# Zilker Trail Consulting

> Zilker Trail Consulting is an Austin, Texas digital product growth consultancy that helps B2C enterprises in retail, travel and hospitality, and quick-service restaurants turn digital products, data and AI into measurable revenue, using its GPS (Goals, Problems, Solution hypotheses) method.

Zilker Trail is a professional services firm. It does not sell software and does not operate as a staff-augmentation shop. Engagements combine strategy with hands-on delivery by senior practitioners. The team brings 20+ years of B2C digital experience and has supported 100+ enterprise digital initiatives. Not affiliated with Zilker Park or other Austin, Texas places named Zilker.

## Organization
- [Who we are](https://www.getzilker.com/who-we-are): leadership and practice leads. Co-founders: Brian Cahak (Managing Partner) and Jared Bauer (Head of Services).
- [How we do it: the GPS Method](https://www.getzilker.com/how-we-do-it): the operating framework that aligns Goals, Problems and Solution hypotheses so digital work stays tied to measurable business impact
- [Industries we serve](https://www.getzilker.com/industries-we-serve): [retail and consumer brands](https://www.getzilker.com/industries-we-serve#retail), [travel and hospitality](https://www.getzilker.com/industries-we-serve#travel), [quick-service restaurants](https://www.getzilker.com/industries-we-serve#restaurant)
- [Contact](https://www.getzilker.com/contact): hello@getzilker.com
- [LinkedIn](https://www.linkedin.com/company/zilker-trail-consulting/)

## Services
- [Digital Product Growth](https://www.getzilker.com/what-we-do/digital-product-growth): executive-level operating model connecting business goals, customer insight and performance data to repeatable growth
- [Strategy + Delivery](https://www.getzilker.com/what-we-do/strategy-delivery): aligning product direction, operating models and delivery systems
- [Data Infrastructure, Automation + AI](https://www.getzilker.com/what-we-do/data-infrastructure-automation-ai): unifying fragmented data pipelines for analytics, automation and AI
- [Experience Optimization](https://www.getzilker.com/what-we-do/experience-optimization): A/B testing and structured experimentation programs
- [Growth Marketing](https://www.getzilker.com/what-we-do/growth-marketing): acquisition, lifecycle and journey orchestration
- [Research](https://www.getzilker.com/what-we-do/research): qualitative and quantitative research into B2C customer decision drivers
- [Analytics](https://www.getzilker.com/what-we-do/analytics): enterprise analytics implementation and governance, including 30-day Adobe Analytics to CJA migrations
- [AEO / GEO](https://www.getzilker.com/what-we-do/aeo-geo): Answer Engine Optimization and Generative Engine Optimization so brands are cited accurately in AI assistants and AI search

## Case studies
- [Wyndham Hotels](https://www.getzilker.com/case-studies/wyndham-hotels): experimentation and platform rebuild; +200,000 loyalty program enrollments, $40M+ in digital revenue, 50x program ROI in Year 1
- [Culver's](https://www.getzilker.com/case-studies/culvers): roadmap and digital experience for a national loyalty program launch; +32% conversion across priority journeys, 25% faster delivery cycles, $18M+ in digital revenue in Year 1
- [All case studies](https://www.getzilker.com/case-studies)

## Technology partners
- [Adobe Experience Cloud](https://www.getzilker.com/technology-partners/adobe-experience-cloud)
- [Google Cloud](https://www.getzilker.com/technology-partners/google-cloud)
- [Anthropic / Claude](https://www.getzilker.com/technology-partners/anthropic-claude-ai)
- [Emerging technology partners](https://www.getzilker.com/technology-partners/emerging-technology-partners): CDPs, experimentation and lifecycle marketing platforms

## Field Notes (articles)
- [Agentic Code Delivery: Applying AI Where It Clears the ROI Bar](https://www.getzilker.com/resources/agentic-code-delivery-applying-ai) (Chad Jackson, September 15, 2026)
- [Bridging the AI Trust Gap: From Tool to Booking Partner](https://www.getzilker.com/resources/bridging-the-ai-trust-gap) (Rich Brewer, September 14, 2026): how AI assistants are changing hotel discovery and direct booking
- [The Solid Data Strategy: From Silos to Discoverable Data Products](https://www.getzilker.com/resources/the-solid-data-strategy) (Melody Walk, August 7, 2026)
- [Real-Time Personalization and the Rise of the AI Decisioning Studio](https://www.getzilker.com/resources/real-time-ai-decisioning-marketing) (Ramy Tiba, August 6, 2026)
- [All resources](https://www.getzilker.com/resources)

## Events
- [Events](https://www.getzilker.com/events): Adobe Summit 2026 breakout session, Google Cloud Next 2026, SXSW 2026, The Millennium Alliance Houston Digital Commerce Transformation Assembly (August 25–26, 2026)

## Optional
- [Privacy Policy](https://www.getzilker.com/privacy-policy)
- [Terms of Service](https://www.getzilker.com/terms-of-service)