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# Gregory

## Sitemaps
- [XML Sitemap](https://gregoryagency.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Gregory’s Matt McLoughlin and Katie Kennedy on Rewriting the AI Storytelling Playbook for Healthcare](https://gregoryagency.com/news-insights/gregory-news/ai-storytelling-playbook-healthcare/)
- [$400 Training Shoes Do Not Win Races](https://gregoryagency.com/news-insights/400-training-shoes-do-not-win-races/)
- [What a Former TV Producer Sees When Finance Networks Rework Their Lineups](https://gregoryagency.com/news-insights/financial-news-network-lineups/)
- [What PARCEL Forum 2026 Revealed About Comms Challenges Facing Logistics Companies](https://gregoryagency.com/news-insights/parcel-forum-2026/)
- [Gregory’s Joe Anthony Weighs In on RIA Growth and Advisor Referral Services in Financial Planning](https://gregoryagency.com/news-insights/gregory-news/advisor-referral-services-ria-growth/)
- [AI Is Becoming Table Stakes. What Comes Next Is Harder to Build.](https://gregoryagency.com/news-insights/future-proof-2026/)
- [Education and Conversation: Key Takeaways from Bisnow’s National Data Center Power, Energy & Sustainability Conference](https://gregoryagency.com/news-insights/data-center-power-conf-takeaways/)
- [Gregory’s Joe Anthony on Why Financial Services Expertise Matters More in the Age of AI](https://gregoryagency.com/news-insights/gregory-news/financial-services-expertise-ai/)
- [The Risk of a Three Mile Island Moment](https://gregoryagency.com/news-insights/risk-of-a-three-mile-island-moment/)
- [What Your Bookkeeper Isn’t Telling You](https://gregoryagency.com/news-insights/what-your-bookkeeper-isnt-telling-you/)
- [The ETF Marketing Memo: Managing Risk During Election Season](https://gregoryagency.com/news-insights/managing-risk-in-election-season/)
- [AI Search Takes Over the Fintech Buying Journey at FinovateFall 2026](https://gregoryagency.com/news-insights/ai-search-takes-over-fintech/)
- [What two RIA marketing leaders did in their first 30 days](https://gregoryagency.com/news-insights/ria-marketing-first-30-days/)
- [Water, Water Everywhere: The Media Is Swimming in the AGI Era and Can’t See It](https://gregoryagency.com/news-insights/the-media-is-swimming-in-the-agi-era/)
- [CEO Greg Matusky Talks Data Center Trust on CBS News](https://gregoryagency.com/news-insights/gregory-news/data-center-trust-ai-race-cbs-news/)
- [What If They Called a Job-ageddon and Nobody Came?](https://gregoryagency.com/news-insights/job-ageddon/)
- [As AI Messaging Explodes, The Messenger Becomes More Valuable.](https://gregoryagency.com/news-insights/ai-financial-communications/)
- [Building a marketing function from scratch, according to two Wealthies finalists](https://gregoryagency.com/news-insights/ria-marketing-leadership/)
- [Where News Stories Come From (And Why the Kimi Coverage Proves My Point)](https://gregoryagency.com/news-insights/where-news-stories-come-from/)
- [What happens when RIA referrals come from chatbots](https://gregoryagency.com/news-insights/chatbot-ria-referrals/)
- [The ETF Marketing Memo: July 2026 | Authentic Voices, Real Timing, and the Stories Reporters Actually Want](https://gregoryagency.com/news-insights/stories-reporters-actually-want/)
- [Does the Way You Announce AI Initiatives Move Markets? Study Shows It Does — and That Most Companies Do It Wrong](https://gregoryagency.com/news-insights/ai-initiatives-move-markets/)
- [What one filmmaker learned making a feature film with AI in 30 days](https://gregoryagency.com/news-insights/ai-filmmaking-30-day-feature-film/)
- [They Are Coming for Your Alpha](https://gregoryagency.com/news-insights/they-are-coming-for-your-alpha/)
- [Why PR is a perfect business for imperfect AI](https://gregoryagency.com/news-insights/agentic-hallucinations-pr/)
- [Study Finds Companies That Communicate Their AI Story Well Outperform Peers by 13 Points: Almost Nobody Does It Well](https://gregoryagency.com/news-insights/gregory-news/ai-comms-stock-performance-sp500-study/)
- [NAATP National 2026: Future-Proofing Treatment Starts With the People Behind It](https://gregoryagency.com/news-insights/naatp-national-2026/)
- [Growth Through Trust: Key Takeaways from Wealth Management EDGE 2026](https://gregoryagency.com/news-insights/wealth-management-edge-2026-takeaways/)
- [Less Friction, More Life: How Practical Amenities Are Winning the Multifamily Race](https://gregoryagency.com/news-insights/practical-amenities-are-winning/)
- [The question that kept coming up at SuperReturn International](https://gregoryagency.com/news-insights/superreturn-international/)
- [What CLEANPOWER 2026 Told Us About Where the Industry is Headed](https://gregoryagency.com/news-insights/cleanpower-2026/)
- [Where RIA marketing leaders excel (and where they’re still playing catch-up)](https://gregoryagency.com/news-insights/ria-marketing-strategy-wm-edge/)
