# Swan

> Swan is an AI GTM Engineer for B2B revenue teams. It connects your systems of record into one context engine and puts agents to work on it: finding signals, researching accounts and drafting outreach that a person approves.

In 2025, with just the three founders, we grew to over 200 customers. Each of us works in our zone of genius; agents do everything around it.

## Core pages
- [Home](https://www.getswan.com/): What Swan does and how the agents work.
- [Pricing](https://www.getswan.com/pricing): Plans, credits and seats.
- [About](https://www.getswan.com/about): The company, the founders and how Swan is run.
- [Blog](https://www.getswan.com/blog): Playbooks and field notes from the team building Swan.
- [Changelog](https://www.getswan.com/changelog): Every release, with its new features and fixes.

## Use cases
- [ABM targeting](https://www.getswan.com/use-cases/ai-abm-targeting): Run account-specific ABM plays with Swan. Research target accounts, map the buying committee and draft outreach for each stakeholder.
- [Cold outreach](https://www.getswan.com/use-cases/ai-powered-cold-outreach): Write cold outreach from real prospect research. Swan drafts relevant email and LinkedIn messages in your voice, ready for your approval.
- [Lead qualification](https://www.getswan.com/use-cases/automated-lead-qualification): Research, qualify and route inbound leads with Swan. Apply your ICP and account history so every rep gets the context behind the lead.
- [Data enrichment](https://www.getswan.com/use-cases/contact-data-enrichment): Turn names, emails and company domains into usable contact and account data. Enrich records with Swan and put the results to work in your CRM.
- [Intent prospecting](https://www.getswan.com/use-cases/intent-based-prospecting): Find in-market accounts from website visits and buying-intent signals. Swan researches the right contacts and prepares a relevant first touch.
- [Workflow automation](https://www.getswan.com/use-cases/sales-workflow-automation): Connect signals, research, outreach and CRM updates in one sales workflow. Swan runs the work with your team in control.
- [Outbound](https://www.getswan.com/use-cases/signal-based-outbound): Swan watches every account for the moments that matter, then researches and drafts outreach your reps approve in Slack.

## By role
- [RevOps](https://www.getswan.com/roles/revops-automation): Stop stitching Clay, Zapier and HubSpot together. Describe the workflow and Swan builds it: lead routing, scoring, enrichment and alerts, live in minutes.
- [Demand Gen](https://www.getswan.com/roles/demand-gen): Stop losing leads to slow follow-up. Swan catches buying signals, qualifies and enriches every lead, and drafts personalized outreach so leads become pipeline.
- [Sales](https://www.getswan.com/roles/sales): Stop guessing which leads are hot. Swan surfaces buying signals as they happen, gives you the context, and handles research and CRM updates so you can sell.
- [GTM Engineers](https://www.getswan.com/roles/gtm-engineer): Stop being the bottleneck. Swan is the AI GTM engineer that builds, runs and maintains your GTM workflows, so your team moves at the speed of strategy.
- [CROs](https://www.getswan.com/roles/cro): Stop losing pipeline to admin work. Swan takes the work between buyer conversations off your reps, speeds up follow-up and keeps deals moving.
- [AI SDR](https://www.getswan.com/roles/sdr): Stop chasing cold leads. Swan finds in-market buyers, filters by ICP and drafts personalized outreach, so your SDRs only work accounts ready to buy.

