia.com/case-studies/apollo-neuro-paid-social-influencer-marketing/): To make paid social sustainable, Apollo Neuro needed to hit its CPA goals fast. Hawke Media tested new buyer personas and brought in influencers to exceed the brand’s goals.
- [Kardiel](https://hawkemedia.com/case-studies/kardiel/): Kardiel came to Hawke Media to help move specific products, but now relies on the agency as its Outsourced CMO for a full suite of digital services.
- [Summer Solace Tallow](https://hawkemedia.com/case-studies/summer-solace-tallow/): Hawke Media implemented a 90-day game plan for this unique beauty brand that proved even if you’re intimidated by SEO, optimizing a few basics can make a huge difference in revenue.
- [Belle Medical](https://hawkemedia.com/case-studies/belle-medical/): Belle Medical came to Hawke Media for a digital-forward strategy that would empower them to expand to new markets fast.
- [Nuzzie](https://hawkemedia.com/case-studies/nuzzie/): Nuzzie's digital marketing journey reveals TikTok's untapped value, driving significant revenue with a surprising demographic shift guiding content strategy.
- [Beach Bunny](https://hawkemedia.com/case-studies/beach-bunny/): A high-end swimwear company that is known for their quality materials and collaborations with celebrities and influencers.
- [Füm](https://hawkemedia.com/case-studies/fum/): Füm successfully navigated FDA advertising restrictions with Hawke Media's creative marketing strategies, significantly boosting brand awareness and business growth.
- [BioPhotas, Inc | Celluma Light Therapy](https://hawkemedia.com/case-studies/biophotas-inc/): BioPhotas, Inc. successfully launched its premium Celluma series on Amazon, overcoming branding and pricing challenges, and achieved notable sales and market presence within six months through strategic marketing and keyword optimization.
- [Hi On Nature](https://hawkemedia.com/case-studies/hi-on-nature/): Discover how Hi On Nature triumphed in the cannabis market, boosting revenue and partnerships through innovative affiliate marketing strategies.
- [Puttshack](https://hawkemedia.com/case-studies/puttshack/): As Puttshack locations sweep the nation, Hawke increases brand awareness and store visits with a savvy out-of-home campaign.
- [Good Ranchers](https://hawkemedia.com/case-studies/good-ranchers/): Hawke Media delivers a hearty portion of conversions and increased revenue for this meat-box subscription service.
- [BANDI Wear](https://hawkemedia.com/case-studies/bandi-wear-paid-social-tik-tok/): This fashionable pocketed belt and wrap company needed a fresh marketing channel to reach new audiences.
- [Roots](https://hawkemedia.com/case-studies/roots/): Roots is a modern athleisure clothing brand that needed Hawke to help establish more consistent results on leading marketing services.
- [Taylor Stitch](https://hawkemedia.com/case-studies/taylor-stitch/): This lifestyle brand came to Hawke to build its affiliate program and saw a 1,600% ROI.
- [East Olivia](https://hawkemedia.com/case-studies/east-olivia-hawkeai-paid-social/): East Olivia is a female-founded brand that creates stunning floral arrangements. It used HawkeAI data to boost paid social ads.
- [JAM](https://hawkemedia.com/case-studies/jam/): JAM Group partnered with Hawke Media to help scale and future-proof a virtual events brand they launched at the beginning of the pandemic.
- [Kitchen Craft](https://hawkemedia.com/case-studies/kitchen-craft/): After partnering with Hawke, Kitchen Craft generated 264%ROI in email revenue in just 4 months.