- [The ETF Marketing Memo: June 2026 | Thesis, Ticker, and Timing: ETF Marketing Lessons from the Year’s Biggest Launch](https://gregoryagency.com/news-insights/thesis-ticker-and-timing-etf-marketing-lessons/)
- [Pride Month spotlight: What being an ally to the LGBTQIA+ community means to Gregory employees](https://gregoryagency.com/news-insights/pride-month-lgbtqia-ally/)
- [What OUTCOME2030 Revealed About the Future of Financial Services Storytelling](https://gregoryagency.com/news-insights/outcome2030/)
- [The Architect Goes Back to the Stone Age](https://gregoryagency.com/news-insights/the-architect-goes-back-to-the-stone-age/)
- [Gregory’s Britni Ackrivo Named to GlobeSt. CRE’s Aspiring Leaders of 2026 List](https://gregoryagency.com/news-insights/gregory-news/aspiring-leaders-2026-list/)
- [Online Reviews and Smart Outreach Change How Advisors Grow](https://gregoryagency.com/news-insights/advisor-online-reviews/)
- [What Banking On The Future Taught Me About the Next Era of Fintech](https://gregoryagency.com/news-insights/fintech-trends/)
- [This Week in AI — 🗞️What journalists’ AI use means for PR](https://gregoryagency.com/news-insights/ai-media-relations/)
- [Advisors are saving 10 hours a week with AI — and wasting every one of them](https://gregoryagency.com/news-insights/ai-for-financial-advisors/)
- [This Week in AI — 📝 Why thoughtful AI use is more important than ever](https://gregoryagency.com/news-insights/thoughtful-ai-use/)
- [Gregory, PR Daily’s Agency of the Year, Wins Gold in Philadelphia Inquirer’s 2026 Philly Favorites Awards](https://gregoryagency.com/news-insights/gregory-news/gold-pr-agency-philly-favorites/)
- [What five HumanX builders know about AI that most companies don’t](https://gregoryagency.com/news-insights/enterprise-ai-humanx-builders/)
- [Two RIA Marketers Turning Organic Growth Into a Firm-Wide Effort](https://gregoryagency.com/news-insights/ria-organic-growth/)
- [Why Private Market Dealmakers Are Pivoting To Credibility](https://gregoryagency.com/news-insights/dealmax-2026/)
- [This Week in AI — 💰 AI is raising the value of real thought leadership](https://gregoryagency.com/news-insights/real-thought-leadership-value/)
- [A Great Marketing Plan Is Not About Low Client Acquisition Cost. It Is About Return.](https://gregoryagency.com/news-insights/gregory-news/ria-client-acquisition-strategy/)
- [Stablecoins Take the Spotlight at FinovateSpring 2026](https://gregoryagency.com/news-insights/finovatespring-2026/)
- [What a Small Appointment Button Reveals About Your Firms Digital Strategy](https://gregoryagency.com/news-insights/gregory-news/ria-digital-client-acquisition/)

## Pages
- [2026 WEALTH MANAGEMENT MARKETING PRIORITIES SURVEY](https://gregoryagency.com/2026-wm-marketing-survey/)
- [The Way You Announce Your AI Strategy Affects Your Stock Price](https://gregoryagency.com/ai-comms-advantage-study/)
- [Influence Engine – General](https://gregoryagency.com/ai-influence-engine/)
- [The Cliché Crisis in Wealth Management](https://gregoryagency.com/the-cliche-crisis-in-wealth-management/)
- [Struggling to Show Up in AI Search? How Real Estate Companies Can Make Sure AI Finds You—Not Your Competitor](https://gregoryagency.com/ai-search-for-real-estate/)
- [Struggling to Show Up in AI Search? | Thank You](https://gregoryagency.com/thank-you-real-estate-ai-search/)
- [AI Tell Detector](https://gregoryagency.com/ai-tell-detector/)
- [Wealth Management AI Search Report](https://gregoryagency.com/ai-search-report/)
- [CES PR Firm](https://gregoryagency.com/ces-pr-firm/)
- [Influence Engine](https://gregoryagency.com/influence-engine/)
- [Industries](https://gregoryagency.com/industries/)
- [Our Work](https://gregoryagency.com/our-work/)
- [Media Highlights](https://gregoryagency.com/news-insights/media-highlights/)
- [Gregory News](https://gregoryagency.com/news-insights/gregory-news/)
- [Blog Archive](https://gregoryagency.com/news-insights/archive/)
- [News and Insights](https://gregoryagency.com/news-insights/)
- [Careers](https://gregoryagency.com/careers/)
- [Marketing Matchup](https://gregoryagency.com/podcasts/marketing-matchup/)
- [PlotLines](https://gregoryagency.com/podcasts/plotlines/)
- [Contact](https://gregoryagency.com/contact/)
- [The Disruption Is Now](https://gregoryagency.com/podcasts/the-disruption-is-now/)
- [Podcasts](https://gregoryagency.com/podcasts/)
- [About](https://gregoryagency.com/about/)
- [Services](https://gregoryagency.com/services/)
- [Privacy Policy](https://gregoryagency.com/privacy-policy/)
- [Home](https://gregoryagency.com/)

## Team Members
- [Greg Matusky](https://gregoryagency.com/about/greg-matusky/): Greg has always seen the future — and built toward it. A magazine writer-turned-entrepreneur, Greg founded Gregory in the basement of his home in 1990 and grew it into one of the largest public relations firms in the country, with offices in New York, Philadelphia, Boston, and London. Along the way, he’s helped shape the careers of more than 2,500 communications professionals and built a 130-person agency grounded in the power of storytelling and fueled by emerging technologies.
