# MESA: Workflow Automation for Ecommerce Teams > MESA is an AI workflow automation platform for ecommerce teams. It connects your store to the other apps and services you already use, and automates repetitive tasks without requiring a developer. MESA is made by ShopPad, a fully distributed software company founded in Oakland in 2012 that also makes the Shopify apps Infinite Options, Tracktor, and Uploadery. MESA launched in 2019, became a standalone platform in 2022, and is used by 3,000+ ecommerce teams. It is available on the Shopify App Store with a 4.9-star rating from 166 reviews. About MESA: https://www.getmesa.com/about Shopify App Store listing: https://apps.shopify.com/mesa --- ## What MESA Does MESA lets merchants build automated workflows that respond to events in their store and across connected apps. A workflow has at least one trigger (the "when") and one or more actions (the "then"). **Example:** When a Shopify order is tagged "wholesale", add the customer to a HubSpot list, send a Slack notification to the sales team, and log the order to a Google Sheet — automatically, every time. MESA handles the logic between your tools so your team doesn't have to. ### How MESA differs from general automation tools MESA is purpose-built around Shopify. Unlike general-purpose tools like Zapier or Make, MESA has direct access to Shopify orders, customers, products, and metafields without manual field mapping. It also goes beyond what Shopify Flow supports natively — MESA picks up where Flow's limits exist, and connects to apps and services outside the Shopify App Store ecosystem, which otherwise require developer involvement. --- ## Core Capabilities ### AI Workflow Builder MESA has a built-in AI assistant. Describe what you want your store to do in plain language, and it builds the complete workflow — triggers, conditions, actions, and error handling — and deploys it in seconds. Learn more: https://www.getmesa.com/ai ### Visual Workflow Builder A no-code interface for building and customizing multi-step automations manually. Workflows consist of: - **Triggers** — the event that starts the workflow (e.g., new order, form submission, scheduled time, webhook) - **Actions** — what MESA does in response (e.g., update a record, send a message, create a tag) - **Filters** — conditions that must pass before the workflow continues - **Paths** — branching logic that splits a workflow based on criteria - **Delays** — pause execution until a specific time or condition - **Approvals** — a human-in-the-loop step that pauses the workflow and requires manual sign-off before continuing ### App Connectors 100+ native integrations across ecommerce, marketing, CRM, shipping, AI, and more. Every connector provides triggers and/or actions specific to that app. Full connector list: https://www.getmesa.com/apps Connector reference: https://www.getmesa.com/apps/llms.txt ### Templates 450+ pre-built, ready-to-install workflows for common Shopify automation use cases. Pick one, connect your apps, and customize it to fit your store. Browse templates: https://www.getmesa.com/templates Template reference (every template, by category): https://www.getmesa.com/templates/llms.txt ### Built-in Tools MESA includes specialized tools that extend what workflows can do beyond standard app connectors: - **Custom Code** — add JavaScript steps for complex logic, calculations, or data transformations - **Forms** — build custom forms that capture data and trigger workflows on submission - **Webhooks** — receive events from any external app or service to start a workflow instantly - **Scheduler** — trigger workflows on a repeating schedule, down to the minute Full tools documentation: https://docs.getmesa.com/tools ### Workflow Testing Built-in test mode lets merchants run workflows against real data before going live. --- ## Who MESA Is For MESA is built specifically for Shopify and Shopify Plus merchants. It is most useful for: - Merchants running operations across multiple tools (e.g., Shopify + Klaviyo + Google Sheets + Slack) - Teams doing repetitive manual tasks that could be triggered automatically by store events - Stores that need automation logic beyond what Shopify Flow supports natively - Merchants who want developer-level automation without hiring a developer --- ## Pricing MESA has a free plan, Starter (50 tasks a month), and paid plans from $12 a month. Plans differ mainly by monthly task volume. Every plan includes unlimited workflows, the workflow builder, the AI assistant, templates, a free workflow setup session, and email and chat support. Pro-tier apps (Odoo, Salesforce, HubSpot, ChannelApe, Recharge and Gorgias) are included on Pro, Unlimited and Custom; there's no separate connector fee. | Plan | Monthly | Annual | Tasks/month | Extra tasks | Premium tasks/month | |---|---|---|---|---|---| | Starter | Free | — | 50 | $0.01/task | 50 | | Basic | $12/month | $101/year | 500 | $0.01/task | 50 | | Flex | $29/month | $245/year | 10,000 | $0.01/task | 500 | | Pro | $99/month | $830/year | 50,000 | $0.01/task | 1,500 | | Unlimited | $299/month | $2,868/year | Unlimited | — | 4,500 | | Custom | Contact us | — | Unlimited | — | Custom | Annual billing saves about 30% on Basic, Flex and Pro, and about 20% on Unlimited. Starter is free and has no annual plan. Custom plans are for high-volume stores and agencies. ### Understanding Tasks A task is counted every time a step in a workflow runs (fetching an order, adding a tag, sending an email). Loops and Paths are the only steps that don't count. One workflow can use many tasks each time it runs. - **Standard tasks**: most connector triggers and actions. Past a plan's included tasks, each one costs the "Extra tasks" price above. Unlimited and Custom have no cap. - **Premium tasks**: steps that use MESA's Email, SMS, AI, Weather or Image tools, which cost money to run. Each plan includes the monthly bundle above, and each premium task past it costs $0.02. Plan limits beyond tasks (delay intervals, log retention, data records, task compute, rate limits, parallel workers) are in the comparison table on the pricing page. Full pricing details: https://www.getmesa.com/pricing (markdown: https://www.getmesa.com/pricing.md) --- ## Getting Started ### Free Plan and Trial Starter is free (50 tasks a month). Paid plans start with a 7-day free trial: the saved payment method is charged on day 8 for the plan chosen at signup, unless it's canceled first. ### Install from the Shopify App Store MESA is installed directly from the Shopify App Store: https://apps.shopify.com/mesa ### Templates The fastest way to start. Browse by use case or app, install in one click, and customize. https://www.getmesa.com/templates ### MESA AI (AI Assistant) Describe what you want to automate in plain language and MESA's AI will build the workflow for you. https://www.getmesa.com/ai ### Workflow Setup Service MESA's automation experts will build your workflow for you. Available for merchants who prefer hands-on help. https://www.getmesa.com/support ### Documentation Full product documentation including workflow builder guides, connector references, tool documentation, and API details. https://docs.getmesa.com ### Support Hands-on support from automation specialists. https://www.getmesa.com/support --- ## Common Use Cases - **Order management** — tag orders, notify teams, update records based on order events - **Customer segmentation** — sync customers to marketing tools based on purchase behavior - **Inventory automation** — trigger reorder alerts, update metafields, sync stock levels across systems - **Post-purchase flows** — send follow-up emails, create loyalty records, update fulfillment systems - **AI content generation** — generate product descriptions, tags, or SEO content using OpenAI, Claude, or other AI connectors - **Wholesale & B2B** — automate pricing, invoicing, and approval workflows for wholesale customers - **Reporting & logging** — push order and customer data to Google Sheets, Airtable, or databases on a schedule --- ## Site Structure | Section | URL | llms.txt | |---|---|---| | Homepage | https://www.getmesa.com | — | | MESA AI (AI Assistant) | https://www.getmesa.com/ai | — | | App Integrations | https://www.getmesa.com/apps | https://www.getmesa.com/apps/llms.txt | | Templates | https://www.getmesa.com/templates | https://www.getmesa.com/templates/llms.txt | | Features | https://www.getmesa.com/platform | — | | Pricing | https://www.getmesa.com/pricing | — | | Blog & Tutorials | https://www.getmesa.com/blog/ | https://www.getmesa.com/blog/llms.txt | | Documentation | https://docs.getmesa.com | — | | Tools Documentation | https://docs.getmesa.com/tools | — | | Partner Program | https://www.getmesa.com/partners | — | | Support | https://www.getmesa.com/support | — | | Shopify App Store | https://apps.shopify.com/mesa | — | --- ## Markdown Versions The homepage, pricing, template pages, integration pages and blog posts are also served as clean markdown: add `.md` to the page URL, or request the page with an `Accept: text/markdown` header. Browsers keep getting HTML. - Homepage: https://www.getmesa.com/index.md - Pricing: https://www.getmesa.com/pricing.md - Template: https://www.getmesa.com/templates/[template-slug].md - Integration page: https://www.getmesa.com/apps/[connector]/integrate.md and https://www.getmesa.com/apps/[connector]/integrate/[other-connector].md - Blog post: https://www.getmesa.com/blog/[post-slug].md --- Last updated: October 2026