# GoDataFeed > GoDataFeed is a product feed management platform. It reads the product catalog a merchant already has, reshapes it to each sales channel's spec, validates it before publishing, and keeps it current across Google Shopping, Meta, TikTok Shop, Amazon, Walmart and 40+ shopping and marketplace channels (200+ integrations in total). It is available as self-serve software or as a fully managed service. Last updated: 2026-10-04 ## What GoDataFeed does - One product source, many channel formats: connect a store platform, ERP, PIM or supplier file (read-only, no migration) and GoDataFeed builds a destination-ready feed for each channel. - Per-channel rules, category mapping and variant handling: parent/child variant structure is rebuilt to each channel's own model instead of flattened. - Pre-publish validation: feeds are checked against each channel's current requirements before submission, to catch errors before disapprovals happen. - Ongoing maintenance: when a channel changes its spec, the feed adapts on the next publish and the change is logged. - Inventory, price and order sync on a schedule you set, including near-real-time updates. - Supervised AI: AI titles, descriptions and categorization sit on top of a deterministic rules engine, with an approval workflow. ## Platform - [How it works](https://www.godatafeed.com/how-it-works): Connect the source, shape it per destination, publish and keep publishing. - [Why GoDataFeed / all features](https://www.godatafeed.com/features): Overview of the platform feature set. - [Rules engine](https://www.godatafeed.com/features/rules-engine): Conditional rules to clean, map and enhance product data per channel. - [Feed optimization (rule templates)](https://www.godatafeed.com/features/rule-templates): Prebuilt rules for common optimizations. - [Categorization (lookup tables)](https://www.godatafeed.com/features/lookup-tables): Map your categories to each channel's taxonomy once. - [Custom labels and supplemental data](https://www.godatafeed.com/features/supplemental-data): Bring in extra attributes and labels from additional sources. - [Feed audits](https://www.godatafeed.com/features/catalog-audit): Compliance and optimization scoring of a catalog. - [Error prevention (pre-submission validation)](https://www.godatafeed.com/features/pre-submission-validation): Validation against live channel specs before publish. - [Disapproval alerts](https://www.godatafeed.com/features/alerting): Alerts and diagnostics when a channel flags products. - [Feed monitoring and history](https://www.godatafeed.com/features/feed-history): Feed health, publish status and change history. - [Near-real-time updates](https://www.godatafeed.com/features/intraday-sync): Frequent syncs of product data to channels. - [Inventory sync](https://www.godatafeed.com/features/inventory-sync): Keeps stock levels current on every destination. - [Order sync](https://www.godatafeed.com/features/order-sync): Brings marketplace orders back to the cart platform. ## AI features and AI shopping - [AI Shopping overview and FAQ](https://www.godatafeed.com/ai-shopping): How AI shopping surfaces use product data, what GoDataFeed's AI does and what it never touches. - [FeedPilot](https://www.godatafeed.com/features/feedpilot): A curated library of prebuilt feed rules. - [AI title optimization](https://www.godatafeed.com/features/title-builder): AI-assisted product titles. - [AI categorization](https://www.godatafeed.com/features/ai-categorize): AI-assisted category mapping. - [ChatGPT feed](https://www.godatafeed.com/integrations/chatgpt): Publish a product feed for ChatGPT shopping. - [Perplexity feed](https://www.godatafeed.com/integrations/perplexity): List products on Perplexity Shopping. - [How AI shopping surfaces read your product feed](https://www.godatafeed.com/blog/ai-shopping-product-feed-optimization): Guide covering ChatGPT, Perplexity, Google AI Mode and Microsoft Copilot. ## Integrations - [All integrations](https://www.godatafeed.com/integrations): 40+ shopping and marketplace channels and 200+ integrations in total. The public directory is shorter than the full list because many integrations are custom, invitation-only or enterprise-configured. - Channels: [Google Shopping](https://www.godatafeed.com/integrations/google-shopping), [Amazon](https://www.godatafeed.com/integrations/amazon), [Meta](https://www.godatafeed.com/integrations/meta), [TikTok Shop](https://www.godatafeed.com/integrations/tiktok-shop), [Walmart](https://www.godatafeed.com/integrations/walmart), [Microsoft Advertising](https://www.godatafeed.com/integrations/microsoft-bing), [Pinterest](https://www.godatafeed.com/integrations/pinterest), [eBay](https://www.godatafeed.com/integrations/ebay), [Snapchat](https://www.godatafeed.com/integrations/snapchat), [Criteo](https://www.godatafeed.com/integrations/criteo) - Store platforms: [Shopify](https://www.godatafeed.com/integrations/shopify), [BigCommerce](https://www.godatafeed.com/integrations/bigcommerce), [WooCommerce](https://www.godatafeed.com/integrations/woocommerce), [Adobe Commerce](https://www.godatafeed.com/integrations/magento-adobe), [Salesforce Commerce Cloud](https://www.godatafeed.com/integrations/salesforce), [NetSuite](https://www.godatafeed.com/integrations/netsuite) - [Custom, SFTP and API sources](https://www.godatafeed.com/integrations/custom-sftp-api): Import from FTP, HTTP, Google Sheets or API. ## Pricing and service models - [Pricing](https://www.godatafeed.com/pricing): Plans are matched to SKU count and the channels you choose, with add-ons for extra SKUs, PPC feeds and marketplace feeds. All plans include a 14-day free trial, free