- [Joe Anthony](https://gregoryagency.com/about/joe-anthony/): A homegrown PR and marketing talent, Joe has spent more than 20 years at Gregory, where he has helped develop the firm’s financial services industry unit into a powerhouse. Combining his background in finance with his communications and marketing savvy, Joe has become an industry leader.
- [Brittany Liberatore](https://gregoryagency.com/about/brittany-liberatore/): Brittany keeps Gregory running at its best. As Chief Operating Officer, she designs and implements systems that power the agency’s efficiency, effectiveness, and ability to strategically scale. Brittany is the bridge between big ideas and everyday execution, ensuring the agency’s foundation is as strong as its creative output.
- [Stephen Fishleigh](https://gregoryagency.com/about/stephen-fishleigh/): Stephen Fishleigh brings two decades of financial PR expertise and a researcher’s mindset to every client challenge, making him a steady, strategic force in even the most complex moments. As Managing Director of Gregory’s London office, Stephen leads integrated communications campaigns for financial services clients across sectors, helping them connect with core audiences and earn meaningful media results.
- [Britni Ackrivo](https://gregoryagency.com/about/britni-ackrivo/): If it’s happening in real estate, Britni Ackrivo’s already on it. Britni knows the real estate industry inside and out — and her clients feel the difference. As Executive Vice President at Gregory and Co-Host of the award-winning podcast PlotLines, she’s known as a go-to strategist for national real estate players across every sector: multifamily, residential, industrial, retail, proptech, CRE lending, and more.
- [Fran Merlie](https://gregoryagency.com/about/fran-merlie/): Storyteller. Wordsmith. Defender of serial commas. Fran Merlie transforms complex ideas into content that captivates, inspires, and drives results. A former English professor turned editorial lead at Gregory, Fran combines a deep love for language with an instinct for compelling narratives.
- [Joe Gorelick](https://gregoryagency.com/about/joe-gorelick-1/): Award-winning Creative Director. Designer. Filmmaker. Musician. Joe Gorelick believes the best creative work starts with an idea strong enough to make someone stop, look, listen, and feel something. As Creative Director at Gregory, Joe brings together strategy, design, storytelling, motion, and a healthy disregard for the expected, turning complex ideas into memorable, creative experiences.
- [Kerry Davis](https://gregoryagency.com/about/kerry-davis/): Kerry Davis is the definition of a steady hand in financial services PR. For nearly two decades, she’s helped Gregory clients navigate market swings, shifting regulations, and rising expectations — always with a clear plan, strong message, and calm confidence.
- [Kellee Kane](https://gregoryagency.com/about/kellee-kane/): Kellee Kane doesn’t just manage social — she connects it to the big picture. As Vice President of Social Media, she helps Gregory clients across financial services, health care, education, and more turn social channels into business engines. With nearly a decade of experience spanning paid and organic strategy, she knows what it takes to build programs that don’t just look good — they perform.
- [Katie Kennedy](https://gregoryagency.com/about/katie-kennedy/): Katie Kennedy is the rare agency leader who’s equally at home elevating national conversations as she is planning a flawless event. With nearly two decades at Gregory, she’s helped health care and education clients move the needle on everything from addiction treatment to community engagement, earning her a reputation as an essential extension of every team she supports.
- [Rans Whaumbush](https://gregoryagency.com/about/rans-whaumbush/): Rans Whaumbush drives Gregory’s growth, and does it with style. As Business Development Director, he works across every vertical and service line to bring in new clients, new opportunities, and new momentum. Over his decade-plus tenure, he’s played a critical role in shaping Gregory’s pitch strategy, improving close rates and expanding the agency’s presence in industries from tech and finance to real estate and health care.
- [David Saba](https://gregoryagency.com/about/david-saba/): David Saba lives to win — and not just on game day. As Vice President of Business Development, he’s the driving force connecting Gregory’s PR, digital, and creative teams to craft pitch-perfect campaigns that clinch new clients and keep the agency growing.
- [Katie Vroom](https://gregoryagency.com/about/katie-vroom/): Katie Vroom doesn’t just land headlines; she builds momentum. As Senior Vice President at Gregory, she leads integrated media strategy for clients across supply chain & logistics and the nonprofit sector, bringing a combination of sharp instincts, strategic counsel, compelling storytelling and creative execution to every engagement.
- [Matt McLoughlin](https://gregoryagency.com/about/matt-mcloughlin/): When tech companies want media results that drive business, they call Matt McLoughlin.
- [Josh Lusk](https://gregoryagency.com/about/josh-lusk/): With over 20 years of experience in digital marketing, Josh Lusk leads Gregory’s digital team in developing full-funnel strategies that don’t just build brand presence; they drive real growth. He’s behind some of our most successful digital campaigns, using paid and organic tactics across search, display, email, and more to deliver leads that convert.
- [Tara Korintus](https://gregoryagency.com/about/tara-korintus/): Tara Korintus keeps the creative machine humming and makes sure clients shine on camera, too.
- [Phil Nunes](https://gregoryagency.com/about/phil-nunes/): Philip Nunes brings calm, clarity, and consistency to the fast-moving world of private markets PR. As head of Gregory’s private markets team, he helps clients earn trust and attention from the right audiences — GPs, LPs, media, and the broader financial community — by pairing strategic thinking with relentless execution.
- [Nicole Sullivan](https://gregoryagency.com/about/nicole-sullivan/): Nicole Sullivan brings equal parts hustle and heart to her work, earning long-term client trust through smart strategy, big media wins, and a collaborative style that makes the work feel seamless.