- [360 Cookware](https://hawkemedia.com/case-studies/360-cookware/): Cookware 360 helps virtually anyone become an exceptional home chef with efficient cookware and bakeware that brings joy to the kitchen.
- [ZIIP Beauty](https://hawkemedia.com/case-studies/ziip-beauty/): Handheld facial device brand ZIIP partnered with Hawke Media’s lifecycle marketing team to prep for a record-breaking holiday season.
- [Diamondback Bicycles](https://hawkemedia.com/case-studies/diamondback-cycles/): Diamondback Bicycles was founded as a BMX brand in 1977 by Western States Imports in Newbury Park, California.
- [James Capital Advisors](https://hawkemedia.com/case-studies/james-capital-advisors/): James Capital Advisors, Inc. (JCA) is a commercial real estate brokerage firm that specializes in net lease and multifamily investment sales throughout the U.S and is uniquely positioned to leverage California capital.
- [Mint RX](https://hawkemedia.com/case-studies/mintrx/): MintRx Pharmacy is an all-in-one mail order pharmacy, online doctor’s office, and lab testing company.
- [CBD Living](https://hawkemedia.com/case-studies/cbd-living/): CBD Living is one of the fastest-growing global cannabidiol (CBD) manufacturers and distributors, with more than 70 products in 5000 stores and shipping to consumers worldwide.
- [Just Commission Advance](https://hawkemedia.com/case-studies/just-commission-advance/): Just Commission Advance’s funding platform is designed specifically for real estate agents. They understand the uncertain financial footing that many agents can find themselves in, and are here to help address that all too common problem.
- [Sleeping Baby](https://hawkemedia.com/case-studies/sleeping-baby/): This family-owned maker of the Zipadee-Zip swaddle is, as their motto goes, “inspiring dreams one night at a time.”
- [Budberry](https://hawkemedia.com/case-studies/budberry/): Budberry is a prelaunch cannabis lifestyle experience, featuring a dispensary, cafe and lounge offering microdosed edibles by a celebrity chef in West Hollywood, CA..
- [Freedom Rave Wear](https://hawkemedia.com/case-studies/freedom-rave-wear/): Freedom Rave Wear is an online festival fashion store, featuring eye-catching ensembles of clothing, merch, and accessories.
- [Voloom](https://hawkemedia.com/case-studies/voloom/): Voloom is the world’s first hair volumizing iron, was designed to add huge volume to hair.
- [Passion Planner](https://hawkemedia.com/case-studies/passion-planner/): Passion Planner is your “paper life coach” – designed to encourage you to plan for the future, reflect on the past, but most importantly, act on the present.
- [Frasier Sterling](https://hawkemedia.com/case-studies/frasier-sterling/): Frasier Sterling’s president and founder, Frasier Lipton, prides herself on making A-list caliber jewelry and accessories at accessible prices
- [Core Med Science](https://hawkemedia.com/case-studies/core-med-science/): Core Med Science produces supplements with unique chemical makeup that allows your body to more efficiently and quickly process nutrients.
- [Greenbox](https://hawkemedia.com/case-studies/greenbox/): Greenbox is an interactive, touch-screen-operated kiosk for use in dispensaries, designed to make the purchase of medical marijuana both easy and efficient.
- [Tennis Pal](https://hawkemedia.com/case-studies/tennis-pal/): Connecting the tennis community by pairing people up with a tennis partner.
- [Topo Designs](https://hawkemedia.com/case-studies/topo-designs/): Makes backpacks, bags, and apparel for anywhere on your map.
- [Tamara Mellon](https://hawkemedia.com/case-studies/tamara-mellon/): A new line driven by female empowerment and impeccable sense of style.