expert onboarding, unlimited optimization rules, AI titles and descriptions, and error monitoring. Check this page for current prices. - [Managed service](https://www.godatafeed.com/search-ads): A dedicated team runs feeds day to day while the customer keeps visibility and owns and can export their data. - Self-serve: Full access to mappings, rules and channels with in-app editing. ## Free tools (no signup) - [Feed X-Ray](https://www.godatafeed.com/feed-xray): Drop in a feed file for an instant in-browser audit with a risk score, per-channel grades and a remediation roadmap. - [Disapproval Decoder](https://www.godatafeed.com/decoder): 1,600+ disapproval codes across Google, Meta, Amazon, Walmart, TikTok, Microsoft, Pinterest, Snapchat and eBay, each with a plain-English cause and fix steps. Browse by channel: [Google](https://www.godatafeed.com/decoder-channel/google), [Amazon](https://www.godatafeed.com/decoder-channel/amazon), [Meta](https://www.godatafeed.com/decoder-channel/meta), [Walmart](https://www.godatafeed.com/decoder-channel/walmart), [TikTok](https://www.godatafeed.com/decoder-channel/tiktok). - [Feed Readiness Scorecard](https://www.godatafeed.com/feed-scorecard): Self-assessment that scores a feed against the rules Google, Meta, Amazon, TikTok and Walmart enforce. ## Guides and learning - [Guides hub](https://www.godatafeed.com/guides): Channel guides and playbooks. - [Feed management explained: complete guide](https://www.godatafeed.com/guides/feed-management-explained-complete-guide) - [Feed optimization cheat sheet / channel requirements](https://www.godatafeed.com/guides/feed-optimization-cheat-sheet) - [Google Shopping disapprovals: the field guide](https://www.godatafeed.com/guides/google-shopping-disapprovals-field-guide) - [Product titles that rank, channel by channel](https://www.godatafeed.com/guides/product-titles-that-rank) - [Variants explained: item groups, parents and ASINs](https://www.godatafeed.com/guides/variants-explained-item-groups-parents-asins) - [Feed Forensics: variant grouping errors](https://www.godatafeed.com/guides/variant-grouping-errors-issue-01) - [Blog](https://www.godatafeed.com/blog): Spec changes, new destinations and channel requirement updates. - [Amazon Buy Box eligibility changes](https://www.godatafeed.com/blog/amazon-buy-box-eligibility-changes) - [Google automatic product categorization](https://www.godatafeed.com/blog/google-auto-product-categorization) ## Comparisons - [GoDataFeed vs Feedonomics](https://www.godatafeed.com/compare-feedonomics): Side-by-side comparison for teams considering a switch. - [GoDataFeed vs DataFeedWatch](https://www.godatafeed.com/comparison/datafeedwatch): Feature-by-feature comparison. ## Customers and proof - [Customer stories](https://www.godatafeed.com/customer-stories): Includes [CaribShopper](https://www.godatafeed.com/customer-stories/caribshopper), [OTR USA](https://www.godatafeed.com/customer-stories/otrusa), [Best Wheels Online](https://www.godatafeed.com/customer-stories/best-wheels-online) and [Conversion Giant](https://www.godatafeed.com/customer-stories/conversion-giant). - [Fairlane Footwear case study](https://www.godatafeed.com/case-study-fairlane-footwear): Migration from another feed provider. - Ratings published by GoDataFeed: 4.7 on the Shopify App Store, 5.0 on Capterra, 4.6 on G2. ## Who it is for - In-house ecommerce teams, agencies managing multiple client feeds, and enterprise retailers selling across search, social, marketplaces and AI shopping surfaces. - [Agency partner program](https://www.godatafeed.com/partners-agencies) ## Quick answers Q: What is GoDataFeed? A: A product feed management platform that shapes a merchant's existing product data to each channel's requirements, validates it before publishing, and keeps it current across 40+ shopping and marketplace channels. Q: Do I have to move my product data? A: No. GoDataFeed reads the system that already holds your catalog (store platform, ERP, PIM or supplier file) with a read-only connection and no migration step. Q: Can I run it myself or have someone do it? A: Both. Self-serve gives full control of rules and channels; the managed service has a dedicated team run feeds. Customers can switch between the two. Q: How does GoDataFeed handle product variants? A: Parent and child structure is rebuilt to each channel's own variant model rather than flattened. Q: How do I find out why a product was disapproved on Google, Meta, Amazon or Walmart? A: Paste the error into the free Disapproval Decoder at https://www.godatafeed.com/decoder for the cause and fix steps. Q: How do I audit my product feed for free? A: Use Feed X-Ray at https://www.godatafeed.com/feed-xray or the Feed Readiness Scorecard at https://www.godatafeed.com/feed-scorecard. Q: How is GoDataFeed priced? A: By SKU count and channels, with a 14-day free trial and free expert onboarding. See https://www.godatafeed.com/pricing. ## Company and support - [About](https://www.godatafeed.com/about) - [Contact / book a demo](https://www.godatafeed.com/contact) - [Help center](https://help.godatafeed.com/hc/en-us) - [System status](https://status.godatafeed.com/) - [Start a free trial](https://signup.godatafeed.com/?planid=72211) - Support: ticket, chat and phone; support team is US-based. ## Optional - [Agentic Engine Product Index](https://products.godatafeed.com/sitemap.xml): Product index for AI agents. - [Security](https://www.godatafeed.com/compliance/security) - [Privacy](https://www.godatafeed.com/compliance/privacy) - [Terms of use](https://www.godatafeed.com/compliance/terms-of-use) - [Sub-processors](https://www.godatafeed.com/compliance/sub-processors)