- [Marissa Foy Comerford](https://gregoryagency.com/about/marissa-foy-comerford/): Marissa Foy Comerford is a trusted strategist in the financial services space, known for helping clients turn ambitious growth goals into clear, actionable PR and marketing plans. With over 15 years at Gregory focused exclusively on financial services, she brings unmatched depth in the RIA and wealth management space, designing PR and marketing programs that drive visibility, elevate brand narratives, and build influence where it matters most.
- [Paul Lim](https://gregoryagency.com/about/paul-lim/): Paul brings an editor’s eye to his work as Senior Vice President at Gregory. A longtime financial journalist turned strategic advisor, Paul leads Gregory’s asset & wealth management team in Boston, helping his clients develop and sharpen their messaging and connect more effectively with clients, reporters, and key stakeholders.
- [Caitlyn Kardish](https://gregoryagency.com/about/caitlyn-kardish/): Caitlyn Kardish is a trusted advisor to financial services clients looking for sharp strategy and measurable results. As an Executive Vice President at Gregory, she develops and executes high-value media and marketing programs for clients across the financial services ecosystem, with a special focus on ETF issuers and asset managers.
- [Sam Walker](https://gregoryagency.com/about/sam-walker/): Sam Walker helps financial services firms show up with clarity and purpose in the moments that matter most. She leads PR strategy across both headline-making milestones and the everyday work of building brand visibility, earning a reputation as a steady, thoughtful partner who’s always a step ahead.
- [Kyle W. Kempf](https://gregoryagency.com/about/kyle-w-kempf/): He’s the calm in the storm, the one clients call for sharp strategy, clean messaging, and candid counsel. With 20 years of experience across fintech, financial services, and government, Kyle specializes in complex, high-stakes communications — from crisis response and reputation management to integrated campaigns that deliver real business results.
- [Anna Patrick](https://gregoryagency.com/about/anna-patrick/): Anna Patrick knows how to make moments and messages stick. Whether it’s securing clients a spot in the Macy’s Thanksgiving Day Parade or generating a flurry of front-page headlines for nonprofits and mission-driven orgs, she delivers the kinds of wins that drive real impact.
- [Adam Feinstein](https://gregoryagency.com/about/adam-feinstein/): Adam Feinstein brings brands to life boldly, creatively, and with a pixel-perfect eye. With more than a decade of agency experience, Adam is Gregory’s go-to design lead for everything from logos and websites to white papers and full-scale rebrands. He doesn’t just make things look good — he makes them stand out. Whether it’s a client website attracting tens of thousands of visitors or a visual identity that cuts through the clutter, Adam’s work is all about impact.
- [Mel Rubbelke](https://gregoryagency.com/about/mel-rubbelke/): With 14 years in agency life and a deep focus on supply chain, logistics, tech, and mission-driven organizations, Mel has a knack for shaping stories that land. She’s led award-winning, data-driven campaigns that have secured Tier 1 national press and reshaped how clients are seen across their industries.
- [Alexander Rowe](https://gregoryagency.com/about/alexander-rowe/)
- [Bernardo Soriano](https://gregoryagency.com/about/bernardo-soriano/): Bernardo Soriano delivers strategic communications that meet the moment to drive results. As Vice President at Gregory, he advises asset managers, fintech platforms, and institutional firms on media strategy, executive visibility, and high-stakes messaging that supports business growth.
- [Jason Alsher](https://gregoryagency.com/about/jason-alsher/): Jason’s the editor you want when the draft doesn’t work and no one can quite say why.
- [Daniel Abramson](https://gregoryagency.com/about/daniel-abramson/): Daniel Abramson helps financial services clients communicate with clarity and impact to the audiences that matter most. As an Associate Vice President on Gregory’s financial services team, he leads integrated communications and marketing programs for clients across finance and insurance, with a particular focus on private markets. Daniel supports a range of firms — from investment consultants to private equity and private credit firms — delivering smart strategies that span media relations, messaging, and digital marketing.
- [Corinne Dolan](https://gregoryagency.com/about/corinne-dolan/)
- [Emery Muller](https://gregoryagency.com/about/emery-muller/)
- [Grace McNally](https://gregoryagency.com/about/grace-mcnally/)
- [Tessa Meehan](https://gregoryagency.com/about/tessa-meehan/)
- [Dana Pecora](https://gregoryagency.com/about/dana-pecora/)
- [Molly James](https://gregoryagency.com/about/molly-james/)
- [Jess Castillo](https://gregoryagency.com/about/jess-castillo/)
- [Kara Lester](https://gregoryagency.com/about/kara-lester/): Kara Lester helps financial services clients grow their reputations with purpose. Whether she’s building executive thought leadership platforms or turning company milestones into high-impact moments, Kara knows how to align strategy with visibility to achieve long-term goals.
- [Candace McPhillips](https://gregoryagency.com/about/candace-mcphillips/): Candace McPhillips doesn’t just land stories — she helps shape the ones worth telling. As Associate Vice President on Gregory’s clean tech and sustainability team, she brings poise, strategy, and a journalist’s instincts to every campaign.
- [Lexie Capperella](https://gregoryagency.com/about/lexie-capperella/): Lexie Capperella brings a thoughtful, strategic approach to high-level media relations for Gregory’s consumer and B2B technology clients. With a clear understanding of clients’ messaging and goals, she ensures every story told delivers meaningful impact.