- [UBTech Robotics](https://hawkemedia.com/case-studies/ub-tech/): The global leader in intelligent humanoid robots.
- [The Sill](https://hawkemedia.com/case-studies/the-sill/): The Sill came to Hawke for help with aggressive revenue growth with search and social ads.
- [EV CON, Powered by Benzinga](https://hawkemedia.com/case-studies/ev-con-powered-by-benzinga/): Hawke Media collaborated with media company Benzinga to create branding for its electric vehicle conference that would set it apart from competitors.
- [Poler](https://hawkemedia.com/case-studies/poler/): See how Hawke Media’s End of Season lifecycle marketing campaign boosted Poler Outdoor’s revenue.
- [Banks Journal](https://hawkemedia.com/case-studies/banks-journal/): Hawke Media established automated SMS flows and increased campaign cadence to generate an 1864% ROI. Find out how.
- [JJwinks](https://hawkemedia.com/case-studies/jjwinks/): JJwinks was co-created by two friends who were simply tired of not being able to find cute sleep or loungewear that didn’t require a bra or bulky insert.
- [Seldens Designer Home Furnishings](https://hawkemedia.com/case-studies/seldens/): Seldens came to Hawke Media to utilize Lifecycle Marketing in order to boost showroom foot traffic.
- [HDMH](https://hawkemedia.com/case-studies/hdmh/): MLB all-star Marcus Stroman believes that height doesn’t measure heart, and his clothing brand captures that same spirit and confidence.
- [Megafood](https://hawkemedia.com/case-studies/megafood/): We developed new lifecycle marketing for this health and wellness brand that quickly drove 46% of the company’s overall revenue.
- [Surfjack Shop & Cafe](https://hawkemedia.com/case-studies/surfjack/): Hawke Media found innovative ways to boost this beachy brand’s online store’s SMS ROI by 21.4 percent.
- [Box Genie](https://hawkemedia.com/case-studies/box-genie/): See how Hawke took this custom box brand’s email program from zero to 8,000 contacts.
- [ANGLR](https://hawkemedia.com/case-studies/anglr/): Hawke Media used email marketing to increase ANGLR’s new customer engagement and upgrade existing customers’ subscription tier.
- [Goat Milk Stuff](https://hawkemedia.com/case-studies/goat-milk-stuff/): Hawke Media created a brand new revenue stream for GMS and saw an immediate increase in revenue of 1,000%.
- [Curateur](https://hawkemedia.com/case-studies/curateur/): Hawke Media took a grassroots approach to Curateur’s affiliate marketing strategy, resulting in a 95% increase in revenue in a single month..
- [SkyFi](https://hawkemedia.com/case-studies/skyfi-go-to-market-strategy/): SkyFi offered a unique product with B2B and B2C uses. They needed a powerful go-to-market strategy, so they came to Hawke Media.
- [Nutrition Faktory](https://hawkemedia.com/case-studies/nutrition-faktory/): Hawke's strategy team helped lead a website redesign and identified new opportunities for immediate revenue.
- [Algenist](https://hawkemedia.com/case-studies/algenist/): Algenist used affiliate marketing and paid media to boost product subscriptions 47% and increase AOV 13%.
- [BILT](https://hawkemedia.com/case-studies/bilt-strategy-paid-social/): BILT is a revolutionary rewards and credit program that came to Hawke Media for an outsourced CMO that would reach new paid social channels.
- [Canada Sevens](https://hawkemedia.com/case-studies/canada-sevens-event-paid-media/): The rugby tournament Canada Sevens needed to sell $3.4 million in tickets in 4 months. They brought on Hawke’s paid media team to make it happen.