## Changelog
- [Introducing the Brain](https://www.getswan.com/changelog/the-brain): One Brain for everything Swan knows: what it learns about your accounts, contacts and market, and what your company knows. You see who changed what.
- [Chat keeps working on long requests](https://www.getswan.com/changelog/week-of-october-12-2026): Long chat requests no longer stop at 15 minutes, and Swan picks the sender with the shorter queue. Plus 5 more improvements and 7 fixes.
- [Outreach in your voice and bulk approvals](https://www.getswan.com/changelog/week-of-october-5-2026): Swan learns your writing style and drafts new messages in it, and you can now approve or reject several drafts at once. Plus 4 improvements and 6 fixes.
- [Campaigns, and sequences that send from any teammate's inbox](https://www.getswan.com/changelog/campaigns-and-inboxes): Group outreach by initiative with Campaigns, send one sequence from different teammates' inboxes, and see who approved what. Plus 2 fixes.
- [Swan now watches your prospects' websites](https://www.getswan.com/changelog/website-monitoring): Monitor any set of companies for the website changes that matter — or ask right now what changed — and let Swan research, find the decision maker, and draft the outreach. Plus 3 fixes.
- [Find companies like your best customers](https://www.getswan.com/changelog/week-of-august-20-2026): Swan can now find lookalikes of any company you name, and contact enrichment runs through one bulk waterfall. Plus 3 fixes.
- [Long conversations stopped breaking, and schedules can run just once](https://www.getswan.com/changelog/week-of-august-17-2026): Conversation compaction keeps long chats alive without losing progress, and automations can be scheduled to run just once. Plus 10 fixes.
- [Bring any skill into Swan](https://www.getswan.com/changelog/week-of-august-3-2026): Swan skills now follow the open skill convention, so any skill you already use works unchanged — and Swan can search and install from gtmskills.com, the open go-to-market skill library. Plus 3 fixes.
- [Meta Ads, Google Maps, connection expiry alerts](https://www.getswan.com/changelog/week-of-july-27-2026): Meta Ads and Google Maps integrations, connection expiry alerts, and row-level errors on company uploads. Plus 7 fixes.
- [Dynamics 365 & Airtable, trigger input filters, sequence engagement filters](https://www.getswan.com/changelog/week-of-july-20-2026): Dynamics 365 and Airtable integrations, trigger input filters, a redesigned outreach analytics, and sequence engagement filters. Plus 10 fixes.
- [Swan Anywhere chat dock, reply triggers, LinkedIn connection requests](https://www.getswan.com/changelog/week-of-july-13-2026): Swan Anywhere chat dock, reply triggers, LinkedIn connection requests, and visitor page context in chat. Plus 10 fixes.
- [Connect Swan to your other AI agents](https://www.getswan.com/changelog/connect-swan-to-your-other-ai-agents): Swan now works the accounts you already connected — your inbox, your LinkedIn DMs and Sales Nav lists — plus a trigger that fires the moment someone replies, and MCP for your other AI agents.
- [Reply triggers, LinkedIn agent toolkit, office hours widget](https://www.getswan.com/changelog/week-of-june-29-2026): Workflows now fire the moment a prospect replies, agents can read LinkedIn profiles, chats, and Sales Nav lists, and more. Plus 4 fixes.
- [Reviewable email drafts, agent task delegation, larger memories](https://www.getswan.com/changelog/week-of-june-23-2026): Swan now prepares email drafts for your review before sending, agents can delegate tasks more flexibly, and company memories hold twice the context. Plus 6 fixes.
- [Smarter prospecting filters, disconnect senders from the UI](https://www.getswan.com/changelog/week-of-june-17-2026): Narrow people searches by state, city, and tenure, filter businesses by Google category, and disconnect sending accounts yourself. Plus 6 fixes.
- [Sub-agent approval cards, chat table of contents, command palette](https://www.getswan.com/changelog/week-of-june-10-2026): Approval cards for sub-agents, a table of contents for long chats, memory version history, and a command palette. Plus 4 fixes.
- [LinkedIn connection outcomes, sequence deep-links, unified account config](https://www.getswan.com/changelog/week-of-june-3-2026): See rejected and expired connection requests in your sequences, share links to specific sequences, and manage accounts in one place. Plus 4 fixes.
- [Connection request notes, conversation tabs, upgraded Slack notifications](https://www.getswan.com/changelog/week-of-may-27-2026): Add notes to LinkedIn connection requests, navigate chats with tabs, and get richer Slack notifications. Plus 6 fixes.
- [ICPs in the chat slash-menu](https://www.getswan.com/changelog/week-of-may-20-2026): Access your Ideal Customer Profiles directly from the chat slash-command menu. Plus 5 fixes.