- [Dave Isaac](https://gregoryagency.com/about/dave-isaac/): Dave brings a reporter’s precision and a strategist’s mindset to every client engagement. As Managing Editor, he helps clients in complex industries like supply chain, clean energy, and enterprise tech develop clear, credible stories that get attention and build authority.
- [Haley Rosa](https://gregoryagency.com/about/haley-rosa/): Haley Rosa helps financial services firms find their voice and make it heard. Over the past decade at Gregory, she’s helped regional RIAs grow into nationally recognized brands by building integrated communications programs grounded in strategy and tailored to their goals. Her clients rely on her for clear, decisive counsel and a sharp understanding of what will resonate.
- [Kyle Wall](https://gregoryagency.com/about/kyle-wall/): Kyle Wall brings a calm, strategic presence to even the most complex challenges in tech PR. Whether he’s landing exclusives in WIRED or shaping a nuanced thought leadership platform, he makes sure every client story is sharp, resonant, and grounded in what matters most.
- [Brenda Hentschel](https://gregoryagency.com/about/brenda-hentschel/): With more than two decades inside the control room at CNBC, Brenda Hentschel brings clients an insider’s eye to broadcast media strategy - and a cool head for the high-stakes moments.
- [Jeremy Milner](https://gregoryagency.com/about/jeremy-milner/): Jeremy Milner helps private markets clients find their voice, and, just as importantly, make sure the right people hear it. As a Vice President at Gregory, Jeremy leads integrated PR and marketing campaigns for private equity and private credit firms, among others, raising visibility and establishing them as industry experts and strategic partners in the eyes of investors, portfolio companies, and the media.
- [Christian Rizzo](https://gregoryagency.com/about/christian-rizzo/): Christian Rizzo brings poise, precision, and a deep understanding of the energy and sustainability sectors to every campaign he leads. As Senior Vice President at Gregory, he helps clients build awareness and visibility in a crowded media environment — crafting comprehensive strategies that elevate executive profiles, cut through noise, and drive impactful coverage across national, trade, and regional outlets.
- [Rocco Aloe](https://gregoryagency.com/about/rocco-aloe/): Rocco Aloe knows what makes a story land and how to tailor outreach to appeal to each outlet. A former television news producer turned PR pro, he brings a newsroom mindset to financial services communications, helping RIAs, wealth tech firms, and other financial services companies stand out with consistent, high-impact media coverage.
- [Caryn Brownell](https://gregoryagency.com/about/caryn-brownell/): Caryn brings the calm and clarity clients want in a fast-moving media environment. As a Vice President in the Fintech practice at Gregory, she draws on nearly 20 years in financial services PR — most of that spent in agencies where she helped both early-stage startups and global institutions stand out in a crowded field.
- [Amanda Lauzon](https://gregoryagency.com/about/amanda-lauzon/)
- [Zaid Haroon](https://gregoryagency.com/about/zaid-haroon/)

## Testimonials
- [Overhaul](https://gregoryagency.com/news-insights/dipi_testimonial/overhaul-2/): "Gregory FCA is not just our PR agency, they're an essential member of our team. They are a partner in every sense of the word. They've been a game-changer for us in navigating the complex world of supply chain, and they understand the industry. Their connections in the industry are not merely extensive but strategic, ensuring we’re always in touch with the right people at the right time.
- [Cassie Coccaro, Head of Communications](https://gregoryagency.com/news-insights/dipi_testimonial/cassie-coccaro-head-of-communications/): “Gregory has been an invaluable partner in elevating Thorn’s Safety by Design project. Their strategic media outreach not only amplified the conversation but drove real engagement from key stakeholders. Thanks to their expertise, our campaign reached influential audiences, increased industry accountability, and helped push forward tangible change in how companies approach child safety in the digital age.”
- [Lisa Caperelli, Executive Director, Investor & Strategic Relations](https://gregoryagency.com/news-insights/dipi_testimonial/lisa-caperelli-executive-director-investor-strategic-relations/): "The level of enthusiasm, energy, and dedication to your clients far exceeded my expectations. I truly felt like you were an extension of me. The work that you produced, hit the mark each and every time with little to no editing required on my part. Your ideas and suggestions were creative, timely and appropriate for our situations. And through all of this, you delivered on every timeline and always stayed within budget. The team has consistently gone above and beyond. Throughout my career, I have worked with several PR firms, but none that have left such an indelible impression on me like the team at Gregory."
- [Connie Sung Moyle, Senior Director, Communications & Content](https://gregoryagency.com/news-insights/dipi_testimonial/connie-sung-moyle-senior-director-communications-content/): "We absolutely love working with the Gregory team. They took us from zero to hero on a very aggressive timeline, helping us land positive headlines in every key industry title within the first three months of our engagement. They matched our startup velocity without a hitch and continue to push us to think bigger. We've been very impressed with their deep knowledge of the space we're in, as well as their exceptional relationships with journalists and influencers."
- [Rachel Pham, Head of Revenue Operations](https://gregoryagency.com/news-insights/dipi_testimonial/rachel-pham-head-of-revenue-operations/): "I’ve worked with Gregory (formerly BackBay Communications) for over eight years and brought them with me to three different firms,  that’s how much I trust them. They truly understand the financial services world and know exactly how to connect with the right reporters and publications. What I love most is how proactive they are, they don’t wait for opportunities, they create them. Their ability to craft timely, insightful stories and thought leadership pieces that reflect my vision makes them an incredible partner. They just get it, and the results show, our share of voice continues to rise quarter after quarter."
