# Warmer

> Warmer is the largest free financial advisor directory in the United States, helping consumers find, compare, and connect with over 400,000 SEC-registered financial advisors nationwide.

Warmer helps anyone in the United States find the right financial advisor for their needs. The directory includes over 400,000 SEC-registered investment advisors and is completely free for consumers to use. Users can search by location, specialties, and fee structure, or take an AI-powered matching quiz that recommends advisors based on their age, location, financial topics of interest, and personal goals. Every advisor profile on Warmer includes their professional credentials, designations, areas of expertise, fee structure, firm affiliation, SEC registration details, and experience history. Consumers can book consultations directly with advisors through the platform.

Warmer's directory covers a wide range of financial planning needs including retirement planning, tax planning, estate and legacy planning, investment management, executive and equity compensation planning, business owner planning, risk management, insurance planning, college savings, divorce financial planning, elder care planning, and debt management. Advisors can be filtered by fee type, including flat-fee advisors who charge a fixed rate rather than a percentage of assets under management, and project-based advisors who charge hourly or per-project fees.

## Find My Advisor

- [Find Your Advisor Quiz](https://www.getwarmer.com/find_my_advisor/new): Free AI-powered matching questionnaire that recommends financial advisors based on your age, location, financial topics, and goals
- [Advisor Directory](https://www.getwarmer.com/directory): Searchable directory of over 400,000 SEC-registered financial advisors in the United States with filters for location, specialties, fee structure, and more

## Advisor Collections

- [Find Advisors Hub](https://www.getwarmer.com/find): Browse curated advisor collections by location, financial specialty, and advisor attributes

Warmer publishes curated collection pages that rank and compare advisors for a specific combination of three optional dimensions: location, specialty, and advisor attribute (modifier). Each page's URL is `/find/` followed by whichever dimensions apply, always in the order location, specialty, modifier — for example `/find/{location}`, `/find/{specialty}/{modifier}`, or `/find/{location}/{specialty}/{modifier}`. Any combination of one or more dimensions is valid.

Locations are U.S. states or metro areas. Specialties number over 100 and span planning topics (retirement, tax, estate, investment management, equity compensation, business-owner planning, insurance and risk, divorce, college savings, elder care, debt), professions (e.g. doctors, attorneys, engineers, military and veterans, executives), and life stages or demographics (e.g. young families, women, widows, specific generations). Modifiers narrow by how an advisor works (`cfp-certified`, `flat-fee`, `seasoned`, `independent`, `large-firm`) or who they serve (`serves-hnw`, `baby-boomers`, `gen-x`, `gen-y-millennials`, `gen-z`).

Each page includes an editorial overview of the category, a ranked list of matching advisors with a short explanation of why each was selected, and aggregate statistics such as experience levels and firm composition. Collection sitemaps are listed in the sitemap index under `find-collections-{bucket_id}`, with the related browse and navigation pages under `find-browse-{bucket_id}`.

## Individual Advisor Pages

- [Sitemap Index](https://www.getwarmer.com/sitemaps): XML sitemap index referencing advisor profile sitemaps at `/sitemaps/{bucket_id}` and firm profile sitemaps at `/sitemaps/firm_profiles/{bucket_id}`

Warmer has over 400,000 individual advisor profile pages. Advisor profile sitemaps are listed in the sitemap index under `/sitemaps/{bucket_id}`. Each profile includes the advisor's full name, professional credentials and designations, areas of expertise and specialties, fee structure (AUM, flat-fee, hourly, or project-based), firm affiliation, SEC registration details, experience history, short and long biography, and direct booking availability.

## Individual Firm Pages

Firm profile sitemaps are listed in the sitemap index under `/sitemaps/firm_profiles/{bucket_id}`. Each firm profile includes the firm's organization name, location, services offered, disclosures, and contact information.