## Testimonials

- [Customers.ai](https://hawkemedia.com/?testimonials=customers-ai)
- [Good hYOUman](https://hawkemedia.com/?testimonials=good-hyouman)
- [Emotiva](https://hawkemedia.com/?testimonials=emotiva)
- [Super League Gaming](https://hawkemedia.com/?testimonials=super-league-gaming)
- [The Sill](https://hawkemedia.com/?testimonials=the-sill)

## Services

- [AEO/GEO](https://hawkemedia.com/services/aeo-geo/): Optimize for AI search and LLMs with Generative Engine Optimization (GEO) and answer engine optimization services. Get found in ChatGPT, AI Overview, and more.
- [Amazon Services](https://hawkemedia.com/services/amazon/): Maximize your marketplace sales with an expert Amazon marketing agency. We optimize Amazon advertising campaigns and drive scalable Amazon FBA growth.
- [Public Relations](https://hawkemedia.com/services/public-relations/): Control the narrative and earn media coverage. Our PR agency delivers custom brand PR strategy and public relations services that build authority.
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- [Branding & Production](https://hawkemedia.com/services/branding/): Combining creative insight and deft design, we develop a visual aesthetic to truly distinguish your brand and make it resonate with target audiences.
- [TikTok Shop](https://hawkemedia.com/services/tiktok-shop/): Monetize your viral moments. Hawke Media is a dedicated TikTok Shop agency offering TikTok commerce services and growth marketing for social commerce.
- [Birdeye](https://hawkemedia.com/services/birdeye/): Take control of your brand's perception. Our BirdEye reputation management and business review services help build trust between you and your customers.
- [Photo & Video](https://hawkemedia.com/services/photo-video/): Tell your brand's visual story. Hawke Media provides creative video production, brand videography, and professional photography marketing services.
- [Out of Home Marketing](https://hawkemedia.com/services/out-of-home-marketing/): Get noticed everywhere. Our OOH marketing agency offers high-impact billboard advertising services and custom out-of-home advertising campaigns.
- [Connected TV](https://hawkemedia.com/services/connected-tv/): Reach viewers on the big screen. Our CTV marketing services and OTT advertising agency solutions deliver high-impact, measurable TV campaigns.
- [Custom Print Services](https://hawkemedia.com/services/custom-print-services/): Stand out in the physical world. Our custom print marketing and print media advertising services blend offline strategies with modern digital tracking.
- [Branded Entertainment](https://hawkemedia.com/services/branded-entertainment/): Captivate your audience. As a branded entertainment agency, we combine creative content marketing services with powerful, narrative brand storytelling.
- [Personal Branding](https://hawkemedia.com/services/personal-branding/): Establish yourself as an industry authority. Our personal branding agency offers executive branding and strategic personal brand marketing.
- [Programmatic Retail](https://hawkemedia.com/services/programmatic-retail/): Scale your digital reach. We leverage advanced retail media networks and programmatic marketing services to target and convert your ideal buyers.
- [Paid Search](https://hawkemedia.com/services/paid-search/): Drive instant, high-intent traffic. Our PPC management agency delivers custom paid search marketing and expert Google Ads services that convert.
- [SEO](https://hawkemedia.com/services/seo/): Dominate search results with Hawke Media's search engine optimization services. Custom SEO marketing strategies drive brand awareness and organic revenue.
- [Strategy](https://hawkemedia.com/services/strategy/): Chart your path to scale. Hawke Media's marketing strategy consulting team creates a custom business marketing roadmap tailored to your business needs.
- [Web Design](https://hawkemedia.com/services/web-design/): Turn your website dreams into reality. Our web development and design agency specializes in WordPress and Shopify designs that amplify conversions.
- [Affiliate Marketing](https://hawkemedia.com/services/affiliate-marketing/): Scale with a top affiliate marketing agency. We handle end-to-end affiliate program management and performance marketing to drive engagement and growth.
- [Social Media](https://hawkemedia.com/services/social-media/): Build a loyal online community. Hawke Media's social media marketing services designs custom brand social strategy and offers organic social media management.
- [Influencer Marketing](https://hawkemedia.com/services/influencer-marketing/): Partner with top social media influencers. Our influencer marketing agency handles end-to-end campaign management to build massive brand trust.
- [Content](https://hawkemedia.com/services/content/): Build brand authority and engage your audience with custom brand content creation. Learn how our content strategy agency drives organic traffic.
- [Lifecycle Marketing](https://hawkemedia.com/services/lifecycle-marketing/): Turn one-time buyers into lifelong advocates. Our customer retention agency specializes in email marketing automation and lifecycle marketing services.
- [Paid Social](https://hawkemedia.com/services/paid-social/): Grow your brand's audience advertising on Facebook, Instagram, LinkedIn, Tiktok, and more via Hawke Media's experts in paid social media marketing services.
- [Hawke AI](https://hawkemedia.com/services/hawke-ai/): Optimize your ad spend automatically. Hawke AI is a powerful marketing analytics software tool providing real-time AI marketing analytics.
- [Media Buying](https://hawkemedia.com/services/media-buying/): Maximize your ad spend efficiency. Our media buying agency delivers expert ad campaign management and performance media buying across all channels.

## Awards

- [Nyx](https://hawkemedia.com/?awards=nyx)
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- [Titan Business](https://hawkemedia.com/?awards=titan-business)
- [Inc 5000](https://hawkemedia.com/?awards=inc-5000)
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- [Davey](https://hawkemedia.com/?awards=davey)
- [Fortune](https://hawkemedia.com/?awards=fortune)

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