- [Jim Mocci, Managing Director, Head of Marketing](https://gregoryagency.com/news-insights/dipi_testimonial/jim-mocci-managing-director-head-of-marketing/): 'I really value the energy GFCA brings to our work together — they’ve created great opportunities for us and consistently offer the kind of wise counsel we need."
- [Terra McBride, MBA, Chief Marketing Officer](https://gregoryagency.com/news-insights/dipi_testimonial/terra-mcbride-mba-chief-marketing-officer/): "What sets Gregory apart is their rare ability to pair deep market expertise with creative, results-driven strategies. They anticipate opportunities before we see them, craft messages that resonate, and execute with precision. We know we can count on them to amplify our voice and strengthen our brand."
- [Kristin Campbell-Salamone, Corporate Director Communications & Public Relations](https://gregoryagency.com/news-insights/dipi_testimonial/caron-treatment-centers/): "John was not kidding when he said how much he values your team because he has talked about the PR comms side constantly, the positive work we have done -- he has talked about it in every town hall. He can't stop talking about the NBC opp and has said congratulations again, because he understands the get. He's looking at you as an extension of the team, looking at us as helping him to stand up and begin transitioning Caron as a profitable group. Because we are going to do really good, strong work together. This is the foundational work that we are going to do so it will thrive. You guys are making me look really good so thank you."
- [Cara Strohack, VP of Marketing and Communications](https://gregoryagency.com/news-insights/dipi_testimonial/descartes/): "..This was a total home run... actually more than a home run - truly well done, both in the presentation, creativity and design and, again, in the ideas themselves, so thank you for all of your hard work on this."
- [Syniverse](https://gregoryagency.com/news-insights/dipi_testimonial/syniverse/): "I want to thank you for the great partnership. I know we have starts/stops...and never-ending holds. Your patience is much appreciated! This was a great week—no doubt! Additionally, I’m really pleased with April's overall results in media and social. You’re a great team, and Kelli and I love working with you!
- [FirstService Financial](https://gregoryagency.com/news-insights/dipi_testimonial/firstservice-financial/): “Gregory, you did a really fantastic job on both the presentation and interview simulations to help the presentation’s key concepts come to life. I’m looking forward to the output from this session as I know we will make a positive impact on our media coverage.”
- [Chair of Gwynedd Mercy’s Board, Gwynedd Mercy University](https://gregoryagency.com/news-insights/dipi_testimonial/gwynedd-mercy-university/): “I am so thrilled to meet the team supporting Kelly and GMercyU. In all the years I’ve been with the university I’ve never seen the volume of positive media attention you’ve been able to get for us over the past few years. I know how important that is and I am so thrilled with what your team has helped us accomplish.”
- [Overhaul](https://gregoryagency.com/news-insights/dipi_testimonial/overhaul/): “Gregory is not just our PR agency, they're an essential member of our team. They are a partner in every sense of the word. They've been a game-changer for us in navigating the complex world of supply chain, and they understand the industry. Their connections in the industry are not merely extensive but strategic, ensuring we’re always in touch with the right people at the right time.”
- [Flexential](https://gregoryagency.com/news-insights/dipi_testimonial/flexential/): “It’s a really strong quote and great validation for us to be seen in CIO Dive on cloud cost challenges. This message will land well with our ICP. It’s also nice how this ties to the broader market story … it not only ties us to the AI economics story, they call out how the shift from perpetual licensing to consumption models is creating headaches…that’s exactly the kind of pain point Flexential can help simplify as a Pinnacle VCSP.”
- [M&T Bank](https://gregoryagency.com/news-insights/dipi_testimonial/mt-bank/): "The team did a fantastic job and I heard a few folks say this is the best branch opening the bank has conducted!!!!”
- [Meketa Investment Group](https://gregoryagency.com/news-insights/dipi_testimonial/meketa-investment-group/): “Thanks again for all of the fantastic work! We could not have done it without you. Overall, the reaction from employees, clients and the marketplace has been very positive. Thanks again for everything you did to make this a success.”

## Industries
- [Data Centers](https://gregoryagency.com/industries/tech/data-centers/): Data centers are powering the AI economy, but rapid growth brings intense scrutiny around energy, water, infrastructure, and community impact. We help data center companies and the businesses that support them turn complex issues into clear, credible stories that build trust, shape conversations, and earn the attention of media, customers, investors, policymakers, and communities.
- [Esports & Gaming](https://gregoryagency.com/industries/tech/esports-gaming/): Hype is easy. Staying relevant is not. We help gaming and esports companies become true lifestyle brands that earn lasting attention from gamers, creators, partners, and media. We build a media and content strategy that actually resonates with the culture and your community.
- [Clean Tech & Energy](https://gregoryagency.com/industries/tech/clean-tech-energy/): You’re not just building a product or project. You’re creating a smarter, more sustainable future. We turn that progress into compelling, urgent stories that drive action. Earn the attention of media, investors, partners, and prospective customers who care about what comes next.
- [Consumer Tech](https://gregoryagency.com/industries/tech/consumer-tech/): Great products don’t sell themselves. We help consumer tech brands earn visibility when it matters. Nail your product launch, dominate gift guide season, and make a splash at CES. That means a media strategy that starts early, messaging that cuts through, key storytelling tools, and a team that knows exactly what reviewers and reporters look for before they say yes.