## Blog
- [10 Best Buying Signal Software for 2026: Ranked & Compared](https://www.getswan.com/blog/best-buying-signal-software): Compare the 10 best buying signal software for 2026, including pricing, pros, cons, signal types, and which tools fit different B2B revenue teams today.
- [10 Best Sales Automation Tools for B2B Teams in 2026](https://www.getswan.com/blog/best-sales-automation-tools): Compare the 10 best sales automation tools for 2026, including pricing, pros, cons, use cases, and which platforms fit different B2B revenue teams today.
- [Signal-Based Selling: The Complete Guide for 2026](https://www.getswan.com/blog/signal-based-selling): Learn how signal based selling works, which buying signals to track, how to build your program, and how to turn account activity into timely outreach.
- [Unify vs Clay: Which AI Sales Platform Wins in 2026?](https://www.getswan.com/blog/unify-vs-clay): Unify vs Clay compared for 2026. See how each platform handles signals, sequencing, data, and pricing, plus which one is the best fit for your team.
- [Your AI Is Getting Dumber Every Day](https://www.getswan.com/blog/your-ai-is-getting-dumber-every-day): Most AI gets outdated the moment it's deployed. Read why instant feedback loops beat complex onboarding and how AI should amplify human discovery.
- [10 Best 11x Alternatives That Cost Less and Deliver More in 2026](https://www.getswan.com/blog/11x-alternatives): The 10 best 11x alternatives for 2026, ranked and compared. See real pricing, channel coverage, and the right autonomous AI SDR option for your team.
- [The 10 Best AiSDR Alternatives for B2B Teams in 2026](https://www.getswan.com/blog/aisdr-alternatives): The 10 best AiSDR alternatives for 2026, ranked and compared. See real pricing, honest pros and cons, and the right AI SDR platform for your GTM motion.
- [10 Best Unify GTM Alternatives for 2026](https://www.getswan.com/blog/unify-gtm-alternatives): Compare the top 10 Unify GTM alternatives for 2026. See how Swan and 9 top platforms compare on pricing, execution, and full-funnel coverage.
- [We Call Them AI Tourists. They're Running Our Marketing.](https://www.getswan.com/blog/ai-tourists-freemium-marketing-strategy): Your cheapest marketing channel is users who find your product impressive enough to share. Here's why we spend $20K a month letting them in.
- [We Spent $217K on AI in 4 Months. Here's What That Taught Us About Pricing](https://www.getswan.com/blog/ai-token-margin-pricing-mistake): We spent $217K on AI in 4 months as a 4-person team. Here's why taking a margin on token consumption is the wrong business model for AI companies.
- [The Human-First AI Video Playbook](https://www.getswan.com/blog/the-human-first-ai-video-playbook): How we drove $3M in pipeline and 450K impressions in 24 hours — with $400 in AI tokens and one very important question nobody's asking
- [Swan Raises $6M to Build the First 'Autonomous Business'](https://www.getswan.com/blog/swan-raises-6m-to-build-the-first-autonomous-business): Most startups raise capital to hire. Swan just raised $6 million to prove it doesn't need to.
- [AI Didn't Fail. The Shortcut Seekers Did.](https://www.getswan.com/blog/ai-didnt-fail-the-shortcut-seekers-did): AI coding traffic dropped 76% in 12 weeks. The same collapse is coming for AI SDRs, content, and support. Read why judgment, not tools, separates winners.
- [From Prompting to Context Engineering](https://www.getswan.com/blog/content-ai-framework-issue): Most people use AI like a vending machine. Learn the philosophy behind 10M+ LinkedIn impressions: engineer context, stay in the loop & never repeat yourself
- [The Rise And Fall of AI SDRs](https://www.getswan.com/blog/the-rise-and-fall-of-ai-sdrs): 5 founders burned $150K+ on AI SDRs that destroyed their domain reputation. Read why the AI SDR industry is dying and what's replacing it.

## Documentation
- [Swan docs](https://docs.getswan.com): Product documentation, integrations and guides.

## Optional
- [Terms of Service](https://www.getswan.com/legal/terms-of-service): Swan's Terms of Service: the terms that govern access to and use of the Swan platform, including accounts, payment, acceptable use and liability.
- [Privacy Policy](https://www.getswan.com/legal/privacy-policy): Swan's Privacy Policy: what personal data Swan collects, how it is used, shared and protected, and the rights you have over your data.
- [Data Processing Addendum](https://www.getswan.com/legal/dpa): Swan's Data Processing Addendum: how Swan processes personal data on behalf of its customers, the security measures in place and the sub-processors it uses.
- [Cookie Policy](https://www.getswan.com/legal/cookie-policy): Swan's Cookie Policy: the cookies getswan.com uses, who sets them, what they do, how long they last, and how to change your choice.
- [Opt-out](https://www.getswan.com/legal/opt-out): How to opt out of Swan identifying your company from your visits to websites that use Swan, and of marketing communications based on those visits.