- [Enterprise Tech](https://gregoryagency.com/industries/tech/enterprise-tech/): We work with enterprises to carve a path into the media through proven strategies and storytelling. From translating technical expertise, highlighting market fit, and close relationships with the media that matter, we drive results that differentiate brands, position experts, and capitalize on news whether you’re launching research, reacting to a threat intel, or preparing for news on funding.
- [Cybersecurity](https://gregoryagency.com/industries/tech/cybersecurity/): Cybersecurity drives headlines every day, and you deserve a place in those stories, from the trades to the top tier. We work with you to translate technical expertise into clear, confident communication, whether you’re launching research, reacting to a breach, or preparing for an event like RSAC or Black Hat.
- [AI](https://gregoryagency.com/industries/tech/ai/): Your approach to AI is groundbreaking, but in a crowded market dominated by big names, it’s struggling to gain traction. We help AI and AI-driven companies build credibility through tailored narratives that cut through the noise. Our senior team secures Forbes, TechCrunch, and WSJ coverage, driving investor confidence, customer buy-in, and end-user trust. Unlike generic agencies, our AI expertise delivers impact.
- [Asset Management](https://gregoryagency.com/industries/financial-services/asset-management/): Performance alone isn’t enough. We help asset managers define their edge, tell their story, and build lasting connections with investors, advisors, and the media through smart, strategic communication.
- [Private Markets](https://gregoryagency.com/industries/financial-services/private-markets/): Private markets thrive on access, insight, and trust. We help firms raise visibility with the right audiences, crafting strategic communications that clarify complex strategies, attract capital, and elevate market presence.
- [ESG/Impact Investing](https://gregoryagency.com/industries/financial-services/esg-impact-investing/): Purpose-driven investing deserves compelling messaging. We help ESG and impact-focused firms communicate their values and results in ways that resonate with investors, media, and the communities they serve.
- [Retirement](https://gregoryagency.com/industries/financial-services/retirement/): Retirement demands a holistic understanding of the financial needs, emotions, and expectations that come after decades of wealth-building. We help companies communicate complex plans and solutions with clarity, guiding individuals, advisors, and institutions toward long-term financial well-being.
- [Insurance & Insurtech](https://gregoryagency.com/industries/financial-services/insurance/): Insurance solutions play a growing role in protecting the financial futures of individuals and businesses alike. We help carriers, brokers, and insurtechs tell stories that demystify products, strengthen positioning, and connect with their audiences in moments that matter.
- [Banks & Credit Unions](https://gregoryagency.com/industries/financial-services/banks-credit-unions/): Institutional audiences demand substance. We help asset managers, banks, and credit unions communicate with authority—elevating complex strategies with clarity and precision that speaks directly to sophisticated stakeholders.
- [Fintech](https://gregoryagency.com/industries/financial-services/fintech/): Fintechs are reshaping how financial institutions operate and compete. We help you build credibility and trust in the market by turning complex technology into compelling, strategic narratives that drive awareness, adoption, and long-term growth.
- [ETF](https://gregoryagency.com/industries/financial-services/etf/): In a saturated ETF market, differentiation is everything. We craft narratives that cut through the noise and spotlight your strategy, managers, and relevance for advisors and investors alike. That’s how you drive awareness, earn investor confidence, and capture flows.
- [Healthcare](https://gregoryagency.com/industries/healthcare/): Healthcare is personal — and so is the way we tell its stories. We help biotech, healthcare institutions and behavioral health systems communicate with clarity, empathy, and purpose, turning complex ideas into meaningful connections that drive action.
- [Nonprofit](https://gregoryagency.com/industries/nonprofit/): Purpose needs a platform. We help nonprofits amplify their mission, rally supporters, and turn compassion into action. By translating impact into stories that resonate, we make sure every cause gets the attention it deserves.
- [Real Estate](https://gregoryagency.com/industries/real-estate/): Real estate is a game of visibility, and the right story drives value. Whether repositioning a property, launching a new development or redevelopment, or seeking visibility for your portfolio of investment vehicles, we turn your real estate narrative into momentum that drives leasing, investment, and community support. .
- [Education](https://gregoryagency.com/industries/education/): Education has the power to shape minds and move generations. We partner with K-12 systems, higher ed institutions, and edtech companies to craft communications that build trust, inspire learners, and engage communities.
- [Supply Chain & Logistics](https://gregoryagency.com/industries/supply-chain-logistics/): Behind every product is a story of technology, movement, precision, and planning. We bring B2B brands in logistics, warehousing, and infrastructure to the forefront, highlighting precision, innovation, and impact through strategic storytelling and visibility-building campaigns.
- [Technology](https://gregoryagency.com/industries/tech/): You’re competing on more than innovation. You’re competing on story and trust. We help tech companies - from cybersecurity to AI to startups - earn mindshare across media, investor, and buyer audiences.
- [RIA](https://gregoryagency.com/industries/financial-services/ria/): Strategic acquirers, firms serving target niches, and advisors breaking through business plateaus all depend on strong relationships. From thought leadership to media visibility, we position advisors as trusted voices in a crowded market, translating expertise into attention and helping firms grow with credibility and confidence.
- [Financial Services](https://gregoryagency.com/industries/financial-services/): Money moves fast. Trust doesn’t. We help financial firms break through the noise with sharp storytelling, smart strategy, and human-centered communication that turns complexity into clarity and credibility.

## Services
- [Media Relations](https://gregoryagency.com/services/media-relations/)
- [Content Marketing](https://gregoryagency.com/services/content-marketing/)
- [Creative](https://gregoryagency.com/services/creative/)
- [Digital](https://gregoryagency.com/services/digital-marketing/)
- [Media Training](https://gregoryagency.com/services/media-training/)
- [Reputation Management](https://gregoryagency.com/services/reputation-management/)

## Case Studies
- [Overhaul](https://gregoryagency.com/our-work/overhaul/): Gregory developed a news-driven PR engine built around Overhaul’s proprietary cargo crime data.
- [Thorn](https://gregoryagency.com/our-work/thorn/): Gregory put Thorn at the center of the national conversation on AI-generated child sexual abuse material, securing 270+ placements and helping drive public commitments from Amazon, Meta, Google, Microsoft, and OpenAI.
- [Citadel Credit Union](https://gregoryagency.com/our-work/citadel-credit-union/): Citadel Credit Union managed a sensitive DOJ settlement with a transparent communications strategy that preserved trust, minimized backlash, and reinforced its commitment to access and community investment.
- [SCUF Gaming](https://gregoryagency.com/our-work/scuf-gaming/): SCUF Gaming expanded beyond esports with a PR campaign that secured 1,000+ media placements and positioned its controllers as essential for gamers at every level.
- [Alaska Permanent Fund Corporation](https://gregoryagency.com/our-work/alaska-permanent-fund-corporation/): The Alaska Permanent Fund Corporation strengthened its national profile through a strategic media program that positioned its leaders as trusted voices in investment and public finance.
- [Schott](https://gregoryagency.com/our-work/schott/): SCHOTT, a global leader in specialty glass, partnered with Gregory to showcase its role in the world’s first fusion energy breakthrough through clear, compelling storytelling that elevated its global visibility.
- [Retrospekt](https://gregoryagency.com/our-work/retrospekt/): Retrospekt partnered with Gregory to boost national visibility through a PR campaign that celebrated its nostalgic appeal and secured top-tier coverage in outlets like TODAY, Bloomberg, and GQ.
- [Pacer ETFs](https://gregoryagency.com/our-work/pacer-etfs/): Pacer ETFs optimized its paid search strategy through a comprehensive, data-driven SEM overhaul that increased impressions by 26%, clicks by 27%, reduced CPC by 12%, and improved CTR by 1%.
- [NuHarbor Security](https://gregoryagency.com/our-work/nuharbor-security/): NuHarbor Security transformed from a regional MSSP into a national cybersecurity leader, increasing media visibility by 1,500% and establishing its executives as trusted industry voices.
- [Allianz](https://gregoryagency.com/our-work/allianz/): Allianz Investment Management expanded into the ETF market with a strategic communications program that built brand credibility and helped grow assets to over $4 billion.
- [Relex](https://gregoryagency.com/our-work/relex/): A global AI-powered supply chain platform, RELEX cut through a crowded market with data-driven storytelling and strategic media outreach that boosted visibility and Share of Voice by more than 250%.
- [Gwynedd Mercy University](https://gregoryagency.com/our-work/gwynedd-mercy-university/): To celebrate its 75-year legacy, Gwynedd Mercy University launched a storytelling-driven magazine that captured the institution’s history, community, and vision for the future.
- [Wildlife Conservation Society: Bronx Zoo](https://gregoryagency.com/our-work/wildlife-conservation-society-bronx-zoo/): We helped The Bronx Zoo surpass revenue goals and generate 238 media placements through a dynamic PR campaign promoting its fall events, including Pumpkin Nights.
- [NewSquare Capital](https://gregoryagency.com/our-work/newsquare-capital/): Helping an independent investment management firm achieve over 1,500% growth in LinkedIn impressions through a strategic content and thought leadership program that elevated its digital presence among investors and advisors.
- [Flexential](https://gregoryagency.com/our-work/flexential/): Gregory helped Flexential stand out in the competitive data center market by creating original AI infrastructure research that drove national media coverage and positioned the brand as a trusted industry authority.
- [Enel North America](https://gregoryagency.com/our-work/enel-north-america/): Gregory helped Enel North America elevate its U.S. presence through strategic PR and thought leadership, strengthening visibility in the renewable energy sector.
- [Monroe Capital](https://gregoryagency.com/our-work/monroe-capital/): Gregory positioned Monroe Capital as a global private credit authority, driving consistent coverage in Bloomberg, WSJ, Axios, and leading trade media.
- [Meketa Investment Group](https://gregoryagency.com/our-work/meketa-investment-group/): An integrated communications strategy helped Meketa Investment Group expand visibility and credibility, supporting its growth to $2.3 trillion in assets under advisement.
- [Descartes Systems Group](https://gregoryagency.com/our-work/descartes-systems-group/): Through data-driven storytelling and strategic PR, Gregory positioned Descartes as a trusted global voice in logistics, supply chain performance, and international trade reporting.
- [Caron Treatment Centers](https://gregoryagency.com/our-work/caron-treatment-centers/): Through strategic communications, crisis management, and award-winning storytelling, Gregory helped Caron Treatment Centers strengthen its reputation, expand visibility, and lead the conversation in behavioral healthcare.
- [One Rangers Way](https://gregoryagency.com/our-work/one-rangers-way/): Blending sports legacy and luxury lifestyle storytelling, Gregory turned One Rangers Way into one of North Texas’s most talked-about real estate developments.